Email Marketing: The Best Time And Day To Send Your emails And Make An Impact

When is the best day and time to send an email?

If you are a marketer and running an online business, then you are probably spending more money, resource, energy, and time on email marketing to build a connective relationship with the audience. 

Right?

In 2021, attracting more customers to your website or business is not a cup of cake anymore. Why is that? 

Causes, there are 4.66 billion internet users in the world who accumulate information, looking for the solution to their problems and received promotional emails. If you genuinely want to capture the audience’s attention and give a powerful brand impact on the audience’s mind, then all you need to do is to find the perfect day and time to send emails. Makes sense?

I have another intriguing question for you: 

Is it important to email at a time that certainly works for your targeted audience?

Absolutely yes, It’s incredibly essential to email at the right time to the right audience, it not only influences your outcome but also sustains you to improve click-through rate, open rate, and boost your ROI.

Are you aware of email marketing challenges in 2021?

I’m sure you all do. For the past decade, people used to interact with the other business partners and team in the same office, but now we all prefer to connect through Zoom, Microsoft team, Slack, and more. Things constantly change, but it doesn’t mean email marketing lost its worth. 

Even with all these fancy apps, Email marketing is still one of the best and most competent strategies to communicate with customers and others. The study forecast the number of active email users to reach 4.3 billion in 2023. So that’s means Email is not dead, it is still alive and more hard-hitting.

In this article, I’ll introduce the five most reliable studies that reveal the best time and date to email your audience after sending billions of emails. Read on and find out to make the biggest splash through it. 

What’s the best day of the week and time to send emails to your audience?

Yesware

The first study, conducted by Yesware, discovers hundreds of thousands of email activity over the last quarter to analyze the best timing for cold outreach, email campaigns, and follow-ups.

Yesware studying based on the replies rate they have received. According to their data, there are two best times for sending emails that are:

One best time is: 1 pm

The second one is: 11 am

Yesware

They found sending emails around these frequencies increases the reply rate that assists you to prompt the potential customers into sales customers. On the other hand, the best days to send emails are:

The answer is: Monday and Tuesday

The worst day: Friday

All marketers want their audience to give some time and importance to emails, newsletter and for that, marketers have to put themselves in the audience’s shoes and select a perfect period to send an email.

Mailerlite

There is another study of Mailerlite, as opposed to Yesware data, Mailerlite reveals Tuesday is the best day to send out the emails, but Wednesdays, Thursdays, and Fridays can also be convenient to send an email. It certainly enhances the highest open rates and click-through rates rapidly.

The Best day and time: Tuesday at 11 am

The Worst day: Saturday and Sunday

Mailerlite

GetResponse

GetResponse found in its studies that Tuesday is the best day to get the most emails opened compared to any other day of the week and accomplish a click-through rate of 2.33%. The second peak day is Friday in order to attain an open rate of 20.58%. 

The Best time to email for open rate: 4 am 

The second-best time for click-through rate: 6 am

GetResponse

WordStream

In another study from WordStream, they advise email marketers to avoid Monday anxiety and Friday’s itchy feet.

Because on Monday; people usually march into the office and flooded in the barrage of email, and on Friday, people are trying to wind up the thing rather than replying to emails.

So, they also found the Tuesday, Wednesday, and Thursday has traditionally favorite:

The best day and time to send email is: Thursday 8–9 am

The Worst Time to Send Emails: Tuesday & Wednesday 8–10 am

WordStream

Coschedule

Data from Coschedule reveals Tuesday is one of the most effective days to send an email. In any case, you want to send two emails in a week, then go on Tuesday and Thursday.

coschedule

The Best time to send email is: 6:00 am, 10 am, 8 pm, and 2 pm

coschedule

What factors should we consider while selecting the time and data?

No doubt, sending emails at the best time is important, but there are some other factors we must have to look into it before creating an email campaign:

Understand the customer’s behavior and demographic segmentation

Knowing your audience’s behavior and demographic is the most pivotal factor in email marketing efforts. Understanding customers’ needs and wants are the effective approaches to send your email at the right to the right audience and also assists you to improve your ROI, click-through rate, and response rate. 

Here we take an example:

Let’s say you have a large no of the audience doing their jobs at night like bartenders or barista, then you are more likely to send your email at night, which gets a more open rate. We have different studies that reveal sending emails at the night is not a good option to increase the click-through rate, but in this case; it is. 

Identify your niche

You want to send emails to the audience, but there is the thing that holds your back is: Who is your market niche? 

To answer this question, you have to find the audience’s problem, interests and what do you have for them. Let us say you are targeting B2B and B2C marketers, then weekdays are the best days to send emails for you and Tuesday is the peak day to send an email.

Frequency Emails

After identifying the niche and customer demographic segmentation the next step, you need to focus on the frequency of email and the subject line with an intriguing title. If you are looking to enhance your open rate, click-through rate, collect lead and sales then you should send one email per week, and sending one or two bulk emails a week is the ideal situation to enhance your brand visibility and improve ROI. 

5 Email Marketing tools to save your time and money

Marketing trends change with time, but email marketing still has its place in the market. Choosing the right tool to send the right email is another important factor that not only affects your email marketing efforts but also assists you to grow your business smartly with the help of valuable analytics against your email campaign.

Do you need email marketing software, which is cost-effective, easy to use, time and money-saving? 

We have listed the 5 most effective email software which helps you to hit the targeted mark every time.

ActiveCampaign

ActiveCampaign is one of the most cost-effective and popular email marketing with over 130k customers. 

It allies you to reach the target audience, captures their attention with an interesting message, builds relationships, and aids them to address solutions to their problems. It makes it easy for their customers to run email marketing campaigns. A CRM that includes email and sales automation holds all the customer details in one place. Manage the pipelines, keep transactions up to date, and follow up at the right time.

ActiveCampaign

Benchmark

Benchmark is another fascinating email marketing tool for agencies that help to create easy professional emails rapidly to keep customers stay and engage. 

It is a cost-effective tool and simplifies the assets you need so you can focus on developing connections, growing your market, and raising the bar.

It allows efficient leverage of your most valuable marketing assets, setup and customizes email without spending hours, builds stronger relationships with your contacts, gets access to a robust email marketing tool, and reaches out your goals faster.

Benchmark i

Zoho Campaign

Zoho Campaign is an email marketing platform that allows you to develop, deliver, and monitor emails using permission-based email marketing. Through a real-time analytics platform, it assists you in building a large and future client base. 

It assists you in creating visually appealing emails with your brand name, automating your emails, and forming personal relationships with customized emails. It is a malleable and budget-friendly email marketing plan for marketers.

To help you deliver customized messages to your audience, Zoho Campaigns includes features such as interactive content, email surveys, and automatic list segmentation.

Zoho Campaign

Sendinblue

Sendinblue helps companies create and develop relationships by using marketing automation, email promotions, transactional communications, SMS messages, chat, CRM, Facebook ads, and retargeting ads.

It is more than just email marketing software for a marketer, offers a wide range of resources for marketing your product or service. So, no need to go anywhere; find anything relevant to digital marketing without leaving your couch.

Email marketing, SMS marketing, and live chat applications will help you reach your target audience on social media, build a good bond with your consumers by using CRM while saving time and energy with email automation.

Sendinblue

Mailchimp

Mailchimp is the most leading tool for bloggers and small businesses because it was one of the first major email providers to have a fully free package forever. 

It let you generate emails, develop a website, register a domain, and design landing pages. It is a top-rated and well-trusted email marketing software that will assist you in growing your company by creating automated emails at critical points in the buyer journey, so you can send out welcoming emails, order confirmations abandoned cart updates, and more with ease.

Mailchimp

Conclusion

Now, I’m sure you have learned how to get more traffic to your website through email marketing.

Email marketing is the cost-effective approach that takes your business to the next level and assists you to improve sales and ROI. Send an email on Tuesday at 10 am with an engaging subject line aids you to stand out in the market.

When will you send your promotional email to the audience?

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Use Branded URL Shortener For Brand Awareness

How to Use Branded URL Shortener For Brand Awareness

Do you ever wonder why 77% of B2B marketers agree that building brand awareness is crucial to their company’s success and growth?

Increasing your brand awareness has always been a challenging task. To grow your business, you need a set of strategies that you can implement and enhance your brand visibility. One of the best strategies for the marketers is using Branded URL Shortener, which can help you increase:

  • Brand Awareness
  • Conversions
  • Revenue

In this article, you are going to learn about how early-stage startups, businesses, and influencers are using Branded CTAs, URL Shorteners, and Bio links to enhance their brand recognition.

What is Branded CTA?

Branded call-to-action is a bridge between marketing and sales. Everything that you have done for your marketing campaign to convert a potential customer to become a paying customer depends on this key factor: Call-to-action.

