How to Create a Perfect Small Business Content Marketing Strategy

How to Create a Perfect Content Marketing Strategy for Small Business (SMBs)

Starting a small business seems interesting, but managing the processes such as sales, accounts, and customer services all by yourself often takes away the fun.

Worst of all, you don’t have enough time to create content for marketing and engagement.

As a result, the sales start to get stagnant or decline, and most small business owners press the panic button.

They look at the online advertising options or hire someone to run ads for them. Eventually, the customer acquisition costs start to go up even if you’re getting new customers.

Luckily, I haven’t had such issues with my freelance writing career.

Do you know why?

I kept on publishing blog posts when I was struggling back in 2014. And, it turned out to be the right thing as 2015 changed everything for me.

In other words, I did some content marketing through my blog, and it worked out for me.

Now, I know what’s going through your mind right now:

“I don’t know anything about content marketing.”

“I can’t write articles; I don’t even have a blog.”

“What type of content should I make?”

“Where should I begin from in content marketing?”

“What are the new trends in content marketing?”

Folks, it’s okay if you don’t have a clear picture of content marketing.

What are we here for?

Our content team put out a ton of content to help guide businesses in managing their social media and content marketing campaigns.

I’ll help you out in crafting a perfect content marketing strategy for your small business.

Some of you might not be 100% sure about what content marketing actually is.

So here’s the brief explanation:

What’s Content Marketing?

Content marketing is a process of utilizing helpful content across multiple platforms to attract, engage, and convert the audience into loyal subscribers or paying customers.

Simply put, when you create a piece of content to put out on the internet and reach the audience whether it’s a written piece or a video or visual art, you have the power to attract and engage the eyeballs.

Businesses use this technique to build an audience, which they could convert into customers.

Before I get to a 5-step process of creating a content marketing strategy, you must know what types of content you can create to put out there:

Text: The text content refers to articles or blogs. Some experts believe written content isn’t popular anymore, but I think it isn’t going anywhere. People still search in Google and read the answers to their queries. Voice search may become popular, but even the voice algorithm works alongside the written content.

Image: Images are vital to not just the search engine optimization of your blog or website, but also to engage the visitors. Visuals tend to create an attraction, especially when they’re well-designed or contain valuable information. You can’t put together a content marketing strategy without images.

Video: Videos are wildly popular these days. Almost every major social media platform, for instance, Facebook, Twitter, LinkedIn, Instagram, and Pinterest, now supports video content. Furthermore, live streaming is a new normal in online marketing and audience engagement.

Audio: Audio is usually referred to as podcasting. A podcast is an on-demand audio episodic content that is distributed through RSS feed on the web. If you haven’t listened to a podcast, simply check out Apple Podcast, Google Podcast, Stitcher, and Spreaker platforms.

So these were the main content types that you should know as a small business owner who is interested in establishing a content marketing strategy.

Let’s move towards the cream of this blog post.

5 Steps of Creating a Content Marketing Strategy for Small Businesses

You may find different versions of these content marketing techniques all over the internet, but the gist would be pretty much the same. Take a look at those five steps:

Identify Your Market Segment

The first and foremost thing you might want to do is scan the population and find the right market segment for your business. What I mean by finding the right market segment is that it’s impossible for you to create useful content until you identify who it’s for.

Every content marketing expert raves about putting out helpful content, and it’s absolutely necessary to do so.

But here’s the catch: you can’t help them if you don’t know:

  • Who they are
  • Where they belong to
  • What their problem is
  • How you can help them

Think about it this way: you can’t sell an office chair to a waiter at the hotel.

When we hear the buzzwords like “social media marketing” or “content marketing strategy,” we tend to think of the secrets that could skyrocket our content.

The only way to make things happen for your content is by putting your content in front of the right people.

And, identifying the market segment is going to do that for you.

The question, however, is how one can identify the market segment to dominate.

Here’s the answer:

  • Understand your product inside out, which means, the better you know your product, the higher the chance to figure out what it’s right for.
  • Spy on your competitors through social media and blogs. This way, not only would you understand who they’re trying to reach out to, but you’d also be able to do something slightly different from the competition to stand out.
  • Think of the business types you could help the most. It’s crystal clear that you can’t help every type of business out there, for instance, if you’re a freelance graphics designer, a digital marketing agency might be interested in buying your service rather than a garments store. So think wisely about the business types that could potentially be your prospective customers.
  • Survey your current customers to help them better. Often, talking to your customers or asking them a few questions goes a long way. Maybe, they end up referring you to a prospect or tell you a problem that you could solve through your content. As a result, you end up reaching more customers.

The team at ContentStudio is pretty sure who their target audience is and what they need to learn.

Therefore, they always put out content on the topics that their potential customers might be looking for.

Take a look at the screenshot from the ContentStudio blog:

create a blog

So the takeaway is that if you want to build a content marketing strategy for your small business, then don’t overlook the “figuring out your target market” part of the process.

