12 Best Practices to Create a Successful SaaS User Onboarding Process

12 Best Practices to Create a Successful SaaS User Onboarding Process

The cart abandonment rate in the e-commerce industry, as you know, is high. As per 41 cart abandonment rate stats, the average shopping cart abandonment rate online is 69.57%

Even if you look at apps, the number of users uninstalling an app after only one use was 25% in 2019.

No wonder, many SaaS businesses are now recognizing the value of creating fantastic onboarding experiences to retain their customers. 

Now, what is user onboarding?

In simple terms, user onboarding is a process that introduces your product to new users, letting them understand how to implement it best. 

When you have a well-designed user onboarding strategy, users can easily understand your product and end up becoming loyal users.

An excellent user onboarding plan has a structured, step-by-step framework that guides new customers through the product. 

However, note that user onboarding is not a one-time process. Instead, it is an ongoing process since you need to keep revising, upgrading, and re-designing it. 

Here are the 12 best practices your business can implement today to create a successful SaaS user onboarding process:

  • Align with sales

An incredible customer onboarding experience begins with sales. 

The goals set by your sales team about what will happen in the initial days or months after users have bought your product will significantly help your onboarding progress. That said, it might even deter the onboarding progress.

Create pre-sale content, speak to prospects, and train your sales teams regularly. 

  • Create content

Users will feel good about your company when they can solve an issue on their own. In fact, a study reveals that 73% of users like to solve the problems on their own. 

To make your users feel good, create content that will assist your users in solving issues on their own. It will also make the onboarding journey faster.

Just ensure to make it available to your users at the right time. You can send the content via email or use in-app messaging. You can also add it to the onboarding UI too. But don’t force it upon your users.

Consider creating your content with ContentStudio’s intuitive editor and also leverage on its content planner and calendar feature that allows you to collaborate with your team.

  • Do it like Slack! Use bots as customer service.

If you have used Slack, you definitely will be familiar with the Slackbot. 

Use bots as customer service.Source

It simplifies the onboarding process when a customer first signs up to the platform, but it doesn’t stop there. After the initial onboarding process is over, the Slackbot serves as a customer service/tutorial as the onboarding process doesn’t end on the first day. 

It is evident that the company had planned past the first day when they planned their user onboarding. Rushing your users through a quick tutorial and then leaving them with no further help insight is never a good idea. 

Sure, you want to tell your new customers many things. But don’t overwhelm them with information. Keep it simple. Some things are better said when or can wait until they have spent some time in your product.

  • Allow users to onboard before signing up.

Allowing users to onboard by giving them a free trial is a great process if you wish to create a habit-forming product that customers turn to regularly.

It is a practice common with educational apps. For instance, if you visit the Babbel website, you will be given the option to either sign up immediately or take a free trial mini-lesson.

Allow users to onboard before signing up.Source

Before the platform asks the users to sign up and create an account, they already know which languages are being presented, have chosen their preferred language, finished their first lesson, and made some advancement. 

When the users have gained some value from the product, and they are most likely to commit, Babbel asks their users to sign up.

 positive reinforcement

Source

Also, note how they offer positive reinforcement and encourage the user to continue. 

Offering free content to users before making a monetary commitment is an excellent tactic to convert users into paying customers. Once the users get used to the interface and like it, they are more likely to continue using it.

  • Provide interactive walkthroughs

User onboarding, as you know, can be quite dull. Customers want fast and painless interactions. And one way to retain your customers is to engage them during the onboarding process.

Tools like Whatfix (that are top WalkMe competitors) can help you with:

  • Keeping your users engaged throughout the onboarding process
  • Helping you easily design interactive product tours
  • Design & create onboarding task lists
  • Provide appropriate guidance to your team & customer 

Provide interactive walkthroughsSource

It guides the users through an app, helping them to navigate through its various touchpoints and encourages them to take action. You can also personalize the onboarding experience, which is key to engagement.

Plus, it is easy to use. Simply install the Whatfix browser extension, and you are good to start. The browser extension is compatible with any web page. When you click the browser extension, the Whatfix Guide Editor will be launched. You can then start creating your interactive walkthroughs.

It is estimated that 91% of buyers prefer visual and interactive content. So, take advantage of it. 

  • Use video content 

It is said that 64% percent of customers buy a product after watching branded social videos. And 51% of marketing experts worldwide say that video content brings the best ROI. So if you are not using video content, you are missing out on a lot.

Use videos to walk new customers through a product. 

For instance, if you sign up for Xero, the web-based accounting system, the first thing you will notice when you try to access your new account is a prompt to view the ‘Getting Started’ video. The new users are given an animated walkthrough, thus simplifying the onboarding process.

Use video content Source 

 

  • Create value quickly

The “aha” moment should arrive for the users as quickly as possible. 

Create value quickly

Source

Don’t let your users wait too long to get to know the value of your product.

If you are working with complex tools, it will be challenging to arrive at the full “aha” moment quickly but look for chances to show micro-value quickly when your users sign up.

The onboarding process should not be only about welcoming the users, discussing goals, and arranging subsequent steps without getting anything substantial done.

  • Make onboarding skippable

If you don’t want to frustrate your current users, make the onboarding skippable. Some of your ‘new’ users may have already viewed a lot of your products.  

Chances are your users may merely be downloading your app onto a new device, sign up using a new email id, or they may have been made to sign up again due to other reasons.

Your users will not want to go through your onboarding process twice. To solve this issue, create a skip button just like Airbnb does.

Make onboarding skippableSource

Your users will thank you for not having to do extra work.

  • Add progress bars

To motivate your users to keep going, set expectations, and allow them to complete setup at their own pace, progress bars are crucial.

Consider adding relevant animation. It will beat the standard progress bars.

Add progress barsSource

Or set expectations by letting your users know where they are exactly and how much work they need to do before they complete the task.

Add progress bars
Source

Progress bars can also be fun and colourful.

Add progress barsSource

To further engage your users and encourage them to complete the onboarding process, you can also use tools like Replug. It will allow you to create pop-ups to engage users when they are about to leave.

  •  Offer excellent customer support

Don’t make onboarding all about the product. Customers want to feel special. Reach out to them with proactive customer service from the first day.

Let a customer support team member send a personal email letting your user know that you’re there to assist. You can even make a phone call. Or send a warm in-app welcome message. 

This action will let your users know that they are valued, and this will influence them to do business with you. 

In a survey, it was found that 42% of customers were willing to pay more for a friendly, welcoming experience.

  •  Get early feedback

Don’t think it is too early to get feedback. Remember, not all unsatisfied users bother to complain. Be proactive in collecting feedback from the start.

You can ask relevant questions in case a user failed to complete the onboarding process.

Get early feedbackSource

If they have completed the onboarding process, you can send them a quick survey asking them about their experience.

Get early feedbackSource

But don’t stop there. Use analytics to analyze your customers’ behavior and find out about their experience with your product. 

 

  •  Use A/B testing

Don’t forget to use A/B testing to comprehend what type of content would effectively onboard your users. A/B test will compare two different versions of content to let you know which one performs better.

If you implement the better version effectively, you will experience higher customer conversion.

The A/B testing process involves collecting data, deciding goals, creating a hypothesis, making variations, running experiments, and studying results. A/B testing will help you in creating brilliant customer onboarding strategies.

Wrapping-Up

Remember that your users are only humans with real problems. They are looking for a quick onboarding process and avail whatever value your product or service is offering. By making the onboarding process simple for them and giving the best customer experience, you will be able to convert them into paying customers and also retain them for the long haul. Follow the 12 best practices mentioned in this article to create a successful SaaS onboarding process.

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Author The Author:

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Create an Email Marketing Strategy to Grow Your Business

How to Create an Email Marketing Strategy to Grow Your Business

When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.

  • Set Clear Goals

The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.

  • Build your Email List Organically

A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Build your Email List Organically
Build your Email List Organically

Source: Really Good Emails

  • Segment your Email Lists

Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Segment your Email Lists

Source: Really Good Emails

  • Craft Captivating Subject Lines

The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click. 

  • Focus on the Content and Timing 

Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the most suitable time to get maximum engagement.

  • Make the Design Attractive 

A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Salt & Pepper

Source: Really Good Emails

  • A/B Test Your Emails

Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results. 

  • Make them Mobile-Friendly

More than 40% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions. 

  • Add an Option to Unsubscribe

Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.

  • Track and Analyze Performance

In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

7 Ways to Use Optimized Video to Increase Conversions Rate

7 Ways to Use Optimized Video to Increase Conversions Rate

Everybody agrees – the traditional form of advertising your product or company is no longer essential as they used to be to increase conversion.

Why?

Because the advanced technology and the availability of the internet make things evolve the way they were. Without any doubt, we all can see the significance of video marketing these days. Every day marketers target the audience through sponsor ads on Facebook, Linkedin, Tiktok, and other social media platforms.

Brands create a compelling video with the quality images in order to demonstrate their product and drag the targeted audience’s attention. You must hear before: Video marketing is the FUTURE.

So, yes.  Your future has already arrived.

