When is the best day and time to send an email?
If you are a marketer and running an online business, then you are probably spending more money, resource, energy, and time on email marketing to build a connective relationship with the audience.
In 2021, attracting more customers to your website or business is not a cup of cake anymore. Why is that?
Causes, there are 4.66 billion internet users in the world who accumulate information, looking for the solution to their problems and received promotional emails. If you genuinely want to capture the audience’s attention and give a powerful brand impact on the audience’s mind, then all you need to do is to find the perfect day and time to send emails. Makes sense?
I have another intriguing question for you:
Is it important to email at a time that certainly works for your targeted audience?
Absolutely yes, It’s incredibly essential to email at the right time to the right audience, it not only influences your outcome but also sustains you to improve click-through rate, open rate, and boost your ROI.
Are you aware of email marketing challenges in 2021?
I’m sure you all do. For the past decade, people used to interact with the other business partners and team in the same office, but now we all prefer to connect through Zoom, Microsoft team, Slack, and more. Things constantly change, but it doesn’t mean email marketing lost its worth.
Even with all these fancy apps, Email marketing is still one of the best and most competent strategies to communicate with customers and others. The study forecast the number of active email users to reach 4.3 billion in 2023. So that’s means Email is not dead, it is still alive and more hard-hitting.
In this article, I’ll introduce the five most reliable studies that reveal the best time and date to email your audience after sending billions of emails. Read on and find out to make the biggest splash through it.
What’s the best day of the week and time to send emails to your audience?
The first study, conducted by Yesware, discovers hundreds of thousands of email activity over the last quarter to analyze the best timing for cold outreach, email campaigns, and follow-ups.
Yesware studying based on the replies rate they have received. According to their data, there are two best times for sending emails that are:
One best time is: 1 pm
The second one is: 11 am
They found sending emails around these frequencies increases the reply rate that assists you to prompt the potential customers into sales customers. On the other hand, the best days to send emails are:
The answer is: Monday and Tuesday
The worst day: Friday
All marketers want their audience to give some time and importance to emails, newsletter and for that, marketers have to put themselves in the audience’s shoes and select a perfect period to send an email.
There is another study of Mailerlite, as opposed to Yesware data, Mailerlite reveals Tuesday is the best day to send out the emails, but Wednesdays, Thursdays, and Fridays can also be convenient to send an email. It certainly enhances the highest open rates and click-through rates rapidly.
The Best day and time: Tuesday at 11 am
The Worst day: Saturday and Sunday
GetResponse found in its studies that Tuesday is the best day to get the most emails opened compared to any other day of the week and accomplish a click-through rate of 2.33%. The second peak day is Friday in order to attain an open rate of 20.58%.
The Best time to email for open rate: 4 am
The second-best time for click-through rate: 6 am
In another study from WordStream, they advise email marketers to avoid Monday anxiety and Friday’s itchy feet.
Because on Monday; people usually march into the office and flooded in the barrage of email, and on Friday, people are trying to wind up the thing rather than replying to emails.
So, they also found the Tuesday, Wednesday, and Thursday has traditionally favorite:
The best day and time to send email is: Thursday 8–9 am
The Worst Time to Send Emails: Tuesday & Wednesday 8–10 am
Data from Coschedule reveals Tuesday is one of the most effective days to send an email. In any case, you want to send two emails in a week, then go on Tuesday and Thursday.
The Best time to send email is: 6:00 am, 10 am, 8 pm, and 2 pm
What factors should we consider while selecting the time and data?
No doubt, sending emails at the best time is important, but there are some other factors we must have to look into it before creating an email campaign:
Understand the customer’s behavior and demographic segmentation
Knowing your audience’s behavior and demographic is the most pivotal factor in email marketing efforts. Understanding customers’ needs and wants are the effective approaches to send your email at the right to the right audience and also assists you to improve your ROI, click-through rate, and response rate.
Here we take an example:
Let’s say you have a large no of the audience doing their jobs at night like bartenders or barista, then you are more likely to send your email at night, which gets a more open rate. We have different studies that reveal sending emails at the night is not a good option to increase the click-through rate, but in this case; it is.
Identify your niche
You want to send emails to the audience, but there is the thing that holds your back is: Who is your market niche?
To answer this question, you have to find the audience’s problem, interests and what do you have for them. Let us say you are targeting B2B and B2C marketers, then weekdays are the best days to send emails for you and Tuesday is the peak day to send an email.
After identifying the niche and customer demographic segmentation the next step, you need to focus on the frequency of email and the subject line with an intriguing title. If you are looking to enhance your open rate, click-through rate, collect lead and sales then you should send one email per week, and sending one or two bulk emails a week is the ideal situation to enhance your brand visibility and improve ROI.
5 Email Marketing tools to save your time and money
Marketing trends change with time, but email marketing still has its place in the market. Choosing the right tool to send the right email is another important factor that not only affects your email marketing efforts but also assists you to grow your business smartly with the help of valuable analytics against your email campaign.
Do you need email marketing software, which is cost-effective, easy to use, time and money-saving?
We have listed the 5 most effective email software which helps you to hit the targeted mark every time.
ActiveCampaign is one of the most cost-effective and popular email marketing with over 130k customers.
It allies you to reach the target audience, captures their attention with an interesting message, builds relationships, and aids them to address solutions to their problems. It makes it easy for their customers to run email marketing campaigns. A CRM that includes email and sales automation holds all the customer details in one place. Manage the pipelines, keep transactions up to date, and follow up at the right time.
Benchmark is another fascinating email marketing tool for agencies that help to create easy professional emails rapidly to keep customers stay and engage.
It is a cost-effective tool and simplifies the assets you need so you can focus on developing connections, growing your market, and raising the bar.
It allows efficient leverage of your most valuable marketing assets, setup and customizes email without spending hours, builds stronger relationships with your contacts, gets access to a robust email marketing tool, and reaches out your goals faster.
Zoho Campaign is an email marketing platform that allows you to develop, deliver, and monitor emails using permission-based email marketing. Through a real-time analytics platform, it assists you in building a large and future client base.
It assists you in creating visually appealing emails with your brand name, automating your emails, and forming personal relationships with customized emails. It is a malleable and budget-friendly email marketing plan for marketers.
To help you deliver customized messages to your audience, Zoho Campaigns includes features such as interactive content, email surveys, and automatic list segmentation.
Sendinblue helps companies create and develop relationships by using marketing automation, email promotions, transactional communications, SMS messages, chat, CRM, Facebook ads, and retargeting ads.
It is more than just email marketing software for a marketer, offers a wide range of resources for marketing your product or service. So, no need to go anywhere; find anything relevant to digital marketing without leaving your couch.
Email marketing, SMS marketing, and live chat applications will help you reach your target audience on social media, build a good bond with your consumers by using CRM while saving time and energy with email automation.
Mailchimp is the most leading tool for bloggers and small businesses because it was one of the first major email providers to have a fully free package forever.
It let you generate emails, develop a website, register a domain, and design landing pages. It is a top-rated and well-trusted email marketing software that will assist you in growing your company by creating automated emails at critical points in the buyer journey, so you can send out welcoming emails, order confirmations abandoned cart updates, and more with ease.
Now, I’m sure you have learned how to get more traffic to your website through email marketing.
Email marketing is the cost-effective approach that takes your business to the next level and assists you to improve sales and ROI. Send an email on Tuesday at 10 am with an engaging subject line aids you to stand out in the market.
When will you send your promotional email to the audience?