7 Ways to Use Optimized Video to Increase Conversions Rate

7 Ways to Use Optimized Video to Increase Conversions Rate

Everybody agrees – the traditional form of advertising your product or company is no longer essential as they used to be to increase conversion.

Why?

Because the advanced technology and the availability of the internet make things evolve the way they were. Without any doubt, we all can see the significance of video marketing these days. Every day marketers target the audience through sponsor ads on Facebook, Linkedin, Tiktok, and other social media platforms.

Brands create a compelling video with the quality images in order to demonstrate their product and drag the targeted audience’s attention. You must hear before: Video marketing is the FUTURE.

So, yes.  Your future has already arrived.

Keep in mind, the marketers, who are trying hard to make a successful step in the digital marketing career, and generate quality traffic, should have enough knowledge about video marketing like how to create videos, what content they need to illustrate in front of the audience, and why?

Why is Video Marketing so effective?

Video marketing is one of the versatile approaches to imitate your product or services in an engaging format that customers can’t resist looking at your brand.

It helps marketers to add visual content and gives a visual understanding of the product you have and built an opportunity to establish a warm connection with the audience.

No wonder,  99% of marketers are enthusiastic to drive smoothly with the video marketing strategies in 2020, and on the other side, 95% of marketers are willing to spend more dollars on video marketing strategies to sustain their profits.

replug stats

Types of videos

There are multiple types of video, but the thing you have to keep in your mind before filming the video is:

1. What is your purpose?

2. What are you trying to show the audience in that video?

Video tends to capture the audience’s attention to your brand a bit longer than any other medium. Customers certainly enjoy watching videos from their favorite brands on social media channels. It has been estimated that the average person will spend 100 minutes every day watching online videos by 2021.

I’m going to list down all but surely walk you through essentials types of videos that have an impact on your product.

Brand Videos

Customers visited the website just for the sake of improving their lives or find a solution to overcome their problems. They don’t want to see your hight effects images until and unless they find it relevant to their need.

Got it?

So, here Brand video comes to play the role.

A brand video showcases the brand’s mission, vision, goal, product, and service. It demonstrates the purpose of a brand exists, and how it differs from others in the market and what brand can do for you.

Demo Videos

Demo videos are one of the most reliable and dynamic videos to define your product in real-time.  In the video, potential customers take for a product tour, give them all feasible answers to questions, mild unique solutions, and prompt them to make the right purchasing decision.

Expert Interview

Expert interview videos have an influencer impact on the target audience.  Expert is the person who educates the audience, people know him, follow him, and admire his actions.

These kinds of videos not only encourages you to build a rapport with the audience but also assist you to enhance brand authority and share brand values.

Educational Videos

Educational video is another powerful approach to educate the audience. It helps the audience to learn something new or gain more knowledge that assists them to understand your product or service more precisely.

In this article, you can learn  11 types of videos that literally work great on social media.

Now, I’m going to share some tips to increase your conversion with video marketing. You will surely refine your content marketing tactics after reading this blog.

Create Engaging Content

With time, video marketing became a crucial part of digital marketing strategies. Marketers put more effort into creating productive videos for their brands.

Now, the audiences have wised up. They demand quality over quantity.  Creating engaging, fresh, and relevant content in the video creates ways to build a strong connection with the desire audience. So, before creating a video, you should know your objective, then it will be easier to drag the potential audience to your website.

Dr. James McQuivey has measured frames per second and length of the video to conclude that the worth of a 1-minute video is 1.8 million characters. Let’s take an example here.

GoPro is the most reliable and biggest brand on Youtube with 9.34M subscribers. It is an American based digital company making a great video in class action cameras.

GoPro manufacture the camera which entertains the audience in impossible ways. People love to see their terrifying ads as they make their audience lose track of their body movement when seated at the table.

They create unique, entertaining content which makes them believe that it would be appreciable by the audience.

