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Replug Updates

Improved Scalability for a URL Shortener

With the recent influx of new users, we saw a huge increase in traffic on the URL shortener which led to downtimes during the peak traffic.

To tackle this problem, we have scaled our infrastructure, which is now auto-scalable, capable of serving up to 50,000 requests per minute.

Alongside, we added an uptime monitoring so that you can monitor the system status: https://rplg.co/05ebdd30

URL Shortener - Replug

Custom Domain Registration and Encrypt SSL

We have updated the infrastructure of our system. This helps you to avoid any kind of custom domain registration errors.

Once you have added your domain to the platform, the next step is to point CNAME in your domain registrar’s DNS. If you would like to redirect your root domain, please try adding @ or www. Some of the registrars do not allow the @ option, for that you will have to add www as a HOST value.

CNAME – Canonical Name: rplg.co
HOST: @ or www

However, if there is a working website on your root domain, we recommend using a subdomain such as links.yourdomain.com or track.yourdomain.com. Then follow the convention below.

CNAME – Canonical Name: rplg.co
HOST:  links or track or (whatever subdomain name you)

If you don’t want to use a subdomain, you should use a different domain that doesn’t have any website working on its root URL.

IMPORTANT: You need to point through CNAME to our URL shortener to avoid SSL error or update the IP Address / A address (35.238.70.19) to avoid connection errors the future.  For more details on how to add a custom domain, please read the following article.

https://docs.replug.io/article/150-how-to-add-custom-domains

We sincerely hope that the above-mentioned improvements will elevate your Replug experience, enabling you to achieve better ROI from the branded shortened links you share.

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

Youtube marketing - Replug

Links on Youtube – The ultimate guide to getting the best results

The Importance of video content marketing

As reported by CISCO, videos amount for 69% of all consumer internet traffic. Youtube, the Mecca for online videos report that an astounding 5 billion videos are watched every day. Within the digital marketing community, videos content persistently aids in lead generation. A video allows you to see the face behind the case and gives a sense of confidence while online purchasing.

With such humungous daily traffic, it was only imperative that digital marketers joined the party. With so many eyes, it is an ideal opportunity to present your case. The only thing that needs to be perfect is your ad copy. In this article, we will discuss how you can share links on YouTube to keep your viewers engaged.

Links on Youtube

Many businesses are of the impression that only having a presence on Youtube is enough. This is not true.

There are quite a few ways you can share links on Youtube for advertisement. This includes sharing links in the description box, the comment section and linking within the videos. Sharing a link on the video itself can be done by two methods, one from either ‘cards‘ that pop up in the frame of the video, or clickable ‘end screen‘ elements that are overlaid on the video itself.

Let us explore these methods one by one.

Channel page and banner

This is the default channel of any brand on Youtube. It contains all basic information regarding the creator, type of content, a small video showing the nature of the content and a banner image.

 

Retargeting - Replug

 

The first place you will see the links on a Youtube channel is the bottom right-hand side of the banner image. The link you should be posting here should be to your main/ money website or to your landing page. Placing it here will invite people to click on it and draw traffic leading to conversion.

Right beside the link to your main website is a space to link your social media channels such as Facebook, Twitter, Instagram or Linkedin pages. This can be done by clicking on the “about” section, click on the “links” icon and filling in the necessary URLs.

Remarketing - Replug

You can add multiple links here which will then appear on your banner.  The first link you put here should be your main website or landing page. One important thing to remember is that the first link will be a “Do Follow” links which means that it will contribute to your SERP. The remaining links you can use for your social channels or other URLs.

Your banner link in also associated with the analytics feature. This means that you will get statistics about how many clicks your primary banner got.

Links in the Video Description

Many YouTubers who want to give shoutouts to other pages and references to songs in their video use the phrase “Links are in the description”.  It is an easy way to promote your secondary channel or for affiliate marketing.

