Top 10 Ecommerce Influencers You Should Follow in 2020

With the advancement of information technology, things are heating up. Now, marketers can reach their target audience effortlessly and encourage them to make their purchasing decision.

Marketers seeking hard to creating viral and high-performing content that create fascinations for their readers, which can’t be irresistible for sure.

No doubt, social media turns things the way we can’t even imagine. It becomes an active approach to nurture new marketing leads.  On the other hand, Influence marketing also has a significant role in today’s world.

It makes a track for the business to engage with the audience and catch the attention to your product over social media channels.

So, you can’t negate the power of the e-commerce influencers that helps you to grow your business and build brand appearance in front of a huge ocean of the audience.

Influencers are resources, from where people come to you, acquire the product because they trust you adequately to give their money.

In order to receive more ROI and improve sales funnel, this guideline demonstrates some basic steps to identify the right influencers and creates campaigns for your brand.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Tobi Lütke (@tobi) 

Tobi Lütke is the founder and CEO of Shopify.

Shopify is a complete cloud-based and Canadian e-commerce firm that helps businesses to set up and run online businesses all across the world.

Approximately, more than 500,000 active stores are running on Shopify, and collectively driving sales of over 40 billion.

He learned to code at an early stage and enter a computer programming apprenticeship at 16 years.

In 2019, Lütke rapport for StarCraft grasped online attention all over the internet because he offered “Starcraft 2” player Ryoo “SeleCT” Kyung Hyun an internship in his company based on his past achievements.


Lütke is active on Twitter, engage with the audience, talk about games, and associating with employees. He also occasionally promoting his 57,000 followers with Shopify-related products and business plans.

In the COVID-19 situation, Lütke and his wife established the ‘Thistledown Foundation’ and have sowed with an initial $150 million endowment. Their core mission is to enhance technological solutions for decolonization.

Linda Bustos (@lindabustos, @ecomillustrated, @edgacentlinda)

Linda Busatom is an e-commerce consultant, media analyst, and chief blogger at Elastic Path Software.

She is so passionate about public speaking that led her to present at various events including the Vancouver Social Media Bar Panel and the Banff Blog Promo for Broadcasting.

Bustos also an author of the Get Elastic Ecommerce Blog which considering as one of the best places for eCommerce blogs and the co-founder of Edgacent.

Elastic PathSoftware provides a flexible eCommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment.

The things that impress me about her that she has three twitter accounts and all of them give us e-commerce estimable insights and news updates.

Andrew Youderian (@youderian)

Anne Frank said: “No one has ever become poor by giving.”

Her quotes absolutely perfect fit for Andrew Youderian. He is the one who shares his personal business experiences with other entrepreneurs to assist them to grow dramatically in the market.

Andrew Youderian is the founder of eCommerceFuel and co-author of  The Ultimate Guide to Dropshipping together with Marke Hayes.

eCommerceFuel is a private community for high six and seven-figure eCommerce merchants where they discuss the common barrier they face regarding their business.

His voice on business is natural, people believe him and consider his ideas as an appropriate approach to move smartly in the e-commerce world.

He is an active influencer on Twitter, doing podcasts, talk about numerous topics, shares valuable insights to the audience, and encourage them to add value in your business.

Tracey Wallace (@TraceWall)

So, here we have another top resource of eCommerce. A big round of applause for Tracy Wallace.

Tracey Wallace is the Founder of Doris Sleep ( lavish bed pillow brand), the Editor-in-Chief at BigCommerce and Head of Marketing Eterneva.

I’m sure you have heard before: Content is a KING and Tracy creates content the way it acts like a king.

She is the most well-known lady in the world for his work with the Bigcommwerce. Wallace knows how to create compelling content to drag the audience and way captivated the internet.

She covered all hidden audience needs, fear, and understands how e-commerce really works for the business.

She works with numerous experts, influencers, marketers to educate all aspects of e-commerce to assists them to drive more conversion, increase sales pipeline, quality traffic, and make their brand better inform of the audience.

Connor Gillivan (@ConnorGillivan)

Connor is an all-around eCommerce. He is the Co-founder and CMO of FreeUp.

FreeUp is the most active solution that assists you to find & hire pre-vetted freelancers online.

He is the owner of ConnorGillivan.com, where he writes about entrepreneurship and eCommerce.

Gillivan started his first business in e-commerce since he was 16 and expanded to over $10 million per year from two firms within the eCommerce industry.

He also advises other entrepreneurs based on his personal experience to level up their business, leads a voice for digital marketing, and share significant insights through podcasts.

Connor’s writing is frequently featured in publications such as Business2Community.

Richard Lazazzera (@RichardABLS)

 

Richard Lazazzera is the founder of A Better Lemonade Stand.

A Better Lemonade Stand is an online e-commerce incubator to encourage, educate, and aid entrepreneurs in the initial stages of an entrepreneurial journey.

He began his career in marketing and later ventured into the eCommerce business.

He is so enthusiastic to share information, best practices, tricks, and tips he learned while building his own business.

After building his business, he co-operated a helped with Shopify to achieve over 200,000 merchants from a 60,000 benchmark.  In early 2015, Richard decided to left Shopify and focus on A Better Lemonade Stand full time.

Austin Brawner (@a_brawn)

Austin Brawner is the CEO of Brand Growth Expert and hosting the most popular eCommerce Influencer podcast.

He helped over 267 established eCommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses.

Through the podcast, Brawner interviews several successful entrepreneurs and discussed their struggles, hurdles they faced, and successful story.

He also published numerous articles on topics including search engine optimization, email marketing, and productivity for e-commerce business owners to drive more conversion and lead on the right track.

He helps coach private clients in order to create a clear plan to grow the company in less than 48 hours at a unique profit summit workshop.

Austin’s podcast is a one-stop-shop for the crucial information you need towards building a profitable eCommerce business.

He has worked with several brands like Kettle and Fire, MVMT, etc, and also operates Brand Growth Experts.

Ezra Firestone (@ezrafirestone)

Who doesn’t want to maintain a work-life balance?

I’m sure, we all love to do. So, here we should follow the most energetic marketer Ezra Firestone.

Ezra Firestone is the CEO of  Smart Marketer.

Smart Marketer is an online platform which concentrates on core strengths in e-commerce, conversion optimization, you need to build a successful eCommerce business and assist to sustain a balanced lifestyle as an entrepreneur.

Ezra is a man of inspiration and full of passion. He has created a ton of quality videos that demonstrate each an everything about the eCommerce market to help entrepreneurs to run their online business dramatically.

He started his first online store, My Costume Wings, and created his second-most flourishing eCommerce brand BOOM with some experience.

After some time, in 2012 he sold My Costume Wings to fully concentrate on BOOM. He also started to connect with the eCommerce and marketing community as Ezra continued growing his business.

Brett Curry (@BrettCurry)

BrettCurry is the CEO of OMG Commerce.

OMG Commerce is the agency that helps companies with PPC advertising and accelerates them growth through world-class digital marketing that drives measurable results.

Brett founded his first marketing agency in 2003 and launched his first marketing campaign for search engines in 2004.

He is the author of the ultimate guide to Google Shopping published by Shopify.

With significant publications worldwide, he talks and reads. He is an expert in e-commerce search marketing, particularly an evangelist for Google Shopping and hosts eCommerce Evolution – a podcast focused on accelerated understanding and growth of eCommerce fanatics.

Brett works really hard with experts to continually strengthen and evolve the key tactics and methodologies in OMG accounts.

Drew Sanocki (@drewsanocki)

Have you wondered about applicative e-commerce strategies?

If yes, then meet Drew Sanocki.

Drew Sanocki is the founder of Nerd Marketing.

Nerd Marketing is a marketing company, that offers the audience to build effective digital marketing strategies and assist them to promote their brand visibility on the Internet.

He built his first business, Design Public, and became one of the leading retailers in premier online design. After eight profitable years, he sold it to private investors in 2011.

Drew has gained experience in developing his own eCommerce business, He is an expert in growth hacks for eCommerce executives and more than 30 retail experts were consulted to learn about the biggest eCommerce opportunities.

He is also sharing established strategies to help marketers monetize and improve their eCommerce businesses. He writes on his website NerdMarketing about digital marketing based on data for e-commerce retailers.

Drew’s humor can knock you down and his expertise gives him a crystal clear insight into his writing, which is challenging to find elsewhere.

He also did marketing for multiple businesses, including eCommerce brand Karmaloop.com and SaaS company Teamwork.com.

Final thought

No doubt, there are plenty more e-commerce influencers to learn from. But we have mentioned the top 10 e-commerce influencers in this article that certainly helps you to grow your online business dramatically and build brand appearance all over the internet.

Now, you are in a perfect place to get started. This article assists you to know where you need to invest your energy, money, and resources. Don’t forget to follow them on Twitter or Linkedin. Try to engage with them and ask questions regarding your business to stay on the right track.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

6 Mild Conversion Rate Optimization Strategy in 2020

TODAY, in this pandemic situation, marketing teams are more focused to determine the conversion strategies that help to generate more quality leads.

