A Comprehensive Guide on Increasing Engagement on Social Media Platforms

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

Has anyone ever told you the secret to increasing social media engagement? I bet you’ve gone through hundreds of articles about social media success but haven’t cracked the code yet. Hear me out as this article contains a secret sauce of dominating the social media space, and the good news is that anyone can do it.

Social media has significantly influenced the way we communicate, get inspiration, make buying decisions, and spend time.

One of the weird things about social media is that most of the starters want to rapidly grow on social media. When they hear the buzzword “social media,” they tend to think of the number of followers and overlook the engagement factor.

It’s a no brainer that celebs and influencers are warmly welcomed on a social media platform; all they need is to announce on a different social media platform or share it through a TV interview. Voila!

The number one reason why influencers and celebs rapidly grow on social media is the ample amount of engagement they get almost instantly.

When Jennifer Anniston joined Instagram, it took the internet by storm. Now the FRIENDS star has the world-record to her name for the fastest one million followers on Instagram.

Did Instagram know that this award-winning Hollywood actress is about to set up her Instagram account, and we need to bump it to the top? Of course, no.

It happened organically as Anniston is loved by millions of fans across the globe. The newspapers, magazines, blogs, and websites were publishing articles about her account, and it became a talk of the town.

When fans heard about her Instagram, they started searching for her official account and started following it. It didn’t end here; they also started liking and commenting on the very first picture she posted, and it went viral.

You might think it happened because she was already a celebrity, but I believe it was all the attention that led to high engagement to her account that took it off.

Since you and I aren’t famous Hollywood stars, so need to find ways to increase engagement on social media platforms and work our butt off to dominate social media.

Sit tight because I’m going to spill the beans here. I’ll share a handful of techniques that help you increase engagement on social media platforms without spending a whole lot of money.

You’ll notice that:

  • I won’t be sharing any rocket science formulas to grow on social
  • My tips would include practical and actionable tactics
  • You won’t have to spend a ton of money on social media to get followers
  • The strategies may look mundane, but they work if you stay persistent

So without any further ado, let’s take a look.

Increase Your Social Media Engagement: Here are 6 Ways to do so

Let’s dive deep into these social media engagement tactics:

Ask Questions

Social media engagement happens when followers get excited to respond to your post, and they’d only be excited about the stuff that’s relevant to them or they know about.

Have you ever noticed that we stop scrolling the social media platform’s feed when we see something relevant?

If you’re passionate about dogs, you might not care about bicycle tires. However, if you stumble upon a video about dog training, you’d immediately play and try to pick the brain of an expert.

If you pay close attention, then you’d understand that it’s the fundamental point of increasing social media engagement. Therefore, asking the right questions would unleash the social media attention that you’re hoping for on social media.

I once asked about the video editing software my Facebook friends are using and the post got a ton of replies:

This kind of attention and engagement doesn’t happen when I share a blog post link on Facebook. So it shows asking questions is an excellent strategy for starting a conversation on social media.

Am I only the one who thinks asking questions is good? To find the answer to that question, I went to Twitter and started scrolling through the timeline, and I found this tweet:

Rebekah Radice is a social media influencer, expert, and strategist. She also asked a question in her tweet. Look at the number of replies and likes on the tweet. It shows that asking questions is an ice breaker, especially if you’re trying to improve engagement on social media.

Create Polls

Social media engagement is a bit more subjective to each user. A piece of content might attract PERSON A, but it might be irrelevant to PERSON B. Therefore, surveying the audience from time to time can help us understand our audience better.

I learned that polls are a great social media tool available on all mainstream social media platforms. What they do is that they motivate people to click and get engaged without being pushy. You must have seen a poll on almost all of the major social media platforms.

One of the reasons why creating polls on social media could increase engagement is that polls standout pretty easily. We’re talking about an abundance of tweets or Facebook posts here, and when a poll shows up, it easily sifts through the noise and start attracting the audience.

I have multiple YouTube channels, and a lot of followers follow me across all channels. So I decided to survey one of my channels to help design my YouTube content strategy for 2021. Here’s the screenshot of the poll I created in the community tab of my YouTube channel:

You can notice that the majority of the responders were interested in YouTube content creation. It got me thinking to double-down my efforts on creating YouTube-related content.

