CTR for better conversions

7 Ways to Increase CTR for Better Conversion on the Website

Over 10 years of blogging has taught me a million things about launching, optimizing, growing,increasing CTR and selling websites. What if I told you figuring out two things that could turn things around for you? The first is “how to bring visitors to your site” and the second is “how to push them to click on your website.”

If you have been running a website, you’d know that clickability is a massive factor of engagement and conversion. You can’t sell your product or convert a reader into a subscriber if visitors aren’t clicking. It does look so simple on the outside, but it’s a game-changer in conversion optimization.

What if your website visitors don’t know where to click? Or what if they know what exactly you’re offering but they don’t want it?

Wait. No need to feel depressed.

I’ll walk you through the whole process that will surely help you maximize the website conversion. All you need is to be ready to churn the information I’ll throw at you as I’ve got several ways to increase CTR to improve your website conversion.

You should know that every e-commerce store, website owner, and blogger wants more conversion on the website. Some improve their website designs, while others internally link their website pages. The goal remains the same; they want prospects to convert into paying customers.

But when visitors aren’t clicking anywhere on the website, then it got to be something wrong with the website. The primary suspects could be the website speed that may be affecting the ranking, the quality of content that isn’t impressing the readers, or the wrong audience targeting that result in producing irrelevant content.

If you’re wondering why it would matter so much, then you should know that less or no clickability affects a lot of things, such as:

  • Total page views
  • Email list growth
  • Affiliate commissions
  • Product sales

Since we’re discussing how we can improve the click-through rate for better conversion, it’s imperative to know where website visitors are clicking and where you want them to click. Placing a banner ad on the sidebar or installing an exit-intent won’t make a difference unless you aren’t getting the right traffic to your blog or website.

In the online marketing world, click-through rate (CTR) is crucial to understand various factors that indicate whether or not the content strategy is working, and those factors include but limited to:

  • The intent of the publisher mirrors in the way content is presented
  • The interest of the visitors in your content is determined by the engagement
  • Relevance to the audience reflects in the bounce rate report
  • Quality of the content can be judged through the conversion

So we’ve established that it’s necessary to have clickability on our website or blog. Therefore, now you need to know is how you can increase clickability on your site.

Let’s head over to the cream of this article.

7 Ways to Increase CTR for Better Conversion on the Website

Let’s change the way website visitors respond to your websites and blogs for the better. Take a look at the methods to increase CTR on your website:

  1. Link to sales page multiple times

    One of the common mistakes website owners and bloggers make is that they add a single call-to-action button or link once to their sales page in the article. They should know that it isn’t going to cut it. On the other side, what smart marketers do is that they use psychology to push visitors to click-through by adding multiple call-to-actions.

    It’s human nature that when something appears frequently, it goes into our subconscious mind and influences our behaviours. Brands know this very well. They’d spend millions of dollars on TV commercials, social media ads, and influencer marketing to build brand recognition.

    The point I’m trying to make is that you need to link to your sales pages more often. This linking shouldn’t be limited to the blog posts, but instead, you can do this in other content mediums as well. Here’s how you can link to sales pages on various platforms:

    Since our goal here is to improve the website conversion, so the first thing you should do is start linking to your sales page more often.

    When I promote products, I tend to link to those affiliate products more often.

    Take a look at the example:
    linking on post
    Ever since I started linking to the affiliate promotes multiple times in the blog post, my conversion rate needle has started to move. So don’t waste this opportunity to improve your CTR on the site.

     

    Add various call-to-action buttons on the website. You can try out multiple CTA variations such as buy now, free trial, sign-up now, get access, et cetera. It increases the clickability when the call-to-action button appears in multiple places on the website pages.
    Link to money pages multiple times in the articles. One of the underrated engagement techniques that bloggers and digital marketers don’t capitalize on is linking to money pages. Income School once revealed that they increased their conversion just by adding links multiple times in the blog posts.
    Mention CTA at least twice in a podcast so that the listeners could remember your brand or offer once they finish listening to the podcast. I’m a big fan of podcasts, and I know how much attention listeners pay to their favourite content. Almost every podcaster has a specific call-to-action, whether it’s a freebie or a discount coupon.
    Highlight the product at the beginning and at the end of the video. Video is a popular content type on social media. So when you put out a video on YouTube or Facebook, try to plug in the call-to-action at the beginning as well as at the end of the video.

  2. Add a comparison table

    You got to be on your toes when you’re trying to increase your website click-through rate. There are several factors that determine how good or bad your clickability is going to be on the website. One of the key factors is “stopping people from leaving your site.”

    So when you essentially stop people from leaving your website, then it means they’re either enjoying your content or interested in your product. Therefore, you have to try out every single method to stop people from hopping to another website.

    Adding a comparison table is a fantastic way to retain the visitors on the page and engage them further on your website. What comparison tables do is that they provide data, statistics, or specs, which essentially help the website to keep the visitors engaged.

    It’s easier to engage the website visitors when they’re digging deeper into the information you’ve provided in the content. There are various comparison tables you can create to make this engagement happen:

    i) Products comparison

    ii) Pros and cons of a product

    iii) Head-to-Head brands analysis

    iv) Different variants of a product

    It reminded me of the Wirecutter website; it’s a product review website that puts out a lot of content related to IT, tech, and gaming. They’re so good at using comparison tables.

    Take a look at the comparison table from Wirecutter:
    wirecutter table

    The point is that sometimes when you need compelling information or data to tie readers to your content. The longer they stay on your website, the higher the chance of clickability.

    However, in some cases, you need some call-to-action in your tables, for instance, read more or buy now to make sure that the engaged visitors take action. So don’t let go of any chance you get to retain the audience on your website.

  3. Use attractive call-to-action buttons

    The attractive call-to-action buttons have a lot to do with the click-through rate on the sign-up pages and online forms. Besides building a narrative, it also sends out a psychological message to the viewer. Digital marketers, web developers, and bloggers know how important the text, colour, and size of the call-to-action buttons are. Therefore, they pay close attention to testing out various versions of the call-to-action buttons.

    The importance of building attractive CTA buttons isn’t limited to websites, but they also matter in online ads and mobile app interfaces. Have you ever wondered what makes good CTA buttons better than the average CTA buttons? Here are three key factors that differentiate good and bad CTA buttons:
    i) Intent
    The CTAs must align with the intent of the publisher. Suppose a blog is about making money online, and the CTA button is about health and fitness, then it won’t work. There has to be coherence between the content and the text of the CTA button.
    ii) Clarity
    It’s true that mundane and regular CTA buttons go unnoticed, for instance, “get updates” and “subscribe” are the most common ones. Sometimes, websites and blogs try to fashion CTA buttons and end up writing a word or phrase that doesn’t give out a clear sign of what to expect from the sign-up process. So try creating a clear CTA button that helps the visitor in moving forward.
    iii) Message
    A core element of the CTA button is the message it carries. Not only it matters in understanding the context but also influences the clicks. The clearer the message, the better the CTA.

    Call-to-action buttons are essential everywhere on your online real estate whether it’s a website, newsletter, landing page, or article copy.

    The team at Elegant Themes understands the importance of attractive call-to-action buttons.

    Look at the CTA button in one of their newsletters:
    CTA

    They used a rather large CTA button and clearly hinted “read the full blog post” on the call-to-action button, which explains the point.

    Similarly, Appsumo also has an interesting call-to-action button on a popup option box:
    CTR with CTA

    Not only did they use the discount offer in the CTA button, but they’re also using a contrast colour for their call-to-action button.

    Both of these examples sum up what I’m trying to tell you, which is to make attractive call-to-action buttons for more clickability and better conversion.

  4. Maximize internal linking in the content

    Internal linking is a vital SEO tactic to keep visitors engaged and tell search engine bots about the relevance of your content pages. SEO experts and bloggers internally link their content or pages because it transfers link juice to other pages as well as keeps visitors and bots remain on the site.

    If you have done SEO before, you might have an idea of what internal linking does to any blog or site. On the contrary, if SEO isn’t your cup of tea, then you might not have paid much attention to it.

    Anyway, I’ll be keeping it digestible for you. The reason I’m discussing internal linking is simple: it increases click-through rate and engagement on the site.

    Does this mean you should internally link your pages even if they aren’t relevant?

    The answer is no. You shouldn’t do internal linking of the pages that aren’t relevant or won’t be helping the readers.

    When your website visitors get engaged on the site, they either convert into a lead or buy the product. The key here is to somehow keep the visitors busy on your site.

    The following three elements ensure that your internal linking strategy bear fruit:

    i)Content Relevance

    The internal linking doesn’t matter if you aren’t linking to the relevant content. If you’re connecting two pages for the sake of internal linking, and there is no justification whatsoever, then the reader who would end up clicking on the link might not feel clicking on any other link. So keep the content relevant in mind.

    ii)Problem-solving Info

    Your blog posts must be solving the problem. It does look so simple, but in reality, it’s not that easy. First, you’d have to identify a problem, and then you’d have to come up with a solution. Internal linking comes naturally in the content curation and creation process when you’re absolutely sure about the resources you’re linking out to in your content. Remember that the mission is to solve a problem, not to link out to other pages or resources. Once you keep this mindset, you’d succeed in internal linking.

    iii)Clean Page Layout

    Some of you might not agree with this, but I do believe that a clean page layout is worth it. If your blog post or website page is cluttered with ads, popups, and opt-in forms, then visitors might leave the site without clicking on any link. Don’t underestimate the power of having a clean layout on your site.

    Copyblogger does internal linking so well:
    internal linking

    I have been noticing their internal linking strategy for a long time. Often they hyperlink a full phrase, while sometimes they hyperlink a single word.

    Hubspot is a popular inbound software services company. If you want to learn the basics of content marketing, you should follow their editorial techniques.
    internal linking for CTR

    They nail it with their internal linking as well.

    So what I’m trying to say is that internal link your pages and blog post wisely. Remember that the core reason behind internal linking is the delivery of value, not just drag the reader from one page to another. Once the readers start to discover helpful and meaningful resources through your internal linking, they’re likely to trust your content more than ever.