Go pro video screenshot

Add Videos in the Emails

Creating personal relationships with customers is the first step that leads you to have a stronghold on the market. There is evidence that personalized relationships contribute to the lead conversion rate and convert your potential customers to actual customers.

Sounds great?

Video marketing is one of the hot topics nowadays. Marketers are desperately want to add video marketing strategies in their marketing efforts.

Adding video in the email has a dramatic impact on sales and CRO.  Do you know that video email marketing can enhance your email click-through rate by up to 300%?

Embedding eye-catchy video not only assists you to grab the audience’s attention, build curiosity for exploring something different but also improve the lead conversion rate. It has been estimated that an initial email with a video receives a CTR increase of 96%.

So, embedding video in an email you have to keep in bear these things:

  • Segment the email targeting list
  • Add video first
  • The video should be goal-oriented
  • Build trust and authenticity

Add a prominent CTA

Hence, you created an appealing video and embedded it in an email.

Now, what next?

At this point, you have to add CTA, which is the most significant factor for boosting conversion towards your product or brand. CTA performs like adding lively color to your hard work while creating the video.  Forthwith, you need a definite and engaging CTA that influences the audience to take a particular action.

The ideal approach of adding CTA, when someone watched the video, you can overlay the image instantly before he/she switches to another tab.

The CTA should show the urgency to the audience that can’t resist them to take action. It can depend on anything like a free trial, sign up, or the information about your product. I’m going to walk you through an exceptional example of CTA.

Prezi:

Prezi is a web-based tool that allows you to create attractive presentations.  It’s a kind of Microsoft PowerPoint. With the advanced feature, it pulls the audience and creates a positive image in the market.

They added two CTAs:

1. Give Prezi a try

2. Get started

It created a unique landing page that demonstrates the potential audience about the product and what they offer to them.

Prezi screenshot

You can move the reader smartly through the sales funnel by adding CTAs. In this guideline, you can determine how CTA helps to improve your website.

Power of Video Testimonials

A video testimonial is an absolute best approach for marketers to succeed the way they want in the market. Creating testimonial videos is a mild strategy to get extraordinarily result. How is it possible?

To focus on the Target Audience.

No doubt, we can’t satisfy the whole world, but what we can do is to segment the audience according to the product. Now the marketers would know what they need to do to turn things around? Got it?

As reported by a study, customer testimonials can assist to generate 62% revenue per site visit, 92% of customers have a glance at testimonials for sake of purchasing decisions, and  70% of customers trust in the particular brand after watching positive testimonials video.

replug stats conversion rate

On the other hand, it is the best way to illustrate all your product features, objectives, many more through someone else, and improve your CRO. It is so pleasant for the brands to receive positive testimonials from their actual clients.

People certainly believe others who say nice words for your company because customers definitely care what others said before making any purchase decision.

Here we take a perfect example. Watch it yourself and let me know how this video testimonial worked.

Video Retargeting

There is the chance that the user viewed your product video, and left your website without reacting to your CTA. Thus, no need to worry. Most of the customers don’t take instant action against anything. They take time and make a buying decision.

Here, you can play your role by retargeting them with something different that you think might be attractive to the visitors’ attention. We have talked about the importance of video marketing and can’t deny it.

For marketers, video re-targeting is an engaging way to reconnect with your potential customer and prompt them to purchase your product. At this stage, there is a one-point that marketers need to do is to identify the visitors and answers to these questions.

  • Who they are?
  • What are they looking for?
  • What kind of devices are they using?
  • How much time did they spend watching videos?

It is the righteous thing to connect with your potential customers again.  According to research, 3. billion users use social media channels all over the world. These channels include Facebook, Instagram, Twitter, and Linkedin.  Marketers can retarget their visitors these social channels as well.

Think outside of the box

I’m sure you all have heard this: Think outside of the box? But have you ever wonder what that supposed to mean?

It utterly means ‘Think creatively’.

Let say: If marketers follow the same strategies all over again to increase CRO, then there would be no possibility to create something distinctive.

