58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. 🤓
Why do marketers believe in it? Is ContentMarketing so essential for real?
If you genuinely don’t know where the content marketing headed to then probably you are one step away from quitting it.
Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.
Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods. It gives the brand awareness of an existing brand to the AUDIENCE.
Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points. Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing the quality content which helps them in their buying decision.
All set? 🙌
What strategies do you need for Content Marketing?
60% of marketers tried their best to produce fresh content each day. Content is King 👑 has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:
Why is Content king?
How does it matter?
Why content is the heart of marketing?
Content is a king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.
Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?
I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.
The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.
Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌
And once they start trusting you, they’d literally do this.👇
Do you know Content Marketing is the most vital aspect of the company’s reputation? 😕
Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.
Don’t you get the feeling of how important it is? 🤔
Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate, and delivery the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.
Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.
Challenges of Content Curation?
While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.
At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels. So, what do you say? 🙂
Well, cut the crap and get into it. 👇
We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.
Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.
Quite hard? Right? 😫
So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise 😉)
And, the tool is. 🥁
ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.👍
ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.
It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌
How influencers could help the business expose their product to the novel audience.
Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.
Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.
Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.
So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? 😍☕
Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.
ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. 😳
ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.
You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add into your favorite list, view their social engagement, and build the outreach strategies surrounding them. 🙌
Does a Call-To-Action improve the website?
CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.
In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.🤔
The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.
Interesting, right? 🤓
If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.
Well, this article guides you about how different companies improved their conversion statistics by simply improving their Call To Action.
Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.
Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.
CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Content marketing is the art of empowering your audience to make informed decisions by educating them through a steady stream of valuable, relevant and consistent content.
Instead of pitching them your product or services directly, you create, distribute and market useful content which your audience uses to solve their problems. This helps create a relationship of trust between the brand and the consumer.
Today, individuals, marketers and big organizations use content marketing as a primary source of marketing medium. The reason for its popularity is simple; it works.
Because of its popularity and the ever-increasing demand of potential buyers, the content marketing industry has drastically evolved in the past 5 years. Content marketing is specifically renowned for the following traits.
For the most part, content marketing is used to draw web traffic to your money website. These visitors can then be channeled to convert them into paying customers.
But first things first. You can create such awesome content that people are drawn to your web page.
Let’s explore which content marketing techniques are the most effective when it comes to generating more web traffic.
Find the Niche market
Customer needs and wants change over time. An entrepreneur must keep an eye on the customer’s behavior.
So, the first step is to determine the audience; you need to find out the problems which keep them up at night. 51% of customers are frustrated with the brand’s approaches to counter their demands or wants.
The Enterprise should not focus only on distributing the content. They must also address the need for a particular product in the market. There are two types of audiences.
Warm audience: Who do care what you are providing to them.
Cold audience: Your content won’t matter to them.
That’s the hardest part; to target the niche audience demographically, based on different regions, and other factors. After finding the niche relevant audience, marketers build a customer profile to create a relevant, educating and entertaining content to fascinate the attention of the public.
There are multiple tools, social platforms, and devices to accumulate the incoming data about the customer’s preferences, interest, need and more. These tools help you identify the conversion rate, audience engagement; and create marketing automation campaigns that enable marketers to compose a message to the right prospects at the right time.
Marketers can also learn the industry challenges, examine the competitor strategies, and their customers. Social platforms encourage them to follow marketing trends and implement strategies to target a broad audience in order to accomplish company goals and objectives.
Build a customer’s journey
What is the Customer’s journey?
So marketers need to concentrate on what customers think, feel, want and create the ways to grab the attention towards your product.
Marketers could collect reliable information at every stage of the customer’s journey and deploy a framework for performing marketing tactics efficiently.
They can build customers journey by presenting the most relevant or trending content to people for the purpose of spreading the awareness of the brand, product, and services
Marketers more or less come up with the same goal which is to lead sales to funnel, get profit, receive ROI and induce the customers to give positive responses toward their products or brand.
“Buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way.”
Content should be concise, easy to consume, attractive and engaging for the audiences. Marketers have to focus more on the quality over the quantity. Of course, it is not as simple as it seems, writing content which the audience won’t appreciate is more alike wasting a lot of time to persuade the eyeballs towards your content.
So, they need to create educational content to persuade the customers, refresh it with the time to re-evaluate the customer’s needs and wants.
This stage is known as TOFU (top of the funnel) where you can increase the awareness of the product or service by approaching and addressing the public pain point in the content creation process, make them feel estimable and turn your potential customers into actual buyers.
The one significant thing, every entrepreneur should keep in mind that the customers steadily looking for the product or content through they can satisfy their need or desire or get educated.
Marketers have a perfect chance to increase awareness of the brand and become recognized in the vast content marketing landscape to focus on those areas where customers spend more time and have some interest.
More often your prospects try to seek information about the brand, product attribution and find a solution to the problem that they might have. At this point, you have an opportunity to optimize the SEO for content marketing with the targeted keyword which generates more quality traffic towards your websites, brand or company.
Marketers have the opportunity to concentrate on the steps mentioned below to engage with the customers, grab their attention, figure out their problems and provide them with related solutions or ideas.
Consideration is the second stage where the potential customers finally classify the solutions of their pain points and also looking for various other alternatives.
This stage is called MOFU (in the middle of the funnel) where marketers need to provide informative content which demonstrates the audience why they should prefer your product than the others in the market.
“The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”
Marketers must try to explain the problems you address for the customers rather than pitching your product or selling through the content. Here are some MOFU tactics through which you can influence the audience to buy your product, reach them, provide the right content at the right time which supports them while making a buying decision.
In the last stage, prospects have decided which solution is the best for the problem they are struggling with.
They are doing more significant research, a comparison of the two similar products, vendors and come to close to the final decision.
BOFU (bottom of the funnels) reinforces some offers to increase the conversion opportunities towards your brand and make them confident that they choose a right or wrong choice for their business or solution to the problem. It includes:
Build a Content Editorial Calendar
Content Editor calendar is a management tool. It helps the marketers to keep track of the content marketing activities, dates when the content will publish, and responsible team.
Content marketing is a long term approach, involves marketing tactics, produce quality content, and tweaking marketing activities over time. So it’s difficult to handle it all at the same time.
Content editor calendar gives the opportunity to drive the marketing strategy, organize, and plan the content. It keeps the team concentrated on the company’s aim, goals and map ahead to improve the marketing results.
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar.
If you genuinely desire to produce majestic content, then you have to select the editor calendar software which addresses the idea or framework to the marketer, the team to know about how you could reach and build a warm relationship with your audience.
Invest a small amount of money on social channels
Have you ever identified why companies need to invest in social channels?
Social media is a vast source for the enterprise to tell stories about the product or brand to fascinate the attentiveness of the public audience.
More people come up on different social platforms to engage with others, read blog posts and collect information about their favorite brand and products or services.
Ninety-two percent (92%) of small businesses intend to raise their investment in at least one social media platform in 2018.
Social channels like Facebook, Twitter, Instagram, Pinterest have played a monolithic role in the marketer’s life. It gives strength to connect with the readers, educate and entertain them with the particular piece of content and track the social engagement and the conversion rate.
The community is Everything. They offer the marketers to build brand appearances in leaps and bounds. Now it becomes so effortless to find out the target audiences, needs, concerns, competitor strategies and their presence in the social media world.
Paid advertisement is more cost-effective than other traditional aspects. Each social platform employs a pay per click (PPC) model which means the businessperson pays exclusively when the target audience takes a substantive action against the product or brand.
Companies are required to spend more time and a small amount of investment on these social channels to gain more leads and traffic towards your landing pages. Two million businesses today use Facebook advertising for promoting their products and services.
Select the right tool to get valuable insights
An entrepreneur takes into consideration while planning the content creation process, that they don’t do marketing only for the purpose of advertising their product. In fact, give rise to business analytics to grow your business smartly.
In 2019, every business tactics could automate the way you desire. The are plenty of fantastic tools that help you to automate your daily, weekly and monthly work and track the revenue, conversion and identify the impact of different marketing strategies within less money and time.
I’ll tell you some most interesting tools which aid you to find out the statistics of your marketing campaign. You would discover it yourself which tool is more suitable for your business marketing activities.
ContentStudio is one of the finest marketing tools which allows you to create a customized campaign for your product promotion using the fancy filters to refine the content and distribute to any your social media networking to create the awareness of the brand.
It also allows you to compose your schedule post and create tailored messages for the actual and potential audiences rather than spreading similar content across all the social channels.
It makes it so easy to overview all the marketing activities under the calendar and list form. You can control and manage the schedule post which you have published on your social accounts and track the due dates of the content.
Replug creates branding shortened links that give strength to your brand and expand your credibility with your custom domains.
It allows you to create a brand for your business and campaigns to promote the message about the product you have. You can add RSS feeds to your campaigns and the content from the RSS feed will be automatically pulled after every 30 minutes which you can share among your audience via your shortened Replug link.
Replug also gives the opportunity to the entrepreneur to create an eye-catching call to action to seize your audience towards your site or retarget the audience with the same content to any page on the website. It also gives strength to your email marketing campaigns and stretches your email outreach.
Centralize content ideas and create a master list
Brainstorming is one of the most dominant techniques ever, to create creative content. If you use it accurately, then you’re competent to generate a more conducive idea for your blog post. It’s not about executing the ideas, in reality, it’s all about coming up with novel ideas.
It could be difficult for the content creator to write innovative content more often to hold the customer’s attention towards their landing page or blog post.
What Does Content marketing mean? Is it only a way to write a blog for receiving high ROI or producing content for your website?
The answer is NO because the purpose of creating creative content is to educate the audience in real manners.
Content defines you, it reveals the folks why are you here, what problem’s solution you have, gives them a reason to select your product over others, creates ways for the potential audiences to come and finds you.
If you truly aspire to be a successful content marker, then Research is one of the most crucial parts to hold the public attention span. An entrepreneur should spend some time and energy on marketing research. Albert Szent-Gyorgyi said:
Research is to see what everybody else has seen and to think what nobody else has thought.
Marketing extensive research helps you to identify the customers, their needs, build up the customer profile, and create ideal target content.
You have to select smart tools like ContentStudio which serves you to drill the trending content, news, blog post which will get some eyeballs.
The significant thing about the internet is, the marketers are competent enough to research the audience’s mindset, behavior, and preference which evolves over time like a caterpillar growing into a butterfly.
After researching, you can create a content process that explains where you need to begin to target the audience and notify the readers about the content you’re going to produce.
The marketers can use the keywords to classify the topics in which the audience has some concern. Keywords not only improve SEO, but it also enhances the efficiency of content marketing strategies.
