Top 10 Ecommerce Influencers You Should Follow in 2020

With the advancement of information technology, things are heating up. Now, marketers can reach their target audience effortlessly and encourage them to make their purchasing decision.

Marketers seeking hard to creating viral and high-performing content that create fascinations for their readers, which can’t be irresistible for sure.

No doubt, social media turns things the way we can’t even imagine. It becomes an active approach to nurture new marketing leads.  On the other hand, Influence marketing also has a significant role in today’s world.

It makes a track for the business to engage with the audience and catch the attention to your product over social media channels.

So, you can’t negate the power of the e-commerce influencers that helps you to grow your business and build brand appearance in front of a huge ocean of the audience.

Influencers are resources, from where people come to you, acquire the product because they trust you adequately to give their money.

In order to receive more ROI and improve sales funnel, this guideline demonstrates some basic steps to identify the right influencers and creates campaigns for your brand.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Tobi Lütke (@tobi) 

Tobi Lütke is the founder and CEO of Shopify.

Shopify is a complete cloud-based and Canadian e-commerce firm that helps businesses to set up and run online businesses all across the world.

Approximately, more than 500,000 active stores are running on Shopify, and collectively driving sales of over 40 billion.

He learned to code at an early stage and enter a computer programming apprenticeship at 16 years.

In 2019, Lütke rapport for StarCraft grasped online attention all over the internet because he offered “Starcraft 2” player Ryoo “SeleCT” Kyung Hyun an internship in his company based on his past achievements.


Lütke is active on Twitter, engage with the audience, talk about games, and associating with employees. He also occasionally promoting his 57,000 followers with Shopify-related products and business plans.

In the COVID-19 situation, Lütke and his wife established the ‘Thistledown Foundation’ and have sowed with an initial $150 million endowment. Their core mission is to enhance technological solutions for decolonization.

Linda Bustos (@lindabustos, @ecomillustrated, @edgacentlinda)

Linda Busatom is an e-commerce consultant, media analyst, and chief blogger at Elastic Path Software.

She is so passionate about public speaking that led her to present at various events including the Vancouver Social Media Bar Panel and the Banff Blog Promo for Broadcasting.

Bustos also an author of the Get Elastic Ecommerce Blog which considering as one of the best places for eCommerce blogs and the co-founder of Edgacent.

Elastic PathSoftware provides a flexible eCommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment.

The things that impress me about her that she has three twitter accounts and all of them give us e-commerce estimable insights and news updates.

Andrew Youderian (@youderian)

Anne Frank said: “No one has ever become poor by giving.”

Her quotes absolutely perfect fit for Andrew Youderian. He is the one who shares his personal business experiences with other entrepreneurs to assist them to grow dramatically in the market.

Andrew Youderian is the founder of eCommerceFuel and co-author of  The Ultimate Guide to Dropshipping together with Marke Hayes.

eCommerceFuel is a private community for high six and seven-figure eCommerce merchants where they discuss the common barrier they face regarding their business.

His voice on business is natural, people believe him and consider his ideas as an appropriate approach to move smartly in the e-commerce world.

He is an active influencer on Twitter, doing podcasts, talk about numerous topics, shares valuable insights to the audience, and encourage them to add value in your business.

Tracey Wallace (@TraceWall)

So, here we have another top resource of eCommerce. A big round of applause for Tracy Wallace.

Tracey Wallace is the Founder of Doris Sleep ( lavish bed pillow brand), the Editor-in-Chief at BigCommerce and Head of Marketing Eterneva.

I’m sure you have heard before: Content is a KING and Tracy creates content the way it acts like a king.

She is the most well-known lady in the world for his work with the Bigcommwerce. Wallace knows how to create compelling content to drag the audience and way captivated the internet.

She covered all hidden audience needs, fear, and understands how e-commerce really works for the business.

She works with numerous experts, influencers, marketers to educate all aspects of e-commerce to assists them to drive more conversion, increase sales pipeline, quality traffic, and make their brand better inform of the audience.

Connor Gillivan (@ConnorGillivan)

Connor is an all-around eCommerce. He is the Co-founder and CMO of FreeUp.

FreeUp is the most active solution that assists you to find & hire pre-vetted freelancers online.

He is the owner of ConnorGillivan.com, where he writes about entrepreneurship and eCommerce.

Gillivan started his first business in e-commerce since he was 16 and expanded to over $10 million per year from two firms within the eCommerce industry.

He also advises other entrepreneurs based on his personal experience to level up their business, leads a voice for digital marketing, and share significant insights through podcasts.

Connor’s writing is frequently featured in publications such as Business2Community.

Richard Lazazzera (@RichardABLS)

 

Richard Lazazzera is the founder of A Better Lemonade Stand.

A Better Lemonade Stand is an online e-commerce incubator to encourage, educate, and aid entrepreneurs in the initial stages of an entrepreneurial journey.

He began his career in marketing and later ventured into the eCommerce business.

He is so enthusiastic to share information, best practices, tricks, and tips he learned while building his own business.

After building his business, he co-operated a helped with Shopify to achieve over 200,000 merchants from a 60,000 benchmark.  In early 2015, Richard decided to left Shopify and focus on A Better Lemonade Stand full time.

Austin Brawner (@a_brawn)

Austin Brawner is the CEO of Brand Growth Expert and hosting the most popular eCommerce Influencer podcast.

He helped over 267 established eCommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses.

Through the podcast, Brawner interviews several successful entrepreneurs and discussed their struggles, hurdles they faced, and successful story.

He also published numerous articles on topics including search engine optimization, email marketing, and productivity for e-commerce business owners to drive more conversion and lead on the right track.

He helps coach private clients in order to create a clear plan to grow the company in less than 48 hours at a unique profit summit workshop.

Austin’s podcast is a one-stop-shop for the crucial information you need towards building a profitable eCommerce business.

He has worked with several brands like Kettle and Fire, MVMT, etc, and also operates Brand Growth Experts.

Ezra Firestone (@ezrafirestone)

Who doesn’t want to maintain a work-life balance?

I’m sure, we all love to do. So, here we should follow the most energetic marketer Ezra Firestone.

Ezra Firestone is the CEO of  Smart Marketer.

Smart Marketer is an online platform which concentrates on core strengths in e-commerce, conversion optimization, you need to build a successful eCommerce business and assist to sustain a balanced lifestyle as an entrepreneur.

Ezra is a man of inspiration and full of passion. He has created a ton of quality videos that demonstrate each an everything about the eCommerce market to help entrepreneurs to run their online business dramatically.

He started his first online store, My Costume Wings, and created his second-most flourishing eCommerce brand BOOM with some experience.

After some time, in 2012 he sold My Costume Wings to fully concentrate on BOOM. He also started to connect with the eCommerce and marketing community as Ezra continued growing his business.

Brett Curry (@BrettCurry)

BrettCurry is the CEO of OMG Commerce.

OMG Commerce is the agency that helps companies with PPC advertising and accelerates them growth through world-class digital marketing that drives measurable results.

Brett founded his first marketing agency in 2003 and launched his first marketing campaign for search engines in 2004.

He is the author of the ultimate guide to Google Shopping published by Shopify.

With significant publications worldwide, he talks and reads. He is an expert in e-commerce search marketing, particularly an evangelist for Google Shopping and hosts eCommerce Evolution – a podcast focused on accelerated understanding and growth of eCommerce fanatics.

Brett works really hard with experts to continually strengthen and evolve the key tactics and methodologies in OMG accounts.

Drew Sanocki (@drewsanocki)

Have you wondered about applicative e-commerce strategies?

If yes, then meet Drew Sanocki.

Drew Sanocki is the founder of Nerd Marketing.

Nerd Marketing is a marketing company, that offers the audience to build effective digital marketing strategies and assist them to promote their brand visibility on the Internet.

He built his first business, Design Public, and became one of the leading retailers in premier online design. After eight profitable years, he sold it to private investors in 2011.

Drew has gained experience in developing his own eCommerce business, He is an expert in growth hacks for eCommerce executives and more than 30 retail experts were consulted to learn about the biggest eCommerce opportunities.

He is also sharing established strategies to help marketers monetize and improve their eCommerce businesses. He writes on his website NerdMarketing about digital marketing based on data for e-commerce retailers.

Drew’s humor can knock you down and his expertise gives him a crystal clear insight into his writing, which is challenging to find elsewhere.

He also did marketing for multiple businesses, including eCommerce brand Karmaloop.com and SaaS company Teamwork.com.

Final thought

No doubt, there are plenty more e-commerce influencers to learn from. But we have mentioned the top 10 e-commerce influencers in this article that certainly helps you to grow your online business dramatically and build brand appearance all over the internet.

Now, you are in a perfect place to get started. This article assists you to know where you need to invest your energy, money, and resources. Don’t forget to follow them on Twitter or Linkedin. Try to engage with them and ask questions regarding your business to stay on the right track.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

6 Mild Conversion Rate Optimization Strategy in 2020

TODAY, in this pandemic situation, marketing teams are more focused to determine the conversion strategies that help to generate more quality leads.

Before executing new hacks, keep in mind that Conversion is something more important than sales. So try to gain more traffic rather than pitching your product.

Conversion Rate Optimization (CRO) is the most compelling techniques that marketers frequently use to grow their business smartly, and that is:

“To convert the website into a  lead and then into your paying customers.”