You should think in one or two ways about how you can give the painkiller to your potential customers’  pain pulses, and which fits them best is your real success.

So, when you think out of the box, then prioritize everything that is needed to lead more conversion and pull out all the energy to accomplish it.

So don’t limit yourself. Try to do a new thing, consider the various point of views which will encourage you to keep growing, more creative to problem-solving, adaptable, and stand out in the market with your creative ideas.

Here is a magnificent example of Michael Bahr for you.

Get the Right SEO

Every strategy has it’s own value in the digital era. Implementing various strategies give you a result that shows you how it works for you.

To enhance video marketing to boost CRO then, optimizing SEO is another vital factor.  SEO means Search engine optimization. It advises you to inflate the quantity and quality of traffic for your website.

In other words, we can say its a google’s approach to determining which site deserves to stay on the top of the search engine.

So, google can’t read the video, all you have to do is add captions, description, and tags to the videos. It helps google to interpret the video content accuracy. You also need to select the right social media channels at the right time for the right customers.

SEO is not only about searching your favorite content, in fact, it also encouraged marketers to improve UX experience, social promotion of your website, and usability of the website.

Here is a fascinating statistics that aid you to classify the importance of SEO, how many people search for content, and the devices they use.

April 2020 hootsuite stats

Final Thought

Video marketing is an ideal strategy to increase conversion to your website.

By addressing your target audience in the market and build an empathy relationship with them take you one step forward to success.

Creating engaging content and embedded in your email is a cost-effective approach to building brand awareness.

SEO is everything. It benefits you to present your video content in front of a huge ocean of audience in a way that people feel this is something we are hunting for.

I’m sure, you have got a crystal clear understanding of these strategies and how video marketing will help you to optimize your website conversions.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Content-Promotion-Tactic

19 Marketers share their Favorite Content Promotion Tactic

Content promotion is challenging but very important. If you don’t promote your content then its gonna get lost in the sea of articles that get published every day. So what content promotion tactics work the best?
Well here are 14 marketers working in the trenches sharing their favourite content promotion tactics:

10 markets share their content pomotion tactic

Waqar Azeem, Content Studio

contentstudioI think all of us have heard the phrase that “content is king” but not many talk about the queen which is the distribution part of it. And, the distribution methods really depend on the type of content you are trying to promote. If it is not a time-sensitive content then you need to have an evergreen campaign that shares the same piece of content with different captions and images multiple times over the year on your social channels. This is such a simple tactic which can massively increase the reach of your content. So, if you have multiple evergreen campaigns running for multiple pieces of content, just imagine the number of increased eyeballs your content would experience. Another good tactic to boost your content without paid ads is to create multiple small pieces of content in different formats. For example, if it’s a blog post, convert it into a video or multiple short videos.
Then turn in into a podcast, or create infographics out of it. Drip-feed all of this content to your social media channels and get the extra exposure your content deserved

Amanda Thomas, Konstruct Digital

 amanda thomasWe’ve all been there before. You spend hours and hours perfecting and refining what you think will be the best article written on a specific subject. You hit the publish button and wait for the shares, comments, and traffic to start roaring in.
Instead, you get crickets and wonder if it’s all for nought? If you build it, they don’t necessarily come.

Here’s an ultra-quick win to help get the ball rolling on your content promotion:

If you reference a brand or person in an article – reach out to them and ask if they’ll share. I find reaching out on social tends to work well, and person to person (rather than from brand accounts) is even better. But if you can’t track down their social profiles, you can always try a tool like hunter.io to find an email address. Alternatively, Buzzstream has a great tool for locating email addresses and social profiles.
Obviously, there are more sophisticated content promotion tactics out there, but I always like to start with the quick wins.

Jeff Gapinski, Huemor

Jeffrey

From my experience, the most effective tactic right now is to build content around survey results.

