B2B email marketing focuses on businesses rather than individuals, and the purchase decisions are made on value transfer instead of impulsion. The sales cycle is considerably longer, and it may involve multiple decision-makers, making B2B email marketing significantly different from B2C. A lot of email marketers apply the same strategies for B2B email communication, which they use for B2C, thus never achieving the true potential of B2B email marketing. Today, I will discuss the top 5 B2B email marketing best practices that will help you unlock the true potential of your mailing lists. Read on for a deep dive into the topic.
What Makes B2B Email Marketing Different From B2C And How To Approach It
B2C is more focused on driving sales on almost every message, and it contains little to no educational content. Moreover, the purchase won’t have a long-term impact on consumers. However, B2B purchases have lasting effects on an organization, and one needs to invest in educational content spread over multiple emails before prospects start engaging truly. You will also have to optimize the messages to deliver value for each stakeholder who takes part in the buying processes. Thus, the B2C approach of generating revenue from single emails isn’t going to work out. We can consider that their identical objectives are the reason behind many email marketers applying similar strategies:
Now that we know about the differences between the two, let us understand how to approach B2B email marketing. Firstly, you will need to curate your content for a rational buyer and focus on lead warming. You also need to understand your prospect’s requirements and satisfy multiple employees’ concerns before your message reaches the actual decision-maker. You can find the subtle differences in the approach in the below table:
Emails have the best ROI as a digital marketing channel, and B2B emails have 47% higher CTR when compared to B2C messages. Also, checking work emails daily is still a part of every organization, and there’s no reason you should miss on B2B email marketing.
That’s enough of polishing the basics. Let us explore those five B2B email marketing best practices that will help you need to try without fail:
#1 Use Personalization + Dynamic Segmentation Simultaneously
Just because you are going to communicate with different professionals from different levels of hierarchy, it doesn’t mean that you should give up on personalization efforts. You should segment your mailing lists in a way that helps you address different hierarchy levels and then run personalization efforts to make your messages relevant to the job profile. Focus on your prospect organization’s needs and send content as per the powers and understanding level of the concerned job profile.
Dynamic segmentation comes in handy in filtering your mailing list proactively. It aids in targeting the contacts based on their recent activity on your website and response rates to your ongoing email campaigns. Thus, you will be able to get the benefit of staying relevant to the current phase of their buying processes instead of sending messages in a generic fashion.
Personalization coupled with dynamic segmentation is one of the highly effective ways to achieve the right send times. For instance, if your prospect viewed a certain FAQ on your website, sending them a relevant resource on the topic within a few hours can significantly help the customer journey.
#2 Develop Content For Multiple Stakeholders And Offer Cascading Value Propositions
As I mentioned above, B2B email marketing relies on delivering value and establishing reliability. This will require you to create extensive content that complements all phases of the buyer journey. You should start by knowing which stakeholders are going to take part in the purchasing process. A finance manager’s concerns are always going to differ from that of a production or sales manager. Yet, all of them come into the picture at different times and even stay in the loop. You can use the below chart to create email content development guidelines for addressing them:
Also, optimize the subject lines, preheader text, and CTAs for various stakeholders when creating resources. Once you develop the basic framework for your email content, you should use different formats to distribute it. This makes content consumption easier. Drip email campaigns are the best solution for offering cascading value propositions. They help you deliver the right content via emails based on engagement and timing. Instead of bombarding the readers with huge amounts of information that either doesn’t connect with their job role or is irrelevant to their buyer journey only discourages further engagement. Below is a schematic diagram of how drip emails deliver meaningful resources using cascading send rules:
I find that using self-nurturing landing pages is a great way when you don’t know the exact profile of your recipient. You can use customized URLs from Replug to track their activity and improve your database.
#3 Leverage Newsletters To Project Thought Leadership
Newsletters are a multi-purpose tool for B2B marketers. They help establish thought leadership by engaging the readers consistently over information that aids their business. They give you an opportunity to send insights on various aspects of your customer’s business and place your product/service as a facilitator of the benefits you mention. In many cases, it takes weeks to go through various offers, terms and conditions, technicalities, and discussions before they approach you again. You can use newsletters to keep your prospective clients engaged during those ‘colder’ phases, and it generally acts in your favour as opposed to brief periods of staying out of touch. No doubt, email is the hot favourite of B2B email marketers when it comes to content distribution:
Sharing industry-level research, opinion pieces, and inputs from technical experts are some time-tested ways of projecting thought leadership. You can use tools like ContentStudio to keep your subscribers engaged through highly refined content pieces from third-party sources. The below email from Smartsheet helps it take an authoritative pose, and it will surely increase its trustworthiness among the readers:
Having the right B2B HTML email templates matters! Content plays a decisive role, but curation is another aspect that impacts your campaign’s overall performance. The number of B2B buyers remains less when compared to the B2C buyers, but the ticket size is considerably huge. Thus, you should invest in beautiful email marketing templates that provide dynamic content blocks as it helps your personalization efforts apart from improving aesthetics. It also saves you from degrading your brand value in situations like sending an email with wrong images or URLs, as you can change them even after sending it.