We all know marketing trends and customers’ priorities change with time.  To stay at the top in the market, we have to keep strategies updated.

Conversion is the most effective and easiest way to pull the attention of your potentials audience and make more money.

In this guideline, I’m going to explain to you the essentials of CRO, strategies, and why the business should concentrate on enhancing the conversion rate that gets results.

Here’s exactly what you’ll learn. Let’s dig into the meat of the matter.

What are the Conversion rate and Conversion rate optimization?

Conversion rate: It is a ratio of visitors to your website, who performed specific actions. It might be a sign up for a free trial or purchase your product.

Conversion rate optimization: This is the process of enhancing your marketing strategies to generate a lead, convince customers to take decisive action, and improve your existing sales funnel.

Do you know how to Calculate the Conversion rate optimization?

I’m sure you do know, but for those who don’t know, then here you go.

The equation is quite simple and easy to consider. let’s take an example here for your better understanding.

You have 20,000 visitors for your website and 5000 visitors show some sort of interest and bought your product. So according to the equation, you have received a 2% conversation.

All set?

Moving forward.

Why conversion is more important than sales and how is it beneficial for the e-commerce business?

Conversion is the mildest and cheapest way to raise your profit and get your customer close to making sales. It makes your life much more accessible than ever by examining which part of your business is expanding, audience behavioral tendencies, and the gaps you may improve to win more essence lead and understand market success.

A study conducted,  74% of companies give more priority to convert leads into customers.

Conversion rate is a cost-effective technique that gives you an essence conversion outcome way you want in a limited budget. In short, it assists you to save your MONEY.

Conversion helps you to optimize your website, so whenever the customer visits your website, he find a reason to stay here and can’t resist filling the call to action.

Use visual content to explain your product 

If I talk about myself, then I would love to watch a video rather than reading a blog to understand anything.

Have you ever notice that when you read a full article on anything and all of sudden you wondered what did you just read?

Why is it so?

Because your brain can process visuals much faster than text can. Approximately 90% of your overall brain information is visual. People love to share videos with others on social media.

Video marketing is not a cup of tea, it is hard, but if you have a hold on it, then you have won the half battle. You can easily convert your lead into your loyal customer.

It has proved that  85% of all internet users watched video content monthly on any of their devices.

Visual content has the power to pull the audience to itself.  Brands are not only considering visual content as an essential part of digital marketing but also an efficient approach to give your brand a voice.

Visual content creates a route for marketers to cross smoothly and slightly. Now, brands make things more interesting by creating a video that explains their product in a more effective way. Adding video content on the landing page helps you to boost your conversion rate by almost 80%.

visual content

Identify a problem in simplifying design elements to hook users

If you genuinely want to lead your business to the audience, then you should simplify your landing page.

Before starting, it’s crucial to know who you want to drag and why?

Don’t fly blind.

For building brand appearance in front of the audience, you should design your landing page in constructive and descriptive manners that can attract the right people.  To connect with the target lead you are required to demonstrate their problem and how you can help them to overcome it.

The things you have to keep in bear while designing the website to get more conversion is:

  1. Be consistent
  2. Creating compelling CTA
  3. Offers should be clear
  4. Essentials information is placed on the top
  5. Contact details
  6. Testimonial / Customers Feedback

Here, we take Replug as an example.

Replug creates an easy and delicate landing page with visual content to cope with the potential audience. Customers easily understand what they have for them and how it works.

This guideline helps you understand how can web read help you to make conversion rate optimization decisions.

Streamline your message

The next approach is to streamline your message and what does it mean?

The message about your product and brand. It should be concise, simple, easy to digest, and exclude all the information that you think doesn’t work for you.

Every message is not much distinct from one another its all about how you add purpose and deliver to the audience. Creating compelling messages creates the curiosity that connects the brand and the visitor.

You have to build a feeling that encourages the audience to say that: ‘This company gets me’.

In order to deliver your message to the right audience, you must have segmented the audience and speak in a way that connects you with them. To get straight on point give the potential to boost the conversion rate and establish warm leads to your website.

So, here I’d like to give you an example of ContentStudio.

ContentStudio is one of the best social media management tools. It helps with content discovery, curation, publishing, automation, and Analytics for ALL social and blog networks, just a one-stop-shop for any brand.

ContentStudio landing pages clearly pitching their products and make things crystal clear for their visitors. They also illustrate the importance of the product in the heading, and what they have for their audiences. ContentStudio provided enough information about the product with the social proof, and it features, to covert then into paying customers.

 

ContentStudio

Should be goal focused 

Another essential approach to convert high traffic to your website is ‘Goal-oriented’.

You must know what is your goal?

What do you want to show your audience on your landing page to lead more conversion?

To answers these questions, you need to segment the audience and target them with your product. While targeting the audience, your focus should be getting visitors to take one specific action.

Marketers have to do fascinating magic to make them stay on your website for a little longer and take a particular action. It takes a sec for the visitor to find out where your landing page is misleading. Does it valuable, relevant, consistent, or not?

Defining goals gives you a clear path to move, reach the desired audience, prompt them to fill the CTA, and raise the conversion rate.

We are going to take MyTutor as an example here.

MyTutor is an online marketplace that helps parents and students to connect with intelligent and engaging tutors. They provide an online lesson and also allow parents to choose their favorite tutor to teach their child at home.

MyTutor has created an effective campaign that targets those students who couldn’t achieve good grades and support them to get the right track at the right time.

Convince Users With Social Proof to Improve Conversion Rates

Whenever I want to buy something online I’d prefer to have a look at other feedback or recommendation. After that, I get convinced and willing to spend some money on the product. So it proved that social proof aids you to earn the trust of your visitors.

Trust is everything. It is the people who come to you, visit your website, and helps you to reach their pocket. So marketers have to put themselves in the customer’s shoes to covert them into your paying customers.

Research conducted, 51% of shoppers surveyed say they use Google to research a purchase they plan to make online.

Social proof is a psychological process, where people perceive other actions towards products and assume it as correct behavior.

Social proof is the most accurate approach that marketers use to improve the conversion rate to your website.and according to a study product reviews are 12-times more trusted than product descriptions come from the manufacturer.

Social influencers play an essential part to lead your product in the market happily. They have the power to lean the immense amount of audience, convince them to take action, and encourage them to perceive things the way influencer wants to improve conversion rate.

This guideline explains marvelous about identifying the right influencers, at the right time and create a marketing campaign that leads to more traffic.

Optimize Your Website Conversion Funnel

The last and foremost important strategy is to optimize your conversion funnel. Customers are the most energetic resource that leads you with your business on the peak. So you have to pay attention to improving your conversion funnels.

Customers do not only encourage you to convert your lead into your paying customers, but they also expand your brand response through word of mouth to others. It certainly works like fuel does to the engine. Optimizing conversion funnels help you to grow more dramatically.

According to the AIDA marketing model, the conversion funnel is based on four major steps.

Awareness:  How do you create brand awareness?

Interest:   Which feature will generate interest for your audience?

Consideration:  How do you create curiosity that strikes a chord with the heart of the audience?

Decision/ Conversion:  What strategy do you need to convert them into your loyal customers?

In that way, you can improve your conversion funnel and capture the attention of your demanding buyers. Before tweaking marketing strategies, you must find out what works for you, and ones that don’t work appropriate, then you can drop it and keep going no matter what.

Final Thought

For those who are a newbie in the digital marketing world, it seems as hard to achieve, but it is not. All you need to do is to apply these strategies and try valuable tools to optimize your marketing efforts.

Compare to other digital tactics, conversion optimization is the most prominent, accessible way to increase your conversions and sales for your business. It also prevents you from spending thousands of dollars on the PPC and SEO. Periodically seek to tweak your strategy to determine what works for you and what’s not.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Top 9 Lead Generation Tips To Keep Your Sales Funnel Full

Have you ever wondered how you can make leads to your brand or product?

How does it work for you?

These are the most common questions we always get.

65% of businesses take it as their biggest marketing challenge. So how do they overcome these challenges?

Well, I’m working as a Social media manager with the brand name ContentStudio. I have been there for more than 2 years and still working.  There is a lot of new stuff to learn and experienced things in real.

Today I’m going to share my experience with you about what I have learned and wanted to help you to work more smartly and productively in 2020.

Most companies came up with the aim to generate more leads, new customers, and give solutions to customers’ pain points. But they don’t know where to begin.

For that, they need new products, strategies, tactics that help them to reach the target audience and take their brand to the one level up.

In this article, I’ve decided to give you clear lead generation tips that help you to grow your prospects in the sales pipeline. But before getting started, let’s have a quick overview of Lead and Lead Generation.

What is a Lead?

Lead is your potential customers who show you some sort of interest in your brand or product you offered in the market. Now, the next question usually asked is; how do we know the customers are interested in your product or not?

So the answer is: By providing their personal email address, phone number, or any other contact information.

What is Lead Generation?

Lead generation is the whole process to attract the leads to take the first step and convert them into your actual customers.

It seems like a piece of cake but it isn’t.

After identifying your ‘leads’, the next move is to prompt them to visit your website if they haven’t visited yet and signed up for your business.

Most marketers sent follow up confirmation emails, made cold calls,  sent newsletters, etc to make their leads stay. But keep in bear at this point, your job hasn’t done yet. You are required to come up with a variety of strategies for generating leads vigorously.

Should we consider lead generation as an essential strategy to collect leads?