It’s essential to start on the right foot.

Choose the Right Medium to Reach Out to Your Audience

Your potential audience is out there and you know it. What I want you to do is do some due diligence before you set out on attracting the prospects through content. Most beginners get off the mark without a clear map in their minds.

Identifying the market segment would come in handy when you would have to find out where to meet your potential customers.

Remember that content marketing and social media would go hand-in-hand.

Social media is a vital source of attention and traffic for businesses. If you’re keeping social media out of the loop, it’s clearly a mistake. However, in today’s day and age, most businesses have some kind of existence on social media, but it’s still highly unlikely that the majority of the businesses would have figured out social media.

So that’s where we come in to help you navigate your social media and content marketing strategies. To sort this out, you must first find out where your potential audience exists on social media.

No matter how valuable your content is, it won’t make a difference if your audience is on Pinterest and you’re putting out content on LinkedIn.

There is no rocket science in figuring out what social media platforms your potential audience uses. Put your spy-hat on and get down to work. All you need to do is notice what’s happening around you.

If you’re a SAAS business, you might not be putting out flyers everywhere in the town. Instead, you’d go and advertise online.

ContentStudio knows about this, which is why they’re running a Facebook ad:

What’s more interesting is that they’ve mentioned the keywords like “content” and “social media” in the ad description, which showcases that they know who they want to reach out to.

Similarly, Shopify is a popular e-commerce service for creating an online store.

They have been one of the top-notch content creators in the e-commerce space.

Take a look at the selection of keywords and topics on their blogs:

online store blog

Here’s another one:

Who doesn’t love Netflix here?


Have you ever read a Netflix blog post?

I highly doubt that. The reason is exactly what I’m talking about: they know what medium to choose to engage, attract, and convert their audience into customers.

Take a peek at their YouTube channel:

small business video content strategy

The point I’m trying to make is that these online services and companies know where they could meet their target audience, and they double down their efforts in that direction.

This is exactly what you should be doing:

  • Analyze your product/service inside out
  • Understand the behaviour of your existing customers
  • Predict where you need to meet new prospects
  • Put out content on the right platform

I won’t mind if you completely ignore YouTube and Twitter, and only focus on Pinterest if you’re passionate about graphics designing and you enjoy designing Pinterest pins.

Got my point?

Folks, choose the right medium for yourself.

Zoom In on the Audience Pain-points

There is no better way to attract and engage the audience than to address their pain points. Most businesses that fail to capitalize on content marketing opportunities are the ones that don’t have a clear buyer persona in mind.

Once you’ve chosen the right medium to reach out to your potential customers, the next thing you should do is get one step closer to them to find their pain points. The conversations and follow-ups could happen anywhere on social media such as in the Facebook groups or YouTube comments or Twitter replies.

I often ask questions on Facebook, and the response rate has always impressed me. I learned through my experience that people won’t care much if you keep sharing your content on social media. They think you’re here just to spam the timeline, so they ignore your posts.

On the other hand, asking questions goes a long way, and you get to learn about the struggles of your audience.

Here’s an example of a question I asked on Facebook:

interact with content

You can look at the responses; it has gotten more engagement than any article I shared on my Facebook profile in a long time.

Here’s an example of an article that I shared on Facebook:

content sharing

Put your hand on their pulse to comprehend what they have been going through.

You don’t have to buy any fancy software or subscriptions to make it happen.

All you need is to utilize social media platforms where you interact with your followers.

Plus, try to cash in on every medium you use to get connected with loyal subscribers or customers.

Here are several ways to do so:

Send an Email Newsletter: Reach out to your email list subscribers and ask them about what they are struggling with right now. You’d certainly find two or three things that you can address in your content.

What happens is that a lot of people don’t get the point of such emails and some can’t think of anything that they can ask you. And surprisingly, when you come up with content, some of those inactive subscribers hop on and check out that content because chances are, they also have similar challenges.

Write a Status on Facebook: It’s a tried-and-tested social media engagement strategy. You can poll your audience about the problems they might be facing or simply ask them what they want you to cover in the next batch of content. You’d surely find some hints that would help you understand the pain points of your audience.

Ask in your Facebook Group: It’s imperative to have a community of your subscribers or customers on social media. Facebook group is the most viable option to build a community online. ContentStudio has its private Facebook group as well.

So you need to build a Facebook group around your business and ask about the struggles of your loyal customers or subscribers.

Make a Story on Instagram: Some businesses pay close attention to Instagram, and that’s understandable. If you’re one of those businesses, then go ahead and make a story on Instagram asking about the pain points of your audience. You’d surely get some replies that would eventually help you to reflect on the problems of your followers.

Follow a Hashtag on Twitter: Sometimes, an industry-related hashtag could lead to a segment of the audience that has a common problem which you could solve through your content. Twitter is a great way to tap on the topics and understand the challenges a segment of the audience might be facing.

