How to Create a Perfect Small Business Content Marketing Strategy

How to Create a Perfect Content Marketing Strategy for Small Business (SMBs)

Starting a small business seems interesting, but managing the processes such as sales, accounts, and customer services all by yourself often takes away the fun.

Worst of all, you don’t have enough time to create content for marketing and engagement.

As a result, the sales start to get stagnant or decline, and most small business owners press the panic button.

They look at the online advertising options or hire someone to run ads for them. Eventually, the customer acquisition costs start to go up even if you’re getting new customers.

Luckily, I haven’t had such issues with my freelance writing career.

Do you know why?

I kept on publishing blog posts when I was struggling back in 2014. And, it turned out to be the right thing as 2015 changed everything for me.

In other words, I did some content marketing through my blog, and it worked out for me.

Now, I know what’s going through your mind right now:

“I don’t know anything about content marketing.”

“I can’t write articles; I don’t even have a blog.”

“What type of content should I make?”

“Where should I begin from in content marketing?”

“What are the new trends in content marketing?”

Folks, it’s okay if you don’t have a clear picture of content marketing.

What are we here for?

Our content team put out a ton of content to help guide businesses in managing their social media and content marketing campaigns.

I’ll help you out in crafting a perfect content marketing strategy for your small business.

Some of you might not be 100% sure about what content marketing actually is.

So here’s the brief explanation:

What’s Content Marketing?

Content marketing is a process of utilizing helpful content across multiple platforms to attract, engage, and convert the audience into loyal subscribers or paying customers.

Simply put, when you create a piece of content to put out on the internet and reach the audience whether it’s a written piece or a video or visual art, you have the power to attract and engage the eyeballs.

Businesses use this technique to build an audience, which they could convert into customers.

Before I get to a 5-step process of creating a content marketing strategy, you must know what types of content you can create to put out there:

Text: The text content refers to articles or blogs. Some experts believe written content isn’t popular anymore, but I think it isn’t going anywhere. People still search in Google and read the answers to their queries. Voice search may become popular, but even the voice algorithm works alongside the written content.

Image: Images are vital to not just the search engine optimization of your blog or website, but also to engage the visitors. Visuals tend to create an attraction, especially when they’re well-designed or contain valuable information. You can’t put together a content marketing strategy without images.

Video: Videos are wildly popular these days. Almost every major social media platform, for instance, Facebook, Twitter, LinkedIn, Instagram, and Pinterest, now supports video content. Furthermore, live streaming is a new normal in online marketing and audience engagement.

Audio: Audio is usually referred to as podcasting. A podcast is an on-demand audio episodic content that is distributed through RSS feed on the web. If you haven’t listened to a podcast, simply check out Apple Podcast, Google Podcast, Stitcher, and Spreaker platforms.

So these were the main content types that you should know as a small business owner who is interested in establishing a content marketing strategy.

Let’s move towards the cream of this blog post.

5 Steps of Creating a Content Marketing Strategy for Small Businesses

You may find different versions of these content marketing techniques all over the internet, but the gist would be pretty much the same. Take a look at those five steps:

Identify Your Market Segment

The first and foremost thing you might want to do is scan the population and find the right market segment for your business. What I mean by finding the right market segment is that it’s impossible for you to create useful content until you identify who it’s for.

Every content marketing expert raves about putting out helpful content, and it’s absolutely necessary to do so.

But here’s the catch: you can’t help them if you don’t know:

  • Who they are
  • Where they belong to
  • What their problem is
  • How you can help them

Think about it this way: you can’t sell an office chair to a waiter at the hotel.

When we hear the buzzwords like “social media marketing” or “content marketing strategy,” we tend to think of the secrets that could skyrocket our content.

The only way to make things happen for your content is by putting your content in front of the right people.

And, identifying the market segment is going to do that for you.

The question, however, is how one can identify the market segment to dominate.

Here’s the answer:

  • Understand your product inside out, which means, the better you know your product, the higher the chance to figure out what it’s right for.
  • Spy on your competitors through social media and blogs. This way, not only would you understand who they’re trying to reach out to, but you’d also be able to do something slightly different from the competition to stand out.
  • Think of the business types you could help the most. It’s crystal clear that you can’t help every type of business out there, for instance, if you’re a freelance graphics designer, a digital marketing agency might be interested in buying your service rather than a garments store. So think wisely about the business types that could potentially be your prospective customers.
  • Survey your current customers to help them better. Often, talking to your customers or asking them a few questions goes a long way. Maybe, they end up referring you to a prospect or tell you a problem that you could solve through your content. As a result, you end up reaching more customers.

The team at ContentStudio is pretty sure who their target audience is and what they need to learn.

Therefore, they always put out content on the topics that their potential customers might be looking for.

Take a look at the screenshot from the ContentStudio blog:

create a blog

So the takeaway is that if you want to build a content marketing strategy for your small business, then don’t overlook the “figuring out your target market” part of the process.

It’s essential to start on the right foot.

Choose the Right Medium to Reach Out to Your Audience

Your potential audience is out there and you know it. What I want you to do is do some due diligence before you set out on attracting the prospects through content. Most beginners get off the mark without a clear map in their minds.

Identifying the market segment would come in handy when you would have to find out where to meet your potential customers.

Remember that content marketing and social media would go hand-in-hand.

Social media is a vital source of attention and traffic for businesses. If you’re keeping social media out of the loop, it’s clearly a mistake. However, in today’s day and age, most businesses have some kind of existence on social media, but it’s still highly unlikely that the majority of the businesses would have figured out social media.

So that’s where we come in to help you navigate your social media and content marketing strategies. To sort this out, you must first find out where your potential audience exists on social media.

No matter how valuable your content is, it won’t make a difference if your audience is on Pinterest and you’re putting out content on LinkedIn.

There is no rocket science in figuring out what social media platforms your potential audience uses. Put your spy-hat on and get down to work. All you need to do is notice what’s happening around you.

If you’re a SAAS business, you might not be putting out flyers everywhere in the town. Instead, you’d go and advertise online.

ContentStudio knows about this, which is why they’re running a Facebook ad:

What’s more interesting is that they’ve mentioned the keywords like “content” and “social media” in the ad description, which showcases that they know who they want to reach out to.

Similarly, Shopify is a popular e-commerce service for creating an online store.

They have been one of the top-notch content creators in the e-commerce space.

Take a look at the selection of keywords and topics on their blogs:

online store blog

Here’s another one:

Who doesn’t love Netflix here?

Right?

Have you ever read a Netflix blog post?

I highly doubt that. The reason is exactly what I’m talking about: they know what medium to choose to engage, attract, and convert their audience into customers.

Take a peek at their YouTube channel:

small business video content strategy

The point I’m trying to make is that these online services and companies know where they could meet their target audience, and they double down their efforts in that direction.

This is exactly what you should be doing:

  • Analyze your product/service inside out
  • Understand the behaviour of your existing customers
  • Predict where you need to meet new prospects
  • Put out content on the right platform

I won’t mind if you completely ignore YouTube and Twitter, and only focus on Pinterest if you’re passionate about graphics designing and you enjoy designing Pinterest pins.

Got my point?

Folks, choose the right medium for yourself.

Zoom In on the Audience Pain-points

There is no better way to attract and engage the audience than to address their pain points. Most businesses that fail to capitalize on content marketing opportunities are the ones that don’t have a clear buyer persona in mind.

Once you’ve chosen the right medium to reach out to your potential customers, the next thing you should do is get one step closer to them to find their pain points. The conversations and follow-ups could happen anywhere on social media such as in the Facebook groups or YouTube comments or Twitter replies.

I often ask questions on Facebook, and the response rate has always impressed me. I learned through my experience that people won’t care much if you keep sharing your content on social media. They think you’re here just to spam the timeline, so they ignore your posts.

On the other hand, asking questions goes a long way, and you get to learn about the struggles of your audience.

Here’s an example of a question I asked on Facebook:

interact with content

You can look at the responses; it has gotten more engagement than any article I shared on my Facebook profile in a long time.

Here’s an example of an article that I shared on Facebook:

content sharing

Put your hand on their pulse to comprehend what they have been going through.

You don’t have to buy any fancy software or subscriptions to make it happen.

All you need is to utilize social media platforms where you interact with your followers.

Plus, try to cash in on every medium you use to get connected with loyal subscribers or customers.

Here are several ways to do so:

Send an Email Newsletter: Reach out to your email list subscribers and ask them about what they are struggling with right now. You’d certainly find two or three things that you can address in your content.

What happens is that a lot of people don’t get the point of such emails and some can’t think of anything that they can ask you. And surprisingly, when you come up with content, some of those inactive subscribers hop on and check out that content because chances are, they also have similar challenges.

Write a Status on Facebook: It’s a tried-and-tested social media engagement strategy. You can poll your audience about the problems they might be facing or simply ask them what they want you to cover in the next batch of content. You’d surely find some hints that would help you understand the pain points of your audience.

Ask in your Facebook Group: It’s imperative to have a community of your subscribers or customers on social media. Facebook group is the most viable option to build a community online. ContentStudio has its private Facebook group as well.

So you need to build a Facebook group around your business and ask about the struggles of your loyal customers or subscribers.

Make a Story on Instagram: Some businesses pay close attention to Instagram, and that’s understandable. If you’re one of those businesses, then go ahead and make a story on Instagram asking about the pain points of your audience. You’d surely get some replies that would eventually help you to reflect on the problems of your followers.

Follow a Hashtag on Twitter: Sometimes, an industry-related hashtag could lead to a segment of the audience that has a common problem which you could solve through your content. Twitter is a great way to tap on the topics and understand the challenges a segment of the audience might be facing.

So these were a few ways to find out the issues your audience might be facing at the moment.

Once you’ve figured out the pain points of your audience, you could align your content strategy accordingly to attract and engage those prospects.

Creating content without having a plan is somewhat similar to going blindfolded and expecting to reach the destination on time.

Understanding the pain points of your audience would give you a perspective that would eventually shape your content planning.

Create a Problem-solving Content

Content marketing isn’t just about creating content to sell your product. Instead, one of the fundamentals of a successful content marketing strategy is to create content that entices people to take action. It could be a tutorial that is helping the readers in overcoming a website problem or a baking video on YouTube that is educating newbie bakers on how to bake cupcakes.

You can apply different approaches to finding the problems of your audience and coming up with content topics to cover. Surveying your audience is one of the ways to do so which you learned in step#3.

Here’s another one:

Think about your search behaviour: you go to Google because you need an answer and you type in your search query and hit enter. The next thing you see is hundreds of thousands of results in the SERP. And then you click the result that seems appropriate for you.

Now get into your potential customer’s shoes and think about the way they’d be searching.

I’m assuming that at this point you have some clarity about the issues of your potential customers. So now is the time to get down to creating content that could help solve the problems of your audience.

Take care of the following things while creating problem-solving content:

  • You’re creating content on the right platform, for instance, if you’re a photographer and you’re tweeting photos on Twitter, but haven’t started an Instagram account, then it won’t work out.
  • You’re addressing the pain points of your audience, which means you’re talking about what the prospective audience wants to listen to or looking for. One of the ways to understand what your audience wants to hear from you is by looking at your most successful content.
  • You aren’t being salesy by plugging in your products every now and then. It does frustrate the audience if your focus isn’t on helping them, but instead, all you care about is selling your product to them.
  • You genuinely care about solving the audience’s problem. It doesn’t require any rocket science to figure out whether or not you care about solving your audience’s problem. If your content is helping in solving the audience’s real issues, then you’re all set. Otherwise, you need a few tweaks here and there in your content strategy.

It’s easier said than done, honestly.

You need to create content (that helps) at scale.

WPBeginner is a great example. It’s one of the popular blogs on WordPress tips and tricks.

wp beginner wordpress content blog

They cover every tiny bit of WordPress open source and create content that helps WordPress users.

If you’re a WordPress user, you must have seen or read this blog.

The essence of this whole point is that create helpful content consistently, and it’d slowly but surely make an impact.

Nurture the Audience to Convert into Customers

Building a content marketing strategy for a small business is no different than for large organizations. However, small businesses have an edge over large companies, which is that they don’t usually have hundreds of thousands of customer bases to tackle. Therefore, it gives them a huge opportunity to engage with prospects and customers.

The worst thing a business can do is publish any form of content and never engage with the audience in the comments; this rule applies to every social media platform.

Building a connection with the audience is how you establish loyalty, trustworthiness, and effectiveness. You can come up with great content, but if the audience has a perception that you don’t interact with the audience, they’d less likely to start a conversation with you.

There is no point in creating a lot of content but not setting a little bit of time to engage with the audience.

So I urge you to put some effort and energy into nurturing your relationships with your followers and subscribers; it’d only make the transition from a follower to a paying customer easier.

Darren Rowse published a blog post lately, which was all about building a community around your blog.

build community with content

If you don’t know who Darren Rowse is, then you probably aren’t into blogging much.

Darren Rowse is a popular Australian blogger who is also famous in the U.S. and UK.

Furthermore, Darren’s blog post comes in as a validation of what I just said.

Isn’t it?

Here’s another one:

content interaction

Brian Dean is the founder of Backlinko, which is a popular SEO and content marketing blog.

Not only does Brian put out great content, but he also replies to the comments.

You’ll find him replying to the readers and followers everywhere.

These influencers understand the power of engagement with followers.

When they engage with the audience, their social media posts get highlighted and pushed even further. And it doesn’t end here; when a follower sees an influencer replying to him/her and answering the question, it solidifies the loyalty.

The biggest perk of being there and communicate with the followers is that it nurtures your relationship with the audience.

Here are four popular ways to nurture your connections with the audience:

I. Build an Email List

Building an email list allows you to reach out to your audience without any paywall or restriction. Content marketing experts rate building an email list very high, and the reason is that you could lose your search engine ranking or lose your social media channels, but an active email list is something that remains with you as long as you keep it.

Furthermore, getting on someone’s email list means you’re closer to that person as compared to an average follower.

II. Establish a Facebook Group

Facebook group is one of the best community-building tools. There are many reasons for that such as:

  • It’s still available for free to every Facebook user
  • It doesn’t have organic reach problems like Facebook pages
  • It allows you to build a private community

So cash in on Facebook groups until you can and nurture your followers on Facebook under one umbrella.

