How to Bring Visitors Back to Your Website

How to Bring Visitors Back to Your Website (Without Being an Expert)

Most bloggers and website owners spend their energies on finding new ways to bring visitors to their websites. They use all sorts of channels such as social media, organic search, direct traffic, and online advertising to land more and more new visitors. However, the majority of them don’t pay attention to bringing previous visitors back to the website.

If bringing visitors back to the website never crossed your mind, then it means you haven’t done anything significant to make that happen. You surely don’t need to be an expert to understand that you have been missing out on a lot of opportunities just by not focusing on bringing visitors back to the website.

Before we dig deeper into the tactics of bringing visitors back to the website, I want to make sure that you’re pretty clear on the type of visitors we’re discussing. We’re essentially eyeing the website visitors who have been to your website or blog at least once.

The whole idea is to push the visitors (that have been to your website) through strategies to win them over. Our goal is to ensure that they don’t forget your website and somehow end up checking it out again.

It’s true that the possibilities to engage and attract social media fans, blog subscribers, and look-alike audiences are endless. All it takes is a set of right strategies in place to make things happen.

There’s something you might be wondering: why we need those visitors back?

Let’s discuss that first, and then, I’ll share several ways to bring visitors back to your website.

Why Do We Need to Bring Visitors Back to Our Website?

Let’s use this section as a reminder that whatever end goal you have in mind for your website, it won’t happen until people don’t visit your website more often. A company that doesn’t sell online would also like to attract visitors, just like an e-commerce store that sells online.

To put this question out of the way once and for all, I should address it now. The reason I’m raving about bringing people to the website is that it starts an engagement process. When visitors land, the activity begins, which could convert:

  • Readers into subscribers
  • Visitors into leads
  • Prospects into customers

If someone builds a public website and doesn’t strive to get visitors through all means, and the website has no activity whatsoever, then there is no point in creating it.

A website is built with one of the following missions in mind:

  • To build a business identity
  • To share the company’s mission
  • To strengthen the PR campaign
  • To achieve the marketing goals
  • To aware prospects about the products

So there is always a possibility of an action to take place when visitors land on the website unless the website doesn’t push people away. Most business owners are naive, and they no idea what to expect from their business websites. So keep on leaking the leads and prospects as their websites aren’t optimized for conversion.

Therefore, it’s crystal clear now that why do we need to bring people to our website. They could be existing fans as well as first-timers. It doesn’t matter, though, as far as they’re relevant to the industry and interested in our content.

Let’s focus on how we can achieve this.

Here are five ways to bring people back to your website.

  1. Write an in-depth social media post

    Social media organic reach has significantly dropped over the past few years, especially if it contains a link. Since blog posts or website links force users to leave the social media platform and land somewhere else so social networks don’t like it.

    Sharing an article link does look spammy, anyway. Users don’t pay attention to it unless it’s a compelling piece of content. I’ve seen organic reach dropped for links over time, but I have seen influencers and social media experts change their strategy. They provide value upfront on social media and also offer something else over at their platform, such as a blog.

    Here’s the example:
    Write an in-depth social media post

    You can see an in-depth LinkedIn post that shares a vital tip for gaining motivation and staying calm during the pandemic. You can see the author of the post has tried to convey the message with a meaty post and also shared a link for more details. Furthermore, you can see the number of likes and comments on the post.

    The secret of winning attention through writing an in-depth social media post is the delivery of value with no strings attached. When you offer something valuable without pushing people to leave the platform, they’re likely to consume the content there and likely to visit your website for more value.

    So don’t underestimate the power of writing valuable and in-depth social media posts that could not just bring your subscribers back to the website, but also attract new eyeballs.

  2.   Point YouTube viewers to your blog posts

    One of the best ways to bring visitors back to your website is by highlighting the relevant blog posts in your videos and adding the respective links in the descriptions. Video content is crucial to your social media marketing success. Therefore, the existence of YouTube is inevitable. The upside of putting out video content on YouTube is that you can point the YouTube audience to your blog posts and that would bring visitors to your site.

    You don’t need to be pushy about this as the audience clicked-through your video to watch content rather than navigating elsewhere. But it doesn’t hurt to drive your audience to a relevant written piece once in a while.

    You’d find hundreds of thousands of YouTubers who have been using this strategy to engage the audience, building an email list, and driving website visitors from YouTube.

    Damian Keyes, for example, is doing the same thing.