So these were a few ways to find out the issues your audience might be facing at the moment.

Once you’ve figured out the pain points of your audience, you could align your content strategy accordingly to attract and engage those prospects.

Creating content without having a plan is somewhat similar to going blindfolded and expecting to reach the destination on time.

Understanding the pain points of your audience would give you a perspective that would eventually shape your content planning.

Create a Problem-solving Content

Content marketing isn’t just about creating content to sell your product. Instead, one of the fundamentals of a successful content marketing strategy is to create content that entices people to take action. It could be a tutorial that is helping the readers in overcoming a website problem or a baking video on YouTube that is educating newbie bakers on how to bake cupcakes.

You can apply different approaches to finding the problems of your audience and coming up with content topics to cover. Surveying your audience is one of the ways to do so which you learned in step#3.

Here’s another one:

Think about your search behaviour: you go to Google because you need an answer and you type in your search query and hit enter. The next thing you see is hundreds of thousands of results in the SERP. And then you click the result that seems appropriate for you.

Now get into your potential customer’s shoes and think about the way they’d be searching.

I’m assuming that at this point you have some clarity about the issues of your potential customers. So now is the time to get down to creating content that could help solve the problems of your audience.

Take care of the following things while creating problem-solving content:

  • You’re creating content on the right platform, for instance, if you’re a photographer and you’re tweeting photos on Twitter, but haven’t started an Instagram account, then it won’t work out.
  • You’re addressing the pain points of your audience, which means you’re talking about what the prospective audience wants to listen to or looking for. One of the ways to understand what your audience wants to hear from you is by looking at your most successful content.
  • You aren’t being salesy by plugging in your products every now and then. It does frustrate the audience if your focus isn’t on helping them, but instead, all you care about is selling your product to them.
  • You genuinely care about solving the audience’s problem. It doesn’t require any rocket science to figure out whether or not you care about solving your audience’s problem. If your content is helping in solving the audience’s real issues, then you’re all set. Otherwise, you need a few tweaks here and there in your content strategy.

It’s easier said than done, honestly.

You need to create content (that helps) at scale.

WPBeginner is a great example. It’s one of the popular blogs on WordPress tips and tricks.

wp beginner wordpress content blog

They cover every tiny bit of WordPress open source and create content that helps WordPress users.

If you’re a WordPress user, you must have seen or read this blog.

The essence of this whole point is that create helpful content consistently, and it’d slowly but surely make an impact.

Nurture the Audience to Convert into Customers

Building a content marketing strategy for a small business is no different than for large organizations. However, small businesses have an edge over large companies, which is that they don’t usually have hundreds of thousands of customer bases to tackle. Therefore, it gives them a huge opportunity to engage with prospects and customers.

The worst thing a business can do is publish any form of content and never engage with the audience in the comments; this rule applies to every social media platform.

Building a connection with the audience is how you establish loyalty, trustworthiness, and effectiveness. You can come up with great content, but if the audience has a perception that you don’t interact with the audience, they’d less likely to start a conversation with you.

There is no point in creating a lot of content but not setting a little bit of time to engage with the audience.

So I urge you to put some effort and energy into nurturing your relationships with your followers and subscribers; it’d only make the transition from a follower to a paying customer easier.

Darren Rowse published a blog post lately, which was all about building a community around your blog.

build community with content

If you don’t know who Darren Rowse is, then you probably aren’t into blogging much.

Darren Rowse is a popular Australian blogger who is also famous in the U.S. and UK.

Furthermore, Darren’s blog post comes in as a validation of what I just said.

Isn’t it?

Here’s another one:

content interaction

Brian Dean is the founder of Backlinko, which is a popular SEO and content marketing blog.

Not only does Brian put out great content, but he also replies to the comments.

You’ll find him replying to the readers and followers everywhere.

These influencers understand the power of engagement with followers.

When they engage with the audience, their social media posts get highlighted and pushed even further. And it doesn’t end here; when a follower sees an influencer replying to him/her and answering the question, it solidifies the loyalty.

The biggest perk of being there and communicate with the followers is that it nurtures your relationship with the audience.

Here are four popular ways to nurture your connections with the audience:

I. Build an Email List

Building an email list allows you to reach out to your audience without any paywall or restriction. Content marketing experts rate building an email list very high, and the reason is that you could lose your search engine ranking or lose your social media channels, but an active email list is something that remains with you as long as you keep it.

Furthermore, getting on someone’s email list means you’re closer to that person as compared to an average follower.

II. Establish a Facebook Group

Facebook group is one of the best community-building tools. There are many reasons for that such as:

  • It’s still available for free to every Facebook user
  • It doesn’t have organic reach problems like Facebook pages
  • It allows you to build a private community

So cash in on Facebook groups until you can and nurture your followers on Facebook under one umbrella.