Here we have a Case study that demonstrates how can you pick the right keywords to begin research, examines the strength of it and find the alternative keywords to analyze the research data.
Keep your website relevant
Finally, we have crossed the border into 2019 happily. Now it becomes so easy to think about the web design which gives a mold to any marketing tools.
You must hear before that website is the heart of any online business. Marketing strategies have evolved and new ways have been created to do business.
A website shows how you attract, and inform the audience about the product. People take a second to make a decision, after glancing at your website.
Social media has a power that helps you to catch the audience’s attention. Marketers should heedful, that maintaining a website with the relevant information is a tough nut to crack but still possible to look closely at your audience.
The information should be updated with the time, as the customers will heed if something is out-dated. It creates the possibility to tempt the audience and stay on the website for a long period and use the vibrant colors which are aligned to your market.
Websites help you to convert the prospect into loyal customers, generate more leads, traffic and increase the chances of social shares.
Do you ever feel exhausted when you see your prospects visiting your website for longer and leave your website without turning into your customers?
I’m sure you do. Everybody hates it.
It is simple to create retargeting campaigns but to catch the customer’s attention, pull them to your landing page, and highlight their pain points is a tough job to perform.
Why is it?
Social media hasn’t only an influential impact on our lives, but also one of the most reliable for you to connect with your potential customers. You can take advantage of these channels by producing compelling content or product after knowing the customer’s needs.
Approximately, 4% of audiences show interest in your product and ready to buy. Then what about96% audience who are not prepared to buy your product after visiting your website?
Well, I am going to explain what exactly is retargeting and how it can be used for your business.
What is Retargeting?
Retargeting plays a vital role for marketers. We have already discussed what is retargeting and how it works, but to understand the whole process, below is an example of a visitor who is interested in some specific products and later on, he is being tempted to purchase a product which he was already viewing.
A user or customer visits your website, views your product, and leaves without making any particular action. A cookie dropped into the user’s browser automatically, which helps you to track the user’s activities or searches and your product’s ads appear on those websites.
Nearly up to 50% of sales are being done through retargeting.
Is it Interesting?
Yes, it is. You can retarget the prospects with a similar product or a discounted option to pull the trigger for the buying decision.
Social networking channels encourage you to retarget the audience to gain traffic, lead, conversions, and create a win-win situation. These articles give you the best direction to retarget the potential audience Google andFacebook ads and hold a substantial step in the market.
After having massive content, social channels to scrutinizing customer fear, want, and taste. Still, some marketers are lacking to create retargeting campaigns to drive more value and build a strong brand impact in front of the audience.
“Marketers need to work smarter, not harder”
Retargeting is the most exceptional approach to drive prospects back to your website and convert them into your customers.
Although, there are some common mistakes made during creating a retargeting campaign. It can be surely wiped out. For that, you need to focus a bit more while setting up the retargeting campaign.
In this article, you will learn 4 basic marketing mistakes in which you are obligated to keep it away while creating a Retargeting campaign.
Not breaking the audience into the segment
The first and most common mistake made is: Not segmenting the audience for the retargeting campaign.
Audience segmenting is the most significant factor. In this crowded digital universal different audiences are having different wants, preferences, and desires at the same time.
“As a rule: Go hard on your initial effort”
You should divide the audience into smaller groups based on similar characteristics, habits, and fear and dive deeper to accumulate the data to create a retargeting campaign.
After doing so, appearing with the creative idea and achieving the idea are two distinct points. You need to come with inventive ads idea that taps the audience’s desire, makes feel them valuable, recognized, and inspired.
You have to drill into your heads, that various prospects coming towards your website might be in different buying stages, it’s the efficiency of marketer that how to cater them and take their business where you crave to take.
Undefined Purpose of Retargeting
It’s another most and least valuable perspective. Without the defined purpose of re-targeting, the potential prospects with the campaign are like to pour your money down in a sinkhole, and as digital marketers, you know how it is challenging to restore it.
So to avoid the state of being frustrated, you have to put together all the related pieces of your goal, objective, and purpose of retargeting to get grand reach, numerous customers and better engagement.
Most probably, you made mistakes while growing campaign cause hasn’t enough knowledge about the market and the purpose of your existing product.
If you want to take your business to the next level, then you need to give a sense of your brand purpose to the audience. You have to clarify what you are trying to covey, what offers do you have for them, etc. For retargeting, you need to decide the type of audience that you want to reach.
Not conveying the right ads
“Beautiful saying by Sherry Yard: Promise less, deliver more.”
Retargeting the potential audience by displaying product ads at the right time is a tough nut to crack.
Yes, you have segmented the audience, still, you need to create multiple ads to attract the attention, and drive them back.
Most of you create a single ad and show it repeatedly that annoys the audience.
You should keep on top of mind that if your retargeting campaign delivers a complicated message, which is not easy to understand, then your brand doesn’t give any memorable impression to the desired audience for sure.
Appearing the right ads, on the right website at the right time allows you to turn your visitors into your loyal customers and raving fans.
To improve results, earn more ROI, and conversion, you are required to tweaking and enhancing the retargeting campaigns over and over to keep it fresh and updated.
Make sure every dollar you send must be useful more than the earlier spending.
With the advancement of resources and software, most of the brands make mistakes while composing an email for the target audience. In this blog, I’ll mention the most common and fatal mistakes that marketers make frequently.
Before starting, I have a question for you.
Do you know, who invented the email concept and what marketers did in the early stages of selling their product?
I’m sure, you do. Ray Tomlinson, is an American computer programmer who sent the first electronic mail.
Before the discovery of the internet, marketers were used to marketing their products and connecting with the audience through a telephone call and snail mail which were not useful as much as after the invention of the internet.
Email Marketing has changed the entire process of sending an emotional, short, and sweet message to reach out to the potential audience no matter where they are. Marketers find it a valuable source to generate more lead, traffic, and build a connection with the audience that won’t only boost sales but also enhance brand loyalty among the audience.
Let’s dig a little deeper.
Have you ever wondered, that you’re managing your email marketing strategies effectively?
Sadly, there are many brands that make certain mistakes while creating email marketing strategies. The one and most notable mistake are Undefined goals.
Do you believe that you can build social engagement through email marketing?
Admittedly Yes, you can. You’re required to set an email’s goals at first priority. Defining goals give you a clear picture to reach the audience, create campaigns for the segmented audience, and measure the efficiency of these campaigns.
In a nutshell, when you have decided to send an email to the targeted audience you’re obligated to give answers to these questions.
How will you connect with your audience??
Are you trying to build an awareness of the product or brand?
Do you want to convey the product’s message or tempt the audience to avail of some discounts which you’re offering??
After identifying the goals, you can step forth to expand your business in the market. To avoid the embarrassment of being making email mistakes in front of the immense ocean of the audience, you need to define the goals specifically.
Lewis delivers an email to the audience belongs to the webinar. In this email, Lewis starts from the webinar timings and creates the feeling of a hurry by telling the audience about the seat’s limited capacity.
Lewis describes the audience in a concise description of what they can expect from him. He appends a link for the audience to register themselves for the free webinar and also adds a picture of himself to grab the customer’s attention
Make them feel Welcome
As a rule: Go hard on the initial efforts. Marketers should begin with welcome emails. This is the best opportunity to build a friendly and engaging connection with the audience.
As we know, when subscribers enter your store, sign up for your product or view your website, they have mostly expected a warm welcome from the brand. It is human nature to feel worthy for others.
“The first impression is the last impression”, so YES, a warm welcome doesn’t only improve brand loyalty, in fact, it gives a product’s positive impression and company’s reflection to the audience. Welcome emails can generate revenue more than 3 times than a promotional email.
Keep your message simple and concise
Entertaining a vast number of audience is the central concern of almost every marketer. So, it’s better to segment the audience and target them with a sweet and short email message. Marketers should create an email that is easy to understand, short in length, and stay on the right path. Marketers need to be addressed one goal for the specific situation or audience, in a particular email.
In this scenario, ThriveHive illustrates in the email precisely, what they are delivering to their clients and how it’s beneficial for the client’s business. The body of his email content is relevant and informative for the clients. We don’t need jumble of words to hold the audience’s attention towards the brand.
Poor Subject line
Subject lines matter a lot, many users read the subject line and get the idea of what email is about. In other words, meaningful subject lines can pursue the audience to open an email. So, if your email ‘s subject line is eye-catching, then there is a probability that you’d receive a positive response from the desired audience or otherwise, you will be neglected.
Let’s take another example of your deep understanding. There is Company X, wants to write an email to the stakeholder notifying the detail of the meeting they will have on Monday.
Subject 1: Meeting Request — GEAR up Alumni Leadership Academy
Subject 2: Alumni Meeting
What would you prefer? Which subject line is more appropriate and attention-grabbing?
I guess Subject 1. if you’re genuinely craving to enhance customers’ likeability, then you need to write an adequate email with a unique, short, and engaging subject line.
Added Wrong or broken links
We are humans and we make mistakes. So don’t panic.
In fact, marketers are always careful before sending an email to their clients, but still, things get wrong.
Broken links are a primary concern, it gives the impression to the audience about the company, brand or product at first sight. According to the study, there are 88% chances that your clients won’t come back after having a bad experience. It causes the marketers to lose their potential audience towards your website, ruins your business and brand reputation.
However, marketers need to test their email marketing links repeatedly.
These links consider:
Sometimes, it is an incorrect spelled URL, while adding the link in emails.
Marketers habitually create an email, add links and send to the audience, and lately grasp that they have added a wrong link into CTA.
Usually, customers confront an issue related to the outlook of email address links. For instance, whenever the user clicks on the link, it’ll redirect the user to the wrong landing page.
Neglecting mobile users
If you’re not reaching your customers’ expectations, then you will lose your customers for sure they will unsubscribe you from their email list.
People feel more comfortable checking their emails through their phones rather than laptops or computers. Admittedly, 60% of emails opened on mobile phones.
Habitually, marketers build an email for their target audience on the laptop or desktop and don’t check how it looks for mobile users. At that point, everything fluffed up.
Crafting mobile email messages with attractive images, videos, and texts create ways to grow subscriptions, conversions and open rate toward your website. So, it’s essential that email for mobile users should be different from desktop users. It must be easy to read, simple and clear for mobile users.
Let’s take an example of Contentstudio, and see how their welcome email looks, for the desktop user.
And for mobile users. Here you go. You can examine the readability, the text is clear, easy to consume, and font size is acceptable.
Failing to create clear Call to Action
Sending emails to the target audience doesn’t mean that you have done your work. In fact, that is not enough at all; marketers need to move one pace forward.
How could they do that?
A well defined, clear and simple CTA leads the audience in the right direction. Particular determined messages delivered and with consistent CTAs drive the audience to one landing page, and will generate a far more great impact.
