Increase followers on Instagram - ContentStudio

How to Increase Followers on Instagram: Share Custom links

Instagram has crossed 1 billion users, coming in second only to its parent company Facebook. With such a huge user base, it is an ideal platform for online marketing. Every company is desperately trying to increase followers on Instagram and they are absolutely right in doing so.

All of us want to drive more convertible traffic to our websites. With the highest rate of growth of any social channel, Instagram is a goldmine for marketers across the globe. It has a secret weapon which when unleashed could directly impact online sales. That weapon is the ability to create swipeable Instagram stories links.


It is the perfect way to drive traffic to your money website/ blog. You can also track and measure the performance of the link by using link shorteners such as Replug.io. This will help you create branded short trackable links. Once you have successfully created the link, the chain icon will be highlighted to indicate that the link has been created successfully.

Catch twenty-two

The kicker is that not everybody has access to create links on their Instagram stories. In May 2017, however, Instagram began quietly expanding this feature to more marketers on the platform. Clickable stories links are now also available to business profiles (not personal profiles) that have over 10,000 followers on Instagram.

There are no geographic restrictions to clickable stories links. We can hope Instagram will continue to roll this feature out to even more users. We can hope or we can take action to increase our followers to 10k and take advantage of this amazing marketing opportunity. And the great thing about this activity is that it does not cost a dime. Also as a by-product, you will have a hefty and loyal following who will be actually willing on the links you share.

This article unravels the mystery of how to increase followers on Instagram.

Increase followers on Instagram

There are quite a few ways through which you can be one of the top Instagram accounts in your niche. Only then you will be able to dominate sales and conversions and interact with your audience to grow your business even further. Here are some tried and tested methods.

Choose the right Instagram content

The first and foremost thing you need to decide is what type of content you want to share with your audience. This is a crucial step and may take some thought and effort. The content has to be aligned with the nature of your business at the same time interesting or humorous enough that your audience yearns for more.

Your followers will associate and recognize your brand through the stories you share on Instagram. There are some images which go along with most industries e.g. funny memes, inspirational quotes, exotic food, scenic images are a good starting point. Choosing an image is a key factor in Instagram posts as it heavily relies on visual content.

According to research, 90 percent of all the information that comes to the brain is visual. It literally takes a couple of seconds for a person to evaluate if your visual content is interesting to them or not. Hence your posts should be intriguing enough for them to click on it and maybe explore your channel further. Hence you need to stand out.


Once you have established your Instagram content theme, it is important that you stick to it. The key here is that visitors must be able to establish a correlation between your post. If your posts are poles apart, people with not be able to make a connection with your theme. People expect consistency and it is the primary reason why they will revisit your page for a specific kind of news or information.

As explained earlier, what you need to do is find the right direction for your account and religiously follow it. A good start is researching some trending Hashtags and shortlist the one which suits you the best.

Find competitors who use the same hashtags as you do, or even find users who follow these hashtags and see what other kinds of content they like.

Creating share-worthy content

The reason for a post to go viral is that it is so interesting it urges the reader to share it others. You need to understand the interest of your followers and construct content accordingly. There are some factors which raise the potential of content to go viral. Let’s explore them.

Relevancy

Content relevancy to popularity is like bait to fish. People automatically follow and share content which is relevant to their interest. If you can establish a connection with your followers through your content, it is bound to be shared. Try and make your content as relatable to your audience as possible. However, there will be people who dislike it. Try and keep that number to a minimum.

Informational content

While creating content keep in mind the goal of your post. It has to add informational value to your reader’s mind. If the mind detects enough value in the piece, the user will share it with others, because in their mind others don’t have this knowledge yet.

This is a great way to not only educate your audience but also establish authority as a source of viable information. You need to be really careful in your research as to not share unverifiable or wrong information.

There is no metric to judge the effectiveness and the utility of the content you’re sharing except for the audience response towards it. If it doesn’t help the audience, it might not get much attention.

Trending News

The world is at a point where reporting news first is more important than reporting true new. Unfortunately, this attitude has seeped into the content sharing norms of the general public as well. Unlike the corporate news agencies, who have massive budgets to cover up mistakes, SME business and individuals do not have that liberty.

Nowadays there are tools available which provide you with trending news from around the globe. Tools such as ContentStudio allow you to apply smart filters on trending content from all regions. Shortlist the trending articles which resonate with your audience and share the story before it gets viral. he audience often likes to consume content that’s related to a trending topic to find out the opinions or what others have to say about it. This helps you climb the ranks in authentic trending news breaking.

Show faces

Sharing life stories as well as using images with real people in them are known to have better engagement statistics. The human brain relates better to pictures with faces in them. Also, images that don’t include faces, but using a point-of-view shot where the camera acts as the eyes of the audience can help them make them feel like they’re a part of the image

User-generated content

Posting user-generated content is a great way to establish social proof, authenticity and brand trust. Not only that it is a great way to build an interactive vibrant community. At the end of the day, your community is your social advocate which will fight your case online. Stronger the online community, better are the chances of your posts going viral.


Encourage your followers to share their content on your page. Make sure to give them an incentive for doing this, though, like running an Instagram competition or giveaway. Ladbible with over 7.5 million, pay anybody who sends share-worthy videos 10 quid. Part of the reason why they share such awesome content.