III. Reply to the Comments

Replying to the comments on the blog as well as social media might not be something you’d imagine as an important element of a prospects engagement strategy, but it surely is. When you reply to your followers and subscribers, you send out a message that you care about them and value their opinions. Hence, taking a few minutes out every day to reply to the comments goes a long way.

IV. Offer Discounts and Giveaways

Discounts and giveaways attract the audience and even bring in new eyeballs. Therefore, when you’re maximizing your content marketing strategies, don’t hesitate to inject offering discounts and giveaways into your content marketing mix.

The sole purpose of content marketing isn’t to make money with your content. Instead, it begins an engagement process with the new faces and helps a business nurture them under its umbrella. One of the long-term benefits of content marketing is surely more profits. Seemingly, a successful content marketing strategy conduits a section of loyal followers into paying customers pool.

How Will You Develop Your Content Marketing Strategy?

Before started writing this blog post, I had a clear picture of a small business in mind which needs to sort out how it can benefit from content marketing.

So it took me hours and hours to write this piece of content for you.

I owe you a two-line comment just to understand what you got from this piece.

Feel free to share what you’re going to do after reading this blog post on creating a content marketing strategy.

I’ll see in the comments section.

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

How to Discover the "Right Topics" that Drive Website Traffic

How to Discover the “Right Topics” that Drive Website Traffic

Have you ever found getting website traffic challenges? Most bloggers struggle to get traction on their newly-built blogs. The lack of the flux of traffic means their blog content is not being discovered yet. I’d like to emphasize the content discovery of the right topics, especially how it leads to driving more website traffic.

What do most bloggers and digital marketers do when they want to drive website traffic?

They hunt for the right keywords to target through their content.

There is nothing wrong with going after the hot keywords, but when we chase the keywords, we sub-consciously build a narrative that keywords are more important than topics. So we neglect to discover the right topics, and instead, we try to find the right keywords.

What does the discovery of the right topics mean?

The concept of discovering the right topics means skimming through the pool of ideas and coming up with a handful of topics that your audience would care about.

It may sound like a simple idea that one digs deeper into certain topics and chooses the right ones. How would they know that those topics are the most suitable topics to talk about? Is there any evidence to back up the recommendation?

Most bloggers and marketers utilize keywords research tools that help them tap on the keywords that people are using in search engines. A lot of bloggers try out such tools and create content around those keywords, but a fraction of bloggers succeed anyway. The reason is that they pursue the trend without understanding the idea.

Other the other hand, if you brainstorm the idea before going all in, you’d be able to understand:

  • Does the topic interest you to talk about it?
  • Could you pursue this topic in the long run?
  • Would you be able to make a difference in others’ lives?
  • Could you monetize the traction if things work out real good?

The point I’m trying to make is that there is a difference between the “right topic” and “hot topic.”

You may be able to attract eyeballs through hot topics, but what happens next?

This is why it’s essential to have a set formula to follow through to discover the right topics to cover on the blog.

Before going further, take a look at the key elements of discovering the right topics:

Relevance with your industry is a fundamental requirement. Otherwise, you’d end up focusing on the areas that don’t even matter.

Dominance in the niche is necessary to influence the audience and step ahead of the competition. To build relationships, solve problems, and pump out a great deal of content to dominate the niche.

The methodology is an important pillar for winning at this because it depends on your strategy how early you start to succeed and how far you go with your plan.

Authority is a brand positioning you achieve when opting for the right target audience and deliver value to them, which starts to impact their lives.

Let’s dive deep into this and find out how you can discover the right topics by utilizing different attention avenues on the web:

Identify Your Engaging Social Media Posts

Social media engagement is one of the goldmines for website traffic, followers, and attention. Unfortunately, a vast majority of people don’t get this. They would rather focus on sharing their content links on Facebook and Twitter than writing a helpful status.

To make the most of this strategy, you have to dig into your social media posts and find out the top-performing social media posts. It’ll help you figure out what your audience has liked in the past as well as the type of audience you have gathered on social media channels. Therefore, you could make informed decisions about creating a content strategy and starting social media discussions.

Twitter Analytics

Go to your Twitter Analytics and look at the tops tweets and most engaging tweets in the recent past.

Let me share my Twitter Analytics with you:

twitter analytics

You can see the top tweet got 1,000+ impressions, and a mention from a fellow blogger got 17 engagement. Therefore, the total tweet impressions for April 2021 were 11.6k, which is quite good.

You can further dig deeper into Analytics and find out more details about your account.

The purpose is to find out what followers are liking on Twitter, and what kind of content is bringing in more followers.

Facebook Insights

The same goes for Facebook. What you need to do is go to your Facebook Insights section of the page, and look at the reach and engagements on your previous posts:

facebook insights

You can analyze what type of content is doing well. Mostly, videos beat every other content type, but you always have to test things out. Try out articles, images, and podcasts as well.

Targeting is a metric that tells you the audience you can choose to share your content with. You can share your content publicly or with a specific audience of your page, for example, the only people from your country.

Reach metric tells you how many people have seen your post, whereas, engagement showcases how many of them responded to your post via liking or commenting or sharing.

Pinterest Analytics

Pinterest is one of the popular social media platforms for sharing infographics and long-form images.

The Pinterest Analytics section also helps users analyze how their pins are doing on the platform.

Go through your Pinterest Analytics data and spot the top-performing pins on your account.

popular posts on pinterest

Once you know what kind of pins are outperforming others, you can create relevant pins and make the most of the momentum some of your pins are building.

So almost every top social media platform has an Analytics section to look at.

All you have to do is keep an eye on the social media analytics to find out your most popular content on the social media platforms to double down on those areas.

Find Out Your Popular Content through Analytics

The job to find the right topics for increasing website traffic is a multi-dimensional task. You would have to try out several strategies to figure out what’s the best topic to choose from. One of those strategies is going through old content and finding popular posts to create similar content.

A lot of pro-bloggers know this strategy of tripling down on the content topic that has gotten some traction among all content.

Pat Flynn from Smart Passive Income said in a podcast episode that he wants to write articles related to “affiliate marketing” in bulk form and dominate this search term in Google. He went on to share that his site used to rank for affiliate marketing related term when he had fewer article on the topic, but now his site doesn’t rank for those terms.

Knowing your popular content isn’t just necessary for the sake of Analytics, but it’s also necessary to create future content that brings more eyeballs.

You might wonder how you can find popular content through website analytics and data.

There are different parameters to figure out what posts have been popular on your blog. Let’s discuss the most important ones:

Ranked Keywords

If you have not been playing around with any keyword research tool for analyzing your ranked keywords, then you should, at least, sign up for a Google Webmasters account. Once you set up your Google Webmasters account, it’d take a week or so to get started with collecting data of your website organic traffic.

You may want to know what keywords your site is being ranked for so that you could emphasize more on those keywords and include LSI keywords as well.

Social Media Shares

The number of social media shares tells you the popularity of your content on social media. If you aren’t using any social media sharing plugin on your blog, then you’re making a huge mistake. Not only you’re stopping people from sharing your account, but you’re also wasting the chance to get those social media numbers. Try Addthis, Sharethis, or Sumo for getting social media sharing buttons.

Moreover, a social media management tool such as ContentStudio must also tell you about the popularity of your content on social media.

social media automation software

It tells you how your social media posts are doing once they have been shared through this social media management tool.

social media analytics

Once you spot the blog posts on your blog with most social media shares, analyze their topics, keywords, and titles to elicit the secret sauce for the new blog posts.

Most Commented Blog Posts

One of the signals of the popular content is the highest number of comments. Look out for the blog posts that you have published on the blog and they have got loads of comments. Readers leave good comments on the blog posts for various reasons:

  • They could be genuinely interested in the topic
  • They might have liked the piece you’ve written
  • They agree with your point-of-view on the subject
  • They learned something from your content

So if your content made a difference in their life or work, they’re going to leave a comment and say something positive to you.

Don’t hesitate to dig deeper and find out the blog posts with a maximum number of comments.

Pageviews on the Blog Posts

The total pages views on the blog posts tell you how readers and subscribers responded to your content. The higher the number of page views, the greater the popularity of your content. In case, you aren’t using any page views plugin on your WordPress site, then consider trying the “page views counter” plugin.

However, you can go through your preferred website analytics tool such as Google Analytics or StatCounter to watch out for the page views on the blog posts.

The above-mentioned methods help you identify the popular content on your blog. Finding those blog posts that have done well is half the equation. The next part is the purpose of finding those popular posts, which is to idealize the demand of the audience and create relevant content to your popular content.

Once you start putting out relevant content, chances are, you’d start to dominate the specific segment of your niche, which will ultimately drive more traffic to your website.

Uncover Your Competitors’ Keywords

Competitors are a reality and you don’t have to be scared of it. The number of competitors may increase over time, but at the same time, you must be aware of finding new opportunities to dominate. Therefore, we can say that awareness is something that could put you on a pedestal.

Now, it’s vital to understand that uncovering the competitors’ keywords is strictly for the analysis purpose.

You may not want to target keywords that a dozen competitors are already targeting for years.

Instead, you’ll be better off if you know what not to pursue beforehand.

Finding out your competitors’ keywords doesn’t necessarily mean you have to try to rank for those keywords. Instead, you can learn different perspectives of players in the same industry. Not only you can learn from their targeting strategy, but you could also discover relevant opportunities.

The whole idea of “discovering the right topics” fall apart if you ignore the competition. The reason is that you may end up picking a fight that you might not win.

There are popular keywords research tools for finding the right keywords for your website or blog. Not only do they tell you about your top-performing keywords, but they also fill you in about the competitors’ keywords.

Here are three of the most popular keyword tools to spy on your competition:

  1. SEMrush
  2. SpyFu
  3. Ahrefs

Once you have some idea what keywords your competitors are targeting, you can navigate towards different ones or look out for the relevant keywords.

There is a misconception regarding keywords is that one should target a keyword that has thousands of searches every month. A lot of starters completely ignore the competition level and pursue keywords with thousands of monthly searches, which isn’t the wisest thing to do.

Discover New Targeted Audiences

Since we have established that the right topics would lead to more website traffic so we need to grasp another idea to get even more effective results. We must look at the new targeted audiences. It won’t be something that will happen on a whim, but instead, it would require brainstorming, research, and planning.

When we set our eyes on specific keywords, we push hard on creating content around those keywords. The next thing we know, we go through our statistics and find out that we’re ranking on the second page for specific keywords.  Then, we push even harder by pumping out content, reaching out to blogs for guest posts, and trying to build more links to get on the first page.

This is where we miss out on a small opportunity of targeting the newer audience that is not very far away, and we may not have to struggle much to get them. The monthly searches, however, could be far less than your targeted keywords, but still, you can get something out of it.

I don’t say that don’t push hard on your main keywords, but I’m saying that eyeing those relevant but new audience might increase your website traffic within a short period.

To discover that new targeted audience, you can adopt three strategies:

  • Find Relevant Keywords

This methodology doesn’t require any professional-level SEO expertise to pull this off. Finding relevant keywords means going through the list of keywords and take a couple of keywords that you previously neglected.

Chances are, you’ve already found your main keywords to target, then all you need is to take a look at the relevant keywords from the very same list and select a couple of new ones.

For instance, go to your keyword research tool and type in your search term to find the keywords to target. What you’d see in any keyword search tool is that it would show you a list of relevant keywords:

All you need to do is try out a new yet relevant keyword in your content to test out the results.

keyword ideas

The above-mentioned screenshot is taken from UberSuggest.

  • Analyze Related Searches

Discovering a new audience may seem scary for beginners, but the strategies I’m sharing with you should make it easier for everyone. Have you ever seen the “related searches” in Google? Whenever you type in your search term and hit enter, you see the search results on the page, and there are related searches mentioned at the bottom.

related searches

One of the ways of finding a new yet relevant audience is to look out for the related searches in Google. Not only do those related searches help you find relevant search terms to target, but they also inform you what people need to know.

So by targeting those related searches in your content, you could tap on the new audience segments that aren’t too far away.

  • Use Similar Hashtags

What this strategy means is that you can utilize the power of additional hashtags along with your generic industry-related hashtags. You might have seen people use two or more hashtags in their tweets.

What you should do is that watch out for tweets from your industry experts and note down the hashtags that aren’t mainstream, but people are using them. Our goal is to discover a new audience so finding and using similar hashtags could do wonders for us.

For instance, I put this strategy to test on Twitter. I searched for #writingtips on Twitter and found out that people are using #AmWriting along with #writingtips.

twitter hashtags

Turns out, my strategy was already being applied which gives it a big fat validation. It means that you can always look out for the related hashtags that others are using along with the common ones and use those as well.

This way, you could put forth your content to more audiences, and as a result, you could drive more traffic to your website.

Final Thoughts

You might be producing loads of content every week and putting out great pieces on the blog and social media.

The essence of this blog post is to eye the most appropriate topics to talk about and attract the audience that would care about your point of views.

However, the caveat is to find the audiences and reach out to them, which could be resolved if we opt for the right topics to create content.

To conclude this, I’d say that the four tactics I shared were intended to preach to you the importance of your audience awareness. The more you understand your followers, the better you cater for them through your content. Plus, you’d drive more traffic to your website.

Therefore, discovering the “right topics” to talk about on social media as well as the blog would allow you to get closer to the most relevant audience you need.

What else would you add to the discussion on discovering the right topics in content creation?

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

Affiliate Marketing Guideline for Beginners – A Step-by-Step Guide

Affiliate marketing is a lucrative monetization method for bloggers and marketers. However, affiliate marketing isn’t just for bloggers and marketers. YouTubers, podcasters, and live streamers also make money off of affiliate marketing. If you’re looking for affiliate marketing guidelines, you’re at the right place as I’m about to spill the beans.

Affiliate marketing is one of the most popular money-making strategies in the online marketing world. However, most blogging beginners start their blog monetization through Google AdSense or a similar ad network, but later on, transit towards affiliate marketing. 

Affiliate marketing comes in handy for beginners who can’t make a ton of money on ad networks due to fewer monthly page views on their blogs. Therefore, the majority of them pursue affiliate marketing to find a better ad alternative.