Keep in mind, the marketers, who are trying hard to make a successful step in the digital marketing career, and generate quality traffic, should have enough knowledge about video marketing like how to create videos, what content they need to illustrate in front of the audience, and why?

Why is Video Marketing so effective?

Video marketing is one of the versatile approaches to imitate your product or services in an engaging format that customers can’t resist looking at your brand.

It helps marketers to add visual content and gives a visual understanding of the product you have and built an opportunity to establish a warm connection with the audience.

No wonder,  99% of marketers are enthusiastic to drive smoothly with the video marketing strategies in 2020, and on the other side, 95% of marketers are willing to spend more dollars on video marketing strategies to sustain their profits.

replug stats

Types of videos

There are multiple types of video, but the thing you have to keep in your mind before filming the video is:

1. What is your purpose?

2. What are you trying to show the audience in that video?

Video tends to capture the audience’s attention to your brand a bit longer than any other medium. Customers certainly enjoy watching videos from their favorite brands on social media channels. It has been estimated that the average person will spend 100 minutes every day watching online videos by 2021.

I’m going to list down all but surely walk you through essentials types of videos that have an impact on your product.

Brand Videos

Customers visited the website just for the sake of improving their lives or find a solution to overcome their problems. They don’t want to see your hight effects images until and unless they find it relevant to their need.

Got it?

So, here Brand video comes to play the role.

A brand video showcases the brand’s mission, vision, goal, product, and service. It demonstrates the purpose of a brand exists, and how it differs from others in the market and what brand can do for you.

Demo Videos

Demo videos are one of the most reliable and dynamic videos to define your product in real-time.  In the video, potential customers take for a product tour, give them all feasible answers to questions, mild unique solutions, and prompt them to make the right purchasing decision.

Expert Interview

Expert interview videos have an influencer impact on the target audience.  Expert is the person who educates the audience, people know him, follow him, and admire his actions.

These kinds of videos not only encourages you to build a rapport with the audience but also assist you to enhance brand authority and share brand values.

Educational Videos

Educational video is another powerful approach to educate the audience. It helps the audience to learn something new or gain more knowledge that assists them to understand your product or service more precisely.

In this article, you can learn  11 types of videos that literally work great on social media.

Now, I’m going to share some tips to increase your conversion with video marketing. You will surely refine your content marketing tactics after reading this blog.

Create Engaging Content

With time, video marketing became a crucial part of digital marketing strategies. Marketers put more effort into creating productive videos for their brands.

Now, the audiences have wised up. They demand quality over quantity.  Creating engaging, fresh, and relevant content in the video creates ways to build a strong connection with the desire audience. So, before creating a video, you should know your objective, then it will be easier to drag the potential audience to your website.

Dr. James McQuivey has measured frames per second and length of the video to conclude that the worth of a 1-minute video is 1.8 million characters. Let’s take an example here.

GoPro is the most reliable and biggest brand on Youtube with 9.34M subscribers. It is an American based digital company making a great video in class action cameras.

GoPro manufacture the camera which entertains the audience in impossible ways. People love to see their terrifying ads as they make their audience lose track of their body movement when seated at the table.

They create unique, entertaining content which makes them believe that it would be appreciable by the audience.

Go pro video screenshot

Add Videos in the Emails

Creating personal relationships with customers is the first step that leads you to have a stronghold on the market. There is evidence that personalized relationships contribute to the lead conversion rate and convert your potential customers to actual customers.

Sounds great?

Video marketing is one of the hot topics nowadays. Marketers are desperately want to add video marketing strategies in their marketing efforts.

Adding video in the email has a dramatic impact on sales and CRO.  Do you know that video email marketing can enhance your email click-through rate by up to 300%?

Embedding eye-catchy video not only assists you to grab the audience’s attention, build curiosity for exploring something different but also improve the lead conversion rate. It has been estimated that an initial email with a video receives a CTR increase of 96%.

So, embedding video in an email you have to keep in bear these things:

  • Segment the email targeting list
  • Add video first
  • The video should be goal-oriented
  • Build trust and authenticity

Add a prominent CTA

Hence, you created an appealing video and embedded it in an email.

Now, what next?

At this point, you have to add CTA, which is the most significant factor for boosting conversion towards your product or brand. CTA performs like adding lively color to your hard work while creating the video.  Forthwith, you need a definite and engaging CTA that influences the audience to take a particular action.

The ideal approach of adding CTA, when someone watched the video, you can overlay the image instantly before he/she switches to another tab.

The CTA should show the urgency to the audience that can’t resist them to take action. It can depend on anything like a free trial, sign up, or the information about your product. I’m going to walk you through an exceptional example of CTA.

Prezi:

Prezi is a web-based tool that allows you to create attractive presentations.  It’s a kind of Microsoft PowerPoint. With the advanced feature, it pulls the audience and creates a positive image in the market.

They added two CTAs:

1. Give Prezi a try

2. Get started

It created a unique landing page that demonstrates the potential audience about the product and what they offer to them.

Prezi screenshot

You can move the reader smartly through the sales funnel by adding CTAs. In this guideline, you can determine how CTA helps to improve your website.

Power of Video Testimonials

A video testimonial is an absolute best approach for marketers to succeed the way they want in the market. Creating testimonial videos is a mild strategy to get extraordinarily result. How is it possible?

To focus on the Target Audience.

No doubt, we can’t satisfy the whole world, but what we can do is to segment the audience according to the product. Now the marketers would know what they need to do to turn things around? Got it?

As reported by a study, customer testimonials can assist to generate 62% revenue per site visit, 92% of customers have a glance at testimonials for sake of purchasing decisions, and  70% of customers trust in the particular brand after watching positive testimonials video.

replug stats conversion rate

On the other hand, it is the best way to illustrate all your product features, objectives, many more through someone else, and improve your CRO. It is so pleasant for the brands to receive positive testimonials from their actual clients.

People certainly believe others who say nice words for your company because customers definitely care what others said before making any purchase decision.

Here we take a perfect example. Watch it yourself and let me know how this video testimonial worked.

Video Retargeting

There is the chance that the user viewed your product video, and left your website without reacting to your CTA. Thus, no need to worry. Most of the customers don’t take instant action against anything. They take time and make a buying decision.

Here, you can play your role by retargeting them with something different that you think might be attractive to the visitors’ attention. We have talked about the importance of video marketing and can’t deny it.

For marketers, video re-targeting is an engaging way to reconnect with your potential customer and prompt them to purchase your product. At this stage, there is a one-point that marketers need to do is to identify the visitors and answers to these questions.

  • Who they are?
  • What are they looking for?
  • What kind of devices are they using?
  • How much time did they spend watching videos?

It is the righteous thing to connect with your potential customers again.  According to research, 3. billion users use social media channels all over the world. These channels include Facebook, Instagram, Twitter, and Linkedin.  Marketers can retarget their visitors these social channels as well.

Think outside of the box

I’m sure you all have heard this: Think outside of the box? But have you ever wonder what that supposed to mean?

It utterly means ‘Think creatively’.

Let say: If marketers follow the same strategies all over again to increase CRO, then there would be no possibility to create something distinctive.

You should think in one or two ways about how you can give the painkiller to your potential customers’  pain pulses, and which fits them best is your real success.

So, when you think out of the box, then prioritize everything that is needed to lead more conversion and pull out all the energy to accomplish it.

So don’t limit yourself. Try to do a new thing, consider the various point of views which will encourage you to keep growing, more creative to problem-solving, adaptable, and stand out in the market with your creative ideas.

Here is a magnificent example of Michael Bahr for you.

Get the Right SEO

Every strategy has it’s own value in the digital era. Implementing various strategies give you a result that shows you how it works for you.

To enhance video marketing to boost CRO then, optimizing SEO is another vital factor.  SEO means Search engine optimization. It advises you to inflate the quantity and quality of traffic for your website.

In other words, we can say its a google’s approach to determining which site deserves to stay on the top of the search engine.

So, google can’t read the video, all you have to do is add captions, description, and tags to the videos. It helps google to interpret the video content accuracy. You also need to select the right social media channels at the right time for the right customers.

SEO is not only about searching your favorite content, in fact, it also encouraged marketers to improve UX experience, social promotion of your website, and usability of the website.

Here is a fascinating statistics that aid you to classify the importance of SEO, how many people search for content, and the devices they use.

April 2020 hootsuite stats

Final Thought

Video marketing is an ideal strategy to increase conversion to your website.

By addressing your target audience in the market and build an empathy relationship with them take you one step forward to success.

Creating engaging content and embedded in your email is a cost-effective approach to building brand awareness.

SEO is everything. It benefits you to present your video content in front of a huge ocean of audience in a way that people feel this is something we are hunting for.

I’m sure, you have got a crystal clear understanding of these strategies and how video marketing will help you to optimize your website conversions.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

5 Ways to Write Content that Leads to Engagement

5 Ways to Write Content that Leads to Engagement

The content you create for your audience can take potential customers on two paths. One is that they get bored after a sentence or two i.e your content engagement needs improvement, and feel indifferent about your brand. The second one is that they find your content engaging, start an interaction, and get a desire to find out more information about your services. 