Uplifting your Community

In a race to increase follower on Instagram and become popular, we tend to view our audience as just a number. And this number needs to be ever increasing. This thought or obsession is with nearly all kinds of social accounts and businesses.

It is of prime importance that you respect and connect with your audience. You may have 10k followers and only be getting 200-400 odd likes, even fewer comments. One thing that you should keep in mind is the Pareto principle. According to this 80% of your results comes from 20% of your audience. While more of a rule of thumb than a hard scientific fact, the Pareto principle should make you realize that it’s not about having a large follower count as much as it is about having a large core of engaged followers.


One should rather have an active small group than a huger unresponsive audience. The aim of your posts should be to increase reach, exposure, and engagement. These should be your primary goals if you want to be an influencer in a true sense.

This is why it is essential that you treat your online community like gold. Inspire your follower in order to get beyond the generic reply “nice pic” or “great post”. Show them that there is a real person behind the screen who wants to communicate.

Brands, as they grow in size forget the social aspect of social media marketing.  The communication has to be bilateral. Posts which have catchy calls to action asking people to comment tend to receive better engagement. This way you can show your audience that you’re not some faceless corporation, but a person or people who actually care about others’ opinions.

Post Religiously

When managing an Instagram account, it is very important that you post to a schedule. This is a sign of a healthy account. Once people start seeing your brand on a regular basis in their feed, they start recognizing.  However, never posts a bunch of posts together as people will think it is spam.

You should be consistent with your posts. If your audience keeps on waiting and never see a post you’re not going to find many people willing to follow you on.  In order to optimally post on Instagram use ContentStudio to preschedule your content for the whole month. 
Also, it provides you with analytics such as the best time to post to maximize exposure.

Using Hashtags to get more followers

Hashtags are a great way for your content to be visible to people who do not necessarily follow your page. They are convenient to people in a way that they help people navigate easily to topics they’re interested in. You can add hashtags in the caption or comments of your post. If you add hashtags to a post that’s set to public, the post will be visible on the corresponding hashtag page.

An easy way to increase followers on Instagram is to post content which is trending at the moment. Applying this to Instagram, you need to find the most trending hashtags in your niche. This will help you get more eyes. The first step in this journey is to do proper keywords research for your business.

Finding popular Hashtags

You can use ContentStudio’s trending section to determine the most popular topics relevant to your business.


The other top tip is to copy the hashtags that the top influencers in your niche are using. Use this as a way to not only generate more exposure and gain more Instagram followers but as a way to get on the radars of other influencers.

Gather around 30 relevant which include both high and low performing hashtags. Use around 10 hashtags that have over a million posts, another 10 hashtags that only have 10k to 50k posts, with another 10 anywhere in between. This way you make sure your posts get as much exposure as possible.

Find out hashtag of the day and try to compose a post around it. This will help you get in touch with even a larger audience.

Also, try multiple sets of hashtags and test them out. Regularly rotate them so that your posts reach a variety of people relevant to your niche.

Using the hashtag

Once you have compiled the appropriate hashtags, its now time to put them to good use. it is not advised to use the hashtag in the description of the photo itself, rather use them in the comment section. This will hide your list of keywords after others have added comments.

Also, it will help your posts free of clutter.

Using custom hashtags

Try creating a branded hashtag. This way it is much easier for people to find you. Original hashtag help generates conversations, improve brand reputation and build credibility. You can also use a hashtag in your bio so that your account gets more exposure. This is a very easy way to make sure that your account shows up in hashtag searches as well.

Check out his custom hashtag from Digiorno pizza, which they created for the super bowl.

Networking

It is a great business hack for success not only in real life but in social media as well.  It is essential to reach out to people, businessmen and influencers in your particular industry and ask for a shoutout.

The thing to remember is to keep karma in mind. If you do good for someone, it will come back tenfold. So don’t approach joining and teaming up with other accounts with an attitude of, “What’s in it for me?” Rather, think of it as just helping your fellow person out, and you never know, good things may happen to you down the road.

It’s now time to get familiar with the concept of S4S, which stands for shoutout for a shoutout. You need to get comfortable with the idea of sharing other peoples content, in order to increase the number of your followers. And the concept is simple, You ask another influencer in your niche if they would like to share your content, and in return, you will share theirs.

This is a great way of exposing your audience to their content and vice versa. The upside to this process is that if you carefully choose who you do S4S with, you can land on a goldmine audience which loved your content.


This type of recognition is unique to Instagram and invaluable for businesses which are starting out. But remember that you should always look to be providing a mutual exchange of value.

A great hack in increasing your Instagram followers via shoutouts is joining a shoutout group.  Such groups are an informal group of Instagrammers who have gathered in order to support each other by doing S4S. There are quite a few types of S4S groups. Some free, some paid some dedicated and some ad-hoc. Choose the one which best fits in your requirements and ask them to share a screenshot of your page.

Types of shoutouts

While starting out, it might be intimidating asking for shoutouts from pages that have a much larger following than yours. But the benefits outweigh the risk by a mile. Also, you have nothing to lose. The worst you can receive is a rejection, who cares.

However, if you connect with people who share your interest and are willing to put out a good word for you, you must know what type of message you want them to propagate at your behalf.