This is how Crowd Writer UK works when they email other businesses. Having personalized subject lines and simple and authentic content has boosted their email marketing campaigns. When curating your content blocks, use visual hierarchy rules for getting the best aesthetic appeal. Keeping the paragraphs and lines shorter is a must, but your email typefaces, branding elements, colour palette, the separation between adjacent elements, font size, and colour play a huge role in determining your message’s readability. Mobile optimization is also necessary as 51% of the total email opens come from smartphones. Here’s a great example of curating a B2B email template in the right manner coming from none other than Campaign Monitor:
#5 Constantly Track Your Success Rates And Redesign Your Efforts
Lastly, I would like to tell the readers that tracking your campaign results is 10x more important in B2B email marketing. The reason? Right from the decision-makers to the purchase cycle, everything keeps shifting while your competitors are going to target your leads far more aggressively than the B2C sector. Keeping a tab of how your email copies perform, the subject lines that get maximum opens, most coveted gated content, and CTAs apart from the regular email metrics will pave your way to success. You can learn from successful conversions and replicate the model that helped you convert in your ongoing efforts.
Most businesses run an email audit on a yearly basis, but it is advisable for B2B firms to use real-time insights and constantly tweak their email marketing strategy as per the latest performance results. As the businesses continue to evolve with technological advancements and shifts in end-customer perception, B2B marketers will have to constantly evolve their processes through consistent evaluations.
Putting It Together
Coming towards the end, I will draw your attention to one common trait among all of these five B2B email marketing tips: Cater to the needs of the buyer journey on a real-time basis and follow a flexible approach. No doubts that running email campaigns for business-to-business interactions is complicated but following these email marketing tips will help you focus on getting results through coordinated efforts. I hope these tips help you get greater success in your next B2B email marketing campaign.
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing company that specializes in crafting professional email templates, PSD to HTML email conversion, and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
About the Author
Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!
Do you know the number one reason e-commerce businesses fail? It is not because you lack resources or that you are selling an unsellable product. But it is because you quit even before you get started.
The thing is, giving up will deprive you of achieving potential success.
You may think you did everything you can when you are yet to try other tactics to promote your online e-commerce business. One of them is retargeting.
If you haven’t tried retargeting yet, then there’s more reason you shouldn’t give up. But what is it really? And why should you give it a try?
What is Retargeting and Why is it Important
Retargeting is a process of showing relevant ads after a person leaves your website.
For instance, you visited an online clothing store. You browsed for a bit and left without purchasing anything. And then you opened your Facebook account and saw an ad from the same online clothing store.
That ad is called a remarketing ad.
Using retargeting ads to engage a prospective customer that has made contact with your brand in some way can boost ad response to up to 400%. “Ad response” could mean revisiting your website or buying a product.
This explains why it is ideal for running a retargeting ad when you make an e-commerce website. That’s because your ad can draw a customer’s attention to something familiar.
Apart from that, three out of five online buyers notice ads for products they’re searched for on other sites. Yet, surprisingly, only a mere 11% feel negative when seeing these ads.
E-commerce targeting is a process wherein you’ll display ads on other websites to generate leads and sales. In that case, there are two ways you can use retargeting ads:
Connect with customers.These people may have bought something from you previously, and you want to upsell them with more products. Chances are, you already have their information. So all you need to do is add their email ad in your retargeting ad network, for example. That way, you can show them specific ads based on their purchase behavior.
Connect with site visitors.
You may site visitors who browsed your website but did not buy anything yet. You can encourage them to purchase that product they are browsing through retargeting ads.
Now that you know the different ways to use retargeting ads, here are 14 tips for doing it effectively:
Focus on Creating a Better Copy
Without a doubt, visual elements are crucial in a retargeting campaign as these are one of the best ways to entice a customer to stop scrolling.
But images are often useless if they are paired with a dull, uninspiring copy.
The thing is, retargeting ads are only useful if they can deliver results. This is where a compelling ad copy and marketing collateral could come in handy.
This lets you come up with ads that not only earn more clicks but provide shoppers with directions and the motivation to buy.
That’s why your ad copy should be one of the most crucial elements in your retargeting campaign.
An excellent ad copy that allows you to drive conversions lets you accomplish three things:
Captivates your audience’s attention
Excites or invoke a particular emotion
Entices them to take action
Add these factors in your retargeting copy, and you’ll more likely come up with something that not only allows you to reconnect with your buyers but convinces them to take action.
Retarget Based on the Sensitivity of Pricing
One of the main reasons people abandon their shopping carts is the high shipping costs and finding a better deal elsewhere via a competitor.
For instance, millennials are quite careful about spending on non-essentials and spending less than the generations before them. Now that you know you’re dealing with price-sensitive customers, you can win them over by targeting them based on less.
You can target those people who have left at a specific point in the checkout process. For instance, right before they pick out shipping options. You can then offer them free shipping or give them discounts to entice them to come back and make a purchase.
Turn Loyal Customers into Brand Advocates
Your e-commerce platform should be able to provide you with a wealth of data. This includes customer and merchandising reports, reporting, and other analytics.
That’s why you should be able to query your customer data regularly. That way, you’ll be able to track who spent the most money on you regularly.
Having this kind of retargeting campaign for your loyal customers can have the same impact as setting up a loyalty program. The only difference is that you are not obliging them to accrue points.
All you need to do is give them a discount on repeat purchases or exclusive promotions.
Cross-Sell New and Existing Products
This usually depends on the type of products you sell. However, there’s a good chance that some of your products will complement one another.
You can utilize both customer and sales data to come up with a list that targets particular purchases.
Then, you’ll show your audience ads that might be a product that complements their purchase. Your ad should make the value of the purchase clear to their mind. Show them how these purchases will complement one another.
You can leverage retargeting ads to promote a new product that has significant relevance to what you were selling. It would be best if you also used the same strategy for a product launch.
