Strengthen Your Social Media Presence Using Replug and ContentStudio

How to Strengthen Your Social Media Presence Using Replug and ContentStudio

58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. 🤓

Why do marketers believe in it?  Is ContentMarketing so essential for real?

If you genuinely don’t know where the content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods.  It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points.  Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing the quality content which helps them in their buying decision.

All set? 🙌

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day.  Content is King 👑 has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:

  1. Why is Content king?
  2. How does it matter?
  3. Why content is the heart of marketing?

Content is a king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.👇

Do you know Content Marketing is the most vital aspect of the company’s reputation? 😕

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? 🤔

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate, and delivery the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels.  So, what do you say? 🙂

Well, cut the crap and get into it. 👇

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? 😫

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise 😉)

And, the tool is. 🥁

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.👍

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

ContentStudio

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? 😍☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. 😳

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add into your favorite list, view their social engagement, and build the outreach strategies surrounding them. 🙌

Influencer

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.🤔

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? :relieved:🤓

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their  Call To Action.

Replug

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Ecommerce marketing - Replug

5 Ecommerce Marketing Strategies for Brand Recognition

The competition for online sales has grown from strong to fierce in the last decade or so. Now if you are searching for a mobile phone you will get results for every brand ranging from USD 50 to 100.

So how do you get your product shine and pop out in a sea of competition? In the current market scenario, you need an ecommerce marketing strategy which not only shows your product to the people searching for it but also to those who are not.

Ecommerce marketing and digital marketing go hand in hand. Marketers have to explore every avenue possible to drive traffic to their websites and that too to specific pages. This article explains the top online channels used by marketers to promote their digital shops.

Ecommerce Marketing

In simple words, ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. It is the implementation of a strategy focused on driving actionable web traffic to sell product and services online. There are many ways to master ecommerce selling.

By trying out a combination of paid and unpaid advertising methods such as SEO, Facebook and Google Ads, email marketing and social selling, you can streamline a strategy that works for your brand. The goal is to find the perfect mix which will convert the most visitors. It is crucial to find a working strategy because of the changing and increasingly competitive environment. This could mean the difference between day and night for many companies.

Let us explain how you can create and execute an ecommerce marketing plan using the top online channels.

Building an Ecommerce marketing plan

“A failure to plan is a plan to fail.” – Benjamin Franklin

All businesses must have a marketing plan. Out of which most medium to a big-sized company has a dedicated marketing team nowadays. There is also a lot of literature available on how to devise an effective marketing strategy. As ecommerce selling landscape grows ever so complex, it becomes critical that you devise a versatile online marketing plan.

Here are a few pointers to help you start with your marketing plan.

Obtain Expert advice

A good starting point for building an ecommerce marketing plan is to have a chat with someone who has already done it. Find a person who started and scaled an online selling business similar to yours. The ask them the challenges they faced e.g.

  • How did they start?
  • What marketing channels yield the best ROI?
  • How to track and evaluate data
  • What SaaS products were the most helpful and effective?

Questions like these will help you make a mental map of the activities you need to plan to market your products.

Another way to approach this further down your marketing endeavors is to hire experts when you can. Nothing beats a talented and experienced marketing expert. The knowledge these people have acquired over time is priceless.

Seasoned marketing experts only bring a new perspective to the table but also blow a breath of fresh air in your team.

Goals and Objectives

It is essentials to lay down very clear goals and objectives. Not only that, these milestones must be evaluated against time and should not be open-ended. Once evaluated, if you feel like amending your goals, do so. The reason being circumstances and conditions for business change with time, and you have to adapt to those changes.

You can also set short term goals e.g. for next three months. These can be

  • Increase sales by X% during the slow season.
  • Develop a custom online marketing campaign for the Holiday season or Black Friday
  • Use email marketing to reach out to 1 million potential buyers.

Understanding buyer persona

Ecommerce stores are built with one intention in mind, to sell in bulk.  For that, you need to understand the purchasing pattern of the target audience. Purchasing pattern depends upon the following parameters.

