Replug Reports and Link Analytics

Plan Highly Focused Content Marketing Campaigns Using Replug

 Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables, Machine learning, coupled with the need for analysis and reporting, as testing new strategies and implementation is imperative to understanding successes and failures.

–  Jenn Mathews of Jenn Mathews Consulting

Emerging Technologies have a major role in revolutionizing and educating an average person. Now, people are aware and enlightened about data and its protection. Toucan Toco has predicted that 90% of the companies will have CDO’s in 2019 which will help companies communicate with their associates in a civilized manner and make better decisions for their future projects.

When you talk about data, the use and importance of reports come naturally. Data is useless when it is not observed periodically. That is why protection and organization of data are vastly being recognized among businesses.

Why is Reporting important?

Reports are used everywhere; in one form or another. If you’re not collecting and analyzing your data trends properly, you wouldn’t know what you’re doing and what to do next. Reports help you nurture your audience with a better understanding of the service you provide them and how it helps them. All these things help you move forward and nearer to your goals and vision.

Reports and business analytics provide useful data which plays a major role in the growth of an organization.

Let’s first discuss how reports and analytics drive you towards the pinnacle of PR.

Data Story-telling

Modern marketing strategies require you to be empathetic and create content that is relatable to the reader. Telling your personal stories through data and using reports for this purpose is a clever marketing tactic.

Super Content Marketing 2019 - Sweden
Super Content Marketing 2019 – Stockholm Sweden

Data story-telling is a derivative of Dataviz (also known as Data Visualization) and Business Intelligence; which support you to present your data in the most interactive and apparent way.

In 2015, Danielle Kurtzleben of Vox created a great example of data storytelling. She gave a statement ‘You don’t eat the way your parents did’ and instead of showing a year by year comparison respective of each food item, she presented it in the form of a chart that showed the shift of food consumption over the years. (Visit the link to view the complete chart).

Keep all the stakeholders aligned

Real-time reporting helps companies progress faster and monitor their activities on the go.

Irrelevant to the size of your company or the span of your stakeholders, reports are the most convenient way to conversate with your team. All the successful B2B and B2C companies prefer to compile data in reports and present their research in an optimized manner.

Pro-active measures

There is a very famous saying; ‘what doesn’t kill you, makes you stronger’. When you have a detailed report in your hands, you can measure your achievements and identify past mistakes.

This data could easily be represented in reports which would resultantly lead to a positive impact on your growth. This means, that if you keep track of all your failures, they could turn into your strengths as well.

With the help of different analytical or business reports, you can prepare for the future and easily dodge the evitable mistakes. You could get an early insight into your actions and their outcomes and plan your strategies accordingly.

Reports in Marketing

Reports have an integral involvement in identifying different KPIs which could be used in measuring the performance and progress of your marketing campaigns. These reports also help in predicting future trends by comparing different behaviors and practices of different entities.

Reports reinforce data-driven marketing; which the modern marketing methods heavily rely upon.

Replug Reports

Replug brings a great opportunity for its users to create as well as track their brands in a single place. Each of your brands and all the marketing campaigns you create for them in Replug are trackable.

Replug reports help you analyze the strengths and weaknesses of your brands and campaigns. You can measure the ROI gained by each campaign instantly, and plan your future campaigns accordingly.

The same way, these reports also enable you to detect if something is going wrong or if your campaign is not working as planned.

Depending upon your requirement, you can inspect your Reports daily, weekly, or monthly.

Let’s see how Replug Reports work and what you can get from them.

Adding Reports in Replug

As explained earlier, you can segment the performance of your brands & campaigns created in Replug and represent them in the form of analytical reports.

Replug has a whole section to cater the reports of your brands and campaigns.

Replug Reports

While adding a Report in Replug, you need to select the brands and campaigns which you wish to track. Replug creates a daily, weekly, or monthly report depending upon the frequency you choose. All of these details are entered in the pop-up form which would appear when you click on Add Reports.

Adding Reports in Replug
These reports are then sent to the email address you entered while adding your report. You can download the report in CSV format.

Exporting Replug Reports

What can you view in a Replug Report?

Replug reports let you view the following metrics of your brands and campaigns.

  • Shortened URL: Custom Replug links created for easy link tracking
  • Original URL: The original link of the webpage you used in your campaigns
  • Campaign: A campaign created for the brand
  • Clicks: No. of clicks for each replug link
  • Conversions: Total conversions as a result of your campaigns
  • Conversion Rate: A link’s Click-through rate
  • Avg. Time: Total time spent by the visitor on your link
  • Tags: Tags assigned to each campaign
  • Unique Clicks: Unique clicks received by each Replug link
  • Creation Date: The date when the campaign was created

Actions performed on Replug reports

Once your report is added to the system, you can perform the following actions on your Reports.

Archiving/ unarchiving Reports

If you want to separately store old reports which are still important to your company but they’re not being actively used, you can add them to an archive. These reports will be retained in your archive for as long as you want and you can unarchive them when you want to start using them actively again.

To add a report to archive, select it and click on the menu button underneath Actions. Click the second option that says Archive.

Archiving Reports in Replug
Similarly, if you want to view archived reports and then unarchive them. Firstly, click on the button Show Archived Reports placed on the top-right corner of your screen. Then select the report which you wish to unarchive and click on the unarchive button underneath Actions. 

If you want to view the report you just unarchived, click on the button Show Active Reports placed on the top-right corner of your screen.

Unarchiving Reports in Replug

Editing/ Removing Reports

If you want to edit some information in your Replug Reports, you could do that by clicking on the Edit button underneath Actions. A pop-up will appear where you can make changes and click on update to save the changes.

Editing reports in Replug
The same way, if you want to permanently delete a report from the system, click on the Remove button (third option in the above image).

Analytics

The trends in data analytics have drastically increased since 2015. Last year, Big Data adoption reportedly increased by 59% from 17% in 2015.

Big Data in 2019

Analytics, just like reports, help you track the current standing of your campaigns. It’s better to be safe than sorry; that’s what data analytics do to your business.

Replug links – Bulk Export

Replug allows you to track your Replug links and examine their performance by analyzing the metrics like clicks, unique clicks, and conversion rate, etc. A Replug Link is a shortened, customizable link that you can create against any URL you visit.

Now, you can export your links in Bulk and gather some useful insights on:

  • your user base; demographical data like age, gender, country, etc.
  • The type of content you share
  • The content that maximizes your audience engagement
  • The conversion rate you achieved – Click-through Rate
  • Unique Clicks

To export your Replug links in bulk, locate and click on Replug links on the top navigation bar. All of your customized replug links will appear with all the analytical data.


Click on the Export to CSV button placed on the top-right corner of your screen. A pop-up will appear where you have to select the category of links that you wish to export.

Here you can select the:

  • Brand(s)
  • Campaign(s)
  • Fields which you want to export in your CSV file. If you want to exclude the data for some fields in your exported report, you can uncheck the field’s label here (as shown in the image below).


Click on Export and your CSV file will be exported to your connected Replug Account. You can download this CSV file and use it as per your requirement.

Exporting Archived Links

If you have some old but useful links that you have archived but now you want to export them and study the performance of your links, you can do that in a few easy steps.

First of all, you have to unarchive those links. Locate & click on the button Show Archived Links. You will be redirected to all your archived links. Click on the unarchive button underneath the heading Actions (as shown in the image below)


As you unarchive your links, they’ll be shown in the list of active links which you can export in your customized CSV file.

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

9 ways Replug could be used

9 Ways Brands can use Replug to ascend their Brand Recognition

Digitization has made Brand Marketing a challenging task. There are numerous tools now which can disseminate and automate your work. But, to settle down on one tool that is qualified to accomplish your tasks, is another enigma.

Brand Marketing is like a big oak tree with many branches denoting the marketing subsidiaries. You need a tool that can address all aspects of your brand’s marketing campaigns.

In this blog, I’ll be talking about the atomic necessities of your brand’s marketing paradigms. I’d like to throw some light on Replug and how you can use it to get the most return from your efforts.

Branded Links

Branded links can increase the average CTR (Click-Through Rate) up to 39% as compared to unbranded links.

Every brand loves to create their unique identity to stand out from the rest. Having your own branded link can help you win an exclusive place in the market.

Replug remarkably creates shortened branded links to solidify your branding and mount your credibility. Branded links give an aesthetic aura to your brand which is more likely to spellbound the customers.

It’s easier to win the viewer’s trust by your authentic branded link.

Branded links are also browser and search engine friendly. A neat branded link is most likely to get ranked by the search engine as opposed to a meaningless URL.

All the popular brands have their own branded links that look very elegant. Have a look at them yourself.

  1. Red Bull uses its slogan “Red Bull gives you wings” in their branded URL. ‘win.gs’ keeps their marketing campaign consistent across all the channels.Redbull Branded Link
  2. Pepsi incorporates its brand name in their branded URL link. This link affirms the identity of Pepsi’s original website.
    pepsi branded link

With Replug, you can easily create your own branded link by adding your brand’s custom domain.

