Use Branded Short Links to Generate More Sales: Here's How

Use Branded Short Links to Generate More Sales: Here’s How

In today’s day and age, businesses pursue social media marketing, online advertising, and influencer marketing strategies to generate more sales, but somehow overlook small things that could move the needle.

There are several areas where small tweaks influence sales such as search engine optimization, page layout, call-to-action-buttons, website colors, page loading speed, site font, and many more. You might stumble upon loads of content around these topics, and I’d tell you right off the bat that there is nothing wrong with it.

However, at the same time, most of us miss out on some opportunities that exist, but we aren’t exposed to them. This is where folks like us come in and help guide prospective customers through content marketing. Therefore, one of the most underrated digital marketing tactics is using short branded URLs for generating more sales.

The common perception of branded short URLs is that they are for the ease of the users; it’s true that short URLs look cool and easy to remember, but the story doesn’t end here. I want to uncover the potential these short URLs have and how to leverage the use of branded short links for business.

Have you ever thought that converting a long URL and clunky URL into a short URL?

What if I told you that you can generate more money through website sales with short URLs?

If it sounds interesting to you, you better stay here because I’ve thought this through.

You’re about to discover:

  • Why branded short URLs are better than original long URLs
  • How you can make more money with short URLs
  • How a blogger or marketer can get more visitors to the website through short URLs
  • How short URLs can generate more sales

SAAS companies and marketing agencies aren’t the only ones that need such handy tools; internet marketers and pro-bloggers also get their hands on such tools for the following reasons:

  • The online tools make their workflow faster
  • There are several task management tools to improve productivity
  • Influencers highlight tools that could help the audience
  • Mentioning online tools/software could lead to collaborations

So without any further ado, let’s jump right into the cream of this article.

Introducing Replug

Introducing Replug

Replug is a one-stop-shop for creating branded short URLs for your website pages or blog posts, and take your social media marketing to the next level. It’s a URL shortener that is designed to get your more attention on social media without being pushy.

You may have used several URL shorteners that were designed just to generate short URLs for the long and funky URLs. Replug is unlike any other URL shortener that does a single job.

replug-profile

The interesting thing about the Replug tool is that it’s home to so many features that can help bloggers and businesses in several ways. If you have been trying to bring website visitors to your website through social media, then Replug should be your go-to URL shortener to generate short URLs that you can track.

Not only does it provide the URL shortening service, but it also gives you clickability analytics, meaning when a visitor clicks on your branded short link, you can track it using Replug.

One of the biggest challenges of website owners is to cash in on the social media following; they constantly share their content. Plus, they try to share others’ content to spice things up. When someone shares other’s content, it sparks the conversation and that’s how the engagement begins.

However, there is a caveat: sharing others’ content doesn’t bring eyeballs to our website. What if I told you that you can now share others’ content and still bring visitors to your website? This is where Replug comes in.

How to Setup Your Branded Short URL in Replug

Once you have signed up for your Replug account, add a brand to your Replug account to get started:

The next thing you might want to do is to add a custom domain. Go to the Replug account settings from the top right corner.

Click on the Custom Domains option to open the custom domains settings:

Now add a custom domain by clicking on the Add Domain button.

Fill up the form with your domain settings. It will require domain information such as the domain URL, 404 redirection link, branded domain, and DNS configuration. Consult your domain name registrar for the DNS configuration.

Why Use Replug for Generating Short Branded URLs

If you have been doing business for a while, then you might know that it’s not easy to generate sales. I reckon ignoring the branded short URLs might be like leaving money on the table. So take a look at how branded short URLs can make you money along the way:

Clean Short URLs

Let me be honest with you, no one likes long URLs. Some websites have clunky URLs that contain a number of parameters such as page IDs, UTM codes, category names, and many more elements. Therefore, it’s safe to say that such hefty URLs don’t appeal the visitors at all.

One of the benefits of Replug is that the user can use their own branded short URL while sharing content. It means when you’re sharing a friend’s article, you can use your branded short URL instead of a friend’s link.

Have you ever preferred a YouTube video’s short link over the original link? I have done it a million times. The reason is that the short URL of a YouTube video looks concise and doesn’t take up much space in a social media post.

It’s far more convenient to use a short URL, especially when you’re sharing content on social media. You may have noticed that some newbies share long URLs of e-commerce stores or publications that don’t appeal at all. Social media is a busy space, so it’s hard to grasp the attention of the audience. Therefore, it’s essential to pay close attention to small details.

Replug can be a fantastic tool to generate clean short URLs for your social media marketing campaign. If you’re curious about what good Replug can do for you, then keep reading.

Sharing Others’ Content

Social media growth isn’t a one-way road, meaning you can’t just hope to get loads of content shares without sharing others’ content. The chances are, you haven’t thought this through because nobody ever told you the importance of sharing others’ content. No worries; you’re in good hands.

If you have been following social media experts, influencers, and pro-bloggers, you may have noticed that they spend time finding and sharing good-quality content. Most of them have a social media content mix in place that consists of their content and others’ content.

You might wonder: does sharing others’ content help us? And the answer is yes, it does help us. Let me explain how it works. When you share others’ content, here’s what happens:

  • You get noticed by the author of the content you’re sharing
  • It begins the engagement process between you and the content author
  • It often sparks a conversation between you and your followers
  • You get to share valuable information with followers without publishing a fresh piece of content

Since you’re curious how sharing others’ on social media help us, let me shed some light on how Replug fits in here and does wonders.

Replug is a URL shortening tool that doesn’t only generate short URLs for you to share on social media, but instead, it also drives social media traffic back to your website.

The way it works is quite fascinating; when you find a compelling article or video to share with your audience, all you need is to add the link to your Replug account to generate a short URL for sharing on social media. When the visitors open the link and land on the respective page, they also see a call-to-action pop-up from you to check out your website as well.

Once you’re driving more traffic to your website, it means you have a fair chance to increase your leads and clickability on your website.

So now you can imagine how you can generate more sales just by using a URL shortener tool.

Click-through Analytics

Content creators and social media managers fancy analytics, whether they’re social media statistics or website analytics. It’s essential to keep an eye on the content performance to drive your content strategy and social media marketing to the next level.

One of the perks of going through your analytics is identifying the winner content and double-down on the top-performing content. Once a brand or blogger finds well-ranked articles or videos, the progression becomes easier towards reaching a similar audience.

A URL shortener without click-through analytics is a waste of time and money. I’d be devastated if you create links, get clicks on them, and unable to track the performance of those links.

If you’re wondering, how come it’s devastating that someone isn’t cashing in on the clicks they’re getting? Here’s why: it’s hard to understand your audience’s intent, put out valuable content, and get traction on your site. Once everything seems to be working, but you aren’t tracking the clicks looks like a missed opportunity.

What if I told you that you save yourself a lot of time and energy using the best URL shortener?

One of the reasons why I like Replug is the analytics feature. The user can instantly access the analytics report from the dashboard and go through the short link metrics in detail. The report showcases the total number of clicks, unique clicks, conversions, and conversion rate.

Therefore, short link analytics is a huge advantage of the Replug tool. Once you induct the short links properly into your social media marketing strategy, you’ll go gaga over the results.

Insert Retargeting Pixel

Retargeting is crucial to online marketing. It’s a process of reaching out to the specific audience that has been to your website before. The reason why social media expert rate retargeting strategy so high is because it helps you reach the visitors who have previously shown interest in your ad or content. A retargeting campaign could generate leads or increase the conversion rate.

Since Replug brings visitors back to your website, it makes retargeting possible across multiple social media platforms. All you need is to connect the Retargeting Pixel with the specific social media platform.

To set up your retargeting campaign with Replug, go to your account settings, and click on the Retargeting Pixels option.

Now select the desired social media platform for adding the retargeting pixel. Grab the code from the respective social media platform and add it to your Replug account.

Once it’s done, you’re all set to retarget the audience on the social media platform.

Make Custom Widgets

A huge competitive edge of Replug over competitors is the enhancement capability. The custom widget feature is one of the features that make this URL shortener stand out from the rest.

Replug is flexible to make custom widget adjustments, meaning you can add third-party custom widgets to your campaign if you want to replace the default widget. It means that you’re free to use tools such as Optinmonster, Sumo, Poptin, Convertful, and others as a custom widget.

Furthermore, you can display an embedded video from YouTube, Vimeo, or any other video platform in your campaign using a custom widget. Additionally, you can insert a quiz snippet from BrandQuiz, Outgrow, SurveyMonkey, and more.

To enable a custom widget in your campaign, go to the Custom Widgets option from the account settings, and add the custom codes to the pop-up.

Once you’ve added the custom widget, you can select the respective snippet during the campaign setup.

Add UTM Tracking

UTM is an acronym for the Urchin Tracking Module, which is a URL parameter used in digital marketing and online advertising to track the source of website traffic. A UTM parameter is attached to the destination URL in a campaign to record and analyze the traffic.

Replug comes in handy when running a social media campaign and tracking the performance across multiple social media platforms. If you’ve run Facebook ads or Google ads, you must have seen the UTM parameter option during the ads campaign setup.

Some beginner social media users who explore digital marketing areas often get overwhelmed by the UTM tracking and chicken out.

To get your hands on this piece of code, you need to generate a UTM preset and assign it to the URL.

To capitalize on this facility in Replug, go to account settings, and click UTM Tracking.

Then, add a UTM preset to assign the UTM tracking the URLs.

Multiple Integrations

One of the essential elements of digital marketing is email list building. Most social media experts and digital marketing experts recommend building an email list from day one. Some pro-bloggers regret that they didn’t start building email lists when they were starting blogging. So learn from others’ mistakes and start building an email list right away.

When visitors are opting for your email newsletter, it means you can reach out to them directly via an email; it eliminates the gateway like an ad platform or social media channel to connect with the followers.

It’s fascinating to see that Replug integrates with a number of popular email marketing softwares such as Mailchimp, Aweber, Constant Contact, ConvertKit, ActiveCampaign, Sendinblue, Freshmail, Drip, Campaign Monitor, SendPulse, and many more.

Do you know what this means? It means once you integrate your Replug account with your favorite email marketing platform, you can directly send the subscribers from Replug to your email list.

Are You Ready to Create Your Short URLs?

I have unveiled how branded short URLs can turn things around for you. If you have been digging into this topic or looking for a URL shortener, then you might want to get your hands on this excellent URL shortener. I’ve tried to elaborate on why Replug is such a fantastic tool and what it has to offer to bloggers, social media influencers, and businesses.

I started using this tool a while ago, and I’m fascinated by the benefits it offers to the users. I have used various URL shorteners for affiliate links in the YouTube description or social media description, but they never provided much under one umbrella.

Replug is truly a one-stop-shop for creating short URLs and generating more revenue by driving the visitors to your website and converting them into subscribers.

Would you be interested in trying out this URL shortener?

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

A Comprehensive Guide on Increasing Engagement on Social Media Platforms

Has anyone ever told you the secret to increasing social media engagement? I bet you’ve gone through hundreds of articles about social media success but haven’t cracked the code yet. Hear me out as this article contains a secret sauce of dominating the social media space, and the good news is that anyone can do it.