The goal is to design a survey asking questions that your prospective clients want answers to.
Once distributed, amongst the questions you should have a question asking for any additional comments for possible inclusion, their email address, website, and name.
From those responses take a look at who contributed. Find the highest value contributions from a content perspective and cross-reference them with the authority of their domain. Reach out to these individuals and let them know that you’d like to include them in your content.
You can ask directly for backlinks for the post in exchange for including them, but we prefer to just include individuals without specific stipulations. More often than not, people are so excited for the free publicity that they’ll organically link and share the content.

Matthew Dobinson, Expert Cog

Matthew Dobinson

I like to run Facebook ads to my content in the form of a competition when people click on my competition ad, they are brought to a chatbot that gives them the URL of my content and asks them to share it and tag a friend in the ad post in order to enter the competition.
This forces my content to have a ‘viral’ effect and with enough ad spend it eventually gets traction. Pro tip: When you announce the winner’s message everybody in your list and offer a second competition, you can ask them to tag 5 people each in the comments or share a different piece of content. Depends on what you’re trying to achieve.

Chris Sloane, Heaviside Digital

goodlighting

If I need to promote a piece of content – I’m going to make sure that I get it in front of the right people, and ensure as many of them as possible will see it. I’ve tried several methods, and have found that running a Facebook Ads campaign is the best way to do it.
Depending on the content, I have many different approaches I can take to get the right audience, from customer email lists to interest targeting to website visit lookalikes. Each one has its advantages and gives me confidence that not only will the right people see it, but they might share it as well and increase my reach. I can also get a sense of the actual engagement with the content to see if it is actually resonating with my target audience. If not, either the content or the targeting is off – and I can test that too with different testing.

As a bonus, I can also retarget engaged content consumers with offers for a relatively cheap cost.

Tarek Elqoulaq

tarek-elqoulaq

One of my favourite content promotion tactics is reaching out to people or brands that I mentioned in my content, and just letting them know that I included them in it.
The main reason this works so well is that reaching out to someone to tell them they were mentioned in your content comes off as a very natural reason for interaction. It doesn’t scream that you want something back from them in return. 

Once you’re done writing your content, it’s as easy as gathering all the people/brands you mentioned and find the best email address to get in touch with them. In terms of the actual email to send out, I typically like to include in the subject line something along the lines of, “I gave you a shoutout”. When writing the actual message of the email, make sure it accomplishes three things:

1) Introduces yourself to them
2) Notifies them that they were mentioned in your content and an invitation to check it out
3) Requests a backlink or shoutout on their social media profiles (if their following is big enough)

Keep in mind that even if whoever you’re reaching out to doesn’t return the favour with a shoutout or backlink, at least you’ve introduced yourself and given them something of value. It can even create an opportunity down the line to reach back out to them for another content promotion campaign you’re running.

Shaurya, Attention Always

attention always

One of my favourite ways to promote a piece of content is to email everyone who has been linked in the article and let them know that we have linked to them. Every webmaster knows how important links are to rank on Google.
In the same email, I ask them if they can share the article on their social media. Thanks to the principle of Reciprocity as outlined in the book “influence”, people share it 90% of the time.

For example, When I made a post about generating SEO leads – https://raventools.com/blog/seo-leads/ which had the same format as this one (an expert roundup), I emailed the 20 experts featured to share it on their social media. Most of them did. As a result, the post got more than 150 shares online due to the ripple effect of the initial content promotion the experts did.

This content promotion tactic does not only help you get social shares but also Links as you are able to establish new relations with people by doing them a favour.

Kevin Dam, Aemorph

kevindam

Guest Posting! It allows for great control and choice. We’ll create a skyscraper piece of content and split it into chunks before reaching out to pitch different chunks to different sites, which will all link back to the skyscraper.

 

Deepak Shukla, Pearl Lemon

 

pearl lemon

My top content promotion technique is social media sharing. I will write outposts with a ‘call to action’ to comment for a link/page/etc.
The posts are spaced to be better viewable on mobile, sprinkled with emojis to grab attention and have a thought-provoking question to help push for comments and engagement. 