Before executing new hacks, keep in mind that Conversion is something more important than sales. So try to gain more traffic rather than pitching your product.

Conversion Rate Optimization (CRO) is the most compelling techniques that marketers frequently use to grow their business smartly, and that is:

“To convert the website into a  lead and then into your paying customers.”

We all know marketing trends and customers’ priorities change with time.  To stay at the top in the market, we have to keep strategies updated.

Conversion is the most effective and easiest way to pull the attention of your potentials audience and make more money.

In this guideline, I’m going to explain to you the essentials of CRO, strategies, and why the business should concentrate on enhancing the conversion rate that gets results.

Here’s exactly what you’ll learn. Let’s dig into the meat of the matter.

What are the Conversion rate and Conversion rate optimization?

Conversion rate: It is a ratio of visitors to your website, who performed specific actions. It might be a sign up for a free trial or purchase your product.

Conversion rate optimization: This is the process of enhancing your marketing strategies to generate a lead, convince customers to take decisive action, and improve your existing sales funnel.

Do you know how to Calculate the Conversion rate optimization?

I’m sure you do know, but for those who don’t know, then here you go.

The equation is quite simple and easy to consider. let’s take an example here for your better understanding.

You have 20,000 visitors for your website and 5000 visitors show some sort of interest and bought your product. So according to the equation, you have received a 2% conversation.

All set?

Moving forward.

Why conversion is more important than sales and how is it beneficial for the e-commerce business?

Conversion is the mildest and cheapest way to raise your profit and get your customer close to making sales. It makes your life much more accessible than ever by examining which part of your business is expanding, audience behavioral tendencies, and the gaps you may improve to win more essence lead and understand market success.

A study conducted,  74% of companies give more priority to convert leads into customers.

Conversion rate is a cost-effective technique that gives you an essence conversion outcome way you want in a limited budget. In short, it assists you to save your MONEY.

Conversion helps you to optimize your website, so whenever the customer visits your website, he find a reason to stay here and can’t resist filling the call to action.

Use visual content to explain your product 

If I talk about myself, then I would love to watch a video rather than reading a blog to understand anything.

Have you ever notice that when you read a full article on anything and all of sudden you wondered what did you just read?

Why is it so?

Because your brain can process visuals much faster than text can. Approximately 90% of your overall brain information is visual. People love to share videos with others on social media.

Video marketing is not a cup of tea, it is hard, but if you have a hold on it, then you have won the half battle. You can easily convert your lead into your loyal customer.

It has proved that  85% of all internet users watched video content monthly on any of their devices.

Visual content has the power to pull the audience to itself.  Brands are not only considering visual content as an essential part of digital marketing but also an efficient approach to give your brand a voice.

Visual content creates a route for marketers to cross smoothly and slightly. Now, brands make things more interesting by creating a video that explains their product in a more effective way. Adding video content on the landing page helps you to boost your conversion rate by almost 80%.

visual content

Identify a problem in simplifying design elements to hook users

If you genuinely want to lead your business to the audience, then you should simplify your landing page.

Before starting, it’s crucial to know who you want to drag and why?

Don’t fly blind.

For building brand appearance in front of the audience, you should design your landing page in constructive and descriptive manners that can attract the right people.  To connect with the target lead you are required to demonstrate their problem and how you can help them to overcome it.

The things you have to keep in bear while designing the website to get more conversion is:

  1. Be consistent
  2. Creating compelling CTA
  3. Offers should be clear
  4. Essentials information is placed on the top
  5. Contact details
  6. Testimonial / Customers Feedback

Here, we take Replug as an example.

Replug creates an easy and delicate landing page with visual content to cope with the potential audience. Customers easily understand what they have for them and how it works.

This guideline helps you understand how can web read help you to make conversion rate optimization decisions.

Streamline your message

The next approach is to streamline your message and what does it mean?

The message about your product and brand. It should be concise, simple, easy to digest, and exclude all the information that you think doesn’t work for you.

Every message is not much distinct from one another its all about how you add purpose and deliver to the audience. Creating compelling messages creates the curiosity that connects the brand and the visitor.

You have to build a feeling that encourages the audience to say that: ‘This company gets me’.

In order to deliver your message to the right audience, you must have segmented the audience and speak in a way that connects you with them. To get straight on point give the potential to boost the conversion rate and establish warm leads to your website.

So, here I’d like to give you an example of ContentStudio.

ContentStudio is one of the best social media management tools. It helps with content discovery, curation, publishing, automation, and Analytics for ALL social and blog networks, just a one-stop-shop for any brand.

ContentStudio landing pages clearly pitching their products and make things crystal clear for their visitors. They also illustrate the importance of the product in the heading, and what they have for their audiences. ContentStudio provided enough information about the product with the social proof, and it features, to covert then into paying customers.

 

ContentStudio

Should be goal focused 

Another essential approach to convert high traffic to your website is ‘Goal-oriented’.

You must know what is your goal?

What do you want to show your audience on your landing page to lead more conversion?

To answers these questions, you need to segment the audience and target them with your product. While targeting the audience, your focus should be getting visitors to take one specific action.

Marketers have to do fascinating magic to make them stay on your website for a little longer and take a particular action. It takes a sec for the visitor to find out where your landing page is misleading. Does it valuable, relevant, consistent, or not?

Defining goals gives you a clear path to move, reach the desired audience, prompt them to fill the CTA, and raise the conversion rate.

We are going to take MyTutor as an example here.

MyTutor is an online marketplace that helps parents and students to connect with intelligent and engaging tutors. They provide an online lesson and also allow parents to choose their favorite tutor to teach their child at home.

MyTutor has created an effective campaign that targets those students who couldn’t achieve good grades and support them to get the right track at the right time.

Convince Users With Social Proof to Improve Conversion Rates

Whenever I want to buy something online I’d prefer to have a look at other feedback or recommendation. After that, I get convinced and willing to spend some money on the product. So it proved that social proof aids you to earn the trust of your visitors.

Trust is everything. It is the people who come to you, visit your website, and helps you to reach their pocket. So marketers have to put themselves in the customer’s shoes to covert them into your paying customers.

Research conducted, 51% of shoppers surveyed say they use Google to research a purchase they plan to make online.

Social proof is a psychological process, where people perceive other actions towards products and assume it as correct behavior.

Social proof is the most accurate approach that marketers use to improve the conversion rate to your website.and according to a study product reviews are 12-times more trusted than product descriptions come from the manufacturer.

Social influencers play an essential part to lead your product in the market happily. They have the power to lean the immense amount of audience, convince them to take action, and encourage them to perceive things the way influencer wants to improve conversion rate.

This guideline explains marvelous about identifying the right influencers, at the right time and create a marketing campaign that leads to more traffic.

Optimize Your Website Conversion Funnel

The last and foremost important strategy is to optimize your conversion funnel. Customers are the most energetic resource that leads you with your business on the peak. So you have to pay attention to improving your conversion funnels.

Customers do not only encourage you to convert your lead into your paying customers, but they also expand your brand response through word of mouth to others. It certainly works like fuel does to the engine. Optimizing conversion funnels help you to grow more dramatically.

According to the AIDA marketing model, the conversion funnel is based on four major steps.

Awareness:  How do you create brand awareness?

Interest:   Which feature will generate interest for your audience?

Consideration:  How do you create curiosity that strikes a chord with the heart of the audience?

Decision/ Conversion:  What strategy do you need to convert them into your loyal customers?

In that way, you can improve your conversion funnel and capture the attention of your demanding buyers. Before tweaking marketing strategies, you must find out what works for you, and ones that don’t work appropriate, then you can drop it and keep going no matter what.

Final Thought

For those who are a newbie in the digital marketing world, it seems as hard to achieve, but it is not. All you need to do is to apply these strategies and try valuable tools to optimize your marketing efforts.

Compare to other digital tactics, conversion optimization is the most prominent, accessible way to increase your conversions and sales for your business. It also prevents you from spending thousands of dollars on the PPC and SEO. Periodically seek to tweak your strategy to determine what works for you and what’s not.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Replug – Product Updates: Spring 2020

Hi Replug Family!

It’s been a while! I hope everyone’s doing well. Let me catch you up to new features and updates released by our team this Spring.  We are determined to make sure you get the experience to our platform; so that you stay productive, healthy, and focused!

Password Protected Links

In a time where everything’s online, and nothing seems to be secure, we understand how valuable privacy is to you!

That’s why with this new update, our users are able to make their links password protected!

So, you can share links with only certain people that you trust.

This feature is available while creating a link:

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Make sure to enter a password that contains 6-12 characters, as shown below:

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When a user opens a shortened link it will ask the password. On authentication, the user must enter a password and will be redirected to the original URL.

Ultimately, that’s how you make your link-exchanging secure!

Import Links using CSV File

A new feature has been added to Replug Links.

Now, a user can upload a CSV file containing a link and a slug column.