  • Caption only shoutouts: In this type, your collaborator would mention your page in the caption of an image that may or may not be relevant to your business.  This is cost-effective but does not help the cause in the greater sense.
  • Brand image with your product or service + caption. This is a much better approach and has a profound impact. One thing to keep in mind is the call to action,  it should be convincing. Some accounts will only let you put up the image for a certain period of time, and others will let it stay up. Usually the higher traffic the page, the more you see rules and restrictions.works better than just a caption-based shoutout, but you have to make sure the call to action is good.

Collaborating with influencers

This is by far the best technique to increase your followers on Instagram. Influencers are the people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. It has the highest potential of creating the maximum ROI out of any other technique we have discussed.

First of all, create a list of 20-30 major influencer that you want to engage and collaborate with. Do proper research in shortlisting these people who will help to take your Instagram account to the next level.  For this, you need to find the top hashtags in your niche are and see if you can identify any particular account that consistently appears in the “top” or “trending” posts. Reach out to them and request them to give your brand a shoutout.

Paying Influencers

If all else fails, there is always the option to pay an influencer to give you a shoutout. But before you do, make sure that you can get a guarantee on ROI. A key pointer is to look for an influencer with an engaged audience, not necessarily a large number of Instagram followers. Remember that 1-2% engagement is a minimum for working with someone. The higher, the better.

Honorable mentions

Apart from the strategies discussed above, here are a few bonus tips to help you increase followers on Instagram.

  • free giveaways/ deals
  • Try Instagram ads (start with a limited budget)
  • Social sharing on other channels
  • Exchange likes in the same way as shoutouts
  • Share viral content with a touch of your own brilliance

Conclusion

The growth hacks discussed above are a few ways to go from 0 to 10k followers within a matter of weeks. A good starting point is to ask yourself the question ” Why do I want to be on Instagram and what benefit will it yield to my business ?”.  It is important that your vision to be on this social media network be as clear as the bright blue sky.

You should select the general theme and the type of content you want to share with your followers. try to frequently post engaging content but don’t fall in the spam region. Do necessary research to find out appropriate hashtags in order to join the viral stream.

It is absolutely necessary to outreach and network with your peers. This helps spread your work around.

If you have some pointer in mind as in how to increase followers on Instagram, Do share with us in the comment section.

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

branded links - Replug

The Step-by-Step Guide to Successful Influencer Marketing Campaigns

 

Influencer Marketing (IM) is becoming a hot topic for marketers to advertise their product and brand image all around the world.

Influencers are the key people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. They have a large pool of public attention, people listen to them when they speak, write blogs or tweets.

Influencer leaders change the ways we do business before, help the markets to identify, research, engaged, and build conversation to connect with potential customers and make aware about the brand, product, or services.

Marketers need to synthesize their marketing strategies, digital marketings, sell products and services, social channels which based on a strong build relationship with the customers.

IM plays a critical role in the market to drive awareness, establish a warm connection, persuade the audience, and bring trust to the counter for the marketers and brand. In a highly interactive media, information move like billow and influencers are the billow maker. People love to talk to other people rather than companies.

A word of mouth has an adequate impact. It’s most likely the best approach for marketers to drive sales and cater to the audience. In Nielsen’s study, 92% of people believe in suggestion and recommendation of their fellows, family, other inherent over all other forms of advertisement.

According to Nii Ahene, COO of CPC Strategy

Influencer marketing is growing because it’s a great way to get your products in front of an audience with an authentic voice. Many brands are seeing top-of-the-funnel value by getting more eyeballs on their brand’s offering. There’s power in putting the right products in front of the right audience  — with an authentic voice.”

In this blog, I’m going to explain to you some fundamental steps which guide you to identify the right influencers for your brand and receive more ROI and increase sales towards your brand campaigns.

Define your business goals

Before starting a business, every businessman has certain goals and objectives related to their product or brand described in a market plan. There are some factors which illustrate to you how you can successfully run your business with the Influencer leaders.

Brand awareness

If you do not educate the audience about who you are and what you do, then there is nothing else you do matters in real perspective. An entrepreneur who is new to the market or introduces a new product set, their goal is to develop brand awareness in front of the target audience.

The marketers not only provide a product they must give exposure which educates the audience in instructive ways. Influencer marketers play an essential role in the retailer and e-commerce space. When influencer marketers illustrate the brand image and spread the brand awareness then more people convert into the customer by recognizing the brand impact in their life and generate more traffic.

The entire market campaign is based on influencer marketers who help you to promote brand awareness all around the world in a more positive manner and persuade the customer to acquire a product from your company.

In other words, band awareness is an important asset of any size of a company. If you deploy a right market strategy at the right time with the influencer leader it generates more traffic, quality leads, adequately increases in sales by selling product and services and receive high ROI in return.

Marketing KPIs

Key performance indicator represents the performance of the campaigns, the market activities and measures the process towards your marketing goals.

There are following KPIs are the most common for gauging influencer campaign success by Magda.

  • Engagement
  • Reach/ Impressions
  • Follower growth
  • Traffic

There are plenty of tools available to measure the above-mentioned parameters. Contentstudio is an all-in-one solution through which you can share content with your audience and measure the performance of your social accounts with detailed analytics.

ContentStudio

KPIs helps you to find out the number of customers who purchased your product, total revenue, the marketing opportunity you have, boost your social engagement with web optimization and conversion with the customer’s valuable insights.

