When we talk about branding, we more emphasize on the landing page and the brand logo. Why is it so? Have you ever noticed the branded link?
Without any doubt, brand logos play an essential role in your marketing success. It gives your product a brand reputation, the first impact on the audience, and makes you distinct from others.
On the opposite side, brand url is the short URL that is customarily based around a brand’s name, link, and the engaging content you want to distribute with your audience on the relevant social media channel.
How can branded links aid you to build brand awareness?
Branded links do not only help to build brand credibility but also grant to establish a trustworthy relationship with the audience. It gives an idea about your product and represents your brand identity on all social media channels worldwide.
Branded links are also known as vanity URL. The URL is more memorable, looks fine, and user friendly.
If we talk about today, there are thousands of links shared on social media channels. Marketers embed links in email, video, social channels, and more but they didn’t know know how it works. At this point, the vanity URL plays an integrated part.
How does it work?
Branded link assists you to grow your business, represents your brand in front of the audience, enhances product visibility in the market precisely, creates the possibility for the audience to clicks on the URL, and converts them into your actual customers.
Let me give you an example for your better understanding.
The branded link is based on three basic ingredients.
Domain: Your brand name. E.g ( ContentStudio)
TLD: Here you have to consider your niche market. (.io)
URL Slug: A keywords that you will use against the target audience to get them to know what you have for them. (Growth-plan)
3 Reasons You Should Brand Your Links
We’ve identified three primary reasons for you to enhance your brand awareness with the help of a link shortener.
Track the conversion and enhance the Click Through Rate
To track the branded link performance is one of the hands-down most effective approaches. Marketers have to play a role as connective tissue for their customers to attract and hold their customer’s attention to the website.
Branded link helps you to get the idea of how your shortener URL acts all over the internet. It can give you quality insight that aids you to re-create the strategy if needed to compete in the market.
Selecting the right tool to track the conversion and improve Click through rate is another essential thing we need to give attention to.
Replug is one of the best options to enhance your marketing activities. It provides you valuable data in real-time, sees your visitor by demographics such as gender, location, and informs you about which post gets more click on the social media channels.
Enhance Your Links’ Appearance
Branded links do not only help you to enhance brand authority, but it also looks neater, eye-catching that prompts the audience to click on it. On the other side, it is easier to share a short URL than the complicated one.
If we talk about ourselves, we would prefer to share a short URL than a long one. Having branded links will help you to stand out with your product in the market and creates a route for the customers to read, copy and share on their social channels that serve marketers to get organic exposure on various social networking channels.
When you are using a vanity URL, you are avoiding the generic URL that you got from the defaulted link shortening services. Those links are kinda cheap and messy to understand or share.
Here we take an example of Jenn Herman. She is an Instagram Expert. She has used a branded URL and promoted her brand.
Improve Your Site’s Search Rankings
Well, we all know, most of the markers more concerned with organic growth. Link shorteners help you improve your search engine ranking organically rather than investing hundreds of dollars on it.
Google doesn’t indicate vanity URLs. It is the most precious thing for marketers to create different branded links to represent their product in various foam. People preferred to share short links more often that help you to rank your brand SEO.
Branded link plays a vital role at all stages of the marketing funnel. If you genuinely want to keep your brand on the audience’s mind, then you have to create a branded link that consists of your brand name and the message you want to convey to your audience.
The other thing you have to consider is to select the right URL shortener tool that assists you in that way. Replug is one of the most convenient tools you must strive for once.
We have shared three crucial reasons with you. You can use to build a branded link shortener to gets better results and improve your SEO ranking.
We would love to hear back from you.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Being a webmaster requires persistence, hard work, and a lot of patience. However, these are just the essential traits of a successful SEO marketer; when you intend on achieving a higher rating on Search Engine Result Pages (SERPs) and boost your website’s reputation, it is essential to be familiar with all the state of the art link building and technical SEO strategies that could take your website to the next level.