  5. Reduce banner ads on the page

    Most beginner bloggers don’t realize that adding more banner ads on the page could drastically reduce the clickability on the website, let alone reduce conversion. Understandably, they want to make quick bucks, so they put a lot of banner ads on the site.

    As a result, they may end up getting a few clicks on their ads, but they could potentially lose the visitors they’d leave the site and land on the advertiser’s website.

    One of the disadvantages of having a bunch of banner ads on a site is that visitors’ attention gets diverted towards the banner ads. Seemingly, it could reduce clicks on the internal links.

    Furthermore, having more banner ads on your website means your page loading speed would increase, and that doesn’t just affect the user experience, but it could also affect your SEO.

    Take a look at the screenshot from Millennial Money blog:
    money blogging

    It’s one of those blogs that have a minimalistic approach when it comes to their website designs. What I like about the Millennial Money blog is that they don’t have a single opt-in box or a banner ad on the sidebar of the blog posts. There are so many other blogs out there who follow the same approach.

    So what we take away from this example is that sometimes having less number of banner ads could also lead to getting more clicks or higher conversion through internal links.

  6. Make your text links standout

    It’s fascinating to understand that users’ behaviour changes when our strategies to engage them to change. Plus, how small changes make a huge difference in the conversion rate and clickability. So I’m about to share another element of content marketing that would help you increase your website CTR, and therefore, impact the conversion.

    You’re putting out great content on the blog and you have a fantastic internal linking strategy, but if your links aren’t prominent enough, then it’s a problem.

    I’ve seen several blogs that don’t have a distinctive colour for their in-text hyperlinks, which prohibits the links from standing out from the rest of the content.

    It’s necessary to know why we need to make our text links stand out in the first place. The reason is that we want clickability on the website and blog. Therefore, we add a bunch of internal links along with affiliate links and outbound links. The goal is to push readers to click on all types of clicks so that they go ahead and complete a specific action.

    When a website gets more clicks, the following things happen as a result:

    i) The website or blog gets more page views

    ii) The engagement increases on the site

    iii) More chances of affiliate conversion get created

    iv)Display ads generate more money due to page views

    So to make your text links stand, you need to choose the right combination of the following things:

    Font: The font of the blog or website must be clean and decent. The font style and size play a vital role in pushing readers to read the blog or leave the page early on without finishing the blog post.

    Text colour: After the website’s font, the next thing is the text colour, which should be prominent and in contrast to the body of the website body. It’s usually black in most of the blogs and websites.

    Link colour: The link colour is a big decider of how clear and appealing a hyperlink appears in the content. If the link colour is the same as the colour of the text, it might hurt the clickability on the links.

    Site template: The blog or website templates have settings where you can change the font size, colour, and hyperlink settings. You can adjust the text link colour if it doesn’t seem appropriate to you.

    Look at the screenshot from the Kinsta blog:
    how to do internal linking for seo and improve CTR

    It seems like they know about this so well. When I was going through their blog content, their hyperlinks were looking so catchy and clickable. The reason is clear, which is they’re standing out.

    Try experimenting with your text link colours. If you have no idea where to change the colour of your hyperlinks in your site’s CSS, consult a website developer for this task. It’ll only take a few minutes to change it.

  7. Use a Short Branded URL

Most of you would think, how come a short branded URL would bring website visitors or increase click-through rate? Well, all I can say is that you should keep reading.

First things first, what’s the short branded URL? If you have no idea what exactly a short branded URL is, then let me tell you. It’s a short version of the same domain with a different extension. Companies use short branded URL versions to reduce the length of the links as well as record different statistics.

If you’re into affiliate marketing, you might have noticed that Amazon and ShareASale allow users to generate the short URL of the affiliate products to promote.

The exciting part is that any company or blog can use a short branded URL. Now you’d think, why would someone want to use a short branded URL?

The answer is that a short branded URL could increase your CTR as well as land more website visitors on your website.

Well, Replug is a fantastic URL shortener that does so much more than just URL shortening. Not only does it allow users to use branded URL, but it also helps users drive visitors to their websites.
URL shortener for improved CTR

If you’re a social media expert or a pro-blogger, you might want to get your hands on this tool. Here’s why: when users shorten the article URLs with Replug and share on social media, and their followers click on the short links and land on the articles, they also see a small snippet of the users that could bring those random visitors to their websites.
shorten url for improved conversions

What it means is that you’re sharing others’ valuable content with your followers after shortening the article URLs with Replug, and those articles could bring people to your website as well.

As a result, you could increase CTR on your website and end up improving your website conversion.

Did You Learn Something New About Increasing CTR on the Website?

I’ve shared seven ways to increase CTR on your website for better conversion. The goal was to help you out by sharing tactics that push visitors to click-through on your website.

I’m sure you’re going to take away a couple of strategies from this blog post. I’ll be thrilled to know what strategies you liked the most. Feel free to share what else readers should do to increase CTR on the website.

Furthermore, if you learned something good from this blog post, do let us know in the comments below.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Tips-and-Tricks-From-Some-of-the-Best-Personal-Brands-Around.

Tips and Tricks From Some of the Best Personal Brands Around

We’ve all done a google search on our names at some point. And for most of us, our Facebook profile or LinkedIn handle pops up first. Yet, for those who want to build a personal brand, this is not enough.

Bloggers, YouTubers, photographers, or budding businesses often turn to personal branding strategies. The more people recognize you, the stronger your brand value. If you are someone who wants to shine out from the crowd, then these tips and tricks might help. 

What is personal branding?
Source: Freepik 

What is Personal Branding? 

Building a personal brand is as essential as your company’s reputation. Marketing is no longer a detached, depersonalized space. The modern-day customers prefer a one-on-one experience instead. 

The market is a social space where buyers and sellers interact. Business, in its very essence, depends on building human connections with people. And your customers are the best brand ambassadors you can get!

With personal brand building, you give your customers a glimpse of your personality. It is more than a mere extension of the business brand. With a personal brand, you try to change the public perception. It puts you in a position of authority. 

Personal brand building and profit

Most B-schools have a section on individual brand building. Here, the students learn all about personal branding and how to market themself. 

As a marketing student, you often get to dapple with research tools as well. The most popular of them being SWOT analysis or PESTLE to gain valuable insights. 

A SWOT analysis report gives you all the information on the internal and external micro factors that affect the brand. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You can apply this not only to products and services but also for people. 

For instance, the entrepreneur’s personal influence and expertise is a strength for the brand. Personal brand building allows the businessman to become an authority figure. And once they have the trust of the customer, they might even tweak the market trends to their benefit. 

Marketing students looking for some marketing assignment help are in luck. Here are some simple personal branding tricks that you explore.

Be more visible 

The first thing you need is a strong web presence. Your company might enjoy a good reputation online, but do the customers know you? Do the people recognize you outside your brand? 

Your brand value can add to your company’s reputation as well. Entrepreneurs like Elon Musk or Steve Jobs are famous, even outside their companies. People recognize them beyond Tesla or Apple. 

Most businessmen enjoy celebrity status in the media. People want to know everything about their personal life, family, and experiences. With personal branding, you can put all that out there. 

Find your niche 

You cannot be an expert in everything sector or industry. Customers prefer brands that cater to their needs and preferences. You must find your niche and area of specialization.

If you are a content creator or blogger, deliver credible and well-cited articles. Here are some ways you can increase your online credibility.

  • Collect relevant market information from analytical tools
  • Look for updated content through content discovery
  • Read up on the research that already exists in your industry
  • Conduct a thorough SEO research
  • Identify the key search words and terms that people use 
  • Add high-quality links to research papers and journals 
  • Cite all your sources 
  • Add plain text descriptions to the images or graphics used 

Note that content creation is a mix of what you want to say and what people want to read/see. If you have an area of interest, pursue it.

Also, note that profit is not the sole motive here. Personal brand concerns more with sharing your life and experiences with people. You don’t have to stick to your industry or line of business. Viewers love personal anecdotes, fun stories from your life. You can even highlight social causes and talk about your political opinions. 

Find your niche
Source: Freepik 

Be active on social media 

Social media networking is the easiest way to connect with an audience. We see many influencers, posting their opinion on a variety of topics. Social media influencers enjoy celebrity status. And if you have a good following online, you can get great brand deals and earn a fortune

Instagram and Twitter are the trending social media platforms that everyone’s at. For building professional connections, you can check out LinkedIn. You can even explore Pinterest if your content is more image-oriented.

So, instead of using social media for marketing your brand- have a little fun with it! Talk about your hobbies, interests, and opinions. Post pictures and Insta stories from your social media handle. Post regularly, see how often should you post on social media . Share a slice of your life, it makes you more human and approachable. 

Gain expertise in your industry 

You must know the ins and outs of the industry. As an entrepreneur, you need to be aware of the latest developments in the business. This also involves an in-depth competition analysis. A detailed PESTLE analysis allows you more profound insights into the business environment. 

Also, you need some level of expertise and credentials in your industry to make it big. Personal brand building is not about creating an artificial image. It focuses more on humanizing the entrepreneur to the audience base. 

Having an effective CTA strategy also impacts your personal brand. People can reach out to you with their queries, complaints, or positive feedback. CTA increases lead generations and divert more traffic to your business as well. 

Gain expertise in your industry
Gain expertise in your industry

Source: Freepik 

Practice 2-way networking 

Most people believe that networking is all about identifying your needs and fulfilling them. What networking lacks is a feeling of empathy. So, instead of focusing on your needs, put yourself in the other person’s shoes. 

2-way networking is a more holistic alternative. It ensures that everyone involved in the transaction benefits in some way. What are you offering to the other party? How is your brand adding to the customer’s value? These are a few questions you need to ask. 

This approach ensures a more secure connection with people. It also contributes to your personal brand. You should make a list of all your contacts and create custom-made messages to approach them. 

Conclusion 

Personal brand building is different from business marketing. I hope that these tips would help budding entrepreneurs, students, and freshers. You can use it to raise awareness, talk about important issues, or support a good cause. Good luck!