Social media has significantly influenced the way we communicate, get inspiration, make buying decisions, and spend time.

One of the weird things about social media is that most of the starters want to rapidly grow on social media. When they hear the buzzword “social media,” they tend to think of the number of followers and overlook the engagement factor.

It’s a no brainer that celebs and influencers are warmly welcomed on a social media platform; all they need is to announce on a different social media platform or share it through a TV interview. Voila!

The number one reason why influencers and celebs rapidly grow on social media is the ample amount of engagement they get almost instantly.

When Jennifer Anniston joined Instagram, it took the internet by storm. Now the FRIENDS star has the world-record to her name for the fastest one million followers on Instagram.

Did Instagram know that this award-winning Hollywood actress is about to set up her Instagram account, and we need to bump it to the top? Of course, no.

It happened organically as Anniston is loved by millions of fans across the globe. The newspapers, magazines, blogs, and websites were publishing articles about her account, and it became a talk of the town.

When fans heard about her Instagram, they started searching for her official account and started following it. It didn’t end here; they also started liking and commenting on the very first picture she posted, and it went viral.

You might think it happened because she was already a celebrity, but I believe it was all the attention that led to high engagement to her account that took it off.

Since you and I aren’t famous Hollywood stars, so need to find ways to increase engagement on social media platforms and work our butt off to dominate social media.

Sit tight because I’m going to spill the beans here. I’ll share a handful of techniques that help you increase engagement on social media platforms without spending a whole lot of money.

You’ll notice that:

  • I won’t be sharing any rocket science formulas to grow on social
  • My tips would include practical and actionable tactics
  • You won’t have to spend a ton of money on social media to get followers
  • The strategies may look mundane, but they work if you stay persistent

So without any further ado, let’s take a look.

Increase Your Social Media Engagement: Here are 6 Ways to do so

Let’s dive deep into these social media engagement tactics:

Ask Questions

Social media engagement happens when followers get excited to respond to your post, and they’d only be excited about the stuff that’s relevant to them or they know about.

Have you ever noticed that we stop scrolling the social media platform’s feed when we see something relevant?

If you’re passionate about dogs, you might not care about bicycle tires. However, if you stumble upon a video about dog training, you’d immediately play and try to pick the brain of an expert.

If you pay close attention, then you’d understand that it’s the fundamental point of increasing social media engagement. Therefore, asking the right questions would unleash the social media attention that you’re hoping for on social media.

I once asked about the video editing software my Facebook friends are using and the post got a ton of replies:

This kind of attention and engagement doesn’t happen when I share a blog post link on Facebook. So it shows asking questions is an excellent strategy for starting a conversation on social media.

Am I only the one who thinks asking questions is good? To find the answer to that question, I went to Twitter and started scrolling through the timeline, and I found this tweet:

Rebekah Radice is a social media influencer, expert, and strategist. She also asked a question in her tweet. Look at the number of replies and likes on the tweet. It shows that asking questions is an ice breaker, especially if you’re trying to improve engagement on social media.

Create Polls

Social media engagement is a bit more subjective to each user. A piece of content might attract PERSON A, but it might be irrelevant to PERSON B. Therefore, surveying the audience from time to time can help us understand our audience better.

I learned that polls are a great social media tool available on all mainstream social media platforms. What they do is that they motivate people to click and get engaged without being pushy. You must have seen a poll on almost all of the major social media platforms.

One of the reasons why creating polls on social media could increase engagement is that polls standout pretty easily. We’re talking about an abundance of tweets or Facebook posts here, and when a poll shows up, it easily sifts through the noise and start attracting the audience.

I have multiple YouTube channels, and a lot of followers follow me across all channels. So I decided to survey one of my channels to help design my YouTube content strategy for 2021. Here’s the screenshot of the poll I created in the community tab of my YouTube channel:

You can notice that the majority of the responders were interested in YouTube content creation. It got me thinking to double-down my efforts on creating YouTube-related content.

Diego Oquendo is an entrepreneur; I found his poll on LinkedIn while scrolling through the timeline:

Here are three takeaways for creating polls on social media for increasing social media engagement:

  1. Brainstorm a bit on the poll subject before moving forward with it so that you could come up with the most appropriate question to ask.
  2. Provide the audience with multiple yet relevant options to choose from to get the best results. You should have at least three or more options in your poll.

III. Don’t judge the poll results too quickly; give it a good week or two before you conclude.

Creating polls would showcase results slowly but surely. Don’t chicken out if you don’t see loads of responses on the poll immediately. Learn a lesson and come up with a better poll next time.

I learned that sharing blog posts or YouTube videos on Facebook, Twitter, and LinkedIn starts to look spammy at some point, and people are less likely to respond to the mundane content.

So creating a poll once in a while would be an excellent strategy to mix things up and increase the engagement on social media over time.

Repurpose Content

Content repurposing means taking a piece of content and transforming it into another type of content using the same information. It has become a popular content creation hack among digital marketers and bloggers as it’s hard to consistently put out fresh content.

Therefore, repurposing allows us to put out content in some shape and form as well as it also helps us build a following on different social media platforms.

When brands and entrepreneurs hear about repurposing content, some of them don’t follow it. Perhaps, it’s because it doesn’t get discussed as much as it should be.

Don’t be afraid of content repurposing. Most people find creating original content difficult, and there might be many reasons why they have not been able to create content such as:

  • They don’t know their strengths
  • They don’t come up with great ideas
  • They don’t understand their target audience
  • They are confused about the right niche
  • They get stuck between the content types such as text, video, and audio

I have been an admirer of content repurposing for a long time. Back in 2018, I posted a book review on my YouTube channel. Later on, I used the review video to create a blog post on the blog. This way, I was able to put out two pieces of content.

Take a look at the screenshot below:

I took the embedded code of my YouTube video, wrote a brief blog post, put the embedded code into the blog post, and voila.

The story doesn’t end here; I have repurposed blog posts into infographics as well.

Check out this infographic, which was designed for my Facebook profile:

You can see the blog post URL on the footer of the image. Not only am I putting out a new infographic on Facebook, but I’m also directing the audience to the blog.

The point is that content repurposing could be very useful when you’re trying to increase social media engagement.

Mention an Influencer

Most of us follow influencers in our industry or niche, which is necessary to keep up with the latest trends and techniques. However, we don’t know how to leverage a connection with the influencer.

First things first, you should know you may have to invest your time, energy, and money into building a connection with the influencers.

It doesn’t mean you would have to spend thousands of dollars to invite an influencer for a personal one-on-one session or something. What I mean is that buying a couple of $15 books or attending a few seminars or else sharing their content continuously would do the job if you know how to do it. And, I’m going to teach you how to do it.

The easiest way to get noticed by an influencer is by understanding his/her core values and spreading the word about them. If you’re a blogger and you agree with an influencer on some common agendas, you can quote the influencer in your articles. If you’re a YouTuber, you can give a shoutout to an influencer’s channel or book.

However, there is a caveat, if you’re doing it just to get attention, you might not be able to pull this off. On the other hand, if you genuinely believe in what you’re saying, you won’t stop highlighting the influencer in your content, and eventually, you would get noticed.

There is no secret recipe to get the attention of the influencers, but if you keep the following key elements of influencer engagement in mind, you can win their attention:

  • You must thoroughly study the influencer’s content before you speak about it
  • You won’t get a response if you’re being negative about the influencer
  • If you’re just doing it for the attention, it may seem fake and unauthentic and won’t work
  • The persistence often pays off in winning the attention of the influencers

Here’s an example:

I was once reached out by the outreach team of Tony Robbins and they referred to the blog post in which I mentioned Tony Robbins’ book Unlimited Power. It was one of the best books I’ve ever read. So I went on to praise the book, but I didn’t pay attention to linking out to the Tony Robbins’ website.

Therefore, his team reached out and thanked me for talking about the book, and requested me to add a link to that blog post. And, I did it at their request.

The takeaway from the example is that I didn’t mention Tony’s book to get an email from the outreach team, but rather, I wanted to solidify my message by adding an authentic source.

Simply put, if you want to increase your social media engagement, then engaging the influencers is a great way to go about it. What you need to do is to take the following steps:

  • Choose a handful of influencers that you agree with
  • Follow them everywhere on social media and blogging platforms
  • Show up in their comment sections on the blog, Facebook, YouTube, and pretty much everywhere
  • Link out to them in your blog posts or talk about them in your YouTube videos
  • Mention or tag them when you share your content in which they’re mentioned
  • Share their content without any expectations whatsoever

What would happen eventually is that when you keep doing this for a while and don’t ask for a return favor, your name or face or brand would start to get familiar with them.

The next thing that might happen is that out of hundreds of comments, they might reply to your comment along with a couple more. At some point, they might share your content in which they’re mentioned. Once this starts to happen, you can expect a lot more attention and engagement as compared to the past.

Even if you don’t see a major change in the vanity metrics, you still got yourself a story to talk about and engage your existing audience.

Folks, mentioning an influencer you admire or follow could go a long way if you’re patient and authentic.

Try a URL Shortener Tool

Some of you may have used a URL shortener tool for trimming your long URLs for social media sharing. And here we are discussing this in a blog post about increasing social media engagement. You would think what good a URL shortener tool would do for social media engagement besides making the URLs look short and clean.

No wonder you’d be surprised, but hear me out first. In my defense, I’d say that it’s partly true that a URL shortener is mainly used for trimming down the URLs to look short and beautiful. However, I’m not going to discuss an ordinary URL shortener tool; you’d be baffled to hear what this tool can do for you.

Replug is my go-to URL shortening tool that doesn’t just shorten the URLs, but instead, it also brings the visitor back to your website or social media channel.

Therefore, when you use this tool for shortening a third-party article for sharing on social media, it creates a funnel to bring those visitors back to your site.

Here’s how it works: when you create a short URL of your friend’s article and share it on social media, it generates a tiny pop-up snippet of your site or social channel for the visitors to click-through and comes back to your platform.

So you aren’t just sharing others’ content, but you’re also infusing your website URL along with others’ content without being pushy.

Benefits of Replug

Custom Branded URL

Replug allows you to integrate a custom branded URL to your account, which enables you to use your short URLs for your social media campaign. For instance, youtu.be is a custom branded URL of YouTube.com.

Retargeting Clickers

This URL shortener doesn’t just trim your URLs for social media sharing, but it also helps in social media marketing. Retargeting the audience that clicked on the links is a huge plus of Replug. Capitalize on this opportunity to engage the audience and bring them to your platform through retargeting.

Call-to-Action Button

One of the best features of the Replug tool is that it provides users with an opportunity to add a CTA button on the pages that are being shared. What happens is that when a visitor clicks on the short URL you generated and shared, the visitor sees a clickable popup that displays the Replug user’s brief information, which could eventually drive visitors to the user’s website.

Performance Tracking

Measuring the performance of any marketing campaign is essential to moving forward in the right direction. Replug has a performance tracking feature that gives users insights into the links’ clickability to keep track of their social media engagement.

Chrome Extension

Replug has a Chrome extension that makes it easier for the users to add shareable links to the Replug account, and it makes social media management a lot faster.