For relevant posts, other industry experts are tagged to help drive their followers to the posts as well. This is done on both Facebook and Linkedin. Another content promotion strategy I use is newsletters. I will create a landing page and do some promotion for a newsletter I write and build them into automation. 

The newsletters contain relevant links and links to landing pages and deliver the relevant URLs directly to the email list. The combination of these techniques has proven to drive traffic to our sites and help push to certain product pages.

Mazen Aloul, WebQuest

image director

My favourite way to promote content is to include relevant influencers in the piece and ask them to help promote it once it’s published. You don’t need to be writing an expert roundup to have influencers. Adding industry experts not only add expertise to your article, but it’s also a great way to build long term relationships with them. 

 

Michael Costin, Local Digital

michael costin

My favourite content promotion tactic is related to video content on YouTube.
As we all know, it can be tough to drive views on your YouTube content organically. And a video with only a few views kind of looks like it has been sitting there gathering cobwebs, and the implication is the video is no good or not interesting, despite how much effort you may have put into it.

So, an effective way to get the ball rolling with a new video on YouTube is to run some ads to drive some views and engagement on it. I like to make sure the ads are targeted to people that are relevant for the video, by using a combination of keyword targeting and in-market audiences. Then, just a small budget of $5 per day can generate some decent activity on the video, enough to have it on its way.

Matt Diggity, Diggity Marketing

man in black

My content promotion strategy is focused primarily on email marketing and social media. On the email marketing side, new content pieces are emailed out to my list subscribers.  This list is grown via lead magnets and capture forms, fueled by cold and retargeting ads.
Monday morning US time seems to be the sweet spot for the SEO niche for email promotion.

 

 

On the social media side, I post a teaser and link to the content in:

  • Industry groups
  • My brand’s Facebook page
  • My personal Facebook wall – making sure to tag businesses and influencers who were referenced in the content itself
  • My Twitter feed – likewise tagging relevant people

These days I’m doing my best to repurpose content to get exposure on other promotion platforms.

For example, instead of just creating a textual article for a website, we’ll create a 5-10 minute video version for the YouTube channel, expanding the reach.

Chris Porteous, My SEO Sucks

Chris Porteous

My favourite tactic is to look for content gaps in the competitor’s strategy. Most subjects have been covered to death. However, doing your research well helps you discover that your competitors are possibly not covering niche relevant content.
Implementing this strategy requires some effort, but is a straightforward practice for the most part. First, you need a strong buyer persona (this is something that you should already have handy). Research the keywords that could be of interest to this persona and see if there’s an excellent idea left unchecked by the competition.

When you find it, write about it using the appropriate keywords. Long-form content is the best option in this case, as you want to become the point of reference. It will certainly rank well, giving you an edge against your competitors. You’ll also have well-research and unique content that they don’t, and they will need to do some legwork to catch up.

David Bell, Diving Bell Creative

David Bell

We’ve been seeing more clients wanting to incorporate video content into their content strategy – either as standalone content or to support a blog.  Since there’s a higher cost associated with producing quality videos, clients want to see results right away.  As a result, we’ve started doing more Facebook advertising to promote that blog/video content.  To do it in the most cost-effective way, we started seeding engagement metrics.  Higher engagement = lower CPC.  

How do we boost engagement rates? We share the content with people who are already engaged with the brand – Facebook followers, or custom audience made of site visitors.  The ads themselves often will have a callout asking people to comment on the post which increases engagement.  Once we are seeing some traction with the ad, we change up the copy and broaden the targeting to lookalikes or other audiences we want to target.   It’s a tried and true method that helps keep the clients happy and makes us look smart.

Dan Christensen, Averse Pest Control

Mask Group

As the in-house marketer of a local pest control company, sometimes it takes real creativity to get traction online, especially in an industry that most people think is boring. The content that is on the website has to be extremely relevant, informative, actionable, and entertaining. “The whole shebang”, in essence.
Many people like to bag on “boosted” Facebook posts, but that’s only because it seems “beginner-ish”, however, we’ve found it to be extremely successful in promoting ourselves in our local area. 