Here we take an example of AdEspresso is using a clear and concise call-to-action for their banner advertisement on their blog. “Start Your Free Trial Now!” is the first thing when you look at it.

While using the call-to-action, make sure to use the CTA button color that stands out against the background color. Colors like Green, Blue, Red, Yellow, or Orange are used widely.

Let’s take a look at another example which is a summit paid advertisement from Animoto using a call-to-action along with a branded URL.

The third example for the branded CTA is from Replug which can be used to add the branded CTA to any link that you are sharing to your social media channels.

Imagine having your content shared on social channels showing the branded CTA to any visitors who clicked on this link.

What is a branded link?

Branded links are simply a short form of URL. You can easily make it memorable and share it with your audience on social media channels.

Taking an example of a branded link, the long URL is:

And after applying the branded URL shortener, it could turn into something like this:

Branded links are made up of 3 components:

ContentStudio.io-growth-plan

Domain: Your unique brand name. e.g. cstu (a shorter version) for the ContentStudio

TLD: What you are using for. e.g. news, link, bio, etc.

URL Slug: Your unique keywords that represent your link, e.g. webinar, sales-tips, content-marketing-hacks

Why use Shorten Links in the First Place?

You probably ponder, why do I need a Branded URL shortener?

Although, I can share all of my links directly to my social media channels, then why?

Well, we got you here. So, here are few other benefits that you can reap while using a branded URL shortener:

  • You can add call-to-action to your shared links. If you are sharing someone else content with your social channels to become an authority, you can get extra traffic from your shared links.
  • Start collecting leads from your shared links.
  • Using Retargeting pixels, you can easily create a custom audience and then later convert them into paying customers using retargeting ads.
  • Track links. Especially, if you are running Facebook or Google Ads, you can measure your marketing campaign efforts using link attributes.
  • That’s not all it, there is much more that you can do by using a Branded URL shortener such as inserting UTM parameters, Changing destination URL depending on the country/region from your traffic is coming, tracking affiliate commissions.

Now, you might think, how can I create branded links for my business. That’s where Replug comes in.

How to create branded CTAs, and Branded Links using Replug

Replug – Get extra traffic from your shared links. Exciting to know?

Yes, that’s right. Replug allows you to create the branded CTAs and branded links you can use to get extra traffic from your shared links.

To get started with Replug, you need its account in the first place. You can sign up for the 14-day free trial (no credit card required).

What is a Brand in Replug?

Before we jump into creating a brand, first you need to understand what exactly is Brand.

A Brand can be your website or business under which you can create different campaigns and links. In a nutshell, a brand is a unique identity for your business.

Brands in Replug help you in managing distinct entities separately instead of jumbling all the links and campaigns in one place. 

Creating a Brand

Once you are logged into Replug, you need to create a brand and add the required information there. Here are the following steps that help you in creating a brand. 

Creating a Brand

What is a Campaign in Replug?

A campaign with Replug means that all the features with Replug can be applied on the links through the campaign settings. 

A campaign is created against a Brand and all the links are created against a campaign. This means that all the settings applied on the Brand and Campaigns reflect on the links and how they perform. 

The campaign settings with Replug include options like setting up CTA’s, third-party custom widgets, and retargeting pixels with Link shortening being a default feature with us. 

Creating a campaign

After creating a brand successfully, you need to move to the next step which is to ‘Create a new Campaign’. From there, you can choose any campaign type as per your strategy for that particular Brand. Follow the steps to create your first campaign:

Creating a campaign

How to create a perfect CTA in Replug 

Once you are done choosing the campaign features to include in your current campaign, set up CTA if you chose that in the previous step. 

Setting up a CTA is simple. You have to choose from a few options as shown below. You can choose a type from Button, Link, and a Form.

  1. Show as a Button: If you want the Call-to-Action to appear as a button.
  2. Show as a link: If you want the button to appear as a link.
  3. Show the Opt-In Form to collect leads: If you want to generate leads through your shared CTA’s choose the form option as shown in the screen-shot below.

Once you choose from any of the CTA Types, click the themes option to select any theme for the CTA from the drop-down list.
You have 6 theme options to choose from for your CTA. This relates to the appearance of the CTA over links that you share.

  • Social (Classic)
  • Social (Modern)
  • Banner
  • Exit Intent.
  • Pop-up
  • Scroll Box

Creating catchy CTAs

Once we are done with the theme and type of CTA based on our audience, we create content for the CTA as shown in the screenshot.

There are no limits to your creativity here, as you can create catchy Call-to-actions.

Why are Aesthetics Important?

You can always provide a better view of the CTA to your audience. You can contrast or match CTA with the content that you will share upon which this CTA will be visible. 

Choose the colors for Background, text, button, and button text. You can also set the position of the CTA to bottom-right or bottom-left. 

Turn on or off the pop-up sound. 

What are Branded Links and how to create them through Replug?

Once we have set up the campaign types and nature, we configure the links. It means that we enter the long URL to Brand or want to shorten it. 

Branded links with Replug have all the features and settings about links. 

Once you try to create new links, you choose the campaign against which you want to create shortened URLs. 

Afterward, you can enter the long URL that you want to shorten.

Once done, simply click on Save Link or choose from more options to configure short links according to your needs and the type of audience you are targeting. 

The few options to further configure your links are mentioned below. 

  1. Password Protected: If you want a few selected people coming across a deal, you can always password-protect that link.
  2. Link Expiry: If your campaigns are time-bounded in nature, you can always set an expiry date for your link. Your link will get invalid after that date and time.
  3. Customize Link Preview: Choose how to show the link as a post for your audience to engage more through Social Media.
  4. Customize Favicon: Just upload an image of 19x 19 pixels and the favicon of your choice is there. This increases the possibility of more conversions through CTA clicks. 

How you can use Bio-Links for your Social Profiles

Most Social networks allow you to share information and links about your business or passion which redirect your audience to your sales or landing pages. For example, you can add necessary and relevant information on the ‘About section’ with Facebook. However, with Instagram and Twitter, this is not possible as these platforms do not allow you to create or set clickable links inside the platform anywhere. 

Currently, Instagram has an option to enter a single link to your Bio and Website. “The link in bio” means the clickable URL appearing in your Instagram profile description, which provides essential information about your business and your products.

You only get ONE link on Instagram, so why not make it count by creating your page for your Instagram bio. Think of it as a landing page to direct your Instagram traffic to your prized content. These buttons link to your most requested posts, recent content, email sign-up, shoppable content, shortcuts to top hits, and more! 

A few ways to use your link in bio include: 

  • Promote a sale or upcoming discount. 
  • Draw attention to a product launch. 
  • Send people to a landing page or lead magnet. 
  • Give additional information about yourself through an “about” page. 
  • Link to your most popular product. 
  • Invite people to get involved with a competition or giveaway. 
  • Send people to a popular blog post.  


Bio Links is one of the most effective features every marketer dream of. Do you know how it works in Replug? 

Replug introduces the powerful feature named Bio links. It assists you to create a well-designed landing page or build a presence on the various social media channels in order to entertain your audience and convert them into your paying customers in all possible ways.

Replug makes it so easy for you to hold all social media links in one customized page, let the audience select their favorite social channel where they can access whatever they want, and drive more traffic towards your web page.
Here is the detailed guideline which aids you to set it up and learn how will it benefit your business.

Bio Links From Replug:Create a Stronger Marketing Impact while Social Sharing:

Measuring your branded links performance

Measuring branded link performance is the most necessary action of every marketer to understand how its brand strategy working.

We all know Brand is everything. It’s an opportunity for a marketer to remove doubt from the minds of the worried customer and answer their biggest concerns head-on to stand out in the market.

Measuring your brand link performance is not about collecting likes, comments, and leads to your website. In reality, it’s about understanding your audience’s pain points, the reasons they buy your product, create ways to blow people away with your usefulness, and make buying decisions.

For all this, you need an appropriate and powerful tool which is Replug.

Replug is an all-in-one solution for short branded link management. It helps you to create a unique brand with exclusive links to enhance your digital presence, create a different campaign for better conversion, and add a team member to monitor for managing each brand activity effectively.

It empowers you to make a better decision by analyzing your brand marketing strategies. You can also track engagement matrices against the content you share on your social media channels, measure KPIs such as click performance, conversion, visitors by country, visitors by source, and much more to build brand visibility and authority in front of the huge pool of audience.

Sharing content with your audience using branded links via ContentStudio

Sharing branded content is a great way to humanize your brand and engage with the potential audience. It helps you to lead nurturing and present your brand the way it will impress the audience’s mind that prompts them to convert to your paying customer. 

Having a brand with well-research and defined content can bring your company more leads and enhance your company’s growth. 


Now, take a deep breath and tackle with the right content, at the right time with the help of an appropriate tool. Therefore, sharing branded content is an art, but how you present it to your audience and convert them into your sales is logical. 