If marketers genuinely nudge the audience to take certain actions then, they should keep in mind that they need to add a single CTA to the appropriate email message rather them using multiple CTAs at once.
Email marketing with CTAs is the most compelling approach for marketers to cater to potential audiences all around the world. Use good font size, color, picture, and engaging text while building CTAs to arrest the customer’s attention.
This article helps you to create a great call to action to lead the conversion to your website, brand or company.
Dee Bears has used a light color for CTA, appropriate text that is easy to read, related image and button size. It arrests the customer’s attention by notifying them what they can do for you.
Be smart while A/B testing
Most of the marketers make mistakes when it comes to testing.
Testing is an important element for marketers to enhance their social engagement and boost conversion rates. Sending emails to the audience without examing, may point the marketers in the wrong way.
For A/B email testing, marketers need two different modifications such as two subject lines, email templates or webpages and find which one works better and generate more lead.
“When sending email campaigns, it’s important to find out what works for you and your audience,” said Sean Nichols
It hurts when visitors don’t feel your content engaging and step down without reviewing or performing any particular action. On that point, you should look through a/b testing and make sure about your subject line, email template, readability, offers or discounts and campaigns.
Email marketing is one of the prime sources which encourages marketers to build a healthy relationship with their subscribers and pull over the potential audience with the greeting emails or offer a discount on their product.
Marketers are required to overcome these general mistakes while composing an email message for their target audience to build a strong impression of their product or brand in front of different readers.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Do you know that only 2% of customers are converted on the first visit to an online store?
The truth is; a lot of people never give attention to the market’s product for the first time. In fact, they are staring at a different solution to their problem by visiting various sites and then make a decision. So it is pretty hard to win the customers auction and convert them into your actual buyers.
At this point, Retargeting plays an essential role.
Retargeting is a smart way to re-engage with the audience who have visited your website before. It has 98% chances to bring visitors back, helps you to get your brand recognized, and acquire the customer’s attention.
How Retargeting works?
Retargeting is the process of tracking the visitors online and dropping a cookie to their browsers if they leave the website without converting it into your customers. This cookie helps marketers to retarget their visitors on other websites they visit while they’re online.
Have a look at the image below for a better understanding that how Retargeting works.
Benefits of Retargeting
Get more ROI
Gain more quality traffic and high conversion rate
Reach a highly targeted audience
Increase brand visibility and likeability
Do you think that Google is a great option for advertising and enhancing brand recognition within the industry?
Google has dominated one of the most compelling search engine markets and has controlled 88.47% of market share in April 2019. It provides a vast amount of information to marketers or personal users.
Google is also known as the advertising master of the internet. It is able to grant well-organized tracking and targeting tools to advertisers. It also assists the marketers to find more people to target, build brand awareness, and place ads with the target keywords.
Google Adwords Retargeting
If you want to advertise your brand on Google, then you must have to (sign up) at Google Adwords. It is quite manageable, you are required to add a piece of Google remarketing code to your website so the visitors can be appended to your remarketing audience list through cookies.
Google retargeting is a dominant technique to reconnect with the visitors and tempt them to make purchases by showing relevant brand ads on different web domains.
Is GoogleAdwords a great investment for marketers to generate more revenue?
Yes, it is. Approximately 97% of Google’s total revenues come from an advertisement. Business owners raise per pay click budget because they can inspect a high return on investment from Google AdWords.
It helps you receive more genius clicks against the branded ads from the audience, cost-effective to get more sales to your website and gain high ROIs. Adwords makes it so convenient to measure the performance of the ads which is viewed by the target audience and allows you to create customized campaigns respective to your need.
So, let’s discuss how you can set up the remarketing campaign in Google Adwords.
There are three steps for remarketing using Google Adword.
Step 1 Set up the Global site tag
You need to add a Google site tag on every page of your website to track the ad click that brought a visitor to your website. It is a web tagging library for examining google’s sites, tracking the conversion, and remarketing products. So, here you have to select the “Audience manager” to build an audience to remarket with the product ads and select the “Audience source”.
After that, click on the google ads tag detail and there you’ll see the Global site tag you can copy and paste it on your website.
Step 2 Create retargeting campaigns
Adwords allows you to create a customized campaign under your own set of rules. While creating a campaign to retarget the audience; you need to set a goal that you’d like to achieve and select the campaign type according to your purpose of retargeting.
Moving forward, you are required to set the budget, choose your audience, create your ad group, etc. This guideline helps you to create the first campaign and understand a bunch of remarkable setup factors in detail.
Step 3 Linked Google Analytics
In order to find quality data about the traffic, lead, and websites from visitors. Google Analytics is one of the most well-founded tools to help you out. You need to link Google Analytics with Google Adwords to keep a record of the visitors who are retargeted with the product ads.
Linking these accounts will assist you to examine customer’s activities to your website after clicking on the ads. It gives the opportunity to fill the gaps by accumulating information about web traffic and the performance of the website or ads. These directions explain to you how you can link your Google Ads with Google Analytics.
AdWords Retargeting Strategies
Retargeting the Existing customers
When it comes to advertising a new product or showing ads, then marketers should focus on existing customers because they have already purchased your product and also are aware of its quality. 70% of companies prefer to retain existing customers than acquiring new ones.
Existing customers speed up the sales cycle by associated with the brand or product, and also conquered the barriers the customers are facing while purchasing the product. So it’s a bold approach to spend money, time, effort on existing customers to give a better position to the business.
Dynamics remarketing is another captive strategy used in Adwords. It helps the marketers to show customized ads of a particular product to those visitors who have previously seen it. In other words, we can say it reminds people about the product they have last seen.
Let’s take an example here.
Let say, a visitor came to your website and viewed the product there. AdWords assist the marketers to manifest folks ads on the other websites that they’ve already seen, for promoting their product.
Starting with the dynamics remarketing; the marketer needs to insert product details, price, image and will be displayed on other websites to retargeting the audience. As shown in the below image.
Segment your Retarget audience
Perceiving the customer’s behavior is a critical aspect to reach the audience with the appropriate message and get the retargeting experience. Audience segmentation helps optimize the campaign for various web domains and leads a massive no. of conversions.
If you genuinely want to be a successful marketer, then you have to segment the audience into a different group, based on different behavior such as preferences, interests, likes or dislikes.
Keep in mind; every individual is different from others and unique in their own way.
Segmenting the audiences becomes an essential factor to target the right audience with the right ads at the right time for the conversion funnel.
Google Analytics helps you to create an audience from the segment to retarget the potential audience or existing audience with the Google ads campaign. It also supports marketers to think strategically and segment accordingly.
Use Content Remarketing
Google gives direction to the marketers to build retargeted ads using Google Adwords to get identified by the audience. After segmenting the audience, it would be so useful for the owner of the website to create the remarketing list to re-target the audience with a particular piece of content to get them back to the website.
Google presents several tools to remarket your ads, but the Google display network is an exceptional choice while targeting potential customers. To create a tailored advertisement for a particular segment, GDN allows the marketers to display text, add image or videos ads, related to the product or brand.
Content remarketing has the competency to make the visitors curious about the product, assure them to repeat purchases and interact with the company.
Change your ads for Non-converting audience
Does the Audience matter?
So the answer is Yes, knowing your audience matters more than ever. Because it allows you to figure out what piece of content, solution or idea they are hunting for.
As we heard before, We can’t please everyone with the same content. So don’t try to.
If you are showing the same retargeting ads or irrelevant ads over and over again, then the visitors get burned out for sure.
So, creating a different segment of the audience and retarget ads accordingly, will get more clicks and traffic towards your website.
Using Google AdWords, you can tailor retargeting ads for each segment and connect with them solely. Marketers could give a fair overlook to their ads to drive the attention of retargeted customers. They can add images, make visitors laugh, and offer varying incentives such as price discounts, free shipping, etc.
Have a look at this image.
Retargeting is a dominant technique to retarget those visitors who have enough interest in your product or brand and also a ridiculous way to move your business steadily and smoothly.
It’s not easy to persuade the audience to convert into loyal customers. Therefore marketers are required to spread the awareness of the brand or illustrate the brand’s active presence by showing ads repeatedly on the other websites which customers visit frequently.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Why is it so crucial for marketers to strengthen their brand and create a customer’s journey?
It’s an essential step toward marketing the product or brand in the digital landscape. 81% of people habitually do online research before purchasing the product or service.
The customer’s journey is a visual representation approach, having a set of activities or actions performed by the visitors before acquiring the product and services.
The approach has a series of customer’s experiences; marketers focus on the touchpoints, embrace the customers with the problem’s solution and their interaction with the company or brand.
In order to enhance the user’s experience, marketers need to tap into the customer’s needs and desires to make them feel valued and develop an emotional relationship with the company to strengthen the brand.
If you really want to educate the audience with the right content at the right time, then you have to build the customer’s journey.
There are three stages for building a customer’s journey.
In the first stage, the potential audiences are just getting aware of the problem they are struggling with. They are not customers of any brand yet, visiting different sites to solve their problem, including your brand too.
At this point, marketers can make people curious about their products. They must have to explain their customer’s issues which show the audience, that you care for them and come up with the solution to their problems.
Marketers can illustrate brand reliability to the audience through videos, blogs, articles, and an educational email to tempt them to try the product once.
After spreading the awareness of the product, customers show interest in your product, they respond to the emails, have downloaded, performed particular actions against the CTAs.
In this move, marketers need to ONBOARD the audience to grasp the attention by explaining widely how the solution can overcome their pain points. This stage offers the opportunity to the marketers to hold the audience for the long term and turn them into loyal customers or either they just quit.
A big round of applause for those marketers who successfully pulled their customers to stage 3. Now, the customers are fully satisfied with your product or service and enough confidence to repeat purchases. They are instantly your loyal customers and help the brand to lead more traffic by spreading word of mouth.
Clarify your brand with a logo
A brand is something essential for marketers. It shows the purpose of existence in front of different eyeballs.
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” Geoffrey Zakarian
The brand with the perfect logo, design, image, and brand strategies represents the product mission and goals. It gives the sense to the people of:
Who are you?
What do you have?
How could you solve their problems?
To answer these questions in a more appropriate and novel way, take your business to the next level.
Thisarticle assists you to learn how you build online branding and its authority to increase the brand’s likeability factor.
The brand has the strength to build a close connection with the customers by determining the brand’s core values, convey the message that is easy to consume and vibrant colors which lead the audience’s attention.
Structure your Campaign
Building an optimized campaign is a significant aspect of reaching marketing goals. With the technology substitution campaigns have a call-to-action option which makes the campaigns manageable, assists to retain more people, strengthen the brand and enhance marketing strategies.