Inject FOMO to Boost Last-Minute Sales
When set up correctly, retargeting ads can provide you with impressive conversion rates. But there’s still more room to grow.
You can build up your conversion rates to inject FOMO into it, meaning the fear of missing out. You can often see this tactic in a couple of countdown timers, last-minute deals, or offers that are there for a limited time.
If your audience sees that an in-demand product is only available for a limited time, it will tap into their impulse to it. You can also customize your ads with countdown timers, heightening their sense of urgency.
So, if you have someone that actively engages with a couple of your product pages, then see to it that they don’t forget you. Utilize retargeting to show some of the products which they checked.
If they like it enough but a bit unsure about a purchase, they’ll more likely convert after you offer it again to them.
Adjust Your Retargeting Ads’ Frequency
Most people are quite receptive to retargeting ads, just as long as you don’t overdo it. If some ads are frequently popping up, this can hurt the relationship between the brand and the customer.
Up to the point where the customer ends up frustrated with these ads because you’re someone intruding into their lives, in an almost creepy way.
Always Keep Things Fresh
One of the quickest ways to kill your retargeting campaign’s effectiveness is using the same ad copies repeatedly.
If your customers see your ads almost everywhere, it will only be a matter of time until they put down the blinders. If your ad doesn’t easily capture them, the same ad won’t work later on.
Your customers will also develop advertising blindness. It’s the same reason we ignore billboards or speed limit signs. Many customers are suffering from banner blindness.
That’s why it always helps that you keep things fresh from your customers’ perspective.
You need to regularly switch things up from time to time to keep people engaged.
Tap to People’s Emotions
Humans are highly emotional beings and often make decisions based on feelings.
This can affect buying behaviors, as well. That’s why this is the very reason why you should set your sights on emotional marketing to improve the performance of your retargeting ads.
When it comes to emotional marketing, one should use emotionally charged language to get people to act. This is true, whether you’re listing out the benefits of the product, its features, or writing out descriptions.
Did some visitors visit your site, only to bounce? Or maybe some of them are at the side of your competitors, and you wanted to get their attention.
Incentives that are in the form of offers always work.
They also work best with retargeting because you know that these people are looking for similar products.
Promote Beyond Your Products
Many e-commerce brands use retargeting ads to promote products to those who made prior interaction on their website. But what if we tell you that you can use retargeting other than promoting your products?
If you have a case study, blog post, or anything downloadable that has done quite well, then you can run retargeted ads. Doing so allows your customers to attract people to the top of the funnel content. In relation to this, tools like Replug.io will enable you to optimize links and pair them with a catchy call-to-action and analytics tracker.
However, ensure to exclude people who have previously read your content. You don’t have to come up with new content, either.
Retarget New Leads via First-time Ordering Promotions
Do you know what are the most challenging customers to win over for an e-commerce business?
Those who have no experience buying from you yet. Although they might stumble on you on a search with Google or an email campaign, they’ll usually get cold feet when adding something from their cart. To streamline the process, check out ContentStudio’s social media customer service tool.
Target People Who Open Specific Emails
According to a study, every dollar you spend on marketing will give you an average return of $38. This return is enormous in the e-commerce industry. But the thing is, not every customer will be able to see your email. Open rates may vary from one industry to another.
Although you might miss out on email click-throughs, you can segment subscribers who opened a particular email. From there, you can re-target them with relevant content or ads.
Target People Who Don’t Usually Open Emails
Just like the point we’ve discussed above, you can adapt the same approach for those who didn’t care to open the email you’ve sent. This is usually made up of a good chunk of people on your list, considering that they have a campaign with an open rate of about 24%.
You can come up with a list of people who didn’t open your emails to eliminate that email-open barrier. Then, get your message right in front of them.
Having a robust e-commerce strategy will enable you to promote your business and products effectively. And one thing to include in your strategy is retargeting ads.
For one, it makes your brand a top-of-mind choice, and it compels your prospects and customers to take action. As a result, you can maximize your ad budget and boost your sales.
Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.
About the Author
Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!
Ready to re-target the potential audience and boost conversion rate to the next level?
I’m going to tell you what is Retargeting, how it works, and how you can find the retargeting pixel from different social media channels. I’m sure you all know how important it is for marketers to drive the potential audiences to your website to lead conversion and increase sales.
How do you create awareness about your product to the audience?
How can you interpret the audience’s pain point?
What solution do you have for the customer’s pain pulses?
The answer is: through ‘ADVERTISING‘
Advertising is one of the most significant factors to grow brand awareness and drive customers to your website. There is the possibility that visitors come and leave without purchasing, or they get distracted while purchasing and leave the website.
At that moment, retargeting plays an essential role to get them back to your website.
What does Re-target mean in marketing?
Retargeting allows the marketers to remind visitors of your product, which they left without purchasing by showing various relevant ads on the websites they visit. No wonder people visited multiple websites to find a solution to the problem or challenge they’re facing and make a buying decision.
If you want to convert a stranger into a customer, then you have to create a friendly relationship and provide many reasons to try it. Retargeting helps you to build brand visibility all around and reach the audience who lost interest in your product. It’s also a great cost-effective strategy than other types of advertising.
Now, we are going to talk about:
How Retargeting works?
Retargeting works by using ‘cookies. It is a tiny piece of data stored as a text file on the web browser. The cookie helps the marketers to keep track of the customers who visited the website without performing a certain action.
Do you wonder how cookies really work?
