A Comprehensive Guide on Increasing Engagement on Social Media Platforms

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

Has anyone ever told you the secret to increasing social media engagement? I bet you’ve gone through hundreds of articles about social media success but haven’t cracked the code yet. Hear me out as this article contains a secret sauce of dominating the social media space, and the good news is that anyone can do it.

Social media has significantly influenced the way we communicate, get inspiration, make buying decisions, and spend time.

One of the weird things about social media is that most of the starters want to rapidly grow on social media. When they hear the buzzword “social media,” they tend to think of the number of followers and overlook the engagement factor.

It’s a no brainer that celebs and influencers are warmly welcomed on a social media platform; all they need is to announce on a different social media platform or share it through a TV interview. Voila!

The number one reason why influencers and celebs rapidly grow on social media is the ample amount of engagement they get almost instantly.

When Jennifer Anniston joined Instagram, it took the internet by storm. Now the FRIENDS star has the world-record to her name for the fastest one million followers on Instagram.

Did Instagram know that this award-winning Hollywood actress is about to set up her Instagram account, and we need to bump it to the top? Of course, no.

It happened organically as Anniston is loved by millions of fans across the globe. The newspapers, magazines, blogs, and websites were publishing articles about her account, and it became a talk of the town.

When fans heard about her Instagram, they started searching for her official account and started following it. It didn’t end here; they also started liking and commenting on the very first picture she posted, and it went viral.

You might think it happened because she was already a celebrity, but I believe it was all the attention that led to high engagement to her account that took it off.

Since you and I aren’t famous Hollywood stars, so need to find ways to increase engagement on social media platforms and work our butt off to dominate social media.

Sit tight because I’m going to spill the beans here. I’ll share a handful of techniques that help you increase engagement on social media platforms without spending a whole lot of money.

You’ll notice that:

  • I won’t be sharing any rocket science formulas to grow on social
  • My tips would include practical and actionable tactics
  • You won’t have to spend a ton of money on social media to get followers
  • The strategies may look mundane, but they work if you stay persistent

So without any further ado, let’s take a look.

Increase Your Social Media Engagement: Here are 6 Ways to do so

Let’s dive deep into these social media engagement tactics:

Ask Questions

Social media engagement happens when followers get excited to respond to your post, and they’d only be excited about the stuff that’s relevant to them or they know about.

Have you ever noticed that we stop scrolling the social media platform’s feed when we see something relevant?

If you’re passionate about dogs, you might not care about bicycle tires. However, if you stumble upon a video about dog training, you’d immediately play and try to pick the brain of an expert.

If you pay close attention, then you’d understand that it’s the fundamental point of increasing social media engagement. Therefore, asking the right questions would unleash the social media attention that you’re hoping for on social media.

I once asked about the video editing software my Facebook friends are using and the post got a ton of replies:

This kind of attention and engagement doesn’t happen when I share a blog post link on Facebook. So it shows asking questions is an excellent strategy for starting a conversation on social media.

Am I only the one who thinks asking questions is good? To find the answer to that question, I went to Twitter and started scrolling through the timeline, and I found this tweet:

Rebekah Radice is a social media influencer, expert, and strategist. She also asked a question in her tweet. Look at the number of replies and likes on the tweet. It shows that asking questions is an ice breaker, especially if you’re trying to improve engagement on social media.

Create Polls

Social media engagement is a bit more subjective to each user. A piece of content might attract PERSON A, but it might be irrelevant to PERSON B. Therefore, surveying the audience from time to time can help us understand our audience better.

I learned that polls are a great social media tool available on all mainstream social media platforms. What they do is that they motivate people to click and get engaged without being pushy. You must have seen a poll on almost all of the major social media platforms.

One of the reasons why creating polls on social media could increase engagement is that polls standout pretty easily. We’re talking about an abundance of tweets or Facebook posts here, and when a poll shows up, it easily sifts through the noise and start attracting the audience.

I have multiple YouTube channels, and a lot of followers follow me across all channels. So I decided to survey one of my channels to help design my YouTube content strategy for 2021. Here’s the screenshot of the poll I created in the community tab of my YouTube channel:

You can notice that the majority of the responders were interested in YouTube content creation. It got me thinking to double-down my efforts on creating YouTube-related content.