For just a few bucks we can expand the reach of our content to people who are potential buyers. Not only does this tap into people who will buy right now, but it gives us great exposure to those who are not quite ready to buy (exactly what a local company needs – more touchpoints). 

We’ve been using replug.io for some time now, and it allows us to easily target those who have landed on our site, leading to a much higher conversion rate than with using a cold targeting approach.

Charlie Morley, Movement SEO

Charlie Morley

My ‘favourite’ content promotion tactic is whatever is most relevant and targeted to the client or website I am working with at that time. How you aim to promote the latest blog post for an international eCommerce store with a presence in many different countries is going to be extremely different to how I would go about promoting an offer that a local supplier of goods is running for example. 

Working with a small manufacturing company in Australia recently we had to step offline in order to enhance online presence and reviews. After successful projects were completed I worked with the client to produce promotional ‘content’ that could be given or mailed out to their customers which we hoped would lead and motivate them to leave positive reviews online. This saw a large increase in the number of positive reviews within Google, boosting local SEO performance in the process. 

This bespoke approach to offline communications may be hard to scale for larger websites but it is still possible. While working with an international eCommerce store we were able to increase Trust Pilot reviews by including a simple byline in emails asking repeat customers to leave a review if they were happy with the service or purchases they had made. 

Austin Cline, Sitemap

Austin Cline

Promoting an article to a cold audience is hard and can be expensive to get traction. One strategy our agency has had tremendous success with is to reach out to any person or company mentioned in our article through email, Twitter, or LinkedIn to let them know about the article. If they like it, we encourage them to share it with their network. This puts our content in front of a relevant audience and gives it a great boost.
Of course, we’re all interested in getting great backlinks. If they have a website, I will include a note in the message and ask if they’d be willing to put a link to the article as well. Sometimes we’ll include a particular page or post where the link might be most helpful. Again – way easier and cheaper to secure a backlink this way.

We’ve had great success using this tactic and encourage others to try it out!

Wyatt Mayham, Mayham SEO Consulting

Wyatt Mayham

My favourite solution that I have found converts the best for promoting content ensures you #1 have something worth promoting, and #2 reaching out to websites that have shown interest in the content in your vertical before. I’m going to use surveys and studies in this example specifically for Multiple Sclerosis because that is the last campaign that I have worked on and what is top of mind for me.

When you first start working on a campaign and know you have a great piece of content, I usually start with a google advanced search to find bulk opportunities. When setting up the campaign in this example I will google search “Multiple sclerosis” + “study” and “multiple sclerosis” + “survey” to surface websites who have written about Multiple Sclerosis studies before. Now I have a list of people who are already interested in this and have written about it before. Google news usually surfaces some of the best results here. I will then scrape these opportunities and run Hunter.io to find all the relevant contact information and import these into Pitchbox for outreach. 

In your pitch, make sure you explain why you stand out over every other similar piece of content. In my example, we had surveyed more users with multiple sclerosis then even some clinical trials. That is something that will catch the eye and get someone interested. Even asking them “Is there anything else you would have wanted us to ask in this survey? We do them fairly frequently so if you ever want to collaborate or contribute to the questions next time let us know”. That is now adding a bit of personalization to an already awesome piece of content. Also, you have now created a relationship with this person if they respond back which will end up as another link later down the road. 

If you are promoting content that is a cookie-cutter version of other content, I would go back to the drawing board before starting your content promotion.

Skyler Rees, Ardent Growth

Skyler Rees

One of my favourite content promotion tactics for law firms is to take the newly minted piece and throw a few ad dollars behind it targeting people who are likely to engage on social and coupling that with some enticing copy. The ad spend gets it in front of the right demographic and their own engagement helps it get additional reach. 