A user can specify which column is for link and slug, as shown here:

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Also, if the slug is not provided against a link, replug will generate a random slug for that link.

For instance, it will generate a random slug for ContentStudio URL:

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With this feature, we hope to offer you higher flexibility in terms of achieving your outcome!

Link Expiry

A user is now able to set an expiration date to a link.

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This feature is available at the time of Link Creation.

When a user opens an expired link with the date that has already passed, such as this:

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He will be redirected to alert page with the error “The link is expired”

We are always aiming for better link management and this is just paving the way to that!

Filter by brands in the links section

We have added a new addition to the filters under the links page. Now, you can filter the links based on the brand.

Measuring your brand performance along with their links is just a click away now.

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Filter By Brands

Total no. of brands limits issue resolved

Previously in Replug, if you had created 5 brands and archived one them, you were still not able to create a new brand.

However, this issue has now been fixed! If you archive any brand you have created, it will not be counted as an active brand.

By excluding archived brands from the limits, you will be able to create new brands without reaching the limits of your plan.

Remember to archive inactive brands to make way for new ones.

Added Results Per Page for Links

Tired of dealing with the list of endless links? We’ve got a piece of exciting news for you.

Now, you can increase the number of results per page using the Replug links section.

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Shows 10 Results Per Page

By default, the limit for the Replug Links results per page is set to 10.

I hope you like these updates. Let me know in the comments how you plan to use them!

About the Author

Mariyum is a writer and a photographer at heart. She's also most passionate about traveling!

Top 9 Lead Generation Tips To Keep Your Sales Funnel Full

Have you ever wondered how you can make leads to your brand or product?

How does it work for you?

These are the most common questions we always get.

65% of businesses take it as their biggest marketing challenge. So how do they overcome these challenges?

Well, I’m working as a Social media manager with the brand name ContentStudio. I have been there for more than 2 years and still working.  There is a lot of new stuff to learn and experienced things in real.

Today I’m going to share my experience with you about what I have learned and wanted to help you to work more smartly and productively in 2020.

Most companies came up with the aim to generate more leads, new customers, and give solutions to customers’ pain points. But they don’t know where to begin.

For that, they need new products, strategies, tactics that help them to reach the target audience and take their brand to the one level up.

In this article, I’ve decided to give you clear lead generation tips that help you to grow your prospects in the sales pipeline. But before getting started, let’s have a quick overview of Lead and Lead Generation.

What is a Lead?

Lead is your potential customers who show you some sort of interest in your brand or product you offered in the market. Now, the next question usually asked is; how do we know the customers are interested in your product or not?

So the answer is: By providing their personal email address, phone number, or any other contact information.

What is Lead Generation?

Lead generation is the whole process to attract the leads to take the first step and convert them into your actual customers.

It seems like a piece of cake but it isn’t.

After identifying your ‘leads’, the next move is to prompt them to visit your website if they haven’t visited yet and signed up for your business.

Most marketers sent follow up confirmation emails, made cold calls,  sent newsletters, etc to make their leads stay. But keep in bear at this point, your job hasn’t done yet. You are required to come up with a variety of strategies for generating leads vigorously.

Should we consider lead generation as an essential strategy to collect leads?

In 2020, lead generation is the most crucial aspect to generate new quality leads for the business. This is something that would be easy for marketers to get hands-on.

Before the digitalization, there was a lack of mindset to create creative marketing strategies. Marketers promote their product with traditional tactics, like advertising the product on the magazine, t.v channels, etc.

Everything has its pros and cons. Nothing is perfect.

Social media channels have an unbelievable hold on our lives.  There is an immense amount of information accessible on the internet. Now, people buy a product after doing extensive research( many marketers use business VPN for fast research).

But on the other hand, competition has been toughed. Many competitors out there keeping the same product targeting the same market. Various ads are running on the social channel and people are trying hard to select the brand they need to give attention to.

No doubt, social channels create ease for the marketers to get to know the audience pain pulses, give them pain killer, and turn them into your loyal customers.

Now, it’s up to you how you convince the target audience to buy a solution, not the product, and make things easy for them to digest.

So let’s discuss the lead generating tips.

PPC search advertising

Pay per click is one of the most vital strategies to grow your business. As the name indicates that you have to pay each time when your ads get clicked or the audience redirects to your website.

If you want to show your website or any ads on the top of the google results page, then you have to pay a small fee to a google search engine. PPC helps you to build brand awareness, and promote your product or brand to generate more leads.

Let’s take an example here.

We have searched for the ‘lead generation software’. Here we see ‘Zapier ads’ having various other options like explore interaction, search app, tips, and advice, etc to give the users familiar click-through options.

The more viewers click on ads to determine their interest in your business and reach your landing page the more money you’ll have to pay to google search engine for.

PPC is a great way that helps to increase your brand visibility to the public.

Retargeting ads

Retargeting ads are the most effective tips to generate more lead. Retarget means how you can remarket your product or brand to those visitors who already visited your website.

It assists you to get more traffic to your website, increase conversion rate and brand recognition. 98% of the audience doesn’t buy a product for the first time. They do a lot of research before purchasing any commodity.

Let me show you how retargeting works:

For retargeting ads, you have to segment the audience first and pitch your product one more time, create CTAs for the right audience, at the right time, and on the right channel.

Link every offer to a dedicated post-click page

Post click page is the other most essential aspect for generating more leads. According to Marketing Sherpa, 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page.

It means when the user clicks on the PPC ad, it takes them to the landing page instead of the dedicating post-page. Navigated links can distract your potential audience’s attention and make your strategy more complicated for them.

We have an example here.

If we look into ‘Know Your Influencers’ ad, then we understand how they simply present various packages they offer to the public. When the user clicks on this ad, it will redirect to dedicate the post-click page.

So keep in mind, when you’re going to create a PPC campaign, you should have one goal. Your ads must be personalized, each element notifies the audience where they will be landed and create a relevant CTAs that convince them to buy your product or try for once.

Create offers for all stages of the buying cycle

No doubt, retargeting is the ideal approach to bring back potential audience towards your landing page, but still, there is the audience out there who won’t convert into your actual customer.

They collect information about your brand and other alternatives at the initiation stage and then make buying decisions.

So you have to create strategies for all the stages of the buying cycle. It could be an ebook, product comparison, or a free trial, etc that help them to examine your brand values and offers.

Go live on Facebook and Instagram

Well, we all know the impact of the video over the past year. People preferred more to watch a video than reading a blog post. Facebook and Instagram create paths for marketers to reach the audience, listen to them, give an answer to their questions to build brand authority.

Live streaming is the most compelling way to engage with the massive audience, educate them, and build brand awareness all across the social channel.  Social media channels are a vital source for you to have a look at your customer’s persona, target them by providing a product that solves their problem, and increases conversion to your website.

It is almost 100m users watch a video every day. Live streaming offers you new opportunities to demonstrate your product, establish a warm relationship, and provide valuable content to your audience. You also make sure that your video has a goal that should be set as SHARP: Specific, Helpful, Achievable, Relevant, and Presumptive.

Zack king is a great example that surely fits here. He has approximately 30 million audiences all around the world. He makes a video that the audience loves and influenced by his creativity.

Engage with industry influencers

Influencers have the power to prompt the public to turn into your loyal customers.

Though it’s in human nature that if we are inspired by someone for some good reason, then we would try to copy them, listen to them, or their suggestions are estimable for us.

Engaging with the influencers is another way to collect data about your niche relevant audience that helps you while retargeting them.  There isn’t a hard and fast rule that you have to engage with the celebrity or any millionaire to promote your product in front of the different eyeballs.

You can build a relationship with the industry influencers who helps you to take your brand one step up and create lead generation. This guideline helps you to identify the right influencers for your brand and receive more ROI and gain traffic.

Repurpose content to reach a wider audience

Content marketing is also another important strategy for lead generation. Creating compelling content not only drive your audience to your website but also helps you to keep your desired audience resonate with your target audience.

But on the other hand, creating highly valuable content is not as easy as you think, it takes time, hard work, and deep research.

So, you have the opportunity to find out the content that you have already produced. You should re-create the fresh content to save your time and enhance your marketing efforts. It also assists you to refine the content for your audience over time.

Let me give you some tips on how you can re-purpose content to reach a wide audience.

  1. You can turn your blog post into the podcast and webinar.
  2. You can add a slideshow, graphics, stats and etc.
  3. You can re-use your content in a video or into an e-book

I would suggest you have a look at ContentStudio’s blog. They have more quality content that helps you in all possible ways to re-create fresh content, streamline your marketing activities, and hold a pace in the market.

Participate in LinkedIn discussions

Linkedin is the most simple and influential social media tool that helps you to build brand awareness and establish relationships with other community members. To generate leads, you have to build your professional brand appearance there.

After that, the Linkedin group is another opportunity for you to introduce your business by communicating with other professionals in the same fields.

The Linkedin group is a center for the professionals having the same interest, looking for niche relevant content, answers, job and etc.