Diego Oquendo is an entrepreneur; I found his poll on LinkedIn while scrolling through the timeline:

Here are three takeaways for creating polls on social media for increasing social media engagement:

  1. Brainstorm a bit on the poll subject before moving forward with it so that you could come up with the most appropriate question to ask.
  2. Provide the audience with multiple yet relevant options to choose from to get the best results. You should have at least three or more options in your poll.

III. Don’t judge the poll results too quickly; give it a good week or two before you conclude.

Creating polls would showcase results slowly but surely. Don’t chicken out if you don’t see loads of responses on the poll immediately. Learn a lesson and come up with a better poll next time.

I learned that sharing blog posts or YouTube videos on Facebook, Twitter, and LinkedIn starts to look spammy at some point, and people are less likely to respond to the mundane content.

So creating a poll once in a while would be an excellent strategy to mix things up and increase the engagement on social media over time.

Repurpose Content

Content repurposing means taking a piece of content and transforming it into another type of content using the same information. It has become a popular content creation hack among digital marketers and bloggers as it’s hard to consistently put out fresh content.

Therefore, repurposing allows us to put out content in some shape and form as well as it also helps us build a following on different social media platforms.

When brands and entrepreneurs hear about repurposing content, some of them don’t follow it. Perhaps, it’s because it doesn’t get discussed as much as it should be.

Don’t be afraid of content repurposing. Most people find creating original content difficult, and there might be many reasons why they have not been able to create content such as:

  • They don’t know their strengths
  • They don’t come up with great ideas
  • They don’t understand their target audience
  • They are confused about the right niche
  • They get stuck between the content types such as text, video, and audio

I have been an admirer of content repurposing for a long time. Back in 2018, I posted a book review on my YouTube channel. Later on, I used the review video to create a blog post on the blog. This way, I was able to put out two pieces of content.

Take a look at the screenshot below:

I took the embedded code of my YouTube video, wrote a brief blog post, put the embedded code into the blog post, and voila.

The story doesn’t end here; I have repurposed blog posts into infographics as well.

Check out this infographic, which was designed for my Facebook profile:

You can see the blog post URL on the footer of the image. Not only am I putting out a new infographic on Facebook, but I’m also directing the audience to the blog.

The point is that content repurposing could be very useful when you’re trying to increase social media engagement.

Mention an Influencer

Most of us follow influencers in our industry or niche, which is necessary to keep up with the latest trends and techniques. However, we don’t know how to leverage a connection with the influencer.

First things first, you should know you may have to invest your time, energy, and money into building a connection with the influencers.

It doesn’t mean you would have to spend thousands of dollars to invite an influencer for a personal one-on-one session or something. What I mean is that buying a couple of $15 books or attending a few seminars or else sharing their content continuously would do the job if you know how to do it. And, I’m going to teach you how to do it.

The easiest way to get noticed by an influencer is by understanding his/her core values and spreading the word about them. If you’re a blogger and you agree with an influencer on some common agendas, you can quote the influencer in your articles. If you’re a YouTuber, you can give a shoutout to an influencer’s channel or book.

However, there is a caveat, if you’re doing it just to get attention, you might not be able to pull this off. On the other hand, if you genuinely believe in what you’re saying, you won’t stop highlighting the influencer in your content, and eventually, you would get noticed.

There is no secret recipe to get the attention of the influencers, but if you keep the following key elements of influencer engagement in mind, you can win their attention:

  • You must thoroughly study the influencer’s content before you speak about it
  • You won’t get a response if you’re being negative about the influencer
  • If you’re just doing it for the attention, it may seem fake and unauthentic and won’t work
  • The persistence often pays off in winning the attention of the influencers

Here’s an example:

I was once reached out by the outreach team of Tony Robbins and they referred to the blog post in which I mentioned Tony Robbins’ book Unlimited Power. It was one of the best books I’ve ever read. So I went on to praise the book, but I didn’t pay attention to linking out to the Tony Robbins’ website.

Therefore, his team reached out and thanked me for talking about the book, and requested me to add a link to that blog post. And, I did it at their request.