All-in-One Bio Link

One of the coolest things about Replug is that it could replace your Instagram bio link with an all-in-one bio link. You can create a page that has all of your social media links and generate the short URL for the page to add to your Instagram bio. It could massively increase your social media engagement on all major platforms you use.

I once wanted to try a different URL shortener but didn’t subscribe to it for some reason. When I found out about Replug, I instantly signed up and started testing it.

I can say with confidence that the features Replug offers can increase social media engagement over time.

Use Video Content

I have said this a million times and I’m sure you have heard over and over again that video is vital to get attention on social media. Some of you might be paying attention to YouTube and Facebook videos. Let me burst the bubble; it’s not enough.

If you want to increase social media engagement through videos, you have to milk every social media platform that supports video content. Most users underestimate LinkedIn, Pinterest, and Instagram for video content. What if I told you that must upload videos to these platforms to get more engagement?

The chances are, some of you haven’t thought about putting out videos on these platforms. Go to your LinkedIn timeline and start scrolling through; you’d notice that a video would show up after every 5 to 8 posts.

I have been noticing a video trend on Pinterest for quite some time. Now I’m planning on focusing on vertical videos for Pinterest too. The best part is that you don’t have to put a lot of effort into creating a Pinterest video; a lot of users use the same strategy of pin designing into creating video pins for Pinterest.

When it comes to videos, Instagram isn’t far behind. Go to your explore page, and I’m sure you’d find videos along with picture posts.

Most people are afraid of facing the camera and putting themselves out there. If you have been feeling stuck at this phase, then just go ahead and do it anyway. It may look scary, but that’s the only way to move forward. You should know that everyone makes a few bad videos before they start making better videos.

One of the perks of putting out video content is that it gets easier for some people to consume video as compared to articles. It won’t be easy, but the upside of putting out videos is so massive that you can’t imagine. Once you start to reap the benefits of video creation, it will easily overshadow the fear of putting yourself out there.

We want to increase social media engagement, and videos can be a very digestible form of content for the audience unless you don’t know much about the topic or put it out in front of the wrong audience.

How Would You Increase Social Media Engagement?

It’s easier said than done. Anyway, I tried my best to share strategies that have helped me increase social media engagement across multiple social media platforms.

Get to know your target audience and come up with compelling content to offer to the audience. Once you crack the code of creating enticing content and putting it in front of the right audience, you’ll be baffled to see the outcome.

The tactics I shared with you are tried-and-tested as I have been blogging since 2008 and learning something new ever since.

Had I known some of these secrets earlier, I would have made a fortune.

Anyway, Robins Sharma put it this way, “there are no mistakes in life, only lessons.”

It all comes down to this question:

How would you increase social media engagement?

Let’s talk in the comments section.

Author Bio:  Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

CTR for better conversions

7 Ways to Increase CTR for Better Conversion on the Website

Over 10 years of blogging has taught me a million things about launching, optimizing, growing,increasing CTR and selling websites. What if I told you figuring out two things that could turn things around for you? The first is “how to bring visitors to your site” and the second is “how to push them to click on your website.”

If you have been running a website, you’d know that clickability is a massive factor of engagement and conversion. You can’t sell your product or convert a reader into a subscriber if visitors aren’t clicking. It does look so simple on the outside, but it’s a game-changer in conversion optimization.

What if your website visitors don’t know where to click? Or what if they know what exactly you’re offering but they don’t want it?

Wait. No need to feel depressed.

I’ll walk you through the whole process that will surely help you maximize the website conversion. All you need is to be ready to churn the information I’ll throw at you as I’ve got several ways to increase CTR to improve your website conversion.

You should know that every e-commerce store, website owner, and blogger wants more conversion on the website. Some improve their website designs, while others internally link their website pages. The goal remains the same; they want prospects to convert into paying customers.

But when visitors aren’t clicking anywhere on the website, then it got to be something wrong with the website. The primary suspects could be the website speed that may be affecting the ranking, the quality of content that isn’t impressing the readers, or the wrong audience targeting that result in producing irrelevant content.

If you’re wondering why it would matter so much, then you should know that less or no clickability affects a lot of things, such as:

  • Total page views
  • Email list growth
  • Affiliate commissions
  • Product sales

Since we’re discussing how we can improve the click-through rate for better conversion, it’s imperative to know where website visitors are clicking and where you want them to click. Placing a banner ad on the sidebar or installing an exit-intent won’t make a difference unless you aren’t getting the right traffic to your blog or website.

In the online marketing world, click-through rate (CTR) is crucial to understand various factors that indicate whether or not the content strategy is working, and those factors include but limited to:

  • The intent of the publisher mirrors in the way content is presented
  • The interest of the visitors in your content is determined by the engagement
  • Relevance to the audience reflects in the bounce rate report
  • Quality of the content can be judged through the conversion

So we’ve established that it’s necessary to have clickability on our website or blog. Therefore, now you need to know is how you can increase clickability on your site.

Let’s head over to the cream of this article.

7 Ways to Increase CTR for Better Conversion on the Website

Let’s change the way website visitors respond to your websites and blogs for the better. Take a look at the methods to increase CTR on your website:

  1. Link to sales page multiple times

    One of the common mistakes website owners and bloggers make is that they add a single call-to-action button or link once to their sales page in the article. They should know that it isn’t going to cut it. On the other side, what smart marketers do is that they use psychology to push visitors to click-through by adding multiple call-to-actions.

    It’s human nature that when something appears frequently, it goes into our subconscious mind and influences our behaviours. Brands know this very well. They’d spend millions of dollars on TV commercials, social media ads, and influencer marketing to build brand recognition.

    The point I’m trying to make is that you need to link to your sales pages more often. This linking shouldn’t be limited to the blog posts, but instead, you can do this in other content mediums as well. Here’s how you can link to sales pages on various platforms:

    Since our goal here is to improve the website conversion, so the first thing you should do is start linking to your sales page more often.

    When I promote products, I tend to link to those affiliate products more often.

    Take a look at the example:
    linking on post
    Ever since I started linking to the affiliate promotes multiple times in the blog post, my conversion rate needle has started to move. So don’t waste this opportunity to improve your CTR on the site.

     

    Add various call-to-action buttons on the website. You can try out multiple CTA variations such as buy now, free trial, sign-up now, get access, et cetera. It increases the clickability when the call-to-action button appears in multiple places on the website pages.
    Link to money pages multiple times in the articles. One of the underrated engagement techniques that bloggers and digital marketers don’t capitalize on is linking to money pages. Income School once revealed that they increased their conversion just by adding links multiple times in the blog posts.
    Mention CTA at least twice in a podcast so that the listeners could remember your brand or offer once they finish listening to the podcast. I’m a big fan of podcasts, and I know how much attention listeners pay to their favourite content. Almost every podcaster has a specific call-to-action, whether it’s a freebie or a discount coupon.
    Highlight the product at the beginning and at the end of the video. Video is a popular content type on social media. So when you put out a video on YouTube or Facebook, try to plug in the call-to-action at the beginning as well as at the end of the video.

  2. Add a comparison table

    You got to be on your toes when you’re trying to increase your website click-through rate. There are several factors that determine how good or bad your clickability is going to be on the website. One of the key factors is “stopping people from leaving your site.”

    So when you essentially stop people from leaving your website, then it means they’re either enjoying your content or interested in your product. Therefore, you have to try out every single method to stop people from hopping to another website.

    Adding a comparison table is a fantastic way to retain the visitors on the page and engage them further on your website. What comparison tables do is that they provide data, statistics, or specs, which essentially help the website to keep the visitors engaged.

    It’s easier to engage the website visitors when they’re digging deeper into the information you’ve provided in the content. There are various comparison tables you can create to make this engagement happen:

    i) Products comparison

    ii) Pros and cons of a product

    iii) Head-to-Head brands analysis

    iv) Different variants of a product

    It reminded me of the Wirecutter website; it’s a product review website that puts out a lot of content related to IT, tech, and gaming. They’re so good at using comparison tables.

    Take a look at the comparison table from Wirecutter:
    wirecutter table

    The point is that sometimes when you need compelling information or data to tie readers to your content. The longer they stay on your website, the higher the chance of clickability.

    However, in some cases, you need some call-to-action in your tables, for instance, read more or buy now to make sure that the engaged visitors take action. So don’t let go of any chance you get to retain the audience on your website.

  3. Use attractive call-to-action buttons

    The attractive call-to-action buttons have a lot to do with the click-through rate on the sign-up pages and online forms. Besides building a narrative, it also sends out a psychological message to the viewer. Digital marketers, web developers, and bloggers know how important the text, colour, and size of the call-to-action buttons are. Therefore, they pay close attention to testing out various versions of the call-to-action buttons.

    The importance of building attractive CTA buttons isn’t limited to websites, but they also matter in online ads and mobile app interfaces. Have you ever wondered what makes good CTA buttons better than the average CTA buttons? Here are three key factors that differentiate good and bad CTA buttons:
    i) Intent
    The CTAs must align with the intent of the publisher. Suppose a blog is about making money online, and the CTA button is about health and fitness, then it won’t work. There has to be coherence between the content and the text of the CTA button.
    ii) Clarity
    It’s true that mundane and regular CTA buttons go unnoticed, for instance, “get updates” and “subscribe” are the most common ones. Sometimes, websites and blogs try to fashion CTA buttons and end up writing a word or phrase that doesn’t give out a clear sign of what to expect from the sign-up process. So try creating a clear CTA button that helps the visitor in moving forward.
    iii) Message
    A core element of the CTA button is the message it carries. Not only it matters in understanding the context but also influences the clicks. The clearer the message, the better the CTA.

    Call-to-action buttons are essential everywhere on your online real estate whether it’s a website, newsletter, landing page, or article copy.

    The team at Elegant Themes understands the importance of attractive call-to-action buttons.

    Look at the CTA button in one of their newsletters:
    CTA

    They used a rather large CTA button and clearly hinted “read the full blog post” on the call-to-action button, which explains the point.

    Similarly, Appsumo also has an interesting call-to-action button on a popup option box:
    CTR with CTA

    Not only did they use the discount offer in the CTA button, but they’re also using a contrast colour for their call-to-action button.

    Both of these examples sum up what I’m trying to tell you, which is to make attractive call-to-action buttons for more clickability and better conversion.

  4. Maximize internal linking in the content

    Internal linking is a vital SEO tactic to keep visitors engaged and tell search engine bots about the relevance of your content pages. SEO experts and bloggers internally link their content or pages because it transfers link juice to other pages as well as keeps visitors and bots remain on the site.

    If you have done SEO before, you might have an idea of what internal linking does to any blog or site. On the contrary, if SEO isn’t your cup of tea, then you might not have paid much attention to it.

    Anyway, I’ll be keeping it digestible for you. The reason I’m discussing internal linking is simple: it increases click-through rate and engagement on the site.

    Does this mean you should internally link your pages even if they aren’t relevant?

    The answer is no. You shouldn’t do internal linking of the pages that aren’t relevant or won’t be helping the readers.