Branded Links in Replug

Email Marketing

Email Marketing is the easiest and cheapest channel to reach out to your potential customers, subscribers, and your loyal customers. No matter how many communication channels have evolved, none beats the email. 

Up until today, almost 48% of the world’s population already has an email account. Imagine the growth of your brand if you effectively exploit the email users around the world.

Email Acquisition-Replug

Replug can strengthen your email marketing campaigns and widen your email outreach. Brands can customize their call-to-actions to target a specific group of people and get them to sign up.

Replug has recently announced its Integration with third-party Email Service Providers.

You can now integrate your Replug account with your favorite ESPs. Check out Replug’s Latest Integrations to help grow your email list: Episode#1, 2, and 3.

Replug tracks the best leads for you and strengthen your third-party email lists.

Call-To-Actions Ads

Replug has the capability to attract domain-focused people by striking them with the relevant call to action ads. These call to action ads can take the best leads and escalate the consumer outreach.

Nathan Gotch of The Gotch SEO company narrates that his company’s revenue propelled from a goose egg to 161% in 6 months. One of the key strategies that won him such an exceptional upshot was using call-to-actions; making the customer experience more fluid and seamless.

Use Replug to create call-to-action ads for attracting the audience for your websites, tracking email leads and whatnot.

Replug lets you concretize your creativity and gives you a variety of options to create the best call to actions. You can choose the theme of your call to action from the options enabled at the time of creation.

For example, you can create a CTA ad to show up right when the visitor intends to leave, or create a pop-up, a banner, or more.

Create extremely captivating CTA ads using Replug and expand the realm of your brand.

Manage Multiple Brands

No matter if you are a small company with a developing business or a giant company maintaining numerous brands, you can trust Replug with every marketing requirement for each of your brands.

Replug provides you with the basic, pro, and agency plans where you can organize 1, 5, and 10 brands; respectively.

Depending on the plan you choose, the least amount of campaigns you can handle is 5.

Replug also incorporates team management by allowing the team members to define their roles and accomplish their tasks.

Replug offers

Retargeting Ads

Retargeting ads are the most powerful tool for businesses to acquire a targeted custom audience. The goal for marketers today is not to bring the audience to the top of the sales funnel but to take them down towards the end.

Watchfinder, an industry that specializes in luxury watches, noticed a 1300% increase in ROI on their ad spend. They did it by retargeting 20 groups of people who showed their intent of purchase.

Many platforms have enabled a retargeting pixel to accelerate focused-driven traffic towards your website. All you have to do is embed the retargeting pixel in your website’s code and the pixel will hunt down your potential audience for you. Facebook, Instagram, and Twitter allow marketers to retarget their platform-users.

Replug assists your campaigns by allowing you to add the retargeting pixels from different platforms like Facebook, Twitter, LinkedIn, Google, Quora; and build up your CTA ads to turn the window shoppers into actual buyers. Read more about utilizing retargeting pixels in Replug.

Retargeting in Replug

Link Shortening

Replug’s link shortener is a great tool to optimize the links you share in your social media posts. Shortened links are easier to remember and have an incredibly higher click-through rate. Links that are concise and resonate with your brand’s consistency are considered to be elegant and artful.

Often times the pages we try to access have gibberish text in the URLs. That gibberish is understood and remembered only by the browsers, not by the humans.

Imagine how cumbersome it would be if you had to share such URLs in your posts to redirect your audience. For instance, Twitter only allows 140 characters in a single post. Shortened links come in handy when you wish to share your opinion along with the source link.

Hence the declaration states that short links promote social media sharing.

Shortened links in Replug

The importance of shortened links doesn’t end here. Short Links are also vital for tracking the activities of the end-users.

Replug’s shortened links come with a facility of tracking those links and analyzing the viewers’ perception towards it. Businesses scout the usefulness of their links and sculpt their strategies accordingly.

Custom Widgets

A widget is a piece of code that defines a protocol of conduct. You add a custom widget on your website when you wish to integrate a functionality of a plugin or any third party to your product.

For example, if you own a website, you may wish to integrate a chatbot. It’s not a wise choice to build a chatbot of your own from scratch when you can avail third-party plugins.

So work smart, and collaborate with the third parties that provide fully functional features.

Leverage your Replug campaigns by plugging in the custom widgets you desire; to enrich your production.

Custom Widgets- Replug

Replug provides you tremendous opportunities to dignify your campaigns. You could use opt-in forms by teaming up with tools like Optinmonster, Sumo, Poptin, Convertful, or your own custom lead forms.

optin- Replug

It doesn’t restrict you just to the opt-ins, there are numerous other options like chat widgets (Intercom, Drift etc.), video embeds (YouTube, Vimeo, Vooplayer, Wistia etc.), Quizzes (BrandQuiz, SurveyMonkey, Outgrow etc.) or any other possible widget you can use for a website.

Detailed Analytics

Feedback and recognition are of paramount importance for us all. I am sure you agree with this statement.

Likewise, Replug provides an evaluation for the efforts you put in for your branding campaigns. Examine the factual outcome from your campaigns and measure the return on your investment.

Replug Analytics

Replug creates an Analytics inventory for you to monitor and control everything about your campaigns.

Gather an accurate analytical display of your brand’s current situation in the Analytics section of your account.

You can view the number of clicks you received for a particular link, view the conversion rate statistics and graphical demonstration of your individual brand, campaign, or links’ performance.

Replug Analytics will give you a better sense of interpreting the strategies you create. Everything will fall in a perfect circle if you are able to polish your strengths and diagnose your weak links. Replug intuitively makes you optimize your links and enhance user engagement by identifying the forthright statistics.

This will help you a lot with re-prioritizing your time, money, and other resources; and channelize your investments.

Chrome Extension

Replug’s Google Chrome extension is a real timesaver for your brand management. Instead of taking a long route, you can take a shorter detour and create a branded shortened link by adding the chrome extension.

Simply visit the URL which you wish to optimize, and click on the extension. Replug will automatically read the URL of the website and grate out the optimized link. Read more about Replug’s Chrome Extension and how to use it here.

Replug's Chrome Extension

Conclusion

Replug is built on a foundation to facilitate brand marketers to get the most return from their efforts. To earn a respectable status in the saturated industry, it is fundamental for a brand to have their own unique voice. Replug gives you that voice by making your campaigns flawless and fully effective.

Create branded shortened links for your brands to maintain consistency throughout your social crusade. Branded links add to the credibility of a brand and are more elegant to look at.

Replug lets you retarget your customers with or without your branded call to action ads. Call-to-action ads are very important to broadcast your offers to the public and gather an audience instantly.

Knowing the importance of email marketing, Replug has recently announced a collaboration with many third-party Email Service Providers. You can integrate these third-party ESPs with your Replug account and populate your lists with subscribers that are interested in your products.

Accessorize your websites with features that add to your customer experience. Replug provides you with an option to add custom widgets to your websites.

All your efforts could go in vain if you can’t monitor the results of your efforts. In Replug, you can analyze all your campaigns and prioritize your tasks accordingly.

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Replug's Integration with ESPs-3rd Part

Replug’s Latest Integrations to help grow your email list: Episode#3

Email Marketing can kick your brand up a notch.

In my previous blog, I mentioned The Top Email Marketing Influencers to follow in 2019. You can learn from these email professionals to make your email marketing campaigns more effective and more fruitful.

Be among the wise, and start using the cheapest yet the fastest way to grow your network and your customer base.

Replug offers to collect leads for you. So, if you are looking forward to getting a rush of subscribers toward your Email Campaigns, wait no more.

Integrate your Replug account with your favorite Email Service Providers and structure your brand’s growth.

CampaignMonitor

Campaign Monitor provides an easy-to-use platform for its users to design and automate emails that command viewers’ attention. Moreover, they have an award-winning customer service and provide email marketing experts’ opinion to reform your strategies.

Integrate CampaignMonitor with Replug

Connect your accounts to get the best ROI for your businesses.

And, it’s as simple as it gets. Let me walk you through the whole process.

Replug+CampaignMonitor Integration

Step#1: Locate Campaign Monitor

Go to your Replug account and go to Integrations in your Account Settings. Find Campaign Monitor in the list and connect with it.

CampaignMonitor+ Replug

Step#2: Allow Access for Connection

Replug will ask you to input your credentials for CampaignMonitor. Enter your Email/Username and Password and then press Continue.

CM+Replug Connection

Afterward, Replug will ask for your permission to access a list of things from your CampaignMonitor Account. If you agree with this, Allow Access and proceed.

CampaignMonitor- Allow Access to Replug

Step# 3: Connect your CampaignMonitor List

Once you have connected your accounts, the next step is to choose the list for which you want to collect the subscriber traffic.

Connect CampaignMonitor list s with replug

Connect your list(s) and you’re good to go.