What does CTA mean? How would CTA impact on the conversion rate?
CTA means Call to actions, it may be a button or a link which you added into your website to lead the viewers, reader, and visitors to your landing page. It is the most compelling approach; gives the direction to the audience and informs them what to do next.
CTAs help you to address the target audience, move readers to your website, collect a vast lead, and conversion.
There are different tried and tested words that would definitely encourage the audience to visit your landing page and increase the conversion rate of your website. Here they are:
ContentStudio uses a compelling CTA to guide its users with the related image, and the text that lets them know how can they streamline their marketing and social media activities. This CTA gives an extra push to the user to start using the product by clicking on the CTA button try it for free
Use Images and Visuals to amplify social engagement
Do you genuinely want to increase the social engagement toward your website or all across the channel?
Then what are you waiting for?
Visuals are the main ingredient to catch the viewer’s attention, rapport with the audience, make the visitors your loyal customers.
As we heard before,
A picture is worth a thousand words.
A picture has an outstanding impact on digital marketing. It is more understandable and memorable than the text.
But, without text or words, the pictures couldn’t explain themselves adequately. Although, using words helps the brand to tell the brand story in a visual context and steer the customers toward your company.
How visualization helps in email marketing?
Now, marketers can spend more time doing email marketing to target the audience using images and videos to collect the stream of traffic, engagement, and conversion to keep their business moving smoothly.
In a nutshell, visual email marketing is the attention-grabbing step which drives people to read more of your content, strengthening the brand and helps to improve SEO.
Assuredly, images get more likes and shares on social networking channels. The Entrepreneur explains7 Steps to grow engagement with Visual Content.
Design Memorable links
There are hundreds of things that marketers need to keep in the top while running a website. Every marketer has a mission to stay visible and be recognized over the entire pool of people.
At this phase, marketers should be aware of the importance of branded shortened links.
Link shortening is a process, where you have a long, muddled link which you can convert into a short and tidy link. As you know, a simple and concise message has the tendency to remember as compared to a long one, the same case is for the links too.
URL shorteners allow you to track clicks and collect the data against the links. It doesn’t only improve your site’s SEO but also supports you to boost your website traffic and increase the chances of the social share.
Memorable links make it accessible for marketers to reach their total serviceable market. It has a potentiality that their audience will take an interest in your content and develop a kind association with the brand.
Let’s take an example here,
The long Url.
Has Converted into shortener.
You can see the shortened URL is much more concise and it also makes sense to the reader that this URL redirects to a blog or article related to content marketing.
When it comes to creating branded shorten links, Replug is among those notable tools that help to create shortened URLs and also give the ability to track the performance of the links on different web domains or channels. Replug offers its clients to create attractive CTAs and retarget the audience.
Reports enable the users to extract the information about the product or brand in an organized form.
Why is reporting so important?
Reports play an indispensable role and show visual data of the brand. Reports help marketers by presenting a set of data to examine the performance of their marketing activities.
It gives the direction to measure the progress of the marketing campaigns and determine what key steps marketers need to take to improve their marketing efforts.
This article guides you on how you can plan extremely focused content marketing campaigns and the importance of report for the brand.
What Reporting Offers you?
Reporting gives you the opportunity to plan and prioritize your marketing activities and encourages to make best-learned decisions. Using the report feature, marketers are competent to interact with data almost in real-time and gain ROL and web traffic toward their company or brand.
Nurture your leads
What Nurturing your leads exactly means?
Lead nurture is the essential approach that requires establishing a relationship with the folks by spreading the awareness of the product or brand.
Marketers can create automated email campaigns that educate the audience about the product and help to strengthen the brand.
Does it play a role in the Customer’s Journey?
Lead nurturing assists you to build a relationship with the target audience at each stage of the customer’s journey by identifying who is interested in your product but still confused to purchase it.
Marketers shouldn’t jump into the deep ocean of sales flywheel without having enough knowledge about the prospects’ interests, issues, and fears. They have to ensure the audience by granting the solutions to their pain points, providing the most relevant content they are looking for and answering their questions instantly.
If companies want to take a position in the crushed marketing world, then they need to focus on aligning their brand’s marketing practices with customer’s expectations.
Streamlining the customer’s journey gives a positive impression that drives repeated sales, more conversion; realizes a positive impact on customer support, hence fabulous retention rate and boosted revenues.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Why Brand Authority is distinct from Online Branding?
Online branding and Brand Authority are quite different from each other.
Brand authority has a major role in developing the business widely. Every brand has a certain authority that helps them improve conversion, gain great traffic and leads to their brand.
It indicates the “Trust” which brands earned when the customers reach out to their product or brand. Brand Authority assists the marketers to pay more attention to lead customers attraction and build a warm connection with them.
There are various factors to drive the brand authority which consist of:
Producing fresh content.
An active presence on social media.
Communicating with the actual and potential buyers.
A brand is not a sign, name, and logo; it’s all about the promise that marketer makes to its customers.
Online branding means to focus on the elements that help to build a brand and create a way to enlighten the customer about the brand or product.
Here, you have various digital marketing strategies about the brand which you can use to build brand exposure, attract customers, and create a loyal fan base.
Identify the Brand’s target audience
The audience is a core part of creating an online brand and any other marketing strategy as well. Therefore, “Audience” is a big obsession for marketers in 2019.
It is significant to understand the people, their preferences, and interests to move in the market smartly. Without enough knowledge, you are just one step away from going out of the industry.
Knowing your target audience inside and outside will help you deploy brand strategies and achieve brand marketing goals.
It’s absurd for the vendors to satisfy the needs and wants of a diverse community of people all around the world with the same product or marketing strategy.
Therefore, begin with brainstorming, you have to understand first what sort of product you have, how it fulfills the need of the customers and what solution can overcome their pain point.
Here, you have two methods to identify a broad segment of people to target, get more social shares, and get your brand recognized among the audience.
Creating a buyer’s persona provides you a deep comprehension of the target audience by spending a lot of time on research, web analytics, and online surveys. It’s the most compelling approach to build an online brand and encourages you to refine the target audience.
After collecting the data, marketers need to assemble the demographic data of the target audience which gives them a complete model of the customer’s attitude, preferences, needs and wants. It gives a direction to the marketers about where they need to focus more and attract more people toward your brand or company.
Buying a persona helps marketers to find what customers are:
Trying to find a solution to their problem
Now, it becomes so easy for marketers to create user personas without lifting their chairs.
Xtensio is a strategy and communications platform that enables users to create, collaborate on, control and share visual, live documents and presentations. It gives you the opportunity to build a buying persona and get estimable insights towards your brand. It also helps the marketers to a Fact sheet and One-page director at a particular segment of your user base.
A glance at your Customers Data
Now, marketers have a roadmap that explains where they need to concentrate first and attract folks towards their product. It also helps them write a tailored content/ message, create campaigns to spread the awareness of the brand and tempt the prospects into your customers.
Socialbakers is one of the great tools which helps you look closely at your customers, build a friendly relationship and illustrate which content viewers like the most.
Produce compelling content
Crafting a dominant content is the best strategy to build brand authority and gives you the chance to coordinate with the target audience.
Content is a way to tell people about the brand, product, and company. It demonstrates the company’s mission, goals, the purpose of existence, gives solutions to the customer’s problems and product attribution.
Have you ever wondered why is content marketing doing so great for the marketers?
Starting with the blog, it allows the marketers to provide an educational, entertaining, and inspiring content that makes audiences engage and develop emotional relationships with the product and brand. While writing a blog, marketers should be mindful of the tone and words the blog will adopt or carry because it gives a real flavor to the content marketing process.
Crafting a valuable content helps the marketers to build a stream of traffic and lead towards their website, brand, and product.
If the real writers are pumping out the fresh, trending, challenging and the most relevant content over time, then most probably, they retain more eyeballs towards their content to convey a branded message.
“Content marketing is the gap between what brands produce and what consumers actually want.”
As we all know, nobody likes a wall of words, people are looking forward to the solutions to their problems rather than selling a product. Content marketing is the only reason people stick around your brand and get a sense of your brand personality.
Create a great UX
What does UX mean? And is it important for marketing to grow market share?
UX stands for User experience. It has an essential role while doing content marketing.
UX is an expression, thoughts, and reactions of the people while interacting or communicating with the company and its product. It’s absolutely accurate, that people judge the book by its cover for the first time. So it’s very crucial for marketers to concentrate on web design which gives an expression of the product to the public audience.
Creating a great brand experience will assist the marketers to get recognized among the audience through providing a piece of relevant information which people would love to read or use.
According to Andrew Kucheriavy While creating a web design, marketers need to create tailored messages for the precise need of the customers. Showing audiences a consistent message to their interests could boost social engagement and establish a genuine user experience.
Improving the UX with call-to-actions
CTA (call-to-action) is a prime source for notifying the customers about the product and the actions they need to take towards your website. It must be in the bold, use a clear picture and create a catchy CTA button with vibrant colors to catch the attention of the public.
Replug makes it so convenient for the marketers to address all traits of the brand’s marketing campaigns. It is one of the prominent tools which helps you create relevant CTAs with different colors to convey a branded message to the audience.
It also allows you to create a campaign for your product to spread awareness of the brand or company all around the world.
Create an infographic (Brand Authority)
Infographic is the combination of two words; information and graphics means provide the information in the visual imagery. Infographics are the best way to create engaging content and thriving social engagement towards your company or brand.
The content using infographics has more power to catch attention and easy to consume among the prospects and retain the people on the message you want to convey them.
“A good infographic offers clarity: Simple, clean design. But also, it allows a reader to scan and quickly grok the data being communicated, almost immediately. Secondly, a good infographic isn’t a stuffed spreadsheet: So why is it that so many look like a graphic artist just used cool fonts on a spreadsheet and called it an infographic? The infographic is an opportunity to present data in a more interesting, understandable, compelling (non-boring!) way.”Ann Handley,
It doesn’t only help in creating valuable content but also supports the marketers to spread the awareness of the brand and present the information in a more captivating way.
The most relevant aspect of branding a business is to present a visual table that demonstrates the differences between your product over the competitors because 90% of the information processed by the brain is visual.
Get the idea from the Elliot Cowan, he explains how visual content transforms boring data into captivating and interesting imagery. Creating content with the graphics, marketers must keep in mind that they must present an accurate data based on facts, should be valuable, concise and with the right theme to grab the attention of the audience.
Quality content can make you prominent
Why is Content king?
Content marketing is the unique approach to inspire the audiences with the niche relevant information about the product, brand, and solution to their problem.
Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear
Creating quality content is not like a piece of cake. Content begins with the idea, and the idea is all about how to amuse the public with the educational content towards build brand authority.