    Take a look at the following screenshot:

    Point YouTube viewers to your blog posts

    He’s using YouTube content and description to drive the audience to his music business academy.

    If you’re really want to make the most of this strategy, you must pay attention to creating good-quality videos that help the niche audience, and then you can push them to visit your websites.

  3.  Publish a free ebook 

    Have you ever noticed some top blogs and websites offer free ebooks? They mostly do this for list building and partly for engaging the audience. What if I told you that you can use a free ebook to bring visitors back to your website?

    Sure, it won’t be a quick fix as publishing and offering an ebook may take some time. The most important part of this strategy is to come up with an enticing ebook. You got to hire a freelance writer or talk to your in-house content writer for writing a compelling ebook. A lot of companies don’t necessarily limit their opt-in bribe to tutorial-based ebooks. Instead, they also publish industry reports and checklists to spice things up.

    The goal is to push readers to take action by offering something interesting. When visitors find a free ebook appealing enough, they go ahead and click-through to download it. And that’s where it starts an engagement activity on the website, which leads to spending more time on the site. Plus, you get a chance to bring visitors back to your website; I’ll explain it in a moment.

    You might not have heard that you can use this free ebook opt-in bribe strategy to bring website visitors back to your website. Let’s shed some light on it: since you’re offering the ebook for free and not charging for a valuable piece of content, you can link out to your articles or website pages in the ebook.

    Furthermore, an ebook could be a PDF book, report, or a tutorial that the audience might be interested in checking out.

    The team at Social Media Examiner knows this trick.

    They’re offering a social media marketing industry report using the opt-in bribe strategy:

    . Publish a free ebook

    It’s highly unlikely that they won’t be mentioning their links in it.

    So the takeaway from this example is that we can use free ebooks distribution as a way to attract and bring the audience back to our website.

  4. Establish an Instagram link strategy 

    One of the ways to learn social media strategies is by observing social media influencers and top bloggers. They usually don’t leave money on the table, meaning they try to use every option available at their disposal to engage the audience.

    Instagram has a handful of options that could be used to bring people to your website. I’ll walk you through each and every option that you can try out so that you can establish a complete Instagram link strategy even if you’re getting started on the platform.

    Here are four major areas of adding a website or blog post link on Instagram:

    1. Profile Bio: Anyone can add a website URL to his/her profile and point the audience to the website or blog link through different means. You must have heard or seen “link in the bio” text somewhere on the platform.|
    2. Story: Instagram accounts that have over 10,000 followers or which are verified can add links to their stories. The audience can swipe up to check out the website link they added to their story.
    3. Caption: The caption can have a short branded URL along with the post description and hashtags. You better use a URL shortener like Replug to shorten your blog post links to share in your Instagram posts. Furthermore, point the audience to the blog post short link in the description as well as a comment of the very post. The caption links won’t be clickable, but people could check them out as they won’t be hard to remember.
    4. IGTV description: You can add your website link to the IGTV video description, and it could drive visitors to your website. IGTV is one of the most underrated video platforms on the internet. You can harness the power of Instagram video by putting out up to one-hour long videos. As far as the link of your blog post is concerned, if you click on the IGTV video title while playing the video, the description appears from the top, and that’s where you got a clickable link.

    You don’t have to undermine this social media platform even if you don’t have 10,000 followers to unable the swipe up link feature in the story. Instead, try out other ways that can also drive website visitors to your website.

    Let’s take a look at a few examples:

    Iamafoodblog is a popular food blog that shares recipes.

    They have a fantastic Instagram account where they share food photography.

    The best part of this example is that they do what exactly I was talking about earlier.

    Look at the description of one of their recent posts:

    IGTV description

    They’ve added the blog post link along with the caption.

    Similarly, NYTCooking is another famous Instagram account:

    IGTV description

    They, like, other top Instagram accounts, use Story to drive website traffic.

    Here’s another example:

    Sarah Wayne Callies uses the profile bio to share her website URL:

    IGTV description

    She is a famous American TV actress and movie star.

    So if these top Instagram accounts and celebs have an Instagram link strategy in place, then why don’t you have it?

    Now it’s time to use Instagram to drive website visitors. It doesn’t matter whether or not they have been to your website; try to send some visitors to your website.

  5. Send an email newsletter

If you have an email list, but you aren’t using it to drive website traffic, then it’s a shame. The email subscribers opted-in to receive emails from you, and you have an excellent opportunity to bring visitors back to your website.