Mautic

Mautic is an extraordinary platform that helps your relationship to blossom with your contacts. It lets you design your messages by providing a seamless and intuitive interface.

From a simple follow-up email to a complex multi-channel interactive campaign; Mautic covers it all.

Integrate Mautic with Replug

Grow your Mautic list by linking it with your replug account and collect the data of a highly relevant audience.

The connection could be done in a few easy steps.

Let’s begin!

Replug Mautic Integration

Step#1: Locate Mautic

The first step is to find Mautic among the other third-party connections available. For that, go to your Account Settings and click on Integrations. Once you’ve spotted Mautic, click on Connect.

Locate Mautic- Replug

Step#2: Connect Mautic to your Account

In this step, Replug will ask you for your Mautic’s credentials to begin the connection. Enter your Mautic Username, Password, and your Mautic Site URL. Once you’re done, click on Connect.

Mautic connection with replug

And both of your accounts are connected. Now, connect your list(s).
It’s as simple as that.

BenchMark

Benchmark Marketing Services provide the Digital Marketers an opportunity to nurture customer relationships that lead to business growth. Using this platform, you can design customizable emails for your audience and drive revenue.

Integrate BenchMark with Replug

Connect these two platforms to get more signups and expand your outreach. The integration is simple and it won’t take much of your time.

Let’s see how it’s done.

Replug BenchMark Connection

Step#1: Access your BenchMark API Key

To initiate the connection process, you’d need an API key from your Benchmark Account.

To find that, go to User Icons> Integrations> API Key. There, you’ll find your key. You’re going to use this key while connecting your Replug account with your BenchMark account.

Benchmark's API Key for Replug

Step#2: Locate BenchMark

Go to your Account Settings in Replug, and click on Integrations. A whole list of third-party integrations will be shown to you from which you have to locate BenchMark and click on Connect.

Locate BenchMark in Replug's list

Step#3: Enter your API Key and BenchMark Lists

Enter your secret API Key and click on Connect.

BenchMark API Key- Replug Connection

After this, It will ask you for the email list where you want to send your lead/subscriber information. Choose your lists and click on the Save button to connect your Benchmark Email account successfully with your Replug account.

Connect BenchMark with Replug

And, the two of your accounts are connected.

Connect with us

Have you benefited from Email Marketing?
We can’t wait to hear from you.

Share your Email experiences with us.

Let us know about your favorite tools and tips.

Let’s grow together!

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Increase Conversion Rate - Replug

11 Factors that make a high converting landing page  

What is a landing page?

An individual web page which has conversion elements e.g. catchy headlines, engaging content, call to action buttons, all strategically placed to convince the visitor to click on your offer. The offer could be anything from registration for a webinar, download an ebook, free trial of an application, requesting a demo etc.

The most common type of landing page is the sign-up landing page. It has one specific conversion goal: to encourage visitors to sign up for a service. The main aim of this page is to minimize the friction involved in the conversion.

Strategically designing these pages, keeping your target audience in mind is the key for a successful landing page. Whether it is an ad that brought your target audience here or content, there is still work needed to be done to make this click a conversion.

The following are the top design factors that you need to consider in order to optimize your PPC landing pages for the maximum output.

Relevant content meeting expectations

One of the worst things that can immediately turn off a prospective lead or even customer is a false promise or sheer meaningless click baiting for that matter. As a digital marketer, you need to ensure that the PPC ad bringing you into your landing page resembles the message on it.

Someone looking for a car insurance plan could really feel compelled to exit immediately if they see the bland homepage of an obscure insurance concern, or are bombarded by popup windows about random offers that they fail to escape out of. The example of ContentStudio page displays the singular mindset that the prospective user had in mind when landing there.

Using AMP Landing Pages

Landing pages have received a lot of facelifts in the past few years, but there was nothing significant as far as the functionality was concerned. In 2015, Google highlighted the shift toward mobile devices. It was estimated then that by 2019 almost 65% of all digital advertising will be done on mobile.

Now consider these astonishing statistics

  • The average load time of a site on mobile is around 18 seconds on a 3G connection. Around 75% of mobile sites take over 10 seconds to load
  • Conversion rates fall by 15% for every additional second the webpage takes to load.
  • Almost 40% of the visitors will leave a particular page id it takes more than 3 seconds to load.
  • Around 60% of users are unlikely to return to a mobile site if they had trouble accessing it.

From the above statistics, it can be concluded that is your page does not load fast enough, There would be a discontinuity between your ad and your landing-page, forcing the visitors to bounce.

Benefits of AMP Landing Pages

Audience Engagement

AMP landing pages load almost instantaneously.  This means your target audience is engaged as soon as they hit the ad. This way, they are more inclined towards your message, receptive to your brand’s theme and more likely to convert. This helps to increase conversion optimization many a fold.    

Maximize your revenue

As mentioned previously, the conversion rate drops by almost 15% for every extra second visitors have to wait for the page to load. AMP offers a way for you to give users a faster experience everywhere — on ads, landing pages or your entire website.

Maintain flexibility and control

Using the latest AMP landing page format enables you to retain your own branding and tooling while taking advantage of AMP’s optimized web components.

Keep the design simple and sleek

Unless you purposely want to hypnotize your prospective customer into a state of confusion, it is a good idea to keep your design clean, simple and sleek. Get rid of any unwanted clutter on your landing page. Of course, the precise design factors of your page are determined by the purpose of the page.

One of the very good examples includes the landing page for the Industrial Strength Marketing, which is crisp in its messaging and clutter-free in design.

Retargeting - Replug

The landing page gets straight to the point with the headline “ Don’t Make Me Zoom.” It is a common experience that we all face while browsing on our mobile phones.

This is not the only eye-catching feature in this page, Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event.

Retargeting Pixels - Replug

Their landing page design works great on mobile devices as well. If it is not so, a lot of the visitors might end up leaving the page.  Keeping in sync with their tagline, the people at Industrial strength marketing have purposefully made the fonts and form big enough so the visitors don’t have to zoom in in order to read the message and fill in the form.

Build custom audience - Replug

Clear visual call to action

One of the most vital factors of a PPC landing page design pertains to its goal completion: The call to action, which should be placed in a prominent way. Do bear in mind that we are only discussing the design here, so it goes without saying that the copy should be crisp and clean.

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

Call to action buttons should be prominently placed, appropriately colored as per the design scheme and must have good text readability. The contrasting call to action button of GoToMeeting website is a great example.

Branded Shortened Links - Replug

Source: Gotomeeting.com

Anticipate high visual contact areas

Closely related to the overall design and the placement of a call to action is the vital factor of estimating how the eyes of the customer will see the webpage.

A Usable World study illustrates how noticeable images and well placed and easily visible text are more likely to capture the attention of your target audience within a fraction of a second.

Consider the layout of your page design and have it tested for the most noticeable elements. Consult your web designer to manipulate design elements for leveraging this factor.  

branded call-to-action - replug

Source: Usable World

Another key concept in this regard is the use of whitespace. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

Choice of imagery

Speaking of eye contact, probably the first thing that your potential customer will notice on your landing page would be the imagery that holds the copy around it. Believe it or not, the difference in imagery can sometimes result in a more favorable response in terms of goal completion.

In the A/B version test example, the leads soared through the roof with Version B, where a more relatable image is used, creating the picture of a family vacation, as opposed to one with the landscape.

 

Retargeting pixels - Replug Replug
Version A Version B
Source: whichtestwon.com

Quite a few elements make up for a successful landing page and choosing the right imagery is one of them. Following are some guidelines that will help you select the perfect image for your landing page and increase your conversion rate.

Reflect Professionalism

It is imperative that your landing page looks professional. The images that go up there need to portray that your company is reputable and trustworthy.  The trust factor is an absolute necessity for converting for converting visitors to genuine leads

Use Enticing Images

A picture is worth a thousand words, Nowhere this is truer than a landing page. Powerful images will provoke visitors to act and click on your offer. Check out this example from Jetsetter

Drive Traffic to Blog - Replug

Less is More

In an attempt to educate the visitor as much as possible, do not overstuff your landing page. Cluttering will not help your cause. The design should be simple and elegant. Use a lot of white space in order to highlight what is important. Check out this landing page by Skype.

Optimized Link - Replug

Optimization landing page for all devices

If you are not moving with the changing times, then there is a good chance that your competition would eat up your share before you know it. It’s elementary but often ignored by companies in the haste of launching projects that it becomes embarrassing.

Your landing page must be mobile friendly because odds are that your potential customer will be reaching it on a mobile device. Not to mention that it allows you to present your page in another creative dimension. In case you missed the memo, more than half of e-commerce traffic is already driven by mobile devices.

With the immense increase in the popularity of handheld devices, if you are not optimizing for every format of screen display, you are losing potential sales.

shortened link on social media - Replug

Control user navigation

Without making your prospective customer feeling like losing control, carefully design their journey to the required goal, let it be an opt-in or a checkout. The key to doing that is to allow the user to navigate through calls to action through meaningful steps in the process.