Let me explain it to you with an example. A user visited your website there is a cookie that has stores in the user’s web browser. Now, your ads will show to the user while reading a novel, listening to songs, playing games, or whatever, your ads will show up, again and again, that will remind him about your products, features, announcements, and what special do you have for them that can’t be resistible to get back to you and make purchases.
By showing relevant ads to the target customers helps you to build brand awareness and increase your conversion.
Methods to collect data for your retargeting campaigns
There are two basic methods of retargeting: Pixel-based and List-based. These methods differ slightly from each other. Each method has its uniqueness regarding the campaign goals.
Pixel Based Retargeting
Pixel-based retargeting is the method where you can show your ads to the customers who visited for the first time.
List-based retargeting is another method where you can show your ads to those visitors who shared their email, contact numbers and reveal some sort of interest in your product.
List-based targeting is much easier than pixel-based retargeting. All you have to do is to recreate the ads that give a dominant image of your brand in your audience’s mind and will convert them into your customers.
Retargeting Campaign Goals
There are two major goals for the retargeting campaign. It is an opportunity for you to eliminate doubt from the minds of the worried customer and answer their most significant concerns head-on.
Awareness: This campaign is an effective approach that helps you to re-create the ads which you want to show your targeted audience and give awareness of your product’s features.
Conversion: This campaign helped you somehow. Maybe a visitor gave you an email or contact number. In this approach, you have to prompt them to sign up for your product.
In this guideline, there are 3 essential hacks of the content funnel conversion journey through which a prospect goes through to convert.
How to set up pixels for social channels?
Facebook Pixel ID
Before talking about where to find Facebook pixel. Do you know what Facebook pixel means?
Facebook pixel is a piece of code or analytic tool that enables you to measure and track the effectiveness of your Facebook ads. By adding a tiny piece of code into your website helps you to learn more about the visitor’s actions they have performed after seeing your ads.
We are going to discuss how to create a Facebook pixel. So here’s how you do it:
First thing first, log in to your Facebook account.
You can locate your Pixel ID for your Facebook account by going to Settings > Advertising on Facebook > Ads.
Once you click on Advertising on Facebook, it will take you to the next page where you need to hover to the Ads section, In the Ads section, you need to click “Go to Ads Manager”. Click “Pixels” to locate your ID.
Once you locate your list of pixels, you will locate your ID on the left top with your pixel name.
That’s all you need to do.
Twitter Pixel ID
Log in to your Business Twitter accounts.
Go to the menu, click on the More, and select Analytics.
On the next window, click More on the navigation bar and select the Conversion tracking from the drop-down menu.
Your Pixel/Tag ID will right underneath your event name. Click on the View Code.
You can also view code that is pretty similar to the pixel script you have on a Facebook account, you can only have one Tag ID and Code for each Twitter account just like Facebook. Copy your Code Snippet.
LinkedIn Pixel ID
Sign into the Linkedin Ads Manager. Once you are there, click on the Insight Tag.
Google AdWords Pixel ID
Sign in to the Google AdWords. Open the Tools, Bills, and Settings navigation bar and select Audience Manager.
Click on the Settings Icon and select Audience Manager.
In case, if you have not set up any Audience source, you will see the below screen. Click on the “SET UP TAG” to create your first tag.
Once you have created the tab, you will see the option below.
Scroll down and open up the drop-down for AdWords Tag setup Instruction and tag code.
Within the Global site tag, you will see your Pixel ID in three places. Copy just the numeric value (NOT “AW-”) and paste that ID directly into Replug.
You will also see the option at the bottom of the page “Use Tag Manager“, click on it and it will show you the Tag ID.
How to set up Pixel ID on Replug for effecting Retargeting
Replug is one of the most powerful link management tools that encourages you to drive quality traffic back to your site or collect quality leads by adding your own branded message to any page on the web.
You can also promote your product, service, event, or anything by embedding a branded call-to-action to any link you share online. This allows you to create branded shortened links with your custom domain and get more returns on your shared links.
How to get started with Replug:
Login to your Replug.io account.
Hover over-Manage and select Campaign from the drop-down menu.
Create a New Campaign.
On the next screen, you can also select your existing brand if you want to or create a new one.
Going ahead, you need to create a campaign type that includes Campaign Name, Custom Domain, select Retargeting pixel as a campaign type, create a CTA, and click on the Next button.
Select a CTA type, write a CTA message and click Next.
Now, add your retargeting code. This section requires you to select your social network, give a script name, paste your Facebook pixel ID and click on Add button.
P.S: I will add Facebook Retargeting Pixel ID as an example. If you’d prefer to add some other social channel pixel id at that point proceed. The steps are the equivalent of including Retargeting pixel on Replug.
Save the Retargeting code, and you are good to go.
Track your campaign to promote your brand and collect quality leads
Replug permits you to examine your retargeting campaign to grab the customer’s attention and turn them into your actual customers. They have a powerful analytic feature that encourages you to track the performance of each campaign with comprehensive insights. You can further hunt the clicks you have collected on your campaign, unique clicks, visitors, and conversion rate.
Replug analytics make your life much easier than ever. It urges you to find out the result and determine which channels you need to invest money, time, and energy in. Trace the visitors and their location to learn the type of content people more promoted and re-target them with the relevant ads on the particular social media channel.
So, with future ado, I’m going to list down the splendid retargeting tools to re-engage with your potential customers and prompt them to get back to your website.
Do you want to increase your website traffic and build brand recognition over social media channels?
If yes, then Replug is certainly for you. Replug is the URL and link tracking tool that lets you create short branded links, share them wherever you want and collect leads at the same time, and drive traffic to your landing page. It encourages you to enhance brand visibility, trust by creating shortener links and promote your products and services by embedding an eye-catching call to action.