The email subscribers signed up because they’re interested in your product or content in the first place. So don’t shy away from sending the latest updates and blog content.

Sending too many emails every month may indeed annoy them, and that’s not what we want. However, a couple of emails in a week shouldn’t be a bad strategy. You can always adjust according to the response you get from the audience.

If you go through your email inbox, you could see a ton of emails (that are the latest blog posts) sent to you as email newsletters because you opted for it.

Take a look at the email newsletter from American Kennel Club:

email newsletter They also sent a blog post to the newsletter subscribers.

As a result, there would be hundreds of thousands of subscribers that would open up the email, and a lot of them would visit their blog post. Hence, they’d be able to drive a lot of visitors back to their website.

If you haven’t started building an email list, then it’s time to take it seriously. Digital marketers and pro-bloggers highly rate email list subscribers as they’re the visitors that want to listen to you.

Are you ready to bring visitors back to your website?

It’s essential to be on your toes if you want to bring visitors back to your website. I’ve shared five tactics, but I’m sure there are a ton of strategies out there that you can use.

The exciting thing is that when you strive to achieve something and start exploring, you could stumble upon new ways along the way.

I’ve learned an important lesson after blogging for over a decade that if you don’t put effort into something, you can’t do it.

The premise is that if you want more visitors to your website, you got to try every possible method to get visitors. For instance, you can put out content, engage on social media, advertising content, build relationships, and solve problems. In the digital marketing space, whatever you’re trying to achieve, you have to ensure that you’re offering more than you’re taking.

Attention could be the easiest thing to get or the hardest part of the job. You must have known someone on social media who grew followers on social media without knowing much about social media growth. The reason is that they deliver something even intentionally and people bought it.

The methods I shared to bring visitors back to your website are tried-and-test by internet marketers and pro-bloggers. You can try them out as well as keep exploring new strategies to attract, engage, and convert the audience.

What else would you do to bring visitors back to your website?

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

7 Powerful Ways to Boost Your Website Traffic Through Social Media

7 Powerful Ways to Boost Your Website Traffic Through Social Media

Garnering traffic to your website, regardless of the niche, is always an uphill battle. And whether social media has an impact on your SEO is up for debate, one thing’s for sure ― social media can be a major source of referral traffic to your website.

In fact, social media users have grown by over 10% in the past year, taking the global total to nearly 4 billion, or more than half the world’s population. Clearly, it doesn’t lack the potential to explosively boost your website traffic.

Now, whether you’re posting on social media to earn more readers for your business blog, to get your followers to check out a newly launched product, or win sign-ups for your newsletter, your goal is to get people to engage with your content and visit your website.

However, getting people off the social platform and on to your website can be a tall order, with your audience being constantly flooded with endless other engaging posts in their feed.

So, here are seven powerful ways to help you capture your audience’s attention and make them click through to your website.

1. Determine the Right Social Media Channels

Your very first step is to do your homework about your target audience ― on which platforms do they spend most of their time and what kind of content do they engage with the most.

There’s no need for you to be active on every channel. For example, if you wish to drive traffic to a food review blog, investing all your efforts in posting quality content on Instagram, Facebook, and Twitter will likely fill the bill. Conversely, if you wish to drive traffic to your B2B SaaS blog, focusing on LinkedIn and Twitter makes more sense.

The last thing you want is to waste your efforts by focusing on the wrong channels where you’ll find little-to-no engagement and thus, a negligible bump in traffic at best.

So, if you have a customer base, ask them what social networks they prefer or use the most. Analyze your top competitors’ strategy. Which platforms are your competitors leveraging? Rather than guessing, use data to determine the right channels for successful social media marketing.

2. Craft Persuasive Titles for Your Social Posts

Headlines can make or break your click-through rate. Whether you’re posting an Instagram story or sharing a quick tweet, always keep in mind the three C’s of great social copy: creative, concise, and conversational.

The title of your post is your audience’s first taste of the actual content, so don’t shoo them away with an unexciting or “clickbaity” title.

While it’s a good idea to keep the headline as crisp as you can, crafting a narrative title typically boosts click-through rates. You can include a couple of benefits of clicking-through to your website, some surprising statistics, or an intriguing question the answer to which they’ll find by clicking on your link.

