Strengthen Your Social Media Presence Using Replug and ContentStudio

How to Strengthen Your Social Media Presence Using Replug and ContentStudio

58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. 🤓

Why do marketers believe in it?  Is ContentMarketing so essential for real?

If you genuinely don’t know where the content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods.  It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points.  Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing the quality content which helps them in their buying decision.

All set? 🙌

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day.  Content is King 👑 has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:

  1. Why is Content king?
  2. How does it matter?
  3. Why content is the heart of marketing?

Content is a king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.👇

Do you know Content Marketing is the most vital aspect of the company’s reputation? 😕

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? 🤔

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate, and delivery the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels.  So, what do you say? 🙂

Well, cut the crap and get into it. 👇

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? 😫

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise 😉)

And, the tool is. 🥁

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.👍

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

ContentStudio

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? 😍☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. 😳

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add into your favorite list, view their social engagement, and build the outreach strategies surrounding them. 🙌

Influencer

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.🤔

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? :relieved:🤓

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their  Call To Action.

Replug

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Replug

Brand New Replug UI. Let Us Amaze You!!!

Replug is getting a comprehensive overhaul

We have been hard at work to build a new and improved Replug for our valued customers. Based on your valuable feedback, we have restructured Replug from the ground up. This solid foundation will be the basis of a technically advanced tool capable of transforming the way you create branded links, share, and track them.

We’ve made some serious improvements to your favorite link shortener. Let’s explore.

A Captivating UI

The Replug interface has received a fresh makeover. A tantalizing new design and an exquisite layout welcome you to an enhanced experience.


With advanced functions and all the handy statistics above the fold, the new dashboard provides a bird’s eye view of your account’s performance.

Other charts include click performance, conversion performance, top countries, and visitor referrals.

The goodies do not stop there…

Upcoming Features

We have planned to roll out a series of new features, enhancements + improvements that are going to help you get more website traffic and cement your brand authority.

A few flagship features are

  • Deep Linking
  • A/B Campaign
  • Password Protected Links
  • Geo-Targeting Links
  • Bridging Pages
  • Advanced Link Monitoring
  • Zapier Integration

These and many more will help you brand, share, track, and analyze the URLs you share.

A new direction has been set for Replug to emerge as a state of the art innovative tool for link management and brand building.

So stay tuned as we will keep revealing awesome new features in the days to come.

We are confident you will love them.

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

Increase website traffic - Replug

7 Content Marketing Techniques to Generate a Steady Stream of Web Traffic

What is Content Marketing

Content marketing is the art of empowering your audience to make informed decisions by educating them through a steady stream of valuable, relevant and consistent content.

Instead of pitching them your product or services directly, you create, distribute and market useful content which your audience uses to solve their problems. This helps create a relationship of trust between the brand and the consumer.

Today, individuals, marketers and big organizations use content marketing as a primary source of marketing medium. The reason for its popularity is simple; it works.

Because of its popularity and the ever-increasing demand of potential buyers, the content marketing industry has drastically evolved in the past 5 years. Content marketing is specifically renowned for the following traits.

  • less expensive
  • boosting sales
  • Loyal customers

For the most part, content marketing is used to draw web traffic to your money website. These visitors can then be channeled to convert them into paying customers.

But first things first. You can create such awesome content that people are drawn to your web page.

Let’s explore which content marketing techniques are the most effective when it comes to generating more web traffic.

Find the Niche market

Customer needs and wants change over time. An entrepreneur must keep an eye on the customer’s behavior.

So, the first step is to determine the audience; you need to find out the problems which keep them up at night. 51% of customers are frustrated with the brand’s approaches to counter their demands or wants.

The Enterprise should not focus only on distributing the content. They must also address the need for a particular product in the market. There are two types of audiences.

Warm audience: Who do care what you are providing to them.

Cold audience: Your content won’t matter to them.

That’s the hardest part; to target the niche audience demographically, based on different regions, and other factors. After finding the niche relevant audience, marketers build a customer profile to create a relevant, educating and entertaining content to fascinate the attention of the public.

There are multiple tools, social platforms, and devices to accumulate the incoming data about the customer’s preferences, interest, need and more. These tools help you identify the conversion rate, audience engagement; and create marketing automation campaigns that enable marketers to compose a message to the right prospects at the right time.

Marketers can also learn the industry challenges, examine the competitor strategies, and their customers. Social platforms encourage them to follow marketing trends and implement strategies to target a broad audience in order to accomplish company goals and objectives.

Build a customer’s journey

What is the Customer’s journey?

So marketers need to concentrate on what customers think, feel, want and create the ways to grab the attention towards your product.