Diego Oquendo is an entrepreneur; I found his poll on LinkedIn while scrolling through the timeline:

Here are three takeaways for creating polls on social media for increasing social media engagement:

  1. Brainstorm a bit on the poll subject before moving forward with it so that you could come up with the most appropriate question to ask.
  2. Provide the audience with multiple yet relevant options to choose from to get the best results. You should have at least three or more options in your poll.

III. Don’t judge the poll results too quickly; give it a good week or two before you conclude.

Creating polls would showcase results slowly but surely. Don’t chicken out if you don’t see loads of responses on the poll immediately. Learn a lesson and come up with a better poll next time.

I learned that sharing blog posts or YouTube videos on Facebook, Twitter, and LinkedIn starts to look spammy at some point, and people are less likely to respond to the mundane content.

So creating a poll once in a while would be an excellent strategy to mix things up and increase the engagement on social media over time.

Repurpose Content

Content repurposing means taking a piece of content and transforming it into another type of content using the same information. It has become a popular content creation hack among digital marketers and bloggers as it’s hard to consistently put out fresh content.

Therefore, repurposing allows us to put out content in some shape and form as well as it also helps us build a following on different social media platforms.

When brands and entrepreneurs hear about repurposing content, some of them don’t follow it. Perhaps, it’s because it doesn’t get discussed as much as it should be.

Don’t be afraid of content repurposing. Most people find creating original content difficult, and there might be many reasons why they have not been able to create content such as:

  • They don’t know their strengths
  • They don’t come up with great ideas
  • They don’t understand their target audience
  • They are confused about the right niche
  • They get stuck between the content types such as text, video, and audio

I have been an admirer of content repurposing for a long time. Back in 2018, I posted a book review on my YouTube channel. Later on, I used the review video to create a blog post on the blog. This way, I was able to put out two pieces of content.

Take a look at the screenshot below:

I took the embedded code of my YouTube video, wrote a brief blog post, put the embedded code into the blog post, and voila.

The story doesn’t end here; I have repurposed blog posts into infographics as well.

Check out this infographic, which was designed for my Facebook profile:

You can see the blog post URL on the footer of the image. Not only am I putting out a new infographic on Facebook, but I’m also directing the audience to the blog.

The point is that content repurposing could be very useful when you’re trying to increase social media engagement.

Mention an Influencer

Most of us follow influencers in our industry or niche, which is necessary to keep up with the latest trends and techniques. However, we don’t know how to leverage a connection with the influencer.

First things first, you should know you may have to invest your time, energy, and money into building a connection with the influencers.

It doesn’t mean you would have to spend thousands of dollars to invite an influencer for a personal one-on-one session or something. What I mean is that buying a couple of $15 books or attending a few seminars or else sharing their content continuously would do the job if you know how to do it. And, I’m going to teach you how to do it.

The easiest way to get noticed by an influencer is by understanding his/her core values and spreading the word about them. If you’re a blogger and you agree with an influencer on some common agendas, you can quote the influencer in your articles. If you’re a YouTuber, you can give a shoutout to an influencer’s channel or book.

However, there is a caveat, if you’re doing it just to get attention, you might not be able to pull this off. On the other hand, if you genuinely believe in what you’re saying, you won’t stop highlighting the influencer in your content, and eventually, you would get noticed.

There is no secret recipe to get the attention of the influencers, but if you keep the following key elements of influencer engagement in mind, you can win their attention:

  • You must thoroughly study the influencer’s content before you speak about it
  • You won’t get a response if you’re being negative about the influencer
  • If you’re just doing it for the attention, it may seem fake and unauthentic and won’t work
  • The persistence often pays off in winning the attention of the influencers

Here’s an example:

I was once reached out by the outreach team of Tony Robbins and they referred to the blog post in which I mentioned Tony Robbins’ book Unlimited Power. It was one of the best books I’ve ever read. So I went on to praise the book, but I didn’t pay attention to linking out to the Tony Robbins’ website.

Therefore, his team reached out and thanked me for talking about the book, and requested me to add a link to that blog post. And, I did it at their request.

The takeaway from the example is that I didn’t mention Tony’s book to get an email from the outreach team, but rather, I wanted to solidify my message by adding an authentic source.

Simply put, if you want to increase your social media engagement, then engaging the influencers is a great way to go about it. What you need to do is to take the following steps:

  • Choose a handful of influencers that you agree with
  • Follow them everywhere on social media and blogging platforms
  • Show up in their comment sections on the blog, Facebook, YouTube, and pretty much everywhere
  • Link out to them in your blog posts or talk about them in your YouTube videos
  • Mention or tag them when you share your content in which they’re mentioned
  • Share their content without any expectations whatsoever

What would happen eventually is that when you keep doing this for a while and don’t ask for a return favor, your name or face or brand would start to get familiar with them.