III. Reply to the Comments

Replying to the comments on the blog as well as social media might not be something you’d imagine as an important element of a prospects engagement strategy, but it surely is. When you reply to your followers and subscribers, you send out a message that you care about them and value their opinions. Hence, taking a few minutes out every day to reply to the comments goes a long way.

IV. Offer Discounts and Giveaways

Discounts and giveaways attract the audience and even bring in new eyeballs. Therefore, when you’re maximizing your content marketing strategies, don’t hesitate to inject offering discounts and giveaways into your content marketing mix.

The sole purpose of content marketing isn’t to make money with your content. Instead, it begins an engagement process with the new faces and helps a business nurture them under its umbrella. One of the long-term benefits of content marketing is surely more profits. Seemingly, a successful content marketing strategy conduits a section of loyal followers into paying customers pool.

How Will You Develop Your Content Marketing Strategy?

Before started writing this blog post, I had a clear picture of a small business in mind which needs to sort out how it can benefit from content marketing.

So it took me hours and hours to write this piece of content for you.

I owe you a two-line comment just to understand what you got from this piece.

Feel free to share what you’re going to do after reading this blog post on creating a content marketing strategy.

I’ll see in the comments section.


About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

How to Use Branded URL Shortener For Brand Awareness

How to Use Branded URL Shortener For Brand Awareness

Do you ever wonder why 77% of B2B marketers agree that building brand awareness is crucial to their company’s success and growth?

Increasing your brand awareness has always been a challenging task. To grow your business, you need a set of strategies that you can implement and enhance your brand visibility. One of the best strategies for the marketers is using Branded URL Shortener, which can help you increase:

  • Brand Awareness
  • Conversions
  • Revenue

In this article, you are going to learn about how early-stage startups, businesses, and influencers are using Branded CTAs, URL Shorteners, and Bio links to enhance their brand recognition.

What is Branded CTA?

Branded call-to-action is a bridge between marketing and sales. Everything that you have done for your marketing campaign to convert a potential customer to become a paying customer depends on this key factor: Call-to-action.

Here we take an example of AdEspresso is using a clear and concise call-to-action for their banner advertisement on their blog. “Start Your Free Trial Now!” is the first thing when you look at it.

While using the call-to-action, make sure to use the CTA button color that stands out against the background color. Colors like Green, Blue, Red, Yellow, or Orange are used widely.

Let’s take a look at another example which is a summit paid advertisement from Animoto using a call-to-action along with a branded URL.

The third example for the branded CTA is from Replug which can be used to add the branded CTA to any link that you are sharing to your social media channels.

Imagine having your content shared on social channels showing the branded CTA to any visitors who clicked on this link.

What is a branded link?

Branded links are simply a short form of URL. You can easily make it memorable and share it with your audience on social media channels.

Taking an example of a branded link, the long URL is:

And after applying the branded URL shortener, it could turn into something like this:

Branded links are made up of 3 components:

Domain: Your unique brand name. e.g. cstu (a shorter version) for the ContentStudio

TLD: What you are using for. e.g. news, link, bio, etc.

URL Slug: Your unique keywords that represent your link, e.g. webinar, sales-tips, content-marketing-hacks

Why use Shorten Links in the First Place?

You probably ponder, why do I need a Branded URL shortener?

Although, I can share all of my links directly to my social media channels, then why?

Well, we got you here. So, here are few other benefits that you can reap while using a branded URL shortener:

  • You can add call-to-action to your shared links. If you are sharing someone else content with your social channels to become an authority, you can get extra traffic from your shared links.
  • Start collecting leads from your shared links.
  • Using Retargeting pixels, you can easily create a custom audience and then later convert them into paying customers using retargeting ads.
  • Track links. Especially, if you are running Facebook or Google Ads, you can measure your marketing campaign efforts using link attributes.
  • That’s not all it, there is much more that you can do by using a Branded URL shortener such as inserting UTM parameters, Changing destination URL depending on the country/region from your traffic is coming, tracking affiliate commissions.

Now, you might think, how can I create branded links for my business. That’s where Replug comes in.

How to create branded CTAs, and Branded Links using Replug

Replug – Get extra traffic from your shared links. Exciting to know?

Yes, that’s right. Replug allows you to create the branded CTAs and branded links you can use to get extra traffic from your shared links.

To get started with Replug, you need its account in the first place. You can sign up for the 14-day free trial (no credit card required).

What is a Brand in Replug?

Before we jump into creating a brand, first you need to understand what exactly is Brand.

A Brand can be your website or business under which you can create different campaigns and links. In a nutshell, a brand is a unique identity for your business.

Brands in Replug help you in managing distinct entities separately instead of jumbling all the links and campaigns in one place. 

Creating a Brand

Once you are logged into Replug, you need to create a brand and add the required information there. Here are the following steps that help you in creating a brand. 

Creating a Brand

What is a Campaign in Replug?