Identify and interpret the connection with the audience.

In order for people to remember your brand or product, you must connect with the audience. With the influence marketers, you can retain the customers causes people often come to listen and try to connect with them through social channels to attain more knowledge.

Establishing a relationship with the audience which helps the marketers to find the loopholes in their marketing strategies and have the ability to make more improvements to grow business successfully. Influencer retains the customer, give them a reason to buy or purchase good or services more than once and turn into your loyal customers.

A survey is another way to collect a piece of new information about the audience. Talk to the audience, ask questions will make you aware of their interests, demands, hobbies, etc. To create surveys within a few minutes, you can use Typeform.com to create behavior-based surveys for your campaigns.

After assembling the information, you can enhance your marketing and content strategy to cater to the audience. Influencer marketers can deliver you the general view of the audience behavior or create a persona which enables you to tailor the message for the audience accordingly what you want to know about each.

Now, there are various social platforms with people engage more to receive more piece of knowledge and enhance their experience.

Using these tools you can do research on the niche market, target the audience, create customers persona, talk to your actual customers, specific characteristics consist of geographic, demographic, psychographics and identify the audience behavior.

Collecting data related to the market and the audience gives you the direction to move forward, established a warm connection with the audience, and provide quality content.  It provides a structure or shape in such a way to boost up the marketing strategies and grow business market share. Partnering with the Market Influencer gives you the opportunity to find the new target audience and unique ways to engage with them.

Determine the appropriate Influencers

If you want to get recognized in the market, boost your market activities, remembered by the audience without taking years?

Then you have the option to do so. Newbie marketers have the opportunity to reach out to the influencer who has a similar personality related to your brand. It’s an important factor to find the right influencer for running your brand campaign.

After classifying the market specification and research the next step is to find the person who has an immediate impression on the target audience. You can reach the influence through the different social channel and dig out which marketers has more social engagement with the audience.

Not every influencer are equal, having the same level of engagement, different ways or action to persuade the customers buying power and size of the audience.

Therefore, we have to identify the ideal influencer, who will convey the brand image in a message, build the brand’s reputation, attract the audience to the company and demographically align with your target audience. A good example for the SaaS products is; you can reach out the key influencers in your niche and ask for feedback for your product.

If they like your product or idea, most likely they will share it on their social channels. This alone will be putting your product or a brand to hundreds of people from a single influencer.

Applicability

You can read their post and content and get a sense that it’s the ultimate fitting for your brand campaign or convey a message to the right audience.

Zack King is the great example, he is a prominent social influencer in the digital market having 2.06 million followers on Instagram and 3.0 million subscribers on Youtube.

He is quite appreciated for his videos that seem as though he is doing magic. He generally posts challenges and video tutorials to his YouTube channel to drive the audience attention.

Zach King

There are five noteworthy things mentioned by Scott Paul which marketer need to view for the ideal influencer.

 ideal influencer.

Giving creative freedom to the Influencer

After selecting the Influencer marketers, the company needs to trust them. They need to develop a friendly relationship to begin creating content for the audience.

The company should demonstrate profoundly the goals, objectives, product attribution, what type of content you wanted to promote and give them a space to write in their own novel way. Make sure you describe the guideline smartly so the influencer writes the content according to the brand’s requirement and the audience you want to target.

You are giving them the ability to come up with the new idea, strategies to build up an influential reputation of the brand in the marketplace that makes influencer more appreciatable and comfortable to work with you.

Influencer and the brand are the partners with mutual goals. You have to encourage the influencer to create informative and eccentric content for the campaign provide the helping material and leave them alone.

In fact, 77% of influencers are willing to work with brands more than once if they’re granted creative freedom. If you genuinely want to build a dominant and long term bond, then you have to give them creative freedom in the workplace.

Influencer marketers

Let’s take the example of Julie Sariñana. She has the strength to create one of the most thriving fashion and lifestyle blogs in the world and the potential to influence the purchasing decisions of millions of people. She has over 5.1 million Instagram followers.

Channel Invites Julie Sariñana in the French production facility.  The Chanel is a fashion brand grasp the reach of top Instagram influencers to engage with the audience through a social media channel and create enthusiasm for the announcement of the company’s new fragrance.

Instagram

Assure the influencer to share about you on social media

Influencer performs an intense role in the audience buying decision. The vast size of the audience loves to hear them and get inspired by the content they are selling.

They also know the audience taste, interest, preference, and worries on different aspects and provide authentic information about what your target audiences want which helps to increase conversion rate. They also teach you about the gaps, how you can fill it with the quality content.

If you really want to be successful in holding a product or service with the partner, then there are necessary steps you need to follow.

Briefly explain the Objectives

Before developing marketing strategies with the influence, you need to outline the objectives to the influencer certainly which you want to achieve. It may be consist of:

  • Increase brand awareness
  • Promote your product
  • Boost sales
  • Develop a connection and engaged with the customers
  • Generate Leads
  • Promote your page
  • Increase reach

Select the Campaign Type

After that, you have to decide the influencer campaign type which you need to employ to attain the goal in a more directed way.

Encourage Influencer

You have to inspire the influencer to write or create standard content to promote your product.

Give them Offers

Yоu can pay them, offer a different deal arrange all expenses paid trip that satisfies their want and in return, they will work hard to drive more social engagement.