Marketers could collect reliable information at every stage of the customer’s journey and deploy a framework for performing marketing tactics efficiently.

They can build customers journey by presenting the most relevant or trending content to people for the purpose of spreading the awareness of the brand, product, and services

Marketers more or less come up with the same goal which is to lead sales to funnel, get profit, receive ROI and induce the customers to give positive responses toward their products or brand.

Forrester Research analyst Lori Wisdom says:

“Buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way.”

Content should be concise, easy to consume, attractive and engaging for the audiences. Marketers have to focus more on the quality over the quantity. Of course, it is not as simple as it seems, writing content which the audience won’t appreciate is more alike wasting a lot of time to persuade the eyeballs towards your content.

So, they need to create educational content to persuade the customers, refresh it with the time to re-evaluate the customer’s needs and wants.

Customer’s journey based on three primary steps.

  • Awareness
  • Consideration
  • Decision

content marketing - replug

Awareness

This stage is known as TOFU (top of the funnel) where you can increase the awareness of the product or service by approaching and addressing the public pain point in the content creation process, make them feel estimable and turn your potential customers into actual buyers.

The one significant thing, every entrepreneur should keep in mind that the customers steadily looking for the product or content through they can satisfy their need or desire or get educated.

Marketers have a perfect chance to increase awareness of the brand and become recognized in the vast content marketing landscape to focus on those areas where customers spend more time and have some interest.

More often your prospects try to seek information about the brand, product attribution and find a solution to the problem that they might have. At this point, you have an opportunity to optimize the SEO for content marketing with the targeted keyword which generates more quality traffic towards your websites, brand or company.

Marketers have the opportunity to concentrate on the steps mentioned below to engage with the customers, grab their attention, figure out their problems and provide them with related solutions or ideas.

  • E-books
  • Infographics
  • White papers
  • Educational Content
  • Analyst Reports
  • Webcast
  • Video
  • Podcast
  • Live interaction

Consideration

Consideration is the second stage where the potential customers finally classify the solutions of their pain points and also looking for various other alternatives.

This stage is called MOFU (in the middle of the funnel) where marketers need to provide informative content which demonstrates the audience why they should prefer your product than the others in the market.

According to the Content Marketing Institute.

“The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

Marketers must try to explain the problems you address for the customers rather than pitching your product or selling through the content. Here are some MOFU tactics through which you can influence the audience to buy your product, reach them, provide the right content at the right time which supports them while making a buying decision.

Decision

In the last stage, prospects have decided which solution is the best for the problem they are struggling with.

They are doing more significant research, a comparison of the two similar products, vendors and come to close to the final decision.

BOFU (bottom of the funnels) reinforces some offers to increase the conversion opportunities towards your brand and make them confident that they choose a right or wrong choice for their business or solution to the problem. It includes:

  • Live demo
  • Case study
  • Trail download

Build a Content Editorial Calendar

Content Editor calendar is a management tool. It helps the marketers to keep track of the content marketing activities, dates when the content will publish, and responsible team.

Content marketing is a long term approach, involves marketing tactics, produce quality content, and tweaking marketing activities over time. So it’s difficult to handle it all at the same time.

Content editor calendar gives the opportunity to drive the marketing strategy, organize, and plan the content. It keeps the team concentrated on the company’s aim, goals and map ahead to improve the marketing results.

Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar.

If you genuinely desire to produce majestic content, then you have to select the editor calendar software which addresses the idea or framework to the marketer, the team to know about how you could reach and build a warm relationship with your audience.

Invest a small amount of money on social channels

Have you ever identified why companies need to invest in social channels?

Social media is a vast source for the enterprise to tell stories about the product or brand to fascinate the attentiveness of the public audience.

More people come up on different social platforms to engage with others, read blog posts and collect information about their favorite brand and products or services.

Ninety-two percent (92%) of small businesses intend to raise their investment in at least one social media platform in 2018.

Social channels like Facebook, Twitter, Instagram, Pinterest have played a monolithic role in the marketer’s life. It gives strength to connect with the readers, educate and entertain them with the particular piece of content and track the social engagement and the conversion rate.

The community is Everything. They offer the marketers to build brand appearances in leaps and bounds. Now it becomes so effortless to find out the target audiences, needs, concerns, competitor strategies and their presence in the social media world.

Paid advertisement is more cost-effective than other traditional aspects. Each social platform employs a pay per click (PPC) model which means the businessperson pays exclusively when the target audience takes a substantive action against the product or brand.

Companies are required to spend more time and a small amount of investment on these social channels to gain more leads and traffic towards your landing pages. Two million businesses today use Facebook advertising for promoting their products and services.