You don’t always need a blog or website to make money with affiliate marketing. Instead, you can use multiple platforms to promote products and make money. I have a bunch of ideas in mind to share with you so that you could make the most of your affiliate marketing campaign.

Let me tell you a fact right off the bat: it doesn’t work out for every blogger or content creator. You’d find some affiliate marketers complain about the conversion. On the flip side, some affiliate marketers go gaga over this money-making strategy. It all comes down to finding the secret sauce that works for you.

Don’t worry, I’ll try to my level best to help you understand how to develop a perfect synergy between your affiliate offers and content to make the most of this monetization opportunity.

Some of you might be beginners in affiliate marketing, so the chances are, you don’t have a clear idea of affiliate marketing. Don’t panic as I’ll dig deeper into the topic and share some fundamental steps that would take your affiliate marketing to the next level.

But first things first, you should know the basics.

How Affiliate Marketing Works?

It’s a process of promoting the products and earning commissions when people buy through affiliate links. The majority of affiliate programs don’t have strict requirements and pretty much anyone can join them. However, a website or blog or social media account is mandatory in some programs. They make sure that only legitimate and serious marketers join in. 

Furthermore, some companies have an affiliate program limited to their paid customers, which means you can’t get access to their affiliate program unless you buy their product. In most cases, there aren’t any hard and fast rules for someone to join the affiliate marketing program. 

Moreover, all brands define their own terms of use that affiliate marketers must agree and oblige to for being a part of the program. There are several clauses in the terms of use, but one of the most important ones is that the brand has the right to terminate the affiliate marketer’s participation over any suspicious activity or violation of the terms of use.

That’s it.

Keep reading because you’re about to find out:

  • How a beginner can get started with affiliate marketing
  • Where you can promote affiliate products to earn commissions
  • How much affiliate marketers can earn from a single affiliate sale
  • How to choose the best affiliate product to promote
  • How to get more clicks and sales in affiliate marketing

So if you’re serious about your affiliate marketing initiative, then don’t miss out on the steps I’m going to share with you.

Without any further ado, let’s get right into it.

A Step-by-Step Guide on Starting Affiliate Marketing

Here we go:

#1: Choose Your Niche

To make sure you’re off to a good start, choose your niche wisely. It’s a prerequisite not just for starting successful niche websites, but it’s also for authority blogs. 

The niche is a category or genre of the blog or website, which determines the type of content a reader can expect on the blog or website. 

A niche website or blog caters to a specific audience by solving their problems through their content.

A website’s niche and affiliate marketing success go hand in hand. It’s essential to choose the right niche. Otherwise, it’s highly unlikely that you’d rank on the first page in the SERP as it’s impossible to dominate the niche without having know-how on the subject.

Some multiple factors and metrics influence the search engine ranking. Nobody exactly knows what all of those factors and metrics are, so most bloggers and digital marketers kept on testing different techniques.

The more you bring the right audience to your website, the easier it would become to make money from your affiliate website. However, delivering value through your content makes a lot of difference. 

Affiliate marketing works on trust, authority, and reputation. People usually don’t buy recommended products quickly. Instead, they do their due diligence before opting for the product. Therefore, if your emphasis is selling, you might end up suffering in the long run.

There are two parameters of choosing the right niche:

  • Exposure

It’s impossible to randomly choose a niche and grow a website. Bloggers and affiliate marketers get their hands dirty before they start to make money with affiliate marketing. You can’t promote a product if you haven’t had some experience with it. The experience gives you the exposure which differentiates an expert user and a rookie. Always try to get familiar with the product you’re going to promote. I’m a big fan of the ContentStudio tool; it’s my go-to software for scheduling social media posts. When I wanted to write the ContentStudio review on my blog, I started using it so that I could write the review with an authoritative voice. I didn’t want to write a review right off the bat. After using it for a while, I sat down to write the review. I’m not subscribed to the mentality of writing content just for the sake of publishing it. I always put my heart and soul into every piece of content. You can’t sign up for a new tool and instantly write a review.

So make yourself familiar with the niche before you jump into it. Don’t hesitate to invest a little bit of money into trying out the stuff before you talk about it on the blog. It’ll give you the exposure that might turn things around for you. 

  • Strength

The strength means you have an interest in something or it’s your skill. It’s essential to choose a niche that’s your strength. If you play soccer and you have the basic knowledge of the game, and you start a blog about ice skating, which you haven’t done in your life, then it won’t be a wise decision.

Anyway, my niche is freelancing; I mostly write about freelancing on and off the platforms:

Strength

You can see most of the articles on my blog revolve around the freelancing niche. It didn’t happen on a whim, but instead, I discovered my blogging niche along the way. I kept on publishing content on the blog and freelancing-related content took off.

Plus, people reach out to me to ask freelancing questions all the time, so I decided to pay close attention to what people want from me. And, that’s how I choose my blog’s niche. 

Hence, it’s vital to choose the blog niche based on the exposure or strength to earn money from affiliate marketing. 

#2: Handpick Online Platforms

Affiliate marketing success isn’t possible without a bunch of tools and platforms. You got to be careful with the selection of tools and platforms. Presumably, you’re an affiliate marketing beginner and trying to hone in on your online money-making craft.

The most important tool for affiliate marketing is the primary platform. In most cases, bloggers and affiliate marketers choose a blog. So I’ll stick to the blog as our main tool for publishing, but I’d shed some light on other options too.

Once you’ve chosen your niche and you’re crystal clear on the audience targeting, the next move should be handpicking the online platforms to put out content and build an audience.

It’s the most crucial part of the process. You might find affiliate marketers solely rely on the YouTube or Facebook page, but you must future-proof your affiliate marketing business. 

There are different ways to go about it, but most of you might be first-timers. I’d highly recommend setting up a publishing platform as well as a social media platform to start on the right foot. 

Let’s take a look at the publishing and social media platforms:

Publishing platforms

There are various publishing platforms out there, but here are three of the most common ones:

WordPress [Recommended]

You can either choose the wordpress.com platform or self-hosted wordpress.org to launch your website. WordPress is by far the most popular content management system out there. According to an SEJ’s article, the data revealed by W3Techs showed that WordPress powers 39.5% of overall websites.

  • Squarespace

It’s an online website builder which allows users to create websites without having any coding knowledge whatsoever. It’s a drag and drop-based tool for businesses, e-commerce stores, bloggers, and entrepreneurs.

  • Medium

Medium has a publication feature that lets you set up your blog on the Medium platform. Affiliate marketers and bloggers could use the Medium publication for putting out content.

Jeff Bullas is a popular blogger and marketer. He publishes content and promotes products on the blog as well:

There are hundreds of thousands of such examples of beginner and expert-level bloggers who primarily use blogs to earn money from affiliate marketing.

Social media platforms

Affiliate marketers drive traffic and attract a new audience through social media. Not only do they run social media ads, but also engage the audience through sharing content. Let’s take a look at three wildly popular social media platforms among affiliate marketers:

  • YouTube

YouTube is famous for bringing a lot of eyeballs to the business. The secret to winning at YouTube is making videos that the prospective audience might be interested in and then use the description box to further engage the audience. Affiliate marketers put the landing pages and affiliate product links in the YouTube description and earn a lot of money from affiliate marketing. 

  • Quora

Quora is one of the most underrated social media platforms that could bring website traffic to your platform. It’s a questioning and answering platform that allows you to put links into your answers. Make sure that you aren’t misusing the links feature as its spam detection is quite effective. Your account could get banned over spamming. Affiliate marketers don’t share direct affiliate links on Quora, but instead, they occasionally add content links that may contain affiliate products. 

  • Facebook

Facebook is a major social media player on the market. Affiliate marketers tend to build communities mostly in Facebook groups. They don’t focus much on getting sales by sharing links, but instead, they nurture the audience and drive them to the website from time to time. So don’t underestimate the power of Facebook groups; they’re very much relevant, active, and effective.

There are several other publishing and social media platforms out there which you should explore, but the above-mentioned are quite popular among pro-bloggers and expert affiliate marketers. 

Here’s an example of creating a community on social media.

Problogger is a popular blogging tips blog founded by Darren Rowse. He is an Australian blogger, author, and public speaker. 

Problogger has an active Facebook group of over 29k members. It’s a community where bloggers communicate, interact, and help each other out:

You won’t essentially find a team of Problogger pushing ProBlogger content or products all the time, but instead, they rarely share offers or announcements from Problogger. It’s mostly fans and readers that interact.

The point is that choose your platforms and stick with them. You’ll eventually start to see traction over time. And once the traction happens, it starts to drive affiliate sales as well.

#3: Do Keyword Research

Keywords have a significant role in establishing an effective affiliate marketing strategy whether you’re a blogger or YouTuber. However, the caveat is that it’s nearly impossible to find the exact keywords data. According to SEO experts, even the most popular keyword tools aren’t accurate when it comes to the number of searches against keywords. Don’t worry, you can still do keyword research. Here’s how:

Once you’re done with the niche and platform selection, the next up is keyword research. I’m not a fan of traditional keyword research through keyword tools. However, I’ll share some top-notch keywords tools that SEOs and content marketers use for finding the keywords. 

On the flip side, I’m more into search analysis through different ways, which I’ll uncover shortly. Before I mention the popular keyword research tool, I want to shed some light on the idea of doing keyword research. 

Most SEOs put in the keyword in the keyword research tool and look at the competition and number of searches. It’s also a fact that the number of searchers can’t be accurate since only Google holds that information. 

Therefore, I follow a different approach called search analysis. The way how it works is that we analyze the search query through certain ways and create content around that. 

A) Autocomplete

Autocomplete is Google’s intelligent search feature which provides recommendations upon typing in half of the search query. It usually recommends the search terms that are popular among the searchers, meaning people are using those search terms.

Analyzing what Google Autocomplete is suggesting gives you a good idea of what people need to know. Using those search terms in the content or writing content around those topics could bring a lot of search traffic. 

Tip: the same autocomplete strategy also works for YouTube search.

B) Google Trends

The second most important part of the search analysis is looking at Google Trends. Go to Google Trends and type in your search term or keyword. If you’re using an upward trend or numbers are taking off, then it means there is a demand for this topic or keyword, and you can focus on this.

If Google Trends analysis doesn’t show any traction whatsoever, then you should think twice before covering that topic or keyword in your content. 

C) Popular Content

Thirdly, analyze your popular content in Google Analytics or any other tracking software you use for your analytics. I use Google Analytics for analyzing the site performance as well as finding the top pages of my website in terms of page views. It helps me focus on the right topics and understanding the popularity of my content.

You can double-down on the popular content, meaning create similar content of what already working and gain momentum. Not only would it increase your page views, but it would also increase your ads and affiliate revenues. 

That’s my search analysis approach. I know a lot of bloggers and affiliate marketers follow the same approach.

However, you can try out the typical keyword research tools, but I won’t recommend relying only on the keyword research tools:

Here are three popular keyword research and SEO tools: 

  • Ahrefs
  • Long Tail Pro
  • MarketMuse
  • SEMRUSH

Once you find a bunch of keywords through keyword research tools and search analysis, get down to writing some top-notch articles and publish them along the way. 

#4: Select Affiliate Products

Affiliate marketers and bloggers have mixed opinions about the timing of selecting affiliate products. There isn’t a right or wrong way of doing it. 

Some expert bloggers and affiliate marketers think it’s wise to focus completely on finding the right topics/keyword and rank the articles in the SERP. On the other hand, a lot of bloggers teach and preach to choose the affiliate products beforehand. I tend to focus on the latter. 

It’s good to have a list of products in mind before getting down to writing articles in bulk. I have done the mistake of writing articles in bulk without keeping the affiliate products in mind. So I have learned this lesson the hard way.

One of my blogs has 81 blog posts published so far, and more than 80% of the blog posts get fewer visitors every month. The good thing is that I realized my mistake a while ago and started focusing on the right topics, and it’s changing the trajectory of this blog. 

So here are three recommendations on selecting the affiliate products:

  • Relevance:

Keep the relevance factor in mind while selecting the affiliate products for your blog or another platform. It means the product must have coherence with the content. You can’t promote a juicer machine on a mortgage blog.

  • Personal Experience:

A personal experience with the products goes a long way. You can’t talk about a product with confidence if you haven’t had a chance to try it out. On the contrary, when you have experience of using the product, you can share the details with authority because you know the product inside out. 

  • Affordability:

Pricing matters in the affiliate products’ conversion rate. If you’re targeting beginners through your content, but promoting $500 to $800 products, it won’t work out. You have to keep the price affordability factor in mind while choosing the affiliate products.

Here are some of the popular affiliate marketing networks to find the affiliates:

  1. ShareASale
  2. Impact
  3. FlexOffers
  4. DigiStore24
  5. JVZOO
  6. ClickBank

#5: Put Out Content

Putting out content means publishing content online to attract, engage, and convert the audience. It’s nearly impossible to generate affiliate sales without putting out content. 

Some affiliate marketing gurus create email marketing funnels and use online advertising to drive traffic. It could work as much as any other strategy, but the problem is that the majority of us won’t be able to spend a thousand dollars right off the bat. Therefore, putting out content essential becomes a viable option to pursue.

Once you have done some due diligence on the keywords and topic clusters to target, it means you’re all set for creating content. You’d primarily be using written content, but you’d also need to use other types of content along the way.

Let me breakdown different articles you should be writing on the blog to boost your affiliate marketing sales:

  • Informational content:

These are types of articles that would purely be providing information to the audience. For instance, if you have a furniture blog, then an article like “how to clean your sofa without hiring an expert” could be an informational piece of content.

  • Buyer guides:

Buyer guides are typically product guidelines that explain to buyers about the products and help them make a buying decision. Such articles could focus on both single or multiple products. Furthermore, these articles are intended for generating affiliate sales.

  • Response posts:

Response posts are published to cater to audience questions that are discovered through search analysis, keyword research, and audience feedback. 

The story doesn’t end here, but instead, you shouldn’t just rely on the text content. Stretch your content plan further towards other types of content such as videos and images. 

Use the power of image platforms such as Pinterest and Instagram. These platforms are massive from an attention standpoint. A lot of bloggers use Pinterest to drive traffic to their blogs and websites. 