The next thing that might happen is that out of hundreds of comments, they might reply to your comment along with a couple more. At some point, they might share your content in which they’re mentioned. Once this starts to happen, you can expect a lot more attention and engagement as compared to the past.

Even if you don’t see a major change in the vanity metrics, you still got yourself a story to talk about and engage your existing audience.

Folks, mentioning an influencer you admire or follow could go a long way if you’re patient and authentic.

Try a URL Shortener Tool

Some of you may have used a URL shortener tool for trimming your long URLs for social media sharing. And here we are discussing this in a blog post about increasing social media engagement. You would think what good a URL shortener tool would do for social media engagement besides making the URLs look short and clean.

No wonder you’d be surprised, but hear me out first. In my defense, I’d say that it’s partly true that a URL shortener is mainly used for trimming down the URLs to look short and beautiful. However, I’m not going to discuss an ordinary URL shortener tool; you’d be baffled to hear what this tool can do for you.

Replug is my go-to URL shortening tool that doesn’t just shorten the URLs, but instead, it also brings the visitor back to your website or social media channel.

Therefore, when you use this tool for shortening a third-party article for sharing on social media, it creates a funnel to bring those visitors back to your site.

Here’s how it works: when you create a short URL of your friend’s article and share it on social media, it generates a tiny pop-up snippet of your site or social channel for the visitors to click-through and comes back to your platform.

So you aren’t just sharing others’ content, but you’re also infusing your website URL along with others’ content without being pushy.

Benefits of Replug

Custom Branded URL

Replug allows you to integrate a custom branded URL to your account, which enables you to use your short URLs for your social media campaign. For instance, youtu.be is a custom branded URL of YouTube.com.

Retargeting Clickers

This URL shortener doesn’t just trim your URLs for social media sharing, but it also helps in social media marketing. Retargeting the audience that clicked on the links is a huge plus of Replug. Capitalize on this opportunity to engage the audience and bring them to your platform through retargeting.

Call-to-Action Button

One of the best features of the Replug tool is that it provides users with an opportunity to add a CTA button on the pages that are being shared. What happens is that when a visitor clicks on the short URL you generated and shared, the visitor sees a clickable popup that displays the Replug user’s brief information, which could eventually drive visitors to the user’s website.

Performance Tracking

Measuring the performance of any marketing campaign is essential to moving forward in the right direction. Replug has a performance tracking feature that gives users insights into the links’ clickability to keep track of their social media engagement.

Chrome Extension

Replug has a Chrome extension that makes it easier for the users to add shareable links to the Replug account, and it makes social media management a lot faster.

All-in-One Bio Link

One of the coolest things about Replug is that it could replace your Instagram bio link with an all-in-one bio link. You can create a page that has all of your social media links and generate the short URL for the page to add to your Instagram bio. It could massively increase your social media engagement on all major platforms you use.

I once wanted to try a different URL shortener but didn’t subscribe to it for some reason. When I found out about Replug, I instantly signed up and started testing it.

I can say with confidence that the features Replug offers can increase social media engagement over time.

Use Video Content

I have said this a million times and I’m sure you have heard over and over again that video is vital to get attention on social media. Some of you might be paying attention to YouTube and Facebook videos. Let me burst the bubble; it’s not enough.

If you want to increase social media engagement through videos, you have to milk every social media platform that supports video content. Most users underestimate LinkedIn, Pinterest, and Instagram for video content. What if I told you that must upload videos to these platforms to get more engagement?

The chances are, some of you haven’t thought about putting out videos on these platforms. Go to your LinkedIn timeline and start scrolling through; you’d notice that a video would show up after every 5 to 8 posts.

I have been noticing a video trend on Pinterest for quite some time. Now I’m planning on focusing on vertical videos for Pinterest too. The best part is that you don’t have to put a lot of effort into creating a Pinterest video; a lot of users use the same strategy of pin designing into creating video pins for Pinterest.

When it comes to videos, Instagram isn’t far behind. Go to your explore page, and I’m sure you’d find videos along with picture posts.

Most people are afraid of facing the camera and putting themselves out there. If you have been feeling stuck at this phase, then just go ahead and do it anyway. It may look scary, but that’s the only way to move forward. You should know that everyone makes a few bad videos before they start making better videos.