Groups don’t only consist of advertising your brand or product. In fact, it offers you to reach the desired audience with whom you can talk, share your content, experience,  or passions.

If you generously want to boost your brand presence online, then you must have to participate in the group discussion more often. There are certain rules and regulations of the group which you are obliged to follow.

We have an example of Waqar Azeem, who is the Co-Founder at ContentStudio.io.

To generate leads and traffic, you have to build your professional brand presence there and then you are good to go.

Offer a quiz or other interactive content

We have talked earlier about re-creating the fresh content form the exiting content. Creating quizzes is also one of the compelling forms of re-purposing the content to attract an audience.

Who doesn’t like a personality quiz? Are you a cheesecake or muffins lover?

Such types of quizzes habitually drag the audience’s attention. People find little time to answers these kinds of quizzes. This is the reason marketers paying attention to creating quizzes for the target audience to promote their brand.

It doesn’t only helps them to lead generation, but also gives extensive information about your audience’s interest, fears, and wants.  Quizzes also offer you to find the loopholes from your competitor strategies, fill them with the cornerstone content, and talk to them in a personalized way to make them happier clients.

Lead quizzes is an online tool that helps in creating engaging quizzes for marketers to capture leads and learn more about the audience. They have created a wonderful and simple quiz for food lovers. Have a look here.

Closing thought

The key element you have to keep in your mind is to “Understand the audience completely.”.  It creates opportunities for you to target them according to their needs and interests.

In short, you have to remember these three peaks.

1. Recreate the existing content in the form of live video, webinar, or podcast.

2. Engage with potential customers, influencers, and participate in the LinkedIn group discussions.

3. Educate the audiences in different stages,  provides various discounts, and retarget them.

You have to come up with some creative strategies that pull the audience to your landing page.  You should try these lead generation tips for your business and let me know how it works for you in the below comment section.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Bio Links From Replug:Create a Stronger Marketing Impact while Social Sharing:

We have introduced a brand new feature for you on Replug. Excited to know more about it?  *drumroll* It’s called… Bio Links!

Now you’re probably thinking: what exactly is a bio link, how will it benefit my business, and how can I set it up?

Don’t worry, I’ve got you covered! Let’s start with the basics!

What are Bio Links?

With a bio link, you can optimize your internet presence, whether you’re a blogger, an artist or run a content platform. You get just one link to house all the content you’re driving followers to. Share that link anywhere, like your Instagram bio, Facebook posts or Twitch profile.

It’s that simple. By hosting ALL the links in one single customizable page, your audience can choose where they want to go, depending upon what interests them. You can set up your social media channels accordingly, so they will have access to all of these when they come back. Ultimately, this results in more awareness, and a satisfied customer! 

Here’s a preview of the bio link I developed for our own Instagram page.

Bio-links-UI-replug

As can be seen, by linking to the most important links this company has to offer, customers can choose wherever they want to go! 

If he’s in a mood to read about digital marketing tips and tricks, he will be redirected to the ContentStudio blog. If he’s more of a video person, he can watch the videos we have to offer. We also have a ContentStudio Family group on Facebook – where our users can have meaningful conversations with the developers, marketers and each other!

Now let’s talk about some other benefits to convince you that this is the tool you’re missing out on.

Benefits of Bio-Link

  • It’s a huge time saver

As a social media marketer, you will be aware of Instagram’s policy about links. You only get one place to put in your links to external sources and that’s in the Instagram Bio. 

Now, if you have used a generic link and it directs to a single destination i.e. your most recent blog post. When you update your blog, you will need to re-enter your link over and over again. 

With our tool, you can edit the destination URL of that link. You wouldn’t need to manually change the branded link over and over again.

  • Customization

At Replug, we understand every brand has its own persona. That’s why we have introduced a high level of customization in the bio links. You can choose your own colors to match your own brand personality!

design

This is visually appealing for the user, who will be tempted to visit your blog, website or whatever you’ve enlisted!

  • Audience growth 

You can grow your audience using this feature! How? Our bio links have a retargeting functionality.  How amazing is that?

You can ALSO add retargeting pixels to your links that aren’t redirected to your website. If they’re redirected to a news site, they’ll still be added to your retargeting audience. Endless opportunities for growth! 

How Do I Set It Up?

You can find that BioLinks is labeled as a new feature, placed right next to Measure on the top left of the website. 

replug

Once you click on the Bio links, you’ll find a short overview of what are bio links and how they’re going to help you. After that, you can select up to 5 social media accounts. We have integrated various platforms, so you can link to basically anything! Whether it’s on Apple Music, SoundCloud, Twitch or Medium, bio links is what you need for growth.

bio-link

After selecting social media accounts, you can add title and URL to the website you want the user to be redirected to.

In the end, you just have to finalize your theme according to your brand, and you’re ready to go.

replug-bio-link

Just add your customized link to your website and let your Instagram story begin! 

NOW IT’S YOUR TURN…

I’ve covered the basics of bio links, do you want to give it a go?

I would love to hear about how you plan to use branded links. Let me know what you think about this feature in the comments!

About the Author

Mariyum is a writer and a photographer at heart. She's also most passionate about traveling!

Strengthen Your Social Media Presence Using Replug and ContentStudio

How to Strengthen Your Social Media Presence Using Replug and ContentStudio

58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. 🤓

Why do marketers believe in it?  Is ContentMarketing so essential for real?

If you genuinely don’t know where the content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods.  It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points.  Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing the quality content which helps them in their buying decision.

All set? 🙌

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day.  Content is King 👑 has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:

  1. Why Is Content King?
  2. How does it matter?
  3. Why content is the heart of marketing?

Content is a king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.👇

Do you know Content Marketing is the most vital aspect of the company’s reputation? 😕

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? 🤔

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate and deliver the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels.  So, what do you say? 🙂

Well, cut the crap and get into it. 👇

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? 😫

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise 😉)

And, the tool is. 🥁

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.👍

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

ContentStudio

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? 😍☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. 😳

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add into your favorite list, view their social engagement, and build the outreach strategies surrounding them. 🙌

Influencer

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.🤔

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? :relieved:🤓

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their  Call To Action.

Replug

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Ecommerce marketing - Replug

5 Ecommerce Marketing Strategies for Brand Recognition

The competition for online sales has grown from strong to fierce in the last decade or so. Now if you are searching for a mobile phone you will get results for every brand ranging from USD 50 to 100 along with that especially when the Mobile Phone Prices lower down, the competition rises.

So how do you get your product shine and pop out in a sea of competition? In the current market scenario, you need an ecommerce marketing strategy which not only shows your product to the people searching for it but also to those who are not.

Ecommerce marketing and digital marketing go hand in hand. Marketers have to explore every avenue possible to drive traffic to their websites and that too to specific pages. This article explains the top online channels used by marketers to promote their digital shops.

Ecommerce Marketing

In simple words, ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. It is the implementation of a strategy focused on driving actionable web traffic to sell product and services online. There are many ways to master ecommerce selling.

By trying out a combination of paid and unpaid advertising methods such as SEO, Facebook and Google Ads, email marketing and social selling, you can streamline a strategy that works for your brand. The goal is to find the perfect mix which will convert the most visitors. It is crucial to find a working strategy because of the changing and increasingly competitive environment. This could mean the difference between day and night for many companies.

Let us explain how you can create and execute an ecommerce marketing plan using the top online channels.

Building an Ecommerce marketing plan

“A failure to plan is a plan to fail.” – Benjamin Franklin

All businesses must have a marketing plan. Out of which most medium to a big-sized company has a dedicated marketing team nowadays. There is also a lot of literature available on how to devise an effective marketing strategy. As ecommerce selling landscape grows ever so complex, it becomes critical that you devise a versatile online marketing plan.

Here are a few pointers to help you start with your marketing plan.

Obtain Expert advice

A good starting point for building an ecommerce marketing plan is to have a chat with someone who has already done it. Find a person who started and scaled an online selling business similar to yours. The ask them the challenges they faced e.g.

  • How did they start?
  • What marketing channels yield the best ROI?
  • How to track and evaluate data
  • What SaaS products were the most helpful and effective?

Questions like these will help you make a mental map of the activities you need to plan to market your products.

Another way to approach this further down your marketing endeavors is to hire experts when you can. Nothing beats a talented and experienced marketing expert. The knowledge these people have acquired over time is priceless.

Seasoned marketing experts only bring a new perspective to the table but also blow a breath of fresh air in your team.

Goals and Objectives

It is essentials to lay down very clear goals and objectives. Not only that, these milestones must be evaluated against time and should not be open-ended. Once evaluated, if you feel like amending your goals, do so. The reason being circumstances and conditions for business change with time, and you have to adapt to those changes.

You can also set short term goals e.g. for next three months. These can be

  • Increase sales by X% during the slow season.
  • Develop a custom online marketing campaign for the Holiday season or Black Friday
  • Use email marketing to reach out to 1 million potential buyers.