  • Age
  • Gender
  • Location
  • Purchasing power

You have to clearly distinguish who you are going to market to. If you fail to identify your target audience, you will surely run inefficient campaigns with low conversion rate and lose money.

Pricing and Distribution

Price your product appropriately so that they do not seem out of reach for your target audience. Especially now when price comparison is soo easy.

The last step of your ecommerce marketing plan is figuring out how to distribute products and order fulfillment. If you optimize this step, you will save a lot of cost. Whether you are starting off and managing distribution yourself or employed a third party for managing it for you, be sure to closely monitor, refine and evolve your distribution with time.

5 Ecommerce marketing strategies

Let’s look at some of the time tested ecommerce marketing strategies which have worked for other businesses.

1. Retargeting

Retargeting is the simple act of following people around using ads on the internet who did not purchase after visiting your website. 98% of the people are not going to purchase from your website the first time around. You need to convince them to keep popping up on the right places in front of their eyes.

There are 2 goals you can achieve through a retargeting campaign.

Awareness: These campaigns aim to educate people who do not know about your product but may have visited stores similar to yours. The aim is to generate some interest in your product and features.

Conversion: The second goal you can achieve from a retargeting campaign is to convert people into paying customers, people who have already visited your website. The aim is to show them a relevant ad clicking on which they are directed to a landing page and finally make the desired conversion action.

There are a lot of ways you can retarget your ecommerce product.

Paid Ads

The most common form of retargeting is through paid ads. You can create eye-catching ads and show them to people who left your website and are now visiting other websites.

you can also create different ad copies and messages depending upon where the user is in the conversion funnel.

Email Retargeting

Email retargeting can be used for people who got to the checkout page, entered their email but for some reason did not make a purchase. You can use their email address and create a retargeting email campaign. Give them an incentive to return and complete their purchase.

CRM Retargeting

Most businesses use some kind of Customer Relationship Management(CRM) tools which contain the email addresses, leads, and prospects.  What you can do is to export this data and add to email marketing services like Sendible or AdRoll.

These tools can link email addresses with social media and Gmail accounts and know when people are online. Segregate the same audience, group and retarget them.

RLSA Retargeting

Remarketing list for search ads (RLSA) is a Google feature for creating certain ads which are designed for retargeting audiences. They are dynamic in the sense that they allow bid modifiers in search ads. This gives you the freedom of bidding relative to the number of searches from the audience on your list.

The other way of using RLSA is setting up search ad groups to only be triggered and show ads if a user is on your Remarketing list, and is searching with the keywords you are bidding on. This can bring significant change in conversion rates and has good ROI as well.

2. Content Marketing

Companies that rely on content to educate their customers have proven to outsell those which do not use content marketing. Ecommerce content consists of a lot of writing activities including blog writing, product guides, video content, blog commenting, and many more.

A key pointer to note is content marketing for ecommerce is not so much about selling your product but education and creating brand awareness. Mind you, content marketing makes a hell lot of difference when shaping opinions about a product or brand.


Take for example if your store sells neckties. You can write a blog on what color or design pattern tie to wear to a certain event e.g, a job interview, wedding or dinner party. Similarly, you can write about which color tie goes with which color suite.

There are a lot of people searching for advice on the internet. If you can provide them the required information whilst infusing your brand in their minds and not being too salesy, you have done the job of content marketing to perfection.

Content marketing is the form of inbound marketing in which the customer comes to your rather the other way around. The trick is to create engaging content for your audience which when they consume, come directly to your store. This cost significantly less and on the plus side elevate the performance of other marketing channels you are using.

Your aim should be to generate loyal readers from your content who will not only themselves convert into paying customers but become your online brand advocates for you. A by-product of this ecommerce marketing strategy is that you can grow organic traffic to your money website.

3. Search Engine Optimization

SEO has been in a constant state of evolution. From the time when online marketers use gimmicks and dishonest tactics to now where rankings are now earned rather than working to find loopholes.