There are however a few challenges to sharing links in the description. The first one is that people usually use the link without copying the Hypertext Transfer Protocol Secure. Not using “https” with the link you use in the description will make the link you share seem as normal text.

Strict rules by Youtube ensure that you always use “https” so that the links stand out from the text and looks like a clickable item.

The other thing that people forget while sharing links in the description box is using “Branded links”. If you have a healthy number of views on your videos, using branded links is an opportunity for advertising and conversion.

Let’s take an example.

branded links - Replug

This video has been viewed 35 million times. This means using branded links, there are 35 million possible conversion opportunities from just one video. Let’s see another one

PewDiePie is a very famous video game player and commentator who has a huge following. Look how in the image above he has used branded links effectively to promote a brand to 83 million people just from a single video.

branded short links - Replug

The other great thing about branded shortened links is that they increase brand recognition. Sharing engaging and relevant content with your branded domain associated with it will increase visibility and improve recognition.

A branded link instills trust which in turn increases your CTR. By being willing to share your brand name with your link it offers a guarantee that you are leading them to the destination suggested in your link.

Link on YouTube Videos

In the early days, annotations were the only way to add links directly in the video. However, people did not like this method because of its intrusive nature. They popped up unwanted and disrupted viewing of the video.

To improve the user experience, Youtube introduced Cards and end screens.

Youtube Cards

Cards are used in Youtube videos to incite actionable results from the content. They let you add more visual components with underlying objectives to your YouTube videos instead of just annotations, making your videos more interactive.

There is no specific point in the video where the card should appear. The card may include images, outside links, and even content that’s downloaded when viewers click.

YouTube end card - Replug

Youtube cards can be categorized into 5 categories.

  • Video or playlist: Promote your video content.
  • Channel: Promote another channel.
  • Donation: Feature a nonprofit or cause of your choice and encourage donations.
  • Poll: Encourage viewers to engage in a multiple-choice poll.
  • Link: Link to an approved website off of YouTube.

Adding Cards to your Youtube Videos

Let us explore the steps required to add cards to a Youtube video. Navigate to Youtube video manager in your profile and select the video you want to add the card to. Click on edit, right below the video title.

Branded CTA's ContentStudio

In the top navigation bar click on the Cards tab.

Here you can create new YouTube cards to add to your video. Click “Add Card” and then click Create to the right of the card you want to create.

Retargeting - Replug

Fill in the necessary information for the particular type of card you have selected to create. Let’s assume you selected channel.

branded short links - Replug

Once you’ve added the card to your video, you can adjust when the card will show up in the video. Just drag the card on the time marker below the video to the spot when you want it to appear.

You can set up multiple cards once you have verified that the first one looks fine.

End Screens on Youtube Videos

The purpose of an end screen is similar to that of a card. The difference is that whereas cards can appear anywhere on the video, end screens appear in the last 20 seconds. They provide the user with the option to view similar videos or be redirected to a website of their choice.

YouTube end screens -Replug

Optimizing end screens for better results

End screens drive the most traffic out of all link sharing methods on Youtube. Your CTA should be clear and persuasive, and it should flow naturally from the content in your video.

Here are some tricks and tips to optimize end screens to drive more traffic.

Start With a Call-to-Action in Mind

Creating a video for your viewers, it is important to keep the end game in mind. Having the end screen and call to action into consideration, your video’s will be better poised to deliver the message. Before making the video, ask yourself the following questions.  Do you want your viewers to

  • Subscribe to your channel
  • Opt-in to your email list
  • Visit your website and make a purchase

If you know the answer to these questions, your end screen will appear as a natural step towards the end.

Keep Device Type in Mind

If you know the preferred device type of your viewers, you can better design their journey. If most of your viewers are desktop users you can guide them through the opt-in, sales and upsell page.

In contrast to that mobile users do not tend to follow the same number of steps. For them, you can create a CTA to sign up for your mailing list so you can follow up with them later.

Enough time to click

The end screen is shown for a maximum of 20 seconds, which means that you have to make each second count.  Use all of the 20 seconds to display your links and if you want to give instructions, do them in the video.