When analyzing such approaches, a site owner would have to particularly emphasize the importance of both on-page SEO and off-page SEO. While the on-page SEO is related to managing the content that is on your particular site, off-page SEO is a way of ensuring that your approach and activity isn’t limited to engaging with your existing audience.
The significance of off-page SEO is often undermined; several webmasters overlook what they can achieve with it. “Off-Page SEO” denotes every activity commenced by site owners away from their website that can assist them in achieving a higher rating on SERPs. On-page SEO takes place on the website while the off-page searches engine optimization outside your website.
Backlinks and Internal Linking
Backlinks and internal linking are separate concepts, and it is essential not to get caught up between the two. Proper understanding is a vital trait of a successful site owner.
A proper linking structure is necessary for progression, and for it, you would need to understand the distinction between the two types.
Internal linking refers to linking a particular web-page through a keyword in a different page. A demonstration of it would be to link a page of your website to another that has similar content. What it effectively does is that it notifies the user that the site has similar but more in-depth content on a specific topic on the following page that is linked.
Linking increases the bounce rate since the users who might be searching for a specific topic might scroll between pages and spend more time exploring your website. If the content quality of the website is high, then there are a lot more chances of an increased audience.
Such activities are noticed by Google or search engines, and it contributes towards getting a higher and better rank on the SERPs.
Backlinks and their significance
Backlinks are when an external website mentions or gives mention yours, and such a reference is made through a backlink. It can provide significant assistance in reiterating your site’s reliability, producing a network of an entree through various web pages and publishers.
The importance of link building cannot be undermined, and therefore it’s vital to be well-aware of how to proceed with it and how does it contribute towards building a robust online presence.
Several site owners might think that link building isn’t that important, and they should spend the time and effort required into something else, but that’s not the case. Analysis has shown that various websites have achieved a higher rating even in 2020 through sensible use of link building
How does a webmaster benefit from link building
The SEO technique of link building assists the reader in finding informational articles and blogs online through various web-pages; it aids brands in getting discovered through the great content sources to present online.
Link building is beneficial for websites and webmasters. When you get backlinks from a website that has matching content as yours, it provides an enormous boost to the status. Since backlinks are often acquired sites that have a similar structure and content subject as yours, it helps attract the organic audience on the website. Access to organic traffic means a higher bounce rate, meaning that the people are more than likely to spend time on your website, exploring it for useful material.
When you get a backlink from a well-reputed website that has a higher domain authority than yours, it provides a signal to search engines that the content that you share on your pages is high-quality content and worth mentioning on other sites; it is a crucial factor in getting a higher rating on search engines and moving up ranks.
Although the user perceives simply a link’s part, the search engine comprehends the complete structure of the hyperlink and abstracts valuable data from it. Linking to a blog on your website is simple by way of a hyperlink, which will direct the user to the desired web-page. However, while linking back to the same blog on a different page, link building procedures need to be prudently obeyed to ensure that Google search engine can easily find and access your page. It means choosing the correct text to be used in the hyperlink. It would include confirming that the keyword exists within the hyperlinked text, and frequently checking to comprehend that your link is still active and it hasn’t broken.
Factors to consider with significant link building
Link building is a technique to enhance your website’s status and rating on the search engines. However, as stated previously, it required knowledge of not only SEO optimization but strategies as to how you can take your site to the front pages.
The first thing that you need to ensure is that you post high-quality content on your website. The ‘’Content is king’’ phrase is every green for every site online. When compiling content for your website, there are a few things that must be considered because even if your content is well-written, these can still be a major turn-off for any visitor on your site.
One of the most important things is that your content should have minimum grammatical mistakes
If you are someone who doesn’t have a firm grip over the English language; an excellent way to composing the most error-free content is by verifying it through the Grammar checker tool. The online grammar checker is a straightforward tool to access and use; all it requires is the user inserting their text into it and searching for any grammatical errors. It can help you find punctuation, spelling, and sentence structure mistakes along with spotting and correcting any misuse of clauses and phrases. So, you can use the tool to ensure that your text complies with all the rules of English grammar and composition.
