Online Sales- Replug

A Quick Guide to Help Increase Your Online Sales

Online sales have gradually but surely become the backbone of almost all businesses. Companies across the globe have developed attractive websites, irresistible sales and quicker check out procedures.

This surge in online sales has such a huge impact that in Q4 of 2017 alone consumers spent almost 100 billion dollars in the retail e-commerce market. No wonder why everybody wants to sharpen their online sales skills.

Empathy is the first thing to practice if you want to become the heart and soul of people. If you’re an empathetic business person, it shows that you care about the utility of the customer. If you learn to prioritize your customers above your business, you’re going in the right direction.

One thing is certain, people are smart these days. Digital media has made them aware of their surroundings. If you are not sincere with them, you could easily get caught.

It is important to address the needs of the general public so that they invest in you.

It also waters your relationship with your customers if they start thinking that you strive for their interests.

The pursuit of your target market will help you grow exponentially. I wouldn’t be lying by saying that no one cares about random ads. While browsing through social media, you see tons of ads and you just skim through irrelevant ones.

Invest your energies in those people who you think could be your potential clients. Don’t just create content and randomly spam it. Go down this road with your own strategy otherwise, your competitors will subjugate you. One of the best strategies in narrowing down your audience is via Re-targeting. You must check out this infographic published by Chango.

Retargeting- Replug

We have more for you.

Read through the article to unravel the secrets to increase online sales.

Top Drawer advice to Increase online sales

The trick of the trade is so straightforward. You have to build and implement a sales strategy that evolves with time and changing the behavior of your clients.

Your number one goal should be to direct traffic to your online business and then make sure that those who visit don’t leave without a purchase. Below are a few pointers to help you achieve just that.

As you sow so you reap

Most recently, quite a few companies have plunged to their doom because of the data breach. The average data breach costs a company about $3.6 million. Customer trust is the biggest factor in making or breaking a business. People keep coming back month after month to business/ services they trust.  

Providing false information on your website, over-committing, underperforming and breaking promises you make to your customers are some traits that are bound to make a company lick the ground.

On the other hand, having a trustworthy relationship with your paying customer ensures loyalty even if there are hiccups along the way.

But to build customer trust and win their hearts. Here are some best practices to follow.

Honor your Commitment

Do not make promises that you can’t keep. Not living up to expectations almost always backfires. Keep your word with your clients even if it sets you back a couple of bucks.

Transparency

Providing insights into your company builds a strong trust level between business and client. If customers can see your inner workings, their mind is at ease from fraudulent activities.

Customer Support

Answering customer queries and solving their ambiguities enthusiastically elevates their moral and confidence. Offer them solutions and respond to customer support questions at your earliest.

Acknowledge Shortcomings

Every business has shortcomings and once in a while, they are exposed to the clients. Do not try to cover them up, rather own up to your mistakes and explain to your clients how you will fix them.

Use trust Badges

Highlight certificates awarded to you by trusted bodies to elevate trust level. Small things like SSL certificate and similar badges are bound to cement confidence in your product.

Target Audience and Conversion Optimization

To maximize the revenue, a business must identify the target audience and mold according to their needs. Identify the problems faced by common people and try to add value to their lives.

Do your homework before shaping your product. Collect demographic, psychographic, behavioral and geographic information of your audience. Be aware of their lifestyle, opinions, activities, and interests. If you don’t care about all these things you’ll be just another joe in the market with an unambiguous vision.

Conversion optimization works on this same strategy; to become organic and evolve according to your customers’ needs. You can gather valuable insights about what your customers actually like and not just crunch random numbers.

Conversion optimization is the best way to increase your ROI. You could take two approaches to create your sales strategy.
One way is to invest time and resources in acquiring customers. But, in the long run, it could cost you much more and negatively impact your ROI. Conversely, you can give your current customers what they want and give them a chance to convert. In short, make the most out of the traffic already coming to your site rather than luring new visitors.

Psychological persuasion

Believe it or not, psychological triggers do improve your online sales. You all must have heard of the Law of Reciprocation; having the urge to help someone who has helped you in some way. That’s human nature to bloom through mutual benefit and it could be used as an instrument to strategize your online sales.