The questions digital marketers face today is whether to remove navigation from landing pages or not?

In the above image, there are quite a few links on the landing page that may deviate the visitor from the ultimate conversion goal. Here is a great study which was conducted by Hubspot on whether or not to include navigation.

Another noteworthy concept is the 1:1 conversion ratio on landing pages.

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Deliver a fast experience

Unless you are trying to impress your manager with a metric that makes no sense, respect the time of your prospective customer. They are probably more likely to be impressed by a neat landing page experience that is not loaded with brain-eating scripts.

Page length

Ideally, you would want a short and crisp landing page, but that depends on the sort of pitch you need to craft to secure the desired response from the potential customer. It is a good idea to create varying versions in terms of page length if you believe that more information is necessary to help the user reach a decision pertaining to goal achievement.

Short Landing Pages for quick/ easy decision making

If you visit Kayak online marketing blog, you will see that the landing pages are short and to the point. If you are looking for a download form or an ebook, there is no need to over explain. You already know what you are looking for, hence the shorter pages.  Lengthy persuasion method does not work in these situations.

Optimized Link Sharing - Replug

Longer copy for transactional conversion

It is but natural that bigger and more complex decision require more explanation and content so that a person is able to evaluate the pros and cons. This is the reason we find long copy landing pages at the end of email campaigns, advertisement etc.

Crazy Egg provides a great perspective on this, emphasizing the point that more content is used to rationally justify big money decisions. Here is a matrix proposed by them that will help you determine the length of your landing page pertaining to your industry.

optimize your links - replug

Prepare A/B Test Versions

It is important to know what is working for you in order to experiment with similar variations in the future and to get better results with minimum energy and resources invested.

Always prepare the A/B versions of your landing page to determine which one attracted the best responses helping in goal completion. A/B testing could involve the evaluation of several landing page elements including, but not limited to, headings, subheadings, copy content, copy placement, text appearance, page layout, imagery and page length.

branded links - Replug

The above example illustrates choices such as using imagery instead of placing a video prominently placed where the main banner is supposed to be.

While there are no disputes about the engagement value of videos, it’s probably a better idea to stick to images in such a central layout element. This is why version A was more successful in generating leads, though you would expect more people to be engaged by a video.  

Conclusion

Keep your seld update with modern techniques in improving your conversion rate.  AMP landing pages are a big step up as far as showing landing pages on mobile devices is concerned.

Put highly relevant content and image to establish a connection between your message and product/ service.

Determine which format, long or short landing page suits your business. Design your page accordingly.

If you have other suggestion on improving landing page design, do leave a comment.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Replug's Third Party Integrations

Replug’s Latest Integrations to help grow your email list: Episode#2

Did you know that there are 3.7 billion email users in the world today? And, by 2022, this number is predicted to reach 4.1 billion. This tells us that with Email Marketing, you could reach out to half of the total population in the world. This creates an ocean of opportunities for you as a brand marketer.

According to 2018 Email Marketing Industry Report by Emma, 59% of the marketers declare that email marketing is the strongest source for ROI.

By now you must feel the need to increase your email audience?

Replug can turn the tables for your brand. Grow your email contacts by integrating with your favorite Email Marketing platforms. Replug will collect the email addresses of the relevant consumers and send them to your integrated tools. Educate your audiences and utilize them to mount your brand.

Moosend

Moosend serves Email Automation for its users. With Moosend you can automate your workflows and sync your data without any restrictions. With their online application, you can focus on enhancing your business rather than sending out emails.

Good news for you is that you can multiply your email engagers by connecting with your Replug account.

You can link both of your accounts in 2-3 minutes and enjoy the reward.

Let’s begin!

Moosend+Replug

Step#1: Find Moosend API key

The Moosend API key will enable your connection with the external tools.

Log into your Moosend account and go to Settings. You’ll find your Moosend API key at the bottom left corner. Copy this key.

Moosend API Key-Replug

Step#2: Connect with your Replug Account

Go to Integrations in your Replug Account and find Moosend in the list.

Integrations- Replug

Connect with Moosend.

Moosend Connect- Replug

Here, Replug will ask you to enter your Moosend API Key you copied in the first step.

Moosend prompt- Replug

Enter your API Key and click Connect.

Step#3: Connect your Mailing List

Next, Replug will show your Moosend E-mail lists to you. Connect your email list with your Replug Account. Replug will redirect the relevant email addresses to your connected list.

Moosend list connection-Replug

Step#4: Create a Call to Action in Replug

In this step, you will create the branded CTA using Replug. Select your campaign and start creating your CTA.

  • Select the CTA type as Form.
  • Select Moosend as your Email Service Provider.
  • Select the Account.
  • Select the email list.

MoosendCTA- Replug

Sendlane

Sendlane is another tool that automates your emails for you. They provide advanced features of Email Retargeting and Real-Time Event Tracking to optimize your email marketing. Their Email Editor provides you with a number of templates to represent your business properly.

Build up your Sendlane Email list by integrating your account with Replug. The integration is as easy as it gets. Let’s proceed with the integration.

Sendlane+Replug

Step#1: Your Sendlane Credentials

As you already know, the credentials would enable the integration with an external application. Log into your Sendlane account and check your Account Settings. You can locate your API key inside Your Security Credentials. Copy these for the next step.

Sendlane credentials

Step#2: Connect with Your Replug Account

Log into your Replug Account and go to Integrations.

Integrations- Replug

Find Sendlane in the list and click on Connect.

Sendlane Connect-replug

Replug will ask you to enter your Access token. Enter your Sendlane API Key, Sendlane API Hash, and Sendlane URL. And, click on connect.

Sendlane prompt- Replug

Upon successful connection, Replug will ask you to link your Sendlane Email list.

Sendlane Email List- Replug

Save your selected lists.

Step#4: Create a Call to Action in Replug

Your call to actions will drive email subscribers to your integrated Sendlane Account. You can refer to section 1 of this article to learn to create a call to action in Replug.

Sendpulse

Sendpulse combines all delivery channels on one platform. Not only can you enjoy their email services, but you can also broadcast your messages via Web push, SMS, Viber, Facebook Messenger and more.

Sendpulse Services

Manage your contacts by gathering subscribers via Replug and firing them to your Sendpulse lists.

The fluid integration of your Replug and Sendpulse account will save your time and maximize the results for you. Let me show you how to integrate both of your accounts.

Sendpulse+Replug

Step#1: Your Connection Token

To start with, find your Sendpulse connection token. The connection token consists of your Sendpulse unique ID and a secret key.

Go to your Account Settings and click on API.

Sendpulse token- replug Connection

Activate the toggle button to view your ID and secret key.

Step#2: Connection with Replug Account

Go to Integrations in your Replug and find Sendpulse in the list.

Integrations- Replug

Click on Connect.

Sendpulse Connect

A prompt will appear which will ask you to enter your ID and Secret Key. Enter those and click on connect.

Sendpulse prompt- Replug

These are the required steps to complete the integration.

Step#3: Create a Call to Action in Replug

Jump up to section 1 to learn how to create a call to action in Replug.

Connect with Us

You’re guaranteed a success by using any of these three tools along with your Replug account. Stay connected with us to find out more about Replug’s latest Integration in the next Episode.

If you have already used this feature, please share your experience in the comment section.

Let’s grow together!

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Increase advertising ROI - Replug

Boost your Advertising ROI using Post Click Optimization

 

Facebook ads, Google Adwords, Bing, branded call to actions, display ads and many more mediums consume humongous advertising budgets for lead generation

All this effort and yet the ad conversion rate of most valiant marketers is just 3 – 4%.  97% of their endeavors are not fruitful. WHY IS THIS HAPPENING???

The reason behind this is advertisers focus 97% of their energy in urging the user to make the leap of faith by clicking the ad. Persuasive CTA, engaging content, ad placement strategy, campaign budget, all attribute to one common cause, “Please click our ad”

Improve conversion rate - Replug
CTR w.r.t Industry, as research by Wordstream

But what happens after they have clicked your ad, How do you nurture that click to hatch as a sale.? Post-click optimization is the science that seamlessly transforms your click/ lead to a genuine sale.

Nobody wants to live in a half-finished building or see one half of a game. There are many platforms and tools that allow marketers to create an audience and target these same audiences with the correct organic or paid campaign.

Branded call-to-actions - Replug

From the above image, we can clearly see how the display ads are performing around the globe. An overall increase is seen in the average CTR but look at the figures. 1.8% CTR, globally, is alarmingly low. Imagine the amount of budget wasted by not utilizing the 97%.

What is Post Click Optimization

All activities taking place between the ad click and the actual conversion falls in the category of Post click optimization. It ensures that consumer follows the path of least resistance where they want to watch, listen, and shop—making the customer journey truly personal. The starting point of this process is an optimized landing page and ends with a personalized thank you page and an email.

An essential part of post-click optimization is the coherence between the ad and the landing. All elements of the landing page such as taglines, images, and brand coloring should be unified with the and in sync with the ad. This enables the user to establish logical consistency paving the way to the sale.