SEO is one of the top methods of generating organic traffic to your business website. Now SEO is all about following the rules laid down by search engines. Follow the guidelines on how to do on-page optimization. Combine this with high-quality content production and you will generate a healthy organic traffic stream.

4. Social Media Marketing

Running an ecommerce-based business is a huge challenge itself. Things start to look overwhelming when social media marketing comes along. Some ecommerce business owners, especially starters find it difficult to juggle various things simultaneously.

According to a survey conducted by Buffer and Social Chain, 58.8% marketers and business owners admitted that social media is important to their overall marketing strategy, whereas 30.5% believed that social media is somewhat important to their marketing strategy. And the rest of the respondents thought either they are uncertain or social media isn’t important for their marketing strategy.

So there is no doubt that ecommerce stores need a strong social media marketing strategy. SMM helps you connect with fresh potential clients, improves brand positioning, installs another layer in your sales funnel, and build you a healthy interactive audience. The question now remains, how to kickstart social media marketing for your ecommerce store.

Choose social media channels

All major social media channels e.g.  Facebook, Twitter, Linkedin, Instagram, etc are unique and so are the advantages and challenges of marketing on them. You can not appear on each social channels with the same tactics and expect great things to happen. What you can do is go about it strategically.

First, you need to figure out the social media channels on which your target audience spend most of their time. This requires searching, researching, questioning, and interaction. All this effort will make it easier for you to develop a marketing strategy.

Once you have identified the channels it is now time to make your accounts. Starting off you can make accounts on 2-3 potential social channels which you think will yield the maximum result. Get to know the platform. A good starting point is to visit your competitor’s pages, see how they are set up and try to replicate what you see. With the passage on time, you can improve depending upon the feedback you get.

The final step is to develop a social media plan for each of the channels you have selected. One size does not fit all. The point is that each social channel has a different set of norms for publishing content e.g. image size, post type, text length, etc. You have to keep all these variable in mind while creating a strategy.

Instagram

E-commerce stores have highly visual content and so should their social pages too. After all your success on social media depends on your use of imagery to drive attention and traffic to your product pages.

Instagram is a great medium for product projection as it takes your product beyond the purchase page. The latest features introduced by Instagram lets you try on clothes online by mapping your face on the attire. This gives you a real sense of how the clothes will look on you since the majority of people take pictures after trying new clothes.

You can also create product review pages on other channels such as Facebook etc to flash your authenticity badge to your customer. Micro influencer helps this cause greatly as people love to base their decision on some kind of advice.

5. Affiliate Marketing

E-commerce affiliate marketing connects a seller with merchandise with marketers with and audience. It uses product-focused referrals, such as reviews, comparisons, and testimonials to drive traffic to a company’s site.

Affiliate marketing is very closely related to the ecommerce industry in comparison to other businesses. Each sale generated by the affiliate marketer allows the merchant to earn money and share that with the marketer. Its a win-win situation for all three parties involved in the process, which is very rare. It is a match made in heaven between sellers and people influencing the relevant audience.

Affiliate marketing is great in the sense that it works on the principle of pay per sale. You only need to pay the marketers when he has made a sale. Unlike other marketing strategies with require budget before even producing results.

The popularity of affiliate marketing is cemented by the fact that the world largest ecommerce store Amazon offers a 10% profit on each sale made by an affiliate marketer. However, it does define some rules which are applied while determining what qualifies as a sales.


A qualified sale is predefined by the merchant to avoid any misunderstanding for example.

  • The visitor should click the affiliate link
  • Product purchase should be made in a single cycle
  • The customer must pay for and receive the product purchased
  • The customer does not return the product

Over to you

Ecommerce businesses have several marketing tools at their disposal. Using digital and inbound marketing just the right way, you can create campaigns that are designed to help your online store attract customers and grow better.

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

Customer's Journey

6 ways brands can use Replug to strengthen the customer’s journey

Why is it so crucial for marketers to strengthen their brand and create a customer’s journey?