Use Reciprocity in your business, that will cast a spell on your customer to automatically like you. Give them freebies, gift coupons or surprise them by a random check-in call. Make things problem-free for them proactively.

This will propagate a seed of compassion in their head and directly or indirectly they’d want to return the favor. It’s like balancing the seesaw swing.

Let me back up the power of persuasion by telling you the story of Phillip Kunz, a professor at Brigham Young University. In 1976, he and his fellow Michael Woolcott sent Christmas Cards to random people. And surprisingly, he kept on receiving Christmas greetings from random people even after 15 years. Read this amazing compilation of persuasion strategies enlisted by Neil Patel.

Not just by reciprocation, you can win more converted customers by aiming at them via different channels. Check out 5 Powerful Psychological Triggers to Improve Marketing to Increase Sales.

Improve your Website

Improving your website means improving your customers’ experience. You have to walk on eggs while designing your website. Because no matter how fully developed your website is, if it’s not a feast for the user’s eyes, then it’s of no use.

Your website should be easy to use and should not intimidate the user.

If you don’t know how to start, you must let a tool mentor you and figure out your website’s score.

The first step is to run heat maps on your website. Heat maps are used in every discipline these days but in this context, they analyze your website. They make you see which areas of your website gets the most attention by highlighting your website in different colors.

Some top tools to help you create heat maps are Hotjar, crazyegg, and Inspectlet.

By inspecting the heat map, you can easily decide the placement of your content, Call-to-action ads, navigation bars, and buttons etc.

The mannerism in which heat maps are concluded could vary. Let me explain all of the types for you in detail

Heatmaps

You must already be aware of the heat maps by now. The area that is accessed the most is colored with bright colors.

Scroll Maps

You have written a well-organized blog post containing thousands of words and blazing information, but how to judge that the visitors actually read your whole content?

That’s where scroll maps come in handy. Scroll Maps help you identify how useful your content is from the viewer’s perspective. If the users are skimming through your post and bouncing halfway through your blog, this could be calculated via scroll maps. If the colors transit sharply, then it is an alarm for you to amend your website layout and modify your content a little.

Nielsen Norman Group identified that 80% of the visitors are focused on what’s above the fold. This instructs us to crown the important information.

Encourage people to scroll down your websites by beautifying it. Exclude all the spoilsport information that dwells on your page that does nothing but repels the visitors away.

Click Maps/ confetti

Confetti calculates the singular movement of every visitor on your webpage. A tiny colored speck is formed at the spot where the user clicked.

You can find out where the visitor clicked the most on your page and the intent behind each click.

You can see where the user clicked and if it’s a clickable area or not. Often a time, users misjudge clickable from non-clickable items and get frustrated when it doesn’t consequent to the desired outcome.

Effortless checkouts

From my personal experience, signups or any additional processes while checking out my cart, torments me. It’s understandable that it’s necessary to build your business by asking for more sign ups but that is not the appropriate time to nudge the user. This might vex away the user and affect your sales.

There must be some sports-geeks reading this article. Have you ever shopped from Nike’s website? They ask their customers to sign-up with them to avail free shipping or be able to return merchandise.

Their idea is to make their customers feel important by becoming a “Nike Member” but shouldn’t everyone be treated equally? Non-members should be sanctified to get free shipping as well.

In another perspective, Non-Nike members might feel a gush of resentment if they need to return the purchased item for any reason.

Streamline your checkout process and do not shoo off your customers when they came this far. It means very limited question fields on the checkout page and no extraneous ads.

And if it is an utter necessity of your company to increase signups, wait till the user is done with the purchase and then invite them to create an account. That’s synonymous to doing the right thing at the right time.
Module is the live example of the latter technique.

Customer Engagement via Communication

Customer engagement plays a major role in keeping your brand at the top of the ladder. Interacting with your customers personally would gain their loyalty towards you.

When the customer has invested some amount of money in your product, they expect you to empty the tank. They can compromise on anything but they feed on your responsiveness.

Do not neglect any channel where your customer has initiated conversation with you. Answer to their facebook queries, reply to their tweets, reply to them on your blog and emails.