The takeaway from the example is that I didn’t mention Tony’s book to get an email from the outreach team, but rather, I wanted to solidify my message by adding an authentic source.

Simply put, if you want to increase your social media engagement, then engaging the influencers is a great way to go about it. What you need to do is to take the following steps:

  • Choose a handful of influencers that you agree with
  • Follow them everywhere on social media and blogging platforms
  • Show up in their comment sections on the blog, Facebook, YouTube, and pretty much everywhere
  • Link out to them in your blog posts or talk about them in your YouTube videos
  • Mention or tag them when you share your content in which they’re mentioned
  • Share their content without any expectations whatsoever

What would happen eventually is that when you keep doing this for a while and don’t ask for a return favor, your name or face or brand would start to get familiar with them.

The next thing that might happen is that out of hundreds of comments, they might reply to your comment along with a couple more. At some point, they might share your content in which they’re mentioned. Once this starts to happen, you can expect a lot more attention and engagement as compared to the past.

Even if you don’t see a major change in the vanity metrics, you still got yourself a story to talk about and engage your existing audience.

Folks, mentioning an influencer you admire or follow could go a long way if you’re patient and authentic.

Try a URL Shortener Tool

Some of you may have used a URL shortener tool for trimming your long URLs for social media sharing. And here we are discussing this in a blog post about increasing social media engagement. You would think what good a URL shortener tool would do for social media engagement besides making the URLs look short and clean.

No wonder you’d be surprised, but hear me out first. In my defense, I’d say that it’s partly true that a URL shortener is mainly used for trimming down the URLs to look short and beautiful. However, I’m not going to discuss an ordinary URL shortener tool; you’d be baffled to hear what this tool can do for you.

Replug is my go-to URL shortening tool that doesn’t just shorten the URLs, but instead, it also brings the visitor back to your website or social media channel.

Therefore, when you use this tool for shortening a third-party article for sharing on social media, it creates a funnel to bring those visitors back to your site.

Here’s how it works: when you create a short URL of your friend’s article and share it on social media, it generates a tiny pop-up snippet of your site or social channel for the visitors to click-through and comes back to your platform.

So you aren’t just sharing others’ content, but you’re also infusing your website URL along with others’ content without being pushy.

Benefits of Replug

Custom Branded URL

Replug allows you to integrate a custom branded URL to your account, which enables you to use your short URLs for your social media campaign. For instance, youtu.be is a custom branded URL of YouTube.com.

Retargeting Clickers

This URL shortener doesn’t just trim your URLs for social media sharing, but it also helps in social media marketing. Retargeting the audience that clicked on the links is a huge plus of Replug. Capitalize on this opportunity to engage the audience and bring them to your platform through retargeting.

Call-to-Action Button

One of the best features of the Replug tool is that it provides users with an opportunity to add a CTA button on the pages that are being shared. What happens is that when a visitor clicks on the short URL you generated and shared, the visitor sees a clickable popup that displays the Replug user’s brief information, which could eventually drive visitors to the user’s website.

Performance Tracking

Measuring the performance of any marketing campaign is essential to moving forward in the right direction. Replug has a performance tracking feature that gives users insights into the links’ clickability to keep track of their social media engagement.

Chrome Extension

Replug has a Chrome extension that makes it easier for the users to add shareable links to the Replug account, and it makes social media management a lot faster.

All-in-One Bio Link

One of the coolest things about Replug is that it could replace your Instagram bio link with an all-in-one bio link. You can create a page that has all of your social media links and generate the short URL for the page to add to your Instagram bio. It could massively increase your social media engagement on all major platforms you use.

I once wanted to try a different URL shortener but didn’t subscribe to it for some reason. When I found out about Replug, I instantly signed up and started testing it.

I can say with confidence that the features Replug offers can increase social media engagement over time.

Use Video Content

I have said this a million times and I’m sure you have heard over and over again that video is vital to get attention on social media. Some of you might be paying attention to YouTube and Facebook videos. Let me burst the bubble; it’s not enough.

If you want to increase social media engagement through videos, you have to milk every social media platform that supports video content. Most users underestimate LinkedIn, Pinterest, and Instagram for video content. What if I told you that must upload videos to these platforms to get more engagement?