It’s an essential step toward marketing the product or brand in the digital landscape.  81% of people habitually do online research before purchasing the product or service.

The customer’s journey is a visual representation approach, having a set of activities or actions performed by the visitors before acquiring the product and services.

The approach has a series of customer’s experiences; marketers focus on the touchpoints, embrace the customers with the problem’s solution and their interaction with the company or brand.  

In order to enhance the user’s experience, marketers need to tap into the customer’s needs and desires to make them feel valued and develop an emotional relationship with the company to strengthen the brand.

If you really want to educate the audience with the right content at the right time, then you have to build the customer’s journey.

There are three stages for building a customer’s journey.

Stage 1

In the first stage, the potential audiences are just getting aware of the problem they are struggling with. They are not customers of any brand yet, visiting different sites to solve their problem, including your brand too.

At this point, marketers can make people curious about their products. They must have to explain their customer’s issues which show the audience, that you care for them and come up with the solution to their problems.

Marketers can illustrate brand reliability to the audience through videos, blogs, articles,  and an educational email to tempt them to try the product once.

Stage 2

After spreading the awareness of the product, customers show interest in your product, they respond to the emails, have downloaded, performed particular actions against the CTAs.

In this move, marketers need to ONBOARD the audience to grasp the attention by explaining widely how the solution can overcome their pain points.  This stage offers the opportunity to the marketers to hold the audience for the long term and turn them into loyal customers or either they just quit.

Stage 3

A big round of applause for those marketers who successfully pulled their customers to stage 3. Now, the customers are fully satisfied with your product or service and enough confidence to repeat purchases. They are instantly your loyal customers and help the brand to lead more traffic by spreading word of mouth.

Clarify your brand with a logo

A brand is something essential for marketers. It shows the purpose of existence in front of different eyeballs.

“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” Geoffrey Zakarian

The brand with the perfect logo, design, image, and brand strategies represents the product mission and goals. It gives the sense to the people of:

  • Who are you?
  • What do you have?
  • How could you solve their problems?

To answer these questions in a more appropriate and novel way, take your business to the next level.

This article assists you to learn how you build online branding and its authority to increase the brand’s likeability factor.

The brand has the strength to build a close connection with the customers by determining the brand’s core values, convey the message that is easy to consume and vibrant colors which lead the audience’s attention.

Structure your Campaign

Building an optimized campaign is a significant aspect of reaching marketing goals. With the technology substitution campaigns have a call-to-action option which makes the campaigns manageable, assists to retain more people, strengthen the brand and enhance marketing strategies.

What does CTA mean? How would CTA impact on the conversion rate?

CTA means Call to actions, it may be a button or a link which you added into your website to lead the viewers, reader, and visitors to your landing page. It is the most compelling approach;  gives the direction to the audience and informs them what to do next.

CTAs help you to address the target audience, move readers to your website, collect a vast lead, and conversion.

There are different tried and tested words that would definitely encourage the audience to visit your landing page and increase the conversion rate of your website. Here they are:

  • Sign up
  • Contact Sales
  • Try for free
  • Learn more
  • Shop Now
  • Explore and much more

This guideline explains how you can create a flawless  Call to action to boost your conversion rate and establish a positive connection with the audience.

ContentStudio

ContentStudio uses a compelling CTA to guide its users with the related image, and the text that lets them know how can they streamline their marketing and social media activities. This CTA gives an extra push to the user to start using the product by clicking on the CTA button try it for free

Contentstudio CTA

Use Images and Visuals to amplify social engagement

Do you genuinely want to increase the social engagement toward your website or all across the channel?

Then what are you waiting for?

Visuals are the main ingredient to catch the viewer’s attention, rapport with the audience, make the visitors your loyal customers. 

As we heard before,

A picture is worth a thousand words.

A picture has an outstanding impact on digital marketing. It is more understandable and memorable than the text.

But, without text or words, the pictures couldn’t explain themselves adequately.  Although, using words helps the brand to tell the brand story in a visual context and steer the customers toward your company.

How visualization helps in email marketing?