Have you ever felt the influx of admiration after getting a response from your favorite blogger? This really has the power to assimilate influence in random people and just because of your good manners; they actually do business with you.

You can also track your engagement on social media to statistically improve your communication.

Twitter lets you keep track of your twitter activity by analyzing average tweet performance, average retweet number, and average shares. Keep an eye on the responses and reciprocate with the customers.

Live Chats

Live chats are a fail-proof and responsive communication channel. Real-time communication with the customers characterizes you as a reliable source. Even if it’s the chatbot answering to their queries, they’ll feel that they’re important to you.

And if the chatbot fails to understand their question, they may get redirected to an actual customer support representative. It’s a good deal for everybody

SmugMug, a support community for photographers, gained 94% of customer satisfaction after deploying live chat in their community.

According to an extensive study done by Furstperson, 77% of the customers are reluctant to make a purchase from those companies that don’t have the option of live chat.

A marketing Automation service provider company, Autopilot, has disclosed the secret of their exponential growth. Live chat has helped them win their customer-base from 0 to 2500,  and 21% MoM revenue growth.

The technology of Live chat has widespread not just because of its convenience. But, because of its perpetual evolution day by day.

The modern day chat messengers are intuitive, responsive and are a bargain-counter expense.

And above all, it keeps your customer happy and satisfied.

Decoy Pricing

Once again, psychology gives you a way to bait your customers.

Decoy effect, also known as asymmetric dominance effect, states that if a decoy is added as an option to the customers, they’re most likely to choose the midway object.

When the customers are given two options, it’s hard for them to make a choice. If you wish to encourage your customers to buy the expensive item, add a decoy.

Keep the value of the bait lower than the most expensive item and make sure that its price is almost the same. Most people will prefer the most expensive item that’s providing them more value, but even if they don’t, they’ll buy the bait. Which means more cash inflow for you.

Apple stepped up their strategy and created two decoys when they unveiled their iPod Touch devices.

If you look at the prices in the above screenshot, they’re offering 16GB iPod in $229, 32GB iPod in an intermediate price of $299 and $64GB in $399.
The middle option looks like the best option for the user to buy a good storage device at an average price.

Share unique content via Emails

The act of keeping in touch with your customers help you in customer retainment. Many businesses have faced plight by disregarding their customers after getting their money.

You must be aware of a famous quote by Bill Gates; “Content is King”.

Educational content is valued and appreciated by a number of people, nonetheless, that is not the only way to share your content. The number of subscribers to the newsletters is also increasing. The most recent data shows that 23% of consumers subscribe to the newsletters to get their hands on different deals.

Remember, the more attention you’ll pay to your customers, the more likely they are to become your loyal customers.

Offer a guarantee

Your customers will believe in you when you will believe in yourself.

If you stand by your product and give them a ‘Satisfaction guaranteed’ approval, a weight of uncertainty will be lifted from their heads.

If you’re guaranteeing your product then this gives a feeling that you have confidence in what you’re selling.

Even in case of a dissatisfied customer, assure them that you’re always available to adjust this inconvenience. Provide a money back guarantee or give them an option to return their purchase in case of any accidental transactions.

As a conclusion to a common observation, almost 70% of the shoppers check the returns before actually initiating the purchase.

Make a hassle-free return policy for your customers to smooth out the return process for them. Together with that, customers are more inclined to buy even costly items if you have a good return policy to offer.

Shoppers agree that return policies do affect their shopping behaviors. 27% of the consumers said that they’re more likely to buy a $1000 item from a company that offers a smooth return policy and only 10% of the people would buy such items from companies providing cumbersome or no return policies.

Conclusion

Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.

For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.

The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.

Devotedly serve your targeted audience and make the best of your time and resources.

Reciprocate with your customers and incline them towards loyalty.

Work with the latest technologies and make them believe that they’re in best hands.

Use scroll maps and heat maps to improve your website thereby improving the quality of business with your customers.

Engage with your customers via Live Chats, Emails and other social platforms.

