Video Marketing to Increase Conversion Rates

Video Marketing Fundamentals to Increase Conversion Rates

Video marketing has become a popular tool to generate conversion in such a short time. What makes it different from other marketing strategies is that it turns the art of old copy into an engaging video.

But, there’s another distinct feature that only video marketing has. It is the personal touch of visual storytelling. Unlike any other online videos, this type of marketing video focuses on the audience’s perspective. As a result, the video will act as a great representation of them.

But why must it be a video?

If you’re an avid internet user, you won’t be surprised that most content is video. In reality, video has become a staple content in the online world.

It’s nothing new, really.

In fact, a statistic says that people consumed one billion gigabytes (56 exabytes) of online video monthly. And that’s in 2017 alone. The current stats predict that over 240 exabytes will be consumed monthly in 2022.

In conclusion, the future of online video is bright. If you’re an entrepreneur, you must’ve taken this information into account. Promote your business with video marketing as soon as possible.

What is Video Marketing?

Video marketing is the practice of turning textual copy into an entertaining and informative visual with the touch of powerful storytelling. That’s what we call video marketing.

Video marketing itself covers many types that are aimed for a different purpose – for example, educational videos, product videos, brand videos, and tutorial videos. These are the four major types of video marketing nowadays. 

Each type also divides into a more specific video; for example, an explainer video is inside the educational type video. It is the introduction of a company or product to establish a new relationship with the audience.

In short, it’s best to implement video marketing when you begin your entrepreneurial journey and hook the audience’s attention. Video marketing can also act as an educational video since you explain who you are to the public’s eyes.

The Benefits of Video Marketing 

Often, you may hear about powerful video marketing tactics that boost conversion rates in no time but you don’t get to know how it works to get you satisfied with the outcome. 

Video marketing’s benefits don’t come overnight. In contrast, it is a compilation of teeny-tiny steps that lead to your conversion goals. Here are the benefits (in order) that show you how video marketing can bring you more conversion rates.

1. Capture The Audience Attention

Video marketing is an excellent tool for grabbing the audience’s attention. Since it centres around the audience’s point of view, it’s essential to incorporate a unique approach.

For example, a tutorial video aims to solve the pain point of the audience. Most of the time, the audience doesn’t pay attention to what a product can be used for many possible usages. Your tutorial video will come in handy to help them understand better.

Suppose you’re running an Italian Parmesan business. We all know what we can do with the cheese. It’s a basic complement dish that enhances pasta and pizza into a mouth-watering delicacy. Even without your tutorial, the audience knows how to incorporate parmesan into their meal.

They will come up with the idea of making cheesy pizza or cheese fondue or something ‘normal’ thing to do with the cheese. But if you get your audience a tutorial video to try out something different, you can benefit the most from it.

You can make a fantastic tutorial video by incorporating new recipes for your authentic Italian cheese. For example, cheese tends to be an expensive ingredient in some parts of the world. To tap into an audience of students or people who are tight on a budget, you decide to make a budget-friendly recipe with cheese.

Doing so helps you reach a new market and provide insight for your existing audience. In the end, you get the best of both worlds.

2. Improve Brand’s Awareness

Video marketing can help you spread more awareness by incorporating an effective strategy. This is where explainer videos play a big part in the game.

First off, an explainer video has the ability to convey a message about your brand and product concisely. If you’re new to the business, it’s an excellent way to apply this method sooner. 

Let’s get back to the cheese business.

To begin with, there are tons of cheese companies in this world. They aren’t just cheese producers but also dairy companies that supply all dairy-derived products worldwide.

Does it mean you lose the battle as a local cheese producer? No, you still have a chance to acquire markets, at least in your local area. 

This is where video marketing comes to the rescue. It enables you to spread out the words about your local-authentic Italian cheese. It also allows the audience to know better about your brand in an amusing way- not too promotional.

3. Boost SEO

Every business needs to have a website to level-up its attention. Often, the audience looks up the website first to judge whether your company is credible or not. Basically, your website is an exceptional online presence that you should nurture in the long run.

Besides, people rely heavily on the search engine to look for anything in today’s internet age. The chance of your business to appear on the search engine will be super low if you don’t incorporate a digital marketing tactic.

A digital marketing tactic includes having video marketing as one of the plans. As mentioned above, video marketing won’t only act better to attract the audience but also the search engine. Including a video on your site will help the search engine rank your site.

A good marketing video on your site allows visitors to get an in-depth explanation within minutes. The presence of video can also attract the eyes first when a user visits your site. It leads them to click and watch without spending time reading a bulky text inside the website.