In 2020, lead generation is the most crucial aspect to generate new quality leads for the business. This is something that would be easy for marketers to get hands-on.

Before the digitalization, there was a lack of mindset to create creative marketing strategies. Marketers promote their product with traditional tactics, like advertising the product on the magazine, t.v channels, etc.

Everything has its pros and cons. Nothing is perfect.

Social media channels have an unbelievable hold on our lives.  There is an immense amount of information accessible on the internet. Now, people buy a product after doing extensive research( many marketers use business VPN for fast research).

But on the other hand, competition has been toughed. Many competitors out there keeping the same product targeting the same market. Various ads are running on the social channel and people are trying hard to select the brand they need to give attention to.

No doubt, social channels create ease for the marketers to get to know the audience pain pulses, give them pain killer, and turn them into your loyal customers.

Now, it’s up to you how you convince the target audience to buy a solution, not the product, and make things easy for them to digest.

So let’s discuss the lead generating tips.

PPC search advertising

Pay per click is one of the most vital strategies to grow your business. As the name indicates that you have to pay each time when your ads get clicked or the audience redirects to your website.

If you want to show your website or any ads on the top of the google results page, then you have to pay a small fee to a google search engine. PPC helps you to build brand awareness, and promote your product or brand to generate more leads.

Let’s take an example here.

We have searched for the ‘lead generation software’. Here we see ‘Zapier ads’ having various other options like explore interaction, search app, tips, and advice, etc to give the users familiar click-through options.

The more viewers click on ads to determine their interest in your business and reach your landing page the more money you’ll have to pay to google search engine for.

PPC is a great way that helps to increase your brand visibility to the public.

Retargeting ads

Retargeting ads are the most effective tips to generate more lead. Retarget means how you can remarket your product or brand to those visitors who already visited your website.

It assists you to get more traffic to your website, increase conversion rate and brand recognition. 98% of the audience doesn’t buy a product for the first time. They do a lot of research before purchasing any commodity.

Let me show you how retargeting works:

For retargeting ads, you have to segment the audience first and pitch your product one more time, create CTAs for the right audience, at the right time, and on the right channel.

Link every offer to a dedicated post-click page

Post click page is the other most essential aspect for generating more leads. According to Marketing Sherpa, 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page.

It means when the user clicks on the PPC ad, it takes them to the landing page instead of the dedicating post-page. Navigated links can distract your potential audience’s attention and make your strategy more complicated for them.

We have an example here.

If we look into ‘Know Your Influencers’ ad, then we understand how they simply present various packages they offer to the public. When the user clicks on this ad, it will redirect to dedicate the post-click page.

So keep in mind, when you’re going to create a PPC campaign, you should have one goal. Your ads must be personalized, each element notifies the audience where they will be landed and create a relevant CTAs that convince them to buy your product or try for once.

Create offers for all stages of the buying cycle

No doubt, retargeting is the ideal approach to bring back potential audience towards your landing page, but still, there is the audience out there who won’t convert into your actual customer.

They collect information about your brand and other alternatives at the initiation stage and then make buying decisions.

So you have to create strategies for all the stages of the buying cycle. It could be an ebook, product comparison, or a free trial, etc that help them to examine your brand values and offers.

Go live on Facebook and Instagram

Well, we all know the impact of the video over the past year. People preferred more to watch a video than reading a blog post. Facebook and Instagram create paths for marketers to reach the audience, listen to them, give an answer to their questions to build brand authority.

Live streaming is the most compelling way to engage with the massive audience, educate them, and build brand awareness all across the social channel.  Social media channels are a vital source for you to have a look at your customer’s persona, target them by providing a product that solves their problem, and increases conversion to your website.

It is almost 100m users watch a video every day. Live streaming offers you new opportunities to demonstrate your product, establish a warm relationship, and provide valuable content to your audience. You also make sure that your video has a goal that should be set as SHARP: Specific, Helpful, Achievable, Relevant, and Presumptive.

Zack king is a great example that surely fits here. He has approximately 30 million audiences all around the world. He makes a video that the audience loves and influenced by his creativity.

Engage with industry influencers

Influencers have the power to prompt the public to turn into your loyal customers.

Though it’s in human nature that if we are inspired by someone for some good reason, then we would try to copy them, listen to them, or their suggestions are estimable for us.

Engaging with the influencers is another way to collect data about your niche relevant audience that helps you while retargeting them.  There isn’t a hard and fast rule that you have to engage with the celebrity or any millionaire to promote your product in front of the different eyeballs.

You can build a relationship with the industry influencers who helps you to take your brand one step up and create lead generation. This guideline helps you to identify the right influencers for your brand and receive more ROI and gain traffic.

Repurpose content to reach a wider audience

Content marketing is also another important strategy for lead generation. Creating compelling content not only drive your audience to your website but also helps you to keep your desired audience resonate with your target audience.

But on the other hand, creating highly valuable content is not as easy as you think, it takes time, hard work, and deep research.

So, you have the opportunity to find out the content that you have already produced. You should re-create the fresh content to save your time and enhance your marketing efforts. It also assists you to refine the content for your audience over time.

Let me give you some tips on how you can re-purpose content to reach a wide audience.

  1. You can turn your blog post into the podcast and webinar.
  2. You can add a slideshow, graphics, stats and etc.
  3. You can re-use your content in a video or into an e-book

I would suggest you have a look at ContentStudio’s blog. They have more quality content that helps you in all possible ways to re-create fresh content, streamline your marketing activities, and hold a pace in the market.

Participate in LinkedIn discussions

Linkedin is the most simple and influential social media tool that helps you to build brand awareness and establish relationships with other community members. To generate leads, you have to build your professional brand appearance there.

After that, the Linkedin group is another opportunity for you to introduce your business by communicating with other professionals in the same fields.

The Linkedin group is a center for the professionals having the same interest, looking for niche relevant content, answers, job and etc.

Groups don’t only consist of advertising your brand or product. In fact, it offers you to reach the desired audience with whom you can talk, share your content, experience,  or passions.

If you generously want to boost your brand presence online, then you must have to participate in the group discussion more often. There are certain rules and regulations of the group which you are obliged to follow.

We have an example of Waqar Azeem, who is the Co-Founder at ContentStudio.io.

To generate leads and traffic, you have to build your professional brand presence there and then you are good to go.

Offer a quiz or other interactive content

We have talked earlier about re-creating the fresh content form the exiting content. Creating quizzes is also one of the compelling forms of re-purposing the content to attract an audience.

Who doesn’t like a personality quiz? Are you a cheesecake or muffins lover?

Such types of quizzes habitually drag the audience’s attention. People find little time to answers these kinds of quizzes. This is the reason marketers paying attention to creating quizzes for the target audience to promote their brand.

It doesn’t only helps them to lead generation, but also gives extensive information about your audience’s interest, fears, and wants.  Quizzes also offer you to find the loopholes from your competitor strategies, fill them with the cornerstone content, and talk to them in a personalized way to make them happier clients.

Lead quizzes is an online tool that helps in creating engaging quizzes for marketers to capture leads and learn more about the audience. They have created a wonderful and simple quiz for food lovers. Have a look here.

Closing thought

The key element you have to keep in your mind is to “Understand the audience completely.”.  It creates opportunities for you to target them according to their needs and interests.

In short, you have to remember these three peaks.

1. Recreate the existing content in the form of live video, webinar, or podcast.

2. Engage with potential customers, influencers, and participate in the LinkedIn group discussions.

3. Educate the audiences in different stages,  provides various discounts, and retarget them.

You have to come up with some creative strategies that pull the audience to your landing page.  You should try these lead generation tips for your business and let me know how it works for you in the below comment section.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Digital marketing trends - Replug

Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020

Everything you do while creating a novel perspective of your online brand marketing is for the sake of attracting customers towards you and eventually turn them into paying customers. Keep reading to know the Latest Digital Marketing trends in 2020.

Just assume, your brand has launched and is running flatly way you want. You have won half of the game. But…

  1.  What’s next though?
  2. How are you going to convert leads into sales?
  3. What about your click-through rates or pay click rate?

Here Conversion comes to play a role.

Conversion marketing is an approach that helps you to draw the customers’ attention and prompt them to reach in their pockets and pay you.

So keep an eye on the conversion because it makes you spend your hard-earned cash on the online marketing, targeting audiences and increasing ROI.

So, lets cut to the chase, and let’s talk on boost conversion tips, tricks, and trends to get better web marketing outcomes, save money and time.

Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020

Automated Technology

What is Automated Technology?

Automated technology sounds like the software that assists you to do marketing activities and tasks automatically rather than manually.

Several digital marketing processes have been automated, for instance, email marketing, creating branded campaigns, sharing content on multiple social channels, and much more. Digital marketing has increased to a big ratio in 2020.

It is predicted that 80% of the advertising processes are likely to be automated and take a dramatic lead over ads. Hereby, it is vital that you are aware of the most Top Digital Marketing trends in 2020.

No doubt, automation tools enhance your workflow and create a more personal connection with cold audiences. In general, marketers do it just for the sake of efficiency and save time.

Automation Technology is one of the most trusted marketing techniques to improve user experience, streamline the workflow, earn more quality leads, and conversion to the website.

It creates ways to track the campaign’s performance, automate marketing activities, and tasks to bring the prospects towards your brand.

Admitting automation advantages and prospects of Digital marketing fields in 2020

Influencers Marketing

This is something I would love to talk about.