The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Automatically Shorten URLs in RSS Feed

How to automatically shorten URLs in an RSS Feed

Below is a step by step guide to help you understand how Replug can shorten URLs in for entire RSS feed and use it for third-party platforms.

Step 1

Navigate to your replug dashboard and click on the RSS icon

retargeting pixels - Replug

Step 2

Click on Add RSS Feed button located on the top left corner. See below image for reference

Branded Links - Replug

Step 3

After step 2, a pop-up will appear on your screen. Select your campaign and in the second section enter the RSS feed URL that you want to shorten.

Replug check for content feed updates every 30 minutes. Click on the “Add Feed” button to generate the shortened URL.

You can now copy and add the RSS Feed URL to any third-party platform i.e. Contentstudio

link shortener - Replug

Step 4

Once the RSS Feed is created, you can perform the following actions.

URL shortener - Replug

Edit: You can update/change your RSS feed whenever you want.

Re-crawl: In order to re-crawl your entire RSS feed, click on the re-crawl button. It will be re-crawled instantly to fetch any new links that have been added for the RSS feed.

Preview: You can preview the list of posts from RSS feeds that are converted.

Remove: You can remove your RSS feed and create a new one or anything else.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

How to utilize retargeting pixels in Replug

Retargeting is a marketing strategy used for selling your products or services while focusing on a very definitive consumer base. It is observed that only 2% of people are inspired to buy your product on the first go, the rest of the 98% audience could be converted via retargeting. The approach is to attract the users who have visited your website but haven’t explored or bought your product yet. Fortunately, with the evolution of brand marketing, this can easily be done with the help of a ‘Retargeting Pixel’. Retargeting pixel is just a snippet of code which when added to your website, drives traffic towards you by promoting your brand on social media platforms. The beauty of this technology is that it only brings tailored audiences; people who are familiar with your product but chose not to perform any operations during their first visit.

So, basically, it assists the users in making a decision by highlighting your key features to them, all in a very convenient way.

How do Retargeting Pixels work in RePlug?

Replug can configure Retargeting pixels of social media platforms for your businesses in very simple and easy steps. A step by step demonstration has been given below

Log into your RePlug account and create a Brand which you wish to advertise. Add the name of your business and your company’s official website. This can be done by clicking on the + New Brand button as shown in the image below


The next step is to create a Campaign. This campaign will help you choose the advertisement strategies for your business. You can choose multiple options of your choice. The steps to be followed are to Select your Brand, Enter your Campaign Name and Select Campaign Type; here you can select Retargeting Pixels. Just as explained in the images below

Create a new campaign by clicking on the + New Campaign button.

Select your brand among all your listed brands in RePlug.

Type in your Campaign Name and select Retargeting Pixel as your Campaign Type and click Next.

In this step, you are required to add your retargeting code. Select the Social Network where you want to run your campaign. Type your script name and your pixel ID and add your script. You can check the option Redirect to original website so that the user may be redirected to the original website in case if he/she enters an invalid URL.


Your script added in the previous step is selected automatically now. You can create as many scripts as you want for different platforms and save your campaign.

What value does Replug add?

Replug makes it very easy for you to create as many campaigns as you want in a minimal amount of time. You can select all kinds of social platforms by adding your own custom Networks. All you have to do is add a retargeting script and you’re good to go. You can also track the traffic brought in by this campaign in the Analytics section and monitor all your campaigns.

In the next article, we’ll discuss how we can exploit different social media platforms to create efficient campaigns.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Brand Awareness - replug

What is Brand Awareness? 9 Trending techniques to expand your Businesses via Social Media

Whenever you get flaky lips, you go to the market to buy a chapstick. Have you noticed that chapstick is a brand name for a lip balm product made by Pfizer? How did people start using the word ‘Chapstick’ instead of ‘lip balm’ then? That is called brand awareness.

Brand Awareness is the familiarity of the consumers with a brand to such an extent that the brand name becomes the Household name. Every brand owner dreams of their brand name becoming a real word; this concept is called proprietary eponym.

Brand awareness cannot be achieved merely by creating a brand and with conventional marketing techniques; one has to keep on growing higher and building deeper roots with their followers.