Here we take an instance of ContentStudio that makes it easier for you to work on your branded strategies in diverse ways which you’ve never done before. ContentStudio is a social media management tool that aids you to manage your social media channel wherever and have a dashboard where you can examine your entire social media presence under a single shelter.

Replug has been integrated with the ContentStudio. Now you can share branded content with your audience over your favorite social media channel, improve your brand perceptibility by creating sort branded links, and add appealing CTA to attract more customers’ attention to your website. 

All you need to do is to discover engaging content, share it on social media channels, change variation and add hashtags if you want to, add Replug CTA and you are good to go, Here you have a quick view of it. 

Final Thought

Branded URL is something more user-friendly and inspires the audience. It aids you to develop a connective relationship with the customers, build brand authority, get more clicks, and attention from the audience on your shared content.

By using the right tool like Replug that assists you to find a key piece to get quality traffic to your website,  which you can’t afford to miss out on.

 

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How To Optimize Your Retargeting Efforts To Win Back Online Customers

Ready to re-target the potential audience and boost conversion rate to the next level?

Awesome.

I’m going to tell you what is Retargeting, how it works, and how you can find the retargeting pixel from different social media channels. I’m sure you all know how important it is for marketers to drive the potential audiences to your website to lead conversion and increase sales.

So, according to the study, 97% of customers visit the website for the first time but won’t purchase anything. So here we take an example. Let’s say you are running an e-commerce store, offers various sorts of products to the audience.

The question arises here:

  1. How do you create awareness about your product to the audience?
  2. How can you interpret the audience’s pain point?
  3. What solution do you have for the customer’s pain pulses?

The answer is: through ‘ADVERTISING

Advertising is one of the most significant factors to grow brand awareness and drive customers to your website. There is the possibility that visitors come and leave without purchasing, or they get distracted while purchasing and leave the website.

At that moment, retargeting plays an essential role to get them back to your website.

What does Re-target mean in marketing?

Retargeting allows the marketers to remind visitors of your product, which they left without purchasing by showing various relevant ads on the websites they visit. No wonder people visited multiple websites to find a solution to the problem or challenge they’re facing and make a buying decision.

If you want to convert a stranger into a customer, then you have to create a friendly relationship and provide many reasons to try it. Retargeting helps you to build brand visibility all around and reach the audience who lost interest in your product. It’s also a great cost-effective strategy than other types of advertising.

Now, we are going to talk about:

How Retargeting works?

Retargeting works by using ‘cookies. It is a tiny piece of data stored as a text file on the web browser. The cookie helps the marketers to keep track of the customers who visited the website without performing a certain action.

Do you wonder how cookies really work?

Let me explain it to you with an example. A user visited your website there is a cookie that has stores in the user’s web browser. Now, your ads will show to the user while reading a novel, listening to songs, playing games, or whatever, your ads will show up, again and again, that will remind him about your products, features, announcements, and what special do you have for them that can’t be resistible to get back to you and make purchases.

By showing relevant ads to the target customers helps you to build brand awareness and increase your conversion.

Methods to collect data for your retargeting campaigns

There are two basic methods of retargeting: Pixel-based and List-based. These methods differ slightly from each other. Each method has its uniqueness regarding the campaign goals.

Pixel Based Retargeting

Pixel-based retargeting is the method where you can show your ads to the customers who visited for the first time.

You will add JavaScript (pixel) on your landing page or website. After that when someone visited your website, it will automatically place on their browsers. If he leaves your website without purchasing and searches the other web browser, then cookies inform the retargeting platforms to serve specific ads based on the particular pages the customer visited on your website.

List-based Retargeting

List-based retargeting is another method where you can show your ads to those visitors who shared their email, contact numbers and reveal some sort of interest in your product.

List-based targeting is much easier than pixel-based retargeting. All you have to do is to recreate the ads that give a dominant image of your brand in your audience’s mind and will convert them into your customers.

Retargeting Campaign Goals 

There are two major goals for the retargeting campaign. It is an opportunity for you to eliminate doubt from the minds of the worried customer and answer their most significant concerns head-on.

  1. Awareness: This campaign is an effective approach that helps you to re-create the ads which you want to show your targeted audience and give awareness of your product’s features.
  2. Conversion: This campaign helped you somehow. Maybe a visitor gave you an email or contact number. In this approach, you have to prompt them to sign up for your product.

In this guideline, there are 3 essential hacks of the content funnel conversion journey through which a prospect goes through to convert.

How to set up pixels for social channels?

Facebook Pixel ID

Before talking about where to find Facebook pixel. Do you know what Facebook pixel means?

Facebook pixel is a piece of code or analytic tool that enables you to measure and track the effectiveness of your Facebook ads. By adding a tiny piece of code into your website helps you to learn more about the visitor’s actions they have performed after seeing your ads.

We are going to discuss how to create a Facebook pixel. So here’s how you do it:

  • First thing first, log in to your Facebook account.
  • You can locate your Pixel ID for your Facebook account by going to Settings > Advertising on Facebook > Ads.

  • Once you click on Advertising on Facebook, it will take you to the next page where you need to hover to the Ads section, In the Ads section, you need to click “Go to Ads Manager”. Click “Pixels” to locate your ID.

  • Once you locate your list of pixels, you will locate your ID on the left top with your pixel name.


That’s all you need to do.

Twitter Pixel ID

  • Log in to your Business Twitter accounts.
  • Go to the menu, click on the More, and select Analytics.

  • On the next window, click More on the navigation bar and select the Conversion tracking from the drop-down menu.
  • Your Pixel/Tag ID will right underneath your event name. Click on the View Code.

  • You can also view code that is pretty similar to the pixel script you have on a Facebook account, you can only have one Tag ID and Code for each Twitter account just like Facebook. Copy your Code Snippet.

 LinkedIn Pixel ID

  • Sign into the Linkedin Ads Manager. Once you are there, click on the Insight Tag.

  • Right after clicking on it, you will see the Javascript code. You only need to select the Partner ID.


 Google AdWords Pixel ID

  • Sign in to the Google AdWords. Open the Tools, Bills, and Settings navigation bar and select Audience Manager.

Click on the Settings Icon and select Audience Manager.

  • In case, if you have not set up any Audience source, you will see the below screen. Click on the “SET UP TAG” to create your first tag.

  • Once you have created the tab, you will see the option below.

  • Scroll down and open up the drop-down for AdWords Tag setup Instruction and tag code.
  • Within the Global site tag, you will see your Pixel ID in three places. Copy just the numeric value (NOT “AW-”) and paste that ID directly into Replug.

  • You will also see the option at the bottom of the page “Use Tag Manager“, click on it and it will show you the Tag ID.

How to set up Pixel ID on Replug for effecting Retargeting

Replug is one of the most powerful link management tools that encourages you to drive quality traffic back to your site or collect quality leads by adding your own branded message to any page on the web.

You can also promote your product, service, event, or anything by embedding a branded call-to-action to any link you share online. This allows you to create branded shortened links with your custom domain and get more returns on your shared links.

How to get started with Replug:

  • Login to your Replug.io account.
  • Hover over-Manage and select Campaign from the drop-down menu.
  • Create a New Campaign.
  • On the next screen, you can also select your existing brand if you want to or create a new one.
  • Going ahead, you need to create a campaign type that includes Campaign Name, Custom Domain, select Retargeting pixel as a campaign type, create a CTA, and click on the Next button.
  • Select a CTA type, write a CTA message and click Next.

Now, add your retargeting code. This section requires you to select your social network, give a script name, paste your Facebook pixel ID and click on Add button.

 
P.S: I will add Facebook Retargeting Pixel ID as an example. If you’d prefer to add some other social channel pixel id at that point proceed. The steps are the equivalent of including Retargeting pixel on Replug.

  • Save the Retargeting code, and you are good to go.

Track your campaign to promote your brand and collect quality leads

Replug permits you to examine your retargeting campaign to grab the customer’s attention and turn them into your actual customers. They have a powerful analytic feature that encourages you to track the performance of each campaign with comprehensive insights. You can further hunt the clicks you have collected on your campaign, unique clicks, visitors, and conversion rate.

Replug analytics make your life much easier than ever. It urges you to find out the result and determine which channels you need to invest money, time, and energy in. Trace the visitors and their location to learn the type of content people more promoted and re-target them with the relevant ads on the particular social media channel.

So, with future ado, I’m going to list down the splendid retargeting tools to re-engage with your potential customers and prompt them to get back to your website.

Retargeting Tools

Replug

Do you want to increase your website traffic and build brand recognition over social media channels?

If yes, then Replug is certainly for you. Replug is the URL and link tracking tool that lets you create short branded links, share them wherever you want and collect leads at the same time, and drive traffic to your landing page. It encourages you to enhance brand visibility, trust by creating shortener links and promote your products and services by embedding an eye-catching call to action.

