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The Step-by-Step Guide to Successful Influencer Marketing Campaigns

Influencer Marketing (IM) is becoming a hot topic for marketers to advertise their product and brand image all around the world. This Step-by-Step Guide to Successful Influencer Marketing Campaigns will help you increase your brand awareness in the Digital World.

Influencers are the key people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. They have a large pool of public attention, people listen to them when they speak, write blogs, or tweets.

Influencer leaders change the ways we do business before, help the markets to identify, research, engagement, and build conversation to connect with potential customers and make aware of the brand, product, or services.

Marketers need to synthesize their marketing strategies, digital marketings, sell products and services, social channels based on a strong build relationship with the customers.

IM plays a critical role in the market to drive awareness, establish a warm connection, persuade the audience, and bring trust to the counter for the marketers and brand. In highly interactive media, information move like billow, and influencers are the billow maker. People love to talk to other people rather than companies.

A word of mouth has an adequate impact. It’s most likely the best approach for marketers to drive sales and cater to the audience. In Nielsen’s study, 92% of people believe in suggestion and recommendation of their fellows, family, other inherent over all other forms of advertisement.

According to Nii Aherne, COO of CPC Strategy

Influencer marketing is growing because it’s a great way to get your products in front of an audience with an authentic voice. Many brands are seeing the top-of-the-funnel value by getting more eyeballs on their brand’s offering. There’s power in putting the right products in front of the right audience  — with an authentic voice.”

In this blog, I’m going to explain to you some fundamental steps which guide you to identify the right influencers and influencer marketing campaigns for your brand and receive more ROI and increase sales towards your brand campaigns.

Define your business goals

Before starting a business, every businessman has certain goals and objectives related to their product or brand described in a market plan. Some factors illustrate to you how you can successfully run your business with the Influencer leaders.

Brand awareness

If you do not educate the audience about who you are and what you do, then there is nothing else you do matters in a real perspective. An entrepreneur who is new to the market or introduces a new product set, their goal is to develop brand awareness in front of the target audience through successful influencer marketing campaigns.

The marketers not only provide a product they must give exposure which educates the audience in instructive ways. Influencer marketers play an essential role in the retailer and e-commerce space. When influencer marketers illustrate the brand image and spread brand awareness then more people convert into the customer by recognizing the brand impact in their life and generate more traffic.

The entire market campaign is based on good influencer marketing campaigns and influencer marketers who help you to promote brand awareness all around the world in a more positive manner and persuade the customer to acquire a product from your company.

In other words, band awareness is an important asset of any size of a company. If you deploy a right influencer marketing campaign at the right time with the influencer leader it generates more traffic, quality leads, adequately increases in sales by selling product and services and receive high ROI in return.

Marketing KPIs

The key performance indicator represents the performance of the campaigns, the market activities, and measures the process towards your marketing goals.

There are following KPIs are the most common for gauging influencer campaign success by Magda.

  • Engagement
  • Reach/ Impressions
  • Follower growth
  • Traffic

There are plenty of tools available to measure the above-mentioned parameters. Contentstudio is an all-in-one solution through which you can share content with your audience and measure the performance of your social accounts with detailed analytics.

ContentStudio

KPIs help you to find out the number of customers who purchased your product, total revenue, the marketing opportunity you have, boost your social engagement with web optimization, and conversion with the customer’s valuable insights.

Identify and interpret the connection with the audience.

For people to remember your brand or product, you must connect with the audience. With the influence of marketers, you can retain the customers causes people often come to listen and try to connect with them through social channels to attain more knowledge.

Establishing a relationship with the audience which helps the marketers to find the loopholes in their marketing strategies and have the ability to make more improvements to grow the business successfully. Influencer retains the customer, give them a reason to buy or purchase good or services more than once, and turn into your loyal customers.

A survey is another way to collect a piece of new information about the audience. Talk to the audience, ask questions will make you aware of their interests, demands, hobbies, etc. To create surveys within a few minutes, you can use Typeform.com to create behavior-based surveys for your campaigns.

After assembling the information, you can enhance your marketing and content strategy to cater to the audience. Influencer marketers can deliver you the general view of the audience behavior or create a persona which enables you to tailor the message for the audience accordingly to what you want to know about each.

Now, there are various social platforms with which people engage more to receive more pieces of knowledge and enhance their experience.

Using these tools you can do research on the niche market, target the audience, create customers persona, talk to your actual customers, specific characteristics consist of geographic, demographic, psychographic, and identify the audience’s behavior.

Collecting data related to the market and the audience gives you the direction to move forward, established a warm connection with the audience, and provide quality content.  It provides a structure or shape in such a way to boost up the marketing strategies and grow business market share. Partnering with the Market Influencer allows you to find the new target audience and unique ways to engage with them.

Determine the appropriate Influencers

If you want to get recognized in the market, boost your market activities, remembered by the audience without taking years?

Then you have the option to do so. Newbie marketers have the opportunity to reach out to the influencer who has a similar personality related to your brand. It’s an important factor to find the right influencer for running your brand campaign.

After classifying the market specification and research the next step is to find the person who has an immediate impression on the target audience. You can reach the influence through the different social channel and dig out which marketers has more social engagement with the audience.

Not every influencer is equal, having the same level of engagement, different ways, or action to persuade the customers buying power and size of the audience.

Therefore, we have to identify the ideal influencer, who will convey the brand image in a message, build the brand’s reputation, attract the audience to the company and demographically align with your target audience. A good example of the SaaS products is; you can reach out to the key influencers in your niche and ask for feedback for your product.

If they like your product or idea, most likely they will share it on their social channels. This alone will be putting your product or a brand to hundreds of people from a single influencer.

Applicability

You can read their post and content and get a sense that it’s the ultimate fitting for your brand campaign or convey a message to the right audience.

Zack King is a great example, he is a prominent social influencer in the digital market having 2.06 million followers on Instagram and 3.0 million subscribers on Youtube.

He is quite appreciated for his videos that seem as though he is doing magic. He generally posts challenges and video tutorials to his YouTube channel to drive the audience’s attention.

Zach King

There are five noteworthy things mentioned by Scott Paul which marketer needs to view for the ideal influencer.

 ideal influencer.

Giving creative freedom to the Influencer

After selecting the Influencer marketers, the company needs to trust them. They need to develop a friendly relationship to begin creating content for the audience.

The company should demonstrate profoundly the goals, objectives, product attribution, what type of content you wanted to promote, and give them a space to write in their own novel way. Make sure you describe the guideline smartly so the influencer writes the content according to the brand’s requirement and the audience you want to target.

You are giving them the ability to come up with the new idea, strategies to build up an influential reputation of the brand in the marketplace that makes influencers more appreciatable and comfortable to work with you.

The influencer and the brand are partners with mutual goals. You have to encourage the influencer to create informative and eccentric content for the campaign to provide the helping material and leave them alone.

In fact, 77% of influencers are willing to work with brands more than once if they’re granted creative freedom. If you genuinely want to build a dominant and long term bond, then you have to give them creative freedom in the workplace.

Influencer marketers

Let’s take the example of Julie Sariñana. She has the strength to create one of the most thriving fashion and lifestyle blogs in the world and the potential to influence the purchasing decisions of millions of people. She has over 5.1 million Instagram followers.

Channel Invites Julie Sariñana in the French production facility.  Chanel is a fashion brand to grasp the reach of top Instagram influencers to engage with the audience through a social media channel and create enthusiasm for the announcement of the company’s new fragrance.

Instagram

Assure the influencer to share about you on social media

Influencer performs an intense role in the audience’s buying decision. The vast size of the audience loves to hear them and get inspired by the content they are selling.

They also know the audience’s taste, interest, preference, and worries on different aspects and provide authentic information about what your target audiences want which helps to increase conversion rate. They also teach you about the gaps, how you can fill it with quality content.