Similarly, YouTube is the second most popular search engine. Use the videos to drive traffic to your website as well as generate affiliate sales. 

Income School once revealed a brand new YouTube channel in their video that they started around shooting sport:

The channel took off fairly nicely; they were able to get 9k subscribers in just four months. It didn’t end here because they also shared that they were able to generate a lot of affiliate sales through that YouTube channel. So it just validates my point of using a platform like YouTube to build a brand and generate affiliate sales.

#6: Run SEO and Outreach Campaigns

Affiliate marketing seems easy on the outside, but it’s quite tricky on the inside. If you ever come across someone who is making a good income from blogs or niche websites through affiliate marketing, then investigate what else that marketer is doing to stay ahead of others.

There are competition analysis and spying software such as Semrush and Spyfu that marketers and companies use to dominate search ranking.

What I mean is that most affiliate marketers whether they’re running authority blogs or niche websites build links from time to time even if link building isn’t an important part of their strategy. 

Many bloggers believe that some niches are competitive enough that it’s becoming harder to outsmart the competition without building a few quality backlinks.

For instance, Carl Broadbent is a British blogger who asked an SEO company to analyze his niche website and report back on ranking against a search term. The SEO company revealed that top-ranking sites against that search term have 60 DA on average and his site needs 250 backlinks to compete with them. 

What I’m saying is that I’m a big advocate of getting backlinks naturally, but in some cases, you need a little push to leap. Most affiliate marketers I know take link building very seriously, but they never compromise on the quality of the content. 

You don’t need to spend money on outreach for SEO if you’re just a beginner, but if your site is taking off rather slowly due to fierce competition, then you could try out an outreach marketing strategy to see how it works out for you.

It doesn’t necessarily mean you should completely ignore on-page SEO. I’d highly recommend paying close attention to the following on-page SEO elements:

  • Page loading speed
  • Keywords targeting
  • Topic clusters
  • Page caching
  • Images compression
  • In-depth content

#7: Add Social Media Shareability

You have to have a social media sharing strategy in your mix. What I mean by adding social media shareability is that you should create a system of maximizing social media.

You might not be aware of the power of social media posts when it comes to readers’ engagement. Have you ever heard of the phrase “social proof”?

Social proof is a public validation from the audience which puts any product or brand in the good books. People don’t share bad content because nobody cares about it. Plus, if you keep pushing hard bad content, people consider it spam and may start to unfollow you.

It’s vital to know for affiliate marketers how to leverage social media to their advantage. Clearly, shoving low-quality content down the followers’ throat doesn’t work out for anyone. 

Here are four things you can do to make the most of social media:

  • Create compelling yet useful content:

To make sure that your content gets shared by followers, you must create helpful and effective content for the audience. A high-quality content works like a charm, for instance, you never know who comes across your content and shares it to hundreds of thousands of followers on social media. Similarly, when good-quality content gets ranked or goes viral on social media, it also brings backlinks, which plays a vital role in building site authority.

Engagement matters a lot on social media. What happens is that when someone engages with your content, their followers or friends get notified on the social media platform. Thus, it exposes your content to more people. That’s how engagement brings in more eyeballs and attention.

  •  Make sharing easier for the readers:

Adding social media sharing buttons that are visible on both desktop and mobile versions of the site goes a long way. When a blog doesn’t have social media sharing buttons, it’s highly unlikely that most readers would go the extra mile to share the content. Sharing a piece of content through a sharing button is much easier than copying the link and title manually and then pasting it onto the social media platform. So add social media sharing buttons to your blog.

  •  Share others’ content for more attention

Everyone shares their own content, but sharing others’ content puts you on the pedestal. When you share others’ content on social media, not only does it bring value to the followers, but it also helps the original creator of the content.

Replug is a URL shortener that provides click tracking to the users. It’s an excellent tool for bringing the audience back to your website. When you shorten an article’s link and share it on your social media, and the followers start to click-through and land on the article. Furthermore, they’ll see a small pop-up of yours that could take them to your website or profile.

So the takeaway from this step is that it’s good to focus on the keywords selection and putting out valuable content that people like to share, but it shouldn’t end here. Instead, making it easier for the audience to share your content does the trick.

Affiliate marketing success doesn’t only achieve by putting out content. Otherwise, every single affiliate marketer would have been a millionaire. One of the secrets of affiliate marketing success is assisting the audience whether it’s through a free ebook or by recommending a suitable product. Once you start doing that, you won’t be an affiliate marketing failure.

#8: Analyze the Site Performance

No matter what approach of content creation, SEO, and affiliate marketing you adopt, you would ultimately need to analyze your campaign’s performance at some point. Otherwise, you won’t be able to find conclusive evidence of what’s working and what’s not working on your website.

So it’s important to do a little bit of sniff testing after deploying the strategies, but don’t start analyzing the performance of your website after a week or so. Give a good one month before you start examining the performance.

Here are three key indicators that you should look out for in your affiliate site performance analysis:

  • Clickability:

Analyze the number of overall clicks on your links; you can use the heatmap tools as well as check out the clicks on your in-content affiliate links. If the number of clicks is rising every month, then it’s a good sign.

The conversion rate is the most important indicator to see whether or not your site is performing well. If your affiliate sales are increasing, then it means your tactics are working. In some cases, clicks increase but conversion doesn’t go up, it usually indicates that there is a problem with the audience targeting. Simply put, the right visitors aren’t landing on your website, so you need to fix your content strategy.

  • Total Pageviews

The number of pageviews is also an essential indicator of how well or poor your search analysis, SEO strategies, and audience engagement are on the site. When page views increase and you’re bringing the right audience to your site, you’d surely see an increase in clickability and conversion rate. 

Affiliate marketing beginners must know when and how to analyze their affiliate marketing strategies. I don’t want to indulge you in the analysis paralysis, but you should analyze your blog monetization strategies once every quarter. 

Did You Learn Something About Affiliate Marketing?

I have shared the lessons I learned over the course of 10 years. Had I known all these things a decade ago, a lot would have been different for me today. 

That’s why I shared all these affiliate marketing strategies for beginners so passionately because I know it could turn the table around for anyone who is getting started.

I’m curious to know whether or not you’re taking away something valuable from this blog post. 

Please do me a favor and let me know in the comments section.

Did this blog post on affiliate marketing help you in some way?

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

email marketing strategies

6 Effective Email Marketing Strategies for SAAS Businesses

The SAAS business model looks appealing but it’s always an uphill battle building a company from the ground up. However, the challenge doesn’t end with the launch, but instead, it opens up a doorway of countless other challenges to deal with. One of the challenges is building an effective email marketing strategy for a SAAS business that works like a charm.

Some startups have a fantastic email marketing strategy in place. We all have seen invite-only SAAS tool subscriptions in the beta phase, or a series of emails we get once you sign up for a SAAS product.

I’d dig deeper into these email marketing tactics for SAAS businesses down the road, but before that, I want to give you some perspective on the hardship of entrepreneurship.

Finding the right idea is hard enough, let alone making a successful company. Most startups appear to be the next big thing on the outside, but the majority of them fail. It’s the harsh reality of the entrepreneurship world.

Every SAAS business goes through pretty much the same startup journey. Once an idea moves past the ideation phase and manages to reach the MVP stage, it opens a Pandora box of marketing tactics, growth hacks, and sales strategies.

One of the areas the founders should pay close attention to is the email marketing strategy for their SAAS businesses. Since most of you haven’t had a chance to build an email marketing strategy before, so it’ll be good to discuss the fundamentals of email marketing for a SAAS business to brush up on the email marketing techniques.

There are two key reasons why discussing an effective email marketing strategy for a SAAS business is vital:

  1. The majority of SAAS businesses tend to focus on social media and online advertising as compared to email marketing
  2. Most entrepreneurs aren’t educated on the usefulness of a successful email marketing campaign

Have you ever noticed that you immediately receive an email upon signing up for an online subscription? That’s the beginning of the email marketing journey between a user and the company. It depends on the effectiveness of the email marketing campaign that how the company engages the user throughout the journey.

I have a handful of examples to help you understand how you can develop an effective email marketing strategy.

I’ll take a few seconds to explain what a SAAS business is, just in case. And, then I’ll jump over to building an effective email marketing strategy for a SAAS company.

What’s a SAAS Business?

SAAS is an acronym for software as a service. It’s online web-based software that provides a solution and accessible to the users anywhere through the internet. Most SAAS products are cloud-based services that are designed in the CRM, Payroll, Marketing, Social Media, and Project Management genres.

Nowadays, it’s impossible to think of a SAAS product without mobile integration. The majority of the top-notch SAAS products across all genres have mobile apps for Android and iOS. The SAAS companies make sure that they provide data accessibility and a better user-experience to the users on smartphones.

What’s an Email Marketing Strategy?

An email marketing strategy is a set of tactics that email marketers use to engage the audience and deliver the core message via a single or a series of emails. The gist of email marketing is to engage users to opt for your email marketing newsletter and send them the information they’d love to consume via emails.

Furthermore, an effective email marketing strategy has various pillars such as automation, email opt-in tools, email copy, call-to-action-buttons, email sequence, and much more.

Let’s shed some light on how to set up an email marketing strategy for a SAAS company.

Building an Effective Email Marketing Strategy for a SAAS Business

Here are the fundamentals involved in establishing an effective email marketing strategy for a SAAS business:

#1: Email Marketing Setup

First things first, you got to have an email marketing software that does much more than sending emails to the email list. You would have to know a whole heap of things in email marketing, but to start things off, sign up to a reputable email marketing service. Aweber, MailChimp, ActiveCampaign, and ConvertKit are widely popular email marketing services out there.

Before you click on the checkout button, make sure that the email marketing service you’re opting for has the following key features:

  • Email Automation: To create automated email sequences
  • Integrations: To make sure that you could link your email service with the top-notch opt-in tools
  • Templates: To use pre-designed HTML email designs
  • Drag & Drop Tools: To speed up the newsletter creation process
  • Groups & Segmentation: To separate the subscribers according to the need
  • RSS: To send out the latest blog posts automatically to the subscribers
  • A/B Testing: To analyze the performance of different campaigns

When you step into building a SAAS business, you come across so many expected challenges to deal with. One of the fundamentals of digital marketing is establishing an email marketing strategy.

To kick things off, you got to have an email marketing strategy in place right from the beginning.  Give your input in writing the copy of the email sequence, so that you have an overview of what you’re about to send out to the subscribers.

Delegate the email marketing campaign set up to an expert for digging deeper into analytics, testing, and results. A lot of companies don’t frequently send out custom email newsletters, but instead, heavily rely on email automation. They set the email sequence in a way that the software keeps sending the emails.

Discussing automation or RSS or sequences would be irrelevant if you haven’t signed up for an email marketing service. So the first step is more or less is getting your hands on the email marketing software and get familiar with the features.

#2: Funnel Creation

Funnel creation encapsulates the whole process of bringing traffic, attracting visitors, and capturing leads through an organized content marketing plan. Simply put, a funnel refers to the brief journey of the website visitor that begins from the landing page and completes with the click on the CTA button.

If you haven’t thought this through during your email marketing strategy building, then you haven’t done a good job at building your email marketing strategy.

Pro-bloggers are pretty good at creating funnels to build email lists by offering opt-in bribes. The chances are, you aren’t sure what an opt-in bribe is. So an opt-in bribe is a freebie that experts or businesses offer to the subscribers for joining their email list. It’s a vital part of the email marketing strategy, and you’ll hear more about it later on.

To understand the nitty-gritty of funnel creation, you should know the following elements:

Opt-in Tool Selection

An opt-in tool is a product that allows users to collect email addresses. They’re used on both blogs and websites to build email lists. To get off the ground, you need an opt-in tool besides email marketing software to roll. So the opt-in tool selection is a backbone of an email marketing strategy. OptinMonster, MailMunch, and Bloom are popular opt-in tools out there for collecting names and email addresses of website visitors.

Landing and Squeeze Pages

A landing page is a website page where website traffic lands through organic search, paid traffic or social media engagement. The purpose of a landing page is to push the visitor down the funnel; you can provide the download button on the landing page or place an opt-in form to download the goodie.

A squeeze page is a landing page where websites or blogs collect email addresses once the visitors click on the call-to-action button or advertising banner or a sponsored link.

Landing and squeeze pages come in handy when your website starts to get some traction, and they play a pivotal role in taking your email marketing campaign to the next level.

Freebies or Opt-in Bribes

You got to have something attractive for the audience to take action on your call. If you’re simply putting a subscription opt-in box to get updates, you won’t see much attention. Who wants updates from a business? People want stuff that could help them solve their problems. Offer valuable goodies that attract people and make their lives easier.

Companies come up with useful checklists, ebooks, and video courses as opt-in bribes to entice the audience to sign up for their email newsletters.

Website Copy

The website copy is the text-part of the website. It’s impossible to push a visitor to click-through the CTA to check out the landing page if the website copy is unattractive. The same rule applies for blog posts; you can’t put out the worst content and expect people to sign up for your email newsletters.

Similarly, a well-written copy also comes in handy when you’re building a funnel. It’s highly unlikely that a visitor would sign-up for your newsletter if there is a typo on your opt-in form. Consider copy as an essential part of the funnel whether you’re using an email opt-in box underneath your blog post or you’ve set up a landing page for a freebie.

The above-mentioned four elements can make or break your email marketing strategy as the funnel is one of the pillars of email marketing.

So the funnel creation doesn’t only mean setting up an opt-in form or popup and deliver a goodie on a squeeze upon the signup. Rather, it’s a process of engaging the website visitors through delivering value upfront and infusing the idea of getting more out of this by joining in the list.

As a SAAS business, you should do what most digital marketing and content marketing agencies often do: give out free ebooks through an email funnel and collect email addresses of the interested audience.

For example, Oberlo is a leading platform for finding products to sell online. They have an excellent funnel in place. Oberlo offers several ebooks to the audience through their email opt-in funnel:

When you click-through the ebooks, they ask to become a member to get free access to the ebooks.

And, that’s how they gain subscribers.

Isn’t it smart?

#3: Useful Content Publishing

When we sit down to talk about email marketing, we often get swamped by the email marketing tools, automation, segmentation, and other features so much so that we ignore other stuff.