If you’re a newbie, then I’m sure you can guess what I’m bringing next.

An influencer is someone who has the ability to affect the audience’s decision. They are leaders of sorts, that have a dominant public impact on the market, people admire them, give more priority to their ideas and decisions.

If you genuinely want to boost conversions, then connect with influencers who share the same passion for the industry as you do. This will help you sustain a steady place in the market, build brand awareness, and get new eyeballs for your content.

Influencers assist you in building the connection with the related niche audience, disrupt your content in the area that is affected by the people, and help you to increase the ROI.

They help you get more traffic to your website and generate intrigue so they are hooked for what’s coming next.

The guideline helps you identify the right influencers for your brand and get more ROI and increase sales for your product campaigns.

Call to Action

We all love our audience; don’t we?

We want to connect with them, listen to their problems/ stories, concerns, and trying to fill the gaps they are experiencing.

Am I right?

To enhance the conversion rate of the website, you must have to design a call to action (CTA) button. CTAs are the most compelling and expressive way to drive the audience towards you.

CTAs should be distinct from one another. It should manifest the instruction being performed at the back-end.

People commonly answer to those call to actions which have a powerful, accurate, and concise button. The CTA not only generates leads but also helps to improve the SEO and UX experience. This technique is also utilized by a leading SEO company.

Let’s take an example here.

We have two CTAs with different text in a button to lead the potential audience’s attention.

The first CTA button shows “Learn more or Click now”, and the second one “Apply for the life insurance”.

Which one is more relevant and understandable?

I would surely go with the second CTA because that is more appropriate, intuitive, and relevant.

Replug is a great application that encourages you to create a catchy call to action ads to bring the audience to your landing page.

Link shortener

Have you ever felt disgusted while sharing ugly and unnecessarily long URLs on your social media channels?

Me too. Long URLs look untidy, complicated, and hard to share. Isn’t it? Plus there is the spam factor.

Link shorteners are the need of almost all businesses. A shortened link is more understandable, recognizable, seems pretty to look at, improves user experience, and makes super definite for the marketers to get.

If you desperately want to understand the success of links, determine what the audience is looking for, and find more relevant information, then Replug is one of the ideal tools.

It also aids you to create a custom URL that is more manageable to attract the audience to your landing page.

Let take an example here of Link shortener.

https://blog.contentstudio.io/how-to-use-influencer-marketing-to-promote-your-brand-using-contentstudio/

OR

https://cstu.io/influencer-marketing/

Now which one is more tidy and flexible? Second for sure.

Link shortener helps you to increase click-through rate, make redundant URLs into concise and memorable.

Here is a guideline that helps you to familiarise with the fundamental concept surrounding branded shortened links and create customized short links to enhance your business.

Compelling headline

Audiences are busy doing things on their own such as creating a list, strategies for online audience engagement, and much more. Until they find something valuable, informational, and useful from you, they don’t give you attention.

Visualize a blog post without any heading. There is no headline, not even an image or print.

Does it look complicated and tedious?

I guess, yes.

Ordinarily, the headline gives the sense of the subject to the audience, you are going to talk about.

People habitually try to avoid material that is not simple to read, or takes time to understand.

On average, 80% of people will read your headline while only 20% will read, watch, or listen to the rest.

So, here the marketer’s creativity acts as a dominant role, do you know how?

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” As John Caples said: *put a reference here*

We have learned from various writers that if you don’t begin your content with something intriguing or eye-catching, then you probably drop your audience.

If your blog post hasn’t adequate attraction, then your audiences keep on scrolling without wasting their precious time.

I have read an article earlier, and it was about social media engagement. It made me stop scrolling when I had read the headline that was” 15 Ways to Increase Social Media Engagement Quickly.”

Compelling headlines is part of creating exceptional content. It delivers a promise to prospects, that you have made in your post.

Compelling promise helps in building the relationship, band authority, and recognition. So you have to create an emotionally promise headline that draws people in.

This guideline explains Write Catchy Titles and Headlines with seven general principles.

Retargeting

Many of us sometimes got disquiet because for the first time users don’t convert into the buyers. Right?

But you must bear in mind that, 99%, don’t buy from the first visit.

Although, the question arises why is it so?

Many audiences are unfamiliar with the brand, visit your website for the first attempt, and keep touring your website before making any decision.

At this phase, you need to create a trustworthy relationship with them.

The secret for doing this is called “Retargeting”.

It is one of the complimentary digital tactics to track your visitors and create possible ways to win them back.

Let me demonstrate to you more precisely.

Retargeting is a re-engage approach with the potential audience that came across your website but didn’t perform any particular action or respond to CTAs.

Before creating CTAs, you have to find your niche audience, then segment the audience and create CTAs regarding it.  It assists you to re-connect with the audience at the right time on the right channel with the right message.

Here is an article that briefly explains how Retargeting works and creates an engaging CTAs for the retarget the potential audience to boost the conversion to your landing page.

Another great way to market your product or service is through Exhibit trailers. Create a digital marketing campaign to showcase your product on an expandable event trailer.

Video Marketing

If we talk about our life, we love to adapt things that have a positive impact either on fashion or marketing.

No doubt, content marketing is a king, but video marketing is also a  key contender in the Digital world and that is why it is, however, the most appealing Digital Marketing trend of 2020. In order to promote your product on various social media platforms, video marketing becomes essential.

What is Video Marketing?

It is an approach to promote your product or service to the audience using different social channels to gain the social audience engagement to boost the conversion towards your landing page.

Video marketing is much cost-effective if you compare it with the other marketing technique.

“Your Content” is what matters in the market to attract the audience. The more your content is simple and clear, the more opportunity you have to give a sense of authenticity.

As the audience gives more priority to a video than a written post.  It has been envisioned that 78% of people watch online videos every week and will make 80% of customers by 2020.

This blog explains to you what video marketing is and how to effectively execute while marketing your product.

Analytics over data

If you have look at the time when the technology was not as improved as it is now, then you will realize how it is intricate to interpret your marketing activities and measure the campaign’s performance.

Frequently, marketers try to come up with new strategies, marketing tactics to improve their brand visibility in front of the audience, but they didn’t grasp how these strategies work for them.

For me, that could be tiresome. Right?

Analytics has an essential position in decision making because it gives you the direction of what strategy needs to evolve or stay the same. In short, it gives you the path that leads you to success with your brand.

Analytics indicates the user demographics, social engagements against blog or content post, and track the conversion.

Various tools are used to accumulate the hidden digital data and technique that creates the opportunity for you to gather actionable insight, focus on the audience’s demands, make better decisions,  run your business smoothly and effectively.

To collect fresh insight, analytics regarding your marketing activities and Digital marketing trends 2020 then you should go with ContentStudio.

It not only helps to measure, evaluate your marketing success but also helps you to discover the loopholes, try to fill it to compete for a competitive edge, and gain more customers’ trust.

Over to you

If you think that you are out of date with your marketing tricks, then you should implement these trends in your marketing effort from now onward.

Here, you have it – a comprehensive digital marketing roadmap that will lead you to stay ahead of the competition in 2020.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Strengthen Your Social Media Presence Using Replug and ContentStudio

How to Strengthen Your Social Media Presence Using Replug and ContentStudio

58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. 🤓

Why do marketers believe in it?  Is ContentMarketing so essential for real?

If you genuinely don’t know where the content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods.  It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points.  Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing the quality content which helps them in their buying decision.

All set? 🙌

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day.  Content is King 👑 has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:

  1. Why Is Content King?
  2. How does it matter?
  3. Why content is the heart of marketing?

Content is a king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.👇

Do you know Content Marketing is the most vital aspect of the company’s reputation? 😕

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? 🤔

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate and deliver the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels.  So, what do you say? 🙂

Well, cut the crap and get into it. 👇

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? 😫

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise 😉)

And, the tool is. 🥁

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.👍

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

ContentStudio

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? 😍☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. 😳

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add into your favorite list, view their social engagement, and build the outreach strategies surrounding them. 🙌

Influencer

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.🤔

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? :relieved:🤓

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their  Call To Action.

Replug

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Increase website traffic - Replug

7 Content Marketing Techniques to Generate a Steady Stream of Web Traffic

What is Content Marketing

Content marketing is the art of empowering your audience to make informed decisions by educating them through a steady stream of valuable, relevant, and consistent content.

Instead of pitching them your product or services directly, you create, distribute, and market useful content that your audience uses to solve their problems. This helps create a relationship of trust between the brand and the consumer.

Today, individuals, marketers, and big organizations use content marketing as a primary source of marketing medium. The reason for its popularity is simple; it works.

Because of its popularity and the ever-increasing demand of potential buyers, the content marketing industry has drastically evolved in the past 5 years. Content marketing is specifically renowned for the following traits.

  • less expensive
  • boosting sales
  • Loyal customers

For the most part, content marketing is used to draw web traffic to your money website. These visitors can then be channeled to convert them into paying customers.

But first things first. You can create such awesome content that people are drawn to your web page.

Let’s explore which content marketing techniques are the most effective when it comes to generating more web traffic.

Find the Niche market

Customer needs and wants change over time. An entrepreneur must keep an eye on the customer’s behavior.

So, the first step is to determine the audience; you need to find out the problems which keep them up at night. 51% of customers are frustrated with the brand’s approaches to counter their demands or wants.