Let us see an example to probe this further

Post-click Optimization - Replug

Full Sail University is a private, for-profit university in Winter Park, Florida. It was formerly a recording studio in Ohio named Full Sail Productions and Full Sail Center for the Recording Arts. Looking at their ad copy and landing page we can deduce the following.

  • The banner ad and the landing page are almost identical w.r.t design and message
  • The background image used in the ad and landing page are same
  • The color scheme is kept consistent to ensure relevance

A similar trend should be followed in the thank you page.

Why does pre-click experience get preference

Pre-click optimization encompasses all activities pertaining to the creation of paid marketing ad campaigns using platforms such as Google Ads, Bing, and Facebook. It focuses on a single element, the ad. The ad comprises headlines, URL’s, ad copy, images, and video.

The advertising powerhouses have always focused on ad creation. This is the reason why pre-click optimization has always been in the limelight is that they developed advanced advertising and marketing techniques which have not only increased the number of ad clicks but also saved marketer’s revenue, time, and resources.

Basic elements of an optimized post-click optimization experience

Scalable creation

Scalability emphasizes the creation of multiple post-click experiences to multiply the post-click experience quickly. This technique is mostly applied to ads referring to eCommerce stores.

Picture this scenario for example, if you want to offer a black Friday sale on 30 items. It is advisable as well as sensible to make 30 landing pages, one for each item.

In contrast to this, if you have a single landing page for all of the 30 items, there is no customization, no personalization and there is a high chance of traffic clogging, that is if you are lucky.

Now use your imagination to determine which of the two strategies will have a better conversion.

Personalization

Leading the way from click to conversion, a digital marketer must keep in mind the user intent. A person who just arrived at your page and one that is about to check out, both have different intent and must be catered for beforehand.

Catering for both scenarios not only helps you personalize the user experience and but the end result i.e. conversion more likely.

1:1 Conversion Ratio

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Let’s see an example of a 1:1 conversion ratio landing page

branded call-to-action - Replug

This landing page used by “IMPACT” provides a free guide on “ How to generate more leads” to its visitors.  Following are the highlights of their landing page.

  • The logo in the top header is not linked and the page is completely free of navigation links.
  • The page is promoting IMPACT’s free guide and all the landing page elements—the headline, copy, image, and form—are relevant to the offer.
  • The CTA button is the only place the visitors can click, and it takes them to the thank you page with the free guide.

Businesses spend a lot of money, time and effort ensuring they target the right audience. It is imperative for them to eliminate off-page links and keep the visitors focused on the offer at hand.

Use of White Space  

A general tendency seen in an effort to design a powerful landing page is putting in more information. This is not true. When it comes to landing pages, less is definitely more.

A good practice used by experienced designers is the use of white space. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

Retargeting pixels - Replug

The thing about using the white space is when it is optimally used, it is barely noticeable. This is what makes using white space ever more difficult.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

A Contrasting CTA Button

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

It should be the most prominent feature on your page. To achieve that, the color of the button is your biggest ally. The perfect color would be the one that is vibrant than other colors on your landing page. The hue, shade, tint you choose should be bright, bold, and one that’s used on no more than 10% of your landing page.

Check out this amazing CTA from ContentStudio

Branded links - Replug

The critical elements are contrasting and the message is clear as daylight.

Optimized Thank you page

The final piece of this puzzle is the Thank you page. This page serves two purposes at the same time. One, it acknowledges the visitors for conversion and secondly, it gives you another conversion goal. The thank you page should include

  • A thank you note for the visitor
  • An image of the offer (usually the cover page)
  • Instructions how they can access the offer

You can also cross-sell but not in an obvious way and the offer should be relative to the actual sale. A good example is Jumshot’s landing page and thank you page.

URL Shortener - Replug

And after this the thank you page looks like.

Remarketing - Replug

The contrasting CTA on the thank you page is a perfect example of how to efficiently use the button. The first CTA gives you access to the paper.

The message below that conveys the visitor should expect an email soon.

The “Schedule a demo” button takes the engagement to the next level. This presents another conversion opportunity for the platform.

Master Post click Optimization for better ROI

To put it all in a nutshell, following these checkpoints to help yourself to better conversion rates.

  • Does your ad have a dedicated, messaged matched landing page
  • Make sure you ad clicks do not go to waste
  • Ensure a 1:1 conversion ratio on your landing pages
  • Take your time while designing the CTA
  • Use ample yet appropriate white space
  • Never forget to link a thank you campaign to your ad

If you have other techniques to increase the conversion rate, do share in the comment section.

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Replug announces its latest Integrations

Replug’s Latest Integrations to help grow your email list: Episode#1

This October, Replug gives you a little extra feast, think of it as our way of Trick-or-Treating you.

Replug has always paved ways for its users to improve their digital marketing campaigns.

Recently, we have announced 3rd party integrations to boost your email marketing. Now, you can integrate your Replug account with different email newsletter applications, SMS messaging services, and email marketing tools.

Social media revolution has introduced many communication channels to us. But, businesses use email marketing to grow their sales.

Yes, Email Marketing is still in-house!

Capterra states that with each dollar spent on email marketing, you can generate a revenue of  $44.25.

Make your own branded call to actions with Replug and request users for email subscriptions. You can forward these email addresses to the integrated email marketing tools.

Track the best leads with Replug and escalate your consumer outreach.

In this week’s article, we’ll discuss the three integrations that can change the perspective of email marketing for you.

Sendy

Sendy is an email newsletter application which helps digital marketers send newsletters via email through Amazon’s Simple Email Service (SES).

Sendy is the best tool to economize your newsletter emails to the masses.

How to integrate with Replug?

You can easily integrate the two platforms in very easy steps demonstrated below.

Sendy + Replug Integration

Step#1: Find Sendy’s API key

Sendy’s API key is the unique key which enables its integration with other tools. To find your API key, go to Account Settings. You’ll find your API key on the right side of your screen.

Your key will look something like this.

Step#2: Access Sendy’s List ID

As explained earlier, Replug collects leads and redirects them to your Sendy account. To maintain that list, Replug requires Sendy’s list ID.

Go to your Brand and click on View all lists

Replug Sendy Integration

You’ll find an encrypted List ID for your account here.

Hover over to view the complete ID.

Replug Sendy Integration

Step#3: Sendy and Replug’s Connection

Now, you have to connect these two accounts to start the magic.

Go to your Replug account and then go to Integrations.

replug Integrations

Here, you’ll find the whole list of third-party integrations available in Replug.

Click connect for Sendy.

Connect Sendy with Replug

Fill in all the details and click on Connect.

sendy form

 

Step# 4: Create your Call to Action in Replug

In this step, you will create the branded CTA using Replug. Select your campaign and start creating your CTA.

  • Select the CTA type as Form.
  • Select Sendy as your Email Service Provider.
  • Select the Account.
  • Select the email list (the same for which you entered the List ID)

SendyCTA

After a successful integration, all the email subscribers will be sent to your Sendy list.

ConvertKit

ConvertKit is one of the most popular yet simplified email marketing tools. It provides marketing automation to small-scale businesses at a very reasonable cost.

Connect your Replug account with ConvertKit today and scale your email subscribers.

How to integrate with Replug?

The integration is very easy. Let’s begin.

ConvertKit+Replug Integration

Step#1: Find ConvertKit’s API Key and API Secret

In order to connect your ConvertKit account with Replug, you need to find your unique API key and API Secret.

Go to your Account Settings. Along with your basic account information, you’ll find both of the encrypted figures.

ConvertKit Replug

Step#2: ConvertKit and Replug’s connection

To connect these two accounts, go to your Replug account and click on Integrations in Account Settings.

replug Integrations

Find ConvertKit among the list of all Integrations and click on Connect.

convertkit connect

Step#3: Enter your Information in the pop-up

A pop-up box prompter will appear.

Enter your ConvertKit API Key and ConvertKit API Secret here and click on connect.

Step#4: Create your Branded Call to Action in Replug

In this step, you have to create your branded CTA using Replug.

  • Select the CTA type as Form.
  • Select ConvertKit as your Email Service Provider.
  • Select the Account and the email list.

Sendinblue

Replug has made a handshake with another major marketing automation tool; Sendinblue.

It is a cloud-based marketing automation SaaS suite.

They provide organizations the services to communicate with their clients via email and SMS.

How to integrate with Replug?

You can easily connect both of your accounts to get the most of your marketing campaigns.

Sendinblue+Replug Integration

Let’s start.

Step#1: Find your API Key

Find the API key in your Sendinblue account.

To do that, log into your Sendinblue account.

 

The front Dashboard will appear.

Go to your personal account settings and click on SMTP & API.

Replug Integrations

 

You will be redirected to a page where you’ll find your API Key. Copy your API key.

Replug Integrations

Step#2: Sendinblue and Replug’s connection

Go to the Integrations list and find Sendinblue. Click on Connect.