One of the important factors in making any email marketing campaign successful is to publish useful content alongside your email marketing efforts. If your articles suck, it’s hard to say that people would want to subscribe to your email list.

If I were you, I’d pay close attention to putting out valuable content for the audience. When you publish high-quality content, it goes a long way.

Don’t confuse well-written content with high-quality content; any irrelevant article could be well-written. Therefore, a high-quality article isn’t just written very well, but it’s also helping the audience, meaning it’s a great fit for the site.

When you publish a high-quality article, it does the following things:

  • Brings organic traffic to the site
  • Engages the readers with the site
  • Increases social media sharing
  • Attracts more audience through social media
  • Helps us figure out where the potential is

Putting out useful content has a deep connection with email list building, which is why marketers put opt-in forms inside the article, at the bottom, and on the sidebar of the blog.

Take it from a guy who is writing blogs for over a decade. I have published thousands of blog posts over the past 12 years, and I can tell you that the blog posts that get ranked in the SERP are enough for building an email list.

For instance, here’s one of my articles that brings regular visitors to my blog:

It ranks on the first page of Google for the keyword “start freelancing on fiverr,” and every now and then, a new subscriber signs up to my email list. So try writing articles that drive people to your blog.

If you have ten articles on the blog and two of them are well-ranked in Google, and you have opt-ins installed on your website, then you could expect some of the readers of those articles to convert into subscribers.

#4: Lead Magnets Infusion

One of the surefire ways to winning at email marketing is by creating good-quality lead magnets. If you’re thinking that creating lead magnets are for content marketers and pro-bloggers only, then you’re wrong.

A lot of e-commerce companies and SAAS businesses use lead magnets to build email lists and bring people on board; I’ll give you a few examples in a second.

Let’s not get carried away; some of you may not be very tech-savvy and have no idea what a lead magnet is, so let me explain it for you.

A lead magnet is a freebie that experts offer to the subscribers in exchange for the email addresses. They use lead magnets to entice people to sign up for their email list and download the item. A lead magnet is also known as an opt-in bribe.

A SAAS business shouldn’t shy away from trying out building a lead magnet as they are essentially aware of such online marketing strategies. However, the question is that what they could offer in the lead magnet.

Here are a few examples of what a SAAS company could come up with to spice things up:

  • PDF Ebooks: A PDF ebook on a burning issue related to e-commerce or online marketing could be fantastic. Choose the area where the potential audience is vulnerable and already seeking advice from the experts. This is a key email marketing strategy to speed up the email list-building process.
  • Video Courses: It’s easier for some people to watch a video tutorial and then get it done. So don’t overlook this tactic of creating a step-by-step video guide for the prospective audience to offer as a lead magnet.
  • Checklists: A checklist could be an excel sheet or a PDF file that contains a list of to-do things for the audience to get through a problem or for completing a process.
  • Survey Reports: Survey reports are research data and statistics that researchers compile after surveys or research on a specific topic. Survey reports are usually available in PDF format.

So these were a few lead magnet ideas for SAAS businesses; I’m sure there are other things that you can offer as well.

The better you’d understand your audience’s needs, the easier it’d be to come up with the right opt-in bribe to offer.

For instance, Shopify is a SAAS company that provides e-commerce solutions to online sellers. I once came across a lead magnet in which they were offering a free dropshipping webinar.

When the interested audience would register for the free webinar, Shopify would get their names and email addresses. And, that’s exactly how lead magnets work.

#5: Third-Party Tools Integration

Building an effective email marketing strategy is incomplete without capitalizing on the third-party tools available at our disposal. You might wonder why would someone need a tool other than excellent email marketing software.

The answer is that it’s always important to make the most of every opportunity you get. Sometimes, a specific feature isn’t enough to fulfill the requirements, so we need to piggyback on other relevant tools to make things happen.

For instance, I use a simple and default opt-in box of Mailchimp on my blog. Take a look at the screenshot below:

It does the job, but it could surely be better. I must say it doesn’t convert as much as I expected it to.

When I started my authority blog, I opted for a third-party email opt-in plugin for the opt-in forms. Take a look at the opt-in form on my authority blog:

It looks much better than the one on the personal blog.

So don’t ever hesitate to try out useful third-party tools that could boost your email marketing campaign’s performance.

Replug is a URL shortener that doesn’t only provide you short URLs for social media sharing but also helps you track the clicks on the short URLs.

The best part is that it integrates with all major email marketing softwares. What it means is that you can target the audience who click-through on your email newsletter links and bring them back to your website.

Replug integrates with Mailchimp, Aweber, ActiveCampaign, ConvertKit, Constant Contact, MailerLite, OptinMonster, and many others.

One of the essentials of building an effective email marketing strategy for your SAAS company is connecting your email software seamlessly with other marketing tools. Be sure to check out the Replug tool for boosting your email marketing campaign performance.

#6: Analyze the Performance

You can’t keep experimenting with email marketing without looking at the outcome. Digital marketers and pro-bloggers keep on changing the opt-in forms, form copy, CTA buttons, and whatnot. A SAAS business website is no different. One should also analyze the performance, make tweaks, and re-analyze the results.

Experimenting with your email marketing strategy becomes an integral part of the growth, so don’t hesitate to maneuver along the way. There are no hard and fast rules for analyzing the performance of an email marketing strategy. It’s pretty much obvious that you need to look at the open rate, click-through rate, and conversion rate of your emails.

However, it shouldn’t stop here, but instead, you must go ahead and make some changes in your email marketing strategy to see the difference.

Here are some tweaks to try out:

  • Experiment between plain text and template-based newsletter formats
  • Alter the subject lines for your email drip to see the open rate
  • Try re-writing the copy of the email to see the difference in the click-through rate on the CTA
  • Use subscriber name tag in the email subject to see the impact on the open rate

Once you start to look through the statistics and performances of your different campaigns, you’d be in a better position to tell what’s working for your SAAS business website.

What’s the Takeaway?

I’ve tried not to make things super complicated for the readers. If you’re a SAAS business owner, you may have other headaches to deal with as well. So I thought to keep this article as simple as possible.

The gist of the article is that one should brainstorm on the value proposition that can be offered through an opt-in channel to attract, engage, and convert the random website visitors.

Sure, it also means you must be aware of several other things such as what email marketing service to pick, how to do email automation, and how to A/B test with the opt-in forms.

The teams behind most software-as-a-service companies focus on the software front-end and back-end and customer support, which is good, but they often overlook the email marketing side of the business.

The purpose of this article was to shed some light on the key areas of email marketing for up-and-coming and already-existed SAAS businesses.

What else would you suggest to a SAAS business from an email marketing standpoint?

 

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

Use Branded Short Links to Generate More Sales: Here's How

Use Branded Short Links to Generate More Sales: Here’s How

In today’s day and age, businesses pursue social media marketing, online advertising, and influencer marketing strategies to generate more sales, but somehow overlook small things that could move the needle.

There are several areas where small tweaks influence sales such as search engine optimization, page layout, call-to-action-buttons, website colors, page loading speed, site font, and many more. You might stumble upon loads of content around these topics, and I’d tell you right off the bat that there is nothing wrong with it.

However, at the same time, most of us miss out on some opportunities that exist, but we aren’t exposed to them. This is where folks like us come in and help guide prospective customers through content marketing. Therefore, one of the most underrated digital marketing tactics is using short branded URLs for generating more sales.

The common perception of branded short URLs is that they are for the ease of the users; it’s true that short URLs look cool and easy to remember, but the story doesn’t end here. I want to uncover the potential these short URLs have and how to leverage the use of branded short links for business.

Have you ever thought that converting a long URL and clunky URL into a short URL?

What if I told you that you can generate more money through website sales with short URLs?

If it sounds interesting to you, you better stay here because I’ve thought this through.

You’re about to discover:

  • Why branded short URLs are better than original long URLs
  • How you can make more money with short URLs
  • How a blogger or marketer can get more visitors to the website through short URLs
  • How short URLs can generate more sales

SAAS companies and marketing agencies aren’t the only ones that need such handy tools; internet marketers and pro-bloggers also get their hands on such tools for the following reasons:

  • The online tools make their workflow faster
  • There are several task management tools to improve productivity
  • Influencers highlight tools that could help the audience
  • Mentioning online tools/software could lead to collaborations

So without any further ado, let’s jump right into the cream of this article.

Introducing Replug

Introducing Replug

Replug is a one-stop-shop for creating branded short URLs for your website pages or blog posts, and take your social media marketing to the next level. It’s a URL shortener that is designed to get your more attention on social media without being pushy.

You may have used several URL shorteners that were designed just to generate short URLs for the long and funky URLs. Replug is unlike any other URL shortener that does a single job.

replug-profile

The interesting thing about the Replug tool is that it’s home to so many features that can help bloggers and businesses in several ways. If you have been trying to bring website visitors to your website through social media, then Replug should be your go-to URL shortener to generate short URLs that you can track.

Not only does it provide the URL shortening service, but it also gives you clickability analytics, meaning when a visitor clicks on your branded short link, you can track it using Replug.

One of the biggest challenges of website owners is to cash in on the social media following; they constantly share their content. Plus, they try to share others’ content to spice things up. When someone shares other’s content, it sparks the conversation and that’s how the engagement begins.

However, there is a caveat: sharing others’ content doesn’t bring eyeballs to our website. What if I told you that you can now share others’ content and still bring visitors to your website? This is where Replug comes in.

How to Setup Your Branded Short URL in Replug

Once you have signed up for your Replug account, add a brand to your Replug account to get started:

The next thing you might want to do is to add a custom domain. Go to the Replug account settings from the top right corner.

Click on the Custom Domains option to open the custom domains settings:

Now add a custom domain by clicking on the Add Domain button.

Fill up the form with your domain settings. It will require domain information such as the domain URL, 404 redirection link, branded domain, and DNS configuration. Consult your domain name registrar for the DNS configuration.

Why Use Replug for Generating Short Branded URLs

If you have been doing business for a while, then you might know that it’s not easy to generate sales. I reckon ignoring the branded short URLs might be like leaving money on the table. So take a look at how branded short URLs can make you money along the way:

Clean Short URLs

Let me be honest with you, no one likes long URLs. Some websites have clunky URLs that contain a number of parameters such as page IDs, UTM codes, category names, and many more elements. Therefore, it’s safe to say that such hefty URLs don’t appeal the visitors at all.

One of the benefits of Replug is that the user can use their own branded short URL while sharing content. It means when you’re sharing a friend’s article, you can use your branded short URL instead of a friend’s link.

Have you ever preferred a YouTube video’s short link over the original link? I have done it a million times. The reason is that the short URL of a YouTube video looks concise and doesn’t take up much space in a social media post.

It’s far more convenient to use a short URL, especially when you’re sharing content on social media. You may have noticed that some newbies share long URLs of e-commerce stores or publications that don’t appeal at all. Social media is a busy space, so it’s hard to grasp the attention of the audience. Therefore, it’s essential to pay close attention to small details.

Replug can be a fantastic tool to generate clean short URLs for your social media marketing campaign. If you’re curious about what good Replug can do for you, then keep reading.

Sharing Others’ Content

Social media growth isn’t a one-way road, meaning you can’t just hope to get loads of content shares without sharing others’ content. The chances are, you haven’t thought this through because nobody ever told you the importance of sharing others’ content. No worries; you’re in good hands.

If you have been following social media experts, influencers, and pro-bloggers, you may have noticed that they spend time finding and sharing good-quality content. Most of them have a social media content mix in place that consists of their content and others’ content.

You might wonder: does sharing others’ content help us? And the answer is yes, it does help us. Let me explain how it works. When you share others’ content, here’s what happens:

  • You get noticed by the author of the content you’re sharing
  • It begins the engagement process between you and the content author
  • It often sparks a conversation between you and your followers
  • You get to share valuable information with followers without publishing a fresh piece of content

Since you’re curious how sharing others’ on social media help us, let me shed some light on how Replug fits in here and does wonders.

Replug is a URL shortening tool that doesn’t only generate short URLs for you to share on social media, but instead, it also drives social media traffic back to your website.

The way it works is quite fascinating; when you find a compelling article or video to share with your audience, all you need is to add the link to your Replug account to generate a short URL for sharing on social media. When the visitors open the link and land on the respective page, they also see a call-to-action pop-up from you to check out your website as well.

Once you’re driving more traffic to your website, it means you have a fair chance to increase your leads and clickability on your website.

So now you can imagine how you can generate more sales just by using a URL shortener tool.

Click-through Analytics

Content creators and social media managers fancy analytics, whether they’re social media statistics or website analytics. It’s essential to keep an eye on the content performance to drive your content strategy and social media marketing to the next level.

One of the perks of going through your analytics is identifying the winner content and double-down on the top-performing content. Once a brand or blogger finds well-ranked articles or videos, the progression becomes easier towards reaching a similar audience.

A URL shortener without click-through analytics is a waste of time and money. I’d be devastated if you create links, get clicks on them, and unable to track the performance of those links.

If you’re wondering, how come it’s devastating that someone isn’t cashing in on the clicks they’re getting? Here’s why: it’s hard to understand your audience’s intent, put out valuable content, and get traction on your site. Once everything seems to be working, but you aren’t tracking the clicks looks like a missed opportunity.

What if I told you that you save yourself a lot of time and energy using the best URL shortener?

One of the reasons why I like Replug is the analytics feature. The user can instantly access the analytics report from the dashboard and go through the short link metrics in detail. The report showcases the total number of clicks, unique clicks, conversions, and conversion rate.

Therefore, short link analytics is a huge advantage of the Replug tool. Once you induct the short links properly into your social media marketing strategy, you’ll go gaga over the results.

Insert Retargeting Pixel

Retargeting is crucial to online marketing. It’s a process of reaching out to the specific audience that has been to your website before. The reason why social media expert rate retargeting strategy so high is because it helps you reach the visitors who have previously shown interest in your ad or content. A retargeting campaign could generate leads or increase the conversion rate.

Since Replug brings visitors back to your website, it makes retargeting possible across multiple social media platforms. All you need is to connect the Retargeting Pixel with the specific social media platform.

To set up your retargeting campaign with Replug, go to your account settings, and click on the Retargeting Pixels option.