Every brand hopes that its target audience takes the second path, but the hard truth is that their direction depends on your content. If you know how to write content that engages the readers, you’ll be able to generate more leads, grow brand awareness, and most importantly increase your sales.

The power of engaging content isn’t a myth, it’s a proven fact. Research has shown that 70% of customers feel closer to business after engagement with content. Once you establish a closer connection, you can steer their actions in the direction that you want. 

So, are you ready to write some amazing content that will lead to engagement? Here are the tips you must know before you start. 

1. Come up with Impactful Headlines

Did you know that 80% of people will read the headline and only 20% of them will continue reading the rest of the content? Without an attention-grabbing headline, your content won’t even get a chance to engage readers.

All the best headlines have the following qualities:

  • Connects with thoughts that readers have boiling in their minds (problems, questions, and curiosities)
  • Credible with clear indications what the reader is about to read
  • Contains keywords
  • Compels the reader to find out more

In order for the headline to do its part, you first have to do yours. Don’t use the first headline that pops in your head. Take your time and think about different possibilities. Moreover, write down those possibilities. Come up with at least 5 options.

Having several different headlines in front of you puts you in the readers’ shoes. Imagine that you have just encountered those headlines, on which one would you click?

Evoke user’s interest by appealing to their personal needs. For example:

Digital trends

Image Source 

This headline consists of a few components that urge the reader to click on it. “Top” insinuates that you’ll get the best advice. “Trends” are essential for staying up to date in the business world. Lastly, “can’t afford to miss” plants the idea that the reader can monetarily benefit from reading this post. All these keywords lead the user to instantly click on the post to get more scoop. 

Keep in mind that click baits aren’t quality titles. If you want your content to lead to engagement, luring the readers in with ambiguous headlines isn’t the best idea. You might get that first click, but you probably won’t get the desired reaction afterward. 

2. Tell Stories

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Brand stories or stories related to your niche combine two very important things: evoking consumers’ emotions and your brand.

There’s nothing that gets people going more than stirring up their emotions. Emotions are the ones that force them to interact as they feel closer to you and your company.

Some of the stories you can tell can be about:

  • the passion that made you start the company
  • your employees who are giving their best to push this company forward
  • examples of incredible people in your niche
  • your challenging beginnings

Who doesn’t remember that Jeff Bezos founded Amazon in a rented garage?

amazon

Image Source

These kinds of stories inspire people to be doers, not just observers. And doers are the type of people who are more likely to take the action you want.  

A useful trick to make your stories even more engaging is to tell an anecdote in the introduction. This will draw the readers into the story in a heartbeat.

Use visuals to make your stories pop. Images or videos that support attentively written stories will completely hypnotize the readers. 

3. Put Your Experience to Use

Whatever your occupation is, you are in that business because you’re an expert in that field. With so many content options online, it’s getting hard for people to find high-quality and credible content. You can be the one who can provide them with that.

Use your expertise to create useful and helpful content. Writing about what you know best will make your writing much better. 

Rewrite your content and back up this type of content with infographics and statistics that prove your point.

For example:

replug blog

 Image Source

Mix research with your personal experience and you’ll be able to deliver extremely valuable content. 

Take Neil Patel for example. His marketing blog generates over 3 million visitors per month because he uses his knowledge and experience in digital marketing to write enticing content.

When you provide your target audience with tips that actually work, the feedback is imminent. 

Think of it like this. Imagine that bunch of people is standing on a cliff. They are dared to jump off the cliff into the water. Of course, no one wants to go first, but when the first person jumps and tells the others that the feeling is amazing, the others will follow.

Show the audience that you are that brave person who had jumped off the cliff first and share your findings. Be an example of how they can conquer certain situations, and they will be encouraged to follow that example and tell you their experience. 

4. Use Highly-Engaging Content Formats

Wrap your well-written content in an engaging content format, and you’ll be one step closer to boosting their engagement.

Aside from the must-have content format like website content or informative posts, try to include in your content arrangements highly-engaging content.

According to research, the content that consumers’ find most interactive in the browsing phase are:

  • Contests
  • Quizzes
  • Assessments

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Explore these possibilities and try to include them in your content marketing strategy. If you’re wondering what makes these content formats so engaging let us clear your doubts. The key is that they ask the audience for their opinion. 

Whether they need to share some information about themselves or express their thoughts on some subject, these types of content invite users to participate. It’s like your content is saying “I want to know what you think/how you feel.”

If you are willing to reach an even higher level of engagement, you can create your own app. That isn’t as complex as it sounds since now you have services like AppsGeyser where you can create your free app without coding. 

For example, if you have a plant nursery business, you can make an app that will give more information on the plants that customers purchased and notify them when they need to water those plants.  

Aside from using engaging content formats, enhance their power by writing great questions/statements that will encourage the audience to be a part of it. You might consider finding good writing websites to help you out with this. Especially if you want to make your own app. You’ll need some incredible content to go along with it. 

5. Aim for Longer Content

Of course, you shouldn’t write a 1,000-word Facebook post, but when it comes to blog posts, newsletters, or similar types of content that allow in-depth reading, don’t shy away from lengthy posts.

Longer posts tend to get more shares, and they are linked more often. Simply put, the audience finds them more engaging.

You might think that this makes no sense in this busy, time-lacking society. However, posts that are longer than 1,000 offer more information on the topic and therefore, are more valuable to the reader.

If you pay attention, you’ll notice that some of the most popular websites post longer posts (Unbounce, Crazy Egg’s blog, Quick Sprout, etc.).

The foundation of writing engaging, lengthy posts is to include relevant information only. Reaching that word count won’t mean a thing if you beat around the bush just to prolong the content. Be specific and share relevant insight throughout the content.

What can help you reach that desired over 1,000-word content length is using examples. Present some case studies, people’s experiences, success stories, and similar. 

This type of additions will make your content more engaging, prove your point, and give you that extra word count.

Bonus tip: Whenever you write lengthy content, add a few visuals. People need to rest their eyes from all that text. Ultimately, we are visual beings, and a contributing image (or two) will keep your readers stick to the end and help in content engagement.

Final Thoughts

Before we say our goodbyes, there is one more essential tip that we must share. Yes, the point of these tips is to help you get a better idea of how you can write engaging content. However, there is one crucial element that solely you can deliver – originality.

Intertwine these writing tips with your authentic ideas, and that’s how you’ll hit the audience’s sweet spot. Show your readers that you are one of a kind and you’ll have their attention. Let your creativity loose and don’t forget to have fun along the way. 

Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Top 10 Ecommerce Influencers You Should Follow in 2020

With the advancement of information technology, things are heating up. Now, marketers can reach their target audience effortlessly and encourage them to make their purchasing decision.

Marketers seeking hard to creating viral and high-performing content that create fascinations for their readers, which can’t be irresistible for sure.

No doubt, social media turns things the way we can’t even imagine. It becomes an active approach to nurture new marketing leads.  On the other hand, Influence marketing also has a significant role in today’s world.

It makes a track for the business to engage with the audience and catch the attention to your product over social media channels.

So, you can’t negate the power of the e-commerce influencers that helps you to grow your business and build brand appearance in front of a huge ocean of the audience.

Influencers are resources, from where people come to you, acquire the product because they trust you adequately to give their money.

In order to receive more ROI and improve sales funnel, this guideline demonstrates some basic steps to identify the right influencers and creates campaigns for your brand.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Tobi Lütke (@tobi) 

Tobi Lütke is the founder and CEO of Shopify.

Shopify is a complete cloud-based and Canadian e-commerce firm that helps businesses to set up and run online businesses all across the world.

Approximately, more than 500,000 active stores are running on Shopify, and collectively driving sales of over 40 billion.

He learned to code at an early stage and enter a computer programming apprenticeship at 16 years.

In 2019, Lütke rapport for StarCraft grasped online attention all over the internet because he offered “Starcraft 2” player Ryoo “SeleCT” Kyung Hyun an internship in his company based on his past achievements.


Lütke is active on Twitter, engage with the audience, talk about games, and associating with employees. He also occasionally promoting his 57,000 followers with Shopify-related products and business plans.

In the COVID-19 situation, Lütke and his wife established the ‘Thistledown Foundation’ and have sowed with an initial $150 million endowment. Their core mission is to enhance technological solutions for decolonization.

Linda Bustos (@lindabustos, @ecomillustrated, @edgacentlinda)

Linda Busatom is an e-commerce consultant, media analyst, and chief blogger at Elastic Path Software.

She is so passionate about public speaking that led her to present at various events including the Vancouver Social Media Bar Panel and the Banff Blog Promo for Broadcasting.

Bustos also an author of the Get Elastic Ecommerce Blog which considering as one of the best places for eCommerce blogs and the co-founder of Edgacent.

Elastic PathSoftware provides a flexible eCommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment.

The things that impress me about her that she has three twitter accounts and all of them give us e-commerce estimable insights and news updates.

Andrew Youderian (@youderian)

Anne Frank said: “No one has ever become poor by giving.”