Now, marketers can spend more time doing email marketing to target the audience using images and videos to collect the stream of traffic, engagement, and conversion to keep their business moving smoothly.

In a nutshell, visual email marketing is the attention-grabbing step which drives people to read more of your content, strengthening the brand and helps to improve SEO.

Assuredly, images get more likes and shares on social networking channels. The Entrepreneur explains 7 Steps to grow engagement with Visual Content. 

Design Memorable links

There are hundreds of things that marketers need to keep in the top while running a website. Every marketer has a mission to stay visible and be recognized over the entire pool of people.

At this phase, marketers should be aware of the importance of branded shortened links.

Link shortening is a process, where you have a long, muddled link which you can convert into a short and tidy link.  As you know, a simple and concise message has the tendency to remember as compared to a long one, the same case is for the links too.

URL shorteners allow you to track clicks and collect the data against the links. It doesn’t only improve your site’s SEO but also supports you to boost your website traffic and increase the chances of the social share.

Memorable links make it accessible for marketers to reach their total serviceable market. It has a potentiality that their audience will take an interest in your content and develop a kind association with the brand.

Let’s take an example here,

The long Url.

https://blog.replug.io/?p=1086&preview=true

Has Converted into shortener.

http://replug.co/content-marketing

You can see the shortened URL is much more concise and it also makes sense to the reader that this URL redirects to a blog or article related to content marketing.

When it comes to creating branded shorten links,  Replug is among those notable tools that help to create shortened URLs and also give the ability to track the performance of the links on different web domains or channels. Replug offers its clients to create attractive CTAs and retarget the audience.

Brand Reporting

Reports enable the users to extract the information about the product or brand in an organized form.

Why is reporting so important?

Reports play an indispensable role and show visual data of the brand. Reports help marketers by presenting a set of data to examine the performance of their marketing activities.

It gives the direction to measure the progress of the marketing campaigns and determine what key steps marketers need to take to improve their marketing efforts.

This article guides you on how you can plan extremely focused content marketing campaigns and the importance of report for the brand.

What Reporting Offers you?

Reporting gives you the opportunity to plan and prioritize your marketing activities and encourages to make best-learned decisions.  Using the report feature, marketers are competent to interact with data almost in real-time and gain ROL and web traffic toward their company or brand.

Nurture your leads

What Nurturing your leads exactly means?

Lead nurture is the essential approach that requires establishing a relationship with the folks by spreading the awareness of the product or brand.

Marketers can create automated email campaigns that educate the audience about the product and help to strengthen the brand.

Does it play a role in the Customer’s Journey?

Lead nurturing assists you to build a relationship with the target audience at each stage of the customer’s journey by identifying who is interested in your product but still confused to purchase it.

Did you know that 79% of marketing leads never convert into sales? 

Marketers shouldn’t jump into the deep ocean of sales flywheel without having enough knowledge about the prospects’ interests, issues, and fears. They have to ensure the audience by granting the solutions to their pain points, providing the most relevant content they are looking for and answering their questions instantly.

Wrapping Up

If companies want to take a position in the crushed marketing world, then they need to focus on aligning their brand’s marketing practices with customer’s expectations.

Streamlining the customer’s journey gives a positive impression that drives repeated sales, more conversion; realizes a positive impact on customer support, hence fabulous retention rate and boosted revenues.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

vanity urls - Replug

Using vanity URL’s to build online and social brand awareness

What is a Vanity URL

A vanity URL is a branded web address used not only to redirect URLs from one location to another but also brand marketing. The prime purpose of using a vanity URL is that it is easy to remember, use and share.

A vanity URL must contain the brand’s name or a relevant keyword. For example, if data shows that your sales page is the most visited one your entire website, you can create a vanity URL for it and share it across your social media platforms.

Creating a vanity URL

There are three simple steps in which you can create a vanity URL.

Branded domain name: The first step is to incorporate your business name into the domain. The domain name should be incoherence with your business to reflect your brand identity. It is advised to include the exact name of your business in the domain in order for brand recognition.