The relevancy of your marketing video enables the search engine to track your page better. This way, you can improve your site’s appearance on the search engine result page (SERP). 

stats

Source:offers.hqplrstore.com

 

4. Bring More Traffic

Now that you have a fundamental knowledge of websites and SEO, let’s dive into how a better SEO score can bring you more traffic.

When you finally reach page one on the search engine result page, the chance is you generate massive visitors to your site. Although it’s apparent, our ‘local cheese business’ doesn’t even know this strategy.

A small business mostly relies on the classic word of mouth without giving a chance of online presence. Although the former method is still effective today, the online representation can fuel up the businesses’ expansion.

An embedded video marketing on your site isn’t the only source where your enormous traffic comes from. Thanks to social media platforms, people can share your video marketing multiple times. Also, don’t forget about the number of views and impressions. Those are the vital analytic tools to measure your video marketing success.

If you succeed in delivering useful video marketing, the chance of getting overnight popular is very much likely. The audience will be curious as to what your brand is all about. They will dive into more information by visiting the only complete source of you: your website.

Therefore, the more shared your video marketing is, the higher opportunity of you getting more traffic to your website. 

5. Increase Conversion Rates

Video marketing is designed to generate leads in the first place. So, there’s no debate on it. But how does it work?

Firstly, in every video marketing, the narrative or storytelling guides the viewers to pay more attention to it. Without the audience realizing it, each video infuses marketing information, leading them to feel attached.

This is where powerful storytelling works. It enchants the audience to stay within the video until it ends. Although many implement an urgency narration, some companies prefer to have it in the end.

We call this actionable narration a call-to-action (CTA). It can be a text, button, banner, or even a story in the narration that gives the audience a sense of urgency to take action. CTA is the gate for every potential lead to embark on your brand’s journey.

CTA works like a magic word. It doesn’t push anyone to click on something or visit your website. Rather, it beautifully persuades the audience to get an experience with you.

That’s why it’s crucial to understand how CTA works for generating the audience. Placing CTAs can also be tricky as it needs some strategies without making your audience feel objectified. 

In brief, every video marketing needs CTA to generate leads and measure the conversion rates. That’s a must-have. If not, then what’s the point of your video marketing?

How To Write Your Video Marketing Script

video marketing script

Source: medium.com

Now that you have a knowledge of video marketing, you may think it’s hard to make one, especially when you’re a novice in this practice. Although you can give it all to the video production company to handle, you should know the science behind it. Only then can you work together to receive the best outcome you desire.

Here are some tips for you to create a compelling video marketing script that helps increase conversion rates.

1. Write As You Talk

Sometimes scriptwriters don’t put this as equally important as giving the real conversation with the audience. They concentrate more on delivering whatever in their mind into words, which is terrible.

Your writing text doesn’t automatically turn into an engaging story if you ignore this element. That’s why there’s this statement amongst writers, “Write as if you’re speaking.” It means that when you sound your writing, and it comes out great, you have succeeded in your writing hustle.

Writing for video marketing can be challenging, but that doesn’t mean impossible to tackle down. Continuously writing your script can enhance your skill in the future to get a better hold of what’s enticing to the audience and what’s not.   

2. Educate The Audience

Video marketing isn’t that salesy video where you push people into buying your product. It’s never like that, to begin with. There’s a reason why it’s called marketing, not sales. It aims to penetrate the market and acquire leads.

Therefore, your video marketing should be informative and educational for the audience. If they find it helpful, you don’t need to worry much about the upcoming event. A broad audience will be right in your hand.

Your video marketing script must be the first introduction of the following promotional video. In other words, you must create a solid audience that ‘understands’ your brand and your product. And, you can achieve this state by educating them properly.

3. Accentuate Your Words and Tones

If you understand what it means to have a hidden agenda, well, then you can incorporate that method in your scriptwriting. It’s not about the wrong and misleading information to cruelly achieve your goal. It’s about focusing on the thing you want to deliver by accentuating your words.

Words and tones can sometimes be complex to understand fully. People from diverse backgrounds can interpret the words differently too. That’s why a video marketing scriptwriter should emphasize it to give a concise message.

Tones are also vital to leave an impression on the audience. It differs from every business or niche. You can’t apply a happy tone for a product that solves an emotionally dreading situation. That’s inappropriate in the first place, and secondly, it will leave a terrible impression of your brand.