    When your website visitors get engaged on the site, they either convert into a lead or buy the product. The key here is to somehow keep the visitors busy on your site.

    The following three elements ensure that your internal linking strategy bear fruit:

    i)Content Relevance

    The internal linking doesn’t matter if you aren’t linking to the relevant content. If you’re connecting two pages for the sake of internal linking, and there is no justification whatsoever, then the reader who would end up clicking on the link might not feel clicking on any other link. So keep the content relevant in mind.

    ii)Problem-solving Info

    Your blog posts must be solving the problem. It does look so simple, but in reality, it’s not that easy. First, you’d have to identify a problem, and then you’d have to come up with a solution. Internal linking comes naturally in the content curation and creation process when you’re absolutely sure about the resources you’re linking out to in your content. Remember that the mission is to solve a problem, not to link out to other pages or resources. Once you keep this mindset, you’d succeed in internal linking.

    iii)Clean Page Layout

    Some of you might not agree with this, but I do believe that a clean page layout is worth it. If your blog post or website page is cluttered with ads, popups, and opt-in forms, then visitors might leave the site without clicking on any link. Don’t underestimate the power of having a clean layout on your site.

    Copyblogger does internal linking so well:
    internal linking

    I have been noticing their internal linking strategy for a long time. Often they hyperlink a full phrase, while sometimes they hyperlink a single word.

    Hubspot is a popular inbound software services company. If you want to learn the basics of content marketing, you should follow their editorial techniques.
    internal linking for CTR

    They nail it with their internal linking as well.

    So what I’m trying to say is that internal link your pages and blog post wisely. Remember that the core reason behind internal linking is the delivery of value, not just drag the reader from one page to another. Once the readers start to discover helpful and meaningful resources through your internal linking, they’re likely to trust your content more than ever.

  5. Reduce banner ads on the page

    Most beginner bloggers don’t realize that adding more banner ads on the page could drastically reduce the clickability on the website, let alone reduce conversion. Understandably, they want to make quick bucks, so they put a lot of banner ads on the site.

    As a result, they may end up getting a few clicks on their ads, but they could potentially lose the visitors they’d leave the site and land on the advertiser’s website.

    One of the disadvantages of having a bunch of banner ads on a site is that visitors’ attention gets diverted towards the banner ads. Seemingly, it could reduce clicks on the internal links.

    Furthermore, having more banner ads on your website means your page loading speed would increase, and that doesn’t just affect the user experience, but it could also affect your SEO.

    Take a look at the screenshot from Millennial Money blog:
    money blogging

    It’s one of those blogs that have a minimalistic approach when it comes to their website designs. What I like about the Millennial Money blog is that they don’t have a single opt-in box or a banner ad on the sidebar of the blog posts. There are so many other blogs out there who follow the same approach.

    So what we take away from this example is that sometimes having less number of banner ads could also lead to getting more clicks or higher conversion through internal links.

  6. Make your text links standout

    It’s fascinating to understand that users’ behaviour changes when our strategies to engage them to change. Plus, how small changes make a huge difference in the conversion rate and clickability. So I’m about to share another element of content marketing that would help you increase your website CTR, and therefore, impact the conversion.

    You’re putting out great content on the blog and you have a fantastic internal linking strategy, but if your links aren’t prominent enough, then it’s a problem.

    I’ve seen several blogs that don’t have a distinctive colour for their in-text hyperlinks, which prohibits the links from standing out from the rest of the content.

    It’s necessary to know why we need to make our text links stand out in the first place. The reason is that we want clickability on the website and blog. Therefore, we add a bunch of internal links along with affiliate links and outbound links. The goal is to push readers to click on all types of clicks so that they go ahead and complete a specific action.

    When a website gets more clicks, the following things happen as a result:

    i) The website or blog gets more page views

    ii) The engagement increases on the site

    iii) More chances of affiliate conversion get created

    iv)Display ads generate more money due to page views

    So to make your text links stand, you need to choose the right combination of the following things:

    Font: The font of the blog or website must be clean and decent. The font style and size play a vital role in pushing readers to read the blog or leave the page early on without finishing the blog post.

    Text colour: After the website’s font, the next thing is the text colour, which should be prominent and in contrast to the body of the website body. It’s usually black in most of the blogs and websites.

    Link colour: The link colour is a big decider of how clear and appealing a hyperlink appears in the content. If the link colour is the same as the colour of the text, it might hurt the clickability on the links.

    Site template: The blog or website templates have settings where you can change the font size, colour, and hyperlink settings. You can adjust the text link colour if it doesn’t seem appropriate to you.

    Look at the screenshot from the Kinsta blog:
    how to do internal linking for seo and improve CTR

    It seems like they know about this so well. When I was going through their blog content, their hyperlinks were looking so catchy and clickable. The reason is clear, which is they’re standing out.

    Try experimenting with your text link colours. If you have no idea where to change the colour of your hyperlinks in your site’s CSS, consult a website developer for this task. It’ll only take a few minutes to change it.

  7. Use a Short Branded URL

Most of you would think, how come a short branded URL would bring website visitors or increase click-through rate? Well, all I can say is that you should keep reading.

First things first, what’s the short branded URL? If you have no idea what exactly a short branded URL is, then let me tell you. It’s a short version of the same domain with a different extension. Companies use short branded URL versions to reduce the length of the links as well as record different statistics.

If you’re into affiliate marketing, you might have noticed that Amazon and ShareASale allow users to generate the short URL of the affiliate products to promote.

The exciting part is that any company or blog can use a short branded URL. Now you’d think, why would someone want to use a short branded URL?

The answer is that a short branded URL could increase your CTR as well as land more website visitors on your website.

Well, Replug is a fantastic URL shortener that does so much more than just URL shortening. Not only does it allow users to use branded URL, but it also helps users drive visitors to their websites.
URL shortener for improved CTR

If you’re a social media expert or a pro-blogger, you might want to get your hands on this tool. Here’s why: when users shorten the article URLs with Replug and share on social media, and their followers click on the short links and land on the articles, they also see a small snippet of the users that could bring those random visitors to their websites.
shorten url for improved conversions

What it means is that you’re sharing others’ valuable content with your followers after shortening the article URLs with Replug, and those articles could bring people to your website as well.

As a result, you could increase CTR on your website and end up improving your website conversion.

Did You Learn Something New About Increasing CTR on the Website?

I’ve shared seven ways to increase CTR on your website for better conversion. The goal was to help you out by sharing tactics that push visitors to click-through on your website.

I’m sure you’re going to take away a couple of strategies from this blog post. I’ll be thrilled to know what strategies you liked the most. Feel free to share what else readers should do to increase CTR on the website.

Furthermore, if you learned something good from this blog post, do let us know in the comments below.

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

Tips-and-Tricks-From-Some-of-the-Best-Personal-Brands-Around.

Tips and Tricks From Some of the Best Personal Brands Around

We’ve all done a google search on our names at some point. And for most of us, our Facebook profile or LinkedIn handle pops up first. Yet, for those who want to build a personal brand, this is not enough.

Bloggers, YouTubers, photographers, or budding businesses often turn to personal branding strategies. The more people recognize you, the stronger your brand value. If you are someone who wants to shine out from the crowd, then these tips and tricks might help. 

What is personal branding?
Source: Freepik 

What is Personal Branding? 

Building a personal brand is as essential as your company’s reputation. Marketing is no longer a detached, depersonalized space. The modern-day customers prefer a one-on-one experience instead. 

The market is a social space where buyers and sellers interact. Business, in its very essence, depends on building human connections with people. And your customers are the best brand ambassadors you can get!

With personal brand building, you give your customers a glimpse of your personality. It is more than a mere extension of the business brand. With a personal brand, you try to change the public perception. It puts you in a position of authority. 

Personal brand building and profit

Most B-schools have a section on individual brand building. Here, the students learn all about personal branding and how to market themself. 

As a marketing student, you often get to dapple with research tools as well. The most popular of them being SWOT analysis or PESTLE to gain valuable insights. 

A SWOT analysis report gives you all the information on the internal and external micro factors that affect the brand. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You can apply this not only to products and services but also for people. 

For instance, the entrepreneur’s personal influence and expertise is a strength for the brand. Personal brand building allows the businessman to become an authority figure. And once they have the trust of the customer, they might even tweak the market trends to their benefit. 

Marketing students looking for some marketing assignment help are in luck. Here are some simple personal branding tricks that you explore.

Be more visible 

The first thing you need is a strong web presence. Your company might enjoy a good reputation online, but do the customers know you? Do the people recognize you outside your brand? 

Your brand value can add to your company’s reputation as well. Entrepreneurs like Elon Musk or Steve Jobs are famous, even outside their companies. People recognize them beyond Tesla or Apple. 

Most businessmen enjoy celebrity status in the media. People want to know everything about their personal life, family, and experiences. With personal branding, you can put all that out there. 

Find your niche 

You cannot be an expert in everything sector or industry. Customers prefer brands that cater to their needs and preferences. You must find your niche and area of specialization.

If you are a content creator or blogger, deliver credible and well-cited articles. Here are some ways you can increase your online credibility.

  • Collect relevant market information from analytical tools
  • Look for updated content through content discovery
  • Read up on the research that already exists in your industry
  • Conduct a thorough SEO research
  • Identify the key search words and terms that people use 
  • Add high-quality links to research papers and journals 
  • Cite all your sources 
  • Add plain text descriptions to the images or graphics used 

Note that content creation is a mix of what you want to say and what people want to read/see. If you have an area of interest, pursue it.

Also, note that profit is not the sole motive here. Personal brand concerns more with sharing your life and experiences with people. You don’t have to stick to your industry or line of business. Viewers love personal anecdotes, fun stories from your life. You can even highlight social causes and talk about your political opinions. 

Find your niche
Source: Freepik 

Be active on social media 

Social media networking is the easiest way to connect with an audience. We see many influencers, posting their opinion on a variety of topics. Social media influencers enjoy celebrity status. And if you have a good following online, you can get great brand deals and earn a fortune

Instagram and Twitter are the trending social media platforms that everyone’s at. For building professional connections, you can check out LinkedIn. You can even explore Pinterest if your content is more image-oriented.

So, instead of using social media for marketing your brand- have a little fun with it! Talk about your hobbies, interests, and opinions. Post pictures and Insta stories from your social media handle. Post regularly, see how often should you post on social media . Share a slice of your life, it makes you more human and approachable. 

Gain expertise in your industry 

You must know the ins and outs of the industry. As an entrepreneur, you need to be aware of the latest developments in the business. This also involves an in-depth competition analysis. A detailed PESTLE analysis allows you more profound insights into the business environment. 

Also, you need some level of expertise and credentials in your industry to make it big. Personal brand building is not about creating an artificial image. It focuses more on humanizing the entrepreneur to the audience base. 

Having an effective CTA strategy also impacts your personal brand. People can reach out to you with their queries, complaints, or positive feedback. CTA increases lead generations and divert more traffic to your business as well. 

Gain expertise in your industry
Gain expertise in your industry

Source: Freepik 

Practice 2-way networking 

Most people believe that networking is all about identifying your needs and fulfilling them. What networking lacks is a feeling of empathy. So, instead of focusing on your needs, put yourself in the other person’s shoes. 