Below, you can see the Facebook set Ad benchmark across all industries.

Facebook advertising - Replug

Select the right tool to get valuable insights
An entrepreneur takes into consideration while planning the content creation process, that they don’t do marketing only for the purpose of advertising their product.  In fact, give rise to business analytics to grow your business smartly.

In 2019, every business tactics could automate the way you desire. The are plenty of fantastic tools that help you to automate your daily, weekly and monthly work and track the revenue, conversion and identify the impact of different marketing strategies within less money and time.

I’ll tell you some most interesting tools which aid you to find out the statistics of your marketing campaign. You would discover it yourself which tool is more suitable for your business marketing activities.

ContentStudio

ContentStudio is one of the finest marketing tools which allows you to create a customized campaign for your product promotion using the fancy filters to refine the content and distribute to any your social media networking to create the awareness of the brand.

It also allows you to compose your schedule post and create tailored messages for the actual and potential audiences rather than spreading similar content across all the social channels.

It makes it so easy to overview all the marketing activities under the calendar and list form. You can control and manage the schedule post which you have published on your social accounts and track the due dates of the content.

Replug

Replug creates branding shortened links that give strength to your brand and expand your credibility with your custom domains.

It allows you to create a brand for your business and campaigns to promote the message about the product you have. You can add RSS feeds to your campaigns and the content from the RSS feed will be automatically pulled after every 30 minutes which you can share among your audience via your shortened Replug link.

Replug also gives the opportunity to the entrepreneur to create an eye-catching call to action to seize your audience towards your site or retarget the audience with the same content to any page on the website. It also gives strength to your email marketing campaigns and stretches your email outreach.

Branded CTA - Replug

Centralize content ideas and create a master list

Brainstorming is one of the most dominant techniques ever, to create creative content. If you use it accurately, then you’re competent to generate a more conducive idea for your blog post. It’s not about executing the ideas, in reality, it’s all about coming up with novel ideas.

It could be difficult for the content creator to write innovative content more often to hold the customer’s attention towards their landing page or blog post.

What Does Content marketing mean? Is it only a way to write a blog for receiving high ROI or producing content for your website?

The answer is NO because the purpose of creating creative content is to educate the audience in real manners.

Content defines you, it reveals the folks why are you here, what problem’s solution you have, gives them a reason to select your product over others, creates ways for the potential audiences to come and finds you.

In-depth research

If you truly aspire to be a successful content marker, then Research is one of the most crucial parts to hold the public attention span. An entrepreneur should spend some time and energy on marketing research. Albert Szent-Gyorgyi said:

Research is to see what everybody else has seen and to think what nobody else has thought.

Marketing extensive research helps you to identify the customers, their needs, build up the customer profile, and create ideal target content.

You have to select smart tools like ContentStudio which serves you to drill the trending content, news, blog post which will get some eyeballs.

The significant thing about the internet is, the marketers are competent enough to research the audience’s mindset, behavior, and preference which evolves over time like a caterpillar growing into a butterfly.

After researching, you can create a content process that explains where you need to begin to target the audience and notify the readers about the content you’re going to produce.

The marketers can use the keywords to classify the topics in which the audience has some concern. Keywords not only improve SEO, but it also enhances the efficiency of content marketing strategies.

Here we have a Case study that demonstrates how can you pick the right keywords to begin research, examines the strength of it and find the alternative keywords to analyze the research data.

Keep your website relevant

Finally, we have crossed the border into 2019 happily.  Now it becomes so easy to think about the web design which gives a mold to any marketing tools.

You must hear before that website is the heart of any online business. Marketing strategies have evolved and new ways have been created to do business.

A website shows how you attract, and inform the audience about the product. People take a second to make a decision, after glancing at your website.

Social media has a power that helps you to catch the audience’s attention. Marketers should heedful, that maintaining a website with the relevant information is a tough nut to crack but still possible to look closely at your audience.

The information should be updated with the time, as the customers will heed if something is out-dated. It creates the possibility to tempt the audience and stay on the website for a long period and use the vibrant colors which are aligned to your market.

Websites help you to convert the prospect into loyal customers, generate more leads, traffic and increase the chances of social shares.

There are 6 website design tips that give you true flavor to your content creating process.

Takeaway

Content marketing has become the cornerstone of any successful marketing campaign. It is important to recognize the type of content and the nature of distribution that works best for your brand.

Research the need of your audience and tailor content around it to solve their problems. Create unique and compelling content to out-perform your competitors.

Let us know in the comment section which techniques for content marketing best align with your growth objectives.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.