The Enterprise should not focus only on distributing the content. They must also address the need for a particular product in the market. There are two types of audiences.

Warm audience: Who do care what you are providing to them.

Cold audience: Your content won’t matter to them.

That’s the hardest part; to target the niche audience demographically, based on different regions, and other factors. After finding the niche relevant audience, marketers build a customer profile to create a relevant, educating, and entertaining content to fascinate the attention of the public.

There are multiple tools, social platforms, and devices to accumulate incoming data about the customer’s preferences, interest, need, and more. These tools help you identify the conversion rate, audience engagement; and create marketing automation campaigns that enable marketers to compose a message to the right prospects at the right time.

Marketers can also learn the industry challenges, examine the competitor strategies, and their customers. Social platforms encourage them to follow marketing trends and implement strategies to target a broad audience in order to accomplish company goals and objectives.

Build a customer’s journey

What is the Customer’s journey?

So marketers need to concentrate on what customers think, feel, want, and create ways to grab the attention of your customers.

Marketers could collect reliable information at every stage of the customer’s journey and deploy a framework for performing marketing tactics efficiently.

They can build customers journey by presenting the most relevant or trending content to people for the purpose of spreading the awareness of the brand, product, and services

Marketers more or less come up with the same goal which is to lead sales to funnel, get profit, receive ROI, and induce the customers to give positive responses toward their products or brand.

Forrester Research analyst Lori Wisdom says:

“Buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way.”

Content should be concise, easy to consume, attractive, and engaging for the audiences. Marketers have to focus more on the quality over the quantity. Of course, it is not as simple as it seems, writing content which the audience won’t appreciate is more alike wasting a lot of time to persuade the eyeballs towards your content.

So, they need to create educational content to persuade the customers, refresh it with the time to re-evaluate the customer’s needs and wants.

Customer’s journey based on three primary steps.

  • Awareness
  • Consideration
  • Decision

content marketing - replug

Awareness

This stage is known as TOFU (top of the funnel) where you can increase the awareness of the product or service by approaching and addressing the public pain point in the content creation process, make them feel estimable and turn your potential customers into actual buyers.

The one significant thing, every entrepreneur should keep in mind that the customers steadily looking for the product or content through they can satisfy their need or desire or get educated.

Marketers have a perfect chance to increase awareness of the brand and become recognized in the vast content marketing landscape to focus on those areas where customers spend more time and have some interest.

More often your prospects try to seek information about the brand, product attribution, and find a solution to the problem that they might have. At this point, you have an opportunity to optimize the SEO for content marketing with the targeted keyword which generates more quality traffic towards your websites, brand, or company.

Marketers have the opportunity to concentrate on the steps mentioned below to engage with the customers, grab their attention, figure out their problems, and provide them with related solutions or ideas.

  • E-books
  • Infographics
  • White papers
  • Educational Content
  • Analyst Reports
  • Webcast
  • Video
  • Podcast
  • Live interaction

Consideration

Consideration is the second stage where the potential customers finally classify the solutions of their pain points and also looking for various other alternatives.

This stage is called MOFU (in the middle of the funnel) where marketers need to provide informative content that demonstrates the audience why they should prefer your product than the others in the market.

According to the Content Marketing Institute.

“The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

Marketers must try to explain the problems you address for the customers rather than pitching your product or selling through the content. Here are some MOFU tactics through which you can influence the audience to buy your product, reach them, provide the right content at the right time which supports them while making a buying decision.

Decision

In the last stage, prospects have decided which solution is the best for the problem they are struggling with.

They are doing more significant research, a comparison of the two similar products, vendors, and come to close to the final decision.

BOFU (bottom of the funnels) reinforces some offers to increase the conversion opportunities towards your brand and make them confident that they choose a right or wrong choice for their business or solution to the problem. It includes:

  • Live demo
  • Case study
  • Trail download

Build a Content Editorial Calendar

Content Editor calendar is a management tool. It helps the marketers to keep track of the content marketing activities, dates when the content will publish, and responsible team.

Content marketing is a long term approach, involves marketing tactics, produce quality content, and tweaking marketing activities over time. So it’s difficult to handle it all at the same time.

Content editor calendar gives the opportunity to drive the marketing strategy, organize, and plan the content. It keeps the team concentrated on the company’s aim, goals, and map ahead to improve the marketing results.

Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar.

If you genuinely desire to produce majestic content, then you have to select the editor calendar software which addresses the idea or framework to the marketer, the team to know about how you could reach and build a warm relationship with your audience.

Invest a small amount of money on social channels

Have you ever identified why companies need to invest in social channels?

Social media is a vast source for the enterprise to tell stories about the product or brand to fascinate the attentiveness of the public audience.

More people come up on different social platforms to engage with others, read blog posts, and collect information about their favorite brand and products or services.

Ninety-two percent (92%) of small businesses intend to raise their investment in at least one social media platform in 2018.

Social channels like Facebook, Twitter, Instagram, Pinterest have played a monolithic role in the marketer’s life. It gives strength to connect with the readers, educate and entertain them with the particular piece of content and track the social engagement and the conversion rate.

The community is Everything. They offer the marketers to build brand appearances in leaps and bounds. Now it becomes so effortless to find out the target audiences, needs, concerns, competitor strategies, and their presence in the social media world.

Paid advertisement is more cost-effective than other traditional aspects. Each social platform employs a pay per click (PPC) model which means the businessperson pays exclusively when the target audience takes a substantive action against the product or brand.

Companies are required to spend more time and a small amount of investment on these social channels to gain more leads and traffic towards your landing pages. Two million businesses today use Facebook advertising for promoting their products and services.

Below, you can see the Facebook set Ad benchmark across all industries.

Facebook advertising - Replug

Select the right tool to get valuable insights
An entrepreneur takes into consideration while planning the content creation process, that they don’t do marketing only for the purpose of advertising their product.  In fact, give rise to business analytics to grow your business smartly.

In 2019, every business tactics could automate the way you desire. The are plenty of fantastic tools that help you to automate your daily, weekly, and monthly work and track the revenue, conversion and identify the impact of different marketing strategies within less money and time.

I’ll tell you some most interesting tools which aid you to find out the statistics of your marketing campaign. You would discover it yourself which tool is more suitable for your business marketing activities.

ContentStudio

ContentStudio is one of the finest marketing tools which allows you to create a customized campaign for your product promotion using the fancy filters to refine the content and distribute to any your social media networking to create the awareness of the brand.

It also allows you to compose your schedule post and create tailored messages for the actual and potential audiences rather than spreading similar content across all the social channels.

It makes it so easy to overview all the marketing activities under the calendar and list form. You can control and manage the schedule post which you have published on your social accounts and track the due dates of the content.

Replug

Replug creates branding shortened links that give strength to your brand and expand your credibility with your custom domains.

It allows you to create a brand for your business and campaigns to promote the message about the product you have. You can add RSS feeds to your campaigns and the content from the RSS feed will be automatically pulled after every 30 minutes which you can share among your audience via your shortened Replug link.

Replug also gives the opportunity to the entrepreneur to create an eye-catching call to action to seize your audience towards your site or retarget the audience with the same content to any page on the website. It also gives strength to your email marketing campaigns and stretches your email outreach.

Branded CTA - Replug

Centralize content ideas and create a master list

Brainstorming is one of the most dominant techniques ever, to create creative content. If you use it accurately, then you’re competent to generate a more conducive idea for your blog post. It’s not about executing the ideas, in reality, it’s all about coming up with novel ideas.

It could be difficult for the content creator to write innovative content more often to hold the customer’s attention towards their landing page or blog post.

What Does Content marketing mean? Is it only a way to write a blog for receiving high ROI or producing content for your website?

The answer is NO because the purpose of creating creative content is to educate the audience in real manners.

Content defines you, it reveals the folks why are you here, what problem’s solution you have, gives them a reason to select your product over others, creates ways for the potential audiences to come and finds you.

In-depth research

If you truly aspire to be a successful content marker, then Research is one of the most crucial parts to hold the public attention span. An entrepreneur should spend some time and energy on marketing research. Albert Szent-Gyorgyi said:

Research is to see what everybody else has seen and to think what nobody else has thought.

Marketing extensive research helps you to identify the customers, their needs, build up the customer profile, and create ideal target content.

You have to select smart tools like ContentStudio which serves you to drill the trending content, news, blog post which will get some eyeballs.

The significant thing about the internet is, the marketers are competent enough to research the audience’s mindset, behavior, and preference which evolves over time like a caterpillar growing into a butterfly.

After researching, you can create a content process that explains where you need to begin to target the audience and notify the readers about the content you’re going to produce.

The marketers can use the keywords to classify the topics in which the audience has some concern. Keywords not only improve SEO, but it also enhances the efficiency of content marketing strategies.

Here we have a Case study that demonstrates how can you pick the right keywords to begin research, examines the strength of it, and find the alternative keywords to analyze the research data.

Keep your website relevant

Finally, we have crossed the border into 2019 happily.  Now it becomes so easy to think about the web design which gives a mold to any marketing tools.

You must hear before that website is the heart of any online business. Marketing strategies have evolved and new ways have been created to do business.

A website shows how you attract, and inform the audience about the product. People take a second to make a decision, after glancing at your website.

Social media has a power that helps you to catch the audience’s attention. Marketers should heedful, that maintaining a website with the relevant information is a tough nut to crack but still possible to look closely at your audience.