Now select the desired social media platform for adding the retargeting pixel. Grab the code from the respective social media platform and add it to your Replug account.

Once it’s done, you’re all set to retarget the audience on the social media platform.

Make Custom Widgets

A huge competitive edge of Replug over competitors is the enhancement capability. The custom widget feature is one of the features that make this URL shortener stand out from the rest.

Replug is flexible to make custom widget adjustments, meaning you can add third-party custom widgets to your campaign if you want to replace the default widget. It means that you’re free to use tools such as Optinmonster, Sumo, Poptin, Convertful, and others as a custom widget.

Furthermore, you can display an embedded video from YouTube, Vimeo, or any other video platform in your campaign using a custom widget. Additionally, you can insert a quiz snippet from BrandQuiz, Outgrow, SurveyMonkey, and more.

To enable a custom widget in your campaign, go to the Custom Widgets option from the account settings, and add the custom codes to the pop-up.

Once you’ve added the custom widget, you can select the respective snippet during the campaign setup.

Add UTM Tracking

UTM is an acronym for the Urchin Tracking Module, which is a URL parameter used in digital marketing and online advertising to track the source of website traffic. A UTM parameter is attached to the destination URL in a campaign to record and analyze the traffic.

Replug comes in handy when running a social media campaign and tracking the performance across multiple social media platforms. If you’ve run Facebook ads or Google ads, you must have seen the UTM parameter option during the ads campaign setup.

Some beginner social media users who explore digital marketing areas often get overwhelmed by the UTM tracking and chicken out.

To get your hands on this piece of code, you need to generate a UTM preset and assign it to the URL.

To capitalize on this facility in Replug, go to account settings, and click UTM Tracking.

Then, add a UTM preset to assign the UTM tracking the URLs.

Multiple Integrations

One of the essential elements of digital marketing is email list building. Most social media experts and digital marketing experts recommend building an email list from day one. Some pro-bloggers regret that they didn’t start building email lists when they were starting blogging. So learn from others’ mistakes and start building an email list right away.

When visitors are opting for your email newsletter, it means you can reach out to them directly via an email; it eliminates the gateway like an ad platform or social media channel to connect with the followers.

It’s fascinating to see that Replug integrates with a number of popular email marketing softwares such as Mailchimp, Aweber, Constant Contact, ConvertKit, ActiveCampaign, Sendinblue, Freshmail, Drip, Campaign Monitor, SendPulse, and many more.

Do you know what this means? It means once you integrate your Replug account with your favorite email marketing platform, you can directly send the subscribers from Replug to your email list.

Are You Ready to Create Your Short URLs?

I have unveiled how branded short URLs can turn things around for you. If you have been digging into this topic or looking for a URL shortener, then you might want to get your hands on this excellent URL shortener. I’ve tried to elaborate on why Replug is such a fantastic tool and what it has to offer to bloggers, social media influencers, and businesses.

I started using this tool a while ago, and I’m fascinated by the benefits it offers to the users. I have used various URL shorteners for affiliate links in the YouTube description or social media description, but they never provided much under one umbrella.

Replug is truly a one-stop-shop for creating short URLs and generating more revenue by driving the visitors to your website and converting them into subscribers.

Would you be interested in trying out this URL shortener?

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

Has anyone ever told you the secret to increasing social media engagement? I bet you’ve gone through hundreds of articles about social media success but haven’t cracked the code yet. Hear me out as this article contains a secret sauce of dominating the social media space, and the good news is that anyone can do it.

Social media has significantly influenced the way we communicate, get inspiration, make buying decisions, and spend time.

One of the weird things about social media is that most of the starters want to rapidly grow on social media. When they hear the buzzword “social media,” they tend to think of the number of followers and overlook the engagement factor.

It’s a no brainer that celebs and influencers are warmly welcomed on a social media platform; all they need is to announce on a different social media platform or share it through a TV interview. Voila!

The number one reason why influencers and celebs rapidly grow on social media is the ample amount of engagement they get almost instantly.

When Jennifer Anniston joined Instagram, it took the internet by storm. Now the FRIENDS star has the world-record to her name for the fastest one million followers on Instagram.

Did Instagram know that this award-winning Hollywood actress is about to set up her Instagram account, and we need to bump it to the top? Of course, no.

It happened organically as Anniston is loved by millions of fans across the globe. The newspapers, magazines, blogs, and websites were publishing articles about her account, and it became a talk of the town.

When fans heard about her Instagram, they started searching for her official account and started following it. It didn’t end here; they also started liking and commenting on the very first picture she posted, and it went viral.

You might think it happened because she was already a celebrity, but I believe it was all the attention that led to high engagement to her account that took it off.

Since you and I aren’t famous Hollywood stars, so need to find ways to increase engagement on social media platforms and work our butt off to dominate social media.

Sit tight because I’m going to spill the beans here. I’ll share a handful of techniques that help you increase engagement on social media platforms without spending a whole lot of money.

You’ll notice that:

  • I won’t be sharing any rocket science formulas to grow on social
  • My tips would include practical and actionable tactics
  • You won’t have to spend a ton of money on social media to get followers
  • The strategies may look mundane, but they work if you stay persistent

So without any further ado, let’s take a look.

Increase Your Social Media Engagement: Here are 6 Ways to do so

Let’s dive deep into these social media engagement tactics:

Ask Questions

Social media engagement happens when followers get excited to respond to your post, and they’d only be excited about the stuff that’s relevant to them or they know about.

Have you ever noticed that we stop scrolling the social media platform’s feed when we see something relevant?

If you’re passionate about dogs, you might not care about bicycle tires. However, if you stumble upon a video about dog training, you’d immediately play and try to pick the brain of an expert.

If you pay close attention, then you’d understand that it’s the fundamental point of increasing social media engagement. Therefore, asking the right questions would unleash the social media attention that you’re hoping for on social media.

I once asked about the video editing software my Facebook friends are using and the post got a ton of replies:

This kind of attention and engagement doesn’t happen when I share a blog post link on Facebook. So it shows asking questions is an excellent strategy for starting a conversation on social media.

Am I only the one who thinks asking questions is good? To find the answer to that question, I went to Twitter and started scrolling through the timeline, and I found this tweet:

Rebekah Radice is a social media influencer, expert, and strategist. She also asked a question in her tweet. Look at the number of replies and likes on the tweet. It shows that asking questions is an ice breaker, especially if you’re trying to improve engagement on social media.

Create Polls

Social media engagement is a bit more subjective to each user. A piece of content might attract PERSON A, but it might be irrelevant to PERSON B. Therefore, surveying the audience from time to time can help us understand our audience better.

I learned that polls are a great social media tool available on all mainstream social media platforms. What they do is that they motivate people to click and get engaged without being pushy. You must have seen a poll on almost all of the major social media platforms.

One of the reasons why creating polls on social media could increase engagement is that polls standout pretty easily. We’re talking about an abundance of tweets or Facebook posts here, and when a poll shows up, it easily sifts through the noise and start attracting the audience.

I have multiple YouTube channels, and a lot of followers follow me across all channels. So I decided to survey one of my channels to help design my YouTube content strategy for 2021. Here’s the screenshot of the poll I created in the community tab of my YouTube channel:

You can notice that the majority of the responders were interested in YouTube content creation. It got me thinking to double-down my efforts on creating YouTube-related content.

Diego Oquendo is an entrepreneur; I found his poll on LinkedIn while scrolling through the timeline:

Here are three takeaways for creating polls on social media for increasing social media engagement:

  1. Brainstorm a bit on the poll subject before moving forward with it so that you could come up with the most appropriate question to ask.
  2. Provide the audience with multiple yet relevant options to choose from to get the best results. You should have at least three or more options in your poll.

III. Don’t judge the poll results too quickly; give it a good week or two before you conclude.

Creating polls would showcase results slowly but surely. Don’t chicken out if you don’t see loads of responses on the poll immediately. Learn a lesson and come up with a better poll next time.

I learned that sharing blog posts or YouTube videos on Facebook, Twitter, and LinkedIn starts to look spammy at some point, and people are less likely to respond to the mundane content.

So creating a poll once in a while would be an excellent strategy to mix things up and increase the engagement on social media over time.

Repurpose Content

Content repurposing means taking a piece of content and transforming it into another type of content using the same information. It has become a popular content creation hack among digital marketers and bloggers as it’s hard to consistently put out fresh content.

Therefore, repurposing allows us to put out content in some shape and form as well as it also helps us build a following on different social media platforms.

When brands and entrepreneurs hear about repurposing content, some of them don’t follow it. Perhaps, it’s because it doesn’t get discussed as much as it should be.

Don’t be afraid of content repurposing. Most people find creating original content difficult, and there might be many reasons why they have not been able to create content such as:

  • They don’t know their strengths
  • They don’t come up with great ideas
  • They don’t understand their target audience
  • They are confused about the right niche
  • They get stuck between the content types such as text, video, and audio

I have been an admirer of content repurposing for a long time. Back in 2018, I posted a book review on my YouTube channel. Later on, I used the review video to create a blog post on the blog. This way, I was able to put out two pieces of content.

Take a look at the screenshot below:

I took the embedded code of my YouTube video, wrote a brief blog post, put the embedded code into the blog post, and voila.

The story doesn’t end here; I have repurposed blog posts into infographics as well.

Check out this infographic, which was designed for my Facebook profile:

You can see the blog post URL on the footer of the image. Not only am I putting out a new infographic on Facebook, but I’m also directing the audience to the blog.

The point is that content repurposing could be very useful when you’re trying to increase social media engagement.

Mention an Influencer

Most of us follow influencers in our industry or niche, which is necessary to keep up with the latest trends and techniques. However, we don’t know how to leverage a connection with the influencer.

First things first, you should know you may have to invest your time, energy, and money into building a connection with the influencers.

It doesn’t mean you would have to spend thousands of dollars to invite an influencer for a personal one-on-one session or something. What I mean is that buying a couple of $15 books or attending a few seminars or else sharing their content continuously would do the job if you know how to do it. And, I’m going to teach you how to do it.

The easiest way to get noticed by an influencer is by understanding his/her core values and spreading the word about them. If you’re a blogger and you agree with an influencer on some common agendas, you can quote the influencer in your articles. If you’re a YouTuber, you can give a shoutout to an influencer’s channel or book.

However, there is a caveat, if you’re doing it just to get attention, you might not be able to pull this off. On the other hand, if you genuinely believe in what you’re saying, you won’t stop highlighting the influencer in your content, and eventually, you would get noticed.

There is no secret recipe to get the attention of the influencers, but if you keep the following key elements of influencer engagement in mind, you can win their attention:

  • You must thoroughly study the influencer’s content before you speak about it
  • You won’t get a response if you’re being negative about the influencer
  • If you’re just doing it for the attention, it may seem fake and unauthentic and won’t work
  • The persistence often pays off in winning the attention of the influencers

Here’s an example:

I was once reached out by the outreach team of Tony Robbins and they referred to the blog post in which I mentioned Tony Robbins’ book Unlimited Power. It was one of the best books I’ve ever read. So I went on to praise the book, but I didn’t pay attention to linking out to the Tony Robbins’ website.

Therefore, his team reached out and thanked me for talking about the book, and requested me to add a link to that blog post. And, I did it at their request.

The takeaway from the example is that I didn’t mention Tony’s book to get an email from the outreach team, but rather, I wanted to solidify my message by adding an authentic source.

Simply put, if you want to increase your social media engagement, then engaging the influencers is a great way to go about it. What you need to do is to take the following steps:

  • Choose a handful of influencers that you agree with
  • Follow them everywhere on social media and blogging platforms
  • Show up in their comment sections on the blog, Facebook, YouTube, and pretty much everywhere
  • Link out to them in your blog posts or talk about them in your YouTube videos
  • Mention or tag them when you share your content in which they’re mentioned
  • Share their content without any expectations whatsoever

What would happen eventually is that when you keep doing this for a while and don’t ask for a return favor, your name or face or brand would start to get familiar with them.

The next thing that might happen is that out of hundreds of comments, they might reply to your comment along with a couple more. At some point, they might share your content in which they’re mentioned. Once this starts to happen, you can expect a lot more attention and engagement as compared to the past.

Even if you don’t see a major change in the vanity metrics, you still got yourself a story to talk about and engage your existing audience.

Folks, mentioning an influencer you admire or follow could go a long way if you’re patient and authentic.

Try a URL Shortener Tool

Some of you may have used a URL shortener tool for trimming your long URLs for social media sharing. And here we are discussing this in a blog post about increasing social media engagement. You would think what good a URL shortener tool would do for social media engagement besides making the URLs look short and clean.

No wonder you’d be surprised, but hear me out first. In my defense, I’d say that it’s partly true that a URL shortener is mainly used for trimming down the URLs to look short and beautiful. However, I’m not going to discuss an ordinary URL shortener tool; you’d be baffled to hear what this tool can do for you.

Replug is my go-to URL shortening tool that doesn’t just shorten the URLs, but instead, it also brings the visitor back to your website or social media channel.

Therefore, when you use this tool for shortening a third-party article for sharing on social media, it creates a funnel to bring those visitors back to your site.

Here’s how it works: when you create a short URL of your friend’s article and share it on social media, it generates a tiny pop-up snippet of your site or social channel for the visitors to click-through and comes back to your platform.

So you aren’t just sharing others’ content, but you’re also infusing your website URL along with others’ content without being pushy.

Benefits of Replug

Custom Branded URL

Replug allows you to integrate a custom branded URL to your account, which enables you to use your short URLs for your social media campaign. For instance, youtu.be is a custom branded URL of YouTube.com.

Retargeting Clickers

This URL shortener doesn’t just trim your URLs for social media sharing, but it also helps in social media marketing. Retargeting the audience that clicked on the links is a huge plus of Replug. Capitalize on this opportunity to engage the audience and bring them to your platform through retargeting.

Call-to-Action Button

One of the best features of the Replug tool is that it provides users with an opportunity to add a CTA button on the pages that are being shared. What happens is that when a visitor clicks on the short URL you generated and shared, the visitor sees a clickable popup that displays the Replug user’s brief information, which could eventually drive visitors to the user’s website.