Understanding buyer persona

Ecommerce stores are built with one intention in mind, to sell in bulk.  For that, you need to understand the purchasing pattern of the target audience. Purchasing pattern depends upon the following parameters.

  • Age
  • Gender
  • Location
  • Purchasing power

You have to clearly distinguish who you are going to market to. If you fail to identify your target audience, you will surely run inefficient campaigns with low conversion rate and lose money.

Pricing and Distribution

Price your product appropriately so that they do not seem out of reach for your target audience. Especially now when price comparison is soo easy.

The last step of your ecommerce marketing plan is figuring out how to distribute products and order fulfillment. If you optimize this step, you will save a lot of cost. Whether you are starting off and managing distribution yourself or employed a third party for managing it for you, be sure to closely monitor, refine and evolve your distribution with time.

5 Ecommerce marketing strategies

Let’s look at some of the time tested ecommerce marketing strategies which have worked for other businesses.

1. Retargeting

Retargeting is the simple act of following people around using ads on the internet who did not purchase after visiting your website. 98% of the people are not going to purchase from your website the first time around. You need to convince them to keep popping up on the right places in front of their eyes.

There are 2 goals you can achieve through a retargeting campaign.

Awareness: These campaigns aim to educate people who do not know about your product but may have visited stores similar to yours. The aim is to generate some interest in your product and features.

Conversion: The second goal you can achieve from a retargeting campaign is to convert people into paying customers, people who have already visited your website. The aim is to show them a relevant ad clicking on which they are directed to a landing page and finally make the desired conversion action.

There are a lot of ways you can retarget your ecommerce product.

Paid Ads

The most common form of retargeting is through paid ads. You can create eye-catching ads and show them to people who left your website and are now visiting other websites.

you can also create different ad copies and messages depending upon where the user is in the conversion funnel.

Email Retargeting

Email retargeting can be used for people who got to the checkout page, entered their email but for some reason did not make a purchase. You can use their email address and create a retargeting email campaign. Give them an incentive to return and complete their purchase.

CRM Retargeting

Most businesses use some kind of Customer Relationship Management(CRM) tools which contain the email addresses, leads, and prospects.  What you can do is to export this data and add to email marketing services like Sendible or AdRoll.

These tools can link email addresses with social media and Gmail accounts and know when people are online. Segregate the same audience, group and retarget them.

RLSA Retargeting

Remarketing list for search ads (RLSA) is a Google feature for creating certain ads which are designed for retargeting audiences. They are dynamic in the sense that they allow bid modifiers in search ads. This gives you the freedom of bidding relative to the number of searches from the audience on your list.

The other way of using RLSA is setting up search ad groups to only be triggered and show ads if a user is on your Remarketing list, and is searching with the keywords you are bidding on. This can bring significant change in conversion rates and has good ROI as well.

2. Content Marketing

Companies that rely on content to educate their customers have proven to outsell those which do not use content marketing. Ecommerce content consists of a lot of writing activities including blog writing, product guides, video content, blog commenting, and many more.

A key pointer to note is content marketing for ecommerce is not so much about selling your product but education and creating brand awareness. Mind you, content marketing makes a hell lot of difference when shaping opinions about a product or brand.


Take for example if your store sells neckties. You can write a blog on what color or design pattern tie to wear to a certain event e.g, a job interview, wedding or dinner party. Similarly, you can write about which color tie goes with which color suite.

There are a lot of people searching for advice on the internet. If you can provide them the required information whilst infusing your brand in their minds and not being too salesy, you have done the job of content marketing to perfection.

Content marketing is the form of inbound marketing in which the customer comes to your rather the other way around. The trick is to create engaging content for your audience which when they consume, come directly to your store. This cost significantly less and on the plus side elevate the performance of other marketing channels you are using.

Your aim should be to generate loyal readers from your content who will not only themselves convert into paying customers but become your online brand advocates for you. A by-product of this ecommerce marketing strategy is that you can grow organic traffic to your money website.

3. Search Engine Optimization

SEO has been in a constant state of evolution. From the time when online marketers use gimmicks and dishonest tactics to now where rankings are now earned rather than working to find loopholes.

SEO is one of the top methods of generating organic traffic to your business website. Now SEO is all about following the rules laid down by search engines. Follow the guidelines on how to do on-page optimization. Combine this with high-quality content production and you will generate a healthy organic traffic stream.

4. Social Media Marketing

Running an ecommerce-based business is a huge challenge itself. Things start to look overwhelming when social media marketing comes along. Some ecommerce business owners, especially starters find it difficult to juggle various things simultaneously.

According to a survey conducted by Buffer and Social Chain, 58.8% marketers and business owners admitted that social media is important to their overall marketing strategy, whereas 30.5% believed that social media is somewhat important to their marketing strategy. And the rest of the respondents thought either they are uncertain or social media isn’t important for their marketing strategy.

So there is no doubt that ecommerce stores need a strong social media marketing strategy. SMM helps you connect with fresh potential clients, improves brand positioning, installs another layer in your sales funnel, and build you a healthy interactive audience. The question now remains, how to kickstart social media marketing for your ecommerce store.

Choose social media channels

All major social media channels e.g.  Facebook, Twitter, Linkedin, Instagram, etc are unique and so are the advantages and challenges of marketing on them. You can not appear on each social channels with the same tactics and expect great things to happen. What you can do is go about it strategically.

First, you need to figure out the social media channels on which your target audience spend most of their time. This requires searching, researching, questioning, and interaction. All this effort will make it easier for you to develop a marketing strategy.

Once you have identified the channels it is now time to make your accounts. Starting off you can make accounts on 2-3 potential social channels which you think will yield the maximum result. Get to know the platform. A good starting point is to visit your competitor’s pages, see how they are set up and try to replicate what you see. With the passage on time, you can improve depending upon the feedback you get.

The final step is to develop a social media plan for each of the channels you have selected. One size does not fit all. The point is that each social channel has a different set of norms for publishing content e.g. image size, post type, text length, etc. You have to keep all these variable in mind while creating a strategy.

Instagram

E-commerce stores have highly visual content and so should their social pages too. After all your success on social media depends on your use of imagery to drive attention and traffic to your product pages.

Instagram is a great medium for product projection as it takes your product beyond the purchase page. The latest features introduced by Instagram lets you try on clothes online by mapping your face on the attire. This gives you a real sense of how the clothes will look on you since the majority of people take pictures after trying new clothes.

You can also create product review pages on other channels such as Facebook etc to flash your authenticity badge to your customer. Micro influencer helps this cause greatly as people love to base their decision on some kind of advice.

5. Affiliate Marketing

E-commerce affiliate marketing connects a seller with merchandise with marketers with and audience. It uses product-focused referrals, such as reviews, comparisons, and testimonials to drive traffic to a company’s site.

Affiliate marketing is very closely related to the ecommerce industry in comparison to other businesses. Each sale generated by the affiliate marketer allows the merchant to earn money and share that with the marketer. Its a win-win situation for all three parties involved in the process, which is very rare. It is a match made in heaven between sellers and people influencing the relevant audience.

Affiliate marketing is great in the sense that it works on the principle of pay per sale. You only need to pay the marketers when he has made a sale. Unlike other marketing strategies with require budget before even producing results.

The popularity of affiliate marketing is cemented by the fact that the world largest ecommerce store Amazon offers a 10% profit on each sale made by an affiliate marketer. However, it does define some rules which are applied while determining what qualifies as a sales.


A qualified sale is predefined by the merchant to avoid any misunderstanding for example.

  • The visitor should click the affiliate link
  • Product purchase should be made in a single cycle
  • The customer must pay for and receive the product purchased
  • The customer does not return the product

Over to you

Ecommerce businesses have several marketing tools at their disposal. Using digital and inbound marketing just the right way, you can create campaigns that are designed to help your online store attract customers and grow better.

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

Customer's Journey

6 ways brands can use Replug to strengthen the customer’s journey

Why is it so crucial for marketers to strengthen their brand and create a customer’s journey?

It’s an essential step toward marketing the product or brand in the digital landscape.  81% of people habitually do online research before purchasing the product or service.

The customer’s journey is a visual representation approach, having a set of activities or actions performed by the visitors before acquiring the product and services.

The approach has a series of customer’s experiences; marketers focus on the touchpoints, embrace the customers with the problem’s solution, and their interaction with the company or brand.  

In order to enhance the user’s experience, marketers need to tap into the customer’s needs and desires to make them feel valued and develop an emotional relationship with the company to strengthen the brand.

If you really want to educate the audience with the right content at the right time, then you have to build the customer’s journey.

There are three stages for building a customer’s journey.

Stage 1

In the first stage, the potential audiences are just getting aware of the problem they are struggling with. They are not customers of any brand yet, visiting different sites to solve their problem, including your brand too.

At this point, marketers can make people curious about their products. They must have to explain their customer’s issues which show the audience, that you care for them and come up with the solution to their problems.

Marketers can illustrate brand reliability to the audience through videos, blogs, articles,  and an educational email to tempt them to try the product once.