Criteo is a personalized retargeting company that serves the most relevant ads to the internet retailer in real-time. It aims is to get back the potential visitors who visited for the first time and didn’t perform any action.
With their comprehensive suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to drag the audience to the website.
It sustains its customers to build brand awareness, create relevant ads that grab the attention of the customer towards the product, and get people to think of your product and services.
Perfect audience is another classic retargeting tool that helps you to recapture your lost visitor, email subscribers, and followers on your website. It also assists you to bring all your retargeting advertising together into one powerful application.
Perfect Audience raises an appropriate user-list for you to re-target. It is all one solution for marketers to re-target the desire audience and facilitates the segmentation of visitors based on different user behavior rules.
Google ads is another finest advertising platform introduced by Google. It makes it easier for their clients to cater to each of your customers on any scale.
It permits you to create brief ads about product listing, videos and show them to your potential customer all over the internet. You can also place your product ads on the Google search engine, non-search engine, mobile phone, etc.
AdRoll is one of the most powerful Al-driven marketing software in the market and has hundreds of thousands of happy clients.
AdRoll helps its clients to reach your target audience at a pivotal moment
and re-target them at the right time on the relevant social channel and build a friendly relationship with them.
It makes it simple to digest and consider for the audience. You can get valuable insights against each campaign, measure the marketing efforts and act according to it. It also encourages to convert abandoned carts into checkouts, turn bounces into buyers and boost brand awareness.
Retargeting is a powerful way to re-engage the potential audience by showing various ads on multiple social media channels. It helps you to lead the way, capture more lead, enhance conversion and stand out in the market.
After collecting the information about your audience, measure your campaign goals, select a powerful tool like Replug and create your first campaign and track your campaign result, boost return visits and increase your sales.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Affiliate marketing is a lucrative monetization method for bloggers and marketers. However, affiliate marketing isn’t just for bloggers and marketers. YouTubers, podcasters, and live streamers also make money off of affiliate marketing. If you’re looking for affiliate marketing guidelines, you’re at the right place as I’m about to spill the beans.
Affiliate marketing is one of the most popular money-making strategies in the online marketing world. However, most blogging beginners start their blog monetization through Google AdSense or a similar ad network, but later on, transit towards affiliate marketing.
Affiliate marketing comes in handy for beginners who can’t make a ton of money on ad networks due to fewer monthly page views on their blogs. Therefore, the majority of them pursue affiliate marketing to find a better ad alternative.
You don’t always need a blog or website to make money with affiliate marketing. Instead, you can use multiple platforms to promote products and make money. I have a bunch of ideas in mind to share with you so that you could make the most of your affiliate marketing campaign.
Let me tell you a fact right off the bat: it doesn’t work out for every blogger or content creator. You’d find some affiliate marketers complain about the conversion. On the flip side, some affiliate marketers go gaga over this money-making strategy. It all comes down to finding the secret sauce that works for you.
Don’t worry, I’ll try to my level best to help you understand how to develop a perfect synergy between your affiliate offers and content to make the most of this monetization opportunity.
Some of you might be beginners in affiliate marketing, so the chances are, you don’t have a clear idea of affiliate marketing. Don’t panic as I’ll dig deeper into the topic and share some fundamental steps that would take your affiliate marketing to the next level.
But first things first, you should know the basics.
How Affiliate Marketing Works?
It’s a process of promoting the products and earning commissions when people buy through affiliate links. The majority of affiliate programs don’t have strict requirements and pretty much anyone can join them. However, a website or blog or social media account is mandatory in some programs. They make sure that only legitimate and serious marketers join in.
Furthermore, some companies have an affiliate program limited to their paid customers, which means you can’t get access to their affiliate program unless you buy their product. In most cases, there aren’t any hard and fast rules for someone to join the affiliate marketing program.
Keep reading because you’re about to find out:
How a beginner can get started with affiliate marketing
Where you can promote affiliate products to earn commissions
How much affiliate marketers can earn from a single affiliate sale
How to choose the best affiliate product to promote
How to get more clicks and sales in affiliate marketing
So if you’re serious about your affiliate marketing initiative, then don’t miss out on the steps I’m going to share with you.
Without any further ado, let’s get right into it.
A Step-by-Step Guide on Starting Affiliate Marketing
Here we go:
#1: Choose Your Niche
To make sure you’re off to a good start, choose your niche wisely. It’s a prerequisite not just for starting successful niche websites, but it’s also for authority blogs.
The niche is a category or genre of the blog or website, which determines the type of content a reader can expect on the blog or website.
A niche website or blog caters to a specific audience by solving their problems through their content.
A website’s niche and affiliate marketing success go hand in hand. It’s essential to choose the right niche. Otherwise, it’s highly unlikely that you’d rank on the first page in the SERP as it’s impossible to dominate the niche without having know-how on the subject.
Some multiple factors and metrics influence the search engine ranking. Nobody exactly knows what all of those factors and metrics are, so most bloggers and digital marketers kept on testing different techniques.
The more you bring the right audience to your website, the easier it would become to make money from your affiliate website. However, delivering value through your content makes a lot of difference.
Affiliate marketing works on trust, authority, and reputation. People usually don’t buy recommended products quickly. Instead, they do their due diligence before opting for the product. Therefore, if your emphasis is selling, you might end up suffering in the long run.