4. Incorporate Narrative Structure

The thing about storytelling is the beauty of its structure, how it enchants the viewers to feel ‘something.’ Crafting exceptional storytelling needs a lot of practice. But to start on, try implementing the narrative structure in your scriptwriting.

Well, storytelling itself is already in the form of narration. But, most marketers ignore this part as they may straightly think of the words to gain leads. Because, no- you can’t incorporate a brand-centred story if you target a different subject: the audience.

It’s not about telling your features and so on (well, yes, you should put this into the writing), but it’s not the main thing. When you implement a narrative structure about your audience and make it all about them, they sure feel attached.

5. Use Illustrative Words

Lastly, don’t forget to use illustrative words in your video marketing script. Most scriptwriters forget to put this as they focus more on crafting the big words. The thing is, your heavy words are hard to translate into a video. 

Keep in mind that a video needs illustrative words to be acted upon. Your words must be visually friendly so that the production engineer knows what you mean or the message you want to deliver.

Illustrative words also allow the audience to visualize better, albeit there’s a video representing it. But still, it’s a crucial element that every scriptwriter should take notes of.

Conclusion

Video marketing is one of the most popular strategies every marketer has reverted to s in the past decades. Thanks to the growing world of the Internet, people are now relying on it to look up almost everything. 

The content itself has shifted from visual to video as the latter has more information included than the former. This is where businesses take an opportunity from. They implement a marketing scheme into an online video that reaches out to a broader audience, in the hope of having more conversion rates and it’s true. Video marketing is now used by many businesses to elevate their performance.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter.Linkedin Email: [email protected] 

 

About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!

Use Branded Short Links to Generate More Sales: Here's How

Use Branded Short Links to Generate More Sales: Here’s How

In today’s day and age, businesses pursue social media marketing, online advertising, and influencer marketing strategies to generate more sales, but somehow overlook small things that could move the needle.

There are several areas where small tweaks influence sales such as search engine optimization, page layout, call-to-action-buttons, website colors, page loading speed, site font, and many more. You might stumble upon loads of content around these topics, and I’d tell you right off the bat that there is nothing wrong with it.

However, at the same time, most of us miss out on some opportunities that exist, but we aren’t exposed to them. This is where folks like us come in and help guide prospective customers through content marketing. Therefore, one of the most underrated digital marketing tactics is using short branded URLs for generating more sales.

The common perception of branded short URLs is that they are for the ease of the users; it’s true that short URLs look cool and easy to remember, but the story doesn’t end here. I want to uncover the potential these short URLs have and how to leverage the use of branded short links for business.

Have you ever thought that converting a long URL and clunky URL into a short URL?

What if I told you that you can generate more money through website sales with short URLs?

If it sounds interesting to you, you better stay here because I’ve thought this through.

You’re about to discover:

  • Why branded short URLs are better than original long URLs
  • How you can make more money with short URLs
  • How a blogger or marketer can get more visitors to the website through short URLs
  • How short URLs can generate more sales

SAAS companies and marketing agencies aren’t the only ones that need such handy tools; internet marketers and pro-bloggers also get their hands on such tools for the following reasons:

  • The online tools make their workflow faster
  • There are several task management tools to improve productivity
  • Influencers highlight tools that could help the audience
  • Mentioning online tools/software could lead to collaborations

So without any further ado, let’s jump right into the cream of this article.

Introducing Replug

Introducing Replug

Replug is a one-stop-shop for creating branded short URLs for your website pages or blog posts, and take your social media marketing to the next level. It’s a URL shortener that is designed to get your more attention on social media without being pushy.

You may have used several URL shorteners that were designed just to generate short URLs for the long and funky URLs. Replug is unlike any other URL shortener that does a single job.

replug-profile

The interesting thing about the Replug tool is that it’s home to so many features that can help bloggers and businesses in several ways. If you have been trying to bring website visitors to your website through social media, then Replug should be your go-to URL shortener to generate short URLs that you can track.

Not only does it provide the URL shortening service, but it also gives you clickability analytics, meaning when a visitor clicks on your branded short link, you can track it using Replug.

One of the biggest challenges of website owners is to cash in on the social media following; they constantly share their content. Plus, they try to share others’ content to spice things up. When someone shares other’s content, it sparks the conversation and that’s how the engagement begins.

However, there is a caveat: sharing others’ content doesn’t bring eyeballs to our website. What if I told you that you can now share others’ content and still bring visitors to your website? This is where Replug comes in.