The chances are, some of you haven’t thought about putting out videos on these platforms. Go to your LinkedIn timeline and start scrolling through; you’d notice that a video would show up after every 5 to 8 posts.

I have been noticing a video trend on Pinterest for quite some time. Now I’m planning on focusing on vertical videos for Pinterest too. The best part is that you don’t have to put a lot of effort into creating a Pinterest video; a lot of users use the same strategy of pin designing into creating video pins for Pinterest.

When it comes to videos, Instagram isn’t far behind. Go to your explore page, and I’m sure you’d find videos along with picture posts.

Most people are afraid of facing the camera and putting themselves out there. If you have been feeling stuck at this phase, then just go ahead and do it anyway. It may look scary, but that’s the only way to move forward. You should know that everyone makes a few bad videos before they start making better videos.

One of the perks of putting out video content is that it gets easier for some people to consume video as compared to articles. It won’t be easy, but the upside of putting out videos is so massive that you can’t imagine. Once you start to reap the benefits of video creation, it will easily overshadow the fear of putting yourself out there.

We want to increase social media engagement, and videos can be a very digestible form of content for the audience unless you don’t know much about the topic or put it out in front of the wrong audience.

How Would You Increase Social Media Engagement?

It’s easier said than done. Anyway, I tried my best to share strategies that have helped me increase social media engagement across multiple social media platforms.

Get to know your target audience and come up with compelling content to offer to the audience. Once you crack the code of creating enticing content and putting it in front of the right audience, you’ll be baffled to see the outcome.

The tactics I shared with you are tried-and-tested as I have been blogging since 2008 and learning something new ever since.

Had I known some of these secrets earlier, I would have made a fortune.

Anyway, Robins Sharma put it this way, “there are no mistakes in life, only lessons.”

It all comes down to this question:

How would you increase social media engagement?

Let’s talk in the comments section.

Author Bio:  Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

How to Bring Visitors Back to Your Website

How to Bring Visitors Back to Your Website (Without Being an Expert)

Most bloggers and website owners spend their energies on finding new ways to bring visitors to their websites. They use all sorts of channels such as social media, organic search, direct traffic, and online advertising to land more and more new visitors. However, the majority of them don’t pay attention to bringing previous visitors back to the website.

If bringing visitors back to the website never crossed your mind, then it means you haven’t done anything significant to make that happen. You surely don’t need to be an expert to understand that you have been missing out on a lot of opportunities just by not focusing on bringing visitors back to the website.

Before we dig deeper into the tactics of bringing visitors back to the website, I want to make sure that you’re pretty clear on the type of visitors we’re discussing. We’re essentially eyeing the website visitors who have been to your website or blog at least once.

The whole idea is to push the visitors (that have been to your website) through strategies to win them over. Our goal is to ensure that they don’t forget your website and somehow end up checking it out again.

It’s true that the possibilities to engage and attract social media fans, blog subscribers, and look-alike audiences are endless. All it takes is a set of right strategies in place to make things happen.

There’s something you might be wondering: why we need those visitors back?

Let’s discuss that first, and then, I’ll share several ways to bring visitors back to your website.

Why Do We Need to Bring Visitors Back to Our Website?

Let’s use this section as a reminder that whatever end goal you have in mind for your website, it won’t happen until people don’t visit your website more often. A company that doesn’t sell online would also like to attract visitors, just like an e-commerce store that sells online.

To put this question out of the way once and for all, I should address it now. The reason I’m raving about bringing people to the website is that it starts an engagement process. When visitors land, the activity begins, which could convert:

  • Readers into subscribers
  • Visitors into leads
  • Prospects into customers

If someone builds a public website and doesn’t strive to get visitors through all means, and the website has no activity whatsoever, then there is no point in creating it.

A website is built with one of the following missions in mind:

  • To build a business identity
  • To share the company’s mission
  • To strengthen the PR campaign
  • To achieve the marketing goals
  • To aware prospects about the products

So there is always a possibility of an action to take place when visitors land on the website unless the website doesn’t push people away. Most business owners are naive, and they no idea what to expect from their business websites. So keep on leaking the leads and prospects as their websites aren’t optimized for conversion.