Criteo

Criteo is a personalized retargeting company that serves the most relevant ads to the internet retailer in real-time. It aims is to get back the potential visitors who visited for the first time and didn’t perform any action.

With their comprehensive suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to drag the audience to the website.

It sustains its customers to build brand awareness, create relevant ads that grab the attention of the customer towards the product, and get people to think of your product and services.

Perfect Audience

Perfect audience is another classic retargeting tool that helps you to recapture your lost visitor, email subscribers, and followers on your website. It also assists you to bring all your retargeting advertising together into one powerful application.

Perfect Audience raises an appropriate user-list for you to re-target. It is all one solution for marketers to re-target the desire audience and facilitates the segmentation of visitors based on different user behavior rules.

Google AdWords

Google ads is another finest advertising platform introduced by Google. It makes it easier for their clients to cater to each of your customers on any scale.

It permits you to create brief ads about product listing, videos and show them to your potential customer all over the internet. You can also place your product ads on the Google search engine, non-search engine, mobile phone, etc.

AdRoll

AdRoll is one of the most powerful Al-driven marketing software in the market and has hundreds of thousands of happy clients.

AdRoll helps its clients to reach your target audience at a pivotal moment
and re-target them at the right time on the relevant social channel and build a friendly relationship with them.

It makes it simple to digest and consider for the audience. You can get valuable insights against each campaign, measure the marketing efforts and act according to it. It also encourages to convert abandoned carts into checkouts, turn bounces into buyers and boost brand awareness.

Wrapping up:

Retargeting is a powerful way to re-engage the potential audience by showing various ads on multiple social media channels. It helps you to lead the way, capture more lead, enhance conversion and stand out in the market.

After collecting the information about your audience, measure your campaign goals, select a powerful tool like Replug and create your first campaign and track your campaign result, boost return visits and increase your sales.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

7 Powerful Ways to Boost Your Website Traffic Through Social Media

7 Powerful Ways to Boost Your Website Traffic Through Social Media

Garnering traffic to your website, regardless of the niche, is always an uphill battle. And whether social media has an impact on your SEO is up for debate, one thing’s for sure ― social media can be a major source of referral traffic to your website.

In fact, social media users have grown by over 10% in the past year, taking the global total to nearly 4 billion, or more than half the world’s population. Clearly, it doesn’t lack the potential to explosively boost your website traffic.

Now, whether you’re posting on social media to earn more readers for your business blog, to get your followers to check out a newly launched product, or win sign-ups for your newsletter, your goal is to get people to engage with your content and visit your website.

However, getting people off the social platform and on to your website can be a tall order, with your audience being constantly flooded with endless other engaging posts in their feed.

So, here are seven powerful ways to help you capture your audience’s attention and make them click through to your website.

1. Determine the Right Social Media Channels

Your very first step is to do your homework about your target audience ― on which platforms do they spend most of their time and what kind of content do they engage with the most.

There’s no need for you to be active on every channel. For example, if you wish to drive traffic to a food review blog, investing all your efforts in posting quality content on Instagram, Facebook, and Twitter will likely fill the bill. Conversely, if you wish to drive traffic to your B2B SaaS blog, focusing on LinkedIn and Twitter makes more sense.

The last thing you want is to waste your efforts by focusing on the wrong channels where you’ll find little-to-no engagement and thus, a negligible bump in traffic at best.

So, if you have a customer base, ask them what social networks they prefer or use the most. Analyze your top competitors’ strategy. Which platforms are your competitors leveraging? Rather than guessing, use data to determine the right channels for successful social media marketing.

2. Craft Persuasive Titles for Your Social Posts

Headlines can make or break your click-through rate. Whether you’re posting an Instagram story or sharing a quick tweet, always keep in mind the three C’s of great social copy: creative, concise, and conversational.

The title of your post is your audience’s first taste of the actual content, so don’t shoo them away with an unexciting or “clickbaity” title.

While it’s a good idea to keep the headline as crisp as you can, crafting a narrative title typically boosts click-through rates. You can include a couple of benefits of clicking-through to your website, some surprising statistics, or an intriguing question the answer to which they’ll find by clicking on your link.

For instance, if you’re posting an article titled “How to Improve Your Customer Retention”, instead of copy-pasting the same title in your tweet, write something like “Want to build long-lasting relationships with your customers? Here are five battle-tested customer retention strategies!”. Clearly, the latter one invites more traffic as it’s conversational and leads with a gripping question.

3. Go All Out With Visual Content

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, effective social media marketing is all about posting visually stunning content ― high-res photos, illustrations, infographics, GIFs, and videos ― consistently.

You may not think of Twitter as a visual-first platform, but Twitter’s internal data shows people are three times more likely to engage with tweets that include visual content.

 Go All Out With Visual Content

Source: HubSpot

Modern social media users prefer and can’t get enough visual content. Even if you’re not redirecting followers to mouth-watering pizzas or ravishing undergarments on your website, uploading high-quality images with a caption is always better than plain text.

In short, if your content doesn’t catch your audience’s eye, they won’t bother to stop scrolling and click through to your website. So, strive to post striking visuals that people can’t help but pay attention to.

Also, don’t use images that are clearly free stock photos. Create original high-quality visuals or if you’ve transitioned to a remote working company (thanks to the pandemic), then hire a remote designer to help you create visually appealing social content ― don’t cut corners when it comes to quality and originality.

4. Use Custom Branded Links

Your website’s URL you link to can often be long and convoluted, making it visually uninviting for your followers. To make your links more inviting and clickable, customize them to make them shorter and also branded.

That is, use a custom URL shortener to create short links (an abbreviated version of the page domain) as it’s an excellent way to keep your branding consistent, boost link trust, and consequently, increase click-throughs and website traffic.

What’s more, a shorter link takes up fewer characters in tweets (where you’re limited to 280 characters), leaving you with more room to craft persuasive titles and exciting captions.

5. Have a Clear Call to Action

What do you want your followers to do when they stop scrolling to check out your post? Make it clear as to what action you want them to take.

If you want them to check out your latest product catalog, tell them that with a direct phrase like “check out our latest fall collection”, and include a link to your catalog page.

Likewise, if you want your audience’s opinion on something, just ask them to drop a quick comment. In essence, a clear call to action (CTA) is a tried-and-true way to boost content engagement and drive click-throughs to your website.

6. Post at the Right Times of the Day

Once you have great content to post, it makes sense to determine the ideal time to pull the trigger. After all, what’s the point of great content if your followers aren’t around to see it?

Sure, you’ll get some impressions and click-throughs if you post without thinking about the time, but that’s not how you’ll extract the most juice out of every post.

Timing your posts on social media does have an impact on the traffic you generate, and you must try to get your message across when the bulk of your audience is active.

Source: TrackMaven

To work out the best times to post on each channel, start by looking at what times and days you get the most engagement presently.

For Twitter, head over to ‘Twitter Analytics’ and sort by ‘Top Tweets’ to determine your best-performing tweets. Analyze the time and days when you get the most engagement. Use a free tool like Followerwonk to quickly figure out what time of day your audience is most active.

Likewise, for Facebook, head over to the ‘Insights’ tab to understand when you get the most reach and likes. It’s also a good idea to run some tests to see when your audience is most engaged and likely to click through to your website. Once you find a pattern, schedule your content accordingly on each channel.

Moreover, by sharing your content multiple times across each platform, you allow each post to get the maximum possible engagement from your audience. So feel free to post the same link twice or thrice, spacing the posts apart a week or two.

However, don’t risk annoying your audience by posting too frequently, or by posting the same piece of content more than thrice.

7. Deliver What You Promised

Finally, don’t let your audience down when they land on your website. Your post ― with its compelling title, stunning visuals, and inviting CTA ― should lead your followers to a landing page on your website that truly delivers on your post’s promise.

For example, if you share a link to your blog post on Facebook that’s captioned “How to bake an eggless dutch truffle in less than 60 minutes”, then your followers should be able to do that once they click-through to your website and read the post.

Because if you don’t deliver on your promise, you can’t expect people to trust your brand and click-through to your website again. So, make sure to meet your audience’s expectations with quality content that leaves them satisfied and helps you achieve your marketing goals.

To conclude, all the seven ways outlined above have the overarching theme of building trust and adding value to your followers’ social media experience. The more effectively you get it in front of your audience’s eyes (with stellar visuals, branded links, etc.), the more credible you’ll appear, which, in turn, will result in more click-throughs to your website.

About The Author –

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Tips-and-Tricks-From-Some-of-the-Best-Personal-Brands-Around.

Tips and Tricks From Some of the Best Personal Brands Around

We’ve all done a google search on our names at some point. And for most of us, our Facebook profile or LinkedIn handle pops up first. Yet, for those who want to build a personal brand, this is not enough.