If you know your content as a decent search volume (or a high-intent one) you can always run some additional paid search ads to get it in front of the right people at the right time as well.

I encourage people to also shoot a 30-second video to accompany their ads on social and on search ads (if they’re running YouTube ads). It dramatically increases the CTR and reduces your overall CPC.

I know paid isn’t always the most fun or ingenious way to get additional traffic but there’s a reason why paid advertising has been around for so long: it works.

Nick Malekos, LearnWorlds

Nick

Online education on the rise, eLearning is becoming increasingly important and our society is valuing knowledge above everything else.

Reusing content as an online course seems more valuable and gets people to engage more, adding there a shareable certificate to the course, and you could go viral!
Not to mention that gated content seems more valuable and is an opportunity to collect leads. All you need is an online learning platform  and re-using your blog posts, YouTube videos or webinars

 

Author Bio: Shaurya Jain is a Digital Marketer specialising in inbound marketing. He loves to dabble with new technologies.

 

About the Author

5 Ways to Write Content that Leads to Engagement

5 Ways to Write Content that Leads to Engagement

The content you create for your audience can take potential customers on two paths. One is that they get bored after a sentence or two i.e your content engagement needs improvement, and feel indifferent about your brand. The second one is that they find your content engaging, start an interaction, and get a desire to find out more information about your services. 

Every brand hopes that its target audience takes the second path, but the hard truth is that their direction depends on your content. If you know how to write content that engages the readers, you’ll be able to generate more leads, grow brand awareness, and most importantly increase your sales.

The power of engaging content isn’t a myth, it’s a proven fact. Research has shown that 70% of customers feel closer to business after engagement with content. Once you establish a closer connection, you can steer their actions in the direction that you want. 

So, are you ready to write some amazing content that will lead to engagement? Here are the tips you must know before you start. 

1. Come up with Impactful Headlines

Did you know that 80% of people will read the headline and only 20% of them will continue reading the rest of the content? Without an attention-grabbing headline, your content won’t even get a chance to engage readers.

All the best headlines have the following qualities:

  • Connects with thoughts that readers have boiling in their minds (problems, questions, and curiosities)
  • Credible with clear indications what the reader is about to read
  • Contains keywords
  • Compels the reader to find out more

In order for the headline to do its part, you first have to do yours. Don’t use the first headline that pops in your head. Take your time and think about different possibilities. Moreover, write down those possibilities. Come up with at least 5 options.

Having several different headlines in front of you puts you in the readers’ shoes. Imagine that you have just encountered those headlines, on which one would you click?

Evoke user’s interest by appealing to their personal needs. For example:

Digital trends

Image Source 

This headline consists of a few components that urge the reader to click on it. “Top” insinuates that you’ll get the best advice. “Trends” are essential for staying up to date in the business world. Lastly, “can’t afford to miss” plants the idea that the reader can monetarily benefit from reading this post. All these keywords lead the user to instantly click on the post to get more scoop. 

Keep in mind that click baits aren’t quality titles. If you want your content to lead to engagement, luring the readers in with ambiguous headlines isn’t the best idea. You might get that first click, but you probably won’t get the desired reaction afterward. 

2. Tell Stories

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Brand stories or stories related to your niche combine two very important things: evoking consumers’ emotions and your brand.

There’s nothing that gets people going more than stirring up their emotions. Emotions are the ones that force them to interact as they feel closer to you and your company.

Some of the stories you can tell can be about:

  • the passion that made you start the company
  • your employees who are giving their best to push this company forward
  • examples of incredible people in your niche
  • your challenging beginnings

Who doesn’t remember that Jeff Bezos founded Amazon in a rented garage?

amazon

Image Source

These kinds of stories inspire people to be doers, not just observers. And doers are the type of people who are more likely to take the action you want.  

A useful trick to make your stories even more engaging is to tell an anecdote in the introduction. This will draw the readers into the story in a heartbeat.