The purpose of crafting valuable content is not perpetually for advertisement, in fact, marketers instruct the audience about the marketing trends, build a healthy relationship and convince them to make repeat purchases.
It’s definitely hard to kill two birds with one stone. To attract the audience span towards your brand and receive more quality leads, traffic and ROI through content marketing.
Quality content helps the marketers to build brand awareness and the branding authority in a crowded market landscape. It makes feel the people valuable and encourages them to engage with the brand or company. Good content creates the opportunity for the marketers to stay stable in the cluster of the content market, improve SEO, collect leads and obtain the online conversions.
Attain your brand identity
Every individual has their own personality which makes them unique over others. Same as that, a brand has its own identity which makes the business different from its competitors.
Brand identity is a set of elements that contain brand design, logo, image, etc., which illustrate the purpose of its existence in the industry.
The first and main move towards building an online brand, you have to give the answers to some questions to hold an online presence in the market.
Who are you?
What is your Brand story?
How could you add value to the customers?
Through which platform could you interact with the customers?
Strong brands have the ability to hold the marketing share, support the brand strategies, and receive more ROI towards their brand. In 2018, Forbes magazine awarded the world’s five most valuable brands recognized in making huge profits and rising market values.
Amazon: $70.9 billion
Apple: $182.8 billion
Microsoft: $104.9 billion
Facebook: $94.8 billion
Google: $132.1 billion
Take advantage of social media
Social media is the area where people come from diverse places, interact with each other, share things, read a blog or article to enhance their knowledge and experience. Now, it’s become one of the most comprehensive tools for vendors to build online brand and authority.
In the new study of social media trends by Sherpa Marketing, he found that the communities follow more brands than celebrities on social media channels. Social media assists the marketers to understand the customer’s behavior, preferences, concern and also find out what’s trending in the digital era to create an estimable brand.
It helps you to reach potential customers and drive target traffic towards your website or company.
“Social media is about people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
Online presence only encourages you to get recognized among the immense ocean of the people, in fact, but it also supports you to build an amicable connection with the public and convert your cold audience into warm.
According to this report, you can get the essential insights about the audience all around the world using the internet for a detailed analysis.
Social media is a fundamental source to build brand loyalty and get more sales revenue. It gives you the strength to build brand strategy within the constraints of your budget, time and resources.
Blog commenting has an amusing power for creating a brand and authority practice towards your niche relevant blog or content.
What is Blog commenting? Is it an interesting exercise to engage the audience towards your brand?
Blog commenting is determined as the correlation between bloggers, blog readers, and visitors. The audience takes action by leaving a comment on the blog topic and sharing their thought, opinion, and view towards that particular blog.
It’s an ideal way to communicate with the people, know about what they feel or like, drive great traffic and make your blog stand out in the digital landscape. Commenting is a dominant approach to connect with other bloggers and helps you get more backlinks to your blog or website.
This article guides you with the various and simplistic blog commenting types to raise the appearance of the brand in SEO and get a backlink.
Develop and host a podcast
Podcasts are a vast way to develop a positive relationship with your prospects and make conversation about the content which is communicated directly to the listeners.
As a podcaster, you could find out the deep insight of modern consumer behavior, find the ways to keep audiences engaged towards your site and create an extensive impact on the market.
Listeners are an essential aspect for marketers because they are the reason your podcast exists.
Building an exceptional user experience is not easy as you think, so marketers are required to concentrate on the target audience, explain the brand podcast mission and vision, and find a way to present a podcast in front of the customers.
His aim is to influence and strategies the enterprise’s need which would light up their entrepreneurial journey. John is known as the legend in the podcasting universe. In episode 2 of Should, I Start A Podcast he spoke about his journey as a podcaster.
He explains where the industry is going and gives suggestions to others that “Make a list of 10 keywords that your podcast should rank for” to become a flourishing podcaster.
In the episode:
He talks about the impact of the Postcard to his business.
The ideal time for utilizing a podcast.
Effect of creating podcasts.
Podcasts have the goal to provide quality, valuable and fresh content, so the listener feels excited and would like to share what he has learned with the others. It helps you to retain your customers and build a positive community towards your brand.
Branding is one of the most significant elements which assists you to build a company and product’s reputation in front of your targeted audience.
In order to be a successful businessperson in the market, you have to build a connection with the audience and make them confident in your product or brand. Without online branding and authority, you will not be able to attract new business and customers.
Let us know in the comment section if you have tested strategies on how to increase brand trust.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Influencer Marketing (IM) is becoming a hot topic for marketers to advertise their product and brand image all around the world.
Influencers are the key people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. They have a large pool of public attention, people listen to them when they speak, write blogs or tweets.
Influencer leaders change the ways we do business before, help the markets to identify, research, engagement, and build conversation to connect with potential customers and make aware of the brand, product, or services.
Marketers need to synthesize their marketing strategies, digital marketings, sell products and services, social channels based on a strong build relationship with the customers.
IM plays a critical role in the market to drive awareness, establish a warm connection, persuade the audience, and bring trust to the counter for the marketers and brand. In highly interactive media, information move like billow and influencers are the billow maker. People love to talk to other people rather than companies.
A word of mouth has an adequate impact. It’s most likely the best approach for marketers to drive sales and cater to the audience. In Nielsen’s study, 92% of people believe in suggestion and recommendation of their fellows, family, other inherent over all other forms of advertisement.
“Influencer marketing is growing because it’s a great way to get your products in front of an audience with an authentic voice. Many brands are seeing the top-of-the-funnel value by getting more eyeballs on their brand’s offering. There’s power in putting the right products in front of the right audience — with an authentic voice.”
In this blog, I’m going to explain to you some fundamental steps which guide you to identify the right influencers for your brand and receive more ROI and increase sales towards your brand campaigns.
Define your business goals
Before starting a business, every businessman has certain goals and objectives related to their product or brand described in a market plan. There are some factors that illustrate to you how you can successfully run your business with the Influencer leaders.
If you do not educate the audience about who you are and what you do, then there is nothing else you do matters in a real perspective. An entrepreneur who is new to the market or introduces a new product set, their goal is to develop brand awareness in front of the target audience.
The marketers not only provide a product they must give exposure which educates the audience in instructive ways. Influencer marketers play an essential role in the retailer and e-commerce space. When influencer marketers illustrate the brand image and spread brand awareness then more people convert into the customer by recognizing the brand impact in their life and generate more traffic.
The entire market campaign is based on influencer marketers who help you to promote brand awareness all around the world in a more positive manner and persuade the customer to acquire a product from your company.
In other words, band awareness is an important asset of any size of a company. If you deploy a right market strategy at the right time with the influencer leader it generates more traffic, quality leads, adequately increases in sales by selling product and services and receive high ROI in return.
The key performance indicator represents the performance of the campaigns, the market activities and measures the process towards your marketing goals.
There are following KPIs are the most common for gauging influencer campaign success by Magda.
There are plenty of tools available to measure the above-mentioned parameters. Contentstudio is an all-in-one solution through which you can share content with your audience and measure the performance of your social accounts with detailed analytics.
KPIs help you to find out the number of customers who purchased your product, total revenue, the marketing opportunity you have, boost your social engagement with web optimization and conversion with the customer’s valuable insights.
Identify and interpret the connection with the audience.
In order for people to remember your brand or product, you must connect with the audience. With the influence marketers, you can retain the customers causes people often come to listen and try to connect with them through social channels to attain more knowledge.
Establishing a relationship with the audience which helps the marketers to find the loopholes in their marketing strategies and have the ability to make more improvements to grow business successfully. Influencer retains the customer, give them a reason to buy or purchase good or services more than once and turn into your loyal customers.
A survey is another way to collect a piece of new information about the audience. Talk to the audience, ask questions will make you aware of their interests, demands, hobbies, etc. To create surveys within a few minutes, you can use Typeform.com to create behavior-based surveys for your campaigns.
After assembling the information, you can enhance your marketing and content strategy to cater to the audience. Influencer marketers can deliver you the general view of the audience behavior or create a persona which enables you to tailor the message for the audience accordingly what you want to know about each.
Now, there are various social platforms with which people engage more to receive more pieces of knowledge and enhance their experience.
Using these tools you can do research on the niche market, target the audience, create customers persona, talk to your actual customers, specific characteristics consist of geographic, demographic, psychographics and identify the audience’s behavior.
Collecting data related to the market and the audience gives you the direction to move forward, established a warm connection with the audience, and provide quality content. It provides a structure or shape in such a way to boost up the marketing strategies and grow business market share. Partnering with the Market Influencer gives you the opportunity to find the new target audience and unique ways to engage with them.
Determine the appropriate Influencers
If you want to get recognized in the market, boost your market activities, remembered by the audience without taking years?
Then you have the option to do so. Newbie marketers have the opportunity to reach out to the influencer who has a similar personality related to your brand. It’s an important factor to find the right influencer for running your brand campaign.
After classifying the market specification and research the next step is to find the person who has an immediate impression on the target audience. You can reach the influence through the different social channel and dig out which marketers has more social engagement with the audience.
Not every influencer is equal, having the same level of engagement, different ways or action to persuade the customers buying power and size of the audience.
Therefore, we have to identify the ideal influencer, who will convey the brand image in a message, build the brand’s reputation, attract the audience to the company and demographically align with your target audience. A good example of the SaaS products is; you can reach out to the key influencers in your niche and ask for feedback for your product.
If they like your product or idea, most likely they will share it on their social channels. This alone will be putting your product or a brand to hundreds of people from a single influencer.
You can read their post and content and get a sense that it’s the ultimate fitting for your brand campaign or convey a message to the right audience.
Zack King is a great example, he is a prominent social influencer in the digital market having 2.06 million followers on Instagram and 3.0 million subscribers on Youtube.
He is quite appreciated for his videos that seem as though he is doing magic. He generally posts challenges and video tutorials to his YouTube channel to drive the audience’s attention.
There are five noteworthy things mentioned by Scott Paul which marketer needs to view for the ideal influencer.
Giving creative freedom to the Influencer
After selecting the Influencer marketers, the company needs to trust them. They need to develop a friendly relationship to begin creating content for the audience.
The company should demonstrate profoundly the goals, objectives, product attribution, what type of content you wanted to promote and give them a space to write in their own novel way. Make sure you describe the guideline smartly so the influencer writes the content according to the brand’s requirement and the audience you want to target.
You are giving them the ability to come up with the new idea, strategies to build up an influential reputation of the brand in the marketplace that makes influencers more appreciatable and comfortable to work with you.
Influencer and the brand are the partners with mutual goals. You have to encourage the influencer to create informative and eccentric content for the campaign to provide the helping material and leave them alone.