The information should be updated with the time, as the customers will heed if something is out-dated. It creates the possibility to tempt the audience and stay on the website for a long period and use the vibrant colors which are aligned to your market.

Websites help you to convert the prospect into loyal customers, generate more leads, traffic, and increase the chances of social shares.

There are 6 website design tips that give you true flavor to your content creating process.

Takeaway

Content marketing has become the cornerstone of any successful marketing campaign. It is important to recognize the type of content and the nature of distribution that works best for your brand.

Research the need of your audience and tailor content around it to solve their problems. Create unique and compelling content to out-perform your competitors.

Let us know in the comment section which techniques for content marketing best align with your growth objectives.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

miatakestavoid

4 Fatal Retargeting Mistakes to Avoid In 2019

Do you ever feel exhausted when you see your prospects visiting your website for longer and leave your website without turning into your customers?

I’m sure you do. Everybody hates it.

It is simple to create retargeting campaigns but to catch the customer’s attention, pull them to your landing page, and highlight their pain points is a tough job to perform.

Why is it?

Social media hasn’t only an influential impact on our lives, but also one of the most reliable for you to connect with your potential customers. You can take advantage of these channels by producing compelling content or product after knowing the customer’s needs.

Approximately, 4% of audiences show interest in your product and ready to buy. Then what about 96% audience who are not prepared to buy your product after visiting your website?

Well, I am going to explain what exactly is retargeting and how it can be used for your business.

What is Retargeting?

Retargeting plays a vital role for marketers. We have already discussed what is retargeting and how it works, but to understand the whole process, below is an example of a visitor who is interested in some specific products, and later on, he is being tempted to purchase a product which he was already viewing.

For Instance.

A user or customer visits your website, views your product, and leaves without making any particular action. A cookie dropped into the user’s browser automatically, which helps you to track the user’s activities or searches and your product’s ads appear on those websites.

Nearly up to 50% of sales are being done through retargeting.

Is it Interesting?

Yes, it is. You can retarget the prospects with a similar product or a discounted option to pull the trigger for the buying decision.

Social networking channels encourage you to retarget the audience to gain traffic, lead, conversions, and create a win-win situation. These articles give you the best direction to retarget the potential audience  Google and Facebook ads and hold a substantial step in the market.

After having massive content, social channels to scrutinizing customer fear, want, and taste.  Still, some marketers are lacking to create retargeting campaigns to drive more value and build a strong brand impact in front of the audience.

“Marketers need to work smarter, not harder”

Retargeting is the most exceptional approach to drive prospects back to your website and convert them into your customers.

Although, there are some common mistakes made during creating a retargeting campaign. It can be surely wiped out. For that, you need to focus a bit more while setting up the retargeting campaign.

In this article, you will learn 4 basic marketing mistakes in which you are obligated to keep it away while creating a Retargeting campaign.

Not breaking the audience into the segment

The first and most common mistake made is: Not segmenting the audience for the retargeting campaign.

Audience segmenting is the most significant factor. In this crowded digital universal different audiences are having different wants, preferences, and desires at the same time.

“As a rule: Go hard on your initial effort”

You should divide the audience into smaller groups based on similar characteristics, habits, and fear and dive deeper to accumulate the data to create a retargeting campaign.

After doing so, appearing with the creative idea and achieving the idea are two distinct points. You need to come with inventive ads idea that taps the audience’s desire, makes feel them valuable, recognized, and inspired.

You have to drill into your heads, that various prospects coming towards your website might be in different buying stages, it’s the efficiency of marketer that how to cater them and take their business where you crave to take.

Undefined Purpose of Retargeting

It’s another most and least valuable perspective. Without the defined purpose of re-targeting, the potential prospects with the campaign are like to pour your money down in a sinkhole, and as digital marketers, you know how it is challenging to restore it.

So to avoid the state of being frustrated, you have to put together all the related pieces of your goal, objective, and purpose of retargeting to get grand reach, numerous customers, and better engagement.

Most probably, you made mistakes while growing campaign cause hasn’t enough knowledge about the market and the purpose of your existing product.

If you want to take your business to the next level, then you need to give a sense of your brand purpose to the audience. You have to clarify what you are trying to covey, what offers do you have for them, etc. For retargeting, you need to decide the type of audience that you want to reach.

Not conveying the right ads

“Beautiful saying by Sherry Yard:  Promise less, deliver more.”

Retargeting the potential audience by displaying product ads at the right time is a tough nut to crack.

Yes, you have segmented the audience, still, you need to create multiple ads to attract the attention, and drive them back.

Most of you create a single ad and show it repeatedly that annoys the audience.

You should keep on top of mind that if your retargeting campaign delivers a complicated message, which is not easy to understand, then your brand doesn’t give any memorable impression to the desired audience for sure.

Appearing the right ads, on the right website at the right time allows you to turn your visitors into your loyal customers and raving fans.

To improve results, earn more ROI, and conversion, you are required to tweaking and enhancing the retargeting campaigns over and over to keep it fresh and updated.

Make sure every dollar you send must be useful more than the earlier spending.

Replug creates ease for you to build a Retargeting campaign with a tailored message to bring the potential audience towards your landing page.

Haven’t set a frequency cap

There are the pros and cons of everything. Probably some marketers are not aware of it.

No doubt, Retargeting campaigns encourage them to drag their potential prospects but, if they are not utilizing precisely, then there are speculations to pull away prospects from your brand.

So, it is essential to create a retargeting campaign to target the right audience, on the right channel, and at the RIGHT TIME.

Frequency cap allows you to control the appearance of the ads. It means how many times your product ads will be shown or display to the potential audience.

Make sure it won’t be too low and high because it can annoy your customers or may not observe your ads. It has estimated about 15-20 ads must appear per month.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Email Marketing - Replug

8 Deadly Email Marketing Mistakes to Avoid in 2019

With the advancement of resources and software, most of the brands make mistakes while composing an email for the target audience. In this blog, I’ll mention the most common and fatal mistakes that marketers make frequently. So here are the 8 Deadly Email Marketing Mistakes to Avoid in 2019.

Before starting, I have a question for you.

Do you know, who invented the email concept and what marketers did in the early stages of selling their product?

I’m sure, you do.  Ray Tomlinson, is an American computer programmer who sent the first electronic mail.

Before the discovery of the internet, marketers were used to marketing their products and connecting with the audience through a telephone call and snail mail which were not useful as much as after the invention of the internet.

Email Marketing has changed the entire process of sending an emotional, short, and sweet message to reach out to the potential audience no matter where they are. Marketers find it a valuable source to generate more lead, traffic, and build a connection with the audience that won’t only boost sales but also enhance brand loyalty among the audience.

Let’s dig a little deeper.

Undefined Goal

Have you ever wondered, that you’re managing your email marketing strategies effectively?

Sadly, there are many brands that make certain email marketing mistakes while creating strategies. The one and most notable mistake are Undefined goals.

Do you believe that you can build social engagement through email marketing?

Admittedly Yes, you can. You’re required to set an email’s goals at first priority. Defining goals give you a clear picture to reach the audience, create campaigns for the segmented audience, and measure the efficiency of these campaigns.

In a nutshell, when you have decided to send an email to the targeted audience you’re obligated to give answers to these questions.

  1. How will you connect with your audience??
  2. Are you trying to build an awareness of the product or brand?
  3. Do you want to convey the product’s message or tempt the audience to avail of some discounts which you’re offering??

After identifying the goals, you can step forth to expand your business in the market. To avoid the embarrassment of being making email mistakes in front of the immense ocean of the audience, you need to define the goals specifically.

Let’s take an excellent example of LEWIS HOWES here.

Lewis delivers an email to the audience belongs to the webinar. In this email, Lewis starts from the webinar timings and creates the feeling of a hurry by telling the audience about the seat’s limited capacity.

Lewis describes the audience in a concise description of what they can expect from him. He appends a link for the audience to register themselves for the free webinar and also adds a picture of himself to grab the customer’s attention
Defined Goals

Make them feel Welcome 

As a rule: Go hard on the initial efforts. Marketers should begin with welcome emails. This is the best opportunity to build a friendly and engaging connection with the audience.

As we know, when subscribers enter your store, sign up for your product or view your website, they have mostly expected a warm welcome from the brand. It is human nature to feel worthy for others.

“The first impression is the last impression”, so YES, a warm welcome doesn’t only improve brand loyalty, in fact, it gives a product’s positive impression and company’s reflection to the audience. Welcome emails can generate revenue more than 3 times than a promotional email.

Keep your message simple and concise

Entertaining a vast number of audience is the central concern of almost every marketer. So, it’s better to segment the audience and target them with a sweet and short email message. Marketers should create an email that is easy to understand, short in length, and stay on the right path. Marketers need to be addressed one goal for the specific situation or audience, in a particular email.

In this scenario, ThriveHive illustrates in the email precisely, what they are delivering to their clients and how it’s beneficial for the client’s business. The body of his email content is relevant and informative for the clients.  We don’t need jumble of words to hold the audience’s attention towards the brand.

email marketing

Poor Subject line

Subject lines matter a lot, many users read the subject line and get the idea of what email is about. In other words, meaningful subject lines can pursue the audience to open an email. So, if your email ‘s subject line is eye-catching, then there is a probability that you’d receive a positive response from the desired audience or otherwise, you will be neglected.

Let’s take another example of your deep understanding. There is Company X,  wants to write an email to the stakeholder notifying the detail of the meeting they will have on Monday.