One of the perks of putting out video content is that it gets easier for some people to consume video as compared to articles. It won’t be easy, but the upside of putting out videos is so massive that you can’t imagine. Once you start to reap the benefits of video creation, it will easily overshadow the fear of putting yourself out there.

We want to increase social media engagement, and videos can be a very digestible form of content for the audience unless you don’t know much about the topic or put it out in front of the wrong audience.

How Would You Increase Social Media Engagement?

It’s easier said than done. Anyway, I tried my best to share strategies that have helped me increase social media engagement across multiple social media platforms.

Get to know your target audience and come up with compelling content to offer to the audience. Once you crack the code of creating enticing content and putting it in front of the right audience, you’ll be baffled to see the outcome.

The tactics I shared with you are tried-and-tested as I have been blogging since 2008 and learning something new ever since.

Had I known some of these secrets earlier, I would have made a fortune.

Anyway, Robins Sharma put it this way, “there are no mistakes in life, only lessons.”

It all comes down to this question:

How would you increase social media engagement?

Let’s talk in the comments section.

Author Bio:  Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

7 Powerful Ways to Boost Your Website Traffic Through Social Media

7 Powerful Ways to Boost Your Website Traffic Through Social Media

Garnering traffic to your website, regardless of the niche, is always an uphill battle. And whether social media has an impact on your SEO is up for debate, one thing’s for sure ― social media can be a major source of referral traffic to your website.

In fact, social media users have grown by over 10% in the past year, taking the global total to nearly 4 billion, or more than half the world’s population. Clearly, it doesn’t lack the potential to explosively boost your website traffic.

Now, whether you’re posting on social media to earn more readers for your business blog, to get your followers to check out a newly launched product, or win sign-ups for your newsletter, your goal is to get people to engage with your content and visit your website.

However, getting people off the social platform and on to your website can be a tall order, with your audience being constantly flooded with endless other engaging posts in their feed.

So, here are seven powerful ways to help you capture your audience’s attention and make them click through to your website.

1. Determine the Right Social Media Channels

Your very first step is to do your homework about your target audience ― on which platforms do they spend most of their time and what kind of content do they engage with the most.

There’s no need for you to be active on every channel. For example, if you wish to drive traffic to a food review blog, investing all your efforts in posting quality content on Instagram, Facebook, and Twitter will likely fill the bill. Conversely, if you wish to drive traffic to your B2B SaaS blog, focusing on LinkedIn and Twitter makes more sense.

The last thing you want is to waste your efforts by focusing on the wrong channels where you’ll find little-to-no engagement and thus, a negligible bump in traffic at best.

So, if you have a customer base, ask them what social networks they prefer or use the most. Analyze your top competitors’ strategy. Which platforms are your competitors leveraging? Rather than guessing, use data to determine the right channels for successful social media marketing.

2. Craft Persuasive Titles for Your Social Posts

Headlines can make or break your click-through rate. Whether you’re posting an Instagram story or sharing a quick tweet, always keep in mind the three C’s of great social copy: creative, concise, and conversational.

The title of your post is your audience’s first taste of the actual content, so don’t shoo them away with an unexciting or “clickbaity” title.

While it’s a good idea to keep the headline as crisp as you can, crafting a narrative title typically boosts click-through rates. You can include a couple of benefits of clicking-through to your website, some surprising statistics, or an intriguing question the answer to which they’ll find by clicking on your link.

For instance, if you’re posting an article titled “How to Improve Your Customer Retention”, instead of copy-pasting the same title in your tweet, write something like “Want to build long-lasting relationships with your customers? Here are five battle-tested customer retention strategies!”. Clearly, the latter one invites more traffic as it’s conversational and leads with a gripping question.

3. Go All Out With Visual Content

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, effective social media marketing is all about posting visually stunning content ― high-res photos, illustrations, infographics, GIFs, and videos ― consistently.

You may not think of Twitter as a visual-first platform, but Twitter’s internal data shows people are three times more likely to engage with tweets that include visual content.

 Go All Out With Visual Content

Source: HubSpot

Modern social media users prefer and can’t get enough of visual content. Even if you’re not redirecting followers to mouth-watering pizzas or ravishing undergarments on your website, uploading high-quality images with a caption is always better than plain text.

In short, if your content doesn’t catch your audience’s eye, they won’t bother to stop scrolling and click through to your website. So, strive to post striking visuals that people can’t help but pay attention to.