Her quotes absolutely perfect fit for Andrew Youderian. He is the one who shares his personal business experiences with other entrepreneurs to assist them to grow dramatically in the market.

Andrew Youderian is the founder of eCommerceFuel and co-author of  The Ultimate Guide to Dropshipping together with Marke Hayes.

eCommerceFuel is a private community for high six and seven-figure eCommerce merchants where they discuss the common barrier they face regarding their business.

His voice on business is natural, people believe him and consider his ideas as an appropriate approach to move smartly in the e-commerce world.

He is an active influencer on Twitter, doing podcasts, talk about numerous topics, shares valuable insights to the audience, and encourage them to add value in your business.

Tracey Wallace (@TraceWall)

So, here we have another top resource of eCommerce. A big round of applause for Tracy Wallace.

Tracey Wallace is the Founder of Doris Sleep ( lavish bed pillow brand), the Editor-in-Chief at BigCommerce, and Head of Marketing Eterneva.

I’m sure you have heard before: Content is a KING and Tracy creates content the way it acts like a king.

She is the most well-known lady in the world for his work with the Bigcommwerce. Wallace knows how to create compelling content to drag the audience and way captivated the internet.

She covered all hidden audience needs, fear, and understands how e-commerce really works for the business.

She works with numerous experts, influencers, marketers to educate all aspects of e-commerce to assists them to drive more conversion, increase sales pipeline, quality traffic, and make their brand better inform of the audience.

Connor Gillivan (@ConnorGillivan)

Connor is an all-around eCommerce. He is the Co-founder and CMO of FreeUp.

FreeUp is the most active solution that assists you to find & hire pre-vetted freelancers online.

He is the owner of ConnorGillivan.com, where he writes about entrepreneurship and eCommerce.

Gillivan started his first business in e-commerce since he was 16 and expanded to over $10 million per year from two firms within the eCommerce industry.

He also advises other entrepreneurs based on his personal experience to level up their business, leads a voice for digital marketing, and share significant insights through podcasts.

Connor’s writing is frequently featured in publications such as Business2Community.

Richard Lazazzera (@RichardABLS)

 

Richard Lazazzera is the founder of A Better Lemonade Stand.

A Better Lemonade Stand is an online e-commerce incubator to encourage, educate, and aid entrepreneurs in the initial stages of an entrepreneurial journey.

He began his career in marketing and later ventured into the eCommerce business.

He is so enthusiastic to share information, best practices, tricks, and tips he learned while building his own business.

After building his business, he co-operated a helped with Shopify to achieve over 200,000 merchants from a 60,000 benchmark.  In early 2015, Richard decided to left Shopify and focus on A Better Lemonade Stand full time.

Austin Brawner (@a_brawn)

Austin Brawner is the CEO of Brand Growth Expert and hosting the most popular eCommerce Influencer podcast.

He helped over 267 established eCommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses.

Through the podcast, Brawner interviews several successful entrepreneurs and discussed their struggles, hurdles they faced, and successful story.

He also published numerous articles on topics including search engine optimization, email marketing, and productivity for e-commerce business owners to drive more conversion and lead on the right track.

He helps coach private clients in order to create a clear plan to grow the company in less than 48 hours at a unique profit summit workshop.

Austin’s podcast is a one-stop-shop for the crucial information you need towards building a profitable eCommerce business.

He has worked with several brands like Kettle and Fire, MVMT, etc, and also operates Brand Growth Experts.

Ezra Firestone (@ezrafirestone)

Who doesn’t want to maintain a work-life balance?

I’m sure, we all love to do. So, here we should follow the most energetic marketer Ezra Firestone.

Ezra Firestone is the CEO of  Smart Marketer.

Smart Marketer is an online platform which concentrates on core strengths in e-commerce, conversion optimization, you need to build a successful eCommerce business and assist to sustain a balanced lifestyle as an entrepreneur.

Ezra is a man of inspiration and full of passion. He has created a ton of quality videos that demonstrate each an everything about the eCommerce market to help entrepreneurs to run their online business dramatically.

He started his first online store, My Costume Wings, and created his second-most flourishing eCommerce brand BOOM with some experience.

After some time, in 2012 he sold My Costume Wings to fully concentrate on BOOM. He also started to connect with the eCommerce and marketing community as Ezra continued growing his business.

Brett Curry (@BrettCurry)

BrettCurry is the CEO of OMG Commerce.

OMG Commerce is the agency that helps companies with PPC advertising and accelerates them growth through world-class digital marketing that drives measurable results.

Brett founded his first marketing agency in 2003 and launched his first marketing campaign for search engines in 2004.

He is the author of the ultimate guide to Google Shopping published by Shopify.

With significant publications worldwide, he talks and reads. He is an expert in e-commerce search marketing, particularly an evangelist for Google Shopping, and hosts eCommerce Evolution – a podcast focused on accelerated understanding and growth of eCommerce fanatics.

Brett works really hard with experts to continually strengthen and evolve the key tactics and methodologies in OMG accounts.

Drew Sanocki (@drewsanocki)

Have you wondered about applicative e-commerce strategies?

If yes, then meet Drew Sanocki.

Drew Sanocki is the founder of Nerd Marketing.

Nerd Marketing is a marketing company, that offers the audience to build effective digital marketing strategies and assist them to promote their brand visibility on the Internet.

He built his first business, Design Public, and became one of the leading retailers in premier online design. After eight profitable years, he sold it to private investors in 2011.

Drew has gained experience in developing his own eCommerce business, He is an expert in growth hacks for eCommerce executives and more than 30 retail experts were consulted to learn about the biggest eCommerce opportunities.

He is also sharing established strategies to help marketers monetize and improve their eCommerce businesses. He writes on his website NerdMarketing about digital marketing based on data for e-commerce retailers.

Drew’s humor can knock you down and his expertise gives him a crystal clear insight into his writing, which is challenging to find elsewhere.

He also did marketing for multiple businesses, including eCommerce brand Karmaloop.com and SaaS company Teamwork.com.

Final thought

No doubt, there are plenty more e-commerce influencers to learn from. But we have mentioned the top 10 e-commerce influencers in this article that certainly helps you to grow your online business dramatically and build brand appearance all over the internet.

Now, you are in a perfect place to get started. This article assists you to know where you need to invest your energy, money, and resources. Don’t forget to follow them on Twitter or Linkedin. Try to engage with them and ask questions regarding your business to stay on the right track.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

6 Mild Conversion Rate Optimization Strategy in 2020

TODAY, in this pandemic situation, marketing teams are more focused to determine the conversion strategies that help to generate more quality leads.

Before executing new hacks, keep in mind that Conversion is something more important than sales. So try to gain more traffic rather than pitching your product.

Conversion Rate Optimization (CRO) is the most compelling techniques that marketers frequently use to grow their business smartly, and that is:

“To convert the website into a  lead and then into your paying customers.”

We all know marketing trends and customers’ priorities change with time.  To stay at the top in the market, we have to keep strategies updated.

Conversion is the most effective and easiest way to pull the attention of your potentials audience and make more money.

In this guideline, I’m going to explain to you the essentials of CRO, strategies, and why the business should concentrate on enhancing the conversion rate that gets results.

Here’s exactly what you’ll learn. Let’s dig into the meat of the matter.

What are the Conversion rate and Conversion rate optimization?

Conversion rate: It is a ratio of visitors to your website, who performed specific actions. It might be a sign up for a free trial or purchase your product.

Conversion rate optimization: This is the process of enhancing your marketing strategies to generate a lead, convince customers to take decisive action, and improve your existing sales funnel.

Do you know how to Calculate the Conversion rate optimization?

I’m sure you do know, but for those who don’t know, then here you go.

The equation is quite simple and easy to consider. let’s take an example here for your better understanding.

You have 20,000 visitors for your website and 5000 visitors show some sort of interest and bought your product. So according to the equation, you have received a 2% conversation.

All set?

Moving forward.

Why conversion is more important than sales and how is it beneficial for the e-commerce business?

Conversion is the mildest and cheapest way to raise your profit and get your customer close to making sales. It makes your life much more accessible than ever by examining which part of your business is expanding, audience behavioral tendencies, and the gaps you may improve to win more essence lead and understand market success.

A study conducted,  74% of companies give more priority to convert leads into customers.

Conversion rate is a cost-effective technique that gives you an essence conversion outcome way you want in a limited budget. In short, it assists you to save your MONEY.

Conversion helps you to optimize your website, so whenever the customer visits your website, he find a reason to stay here and can’t resist filling the call to action.

Use visual content to explain your product 

If I talk about myself, then I would love to watch a video rather than reading a blog to understand anything.

Have you ever notice that when you read a full article on anything and all of sudden you wondered what did you just read?

Why is it so?

Because your brain can process visuals much faster than text can. Approximately 90% of your overall brain information is visual. People love to share videos with others on social media.

Video marketing is not a cup of tea, it is hard, but if you have a hold on it, then you have won the half battle. You can easily convert your lead into your loyal customer.

It has proved that  85% of all internet users watched video content monthly on any of their devices.