Bloggers, YouTubers, photographers, or budding businesses often turn to personal branding strategies. The more people recognize you, the stronger your brand value. If you are someone who wants to shine out from the crowd, then these tips and tricks might help. 

What is personal branding?
Source: Freepik 

What is Personal Branding? 

Building a personal brand is as essential as your company’s reputation. Marketing is no longer a detached, depersonalized space. The modern-day customers prefer a one-on-one experience instead. 

The market is a social space where buyers and sellers interact. Business, in its very essence, depends on building human connections with people. And your customers are the best brand ambassadors you can get!

With personal brand building, you give your customers a glimpse of your personality. It is more than a mere extension of the business brand. With a personal brand, you try to change the public perception. It puts you in a position of authority. 

Personal brand building and profit

Most B-schools have a section on individual brand building. Here, the students learn all about personal branding and how to market themself. 

As a marketing student, you often get to dapple with research tools as well. The most popular of them being SWOT analysis or PESTLE to gain valuable insights. 

A SWOT analysis report gives you all the information on the internal and external micro factors that affect the brand. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You can apply this not only to products and services but also for people. 

For instance, the entrepreneur’s personal influence and expertise is a strength for the brand. Personal brand building allows the businessman to become an authority figure. And once they have the trust of the customer, they might even tweak the market trends to their benefit. 

Marketing students looking for some marketing assignment help are in luck. Here are some simple personal branding tricks that you explore.

Be more visible 

The first thing you need is a strong web presence. Your company might enjoy a good reputation online, but do the customers know you? Do the people recognize you outside your brand? 

Your brand value can add to your company’s reputation as well. Entrepreneurs like Elon Musk or Steve Jobs are famous, even outside their companies. People recognize them beyond Tesla or Apple. 

Most businessmen enjoy celebrity status in the media. People want to know everything about their personal life, family, and experiences. With personal branding, you can put all that out there. 

Find your niche 

You cannot be an expert in everything sector or industry. Customers prefer brands that cater to their needs and preferences. You must find your niche and area of specialization.

If you are a content creator or blogger, deliver credible and well-cited articles. Here are some ways you can increase your online credibility.

  • Collect relevant market information from analytical tools
  • Look for updated content through content discovery
  • Read up on the research that already exists in your industry
  • Conduct a thorough SEO research
  • Identify the key search words and terms that people use 
  • Add high-quality links to research papers and journals 
  • Cite all your sources 
  • Add plain text descriptions to the images or graphics used 

Note that content creation is a mix of what you want to say and what people want to read/see. If you have an area of interest, pursue it.

Also, note that profit is not the sole motive here. Personal brand concerns more with sharing your life and experiences with people. You don’t have to stick to your industry or line of business. Viewers love personal anecdotes, fun stories from your life. You can even highlight social causes and talk about your political opinions. 

Find your niche
Source: Freepik 

Be active on social media 

Social media networking is the easiest way to connect with an audience. We see many influencers, posting their opinion on a variety of topics. Social media influencers enjoy celebrity status. And if you have a good following online, you can get great brand deals and earn a fortune

Instagram and Twitter are the trending social media platforms that everyone’s at. For building professional connections, you can check out LinkedIn. You can even explore Pinterest if your content is more image-oriented.

So, instead of using social media for marketing your brand- have a little fun with it! Talk about your hobbies, interests, and opinions. Post pictures and Insta stories from your social media handle. Post regularly, see how often should you post on social media . Share a slice of your life, it makes you more human and approachable. 

Gain expertise in your industry 

You must know the ins and outs of the industry. As an entrepreneur, you need to be aware of the latest developments in the business. This also involves an in-depth competition analysis. A detailed PESTLE analysis allows you more profound insights into the business environment. 

Also, you need some level of expertise and credentials in your industry to make it big. Personal brand building is not about creating an artificial image. It focuses more on humanizing the entrepreneur to the audience base. 

Having an effective CTA strategy also impacts your personal brand. People can reach out to you with their queries, complaints, or positive feedback. CTA increases lead generations and divert more traffic to your business as well. 

Gain expertise in your industry
Gain expertise in your industry

Source: Freepik 

Practice 2-way networking 

Most people believe that networking is all about identifying your needs and fulfilling them. What networking lacks is a feeling of empathy. So, instead of focusing on your needs, put yourself in the other person’s shoes. 

2-way networking is a more holistic alternative. It ensures that everyone involved in the transaction benefits in some way. What are you offering to the other party? How is your brand adding to the customer’s value? These are a few questions you need to ask. 

This approach ensures a more secure connection with people. It also contributes to your personal brand. You should make a list of all your contacts and create custom-made messages to approach them. 

Conclusion 

Personal brand building is different from business marketing. I hope that these tips would help budding entrepreneurs, students, and freshers. You can use it to raise awareness, talk about important issues, or support a good cause. Good luck!

 

Author Bio: As an Assignment Expert, Bella delivers online sessions at Expert Assignment Help, helping students with writing essays and assignments. She is the co-founder and education consultant at Top My Grades. Beyond work, you can find her baking a fresh batch of cookies in her kitchen. 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How To Build Brand Recognition using Short Links

How To Build Brand Recognition using Short Links

When we talk about branding, we more emphasize the landing page and the brand logo. Why is it so? Have you ever noticed the branded link?

Without any doubt, brand logos play an essential role in your marketing success. It gives your product a brand reputation, the first impact on the audience, and makes you distinct from others.

On the opposite side, brand url is the short URL that is customarily based around a brand’s name, link, and the engaging content you want to distribute with your audience on the relevant social media channel.

How can branded links aid you to build brand awareness?

Branded links do not only help to build brand credibility but also grant to establish a trustworthy relationship with the audience. It gives an idea about your product and represents your brand identity on all social media channels worldwide.

Branded links are also known as vanity URL. The URL is more memorable, looks fine, and user friendly.

If we talk about today, there are thousands of links shared on social media channels.  Marketers embed links in email, video, social channels, and more but they didn’t know know how it works.  At this point, the vanity URL plays an integrated part.

How does it work?

Branded link assists you to grow your business, represents your brand in front of the audience, enhances product visibility in the market precisely, creates the possibility for the audience to clicks on the URL, and converts them into your actual customers.

Let me give you an example for your better understanding.

The branded link is based on three basic ingredients.

  1. Domain:       Your brand name. E.g ( ContentStudio)
  2. TLD:              Here you have to consider your niche market. (.io)
  3. URL Slug:    A keywords that you will use against the target audience to get them to know what you have for them.  (Growth-plan)

ContentStudio.io-growth-plan

3 Reasons You Should Brand Your Links

We’ve identified three primary reasons for you to enhance your brand awareness with the help of a link shortener.

Track the conversion and enhance the Click Through Rate

To track the branded link performance is one of the hands-down most effective approaches.  Marketers have to play a role as connective tissue for their customers to attract and hold their customer’s attention to the website.

Branded link helps you to get the idea of how your shortener URL acts all over the internet. It can give you quality insight that aids you to re-create the strategy if needed to compete in the market.

Selecting the right tool to track the conversion and improve Click through rate is another essential thing we need to give attention to.

Replug is one of the best options to enhance your marketing activities. It provides you valuable data in real-time, sees your visitor by demographics such as gender, location, and informs you about which post gets more click on the social media channels.

Track the conversion and enhance the Click Through Rate.

Enhance Your Links’ Appearance

Branded links do not only help you to enhance brand authority, but it also looks neater, eye-catching that prompts the audience to click on it. On the other side, it is easier to share a short URL than the complicated one.

If we talk about ourselves, we would prefer to share a short URL than a long one. Having branded links will help you to stand out with your product in the market and creates a route for the customers to read, copy and share on their social channels that serve marketers to get organic exposure on various social networking channels.

When you are using a vanity URL, you are avoiding the generic URL that you got from the defaulted link shortening services. Those links are kinda cheap and messy to understand or share.

Here we take an example of Jenn Herman. She is an Instagram Expert. She has used a branded URL and promoted her brand.

Enhance Your Links’ Appearance

Improve Your Site’s Search Rankings

Well, we all know, most of the markers more concerned with organic growth. Link shorteners help you improve your search engine ranking organically rather than investing hundreds of dollars on it.

Google doesn’t indicate vanity URLs. It is the most precious thing for marketers to create different branded links to represent their product in various foam. People preferred to share short links more often that help you to rank your brand SEO.

Let’s take ContentStudio as an example here.

ContentStudio has created one branded shorteners link to promote their brand features.

Content Planner

ContentStudio illustrates the planner feature in a detail to give a concept to the audience how it works for you and your business success.

Branded URL:  https://contentstudio.io/content-planner/

You may click on the website to get to know more accurately.

As Matt Cutts said, “Shortened links still pass anchor text and the page rank”. Branded links with the target keywords give you a safe anchor text that you can use for the backlinks opportunities.