 

Author Bio: As an Assignment Expert, Bella delivers online sessions at Expert Assignment Help, helping students with writing essays and assignments. She is the co-founder and education consultant at Top My Grades. Beyond work, you can find her baking a fresh batch of cookies in her kitchen. 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How To Build Brand Recognition using Short Links

How To Build Brand Recognition using Short Links

When we talk about branding, we more emphasize the landing page and the brand logo. Why is it so? Have you ever noticed the branded link?

Without any doubt, brand logos play an essential role in your marketing success. It gives your product a brand reputation, the first impact on the audience, and makes you distinct from others.

On the opposite side, brand url is the short URL that is customarily based around a brand’s name, link, and the engaging content you want to distribute with your audience on the relevant social media channel.

How can branded links aid you to build brand awareness?

Branded links do not only help to build brand credibility but also grant to establish a trustworthy relationship with the audience. It gives an idea about your product and represents your brand identity on all social media channels worldwide.

Branded links are also known as vanity URL. The URL is more memorable, looks fine, and user friendly.

If we talk about today, there are thousands of links shared on social media channels.  Marketers embed links in email, video, social channels, and more but they didn’t know know how it works.  At this point, the vanity URL plays an integrated part.

How does it work?

Branded link assists you to grow your business, represents your brand in front of the audience, enhances product visibility in the market precisely, creates the possibility for the audience to clicks on the URL, and converts them into your actual customers.

Let me give you an example for your better understanding.

The branded link is based on three basic ingredients.

  1. Domain:       Your brand name. E.g ( ContentStudio)
  2. TLD:              Here you have to consider your niche market. (.io)
  3. URL Slug:    A keywords that you will use against the target audience to get them to know what you have for them.  (Growth-plan)

ContentStudio.io-growth-plan

3 Reasons You Should Brand Your Links

We’ve identified three primary reasons for you to enhance your brand awareness with the help of a link shortener.

Track the conversion and enhance the Click Through Rate

To track the branded link performance is one of the hands-down most effective approaches.  Marketers have to play a role as connective tissue for their customers to attract and hold their customer’s attention to the website.

Branded link helps you to get the idea of how your shortener URL acts all over the internet. It can give you quality insight that aids you to re-create the strategy if needed to compete in the market.

Selecting the right tool to track the conversion and improve Click through rate is another essential thing we need to give attention to.

Replug is one of the best options to enhance your marketing activities. It provides you valuable data in real-time, sees your visitor by demographics such as gender, location, and informs you about which post gets more click on the social media channels.

Track the conversion and enhance the Click Through Rate.

Enhance Your Links’ Appearance

Branded links do not only help you to enhance brand authority, but it also looks neater, eye-catching that prompts the audience to click on it. On the other side, it is easier to share a short URL than the complicated one.

If we talk about ourselves, we would prefer to share a short URL than a long one. Having branded links will help you to stand out with your product in the market and creates a route for the customers to read, copy and share on their social channels that serve marketers to get organic exposure on various social networking channels.

When you are using a vanity URL, you are avoiding the generic URL that you got from the defaulted link shortening services. Those links are kinda cheap and messy to understand or share.

Here we take an example of Jenn Herman. She is an Instagram Expert. She has used a branded URL and promoted her brand.

Enhance Your Links’ Appearance

Improve Your Site’s Search Rankings

Well, we all know, most of the markers more concerned with organic growth. Link shorteners help you improve your search engine ranking organically rather than investing hundreds of dollars on it.

Google doesn’t indicate vanity URLs. It is the most precious thing for marketers to create different branded links to represent their product in various foam. People preferred to share short links more often that help you to rank your brand SEO.

Let’s take ContentStudio as an example here.

ContentStudio has created one branded shorteners link to promote their brand features.

Content Planner

ContentStudio illustrates the planner feature in a detail to give a concept to the audience how it works for you and your business success.

Branded URL:  https://contentstudio.io/content-planner/

You may click on the website to get to know more accurately.

As Matt Cutts said, “Shortened links still pass anchor text and the page rank”. Branded links with the target keywords give you a safe anchor text that you can use for the backlinks opportunities.

Are you hunting to get a branded link shortener?

If yes, then you have to select a tool that helps you in this matter. Although, there are numerous tools out in the market that we can use for link shortener.

But the point is: which tool do we prefer to create captivating branded links?

I’ve experienced one of the fantastic tools that serve me in all possible ways. It’s called the Replug.

Replug creates naive ways for marketers to build brand recognization all across the world using fascinating branded link shorteners.

It enables you to monitor, refine, and shorten your long links with powerful call-to-action, branded link shortener retargeting pixels, and efficient analysis.

Let’s watch a video that demonstrates how Replug is valuable for your brand recognization.

‘Every link you share on social media is an opportunity to advertise your business. How?’

Do you want an answer?

Here is an article that explains the Benefits of using Branded Short Link and 10 effective link shortening tools accessible in the market today.

Final Thought:

Branded link plays a vital role at all stages of the marketing funnel. If you genuinely want to keep your brand on the audience’s mind, then you have to create a branded link that consists of your brand name and the message you want to convey to your audience.

The other thing you have to consider is to select the right URL shortener tool that assists you in that way. Replug is one of the most convenient tools you must strive for once.

We have shared three crucial reasons with you. You can use to build a branded link shortener to gets better results and improve your SEO ranking.

We would love to hear back from you.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Effective Link Building

Effective Link Building: What is working in 2020?

Being a webmaster requires persistence, hard work, and a lot of patience. However, these are just the essential traits of a successful SEO marketer; when you intend on achieving a higher rating on Search Engine Result Pages (SERPs) and boost your website’s reputation, it is essential to be familiar with all the state of the art link building and technical SEO strategies that could take your website to the next level.

When analyzing such approaches, a site owner would have to particularly emphasize the importance of both on-page SEO and off-page SEO.  While the on-page SEO is related to managing the content that is on your particular site, off-page SEO is a way of ensuring that your approach and activity isn’t limited to engaging with your existing audience.

The significance of off-page SEO is often undermined; several webmasters overlook what they can achieve with it. “Off-Page SEO” denotes every activity commenced by site owners away from their website that can assist them in achieving a higher rating on SERPs. On-page SEO takes place on the website while the off-page searches engine optimization outside your website.

Backlinks and Internal Linking

Backlinks and internal linking are separate concepts, and it is essential not to get caught up between the two. Proper understanding is a vital trait of a successful site owner.

A proper linking structure is necessary for progression, and for it, you would need to understand the distinction between the two types.

Internal linking refers to linking a particular web-page through a keyword in a different page. A demonstration of it would be to link a page of your website to another that has similar content. What it effectively does is that it notifies the user that the site has similar but more in-depth content on a specific topic on the following page that is linked.

Linking increases the bounce rate since the users who might be searching for a specific topic might scroll between pages and spend more time exploring your website. If the content quality of the website is high, then there are a lot more chances of an increased audience.

Such activities are noticed by Google or search engines, and it contributes towards getting a higher and better rank on the SERPs.

Backlinks and their significance

Backlinks are when an external website mentions or gives mention yours, and such a reference is made through a backlink. It can provide significant assistance in reiterating your site’s reliability, producing a network of an entree through various web pages and publishers.

The importance of link building cannot be undermined, and therefore it’s vital to be well-aware of how to proceed with it and how does it contribute towards building a robust online presence.

Several site owners might think that link building isn’t that important, and they should spend the time and effort required into something else, but that’s not the case. Analysis has shown that various websites have achieved a higher rating even in 2020 through sensible use of link building

How does a webmaster benefit from link building

The SEO technique of link building assists the reader in finding informational articles and blogs online through various web-pages; it aids brands in getting discovered through the great content sources to present online.

Link building is beneficial for websites and webmasters. When you get backlinks from a website that has matching content as yours, it provides an enormous boost to the status. Since backlinks are often acquired sites that have a similar structure and content subject as yours, it helps attract the organic audience on the website. Access to organic traffic means a higher bounce rate, meaning that the people are more than likely to spend time on your website, exploring it for useful material.

When you get a backlink from a well-reputed website that has a higher domain authority than yours, it provides a signal to search engines that the content that you share on your pages is high-quality content and worth mentioning on other sites; it is a crucial factor in getting a higher rating on search engines and moving up ranks.

Although the user perceives simply a link’s part, the search engine comprehends the complete structure of the hyperlink and abstracts valuable data from it. Linking to a blog on your website is simple by way of a hyperlink, which will direct the user to the desired web-page. However, while linking back to the same blog on a different page, link building procedures need to be prudently obeyed to ensure that Google search engine can easily find and access your page. It means choosing the correct text to be used in the hyperlink. It would include confirming that the keyword exists within the hyperlinked text, and frequently checking to comprehend that your link is still active and it hasn’t broken.

Factors to consider with significant link building

Link building is a technique to enhance your website’s status and rating on the search engines. However, as stated previously, it required knowledge of not only SEO optimization but strategies as to how you can take your site to the front pages.

The first thing that you need to ensure is that you post high-quality content on your website. The ‘’Content is king’’ phrase is every green for every site online. When compiling content for your website, there are a few things that must be considered because even if your content is well-written, these can still be a major turn-off for any visitor on your site.

One of the most important things is that your content should have minimum grammatical mistakes

If you are someone who doesn’t have a firm grip over the English language; an excellent way to composing the most error-free content is by verifying it through the Grammar checker tool. The online grammar checker is a straightforward tool to access and use; all it requires is the user inserting their text into it and searching for any grammatical errors. It can help you find punctuation, spelling, and sentence structure mistakes along with spotting and correcting any misuse of clauses and phrases. So, you can use the tool to ensure that your text complies with all the rules of English grammar and composition.

The other major turn off when it comes to online articles is plagiarism.

A webmaster is well-aware of the damage that can be inflicted by the detection of plagiarism in the posted content. Apart from resulting in a copyright strike, it could lead to a negative impact on the site. Therefore, it is always advised to check your work before any final submission. One exceptional tool to ensure that your work is plagiarism-free is by checking it through an originality checker before posting it online. The online free plagiarism checker is one of the most accurate tools in its category. Another benefit of using it is that there is no word limit imposed on the free edition, so you can effectively check the file without worrying about the word limit.