There are two parameters of choosing the right niche:
It’s impossible to randomly choose a niche and grow a website. Bloggers and affiliate marketers get their hands dirty before they start to make money with affiliate marketing. You can’t promote a product if you haven’t had some experience with it. The experience gives you the exposure which differentiates an expert user and a rookie. Always try to get familiar with the product you’re going to promote. I’m a big fan of the ContentStudio tool; it’s my go-to software for scheduling social media posts. When I wanted to write the ContentStudio review on my blog, I started using it so that I could write the review with an authoritative voice. I didn’t want to write a review right off the bat. After using it for a while, I sat down to write the review. I’m not subscribed to the mentality of writing content just for the sake of publishing it. I always put my heart and soul into every piece of content. You can’t sign up for a new tool and instantly write a review.
So make yourself familiar with the niche before you jump into it. Don’t hesitate to invest a little bit of money into trying out the stuff before you talk about it on the blog. It’ll give you the exposure that might turn things around for you.
The strength means you have an interest in something or it’s your skill. It’s essential to choose a niche that’s your strength. If you play soccer and you have the basic knowledge of the game, and you start a blog about ice skating, which you haven’t done in your life, then it won’t be a wise decision.
Anyway, my niche is freelancing; I mostly write about freelancing on and off the platforms:
You can see most of the articles on my blog revolve around the freelancing niche. It didn’t happen on a whim, but instead, I discovered my blogging niche along the way. I kept on publishing content on the blog and freelancing-related content took off.
Plus, people reach out to me to ask freelancing questions all the time, so I decided to pay close attention to what people want from me. And, that’s how I choose my blog’s niche.
Hence, it’s vital to choose the blog niche based on the exposure or strength to earn money from affiliate marketing.
#2: Handpick Online Platforms
Affiliate marketing success isn’t possible without a bunch of tools and platforms. You got to be careful with the selection of tools and platforms. Presumably, you’re an affiliate marketing beginner and trying to hone in on your online money-making craft.
The most important tool for affiliate marketing is the primary platform. In most cases, bloggers and affiliate marketers choose a blog. So I’ll stick to the blog as our main tool for publishing, but I’d shed some light on other options too.
It’s the most crucial part of the process. You might find affiliate marketers solely rely on the YouTube or Facebook page, but you must future-proof your affiliate marketing business.
There are different ways to go about it, but most of you might be first-timers. I’d highly recommend setting up a publishing platform as well as a social media platform to start on the right foot.
Let’s take a look at the publishing and social media platforms:
There are various publishing platforms out there, but here are three of the most common ones:
You can either choose the wordpress.com platform or self-hosted wordpress.org to launch your website. WordPress is by far the most popular content management system out there. According to an SEJ’s article, the data revealed by W3Techs showed that WordPress powers 39.5% of overall websites.
It’s an online website builder which allows users to create websites without having any coding knowledge whatsoever. It’s a drag and drop-based tool for businesses, e-commerce stores, bloggers, and entrepreneurs.
Medium has a publication feature that lets you set up your blog on the Medium platform. Affiliate marketers and bloggers could use the Medium publication for putting out content.
Jeff Bullas is a popular blogger and marketer. He publishes content and promotes products on the blog as well:
There are hundreds of thousands of such examples of beginner and expert-level bloggers who primarily use blogs to earn money from affiliate marketing.
Social media platforms
Affiliate marketers drive traffic and attract a new audience through social media. Not only do they run social media ads, but also engage the audience through sharing content. Let’s take a look at three wildly popular social media platforms among affiliate marketers:
YouTube is famous for bringing a lot of eyeballs to the business. The secret to winning at YouTube is making videos that the prospective audience might be interested in and then use the description box to further engage the audience. Affiliate marketers put the landing pages and affiliate product links in the YouTube description and earn a lot of money from affiliate marketing.
Quora is one of the most underrated social media platforms that could bring website traffic to your platform. It’s a questioning and answering platform that allows you to put links into your answers. Make sure that you aren’t misusing the links feature as its spam detection is quite effective. Your account could get banned over spamming. Affiliate marketers don’t share direct affiliate links on Quora, but instead, they occasionally add content links that may contain affiliate products.
Facebook is a major social media player on the market. Affiliate marketers tend to build communities mostly in Facebook groups. They don’t focus much on getting sales by sharing links, but instead, they nurture the audience and drive them to the website from time to time. So don’t underestimate the power of Facebook groups; they’re very much relevant, active, and effective.
There are several other publishing and social media platforms out there which you should explore, but the above-mentioned are quite popular among pro-bloggers and expert affiliate marketers.
Problogger is a popular blogging tips blog founded by Darren Rowse. He is an Australian blogger, author, and public speaker.
Problogger has an active Facebook group of over 29k members. It’s a community where bloggers communicate, interact, and help each other out:
You won’t essentially find a team of Problogger pushing ProBlogger content or products all the time, but instead, they rarely share offers or announcements from Problogger. It’s mostly fans and readers that interact.
The point is that choose your platforms and stick with them. You’ll eventually start to see traction over time. And once the traction happens, it starts to drive affiliate sales as well.
#3: Do Keyword Research
Keywords have a significant role in establishing an effective affiliate marketing strategy whether you’re a blogger or YouTuber. However, the caveat is that it’s nearly impossible to find the exact keywords data. According to SEO experts, even the most popular keyword tools aren’t accurate when it comes to the number of searches against keywords. Don’t worry, you can still do keyword research. Here’s how:
Once you’re done with the niche and platform selection, the next up is keyword research. I’m not a fan of traditional keyword research through keyword tools. However, I’ll share some top-notch keywords tools that SEOs and content marketers use for finding the keywords.