If you really want to be successful in holding a product or service with the partner, then there are necessary steps you need to follow.

Briefly explain the Objectives

Before developing marketing strategies with the influence, you need to outline the objectives to the influencer certainly which you want to achieve. It may be consist of:

  • Increase brand awareness
  • Promote your product
  • Boost sales
  • Develop a connected and engaged with the customers
  • Generate Leads
  • Promote your page
  • Increase reach

Select the Campaign Type

After that, you have to decide the influencer campaign type which you need to employ to attain the goal in a more directed way.

Encourage Influencer

You have to inspire the influencer to write or create standard content to promote your product.

Give them Offers

Yоu can pay them, offer a different deal arrange an all-expenses-paid trip that satisfies their want and in return, they will work hard to drive more social engagement.

There are a few fantastic tips or ideas which help you while developing the influencer marketing campaigns.

  • Sponsored Content
  • Co-Creating Content
  • Discount Codes
  • Brand Ambassadors
  • Contests and Giveaways

Prepare a content plan

Selecting the Influencer based on their knowledge of the niche target market. The next move is to write content, what segments need to be covered to embrace the audience and give an understanding of their product’s essential attribution.

Today’s audience knows brands advertise their product to raise awareness of the brand image, influencer marketers doing native advertising to turn the audience to stores than a traditional advertisement which is cost-effective.

Influencer steadily concentrates on content strategies cater to the audience while writing a content influencer focus on these aspects:

 

  • Frequently evolve tone, mood, or language to know the needs and wants of your distinct customer base.
  • Write quality content that is easy to understand.
  • Use visual content and infographics to gain more intention of the customers.
  • Select the relevant topic for potential customers

 According to Content Marketing Institution, the following are the most important challenges for the content marketer.
challenges for B2C

Influencer spends its time, expertise to develop content marketing strategies, and influencer marketing campaigns to create and publish informative content to the target audience. When the followers grasp their influencer direction, then markets could find more opportunities at the same time.

Your content should be aligned with the campaign’s requirements, goals, and objectives. Then there is the possibility you will be more visible to the target audience and keep updated on the trends, customer’s concerns, and complaints.

Select the Right social media channel

A social media channel is the lusty medium to socialize your brand, target a small segment, and reach out to the different audience demographics. There are numerous channels to convey the message to the users, which helps you to deploy marketing strategies.

Choosing the right channels, for the right audience at the right is necessary which impacts the brand industry, sales, and ROI and insights depend on the channel you choose to run the campaign.

Every platform has its own value, strength to run the marketing activities efficiently. There are some channels that marketers more prefer for influencer marketing campaigns.

Most Important Influencer Marketing Channel In 2019

After that, build a strategy and align with the influencers which able to help you achieve your company’s goal.

Social listening is a kind of business concept. It helps the businessperson in an instructive manner, identifies the target audience, customers problem with your branded content, monitoring the performance of the blog, and recognize how your blog is preserved by the target audience.

It also apprises you which platform is more suitable for your influencer marketing campaigns, and have more social engagements.

Measure outcome

Every company strives for more sales.  You should keep an eye on the Influencer published content and blog post and trace the social engagement towards the campaign through the diverse sources.

Now you need to monitor the performance of the influencer marketing campaigns whether the results adhere to the expected standard which you set at the beginning.

If you do not meet the object then you should re-evaluate and develop a new campaign for high purposes. To measure outcomes, you require a tool that encourages you to collect the data and correlate the marketing strategies for the product before and after launching.

Replug is a great tool which helps to create a brand, tracks the campaign performance, measure the outcome,  and promote your product or brand to the target audience.

Replug

Promote the Influencer content

Influencers give exposure to the audience with the new idea, brand, and product. In a study it’s has been estimated that 40% of assenter buy the same product when they see the influencer use the product.

The content shared by the influencer has more capacity to grow the business awareness and attention of the audience over and over again and generate more leads. Influencer leaders have their own social engagement with the followers, people believe them, spark with their content and recommendation.

So it is comparatively simple to promote the leader content to give the sense of the product, brand image, or content than markets to the general public. Sharing influencer content instinctively gain more attention, expand your outreach, people get curious to overhear your brand story.

According to Ann Handley, there are considerably enough reasons to begin an influencer program:

  1. Launch an influencer program to cultivate relationships with people who align with your bigger story, values, and purpose.
  2. You want to give them access and insight.
  3. It would be great to work with them long-term

Improve conversion

Many people take too much time to think about whether they need to spend money on the product or service or not. At this phase, marketers help the audience in the decision-making process, promote the company product, and develop a well-reputed brand image in the audience eyeballs.

Influencer marketers give the reason to the audience to perform a particular action by granting discount offers for a specific time period. It gives the impression to a potential customer that you have something more precious than other competitors then they feel valuable and buy a product from your store.

Here we have a detailed blog to improve the conversion rate by David TomasAn influencer has the strength to influence the audience with their quality content to take conversion action towards the running campaigns. Conversion is the lifeblood for every marketing campaign.

In the Neil Patel blog, he explains the perfect five steps to increase the conversions rate by 158%. For the dramatic change in the conversion, you need to optimize your landing page, call to action, utilize the social platform, codify, and improve your content marketing strategy.

Conclusion

Influencer Marketers have a remarkable positioning for any product in the market.  With the right approach and right selection of influencers, they can take your business or a brand to the next level.

Settings the company’s goals and objectives ensure the marketing influencer campaign running more fruitful. Partnering with the leader encourages you to be appreciated by the audience and build up the brand standing in the digital market.

Through IM, you can generate more lead, traffic towards your campaigns, and get a high rate of interest. These guidelines give you the direction to create adequate Influencer marketers campaigns that ensures more dramatic results.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Understand and Maximize Your Reach on Any Social Network

It has been estimated there are over 3 billion active users spend at least two hours on different social media channels every day. Social media marketing strategies make it easier for businesses to stand in the market and get quality traffic and profit through social media by adding another revenue stream.

‘People don’t buy goods and services. They buy relations, stories, and magic.’ by Seth Godin. To effectively run a social campaign, marketers need to establish a relationship with the people and find ways to earn their trust.

Let’s take a look at the factors to maximize influence on social networks.

Identify the Actual and Potential Reach

Reach means how many people visit your website, see the targeted ad, and convert it into customers. In the marketing world, customers are a significant part to boost your marketing efforts, sales, and receive high ROI in return.

To reach the audience, you need to identify the group and target your product. There are two ways you can measure reach.

  • Actual Reach
  • Potential Reach

Potential Reach

It is based on the total number of followers you have on your social account. Let’s take an example of the ContentStudio.io Twitter account for your sounder understanding. ContentStudio has 8,602 followers, who can view tweets and retweets. That 8,602 is the potential reach of the ContentStudio on the Twitter account.

Actual Reach

It means how much your potential customers are reaching the post on social media channels. The customers who surely viewed your shared post in their timeline. ContentStudio’s actual reach to the post is 7,184 as shown in the below image.

To identify the potential reach, you need to view the variable while classifying the customer’s group.

  • Geography
  • Demographics
  • Psychographics
  • Benefits

After that, you need to define the target audiences and create a profile for them and compare the rival profitability holding a similar product in the marketplace.

Columnist Steve Olenski provides you with guidelines that help you to connect with potential clients and generate more leads. These guidelines are based on ten steps.

  • Survey Customers
  • Research Your Competitors And Find Out Who Their Customers Are
  • Target Ads
  • Smart Social Media
  • Respond To Every Email, Tweet, Facebook Comment, And Phone Calls
  • Affiliate Marketing
  • Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles
  • Connect With The Right Influencers
  • Post Relevant Content On Blogs
  • Craft An Engaging Newsletter To Foster Leads

Address your customer’s need and preferences

People who are new to the marketing game need to identify the customer’s needs and wants. Marketers should deploy strategies after addressing customer’s behavior. Customers are the most valuable resource for every business person to attain a share and get maximum profit in the market for a long time.