There are a few fantastic tips or ideas which help you while developing the influencer marketing strategy.

  • Sponsored Content
  • Co-Creating Content
  • Discount Codes
  • Brand Ambassadors
  • Contests and Giveaways

Prepare a content plan

Selecting the Influencer based on their knowledge of the niche target market. The next move is to write content, what segments need to be covered to embrace the audience and give the understanding of their product’s essential attribution.

Today’s audience knows brand advertise their product to raise awareness of the brand image, influencer marketers doing native advertising to turn the audience to stores than a traditional advertisement which is cost effective.

Influencer steadily concentrates on content strategies cater to the audience while writing a content influencer focus on these aspects:

 

  • Frequently evolve tone, mood or language to know the needs and wants of your distinct customer base.
  • Write quality content which is easy to understand.
  • Use visual content and infographics to gain more intention of the customers.
  • Select the relevant topic for potential customers

 According to Content Marketing Institution, following are the most important challenges for the content marketer.
challenges for B2C

Influencer spends their time, expertise to develop the content marketing strategies to create and publish informative content to the target audience. When the followers grasp their influencer direction, then markets could find more opportunities at the same time.

Your content should be aligned with the campaign’s requirement, goals, and objectives. Then there is the possibility you will be more visible to the target audience and keep updates of the trends, customers concerns, and complaints.

Select the Right social media channel

A social media channel is the lusty medium to socialize your brand, target the small segment, and reach out the different audience demographics. There are numerous channels to convey the message to the users, which helps you to deploy marketing strategies.

Choosing the right channels, for the right audience at the right is necessary which impact on the brand industry, sales, and ROI and insights depend on the channel you choose to run the campaign.

Every platform has its own value, strength to run the marketing activities efficiently. There are some channels which marketers more prefer for the influencer marketing campaigns.

Most Important Influencer Marketing Channel In 2019

After that, build a strategy and align with the influencers which able to help you achieve your company’s goal.

Social listening is a kind of business concept. It helps the businessperson in an instructive manner, identifies the target audience, customers problem with your branded content, monitoring the performance of the blog, and recognize how your blog is preserved by the target audience.

It also apprises you which platform is more suitable for your influencer marketing campaigns, and have more social engagements.

Measure outcome

Every company strives for more sales.  You should keep an eye on the Influencer published content and blog post and trace the social engagement towards the campaign through the diverse sources.

Now you need to monitor the performance of the influencer marketing campaigns whether the results adhere to the expected standard which you set at the beginning.

If you do not meet the object then you should re-evaluate and develop a new campaign with high purposes. In order to measure outcomes, you require a tool which encourages you to collect the data and correlate the marketing strategies for the product before and after launching.

Replug is a great tool which helps to create a brand, tracks the campaign performance, measure the outcome,  and promote your product or brand to the target audience.

Replug

Promote the Influencer content

Influencers give exposure to the audience with the new idea, brand, and product. In a study it’s has been estimated that 40% assenter buy the same product when they see the influencer use the product.

The content shared by the influencer has more capacity to grow the business awareness and attention of the audience over and over again and generate more leads. Influencer leaders have their own social engagement with the followers, people believe them, spark with their content and recommendation.

So it is comparatively simple to promote the leader content to give the sense of the product, brand image or content than markets to the general public. Sharing influencer content instinctively gain more attention, expand your outreach, people get curious to overhear of your brand story.

According to Ann Handley, there are considerably enough reasons to begin an influencer program:

  1. Launch an influencer program to cultivate relationships with people who align with your bigger story, values, and purpose.
  2. You want to give them access and insight.
  3. It would be great to work with them long-term

Improve conversion

Many people take too much time to think about whether they need to spend money on the product or service or not. At this phase, marketers help the audience in the decision-making process, promote the company product and develop a well-reputed brand image in the audience eyeballs.

Influencer marketers give the reason to the audience to perform a particular action by granting discount offers for the specific time period. It gives the impression to a potential customer that you have something more precious than other competitors then they feel valuable and buy a product from your store.

Here we have a detailed blog to improve the conversion rate by the David TomasAn influencer has the strength to influence the audience with their quality content to take conversion action towards the running campaigns. Conversion is the lifeblood for every marketing campaign.

In the Neil Patel blog, he explains the perfect five steps to increase the conversions rate by 158%. For the dramatical change in the conversion, you need to optimize your landing page, call to action, utilize the social platform, codify and improve your content marketing strategy.

Conclusion

Influencer Marketers have a remarkably positioning for any product in the market.  With the right approach and right selection of influencers, they can take your business or a brand to the next level.

Settings the company’s goals and objectives ensure marketing influencer campaign running more fruitful. Partnering with the leader encourages you to appreciated by the audience and build up the brand standing in the digital market.

Through IM, you can generate more lead, traffic towards your campaigns, and get a high rate of interest. These guidelines give you the direction to create adequate Influencer marketers campaigns that ensures more dramatic results.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Understand and Maximize Your Reach on Any Social Network

It has been estimated there are over 3 billion active users spend at least two hours on different social media channels every day. Social media marketing strategies make it easier for businesses to stand in the market and get quality traffic and profit through social media by adding another revenue stream.

‘People don’t buy good and services. They buy relations, stories, and magic.’ by Seth Godin. In order to effectively run a social campaign, marketers need to establish a relationship with the people and find ways to earn their trust.