For example, let’s pretend the end of your video has a voiceover that says:

For more digital marketing tips and strategies straight from the pros, including Facebook ad tutorials and copywriting tricks, click here to subscribe to our YouTube channel.

In this case, show your end screen at the end of this sentence. Because people aren’t going to click on the subscribe button until after you finish explaining it.

Use UTM Parameters

In order to analyze and optimize the performance of your end screens, you’ll want to keep track of all website visitors who come to your site through an End Screen.

To do that, just add a UTM parameter like this to the end of your website link:

?utm_source=youtube&utm_medium=social&utm_campaign=endscreen

This way when you log into your analytics, you can segment your visitors by source or medium and see exactly what they did on your site.

Conclusion

Both the cards and end screens are a great way to keep viewers hooked onto your content.  Linking videos together and linking to preferred landing pages creates a seamless user experience for the viewer.

An important point to keep in mind is that linking to external website option is only available to those channels which have signed up for a partner program with Youtube. It is not allowed to link any type of website to your videos.

Youtube is a great platform to showcase and advertise your brand by sharing links. The thing you need to be careful about is to adhere to the rules and regulations laid down by Youtube.

While sharing links on Youtube videos, why not use Replug to share branded shortened links. While commenting on related videos, using the description box, use branded links to better convey your message to the targeted audience. One word of advice is to NOT use branded links in the end screens and cards as they have to be Youtube links or websites.

Interactive video content is becoming more and more influential each day. It allows you to keep visitors engaged in your content by suggesting them relevant content. Use the cards and branded links to enhance your brand’s image.

 

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

The Ultimate Guide to Increase Sales on Amazon and Other Marketplaces

Do you know that Amazon arises to the global list of research and development spenders by the multiple billion-dollar margins?

As reported by Bloomberg, the R&D obtain the level of success in 2017, it’s estimated that $22.6 billion is spent on R&D by Amazon.

In the beginning stage, they sold books to customers, from there they expanded their business and become one of the largest public companies in the world.

Now, Amazon is a titan of e-commerce, logistics, data storage, and media. It splashes in excess more businesses.

In this blog, I’ll explain to you in detail how you can develop a connection with the shoppers, generate more leads and increase sales on Amazon.

Get Review and Feedback from the Target Audience

review and feedback

Reviews and Feedback have a dramatic impact on the sale on Amazon and can add value to the business.

Feedback is like a “Progress card” which shows the performance, quality, and service of the product. Customers give suggestions to the seller related to the product where they need improvement to satisfy their customers all over the wide area. It is entirely related to the customer’s product experience.

On the other side, a review is an opinion of the customers, which tells the detail and attribution of the product such as product life, guarantee, and their experience with a product.

Marketers can clearly recognize the customer’s expectation, concern, and preferences by reviews on the Amazon.

Feedback and reviews play a critical role for them in selling their product. The customers are the vital resource that emphasis the sellers with the key information about the product they have. Feedbacks support marketers in their business success.

The sellers can examine the performance of their product by getting feedback from the customers and also identify how much the customers pleased with their product. It also helps the sellers to address the pain point of the community.

The review is an essential part of the e-commerce business. 90% of customers say buying decision is influenced by online reviews.

Ryan Fish demonstrates in detail that how online reviews will impact on various practices.

Buyers do a lot of research on Amazon before buying a product or service. Reviews help them while making an informed product decision, give the ability to compare similar products and analyzed the efficiency of the product.

There are two types of reviews.

Positive reviews:  Explain the performance and effectiveness of the product. It also persuades the audience to pay more money for quality products and services.

Negative Reviews:  It negatively influences your customers buying decisions and product sales of approximately 22%.

There are some essential findings of the customer who used the internet to read reviews for the local business in 2017 and 2018.

  • In 2018, 27% of consumers survey online daily for the local business as a comparison with 2017.
  • 69% of customers monthly survey the reviews.
  • 56% look online business weekly.