The other major turn off when it comes to online articles is plagiarism.
A webmaster is well-aware of the damage that can be inflicted by the detection of plagiarism in the posted content. Apart from resulting in a copyright strike, it could lead to a negative impact on the site. Therefore, it is always advised to check your work before any final submission. One exceptional tool to ensure that your work is plagiarism-free is by checking it through an originality checker before posting it online. The online free plagiarism checker is one of the most accurate tools in its category. Another benefit of using it is that there is no word limit imposed on the free edition, so you can effectively check the file without worrying about the word limit.
Backlinks from high authority sites
Another major factor that needs to be stressed is that your site should be getting linked to the one which has a higher authority score than yours, or otherwise, it would be of no use since a site already ranks below yours on a SERPs wouldn’t possibly be of many benefits. You can check both the Domain Authority and the Page Authority of any website by the DA PA checker. It’s a free online tool that requires minimal computing expertise while delivering maximum benefit. The tool is developed with the latest MOZ ranking technique and evaluates the exact authority rating of a site.
A key to writing an interesting article is by ensuring that it delivers complete meaning while staying in a specific word limit. The word counter tool can be used to confirm that the allocated word limit has been followed while writing the article.
Some Do’s and Don’ts for link building
There are certain things that you can do, and these are regarded as the best practices for a better and healthier internal linking structure.
Google’s examination methods are progressive; they keep making amendments to it, and according to the latest rules laid down in September 2019, it is now capable of identifying spam links.
Applying the rules on the link building sample, you would need to separately identify the content type you are sharing over the blog. When sharing a link, a tag of rel= “UGC” assists Google in understanding that you are mentioning the user-generated content.
It is an ideal specimen of the developing characteristic of link building and how it could pose a challenge to marketers for compliance. Luckily, there are certain dos and don’ts that you can follow, which have proved to be extremely helpful over time.
There are other things that you could follow, but they could be time-specific. So, you would have to identify the new rules and comply with them accordingly. As stated earlier, webmasters need to be aware of the development being made to ensure that they keep up with the high demands.
The following set of dos and don’ts have appeared to be useful and applicable over every stage of criteria that has been introduced.
Do: – Inserting long keyword while link building
It should come to no surprise that keywords perhaps are central to generating traffic on your website. It provides the reader with the idea that they will get what they are searching for, and it also gives a positive impression since while reading an article, the user can access another one that it finds attractive.
Keywords are central, and there are proper guidelines as to how you can come up with the perfect one. However, there is another thing that needs to be noticed. It’s that when linking, you should add the long keyword and link it to the particular article through a hyperlink.
Adding a Long keyword and linking it assists Google in link contextualization and shows it to honestly interested users. It’s one of the best ways to increase the bounce rate of your website. If you have published highly informative and helpful content on your site, link building can be a key to attracting more visitors.
Do: – Increasing the page’s social visibility
Social sites like Facebook, Twitter, and LinkedIn are top-rated. Social visibility is one of the most successful and efficient ways of getting more visitors. Embedding links in multiple social sites can help to achieve a better rank on SERPs.
However, there is one thing that is worth mentioning here, and it’s that if you are intending to encourage users to visit your website, targeting the right audience is extremely important. For instance, if your website is related to cooking recipes and techniques, then it is advised that you feature in pages and groups or engage with the community that is interested in cooking and intends on learning something new. It is the key to getting organic traffic on your site.
DON’T:- Searching for paid views
You can find several people online that are selling views for a site. Buying links is a strategy that is disliked by Google and other various search engines, plus it isn’t of many benefits to a site owner as well.