2-way networking is a more holistic alternative. It ensures that everyone involved in the transaction benefits in some way. What are you offering to the other party? How is your brand adding to the customer’s value? These are a few questions you need to ask. 

This approach ensures a more secure connection with people. It also contributes to your personal brand. You should make a list of all your contacts and create custom-made messages to approach them. 

Conclusion 

Personal brand building is different from business marketing. I hope that these tips would help budding entrepreneurs, students, and freshers. You can use it to raise awareness, talk about important issues, or support a good cause. Good luck!

 

Author Bio: As an Assignment Expert, Bella delivers online sessions at Expert Assignment Help, helping students with writing essays and assignments. She is the co-founder and education consultant at Top My Grades. Beyond work, you can find her baking a fresh batch of cookies in her kitchen. 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How To Build Brand Recognition using Short Links

How To Build Brand Recognition using Short Links

When we talk about branding, we more emphasize the landing page and the brand logo. Why is it so? Have you ever noticed the branded link?

Without any doubt, brand logos play an essential role in your marketing success. It gives your product a brand reputation, the first impact on the audience, and makes you distinct from others.

On the opposite side, brand url is the short URL that is customarily based around a brand’s name, link, and the engaging content you want to distribute with your audience on the relevant social media channel.

How can branded links aid you to build brand awareness?

Branded links do not only help to build brand credibility but also grant to establish a trustworthy relationship with the audience. It gives an idea about your product and represents your brand identity on all social media channels worldwide.

Branded links are also known as vanity URL. The URL is more memorable, looks fine, and user friendly.

If we talk about today, there are thousands of links shared on social media channels.  Marketers embed links in email, video, social channels, and more but they didn’t know know how it works.  At this point, the vanity URL plays an integrated part.

How does it work?

Branded link assists you to grow your business, represents your brand in front of the audience, enhances product visibility in the market precisely, creates the possibility for the audience to clicks on the URL, and converts them into your actual customers.

Let me give you an example for your better understanding.

The branded link is based on three basic ingredients.

  1. Domain:       Your brand name. E.g ( ContentStudio)
  2. TLD:              Here you have to consider your niche market. (.io)
  3. URL Slug:    A keywords that you will use against the target audience to get them to know what you have for them.  (Growth-plan)

ContentStudio.io-growth-plan

3 Reasons You Should Brand Your Links

We’ve identified three primary reasons for you to enhance your brand awareness with the help of a link shortener.

Track the conversion and enhance the Click Through Rate

To track the branded link performance is one of the hands-down most effective approaches.  Marketers have to play a role as connective tissue for their customers to attract and hold their customer’s attention to the website.

Branded link helps you to get the idea of how your shortener URL acts all over the internet. It can give you quality insight that aids you to re-create the strategy if needed to compete in the market.

Selecting the right tool to track the conversion and improve Click through rate is another essential thing we need to give attention to.

Replug is one of the best options to enhance your marketing activities. It provides you valuable data in real-time, sees your visitor by demographics such as gender, location, and informs you about which post gets more click on the social media channels.

Track the conversion and enhance the Click Through Rate.

Enhance Your Links’ Appearance

Branded links do not only help you to enhance brand authority, but it also looks neater, eye-catching that prompts the audience to click on it. On the other side, it is easier to share a short URL than the complicated one.

If we talk about ourselves, we would prefer to share a short URL than a long one. Having branded links will help you to stand out with your product in the market and creates a route for the customers to read, copy and share on their social channels that serve marketers to get organic exposure on various social networking channels.

When you are using a vanity URL, you are avoiding the generic URL that you got from the defaulted link shortening services. Those links are kinda cheap and messy to understand or share.

Here we take an example of Jenn Herman. She is an Instagram Expert. She has used a branded URL and promoted her brand.

Enhance Your Links’ Appearance

Improve Your Site’s Search Rankings

Well, we all know, most of the markers more concerned with organic growth. Link shorteners help you improve your search engine ranking organically rather than investing hundreds of dollars on it.

Google doesn’t indicate vanity URLs. It is the most precious thing for marketers to create different branded links to represent their product in various foam. People preferred to share short links more often that help you to rank your brand SEO.

Let’s take ContentStudio as an example here.

ContentStudio has created one branded shorteners link to promote their brand features.

Content Planner

ContentStudio illustrates the planner feature in a detail to give a concept to the audience how it works for you and your business success.

Branded URL:  https://contentstudio.io/content-planner/

You may click on the website to get to know more accurately.

As Matt Cutts said, “Shortened links still pass anchor text and the page rank”. Branded links with the target keywords give you a safe anchor text that you can use for the backlinks opportunities.

Are you hunting to get a branded link shortener?

If yes, then you have to select a tool that helps you in this matter. Although, there are numerous tools out in the market that we can use for link shortener.

But the point is: which tool do we prefer to create captivating branded links?

I’ve experienced one of the fantastic tools that serve me in all possible ways. It’s called the Replug.

Replug creates naive ways for marketers to build brand recognization all across the world using fascinating branded link shorteners.

It enables you to monitor, refine, and shorten your long links with powerful call-to-action, branded link shortener retargeting pixels, and efficient analysis.

Let’s watch a video that demonstrates how Replug is valuable for your brand recognization.

‘Every link you share on social media is an opportunity to advertise your business. How?’

Do you want an answer?

Here is an article that explains the Benefits of using Branded Short Link and 10 effective link shortening tools accessible in the market today.

Final Thought:

Branded link plays a vital role at all stages of the marketing funnel. If you genuinely want to keep your brand on the audience’s mind, then you have to create a branded link that consists of your brand name and the message you want to convey to your audience.

The other thing you have to consider is to select the right URL shortener tool that assists you in that way. Replug is one of the most convenient tools you must strive for once.

We have shared three crucial reasons with you. You can use to build a branded link shortener to gets better results and improve your SEO ranking.

We would love to hear back from you.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Effective Link Building

Effective Link Building: What is working in 2020?

Being a webmaster requires persistence, hard work, and a lot of patience. However, these are just the essential traits of a successful SEO marketer; when you intend on achieving a higher rating on Search Engine Result Pages (SERPs) and boost your website’s reputation, it is essential to be familiar with all the state of the art link building and technical SEO strategies that could take your website to the next level.

When analyzing such approaches, a site owner would have to particularly emphasize the importance of both on-page SEO and off-page SEO.  While the on-page SEO is related to managing the content that is on your particular site, off-page SEO is a way of ensuring that your approach and activity isn’t limited to engaging with your existing audience.

The significance of off-page SEO is often undermined; several webmasters overlook what they can achieve with it. “Off-Page SEO” denotes every activity commenced by site owners away from their website that can assist them in achieving a higher rating on SERPs. On-page SEO takes place on the website while the off-page searches engine optimization outside your website.

Backlinks and Internal Linking

Backlinks and internal linking are separate concepts, and it is essential not to get caught up between the two. Proper understanding is a vital trait of a successful site owner.

A proper linking structure is necessary for progression, and for it, you would need to understand the distinction between the two types.

Internal linking refers to linking a particular web-page through a keyword in a different page. A demonstration of it would be to link a page of your website to another that has similar content. What it effectively does is that it notifies the user that the site has similar but more in-depth content on a specific topic on the following page that is linked.

Linking increases the bounce rate since the users who might be searching for a specific topic might scroll between pages and spend more time exploring your website. If the content quality of the website is high, then there are a lot more chances of an increased audience.

Such activities are noticed by Google or search engines, and it contributes towards getting a higher and better rank on the SERPs.

Backlinks and their significance

Backlinks are when an external website mentions or gives mention yours, and such a reference is made through a backlink. It can provide significant assistance in reiterating your site’s reliability, producing a network of an entree through various web pages and publishers.

The importance of link building cannot be undermined, and therefore it’s vital to be well-aware of how to proceed with it and how does it contribute towards building a robust online presence.

Several site owners might think that link building isn’t that important, and they should spend the time and effort required into something else, but that’s not the case. Analysis has shown that various websites have achieved a higher rating even in 2020 through sensible use of link building

How does a webmaster benefit from link building

The SEO technique of link building assists the reader in finding informational articles and blogs online through various web-pages; it aids brands in getting discovered through the great content sources to present online.

Link building is beneficial for websites and webmasters. When you get backlinks from a website that has matching content as yours, it provides an enormous boost to the status. Since backlinks are often acquired sites that have a similar structure and content subject as yours, it helps attract the organic audience on the website. Access to organic traffic means a higher bounce rate, meaning that the people are more than likely to spend time on your website, exploring it for useful material.

When you get a backlink from a well-reputed website that has a higher domain authority than yours, it provides a signal to search engines that the content that you share on your pages is high-quality content and worth mentioning on other sites; it is a crucial factor in getting a higher rating on search engines and moving up ranks.

Although the user perceives simply a link’s part, the search engine comprehends the complete structure of the hyperlink and abstracts valuable data from it. Linking to a blog on your website is simple by way of a hyperlink, which will direct the user to the desired web-page. However, while linking back to the same blog on a different page, link building procedures need to be prudently obeyed to ensure that Google search engine can easily find and access your page. It means choosing the correct text to be used in the hyperlink. It would include confirming that the keyword exists within the hyperlinked text, and frequently checking to comprehend that your link is still active and it hasn’t broken.

Factors to consider with significant link building

Link building is a technique to enhance your website’s status and rating on the search engines. However, as stated previously, it required knowledge of not only SEO optimization but strategies as to how you can take your site to the front pages.

The first thing that you need to ensure is that you post high-quality content on your website. The ‘’Content is king’’ phrase is every green for every site online. When compiling content for your website, there are a few things that must be considered because even if your content is well-written, these can still be a major turn-off for any visitor on your site.

One of the most important things is that your content should have minimum grammatical mistakes

If you are someone who doesn’t have a firm grip over the English language; an excellent way to composing the most error-free content is by verifying it through the Grammar checker tool. The online grammar checker is a straightforward tool to access and use; all it requires is the user inserting their text into it and searching for any grammatical errors. It can help you find punctuation, spelling, and sentence structure mistakes along with spotting and correcting any misuse of clauses and phrases. So, you can use the tool to ensure that your text complies with all the rules of English grammar and composition.

The other major turn off when it comes to online articles is plagiarism.

A webmaster is well-aware of the damage that can be inflicted by the detection of plagiarism in the posted content. Apart from resulting in a copyright strike, it could lead to a negative impact on the site. Therefore, it is always advised to check your work before any final submission. One exceptional tool to ensure that your work is plagiarism-free is by checking it through an originality checker before posting it online. The online free plagiarism checker is one of the most accurate tools in its category. Another benefit of using it is that there is no word limit imposed on the free edition, so you can effectively check the file without worrying about the word limit.

Backlinks from high authority sites

Another major factor that needs to be stressed is that your site should be getting linked to the one which has a higher authority score than yours, or otherwise, it would be of no use since a site already ranks below yours on a SERPs wouldn’t possibly be of many benefits. You can check both the Domain Authority and the Page Authority of any website by the DA PA checker. It’s a free online tool that requires minimal computing expertise while delivering maximum benefit. The tool is developed with the latest MOZ ranking technique and evaluates the exact authority rating of a site.