Sell a Unique Product

sell a uniqueproduct

“If you use your money to create exceptional products you don’t need to spend it on ads,” says Seth Gadin.

Unique product means the product which you’re going to distribute with the key attributes to retain your customers towards your brand, and nobody else in the market will have the same product as you have.

Before designing a product or item for your target audience, you need to accumulate information about the market trends, competitors, customer’s behavior towards the instant product.

After that, you can easily classify which product the shopper immensely need or demand in the market. It’s estimated that in Amazon the seller generates a profit of over $12,000,000 on sales every hour on average.

Amazon makes it convenient for the seller who is new in the market to come up with a brand new product that has unique features to get more positive reviews and feedback from the shoppers.

According to Omnichannel Buying Report, 78% of universal respondents to survey made a purchase on Amazon.

To maximize the revenue, the sellers must codify the small segment they want to target. They should identify the hurdles their customers are facing and turn up with a unique product having a solution to the problem.

Along with the evolution of marketing strategies, customer behavior also changed. Sale conversion helps the seller to gather worthwhile information about the customer what they like or looking in the product to satisfied their requirements.

Improve Ad copyimprove ad copy

Ad copy plays an essential part in the market while describing your product to the audience. It looks like a sales letter or a specific content that is written to address the customer’s problem and get a response of your reader towards your brand or product.

Ad copy impels a massive impact on the conversion rate, sales, and profit. Selling your product online on Amazon is not easy, at that time Ad copy takes place.

 You can underline the key benefits which customer could receive after acquiring the item. It also raises more traffic to sales and adds more value to the product.

There is one of the best tools named Sellerapp which helps you to find the best product to sell on Amazon. Using this tool, you can increase sales on Amazon and hunt for business activities daily.

There are two mains types of Ad copy.

Ad Image:

Great Images gives the perfect impression of any product or brand. Selling your product on Amazon, you must have high-quality images, features and benefits to attract your audience and turn them into your customers.

Jungle Scout App & Jungle Scout Pro Extension is the solution for Amazon products. It helps you to extract all the data of the product on Amazon. It also facilities you by providing photography for your product to attract your public audience.

There are other magnificent tools named Splitly which helps you to track the Amazon best product images. Using this, you can improve your listing content, rank on search engine and test prices. titles, images and much more.

You are also able to add video, which shows how your product works and how customers take advantage of it. Powerful video copy emphasizes the individual verbalizing everything that would be included in the pattern of written copy.

Ad text:

When you’re striving to explain the audience regarding your product, then you need to take care of words that you need to use.

The text should be concise, simple and easy to understand. Every word should demonstrate the worth of the product to the audiences. The text drives the Amazon searcher directly towards your brand or product than rivals.

The text which you add in ad copy should match with the keywords that are crucial for the product, conversion rate, relevance, and clicks.

That’s why it’s important to have relevant keywords that closely relate to what the person is searching for,” says Macfarlane.

Amazon wants your title to be short, descriptive and to the point, they do allow for between 150-250 characters”.

Examine the Competitor:

examine competitors

Each business faces competitors, which hold the same product by sharing the market pie with you. The customers might be spending more money on your competitor’s product.

So, if you crave to sell your product online using Amazon, then it’s imperative to analyze your competitors. There are a few questions you should know the answers to them.

  • Who’s your competitor?
  • What they are selling?
  • Is your product different from rivals?
  • Have you obtained information about their competitors?
  • What strategies they’re using or working on?

Before offering a product or service to the target market, you need to find that if your product is similar to competitors then how you could attract the customers toward you than your rivals. So, you can urgency find the gaps in the competitor’s marketing strategies and try to fill up.

Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It’’s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being.

Through competitor analysis, you can assemble valuable information about the competitor’s activities they are performing to get more prioritization and hold a stand in the market with a similar or unique product. 