On the flip side, I’m more into search analysis through different ways, which I’ll uncover shortly. Before I mention the popular keyword research tool, I want to shed some light on the idea of doing keyword research.
Most SEOs put in the keyword in the keyword research tool and look at the competition and number of searches. It’s also a fact that the number of searchers can’t be accurate since only Google holds that information.
Therefore, I follow a different approach called search analysis. The way how it works is that we analyze the search query through certain ways and create content around that.
Autocomplete is Google’s intelligent search feature which provides recommendations upon typing in half of the search query. It usually recommends the search terms that are popular among the searchers, meaning people are using those search terms.
Analyzing what Google Autocomplete is suggesting gives you a good idea of what people need to know. Using those search terms in the content or writing content around those topics could bring a lot of search traffic.
Tip: the same autocomplete strategy also works for YouTube search.
The second most important part of the search analysis is looking at Google Trends. Go to Google Trends and type in your search term or keyword. If you’re using an upward trend or numbers are taking off, then it means there is a demand for this topic or keyword, and you can focus on this.
If Google Trends analysis doesn’t show any traction whatsoever, then you should think twice before covering that topic or keyword in your content.
Thirdly, analyze your popular content in Google Analytics or any other tracking software you use for your analytics. I use Google Analytics for analyzing the site performance as well as finding the top pages of my website in terms of page views. It helps me focus on the right topics and understanding the popularity of my content.
You can double-down on the popular content, meaning create similar content of what already working and gain momentum. Not only would it increase your page views, but it would also increase your ads and affiliate revenues.
That’s my search analysis approach. I know a lot of bloggers and affiliate marketers follow the same approach.
However, you can try out the typical keyword research tools, but I won’t recommend relying only on the keyword research tools:
Here are three popular keyword research and SEO tools:
Long Tail Pro
Once you find a bunch of keywords through keyword research tools and search analysis, get down to writing some top-notch articles and publish them along the way.
#4: Select Affiliate Products
Affiliate marketers and bloggers have mixed opinions about the timing of selecting affiliate products. There isn’t a right or wrong way of doing it.
Some expert bloggers and affiliate marketers think it’s wise to focus completely on finding the right topics/keyword and rank the articles in the SERP. On the other hand, a lot of bloggers teach and preach to choose the affiliate products beforehand. I tend to focus on the latter.
It’s good to have a list of products in mind before getting down to writing articles in bulk. I have done the mistake of writing articles in bulk without keeping the affiliate products in mind. So I have learned this lesson the hard way.
One of my blogs has 81 blog posts published so far, and more than 80% of the blog posts get fewer visitors every month. The good thing is that I realized my mistake a while ago and started focusing on the right topics, and it’s changing the trajectory of this blog.
So here are three recommendations on selecting the affiliate products:
Keep the relevance factor in mind while selecting the affiliate products for your blog or another platform. It means the product must have coherence with the content. You can’t promote a juicer machine on a mortgage blog.
A personal experience with the products goes a long way. You can’t talk about a product with confidence if you haven’t had a chance to try it out. On the contrary, when you have experience of using the product, you can share the details with authority because you know the product inside out.
Pricing matters in the affiliate products’ conversion rate. If you’re targeting beginners through your content, but promoting $500 to $800 products, it won’t work out. You have to keep the price affordability factor in mind while choosing the affiliate products.
Here are some of the popular affiliate marketing networks to find the affiliates:
#5: Put Out Content
Putting out content means publishing content online to attract, engage, and convert the audience. It’s nearly impossible to generate affiliate sales without putting out content.
Some affiliate marketing gurus create email marketing funnels and use online advertising to drive traffic. It could work as much as any other strategy, but the problem is that the majority of us won’t be able to spend a thousand dollars right off the bat. Therefore, putting out content essential becomes a viable option to pursue.
Once you have done some due diligence on the keywords and topic clusters to target, it means you’re all set for creating content. You’d primarily be using written content, but you’d also need to use other types of content along the way.
Let me breakdown different articles you should be writing on the blog to boost your affiliate marketing sales:
These are types of articles that would purely be providing information to the audience. For instance, if you have a furniture blog, then an article like “how to clean your sofa without hiring an expert” could be an informational piece of content.
Buyer guides are typically product guidelines that explain to buyers about the products and help them make a buying decision. Such articles could focus on both single or multiple products. Furthermore, these articles are intended for generating affiliate sales.
Response posts are published to cater to audience questions that are discovered through search analysis, keyword research, and audience feedback.
The story doesn’t end here, but instead, you shouldn’t just rely on the text content. Stretch your content plan further towards other types of content such as videos and images.
Use the power of image platforms such as Pinterest and Instagram. These platforms are massive from an attention standpoint. A lot of bloggers use Pinterest to drive traffic to their blogs and websites.
Similarly, YouTube is the second most popular search engine. Use the videos to drive traffic to your website as well as generate affiliate sales.
Income School once revealed a brand new YouTube channel in their video that they started around shooting sport:
The channel took off fairly nicely; they were able to get 9k subscribers in just four months. It didn’t end here because they also shared that they were able to generate a lot of affiliate sales through that YouTube channel. So it just validates my point of using a platform like YouTube to build a brand and generate affiliate sales.
#6: Run SEO and Outreach Campaigns
Affiliate marketing seems easy on the outside, but it’s quite tricky on the inside. If you ever come across someone who is making a good income from blogs or niche websites through affiliate marketing, then investigate what else that marketer is doing to stay ahead of others.