Visual content has the power to pull the audience to itself.  Brands are not only considering visual content as an essential part of digital marketing but also an efficient approach to give your brand a voice.

Visual content creates a route for marketers to cross smoothly and slightly. Now, brands make things more interesting by creating a video that explains their product in a more effective way. Adding video content on the landing page helps you to boost your conversion rate by almost 80%.

visual content

Identify a problem in simplifying design elements to hook users

If you genuinely want to lead your business to the audience, then you should simplify your landing page.

Before starting, it’s crucial to know who you want to drag and why?

Don’t fly blind.

For building brand appearance in front of the audience, you should design your landing page in constructive and descriptive manners that can attract the right people.  To connect with the target lead you are required to demonstrate their problem and how you can help them to overcome it.

The things you have to keep in bear while designing the website to get more conversion is:

  1. Be consistent
  2. Creating compelling CTA
  3. Offers should be clear
  4. Essentials information is placed on the top
  5. Contact details
  6. Testimonial / Customers Feedback

Here, we take Replug as an example.

Replug creates an easy and delicate landing page with visual content to cope with the potential audience. Customers easily understand what they have for them and how it works.

This guideline helps you understand how can web read help you to make conversion rate optimization decisions.

Streamline your message

The next approach is to streamline your message and what does it mean?

The message about your product and brand. It should be concise, simple, easy to digest and exclude all the information that you think doesn’t work for you.

Every message is not much distinct from one another its all about how you add purpose and deliver to the audience. Creating compelling messages creates the curiosity that connects the brand and the visitor.

You have to build a feeling that encourages the audience to say that: ‘This company gets me’.

In order to deliver your message to the right audience, you must have segmented the audience and speak in a way that connects you with them. To get straight on point give the potential to boost the conversion rate and establish warm leads to your website.

So, here I’d like to give you an example of ContentStudio.

ContentStudio is one of the best social media management tools. It helps with content discovery, curation, publishing, automation, and Analytics for ALL social and blog networks, just a one-stop-shop for any brand.

ContentStudio landing pages clearly pitching their products and make things crystal clear for their visitors. They also illustrate the importance of the product in the heading, and what they have for their audiences. ContentStudio provided enough information about the product with the social proof, and it features, to covert then into paying customers.

 

ContentStudio

Should be goal focused 

Another essential approach to convert high traffic to your website is ‘Goal-oriented’.

You must know what is your goal?

What do you want to show your audience on your landing page to lead more conversion?

To answers these questions, you need to segment the audience and target them with your product. While targeting the audience, your focus should be getting visitors to take one specific action.

Marketers have to do fascinating magic to make them stay on your website for a little longer and take a particular action. It takes a sec for the visitor to find out where your landing page is misleading. Does it valuable, relevant, consistent, or not?

Defining goals gives you a clear path to move, reach the desired audience, prompt them to fill the CTA, and raise the conversion rate.

We are going to take MyTutor as an example here.

MyTutor is an online marketplace that helps parents and students to connect with intelligent and engaging tutors. They provide an online lesson and also allow parents to choose their favorite tutor to teach their child at home.

MyTutor has created an effective campaign that targets those students who couldn’t achieve good grades and support them to get the right track at the right time.

Convince Users With Social Proof to Improve Conversion Rates

Whenever I want to buy something online I’d prefer to have a look at other feedback or recommendation. After that, I get convinced and willing to spend some money on the product. So it proved that social proof aids you to earn the trust of your visitors.

Trust is everything. It is the people who come to you, visit your website, and helps you to reach their pocket. So marketers have to put themselves in the customer’s shoes to covert them into your paying customers.

Research conducted, 51% of shoppers surveyed say they use Google to research a purchase they plan to make online.

Social proof is a psychological process, where people perceive other actions towards products and assume it as correct behavior.

Social proof is the most accurate approach that marketers use to improve the conversion rate to your website.and according to a study product reviews are 12-times more trusted than product descriptions come from the manufacturer.

Social influencers play an essential part to lead your product in the market happily. They have the power to lean the immense amount of audience, convince them to take action, and encourage them to perceive things the way the influencer wants to improve conversion rate.

This guideline explains marvelous about identifying the right influencers, at the right time and create a marketing campaign that leads to more traffic.

Optimize Your Website Conversion Funnel

The last and foremost important strategy is to optimize your conversion funnel. Customers are the most energetic resource that leads you with your business on the peak. So you have to pay attention to improving your conversion funnels.

Customers do not only encourage you to convert your lead into your paying customers, but they also expand your brand response through word of mouth to others. It certainly works like fuel does to the engine. Optimizing conversion funnels help you to grow more dramatically.

According to the AIDA marketing model, the conversion funnel is based on four major steps.

Awareness:  How do you create brand awareness?

Interest:   Which feature will generate interest for your audience?

Consideration:  How do you create curiosity that strikes a chord with the heart of the audience?

Decision/ Conversion:  What strategy do you need to convert them into your loyal customers?

In that way, you can improve your conversion funnel and capture the attention of your demanding buyers. Before tweaking marketing strategies, you must find out what works for you, and ones that don’t work appropriate, then you can drop it and keep going no matter what.

Final Thought

For those who are a newbie in the digital marketing world, it seems as hard to achieve, but it is not. All you need to do is to apply these strategies and try valuable tools to optimize your marketing efforts.

Compare to other digital tactics, conversion optimization is the most prominent, accessible way to increase your conversions and sales for your business. It also prevents you from spending thousands of dollars on the PPC and SEO. Periodically seek to tweak your strategy to determine what works for you and what’s not.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Top 9 Lead Generation Tips To Keep Your Sales Funnel Full

Have you ever wondered how you can make leads to your brand or product?

How does it work for you?

These are the most common questions we always get.

65% of businesses take it as their biggest marketing challenge. So how do they overcome these challenges?

Well, I’m working as a Social media manager with the brand name ContentStudio. I have been there for more than 2 years and still working.  There is a lot of new stuff to learn and experienced things in real.

Today I’m going to share my experience with you about what I have learned and wanted to help you to work more smartly and productively in 2020.

Most companies came up with the aim to generate more leads, new customers, and give solutions to customers’ pain points. But they don’t know where to begin.

For that, they need new products, strategies, tactics that help them to reach the target audience and take their brand to the one level up.

In this article, I’ve decided to give you clear lead generation tips that help you to grow your prospects in the sales pipeline. But before getting started, let’s have a quick overview of Lead and Lead Generation.

What is a Lead?

Lead is your potential customers who show you some sort of interest in your brand or product you offered in the market. Now, the next question usually asked is; how do we know the customers are interested in your product or not?

So the answer is: By providing their personal email address, phone number, or any other contact information.

What is Lead Generation?

Lead generation is the whole process to attract the leads to take the first step and convert them into your actual customers.

It seems like a piece of cake but it isn’t.

After identifying your ‘leads’, the next move is to prompt them to visit your website if they haven’t visited yet and signed up for your business.

Most marketers sent follow up confirmation emails, made cold calls,  sent newsletters, etc to make their leads stay. But keep in bear at this point, your job hasn’t done yet. You are required to come up with a variety of strategies for generating leads vigorously.

Should we consider lead generation as an essential strategy to collect leads?

In 2020, lead generation is the most crucial aspect to generate new quality leads for the business. This is something that would be easy for marketers to get hands-on.

Before the digitalization, there was a lack of mindset to create creative marketing strategies. Marketers promote their product with traditional tactics, like advertising the product on the magazine, t.v channels, etc.

Everything has its pros and cons. Nothing is perfect.

Social media channels have an unbelievable hold on our lives.  There is an immense amount of information accessible on the internet. Now, people buy a product after doing extensive research( many marketers use business VPN for fast research).

But on the other hand, competition has been toughed. Many competitors out there keeping the same product targeting the same market. Various ads are running on the social channel and people are trying hard to select the brand they need to give attention to.

No doubt, social channels create ease for the marketers to get to know the audience pain pulses, give them pain killer, and turn them into your loyal customers.

Now, it’s up to you how you convince the target audience to buy a solution, not the product and make things easy for them to digest.

So let’s discuss the lead generating tips.

PPC search advertising

Pay per click is one of the most vital strategies to grow your business. As the name indicates that you have to pay each time when your ads get clicked or the audience redirects to your website.

If you want to show your website or any ads on the top of the google results page, then you have to pay a small fee to a google search engine. PPC helps you to build brand awareness, and promote your product or brand to generate more leads.

Let’s take an example here.

We have searched for the ‘lead generation software‘. Here we see ‘Zapier ads’ having various other options like explore interaction, search app, tips, and advice, etc to give the users familiar click-through options.

The more viewers click on ads to determine their interest in your business and reach your landing page the more money you’ll have to pay to google search engine for.

PPC is a great way that helps to increase your brand visibility to the public.

Retargeting ads

Retargeting ads are the most effective tips to generate more lead. Retarget means how you can remarket your product or brand to those visitors who already visited your website.

It assists you to get more traffic to your website, increase conversion rate and brand recognition. 98% of the audience doesn’t buy a product for the first time. They do a lot of research before purchasing any commodity.