How to Setup Your Branded Short URL in Replug

Once you have signed up for your Replug account, add a brand to your Replug account to get started:

The next thing you might want to do is to add a custom domain. Go to the Replug account settings from the top right corner.

Click on the Custom Domains option to open the custom domains settings:

Now add a custom domain by clicking on the Add Domain button.

Fill up the form with your domain settings. It will require domain information such as the domain URL, 404 redirection link, branded domain, and DNS configuration. Consult your domain name registrar for the DNS configuration.

Why Use Replug for Generating Short Branded URLs

If you have been doing business for a while, then you might know that it’s not easy to generate sales. I reckon ignoring the branded short URLs might be like leaving money on the table. So take a look at how branded short URLs can make you money along the way:

Clean Short URLs

Let me be honest with you, no one likes long URLs. Some websites have clunky URLs that contain a number of parameters such as page IDs, UTM codes, category names, and many more elements. Therefore, it’s safe to say that such hefty URLs don’t appeal the visitors at all.

One of the benefits of Replug is that the user can use their own branded short URL while sharing content. It means when you’re sharing a friend’s article, you can use your branded short URL instead of a friend’s link.

Have you ever preferred a YouTube video’s short link over the original link? I have done it a million times. The reason is that the short URL of a YouTube video looks concise and doesn’t take up much space in a social media post.

It’s far more convenient to use a short URL, especially when you’re sharing content on social media. You may have noticed that some newbies share long URLs of e-commerce stores or publications that don’t appeal at all. Social media is a busy space, so it’s hard to grasp the attention of the audience. Therefore, it’s essential to pay close attention to small details.

Replug can be a fantastic tool to generate clean short URLs for your social media marketing campaign. If you’re curious about what good Replug can do for you, then keep reading.

Sharing Others’ Content

Social media growth isn’t a one-way road, meaning you can’t just hope to get loads of content shares without sharing others’ content. The chances are, you haven’t thought this through because nobody ever told you the importance of sharing others’ content. No worries; you’re in good hands.

If you have been following social media experts, influencers, and pro-bloggers, you may have noticed that they spend time finding and sharing good-quality content. Most of them have a social media content mix in place that consists of their content and others’ content.

You might wonder: does sharing others’ content help us? And the answer is yes, it does help us. Let me explain how it works. When you share others’ content, here’s what happens:

  • You get noticed by the author of the content you’re sharing
  • It begins the engagement process between you and the content author
  • It often sparks a conversation between you and your followers
  • You get to share valuable information with followers without publishing a fresh piece of content

Since you’re curious how sharing others’ on social media help us, let me shed some light on how Replug fits in here and does wonders.

Replug is a URL shortening tool that doesn’t only generate short URLs for you to share on social media, but instead, it also drives social media traffic back to your website.

The way it works is quite fascinating; when you find a compelling article or video to share with your audience, all you need is to add the link to your Replug account to generate a short URL for sharing on social media. When the visitors open the link and land on the respective page, they also see a call-to-action pop-up from you to check out your website as well.

Once you’re driving more traffic to your website, it means you have a fair chance to increase your leads and clickability on your website.

So now you can imagine how you can generate more sales just by using a URL shortener tool.

Click-through Analytics

Content creators and social media managers fancy analytics, whether they’re social media statistics or website analytics. It’s essential to keep an eye on the content performance to drive your content strategy and social media marketing to the next level.

One of the perks of going through your analytics is identifying the winner content and double-down on the top-performing content. Once a brand or blogger finds well-ranked articles or videos, the progression becomes easier towards reaching a similar audience.

A URL shortener without click-through analytics is a waste of time and money. I’d be devastated if you create links, get clicks on them, and unable to track the performance of those links.

If you’re wondering, how come it’s devastating that someone isn’t cashing in on the clicks they’re getting? Here’s why: it’s hard to understand your audience’s intent, put out valuable content, and get traction on your site. Once everything seems to be working, but you aren’t tracking the clicks looks like a missed opportunity.

What if I told you that you save yourself a lot of time and energy using the best URL shortener?

One of the reasons why I like Replug is the analytics feature. The user can instantly access the analytics report from the dashboard and go through the short link metrics in detail. The report showcases the total number of clicks, unique clicks, conversions, and conversion rate.

Therefore, short link analytics is a huge advantage of the Replug tool. Once you induct the short links properly into your social media marketing strategy, you’ll go gaga over the results.

Insert Retargeting Pixel

Retargeting is crucial to online marketing. It’s a process of reaching out to the specific audience that has been to your website before. The reason why social media expert rate retargeting strategy so high is because it helps you reach the visitors who have previously shown interest in your ad or content. A retargeting campaign could generate leads or increase the conversion rate.