A need is “something that solves an actual or imaginary problem.” says Jorge Baba from Game-Changer.  Needs are the basic necessities of the customer which should be fulfilled at any cost.

Wants:   It’s a desire of the customers to buy some products to satisfy the need. That’s why the small segments need to be a target with a unique product in the market.

Demands: The customer who is willing and able to buy a particular product at a given price.

To meet demand, your product should be a pain killer, not a vitamin. So, the market needs to research the customer’s preference through different social channels like Facebook, Instagram, Twitter, and many more before designing a product.

With the technology transformation, the customer’s behavior also evolves with time. Nowadays customers give more priority to online shopping and payment rather than doing it manually.

They expect the manufacturer to be able to do so with the product to satisfy their needs. There are a few tips that illustrate how you can find the customer’s preference while serving the product or service in the marketplace.

  • Identify who your customers are
  • Find out their shopping methods
  • Invest in customer research
  • Conduct a customer satisfaction survey
  • Develop a good customer contact strategy
  • Assist in developing relevant marketing strategies

Explain your goals and objectives

The goal is measuring the end result which consists of one or more objectives or chunk. The objective should achieve within the time frame to accomplish the goal.

Every entrepreneur needs to identify the goal and objective of the business and describe it to the audience. It gives the marketers direction to the destination they are looking for.

There is a certain criterion that helps you while creating a smart goal and objective.

  • Specific – Your goal should be specific that which audience you’re going to target.
  • Measurable – Your goal should be a measure that means where exactly you want to stand.
  • Achievable – The goal must be attainable and not hard to achieve.
  • Relevant – The goal should be relevant to the objective that what you are trying to achieve or why do you want to reach this goal.
  • Timely – Your goal must be achieved at its given time frame.

There are plenty of social networking sites that help marketers to set their goals after engaged with the customers.

Using different platforms not only help in generating more leads and traffic but also assist while setting smart goals and objective. Marketers can easily accumulate the pool of information where they need to invest and utilize the resources, time, and energy.

Organization goals explain to the audience what product’s value they have, services, solutions to their problems, and organization goal-related activities.  It motivates the consumers to acquire the product for their personal benefit.

If the entrepreneur’s goal is to hold a 40% market share with the product, then he/she need to design unique strategies that contain a set of actions to actualize the goal.

Create quality content

Creating content is all about how you attract or persuade the attention of the audience. Writing great content is the best approach to advertise your content all over the world through smart social media channels.  A marketer should come up with an exceptional content idea that inspires, educate, and inform the audience to modify their lives and business.

Facebook is the most successful platform for marketers to market the product or brand. It has been estimated that Facebook has around 2.2 billion active users Another social networking website is Instagram, most marketers earn huge revenue using these social channels. Instagram has around 1 billion active users.

These social media channels make it easier for marketers to attain a market share and develop a reputation for your product or brand. Utilizing these platform markets can engage with the audience, identify the competitor’s activities, and also find out the customer’s behavior.

This is very important to know which market you are going to target with the content. There are the best three ways to give value to the target audience.

  • Create unique and original content
  • Make content actionable
  • Be a resource

The information marketers provide in the content must be accurate, based on facts and figures, short in size, easy to understand. The customers find the solution in your quality content and also enhance their knowledge experience, monitor leads, and traffic to your content.

Marketers produce content for the customers looking desperately for. You need to consider the loopholes of the competitor strategies and how you fill it with unique marketing tactics.

As an example, the content produced by the Backlinko or Sumo is a pure gem. If you look at their case studies, you will find most of the things are based on pure facts. Here is one of their article How Intercom Generates $50 Million Annual Recurring Revenue.

intercom-marketing

You can write visual content and spread all over the different social channels, Visual content consists of:

  • Images.
  • Screenshots.
  • Memes.
  • Infographics.
  • Video

By creating quality content, companies like DollarShaveClub reached a $1 billion acquisition by making only one video viral on social media channels.

A similar story is of Font Awesome which raised over $1,076,960 on Kickstarter with only a single video. Though Font Awesome has been used by many companies, to reach a milestone over $1 million is through by putting high-quality video content.

Convey a message: Put it in an infographic

Infographics bet on two words ‘Information’ and ‘Graphics.’ It means providing information with the graphic images to easily recognizable the product or brand at once.

Infographics are a very reliable way to share a piece of complex information in a simple and clear image. Marketers utilize this valid method to spread their content on multiple social networking channels. People remember 10% of what they hear, 20% of what they read, and 80% of what they perceive and perform.

There is a case study that gives you the idea of how you can share your content on multiple social platforms and the value of the infographics.

Infographics is a kind of storytelling which capture the attention and enhance the social engagement of the audience to your brand and established a genuine connection with them

It’s is a broad type of visual communication that includes data and images. Marketers try to present extensive information in a graphic format to the audience to convey a message related to the product. 

Customers more preferred to visual content text rather than textual. Infographics have the ability to raise your sales and business reputation in an eye-catching manner.  People engage more with social media channels to know or learn about something and share the information with others.

We have an example that illustrates to you how infographics affect the content positively. Here is a travel agency infographic which demonstrates their customer from top to like a story. It tells from the destination to baggage in useful content the customer can easily classify while planning a trip.

There are seven tips to create infographics for your business.

  • Make one big point
  • Use simple combinations of primary colors
  • Space it out
  • Choose three quality fonts
  • Come up with a solid, eye-catching design
  • Decide on what’s important and what’s not
  • Make it addictive

Boost your reach – Using Hashtags

Hashtags is a word or expression that interprets the message related to a specific topic by using the ( # ) hash sign on different social channels. Nowadays hashtags are a vital element to boost the reach or target the audience all around the world utilizing multiple social channels. It helps people to find informative data and enhance their experience.

Marketers use hashtags to represent their brand reputation, convey a message related to the product, and established a warm connection with the clients.

“Hashtags are supposed to be short and concise. Every time you’re writing to them, pay attention to this rule. If they’re too general, you’re likely to be using the wrong words. Effective marketing is always targeted for marketing.” – J.D., Digital Marketing Specialist at Rush My Essay.’

The one thing which is notable for every businessperson that hashtags should be relevant to the product which shows the attribution of the products, simple and easy to interpret by the audience. 

Here are some suggestions which help you while adding Hashtags on pretty popular social networking sites.

Instagram: To increase social engagement towards your content or post marketers require to adhering less than 11 hashtags.

Facebook:  One of the best sites to boost your marketing reach there you need to add 2 hashtags. One should be a branded hashtag, relevant to your product or brand and another must be worth pursuing.

Twitter: If marketers crave to get 2* social engagement towards their product then they need to hold minimum hashtag on Twitter. Twitter has a set of rules and regulations. They restricted the entrepreneur to use minimum hashtags like one or two for each post.

According to Brandon Stanley Hashtag Marketing can boost Social Media Effectiveness Up to 40% ‘

There are plenty of tools that help marketers hashtags on different social channels. I’d suggest you Hashtagify to use the right tool for monitoring the hashtags and engage with the customers.

It gives you the ability to search any hashtag, explore famous trends, and choose the best hashtag for the brand campaign. You can monitor the performance of the hashtags on different social channels and track influencers to produce new ideas.

You can also automate your report to view the market results and share with the people to prove yourself how well you are performing than rivals.

Use marketing tools

These social online marketing tools make it convenient for the merchant to run the campaigns on various social channels and track the valuable insight and the performance of the campaign.

In the digital world, marketers can easily examine the target customer’s taste and preference through the social network. In 2019, social media users are expected to reach about 2.5 billion people all around the world every day.

Marketers should stay active on social channels because people retain more with these channels to keep in touch with others and want to know what’s going on around the world. The user follows or interacts with their favorite brand on any social channel because they perceive the content and information campaigns more valuable.