Are you hunting to get a branded link shortener?

If yes, then you have to select a tool that helps you in this matter. Although, there are numerous tools out in the market that we can use for link shortener.

But the point is: which tool do we prefer to create captivating branded links?

I’ve experienced one of the fantastic tools that serve me in all possible ways. It’s called the Replug.

Replug creates naive ways for marketers to build brand recognization all across the world using fascinating branded link shorteners.

It enables you to monitor, refine, and shorten your long links with powerful call-to-action, branded link shortener retargeting pixels, and efficient analysis.

Let’s watch a video that demonstrates how Replug is valuable for your brand recognization.

‘Every link you share on social media is an opportunity to advertise your business. How?’

Do you want an answer?

Here is an article that explains the Benefits of using Branded Short Link and 10 effective link shortening tools accessible in the market today.

Final Thought:

Branded link plays a vital role at all stages of the marketing funnel. If you genuinely want to keep your brand on the audience’s mind, then you have to create a branded link that consists of your brand name and the message you want to convey to your audience.

The other thing you have to consider is to select the right URL shortener tool that assists you in that way. Replug is one of the most convenient tools you must strive for once.

We have shared three crucial reasons with you. You can use to build a branded link shortener to gets better results and improve your SEO ranking.

We would love to hear back from you.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

12 Best Practices to Create a Successful SaaS User Onboarding Process

12 Best Practices to Create a Successful SaaS User Onboarding Process

The cart abandonment rate in the e-commerce industry, as you know, is high. As per 41 cart abandonment rate stats, the average shopping cart abandonment rate online is 69.57%

Even if you look at apps, the number of users uninstalling an app after only one use was 25% in 2019.

No wonder, many SaaS businesses are now recognizing the value of creating fantastic onboarding experiences to retain their customers. 

Now, what is user onboarding?

In simple terms, user onboarding is a process that introduces your product to new users, letting them understand how to implement it best. 

When you have a well-designed user onboarding strategy, users can easily understand your product and end up becoming loyal users.

An excellent user onboarding plan has a structured, step-by-step framework that guides new customers through the product. 

However, note that user onboarding is not a one-time process. Instead, it is an ongoing process since you need to keep revising, upgrading, and re-designing it. 

Here are the 12 best practices your business can implement today to create a successful SaaS user onboarding process:

  • Align with sales

An incredible customer onboarding experience begins with sales. 

The goals set by your sales team about what will happen in the initial days or months after users have bought your product will significantly help your onboarding progress. That said, it might even deter the onboarding progress.

Create pre-sale content, speak to prospects, and train your sales teams regularly. 

  • Create content

Users will feel good about your company when they can solve an issue on their own. In fact, a study reveals that 73% of users like to solve the problems on their own. 

To make your users feel good, create content that will assist your users in solving issues on their own. It will also make the onboarding journey faster.

Just ensure to make it available to your users at the right time. You can send the content via email or use in-app messaging. You can also add it to the onboarding UI too. But don’t force it upon your users.

Consider creating your content with ContentStudio’s intuitive editor and also leverage on its content planner and calendar feature that allows you to collaborate with your team.

  • Do it like Slack! Use bots as customer service.

If you have used Slack, you definitely will be familiar with the Slackbot. 

Use bots as customer service.Source

It simplifies the onboarding process when a customer first signs up to the platform, but it doesn’t stop there. After the initial onboarding process is over, the Slackbot serves as a customer service/tutorial as the onboarding process doesn’t end on the first day. 

It is evident that the company had planned past the first day when they planned their user onboarding. Rushing your users through a quick tutorial and then leaving them with no further help insight is never a good idea. 

Sure, you want to tell your new customers many things. But don’t overwhelm them with information. Keep it simple. Some things are better said when or can wait until they have spent some time in your product.

  • Allow users to onboard before signing up.

Allowing users to onboard by giving them a free trial is a great process if you wish to create a habit-forming product that customers turn to regularly.

It is a practice common with educational apps. For instance, if you visit the Babbel website, you will be given the option to either sign up immediately or take a free trial mini-lesson.

Allow users to onboard before signing up.Source

Before the platform asks the users to sign up and create an account, they already know which languages are being presented, have chosen their preferred language, finished their first lesson, and made some advancement. 

When the users have gained some value from the product, and they are most likely to commit, Babbel asks their users to sign up.

 positive reinforcement

Source

Also, note how they offer positive reinforcement and encourage the user to continue. 

Offering free content to users before making a monetary commitment is an excellent tactic to convert users into paying customers. Once the users get used to the interface and like it, they are more likely to continue using it.

  • Provide interactive walkthroughs

User onboarding, as you know, can be quite dull. Customers want fast and painless interactions. And one way to retain your customers is to engage them during the onboarding process.

Tools like Whatfix (that are top WalkMe competitors) can help you with:

  • Keeping your users engaged throughout the onboarding process
  • Helping you easily design interactive product tours
  • Design & create onboarding task lists
  • Provide appropriate guidance to your team & customer 

Provide interactive walkthroughsSource

It guides the users through an app, helping them to navigate through its various touchpoints and encourages them to take action. You can also personalize the onboarding experience, which is key to engagement.

Plus, it is easy to use. Simply install the Whatfix browser extension, and you are good to start. The browser extension is compatible with any web page. When you click the browser extension, the Whatfix Guide Editor will be launched. You can then start creating your interactive walkthroughs.

It is estimated that 91% of buyers prefer visual and interactive content. So, take advantage of it. 

  • Use video content 

It is said that 64% percent of customers buy a product after watching branded social videos. And 51% of marketing experts worldwide say that video content brings the best ROI. So if you are not using video content, you are missing out on a lot.

Use videos to walk new customers through a product. 

For instance, if you sign up for Xero, the web-based accounting system, the first thing you will notice when you try to access your new account is a prompt to view the ‘Getting Started’ video. The new users are given an animated walkthrough, thus simplifying the onboarding process.

Use video content Source 

 

  • Create value quickly

The “aha” moment should arrive for the users as quickly as possible. 

Create value quickly

Source

Don’t let your users wait too long to get to know the value of your product.

If you are working with complex tools, it will be challenging to arrive at the full “aha” moment quickly but look for chances to show micro-value quickly when your users sign up.

The onboarding process should not be only about welcoming the users, discussing goals, and arranging subsequent steps without getting anything substantial done.

  • Make onboarding skippable

If you don’t want to frustrate your current users, make the onboarding skippable. Some of your ‘new’ users may have already viewed a lot of your products.  

Chances are your users may merely be downloading your app onto a new device, sign up using a new email id, or they may have been made to sign up again due to other reasons.

Your users will not want to go through your onboarding process twice. To solve this issue, create a skip button just like Airbnb does.

Make onboarding skippableSource

Your users will thank you for not having to do extra work.

  • Add progress bars

To motivate your users to keep going, set expectations, and allow them to complete setup at their own pace, progress bars are crucial.

Consider adding relevant animation. It will beat the standard progress bars.

Add progress barsSource

Or set expectations by letting your users know where they are exactly and how much work they need to do before they complete the task.

Add progress bars
Source

Progress bars can also be fun and colourful.

Add progress barsSource

To further engage your users and encourage them to complete the onboarding process, you can also use tools like Replug. It will allow you to create pop-ups to engage users when they are about to leave.

  •  Offer excellent customer support

Don’t make onboarding all about the product. Customers want to feel special. Reach out to them with proactive customer service from the first day.

Let a customer support team member send a personal email letting your user know that you’re there to assist. You can even make a phone call. Or send a warm in-app welcome message. 

This action will let your users know that they are valued, and this will influence them to do business with you. 

In a survey, it was found that 42% of customers were willing to pay more for a friendly, welcoming experience.

  •  Get early feedback

Don’t think it is too early to get feedback. Remember, not all unsatisfied users bother to complain. Be proactive in collecting feedback from the start.

You can ask relevant questions in case a user failed to complete the onboarding process.

Get early feedbackSource

If they have completed the onboarding process, you can send them a quick survey asking them about their experience.

Get early feedbackSource

But don’t stop there. Use analytics to analyze your customers’ behavior and find out about their experience with your product. 

 

  •  Use A/B testing

Don’t forget to use A/B testing to comprehend what type of content would effectively onboard your users. A/B test will compare two different versions of content to let you know which one performs better.

If you implement the better version effectively, you will experience higher customer conversion.

The A/B testing process involves collecting data, deciding goals, creating a hypothesis, making variations, running experiments, and studying results. A/B testing will help you in creating brilliant customer onboarding strategies.

Wrapping-Up

Remember that your users are only humans with real problems. They are looking for a quick onboarding process and avail whatever value your product or service is offering. By making the onboarding process simple for them and giving the best customer experience, you will be able to convert them into paying customers and also retain them for the long haul. Follow the 12 best practices mentioned in this article to create a successful SaaS onboarding process.