Since Replug brings visitors back to your website, it makes retargeting possible across multiple social media platforms. All you need is to connect the Retargeting Pixel with the specific social media platform.

To set up your retargeting campaign with Replug, go to your account settings, and click on the Retargeting Pixels option.

Now select the desired social media platform for adding the retargeting pixel. Grab the code from the respective social media platform and add it to your Replug account.

Once it’s done, you’re all set to retarget the audience on the social media platform.

Make Custom Widgets

A huge competitive edge of Replug over competitors is the enhancement capability. The custom widget feature is one of the features that make this URL shortener stand out from the rest.

Replug is flexible to make custom widget adjustments, meaning you can add third-party custom widgets to your campaign if you want to replace the default widget. It means that you’re free to use tools such as Optinmonster, Sumo, Poptin, Convertful, and others as a custom widget.

Furthermore, you can display an embedded video from YouTube, Vimeo, or any other video platform in your campaign using a custom widget. Additionally, you can insert a quiz snippet from BrandQuiz, Outgrow, SurveyMonkey, and more.

To enable a custom widget in your campaign, go to the Custom Widgets option from the account settings, and add the custom codes to the pop-up.

Once you’ve added the custom widget, you can select the respective snippet during the campaign setup.

Add UTM Tracking

UTM is an acronym for the Urchin Tracking Module, which is a URL parameter used in digital marketing and online advertising to track the source of website traffic. A UTM parameter is attached to the destination URL in a campaign to record and analyze the traffic.

Replug comes in handy when running a social media campaign and tracking the performance across multiple social media platforms. If you’ve run Facebook ads or Google ads, you must have seen the UTM parameter option during the ads campaign setup.

Some beginner social media users who explore digital marketing areas often get overwhelmed by the UTM tracking and chicken out.

To get your hands on this piece of code, you need to generate a UTM preset and assign it to the URL.

To capitalize on this facility in Replug, go to account settings, and click UTM Tracking.

Then, add a UTM preset to assign the UTM tracking the URLs.

Multiple Integrations

One of the essential elements of digital marketing is email list building. Most social media experts and digital marketing experts recommend building an email list from day one. Some pro-bloggers regret that they didn’t start building email lists when they were starting blogging. So learn from others’ mistakes and start building an email list right away.

When visitors are opting for your email newsletter, it means you can reach out to them directly via an email; it eliminates the gateway like an ad platform or social media channel to connect with the followers.

It’s fascinating to see that Replug integrates with a number of popular email marketing softwares such as Mailchimp, Aweber, Constant Contact, ConvertKit, ActiveCampaign, Sendinblue, Freshmail, Drip, Campaign Monitor, SendPulse, and many more.

Do you know what this means? It means once you integrate your Replug account with your favorite email marketing platform, you can directly send the subscribers from Replug to your email list.

Are You Ready to Create Your Short URLs?

I have unveiled how branded short URLs can turn things around for you. If you have been digging into this topic or looking for a URL shortener, then you might want to get your hands on this excellent URL shortener. I’ve tried to elaborate on why Replug is such a fantastic tool and what it has to offer to bloggers, social media influencers, and businesses.

I started using this tool a while ago, and I’m fascinated by the benefits it offers to the users. I have used various URL shorteners for affiliate links in the YouTube description or social media description, but they never provided much under one umbrella.

Replug is truly a one-stop-shop for creating short URLs and generating more revenue by driving the visitors to your website and converting them into subscribers.

Would you be interested in trying out this URL shortener?

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

Has anyone ever told you the secret to increasing social media engagement? I bet you’ve gone through hundreds of articles about social media success but haven’t cracked the code yet. Hear me out as this article contains a secret sauce of dominating the social media space, and the good news is that anyone can do it.

Social media has significantly influenced the way we communicate, get inspiration, make buying decisions, and spend time.

One of the weird things about social media is that most of the starters want to rapidly grow on social media. When they hear the buzzword “social media,” they tend to think of the number of followers and overlook the engagement factor.

It’s a no brainer that celebs and influencers are warmly welcomed on a social media platform; all they need is to announce on a different social media platform or share it through a TV interview. Voila!

The number one reason why influencers and celebs rapidly grow on social media is the ample amount of engagement they get almost instantly.

When Jennifer Anniston joined Instagram, it took the internet by storm. Now the FRIENDS star has the world-record to her name for the fastest one million followers on Instagram.