Let me explain to you some fantastic social marketing tools to improve your marketing campaigns.

ContentStudio – Social media marketing tool

I hope you have heard about it. ContentStudio is one of the most powerful social media marketing tools for social media marketers, individuals, businesses, and digital agencies. It helps them boost their marketing activities by curating content, automating their social campaigns, and managing their brands.

It comes up with tremendous features that help marketers in various ways. Using AI technology, ContentStudio brings the most popular content from all over the world and facilitates you to use its smart features and gain more social engagement towards your marketing campaigns on a complete auto-pilot.

Replug

Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web which you can later share on your social network channels to increase your brand awareness and traffic. 

With Replug, you can create branded shortened links with your custom domains. You can add a call to action to every link which you shared on various domains and identify the traffic which is generated from domains where you share that link.

Through CTA’s, you can engage your audience towards your site when they are about to leave or capture leads by showing an optimized opt-in form. Now it is effortless for you to create brands and campaigns in a more optimized way.

replug

KEYHOLE

KEYHOLE gives the ability to understand how your audience feels about your brand or product and rivals product. It helps you to understand the conversation and the sentiment around it. It gives you the chance to don’t miss significant conversion rates.

You can easily understand themes, trends, and audiences to better cater to your target market’s requirements. Capture every significant moment of your event and access real-time engagement data to amplify your event reach as it runs.

Save your team hours every week by using Keyhole to aggregate metrics, monitor and analyze your campaigns, and build reports. Find and connect with the most relevant and engaging influencers in your industry.

Portray your appearance as a brand

Brand image is the general impression of the product or service.  You have listened more often ‘The first impression is the last impression’. The way you portray your product will create an impression of your business in the sights of the target audience.

According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea.  Brand building is the deliberate and skillful application of effort to create the desired perception in someone else’s mind.”

Brand images are one of the prominent elements which differentiate your brand identification to others brand.

The brand image represents the mission, vision, unique attribution of the product, and brand voice to the target audience.

In the digital marketing world, multiple brand designs help marketers while building a strong brand foundation.

  • Typography
  • Color Palette
  • Form/Shape
  • Logo

If the audience feels estimable after inspecting the brand image, then they will automatically turn into your loyal customers and spread the reputation of the brand with others on several social network channels.

The important thing which marketers always keep in mind that the character they used to explain the brand personality in the brand image has a positive perception in front of the audience or people inspired with the entity then there are the chances that the customers can easily interpret the brand message in the right way.

Let’s take an example of Coca-cola who has a massive margin all around the world with a revenue of over $44.29 billion. It is not just a firm but an economy.

Coca Cola is a brand known for happiness, pleasure, and a great experience. It is the ‘original cola’ and has a ‘unique taste’.

Coca-Cola Company has registered as one of the largest marketable brands with 94% of the state acquiring the red and white Coca-Cola brand Logo.

Coca cola’s presence in more than 200 countries and serves 1.9 billion people regularly. In fact, out of the 55 billion servings of all kinds of beverages drunk each day.

You can survey the marketing history of Coca-cola, the strategies they were used at an early age, and how they got the idea of the bottle, and much more.

Stay Proactive

Proactive is action-oriented behavior, being proactive the marketers instead of waiting for the problem, change, need or things happen in the future they try to seek alternatives solutions or opportunities and give their best to handle it effectively.

The marketers should continually look forward to marketing tactics and actively engaged with the audience using numerous social media channels to make things proceed.

For attaining a market share, the marketer needs to study the trends. It’s is the best way to running in a marketplace instantly. So marketers must spend quality time on different social sources to understand technology advancement.

Spending time on social channels like Facebook, Twitter, Instagram, Youtube, and etc also gives you the strength to understand the audience so you can develop a persona according to the identified target audience.

A proactive enterprise sets the budget first because all digital tactics need an investment consist of the team, executing, implementing, advertising and etc.

Marketers just need to focus on qualitative and quantity distribution. Both are a major aspect of marketing products or services. You can find the analytics against the campaign which you spread on multiple social media channels.

It’s difficult to find the social marketing tool where you can curate niche relevant content, tracking the performance of the campaign, and find the analytical of social sites under a single station.

Tackle customers complaints

Every business deal with the complaints of the customer. It is a challenge for the entrepreneur to handle it with patience and professional manner. By ignoring complaints, they quietly leave and get the product from the competitors.

To maximize the ROI, you have to listen to your customers carefully and assure them that you will work on it. Markets need to ask the question to the customers that what they expected about the solution to their problem.

As a successful organizer, you need to put yourself in the customer’s shoes and view the obstacles of the customer from their perspective rather than your own.

Salesperson seeks to employ ‘You statement’, whenever you’re talking to the client it feels them valuable and respectable. If the issues arise then apologize to the customer rather than blaming other staff or departments. Try to avoid giving excuses to the audience in advance.

There are five strategies to handle customers’ complaints constructively.

  • Stay calm
  • Listen well
  • Acknowledge the problem
  • Get the facts
  • Offer a solution

Analytics tools for measuring performances

Analytics is a more refined way to accumulate data related to different marketing trends. It also gives you the direction where marketers need to make improvements to achieve their goals more effectively and grow share in the business.

With the extensive use of social media channels, marketing strategies dramatically evolved to satisfy their customers. Businessmen need a tool to enhance campaign performances and marketing efforts all around the world on multiple social networking channels.

Google Analytics

Google Analytics is a platform that helps the entrepreneur to get a profound understanding of your customers. It gives them the ability to understand site and app users to entirely evaluate the performance of your marketing, products, and more.

Marketers can operate with Google’s advertising and locate valuable insight to reach the target audience. Process and share your data instantly with an easy-to-use interface and shareable reports

According to Mariam Naficy, Founder & CEO, Minted

‘Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business’.

 

Conclusion

The factors mentioned above are simple and obvious to understand the impact of the social networking channel to advertise your product or band all over the world.

We have discussed briefly how you address your customers and provide them with a quality product and content to give the idea of your business.

With ContentStudio, Replug, and other marketing platforms to track the performance of the campaign and brands in your marketing strategy.

 

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

The Ultimate Guide to Increase Sales on Amazon and Other Marketplaces

Do you know that Amazon arises to the global list of research and development spenders by the multiple billion-dollar margins?

As reported by Bloomberg, the R&D obtain the level of success in 2017, it’s estimated that $22.6 billion is spent on R&D by Amazon.

In the beginning stage, they sold books to customers, from there they expanded their business and become one of the largest public companies in the world.

Now, Amazon is a titan of e-commerce, logistics, data storage, and media. It splashes in excess more businesses.

In this blog, I’ll explain to you in detail how you can develop a connection with the shoppers, generate more leads, and increase sales on Amazon.

Get Review and Feedback from the Target Audience

review and feedback

Reviews and Feedback have a dramatic impact on the sale on Amazon and can add value to the business.

Feedback is like a “Progress card” which shows the performance, quality, and service of the product. Customers give suggestions to the seller related to the product where they need improvement to satisfy their customers all over the wide area. It is entirely related to the customer’s product experience.

On the other side, a review is an opinion of the customers, which tells the detail and attribution of the product such as product life, guarantee, and their experience with a product.

Marketers can clearly recognize the customer’s expectation, concern, and preferences by reviews on Amazon.

Feedback and reviews play a critical role for them in selling their product. The customers are the vital resource that emphasis the sellers with the key information about the product they have. Feedbacks support marketers in their business success.

The sellers can examine the performance of their product by getting feedback from the customers and also identify how much the customers are pleased with their product. It also helps the sellers to address the pain point of the community.

The review is an essential part of the e-commerce business. 90% of customers say buying decision is influenced by online reviews.

Ryan Fish demonstrates in detail that how online reviews will impact various practices.