A campaign with Replug means that all the features with Replug can be applied on the links through the campaign settings. 

A campaign is created against a Brand and all the links are created against a campaign. This means that all the settings applied on the Brand and Campaigns reflect on the links and how they perform. 

The campaign settings with Replug include options like setting up CTA’s, third-party custom widgets, and retargeting pixels with Link shortening being a default feature with us. 

Creating a campaign

After creating a brand successfully, you need to move to the next step which is to ‘Create a new Campaign’. From there, you can choose any campaign type as per your strategy for that particular Brand. Follow the steps to create your first campaign:

Creating a campaign

How to create a perfect CTA in Replug 

Once you are done choosing the campaign features to include in your current campaign, set up CTA if you chose that in the previous step. 

Setting up a CTA is simple. You have to choose from a few options as shown below. You can choose a type from Button, Link, and a Form.

  1. Show as a Button: If you want the Call-to-Action to appear as a button.
  2. Show as a link: If you want the button to appear as a link.
  3. Show the Opt-In Form to collect leads: If you want to generate leads through your shared CTA’s choose the form option as shown in the screen-shot below.

Once you choose from any of the CTA Types, click the themes option to select any theme for the CTA from the drop-down list.
You have 6 theme options to choose from for your CTA. This relates to the appearance of the CTA over links that you share.

  • Social (Classic)
  • Social (Modern)
  • Banner
  • Exit Intent.
  • Pop-up
  • Scroll Box

Creating catchy CTAs

Once we are done with the theme and type of CTA based on our audience, we create content for the CTA as shown in the screenshot.

There are no limits to your creativity here, as you can create catchy Call-to-actions.

Why are Aesthetics Important?

You can always provide a better view of the CTA to your audience. You can contrast or match CTA with the content that you will share upon which this CTA will be visible. 

Choose the colors for Background, text, button, and button text. You can also set the position of the CTA to bottom-right or bottom-left. 

Turn on or off the pop-up sound. 

What are Branded Links and how to create them through Replug?

Once we have set up the campaign types and nature, we configure the links. It means that we enter the long URL to Brand or want to shorten it. 

Branded links with Replug have all the features and settings about links. 

Once you try to create new links, you choose the campaign against which you want to create shortened URLs. 

Afterward, you can enter the long URL that you want to shorten.

Once done, simply click on Save Link or choose from more options to configure short links according to your needs and the type of audience you are targeting. 

The few options to further configure your links are mentioned below. 

  1. Password Protected: If you want a few selected people coming across a deal, you can always password-protect that link.
  2. Link Expiry: If your campaigns are time-bounded in nature, you can always set an expiry date for your link. Your link will get invalid after that date and time.
  3. Customize Link Preview: Choose how to show the link as a post for your audience to engage more through Social Media.
  4. Customize Favicon: Just upload an image of 19x 19 pixels and the favicon of your choice is there. This increases the possibility of more conversions through CTA clicks. 

How you can use Bio-Links for your Social Profiles

Most Social networks allow you to share information and links about your business or passion which redirect your audience to your sales or landing pages. For example, you can add necessary and relevant information on the ‘About section’ with Facebook. However, with Instagram and Twitter, this is not possible as these platforms do not allow you to create or set clickable links inside the platform anywhere. 

Currently, Instagram has an option to enter a single link to your Bio and Website. “The link in bio” means the clickable URL appearing in your Instagram profile description, which provides essential information about your business and your products.

You only get ONE link on Instagram, so why not make it count by creating your page for your Instagram bio. Think of it as a landing page to direct your Instagram traffic to your prized content. These buttons link to your most requested posts, recent content, email sign-up, shoppable content, shortcuts to top hits, and more! 

A few ways to use your link in bio include: 

  • Promote a sale or upcoming discount. 
  • Draw attention to a product launch. 
  • Send people to a landing page or lead magnet. 
  • Give additional information about yourself through an “about” page. 
  • Link to your most popular product. 
  • Invite people to get involved with a competition or giveaway. 
  • Send people to a popular blog post.  

Bio Links is one of the most effective features every marketer dream of. Do you know how it works in Replug? 

Replug introduces the powerful feature named Bio links. It assists you to create a well-designed landing page or build a presence on the various social media channels in order to entertain your audience and convert them into your paying customers in all possible ways.

Replug makes it so easy for you to hold all social media links in one customized page, let the audience select their favorite social channel where they can access whatever they want, and drive more traffic towards your web page.
Here is the detailed guideline which aids you to set it up and learn how will it benefit your business.

Bio Links From Replug:Create a Stronger Marketing Impact while Social Sharing:

Measuring your branded links performance

Measuring branded link performance is the most necessary action of every marketer to understand how its brand strategy working.

We all know Brand is everything. It’s an opportunity for a marketer to remove doubt from the minds of the worried customer and answer their biggest concerns head-on to stand out in the market.