Therefore, it’s crystal clear now that why do we need to bring people to our website. They could be existing fans as well as first-timers. It doesn’t matter, though, as far as they’re relevant to the industry and interested in our content.

Let’s focus on how we can achieve this.

Here are five ways to bring people back to your website.

  1. Write an in-depth social media post

    Social media organic reach has significantly dropped over the past few years, especially if it contains a link. Since blog posts or website links force users to leave the social media platform and land somewhere else so social networks don’t like it.

    Sharing an article link does look spammy, anyway. Users don’t pay attention to it unless it’s a compelling piece of content. I’ve seen organic reach dropped for links over time, but I have seen influencers and social media experts change their strategy. They provide value upfront on social media and also offer something else over at their platform, such as a blog.

    Here’s the example:
    Write an in-depth social media post

    You can see an in-depth LinkedIn post that shares a vital tip for gaining motivation and staying calm during the pandemic. You can see the author of the post has tried to convey the message with a meaty post and also shared a link for more details. Furthermore, you can see the number of likes and comments on the post.

    The secret of winning attention through writing an in-depth social media post is the delivery of value with no strings attached. When you offer something valuable without pushing people to leave the platform, they’re likely to consume the content there and likely to visit your website for more value.

    So don’t underestimate the power of writing valuable and in-depth social media posts that could not just bring your subscribers back to the website, but also attract new eyeballs.

  2.   Point YouTube viewers to your blog posts

    One of the best ways to bring visitors back to your website is by highlighting the relevant blog posts in your videos and adding the respective links in the descriptions. Video content is crucial to your social media marketing success. Therefore, the existence of YouTube is inevitable. The upside of putting out video content on YouTube is that you can point the YouTube audience to your blog posts and that would bring visitors to your site.

    You don’t need to be pushy about this as the audience clicked-through your video to watch content rather than navigating elsewhere. But it doesn’t hurt to drive your audience to a relevant written piece once in a while.

    You’d find hundreds of thousands of YouTubers who have been using this strategy to engage the audience, building an email list, and driving website visitors from YouTube.

    Damian Keyes, for example, is doing the same thing.

    Take a look at the following screenshot:

    Point YouTube viewers to your blog posts

    He’s using YouTube content and description to drive the audience to his music business academy.

    If you’re really want to make the most of this strategy, you must pay attention to creating good-quality videos that help the niche audience, and then you can push them to visit your websites.

  3.  Publish a free ebook 

    Have you ever noticed some top blogs and websites offer free ebooks? They mostly do this for list building and partly for engaging the audience. What if I told you that you can use a free ebook to bring visitors back to your website?

    Sure, it won’t be a quick fix as publishing and offering an ebook may take some time. The most important part of this strategy is to come up with an enticing ebook. You got to hire a freelance writer or talk to your in-house content writer for writing a compelling ebook. A lot of companies don’t necessarily limit their opt-in bribe to tutorial-based ebooks. Instead, they also publish industry reports and checklists to spice things up.

    The goal is to push readers to take action by offering something interesting. When visitors find a free ebook appealing enough, they go ahead and click-through to download it. And that’s where it starts an engagement activity on the website, which leads to spending more time on the site. Plus, you get a chance to bring visitors back to your website; I’ll explain it in a moment.

    You might not have heard that you can use this free ebook opt-in bribe strategy to bring website visitors back to your website. Let’s shed some light on it: since you’re offering the ebook for free and not charging for a valuable piece of content, you can link out to your articles or website pages in the ebook.

    Furthermore, an ebook could be a PDF book, report, or a tutorial that the audience might be interested in checking out.

    The team at Social Media Examiner knows this trick.

    They’re offering a social media marketing industry report using the opt-in bribe strategy:

    . Publish a free ebook

    It’s highly unlikely that they won’t be mentioning their links in it.

    So the takeaway from this example is that we can use free ebooks distribution as a way to attract and bring the audience back to our website.

  4. Establish an Instagram link strategy 

    One of the ways to learn social media strategies is by observing social media influencers and top bloggers. They usually don’t leave money on the table, meaning they try to use every option available at their disposal to engage the audience.

    Instagram has a handful of options that could be used to bring people to your website. I’ll walk you through each and every option that you can try out so that you can establish a complete Instagram link strategy even if you’re getting started on the platform.