Buyers do a lot of research on Amazon before buying a product or service. Reviews help them while making an informed product decision, give the ability to compare similar products, and analyzed the efficiency of the product.

There are two types of reviews.

Positive reviews:  Explain the performance and effectiveness of the product. It also persuades the audience to pay more money for quality products and services.

Negative Reviews:  It negatively influences your customers buying decisions and product sales by approximately 22%.

There are some essential findings of the customer who used the internet to read reviews for the local business in 2017 and 2018.

  • In 2018, 27% of consumers surveyed online daily for the local business as a comparison with 2017.
  • 69% of customers monthly survey the reviews.
  • 56% look online business weekly.

Sell a Unique Product

sell a uniqueproduct

“If you use your money to create exceptional products you don’t need to spend it on ads,” says Seth Godin.

Unique product means the product which you’re going to distribute with the key attributes to retain your customers towards your brand, and nobody else in the market will have the same product as you have.

Before designing a product or item for your target audience, you need to accumulate information about the market trends, competitors, customer’s behavior towards the instant product.

After that, you can easily classify which product the shopper immensely need or demand in the market. It’s estimated that in Amazon the seller generates a profit of over $12,000,000 on sales every hour on average.

Amazon makes it convenient for the seller who is new in the market to come up with a brand new product that has unique features to get more positive reviews and feedback from the shoppers.

According to Omnichannel Buying Report, 78% of universal respondents to the survey made a purchase on Amazon.

To maximize the revenue, the sellers must codify the small segment they want to target. They should identify the hurdles their customers are facing and turn up with a unique product having a solution to the problem.

Along with the evolution of marketing strategies, customer behavior also changed. Sale conversion helps the seller to gather worthwhile information about the customer what they like or looking in the product to satisfied their requirements.

Improve Ad copyimprove ad copy

Ad copy plays an essential part in the market while describing your product to the audience. It looks like a sales letter or specific content that is written to address the customer’s problem and get a response of your reader towards your brand or product.

Ad copy impels a massive impact on the conversion rate, sales, and profit. Selling your product online on Amazon is not easy, at that time Ad copy takes place.

 You can underline the key benefits which customer could receive after acquiring the item. It also raises more traffic to sales and adds more value to the product.

There is one of the best tools named Sellerapp which helps you to find the best product to sell on Amazon. Using this tool, you can increase sales on Amazon and hunt for business activities daily.

There are two mains types of Ad copy.

Ad Image:

Great Images gives the perfect impression of any product or brand. Selling your product on Amazon, you must have high-quality images, features, and benefits to attract your audience and turn them into your customers.

Jungle Scout App & Jungle Scout Pro Extension is the solution for Amazon products. It helps you to extract all the data of the product on Amazon. It also facilities you by providing photography for your product to attract your public audience.

There are other magnificent tools named Splitly which helps you to track Amazon’s best product images. Using this, you can improve your listing content, rank on a search engine, test prices, titles, images, and much more.

You are also able to add video, which shows how your product works and how customers take advantage of it. A powerful video copy emphasizes the individual verbalizing everything that would be included in the pattern of written copy.

Ad text:

When you’re striving to explain to the audience regarding your product, then you need to take care of words that you need to use.

The text should be concise, simple, and easy to understand. Every word should demonstrate the worth of the product to the audiences. The text drives the Amazon searcher directly towards your brand or product than rivals.

The text which you add in ad copy should match with the keywords that are crucial for the product, conversion rate, relevance, and clicks.

That’s why it’s important to have relevant keywords that closely relate to what the person is searching for,” says Macfarlane.

Amazon wants your title to be short, descriptive and to the point, they do allow for between 150-250 characters”.

Examine the Competitor:

examine competitors

Each business faces competitors, which hold the same product by sharing the market pie with you. The customers might be spending more money on your competitor’s product.

So, if you crave to sell your product online using Amazon, then it’s imperative to analyze your competitors. There are a few questions you should know the answers to them.

  • Who’s your competitor?
  • What they are selling?
  • Is your product different from rivals?
  • Have you obtained information about their competitors?
  • What strategies they’re using or working on?

Before offering a product or service to the target market, you need to find that if your product is similar to competitors then how you could attract the customers toward you than your rivals. So, you can urgency find the gaps in the competitor’s marketing strategies and try to fill up.

Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It’’s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being.

Through competitor analysis, you can assemble valuable information about the competitor’s activities they are performing to get more prioritization and hold a stand in the market with a similar or unique product. 

There are 5 incredible steps for competitive analysis by Dan Tighe,  which helps you while developing the marketing strategies to convince the audience towards your product.

  • Identify Your Top Ten Competitors
  • Analyze and Compare Competitor Content
  • Analyze Their SEO Structure
  • Look at their Social Media Integration
  • Identify Areas for Improvement

Competitive pricing:

competitive pricing

Have you heard that the price of the commodity is raise because the quality of the product is high?

Yes, the customers buy something expensive because it assures them that the quality of the product is superb than a cheap product.

Competitive pricing means setting the price of a related product, based on your competitor pricing in the market.

After entering the market, the seller always must have a glance at competitor pricing. If the product features are comparable to a rival, then the seller may set the price of the product relative to competitor pricing.

This is human nature when they look at the two same products in the market with the same attributes then they are more looking towards that seller whose pricing is less than others.

There are three things that the seller keeps in mind while setting the price of the product.

  • If your product has unique features than competitors, then you can set the price above the commodity.
  • Sometimes the seller has enough resources and doesn’t affect the cost of production after setting a low price, then it reveals that how sellers constructively develop their marketing strategies.
  • When the product is relatable to a competitor, then the seller needs to focus on the product itself by advertising their product on Amazon and other social media channels.

Amazon’s pricing strategy is different from its competitors such as Walmart, Alibaba, eBay, and many more.  Amazon usually doesn’t focus on its competitor because they viewed as creative in the market. 

Currently, it has become easy for the seller to oversee the competitive prices using fancy tools. There is one of the most appealing tools named Pricefy.io, where you can monitor your competitor’s product price all over the world, currency, or marketplace, (Amazon, and eBay) regularly.

You can also monitor an e-commerce competitor directly, just using their store website URL.

Follow Rules and Regulations of Amazon

rules and regulations for amazon

There are certain policies and agreements for the seller on Amazon which should b followed or otherwise you may lose the chance to sell the product on the Amazon marketplace.

Let’s talk about some essential policies on which Amazon holds dear.

Product and Listing Restrictions

Sellers need approval from Amazon to get listed or sell your product to the target audience all across the world. You can’t list the product which is assisting the violation of legal rules and regulations like drugs or contraband.

You can overview the  product restriction before selling your product on Amazon which includes:

  • Listing restrictions
  • Trade control laws
  • Prohibited product claims

Product details

The other policy is about product detail information which explains in detail which writing style you need to use to portray your product to the audience and influence the customers buying decision.

Amazon also mentions the rules which seller should apply in all products in the Amazon service.

There are some other policies for the seller if they want to obtain more ROI utilizing Amazon service to sell their product to the public.

SEO optimization:

seo optimization

SEO is the process that gives you the ability to optimize or rank your website or web pages to appear on Google search engine.

The search engine helps you to get massive traffic and leads to your content, website, or pages. It also encourages more people to find the highest-ranking content by adding specific keywords. 

If you want a product optimized for a specific keyword on Amazon then you need to ensure the following.

  • A catchy title including your main keyword in a title.
  • Product information and keywords which also greatly impact the positive and negative reviews about the product
  • Add relevant multiple images for your product

Paul Skarie provides you with a proper guideline that helps you that how you can optimize listing on Amazon.

Let’s take an example for a better understanding of the science behind the ranking.

Keywords

  • If you search for the keyword “DJ Headphones” into the Amazon search bar, it will show you the following results.

  • You will see that most of the products have the main keyword “DJ Headphones” in their title.
  • We have selected the Greatest Stereo Headphones DJ Style Dynamic Sound. In the product description, the headphone keyword added multiple times which increases its ranking on the search engine.