Let’s take a look at the factors to maximize influence on social networks.

Identify the Actual and Potential Reach

Reach means how many people visit your website, see the targeted ad and convert into customers. In the marketing world, customers are a significant part to boost your marketing efforts, sales and receive high ROI in return.

To reach the audience, you need to identify the group and target with your product. There are two ways you can measure reach.

  • Actual Reach
  • Potential Reach

Potential Reach

It is based on the total number of followers you have on your social account. Let’s take an example of ContentStudio.io Twitter account for your sounder understanding. ContentStudio has 8,602 followers, who are able to view tweets and retweets. That 8,602 is the potential reach of the ContentStudio on the twitter account.

Actual Reach

It means how much your potential customers are reaching the post on social media channel. The customers who surely viewed your shared post in their timeline. ContentStudio’s actual reach to the post is 7,184 as shown in the below image.

To identify the potential reach, you need to view the variable while classifying the customer’s group.

  • Geography
  • Demographics
  • Psychographics
  • Benefits

After that, you need to define the target audiences and create a profile for them and compare the rival profitability holding a similar product in the marketplace.

Columnist Steve Olenski provides you guidelines which helps you to connect with the potential clients and generate more leads. These guidelines based on ten steps.

  • Survey Customers
  • Research Your Competitors And Find Out Who Their Customers Are
  • Target Ads
  • Smart Social Media
  • Respond To Every Email, Tweet, Facebook Comment, And Phone Calls
  • Affiliate Marketing
  • Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles
  • Connect With The Right Influencers
  • Post Relevant Content On Blogs
  • Craft An Engaging Newsletter To Foster Leads

Address your customer’s need and preferences

People who are new to the marketing game need to identify the customer’s needs and wants. Marketers should deploy strategies after addressing customers behavior. Customers are the most valuable resource for every business person to attain a share and get maximize profit in the market for a long time.

A need is “something that solves an actual or imaginary problem.” says Jorge Baba from Game-Changer.  Needs are the basic necessities of the customer which should be fulfilled at any cost.

Wants:   It’s a desire of the customers to buy some product to satisfy the one need. That’s why the small segments need to be a target with a unique product in the market.

Demands: The customer who is willing and able to buy a particular product at a given price.

To meet demand, your product should be a pain killer, not a vitamin. So, it’s essential for the market to research the customer’s preference through different social channels like Facebook, Instagram, Twitter and many more before designing a product.

With the technology transformation, the customer’s behavior also evolves with time. Nowadays customers give more priority to online shopping and payment rather than doing it manually.

They expect from the manufacturer to be able to do so with the product in order to satisfy their needs. There are a few tips which illustrates how you can find the customers preference while serving the product or service in the marketplace.

  • Identify who your customers are
  • Find out their shopping methods
  • Invest in customer research
  • Conduct a customer satisfaction survey
  • Develop a good customer contact strategy
  • Assist in developing relevant marketing strategies

Explain your goals and objectives

The goal is measuring the end result which consists of one or more objectives or chunk. The objective should achieve within the time frame to accomplish the goal.

Every entrepreneur needs to identify their goal and objective of business and describe to the audience. It gives the marketers direction to the destination they are looking for.

There is a certain criterion which helps you while creating a smart goal and objective.

  • Specific – Your goal should be specific that which audience you’re going to target.
  • Measurable – Your goal should be a measure that means where exactly you want to stand.
  • Achievable – The goal must be attainable and not hard to achieve.
  • Relevant – Goal should be relevant to the objective that what you are trying to achieve or why do you want to reach this goal.
  • Timely –  You goal must be achieved at its given time frame.

There are plenty of social networking sites which helps the marketers to set their goals after engaged with the customers.

Using different platforms not only help in generating more leads and traffic but also assist while setting smart goals and objective. Marketers can easily accumulate the pool of information where they need to invest and utilize the resources, time and energy.

Organization goals explain the audience what product’s value they have, services, solutions to their problems and organization goal-related activities.  It motivates the consumers to acquire the product for their personal benefit.

If the entrepreneur goal is to hold a 40% market share with the product, then he/she need to design unique strategies which contain a set of actions to actualize the goal.

Create quality content

Creating content is all about how you attract or persuade the attention of the audience. Writing great content is the best approach to advertise your content all over the world through smart social media channels.  A marketer should come up with an exceptional content idea which inspires, educate, and inform the audience to modify their lives and business.

Facebook is the most successful platform for marketers to market the product or brand. It has estimated that Facebook has around 2.2 billion active users Another social networking website is Instagram, most of the marketers earn huge revenue using these social channels. Instagram has around 1 billion active users.

These social media channels make it easier for marketers to attain a market share and develop a reputation for your product or brand. Utilizing these platform markets can engage with the audience, identify the competitor’s activities and also find out the customers behavior.

This is very important to know which market you are going to target with the content. There are the best three ways to give value to the target audience.

  • Create unique and original content
  • Make content actionable
  • Be a resource

The information marketers provide in the content must be accurate, based on facts and figures, short in size, easy to understand. The customers find the solution in your quality content and also enhance their knowledge experience, monitor leads, and traffic to your content.

Marketers produce content to the customers looking desperately for. You need to consider the loopholes of the competitor strategies and how you fill it with the unique marketing tactics.