There are 5 incredible steps for competitive analysis by Dan Tighe,  which helps you in while developing the marketing strategies to convince the audience towards your product.

  • Identify Your Top Ten Competitors
  • Analyze and Compare Competitor Content
  • Analyze Their SEO Structure
  • Look at their Social Media Integration
  • Identify Areas for Improvement

Competitive pricing:

competitive pricing

Have you heard that the price of the commodity is raise because of the quality of the product is high?

Yes, the customers buy something expensive because it assures them that the quality of the product is superb than a cheap product.

Competitive pricing means setting the price of a related product, based on your competitor pricing in the market.

After entering the market, the seller always must have a glance at competitor pricing. If the product features are comparable to a rival, then the seller may set the price of the product relative to competitor pricing.

This is human nature when they look at the two same products in the market with the same attributes then they are more looking towards that seller who’s pricing is less than others.

There are three things that the seller keeps in mind while setting a price of the product.

  • If your product has unique features than competitors, then you can set the price above the commodity.
  • Sometimes the seller has enough resources and doesn’t affect the cost of production after setting a low price, then it reveals that how sellers constructively develop their marketing strategies.
  • When the product is relatable to a competitor, then the seller needs to focus on the product itself by advertising their product on Amazon and other social media channels.

Amazon’s pricing strategy is different from its competitors such as Walmart, Alibaba, eBay and many more.  Amazon usually doesn’t focus on its competitor because they viewed as creative in the market. 

Currently, it has become easy for the seller to oversee the competitive prices using fancy tools. There is one of the most appealing tools named Pricefy.io, where you can monitor your competitor’s product price all over the world, currency or marketplace, (Amazon, and eBay) on a regular basis.

You can also monitor an e-commerce competitor directly, just using their store website URL.

Follow Rules and Regulations of Amazon

rules and regulations for amazon

There are certain policies and agreements for the seller on Amazon which should b followed or otherwise you may lose the chance to sell the product on Amazon marketplace.

Let’s talk about some essential policies on which Amazon holds dear.

Product and Listing Restrictions

Sellers need approval from the Amazon to get listed or sell your product to the target audience all across the world. You can’t list the product which is assisting the violation of legal rules and regulations like drugs or contraband.

You can overview the  product restriction before selling your product on Amazon which includes:

  • Listing restrictions
  • Trade control laws
  • Prohibited product claims

Product details

The other policy is about product detail information which explains in detail which writing style you need to use to portray your product to the audience and influence the customers buying decision.

Amazon also mentions the rules which seller should apply in all products in the Amazon service.

There are some other policies for the seller if they want to obtain more ROI utilizing Amazon service to sell their product to the public.

SEO optimization:

seo optimization

SEO is the process that gives you the ability to optimize or rank your website or web pages in order to appear at Google search engine.

The search engine helps you to get massive traffic and leads to your content, website or pages. It also encourages more people to find the highest-ranking content by adding specific keywords. 

If you want a product optimized for a specific keyword on Amazon then you need to ensure the following.

  • A catchy title including your main keyword in a title.
  • Product information and keywords which also greatly impact on the positive and negative reviews about the product
  • Add relevant multiple images for your product

Paul Skarie provides you with a proper guideline that helps you that how you can optimize listing on Amazon.

Let’s take an example for a better understanding of the science behind the ranking.

Keywords

  • If you search for the keyword “DJ Headphones” into the Amazon search bar, it will show you the following results.

  • You will see that most of the products have the main keyword “DJ Headphones” in their title.
  • We have selected the Greatest Stereo Headphones DJ Style Dynamic Sound. In the product description, the headphone keyword added multiple times which increases its ranking on the search engine.

  • Relevant Images: For the above product, all of the images are related to Headphones. Amazon uses machine learning to detect the nature of the product.

Product Promotion

product promtions

Product promotion is a set of marketing activities intended to boost up the sales of product and services. It also informs the customers about the product quality aspects and influences the customer’s purchasing power.

There are several ways to promote your product to the target audiences.