  • Relevant Images: For the above product, all of the images are related to Headphones. Amazon uses machine learning to detect the nature of the product.

Product Promotion

product promtions

Product promotion is a set of marketing activities intended to boost up the sales of product and services. It also informs the customers about the product quality aspects and influences the customer’s purchasing power.

There are several ways to promote your product to the target audiences.

Here are the best Five Ways to promote your Amazon listing introduced by Adam Zlotnik more comprehensively.

  • Sponsored Ads &  Promotions
  • Social Media
  • Blogging
  • Build an Email List
  • Deal Websites

Facebook Retargeting for Amazon Products

With the advancement of technology in the digital era, marketing tactics also grew which helps the marketers in numerous ways to target the audience on social media platforms.

Now it becomes more favorable for the Marketers to retarget the customers who have just visited your website but haven’t bought your product.

Retargeting is a significant move for the retailers to bring the customers towards your website repeatedly. There are multiple tools which help you to retarget the public by creating the campaigns or brand for selling the product or services.

Retargeting operates by appending a piece of code (usually called a pixel, such as the Facebook Pixel) to your website. When a visitor comes for the first time to your website, the pixel drop an unnamed browser cookie. It won’t affect the performance of the site.

The cookie helps you to find out that when serves ads to the customers as a retargeting provider, and your ad should serve to those who visit your website once.

There are two approaches that you can apply to plan Facebook retargeting for your Amazon business.

  • Retarget your existing customers: You can retarget your audiences with the campaigns, ads of your product, who visit your website previously but haven’t performed any action.
  • Retarget landing page visitors:  If you want to attain traffic towards your brand from the outside of the Amazon to a landing page, then you need to place the retargeting code or pixel on your landing page. That will gives you the ability to retarget your visitors.

Replug is one of the best tools which constructs Retargeting pixels of social media platforms for your businesses in a simplistic way. You can also create a custom campaign and find insight to track the performance of the campaigns.

Attain the Buy box

Buy Box means having product detail information on Amazon where the customer can add the favorite items or product into the cart for purchasing the product.

After selecting a product, you can view the product detail page and buy a box on the right side of Amazon as shown in the image.

Not all sellers are eligible to win the buy box, its all depends on the seller, selling product history, quality, performance, and the benefits that customer receives after acquiring the product.

Lots of newbie seller comes with the unique product possessing better quality than rivals on Amazon market then they have a chance to get the buy box by adheres the Amazon certain standards. Some factors are included to attain the buy box.

  • Order Defect Rate
  • Performance metrics
  • Customer service quality
  • Length of time on Amazon

It would difficult for the seller to win the buy box for every product which they listed on Amazon. On the other end, it’s necessary to win the eligibility of buy box to endure hard against the competitors carrying a similar product and get more ROI.

Offer Discounts

offer discounts

Offer a discount is a very effective strategy to draw customers into your stores. Customers are continuously looking for ways to get discounts on different products and services. You can easily attract your customers to your brand by telling them how you can save your money.

So, if you want to increase sales, then you have a better option to offer a discount on Amazon to get informed of your customers and build a strong relationship with the shoppers.

Many blogs explain to you different strategies of offering a discount on the product and services to persuade the audience’s buying power.

One of the best blogs which I’ve not studied before is How to Use Discount Pricing Strategies to Make More Sales by Celine Roque. She describes the pros, cons, and types of Discount Strategies elegantly.

For instance, there is a seller who entered the Amazon marketplace. The seller represents their product and its essential detail to the target audience. They develop strategies to reach a pool of customers and establish the reputation of the brand. The strategies are:

  • Initially, the seller offers a 50% discount on all items.
  • After actively bringing customers towards their storehouse, they offer a 10% discount on 100 items and a 5% discount on 500 items.

Through these strategies, the seller would receive more profit, gain a market share, and receive feedback and review related to the product.

Conclusion

When selling products on Amazon, you should be focusing on providing better customer service to delight users. This can increase the positive reviews and feedback for your product.

Also, it is quite noticeable that running marketing campaigns on Facebook and other social media channels along with retargeting campaigns can dramatically increase your sales.

And while running campaigns, you can use Replug to retarget visitors whenever they click on your ad. If you have other advice from your personal experience, please do share.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Evolve Content Strategy - Replug

How to Evolve your Content Strategy Over Time

“We always overestimate the change that will occur in the next two years and underestimate the changes that will occur in the next ten.” — Bill Gates

These words are taken from Microsoft founder’s book “The Road Ahead,” published in 1996. In his book, he talks about the prevalence of the internet and its impact on the world of computing. We can see the immediate change in the world, such as the popularity of TV, radio, smartphones among the public.

A traditional way of advertisement through which you can grasp the attention of the limited audience is by doing cold calls and investing a large amount of money in them.

With the advancement of technology, the way we communicate with the audience, consume a piece of relevant information, and our marketing tactics; have also evolved. Now, people are more inclined towards the internet of things. They find more ways of utilizing the internet to smartly automate their tasks.

Internet of Things - Replug

In the Digital Marketing world, marketers are well-prepared to persuade the audience towards their product or brand and create an inclination that automatically attracts their target audience.

Social media is the most powerful way of acquiring customers and building a firm strategy to hold a concrete position for your product in the market.

Through the Internet, you can easily target a wider audience and address them without leaving your seat.

Here, we have some guidelines which could help you evolve your marketing strategy with time.

Educate your Audience

Billions of people engage with several social media channels to get aware of the latest fashions, find the trending content on different websites, and share it on their social media channels.

They acknowledge the content that has factual grounds which also holds value for them. To produce content that is actually useful for your audience, observe the level of information they require.

You can share the product-related information to give a direction to your audience to choose the right product for themselves. To attract the audience towards your product you need to build up a sense of urgency among your audience. Align your company’s goal with your audience’s needs and make them focus on how to best utilize your product.

Educate your Audience - Replug

Visual marketing has a vibrant impression in the market. Statistics tell us that the human brain forms the first impression in under 50 milliseconds. Visual images are naturally self-explanatory and hold the capability to make a constructive first impression.

Use different images, infographics, and graphical tutorials through which you can effectively educate your audience. This will help your audience absorb your special features and establish a better understanding of your product.

Message Promotion

As we all have an idea about cold and warm audiences. The most essential thing to consider when taking a pace into the market is to strategically target the right kind of audience.

Your content doesn’t matter to the cold audience; but on the other hand, the warm audience takes interest in what you’re providing them. So, in simple words, you have to find the audience and try hard to promote your message among them.

Message Promotion - Replug

Before writing a message, think about the fundamental element that could sell your product. To attract your target audience towards your idea, you need to convey a message that addresses their pain-points.

Your message should be simple, concise, and laser-focused. If your message fails to hit the right strings, people will avoid the messages which are sent to them; until they receive an immediate value.

Social Media advertisement is the best way to enhance your customer engagement, generate more leads and traffic which resultantly would raise your conversion rate.

Ruairi Galavan, a Product Education Manager at Intercom, discloses the most effective messaging strategies to build up customer engagement.

Market Research

Market Research gives a wholesome picture of the market which is very helpful for marketers to identify all the prospects of the marketplace. It could be about the obstacles the customers face, your rival’s product position, or the paths you have to choose to introduce your product to the market.

You can also analyze the audience’s behavior towards your competitor’s product which gives you an idea about the necessary things you have to take care of while entering the market.

Market Research - Replug

After Market research, marketers can interpret their product’s position. They can narrow down the target audience.

To put it briefly, there are two main ways to research the market.

Primary Research: The data is collected firsthand through conducting interviews, questionnaires, phone calls, online surveys.

Secondary Research: You can gather data that is already published on websites by someone. It includes market statistics and reports.