Did Instagram know that this award-winning Hollywood actress is about to set up her Instagram account, and we need to bump it to the top? Of course, no.

It happened organically as Anniston is loved by millions of fans across the globe. The newspapers, magazines, blogs, and websites were publishing articles about her account, and it became a talk of the town.

When fans heard about her Instagram, they started searching for her official account and started following it. It didn’t end here; they also started liking and commenting on the very first picture she posted, and it went viral.

You might think it happened because she was already a celebrity, but I believe it was all the attention that led to high engagement to her account that took it off.

Since you and I aren’t famous Hollywood stars, so need to find ways to increase engagement on social media platforms and work our butt off to dominate social media.

Sit tight because I’m going to spill the beans here. I’ll share a handful of techniques that help you increase engagement on social media platforms without spending a whole lot of money.

You’ll notice that:

  • I won’t be sharing any rocket science formulas to grow on social
  • My tips would include practical and actionable tactics
  • You won’t have to spend a ton of money on social media to get followers
  • The strategies may look mundane, but they work if you stay persistent

So without any further ado, let’s take a look.

Increase Your Social Media Engagement: Here are 6 Ways to do so

Let’s dive deep into these social media engagement tactics:

Ask Questions

Social media engagement happens when followers get excited to respond to your post, and they’d only be excited about the stuff that’s relevant to them or they know about.

Have you ever noticed that we stop scrolling the social media platform’s feed when we see something relevant?

If you’re passionate about dogs, you might not care about bicycle tires. However, if you stumble upon a video about dog training, you’d immediately play and try to pick the brain of an expert.

If you pay close attention, then you’d understand that it’s the fundamental point of increasing social media engagement. Therefore, asking the right questions would unleash the social media attention that you’re hoping for on social media.

I once asked about the video editing software my Facebook friends are using and the post got a ton of replies:

This kind of attention and engagement doesn’t happen when I share a blog post link on Facebook. So it shows asking questions is an excellent strategy for starting a conversation on social media.

Am I only the one who thinks asking questions is good? To find the answer to that question, I went to Twitter and started scrolling through the timeline, and I found this tweet:

Rebekah Radice is a social media influencer, expert, and strategist. She also asked a question in her tweet. Look at the number of replies and likes on the tweet. It shows that asking questions is an ice breaker, especially if you’re trying to improve engagement on social media.

Create Polls

Social media engagement is a bit more subjective to each user. A piece of content might attract PERSON A, but it might be irrelevant to PERSON B. Therefore, surveying the audience from time to time can help us understand our audience better.

I learned that polls are a great social media tool available on all mainstream social media platforms. What they do is that they motivate people to click and get engaged without being pushy. You must have seen a poll on almost all of the major social media platforms.

One of the reasons why creating polls on social media could increase engagement is that polls standout pretty easily. We’re talking about an abundance of tweets or Facebook posts here, and when a poll shows up, it easily sifts through the noise and start attracting the audience.

I have multiple YouTube channels, and a lot of followers follow me across all channels. So I decided to survey one of my channels to help design my YouTube content strategy for 2021. Here’s the screenshot of the poll I created in the community tab of my YouTube channel:

You can notice that the majority of the responders were interested in YouTube content creation. It got me thinking to double-down my efforts on creating YouTube-related content.

Diego Oquendo is an entrepreneur; I found his poll on LinkedIn while scrolling through the timeline:

Here are three takeaways for creating polls on social media for increasing social media engagement:

  1. Brainstorm a bit on the poll subject before moving forward with it so that you could come up with the most appropriate question to ask.
  2. Provide the audience with multiple yet relevant options to choose from to get the best results. You should have at least three or more options in your poll.

III. Don’t judge the poll results too quickly; give it a good week or two before you conclude.

Creating polls would showcase results slowly but surely. Don’t chicken out if you don’t see loads of responses on the poll immediately. Learn a lesson and come up with a better poll next time.

I learned that sharing blog posts or YouTube videos on Facebook, Twitter, and LinkedIn starts to look spammy at some point, and people are less likely to respond to the mundane content.

So creating a poll once in a while would be an excellent strategy to mix things up and increase the engagement on social media over time.

Repurpose Content

Content repurposing means taking a piece of content and transforming it into another type of content using the same information. It has become a popular content creation hack among digital marketers and bloggers as it’s hard to consistently put out fresh content.

Therefore, repurposing allows us to put out content in some shape and form as well as it also helps us build a following on different social media platforms.