A key to writing an interesting article is by ensuring that it delivers complete meaning while staying in a specific word limit. The word counter tool can be used to confirm that the allocated word limit has been followed while writing the article.
seo

Some Do’s and Don’ts for link building

There are certain things that you can do, and these are regarded as the best practices for a better and healthier internal linking structure.

Google’s examination methods are progressive; they keep making amendments to it, and according to the latest rules laid down in September 2019, it is now capable of identifying spam links.

Applying the rules on the link building sample, you would need to separately identify the content type you are sharing over the blog. When sharing a link, a tag of rel= “UGC” assists Google in understanding that you are mentioning the user-generated content.

It is an ideal specimen of the developing characteristic of link building and how it could pose a challenge to marketers for compliance. Luckily, there are certain dos and don’ts that you can follow, which have proved to be extremely helpful over time.

There are other things that you could follow, but they could be time-specific. So, you would have to identify the new rules and comply with them accordingly. As stated earlier, webmasters need to be aware of the development being made to ensure that they keep up with the high demands.

The following set of dos and don’ts have appeared to be useful and applicable over every stage of criteria that has been introduced.

Do: – Inserting long keyword while link building

It should come to no surprise that keywords perhaps are central to generating traffic on your website. It provides the reader with the idea that they will get what they are searching for, and it also gives a positive impression since while reading an article, the user can access another one that it finds attractive.

Keywords are central, and there are proper guidelines as to how you can come up with the perfect one. However, there is another thing that needs to be noticed. It’s that when linking, you should add the long keyword and link it to the particular article through a hyperlink.

Adding a Long keyword and linking it assists Google in link contextualization and shows it to honestly interested users. It’s one of the best ways to increase the bounce rate of your website. If you have published highly informative and helpful content on your site, link building can be a key to attracting more visitors.

Do: – Increasing the page’s social visibility

Social sites like Facebook, Twitter, and LinkedIn are top-rated. Social visibility is one of the most successful and efficient ways of getting more visitors. Embedding links in multiple social sites can help to achieve a better rank on SERPs.

However, there is one thing that is worth mentioning here, and it’s that if you are intending to encourage users to visit your website, targeting the right audience is extremely important. For instance, if your website is related to cooking recipes and techniques, then it is advised that you feature in pages and groups or engage with the community that is interested in cooking and intends on learning something new. It is the key to getting organic traffic on your site.

DON’T:- Searching for paid views

You can find several people online that are selling views for a site. Buying links is a strategy that is disliked by Google and other various search engines, plus it isn’t of many benefits to a site owner as well.

It’s a way that could help you increase viewers for the time being, but it isn’t instrumental in the long run since the bounce rate for it is extremely low, along with the engagement on your articles wouldn’t be very efficient. Furthermore, buying views won’t be very beneficial in the long run since people wouldn’t care to share your website further or recommend it to their friends.

A link building practice for 2020 will be to refer the rel=” sponsored” tag if you have an agreement that is based upon compensation.

DON’T:- Mentioning the same keyword repeatedly 

We all are well-aware of the importance of keywords and how it could be crucial in achieving a higher rating. However, that is to say, and you should never mention the same keyword repeatedly over the article.

It won’t be much sufficient, and you can replace it with slight modification based words that have a similar meaning and link it to the same web page over your article. It will make your link building SEO Technique more effective and would assist in getting a better rank.

DON’T:- Spam links

The spamming link is a massive turn-off for the search engines and the viewers. The quote ‘’Quality rather than quantity’’ should be emphasized here, and you should only opt for linking more contextually and systematically rather than spamming links.

Spam links are annoying, whether they are internal links or backlinks, they frustrate visitors, which could impact the engagement and visitors on your website.

It is advised that while making the ink structure, only refer to a particular page a few times instead of linking every other line.  Many webmasters make the mistake of spamming links online either on social platforms or on their web-page. It leaves a harmful impact on the readers who prefer quality since it’s a well-acknowledged fact that people with quality content would instead engage with the right audience than with uninterested ones.

DO: – Keeping track of your backlinks

Several webmasters spend their time, effort, and energy in getting new backlinks, and they overlook one of the most critical aspects that are to keep track of the ones that have already been published previously.

If you don’t track the backlinks, how can you conclude whether you want to have newer ones, or would you instead pause and work upon something else?

At one instant, you might have hundreds of links pointing towards your website, but in a few days, when you check back to your surprise, you might find some of them gone. The key to it is that you actively engage with your audience on your social sites, it will effectively help you generate more links to your website, and it would be the more active ones.

An important point to note here is that you have no control over what others would do with their website and particularly with your backlinks; hence you may find some of your previous links missing, which would impact your linking structure.

Therefore, you should always keep track of your links before deciding to go for new ones.

DO: – Establishing a content pillar

Content is the heart and soul of your website. Whether you are an online business, informative site, or a news platform, the quality of your content is something that would decide the fate of your site.

You should always publish well-written content, and it has all the essential traits that might be required for SEO optimization. Only such content attracts traffic and encourages people to access internal links and mention your site through a backlink on theirs.

The posting frequency is a question that often confuses several site owners. The question ‘’How often should I post?’’ is the one that may have different opinions attached to it. While many publishers try to post content continuously, such a high posting frequency might lead to information overload.

Such a tactic could hamper the site’s growth since not many people are free of their daily worries to continuously refreshing the site to access all the latest updates.

Creating a content pillar is an excellent way to deal with it; it should be made once in a while. A pillar article is generally an article which follows a tutorial style. Usually, such articles are longer than 500 words with a lot of practical advice and tips. It is a unique way of engaging your audience in healthy activities. Furthermore, the length of the article ensures that it’s brief, which allows users to read it between their breaks.

Getting Backlinks

Backlinks are essential to achieve a better rating than before on Search Engine Result Pages (SERPs). The long-anticipated dream of every webmaster to get to the first page can only be achieved through effort.

Backlinks are essential, and a very efficient way for new websites to get backlinks is through the Backlink generator tool.

The tool is encompassed with benefitting features that would help you find sites and attract organic traffic onto your platform.  To accomplish the requirement to get free backlinks from various platforms, this is crucial in attracting search engine on your website.

Getting organic backlinks is difficult, and the Online backlink generators can help you with it. The best thing about it is that you can access it without any costs involved, which is excellent considering that beginner websites are usually tight on a budget. They can’t afford the expensive online software that can assist them with the task.

Getting Backlinks from websites with higher Authority

The crucial aspect is that you get to have backlinks from websites that rate higher than yours, and it’s vital considering the Authorities only increase with a higher audience and better engagement. Getting backlinks from sites with higher Domain Authority and Page Authority would assist you in getting more visitors.

Artificial intelligence features

Every backlink is produced; naturally, the tool is developed with Artificial intelligence features encompassed, making it more convenient and accurate to find the right sites. It only contributes towards finding the websites that have a similar structure and genre as the one that you have developed.

Relevancy of backlinks 

Relevancy is one of the most critical features of backlinks. IF you get a lot of backlinks from websites that don’t match what you have posted on your, there is a high amount of chance that such links are going to have low weightage. The backlink generators only create relevant backlinks and within a few seconds.

Usage

The usage is another characteristic of the tool that makes it an exceptional choice. Anyone aware of the basics of computers can easily use the tool to access links for their website.

The following steps have to be followed:-

  • Access these tools
  • Scroll over to the Backlink generator tool
  • Paste the URL of your website

Only these three simple steps can help you find the required websites and within a few seconds.

Privacy

Many users are concerned with the privacy of their search history.  Although there are several websites out there that have been claimed to be saving the user’s records, they ensure that the security of the searched material would be the responsibility of the user. It would be entirely liable for any breach in the policy, although the tool is designed to discard any searched data as soon as the user is done with it.

Further Benefits

These sites developed for maximum benefit to the user. It has up to different tools that not only help in composing content but furthermore, their application extends to efficient site management. You can use various tools for your benefit in the most straightforward possible manner since all of them are free and highly efficient.

Conclusion

Backlinks are one of the most essentials in order to increase the site’s ranking on the search engine result page. However, Google never suggests to get the backlink artificial instead your content should be potential of getting the backlink from another website naturally. If you still want then above ways can help you to get the backlinks quickly.

Besides the ranking on the search engine, the backlinks are also effective to increase your site’s domain authority. According to the Moz, the biggest factor behind the increase in domain authority is the quality and quantity of the backlinks.

Author Bio

“Afrasiab Ahmad writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. He contributes articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.com

About the Author

12 Best Practices to Create a Successful SaaS User Onboarding Process

12 Best Practices to Create a Successful SaaS User Onboarding Process

The cart abandonment rate in the e-commerce industry, as you know, is high. As per 41 cart abandonment rate stats, the average shopping cart abandonment rate online is 69.57%

Even if you look at apps, the number of users uninstalling an app after only one use was 25% in 2019.

No wonder, many SaaS businesses are now recognizing the value of creating fantastic onboarding experiences to retain their customers. 

Now, what is user onboarding?

In simple terms, user onboarding is a process that introduces your product to new users, letting them understand how to implement it best. 

When you have a well-designed user onboarding strategy, users can easily understand your product and end up becoming loyal users.

An excellent user onboarding plan has a structured, step-by-step framework that guides new customers through the product. 

However, note that user onboarding is not a one-time process. Instead, it is an ongoing process since you need to keep revising, upgrading, and re-designing it. 

Here are the 12 best practices your business can implement today to create a successful SaaS user onboarding process:

  • Align with sales

An incredible customer onboarding experience begins with sales. 

The goals set by your sales team about what will happen in the initial days or months after users have bought your product will significantly help your onboarding progress. That said, it might even deter the onboarding progress.

Create pre-sale content, speak to prospects, and train your sales teams regularly. 

  • Create content

Users will feel good about your company when they can solve an issue on their own. In fact, a study reveals that 73% of users like to solve the problems on their own. 

To make your users feel good, create content that will assist your users in solving issues on their own. It will also make the onboarding journey faster.

Just ensure to make it available to your users at the right time. You can send the content via email or use in-app messaging. You can also add it to the onboarding UI too. But don’t force it upon your users.

Consider creating your content with ContentStudio’s intuitive editor and also leverage on its content planner and calendar feature that allows you to collaborate with your team.

  • Do it like Slack! Use bots as customer service.

If you have used Slack, you definitely will be familiar with the Slackbot. 

Use bots as customer service.Source

It simplifies the onboarding process when a customer first signs up to the platform, but it doesn’t stop there. After the initial onboarding process is over, the Slackbot serves as a customer service/tutorial as the onboarding process doesn’t end on the first day. 

It is evident that the company had planned past the first day when they planned their user onboarding. Rushing your users through a quick tutorial and then leaving them with no further help insight is never a good idea. 

Sure, you want to tell your new customers many things. But don’t overwhelm them with information. Keep it simple. Some things are better said when or can wait until they have spent some time in your product.