Performance Tracking

Measuring the performance of any marketing campaign is essential to moving forward in the right direction. Replug has a performance tracking feature that gives users insights into the links’ clickability to keep track of their social media engagement.

Chrome Extension

Replug has a Chrome extension that makes it easier for the users to add shareable links to the Replug account, and it makes social media management a lot faster.

All-in-One Bio Link

One of the coolest things about Replug is that it could replace your Instagram bio link with an all-in-one bio link. You can create a page that has all of your social media links and generate the short URL for the page to add to your Instagram bio. It could massively increase your social media engagement on all major platforms you use.

I once wanted to try a different URL shortener but didn’t subscribe to it for some reason. When I found out about Replug, I instantly signed up and started testing it.

I can say with confidence that the features Replug offers can increase social media engagement over time.

Use Video Content

I have said this a million times and I’m sure you have heard over and over again that video is vital to get attention on social media. Some of you might be paying attention to YouTube and Facebook videos. Let me burst the bubble; it’s not enough.

If you want to increase social media engagement through videos, you have to milk every social media platform that supports video content. Most users underestimate LinkedIn, Pinterest, and Instagram for video content. What if I told you that must upload videos to these platforms to get more engagement?

The chances are, some of you haven’t thought about putting out videos on these platforms. Go to your LinkedIn timeline and start scrolling through; you’d notice that a video would show up after every 5 to 8 posts.

I have been noticing a video trend on Pinterest for quite some time. Now I’m planning on focusing on vertical videos for Pinterest too. The best part is that you don’t have to put a lot of effort into creating a Pinterest video; a lot of users use the same strategy of pin designing into creating video pins for Pinterest.

When it comes to videos, Instagram isn’t far behind. Go to your explore page, and I’m sure you’d find videos along with picture posts.

Most people are afraid of facing the camera and putting themselves out there. If you have been feeling stuck at this phase, then just go ahead and do it anyway. It may look scary, but that’s the only way to move forward. You should know that everyone makes a few bad videos before they start making better videos.

One of the perks of putting out video content is that it gets easier for some people to consume video as compared to articles. It won’t be easy, but the upside of putting out videos is so massive that you can’t imagine. Once you start to reap the benefits of video creation, it will easily overshadow the fear of putting yourself out there.

We want to increase social media engagement, and videos can be a very digestible form of content for the audience unless you don’t know much about the topic or put it out in front of the wrong audience.

How Would You Increase Social Media Engagement?

It’s easier said than done. Anyway, I tried my best to share strategies that have helped me increase social media engagement across multiple social media platforms.

Get to know your target audience and come up with compelling content to offer to the audience. Once you crack the code of creating enticing content and putting it in front of the right audience, you’ll be baffled to see the outcome.

The tactics I shared with you are tried-and-tested as I have been blogging since 2008 and learning something new ever since.

Had I known some of these secrets earlier, I would have made a fortune.

Anyway, Robins Sharma put it this way, “there are no mistakes in life, only lessons.”

It all comes down to this question:

How would you increase social media engagement?

Let’s talk in the comments section.

Author Bio:  Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

How to Bring Visitors Back to Your Website

How to Bring Visitors Back to Your Website (Without Being an Expert)

Most bloggers and website owners spend their energies on finding new ways to bring visitors to their websites. They use all sorts of channels such as social media, organic search, direct traffic, and online advertising to land more and more new visitors. However, the majority of them don’t pay attention to bringing previous visitors back to the website.

If bringing visitors back to the website never crossed your mind, then it means you haven’t done anything significant to make that happen. You surely don’t need to be an expert to understand that you have been missing out on a lot of opportunities just by not focusing on bringing visitors back to the website.

Before we dig deeper into the tactics of bringing visitors back to the website, I want to make sure that you’re pretty clear on the type of visitors we’re discussing. We’re essentially eyeing the website visitors who have been to your website or blog at least once.

The whole idea is to push the visitors (that have been to your website) through strategies to win them over. Our goal is to ensure that they don’t forget your website and somehow end up checking it out again.

It’s true that the possibilities to engage and attract social media fans, blog subscribers, and look-alike audiences are endless. All it takes is a set of right strategies in place to make things happen.

There’s something you might be wondering: why we need those visitors back?

Let’s discuss that first, and then, I’ll share several ways to bring visitors back to your website.

Why Do We Need to Bring Visitors Back to Our Website?

Let’s use this section as a reminder that whatever end goal you have in mind for your website, it won’t happen until people don’t visit your website more often. A company that doesn’t sell online would also like to attract visitors, just like an e-commerce store that sells online.

To put this question out of the way once and for all, I should address it now. The reason I’m raving about bringing people to the website is that it starts an engagement process. When visitors land, the activity begins, which could convert:

  • Readers into subscribers
  • Visitors into leads
  • Prospects into customers

If someone builds a public website and doesn’t strive to get visitors through all means, and the website has no activity whatsoever, then there is no point in creating it.

A website is built with one of the following missions in mind:

  • To build a business identity
  • To share the company’s mission
  • To strengthen the PR campaign
  • To achieve the marketing goals
  • To aware prospects about the products

So there is always a possibility of an action to take place when visitors land on the website unless the website doesn’t push people away. Most business owners are naive, and they no idea what to expect from their business websites. So keep on leaking the leads and prospects as their websites aren’t optimized for conversion.

Therefore, it’s crystal clear now that why do we need to bring people to our website. They could be existing fans as well as first-timers. It doesn’t matter, though, as far as they’re relevant to the industry and interested in our content.

Let’s focus on how we can achieve this.

Here are five ways to bring people back to your website.

  1. Write an in-depth social media post

    Social media organic reach has significantly dropped over the past few years, especially if it contains a link. Since blog posts or website links force users to leave the social media platform and land somewhere else so social networks don’t like it.

    Sharing an article link does look spammy, anyway. Users don’t pay attention to it unless it’s a compelling piece of content. I’ve seen organic reach dropped for links over time, but I have seen influencers and social media experts change their strategy. They provide value upfront on social media and also offer something else over at their platform, such as a blog.

    Here’s the example:
    Write an in-depth social media post

    You can see an in-depth LinkedIn post that shares a vital tip for gaining motivation and staying calm during the pandemic. You can see the author of the post has tried to convey the message with a meaty post and also shared a link for more details. Furthermore, you can see the number of likes and comments on the post.

    The secret of winning attention through writing an in-depth social media post is the delivery of value with no strings attached. When you offer something valuable without pushing people to leave the platform, they’re likely to consume the content there and likely to visit your website for more value.

    So don’t underestimate the power of writing valuable and in-depth social media posts that could not just bring your subscribers back to the website, but also attract new eyeballs.

  2.   Point YouTube viewers to your blog posts

    One of the best ways to bring visitors back to your website is by highlighting the relevant blog posts in your videos and adding the respective links in the descriptions. Video content is crucial to your social media marketing success. Therefore, the existence of YouTube is inevitable. The upside of putting out video content on YouTube is that you can point the YouTube audience to your blog posts and that would bring visitors to your site.

    You don’t need to be pushy about this as the audience clicked-through your video to watch content rather than navigating elsewhere. But it doesn’t hurt to drive your audience to a relevant written piece once in a while.

    You’d find hundreds of thousands of YouTubers who have been using this strategy to engage the audience, building an email list, and driving website visitors from YouTube.

    Damian Keyes, for example, is doing the same thing.

    Take a look at the following screenshot:

    Point YouTube viewers to your blog posts

    He’s using YouTube content and description to drive the audience to his music business academy.

    If you’re really want to make the most of this strategy, you must pay attention to creating good-quality videos that help the niche audience, and then you can push them to visit your websites.

  3.  Publish a free ebook 

    Have you ever noticed some top blogs and websites offer free ebooks? They mostly do this for list building and partly for engaging the audience. What if I told you that you can use a free ebook to bring visitors back to your website?

    Sure, it won’t be a quick fix as publishing and offering an ebook may take some time. The most important part of this strategy is to come up with an enticing ebook. You got to hire a freelance writer or talk to your in-house content writer for writing a compelling ebook. A lot of companies don’t necessarily limit their opt-in bribe to tutorial-based ebooks. Instead, they also publish industry reports and checklists to spice things up.

    The goal is to push readers to take action by offering something interesting. When visitors find a free ebook appealing enough, they go ahead and click-through to download it. And that’s where it starts an engagement activity on the website, which leads to spending more time on the site. Plus, you get a chance to bring visitors back to your website; I’ll explain it in a moment.

    You might not have heard that you can use this free ebook opt-in bribe strategy to bring website visitors back to your website. Let’s shed some light on it: since you’re offering the ebook for free and not charging for a valuable piece of content, you can link out to your articles or website pages in the ebook.

    Furthermore, an ebook could be a PDF book, report, or a tutorial that the audience might be interested in checking out.

    The team at Social Media Examiner knows this trick.

    They’re offering a social media marketing industry report using the opt-in bribe strategy:

    . Publish a free ebook

    It’s highly unlikely that they won’t be mentioning their links in it.

    So the takeaway from this example is that we can use free ebooks distribution as a way to attract and bring the audience back to our website.

  4. Establish an Instagram link strategy 

    One of the ways to learn social media strategies is by observing social media influencers and top bloggers. They usually don’t leave money on the table, meaning they try to use every option available at their disposal to engage the audience.

    Instagram has a handful of options that could be used to bring people to your website. I’ll walk you through each and every option that you can try out so that you can establish a complete Instagram link strategy even if you’re getting started on the platform.

    Here are four major areas of adding a website or blog post link on Instagram:

    1. Profile Bio: Anyone can add a website URL to his/her profile and point the audience to the website or blog link through different means. You must have heard or seen “link in the bio” text somewhere on the platform.|
    2. Story: Instagram accounts that have over 10,000 followers or which are verified can add links to their stories. The audience can swipe up to check out the website link they added to their story.
    3. Caption: The caption can have a short branded URL along with the post description and hashtags. You better use a URL shortener like Replug to shorten your blog post links to share in your Instagram posts. Furthermore, point the audience to the blog post short link in the description as well as a comment of the very post. The caption links won’t be clickable, but people could check them out as they won’t be hard to remember.
    4. IGTV description: You can add your website link to the IGTV video description, and it could drive visitors to your website. IGTV is one of the most underrated video platforms on the internet. You can harness the power of Instagram video by putting out up to one-hour long videos. As far as the link of your blog post is concerned, if you click on the IGTV video title while playing the video, the description appears from the top, and that’s where you got a clickable link.

    You don’t have to undermine this social media platform even if you don’t have 10,000 followers to unable the swipe up link feature in the story. Instead, try out other ways that can also drive website visitors to your website.

    Let’s take a look at a few examples:

    Iamafoodblog is a popular food blog that shares recipes.

    They have a fantastic Instagram account where they share food photography.

    The best part of this example is that they do what exactly I was talking about earlier.

    Look at the description of one of their recent posts:

    IGTV description

    They’ve added the blog post link along with the caption.

    Similarly, NYTCooking is another famous Instagram account:

    IGTV description

    They, like, other top Instagram accounts, use Story to drive website traffic.

    Here’s another example:

    Sarah Wayne Callies uses the profile bio to share her website URL:

    IGTV description

    She is a famous American TV actress and movie star.

    So if these top Instagram accounts and celebs have an Instagram link strategy in place, then why don’t you have it?

    Now it’s time to use Instagram to drive website visitors. It doesn’t matter whether or not they have been to your website; try to send some visitors to your website.

  5. Send an email newsletter

If you have an email list, but you aren’t using it to drive website traffic, then it’s a shame. The email subscribers opted-in to receive emails from you, and you have an excellent opportunity to bring visitors back to your website.

The email subscribers signed up because they’re interested in your product or content in the first place. So don’t shy away from sending the latest updates and blog content.

Sending too many emails every month may indeed annoy them, and that’s not what we want. However, a couple of emails in a week shouldn’t be a bad strategy. You can always adjust according to the response you get from the audience.

If you go through your email inbox, you could see a ton of emails (that are the latest blog posts) sent to you as email newsletters because you opted for it.

Take a look at the email newsletter from American Kennel Club:

email newsletter They also sent a blog post to the newsletter subscribers.

As a result, there would be hundreds of thousands of subscribers that would open up the email, and a lot of them would visit their blog post. Hence, they’d be able to drive a lot of visitors back to their website.

If you haven’t started building an email list, then it’s time to take it seriously. Digital marketers and pro-bloggers highly rate email list subscribers as they’re the visitors that want to listen to you.

Are you ready to bring visitors back to your website?

It’s essential to be on your toes if you want to bring visitors back to your website. I’ve shared five tactics, but I’m sure there are a ton of strategies out there that you can use.

The exciting thing is that when you strive to achieve something and start exploring, you could stumble upon new ways along the way.

I’ve learned an important lesson after blogging for over a decade that if you don’t put effort into something, you can’t do it.

The premise is that if you want more visitors to your website, you got to try every possible method to get visitors. For instance, you can put out content, engage on social media, advertising content, build relationships, and solve problems. In the digital marketing space, whatever you’re trying to achieve, you have to ensure that you’re offering more than you’re taking.

Attention could be the easiest thing to get or the hardest part of the job. You must have known someone on social media who grew followers on social media without knowing much about social media growth. The reason is that they deliver something even intentionally and people bought it.

The methods I shared to bring visitors back to your website are tried-and-test by internet marketers and pro-bloggers. You can try them out as well as keep exploring new strategies to attract, engage, and convert the audience.

What else would you do to bring visitors back to your website?

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

CTR for better conversions

7 Ways to Increase CTR for Better Conversion on the Website

Over 10 years of blogging has taught me a million things about launching, optimizing, growing,increasing CTR and selling websites. What if I told you figuring out two things that could turn things around for you? The first is “how to bring visitors to your site” and the second is “how to push them to click on your website.”

If you have been running a website, you’d know that clickability is a massive factor of engagement and conversion. You can’t sell your product or convert a reader into a subscriber if visitors aren’t clicking. It does look so simple on the outside, but it’s a game-changer in conversion optimization.

What if your website visitors don’t know where to click? Or what if they know what exactly you’re offering but they don’t want it?

Wait. No need to feel depressed.