Subject 1:   Meeting Request — GEAR up Alumni Leadership Academy

Subject 2:     Alumni Meeting

What would you prefer? Which subject line is more appropriate and attention-grabbing?

I guess Subject 1. if you’re genuinely craving to enhance customers’ likeability, then you need to write an adequate email with a unique, short, and engaging subject line.

Added Wrong or broken links 

We are humans and we make mistakes. So don’t panic.

In fact, marketers are always careful before sending an email to their clients, but still, things get wrong.

Broken links are a primary concern, it gives the impression to the audience about the company, brand, or product at first sight.  According to the study, there are 88% chances that your clients won’t come back after having a bad experience. It causes the marketers to lose their potential audience towards your website, ruins your business and brand reputation.

However, marketers need to test their email marketing links repeatedly in order to avoid any email marketing mistakes.

These links consider:

  1. Sometimes, it is an incorrect spelled URL, while adding the link in emails.
  2. Marketers habitually create an email, add links and send to the audience, and lately grasp that they have added a wrong link into CTA.
  3. Usually, customers confront an issue related to the outlook of email address links. For instance, whenever the user clicks on the link, it’ll redirect the user to the wrong landing page.

Neglecting mobile users

If you’re not reaching your customers’ expectations, then you will lose your customers for sure they will unsubscribe you from their email list.

People feel more comfortable checking their emails through their phones rather than laptops or computers. Admittedly, 60% of emails opened on mobile phones.

Habitually, marketers build an email for their target audience on the laptop or desktop and don’t check how it looks for mobile users. At that point, everything fluffed up.

Crafting mobile email messages with attractive images, videos, and texts create ways to grow subscriptions, conversions, and open rate toward your website. So, it’s essential that email for mobile users should be different from desktop users. It must be easy to read, simple and clear for mobile users.

Let’s take an example of Contentstudio, and see how their welcome email looks, for the desktop user.

Email Marketing

And for mobile users. Here you go. You can examine the readability, the text is clear, easy to consume, and font size is acceptable.

Email Marketing

Failing to create clear Call to Action

Sending emails to the target audience doesn’t mean that you have done your work. In fact, that is not enough at all; marketers need to move one pace forward.

How could they do that?

Using CTAs!

A well defined, clear, and simple CTA leads the audience in the right direction. Particular determined messages delivered and with consistent CTAs drive the audience to one landing page, and will generate a far more great impact.

If marketers genuinely nudge the audience to take certain actions then, they should keep in mind that they need to add a single CTA to the appropriate email message rather them using multiple CTAs at once.

Email marketing with CTAs is the most compelling approach for marketers to cater to potential audiences all around the world. To avoid basic email marketing mistakes use good font size, color, picture, and engaging text while building CTAs to arrest the customer’s attention.

This article helps you to create a great call to action to lead the conversion to your website, brand, or company.

Here, we have an exceptional example of  De Beers.

Dee Bears has used a light color for CTA, appropriate text that is easy to read, related image, and button size. It arrests the customer’s attention by notifying them what they can do for you.
Clear CTA

Be smart while A/B testing

Most of the marketers make basic email marketing mistakes when it comes to testing.

Testing is an important element for marketers to enhance their social engagement and boost conversion rates. Sending emails to the audience without examing, may point the marketers in the wrong way.

For A/B  email testing, marketers need two different modifications such as two subject lines, email templates, or webpages, and find which one works better and generate more lead.

“When sending email campaigns, it’s important to find out what works for you and your audience,” said Sean Nichols 

It hurts when visitors don’t feel your content engaging and step down without reviewing or performing any particular action. On that point, you should look through a/b testing and make sure about your subject line, email template, readability, offers, or discounts and campaigns.

This article gives you the proper direction about how A/b testing works.

Wrapping-up

Email marketing is one of the prime sources which encourages marketers to build a healthy relationship with their subscribers and pull over the potential audience with the greeting emails or offer a discount on their product. To get the maximum output from Email Marketing, avoid these most common email marketing mistakes.

Marketers are required to overcome these general mistakes while composing an email message for their target audience to build a strong impression of their product or brand in front of different readers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Google Retargeting

Google Retargeting: The Ultimate Guide for 2020

Do you know that only  2% of customers are converted on the first visit to an online store?


The truth is; a lot of people never give attention to the market’s product for the first time. In fact, they are staring at a different solution to their problem by visiting various sites and then make a decision. So it is pretty hard to win the customers auction and convert them into your actual buyers.
At this point, Google Retargeting plays an essential role.

Retargeting is a smart way to re-engage with the audience who have visited your website before. It has 98% chances to bring visitors back, helps you to get your brand recognized, and acquire the customer’s attention.

What is Retargeting and How does it work?

Retargeting is the process of tracking the visitors online and dropping a cookie to their browsers if they leave the website without converting it into your customers. This cookie helps marketers to retarget their visitors on other websites they visit while they’re online. 

Have a look at the image below for a better understanding that how Retargeting works.

how-remarketing-works

Benefits of Google Retargeting

  • Get  more ROI
  • Gain more quality traffic and high conversion rate
  • Reach a highly targeted audience
  • Brand Exposure
  • Increase brand visibility and likeability

Do you think that Google is a great option for advertising and enhancing brand recognition within the industry?

Google has dominated one of the most compelling search engine markets and has controlled 88.47% of market share in April 2019. It provides a vast amount of information to marketers or personal users.

Google statistics

Google is also known as the advertising master of the internet. It is able to grant well-organized tracking and targeting tools to advertisers. It also assists the marketers to find more people to target, build brand awareness, and place ads with the target keywords.

Google Adwords Retargeting

If you want to advertise your brand on Google, then you must have to (sign up) at Google Adwords. It is quite manageable, you are required to add a piece of Google remarketing code to your website so the visitors can be appended to your remarketing audience list through cookies.

Google retargeting is a dominant technique to reconnect with the visitors and tempt them to make purchases by showing relevant brand ads on different web domains.

Is GoogleAdwords a great investment for marketers to generate more revenue?

Yes, it is. Approximately 97% of Google’s total revenues come from an advertisement. Business owners raise per pay click budget because they can inspect a high return on investment from Google AdWords.

It helps you receive more genius clicks against the branded ads from the audience, cost-effective to get more sales to your website, and gain high ROIs. Adwords makes it so convenient to measure the performance of the ads which is viewed by the target audience and allows you to create customized campaigns respective to your need.

So, let’s discuss how you can set up the remarketing campaign in Google Adwords.

Steps to setup the remarketing campaign in Google Adwords.

There are three steps for remarketing using Google Adword.

Step 1   Set up the Global site tag

You need to add a Google site tag on every page of your website to track the ad click that brought a visitor to your website. It is a web tagging library for examining google’s sites, tracking the conversion, and remarketing products. So, here you have to select the “Audience manager” to build an audience to remarket with the product ads and select the “Audience source”.

Audience manager

 

After that, click on the google ads tag detail and there you’ll see the Global site tag you can copy and paste it on your website.

Global site tag

Step 2   Create retargeting campaigns

Adwords allows you to create a customized campaign under your own set of rules. While creating a campaign to retarget the audience; you need to set a goal that you’d like to achieve and select the campaign type according to your purpose of Google retargeting.

 customized campaign

Moving forward, you are required to set the budget, choose your audience, create your ad group, etc. This guideline helps you to create the first campaign and understand a bunch of remarkable setup factors in detail.

create first campaign

Step 3   Linked Google Analytics

In order to find quality data about the traffic, lead, and websites from visitors. Google Analytics is one of the most well-founded tools to help you out. You need to link Google Analytics with Google Adwords to keep a  record of the visitors who are retargeted with the product ads.

Linking these accounts will assist you to examine customer’s activities to your website after clicking on the ads. It gives the opportunity to fill the gaps by accumulating information about web traffic and the performance of the website or ads. These directions explain to you how you can link your Google Ads with Google Analytics.

AdWords Retargeting Strategies

Listed down are the Adwords retargeting Strategies:

  • Retargeting the Existing customers

When it comes to advertising a new product or showing ads, then marketers should focus on existing customers because they have already purchased your product and also are aware of its quality. 70% of companies prefer to retain existing customers than acquiring new ones.

Existing customers speed up the sales cycle by associated with the brand or product, and also conquered the barriers the customers are facing while purchasing the product. So it’s a bold approach to spend money, time, effort on existing customers to give a better position to the business.

  • Dynamics Remarketing

Dynamics remarketing is another captive strategy used in Adwords. It helps the marketers to show customized ads of a particular product to those visitors who have previously seen it. In other words, we can say it reminds people about the product they have last seen.

Let’s take an example here.

Let say, a visitor came to your website and viewed the product there. AdWords assist the marketers to manifest folks ads on the other websites that they’ve already seen, for promoting their product.

Starting with the dynamics remarketing; the marketer needs to insert product details, price, image, and will be displayed on other websites to retargeting the audience. As shown in the below image.

 

dynamics remarketing

  • Segment your Retarget audience

Perceiving the customer’s behavior is a critical aspect to reach the audience with the appropriate message and get the retargeting experience. Audience segmentation helps optimize the campaign for various web domains and leads a massive no. of conversions.

If you genuinely want to be a successful marketer, then you have to segment the audience into a different group, based on different behavior such as preferences, interests, likes, or dislikes.