Backlinks from high authority sites

Another major factor that needs to be stressed is that your site should be getting linked to the one which has a higher authority score than yours, or otherwise, it would be of no use since a site already ranks below yours on a SERPs wouldn’t possibly be of many benefits. You can check both the Domain Authority and the Page Authority of any website by the DA PA checker. It’s a free online tool that requires minimal computing expertise while delivering maximum benefit. The tool is developed with the latest MOZ ranking technique and evaluates the exact authority rating of a site.

A key to writing an interesting article is by ensuring that it delivers complete meaning while staying in a specific word limit. The word counter tool can be used to confirm that the allocated word limit has been followed while writing the article.
seo

Some Do’s and Don’ts for link building

There are certain things that you can do, and these are regarded as the best practices for a better and healthier internal linking structure.

Google’s examination methods are progressive; they keep making amendments to it, and according to the latest rules laid down in September 2019, it is now capable of identifying spam links.

Applying the rules on the link building sample, you would need to separately identify the content type you are sharing over the blog. When sharing a link, a tag of rel= “UGC” assists Google in understanding that you are mentioning the user-generated content.

It is an ideal specimen of the developing characteristic of link building and how it could pose a challenge to marketers for compliance. Luckily, there are certain dos and don’ts that you can follow, which have proved to be extremely helpful over time.

There are other things that you could follow, but they could be time-specific. So, you would have to identify the new rules and comply with them accordingly. As stated earlier, webmasters need to be aware of the development being made to ensure that they keep up with the high demands.

The following set of dos and don’ts have appeared to be useful and applicable over every stage of criteria that has been introduced.

Do: – Inserting long keyword while link building

It should come to no surprise that keywords perhaps are central to generating traffic on your website. It provides the reader with the idea that they will get what they are searching for, and it also gives a positive impression since while reading an article, the user can access another one that it finds attractive.

Keywords are central, and there are proper guidelines as to how you can come up with the perfect one. However, there is another thing that needs to be noticed. It’s that when linking, you should add the long keyword and link it to the particular article through a hyperlink.

Adding a Long keyword and linking it assists Google in link contextualization and shows it to honestly interested users. It’s one of the best ways to increase the bounce rate of your website. If you have published highly informative and helpful content on your site, link building can be a key to attracting more visitors.

Do: – Increasing the page’s social visibility

Social sites like Facebook, Twitter, and LinkedIn are top-rated. Social visibility is one of the most successful and efficient ways of getting more visitors. Embedding links in multiple social sites can help to achieve a better rank on SERPs.

However, there is one thing that is worth mentioning here, and it’s that if you are intending to encourage users to visit your website, targeting the right audience is extremely important. For instance, if your website is related to cooking recipes and techniques, then it is advised that you feature in pages and groups or engage with the community that is interested in cooking and intends on learning something new. It is the key to getting organic traffic on your site.

DON’T:- Searching for paid views

You can find several people online that are selling views for a site. Buying links is a strategy that is disliked by Google and other various search engines, plus it isn’t of many benefits to a site owner as well.

It’s a way that could help you increase viewers for the time being, but it isn’t instrumental in the long run since the bounce rate for it is extremely low, along with the engagement on your articles wouldn’t be very efficient. Furthermore, buying views won’t be very beneficial in the long run since people wouldn’t care to share your website further or recommend it to their friends.

A link building practice for 2020 will be to refer the rel=” sponsored” tag if you have an agreement that is based upon compensation.

DON’T:- Mentioning the same keyword repeatedly 

We all are well-aware of the importance of keywords and how it could be crucial in achieving a higher rating. However, that is to say, and you should never mention the same keyword repeatedly over the article.

It won’t be much sufficient, and you can replace it with slight modification based words that have a similar meaning and link it to the same web page over your article. It will make your link building SEO Technique more effective and would assist in getting a better rank.

DON’T:- Spam links

The spamming link is a massive turn-off for the search engines and the viewers. The quote ‘’Quality rather than quantity’’ should be emphasized here, and you should only opt for linking more contextually and systematically rather than spamming links.

Spam links are annoying, whether they are internal links or backlinks, they frustrate visitors, which could impact the engagement and visitors on your website.

It is advised that while making the ink structure, only refer to a particular page a few times instead of linking every other line.  Many webmasters make the mistake of spamming links online either on social platforms or on their web-page. It leaves a harmful impact on the readers who prefer quality since it’s a well-acknowledged fact that people with quality content would instead engage with the right audience than with uninterested ones.

DO: – Keeping track of your backlinks

Several webmasters spend their time, effort, and energy in getting new backlinks, and they overlook one of the most critical aspects that are to keep track of the ones that have already been published previously.

If you don’t track the backlinks, how can you conclude whether you want to have newer ones, or would you instead pause and work upon something else?

At one instant, you might have hundreds of links pointing towards your website, but in a few days, when you check back to your surprise, you might find some of them gone. The key to it is that you actively engage with your audience on your social sites, it will effectively help you generate more links to your website, and it would be the more active ones.

An important point to note here is that you have no control over what others would do with their website and particularly with your backlinks; hence you may find some of your previous links missing, which would impact your linking structure.

Therefore, you should always keep track of your links before deciding to go for new ones.

DO: – Establishing a content pillar

Content is the heart and soul of your website. Whether you are an online business, informative site, or a news platform, the quality of your content is something that would decide the fate of your site.

You should always publish well-written content, and it has all the essential traits that might be required for SEO optimization. Only such content attracts traffic and encourages people to access internal links and mention your site through a backlink on theirs.

The posting frequency is a question that often confuses several site owners. The question ‘’How often should I post?’’ is the one that may have different opinions attached to it. While many publishers try to post content continuously, such a high posting frequency might lead to information overload.

Such a tactic could hamper the site’s growth since not many people are free of their daily worries to continuously refreshing the site to access all the latest updates.

Creating a content pillar is an excellent way to deal with it; it should be made once in a while. A pillar article is generally an article which follows a tutorial style. Usually, such articles are longer than 500 words with a lot of practical advice and tips. It is a unique way of engaging your audience in healthy activities. Furthermore, the length of the article ensures that it’s brief, which allows users to read it between their breaks.

Getting Backlinks

Backlinks are essential to achieve a better rating than before on Search Engine Result Pages (SERPs). The long-anticipated dream of every webmaster to get to the first page can only be achieved through effort.

Backlinks are essential, and a very efficient way for new websites to get backlinks is through the Backlink generator tool.

The tool is encompassed with benefitting features that would help you find sites and attract organic traffic onto your platform.  To accomplish the requirement to get free backlinks from various platforms, this is crucial in attracting search engine on your website.

Getting organic backlinks is difficult, and the Online backlink generators can help you with it. The best thing about it is that you can access it without any costs involved, which is excellent considering that beginner websites are usually tight on a budget. They can’t afford the expensive online software that can assist them with the task.

Getting Backlinks from websites with higher Authority

The crucial aspect is that you get to have backlinks from websites that rate higher than yours, and it’s vital considering the Authorities only increase with a higher audience and better engagement. Getting backlinks from sites with higher Domain Authority and Page Authority would assist you in getting more visitors.

Artificial intelligence features

Every backlink is produced; naturally, the tool is developed with Artificial intelligence features encompassed, making it more convenient and accurate to find the right sites. It only contributes towards finding the websites that have a similar structure and genre as the one that you have developed.

Relevancy of backlinks 

Relevancy is one of the most critical features of backlinks. IF you get a lot of backlinks from websites that don’t match what you have posted on your, there is a high amount of chance that such links are going to have low weightage. The backlink generators only create relevant backlinks and within a few seconds.

Usage

The usage is another characteristic of the tool that makes it an exceptional choice. Anyone aware of the basics of computers can easily use the tool to access links for their website.

The following steps have to be followed:-

  • Access these tools
  • Scroll over to the Backlink generator tool
  • Paste the URL of your website

Only these three simple steps can help you find the required websites and within a few seconds.

Privacy

Many users are concerned with the privacy of their search history.  Although there are several websites out there that have been claimed to be saving the user’s records, they ensure that the security of the searched material would be the responsibility of the user. It would be entirely liable for any breach in the policy, although the tool is designed to discard any searched data as soon as the user is done with it.

Further Benefits

These sites developed for maximum benefit to the user. It has up to different tools that not only help in composing content but furthermore, their application extends to efficient site management. You can use various tools for your benefit in the most straightforward possible manner since all of them are free and highly efficient.

Conclusion

Backlinks are one of the most essentials in order to increase the site’s ranking on the search engine result page. However, Google never suggests to get the backlink artificial instead your content should be potential of getting the backlink from another website naturally. If you still want then above ways can help you to get the backlinks quickly.

Besides the ranking on the search engine, the backlinks are also effective to increase your site’s domain authority. According to the Moz, the biggest factor behind the increase in domain authority is the quality and quantity of the backlinks.

Author Bio

“Afrasiab Ahmad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. He contributes articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.com

About the Author

12 Best Practices to Create a Successful SaaS User Onboarding Process

12 Best Practices to Create a Successful SaaS User Onboarding Process

The cart abandonment rate in the e-commerce industry, as you know, is high. As per 41 cart abandonment rate stats, the average shopping cart abandonment rate online is 69.57%

Even if you look at apps, the number of users uninstalling an app after only one use was 25% in 2019.

No wonder, many SaaS businesses are now recognizing the value of creating fantastic onboarding experiences to retain their customers. 

Now, what is user onboarding?

In simple terms, user onboarding is a process that introduces your product to new users, letting them understand how to implement it best. 

When you have a well-designed user onboarding strategy, users can easily understand your product and end up becoming loyal users.

An excellent user onboarding plan has a structured, step-by-step framework that guides new customers through the product. 

However, note that user onboarding is not a one-time process. Instead, it is an ongoing process since you need to keep revising, upgrading, and re-designing it. 

Here are the 12 best practices your business can implement today to create a successful SaaS user onboarding process:

  • Align with sales

An incredible customer onboarding experience begins with sales. 

The goals set by your sales team about what will happen in the initial days or months after users have bought your product will significantly help your onboarding progress. That said, it might even deter the onboarding progress.

Create pre-sale content, speak to prospects, and train your sales teams regularly. 