Brand Awareness - Replug

It is quite a challenge to gain a never-ending attention to a brand from its audience. A brand created on the foundation of a well-thought-out vision can easily expedite a sentimental value amongst the public.

We have gathered some of the best practices for you to expand your brand.

Pick your platform

The monumental growth of social web is the result of increasing social networks every day.  The basic intent of each platform is to tear down the geographical distances between people and to maximize communication between them. People use social media for multiple purposes like sharing their opinions, brand monitoring, entertainment, media sharing, political activity, news reporting, education, collaboration and spreading information etc. Nevertheless; each social platform provides a unique service.

For example; Instagram is for sharing photos telling your everyday activity, Twitter is to connect people with similar interests who can share in-the-moment updates; Pinterest is to allow users to visually share and discover new interests by creating new Boards and sharing ideas among the followers.

Social Media Platforms - RePlug

With that being said; it is very necessary for you to pick a platform to run your campaign.

The backbone of marketing is to target the right audience. So, it is necessary to pick the right platform to advertise your business. By doing so, you will be able to drive back the maximum traffic of those users who are actually interested in your offer and are most likely to buy your products/ services.  

For instance; if you have a clothing business, you might need to focus on your Facebook, Instagram and YouTube campaigns. Know where your audiences reside and save your energies to target them as your potential customers. If you don’t know the suitable networks for your business, the best way is to start analyzing your incoming referral traffic.

Market your uniqueness

The community of social web comprises of humans interacting with each other; selling or acquiring services from others. It is an inbuilt necessity for humans to find an emotional value in the things they use or the people they talk to. We are attracted to charismatic personalities, kindness, authenticity, and most importantly uniqueness. A unique trait of a thing or a person makes them stand out from the rest of the crowd.

Uniqueness - Replug

 

This trait can easily be exploited for marketing your businesses. Uniqueness could be attained in the form of an eye-catching tagline, highlighting a key feature of your product that no one else provides or giving your brand a fun identity.

So, create your brand voice by applying this strategy and again find the target audience which could easily get influenced by the flavor you have added to your marketing strategy.

Remarketing or Retargeting

You must have experienced visiting a website and later on getting similar ads throughout your social media browsing. Some may call it magic but we call it remarketing.

Remarketing also goes by the name of Retargeting, is capturing the attention of those users who came to your website and left. This strategy is applied by placing a cookie in the viewer’s web browser when they visit your website for the first time. So, while they are browsing you can track their browsing activity and which social platforms they use the most. That way, you can serve them with your ads on the platforms they use and drive back the lost traffic.

Retargeting - Replug

Remarketing saves a lot of time and energy as it only targets those people who have already shown interest in your product. If done smartly, remarketing can turn window-shoppers into actual buyers.

Social platforms like Google display Network, popular blogging websites, Quora, YouTube, Facebook, LinkedIn and many more; allow you to run ads. You have to come up with a specific ad strategy to reclaim maximum traffic. Analyze the exact needs of the user by shrinking the horizons of possibilities.

For example, when a user visited your blog, it is important to figure out what product or service did the user showed interest in, how much time did the user spend on your blog, what is the intent of the user. Understanding the user’s need will help you qualify them by serving the ads which would hit them at the right spot.

Consumer Attraction -  Replug

In another example, if a user came to our blog and viewed the product, we’ll focus on the specific feature he/she viewed and float related ads in their network.

Retargeting is observed to be one of the most popular marketing strategies because of its distinctive approach.

Replug makes marketing very easy for its users. It lets you create a social media campaign for platforms like Facebook, Twitter, Youtube or your custom platform; by creating a very simple retargeting script. All you have to do is add a retargeting pixel ID in your campaign and it does the rest of the job for you.

Biddyco is a social advertising company which claims to have achieved 1,284% ROI in just 7 days, by retargeting. Check out their Kick in the Pants Technique and how they used this strategy to get rewarding leads. A step by step demonstration is explained in this article to help you start from the beginning.

Guest Posting

Guest posting/blogging is an amazing way of reaching out towards the public. Guest posting is an exchange process of writing or posting your articles on someone else’s website or blog, someone who has a significant amount of followers. Likewise; you allow them to publish their content on your own blog.