Measuring your brand link performance is not about collecting likes, comments, and leads to your website. In reality, it’s about understanding your audience’s pain points, the reasons they buy your product, create ways to blow people away with your usefulness, and make buying decisions.

For all this, you need an appropriate and powerful tool which is Replug.

Replug is an all-in-one solution for short branded link management. It helps you to create a unique brand with exclusive links to enhance your digital presence, create a different campaign for better conversion, and add a team member to monitor for managing each brand activity effectively.

It empowers you to make a better decision by analyzing your brand marketing strategies. You can also track engagement matrices against the content you share on your social media channels, measure KPIs such as click performance, conversion, visitors by country, visitors by source, and much more to build brand visibility and authority in front of the huge pool of audience.

Sharing content with your audience using branded links via ContentStudio

Sharing branded content is a great way to humanize your brand and engage with the potential audience. It helps you to lead nurturing and present your brand the way it will impress the audience’s mind that prompts them to convert to your paying customer. 

Having a brand with well-research and defined content can bring your company more leads and enhance your company’s growth. 

Now, take a deep breath and tackle with the right content, at the right time with the help of an appropriate tool. Therefore, sharing branded content is an art, but how you present it to your audience and convert them into your sales is logical. 

Here we take an instance of ContentStudio that makes it easier for you to work on your branded strategies in diverse ways which you’ve never done before. ContentStudio is a social media management tool that aids you to manage your social media channel wherever and have a dashboard where you can examine your entire social media presence under a single shelter.

Replug has been integrated with the ContentStudio. Now you can share branded content with your audience over your favorite social media channel, improve your brand perceptibility by creating sort branded links, and add appealing CTA to attract more customers’ attention to your website. 

All you need to do is to discover engaging content, share it on social media channels, change variation and add hashtags if you want to, add Replug CTA and you are good to go, Here you have a quick view of it. 

Final Thought

Branded URL is something more user-friendly and inspires the audience. It aids you to develop a connective relationship with the customers, build brand authority, get more clicks, and attention from the audience on your shared content.

By using the right tool like Replug that assists you to find a key piece to get quality traffic to your website,  which you can’t afford to miss out on.



About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Discover the "Right Topics" that Drive Website Traffic

How to Discover the “Right Topics” that Drive Website Traffic

Have you ever found getting website traffic challenges? Most bloggers struggle to get traction on their newly-built blogs. The lack of the flux of traffic means their blog content is not being discovered yet. I’d like to emphasize the content discovery of the right topics, especially how it leads to driving more website traffic.

What do most bloggers and digital marketers do when they want to drive website traffic?

They hunt for the right keywords to target through their content.

There is nothing wrong with going after the hot keywords, but when we chase the keywords, we sub-consciously build a narrative that keywords are more important than topics. So we neglect to discover the right topics, and instead, we try to find the right keywords.

What does the discovery of the right topics mean?

The concept of discovering the right topics means skimming through the pool of ideas and coming up with a handful of topics that your audience would care about.

It may sound like a simple idea that one digs deeper into certain topics and chooses the right ones. How would they know that those topics are the most suitable topics to talk about? Is there any evidence to back up the recommendation?

Most bloggers and marketers utilize keywords research tools that help them tap on the keywords that people are using in search engines. A lot of bloggers try out such tools and create content around those keywords, but a fraction of bloggers succeed anyway. The reason is that they pursue the trend without understanding the idea.

Other the other hand, if you brainstorm the idea before going all in, you’d be able to understand:

  • Does the topic interest you to talk about it?
  • Could you pursue this topic in the long run?
  • Would you be able to make a difference in others’ lives?
  • Could you monetize the traction if things work out real good?

The point I’m trying to make is that there is a difference between the “right topic” and “hot topic.”

You may be able to attract eyeballs through hot topics, but what happens next?

This is why it’s essential to have a set formula to follow through to discover the right topics to cover on the blog.

Before going further, take a look at the key elements of discovering the right topics:

Relevance with your industry is a fundamental requirement. Otherwise, you’d end up focusing on the areas that don’t even matter.

Dominance in the niche is necessary to influence the audience and step ahead of the competition. To build relationships, solve problems, and pump out a great deal of content to dominate the niche.

The methodology is an important pillar for winning at this because it depends on your strategy how early you start to succeed and how far you go with your plan.

Authority is a brand positioning you achieve when opting for the right target audience and deliver value to them, which starts to impact their lives.

Let’s dive deep into this and find out how you can discover the right topics by utilizing different attention avenues on the web:

Identify Your Engaging Social Media Posts

Social media engagement is one of the goldmines for website traffic, followers, and attention. Unfortunately, a vast majority of people don’t get this. They would rather focus on sharing their content links on Facebook and Twitter than writing a helpful status.