Let me show you how retargeting works:

For retargeting ads, you have to segment the audience first and pitch your product one more time, create CTAs for the right audience, at the right time, and on the right channel.

Link every offer to a dedicated post-click page

Post click page is the other most essential aspect for generating more leads. According to Marketing Sherpa, 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page.

It means when the user clicks on the PPC ad, it takes them to the landing page instead of the dedicating post-page. Navigated links can distract your potential audience’s attention and make your strategy more complicated for them.

We have an example here.

If we look into ‘Know Your Influencers’ ad, then we understand how they simply present various packages they offer to the public. When the user clicks on this ad, it will redirect to dedicate the post-click page.

So keep in mind, when you’re going to create a PPC campaign, you should have one goal. Your ads must be personalized, each element notifies the audience where they will be landed and create a relevant CTAs that convince them to buy your product or try for once.

Create offers for all stages of the buying cycle

No doubt, retargeting is the ideal approach to bring back potential audience towards your landing page, but still, there is the audience out there who won’t convert into your actual customer.

They collect information about your brand and other alternatives at the initiation stage and then make buying decisions.

So you have to create strategies for all the stages of the buying cycle. It could be an ebook, product comparison, or a free trial, etc that help them to examine your brand values and offers.

Go live on Facebook and Instagram

Well, we all know the impact of the video over the past year. People preferred more to watch a video than reading a blog post. Facebook and Instagram create paths for marketers to reach the audience, listen to them, give an answer to their questions to build brand authority.

Live streaming is the most compelling way to engage with the massive audience, educate them, and build brand awareness all across the social channel.  Social media channels are a vital source for you to have a look at your customer’s persona, target them by providing a product that solves their problem, and increases conversion to your website.

It is almost 100m users watch a video every day. Live streaming offers you new opportunities to demonstrate your product, establish a warm relationship, and provide valuable content to your audience. You also make sure that your video has a goal that should be set as SHARP: Specific, Helpful, Achievable, Relevant, and Presumptive.

Zack king is a great example that surely fits here. He has approximately 30 million audiences all around the world. He makes a video that the audience loves and influenced by his creativity.

Engage with industry influencers

Influencers have the power to prompt the public to turn into your loyal customers.

Though it’s in human nature that if we are inspired by someone for some good reason, then we would try to copy them, listen to them, or their suggestions are estimable for us.

Engaging with the influencers is another way to collect data about your niche relevant audience that helps you while retargeting them.  There isn’t a hard and fast rule that you have to engage with the celebrity or any millionaire to promote your product in front of the different eyeballs.

You can build a relationship with the industry influencers who helps you to take your brand one step up and create lead generation. This guideline helps you to identify the right influencers for your brand and receive more ROI and gain traffic.

Repurpose content to reach a wider audience

Content marketing is also another important strategy for lead generation. Creating compelling content not only drive your audience to your website but also helps you to keep your desired audience resonate with your target audience.

But on the other hand, creating highly valuable content is not as easy as you think, it takes time, hard work, and deep research.

So, you have the opportunity to find out the content that you have already produced. You should re-create the fresh content to save your time and enhance your marketing efforts. It also assists you to refine the content for your audience over time.

Let me give you some tips on how you can re-purpose content to reach a wide audience.

  1. You can turn your blog post into the podcast and webinar.
  2. You can add a slideshow, graphics, stats and etc.
  3. You can re-use your content in a video or into an e-book

I would suggest you have a look at ContentStudio’s blog. They have more quality content that helps you in all possible ways to re-create fresh content, streamline your marketing activities, and hold a pace in the market.

Participate in LinkedIn discussions

Linkedin is the most simple and influential social media tool that helps you to build brand awareness and establish relationships with other community members. To generate leads, you have to build your professional brand appearance there.

After that, the Linkedin group is another opportunity for you to introduce your business by communicating with other professionals in the same fields.

The Linkedin group is a center for the professionals having the same interest, looking for niche relevant content, answers, job and etc.

Groups don’t only consist of advertising your brand or product. In fact, it offers you to reach the desired audience with whom you can talk, share your content, experience,  or passions.

If you generously want to boost your brand presence online, then you must have to participate in the group discussion more often. There are certain rules and regulations of the group which you are obliged to follow.

We have an example of Waqar Azeem, who is the Co-Founder at ContentStudio.io.

To generate leads and traffic, you have to build your professional brand presence there and then you are good to go.

You can also use LinkedIn automation tools to make your LinkedIn lead generation process even more effective. With their help, you can send automated message flows to LinkedIn group members where you’ve built your thought leadership.

Offer a quiz or other interactive content

We have talked earlier about re-creating the fresh content form the exiting content. Creating quizzes is also one of the compelling forms of re-purposing the content to attract an audience.

Who doesn’t like a personality quiz? Are you a cheesecake or muffins lover?

Such types of quizzes habitually drag the audience’s attention. People find little time to answers these kinds of quizzes. This is the reason marketers paying attention to creating quizzes for the target audience to promote their brand.

It doesn’t only helps them to lead generation, but also gives extensive information about your audience’s interest, fears, and wants.  Quizzes also offer you to find the loopholes from your competitor strategies, fill them with the cornerstone content, and talk to them in a personalized way to make them happier clients.

Lead quizzes is an online tool that helps in creating engaging quizzes for marketers to capture leads and learn more about the audience. They have created a wonderful and simple quiz for food lovers. Have a look here.

Closing thought

The key element you have to keep in your mind is to “Understand the audience completely.”.  It creates opportunities for you to target them according to their needs and interests.

In short, you have to remember these three peaks.

1. Recreate the existing content in the form of live video, webinar, or podcast.

2. Engage with potential customers, influencers, and participate in the LinkedIn group discussions.

3. Educate the audiences in different stages,  provides various discounts, and retarget them.

You have to come up with some creative strategies that pull the audience to your landing page.  You should try these lead generation tips for your business and let me know how it works for you in the below comment section.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Digital marketing trends - Replug

Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020

Everything you do while creating a novel perspective of your online brand marketing is for the sake of attracting customers towards you and eventually turn them into paying customers. Keep reading to know the Latest Digital Marketing trends in 2020.

Just assume, your brand has launched and is running flatly way you want. You have won half of the game. But…

  1.  What’s next though?
  2. How are you going to convert leads into sales?
  3. What about your click-through rates or pay click rate?

Here Conversion comes to play a role.

Conversion marketing is an approach that helps you to draw the customers’ attention and prompt them to reach in their pockets and pay you.

So keep an eye on the conversion because it makes you spend your hard-earned cash on the online marketing, targeting audiences and increasing ROI.

So, lets cut to the chase, and let’s talk on boost conversion tips, tricks, and trends to get better web marketing outcomes, save money and time.

Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020

Automated Technology

What is Automated Technology?

Automated technology sounds like the software that assists you to do marketing activities and tasks automatically rather than manually.

Several digital marketing processes have been automated, for instance, email marketing, creating branded campaigns, sharing content on multiple social channels, and much more. Digital marketing has increased to a big ratio in 2020.

It is predicted that 80% of the advertising processes are likely to be automated and take a dramatic lead over ads. Hereby, it is vital that you are aware of the most Top Digital Marketing trends in 2020.

No doubt, automation tools enhance your workflow and create a more personal connection with cold audiences. In general, marketers do it just for the sake of efficiency and save time.

Automation Technology is one of the most trusted marketing techniques to improve user experience, streamline the workflow, earn more quality leads, and conversion to the website.

It creates ways to track the campaign’s performance, automate marketing activities, and tasks to bring the prospects towards your brand.

Admitting automation advantages and prospects of Digital marketing fields in 2020

Influencers Marketing

This is something I would love to talk about.

If you’re a newbie, then I’m sure you can guess what I’m bringing next.

An influencer is someone who has the ability to affect the audience’s decision. They are leaders of sorts, that have a dominant public impact on the market, people admire them, give more priority to their ideas and decisions.

If you genuinely want to boost conversions, then connect with influencers who share the same passion for the industry as you do. This will help you sustain a steady place in the market, build brand awareness, and get new eyeballs for your content.

Influencers assist you in building the connection with the related niche audience, disrupt your content in the area that is affected by the people, and help you to increase the ROI.

They help you get more traffic to your website and generate intrigue so they are hooked for what’s coming next.

The guideline helps you identify the right influencers for your brand and get more ROI and increase sales for your product campaigns.

Call to Action

We all love our audience; don’t we?

We want to connect with them, listen to their problems/ stories, concerns, and trying to fill the gaps they are experiencing.

Am I right?

To enhance the conversion rate of the website, you must have to design a call to action (CTA) button. CTAs are the most compelling and expressive way to drive the audience towards you.

CTAs should be distinct from one another. It should manifest the instruction being performed at the back-end.

People commonly answer to those call to actions which have a powerful, accurate, and concise button. The CTA not only generates leads but also helps to improve the SEO and UX experience. This technique is also utilized by a leading SEO company.

Let’s take an example here.

We have two CTAs with different text in a button to lead the potential audience’s attention.