Stage 2

After spreading the awareness of the product, customers show interest in your product, they respond to the emails, have downloaded, performed particular actions against the CTAs.

In this move, marketers need to ONBOARD the audience to grasp the attention by explaining widely how the solution can overcome their pain points.  This stage offers the opportunity to the marketers to hold the audience for the long term and turn them into loyal customers or either they just quit.

Stage 3

A big round of applause for those marketers who successfully pulled their customers to stage 3. Now, the customers are fully satisfied with your product or service and enough confidence to repeat purchases. They are instantly your loyal customers and help the brand to lead more traffic by spreading word of mouth.

Clarify your brand with a logo

A brand is something essential for marketers. It shows the purpose of existence in front of different eyeballs.

“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” Geoffrey Zakarian

The brand with the perfect logo, design, image, and brand strategies represents the product mission and goals. It gives the sense to the people of:

  • Who are you?
  • What do you have?
  • How could you solve their problems?

To answer these questions in a more appropriate and novel way, take your business to the next level.

This article assists you to learn how you build online branding and its authority to increase the brand’s likeability factor.

The brand has the strength to build a close connection with the customers by determining the brand’s core values, convey the message that is easy to consume and vibrant colors which lead the audience’s attention.

Structure your Campaign

Building an optimized campaign is a significant aspect of reaching marketing goals. With the technology substitution campaigns have a call-to-action option which makes the campaigns manageable, assists to retain more people, strengthen the brand, and enhance marketing strategies.

What does CTA mean? How would CTA impact on the conversion rate?

CTA means Call to actions, it may be a button or a link which you added into your website to lead the viewers, reader, and visitors to your landing page. It is the most compelling approach;  gives the direction to the audience and informs them what to do next.

CTAs help you to address the target audience, move readers to your website, collect a vast lead, and conversion.

There are different tried and tested words that would definitely encourage the audience to visit your landing page and increase the conversion rate of your website. Here they are:

  • Sign up
  • Contact Sales
  • Try for free
  • Learn more
  • Shop Now
  • Explore and much more

This guideline explains how you can create a flawless  Call to action to boost your conversion rate and establish a positive connection with the audience.

ContentStudio

ContentStudio uses a compelling CTA to guide its users with the related image, and the text that lets them know how can they streamline their marketing and social media activities. This CTA gives an extra push to the user to start using the product by clicking on the CTA button try it for free

Contentstudio CTA

Use Images and Visuals to amplify social engagement

Do you genuinely want to increase the social engagement toward your website or all across the channel?

Then what are you waiting for?

Visuals are the main ingredient to catch the viewer’s attention, rapport with the audience, make the visitors your loyal customers. 

As we heard before,

A picture is worth a thousand words.

A picture has an outstanding impact on digital marketing. It is more understandable and memorable than the text.

But, without text or words, the pictures couldn’t explain themselves adequately.  Although, using words helps the brand to tell the brand story in a visual context and steer the customers toward your company.

How visualization helps in email marketing?

Now, marketers can spend more time doing email marketing to target the audience using images and videos to collect the stream of traffic, engagement, and conversion to keep their business moving smoothly.

In a nutshell, visual email marketing is the attention-grabbing step which drives people to read more of your content, strengthening the brand and helps to improve SEO.

Assuredly, images get more likes and shares on social networking channels. The Entrepreneur explains 7 Steps to grow engagement with Visual Content. 

Design Memorable links

There are hundreds of things that marketers need to keep in the top while running a website. Every marketer has a mission to stay visible and be recognized over the entire pool of people.

At this phase, marketers should be aware of the importance of branded shortened links.

Link shortening is a process, where you have a long, muddled link which you can convert into a short and tidy link.  As you know, a simple and concise message has the tendency to remember as compared to a long one, the same case is for the links too.

URL shorteners allow you to track clicks and collect the data against the links. It doesn’t only improve your site’s SEO but also supports you to boost your website traffic and increase the chances of the social share.

Memorable links make it accessible for marketers to reach their total serviceable market. It has a potentiality that their audience will take an interest in your content and develop a kind association with the brand.

Let’s take an example here,

The long Url.

https://blog.replug.io/?p=1086&preview=true

Has Converted into shortener.

http://replug.co/content-marketing

You can see the shortened URL is much more concise and it also makes sense to the reader that this URL redirects to a blog or article related to content marketing.

When it comes to creating branded shorten links,  Replug is among those notable tools that help to create shortened URLs and also give the ability to track the performance of the links on different web domains or channels. Replug offers its clients to create attractive CTAs and retarget the audience.

Brand Reporting

Reports enable the users to extract the information about the product or brand in an organized form.

Why is reporting so important?

Reports play an indispensable role and show visual data of the brand. Reports help marketers by presenting a set of data to examine the performance of their marketing activities.

It gives the direction to measure the progress of the marketing campaigns and determine what key steps marketers need to take to improve their marketing efforts.

This article guides you on how you can plan extremely focused content marketing campaigns and the importance of report for the brand.

What Reporting Offers you?

Reporting gives you the opportunity to plan and prioritize your marketing activities and encourages to make best-learned decisions.  Using the report feature, marketers are competent to interact with data almost in real-time and gain ROL and web traffic toward their company or brand.

Nurture your leads

What Nurturing your leads exactly means?

Lead nurture is the essential approach that requires establishing a relationship with the folks by spreading the awareness of the product or brand.

Marketers can create automated email campaigns that educate the audience about the product and help to strengthen the brand.

Does it play a role in the Customer’s Journey?

Lead nurturing assists you to build a relationship with the target audience at each stage of the customer’s journey by identifying who is interested in your product but still confused to purchase it.

Did you know that 79% of marketing leads never convert into sales? 

Marketers shouldn’t jump into the deep ocean of sales flywheel without having enough knowledge about the prospects’ interests, issues, and fears. They have to ensure the audience by granting the solutions to their pain points, providing the most relevant content they are looking for, and answering their questions instantly.

Wrapping Up

If companies want to take a position in the crushed marketing world, then they need to focus on aligning their brand’s marketing practices with customer’s expectations.

Streamlining the customer’s journey gives a positive impression that drives repeated sales, more conversion; realizes a positive impact on customer support, hence fabulous retention rate and boosted revenues.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

online branding and authority

The Ultimate Guide to Online Branding and Building Authority

Why Brand Authority is distinct from Online Branding?

Online branding and Brand Authority are quite different from each other. Here is the Ultimate Guide to Online Branding and Building Authority.

The Brand authority has a major role in developing the business widely. Every brand has a certain authority that helps them improve conversion, gain great traffic, and leads to their brand.

It indicates the “Trust” which brands earned when the customers reach out to their product or brand. Brand Authority assists the marketers to pay more attention to lead customers attraction and build a warm connection with them.

There are various factors to drive the brand authority which consist of:

  • Producing fresh content.
  • An active presence on social media.
  • Communicating with the actual and potential buyers.

A brand is not a sign, name, and logo; it’s all about the promise that marketer makes to its customers.

Online branding means to focus on the elements that help to build a brand and create a way to enlighten the customer about the brand or product.

Here, you have various digital marketing strategies about the brand which you can use to build brand exposure, attract customers, and create a loyal fan base.

Identify the Brand’s target audience

The audience is a core part of creating an online brand and any other marketing strategy as well. Therefore, “Audience” is a big obsession for marketers in 2019.

It is significant to understand the people, their preferences, and interests to move in the market smartly. Without enough knowledge, you are just one step away from going out of the industry.

Knowing your target audience inside and outside will help you deploy brand strategies and achieve brand marketing goals.

It’s absurd for the vendors to satisfy the needs and wants of a diverse community of people all around the world with the same product or marketing strategy.

Therefore, begin with brainstorming, you have to understand first what sort of product you have, how it fulfills the need of the customers, and what solution can overcome their pain point.

Targeted audience

Here, you have two methods to identify a broad segment of people to target, get more social shares, and get your brand recognized among the audience.

Buyer’s Persona

Creating a buyer’s persona provides you a deep comprehension of the target audience by spending a lot of time on research, web analytics, and online surveys. It’s the most compelling approach to build an online brand and encourages you to refine the target audience.

After collecting the data, marketers need to assemble the demographic data of the target audience which gives them a complete model of the customer’s attitude, preferences, needs, and wants. It gives a direction to the marketers about where they need to focus more and attract more people toward your brand or company.

Buying a persona helps marketers to find what customers are:

  • Thinking
  • Looking for
  • Expecting
  • Trying to find a solution to their problem

Now, it becomes so easy for marketers to create user personas without lifting their chairs.

Xtensio is a strategy and communications platform that enables users to create, collaborate on, control, share visual, live documents, and presentations. It gives you the opportunity to build a buying persona and get estimable insights towards your brand.  It also helps the marketers to a Fact sheet and One-page director at a particular segment of your user base.

A glance at your Customers Data

Now, marketers have a roadmap that explains where they need to concentrate first and attract folks towards their product.  It also helps them write a tailored content/ message, create campaigns to spread the awareness of the brand, and tempt the prospects into your customers.