    Here are four major areas of adding a website or blog post link on Instagram:

    1. Profile Bio: Anyone can add a website URL to his/her profile and point the audience to the website or blog link through different means. You must have heard or seen “link in the bio” text somewhere on the platform.|
    2. Story: Instagram accounts that have over 10,000 followers or which are verified can add links to their stories. The audience can swipe up to check out the website link they added to their story.
    3. Caption: The caption can have a short branded URL along with the post description and hashtags. You better use a URL shortener like Replug to shorten your blog post links to share in your Instagram posts. Furthermore, point the audience to the blog post short link in the description as well as a comment of the very post. The caption links won’t be clickable, but people could check them out as they won’t be hard to remember.
    4. IGTV description: You can add your website link to the IGTV video description, and it could drive visitors to your website. IGTV is one of the most underrated video platforms on the internet. You can harness the power of Instagram video by putting out up to one-hour long videos. As far as the link of your blog post is concerned, if you click on the IGTV video title while playing the video, the description appears from the top, and that’s where you got a clickable link.

    You don’t have to undermine this social media platform even if you don’t have 10,000 followers to unable the swipe up link feature in the story. Instead, try out other ways that can also drive website visitors to your website.

    Let’s take a look at a few examples:

    Iamafoodblog is a popular food blog that shares recipes.

    They have a fantastic Instagram account where they share food photography.

    The best part of this example is that they do what exactly I was talking about earlier.

    Look at the description of one of their recent posts:

    IGTV description

    They’ve added the blog post link along with the caption.

    Similarly, NYTCooking is another famous Instagram account:

    IGTV description

    They, like, other top Instagram accounts, use Story to drive website traffic.

    Here’s another example:

    Sarah Wayne Callies uses the profile bio to share her website URL:

    IGTV description

    She is a famous American TV actress and movie star.

    So if these top Instagram accounts and celebs have an Instagram link strategy in place, then why don’t you have it?

    Now it’s time to use Instagram to drive website visitors. It doesn’t matter whether or not they have been to your website; try to send some visitors to your website.

  5. Send an email newsletter

If you have an email list, but you aren’t using it to drive website traffic, then it’s a shame. The email subscribers opted-in to receive emails from you, and you have an excellent opportunity to bring visitors back to your website.

The email subscribers signed up because they’re interested in your product or content in the first place. So don’t shy away from sending the latest updates and blog content.

Sending too many emails every month may indeed annoy them, and that’s not what we want. However, a couple of emails in a week shouldn’t be a bad strategy. You can always adjust according to the response you get from the audience.

If you go through your email inbox, you could see a ton of emails (that are the latest blog posts) sent to you as email newsletters because you opted for it.

Take a look at the email newsletter from American Kennel Club:

email newsletter They also sent a blog post to the newsletter subscribers.

As a result, there would be hundreds of thousands of subscribers that would open up the email, and a lot of them would visit their blog post. Hence, they’d be able to drive a lot of visitors back to their website.

If you haven’t started building an email list, then it’s time to take it seriously. Digital marketers and pro-bloggers highly rate email list subscribers as they’re the visitors that want to listen to you.

Are you ready to bring visitors back to your website?

It’s essential to be on your toes if you want to bring visitors back to your website. I’ve shared five tactics, but I’m sure there are a ton of strategies out there that you can use.

The exciting thing is that when you strive to achieve something and start exploring, you could stumble upon new ways along the way.

I’ve learned an important lesson after blogging for over a decade that if you don’t put effort into something, you can’t do it.

The premise is that if you want more visitors to your website, you got to try every possible method to get visitors. For instance, you can put out content, engage on social media, advertising content, build relationships, and solve problems. In the digital marketing space, whatever you’re trying to achieve, you have to ensure that you’re offering more than you’re taking.

Attention could be the easiest thing to get or the hardest part of the job. You must have known someone on social media who grew followers on social media without knowing much about social media growth. The reason is that they deliver something even intentionally and people bought it.

The methods I shared to bring visitors back to your website are tried-and-test by internet marketers and pro-bloggers. You can try them out as well as keep exploring new strategies to attract, engage, and convert the audience.

What else would you do to bring visitors back to your website?

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.