Here are the best Five Ways to promote your Amazon listing introduced by Adam Zlotnik in a more comprehensive way.

  • Sponsored Ads &  Promotions
  • Social Media
  • Blogging
  • Build an Email List
  • Deal Websites

Facebook Retargeting for Amazon Products

With the advancement of technology in the digital era, marketing tactics also grew which helps the marketers in numerous ways to target the audience on social media platforms.

Now it becomes more favorable for the Marketers to retarget the customers who have just visited your website but haven’t bought your product.

Retargeting is a significant move for the retailers to bring the customers towards your website repeatedly. There are multiple tools which help you to retarget the public by creating the campaigns or brand for selling the product or services.

Retargeting operates by appending a piece of code (usually called a pixel, such as the Facebook Pixel) to your website. When a visitor comes for the first time to your website, the pixel drop an unnamed browser cookie. It won’t affect the performance of the site.

The cookie helps you to find out that when serves ads to the customers as a retargeting provider, and your ad should serve to those who visit your website once.

There are two approaches that you can apply to plan Facebook retargeting for your Amazon business.

  • Retarget your existing customers: You can retarget your audiences with the campaigns, ads of your product, who visit your website previously but haven’t performed any action.
  • Retarget landing page visitors:  If you want to attain traffic towards your brand from the outside of the Amazon to a landing page, then you need to place the retargeting code or pixel on your landing page. That will gives you the ability to retarget your visitors.

Replug is one of the best tools which constructs Retargeting pixels of social media platforms for your businesses in a simplistic way. You can also create a custom campaign and find insight to track the performance of the campaigns.

Attain the Buy box

Buy Box means having a product detail information on Amazon where the customer can add the favorite items or product into the cart for purchasing the product.

After selecting a product, you can view the product detail page and buy a box on the right side of Amazon as shown in the image.

Not all sellers are eligible to win the buy box, its all depends on the seller, selling product history, quality, performance, and the benefits that customer receives after acquiring the product.

Lots of newbie seller comes with the unique product possessing better quality than rivals on Amazon market then they have a chance to get the buy box by adheres the Amazon certain standards. There are some factors which included to attain the buy box.

  • Order Defect Rate
  • Performance metrics
  • Customer service quality
  • Length of time on Amazon

It would difficult for the seller to win the buy box for every product which they listed on Amazon. On the other end, it’s necessary to win the eligibility of buy box to endure hard against the competitors carrying a similar product and get more ROI.

Offer Discounts

offer discounts

Offer a discount is a very effective strategy to draw customers into your stores. Customers are continuously looking for ways to get discounts on different products and services. You can easily attract your customers to your brand by telling them how you can save your money.

So, if you want to increase sales, then you have a better option to offer a discount on Amazon to get informed of your customers and build a strong relationship with the shoppers.

There are many blogs that explain to you different strategies of offering a discount on the product and services to persuade the audience’s buying power.

One of the best blogs which I’ve not studied before is How to Use Discount Pricing Strategies to Make More Sales by Celine Roque. She describes the pros, cons, and types of Discount Strategies in an elegant manner.

For instance, there is a seller who entered the Amazon marketplace. The seller represents their product and its essential detail to the target audience. They develop strategies to reach a pool of customers and establish the reputation of the brand. The strategies are:

  • Initially, the seller offers a 50% discount on all items.
  • After actively bringing customers towards their storehouse, they offer a 10% discount on 100 items and a 5% discount on 500 items.

Through these strategies, the seller would receive more profit, gain a market share and receive feedback and review related to the product.

Conclusion

When selling products on Amazon, you should be focusing on providing better customer service to delight users. This can increase the positive reviews and feedback for your product.

Also, it is quite noticeable that running marketing campaigns on Facebook and other social media channels along with retargeting campaigns can dramatically increase your sales.

And while running campaigns, you can use Replug to retarget visitors whenever they click on your ad. If you have other advice from your personal experience, please do share.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.