In fact, 77% of influencers are willing to work with brands more than once if they’re granted creative freedom. If you genuinely want to build a dominant and long term bond, then you have to give them creative freedom in the workplace.
Let’s take the example of Julie Sariñana. She has the strength to create one of the most thriving fashion and lifestyle blogs in the world and the potential to influence the purchasing decisions of millions of people. She has over 5.1 million Instagram followers.
Channel Invites Julie Sariñana in the French production facility. The Chanel is a fashion brand grasp the reach of top Instagram influencers to engage with the audience through a social media channel and create enthusiasm for the announcement of the company’s new fragrance.
Assure the influencer to share about you on social media
Influencer performs an intense role in the audience’s buying decision. The vast size of the audience loves to hear them and get inspired by the content they are selling.
They also know the audience’s taste, interest, preference, and worries on different aspects and provide authentic information about what your target audiences want which helps to increase conversion rate. They also teach you about the gaps, how you can fill it with the quality content.
If you really want to be successful in holding a product or service with the partner, then there are necessary steps you need to follow.
Briefly explain the Objectives
Before developing marketing strategies with the influence, you need to outline the objectives to the influencer certainly which you want to achieve. It may be consist of:
Increase brand awareness
Promote your product
Develop a connected and engaged with the customers
Promote your page
Select the Campaign Type
After that, you have to decide the influencer campaign type which you need to employ to attain the goal in a more directed way.
You have to inspire the influencer to write or create standard content to promote your product.
Give them Offers
Yоu can pay them, offer a different deal arrange all-expenses-paid trip that satisfies their want and in return, they will work hard to drive more social engagement.
Selecting the Influencer based on their knowledge of the niche target market. The next move is to write content, what segments need to be covered to embrace the audience and give an understanding of their product’s essential attribution.
Today’s audience knows brands advertise their product to raise awareness of the brand image, influencer marketers doing native advertising to turn the audience to stores than a traditional advertisement which is cost-effective.
Influencer steadily concentrates on content strategies cater to the audience while writing a content influencer focus on these aspects:
Frequently evolve tone, mood or language to know the needs and wants of your distinct customer base.
Write quality content which is easy to understand.
Use visual content and infographics to gain more intention of the customers.
Influencer spends their time, expertise to develop the content marketing strategies to create and publish informative content to the target audience. When the followers grasp their influencer direction, then markets could find more opportunities at the same time.
Your content should be aligned with the campaign’s requirements, goals, and objectives. Then there is the possibility you will be more visible to the target audience and keep updated on the trends, customer’s concerns, and complaints.
Select the Right social media channel
A social media channel is the lusty medium to socialize your brand, target the small segment, and reach out to the different audience demographics. There are numerous channels to convey the message to the users, which helps you to deploy marketing strategies.
Choosing the right channels, for the right audience at the right is necessary which impacts the brand industry, sales, and ROI and insights depend on the channel you choose to run the campaign.
Every platform has its own value, strength to run the marketing activities efficiently. There are some channels that marketers more prefer for the influencer marketing campaigns.
After that, build a strategy and align with the influencers which able to help you achieve your company’s goal.
Social listening is a kind of business concept. It helps the businessperson in an instructive manner, identifies the target audience, customers problem with your branded content, monitoring the performance of the blog, and recognize how your blog is preserved by the target audience.
It also apprises you which platform is more suitable for your influencer marketing campaigns, and have more social engagements.
Every company strives for more sales. You should keep an eye on the Influencer published content and blog post and trace the social engagement towards the campaign through the diverse sources.
Now you need to monitor the performance of the influencer marketing campaigns whether the results adhere to the expected standard which you set at the beginning.
If you do not meet the object then you should re-evaluate and develop a new campaign for high purposes. In order to measure outcomes, you require a tool that encourages you to collect the data and correlate the marketing strategies for the product before and after launching.
Replug is a great tool which helps to create a brand, tracks the campaign performance, measure the outcome, and promote your product or brand to the target audience.
Promote the Influencer content
Influencers give exposure to the audience with the new idea, brand, and product. In a study it’s has been estimated that 40% of assenter buy the same product when they see the influencer use the product.
The content shared by the influencer has more capacity to grow the business awareness and attention of the audience over and over again and generate more leads. Influencer leaders have their own social engagement with the followers, people believe them, spark with their content and recommendation.
So it is comparatively simple to promote the leader content to give the sense of the product, brand image or content than markets to the general public. Sharing influencer content instinctively gain more attention, expand your outreach, people get curious to overhear of your brand story.
According toAnn Handley,there are considerably enough reasons to begin an influencer program:
Launch an influencer program to cultivate relationships with people who align with your bigger story, values, and purpose.
You want to give them access and insight.
It would be great to work with them long-term
Many people take too much time to think about whether they need to spend money on the product or service or not. At this phase, marketers help the audience in the decision-making process, promote the company product and develop a well-reputed brand image in the audience eyeballs.
Influencer marketers give the reason to the audience to perform a particular action by granting discount offers for a specific time period. It gives the impression to a potential customer that you have something more precious than other competitors then they feel valuable and buy a product from your store.
Here we have a detailed blog to improve the conversion rate by David Tomas. An influencer has the strength to influence the audience with their quality content to take conversion action towards the running campaigns. Conversion is the lifeblood for every marketing campaign.
In the Neil Patel blog, he explains the perfect five steps to increase the conversions rate by 158%. For the dramatical change in the conversion, you need to optimize your landing page, call to action, utilize the social platform, codify and improve your content marketing strategy.
Influencer Marketers have a remarkably positioning for any product in the market. With the right approach and right selection of influencers, they can take your business or a brand to the next level.
Settings the company’s goals and objectives ensure the marketing influencer campaign running more fruitful. Partnering with the leader encourages you to appreciated by the audience and build up the brand standing in the digital market.
Through IM, you can generate more lead, traffic towards your campaigns, and get a high rate of interest. These guidelines give you the direction to create adequate Influencer marketers campaigns that ensures more dramatic results.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
It has been estimated there are over 3 billion active users spend at least two hours on different social media channels every day. Social media marketing strategies make it easier for businesses to stand in the market and get quality traffic and profit through social media by adding another revenue stream.
‘People don’t buy goods and services. They buy relations, stories, and magic.’ by Seth Godin. In order to effectively run a social campaign, marketers need to establish a relationship with the people and find ways to earn their trust.
Let’s take a look at the factors to maximize influence on social networks.
Identify the Actual and Potential Reach
Reach means how many people visit your website, see the targeted ad and convert it into customers. In the marketing world, customers are a significant part to boost your marketing efforts, sales and receive high ROI in return.
To reach the audience, you need to identify the group and target your product. There are two ways you can measure reach.
It is based on the total number of followers you have on your social account. Let’s take an example of the ContentStudio.io Twitter account for your sounder understanding. ContentStudio has 8,602 followers, who are able to view tweets and retweets. That 8,602 is the potential reach of the ContentStudio on the twitter account.
It means how much your potential customers are reaching the post on social media channels. The customers who surely viewed your shared post in their timeline. ContentStudio’s actual reach to the post is 7,184 as shown in the below image.
To identify the potential reach, you need to view the variable while classifying the customer’s group.
After that, you need to define the target audiences and create a profile for them and compare the rival profitability holding a similar product in the marketplace.
Research Your Competitors And Find Out Who Their Customers Are
Smart Social Media
Respond To Every Email, Tweet, Facebook Comment, And Phone Calls
Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles
Connect With The Right Influencers
Post Relevant Content On Blogs
Craft An Engaging Newsletter To Foster Leads
Address your customer’s need and preferences
People who are new to the marketing game need to identify the customer’s needs and wants. Marketers should deploy strategies after addressing customer’s behavior. Customers are the most valuable resource for every business person to attain a share and get maximum profit in the market for a long time.
A need is “something that solves an actual or imaginary problem.” says Jorge Baba from Game-Changer. Needs are the basic necessities of the customer which should be fulfilled at any cost.
Wants: It’s a desire of the customers to buy some products to satisfy the need. That’s why the small segments need to be a target with a unique product in the market.
Demands: The customer who is willing and able to buy a particular product at a given price.
To meet demand, your product should be a pain killer, not a vitamin. So, it’s essential for the market to research the customer’s preference through different social channels like Facebook, Instagram, Twitter and many more before designing a product.
With the technology transformation, the customer’s behavior also evolves with time. Nowadays customers give more priority to online shopping and payment rather than doing it manually.
They expect the manufacturer to be able to do so with the product in order to satisfy their needs. There are a few tips that illustrates how you can find the customer’s preference while serving the product or service in the marketplace.
Identify who your customers are
Find out their shopping methods
Invest in customer research
Conduct a customer satisfaction survey
Develop a good customer contact strategy
Assist in developing relevant marketing strategies
Explain your goals and objectives
The goal is measuring the end result which consists of one or more objectives or chunk. The objective should achieve within the time frame to accomplish the goal.
Every entrepreneur needs to identify the goal and objective of the business and describe it to the audience. It gives the marketers direction to the destination they are looking for.
There is a certain criterionthat helps you while creating a smart goal and objective.
Specific – Your goal should be specific that which audience you’re going to target.
Measurable – Your goal should be a measure that means where exactly you want to stand.
Achievable – The goal must be attainable and not hard to achieve.
Relevant – Goal should be relevant to the objective that what you are trying to achieve or why do you want to reach this goal.
Timely – Your goal must be achieved at its given time frame.
There are plenty of social networking sites that helps marketers to set their goals after engaged with the customers.
Using different platforms not only help in generating more leads and traffic but also assist while setting smart goals and objective. Marketers can easily accumulate the pool of information where they need to invest and utilize the resources, time and energy.
Organization goals explain the audience what product’s value they have, services, solutions to their problems and organization goal-related activities. It motivates the consumers to acquire the product for their personal benefit.
If the entrepreneur’s goal is to hold a 40% market share with the product, then he/she need to design unique strategies that contain a set of actions to actualize the goal.
Create quality content
Creating content is all about how you attract or persuade the attention of the audience. Writing great content is the best approach to advertise your content all over the world through smart social media channels. A marketer should come up with an exceptional content idea that inspires, educate, and inform the audience to modify their lives and business.
Facebook is the most successful platform for marketers to market the product or brand. It has estimated that Facebook has around 2.2 billion active users. Another social networking website is Instagram, most of the marketers earn huge revenue using these social channels. Instagram has around 1 billion active users.
These social media channels make it easier for marketers to attain a market share and develop a reputation for your product or brand. Utilizing these platform markets can engage with the audience, identify the competitor’s activities and also find out the customer’s behavior.
This is very important to know which market you are going to target with the content. There are the best three ways to give value to the target audience.