Replug Sendinblue Integration

On the next screen, you will be asked to enter the API key to complete the connection.

Replug Sendinblue Integration

Choose the list that you’d like to connect with your Replug Account and press Save.

Replug Sendinblue Integration

Step#4: Create your Branded Call to Action in Replug

Create a call to action in Replug and start routing your traffic to your Sendinblue list. To create a CTA.

  • Select the CTA type as Form.
  • Select Sendinblue as your Email Service Provider.
  • Select the Account and the email list.

This is not it, we have some more exciting news for you. Wait for our second Episode to get more insights into Replug’s latest Integrations.

We can’t wait to hear from you. Share your experiences in the comment section below.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Call-To-Action For Maximum Conversion- Replug

How to Create a perfect Call-To-Action For Maximum Conversion

Did you know that the use of effective call to actions on your websites can multiply the rate of conversions for you?

Hard to believe?

Let me tell you how different companies improved their conversion statistics by simply improving their call to actions.

Some User Stories for you

Friendbuy, a company that promotes referral marketing for growth marketers, was able to increase the click-through rate of their improved CTA by 211%.

Now, that’s a huge figure.

Another striking example was set by Jason Fried, the co-founder of a software company 37Signals. His team tried different CTA variations in the quest of optimizing conversions for Highrise. And finally, they got lucky.

They observed a boost in sign-ups on the website by 200% by changing just the text of a CTA button.

You must be drooling over these figures by now and want the same for your website.

You are fortunate to stumble upon this blog. Because in this, you will walk through a journey of creating the most appealing CTAs and how to utilize them in unmasking the potential of your business.

Let’s start by understanding the nature of a call to action.

What is a Call-to-Action?

A webpage has a pool of content that has to be explored by the readers. If a motive is created for the readers, they’re more likely to stay on the page. A call to action could be used to retain the visitors on the web page. Basically, the call to action serves the purpose of answering the question, “Where do I click?”, to the users.

A call to action could be a button or a text that incites the user to click on it. It could be anywhere on your website or across other channels as well. Once a call to action is clicked, the user is redirected to your intended page.

A call to action plays a vital role in lead generation and customer conversion. Because it makes it easy for the user to browse through your website.

Your website might have won the best website award or could be a slick content source, but if your audience fails to understand the workflow, your efforts could go futile. That is why you need to cite your websites with a helpful call to actions; to help users progress through your website easily.

 

A perfect Design for your perfect CTA

The design is the first thing that you need to take care of. Because it’s the first thing the viewer is going to see. Using the right color palette and the right words can sweep your audience off their feet.

An attractive website with attractive and organized CTAs can get you the desired conversion rate.

Let’s see how you can play with the design scheme of your CTA.

Psychology of colors

We all experience and perceive colors differently. The vibe we get from different colors strums the strings of our brain and settles in the subconscious part of our mind.

Researchers found in a study, Impact of color on marketing, that 90% of the immediate judgment about a product is greatly affected by its color.

An item that stands out attracts more eyeballs towards itself. The importance of color could be magnified by this example below.

CTA color diff- replug

An ordinary alteration like a change in button color can boost conversions.
The boost in conversion was noticed by doing a very ordinary alteration; change in button color.

The red colored ‘Get Started Now’ CTA boosted conversions by 21%. Keeping this example in mind, imagine what you can achieve by changing just the color of a button.

There you go, a very simple yet a revolutionary tip can turn the tables for you.

Nevertheless, the idea is not to use blazing colors in your CTAs but the idea is to make the CTA stand out from the background.

In this example, the page is constructed on a green palette. A green colored CTA simply blends in with the background and doesn’t pinch the viewer that much. Whereas, the contrast of the bright colored CTA button adds to its captivation.

Shopify

Let’s see how Shopify grabs your attention with their CTAs. The current call to action they use on their website looks like this:

But before this, during the past few years, they had been constantly trying to improve the look of their CTA. In 2013, they advertised these versions of CTA ads.

The predominant version of their CTA till 2016 was

You can also get the maximum lead by playing with your CTAs and improving their outlook.

Smart wordplay

Overlooking your website’s call to actions is synonymous to wasting hours of effort spent into creating one. Be it the colors or the text of your CTA, it should be well thought out.

Don’t use mainstream CTA words such as ‘Buy Now’, ‘Download’ or ‘Click This’. Such boring words could destroy your conversions. Use the words that go best with the idea of your product.

Because you don’t want your users to think that you are a brain fed robot prone to go with worn convention.

Choose the words wisely!

Let’s take an example of this case study, changing one word in the call-to-action of B2B website generated a 38.26% lift in conversions.

Value by relevancy

Here the weighted value of the two words ‘Order‘ and ‘Get‘ can be measured.

Apparently, both these words are used to nudge the user to click on the CTA to buy your product. But take a look at the psychological effect these words make.

The word Order indicates what the user has to do- no anticipation for the end result is built for the user.
Conversely, the word Get emphasizes on the end result- what the user is going to get if they click on the button.

And just like the colors of your CTA, your text has to be discrete too.

There is a fine line between being unique and being extra. At the verge of being unique, don’t lose your originality.

The secret is to resonate with your product. Let’s take an example of WordPress and how they’ve shaped their CTA.

“Create a website that works for you.”
You can observe that the text of the CTA goes seamlessly with the story of the website.

So, spend some time associating your CTA with your business story.

What is a business story?; you must ask.

Let me spell it out to you.

The power of storytelling

Have you ever heard about neural coupling?

It is a phenomenon which illuminates the storyteller’s and the listener’s brain in the same areas.

You must have witnessed an unwitting attention when you start listening to a story.

A story is the compilation of events in such a manner that it reverberates maximally with our neural cells. In easier words, we ought to remember information in the form of a story much easier than plain facts.

When you are righting the text in your CTAs, the wording needs to compliment the rhythm of the story. Let the readers feel the emotions and make them empathize with your concepts.

Tommy Walker states in a blog that the purpose of the CTA is to build anticipation. The effective CTA is not created by smart wordplay, it is an insurance to the reader that your story gets better when they sign up.

Let’s take a look at the example of Movement Mortgage

Storytelling-CTA Replug

Their concise CTA “Your Mortgage. At your fingertips” is appealing enough for the user to click on the “Try it now” button.

The information they’ve provided on their landing page is neither insufficient nor overwhelming.

Value and Relevance

Even a single word can have a huge impact on conversions. A change of a single word might not hold significance for you but it can majorly affect the decision-making process of the onlooker.

Create a sense of Urgency

Fear and love are those two powerful forces that drive mountains. Love is difficult to understand, so let’s use fear in our marketing strategies.

To sell your deal, sometimes you have to use alarming words in your call to actions. Use the words that create urgency and enchant the viewer to click on it.

If you succeed in making your users believe that if they don’t click on the CTA, they’ll miss out on the hot deals. The fear of missing out will push the users to check out the deal before the time runs out.

Urgency in Text

 

Less is more

Keep things simple and unambiguous.

Simplicity brings out elegance and elegance is attractive.

If you can explain something while keeping it simple, why go down the hard path?

Simplicity could be used to sprout curiosity in the viewer’s mind which elicits them to explore more of your offerings.

Unamo, a tool for marketers, sets a live illustration of simplicity.

Less is More- Replug

You can see it in the screenshot that the words used on their landing page are quantifiable and ignite questions in the reader’s mind. And, to unveil the details, the users are invited to learn more via a call to action.

Be direct

If you own a renowned brand, you don’t need to splash unnecessary information on your website. People already know you and your specialties. So be direct, swab away all the explanation and directly introduce your user to your offer.

Square, a credit card processing tool, aces the use of CTA by direct targeting. Check out their landing page in the screenshot below.

Be direct CTA-Replug

On their website, they have taken advantage of the fact that people are already acquainted with them. Look at how sleekly they have made the use of CTAs.

People know their business and visit the website to sign up. And there it is, right in front of their eyes, they don’t have to search for it. The effective targeting and agile placement bring in the exact audience that Square hopes to convert.

Contextual Placement

Using a CTA on your website is essential but its placement is the tricky part.

A well-placed CTA is likely to gain more leads than a misplaced CTA which is not backed up by a powerful story.

Don’t we all crave harmony in our lives?

Just like that, you as a marketer should harmonize all your call to actions on your website. Create a story on your website and make the end user a part of your selling story.

A logical story will create a momentum in the user’s brain to figure out your product’s value.

To make sense to the user, everything has to be in context.

Let’s say you have a website and your motto is to promote your product. After highlighting one of your key features, invite the user to try out that feature via a CTA right below the description. This will encourage the user to click on the CTA to substantialize the concept they’ve just learned.

Make the user’s visit worthwhile so that they appreciate the sweet symphony your service provides them.

The relevance of your content with your CTA matters equally as the quality of both, if not more.

If you don’t place your CTAs in the right context, the users will be confused about their next move. Thus, they will get intimidated and bounce off of your website.