There are competition analysis and spying software such as Semrush and Spyfu that marketers and companies use to dominate search ranking.
What I mean is that most affiliate marketers whether they’re running authority blogs or niche websites build links from time to time even if link building isn’t an important part of their strategy.
Many bloggers believe that some niches are competitive enough that it’s becoming harder to outsmart the competition without building a few quality backlinks.
For instance, Carl Broadbent is a British blogger who asked an SEO company to analyze his niche website and report back on ranking against a search term. The SEO company revealed that top-ranking sites against that search term have 60 DA on average and his site needs 250 backlinks to compete with them.
What I’m saying is that I’m a big advocate of getting backlinks naturally, but in some cases, you need a little push to leap. Most affiliate marketers I know take link building very seriously, but they never compromise on the quality of the content.
You don’t need to spend money on outreach for SEO if you’re just a beginner, but if your site is taking off rather slowly due to fierce competition, then you could try out an outreach marketing strategy to see how it works out for you.
It doesn’t necessarily mean you should completely ignore on-page SEO. I’d highly recommend paying close attention to the following on-page SEO elements:
Page loading speed
#7: Add Social Media Shareability
You have to have a social media sharing strategy in your mix. What I mean by adding social media shareability is that you should create a system of maximizing social media.
You might not be aware of the power of social media posts when it comes to readers’ engagement. Have you ever heard of the phrase “social proof”?
Social proof is a public validation from the audience which puts any product or brand in the good books. People don’t share bad content because nobody cares about it. Plus, if you keep pushing hard bad content, people consider it spam and may start to unfollow you.
It’s vital to know for affiliate marketers how to leverage social media to their advantage. Clearly, shoving low-quality content down the followers’ throat doesn’t work out for anyone.
Here are four things you can do to make the most of social media:
Create compelling yet useful content:
To make sure that your content gets shared by followers, you must create helpful and effective content for the audience. A high-quality content works like a charm, for instance, you never know who comes across your content and shares it to hundreds of thousands of followers on social media. Similarly, when good-quality content gets ranked or goes viral on social media, it also brings backlinks, which plays a vital role in building site authority.
Engagement matters a lot on social media. What happens is that when someone engages with your content, their followers or friends get notified on the social media platform. Thus, it exposes your content to more people. That’s how engagement brings in more eyeballs and attention.
Make sharing easier for the readers:
Adding social media sharing buttons that are visible on both desktop and mobile versions of the site goes a long way. When a blog doesn’t have social media sharing buttons, it’s highly unlikely that most readers would go the extra mile to share the content. Sharing a piece of content through a sharing button is much easier than copying the link and title manually and then pasting it onto the social media platform. So add social media sharing buttons to your blog.
Share others’ content for more attention
Everyone shares their own content, but sharing others’ content puts you on the pedestal. When you share others’ content on social media, not only does it bring value to the followers, but it also helps the original creator of the content.
Replug is a URL shortener that provides click tracking to the users. It’s an excellent tool for bringing the audience back to your website. When you shorten an article’s link and share it on your social media, and the followers start to click-through and land on the article. Furthermore, they’ll see a small pop-up of yours that could take them to your website or profile.
So the takeaway from this step is that it’s good to focus on the keywords selection and putting out valuable content that people like to share, but it shouldn’t end here. Instead, making it easier for the audience to share your content does the trick.
Affiliate marketing success doesn’t only achieve by putting out content. Otherwise, every single affiliate marketer would have been a millionaire. One of the secrets of affiliate marketing success is assisting the audience whether it’s through a free ebook or by recommending a suitable product. Once you start doing that, you won’t be an affiliate marketing failure.
#8: Analyze the Site Performance
No matter what approach of content creation, SEO, and affiliate marketing you adopt, you would ultimately need to analyze your campaign’s performance at some point. Otherwise, you won’t be able to find conclusive evidence of what’s working and what’s not working on your website.
So it’s important to do a little bit of sniff testing after deploying the strategies, but don’t start analyzing the performance of your website after a week or so. Give a good one month before you start examining the performance.
Here are three key indicators that you should look out for in your affiliate site performance analysis:
Analyze the number of overall clicks on your links; you can use the heatmap tools as well as check out the clicks on your in-content affiliate links. If the number of clicks is rising every month, then it’s a good sign.
The conversion rate is the most important indicator to see whether or not your site is performing well. If your affiliate sales are increasing, then it means your tactics are working. In some cases, clicks increase but conversion doesn’t go up, it usually indicates that there is a problem with the audience targeting. Simply put, the right visitors aren’t landing on your website, so you need to fix your content strategy.
The number of pageviews is also an essential indicator of how well or poor your search analysis, SEO strategies, and audience engagement are on the site. When page views increase and you’re bringing the right audience to your site, you’d surely see an increase in clickability and conversion rate.
Affiliate marketing beginners must know when and how to analyze their affiliate marketing strategies. I don’t want to indulge you in the analysis paralysis, but you should analyze your blog monetization strategies once every quarter.
Did You Learn Something About Affiliate Marketing?
I have shared the lessons I learned over the course of 10 years. Had I known all these things a decade ago, a lot would have been different for me today.
That’s why I shared all these affiliate marketing strategies for beginners so passionately because I know it could turn the table around for anyone who is getting started.
I’m curious to know whether or not you’re taking away something valuable from this blog post.
Please do me a favor and let me know in the comments section.
Did this blog post on affiliate marketing help you in some way?
About the Author
Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.
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