Socialbakers is one of the great tools which helps you look closely at your customers, build a friendly relationship, and illustrate which content viewers like the most.

Produce compelling content

Crafting a dominant content is the best strategy to build brand authority and gives you the chance to coordinate with the target audience.

Content is a way to tell people about the brand, product, and company. It demonstrates the company’s mission, goals, the purpose of existence, gives solutions to the customer’s problems, and product attribution.

Have you ever wondered why is content marketing doing so great for the marketers?

Starting with the blog, it allows the marketers to provide an educational, entertaining, and inspiring content that makes audiences engage and develop emotional relationships with the product and brand. While writing a blog, marketers should be mindful of the tone and words the blog will adopt or carry because it gives a real flavor to the content marketing process.

Crafting a valuable content helps the marketers to build a stream of traffic and lead towards their website, brand, and product.

If the real writers are pumping out the fresh, trending, challenging, and the most relevant content over time, then most probably, they retain more eyeballs towards their content to convey a branded message.

Content marketing is the gap between what brands produce and what consumers actually want.”

As we all know, nobody likes a wall of words, people are looking forward to the solutions to their problems rather than selling a product. Content marketing is the only reason people stick around your brand and get a sense of your brand personality.

Create a great UX

What does UX mean? And is it important for marketing to grow market share?

UX stands for User experience. It has an essential role while doing content marketing.

UX is an expression, thoughts, and reactions of the people while interacting or communicating with the company and its product. It’s absolutely accurate, that people judge the book by its cover for the first time. So it’s very crucial for marketers to concentrate on web design which gives an expression of the product to the public audience.

Creating a great brand experience will assist the marketers to get recognized among the audience through providing a piece of relevant information which people would love to read or use.

According to Andrew Kucheriavy
brand user experience


While creating a web design, marketers need to create tailored messages for the precise need of the customers. Showing audiences a consistent message to their interests could boost social engagement and establish a genuine user experience. 

Improving the UX with call-to-actions

CTA (call-to-action) is a prime source for notifying the customers about the product and the actions they need to take towards your website. It must be in the bold, use a clear picture, and create a  catchy CTA button with vibrant colors to catch the attention of the public.

Replug makes it so convenient for the marketers to address all traits of the brand’s marketing campaigns It is one of the prominent tools which helps you create relevant CTAs with different colors to convey a branded message to the audience.

It also allows you to create a campaign for your product to spread awareness of the brand or company all around the world.

Create an infographic (Brand Authority)

Infographic is the combination of two words; information and graphics means provide the information in the visual imagery. Infographics are the best way to create engaging content and thriving social engagement towards your company or brand.

The content using infographics has more power to catch attention and easy to consume among the prospects and retain the people on the message you want to convey them.

“A good infographic offers clarity: Simple, clean design. But also, it allows a reader to scan and quickly grok the data being communicated, almost immediately. Secondly, a good infographic isn’t a stuffed spreadsheet: So why is it that so many look like a graphic artist just used cool fonts on a spreadsheet and called it an infographic? The infographic is an opportunity to present data in a more interesting, understandable, compelling (non-boring!) way.” Ann Handley,

It doesn’t only help in creating valuable content but also supports the marketers to spread the awareness of the brand and present the information in a more captivating way.

The most relevant aspect of branding a business is to present a visual table that demonstrates the differences between your product over the competitors because 90% of the information processed by the brain is visual.

Get the idea from the Elliot Cowan, he explains how visual content transforms boring data into captivating and interesting imagery. Creating content with the graphics, marketers must keep in mind that they must present an accurate data based on facts, should be valuable, concise and with the right theme to grab the attention of the audience.

Quality content can make you prominent

Why Is Content King?

Content marketing is the unique approach to inspire the audiences with the niche relevant information about the product, brand, and solution to their problem.

Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear

Creating quality content is not like a piece of cake.  Content begins with the idea, and the idea is all about how to amuse the public with the educational content towards build brand authority.

The purpose of crafting valuable content is not perpetually for advertisement, in fact, marketers instruct the audience about the marketing trends, build a healthy relationship, and convince them to make repeat purchases.

It’s definitely hard to kill two birds with one stone. To attract the audience span towards your brand and receive more quality leads, traffic, and ROI through content marketing.

Quality content helps the marketers to build brand awareness and the branding authority in a crowded market landscape. It makes feel the people valuable and encourages them to engage with the brand or company. Good content creates the opportunity for the marketers to stay stable in the cluster of the content market, improve SEO, collect leads, and obtain online conversions.

Attain your brand identity

Every individual has their own personality which makes them unique over others. Same as that, a brand has its own identity which makes the business different from its competitors.

Brand identity is a set of elements that contain brand design, logo, image, etc., which illustrate the purpose of its existence in the industry.

The first and main move towards building an online brand, you have to give the answers to some questions to hold an online presence in the market.

  • Who are you?
  • What is your Brand story?
  • How could you add value to the customers?
  • Through which platform could you interact with the customers?
  • What have you to offer the public?

This article demonstrates the three core components marketers should define when building a brand.

Strong brands have the ability to hold the marketing share, support the brand strategies, and receive more ROI towards their brand. In 2018,  Forbes magazine awarded the world’s five most valuable brands recognized in making huge profits and rising market values.

Amazon: $70.9 billion

Apple: $182.8 billion

Microsoft: $104.9 billion

Facebook: $94.8 billion

Google: $132.1 billion

Take advantage of social media

Social media is the area where people come from diverse places, interact with each other, share things, read a blog or article to enhance their knowledge and experience. Now, it’s become one of the most comprehensive tools for vendors to build online brand and authority.

In the new study of social media trends by Sherpa Marketing, he found that the communities follow more brands than celebrities on social media channels. Social media assists the marketers to understand the customer’s behavior, preferences, concern, and also find out what’s trending in the digital era to create an estimable brand.

It helps you to reach potential customers and drive target traffic towards your website or company.

“Social media is about people! Not about your business. Provide for the people and the people will provide you.” Matt Goulart

Online presence only encourages you to get recognized among the immense ocean of the people, in fact, but it also supports you to build an amicable connection with the public and convert your cold audience into warm.

According to this report, you can get the essential insights about the audience all around the world using the internet for a detailed analysis.

social media insights

Social media is a fundamental source to build brand loyalty and get more sales revenue. It gives you the strength to build a brand strategy within the constraints of your budget, time, and resources.

Blog commenting

Blog commenting has an amusing power for creating a brand and authority practice towards your niche relevant blog or content.

What is Blog commenting? Is it an interesting exercise to engage the audience towards your brand?

Blog commenting is determined as the correlation between bloggers, blog readers, and visitors. The audience takes action by leaving a comment on the blog topic and sharing their thought, opinion, and view towards that particular blog.

It’s an ideal way to communicate with the people, know about what they feel or like,  drive great traffic, and make your blog stand out in the digital landscape. Commenting is a dominant approach to connect with other bloggers and helps you get more backlinks building strong link building to your blog or website.

This article guides you with the various and simplistic blog commenting types to raise the appearance of the brand in SEO and get a backlink.

Develop and host a podcast

Podcasts are a vast way to develop a positive relationship with your prospects and make conversation about the content which is communicated directly to the listeners.

As a podcaster, you could find out the deep insight of modern consumer behavior, through best podcast hosting, find the ways to keep audiences engaged towards your site and create an extensive impact on the market.

Listeners are an essential aspect for marketers because they are the reason your podcast exists.

According to US podcast statistics in 2019, 51% of the population has listened to the podcast.

Building an exceptional user experience is not easy as you think, so marketers are required to concentrate on the target audience, explain the brand podcast mission and vision, and find a way to present a podcast in front of the customers.

Let’s take an example here.

John Lee Dumas is the Founder and Host of Entrepreneur On Fire. He is awarded ‘Best of iTunes 2013′.

His aim is to influence and strategize the enterprise’s need which would light up their entrepreneurial journey. John is known as the legend in the podcasting universe. In episode 2 of Should, I Start A Podcast he spoke about his journey as a podcaster.

He explains where the industry is going and gives suggestions to others that “Make a list of 10 keywords that your podcast should rank for” to become a flourishing podcaster.

In the episode:

  • He talks about the impact of the Postcard to his business.
  • The ideal time for utilizing a podcast.
  • Effect of creating podcasts.

Podcasts have the goal to provide quality, valuable, and fresh content, so the listener feels excited and would like to share what he has learned with the others. It helps you to retain your customers and build a positive community towards your brand.

There are eleven effective possible ways for you to use that will support in growing your podcast’s listener base.

Wrap up:

Branding is one of the most significant elements which assists you to build a company and product’s reputation in front of your targeted audience.

In order to be a successful businessperson in the market, you have to build a connection with the audience and make them confident in your product or brand. Without online branding and authority, you will not be able to attract new business and customers.