As an example, the content produced by the Backlinko or Sumo is of a pure gem. If you look at their case studies, you will find most of the things are based on pure facts. Here is one of their article How Intercom Generates $50 Million Annual Recurring Revenue.

intercom-marketing

You can write visual content and spread all over the different social channels, Visual content consists of:

  • Images.
  • Screenshots.
  • Memes.
  • Infographics.
  • Video

By creating quality content, companies like DollarShaveClub reached to $1 billion acquisition by making only one video viral on social media channels.

A similar story is of Font Awesome which raised over $1,076,960 on Kickstarter with an only single video. Though Font Awesome has been used by many companies, to reach a milestone over $1 million is through by putting high-quality video content.

Convey a message: Put it in an infographic

Infographics bet on two words ‘Information’ and ‘Graphics.’ It means providing information with the graphic images to easily recognizable the product or brand at once.

Infographics are a very reliable way to share a piece of complex information in a simple and clear image. Marketers utilize this valid method to spread their content on multiple social networking channels. It’s obvious that people remember 10% of what they hear, 20% of what they read, and 80% of what they perceive and perform.

There is a case study which gives you the idea of how you can share your content on multiple social platforms and the value of the infographics.

Infographics is a kind of storytelling which capture the attention and enhance the social engagement of the audience to your brand and established a genuine connection with them

It’s is broadly type of visual communication which includes data and images. Marketers try to present extensive information in a graphic a format to the audience to convey a message related to the product. 

Customers more preferred to visual content text rather than textual. Infographics have the ability to raise your sales and business reputation in an eye-catching manner.  People engage more with social media channels to know or learn about something and share the information with others.

We have an example which illustrates to you how infographics affect the content in a positive manner. Here is a travel agency infographic which demonstrates their customer from top to like a story. It tells from the destination to baggage in a useful content the customer can easily classify while planning a trip.

There are seven tips to create infographics for your business.

  • Make one big point
  • Use simple combinations of primary colors
  • Space it out
  • Choose three quality fonts
  • Come up with a solid, eye-catching design
  • Decide on what’s important and what’s not
  • Make it addictive

Boost your reach – Using Hashtags

Hashtags is a word or expression that interprets the message related to a specific topic by using ( # ) hash sign on different social channels. Nowadays hashtags is a vital element to boost the reach or target the audience all around the world utilizing multiple social channels. It helps people to find informative data and enhance their experience.

Marketers use hashtags to represent their brand reputation, convey a message related to the product and established a warm connection with the clients.

“Hashtags are supposed to be short and concise. Every time you’re writing to them, pay attention to this rule. If they’re too general, you’re likely to be using the wrong words. Effective marketing is always targeted marketing.” – J.D., Digital Marketing Specialist at Rush My Essay.’

The one thing which is notable for every businessperson that hashtags should be relevant to the product which show the attribution of the products, simple and easy to interpret by the audience. 

Here are some suggestions which help you while adding Hashtags on pretty popular social networking sites.

Instagram: In order to increase social engagement towards your content or post marketers require to adhering less than 11 hashtags.

Facebook:  One of the best site to boost your marketing reach there you need to add 2 hashtags. One should be branded hashtag, relevant to your product or brand and another must be worth pursuing.

Twitter: If marketers crave to get 2* social engagement towards their product then they need to hold minimum hashtag on Twitter. Twitter has a set of rule and regulations. They restricted the entrepreneur to use minimum hashtags like one or two for each post.

According to Brandon Stanley Hashtag Marketing can boost Social Media Effectiveness Up to 40% ‘

There are plenty of tools which helps the marketers to the hashtags on different social channels. I’d suggest you Hashtagify to use the right tool for monitoring the hashtags and engage with the customers.

It gives you the ability to search any hashtag, explore famous trends and choose the best hashtag for the brand campaign. You can monitor the performance of the hashtags on different social channels and track influencer to produce new ideas.

You can also automate your report to view the market results and share with the people to prove yourself how well you are performing than rivals.

Use marketing tools

These social online marketing tools make convenient for the merchant to run the campaigns on various social channels and track the valuable insight and the performance of the campaign.

In the digital world, marketers can easily examine the target customer’s taste and preference through the social network. In 2019, social media users are expected to reach about 2.5 billion people all around the world every day.

Marketers should stay active on social channels because people retain more with these channels to keep in touch with others and want to know what’s going on around the world. The user follows or interacts with their favorite brand on any social channels because they perceive the content and information campaigns more valuable.

Let me explain to you some fantastic social marketing tools to improve your marketing campaigns.

ContentStudio

I hope you have heard about it. ContentStudio is one of the most powerful social media marketing tools for social media marketers, individuals, businesses and digital agencies. It helps them boost their marketing activities by curating content, automating their social campaigns and managing their brands.

It comes up with tremendous features that help marketers in various ways. Using AI technology, ContentStudio brings the most popular content from all over the world and facilitates you to use its smart features and gain more social engagement towards your marketing campaigns on a complete auto-pilot.

Replug

Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web which you can later share on your social network channels to increase your brand awareness and traffic. 

With Replug, you can create branded shortened links with your custom domains. You can add a call to action to every link which you shared on various domains and identify the traffic which is generated from domains where you share that link.