It’s a way that could help you increase viewers for the time being, but it isn’t instrumental in the long run since the bounce rate for it is extremely low, along with the engagement on your articles wouldn’t be very efficient. Furthermore, buying views won’t be very beneficial in the long run since people wouldn’t care to share your website further or recommend it to their friends.
A link building practice for 2020 will be to refer the rel=” sponsored” tag if you have an agreement that is based upon compensation.
DON’T:- Mentioning the same keyword repeatedly
We all are well-aware of the importance of keywords and how it could be crucial in achieving a higher rating. However, that is to say, and you should never mention the same keyword repeatedly over the article.
It won’t be much sufficient, and you can replace it with slight modification based words that have a similar meaning and link it to the same web page over your article. It will make your link building SEO Technique more effective and would assist in getting a better rank.
DON’T:- Spam links
The spamming link is a massive turn-off for the search engines and the viewers. The quote ‘’Quality rather than quantity’’ should be emphasized here, and you should only opt for linking more contextually and systematically rather than spamming links.
Spam links are annoying, whether they are internal links or backlinks, they frustrate visitors, which could impact the engagement and visitors on your website.
It is advised that while making the ink structure, only refer to a particular page a few times instead of linking every other line. Many webmasters make the mistake of spamming links online either on social platforms or on their web-page. It leaves a harmful impact on the readers who prefer quality since it’s a well-acknowledged fact that people with quality content would instead engage with the right audience than with uninterested ones.
DO: – Keeping track of your backlinks
Several webmasters spend their time, effort, and energy in getting new backlinks, and they overlook one of the most critical aspects that are to keep track of the ones that have already been published previously.
If you don’t track the backlinks, how can you conclude whether you want to have newer ones, or would you instead pause and work upon something else?
At one instant, you might have hundreds of links pointing towards your website, but in a few days, when you check back to your surprise, you might find some of them gone. The key to it is that you actively engage with your audience on your social sites, it will effectively help you generate more links to your website, and it would be the more active ones.
An important point to note here is that you have no control over what others would do with their website and particularly with your backlinks; hence you may find some of your previous links missing, which would impact your linking structure.
Therefore, you should always keep track of your links before deciding to go for new ones.
DO: – Establishing a content pillar
Content is the heart and soul of your website. Whether you are an online business, informative site, or a news platform, the quality of your content is something that would decide the fate of your site.
You should always publish well-written content, and it has all the essential traits that might be required for SEO optimization. Only such content attracts traffic and encourages people to access internal links and mention your site through a backlink on theirs.
The posting frequency is a question that often confuses several site owners. The question ‘’How often should I post?’’ is the one that may have different opinions attached to it. While many publishers try to post content continuously, such a high posting frequency might lead to information overload.
Such a tactic could hamper the site’s growth since not many people are free of their daily worries to continuously refreshing the site to access all the latest updates.
Creating a content pillar is an excellent way to deal with it; it should be made once in a while. A pillar article is generally an article which follows a tutorial style. Usually, such articles are longer than 500 words with a lot of practical advice and tips. It is a unique way of engaging your audience in healthy activities. Furthermore, the length of the article ensures that it’s brief, which allows users to read it between their breaks.
Backlinks are essential to achieve a better rating than before on Search Engine Result Pages (SERPs). The long-anticipated dream of every webmaster to get to the first page can only be achieved through effort.
Backlinks are essential, and a very efficient way for new websites to get backlinks is through the Backlink generator tool.
The tool is encompassed with benefitting features that would help you find sites and attract organic traffic onto your platform. To accomplish the requirement to get free backlinks from various platforms, this is crucial in attracting search engine on your website.
Getting organic backlinks is difficult, and the Online backlink generators can help you with it. The best thing about it is that you can access it without any costs involved, which is excellent considering that beginner websites are usually tight on a budget. They can’t afford the expensive online software that can assist them with the task.