To make the most of this strategy, you have to dig into your social media posts and find out the top-performing social media posts. It’ll help you figure out what your audience has liked in the past as well as the type of audience you have gathered on social media channels. Therefore, you could make informed decisions about creating a content strategy and starting social media discussions.

Twitter Analytics

Go to your Twitter Analytics and look at the tops tweets and most engaging tweets in the recent past.

Let me share my Twitter Analytics with you:

twitter analytics

You can see the top tweet got 1,000+ impressions, and a mention from a fellow blogger got 17 engagement. Therefore, the total tweet impressions for April 2021 were 11.6k, which is quite good.

You can further dig deeper into Analytics and find out more details about your account.

The purpose is to find out what followers are liking on Twitter, and what kind of content is bringing in more followers.

Facebook Insights

The same goes for Facebook. What you need to do is go to your Facebook Insights section of the page, and look at the reach and engagements on your previous posts:

facebook insights

You can analyze what type of content is doing well. Mostly, videos beat every other content type, but you always have to test things out. Try out articles, images, and podcasts as well.

Targeting is a metric that tells you the audience you can choose to share your content with. You can share your content publicly or with a specific audience of your page, for example, the only people from your country.

Reach metric tells you how many people have seen your post, whereas, engagement showcases how many of them responded to your post via liking or commenting or sharing.

Pinterest Analytics

Pinterest is one of the popular social media platforms for sharing infographics and long-form images.

The Pinterest Analytics section also helps users analyze how their pins are doing on the platform.

Go through your Pinterest Analytics data and spot the top-performing pins on your account.

popular posts on pinterest

Once you know what kind of pins are outperforming others, you can create relevant pins and make the most of the momentum some of your pins are building.

So almost every top social media platform has an Analytics section to look at.

All you have to do is keep an eye on the social media analytics to find out your most popular content on the social media platforms to double down on those areas.

Find Out Your Popular Content through Analytics

The job to find the right topics for increasing website traffic is a multi-dimensional task. You would have to try out several strategies to figure out what’s the best topic to choose from. One of those strategies is going through old content and finding popular posts to create similar content.

A lot of pro-bloggers know this strategy of tripling down on the content topic that has gotten some traction among all content.

Pat Flynn from Smart Passive Income said in a podcast episode that he wants to write articles related to “affiliate marketing” in bulk form and dominate this search term in Google. He went on to share that his site used to rank for affiliate marketing related term when he had fewer article on the topic, but now his site doesn’t rank for those terms.

Knowing your popular content isn’t just necessary for the sake of Analytics, but it’s also necessary to create future content that brings more eyeballs.

You might wonder how you can find popular content through website analytics and data.

There are different parameters to figure out what posts have been popular on your blog. Let’s discuss the most important ones:

Ranked Keywords

If you have not been playing around with any keyword research tool for analyzing your ranked keywords, then you should, at least, sign up for a Google Webmasters account. Once you set up your Google Webmasters account, it’d take a week or so to get started with collecting data of your website organic traffic.

You may want to know what keywords your site is being ranked for so that you could emphasize more on those keywords and include LSI keywords as well.

Social Media Shares

The number of social media shares tells you the popularity of your content on social media. If you aren’t using any social media sharing plugin on your blog, then you’re making a huge mistake. Not only you’re stopping people from sharing your account, but you’re also wasting the chance to get those social media numbers. Try Addthis, Sharethis, or Sumo for getting social media sharing buttons.

Moreover, a social media management tool such as ContentStudio must also tell you about the popularity of your content on social media.

social media automation software

It tells you how your social media posts are doing once they have been shared through this social media management tool.

social media analytics

Once you spot the blog posts on your blog with most social media shares, analyze their topics, keywords, and titles to elicit the secret sauce for the new blog posts.

Most Commented Blog Posts

One of the signals of the popular content is the highest number of comments. Look out for the blog posts that you have published on the blog and they have got loads of comments. Readers leave good comments on the blog posts for various reasons:

  • They could be genuinely interested in the topic
  • They might have liked the piece you’ve written
  • They agree with your point-of-view on the subject
  • They learned something from your content

So if your content made a difference in their life or work, they’re going to leave a comment and say something positive to you.

Don’t hesitate to dig deeper and find out the blog posts with a maximum number of comments.

Pageviews on the Blog Posts

The total pages views on the blog posts tell you how readers and subscribers responded to your content. The higher the number of page views, the greater the popularity of your content. In case, you aren’t using any page views plugin on your WordPress site, then consider trying the “page views counter” plugin.

However, you can go through your preferred website analytics tool such as Google Analytics or StatCounter to watch out for the page views on the blog posts.

The above-mentioned methods help you identify the popular content on your blog. Finding those blog posts that have done well is half the equation. The next part is the purpose of finding those popular posts, which is to idealize the demand of the audience and create relevant content to your popular content.

Once you start putting out relevant content, chances are, you’d start to dominate the specific segment of your niche, which will ultimately drive more traffic to your website.