  • Create content

Users will feel good about your company when they can solve an issue on their own. In fact, a study reveals that 73% of users like to solve the problems on their own. 

To make your users feel good, create content that will assist your users in solving issues on their own. It will also make the onboarding journey faster.

Just ensure to make it available to your users at the right time. You can send the content via email or use in-app messaging. You can also add it to the onboarding UI too. But don’t force it upon your users.

Consider creating your content with ContentStudio’s intuitive editor and also leverage on its content planner and calendar feature that allows you to collaborate with your team.

  • Do it like Slack! Use bots as customer service.

If you have used Slack, you definitely will be familiar with the Slackbot. 

Use bots as customer service.Source

It simplifies the onboarding process when a customer first signs up to the platform, but it doesn’t stop there. After the initial onboarding process is over, the Slackbot serves as a customer service/tutorial as the onboarding process doesn’t end on the first day. 

It is evident that the company had planned past the first day when they planned their user onboarding. Rushing your users through a quick tutorial and then leaving them with no further help insight is never a good idea. 

Sure, you want to tell your new customers many things. But don’t overwhelm them with information. Keep it simple. Some things are better said when or can wait until they have spent some time in your product.

  • Allow users to onboard before signing up.

Allowing users to onboard by giving them a free trial is a great process if you wish to create a habit-forming product that customers turn to regularly.

It is a practice common with educational apps. For instance, if you visit the Babbel website, you will be given the option to either sign up immediately or take a free trial mini-lesson.

Allow users to onboard before signing up.Source

Before the platform asks the users to sign up and create an account, they already know which languages are being presented, have chosen their preferred language, finished their first lesson, and made some advancement. 

When the users have gained some value from the product, and they are most likely to commit, Babbel asks their users to sign up.

 positive reinforcement

Source

Also, note how they offer positive reinforcement and encourage the user to continue. 

Offering free content to users before making a monetary commitment is an excellent tactic to convert users into paying customers. Once the users get used to the interface and like it, they are more likely to continue using it.

  • Provide interactive walkthroughs

User onboarding, as you know, can be quite dull. Customers want fast and painless interactions. And one way to retain your customers is to engage them during the onboarding process.

Tools like Whatfix (that are top WalkMe competitors) can help you with:

  • Keeping your users engaged throughout the onboarding process
  • Helping you easily design interactive product tours
  • Design & create onboarding task lists
  • Provide appropriate guidance to your team & customer 

Provide interactive walkthroughsSource

It guides the users through an app, helping them to navigate through its various touchpoints and encourages them to take action. You can also personalize the onboarding experience, which is key to engagement.

Plus, it is easy to use. Simply install the Whatfix browser extension, and you are good to start. The browser extension is compatible with any web page. When you click the browser extension, the Whatfix Guide Editor will be launched. You can then start creating your interactive walkthroughs.

It is estimated that 91% of buyers prefer visual and interactive content. So, take advantage of it. 

  • Use video content 

It is said that 64% percent of customers buy a product after watching branded social videos. And 51% of marketing experts worldwide say that video content brings the best ROI. So if you are not using video content, you are missing out on a lot.

Use videos to walk new customers through a product. 

For instance, if you sign up for Xero, the web-based accounting system, the first thing you will notice when you try to access your new account is a prompt to view the ‘Getting Started’ video. The new users are given an animated walkthrough, thus simplifying the onboarding process.

Use video content Source 

 

  • Create value quickly

The “aha” moment should arrive for the users as quickly as possible. 

Create value quickly

Source

Don’t let your users wait too long to get to know the value of your product.

If you are working with complex tools, it will be challenging to arrive at the full “aha” moment quickly but look for chances to show micro-value quickly when your users sign up.

The onboarding process should not be only about welcoming the users, discussing goals, and arranging subsequent steps without getting anything substantial done.

  • Make onboarding skippable

If you don’t want to frustrate your current users, make the onboarding skippable. Some of your ‘new’ users may have already viewed a lot of your products.  

Chances are your users may merely be downloading your app onto a new device, sign up using a new email id, or they may have been made to sign up again due to other reasons.

Your users will not want to go through your onboarding process twice. To solve this issue, create a skip button just like Airbnb does.

Make onboarding skippableSource

Your users will thank you for not having to do extra work.

  • Add progress bars

To motivate your users to keep going, set expectations, and allow them to complete setup at their own pace, progress bars are crucial.

Consider adding relevant animation. It will beat the standard progress bars.

Add progress barsSource

Or set expectations by letting your users know where they are exactly and how much work they need to do before they complete the task.

Add progress bars
Source

Progress bars can also be fun and colourful.

Add progress barsSource

To further engage your users and encourage them to complete the onboarding process, you can also use tools like Replug. It will allow you to create pop-ups to engage users when they are about to leave.

  •  Offer excellent customer support

Don’t make onboarding all about the product. Customers want to feel special. Reach out to them with proactive customer service from the first day.

Let a customer support team member send a personal email letting your user know that you’re there to assist. You can even make a phone call. Or send a warm in-app welcome message. 

This action will let your users know that they are valued, and this will influence them to do business with you. 

In a survey, it was found that 42% of customers were willing to pay more for a friendly, welcoming experience.

  •  Get early feedback

Don’t think it is too early to get feedback. Remember, not all unsatisfied users bother to complain. Be proactive in collecting feedback from the start.

You can ask relevant questions in case a user failed to complete the onboarding process.

Get early feedbackSource

If they have completed the onboarding process, you can send them a quick survey asking them about their experience.

Get early feedbackSource

But don’t stop there. Use analytics to analyze your customers’ behavior and find out about their experience with your product. 

 

  •  Use A/B testing

Don’t forget to use A/B testing to comprehend what type of content would effectively onboard your users. A/B test will compare two different versions of content to let you know which one performs better.

If you implement the better version effectively, you will experience higher customer conversion.

The A/B testing process involves collecting data, deciding goals, creating a hypothesis, making variations, running experiments, and studying results. A/B testing will help you in creating brilliant customer onboarding strategies.

Wrapping-Up

Remember that your users are only humans with real problems. They are looking for a quick onboarding process and avail whatever value your product or service is offering. By making the onboarding process simple for them and giving the best customer experience, you will be able to convert them into paying customers and also retain them for the long haul. Follow the 12 best practices mentioned in this article to create a successful SaaS onboarding process.

——————————————————————–

Author The Author:

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Create an Email Marketing Strategy to Grow Your Business

How to Create an Email Marketing Strategy to Grow Your Business

When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.

  • Set Clear Goals

The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.

  • Build your Email List Organically

A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Build your Email List Organically
Build your Email List Organically

Source: Really Good Emails

  • Segment your Email Lists

Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Segment your Email Lists

Source: Really Good Emails

  • Craft Captivating Subject Lines

The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click. 

  • Focus on the Content and Timing 

Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the most suitable time to get maximum engagement.

  • Make the Design Attractive 

A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Salt & Pepper

Source: Really Good Emails

  • A/B Test Your Emails

Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results. 

  • Make them Mobile-Friendly

More than 40% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions. 

  • Add an Option to Unsubscribe

Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.

  • Track and Analyze Performance

In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

7 Ways to Use Optimized Video to Increase Conversions Rate

7 Ways to Use Optimized Video to Increase Conversions Rate

Everybody agrees – the traditional form of advertising your product or company is no longer essential as they used to be to increase conversion.

Why?

Because the advanced technology and the availability of the internet make things evolve the way they were. Without any doubt, we all can see the significance of video marketing these days. Every day marketers target the audience through sponsor ads on Facebook, Linkedin, Tiktok, and other social media platforms.

Brands create a compelling video with quality images in order to demonstrate their product and drag the targeted audience’s attention. You must hear before: Video marketing is the FUTURE.

So, yes.  Your future has already arrived.

Keep in mind, the marketers, who are trying hard to make a successful step in the digital marketing career, and generate quality traffic, should have enough knowledge about video marketing like how to create videos, what content they need to illustrate in front of the audience, and why?

Why is Video Marketing so effective?

Video marketing is one of the versatile approaches to imitate your product or services in an engaging format that customers can’t resist looking at your brand.

It helps marketers to add visual content and gives a visual understanding of the product you have and built an opportunity to establish a warm connection with the audience.

No wonder,  99% of marketers are enthusiastic to drive smoothly with the video marketing strategies in 2020, and on the other side, 95% of marketers are willing to spend more dollars on video marketing strategies to sustain their profits.

replug stats

Types of videos

There are multiple types of video, but the thing you have to keep in your mind before filming the video is:

1. What is your purpose?

2. What are you trying to show the audience in that video?

Video tends to capture the audience’s attention to your brand a bit longer than any other medium. Customers certainly enjoy watching videos from their favorite brands on social media channels. It has been estimated that the average person will spend 100 minutes every day watching online videos by 2021.

I’m going to list down all but surely walk you through essentials types of videos that have an impact on your product.

Brand Videos

Customers visited the website just for the sake of improving their lives or find a solution to overcome their problems. They don’t want to see your high effects images until and unless they find it relevant to their need.

Got it?

So, here Brand video comes to play the role.

A brand video showcases the brand’s mission, vision, goal, product, and service. It demonstrates the purpose of a brand exists, and how it differs from others in the market, and what the brand can do for you.

Demo Videos

Demo videos are one of the most reliable and dynamic videos to define your product in real-time.  In the video, potential customers take for a product tour, give them all feasible answers to questions, mild unique solutions, and prompt them to make the right purchasing decision.

Expert Interview

Expert interview videos have an influencer impact on the target audience.  Expert is the person who educates the audience, people know him, follow him, and admire his actions.

These kinds of videos not only encourages you to build a rapport with the audience but also assist you to enhance brand authority and share brand values.

Educational Videos

Educational video is another powerful approach to educate the audience. It helps the audience to learn something new or gain more knowledge that assists them to understand your product or service more precisely.

In this article, you can learn  11 types of videos that literally work great on social media.

Now, I’m going to share some tips to increase your conversion with video marketing. You will surely refine your content marketing tactics after reading this blog.