Check out how smartly Lynda’s CTAs integrate with the offers they sell.

Contextual placement- Replug

The CTA is placed right above the offered courses, directing the users to start a free trial right away. The point to notice here is that, had the CTA been present elsewhere, it would have been cumbersome for the seeker to find the CTA to move forward.

Another perspective explains that for complex websites, it’s better for the CTA to reside below the fold. ContentVerve reinforces this statement by providing us with some facts and figures.

So, according to their study, CTAs placed at the bottom of complex products and service websites gained 304% more conversion than if the same CTA were placed at the top.

This theory is not a game changer though, as the concept is to stay consistent. If you have a product that needs plenty of description for the viewer to digest, then don’t risk on skipping the important message.

Remember that the expanse of your CTA is wider than just pixels and colors, it’s about creating the psychical chemistry with the onlooker.

Call to action Replug

Customer Feedback

At this point, you pretty much are on the expert ladder to incentivize your CTAs.

The next thing to take care of; is the customer feedback. Your website should be understandable by a wider audience and should elucidate their cognitive curiosities.

Even if you have created a classic CTA for your website that withstands all the rules, you still have to rely on the end user. Because an impartial user attains an unbiased experience of your website.

Value the feedback of your customers. Make sure that your users understand the workflow of your website properly. Revise and upgrade your design to an extent that your website becomes a piece of cake for the coming traffic.

CTAs in a Blog

A Call-To-Action may defer in its guise, but the essence remains the same; i.e to lead the visitor towards their next step.

Above are some of the examples of CTAs being used in the home website to guide the visitor towards their next move.

CTAs could also be used for brand marketing as well. The use of such CTAs could easily be staged in a blog.

For example, if you’re explaining a new feature in your blog or creating a relevancy with your product, you could escort the user towards the landing page of your home website via a powerful CTA. This could be done on different channels.

CTA in a blog- Replug

Voila!
You can generate leads even when the audience is not present at your website. But how do you do it?

Replug has the answer to this question.

Branded CTAs by Replug

Replug has commercialized the concept of a call to action. You can create branded CTAs for your website that could be broadcasted anywhere across the web to the relevant audience.

Replug CTA

With Replug’s branded CTAs, you can target the relevant audience anywhere across the web and drive them toward your website. Which means an exponential escalation in your leads resulting in uprearing conversions.

You can customize your CTA by choosing the CTA type from the option pool and bolster your marketing campaigns.

Replug CTA creation

Replug provides a complete canvas for you to draw a catchy call to action from scratch. The intuitive design of the website lets you smoothly progress through the whole process.

Try Replug for free and envisage your business venture by creating the powerful call to actions for your business.

Conclusion

Discard the conventional rulings and design intuitive, more compelling CTAs for your audience.

Get them hooked with your products and services by resonating with their cognitive needs. Make your CTAs stand out by choosing smart color schemes for your CTAs. Create a story for your customers to make their exploration on your website purposeful.

The placement of the CTA is as important as its design. Carefully contextualize your CTA’s placement and make the journey of your users a seamless one.

Create benefit-oriented CTAs for your websites and multiply your conversion rate and lead generation.

A well-placed and well-designed call to action is not to be undervalued as it can stretch your business capacity to many folds.

 

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Add Custom Widgets - Replug

Adding Custom Widgets to your Website using Replug

A widget is a small piece of code that helps you perform a very specific function. This code translates to a visual entity that you can add to a sidebar or otherwise known as widget ready area on your website.  

Remarketing - Replug

Widgets are available to give design and structure control. There are various types of widgets e.g. navigation menu, categories, tag cloud, calendar, search, recent posts etc.

Plugins often add their own widgets to give users more control over the display of plugin functions. An example of a plugin widget would be OIO Publisher which allows you to add a specific banner ad zone in your widget areas by using the widget.

Adding 3rd Party/ Custom Widget using Replug

Replug now allows you to add 3rd party widgets here to use them in your campaigns. This opens a horizon of possibilities for you to include any type of widget you desire.

A great example is the use of optin forms from tools like Optinmonster, Sumo, Poptin, Convertful or even your own lead forms.

Retargeting Pixels - Replug

You can add chat widgets (Intercom, Drift or any other), Video embeds (Youtube, Vimeo, Vooplayer, Wistia etc.), Quizzes ( BrandQuiz, Outgrow, SurveyMonkey etc.) or just about any other widget you can normally use on your website.

Follow the below-mentioned guidelines to add a basic widget and integrate Drift as a custom widget with Replug.

Add Custom Widgets using Replug

Custom Widgets has been moved from the Campaign Type to Settings > Custom Widgets.

Now, you can add Custom widgets directly without going to the campaign type and can display a simple text-based view with the message.

Step1

Connect to your replug account by signing in. Navigate to settings > custom widgets which is located on the top right corner of your screen.

Call-to-Actions - Replug

Step 2

Click on the “Add Custom Widget Code” button as shown below.

 Branded Links - Replug

After clicking on the button a pop-up appears with the following fields: Name, Custom Javascript and Custom HTML.

URL Shortener - Replug

As mentioned above, let us take the example of Drift. It is the leading conversational marketing platform. With Drift, you can turn your traffic into qualified meetings using our bots.

Step 3

This step we show you how to find the javascript code in Drift. Starting off, from the Drift dashboard, which is on the left side, Click the settings gear on the left, and head into: App Settings > Chat Widget > Install.

link tracking platform - Replug

 

After that you’ll see various options, Click on the Install which is under the Advance option. Click on the JavaScript. and copy that Code and paste it into Replug  Custom widgets.

Now go to your replug account and paste that code in Custom widgets and click on the Save button, you can preview it if you want.

Branded call-to-actions - Replug

The drift chat widget is now embedded in Replug. You can verify this from the list of widgets added in you  Replug account.

Retargeting Pixels - Replug

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Online Sales- Replug

A Quick Guide to Help Increase Your Online Sales

Online sales have gradually but surely become the backbone of almost all businesses. Companies across the globe have developed attractive websites, irresistible sales and quicker check out procedures.

This surge in online sales has such a huge impact that in Q4 of 2017 alone consumers spent almost 100 billion dollars in the retail e-commerce market. No wonder why everybody wants to sharpen their online sales skills.

Empathy is the first thing to practice if you want to become the heart and soul of people. If you’re an empathetic business person, it shows that you care about the utility of the customer. If you learn to prioritize your customers above your business, you’re going in the right direction.

One thing is certain, people are smart these days. Digital media has made them aware of their surroundings. If you are not sincere with them, you could easily get caught.

It is important to address the needs of the general public so that they invest in you.

It also waters your relationship with your customers if they start thinking that you strive for their interests.

The pursuit of your target market will help you grow exponentially. I wouldn’t be lying by saying that no one cares about random ads. While browsing through social media, you see tons of ads and you just skim through irrelevant ones.

Invest your energies in those people who you think could be your potential clients. Don’t just create content and randomly spam it. Go down this road with your own strategy otherwise, your competitors will subjugate you. One of the best strategies in narrowing down your audience is via Re-targeting. You must check out this infographic published by Chango.

Retargeting- Replug

We have more for you.

Read through the article to unravel the secrets to increase online sales.

Top Drawer advice to Increase online sales

The trick of the trade is so straightforward. You have to build and implement a sales strategy that evolves with time and changing the behavior of your clients.

Your number one goal should be to direct traffic to your online business and then make sure that those who visit don’t leave without a purchase. Below are a few pointers to help you achieve just that.

As you sow so you reap

Most recently, quite a few companies have plunged to their doom because of the data breach. The average data breach costs a company about $3.6 million. Customer trust is the biggest factor in making or breaking a business. People keep coming back month after month to business/ services they trust.  

Providing false information on your website, over-committing, underperforming and breaking promises you make to your customers are some traits that are bound to make a company lick the ground.

On the other hand, having a trustworthy relationship with your paying customer ensures loyalty even if there are hiccups along the way.

But to build customer trust and win their hearts. Here are some best practices to follow.

Honor your Commitment

Do not make promises that you can’t keep. Not living up to expectations almost always backfires. Keep your word with your clients even if it sets you back a couple of bucks.

Transparency

Providing insights into your company builds a strong trust level between business and client. If customers can see your inner workings, their mind is at ease from fraudulent activities.

Customer Support

Answering customer queries and solving their ambiguities enthusiastically elevates their moral and confidence. Offer them solutions and respond to customer support questions at your earliest.

Acknowledge Shortcomings

Every business has shortcomings and once in a while, they are exposed to the clients. Do not try to cover them up, rather own up to your mistakes and explain to your clients how you will fix them.

Use trust Badges

Highlight certificates awarded to you by trusted bodies to elevate trust level. Small things like SSL certificate and similar badges are bound to cement confidence in your product.

Target Audience and Conversion Optimization

To maximize the revenue, a business must identify the target audience and mold according to their needs. Identify the problems faced by common people and try to add value to their lives.