Guest Posting - Replug

This association helps to build strong relationships among the bloggers. Providing others with quality content also helps improve your name and credibility. In addition to it, guest posting is proven to be great for search engine optimization as well. When you’re the host blogger and you’re publishing someone else’s blog article, you’ll use a link to their article somewhere in your blog. And we know how search engine friendly these links are.

Buffer, a social media scheduling app, managed to grow its customer base from zero to 100k customers, all in 9 months. The Co-founder Leo Widrich shares his secret that he started off by approximately 150 guest posts… Sounds like a small number but it isn’t.

Later on, with experience and growing success, he wrote blogs on bigger networks which got them bigger traffic.

Tom Hunt, a TEDx speaker and founder of Virtual Valley, has written a very helpful post about guest blogging in which he shares 42 experiences and 42 lessons he learned from those.

Neil Patel, a New York Times bestselling author, has shared some statistics about guest blogging which you might want to check out.

Do the math for your own business, and start guest blogging right now.

Infographics and Gifographics

Visual Content - Replug

According to the Social Science Research Network, 65% of us are visual learners. It is a common observation that visual information is more likely to be ingrained and remembered among the viewers rather than textual information. In fact, if you want to grab viewers’ attention towards an extensive blog post that you’ve written, it is better to take an aid from colorful infographic images.

The best thing about an infographic is that it is equally informative but comprehensive, and also it is good to look at after reading some text-heavy information. Metaphorically speaking and stressing upon the value of infographic, the comparison is the same as a word document vs a PowerPoint presentation.

On social media platforms, Infographics are likely to be shared 40x more than other types of content. Imagine how far the name of your company could go if you share your infographics regularly.

Like Infographics, a new term Gifographics (also known as InfoGIFs) has been introduced by Neil Patel. Gifographics is a combination of two words GIF and Graphic-Visual Content. In other words, gifographic is an animated infographic. The reason for the creation of this terminology is to increase viewer’s engagement towards your content and make learning more fun.

A very sophisticated and interactive infographic was created for the New York Times to group the characters of ‘Game of Thrones’ in a graph of Good, Evil, Ugly, Beautiful. Check it out and get inspired by it.

‘Ceros’ lets you create fun infographic and gifographics for your businesses. Scroll through the following blog to check out their story of ‘Marketing Evolution’



Promotional Sales and giveaways

Who doesn’t love seasonal sales, free stuff, gift cards, and whatnot? People are charmed by such freebies and they themselves market your product by word of mouth (WOM) or via social media platforms. Unknowingly, the user feels more special about your product when they get good results in lesser prices and they prefer your products over your competitor’s.

Promotional Sales - Replug

The most recent trend ‘Like, tag, share’; has been adopted by most of the small-scale online businesses to get famous among their users. Such contests require users to advertise the brand’s name and as a prize, they get free stuff or gift cards.

These contests could also be carried out with the help of CTAs. CTAs don’t have to necessarily be a rectangular pop up with contrastive colors, they could be anything that the user sees and feels the need to view your ad. In short, you have to give them an offer they can’t refuse. These kinds of CTAs create a sense of urgency among the audience and drives them to participate… a win-win situation for both the parties.

Bitly shares the do’s and don’ts of giveaway marketing in a blog shared by femtrepreneur.co

Campaign Consistency

You must be familiar with Marketing rule of 7. Back in 1930, studio bosses of film industry noticed that its users needed to be nudged by advertisement several times to buy their movies. Today, the number has been generalized to seven; a user needs to see your advertisement at least seven times before signing business with you. If you’re consistent enough with your marketing campaign and create compelling ads; you may end up on-boarding many clients with you.

A business ought to run different campaigns on different social media platforms; nevertheless, all their content should be consistent. If you have a theme for your business, use that in your advertisement.

For example, use the same logo of your company in every advert campaign, use the same colors as that of your website theme, use the same style that you’ve set for your business. That helps the viewers recall and remember your brand name.

Create a catchy slogan for the services your company provides and use it for spreading the word. Slogan campaigning has been the most famous strategy used by many companies. Slogan becomes an identity for your company and it is a fun way of engaging your customers.