Create unique and original content
Make content actionable
Be a resource
The information marketers provide in the content must be accurate, based on facts and figures, short in size, easy to understand. The customers find the solution in your quality content and also enhance their knowledge experience, monitor leads, and traffic to your content.
Marketers produce content for the customers looking desperately for. You need to consider the loopholes of the competitor strategies and how you fill it with the unique marketing tactics.
You can write visual content and spread all over the different social channels, Visual content consists of:
By creating quality content, companies like DollarShaveClub reached $1 billion acquisition by making only one video viral on social media channels.
A similar story is of Font Awesome which raised over $1,076,960 on Kickstarter with only a single video. Though Font Awesome has been used by many companies, to reach a milestone over $1 million is through by putting high-quality video content.
Convey a message: Put it in an infographic
Infographics bet on two words ‘Information’ and ‘Graphics.’ It means providing information with the graphic images to easily recognizable the product or brand at once.
Infographics are a very reliable way to share a piece of complex information in a simple and clear image. Marketers utilize this valid method to spread their content on multiple social networking channels.It’s obvious that people remember 10% of what they hear, 20% of what they read, and 80% of what they perceive and perform.
There is a case study that gives you the idea of how you can share your content on multiple social platforms and the value of the infographics.
Infographics is a kind of storytelling which capture the attention and enhance the social engagement of the audience to your brand and established a genuine connection with them
It’s is a broad type of visual communication that includes data and images. Marketers try to present extensive information in a graphic format to the audience to convey a message related to the product.
Customers more preferred to visual content text rather than textual. Infographics have the ability to raise your sales and business reputation in an eye-catching manner. People engage more with social media channels to know or learn about something and share the information with others.
We have an example that illustrates to you how infographics affect the content in a positive manner. Here is a travel agency infographic which demonstrates their customer from top to like a story. It tells from the destination to baggage in useful content the customer can easily classify while planning a trip.
There are seven tips to create infographics for your business.
Make one big point
Use simple combinations of primary colors
Space it out
Choose three quality fonts
Come up with a solid, eye-catching design
Decide on what’s important and what’s not
Make it addictive
Boost your reach – Using Hashtags
Hashtags is a word or expression that interprets the message related to a specific topic by using ( # ) hash sign on different social channels. Nowadays hashtags are a vital element to boost the reach or target the audience all around the world utilizing multiple social channels. It helps people to find informative data and enhance their experience.
Marketers use hashtags to represent their brand reputation, convey a message related to the product and established a warm connection with the clients.
“Hashtags are supposed to be short and concise. Every time you’re writing to them, pay attention to this rule. If they’re too general, you’re likely to be using the wrong words. Effective marketing is always targeted for marketing.” – J.D., Digital Marketing Specialist at Rush My Essay.’
The one thing which is notable for every businessperson that hashtags should be relevant to the product which shows the attribution of the products, simple and easy to interpret by the audience.
Here are some suggestions which help you while adding Hashtags on pretty popular social networkingsites.
Instagram: In order to increase social engagement towards your content or post marketers require to adhering less than 11 hashtags.
Facebook: One of the best sites to boost your marketing reach there you need to add 2 hashtags. One should be branded hashtag, relevant to your product or brand and another must be worth pursuing.
Twitter: If marketers crave to get 2* social engagement towards their product then they need to hold minimum hashtag on Twitter. Twitter has a set of rules and regulations. They restricted the entrepreneur to use minimum hashtags like one or two for each post.
According to Brandon Stanley‘Hashtag Marketing can boost Social Media Effectiveness Up to 40% ‘
There are plenty of tools that help the marketers to the hashtags on different social channels. I’d suggest you Hashtagify to use the right tool for monitoring the hashtags and engage with the customers.
It gives you the ability to search any hashtag, explore famous trends and choose the best hashtag for the brand campaign. You can monitor the performance of the hashtags on different social channels and track influencers to produce new ideas.
You can also automate your report to view the market results and share with the people to prove yourself how well you are performing than rivals.
Use marketing tools
These social online marketing tools make convenient for the merchant to run the campaigns on various social channels and track the valuable insight and the performance of the campaign.
In the digital world, marketers can easily examine the target customer’s taste and preference through the social network. In 2019, social media users are expected to reach about 2.5 billion people all around the world every day.
Marketers should stay active on social channels because people retain more with these channels to keep in touch with others and want to know what’s going on around the world. The user follows or interacts with their favorite brand on any social channel because they perceive the content and information campaigns more valuable.
Let me explain to you some fantastic social marketing tools to improve your marketing campaigns.
I hope you have heard about it. ContentStudio is one of the most powerful social media marketing tools for social media marketers, individuals, businesses and digital agencies. It helps them boost their marketing activities by curating content, automating their social campaigns and managing their brands.
It comes up with tremendous features that help marketers in various ways. Using AI technology, ContentStudio brings the most popular content from all over the world and facilitates you to use its smart features and gain more social engagement towards your marketing campaigns on a complete auto-pilot.
Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web which you can later share on your social network channels to increase your brand awareness and traffic.
With Replug, you can create branded shortened links with your custom domains. You can add a call to action to every link which you shared on various domains and identify the traffic which is generated from domains where you share that link.
Through CTA’s, you can engage your audience towards your site when they are about to leave or capture leads by showing an optimized opt-in form. Now it is effortless for you to create brands and campaigns in a more optimized way.
KEYHOLE gives the ability to understand how your audience feels about your brand or product and rivals product. It helps you to understand the conversation and the sentiment around it. It gives you the chance to don’t miss significant conversion rates.
You can easily understand themes, trends and audiences to better cater to your target market’s requirements. Capture every significant moment of your event and access real-time engagement data to amplify your event reach as it runs.
Save your team hours every week by using Keyhole to aggregate metrics, monitor and analyze your campaigns, and build reports. Find and connect with the most relevant and engaging influencers in your industry.
Portray your appearance as a brand
Brand image is the general impression of the product or service. You have listened more often ‘The first impression is the last impression’. The way you portray your product will create an impression of your business in the sights of the target audience.
According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. Brand building is the deliberate and skillful application of effort to create the desired perception in someone else’s mind.”
Brand images are one of the prominent elements which differentiate your brand identification to others brand.
The brand image represents the mission, vision, unique attribution of the product, and brand voice to the target audience.
In the digital marketing world, there are multiple brand designs that help marketers while building a strong brand foundation.
If the audience feels estimable after inspecting the brand image, then they will automatically turn into your loyal customers and spread the reputation of the brand with others on several social network channels.
The important thing which marketers always keep in mind that the character they used to explain the brand personality in the brand image has a positive perception in front of the audience or people inspired with the entity then there are the chances that the customers can easily interpret the brand message in the right way.
Let’s take an example of Coca-cola who has a massive margin all around the world with a revenue of over $44.29 billion. It is not just a firm but an economy.
Coca Cola is a brand known for happiness, pleasure, and a great experience. It is the ‘original cola’ and has a ‘unique taste’.
Coca-Cola Company has registered as one of the largest marketable brands with 94% of the state acquiring the red and white Coca-Cola brand Logo.
Coca cola’s presence in more than 200 countries and serves to 1.9 billion people on a regular basis. In fact, out of the 55 billion servings of all kinds of beverages drunk each day.
You can survey the marketing history of the Coca-cola, the strategies they were used in early ages and how they got the idea of the bottle and much more.
Proactive is action-oriented behavior, being proactive the marketers instead of waiting for the problem, change, need or things happen in future they try to seek alternatives solutions or opportunities and give their best to handle it effectively.
The marketers should continually look forward to marketing tactics and actively engaged with the audience using numerous social media channels to make things proceed.
For attaining a market share, the marketer needs to study the trends. It’s is the best way to running in a marketplace instantly. So marketers must spend quality time on different social sources to understand technology advancement.
Spending time on social channels like Facebook, Twitter, Instagram, Youtube, and etc also gives you the strength to understand the audience so you can develop a persona according to the identified target audience.
A proactive enterprise sets the budget first because all digital tactics need an investment consist of the team, executing, implementing, advertising and etc.
Marketers just need to focus on qualitative and quantity distribution. Both are a major aspect of marketing products or services. You can find the analytics against the campaign which you spread on multiple social media channels.
It’s difficult to find the social marketing tool where you can curate niche relevant content, tracking the performance of the campaign and find the analytical of social sites under a single station.
Tackle customers complaints
Every business deal with the complaints of the customer. It is a challenge for the entrepreneur to handle it with patience and professional manner. By ignoring complaints, they quietly leave and get the product from the competitors.
To maximize the ROI, you have to listen to your customers carefully and assure them that you will work on it. Markets need to ask the question to the customers that what they expected about the solution to their problem.
As a successful organizer, you need to put yourself in the customer’s shoes and view the obstacles of the customer in their perspective rather than your own.
Salesperson seeks to employ ‘You statement’, whenever you’re talking to the client it feels them valuable and respectable. If the issues arise then apologize to the customer rather than blaming other staff or departments. Try to avoid giving excuses to the audience in advance.
Analytics is a more refined way to accumulate data related to different marketing trends. It also gives you the direction where marketers need to make improvements to achieve their goals more effectively and grow share in the business.
With the extensive use of social media channels, marketing strategies dramatically evolved to satisfy their customers. Businessmen need a tool to enhance campaign performances and marketing efforts all around the world on multiple social networking channels.
Google Analytics is a platform that helps the entrepreneur to get a profound understanding of your customers. It gives them the ability to understand site and app users to entirely evaluate the performance of your marketing, products, and more.
Marketers can operate with Google’s advertising and locate valuable insight to reach to the target audience. Process and share your data instantly with an easy-to-use interface and shareable reports
Do you know that Amazon arises to the global list of research and development spenders by the multiple billion-dollar margins?
As reported by Bloomberg, the R&D obtain the level of success in 2017, it’s estimated that $22.6 billion is spent on R&D by Amazon.
In the beginning stage, they sold books to customers, from there they expanded their business and become one of the largest public companies in the world.
Now, Amazon is a titan of e-commerce, logistics, data storage, and media. It splashes in excess more businesses.
In this blog, I’ll explain to you in detail how you can develop a connection with the shoppers, generate more leads and increase sales on Amazon.
Get Review and Feedback from the Target Audience
Reviews and Feedback have a dramatic impact on the sale on Amazon and can add value to the business.
Feedback is like a “Progress card” which shows the performance, quality, and service of the product. Customers give suggestions to the seller related to the product where they need improvement to satisfy their customers all over the wide area. It is entirely related to the customer’s product experience.
On the other side, a review is an opinion of the customers, which tells the detail and attribution of the product such as product life, guarantee, and their experience with a product.