Create Engaging Content

With time, video marketing became a crucial part of digital marketing strategies. Marketers put more effort into creating productive videos for their brands.

Now, the audiences have wised up. They demand quality over quantity.  Creating engaging, fresh, and relevant content in the video creates ways to build a strong connection with the desire audience. So, before creating a video, you should know your objective, then it will be easier to drag the potential audience to your website.

Dr. James McQuivey has measured frames per second and length of the video to conclude that the worth of a 1-minute video is 1.8 million characters. Let’s take an example here.

GoPro is the most reliable and biggest brand on Youtube with 9.34M subscribers. It is an American based digital company making great video in class action cameras.

GoPro manufacture a camera which entertains the audience in impossible ways. People love to see their terrifying ads as they make their audience lose track of their body movement when seated at the table.

They create unique, entertaining content which makes them believe that it would be appreciable by the audience.

Go pro video screenshot

Add Videos in the Emails

Creating personal relationships with customers is the first step that leads you to have a stronghold on the market. There is evidence that personalized relationships contribute to the lead conversion rate and convert your potential customers to actual customers.

Sounds great?

Video marketing is one of the hot topics nowadays. Marketers are desperately want to add video marketing strategies in their marketing efforts.

Adding video in the email has a dramatic impact on sales and CRO.  Do you know that video email marketing can enhance your email click-through rate by up to 300%?

Embedding eye-catchy video not only assists you to grab the audience’s attention, build curiosity for exploring something different but also improve the lead conversion rate. It has been estimated that an initial email with a video receives a CTR increase of 96%.

So, embedding video in an email you have to keep in bear these things:

  • Segment the email targeting list
  • Add video first
  • The video should be goal-oriented
  • Build trust and authenticity

Add a prominent CTA

Hence, you created an appealing video and embedded it in an email.

Now, what next?

At this point, you have to add CTA, which is the most significant factor for boosting conversion towards your product or brand. CTA performs like adding lively color to your hard work while creating the video.  Forthwith, you need a definite and engaging CTA that influences the audience to take a particular action.

The ideal approach of adding CTA, when someone watched the video, you can overlay the image instantly before he/she switches to another tab.

The CTA should show the urgency to the audience that can’t resist them to take action. It can depend on anything like a free trial, sign up, or the information about your product. I’m going to walk you through an exceptional example of CTA.

Prezi:

Prezi is a web-based tool that allows you to create attractive presentations.  It’s a kind of Microsoft PowerPoint. With the advanced feature, it pulls the audience and creates a positive image in the market.

They added two CTAs:

1. Give Prezi a try

2. Get started

It created a unique landing page that demonstrates the potential audience about the product and what they offer to them.

Prezi screenshot

You can move the reader smartly through the sales funnel by adding CTAs. In this guideline, you can determine how CTA helps to improve your website.

Power of Video Testimonials

A video testimonial is the absolute best approach for marketers to succeed the way they want in the market. Creating testimonial videos is a mild strategy to get extraordinarily result. How is it possible?

To focus on the Target Audience.

No doubt, we can’t satisfy the whole world, but what we can do is to segment the audience according to the product. Now the marketers would know what they need to do to turn things around? Got it?

As reported by a study, customer testimonials can assist to generate 62% revenue per site visit, 92% of customers have a glance at testimonials for sake of purchasing decisions, and  70% of customers trust in the particular brand after watching positive testimonials video.

replug stats conversion rate

On the other hand, it is the best way to illustrate all your product features, objectives, many more through someone else, and improve your CRO. It is so pleasant for the brands to receive positive testimonials from their actual clients.

People certainly believe others who say nice words for your company because customers definitely care what others said before making any purchase decision.

Here we take a perfect example. Watch it yourself and let me know how this video testimonial worked.

Video Retargeting

There is a chance that the user viewed your product video, and left your website without reacting to your CTA. Thus, no need to worry. Most of the customers don’t take instant action against anything. They take time and make a buying decision.

Here, you can play your role by retargeting them with something different that you think might be attractive to the visitors’ attention. We have talked about the importance of video marketing and can’t deny it.

For marketers, video re-targeting is an engaging way to reconnect with your potential customer and prompt them to purchase your product. At this stage, there is a one-point that marketers need to do is to identify the visitors and answers to these questions.

  • Who they are?
  • What are they looking for?
  • What kind of devices are they using?
  • How much time did they spend watching videos?

It is the righteous thing to connect with your potential customers again.  According to research, 3. billion users use social media channels all over the world. These channels include Facebook, Instagram, Twitter, and Linkedin.  Marketers can retarget their visitors on these social channels as well.

Think outside of the box

I’m sure you all have heard this: Think outside of the box? But have you ever wonder what that supposed to mean?

It utterly means ‘Think creatively’.

Let say: If marketers follow the same strategies all over again to increase CRO, then there would be no possibility to create something distinctive.

You should think in one or two ways about how you can give the painkiller to your potential customers’  pain pulses, and which fits them best is your real success.

So, when you think out of the box, then prioritize everything that is needed to lead more conversion and pull out all the energy to accomplish it.

So don’t limit yourself. Try to do a new thing, consider the various point of views which will encourage you to keep growing, more creative to problem-solving, adaptable, and stand out in the market with your creative ideas.

Here is a magnificent example of Michael Bahr for you.

Get the Right SEO

Every strategy has its own value in the digital era. Implementing various strategies give you a result that shows you how it works for you.

To enhance video marketing to boost CRO then, optimizing SEO is another vital factor.  SEO means Search engine optimization. It advises you to inflate the quantity and quality of traffic for your website.

In other words, we can say it’s google’s approach to determining which site deserves to stay on the top of the search engine.

So, google can’t read the video, all you have to do is add captions, description, and tags to the videos. It helps google to interpret the video content accuracy. You also need to select the right social media channels at the right time for the right customers.

SEO is not only about searching your favorite content, in fact, it also encouraged marketers to improve UX experience, social promotion of your website, and usability of the website.

Here are fascinating statistics that aid you to classify the importance of SEO, how many people search for content, and the devices they use.

April 2020 hootsuite stats

Final Thought

Video marketing is an ideal strategy to increase conversion to your website.

Addressing your target audience in the market and build an empathy relationship with them take you one step forward to success.

Creating engaging content and embedded in your email is a cost-effective approach to building brand awareness.

SEO is everything. It benefits you to present your video content in front of a huge ocean of audience in a way that people feel this is something we are hunting for.

I’m sure, you have got a crystal clear understanding of these strategies and how video marketing will help you to optimize your website conversions.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

5 Ways to Write Content that Leads to Engagement

5 Ways to Write Content that Leads to Engagement

The content you create for your audience can take potential customers on two paths. One is that they get bored after a sentence or two i.e your content engagement needs improvement, and feel indifferent about your brand. The second one is that they find your content engaging, start an interaction, and get a desire to find out more information about your services. 

Every brand hopes that its target audience takes the second path, but the hard truth is that their direction depends on your content. If you know how to write content that engages the readers, you’ll be able to generate more leads, grow brand awareness, and most importantly increase your sales.

The power of engaging content isn’t a myth, it’s a proven fact. Research has shown that 70% of customers feel closer to business after engagement with content. Once you establish a closer connection, you can steer their actions in the direction that you want. 

So, are you ready to write some amazing content that will lead to engagement? Here are the tips you must know before you start. 

1. Come up with Impactful Headlines

Did you know that 80% of people will read the headline and only 20% of them will continue reading the rest of the content? Without an attention-grabbing headline, your content won’t even get a chance to engage readers.

All the best headlines have the following qualities:

  • Connects with thoughts that readers have boiling in their minds (problems, questions, and curiosities)
  • Credible with clear indications of what the reader is about to read
  • Contains keywords
  • Compels the reader to find out more

In order for the headline to do its part, you first have to do yours. Don’t use the first headline that pops into your head. Take your time and think about different possibilities. Moreover, write down those possibilities. Come up with at least 5 options.

Having several different headlines in front of you puts you in the readers’ shoes. Imagine that you have just encountered those headlines, on which one would you click?

Evoke user’s interest by appealing to their personal needs. For example:

Digital trends

Image Source 

This headline consists of a few components that urge the reader to click on it. “Top” insinuates that you’ll get the best advice. “Trends” are essential for staying up to date in the business world. Lastly, “can’t afford to miss” plants the idea that the reader can monetarily benefit from reading this post. All these keywords lead the user to instantly click on the post to get more scoop. 

Keep in mind that click baits aren’t quality titles. If you want your content to lead to engagement, luring the readers in with ambiguous headlines isn’t the best idea. You might get that first click, but you probably won’t get the desired reaction afterward. 

2. Tell Stories

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Brand stories or stories related to your niche combine two very important things: evoking consumers’ emotions and your brand.

There’s nothing that gets people going more than stirring up their emotions. Emotions are the ones that force them to interact as they feel closer to you and your company.

Some of the stories you can tell can be about:

  • the passion that made you start the company
  • your employees who are giving their best to push this company forward
  • examples of incredible people in your niche
  • your challenging beginnings

Who doesn’t remember that Jeff Bezos founded Amazon in a rented garage?

amazon

Image Source

These kinds of stories inspire people to be doers, not just observers. And doers are the type of people who are more likely to take the action you want.  

A useful trick to make your stories even more engaging is to tell an anecdote in the introduction. This will draw the readers into the story in a heartbeat.

Use visuals to make your stories pop. Creating videos or Images that support attentively written stories will completely hypnotize the readers. 

3. Put Your Experience to Use

Whatever your occupation is, you are in that business because you’re an expert in that field. With so many content options online, it’s getting hard for people to find high-quality and credible content. You can be the one who can provide them with that.

Use your expertise to create useful and helpful content. Writing about what you know best will make your writing much better. 

Rewrite your content and back up this type of content with infographics and statistics that prove your point.

For example:

replug blog

 Image Source

Mix research with your personal experience and you’ll be able to deliver extremely valuable content. 

Take Neil Patel for example. His marketing blog generates over 3 million visitors per month because he uses his knowledge and experience in digital marketing to write enticing content.

When you provide your target audience with tips that actually work, the feedback is imminent. 