There is a 5 step guide to help you do market research and accomplish an in-depth place for your product. Let me summarize these points for you.

  1. Define Your Buyer Persona
  2. Engage Your Target Audience
  3. Prepare Your Research Questions
  4. List Your Primary Competitors
  5. Summarize Your Findings

Practice Empathy

Empathy is the ability to “Walk a mile in someone else’s shoes”. It’s a characteristic that should be practiced by businesses to retain their loyal customers.

For a better relationship with your customers, you should take care of your customer’s emotions, preferences, and values. You must be concerned with the customer’s priorities and try to create customer-friendly content.

Practice Empathy - Replug

If the customers feel valuable then they will automatically be attracted to your product and become your advocates. It helps you to promote your product through the word of mouth.

The customer taste, preferences change over time. If your product is not demanded by the audience then the purpose of your existence fails.

Brand Voice

An important for marketers to remember while writing content is that they should be able to define their purpose of existence.

Give your brand a unique voice by assigning an identity.

The Logo is an element that is essential and gives an idea related to the product to the customers. If you have not added the logo to content then it is hard for the viewer to relate your content with your brand.

Brand voice enables the companies to keep clarity between the product and the customers whom they are targeting. It also helps customers while interacting and purchasing the product.

Brand Voice - Replug

So, while writing content, it is mandatory to explain the personality of your brand, the purpose of your existence, and illustrate the specification and features of your product.

Nevertheless, you must not exaggerate or overdraw the picture for your audience. That will merely raise their expectations from your product and deceive them.

“Trying to fake your voice is like putting lipstick on a pig.”

Your brand should provide value in real terms rather than fake-furnishing the product to the target audience. That’s an unhealthy practice that results in a bad imprint on your credibility.

Loyalty

The customer’s loyalty depends on the customer’s satisfaction which the marketers fulfill by providing the product.

Customer Loyalty - Replug

When companies bring innovative products into the market over time and engage with customers with new concepts. Then the customers feel valued and more inclined towards the services you provide them.

Once your actual customers become your promoters then they will be able to help you gain loyal customers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

content marketing - Replug

13 Ways To Get Your Content Shared More Often

Content marketing is one of the crucial aspects of digital marketing. It is all about how you communicate with your audience and present fancy content to build up the brand’s reputation.

It’s a way to establish an affectionate connection with the audience, retain them in such a manner that they eventually turn into your actual customers.

If the audience finds your content most trending, informative, and valuable then they will surely share your content with other fellows using social channels and word of mouth as well.

Content marketing does not only help in improving the brand’s reputation, in fact, it also helps you to improve SEO and influence the conversion rate. With the advancement of technology, you can attract your customers with visual content and generate more leads and traffic.

For maximizing the ROI, you have to create more appealing marketing strategies for the target audience. It’s is more convenient and cost-effective than traditional methods. So here are various ways to get your content shared more often.

Find Target Audience

Find Target Audience-Replug

Before advertising the product digitally, you have to find a small segment that you are going to target. You have to survey a market or accumulate the data from the secondary source such as multiple social channels which helps to find out the customer’s wants and needs.

If you’re quite aware of the target audience then it’s easy to understand from where you have to begin and make the different marketing strategies to fulfill their customer’s requirements. It gives you an idea about the product positioning in the market.

You cannot please every individual in the market. So it’s better to invest energy, money, and time in a targeted audience.

There are two types of entities that you could target. The first one is the target market in which the company introduces its products to a group where the user is more likely to purchase the product and service by age, gender, personality, and many more.

The other is a little bit complex they are more likely to give a positive response to your product, services, and promotions because they are satisfied with your product.

We have a fine example of Netflix.

In the early stages, the DVD discs were sent to customers via mail and the customers frequently received the DVD critiques as damaged and unable to fully play. Then Netflix starts finding gaps in the competitor’s strategies and decided to fill it in a unique way to hold a strong stand in the market and get more profitable.

After that, they came up with compression technology that offers a service for streaming movies and TV series over the internet, instead of sending it in the mail. Netflix absolutely increased with the enlargement of streaming through an online queue. They target the audience who want exclusive experiences and convenience.

Pick up the Channels

Pick up Channels

In the Digital era, we have plenty of tools through which you can target your audience and share the content on social media channels. It allows you to promote your product through various online mediums.

You can collect a pool of knowledge about the customers which helps your product to survive in the market.

With time, these social channels play a significant role in the marketer’s business through which they can recognize the social engagement of the audience towards your product or content, the traffic, and leads which are generated.

Before the technology transformation, the markets did advertising in a traditional way like television, radio, and print. It is grueling to reach out to the potential audience and find out the problems they are facing.

So Social media is a place where people come up for entertainment, fun, and find it easy to network with others.  As reported by MarketingSherpa, 95% of online adults ages 18 to 34 are more looking towards a brand on social media.

Marketers can flourish market strategies by using multiple social channels to build up the awareness of the product and the reputation of the business as well.

Write Great Content

Write Great Content-Replug

“Content is King,” written by Microsoft founder Bill Gates in 1996. Content has the ability to persuade the audience to purchase or buy the product. Now it’s up to you to portray your product and company in front of an audience through your content.

You should write content as a story that gives an idea about the product and the value which you have for your customers. Your content should provide the solution to the audience’s problem which other businesses don’t.

If customers find your content more valuable then they’ll begin trusting you, would want to interact with you, and share the content with others and turn into your loyal customers.

Your website visitors behave like wild animals (source: Jakob Nielsen’s Alertbox) customers are hungry for the trending information and desperately share the content with others.  Content is the perfect technique to engage the audience towards you and easily communicate with them and their problems.

While creating content you have to take care that your content should target the right audience at the right time with the right social channel. Some guidelines help you develop the right Marketing strategies step by step.

Add Unique perspective

Add Unique Perspective-Replug

Content marketing doesn’t mean that how you create content, in fact, it means how you deliver relevant content to the target audience consistently. It should be informative for the customers to understand the broad view of the company and product.

So always keep in mind that your purpose of writing content should be different from others. You have to facilitate your audience in a novel way. You need to select the audience for targeting with a certain piece of information which creates ease while purchasing the product and service in the market.

If you want to establish an emotional connection with the audience by presenting content, then you have to take care of their needs. If they feel empathy then they are more likely to share your content on multiple social channels and with their fellows which helps you in reaching more social engagement from different web domains.

Content is one of the three pillars of SEO. This means the search engine gives more value to the contents which are offering more quality to the audience.

Share Valuable Information

Share Valuable Information-Replug

In online marketing, content is a crucial part of advertising the product and highlighting the unique selling point.

Your audience must be hungry for information. Present it in such a way that they keep longing for more. Each piece should hold its own unique print in the minds of the reader.  

Create Appealing Headings

Create Appealing Headings-Replug

The headline should be simple and easy to understand which can grasp the attention of your customers. We have seen often if people find a catchy headline then they are more likely to read the content.

If it doesn’t then they may scroll down or switch to some other landing page. 

It must be concise and to the point, which helps the audience to quickly understand why they need to spend their time on that content.

Headlines explain the marketer’s opinion about the product and the benefits you provide to the customers. If you ask questions in the heading then there are more chances that the audience feels your content interesting and in return gives you a positive response.

Write a catchy headline and get more people on the social media channels and receive more engagement towards your content.

Persuasive Visual Content

Persuasive Visual Content-Replug

The power of visual marketing comes through when you pair it with the short story. Your message can be that much powerful says, Ann Handley.

We all know the impact of visual content, it is much more than anything in the digital world.

Visual content has the ability to give a fresh look to the content. Through which the customers get encouraged by the significant content and feel curious to know more about the product or brand. It also leaves a long-lasting effect on the customers.

visual content - ContentStudio

Did you know that human beings can process visual content 60,000 times faster than text?

Yes, the visual content gives you the ability to interpret the image faster than text. It influences individual behavior to understand and increase the possibility that the learner will remember the visual content for the long term.