Marketers can clearly recognize the customer’s expectation, concern, and preferences by reviews on the Amazon.
Feedback and reviews play a critical role for them in selling their product. The customers are the vital resource that emphasis the sellers with the key information about the product they have. Feedbacks support marketers in their business success.
The sellers can examine the performance of their product by getting feedback from the customers and also identify how much the customers pleased with their product. It also helps the sellers to address the pain point of the community.
The review is an essential part of the e-commerce business. 90% of customers say buying decision is influenced by online reviews.
Ryan Fish demonstrates in detail that how online reviews will impact on various practices.
Buyers do a lot of research on Amazon before buying a product or service. Reviews help them while making an informed product decision, give the ability to compare similar products and analyzed the efficiency of the product.
There are two types of reviews.
Positive reviews: Explain the performance and effectiveness of the product. It also persuades the audience to pay more money for quality products and services.
Negative Reviews: It negatively influences your customers buying decisions and product sales of approximately 22%.
There are some essential findings of the customer who used the internet to read reviews for the local business in 2017 and 2018.
In 2018, 27% of consumers survey online daily for the local business as a comparison with 2017.
69% of customers monthly survey the reviews.
56% look online business weekly.
Sell a Unique Product
“If you use your money to create exceptional products you don’t need to spend it on ads,” says Seth Gadin.
Unique product means the product which you’re going to distribute with the key attributes to retain your customers towards your brand, and nobody else in the market will have the same product as you have.
Before designing a product or item for your target audience, you need to accumulate information about the market trends, competitors, customer’s behavior towards the instant product.
After that, you can easily classify which product the shopper immensely need or demand in the market. It’s estimated that in Amazon the seller generates a profit of over $12,000,000on sales every hour on average.
Amazon makes it convenient for the seller who is new in the market to come up with a brand new product that has unique features to get more positive reviews and feedback from the shoppers.
To maximize the revenue, the sellers must codify the small segment they want to target. They should identify the hurdles their customers are facing and turn up with a unique product having a solution to the problem.
Along with the evolution of marketing strategies, customer behavior also changed. Sale conversion helps the seller to gather worthwhile information about the customer what they like or looking in the product to satisfied their requirements.
Improve Ad copy
Ad copy plays an essential part in the market while describing your product to the audience. It looks like a sales letter or a specific content that is written to address the customer’s problem and get a response of your reader towards your brand or product.
Ad copy impels a massive impact on the conversion rate, sales, and profit. Selling your product online on Amazon is not easy, at that time Ad copy takes place.
You can underline the key benefits which customer could receive after acquiring the item. It also raises more traffic to sales and adds more value to the product.
There is one of the best tools named Sellerapp which helps you to find the best product to sell on Amazon. Using this tool, you can increase sales on Amazon and hunt for business activities daily.
There are two mains types of Ad copy.
Great Images gives the perfect impression of any product or brand. Selling your product on Amazon, you must have high-quality images, features and benefits to attract your audience and turn them into your customers.
Jungle Scout App & Jungle Scout Pro Extension is the solution for Amazon products. It helps you to extract all the data of the product on Amazon. It also facilities you by providing photography for your product to attract your public audience.
There are other magnificent tools named Splitly which helps you to track the Amazon best product images. Using this, you can improve your listing content, rank on search engine and test prices. titles, images and much more.
You are also able to add video, which shows how your product works and how customers take advantage of it. Powerful video copy emphasizes the individual verbalizing everything that would be included in the pattern of written copy.
When you’re striving to explain the audience regarding your product, then you need to take care of words that you need to use.
The text should be concise, simple and easy to understand. Every word should demonstrate the worth of the product to the audiences. The text drives the Amazon searcher directly towards your brand or product than rivals.
The text which you add in ad copy should match with the keywords that are crucial for the product, conversion rate, relevance, and clicks.
That’s why it’s important to have relevant keywords that closely relate to what the person is searching for,” saysMacfarlane.
“Amazon wants your title to be short, descriptive and to the point, they do allow for between 150-250 characters”.
Examine the Competitor:
Each business faces competitors, which hold the same product by sharing the market pie with you. The customers might be spending more money on your competitor’s product.
So, if you crave to sell your product online using Amazon, then it’s imperative to analyze your competitors. There are a few questions you should know the answers to them.
Who’s your competitor?
What they are selling?
Is your product different from rivals?
Have you obtained information about their competitors?
What strategies they’re using or working on?
Before offering a product or service to the target market, you need to find that if your product is similar to competitors then how you could attract the customers toward you than your rivals. So, you can urgency find the gaps in the competitor’s marketing strategies and try to fill up.
Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being.
Through competitor analysis, you can assemble valuable information about the competitor’s activities they are performing to get more prioritization and hold a stand in the market with a similar or unique product.
There are 5 incredible steps for competitive analysis by Dan Tighe, which helps you in while developing the marketing strategies to convince the audience towards your product.
Identify Your Top Ten Competitors
Analyze and Compare Competitor Content
Analyze Their SEO Structure
Look at their Social Media Integration
Identify Areas for Improvement
Have you heard that the price of the commodity is raise because of the quality of the product is high?
Yes, the customers buy something expensive because it assures them that the quality of the product is superb than a cheap product.
Competitive pricing means setting the price of a related product, based on your competitor pricing in the market.
After entering the market, the seller always must have a glance at competitor pricing. If the product features are comparable to a rival, then the seller may set the price of the product relative to competitor pricing.
This is human nature when they look at the two same products in the market with the same attributes then they are more looking towards that seller who’s pricing is less than others.
There are three things that the seller keeps in mind while setting a price of the product.
If your product has unique features than competitors, then you can set the price above the commodity.
Sometimes the seller has enough resources and doesn’t affect the cost of production after setting a low price, then it reveals that how sellers constructively develop their marketing strategies.
When the product is relatable to a competitor, then the seller needs to focus on the product itself by advertising their product on Amazon and other social media channels.
Amazon’s pricing strategy is different from its competitors such as Walmart, Alibaba, eBay and many more. Amazon usually doesn’t focus on its competitor because they viewed as creative in the market.
Currently, it has become easy for the seller to oversee the competitive prices using fancy tools. There is one of the most appealing tools named Pricefy.io, where you can monitor your competitor’s product price all over the world, currency or marketplace, (Amazon, and eBay) on a regular basis.
You can also monitor an e-commerce competitor directly, just using their store website URL.
Follow Rules and Regulations of Amazon
There are certain policies and agreements for the seller on Amazon which should b followed or otherwise you may lose the chance to sell the product on Amazon marketplace.
Let’s talk about some essential policies on which Amazon holds dear.
Product and Listing Restrictions
Sellers need approval from the Amazon to get listed or sell your product to the target audience all across the world. You can’t list the product which is assisting the violation of legal rules and regulations like drugs or contraband.
Relevant Images: For the above product, all of the images are related to Headphones. Amazon uses machine learning to detect the nature of the product.
Product promotion is a set of marketing activities intended to boost up the sales of product and services. It also informs the customers about the product quality aspects and influences the customer’s purchasing power.
Here are the best Five Ways to promote your Amazon listing introduced by Adam Zlotnik in a more comprehensive way.
Sponsored Ads & Promotions
Build an Email List
Facebook Retargeting for Amazon Products
With the advancement of technology in the digital era, marketing tactics also grew which helps the marketers in numerous ways to target the audience on social media platforms.
Now it becomes more favorable for the Marketers to retarget the customers who have just visited your website but haven’t bought your product.
Retargeting is a significant move for the retailers to bring the customers towards your website repeatedly. There are multiple tools which help you to retarget the public by creating the campaigns or brand for selling the product or services.
Retargeting operates by appending a piece of code (usually called a pixel, such as the Facebook Pixel) to your website. When a visitor comes for the first time to your website, the pixel drop an unnamed browser cookie. It won’t affect the performance of the site.
The cookie helps you to find out that when serves ads to the customers as a retargeting provider, and your ad should serve to those who visit your website once.
There are two approaches that you can apply to plan Facebook retargeting for your Amazon business.
Retarget your existing customers: You can retarget your audiences with the campaigns, ads of your product, who visit your website previously but haven’t performed any action.
Retarget landing page visitors: If you want to attain traffic towards your brand from the outside of the Amazon to a landing page, then you need to place the retargeting code or pixel on your landing page. That will gives you the ability to retarget your visitors.
Replug is one of the best tools which constructs Retargeting pixels of social media platforms for your businesses in a simplistic way. You can also create a custom campaign and find insight to track the performance of the campaigns.
Attain the Buy box
Buy Box means having a product detail information on Amazon where the customer can add the favorite items or product into the cart for purchasing the product.
After selecting a product, you can view the product detail page and buy a box on the right side of Amazon as shown in the image.
Not all sellers are eligible to win the buy box, its all depends on the seller, selling product history, quality, performance, and the benefits that customer receives after acquiring the product.
Lots of newbie seller comes with the unique product possessing better quality than rivals on Amazon market then they have a chance to get the buy box by adheres the Amazon certain standards. There are some factors which included to attain the buy box.
Order Defect Rate
Customer service quality
Length of time on Amazon
It would difficult for the seller to win the buy box for every product which they listed on Amazon. On the other end, it’s necessary to win the eligibility of buy box to endure hard against the competitors carrying a similar product and get more ROI.
Offer a discount is a very effective strategy to draw customers into your stores. Customers are continuously looking for ways to get discounts on different products and services. You can easily attract your customers to your brand by telling them how you can save your money.
So, if you want to increase sales, then you have a better option to offer a discount on Amazon to get informed of your customers and build a strong relationship with the shoppers.
There are many blogs that explain to you different strategies of offering a discount on the product and services to persuade the audience’s buying power.
For instance, there is a seller who entered the Amazon marketplace. The seller represents their product and its essential detail to the target audience. They develop strategies to reach a pool of customers and establish the reputation of the brand. The strategies are:
Initially, the seller offers a 50% discount on all items.
After actively bringing customers towards their storehouse, they offer a 10% discount on 100 items and a 5% discount on 500 items.
Through these strategies, the seller would receive more profit, gain a market share and receive feedback and review related to the product.
When selling products on Amazon, you should be focusing on providing better customer service to delight users. This can increase the positive reviews and feedback for your product.
Also, it is quite noticeable that running marketing campaigns on Facebook and other social media channels along with retargeting campaigns can dramatically increase your sales.
And while running campaigns, you can use Replug to retarget visitors whenever they click on your ad. If you have other advice from your personal experience, please do share.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Get the most return from your links
Shorten, track and optimize your links with catchy call-to-actions, retargeting pixels, branded links and powerful analytics.
The only platform you will ever need for link shortening,
tracking, optimization and deep analytics.