High-level domain: The next step is to choose the high-level domain type. So it could be an educational site, a news page or a blog. etc using the suffix to domain name such as .link, .click, .lol, .news, .blog, and so on.

Keyword: The keyword or phrase used after backslash signifies the nature of the landing page. This is used to bring clarity to the mind of the visitor about the type page that the visitor will be landing to once they click on the link.

Here is another example of converting complex irregular URL, to simple and beautiful branded ones which are much easier to remember.

Vanity URLs should not be confused with vanity domains, which are domains named after the owner’s name. e.g. https://www.garyvaynerchuk.com/ or https://neilpatel.com/

Guidelines for using vanity URL’s

Vanity URLs are a perfect way to achieve marketing goals. But they have to be used in a certain way in order to extract their maximum potential. Here are a few recommendations on how to optimally use them.

Brand clarity

Brand clarity means nothing else than that your brand works as a whole. Every aspect of your brand from your design over your strategy to your brand experience is in alignment. Nowhere this concept truly applies than while creating vanity URLs.

It is very important to clearly display your brand’s name in full words. The redirection as well should be in the URL as to which page the visitor will land once they click on it. This can be achieved by the keyword used after the backslash. There is a small number of words to play with so you have to be absolutely clear and concise.

Use appropriation

The purpose is to create branded short links but its not necessary to stuff them everywhere, you have to choose your battles so to speak. If a link you want to share is already compact and delivers the necessary message, there is no need to create a vanity URL in this case.

However, if you are using a link shortener such as Replug for analytics or management, it’s better to edit the link.

A few examples of Vanity URL’s

Many social media websites such as Facebook, LinkedIn, Twitter offer users and brands the option to customize their profile URLs. Below are a few examples where businesses have used vanity URLs to instill brand trust in their visitors.

Here is one for Twitter.

finally, here is one where vanity URLs are being used in Instagram accounts.

4 reasons why vanity URLs are amazing

Now that we have understood the concept, here are a few noteworthy advantages of using them in our social accounts.

Easier to remember

Consider the scenario where you someone tells you a website and you do not note it down, and later when you need it, you can’t seem to remember it. Similar sometimes we are lost for words to type into search engines to find things of interest. With an easy to remember web address created with the help of vanity URLs, it is highly probable to leave a long lasting impression.

Vanity URLs are also easy on the eyes. Twisted or scrambled web addresses that do not make any send are ugly to look at not to mention difficult as hell to remember.

Builds trust

The other great thing about branded shortened links is that they increase brand recognition. Sharing engaging and relevant content with your branded domain associated with it will increase visibility and improve recognition.

A branded link instills trust which in turn increases your CTR. By being willing to share your brand name with your link it offers a guarantee that you are leading them to the destination suggested in your link.

Easy to use and share

By being obviously shorter, easier to remember, and more trustworthy, vanity URLs are being shared more and more nowadays. Since they consist of words we use often instead of random numbers they are shared even verbally. The image below is a perfect example of how easily comprehendible the URL is.

The ease of sharing comes in handy on a platform which has a limitation on the number of words you can share e.g. twitter. Longer more cumbersome URLs have to be edited to make them presentable and even then people are reluctant to share them.

Marketing Promotional Materials

Anywhere your brand or website could show up, you have the opportunity to create a call-to-action to get people engaged in your social media efforts. It is time to think out of the box.

Many companies distribute merchandise on marketing and promotional events to visitors and potential clients to help them remember the brand. The more people you can create talking, interacting, and sharing your brand the greater are the chances of your word getting out. If you have vanity URLs for your brand, you can have them printed on the merchandise and utilize this medium for marketing.  The lack of space makes them ideal for printing.

How to use vanity URLs to your advantage

Intelligent marketers use vanity URLs to share content on social media platforms. If you use any service to create these links, they can also be tracked to evaluate performance as people engage with them.