Uncover Your Competitors’ Keywords

Competitors are a reality and you don’t have to be scared of it. The number of competitors may increase over time, but at the same time, you must be aware of finding new opportunities to dominate. Therefore, we can say that awareness is something that could put you on a pedestal.

Now, it’s vital to understand that uncovering the competitors’ keywords is strictly for the analysis purpose.

You may not want to target keywords that a dozen competitors are already targeting for years.

Instead, you’ll be better off if you know what not to pursue beforehand.

Finding out your competitors’ keywords doesn’t necessarily mean you have to try to rank for those keywords. Instead, you can learn different perspectives of players in the same industry. Not only you can learn from their targeting strategy, but you could also discover relevant opportunities.

The whole idea of “discovering the right topics” fall apart if you ignore the competition. The reason is that you may end up picking a fight that you might not win.

There are popular keywords research tools for finding the right keywords for your website or blog. Not only do they tell you about your top-performing keywords, but they also fill you in about the competitors’ keywords.

Here are three of the most popular keyword tools to spy on your competition:

  1. SEMrush
  2. SpyFu
  3. Ahrefs

Once you have some idea what keywords your competitors are targeting, you can navigate towards different ones or look out for the relevant keywords.

There is a misconception regarding keywords is that one should target a keyword that has thousands of searches every month. A lot of starters completely ignore the competition level and pursue keywords with thousands of monthly searches, which isn’t the wisest thing to do.

Discover New Targeted Audiences

Since we have established that the right topics would lead to more website traffic so we need to grasp another idea to get even more effective results. We must look at the new targeted audiences. It won’t be something that will happen on a whim, but instead, it would require brainstorming, research, and planning.

When we set our eyes on specific keywords, we push hard on creating content around those keywords. The next thing we know, we go through our statistics and find out that we’re ranking on the second page for specific keywords.  Then, we push even harder by pumping out content, reaching out to blogs for guest posts, and trying to build more links to get on the first page.

This is where we miss out on a small opportunity of targeting the newer audience that is not very far away, and we may not have to struggle much to get them. The monthly searches, however, could be far less than your targeted keywords, but still, you can get something out of it.

I don’t say that don’t push hard on your main keywords, but I’m saying that eyeing those relevant but new audience might increase your website traffic within a short period.

To discover that new targeted audience, you can adopt three strategies:

  • Find Relevant Keywords

This methodology doesn’t require any professional-level SEO expertise to pull this off. Finding relevant keywords means going through the list of keywords and take a couple of keywords that you previously neglected.

Chances are, you’ve already found your main keywords to target, then all you need is to take a look at the relevant keywords from the very same list and select a couple of new ones.

For instance, go to your keyword research tool and type in your search term to find the keywords to target. What you’d see in any keyword search tool is that it would show you a list of relevant keywords:

All you need to do is try out a new yet relevant keyword in your content to test out the results.

keyword ideas

The above-mentioned screenshot is taken from UberSuggest.

  • Analyze Related Searches

Discovering a new audience may seem scary for beginners, but the strategies I’m sharing with you should make it easier for everyone. Have you ever seen the “related searches” in Google? Whenever you type in your search term and hit enter, you see the search results on the page, and there are related searches mentioned at the bottom.

related searches

One of the ways of finding a new yet relevant audience is to look out for the related searches in Google. Not only do those related searches help you find relevant search terms to target, but they also inform you what people need to know.

So by targeting those related searches in your content, you could tap on the new audience segments that aren’t too far away.

  • Use Similar Hashtags

What this strategy means is that you can utilize the power of additional hashtags along with your generic industry-related hashtags. You might have seen people use two or more hashtags in their tweets.

What you should do is that watch out for tweets from your industry experts and note down the hashtags that aren’t mainstream, but people are using them. Our goal is to discover a new audience so finding and using similar hashtags could do wonders for us.

For instance, I put this strategy to test on Twitter. I searched for #writingtips on Twitter and found out that people are using #AmWriting along with #writingtips.

twitter hashtags

Turns out, my strategy was already being applied which gives it a big fat validation. It means that you can always look out for the related hashtags that others are using along with the common ones and use those as well.

This way, you could put forth your content to more audiences, and as a result, you could drive more traffic to your website.

Final Thoughts

You might be producing loads of content every week and putting out great pieces on the blog and social media.

The essence of this blog post is to eye the most appropriate topics to talk about and attract the audience that would care about your point of views.

However, the caveat is to find the audiences and reach out to them, which could be resolved if we opt for the right topics to create content.

To conclude this, I’d say that the four tactics I shared were intended to preach to you the importance of your audience awareness. The more you understand your followers, the better you cater for them through your content. Plus, you’d drive more traffic to your website.

Therefore, discovering the “right topics” to talk about on social media as well as the blog would allow you to get closer to the most relevant audience you need.

What else would you add to the discussion on discovering the right topics in content creation?

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.