Do your homework before shaping your product. Collect demographic, psychographic, behavioral and geographic information of your audience. Be aware of their lifestyle, opinions, activities, and interests. If you don’t care about all these things you’ll be just another joe in the market with an unambiguous vision.

Conversion optimization works on this same strategy; to become organic and evolve according to your customers’ needs. You can gather valuable insights about what your customers actually like and not just crunch random numbers.

Conversion optimization is the best way to increase your ROI. You could take two approaches to create your sales strategy.
One way is to invest time and resources in acquiring customers. But, in the long run, it could cost you much more and negatively impact your ROI. Conversely, you can give your current customers what they want and give them a chance to convert. In short, make the most out of the traffic already coming to your site rather than luring new visitors.

Psychological persuasion

Believe it or not, psychological triggers do improve your online sales. You all must have heard of the Law of Reciprocation; having the urge to help someone who has helped you in some way. That’s human nature to bloom through mutual benefit and it could be used as an instrument to strategize your online sales.

Use Reciprocity in your business, that will cast a spell on your customer to automatically like you. Give them freebies, gift coupons or surprise them by a random check-in call. Make things problem-free for them proactively.

This will propagate a seed of compassion in their head and directly or indirectly they’d want to return the favor. It’s like balancing the seesaw swing.

Let me back up the power of persuasion by telling you the story of Phillip Kunz, a professor at Brigham Young University. In 1976, he and his fellow Michael Woolcott sent Christmas Cards to random people. And surprisingly, he kept on receiving Christmas greetings from random people even after 15 years. Read this amazing compilation of persuasion strategies enlisted by Neil Patel.

Not just by reciprocation, you can win more converted customers by aiming at them via different channels. Check out 5 Powerful Psychological Triggers to Improve Marketing to Increase Sales.

Improve your Website

Improving your website means improving your customers’ experience. You have to walk on eggs while designing your website. Because no matter how fully developed your website is, if it’s not a feast for the user’s eyes, then it’s of no use.

Your website should be easy to use and should not intimidate the user.

If you don’t know how to start, you must let a tool mentor you and figure out your website’s score.

The first step is to run heat maps on your website. Heat maps are used in every discipline these days but in this context, they analyze your website. They make you see which areas of your website gets the most attention by highlighting your website in different colors.

Some top tools to help you create heat maps are Hotjar, crazyegg, and Inspectlet.

By inspecting the heat map, you can easily decide the placement of your content, Call-to-action ads, navigation bars, and buttons etc.

The mannerism in which heat maps are concluded could vary. Let me explain all of the types for you in detail

Heatmaps

You must already be aware of the heat maps by now. The area that is accessed the most is colored with bright colors.

Scroll Maps

You have written a well-organized blog post containing thousands of words and blazing information, but how to judge that the visitors actually read your whole content?

That’s where scroll maps come in handy. Scroll Maps help you identify how useful your content is from the viewer’s perspective. If the users are skimming through your post and bouncing halfway through your blog, this could be calculated via scroll maps. If the colors transit sharply, then it is an alarm for you to amend your website layout and modify your content a little.

Nielsen Norman Group identified that 80% of the visitors are focused on what’s above the fold. This instructs us to crown the important information.

Encourage people to scroll down your websites by beautifying it. Exclude all the spoilsport information that dwells on your page that does nothing but repels the visitors away.

Click Maps/ confetti

Confetti calculates the singular movement of every visitor on your webpage. A tiny colored speck is formed at the spot where the user clicked.

You can find out where the visitor clicked the most on your page and the intent behind each click.

You can see where the user clicked and if it’s a clickable area or not. Often a time, users misjudge clickable from non-clickable items and get frustrated when it doesn’t consequent to the desired outcome.

Effortless checkouts

From my personal experience, signups or any additional processes while checking out my cart, torments me. It’s understandable that it’s necessary to build your business by asking for more sign ups but that is not the appropriate time to nudge the user. This might vex away the user and affect your sales.

There must be some sports-geeks reading this article. Have you ever shopped from Nike’s website? They ask their customers to sign-up with them to avail free shipping or be able to return merchandise.

Their idea is to make their customers feel important by becoming a “Nike Member” but shouldn’t everyone be treated equally? Non-members should be sanctified to get free shipping as well.

In another perspective, Non-Nike members might feel a gush of resentment if they need to return the purchased item for any reason.

Streamline your checkout process and do not shoo off your customers when they came this far. It means very limited question fields on the checkout page and no extraneous ads.

And if it is an utter necessity of your company to increase signups, wait till the user is done with the purchase and then invite them to create an account. That’s synonymous to doing the right thing at the right time.
Module is the live example of the latter technique.

Customer Engagement via Communication

Customer engagement plays a major role in keeping your brand at the top of the ladder. Interacting with your customers personally would gain their loyalty towards you.

When the customer has invested some amount of money in your product, they expect you to empty the tank. They can compromise on anything but they feed on your responsiveness.

Do not neglect any channel where your customer has initiated conversation with you. Answer to their facebook queries, reply to their tweets, reply to them on your blog and emails.

Have you ever felt the influx of admiration after getting a response from your favorite blogger? This really has the power to assimilate influence in random people and just because of your good manners; they actually do business with you.

You can also track your engagement on social media to statistically improve your communication.

Twitter lets you keep track of your twitter activity by analyzing average tweet performance, average retweet number, and average shares. Keep an eye on the responses and reciprocate with the customers.

Live Chats

Live chats are a fail-proof and responsive communication channel. Real-time communication with the customers characterizes you as a reliable source. Even if it’s the chatbot answering to their queries, they’ll feel that they’re important to you.

And if the chatbot fails to understand their question, they may get redirected to an actual customer support representative. It’s a good deal for everybody

SmugMug, a support community for photographers, gained 94% of customer satisfaction after deploying live chat in their community.

According to an extensive study done by Furstperson, 77% of the customers are reluctant to make a purchase from those companies that don’t have the option of live chat.

A marketing Automation service provider company, Autopilot, has disclosed the secret of their exponential growth. Live chat has helped them win their customer-base from 0 to 2500,  and 21% MoM revenue growth.

The technology of Live chat has widespread not just because of its convenience. But, because of its perpetual evolution day by day.

The modern day chat messengers are intuitive, responsive and are a bargain-counter expense.

And above all, it keeps your customer happy and satisfied.

Decoy Pricing

Once again, psychology gives you a way to bait your customers.

Decoy effect, also known as asymmetric dominance effect, states that if a decoy is added as an option to the customers, they’re most likely to choose the midway object.

When the customers are given two options, it’s hard for them to make a choice. If you wish to encourage your customers to buy the expensive item, add a decoy.

Keep the value of the bait lower than the most expensive item and make sure that its price is almost the same. Most people will prefer the most expensive item that’s providing them more value, but even if they don’t, they’ll buy the bait. Which means more cash inflow for you.

Apple stepped up their strategy and created two decoys when they unveiled their iPod Touch devices.

If you look at the prices in the above screenshot, they’re offering 16GB iPod in $229, 32GB iPod in an intermediate price of $299 and $64GB in $399.
The middle option looks like the best option for the user to buy a good storage device at an average price.

Share unique content via Emails

The act of keeping in touch with your customers help you in customer retainment. Many businesses have faced plight by disregarding their customers after getting their money.

You must be aware of a famous quote by Bill Gates; “Content is King”.

Educational content is valued and appreciated by a number of people, nonetheless, that is not the only way to share your content. The number of subscribers to the newsletters is also increasing. The most recent data shows that 23% of consumers subscribe to the newsletters to get their hands on different deals.

Remember, the more attention you’ll pay to your customers, the more likely they are to become your loyal customers.

Offer a guarantee

Your customers will believe in you when you will believe in yourself.

If you stand by your product and give them a ‘Satisfaction guaranteed’ approval, a weight of uncertainty will be lifted from their heads.

If you’re guaranteeing your product then this gives a feeling that you have confidence in what you’re selling.

Even in case of a dissatisfied customer, assure them that you’re always available to adjust this inconvenience. Provide a money back guarantee or give them an option to return their purchase in case of any accidental transactions.

As a conclusion to a common observation, almost 70% of the shoppers check the returns before actually initiating the purchase.

Make a hassle-free return policy for your customers to smooth out the return process for them. Together with that, customers are more inclined to buy even costly items if you have a good return policy to offer.

Shoppers agree that return policies do affect their shopping behaviors. 27% of the consumers said that they’re more likely to buy a $1000 item from a company that offers a smooth return policy and only 10% of the people would buy such items from companies providing cumbersome or no return policies.

Conclusion

Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.

For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.

The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.

Devotedly serve your targeted audience and make the best of your time and resources.

Reciprocate with your customers and incline them towards loyalty.

Work with the latest technologies and make them believe that they’re in best hands.

Use scroll maps and heat maps to improve your website thereby improving the quality of business with your customers.

Engage with your customers via Live Chats, Emails and other social platforms.

The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.