The first CTA button shows “Learn more or Click now”, and the second one “Apply for the life insurance”.

Which one is more relevant and understandable?

I would surely go with the second CTA because that is more appropriate, intuitive, and relevant.

Replug is a great application that encourages you to create a catchy call to action ads to bring the audience to your landing page.

Link shortener

Have you ever felt disgusted while sharing ugly and unnecessarily long URLs on your social media channels?

Me too. Long URLs look untidy, complicated, and hard to share. Isn’t it? Plus there is the spam factor.

Link shorteners are the need of almost all businesses. A shortened link is more understandable, recognizable, seems pretty to look at, improves user experience, and makes super definite for the marketers to get.

If you desperately want to understand the success of links, determine what the audience is looking for, and find more relevant information, then Replug is one of the ideal tools.

It also aids you to create a custom URL that is more manageable to attract the audience to your landing page.

Let take an example here of Link shortener.

https://blog.contentstudio.io/how-to-use-influencer-marketing-to-promote-your-brand-using-contentstudio/

OR

https://cstu.io/influencer-marketing/

Now which one is more tidy and flexible? Second for sure.

Link shortener helps you to increase click-through rate, make redundant URLs into concise and memorable.

Here is a guideline that helps you to familiarise with the fundamental concept surrounding branded shortened links and create customized short links to enhance your business.

Compelling headline

Audiences are busy doing things on their own such as creating a list, strategies for online audience engagement, and much more. Until they find something valuable, informational, and useful from you, they don’t give you attention.

Visualize a blog post without any heading. There is no headline, not even an image or print.

Does it look complicated and tedious?

I guess, yes.

Ordinarily, the headline gives the sense of the subject to the audience, you are going to talk about.

People habitually try to avoid material that is not simple to read, or takes time to understand.

On average, 80% of people will read your headline while only 20% will read, watch, or listen to the rest.

So, here the marketer’s creativity acts as a dominant role, do you know how?

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” As John Caples said: *put a reference here*

We have learned from various writers that if you don’t begin your content with something intriguing or eye-catching, then you probably drop your audience.

If your blog post hasn’t adequate attraction, then your audiences keep on scrolling without wasting their precious time.

I have read an article earlier, and it was about social media engagement. It made me stop scrolling when I had read the headline that was” 15 Ways to Increase Social Media Engagement Quickly.”

Compelling headlines is part of creating exceptional content. It delivers a promise to prospects, that you have made in your post.

Compelling promise helps in building the relationship, band authority, and recognition. So you have to create an emotionally promise headline that draws people in.

This guideline explains Write Catchy Titles and Headlines with seven general principles.

Retargeting

Many of us sometimes got disquiet because for the first time users don’t convert into the buyers. Right?

But you must bear in mind that, 99%, don’t buy from the first visit.

Although, the question arises why is it so?

Many audiences are unfamiliar with the brand, visit your website for the first attempt, and keep touring your website before making any decision.

At this phase, you need to create a trustworthy relationship with them.

The secret for doing this is called “Retargeting”.

It is one of the complimentary digital tactics to track your visitors and create possible ways to win them back.

Let me demonstrate to you more precisely.

Retargeting is a re-engage approach with the potential audience that came across your website but didn’t perform any particular action or respond to CTAs.

Before creating CTAs, you have to find your niche audience, then segment the audience and create CTAs regarding it.  It assists you to re-connect with the audience at the right time on the right channel with the right message.

Here is an article that briefly explains how Retargeting works and creates an engaging CTAs for the retarget the potential audience to boost the conversion to your landing page.

Another great way to market your product or service is through Exhibit trailers. Create a digital marketing campaign to showcase your product on an expandable event trailer.

Video Marketing

If we talk about our life, we love to adapt things that have a positive impact either on fashion or marketing.

No doubt, content marketing is a king, but video marketing is also a  key contender in the Digital world and that is why it is, however, the most appealing Digital Marketing trend of 2020. In order to promote your product on various social media platforms, video marketing becomes essential.

What is Video Marketing?

It is an approach to promote your product or service to the audience using different social channels to gain the social audience engagement to boost the conversion towards your landing page.

Video marketing is much cost-effective if you compare it with the other marketing technique.

“Your Content” is what matters in the market to attract the audience. The more your content is simple and clear, the more opportunity you have to give a sense of authenticity.

As the audience gives more priority to a video than a written post.  It has been envisioned that 78% of people watch online videos every week and will make 80% of customers by 2020.

This blog explains to you what video marketing is and how to effectively execute while marketing your product.

Analytics over data

If you have look at the time when the technology was not as improved as it is now, then you will realize how it is intricate to interpret your marketing activities and measure the campaign’s performance.

Frequently, marketers try to come up with new strategies, marketing tactics to improve their brand visibility in front of the audience, but they didn’t grasp how these strategies work for them.

For me, that could be tiresome. Right?

Analytics has an essential position in decision making because it gives you the direction of what strategy needs to evolve or stay the same. In short, it gives you the path that leads you to success with your brand.

Analytics indicates the user demographics, social engagements against blog or content post, and track the conversion.

Various tools are used to accumulate the hidden digital data and technique that creates the opportunity for you to gather actionable insight, focus on the audience’s demands, make better decisions,  run your business smoothly and effectively.

To collect fresh insight, analytics regarding your marketing activities and Digital marketing trends 2020 then you should go with ContentStudio.

It not only helps to measure, evaluate your marketing success but also helps you to discover the loopholes, try to fill it to compete for a competitive edge, and gain more customers’ trust.

Over to you

If you think that you are out of date with your marketing tricks, then you should implement these trends in your marketing effort from now onward.

Here, you have it – a comprehensive digital marketing roadmap that will lead you to stay ahead of the competition in 2020.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Strengthen Your Social Media Presence Using Replug and ContentStudio

How to Strengthen Your Social Media Presence Using Replug and ContentStudio

58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. 🤓

Why do marketers believe in it?  Is ContentMarketing so essential for real?

If you genuinely don’t know where the content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods.  It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points.  Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing the quality content which helps them in their buying decision.

All set? 🙌

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day.  Content is King 👑 has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:

  1. Why Is Content King?
  2. How does it matter?
  3. Why content is the heart of marketing?

Content is a king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.👇

Do you know Content Marketing is the most vital aspect of the company’s reputation? 😕

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? 🤔

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate and deliver the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels.  So, what do you say? 🙂

Well, cut the crap and get into it. 👇

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? 😫

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise 😉)

And, the tool is. 🥁

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.👍

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

ContentStudio

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? 😍☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. 😳

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add into your favorite list, view their social engagement, and build the outreach strategies surrounding them. 🙌

Influencer

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.🤔

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? :relieved:🤓

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their  Call To Action.

Replug

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Increase website traffic - Replug

7 Content Marketing Techniques to Generate a Steady Stream of Web Traffic

What is Content Marketing?

Content marketing is the art of empowering your audience to make informed decisions by educating them through a steady stream of valuable, relevant, and consistent content.

Instead of pitching them your product or services directly, you create, distribute, and market useful content that your audience uses to solve their problems. This helps create a relationship of trust between the brand and the consumer.

Today, individuals, marketers, and big organizations use content marketing as a primary source of marketing medium. The reason for its popularity is simple; it works.

Because of its popularity and the ever-increasing demand of potential buyers, the content marketing industry has drastically evolved in the past 5 years. Content marketing is specifically renowned for the following traits.

  • less expensive
  • boosting sales
  • Loyal customers

For the most part, content marketing is used to draw web traffic to your money website. These visitors can then be channeled to convert them into paying customers.

But first things first. You can create such awesome content that people are drawn to your web page.

Let’s explore which content marketing techniques are the most effective when it comes to generating more web traffic.

Find the Niche market

Customer needs and wants change over time. An entrepreneur must keep an eye on the customer’s behavior.

So, the first step is to determine the audience; you need to find out the problems which keep them up at night. 51% of customers are frustrated with the brand’s approaches to counter their demands or wants.

The Enterprise should not focus only on distributing the content. They must also address the need for a particular product in the market. There are two types of audiences.

Warm audience: Who do care what you are providing to them.

Cold audience: Your content won’t matter to them.

That’s the hardest part; to target the niche audience demographically, based on different regions, and other factors. After finding the niche relevant audience, marketers build a customer profile to create a relevant, educating, and entertaining content to fascinate the attention of the public.

There are multiple tools, social platforms, and devices to accumulate incoming data about the customer’s preferences, interest, need, and more. These tools help you identify the conversion rate, audience engagement; and create marketing automation campaigns that enable marketers to compose a message to the right prospects at the right time.

Marketers can also learn the industry challenges, examine the competitor strategies, and their customers. Social platforms encourage them to follow marketing trends and implement strategies to target a broad audience in order to accomplish company goals and objectives.

Build a customer’s journey

What is the Customer’s journey?

So marketers need to concentrate on what customers think, feel, want, and create ways to grab the attention of your customers.

Marketers could collect reliable information at every stage of the customer’s journey and deploy a framework for performing marketing tactics efficiently.