Think of it like this. Imagine that bunch of people is standing on a cliff. They are dared to jump off the cliff into the water. Of course, no one wants to go first, but when the first person jumps and tells the others that the feeling is amazing, the others will follow.

Show the audience that you are that brave person who had jumped off the cliff first and share your findings. Be an example of how they can conquer certain situations, and they will be encouraged to follow that example and tell you their experience. 

4. Use Highly-Engaging Content Formats

Wrap your well-written content in an engaging content format, and you’ll be one step closer to boosting their engagement.

Aside from the must-have content format like website content or informative posts, try to include in your content arrangements highly-engaging content.

According to research, the content that consumers’ find most interactive in the browsing phase are:

  • Contests
  • Quizzes
  • Assessments

stats

Image Source

Explore these possibilities and try to include them in your content marketing strategy. If you’re wondering what makes these content formats so engaging let us clear your doubts. The key is that they ask the audience for their opinion. A number of content marketing platforms can help you through in your content marketing efforts.

Whether they need to share some information about themselves or express their thoughts on some subject, these types of content invite users to participate. It’s like your content is saying “I want to know what you think/how you feel.”

If you are willing to reach an even higher level of engagement, you can create your own app. That isn’t as complex as it sounds since now you have services like AppsGeyser where you can create your free app without coding. 

For example, if you have a plant nursery business, you can make an app that will give more information on the plants that customers purchased and notify them when they need to water those plants.  

Aside from using engaging content formats, enhance their power by writing great questions/statements that will encourage the audience to be a part of it. You might consider finding good writing websites to help you out with this. Especially if you want to make your own app. You’ll need some incredible content to go along with it. 

5. Aim for Longer Content

Of course, you shouldn’t write a 1,000-word Facebook post, but when it comes to blog posts, newsletters, or similar types of content that allow in-depth reading, don’t shy away from lengthy posts.

Longer posts tend to get more shares, and they are linked more often. Simply put, the audience finds them more engaging.

You might think that this makes no sense in this busy, time-lacking society. However, posts that are longer than 1,000 offer more information on the topic and therefore, are more valuable to the reader.

If you pay attention, you’ll notice that some of the most popular websites post longer posts (Unbounce, Crazy Egg’s blog, Quick Sprout, etc.).

The foundation of writing engaging, lengthy posts is to include relevant information only. Reaching that word count won’t mean a thing if you beat around the bush just to prolong the content. Be specific and share relevant insight throughout the content.

What can help you reach that desired over 1,000-word content length is using examples. Present some case studies, people’s experiences, success stories, and similar. 

This type of additions will make your content more engaging, prove your point, and give you that extra word count.

Bonus tip: Whenever you write lengthy content, add a few visuals. People need to rest their eyes from all that text. Ultimately, we are visual beings, and a contributing image (or two) will keep your readers stick to the end and help in content engagement.

Final Thoughts

Before we say our goodbyes, there is one more essential tip that we must share. Yes, the point of these tips is to help you get a better idea of how you can write engaging content. However, there is one crucial element that solely you can deliver – originality.

Intertwine these writing tips with your authentic ideas, and that’s how you’ll hit the audience’s sweet spot. Show your readers that you are one of a kind and you’ll have their attention. Let your creativity loose and don’t forget to have fun along the way. 

Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Top 10 Ecommerce Influencers You Should Follow in 2020

With the advancement of information technology, things are heating up. Now, marketers can reach their target audience effortlessly and encourage them to make their purchasing decision.

Marketers seeking hard to creating viral and high-performing content that create fascinations for their readers, which can’t be irresistible for sure.

No doubt, social media turns things a way we can’t even imagine. It becomes an active approach to nurture new marketing leads.  On the other hand, Influence marketing also has a significant role in today’s world.

It makes a track for the business to engage with the audience and catch the attention of your product over social media channels.

So, you can’t negate the power of the e-commerce influencers that helps you to grow your business and build brand appearance in front of a huge ocean of the audience.

Influencers are resources, from where people come to you, acquire the product because they trust you adequately to give their money.

In order to receive more ROI and improve the sales funnel, this guideline demonstrates some basic steps to identify the right influencers and creates campaigns for your brand.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Tobi Lütke (@tobi) 

Tobi Lütke is the founder and CEO of Shopify.

Shopify is a complete cloud-based and Canadian e-commerce firm that helps businesses to set up and run online businesses all across the world.

Approximately, more than 500,000 active stores are running on Shopify, and collectively driving sales of over 40 billion.

He learned to code at an early stage and enter a computer programming apprenticeship at 16 years.

In 2019, Lütke rapport for StarCraft grasped online attention all over the internet because he offered “Starcraft 2” player Ryoo “SeleCT” Kyung Hyun an internship in his company based on his past achievements.


Lütke is active on Twitter, engage with the audience, talk about games, and associating with employees. He also occasionally promoting his 57,000 followers with Shopify-related products and business plans.

In the COVID-19 situation, Lütke and his wife established the ‘Thistledown Foundation’ and have sowed with an initial $150 million endowment. Their core mission is to enhance technological solutions for decolonization.

Linda Bustos (@lindabustos, @ecomillustrated, @edgacentlinda)

Linda Busatom is an e-commerce consultant, media analyst, and chief blogger at Elastic Path Software.

She is so passionate about public speaking that led her to present at various events including the Vancouver Social Media Bar Panel and the Banff Blog Promo for Broadcasting.

Bustos also an author of the Get Elastic Ecommerce Blog which considering as one of the best places for eCommerce blogs and the co-founder of Edgacent.

Elastic PathSoftware provides a flexible eCommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment.

The things that impress me about her that she has three Twitter accounts and all of them give us e-commerce estimable insights and news updates.

Andrew Youderian (@youderian)

Anne Frank said: “No one has ever become poor by giving.”

Her quotes absolutely perfect fit for Andrew Youderian. He is the one who shares his personal business experiences with other entrepreneurs to assist them to grow dramatically in the market.

Andrew Youderian is the founder of eCommerceFuel and co-author of  The Ultimate Guide to Dropshipping together with Marke Hayes.

eCommerceFuel is a private community for high six and seven-figure eCommerce merchants where they discuss the common barrier they face regarding their business.

His voice on business is natural, people believe him and consider his ideas as an appropriate approach to move smartly in the e-commerce world.

He is an active influencer on Twitter, doing podcasts, talk about numerous topics, shares valuable insights to the audience, and encourage them to add value to your business.

Tracey Wallace (@TraceWall)

So, here we have another top resource of eCommerce. A big round of applause for Tracy Wallace.

Tracey Wallace is the Founder of Doris Sleep ( lavish bed pillow brand), the Editor-in-Chief at BigCommerce, and Head of Marketing Eterneva.

I’m sure you have heard before: Content is a KING and Tracy creates content the way it acts like a king.

She is the most well-known lady in the world for his work with the Bigcommwerce. Wallace knows how to create compelling content to drag the audience and way captivated the internet.

She covered all hidden audience needs, fear, and understands how e-commerce really works for the business.

She works with numerous experts, influencers, marketers to educate all aspects of e-commerce to assists them to drive more conversion, increase sales pipeline, quality traffic, and make their brand better inform of the audience.

Connor Gillivan (@ConnorGillivan)

Connor is an all-around eCommerce. He is the Co-founder and CMO of FreeUp.

FreeUp is the most active solution that assists you to find & hire pre-vetted freelancers online.

He is the owner of ConnorGillivan.com, where he writes about entrepreneurship and eCommerce.

Gillivan started his first business in e-commerce since he was 16 and expanded to over $10 million per year from two firms within the eCommerce industry.

He also advises other entrepreneurs based on his personal experience to level up their business, leads a voice for digital marketing, and share significant insights through podcasts.

Connor’s writing is frequently featured in publications such as Business2Community.

Richard Lazazzera (@RichardABLS)

 

Richard Lazazzera is the founder of A Better Lemonade Stand.

A Better Lemonade Stand is an online e-commerce incubator to encourage, educate, and aid entrepreneurs in the initial stages of an entrepreneurial journey.

He began his career in marketing and later ventured into the eCommerce business.

He is so enthusiastic to share information, best practices, tricks, and tips he learned while building his own business.

After building his business, he co-operated a helped with Shopify to achieve over 200,000 merchants from a 60,000 benchmark.  In early 2015, Richard decided to left Shopify and focus on A Better Lemonade Stand full time.

Austin Brawner (@a_brawn)

Austin Brawner is the CEO of Brand Growth Expert and hosting the most popular eCommerce Influencer podcast.

He helped over 267 established eCommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses.

Through the podcast, Brawner interviews several successful entrepreneurs and discussed their struggles, hurdles they faced, and successful story.

He also published numerous articles on topics including search engine optimization, email marketing, and productivity for e-commerce business owners to drive more conversion and lead on the right track.

He helps coach private clients in order to create a clear plan to grow the company in less than 48 hours at a unique profit summit workshop.

Austin’s podcast is a one-stop-shop for the crucial information you need towards building a profitable eCommerce business.

He has worked with several brands like Kettle and Fire, MVMT, etc, and also operates Brand Growth Experts.

Ezra Firestone (@ezrafirestone)

Who doesn’t want to maintain a work-life balance?

I’m sure, we all love to do. So, here we should follow the most energetic marketer Ezra Firestone.

Ezra Firestone is the CEO of  Smart Marketer.

Smart Marketer is an online platform which concentrates on core strengths in e-commerce, conversion optimization, you need to build a successful eCommerce business and assist to sustain a balanced lifestyle as an entrepreneur.

Ezra is a man of inspiration and full of passion. He has created a ton of quality videos that demonstrate each and everything about the eCommerce market to help entrepreneurs to run their online business dramatically.

He started his first online store, My Costume Wings, and created his second-most flourishing eCommerce brand BOOM with some experience.

After some time, in 2012 he sold My Costume Wings to fully concentrate on BOOM. He also started to connect with the eCommerce and marketing community as Ezra continued growing his business.

Brett Curry (@BrettCurry)

BrettCurry is the CEO of OMG Commerce.

OMG Commerce is the agency that helps companies with PPC advertising and accelerates them growth through world-class digital marketing that drives measurable results.