  • Allow users to onboard before signing up.

Allowing users to onboard by giving them a free trial is a great process if you wish to create a habit-forming product that customers turn to regularly.

It is a practice common with educational apps. For instance, if you visit the Babbel website, you will be given the option to either sign up immediately or take a free trial mini-lesson.

Allow users to onboard before signing up.Source

Before the platform asks the users to sign up and create an account, they already know which languages are being presented, have chosen their preferred language, finished their first lesson, and made some advancement. 

When the users have gained some value from the product, and they are most likely to commit, Babbel asks their users to sign up.

 positive reinforcement

Source

Also, note how they offer positive reinforcement and encourage the user to continue. 

Offering free content to users before making a monetary commitment is an excellent tactic to convert users into paying customers. Once the users get used to the interface and like it, they are more likely to continue using it.

  • Provide interactive walkthroughs

User onboarding, as you know, can be quite dull. Customers want fast and painless interactions. And one way to retain your customers is to engage them during the onboarding process.

Tools like Whatfix (that are top WalkMe competitors) can help you with:

  • Keeping your users engaged throughout the onboarding process
  • Helping you easily design interactive product tours
  • Design & create onboarding task lists
  • Provide appropriate guidance to your team & customer 

Provide interactive walkthroughsSource

It guides the users through an app, helping them to navigate through its various touchpoints and encourages them to take action. You can also personalize the onboarding experience, which is key to engagement.

Plus, it is easy to use. Simply install the Whatfix browser extension, and you are good to start. The browser extension is compatible with any web page. When you click the browser extension, the Whatfix Guide Editor will be launched. You can then start creating your interactive walkthroughs.

It is estimated that 91% of buyers prefer visual and interactive content. So, take advantage of it. 

  • Use video content 

It is said that 64% percent of customers buy a product after watching branded social videos. And 51% of marketing experts worldwide say that video content brings the best ROI. So if you are not using video content, you are missing out on a lot.

Use videos to walk new customers through a product. 

For instance, if you sign up for Xero, the web-based accounting system, the first thing you will notice when you try to access your new account is a prompt to view the ‘Getting Started’ video. The new users are given an animated walkthrough, thus simplifying the onboarding process.

Use video content Source 

 

  • Create value quickly

The “aha” moment should arrive for the users as quickly as possible. 

Create value quickly

Source

Don’t let your users wait too long to get to know the value of your product.

If you are working with complex tools, it will be challenging to arrive at the full “aha” moment quickly but look for chances to show micro-value quickly when your users sign up.

The onboarding process should not be only about welcoming the users, discussing goals, and arranging subsequent steps without getting anything substantial done.

  • Make onboarding skippable

If you don’t want to frustrate your current users, make the onboarding skippable. Some of your ‘new’ users may have already viewed a lot of your products.  

Chances are your users may merely be downloading your app onto a new device, sign up using a new email id, or they may have been made to sign up again due to other reasons.

Your users will not want to go through your onboarding process twice. To solve this issue, create a skip button just like Airbnb does.

Make onboarding skippableSource

Your users will thank you for not having to do extra work.

  • Add progress bars

To motivate your users to keep going, set expectations, and allow them to complete setup at their own pace, progress bars are crucial.

Consider adding relevant animation. It will beat the standard progress bars.

Add progress barsSource

Or set expectations by letting your users know where they are exactly and how much work they need to do before they complete the task.

Add progress bars
Source

Progress bars can also be fun and colourful.

Add progress barsSource

To further engage your users and encourage them to complete the onboarding process, you can also use tools like Replug. It will allow you to create pop-ups to engage users when they are about to leave.

  •  Offer excellent customer support

Don’t make onboarding all about the product. Customers want to feel special. Reach out to them with proactive customer service from the first day.

Let a customer support team member send a personal email letting your user know that you’re there to assist. You can even make a phone call. Or send a warm in-app welcome message. 

This action will let your users know that they are valued, and this will influence them to do business with you. 

In a survey, it was found that 42% of customers were willing to pay more for a friendly, welcoming experience.

  •  Get early feedback

Don’t think it is too early to get feedback. Remember, not all unsatisfied users bother to complain. Be proactive in collecting feedback from the start.

You can ask relevant questions in case a user failed to complete the onboarding process.

Get early feedbackSource

If they have completed the onboarding process, you can send them a quick survey asking them about their experience.

Get early feedbackSource

But don’t stop there. Use analytics to analyze your customers’ behavior and find out about their experience with your product. 

 

  •  Use A/B testing

Don’t forget to use A/B testing to comprehend what type of content would effectively onboard your users. A/B test will compare two different versions of content to let you know which one performs better.

If you implement the better version effectively, you will experience higher customer conversion.

The A/B testing process involves collecting data, deciding goals, creating a hypothesis, making variations, running experiments, and studying results. A/B testing will help you in creating brilliant customer onboarding strategies.

Wrapping-Up

Remember that your users are only humans with real problems. They are looking for a quick onboarding process and avail whatever value your product or service is offering. By making the onboarding process simple for them and giving the best customer experience, you will be able to convert them into paying customers and also retain them for the long haul. Follow the 12 best practices mentioned in this article to create a successful SaaS onboarding process.

——————————————————————–

Author The Author:

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Create an Email Marketing Strategy to Grow Your Business

How to Create an Email Marketing Strategy to Grow Your Business

When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.

  • Set Clear Goals

The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.

  • Build your Email List Organically

A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Build your Email List Organically
Build your Email List Organically

Source: Really Good Emails

  • Segment your Email Lists

Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Segment your Email Lists

Source: Really Good Emails

  • Craft Captivating Subject Lines

The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click. 

  • Focus on the Content and Timing 

Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the most suitable time to get maximum engagement.

  • Make the Design Attractive 

A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Salt & Pepper

Source: Really Good Emails

  • A/B Test Your Emails

Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results. 

  • Make them Mobile-Friendly

More than 40% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions. 

  • Add an Option to Unsubscribe

Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.

  • Track and Analyze Performance

In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

7 Ways to Use Optimized Video to Increase Conversions Rate

7 Ways to Use Optimized Video to Increase Conversions Rate

Everybody agrees – the traditional form of advertising your product or company is no longer essential as they used to be to increase conversion.

Why?

Because the advanced technology and the availability of the internet make things evolve the way they were. Without any doubt, we all can see the significance of video marketing these days. Every day marketers target the audience through sponsor ads on Facebook, Linkedin, Tiktok, and other social media platforms.

Brands create a compelling video with quality images in order to demonstrate their product and drag the targeted audience’s attention. You must hear before: Video marketing is the FUTURE.

So, yes.  Your future has already arrived.

Keep in mind, the marketers, who are trying hard to make a successful step in the digital marketing career, and generate quality traffic, should have enough knowledge about video marketing like how to create videos, what content they need to illustrate in front of the audience, and why?

Why is Video Marketing so effective?

Video marketing is one of the versatile approaches to imitate your product or services in an engaging format that customers can’t resist looking at your brand.

It helps marketers to add visual content and gives a visual understanding of the product you have and built an opportunity to establish a warm connection with the audience.

No wonder,  99% of marketers are enthusiastic to drive smoothly with the video marketing strategies in 2020, and on the other side, 95% of marketers are willing to spend more dollars on video marketing strategies to sustain their profits.

replug stats

Types of videos

There are multiple types of video, but the thing you have to keep in your mind before filming the video is:

1. What is your purpose?

2. What are you trying to show the audience in that video?

Video tends to capture the audience’s attention to your brand a bit longer than any other medium. Customers certainly enjoy watching videos from their favorite brands on social media channels. It has been estimated that the average person will spend 100 minutes every day watching online videos by 2021.

I’m going to list down all but surely walk you through essentials types of videos that have an impact on your product.

Brand Videos

Customers visited the website just for the sake of improving their lives or find a solution to overcome their problems. They don’t want to see your high effects images until and unless they find it relevant to their need.

Got it?

So, here Brand video comes to play the role.

A brand video showcases the brand’s mission, vision, goal, product, and service. It demonstrates the purpose of a brand exists, and how it differs from others in the market, and what the brand can do for you.

Demo Videos

Demo videos are one of the most reliable and dynamic videos to define your product in real-time.  In the video, potential customers take for a product tour, give them all feasible answers to questions, mild unique solutions, and prompt them to make the right purchasing decision.

Expert Interview

Expert interview videos have an influencer impact on the target audience.  Expert is the person who educates the audience, people know him, follow him, and admire his actions.

These kinds of videos not only encourages you to build a rapport with the audience but also assist you to enhance brand authority and share brand values.

Educational Videos

Educational video is another powerful approach to educate the audience. It helps the audience to learn something new or gain more knowledge that assists them to understand your product or service more precisely.

In this article, you can learn  11 types of videos that literally work great on social media.

Now, I’m going to share some tips to increase your conversion with video marketing. You will surely refine your content marketing tactics after reading this blog.

Create Engaging Content

With time, video marketing became a crucial part of digital marketing strategies. Marketers put more effort into creating productive videos for their brands.

Now, the audiences have wised up. They demand quality over quantity.  Creating engaging, fresh, and relevant content in the video creates ways to build a strong connection with the desire audience. So, before creating a video, you should know your objective, then it will be easier to drag the potential audience to your website.

Dr. James McQuivey has measured frames per second and length of the video to conclude that the worth of a 1-minute video is 1.8 million characters. Let’s take an example here.

GoPro is the most reliable and biggest brand on Youtube with 9.34M subscribers. It is an American based digital company making great video in class action cameras.

GoPro manufacture a camera which entertains the audience in impossible ways. People love to see their terrifying ads as they make their audience lose track of their body movement when seated at the table.

They create unique, entertaining content which makes them believe that it would be appreciable by the audience.

Go pro video screenshot

Add Videos in the Emails

Creating personal relationships with customers is the first step that leads you to have a stronghold on the market. There is evidence that personalized relationships contribute to the lead conversion rate and convert your potential customers to actual customers.

Sounds great?

Video marketing is one of the hot topics nowadays. Marketers are desperately want to add video marketing strategies in their marketing efforts.

Adding video in the email has a dramatic impact on sales and CRO.  Do you know that video email marketing can enhance your email click-through rate by up to 300%?

Embedding eye-catchy video not only assists you to grab the audience’s attention, build curiosity for exploring something different but also improve the lead conversion rate. It has been estimated that an initial email with a video receives a CTR increase of 96%.

So, embedding video in an email you have to keep in bear these things:

  • Segment the email targeting list
  • Add video first
  • The video should be goal-oriented
  • Build trust and authenticity

Add a prominent CTA

Hence, you created an appealing video and embedded it in an email.

Now, what next?

At this point, you have to add CTA, which is the most significant factor for boosting conversion towards your product or brand. CTA performs like adding lively color to your hard work while creating the video.  Forthwith, you need a definite and engaging CTA that influences the audience to take a particular action.

The ideal approach of adding CTA, when someone watched the video, you can overlay the image instantly before he/she switches to another tab.

The CTA should show the urgency to the audience that can’t resist them to take action. It can depend on anything like a free trial, sign up, or the information about your product. I’m going to walk you through an exceptional example of CTA.