Getting Backlinks from websites with higher Authority
The crucial aspect is that you get to have backlinks from websites that rate higher than yours, and it’s vital considering the Authorities only increase with a higher audience and better engagement. Getting backlinks from sites with higher Domain Authority and Page Authority would assist you in getting more visitors.
Artificial intelligence features
Every backlink is produced; naturally, the tool is developed with Artificial intelligence features encompassed, making it more convenient and accurate to find the right sites. It only contributes towards finding the websites that have a similar structure and genre as the one that you have developed.
Relevancy of backlinks
Relevancy is one of the most critical features of backlinks. IF you get a lot of backlinks from websites that don’t match what you have posted on your, there is a high amount of chance that such links are going to have low weightage. The backlink generators only create relevant backlinks and within a few seconds.
The usage is another characteristic of the tool that makes it an exceptional choice. Anyone aware of the basics of computers can easily use the tool to access links for their website.
The following steps have to be followed:-
Access these tools
Scroll over to the Backlink generator tool
Paste the URL of your website
Only these three simple steps can help you find the required websites and within a few seconds.
Many users are concerned with the privacy of their search history. Although there are several websites out there that have been claimed to be saving the user’s records, they ensure that the security of the searched material would be the responsibility of the user. It would be entirely liable for any breach in the policy, although the tool is designed to discard any searched data as soon as the user is done with it.
These sites developed for maximum benefit to the user. It has up to different tools that not only help in composing content but furthermore, their application extends to efficient site management. You can use various tools for your benefit in the most straightforward possible manner since all of them are free and highly efficient.
Backlinks are one of the most essentials in order to increase the site’s ranking on the search engine result page. However, Google never suggests to get the backlink artificial instead your content should be potential of getting the backlink from another website naturally. If you still want then above ways can help you to get the backlinks quickly.
Besides the ranking on the search engine, the backlinks are also effective to increase your site’s domain authority. According to the Moz, the biggest factor behind the increase in domain authority is the quality and quantity of the backlinks.
“Afrasiab Ahmad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. He contributes articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.com
The cart abandonment rate in the e-commerce industry, as you know, is high. As per 41 cart abandonment rate stats, the average shopping cart abandonment rate online is 69.57%.
Even if you look at apps, the number of users uninstalling an app after only one use was 25% in 2019.
No wonder, many SaaS businesses are now recognizing the value of creating fantastic onboarding experiences to retain their customers.
Now, what is user onboarding?
In simple terms, user onboarding is a process that introduces your product to new users, letting them understand how to implement it best.
When you have a well-designed user onboarding strategy, users can easily understand your product and end up becoming loyal users.
An excellent user onboarding plan has a structured, step-by-step framework that guides new customers through the product.
However, note that user onboarding is not a one-time process. Instead, it is an ongoing process since you need to keep revising, upgrading, and re-designing it.
Here are the 12 best practices your business can implement today to create a successful SaaS user onboarding process:
Align with sales
An incredible customer onboarding experience begins with sales.
The goals set by your sales team about what will happen in the initial days or months after users have bought your product will significantly help your onboarding progress. That said, it might even deter the onboarding progress.
Create pre-sale content, speak to prospects, and train your sales teams regularly.
Users will feel good about your company when they can solve an issue on their own. In fact, a study reveals that 73% of users like to solve the problems on their own.
To make your users feel good, create content that will assist your users in solving issues on their own. It will also make the onboarding journey faster.
Just ensure to make it available to your users at the right time. You can send the content via email or use in-app messaging. You can also add it to the onboarding UI too. But don’t force it upon your users.
It simplifies the onboarding process when a customer first signs up to the platform, but it doesn’t stop there. After the initial onboarding process is over, the Slackbot serves as a customer service/tutorial as the onboarding process doesn’t end on the first day.
It is evident that the company had planned past the first day when they planned their user onboarding. Rushing your users through a quick tutorial and then leaving them with no further help insight is never a good idea.
Sure, you want to tell your new customers many things. But don’t overwhelm them with information. Keep it simple. Some things are better said when or can wait until they have spent some time in your product.