——————————————————————–

Author The Author:

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Create an Email Marketing Strategy to Grow Your Business

How to Create an Email Marketing Strategy to Grow Your Business

When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.

  • Set Clear Goals

The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.

  • Build your Email List Organically

A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Build your Email List Organically
Build your Email List Organically

Source: Really Good Emails

  • Segment your Email Lists

Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Segment your Email Lists

Source: Really Good Emails

  • Craft Captivating Subject Lines

The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click. 

  • Focus on the Content and Timing 

Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the most suitable time to get maximum engagement.

  • Make the Design Attractive 

A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Salt & Pepper

Source: Really Good Emails

  • A/B Test Your Emails

Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results. 

  • Make them Mobile-Friendly

More than 40% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions. 

  • Add an Option to Unsubscribe

Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.

  • Track and Analyze Performance

In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

7 Ways to Use Optimized Video to Increase Conversions Rate

7 Ways to Use Optimized Video to Increase Conversions Rate

Everybody agrees – the traditional form of advertising your product or company is no longer essential as they used to be to increase conversion.

Why?

Because the advanced technology and the availability of the internet make things evolve the way they were. Without any doubt, we all can see the significance of video marketing these days. Every day marketers target the audience through sponsor ads on Facebook, Linkedin, Tiktok, and other social media platforms.

Brands create a compelling video with quality images in order to demonstrate their product and drag the targeted audience’s attention. You must hear before: Video marketing is the FUTURE.

So, yes.  Your future has already arrived.

Keep in mind, the marketers, who are trying hard to make a successful step in the digital marketing career, and generate quality traffic, should have enough knowledge about video marketing like how to create videos, what content they need to illustrate in front of the audience, and why?

Why is Video Marketing so effective?

Video marketing is one of the versatile approaches to imitate your product or services in an engaging format that customers can’t resist looking at your brand.

It helps marketers to add visual content and gives a visual understanding of the product you have and built an opportunity to establish a warm connection with the audience.

No wonder,  99% of marketers are enthusiastic to drive smoothly with the video marketing strategies in 2020, and on the other side, 95% of marketers are willing to spend more dollars on video marketing strategies to sustain their profits.

replug stats

Types of videos

There are multiple types of video, but the thing you have to keep in your mind before filming the video is:

1. What is your purpose?

2. What are you trying to show the audience in that video?

Video tends to capture the audience’s attention to your brand a bit longer than any other medium. Customers certainly enjoy watching videos from their favorite brands on social media channels. It has been estimated that the average person will spend 100 minutes every day watching online videos by 2021.

I’m going to list down all but surely walk you through essentials types of videos that have an impact on your product.

Brand Videos

Customers visited the website just for the sake of improving their lives or find a solution to overcome their problems. They don’t want to see your high effects images until and unless they find it relevant to their need.

Got it?

So, here Brand video comes to play the role.

A brand video showcases the brand’s mission, vision, goal, product, and service. It demonstrates the purpose of a brand exists, and how it differs from others in the market, and what the brand can do for you.

Demo Videos

Demo videos are one of the most reliable and dynamic videos to define your product in real-time.  In the video, potential customers take for a product tour, give them all feasible answers to questions, mild unique solutions, and prompt them to make the right purchasing decision.

Expert Interview

Expert interview videos have an influencer impact on the target audience.  Expert is the person who educates the audience, people know him, follow him, and admire his actions.

These kinds of videos not only encourages you to build a rapport with the audience but also assist you to enhance brand authority and share brand values.

Educational Videos

Educational video is another powerful approach to educate the audience. It helps the audience to learn something new or gain more knowledge that assists them to understand your product or service more precisely.

In this article, you can learn  11 types of videos that literally work great on social media.

Now, I’m going to share some tips to increase your conversion with video marketing. You will surely refine your content marketing tactics after reading this blog.

Create Engaging Content

With time, video marketing became a crucial part of digital marketing strategies. Marketers put more effort into creating productive videos for their brands.

Now, the audiences have wised up. They demand quality over quantity.  Creating engaging, fresh, and relevant content in the video creates ways to build a strong connection with the desire audience. So, before creating a video, you should know your objective, then it will be easier to drag the potential audience to your website.

Dr. James McQuivey has measured frames per second and length of the video to conclude that the worth of a 1-minute video is 1.8 million characters. Let’s take an example here.

GoPro is the most reliable and biggest brand on Youtube with 9.34M subscribers. It is an American based digital company making great video in class action cameras.

GoPro manufacture a camera which entertains the audience in impossible ways. People love to see their terrifying ads as they make their audience lose track of their body movement when seated at the table.

They create unique, entertaining content which makes them believe that it would be appreciable by the audience.

Go pro video screenshot

Add Videos in the Emails

Creating personal relationships with customers is the first step that leads you to have a stronghold on the market. There is evidence that personalized relationships contribute to the lead conversion rate and convert your potential customers to actual customers.

Sounds great?

Video marketing is one of the hot topics nowadays. Marketers are desperately want to add video marketing strategies in their marketing efforts.

Adding video in the email has a dramatic impact on sales and CRO.  Do you know that video email marketing can enhance your email click-through rate by up to 300%?

Embedding eye-catchy video not only assists you to grab the audience’s attention, build curiosity for exploring something different but also improve the lead conversion rate. It has been estimated that an initial email with a video receives a CTR increase of 96%.

So, embedding video in an email you have to keep in bear these things:

  • Segment the email targeting list
  • Add video first
  • The video should be goal-oriented
  • Build trust and authenticity

Add a prominent CTA

Hence, you created an appealing video and embedded it in an email.

Now, what next?

At this point, you have to add CTA, which is the most significant factor for boosting conversion towards your product or brand. CTA performs like adding lively color to your hard work while creating the video.  Forthwith, you need a definite and engaging CTA that influences the audience to take a particular action.

The ideal approach of adding CTA, when someone watched the video, you can overlay the image instantly before he/she switches to another tab.

The CTA should show the urgency to the audience that can’t resist them to take action. It can depend on anything like a free trial, sign up, or the information about your product. I’m going to walk you through an exceptional example of CTA.

Prezi:

Prezi is a web-based tool that allows you to create attractive presentations.  It’s a kind of Microsoft PowerPoint. With the advanced feature, it pulls the audience and creates a positive image in the market.

They added two CTAs:

1. Give Prezi a try

2. Get started

It created a unique landing page that demonstrates the potential audience about the product and what they offer to them.

Prezi screenshot

You can move the reader smartly through the sales funnel by adding CTAs. In this guideline, you can determine how CTA helps to improve your website.

Power of Video Testimonials

A video testimonial is the absolute best approach for marketers to succeed the way they want in the market. Creating testimonial videos is a mild strategy to get extraordinarily result. How is it possible?

To focus on the Target Audience.

No doubt, we can’t satisfy the whole world, but what we can do is to segment the audience according to the product. Now the marketers would know what they need to do to turn things around? Got it?

As reported by a study, customer testimonials can assist to generate 62% revenue per site visit, 92% of customers have a glance at testimonials for sake of purchasing decisions, and  70% of customers trust in the particular brand after watching positive testimonials video.

replug stats conversion rate

On the other hand, it is the best way to illustrate all your product features, objectives, many more through someone else, and improve your CRO. It is so pleasant for the brands to receive positive testimonials from their actual clients.

People certainly believe others who say nice words for your company because customers definitely care what others said before making any purchase decision.

Here we take a perfect example. Watch it yourself and let me know how this video testimonial worked.

Video Retargeting

There is a chance that the user viewed your product video, and left your website without reacting to your CTA. Thus, no need to worry. Most of the customers don’t take instant action against anything. They take time and make a buying decision.

Here, you can play your role by retargeting them with something different that you think might be attractive to the visitors’ attention. We have talked about the importance of video marketing and can’t deny it.

For marketers, video re-targeting is an engaging way to reconnect with your potential customer and prompt them to purchase your product. At this stage, there is a one-point that marketers need to do is to identify the visitors and answers to these questions.

  • Who they are?
  • What are they looking for?
  • What kind of devices are they using?
  • How much time did they spend watching videos?

It is the righteous thing to connect with your potential customers again.  According to research, 3. billion users use social media channels all over the world. These channels include Facebook, Instagram, Twitter, and Linkedin.  Marketers can retarget their visitors on these social channels as well.

Think outside of the box

I’m sure you all have heard this: Think outside of the box? But have you ever wonder what that supposed to mean?

It utterly means ‘Think creatively’.

Let say: If marketers follow the same strategies all over again to increase CRO, then there would be no possibility to create something distinctive.

You should think in one or two ways about how you can give the painkiller to your potential customers’  pain pulses, and which fits them best is your real success.

So, when you think out of the box, then prioritize everything that is needed to lead more conversion and pull out all the energy to accomplish it.