Brett founded his first marketing agency in 2003 and launched his first marketing campaign for search engines in 2004.

He is the author of the ultimate guide to Google Shopping published by Shopify.

With significant publications worldwide, he talks and reads. He is an expert in e-commerce search marketing, particularly an evangelist for Google Shopping, and hosts eCommerce Evolution – a podcast focused on accelerated understanding and growth of eCommerce fanatics.

Brett works really hard with experts to continually strengthen and evolve the key tactics and methodologies in OMG accounts.

Drew Sanocki (@drewsanocki)

Have you wondered about applicative e-commerce strategies?

If yes, then meet Drew Sanocki.

Drew Sanocki is the founder of Nerd Marketing.

Nerd Marketing is a marketing company, that offers the audience to build effective digital marketing strategies and assist them to promote their brand visibility on the Internet.

He built his first business, Design Public, and became one of the leading retailers in premier online design. After eight profitable years, he sold it to private investors in 2011.

Drew has gained experience in developing his own eCommerce business, He is an expert in growth hacks for eCommerce executives and more than 30 retail experts were consulted to learn about the biggest eCommerce opportunities.

He is also sharing established strategies to help marketers monetize and improve their eCommerce businesses. He writes on his website NerdMarketing about digital marketing based on data for e-commerce retailers.

Drew’s humor can knock you down and his expertise gives him a crystal clear insight into his writing, which is challenging to find elsewhere.

He also did marketing for multiple businesses, including eCommerce brand Karmaloop.com and SaaS company Teamwork.com.

Final thought

No doubt, there are plenty more e-commerce influencers to learn from. But we have mentioned the top 10 e-commerce influencers in this article that certainly helps you to grow your online business dramatically and build brand appearance all over the internet.

Now, you are in a perfect place to get started. This article assists you to know where you need to invest your energy, money, and resources. Don’t forget to follow them on Twitter or Linkedin. Try to engage with them and ask questions regarding your business to stay on the right track.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

6 Mild Conversion Rate Optimization Strategy in 2020

TODAY, in this pandemic situation, marketing teams are more focused to determine the conversion strategies that help to generate more quality leads.

Before executing new hacks, keep in mind that Conversion is something more important than sales. So try to gain more traffic rather than pitching your product.

Conversion Rate Optimization (CRO) is the most compelling techniques that marketers frequently use to grow their business smartly, and that is:

“To convert the website into a  lead and then into your paying customers.”

We all know marketing trends and customers’ priorities change with time.  To stay at the top in the market, we have to keep strategies updated.

Conversion is the most effective and easiest way to pull the attention of your potentials audience and make more money.

In this guideline, I’m going to explain to you the essentials of CRO, strategies, and why the business should concentrate on enhancing the conversion rate that gets results.

Here’s exactly what you’ll learn. Let’s dig into the meat of the matter.

What are the Conversion rate and Conversion rate optimization?

Conversion rate: It is a ratio of visitors to your website, who performed specific actions. It might be a sign up for a free trial or purchase your product.

Conversion rate optimization: This is the process of enhancing your marketing strategies to generate a lead, convince customers to take decisive action, and improve your existing sales funnel.

Do you know how to Calculate the Conversion rate optimization?

I’m sure you do know, but for those who don’t know, then here you go.

The equation is quite simple and easy to consider. let’s take an example here for your better understanding.

You have 20,000 visitors for your website and 5000 visitors show some sort of interest and bought your product. So according to the equation, you have received a 2% conversation.

All set?

Moving forward.

Why conversion is more important than sales and how is it beneficial for the e-commerce business?

Conversion is the mildest and cheapest way to raise your profit and get your customer close to making sales. It makes your life much more accessible than ever by examining which part of your business is expanding, audience behavioral tendencies, and the gaps you may improve to win more essence lead and understand market success.

In a study conducted,  74% of companies give more priority to convert leads into customers.

Conversion rate is a cost-effective technique that gives you an essence conversion outcome way you want in a limited budget. In short, it assists you to save your MONEY.

Conversion helps you to optimize your website, so whenever the customer visits your website, he find a reason to stay here and can’t resist filling the call to action.

Use visual content to explain your product 

If I talk about myself, then I would love to watch a video rather than reading a blog to understand anything.

Have you ever notice that when you read a full article on anything and all of sudden you wondered what did you just read?

Why is it so?

Because your brain can process visuals much faster than text can. Approximately 90% of your overall brain information is visual. People love to share videos with others on social media.

Video marketing is not a cup of tea, it is hard, but if you have a hold on it, then you have won the half battle. You can easily convert your lead into your loyal customer.

It has proved that  85% of all internet users watched video content monthly on any of their devices.

Visual content has the power to pull the audience to itself.  Brands are not only considering visual content as an essential part of digital marketing but also an efficient approach to give your brand a voice.

Visual content creates a route for marketers to cross smoothly and slightly. Now, brands make things more interesting by creating a video that explains their product in a more effective way. Adding video content on the landing page helps you to boost your conversion rate by almost 80%.

visual content

Identify a problem in simplifying design elements to hook users

If you genuinely want to lead your business to the audience, then you should simplify your landing page.

Before starting, it’s crucial to know who you want to drag and why?

Don’t fly blind.

For building brand appearance in front of the audience, you should design your landing page in constructive and descriptive manners that can attract the right people.  To connect with the target lead you are required to demonstrate their problem and how you can help them to overcome it.

The things you have to keep in bear while designing the website to get more conversion is:

  1. Be consistent
  2. Creating compelling CTA
  3. Offers should be clear
  4. Essentials information is placed on the top
  5. Contact details
  6. Testimonial / Customers Feedback

Here, we take Replug as an example.

Replug creates an easy and delicate landing page with visual content to cope with the potential audience. Customers easily understand what they have for them and how it works.

This guideline helps you understand how can web read help you to make conversion rate optimization decisions.

Streamline your message

The next approach is to streamline your message and what does it mean?

The message about your product and brand. It should be concise, simple, easy to digest, and exclude all the information that you think doesn’t work for you.

Every message is not much distinct from one another it’s all about how you add purpose and deliver to the audience. Creating compelling messages creates the curiosity that connects the brand and the visitor.

You have to build a feeling that encourages the audience to say that: ‘This company gets me’.

In order to deliver your message to the right audience, you must have segmented the audience and speak in a way that connects you with them. To get straight on point give the potential to boost the conversion rate and establish warm leads to your website.

So, here I’d like to give you an example of ContentStudio.

ContentStudio is one of the best social media management tools. It helps with content discovery, curation, publishing, automation, and Analytics for ALL social and blog networks, just a one-stop-shop for any brand.

ContentStudio landing pages clearly pitching their products and make things crystal clear for their visitors. They also illustrate the importance of the product in the heading, and what they have for their audiences. ContentStudio provided enough information about the product with the social proof, and it features, to covert then into paying customers.

 

ContentStudio

Should be goal focused 

Another essential approach to convert high traffic to your website is ‘Goal-oriented’.

You must know what is your goal?

What do you want to show your audience on your landing page to lead more conversion?

To answers these questions, you need to segment the audience and target them with your product. While targeting the audience, your focus should be getting visitors to take one specific action.

Marketers have to do fascinating magic to make them stay on your website for a little longer and take a particular action. It takes a sec for the visitor to find out where your landing page is misleading. Does it valuable, relevant, consistent, or not?

Defining goals gives you a clear path to move, reach the desired audience, prompt them to fill the CTA, and raise the conversion rate.

We are going to take MyTutor as an example here.

MyTutor is an online marketplace that helps parents and students to connect with intelligent and engaging tutors. They provide an online lesson and also allow parents to choose their favorite tutor to teach their child at home.

MyTutor has created an effective campaign that targets those students who couldn’t achieve good grades and support them to get the right track at the right time.

Convince Users With Social Proof to Improve Conversion Rates

Whenever I want to buy something online I’d prefer to have a look at other feedback or recommendation. After that, I get convinced and willing to spend some money on the product. So it proved that social proof aids you to earn the trust of your visitors.

Trust is everything. It is the people who come to you, visit your website, and helps you to reach their pocket. So marketers have to put themselves in the customer’s shoes to convert them into your paying customers.

Research conducted, 51% of shoppers surveyed say they use Google to research a purchase they plan to make online.

Social proof is a psychological process, where people perceive other actions towards products and assume it as correct behavior.

Social proof is the most accurate approach that marketers use to improve the conversion rate to your website.and according to a study product reviews are 12-times more trusted than product descriptions come from the manufacturer.

Social influencers play an essential part to lead your product in the market happily. They have the power to lean the immense amount of audience, convince them to take action, and encourage them to perceive things the way the influencer wants to improve conversion rate.

This guideline explains marvelous about identifying the right influencers, at the right time and create a marketing campaign that leads to more traffic.

Optimize Your Website Conversion Funnel

The last and foremost important strategy is to optimize your conversion funnel. Customers are the most energetic resource that leads you with your business on the peak. So you have to pay attention to improving your conversion funnels.

Customers do not only encourage you to convert your lead into your paying customers, but they also expand your brand response through word of mouth to others. It certainly works like fuel does to the engine. Optimizing conversion funnels help you to grow more dramatically.

According to the AIDA marketing model, the conversion funnel is based on four major steps.

Awareness:  How do you create brand awareness?

Interest:   Which feature will generate interest for your audience?

Consideration:  How do you create curiosity that strikes a chord with the heart of the audience?

Decision/ Conversion:  What strategy do you need to convert them into your loyal customers?

In that way, you can improve your conversion funnel and capture the attention of your demanding buyers. Before tweaking marketing strategies, you must find out what works for you, and ones that don’t work appropriate, then you can drop it and keep going no matter what.

Final Thought

For those who are a newbie in the digital marketing world, it seems as hard to achieve, but it is not. All you need to do is to apply these strategies and try valuable tools to optimize your marketing efforts.

Compare to other digital tactics, conversion optimization is the most prominent, accessible way to increase your conversions and sales for your business. It also prevents you from spending thousands of dollars on the PPC and SEO. Periodically seek to tweak your strategy to determine what works for you and what’s not.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.