Allow users to onboard before signing up.
Allowing users to onboard by giving them a free trial is a great process if you wish to create a habit-forming product that customers turn to regularly.
It is a practice common with educational apps. For instance, if you visit the Babbel website, you will be given the option to either sign up immediately or take a free trial mini-lesson.
Before the platform asks the users to sign up and create an account, they already know which languages are being presented, have chosen their preferred language, finished their first lesson, and made some advancement.
When the users have gained some value from the product, and they are most likely to commit, Babbel asks their users to sign up.
Also, note how they offer positive reinforcement and encourage the user to continue.
Offering free content to users before making a monetary commitment is an excellent tactic to convert users into paying customers. Once the users get used to the interface and like it, they are more likely to continue using it.
Provide interactive walkthroughs
User onboarding, as you know, can be quite dull. Customers want fast and painless interactions. And one way to retain your customers is to engage them during the onboarding process.
It guides the users through an app, helping them to navigate through its various touchpoints and encourages them to take action. You can also personalize the onboarding experience, which is key to engagement.
Plus, it is easy to use. Simply install the Whatfix browser extension, and you are good to start. The browser extension is compatible with any web page. When you click the browser extension, the Whatfix Guide Editor will be launched. You can then start creating your interactive walkthroughs.
It is estimated that 91% of buyers prefer visual and interactive content. So, take advantage of it.
Use video content
It is said that 64% percent of customers buy a product after watching branded social videos. And 51% of marketing experts worldwide say that video content brings the best ROI. So if you are not using video content, you are missing out on a lot.
Use videos to walk new customers through a product.
For instance, if you sign up for Xero, the web-based accounting system, the first thing you will notice when you try to access your new account is a prompt to view the ‘Getting Started’ video. The new users are given an animated walkthrough, thus simplifying the onboarding process.
To further engage your users and encourage them to complete the onboarding process, you can also use tools like Replug. It will allow you to create pop-ups to engage users when they are about to leave.
Offer excellent customer support
Don’t make onboarding all about the product. Customers want to feel special. Reach out to them with proactive customer service from the first day.
Let a customer support team member send a personal email letting your user know that you’re there to assist. You can even make a phone call. Or send a warm in-app welcome message.
This action will let your users know that they are valued, and this will influence them to do business with you.
In a survey, it was found that 42%of customers were willing to pay more for a friendly, welcoming experience.
Get early feedback
Don’t think it is too early to get feedback. Remember, not all unsatisfied users bother to complain. Be proactive in collecting feedback from the start.
You can ask relevant questions in case a user failed to complete the onboarding process.
But don’t stop there. Use analytics to analyze your customers’ behavior and find out about their experience with your product.
Use A/B testing
Don’t forget to use A/B testing to comprehend what type of content would effectively onboard your users. A/B test will compare two different versions of content to let you know which one performs better.
The A/B testing process involves collecting data, deciding goals, creating a hypothesis, making variations, running experiments, and studying results. A/B testing will help you in creating brilliant customer onboarding strategies.
Remember that your users are only humans with real problems. They are looking for a quick onboarding process and avail whatever value your product or service is offering. By making the onboarding process simple for them and giving the best customer experience, you will be able to convert them into paying customers and also retain them for the long haul. Follow the 12 best practices mentioned in this article to create a successful SaaS onboarding process.
Author The Author:
Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.
With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.
So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.
Set Clear Goals
The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.
Build your Email List Organically
A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche.
Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.
Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.
This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.
The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click.
Focus on the Content and Timing
Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the most suitable time to get maximum engagement.
Make the Design Attractive
A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.
Here’s a simple, yet attractive email design by Great Jones.
Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results.
Make them Mobile-Friendly
More than 40% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions.
Add an Option to Unsubscribe
Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.
Track and Analyze Performance
In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.
All Set to Create a Winning Email Strategy?
A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
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