So don’t limit yourself. Try to do a new thing, consider the various point of views which will encourage you to keep growing, more creative to problem-solving, adaptable, and stand out in the market with your creative ideas.

Here is a magnificent example of Michael Bahr for you.

Get the Right SEO

Every strategy has its own value in the digital era. Implementing various strategies give you a result that shows you how it works for you.

To enhance video marketing to boost CRO then, optimizing SEO is another vital factor.  SEO means Search engine optimization. It advises you to inflate the quantity and quality of traffic for your website.

In other words, we can say it’s google’s approach to determining which site deserves to stay on the top of the search engine.

So, google can’t read the video, all you have to do is add captions, description, and tags to the videos. It helps google to interpret the video content accuracy. You also need to select the right social media channels at the right time for the right customers.

SEO is not only about searching your favorite content, in fact, it also encouraged marketers to improve UX experience, social promotion of your website, and usability of the website.

Here are fascinating statistics that aid you to classify the importance of SEO, how many people search for content, and the devices they use.

April 2020 hootsuite stats

Final Thought

Video marketing is an ideal strategy to increase conversion to your website.

Addressing your target audience in the market and build an empathy relationship with them take you one step forward to success.

Creating engaging content and embedded in your email is a cost-effective approach to building brand awareness.

SEO is everything. It benefits you to present your video content in front of a huge ocean of audience in a way that people feel this is something we are hunting for.

I’m sure, you have got a crystal clear understanding of these strategies and how video marketing will help you to optimize your website conversions.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

5 Ways to Write Content that Leads to Engagement

5 Ways to Write Content that Leads to Engagement

The content you create for your audience can take potential customers on two paths. One is that they get bored after a sentence or two i.e your content engagement needs improvement, and feel indifferent about your brand. The second one is that they find your content engaging, start an interaction, and get a desire to find out more information about your services. 

Every brand hopes that its target audience takes the second path, but the hard truth is that their direction depends on your content. If you know how to write content that engages the readers, you’ll be able to generate more leads, grow brand awareness, and most importantly increase your sales.

The power of engaging content isn’t a myth, it’s a proven fact. Research has shown that 70% of customers feel closer to business after engagement with content. Once you establish a closer connection, you can steer their actions in the direction that you want. 

So, are you ready to write some amazing content that will lead to engagement? Here are the tips you must know before you start. 

1. Come up with Impactful Headlines

Did you know that 80% of people will read the headline and only 20% of them will continue reading the rest of the content? Without an attention-grabbing headline, your content won’t even get a chance to engage readers.

All the best headlines have the following qualities:

  • Connects with thoughts that readers have boiling in their minds (problems, questions, and curiosities)
  • Credible with clear indications of what the reader is about to read
  • Contains keywords
  • Compels the reader to find out more

In order for the headline to do its part, you first have to do yours. Don’t use the first headline that pops into your head. Take your time and think about different possibilities. Moreover, write down those possibilities. Come up with at least 5 options.

Having several different headlines in front of you puts you in the readers’ shoes. Imagine that you have just encountered those headlines, on which one would you click?

Evoke user’s interest by appealing to their personal needs. For example:

Digital trends

Image Source 

This headline consists of a few components that urge the reader to click on it. “Top” insinuates that you’ll get the best advice. “Trends” are essential for staying up to date in the business world. Lastly, “can’t afford to miss” plants the idea that the reader can monetarily benefit from reading this post. All these keywords lead the user to instantly click on the post to get more scoop. 

Keep in mind that click baits aren’t quality titles. If you want your content to lead to engagement, luring the readers in with ambiguous headlines isn’t the best idea. You might get that first click, but you probably won’t get the desired reaction afterward. 

2. Tell Stories

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Brand stories or stories related to your niche combine two very important things: evoking consumers’ emotions and your brand.

There’s nothing that gets people going more than stirring up their emotions. Emotions are the ones that force them to interact as they feel closer to you and your company.

Some of the stories you can tell can be about:

  • the passion that made you start the company
  • your employees who are giving their best to push this company forward
  • examples of incredible people in your niche
  • your challenging beginnings

Who doesn’t remember that Jeff Bezos founded Amazon in a rented garage?

amazon

Image Source

These kinds of stories inspire people to be doers, not just observers. And doers are the type of people who are more likely to take the action you want.  

In the book, Building A Story Brand by Donald Miller, the author said that stories identify ambition, defines challenges, and provides a plan to help conquer those challenges. 

Incorporating stories into your brand communication helps your customers weave their story into yours, and add value to the solution your product is offering.

For example, if you’re selling mattresses, don’t just talk about your product. Instead, educate people about what’s important to them, and how investing in quality and consistent sleep can help them achieve them.

A useful trick to make your stories even more engaging is to tell an anecdote in the introduction. This will draw the readers into the story in a heartbeat.

Use visuals to make your stories pop. Creating videos or Images that support attentively written stories will completely hypnotize the readers. 

3. Put Your Experience to Use

Whatever your occupation is, you are in that business because you’re an expert in that field. With so many content options online, it’s getting hard for people to find high-quality and credible content. You can be the one who can provide them with that.

Use your expertise to create useful and helpful content. Writing about what you know best will make your writing much better. 

Rewrite your content and back up this type of content with infographics and statistics that prove your point.

For example:

replug blog

 Image Source

Mix research with your personal experience and you’ll be able to deliver extremely valuable content. 

Take Neil Patel for example. His marketing blog generates over 3 million visitors per month because he uses his knowledge and experience in digital marketing to write enticing content.

When you provide your target audience with tips that actually work, the feedback is imminent. 

Think of it like this. Imagine that bunch of people is standing on a cliff. They are dared to jump off the cliff into the water. Of course, no one wants to go first, but when the first person jumps and tells the others that the feeling is amazing, the others will follow.

Show the audience that you are that brave person who had jumped off the cliff first and share your findings. Be an example of how they can conquer certain situations, and they will be encouraged to follow that example and tell you their experience. 

4. Use Highly-Engaging Content Formats

Wrap your well-written content in an engaging content format, and you’ll be one step closer to boosting their engagement.

Aside from the must-have content format like website content or informative posts, try to include in your content arrangements highly-engaging content.

According to research, the content that consumers’ find most interactive in the browsing phase are:

  • Contests
  • Quizzes
  • Assessments

stats

Image Source

Explore these possibilities and try to include them in your content marketing strategy. If you’re wondering what makes these content formats so engaging let us clear your doubts. The key is that they ask the audience for their opinion. A number of content marketing platforms can help you through in your content marketing efforts.

Whether they need to share some information about themselves or express their thoughts on some subject, these types of content invite users to participate. It’s like your content is saying “I want to know what you think/how you feel.”

If you are willing to reach an even higher level of engagement, you can create your own app. That isn’t as complex as it sounds since now you have services like AppsGeyser where you can create your free app without coding. 

For example, if you have a plant nursery business, you can make an app that will give more information on the plants that customers purchased and notify them when they need to water those plants.  

Aside from using engaging content formats, enhance their power by writing great questions/statements that will encourage the audience to be a part of it. You might consider finding good writing websites to help you out with this. Especially if you want to make your own app. You’ll need some incredible content to go along with it. 

5. Aim for Longer Content

Of course, you shouldn’t write a 1,000-word Facebook post, but when it comes to blog posts, newsletters, or similar types of content that allow in-depth reading, don’t shy away from lengthy posts.

Longer posts tend to get more shares, and they are linked more often. Simply put, the audience finds them more engaging.

You might think that this makes no sense in this busy, time-lacking society. However, posts that are longer than 1,000 offer more information on the topic and therefore, are more valuable to the reader.

If you pay attention, you’ll notice that some of the most popular websites post longer posts (Unbounce, Crazy Egg’s blog, Quick Sprout, etc.).

The foundation of writing engaging, lengthy posts is to include relevant information only. Reaching that word count won’t mean a thing if you beat around the bush just to prolong the content. Be specific and share relevant insight throughout the content.

What can help you reach that desired over 1,000-word content length is using examples. Present some case studies, people’s experiences, success stories, and similar. 

This type of additions will make your content more engaging, prove your point, and give you that extra word count.

Bonus tip: Whenever you write lengthy content, add a few visuals. People need to rest their eyes from all that text. Ultimately, we are visual beings, and a contributing image (or two) will keep your readers stick to the end and help in content engagement.

Final Thoughts

Before we say our goodbyes, there is one more essential tip that we must share. Yes, the point of these tips is to help you get a better idea of how you can write engaging content. However, there is one crucial element that solely you can deliver – originality.

Intertwine these writing tips with your authentic ideas, and that’s how you’ll hit the audience’s sweet spot. Show your readers that you are one of a kind and you’ll have their attention. Let your creativity loose and don’t forget to have fun along the way. 

Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.