Prezi:

Prezi is a web-based tool that allows you to create attractive presentations.  It’s a kind of Microsoft PowerPoint. With the advanced feature, it pulls the audience and creates a positive image in the market.

They added two CTAs:

1. Give Prezi a try

2. Get started

It created a unique landing page that demonstrates the potential audience about the product and what they offer to them.

Prezi screenshot

You can move the reader smartly through the sales funnel by adding CTAs. In this guideline, you can determine how CTA helps to improve your website.

Power of Video Testimonials

A video testimonial is the absolute best approach for marketers to succeed the way they want in the market. Creating testimonial videos is a mild strategy to get extraordinarily result. How is it possible?

To focus on the Target Audience.

No doubt, we can’t satisfy the whole world, but what we can do is to segment the audience according to the product. Now the marketers would know what they need to do to turn things around? Got it?

As reported by a study, customer testimonials can assist to generate 62% revenue per site visit, 92% of customers have a glance at testimonials for sake of purchasing decisions, and  70% of customers trust in the particular brand after watching positive testimonials video.

replug stats conversion rate

On the other hand, it is the best way to illustrate all your product features, objectives, many more through someone else, and improve your CRO. It is so pleasant for the brands to receive positive testimonials from their actual clients.

People certainly believe others who say nice words for your company because customers definitely care what others said before making any purchase decision.

Here we take a perfect example. Watch it yourself and let me know how this video testimonial worked.

Video Retargeting

There is a chance that the user viewed your product video, and left your website without reacting to your CTA. Thus, no need to worry. Most of the customers don’t take instant action against anything. They take time and make a buying decision.

Here, you can play your role by retargeting them with something different that you think might be attractive to the visitors’ attention. We have talked about the importance of video marketing and can’t deny it.

For marketers, video re-targeting is an engaging way to reconnect with your potential customer and prompt them to purchase your product. At this stage, there is a one-point that marketers need to do is to identify the visitors and answers to these questions.

  • Who they are?
  • What are they looking for?
  • What kind of devices are they using?
  • How much time did they spend watching videos?

It is the righteous thing to connect with your potential customers again.  According to research, 3. billion users use social media channels all over the world. These channels include Facebook, Instagram, Twitter, and Linkedin.  Marketers can retarget their visitors on these social channels as well.

Think outside of the box

I’m sure you all have heard this: Think outside of the box? But have you ever wonder what that supposed to mean?

It utterly means ‘Think creatively’.

Let say: If marketers follow the same strategies all over again to increase CRO, then there would be no possibility to create something distinctive.

You should think in one or two ways about how you can give the painkiller to your potential customers’  pain pulses, and which fits them best is your real success.

So, when you think out of the box, then prioritize everything that is needed to lead more conversion and pull out all the energy to accomplish it.

So don’t limit yourself. Try to do a new thing, consider the various point of views which will encourage you to keep growing, more creative to problem-solving, adaptable, and stand out in the market with your creative ideas.

Here is a magnificent example of Michael Bahr for you.

Get the Right SEO

Every strategy has its own value in the digital era. Implementing various strategies give you a result that shows you how it works for you.

To enhance video marketing to boost CRO then, optimizing SEO is another vital factor.  SEO means Search engine optimization. It advises you to inflate the quantity and quality of traffic for your website.

In other words, we can say it’s google’s approach to determining which site deserves to stay on the top of the search engine.

So, google can’t read the video, all you have to do is add captions, description, and tags to the videos. It helps google to interpret the video content accuracy. You also need to select the right social media channels at the right time for the right customers.

SEO is not only about searching your favorite content, in fact, it also encouraged marketers to improve UX experience, social promotion of your website, and usability of the website.

Here are fascinating statistics that aid you to classify the importance of SEO, how many people search for content, and the devices they use.

April 2020 hootsuite stats

Final Thought

Video marketing is an ideal strategy to increase conversion to your website.

Addressing your target audience in the market and build an empathy relationship with them take you one step forward to success.

Creating engaging content and embedded in your email is a cost-effective approach to building brand awareness.

SEO is everything. It benefits you to present your video content in front of a huge ocean of audience in a way that people feel this is something we are hunting for.

I’m sure, you have got a crystal clear understanding of these strategies and how video marketing will help you to optimize your website conversions.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

5 Ways to Write Content that Leads to Engagement

5 Ways to Write Content that Leads to Engagement

The content you create for your audience can take potential customers on two paths. One is that they get bored after a sentence or two i.e your content engagement needs improvement, and feel indifferent about your brand. The second one is that they find your content engaging, start an interaction, and get a desire to find out more information about your services. 

Every brand hopes that its target audience takes the second path, but the hard truth is that their direction depends on your content. If you know how to write content that engages the readers, you’ll be able to generate more leads, grow brand awareness, and most importantly increase your sales.

The power of engaging content isn’t a myth, it’s a proven fact. Research has shown that 70% of customers feel closer to business after engagement with content. Once you establish a closer connection, you can steer their actions in the direction that you want. 

So, are you ready to write some amazing content that will lead to engagement? Here are the tips you must know before you start. 

1. Come up with Impactful Headlines

Did you know that 80% of people will read the headline and only 20% of them will continue reading the rest of the content? Without an attention-grabbing headline, your content won’t even get a chance to engage readers.

All the best headlines have the following qualities:

  • Connects with thoughts that readers have boiling in their minds (problems, questions, and curiosities)
  • Credible with clear indications of what the reader is about to read
  • Contains keywords
  • Compels the reader to find out more

In order for the headline to do its part, you first have to do yours. Don’t use the first headline that pops into your head. Take your time and think about different possibilities. Moreover, write down those possibilities. Come up with at least 5 options.

Having several different headlines in front of you puts you in the readers’ shoes. Imagine that you have just encountered those headlines, on which one would you click?

Evoke user’s interest by appealing to their personal needs. For example:

Digital trends

Image Source 

This headline consists of a few components that urge the reader to click on it. “Top” insinuates that you’ll get the best advice. “Trends” are essential for staying up to date in the business world. Lastly, “can’t afford to miss” plants the idea that the reader can monetarily benefit from reading this post. All these keywords lead the user to instantly click on the post to get more scoop. 

Keep in mind that click baits aren’t quality titles. If you want your content to lead to engagement, luring the readers in with ambiguous headlines isn’t the best idea. You might get that first click, but you probably won’t get the desired reaction afterward. 

2. Tell Stories

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Brand stories or stories related to your niche combine two very important things: evoking consumers’ emotions and your brand.

There’s nothing that gets people going more than stirring up their emotions. Emotions are the ones that force them to interact as they feel closer to you and your company.

Some of the stories you can tell can be about:

  • the passion that made you start the company
  • your employees who are giving their best to push this company forward
  • examples of incredible people in your niche
  • your challenging beginnings

Who doesn’t remember that Jeff Bezos founded Amazon in a rented garage?

amazon

Image Source

These kinds of stories inspire people to be doers, not just observers. And doers are the type of people who are more likely to take the action you want.  

A useful trick to make your stories even more engaging is to tell an anecdote in the introduction. This will draw the readers into the story in a heartbeat.

Use visuals to make your stories pop. Creating videos or Images that support attentively written stories will completely hypnotize the readers. 

3. Put Your Experience to Use

Whatever your occupation is, you are in that business because you’re an expert in that field. With so many content options online, it’s getting hard for people to find high-quality and credible content. You can be the one who can provide them with that.

Use your expertise to create useful and helpful content. Writing about what you know best will make your writing much better. 

Rewrite your content and back up this type of content with infographics and statistics that prove your point.

For example:

replug blog

 Image Source

Mix research with your personal experience and you’ll be able to deliver extremely valuable content. 

Take Neil Patel for example. His marketing blog generates over 3 million visitors per month because he uses his knowledge and experience in digital marketing to write enticing content.

When you provide your target audience with tips that actually work, the feedback is imminent. 

Think of it like this. Imagine that bunch of people is standing on a cliff. They are dared to jump off the cliff into the water. Of course, no one wants to go first, but when the first person jumps and tells the others that the feeling is amazing, the others will follow.

Show the audience that you are that brave person who had jumped off the cliff first and share your findings. Be an example of how they can conquer certain situations, and they will be encouraged to follow that example and tell you their experience. 

4. Use Highly-Engaging Content Formats

Wrap your well-written content in an engaging content format, and you’ll be one step closer to boosting their engagement.

Aside from the must-have content format like website content or informative posts, try to include in your content arrangements highly-engaging content.

According to research, the content that consumers’ find most interactive in the browsing phase are:

  • Contests
  • Quizzes
  • Assessments

stats

Image Source

Explore these possibilities and try to include them in your content marketing strategy. If you’re wondering what makes these content formats so engaging let us clear your doubts. The key is that they ask the audience for their opinion. A number of content marketing platforms can help you through in your content marketing efforts.

Whether they need to share some information about themselves or express their thoughts on some subject, these types of content invite users to participate. It’s like your content is saying “I want to know what you think/how you feel.”

If you are willing to reach an even higher level of engagement, you can create your own app. That isn’t as complex as it sounds since now you have services like AppsGeyser where you can create your free app without coding. 

For example, if you have a plant nursery business, you can make an app that will give more information on the plants that customers purchased and notify them when they need to water those plants.  

Aside from using engaging content formats, enhance their power by writing great questions/statements that will encourage the audience to be a part of it. You might consider finding good writing websites to help you out with this. Especially if you want to make your own app. You’ll need some incredible content to go along with it. 

5. Aim for Longer Content

Of course, you shouldn’t write a 1,000-word Facebook post, but when it comes to blog posts, newsletters, or similar types of content that allow in-depth reading, don’t shy away from lengthy posts.

Longer posts tend to get more shares, and they are linked more often. Simply put, the audience finds them more engaging.

You might think that this makes no sense in this busy, time-lacking society. However, posts that are longer than 1,000 offer more information on the topic and therefore, are more valuable to the reader.

If you pay attention, you’ll notice that some of the most popular websites post longer posts (Unbounce, Crazy Egg’s blog, Quick Sprout, etc.).

The foundation of writing engaging, lengthy posts is to include relevant information only. Reaching that word count won’t mean a thing if you beat around the bush just to prolong the content. Be specific and share relevant insight throughout the content.

What can help you reach that desired over 1,000-word content length is using examples. Present some case studies, people’s experiences, success stories, and similar. 

This type of additions will make your content more engaging, prove your point, and give you that extra word count.

Bonus tip: Whenever you write lengthy content, add a few visuals. People need to rest their eyes from all that text. Ultimately, we are visual beings, and a contributing image (or two) will keep your readers stick to the end and help in content engagement.

Final Thoughts

Before we say our goodbyes, there is one more essential tip that we must share. Yes, the point of these tips is to help you get a better idea of how you can write engaging content. However, there is one crucial element that solely you can deliver – originality.

Intertwine these writing tips with your authentic ideas, and that’s how you’ll hit the audience’s sweet spot. Show your readers that you are one of a kind and you’ll have their attention. Let your creativity loose and don’t forget to have fun along the way. 

Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.