Keep in mind; every individual is different from others and unique in their own way.

Segmenting the audiences becomes an essential factor to target the right audience with the right ads at the right time for the conversion funnel.

Google Analytics helps you to create an audience from the segment to retarget the potential audience or existing audience with the Google ads campaign. It also supports marketers to think strategically and segment accordingly.

  • Use Content Remarketing

Google gives direction to the marketers to build retargeted ads using Google Adwords to get identified by the audience. After segmenting the audience, it would be so useful for the owner of the website to create the remarketing list to re-target the audience with a particular piece of content to get them back to the website.

Google presents several tools to remarket your ads, but the Google display network is an exceptional choice while targeting potential customers. To create a tailored advertisement for a particular segment, GDN allows the marketers to display text, add images, or video ads, related to the product or brand.

Content remarketing has the competency to make the visitors curious about the product, assure them to repeat purchases, and interact with the company.

Change your ads for Non-converting audience

Does the Audience matter?

So the answer is Yes, knowing your audience matters more than ever. Because it allows you to figure out what piece of content, solution, or idea they are hunting for.

As we heard before, We can’t please everyone with the same content. So don’t try to.

If you are showing the same retargeting ads or irrelevant ads over and over again, then the visitors get burned out for sure.

So, creating a different segment of the audience and retarget ads accordingly, will get more clicks and traffic towards your website.

Using Google AdWords, you can tailor Google retargeting ads for each segment and connect with them solely. Marketers could give a fair overlook to their ads to drive the attention of retargeted customers. They can add images, make visitors laugh, and offer varying incentives such as price discounts, free shipping, etc.

Have a look at this image.

shipping discount

Final thoughts

Google Retargeting is a dominant technique to retarget those visitors who have enough interest in your product or brand and also a ridiculous way to move your business steadily and smoothly.

It’s not easy to persuade the audience to convert into loyal customers. Therefore marketers are required to spread the awareness of the brand or illustrate the brand’s active presence by showing ads repeatedly on the other websites which customers visit frequently.

 

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Customer's Journey

6 ways brands can use Replug to strengthen the customer’s journey

Why is it so crucial for marketers to strengthen their brand and create a customer’s journey?

It’s an essential step toward marketing the product or brand in the digital landscape.  81% of people habitually do online research before purchasing the product or service.

The customer’s journey is a visual representation approach, having a set of activities or actions performed by the visitors before acquiring the product and services.

The approach has a series of customer’s experiences; marketers focus on the touchpoints, embrace the customers with the problem’s solution, and their interaction with the company or brand.  

In order to enhance the user’s experience, marketers need to tap into the customer’s needs and desires to make them feel valued and develop an emotional relationship with the company to strengthen the brand.

If you really want to educate the audience with the right content at the right time, then you have to build the customer’s journey.

There are three stages for building a customer’s journey.

Stage 1

In the first stage, the potential audiences are just getting aware of the problem they are struggling with. They are not customers of any brand yet, visiting different sites to solve their problem, including your brand too.

At this point, marketers can make people curious about their products. They must have to explain their customer’s issues which show the audience, that you care for them and come up with the solution to their problems.

Marketers can illustrate brand reliability to the audience through videos, blogs, articles,  and an educational email to tempt them to try the product once.

Stage 2

After spreading the awareness of the product, customers show interest in your product, they respond to the emails, have downloaded, performed particular actions against the CTAs.

In this move, marketers need to ONBOARD the audience to grasp the attention by explaining widely how the solution can overcome their pain points.  This stage offers the opportunity to the marketers to hold the audience for the long term and turn them into loyal customers or either they just quit.

Stage 3

A big round of applause for those marketers who successfully pulled their customers to stage 3. Now, the customers are fully satisfied with your product or service and enough confidence to repeat purchases. They are instantly your loyal customers and help the brand to lead more traffic by spreading word of mouth.

Clarify your brand with a logo

A brand is something essential for marketers. It shows the purpose of existence in front of different eyeballs.

“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” Geoffrey Zakarian

The brand with the perfect logo, design, image, and brand strategies represents the product mission and goals. It gives the sense to the people of:

  • Who are you?
  • What do you have?
  • How could you solve their problems?

To answer these questions in a more appropriate and novel way, take your business to the next level.

This article assists you to learn how you build online branding and its authority to increase the brand’s likeability factor.

The brand has the strength to build a close connection with the customers by determining the brand’s core values, convey the message that is easy to consume and vibrant colors which lead the audience’s attention.

Structure your Campaign

Building an optimized campaign is a significant aspect of reaching marketing goals. With the technology substitution campaigns have a call-to-action option which makes the campaigns manageable, assists to retain more people, strengthen the brand, and enhance marketing strategies.

What does CTA mean? How would CTA impact on the conversion rate?

CTA means Call to actions, it may be a button or a link which you added into your website to lead the viewers, reader, and visitors to your landing page. It is the most compelling approach;  gives the direction to the audience and informs them what to do next.

CTAs help you to address the target audience, move readers to your website, collect a vast lead, and conversion.

There are different tried and tested words that would definitely encourage the audience to visit your landing page and increase the conversion rate of your website. Here they are:

  • Sign up
  • Contact Sales
  • Try for free
  • Learn more
  • Shop Now
  • Explore and much more

This guideline explains how you can create a flawless  Call to action to boost your conversion rate and establish a positive connection with the audience.

ContentStudio

ContentStudio uses a compelling CTA to guide its users with the related image, and the text that lets them know how can they streamline their marketing and social media activities. This CTA gives an extra push to the user to start using the product by clicking on the CTA button try it for free

Contentstudio CTA

Use Images and Visuals to amplify social engagement

Do you genuinely want to increase the social engagement toward your website or all across the channel?

Then what are you waiting for?

Visuals are the main ingredient to catch the viewer’s attention, rapport with the audience, make the visitors your loyal customers. 

As we heard before,

A picture is worth a thousand words.

A picture has an outstanding impact on digital marketing. It is more understandable and memorable than the text.

But, without text or words, the pictures couldn’t explain themselves adequately.  Although, using words helps the brand to tell the brand story in a visual context and steer the customers toward your company.

How visualization helps in email marketing?

Now, marketers can spend more time doing email marketing to target the audience using images and videos to collect the stream of traffic, engagement, and conversion to keep their business moving smoothly.

In a nutshell, visual email marketing is the attention-grabbing step which drives people to read more of your content, strengthening the brand and helps to improve SEO.

Assuredly, images get more likes and shares on social networking channels. The Entrepreneur explains 7 Steps to grow engagement with Visual Content. 

Design Memorable links

There are hundreds of things that marketers need to keep in the top while running a website. Every marketer has a mission to stay visible and be recognized over the entire pool of people.

At this phase, marketers should be aware of the importance of branded shortened links.

Link shortening is a process, where you have a long, muddled link which you can convert into a short and tidy link.  As you know, a simple and concise message has the tendency to remember as compared to a long one, the same case is for the links too.

URL shorteners allow you to track clicks and collect the data against the links. It doesn’t only improve your site’s SEO but also supports you to boost your website traffic and increase the chances of the social share.

Memorable links make it accessible for marketers to reach their total serviceable market. It has a potentiality that their audience will take an interest in your content and develop a kind association with the brand.

Let’s take an example here,

The long Url.

https://blog.replug.io/?p=1086&preview=true

Has Converted into shortener.

http://replug.co/content-marketing

You can see the shortened URL is much more concise and it also makes sense to the reader that this URL redirects to a blog or article related to content marketing.

When it comes to creating branded shorten links,  Replug is among those notable tools that help to create shortened URLs and also give the ability to track the performance of the links on different web domains or channels. Replug offers its clients to create attractive CTAs and retarget the audience.

Brand Reporting

Reports enable the users to extract the information about the product or brand in an organized form.

Why is reporting so important?

Reports play an indispensable role and show visual data of the brand. Reports help marketers by presenting a set of data to examine the performance of their marketing activities.

It gives the direction to measure the progress of the marketing campaigns and determine what key steps marketers need to take to improve their marketing efforts.

This article guides you on how you can plan extremely focused content marketing campaigns and the importance of report for the brand.

What Reporting Offers you?

Reporting gives you the opportunity to plan and prioritize your marketing activities and encourages to make best-learned decisions.  Using the report feature, marketers are competent to interact with data almost in real-time and gain ROL and web traffic toward their company or brand.

Nurture your leads

What Nurturing your leads exactly means?

Lead nurture is the essential approach that requires establishing a relationship with the folks by spreading the awareness of the product or brand.

Marketers can create automated email campaigns that educate the audience about the product and help to strengthen the brand.

Does it play a role in the Customer’s Journey?

Lead nurturing assists you to build a relationship with the target audience at each stage of the customer’s journey by identifying who is interested in your product but still confused to purchase it.

Did you know that 79% of marketing leads never convert into sales? 

Marketers shouldn’t jump into the deep ocean of sales flywheel without having enough knowledge about the prospects’ interests, issues, and fears. They have to ensure the audience by granting the solutions to their pain points, providing the most relevant content they are looking for, and answering their questions instantly.

Wrapping Up

If companies want to take a position in the crushed marketing world, then they need to focus on aligning their brand’s marketing practices with customer’s expectations.

Streamlining the customer’s journey gives a positive impression that drives repeated sales, more conversion; realizes a positive impact on customer support, hence fabulous retention rate and boosted revenues.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.