When brands and entrepreneurs hear about repurposing content, some of them don’t follow it. Perhaps, it’s because it doesn’t get discussed as much as it should be.

Don’t be afraid of content repurposing. Most people find creating original content difficult, and there might be many reasons why they have not been able to create content such as:

  • They don’t know their strengths
  • They don’t come up with great ideas
  • They don’t understand their target audience
  • They are confused about the right niche
  • They get stuck between the content types such as text, video, and audio

I have been an admirer of content repurposing for a long time. Back in 2018, I posted a book review on my YouTube channel. Later on, I used the review video to create a blog post on the blog. This way, I was able to put out two pieces of content.

Take a look at the screenshot below:

I took the embedded code of my YouTube video, wrote a brief blog post, put the embedded code into the blog post, and voila.

The story doesn’t end here; I have repurposed blog posts into infographics as well.

Check out this infographic, which was designed for my Facebook profile:

You can see the blog post URL on the footer of the image. Not only am I putting out a new infographic on Facebook, but I’m also directing the audience to the blog.

The point is that content repurposing could be very useful when you’re trying to increase social media engagement.

Mention an Influencer

Most of us follow influencers in our industry or niche, which is necessary to keep up with the latest trends and techniques. However, we don’t know how to leverage a connection with the influencer.

First things first, you should know you may have to invest your time, energy, and money into building a connection with the influencers.

It doesn’t mean you would have to spend thousands of dollars to invite an influencer for a personal one-on-one session or something. What I mean is that buying a couple of $15 books or attending a few seminars or else sharing their content continuously would do the job if you know how to do it. And, I’m going to teach you how to do it.

The easiest way to get noticed by an influencer is by understanding his/her core values and spreading the word about them. If you’re a blogger and you agree with an influencer on some common agendas, you can quote the influencer in your articles. If you’re a YouTuber, you can give a shoutout to an influencer’s channel or book.

However, there is a caveat, if you’re doing it just to get attention, you might not be able to pull this off. On the other hand, if you genuinely believe in what you’re saying, you won’t stop highlighting the influencer in your content, and eventually, you would get noticed.

There is no secret recipe to get the attention of the influencers, but if you keep the following key elements of influencer engagement in mind, you can win their attention:

  • You must thoroughly study the influencer’s content before you speak about it
  • You won’t get a response if you’re being negative about the influencer
  • If you’re just doing it for the attention, it may seem fake and unauthentic and won’t work
  • The persistence often pays off in winning the attention of the influencers

Here’s an example:

I was once reached out by the outreach team of Tony Robbins and they referred to the blog post in which I mentioned Tony Robbins’ book Unlimited Power. It was one of the best books I’ve ever read. So I went on to praise the book, but I didn’t pay attention to linking out to the Tony Robbins’ website.

Therefore, his team reached out and thanked me for talking about the book, and requested me to add a link to that blog post. And, I did it at their request.

The takeaway from the example is that I didn’t mention Tony’s book to get an email from the outreach team, but rather, I wanted to solidify my message by adding an authentic source.

Simply put, if you want to increase your social media engagement, then engaging the influencers is a great way to go about it. What you need to do is to take the following steps:

  • Choose a handful of influencers that you agree with
  • Follow them everywhere on social media and blogging platforms
  • Show up in their comment sections on the blog, Facebook, YouTube, and pretty much everywhere
  • Link out to them in your blog posts or talk about them in your YouTube videos
  • Mention or tag them when you share your content in which they’re mentioned
  • Share their content without any expectations whatsoever

What would happen eventually is that when you keep doing this for a while and don’t ask for a return favor, your name or face or brand would start to get familiar with them.

The next thing that might happen is that out of hundreds of comments, they might reply to your comment along with a couple more. At some point, they might share your content in which they’re mentioned. Once this starts to happen, you can expect a lot more attention and engagement as compared to the past.

Even if you don’t see a major change in the vanity metrics, you still got yourself a story to talk about and engage your existing audience.

Folks, mentioning an influencer you admire or follow could go a long way if you’re patient and authentic.

Try a URL Shortener Tool

Some of you may have used a URL shortener tool for trimming your long URLs for social media sharing. And here we are discussing this in a blog post about increasing social media engagement. You would think what good a URL shortener tool would do for social media engagement besides making the URLs look short and clean.

No wonder you’d be surprised, but hear me out first. In my defense, I’d say that it’s partly true that a URL shortener is mainly used for trimming down the URLs to look short and beautiful. However, I’m not going to discuss an ordinary URL shortener tool; you’d be baffled to hear what this tool can do for you.