You just have to be creative. Remember, sky is the limit.

Referral

Your strategy should also be to engage your loyal customers. Referral programs help you increase brand awareness and your customer base. The basic idea is to provide a benefit to a customer if he/she refers your brand to their friends or family. It helps your customers gaining a benefit from you as well as it helps you in achieving long-lasting customers.

Referral - Replug

A study made by Social Media Software firm Lithium reveals that 92% of the people trust referrals from their friends and family rather than a random advertisement.

So, you need your customers to create hype by talking about your brand in their social circle. This can be done by several referral programs in which you offer a discount or a free service. This helps people know about your brand without you actively selling your product or showing them in-your-face ads which might annoy the public at some point.

Do you want to know how Robinhood‘s referral got 1 million potential users even before their launch? They amplified their followers by creating a competition in which the users could get ahead in the queue by referring more people. That is what got them viral.

Check out this blog to know about it in detail.

Need an even bigger number?

You must be familiar with Dropbox. Everyone uses Dropbox nowadays. Dropbox’s referral program won them around 3 million users in just 15 months.

Dropbox raised their brand awareness exponentially just by using referral marketing. Although, the idea was not entirely their own. They got inspired by PayPal’s refer-a-friend scheme. While Paypal paid its customers with cash, Dropbox provided both the referrer and referee with free storage. Read more about this in an article shared by ReferralCandy Blog.

Following the footsteps of Robinhood. Hotjar also created an ‘early access’ waiting list. Whenever someone tried to access Hotjar, they’d put them last in the line and ask them to refer Hotjar to their family and friends.

The more the merrier, right?

They incentivized this contest by

  • Providing free 6 months access to the users who referred Hotjar to 5 friends.
  • Free T-Shirt giveaway to the top 200 positions.
  • Free lifetime access to top 20 positions.

They got a massive response from their users who wanted to overtake other contestants. Read their complete success story.

Webinar Marketing

Webinar Marketing is also trending among many service providers all across the globe. Webinars are helpful because they let you interact with your audience. You can host a webinar even remotely by arranging video or audio conferences. Many platforms allow you to multicast your webinar i.e. you can communicate with multiple receivers. This lets you save so much of your precious time which could be utilized somewhere else.

Webinar Marketing - Replug

Webinars have proven to be a good medium for building the name of your brand. You could start with free webinars and later on move to the paid version to be entertained by the premium features. These videos could be used in your Video marketing as well; save your videos and upload them on Facebook or YouTube, as videos are more helpful in quick learning and a better understanding of your product.

According to Google trends quick search, the search term ‘Webinars’ has increased steadily from 2004 to this day.

The term webinar is a subtle marketing technique. You shouldn’t be ranting about the amazingness of your products or services, rather you should gain the trust of your audiences by telling something useful and hinting about the values you could add into their lives. You do that by addressing their pain points and answering their questions.

Marketo, an email marketing service, applies this rule in their webinars. Their motto is to create a value of their services throughout the webinar and give them a powerful stance to buy your services.

If your target audience is new to your brand, you could attract them by giving them discounts on each sign-up or sending an e-mail at the end of the webinar.

Webinars help you in creating a  personal bond with your customers by adding a  human touch to your brand.

Inc. shares Russ Ruffino’s story of how his company converted the Webinar attendees into their clients and how it helped them in increasing ROI.  In his article, he has shared some tips and tricks which might come in handy for your webinar to become a success.

Jenna Soard, the founder of YouCanBrand.com, explains that Webinars are the best source for client conversion. Jenna is considered the Webinar Rockstar and you are encouraged to read her success story to get started.

Conclusion

Like oxygen is important to our lungs, marketing is important to our brand. It is not easy to compete in today’s crowded industry… but then there are no shortcuts to success. The marketing gurus suggest to innovatively apply all the standard rules of marketing. Let your audience trust you and make them feel that you care. Adopt the newest ways of engaging with your clients and remember; change is inevitable. Never stop growing!

We’d love to hear from you. Share your experiences if your business has benefited from these marketing strategies.

Enlighten us in the comment section below.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.