Use visuals to make your stories pop. Images or videos that support attentively written stories will completely hypnotize the readers. 

3. Put Your Experience to Use

Whatever your occupation is, you are in that business because you’re an expert in that field. With so many content options online, it’s getting hard for people to find high-quality and credible content. You can be the one who can provide them with that.

Use your expertise to create useful and helpful content. Writing about what you know best will make your writing much better. 

Rewrite your content and back up this type of content with infographics and statistics that prove your point.

For example:

replug blog

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Mix research with your personal experience and you’ll be able to deliver extremely valuable content. 

Take Neil Patel for example. His marketing blog generates over 3 million visitors per month because he uses his knowledge and experience in digital marketing to write enticing content.

When you provide your target audience with tips that actually work, the feedback is imminent. 

Think of it like this. Imagine that bunch of people is standing on a cliff. They are dared to jump off the cliff into the water. Of course, no one wants to go first, but when the first person jumps and tells the others that the feeling is amazing, the others will follow.

Show the audience that you are that brave person who had jumped off the cliff first and share your findings. Be an example of how they can conquer certain situations, and they will be encouraged to follow that example and tell you their experience. 

4. Use Highly-Engaging Content Formats

Wrap your well-written content in an engaging content format, and you’ll be one step closer to boosting their engagement.

Aside from the must-have content format like website content or informative posts, try to include in your content arrangements highly-engaging content.

According to research, the content that consumers’ find most interactive in the browsing phase are:

  • Contests
  • Quizzes
  • Assessments

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Explore these possibilities and try to include them in your content marketing strategy. If you’re wondering what makes these content formats so engaging let us clear your doubts. The key is that they ask the audience for their opinion. 

Whether they need to share some information about themselves or express their thoughts on some subject, these types of content invite users to participate. It’s like your content is saying “I want to know what you think/how you feel.”

If you are willing to reach an even higher level of engagement, you can create your own app. That isn’t as complex as it sounds since now you have services like AppsGeyser where you can create your free app without coding. 

For example, if you have a plant nursery business, you can make an app that will give more information on the plants that customers purchased and notify them when they need to water those plants.  

Aside from using engaging content formats, enhance their power by writing great questions/statements that will encourage the audience to be a part of it. You might consider finding good writing websites to help you out with this. Especially if you want to make your own app. You’ll need some incredible content to go along with it. 

5. Aim for Longer Content

Of course, you shouldn’t write a 1,000-word Facebook post, but when it comes to blog posts, newsletters, or similar types of content that allow in-depth reading, don’t shy away from lengthy posts.

Longer posts tend to get more shares, and they are linked more often. Simply put, the audience finds them more engaging.

You might think that this makes no sense in this busy, time-lacking society. However, posts that are longer than 1,000 offer more information on the topic and therefore, are more valuable to the reader.

If you pay attention, you’ll notice that some of the most popular websites post longer posts (Unbounce, Crazy Egg’s blog, Quick Sprout, etc.).

The foundation of writing engaging, lengthy posts is to include relevant information only. Reaching that word count won’t mean a thing if you beat around the bush just to prolong the content. Be specific and share relevant insight throughout the content.

What can help you reach that desired over 1,000-word content length is using examples. Present some case studies, people’s experiences, success stories, and similar. 

This type of additions will make your content more engaging, prove your point, and give you that extra word count.

Bonus tip: Whenever you write lengthy content, add a few visuals. People need to rest their eyes from all that text. Ultimately, we are visual beings, and a contributing image (or two) will keep your readers stick to the end and help in content engagement.

Final Thoughts

Before we say our goodbyes, there is one more essential tip that we must share. Yes, the point of these tips is to help you get a better idea of how you can write engaging content. However, there is one crucial element that solely you can deliver – originality.

Intertwine these writing tips with your authentic ideas, and that’s how you’ll hit the audience’s sweet spot. Show your readers that you are one of a kind and you’ll have their attention. Let your creativity loose and don’t forget to have fun along the way. 

Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.