For instance, if you’re posting an article titled “How to Improve Your Customer Retention”, instead of copy-pasting the same title in your tweet, write something like “Want to build long-lasting relationships with your customers? Here are five battle-tested customer retention strategies!”. Clearly, the latter one invites more traffic as it’s conversational and leads with a gripping question.

3. Go All Out With Visual Content

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, effective social media marketing is all about posting visually stunning content ― high-res photos, illustrations, infographics, GIFs, and videos ― consistently.

You may not think of Twitter as a visual-first platform, but Twitter’s internal data shows people are three times more likely to engage with tweets that include visual content.

 Go All Out With Visual Content

Source: HubSpot

Modern social media users prefer and can’t get enough visual content. Even if you’re not redirecting followers to mouth-watering pizzas or ravishing undergarments on your website, uploading high-quality images with a caption is always better than plain text.

In short, if your content doesn’t catch your audience’s eye, they won’t bother to stop scrolling and click through to your website. So, strive to post striking visuals that people can’t help but pay attention to.

Also, don’t use images that are clearly free stock photos. Create original high-quality visuals or if you’ve transitioned to a remote working company (thanks to the pandemic), then hire a remote designer to help you create visually appealing social content ― don’t cut corners when it comes to quality and originality.

4. Use Custom Branded Links

Your website’s URL you link to can often be long and convoluted, making it visually uninviting for your followers. To make your links more inviting and clickable, customize them to make them shorter and also branded.

That is, use a custom URL shortener to create short links (an abbreviated version of the page domain) as it’s an excellent way to keep your branding consistent, boost link trust, and consequently, increase click-throughs and website traffic.

What’s more, a shorter link takes up fewer characters in tweets (where you’re limited to 280 characters), leaving you with more room to craft persuasive titles and exciting captions.

5. Have a Clear Call to Action

What do you want your followers to do when they stop scrolling to check out your post? Make it clear as to what action you want them to take.

If you want them to check out your latest product catalog, tell them that with a direct phrase like “check out our latest fall collection”, and include a link to your catalog page.

Likewise, if you want your audience’s opinion on something, just ask them to drop a quick comment. In essence, a clear call to action (CTA) is a tried-and-true way to boost content engagement and drive click-throughs to your website.

6. Post at the Right Times of the Day

Once you have great content to post, it makes sense to determine the ideal time to pull the trigger. After all, what’s the point of great content if your followers aren’t around to see it?

Sure, you’ll get some impressions and click-throughs if you post without thinking about the time, but that’s not how you’ll extract the most juice out of every post.

Timing your posts on social media does have an impact on the traffic you generate, and you must try to get your message across when the bulk of your audience is active.

Source: TrackMaven

To work out the best times to post on each channel, start by looking at what times and days you get the most engagement presently.

For Twitter, head over to ‘Twitter Analytics’ and sort by ‘Top Tweets’ to determine your best-performing tweets. Analyze the time and days when you get the most engagement. Use a free tool like Followerwonk to quickly figure out what time of day your audience is most active.

Likewise, for Facebook, head over to the ‘Insights’ tab to understand when you get the most reach and likes. It’s also a good idea to run some tests to see when your audience is most engaged and likely to click through to your website. Once you find a pattern, schedule your content accordingly on each channel.

Moreover, by sharing your content multiple times across each platform, you allow each post to get the maximum possible engagement from your audience. So feel free to post the same link twice or thrice, spacing the posts apart a week or two.

However, don’t risk annoying your audience by posting too frequently, or by posting the same piece of content more than thrice.

7. Deliver What You Promised

Finally, don’t let your audience down when they land on your website. Your post ― with its compelling title, stunning visuals, and inviting CTA ― should lead your followers to a landing page on your website that truly delivers on your post’s promise.

For example, if you share a link to your blog post on Facebook that’s captioned “How to bake an eggless dutch truffle in less than 60 minutes”, then your followers should be able to do that once they click-through to your website and read the post.

Because if you don’t deliver on your promise, you can’t expect people to trust your brand and click-through to your website again. So, make sure to meet your audience’s expectations with quality content that leaves them satisfied and helps you achieve your marketing goals.

To conclude, all the seven ways outlined above have the overarching theme of building trust and adding value to your followers’ social media experience. The more effectively you get it in front of your audience’s eyes (with stellar visuals, branded links, etc.), the more credible you’ll appear, which, in turn, will result in more click-throughs to your website.

About The Author –

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.