I’ll walk you through the whole process that will surely help you maximize the website conversion. All you need is to be ready to churn the information I’ll throw at you as I’ve got several ways to increase CTR to improve your website conversion.

You should know that every e-commerce store, website owner, and blogger wants more conversion on the website. Some improve their website designs, while others internally link their website pages. The goal remains the same; they want prospects to convert into paying customers.

But when visitors aren’t clicking anywhere on the website, then it got to be something wrong with the website. The primary suspects could be the website speed that may be affecting the ranking, the quality of content that isn’t impressing the readers, or the wrong audience targeting that result in producing irrelevant content.

If you’re wondering why it would matter so much, then you should know that less or no clickability affects a lot of things, such as:

  • Total page views
  • Email list growth
  • Affiliate commissions
  • Product sales

Since we’re discussing how we can improve the click-through rate for better conversion, it’s imperative to know where website visitors are clicking and where you want them to click. Placing a banner ad on the sidebar or installing an exit-intent won’t make a difference unless you aren’t getting the right traffic to your blog or website.

In the online marketing world, click-through rate (CTR) is crucial to understand various factors that indicate whether or not the content strategy is working, and those factors include but limited to:

  • The intent of the publisher mirrors in the way content is presented
  • The interest of the visitors in your content is determined by the engagement
  • Relevance to the audience reflects in the bounce rate report
  • Quality of the content can be judged through the conversion

So we’ve established that it’s necessary to have clickability on our website or blog. Therefore, now you need to know is how you can increase clickability on your site.

Let’s head over to the cream of this article.

7 Ways to Increase CTR for Better Conversion on the Website

Let’s change the way website visitors respond to your websites and blogs for the better. Take a look at the methods to increase CTR on your website:

  1. Link to sales page multiple times

    One of the common mistakes website owners and bloggers make is that they add a single call-to-action button or link once to their sales page in the article. They should know that it isn’t going to cut it. On the other side, what smart marketers do is that they use psychology to push visitors to click-through by adding multiple call-to-actions.

    It’s human nature that when something appears frequently, it goes into our subconscious mind and influences our behaviours. Brands know this very well. They’d spend millions of dollars on TV commercials, social media ads, and influencer marketing to build brand recognition.

    The point I’m trying to make is that you need to link to your sales pages more often. This linking shouldn’t be limited to the blog posts, but instead, you can do this in other content mediums as well. Here’s how you can link to sales pages on various platforms:

    Since our goal here is to improve the website conversion, so the first thing you should do is start linking to your sales page more often.

    When I promote products, I tend to link to those affiliate products more often.

    Take a look at the example:
    linking on post
    Ever since I started linking to the affiliate promotes multiple times in the blog post, my conversion rate needle has started to move. So don’t waste this opportunity to improve your CTR on the site.

     

    Add various call-to-action buttons on the website. You can try out multiple CTA variations such as buy now, free trial, sign-up now, get access, et cetera. It increases the clickability when the call-to-action button appears in multiple places on the website pages.
    Link to money pages multiple times in the articles. One of the underrated engagement techniques that bloggers and digital marketers don’t capitalize on is linking to money pages. Income School once revealed that they increased their conversion just by adding links multiple times in the blog posts.
    Mention CTA at least twice in a podcast so that the listeners could remember your brand or offer once they finish listening to the podcast. I’m a big fan of podcasts, and I know how much attention listeners pay to their favourite content. Almost every podcaster has a specific call-to-action, whether it’s a freebie or a discount coupon.
    Highlight the product at the beginning and at the end of the video. Video is a popular content type on social media. So when you put out a video on YouTube or Facebook, try to plug in the call-to-action at the beginning as well as at the end of the video.

  2. Add a comparison table

    You got to be on your toes when you’re trying to increase your website click-through rate. There are several factors that determine how good or bad your clickability is going to be on the website. One of the key factors is “stopping people from leaving your site.”

    So when you essentially stop people from leaving your website, then it means they’re either enjoying your content or interested in your product. Therefore, you have to try out every single method to stop people from hopping to another website.

    Adding a comparison table is a fantastic way to retain the visitors on the page and engage them further on your website. What comparison tables do is that they provide data, statistics, or specs, which essentially help the website to keep the visitors engaged.

    It’s easier to engage the website visitors when they’re digging deeper into the information you’ve provided in the content. There are various comparison tables you can create to make this engagement happen:

    i) Products comparison

    ii) Pros and cons of a product

    iii) Head-to-Head brands analysis

    iv) Different variants of a product

    It reminded me of the Wirecutter website; it’s a product review website that puts out a lot of content related to IT, tech, and gaming. They’re so good at using comparison tables.

    Take a look at the comparison table from Wirecutter:
    wirecutter table

    The point is that sometimes when you need compelling information or data to tie readers to your content. The longer they stay on your website, the higher the chance of clickability.

    However, in some cases, you need some call-to-action in your tables, for instance, read more or buy now to make sure that the engaged visitors take action. So don’t let go of any chance you get to retain the audience on your website.

  3. Use attractive call-to-action buttons

    The attractive call-to-action buttons have a lot to do with the click-through rate on the sign-up pages and online forms. Besides building a narrative, it also sends out a psychological message to the viewer. Digital marketers, web developers, and bloggers know how important the text, colour, and size of the call-to-action buttons are. Therefore, they pay close attention to testing out various versions of the call-to-action buttons.

    The importance of building attractive CTA buttons isn’t limited to websites, but they also matter in online ads and mobile app interfaces. Have you ever wondered what makes good CTA buttons better than the average CTA buttons? Here are three key factors that differentiate good and bad CTA buttons:
    i) Intent
    The CTAs must align with the intent of the publisher. Suppose a blog is about making money online, and the CTA button is about health and fitness, then it won’t work. There has to be coherence between the content and the text of the CTA button.
    ii) Clarity
    It’s true that mundane and regular CTA buttons go unnoticed, for instance, “get updates” and “subscribe” are the most common ones. Sometimes, websites and blogs try to fashion CTA buttons and end up writing a word or phrase that doesn’t give out a clear sign of what to expect from the sign-up process. So try creating a clear CTA button that helps the visitor in moving forward.
    iii) Message
    A core element of the CTA button is the message it carries. Not only it matters in understanding the context but also influences the clicks. The clearer the message, the better the CTA.

    Call-to-action buttons are essential everywhere on your online real estate whether it’s a website, newsletter, landing page, or article copy.

    The team at Elegant Themes understands the importance of attractive call-to-action buttons.

    Look at the CTA button in one of their newsletters:
    CTA

    They used a rather large CTA button and clearly hinted “read the full blog post” on the call-to-action button, which explains the point.

    Similarly, Appsumo also has an interesting call-to-action button on a popup option box:
    CTR with CTA

    Not only did they use the discount offer in the CTA button, but they’re also using a contrast colour for their call-to-action button.

    Both of these examples sum up what I’m trying to tell you, which is to make attractive call-to-action buttons for more clickability and better conversion.

  4. Maximize internal linking in the content

    Internal linking is a vital SEO tactic to keep visitors engaged and tell search engine bots about the relevance of your content pages. SEO experts and bloggers internally link their content or pages because it transfers link juice to other pages as well as keeps visitors and bots remain on the site.

    If you have done SEO before, you might have an idea of what internal linking does to any blog or site. On the contrary, if SEO isn’t your cup of tea, then you might not have paid much attention to it.

    Anyway, I’ll be keeping it digestible for you. The reason I’m discussing internal linking is simple: it increases click-through rate and engagement on the site.

    Does this mean you should internally link your pages even if they aren’t relevant?

    The answer is no. You shouldn’t do internal linking of the pages that aren’t relevant or won’t be helping the readers.

    When your website visitors get engaged on the site, they either convert into a lead or buy the product. The key here is to somehow keep the visitors busy on your site.

    The following three elements ensure that your internal linking strategy bear fruit:

    i)Content Relevance

    The internal linking doesn’t matter if you aren’t linking to the relevant content. If you’re connecting two pages for the sake of internal linking, and there is no justification whatsoever, then the reader who would end up clicking on the link might not feel clicking on any other link. So keep the content relevant in mind.

    ii)Problem-solving Info

    Your blog posts must be solving the problem. It does look so simple, but in reality, it’s not that easy. First, you’d have to identify a problem, and then you’d have to come up with a solution. Internal linking comes naturally in the content curation and creation process when you’re absolutely sure about the resources you’re linking out to in your content. Remember that the mission is to solve a problem, not to link out to other pages or resources. Once you keep this mindset, you’d succeed in internal linking.

    iii)Clean Page Layout

    Some of you might not agree with this, but I do believe that a clean page layout is worth it. If your blog post or website page is cluttered with ads, popups, and opt-in forms, then visitors might leave the site without clicking on any link. Don’t underestimate the power of having a clean layout on your site.

    Copyblogger does internal linking so well:
    internal linking

    I have been noticing their internal linking strategy for a long time. Often they hyperlink a full phrase, while sometimes they hyperlink a single word.

    Hubspot is a popular inbound software services company. If you want to learn the basics of content marketing, you should follow their editorial techniques.
    internal linking for CTR

    They nail it with their internal linking as well.

    So what I’m trying to say is that internal link your pages and blog post wisely. Remember that the core reason behind internal linking is the delivery of value, not just drag the reader from one page to another. Once the readers start to discover helpful and meaningful resources through your internal linking, they’re likely to trust your content more than ever.

  5. Reduce banner ads on the page

    Most beginner bloggers don’t realize that adding more banner ads on the page could drastically reduce the clickability on the website, let alone reduce conversion. Understandably, they want to make quick bucks, so they put a lot of banner ads on the site.

    As a result, they may end up getting a few clicks on their ads, but they could potentially lose the visitors they’d leave the site and land on the advertiser’s website.

    One of the disadvantages of having a bunch of banner ads on a site is that visitors’ attention gets diverted towards the banner ads. Seemingly, it could reduce clicks on the internal links.

    Furthermore, having more banner ads on your website means your page loading speed would increase, and that doesn’t just affect the user experience, but it could also affect your SEO.

    Take a look at the screenshot from Millennial Money blog:
    money blogging

    It’s one of those blogs that have a minimalistic approach when it comes to their website designs. What I like about the Millennial Money blog is that they don’t have a single opt-in box or a banner ad on the sidebar of the blog posts. There are so many other blogs out there who follow the same approach.

    So what we take away from this example is that sometimes having less number of banner ads could also lead to getting more clicks or higher conversion through internal links.

  6. Make your text links standout

    It’s fascinating to understand that users’ behaviour changes when our strategies to engage them to change. Plus, how small changes make a huge difference in the conversion rate and clickability. So I’m about to share another element of content marketing that would help you increase your website CTR, and therefore, impact the conversion.

    You’re putting out great content on the blog and you have a fantastic internal linking strategy, but if your links aren’t prominent enough, then it’s a problem.

    I’ve seen several blogs that don’t have a distinctive colour for their in-text hyperlinks, which prohibits the links from standing out from the rest of the content.

    It’s necessary to know why we need to make our text links stand out in the first place. The reason is that we want clickability on the website and blog. Therefore, we add a bunch of internal links along with affiliate links and outbound links. The goal is to push readers to click on all types of clicks so that they go ahead and complete a specific action.

    When a website gets more clicks, the following things happen as a result:

    i) The website or blog gets more page views

    ii) The engagement increases on the site

    iii) More chances of affiliate conversion get created

    iv)Display ads generate more money due to page views

    So to make your text links stand, you need to choose the right combination of the following things:

    Font: The font of the blog or website must be clean and decent. The font style and size play a vital role in pushing readers to read the blog or leave the page early on without finishing the blog post.

    Text colour: After the website’s font, the next thing is the text colour, which should be prominent and in contrast to the body of the website body. It’s usually black in most of the blogs and websites.

    Link colour: The link colour is a big decider of how clear and appealing a hyperlink appears in the content. If the link colour is the same as the colour of the text, it might hurt the clickability on the links.

    Site template: The blog or website templates have settings where you can change the font size, colour, and hyperlink settings. You can adjust the text link colour if it doesn’t seem appropriate to you.

    Look at the screenshot from the Kinsta blog:
    how to do internal linking for seo and improve CTR

    It seems like they know about this so well. When I was going through their blog content, their hyperlinks were looking so catchy and clickable. The reason is clear, which is they’re standing out.

    Try experimenting with your text link colours. If you have no idea where to change the colour of your hyperlinks in your site’s CSS, consult a website developer for this task. It’ll only take a few minutes to change it.

  7. Use a Short Branded URL

Most of you would think, how come a short branded URL would bring website visitors or increase click-through rate? Well, all I can say is that you should keep reading.

First things first, what’s the short branded URL? If you have no idea what exactly a short branded URL is, then let me tell you. It’s a short version of the same domain with a different extension. Companies use short branded URL versions to reduce the length of the links as well as record different statistics.

If you’re into affiliate marketing, you might have noticed that Amazon and ShareASale allow users to generate the short URL of the affiliate products to promote.

The exciting part is that any company or blog can use a short branded URL. Now you’d think, why would someone want to use a short branded URL?

The answer is that a short branded URL could increase your CTR as well as land more website visitors on your website.

Well, Replug is a fantastic URL shortener that does so much more than just URL shortening. Not only does it allow users to use branded URL, but it also helps users drive visitors to their websites.
URL shortener for improved CTR

If you’re a social media expert or a pro-blogger, you might want to get your hands on this tool. Here’s why: when users shorten the article URLs with Replug and share on social media, and their followers click on the short links and land on the articles, they also see a small snippet of the users that could bring those random visitors to their websites.
shorten url for improved conversions

What it means is that you’re sharing others’ valuable content with your followers after shortening the article URLs with Replug, and those articles could bring people to your website as well.

As a result, you could increase CTR on your website and end up improving your website conversion.

Did You Learn Something New About Increasing CTR on the Website?

I’ve shared seven ways to increase CTR on your website for better conversion. The goal was to help you out by sharing tactics that push visitors to click-through on your website.

I’m sure you’re going to take away a couple of strategies from this blog post. I’ll be thrilled to know what strategies you liked the most. Feel free to share what else readers should do to increase CTR on the website.

Furthermore, if you learned something good from this blog post, do let us know in the comments below.

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.