Visual content is a technique that you can use to make your audience aware of the product and reputation of the brand in no time. Now, it’s effortless for marketers to advertise their product vision and convey the message to the audience using different social media channels within a few minutes.

It is more cost-effective for the marketers to receive more social engagement, traffic, and leads generated towards your visual content, product, or campaign by using visual infographics. Visual content makes your content more readable and shareable on multiple sources. It includes:

  • Comics
  • Images
  • Videos
  • quotes
  • Infographics

Give Solution to the Problems

Solve Problems-Replug

This is the most fundamental element for marketers. In the content, you must try to resolve the customer’s problem, communicate with them, and address the pain point.

After classifying all that, you have to introduce the solution. You have to empathize with them and be their pain killer.

While writing you need to have a substantial look at your competitors as well. Find the gaps and discuss it in your content and also inform about how you cover the gaps left by your rivals.

It might be difficult to fill these gaps and come up with a creative solution. But if you can do so, you will get more appreciation and social engagement from the audiences.

Use Vibrant Colors

Use Vibrant Colors-Replug

Color plays an essential role not only in human life in fact in the Marketing world as well. It has the ability to communicate with people and their emotions.

Using vibrant colors in the content gives a festive look to the content and the audience feels excited while reading it. If the customers feel good then they are more likely to share the content with others and on social accounts.

In some cases, if you want to influence the customer then there is nothing more appropriate to understand the knowledge of the color wheel because colors affect human choice, emotions, and behavior.

The marketers have the opportunity to use visual content with vibrant colors that are one of the best sources to attract the audience towards you and receive more leads and traffic.

Every color has varied meanings so the marketers have to keep an eye on which colors they need to use while rendering the product, values, and company on different web sources.

Create Data-driven Content

Data driven content-Replug

You could collect data from multiple web sources which helps you to understand the customer’s preferences. After identifying the audience, you may develop content marketing strategies.

In every stage of development strategies, you need useful data insights where you can find out the performance of your campaign, content, blogs, and the behavior of the audience towards it.

We have multiple online platforms as Replug through which you can overview all statistics of your brand, campaign, and links.  When you are familiar with social engagement metrics then it will be easy for you to prioritize things and track the success of your content.

You can identify the customer’s interest and participation on multiple social channels. You always take care that your content should be relevant and more accessible to the target audience.

It must be specific and add some ingredients for the potential customer so they convert into your actual customers.

Recycle Content

Recycle Content-Replug

Recycle content means to re-post the same content which you had posted on different social media channels with some addition. For instance, you can add infographics, videos, quotes, or any other related content to make it more tempting.

One powerful social media marketing tool for marketers, business entities, and Bloggers is ContentStudio; it gives you the ability to recycle evergreen content in which your content will be re-shared on social media channels.

You can modernize your previous content, keep it visible, and make it more useful to the audience who are new to your content. So Evergreen is the best technique used to give a fresh look to your content and unique to many people.

Content Planning/ Scheduling

Content Planning-Replug

If you want to get your content shared more often then you have to work on content planning or scheduling like how you can compose your content on multiple social channels to receive more traffic and leads towards your content.

As we talked earlier, multiple platforms facilitate in more or fewer ways.

ContentStudio creates ease for the end-users by providing them a composer where you can compose your content wherever you think is the best place to get a large pool of knowledge and more popular in the digital world.

Using the tool to collaborate with the team members

Team work-Replug

In a productive team, team members are like clockwork. The team members have a significant impact on the product. They help while creating, managing the relevant content, and also support shaping the organization’s goals as planned.

If team members work together with passion and contribute their best skill and knowledge in social media marketing then it increases the productivity and effectiveness of marketing strategies.

Focus on Quality and Distribution

Quality and Distribution-Replug

Quality content and distribution helps on how to nurture customer’s engagement and the reputation of your product or brand in the technological world. While creating content you must have focused on the quality and distribution.

Quality means the content should contain the necessary point which persuades the audience to buy or purchase your product and distribution determine how you promote the content on different social media channels.

Your mission should inspire your customers with qualitative and quantitative information. Markets need to define different strategies in the content which grants the benefit to an audience.

If the customers perceive more preference than others, they are more likely to share on their social accounts.

When it comes to distribution then you have to scan which channels are more reliable to distribute your content, where you can obtain more engagement from the customers towards your content.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Replug's latest Integrations

Replug’s Latest Integrations to help grow your email list: Episode#4

“Reaching the inbox is not your goal___ engaging people is.”
For Marketers, Email is an influential part of their business success. With the Advancement in Technology, Email Marketing has become essential for the business and its growth. It’s the most cost-effective and convenient way to convey the message to the audience and keep them updated. 

Matt Blumberg, the CEO and Chairman of Return Path says that we need to be laser-focused while creating content. Try to find ways to keep the audience engaged with your product or brand by targeting the right audience.

Replug has introduced third-party integrations with some of the finest Email Service Providers to help you procure the leads/subscribers for your business.

Without further ado, let’s have a look at our newest integrations.

FreshMail:

FreshMail comes with a profound design where you can create appealing Newsletters without having a technical background. You can design brochures that give an image of the product or brand to the audience’s mind. It creates ease for the people to create a design for their product using the Freshmail template. It facilities you to gather more leads by using glorifying programs and e-commerce courses.

FreshMail Integration - Replug

Connect Replug and FreshMail:

Now, you can proficiently handle the FreshMail account using Replug, under a minute.

Once you are successfully logged into Replug then go to Settings and Click on Integrations from the drop-down menu. You will see a list of integrations. Find Freshmail and click on Connect to integrate with it.

Freshmail integration

Pop up follow:

To get into the FreshMail account. You need to follow a pop-up that requires the Name, API key, and API Secret key. To access the API key. Login to the FreshMail account.

Hover over to  User icon > Settings > Plugins and API on the left side of the dashboard. Click on the Integration located under the Plugins and API.

Finding API key in Freshmail

Moving forward, input API key and API Secret into the field of the pop-up and Connect your FreshMail account with the Replug.

Connecting Freshmail with Replug

MailChimp:

MailChimp is an online email marketing platform where you can create a unique campaign for representing your brand in the market and automate your work. It allows you to target the right audience with the right message at the right time. You can email your client, customers, codify the activities, time, and staff with Replug.

Before starting the process of connecting your Replug account to MailChimp. You must log in to your Replug account.

Mailchimp Integration - Replug

Integrate your Replug account to MailChimp.

Going ahead, Go to the Setting on the top right side of the corner. Click into Integration and the following list of integration will appear on your screen. Click on the Connect button in front of MailChimp.

Replug Integrations list

Input Credentials:

In the next step, you need to input credentials that contain Username and Password for future processing. If you don’t have an account of Mailerlite then you can Sign up and add your credentials into the field.

Connecting Replug with Mailchimp

 

After adding, you’ll be asked to select the list which you need to connect with Replug.

Connecting Mailchimp with Replug

 

MailerLite:

MailerLite is another superb social marketing platform for small businesses, where you can not only build up the content using images and videos but also add a countdown timer that dynamically shows the time remaining until you launch a product. It’s more user-friendly, you can edit your content, manager subscribers, and monitor the campaign reports with statistics.

Mailerlite Integration - Replug

To access the Connection with the MailerLite, you must need an API key. For this purpose.

Connect to MailerLite:

Go to Settings, Hover over to Integration from the pull-down menu. You can see the API key in front of your screen, now you can copy it.

Finding the API in Mailerlite

After getting this, you need to connect with the Replug account. Go to Settings just like we did in the above integrations.

Locate Replug:

Settings > Integration > MailLite > Connect

Replug Integration list

Then, you’ll be asked to put your MailerLite Account Name and API Key. Paste API key here which you had copied.

Add API Key:

 

Finding the API key in Mailerlite

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.