Custom URLs have the ability to track the actions of a visitor. This is quite handy when you need to determine the performance of your ads. Social media platforms, though very intelligent in data gathering, offer little to none information whatsoever once the ad has been clicked. This can be easily done by creating a custom URL to which the user is directed via the ad.

Here are a few ways how marketers can take advantage of vanity URLs and you can too.

Instagram marketing

Instagram has emerged as a heavyweight social media network reaching 1 billion subscribers. It is no surprise that it has attracted so many marketers. To make a place with so many eyes to see the content you share, vanity URLs are an ideal format.

Instagram demands clean and clear posting in the form of images and links. Using a link shortening service such as Replug you can create neat custom short links, infuse your brand name in it and share with your audience.

Boost conversion from social media

Social media marketing and ads revenue have skyrocketed in the past 7 years and it is here to stay. The crucial thing about social media ads is to know your audience in order to create customized ads for each group. Some social networks offer demographically based ads displaying which helps the cause. You might be thinking, where is all this do branded URLs fit in?

If you are using vanity URLs in the ads you are displaying on social media, you can track every click and where it came from. The control of the appearance and text flow is a great reason to use, but the analytics (link tracking, sources, etc.) is the most valuable reason to use vanity URLs and shortened links. Here is one example where people have used Replug to track, monitor and convert visitors.

Brand Awareness

Brand Awareness is the familiarity of the consumers with a brand to such an extent that the brand name becomes the Household name. Every brand owner dreams of their brand name becoming a real word; this concept is called proprietary eponym.

Vanity URLs are a great way to promote your brand. Each link you share is an opportunity to market your brand. Using branded link enough times make your audience get used to it and inculcate brand awareness.

Promoting Special campaigns

There are apps which let you create a specialized campaign for each type of promotion using a vanity link. Campaigns let you segregate ads and its associated data in a separate folder.


Let’s say your company wants to promote a new product and is starting a paid social media ad campaign for it. You can create custom URLs specifically for this product and monitor its performance separate from other links you share.

Comments and Email

Remarketing - Replug

People love you share their opinion on viral videos and news. The comment section is filled with informative and sometimes hilarious comments. This is where the majority of the community comes to interact. Marketers can take advantage of this congregation and present their case in a well-formatted way.

Share vanity URLs in the comment section of relevant posts in a well-presented manner to attract potential clients. Branded URLs are a great candidate for this type of promotion as they are short, organized and contain the brand name to encourage people to click on them.

The same concept can be applied to email marketing. Email marketing is a tricky business where first you have to establish trust in order for people to recognize you. They have to be confident enough to click on the promotional link you send in the email. This can be achieved by using vanity links.

Verbal sharing

Electronic media such as TV and radio are still the preferred choice of marketers.  Imagine you get air time and the host asks you to describe what you do. Wouldn’t it be nice if you can verbally convey your social channels right there and then?

Many singers, DJ’s, and RJ’s have their social accounts with vanity URLs. This helps them to verbally convey the web address of their official channels. It would be otherwise impossible to say the irregular web address.

The presentation of your brand to the audience should be as frictionless as possible. People are more inclined towards engaging if there is less clutter to what they see. After all, many of the customers would have converted not through your website, but social media.

Effect of Vanity URLs on SEO

When searching for a particular brand on Google, the search results often include the social media channels of that particular brand, coincidence? Not really. By having the vanity URL to your brand on multiple web properties, you should be able to dominate your SERP with your own marketing message.

There’s a common misconception that redirecting a link in this way can hurt your SEO. Vanity URLs are simply used for sharing a clean, tidy and branded link that brings visitors to a less appealing URL. According to several ranking specialists, it seems that using URL shorteners doesn’t lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.

Integrated Link Retargeting and UTM Tools

The great thing about vanity URL’s is that you are able to track their performance. This means acquiring data such as clicks, unique clicks, conversion, etc. This allows you to evaluate the links you share and then tweak them to enhance performance.

The second part of this activity is to add the people who clicked on the vanity URL in a retargeting list. Even if the link was redirecting to a third party website, someone was still interested in it to click on it. This technique has proven to increase top funnel traffic considerably.