Replug is my go-to URL shortening tool that doesn’t just shorten the URLs, but instead, it also brings the visitor back to your website or social media channel.

Therefore, when you use this tool for shortening a third-party article for sharing on social media, it creates a funnel to bring those visitors back to your site.

Here’s how it works: when you create a short URL of your friend’s article and share it on social media, it generates a tiny pop-up snippet of your site or social channel for the visitors to click-through and comes back to your platform.

So you aren’t just sharing others’ content, but you’re also infusing your website URL along with others’ content without being pushy.

Benefits of Replug

Custom Branded URL

Replug allows you to integrate a custom branded URL to your account, which enables you to use your short URLs for your social media campaign. For instance, youtu.be is a custom branded URL of YouTube.com.

Retargeting Clickers

This URL shortener doesn’t just trim your URLs for social media sharing, but it also helps in social media marketing. Retargeting the audience that clicked on the links is a huge plus of Replug. Capitalize on this opportunity to engage the audience and bring them to your platform through retargeting.

Call-to-Action Button

One of the best features of the Replug tool is that it provides users with an opportunity to add a CTA button on the pages that are being shared. What happens is that when a visitor clicks on the short URL you generated and shared, the visitor sees a clickable popup that displays the Replug user’s brief information, which could eventually drive visitors to the user’s website.

Performance Tracking

Measuring the performance of any marketing campaign is essential to moving forward in the right direction. Replug has a performance tracking feature that gives users insights into the links’ clickability to keep track of their social media engagement.

Chrome Extension

Replug has a Chrome extension that makes it easier for the users to add shareable links to the Replug account, and it makes social media management a lot faster.

All-in-One Bio Link

One of the coolest things about Replug is that it could replace your Instagram bio link with an all-in-one bio link. You can create a page that has all of your social media links and generate the short URL for the page to add to your Instagram bio. It could massively increase your social media engagement on all major platforms you use.

I once wanted to try a different URL shortener but didn’t subscribe to it for some reason. When I found out about Replug, I instantly signed up and started testing it.

I can say with confidence that the features Replug offers can increase social media engagement over time.

Use Video Content

I have said this a million times and I’m sure you have heard over and over again that video is vital to get attention on social media. Some of you might be paying attention to YouTube and Facebook videos. Let me burst the bubble; it’s not enough.

If you want to increase social media engagement through videos, you have to milk every social media platform that supports video content. Most users underestimate LinkedIn, Pinterest, and Instagram for video content. What if I told you that must upload videos to these platforms to get more engagement?

The chances are, some of you haven’t thought about putting out videos on these platforms. Go to your LinkedIn timeline and start scrolling through; you’d notice that a video would show up after every 5 to 8 posts.

I have been noticing a video trend on Pinterest for quite some time. Now I’m planning on focusing on vertical videos for Pinterest too. The best part is that you don’t have to put a lot of effort into creating a Pinterest video; a lot of users use the same strategy of pin designing into creating video pins for Pinterest.

When it comes to videos, Instagram isn’t far behind. Go to your explore page, and I’m sure you’d find videos along with picture posts.

Most people are afraid of facing the camera and putting themselves out there. If you have been feeling stuck at this phase, then just go ahead and do it anyway. It may look scary, but that’s the only way to move forward. You should know that everyone makes a few bad videos before they start making better videos.

One of the perks of putting out video content is that it gets easier for some people to consume video as compared to articles. It won’t be easy, but the upside of putting out videos is so massive that you can’t imagine. Once you start to reap the benefits of video creation, it will easily overshadow the fear of putting yourself out there.

We want to increase social media engagement, and videos can be a very digestible form of content for the audience unless you don’t know much about the topic or put it out in front of the wrong audience.

How Would You Increase Social Media Engagement?

It’s easier said than done. Anyway, I tried my best to share strategies that have helped me increase social media engagement across multiple social media platforms.

Get to know your target audience and come up with compelling content to offer to the audience. Once you crack the code of creating enticing content and putting it in front of the right audience, you’ll be baffled to see the outcome.

The tactics I shared with you are tried-and-tested as I have been blogging since 2008 and learning something new ever since.

Had I known some of these secrets earlier, I would have made a fortune.

Anyway, Robins Sharma put it this way, “there are no mistakes in life, only lessons.”

It all comes down to this question:

How would you increase social media engagement?

Let’s talk in the comments section.

Author Bio:  Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.