Also, don’t use images that are clearly free stock photos. Create original high-quality visuals or if you’ve transitioned to a remote working company (thanks to the pandemic), then hire a remote designer to help you create visually appealing social content ― don’t cut corners when it comes to quality and originality.

4. Use Custom Branded Links

Your website’s URL you link to can often be long and convoluted, making it visually uninviting for your followers. To make your links more inviting and clickable, customize them to make them shorter and also branded.

That is, use a custom URL shortener to create short links (an abbreviated version of the page domain) as it’s an excellent way to keep your branding consistent, boost link trust, and consequently, increase click-throughs and website traffic.

What’s more, a shorter link takes up fewer characters in tweets (where you’re limited to 280 characters), leaving you with more room to craft persuasive titles and exciting captions.

5. Have a Clear Call to Action

What do you want your followers to do when they stop scrolling to check out your post? Make it clear as to what action you want them to take.

If you want them to check out your latest product catalog, tell them that with a direct phrase like “check out our latest fall collection”, and include a link to your catalog page.

Likewise, if you want your audience’s opinion on something, just ask them to drop a quick comment. In essence, a clear call to action (CTA) is a tried-and-true way to boost content engagement and drive click-throughs to your website.

6. Post at the Right Times of the Day

Once you have great content to post, it makes sense to determine the ideal time to pull the trigger. After all, what’s the point of great content if your followers aren’t around to see it?

Sure, you’ll get some impressions and click-throughs if you post without thinking about the time, but that’s not how you’ll extract the most juice out of every post.

Timing your posts on social media does have an impact on the traffic you generate, and you must try to get your message across when the bulk of your audience is active.

Source: TrackMaven

To work out the best times to post on each channel, start by looking at what times and days you get the most engagement presently.

For Twitter, head over to ‘Twitter Analytics’ and sort by ‘Top Tweets’ to determine your best-performing tweets. Analyze the time and days when you get the most engagement. Use a free tool like Followerwonk to quickly figure out what time of day your audience is most active.

Likewise, for Facebook, head over to the ‘Insights’ tab to understand when you get the most reach and likes. It’s also a good idea to run some tests to see when your audience is most engaged and likely to click through to your website. Once you find a pattern, schedule your content accordingly on each channel.

Moreover, by sharing your content multiple times across each platform, you allow each post to get the maximum possible engagement from your audience. So feel free to post the same link twice or thrice, spacing the posts apart a week or two.

However, don’t risk annoying your audience by posting too frequently, or by posting the same piece of content more than thrice.

7. Deliver What You Promised

Finally, don’t let your audience down when they land on your website. Your post ― with its compelling title, stunning visuals, and inviting CTA ― should lead your followers to a landing page on your website that truly delivers on your post’s promise.

For example, if you share a link to your blog post on Facebook that’s captioned “How to bake an eggless dutch truffle in less than 60 minutes”, then your followers should be able to do that once they click-through to your website and read the post.

Because if you don’t deliver on your promise, you can’t expect people to trust your brand and click-through to your website again. So, make sure to meet your audience’s expectations with quality content that leaves them satisfied and helps you achieve your marketing goals.

To conclude, all the seven ways outlined above have the overarching theme of building trust and adding value to your followers’ social media experience. The more effectively you get it in front of your audience’s eyes (with stellar visuals, branded links, etc.), the more credible you’ll appear, which, in turn, will result in more click-throughs to your website.

About The Author –

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Tips-and-Tricks-From-Some-of-the-Best-Personal-Brands-Around.

Tips and Tricks From Some of the Best Personal Brands Around

We’ve all done a google search on our names at some point. And for most of us, our Facebook profile or LinkedIn handle pops up first. Yet, for those who want to build a personal brand, this is not enough.

Bloggers, YouTubers, photographers, or budding businesses often turn to personal branding strategies. The more people recognize you, the stronger your brand value. If you are someone who wants to shine out from the crowd, then these tips and tricks might help. 

What is personal branding?
Source: Freepik 

What is Personal Branding? 

Building a personal brand is as essential as your company’s reputation. Marketing is no longer a detached, depersonalized space. The modern-day customers prefer a one-on-one experience instead. 

The market is a social space where buyers and sellers interact. Business, in its very essence, depends on building human connections with people. And your customers are the best brand ambassadors you can get!

With personal brand building, you give your customers a glimpse of your personality. It is more than a mere extension of the business brand. With a personal brand, you try to change the public perception. It puts you in a position of authority. 