Let us know in the comment section if you have tested strategies on how to increase brand trust.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

vanity urls - Replug

Using vanity URL’s to build online and social brand awareness

What is a Vanity URL

A vanity URL is a branded web address used not only to redirect URLs from one location to another but also brand marketing. The prime purpose of using a vanity URL is that it is easy to remember, use and share.

A vanity URL must contain the brand’s name or a relevant keyword. For example, if data shows that your sales page is the most visited one your entire website, you can create a vanity URL for it and share it across your social media platforms.

Creating a vanity URL

There are three simple steps in which you can create a vanity URL.

Branded domain name: The first step is to incorporate your business name into the domain. The domain name should be incoherence with your business to reflect your brand identity. It is advised to include the exact name of your business in the domain in order for brand recognition.

High-level domain: The next step is to choose the high-level domain type. So it could be an educational site, a news page or a blog. etc using the suffix to domain name such as .link, .click, .lol, .news, .blog, and so on.

Keyword: The keyword or phrase used after backslash signifies the nature of the landing page. This is used to bring clarity to the mind of the visitor about the type page that the visitor will be landing to once they click on the link.

Here is another example of converting complex irregular URL, to simple and beautiful branded ones which are much easier to remember.

Vanity URLs should not be confused with vanity domains, which are domains named after the owner’s name. e.g. https://www.garyvaynerchuk.com/ or https://neilpatel.com/

Guidelines for using vanity URL’s

Vanity URLs are a perfect way to achieve marketing goals. But they have to be used in a certain way in order to extract their maximum potential. Here are a few recommendations on how to optimally use them.

Brand clarity

Brand clarity means nothing else than that your brand works as a whole. Every aspect of your brand from your design over your strategy to your brand experience is in alignment. Nowhere this concept truly applies than while creating vanity URLs.

It is very important to clearly display your brand’s name in full words. The redirection as well should be in the URL as to which page the visitor will land once they click on it. This can be achieved by the keyword used after the backslash. There is a small number of words to play with so you have to be absolutely clear and concise.

Use appropriation

The purpose is to create branded short links but its not necessary to stuff them everywhere, you have to choose your battles so to speak. If a link you want to share is already compact and delivers the necessary message, there is no need to create a vanity URL in this case.

However, if you are using a link shortener such as Replug for analytics or management, it’s better to edit the link.

A few examples of Vanity URL’s

Many social media websites such as Facebook, LinkedIn, Twitter offer users and brands the option to customize their profile URLs. Below are a few examples where businesses have used vanity URLs to instill brand trust in their visitors.

Here is one for Twitter.

finally, here is one where vanity URLs are being used in Instagram accounts.

4 reasons why vanity URLs are amazing

Now that we have understood the concept, here are a few noteworthy advantages of using them in our social accounts.

Easier to remember

Consider the scenario where you someone tells you a website and you do not note it down, and later when you need it, you can’t seem to remember it. Similarly sometimes we are lost for words to type into search engines to find things of interest. With an easy to remember web address created with the help of vanity URLs, it is highly probable to leave a long-lasting impression.

Vanity URLs are also easy on the eyes. Twisted or scrambled web addresses that do not make any send are ugly to look at not to mention difficult as hell to remember.

The other thing you can do is create open-source social networks.

Builds trust

The other great thing about branded shortened links is that they increase brand recognition. Sharing engaging and relevant content with your branded domain associated with it will increase visibility and improve recognition.

A branded link instills trust which in turn increases your CTR. By being willing to share your brand name with your link it offers a guarantee that you are leading them to the destination suggested in your link.

Easy to use and share

By being obviously shorter, easier to remember, and more trustworthy, vanity URLs are being shared more and more nowadays. Since they consist of words we use often instead of random numbers they are shared even verbally. The image below is a perfect example of how easily comprehendible the URL is.

The ease of sharing comes in handy on a platform which has a limitation on the number of words you can share e.g. twitter. Longer more cumbersome URLs have to be edited to make them presentable and even then people are reluctant to share them.

Marketing Promotional Materials

Anywhere your brand or website could show up, you have the opportunity to create a call-to-action to get people engaged in your social media efforts. It is time to think out of the box.

Many companies distribute merchandise on marketing and promotional events to visitors and potential clients to help them remember the brand. The more people you can create talking, interacting, and sharing your brand the greater are the chances of your word getting out. If you have vanity URLs for your brand, you can have them printed on the merchandise and utilize this medium for marketing.  The lack of space makes them ideal for printing.

How to use vanity URLs to your advantage

Intelligent marketers use vanity URLs to share content on social media platforms. If you use any service to create these links, they can also be tracked to evaluate performance as people engage with them.

Custom URLs have the ability to track the actions of a visitor. This is quite handy when you need to determine the performance of your ads. Social media platforms, though very intelligent in data gathering, offer little to none information whatsoever once the ad has been clicked. This can be easily done by creating a custom URL to which the user is directed via the ad.

Here are a few ways how marketers can take advantage of vanity URLs and you can too.

Instagram marketing

Instagram has emerged as a heavyweight social media network reaching 1 billion subscribers. It is no surprise that it has attracted so many marketers. To make a place with so many eyes to see the content you share, vanity URLs are an ideal format.

Instagram demands clean and clear posting in the form of images and links. Using a link shortening service such as Replug you can create neat custom short links, infuse your brand name in it and share with your audience.

Boost conversion from social media

Social media marketing and ads revenue have skyrocketed in the past 7 years and it is here to stay. The crucial thing about social media ads is to know your audience in order to create customized ads for each group. Some social networks offer demographically based ads displaying which helps the cause. You might be thinking, where is all this do branded URLs fit in?

If you are using vanity URLs in the ads you are displaying on social media, you can track every click and where it came from. The control of the appearance and text flow is a great reason to use, but the analytics (link tracking, sources, etc.) is the most valuable reason to use vanity URLs and shortened links. Here is one example where people have used Replug to track, monitor and convert visitors.

Brand Awareness

Brand Awareness is the familiarity of the consumers with a brand to such an extent that the brand name becomes the Household name. Every brand owner dreams of their brand name becoming a real word; this concept is called proprietary eponym.

Vanity URLs are a great way to promote your brand. Each link you share is an opportunity to market your brand. Using branded link enough times make your audience get used to it and inculcate brand awareness.

Promoting Special campaigns

There are apps which let you create a specialized campaign for each type of promotion using a vanity link. Campaigns let you segregate ads and its associated data in a separate folder.


Let’s say your company wants to promote a new product and is starting a paid social media ad campaign for it. You can create custom URLs specifically for this product and monitor its performance separate from other links you share.

Comments and Email

Remarketing - Replug

People love you share their opinion on viral videos and news. The comment section is filled with informative and sometimes hilarious comments. This is where the majority of the community comes to interact. Marketers can take advantage of this congregation and present their case in a well-formatted way.

Share vanity URLs in the comment section of relevant posts in a well-presented manner to attract potential clients. Branded URLs are a great candidate for this type of promotion as they are short, organized and contain the brand name to encourage people to click on them.

The same concept can be applied to email marketing. Email marketing is a tricky business where first you have to establish trust in order for people to recognize you. They have to be confident enough to click on the promotional link you send in the email. This can be achieved by using vanity links.

Verbal sharing

Electronic media such as TV and radio are still the preferred choice of marketers.  Imagine you get air time and the host asks you to describe what you do. Wouldn’t it be nice if you can verbally convey your social channels right there and then?

Many singers, DJ’s, and RJ’s have their social accounts with vanity URLs. This helps them to verbally convey the web address of their official channels. It would be otherwise impossible to say the irregular web address.

The presentation of your brand to the audience should be as frictionless as possible. People are more inclined towards engaging if there is less clutter to what they see. After all, many of the customers would have converted not through your website, but social media.

Effect of Vanity URLs on SEO

When searching for a particular brand on Google, the search results often include the social media channels of that particular brand, coincidence? Not really. By having the vanity URL to your brand on multiple web properties, you should be able to dominate your SERP with your own marketing message.

There’s a common misconception that redirecting a link in this way can hurt your SEO. Vanity URLs are simply used for sharing a clean, tidy and branded link that brings visitors to a less appealing URL. According to several ranking specialists, it seems that using URL shorteners doesn’t lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.

Integrated Link Retargeting and UTM Tools

The great thing about vanity URL’s is that you are able to track their performance. This means acquiring data such as clicks, unique clicks, conversion, etc. This allows you to evaluate the links you share and then tweak them to enhance performance.

The second part of this activity is to add the people who clicked on the vanity URL in a retargeting list. Even if the link was redirecting to a third party website, someone was still interested in it to click on it. This technique has proven to increase top funnel traffic considerably.

Adding UTM parameters to the links you share also helps in tracking, attributing, and accounting for your marketing efforts. Build intelligent UTM parameters and add them to the links you share

Takeaways

Vanity URLs have the multipurpose functionality of not only appearing pleasing to the eye but also creating brand trust. They can be used for social media branding, in email marketing and link tracking. Try using them today in order for your business to keep appearing in the right place at the right time.

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.