Through CTA’s, you can engage your audience towards your site when they are about to leave or capture leads by showing an optimized opt-in form. Now it is effortless for you to create brands and campaigns in a more optimized way.

replug

KEYHOLE

KEYHOLE gives the ability to understand how your audience feels about your brand or product and rivals product. It helps you to understand the conversation and the sentiment around it. It gives you the chance to don’t miss significant conversion rates.

You can easily understand themes, trends and audiences to better cater to your target market’s requirements. Capture every significant moment of your event and access real-time engagement data to amplify your event reach as it runs.

Save your team hours every week by using Keyhole to aggregate metrics, monitor and analyze your campaigns, and build reports. Find and connect with the most relevant and engaging influencers in your industry.

Portray your appearance as a brand

Brand image is the general impression of the product or service.  You have listened more often ‘The first impression is the last impression’. The way you portray your product will create an impression of your business in the sights of the target audience.

According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea.  Brand building is the deliberate and skillful application of effort to create the desired perception in someone else’s mind.”

Brand images are one of the prominent elements which differentiate your brand identification to others brand.

The brand image represents the mission, vision, unique attribution of the product, and brand voice to the target audience.

In the digital marketing world, there are multiple brand designs which help the marketers while building a strong brand foundation.

  • Typography
  • Color Palette
  • Form/Shape
  • Logo

If the audience feels estimable after inspecting the brand image, then they will automatically turn into your loyal customers and spread the reputation of the brand with others on several social network channels.

The important thing which marketers always keep in mind that the character they used to explain the brand personality in the brand image has a positive perception in front of the audience or people inspired with the entity then there are the chances that the customers can easily interpret the brand message in the right way.

Let’s take an example of Coca-cola who has a massive margin all around the world with a revenue of over $44.29 billion. It is not just a firm but an economy.

Coca Cola is a brand known for happiness, pleasure, and a great experience. It is the ‘original cola’ and has a ‘unique taste’.

Coca-Cola company has registered as one of the largest marketable brands with 94% of the state acquiring the red and white Coca-Cola brand Logo.

Coca cola’s presence in more than 200 countries and serves to 1.9 billion people on a regular basis. In fact, out of the 55 billion servings of all kinds of beverages drunk each day.

You can survey the marketing history of the Coca-cola, the strategies they were used in early ages and how they got the idea of the bottle and much more.

Stay Proactive

Proactive is action-oriented behavior, being proactive the marketers instead of waiting for the problem, change, need or things happen in future they try to seek alternatives solution or opportunity and give their best to handle it effectively.

The marketers should continually look forward to marketing tactics and actively engaged with the audience using numerous social media channels to make things proceed.

For attaining a market share, the marketer needs to study the trends. It’s is the best way to running in a marketplace instantly. So marketers must spend quality time on different social sources to understand technology advancement.

Spending time on social channels like Facebook, Twitter, Instagram, Youtube, and etc also gives you the strength to understand the audience so you can develop a persona according to the identified target audience.

A proactive enterprise set the budget first because all digital tactics need an investment consist of the team, executing, implementing, advertising and etc.

Marketers must need to focus on qualitative and quantity distribution. Both are a major aspect of marketing product or service. You can find the analytics against the campaign which you spread on multiple social media channels.

It’s difficult to find the social marketing tool where you can curate niche relevant content, tracking the performance of the campaign and find the analytical of social sites under a single station.

Tackle customers complaints

Every business deal with the complaints of the customer. It is a challenge for the entrepreneur to handle it with patience and professional manner. By ignoring complaints, they quietly leave and get the product from the competitors.

To maximize the ROI, you have to listen to your customers carefully and assure them that you will work on it. Markets need to ask the question to the customers that what they expected about the solution to their problem.

As a successful organizer, you need to put yourself in the customer’s shoes and view the obstacles of the customer in their perspective rather than your own.

Salesperson seeks to employ ‘You statement’, whenever you’re talking to the client it feels them valuable and respectable. If the issues arise then apologize to the customer rather than blaming on other staff or department. Try to avoid giving excuses to the audience in advance.

There are five strategies to handle customers complaint constructively.

  • Stay calm
  • Listen well
  • Acknowledge the problem
  • Get the facts
  • Offer a solution

Analytics tools for measuring performances

Analytics is a more refined way to accumulate data related to different marketing trends. It also gives you the direction where marketers need to make improvements to achieve their goals more effectively and grow share in the business.

With the extensive use of social media channels, the marketing strategies dramatically evolved to satisfy their customer. Businessmen need a tool to enhance campaign performances and marketing efforts all around the world on multiple social networking channels.

Google Analytics

Google Analytics is the platform which helps the entrepreneur to get a profound understanding of your customers. It gives them the ability to understand site and app users to entirely evaluate the performance of your marketing, products, and more.

Marketers can operate with Google’s advertising and locate valuable insight to reach to the target audience. Process and share your data instantly with an easy-to-use interface and shareable reports

According to Mariam Naficy, Founder & CEO, Minted

‘Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business’.

 

Conclusion

The factors mentioned above is simple and obvious to understand the impact of the social networking channel to advertise your product or band all over the world.

We have discussed briefly how you address your customers and provide them with a quality product and content to give the idea of your business.

With ContentStudio, Replug and other marketing platforms to track the performance of the campaign and brands in your marketing strategy.

 

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.