They can build customers journey by presenting the most relevant or trending content to people for the purpose of spreading the awareness of the brand, product, and services

Marketers more or less come up with the same goal which is to lead sales to funnel, get profit, receive ROI, and induce the customers to give positive responses toward their products or brand.

Forrester Research analyst Lori Wisdom says:

“Buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way.”

Content should be concise, easy to consume, attractive, and engaging for the audiences. Marketers have to focus more on the quality over the quantity. Of course, it is not as simple as it seems, writing content which the audience won’t appreciate is more alike wasting a lot of time to persuade the eyeballs towards your content.

So, they need to create educational content to persuade the customers, refresh it with the time to re-evaluate the customer’s needs and wants.

Customer’s journey based on three primary steps.

  • Awareness
  • Consideration
  • Decision

content marketing - replug

Awareness

This stage is known as TOFU (top of the funnel) where you can increase the awareness of the product or service by approaching and addressing the public pain point in the content creation process, make them feel estimable, and turn your potential customers into actual buyers.

The one significant thing, every entrepreneur should keep in mind that the customers steadily looking for the product or content through they can satisfy their need or desire or get educated.

Marketers have a perfect chance to increase awareness of the brand and become recognized in the vast content marketing landscape to focus on those areas where customers spend more time and have some interest.

More often your prospects try to seek information about the brand, product attribution and find a solution to the problem that they might have. At this point, you have an opportunity to optimize the SEO for content marketing with the targeted keyword which generates more quality traffic towards your websites, brand, or company.

Marketers have the opportunity to concentrate on the steps mentioned below to engage with the customers, grab their attention, figure out their problems, and provide them with related solutions or ideas.

  • E-books
  • Infographics
  • White papers
  • Educational Content
  • Analyst Reports
  • Webcast
  • Video
  • Podcast
  • Live interaction

Consideration

Consideration is the second stage where the potential customers finally classify the solutions of their pain points and also looking for various other alternatives.

This stage is called MOFU (in the middle of the funnel) where marketers need to provide informative content that demonstrates the audience why they should prefer your product than the others in the market.

According to the Content Marketing Institute.

“The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

Marketers must try to explain the problems you address for the customers rather than pitching your product or selling through the content. Here are some MOFU tactics through which you can influence the audience to buy your product, reach them, provide the right content at the right time which supports them while making a buying decision.

Decision

In the last stage, prospects have decided which solution is the best for the problem they are struggling with.

They are doing more significant research, a comparison of the two similar products, vendors, and come to close to the final decision.

BOFU (bottom of the funnels) reinforces some offers to increase the conversion opportunities towards your brand and make them confident that they choose a right or wrong choice for their business or solution to the problem. It includes:

  • Live demo
  • Case study
  • Trail download

Build a Content Editorial Calendar

Content Editor calendar is a management tool. It helps the marketers to keep track of the content marketing activities, dates when the content will publish, and responsible team.

Content marketing is a long term approach, involves marketing tactics, produce quality content, and tweaking marketing activities over time. So it’s difficult to handle it all at the same time.

The content editor calendar gives the opportunity to drive the marketing strategy, organize, and plan the content. It keeps the team concentrated on the company’s aim, goals, and map ahead to improve the marketing results.

Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar.

If you genuinely desire to produce majestic content, then you have to select the editor calendar software which addresses the idea or framework to the marketer, the team to know about how you could reach and build a warm relationship with your audience.

Invest a small amount of money on social channels

Have you ever identified why companies need to invest in social channels?

Social media is a vast source for the enterprise to tell stories about the product or brand to fascinate the attentiveness of the public audience.

More people come up on different social platforms to engage with others, read blog posts, and collect information about their favorite brand and products or services.

Ninety-two percent (92%) of small businesses intend to raise their investment in at least one social media platform in 2018.

Social channels like Facebook, Twitter, Instagram, Pinterest have played a monolithic role in the marketer’s life. It gives strength to connect with the readers, educate and entertain them with the particular piece of content and track the social engagement and the conversion rate.

The community is Everything. They offer the marketers to build brand appearances in leaps and bounds. Now it becomes so effortless to find out the target audiences, needs, concerns, competitor strategies, and their presence in the social media world.

Paid advertisement is more cost-effective than other traditional aspects. Each social platform employs a pay per click (PPC) model which means the businessperson pays exclusively when the target audience takes a substantive action against the product or brand.

Companies are required to spend more time and a small amount of investment on these social channels to gain more leads and traffic towards your landing pages. Two million businesses today use Facebook advertising for promoting their products and services.

Below, you can see the Facebook set Ad benchmark across all industries.

Facebook advertising - Replug

Select the right tool to get valuable insights
An entrepreneur takes into consideration while planning the content creation process, that they don’t do marketing only for the purpose of advertising their product.  In fact, give rise to business analytics to grow your business smartly.

In 2019, every business tactics could automate the way you desire. The are plenty of fantastic tools that help you to automate your daily, weekly, and monthly work and track the revenue, conversion and identify the impact of different marketing strategies within less money and time.

I’ll tell you some most interesting tools which aid you to find out the statistics of your marketing campaign. You would discover it yourself which tool is more suitable for your business marketing activities.

ContentStudio

ContentStudio is one of the finest marketing tools which allows you to create a customized campaign for your product promotion using the fancy filters to refine the content and distribute to any your social media networking to create the awareness of the brand.

It also allows you to compose your schedule post and create tailored messages for the actual and potential audiences rather than spreading similar content across all the social channels.

It makes it so easy to overview all the marketing activities under the calendar and list form. You can control and manage the schedule post which you have published on your social accounts and track the due dates of the content.

Replug

Replug creates branding shortened links that give strength to your brand and expand your credibility with your custom domains.

It allows you to create a brand for your business and campaigns to promote the message about the product you have. You can add RSS feeds to your campaigns and the content from the RSS feed will be automatically pulled after every 30 minutes which you can share among your audience via your shortened Replug link.

Replug also gives the opportunity to the entrepreneur to create an eye-catching call to action to seize your audience towards your site or retarget the audience with the same content to any page on the website. It also gives strength to your email marketing campaigns and stretches your email outreach.

Branded CTA - Replug

Centralize content ideas and create a master list

Brainstorming is one of the most dominant techniques ever, to create creative content. If you use it accurately, then you’re competent to generate a more conducive idea for your blog post. It’s not about executing the ideas, in reality, it’s all about coming up with novel ideas.

It could be difficult for the content creator to write innovative content more often to hold the customer’s attention towards their landing page or blog post.

What Does Content marketing mean? Is it only a way to write a blog for receiving high ROI or producing content for your website?

The answer is NO because the purpose of creating creative content is to educate the audience in real manners.

Content defines you, it reveals the folks why are you here, what problem’s solution you have, gives them a reason to select your product over others, creates ways for the potential audiences to come and finds you.

In-depth research

If you truly aspire to be a successful content marker, then Research is one of the most crucial parts to hold the public attention span. An entrepreneur should spend some time and energy on marketing research. Albert Szent-Gyorgyi said:

Research is to see what everybody else has seen and to think what nobody else has thought.

Marketing extensive research helps you to identify the customers, their needs, build up the customer profile, and create ideal target content.

You have to select smart tools like ContentStudio which serves you to drill the trending content, news, blog post which will get some eyeballs.

The significant thing about the internet is, the marketers are competent enough to research the audience’s mindset, behavior, and preference which evolves over time like a caterpillar growing into a butterfly.

After researching, you can create a content process that explains where you need to begin to target the audience and notify the readers about the content you’re going to produce.

The marketers can use the keywords to classify the topics in which the audience has some concern. Keywords not only improve SEO, but it also enhances the efficiency of content marketing strategies.

Here we have a Case study that demonstrates how can you pick the right keywords to begin research, examines the strength of it, and find the alternative keywords to analyze the research data. And using the right rank tracking tool like Linkio for those keywords is somewhat crucial for your campaigns and online visibility.

Keep your website relevant

Finally, we have crossed the border into 2019 happily.  Now it becomes so easy to think about the web design which gives a mold to any marketing tools.

You must hear before that website is the heart of any online business. Marketing strategies have evolved and new ways have been created to do business.

A website shows how you attract, and inform the audience about the product. People take a second to make a decision, after glancing at your website.

Social media has a power that helps you to catch the audience’s attention. Marketers should heedful, that maintaining a website with the relevant information is a tough nut to crack but still possible to look closely at your audience.

The information should be updated with the time, as the customers will heed if something is out-dated. It creates the possibility to tempt the audience and stay on the website for a long period and use the vibrant colors which are aligned to your market.

Websites help you to convert the prospect into loyal customers, generate more leads, traffic, and increase the chances of social shares.

There are 6 website design tips that give you true flavor to your content creating process.

Takeaway

Content marketing has become the cornerstone of any successful marketing campaign. It is important to recognize the type of content and the nature of distribution that works best for your brand.

Research the need of your audience and tailor content around it to solve their problems. Create unique and compelling content to out-perform your competitors.

Let us know in the comment section which techniques for content marketing best align with your growth objectives.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.