Personal brand building and profit

Most B-schools have a section on individual brand building. Here, the students learn all about personal branding and how to market themself. 

As a marketing student, you often get to dapple with research tools as well. The most popular of them being SWOT analysis or PESTLE to gain valuable insights. 

A SWOT analysis report gives you all the information on the internal and external micro factors that affect the brand. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You can apply this not only to products and services but also for people. 

For instance, the entrepreneur’s personal influence and expertise is a strength for the brand. Personal brand building allows the businessman to become an authority figure. And once they have the trust of the customer, they might even tweak the market trends to their benefit. 

Marketing students looking for some marketing assignment help are in luck. Here are some simple personal branding tricks that you explore.

Be more visible 

The first thing you need is a strong web presence. Your company might enjoy a good reputation online, but do the customers know you? Do the people recognize you outside your brand? 

Your brand value can add to your company’s reputation as well. Entrepreneurs like Elon Musk or Steve Jobs are famous, even outside their companies. People recognize them beyond Tesla or Apple. 

Most businessmen enjoy celebrity status in the media. People want to know everything about their personal life, family, and experiences. With personal branding, you can put all that out there. 

Find your niche 

You cannot be an expert in everything sector or industry. Customers prefer brands that cater to their needs and preferences. You must find your niche and area of specialization.

If you are a content creator or blogger, deliver credible and well-cited articles. Here are some ways you can increase your online credibility.

  • Collect relevant market information from analytical tools
  • Look for updated content through content discovery
  • Read up on the research that already exists in your industry
  • Conduct a thorough SEO research
  • Identify the key search words and terms that people use 
  • Add high-quality links to research papers and journals 
  • Cite all your sources 
  • Add plain text descriptions to the images or graphics used 

Note that content creation is a mix of what you want to say and what people want to read/see. If you have an area of interest, pursue it.

Also, note that profit is not the sole motive here. Personal brand concerns more with sharing your life and experiences with people. You don’t have to stick to your industry or line of business. Viewers love personal anecdotes, fun stories from your life. You can even highlight social causes and talk about your political opinions. 

Find your niche
Source: Freepik 

Be active on social media 

Social media networking is the easiest way to connect with an audience. We see many influencers, posting their opinion on a variety of topics. Social media influencers enjoy celebrity status. And if you have a good following online, you can get great brand deals and earn a fortune

Instagram and Twitter are the trending social media platforms that everyone’s at. For building professional connections, you can check out LinkedIn. You can even explore Pinterest if your content is more image-oriented.

So, instead of using social media for marketing your brand- have a little fun with it! Talk about your hobbies, interests, and opinions. Post pictures and Insta stories from your social media handle. Post regularly, see how often should you post on social media . Share a slice of your life, it makes you more human and approachable. 

Gain expertise in your industry 

You must know the ins and outs of the industry. As an entrepreneur, you need to be aware of the latest developments in the business. This also involves an in-depth competition analysis. A detailed PESTLE analysis allows you more profound insights into the business environment. 

Also, you need some level of expertise and credentials in your industry to make it big. Personal brand building is not about creating an artificial image. It focuses more on humanizing the entrepreneur to the audience base. 

Having an effective CTA strategy also impacts your personal brand. People can reach out to you with their queries, complaints, or positive feedback. CTA increases lead generations and divert more traffic to your business as well. 

Gain expertise in your industry
Gain expertise in your industry

Source: Freepik 

Practice 2-way networking 

Most people believe that networking is all about identifying your needs and fulfilling them. What networking lacks is a feeling of empathy. So, instead of focusing on your needs, put yourself in the other person’s shoes. 

2-way networking is a more holistic alternative. It ensures that everyone involved in the transaction benefits in some way. What are you offering to the other party? How is your brand adding to the customer’s value? These are a few questions you need to ask. 

This approach ensures a more secure connection with people. It also contributes to your personal brand. You should make a list of all your contacts and create custom-made messages to approach them. 

Conclusion 

Personal brand building is different from business marketing. I hope that these tips would help budding entrepreneurs, students, and freshers. You can use it to raise awareness, talk about important issues, or support a good cause. Good luck!

 

Author Bio: As an Assignment Expert, Bella delivers online sessions at Expert Assignment Help, helping students with writing essays and assignments. She is the co-founder and education consultant at Top My Grades. Beyond work, you can find her baking a fresh batch of cookies in her kitchen. 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.