Adding UTM parameters to the links you share also helps in tracking, attributing, and accounting for your marketing efforts. Build intelligent UTM parameters and add them to the links you share

Takeaways

Vanity URLs have the multipurpose functionality of not only appearing pleasing to the eye but also creating brand trust. They can be used for social media branding, in email marketing and link tracking. Try using them today in order for your business to keep appearing in the right place at the right time.

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

9 ways Replug could be used

9 Ways Brands can use Replug to ascend their Brand Recognition

Digitization has made Brand Marketing a challenging task. There are numerous tools now which can disseminate and automate your work. But, to settle down on one tool that is qualified to accomplish your tasks, is another enigma.

Brand Marketing is like a big oak tree with many branches denoting the marketing subsidiaries. You need a tool that can address all aspects of your brand’s marketing campaigns.

In this blog, I’ll be talking about the atomic necessities of your brand’s marketing paradigms. I’d like to throw some light on Replug and how you can use it to get the most return from your efforts.

Branded Links

Branded links can increase the average CTR (Click-Through Rate) up to 39% as compared to unbranded links.

Every brand loves to create their unique identity to stand out from the rest. Having your own branded link can help you win an exclusive place in the market.

Replug remarkably creates shortened branded links to solidify your branding and mount your credibility. Branded links give an aesthetic aura to your brand which is more likely to spellbound the customers.

It’s easier to win the viewer’s trust by your authentic branded link.

Branded links are also browser and search engine friendly. A neat branded link is most likely to get ranked by the search engine as opposed to a meaningless URL.

All the popular brands have their own branded links that look very elegant. Have a look at them yourself.

  1. Red Bull uses its slogan “Red Bull gives you wings” in their branded URL. ‘win.gs’ keeps their marketing campaign consistent across all the channels.Redbull Branded Link
  2. Pepsi incorporates its brand name in their branded URL link. This link affirms the identity of Pepsi’s original website.
    pepsi branded link

With Replug, you can easily create your own branded link by adding your brand’s custom domain.

Branded Links in Replug

Email Marketing

Email Marketing is the easiest and cheapest channel to reach out to your potential customers, subscribers, and your loyal customers. No matter how many communication channels have evolved, none beats the email. 

Up until today, almost 48% of the world’s population already has an email account. Imagine the growth of your brand if you effectively exploit the email users around the world.

Email Acquisition-Replug

Replug can strengthen your email marketing campaigns and widen your email outreach. Brands can customize their call-to-actions to target a specific group of people and get them to sign up.

Replug has recently announced its Integration with third-party Email Service Providers.

You can now integrate your Replug account with your favorite ESPs. Check out Replug’s Latest Integrations to help grow your email list: Episode#1, 2, and 3.

Replug tracks the best leads for you and strengthen your third-party email lists.

Call-To-Actions Ads

Replug has the capability to attract domain-focused people by striking them with the relevant call to action ads. These call to action ads can take the best leads and escalate the consumer outreach.

Nathan Gotch of The Gotch SEO company narrates that his company’s revenue propelled from a goose egg to 161% in 6 months. One of the key strategies that won him such an exceptional upshot was using call-to-actions; making the customer experience more fluid and seamless.

Use Replug to create call-to-action ads for attracting the audience for your websites, tracking email leads and whatnot.

Replug lets you concretize your creativity and gives you a variety of options to create the best call to actions. You can choose the theme of your call to action from the options enabled at the time of creation.

For example, you can create a CTA ad to show up right when the visitor intends to leave, or create a pop-up, a banner, or more.

Create extremely captivating CTA ads using Replug and expand the realm of your brand.

Manage Multiple Brands

No matter if you are a small company with a developing business or a giant company maintaining numerous brands, you can trust Replug with every marketing requirement for each of your brands.

Replug provides you with the basic, pro, and agency plans where you can organize 1, 5, and 10 brands; respectively.

Depending on the plan you choose, the least amount of campaigns you can handle is 5.

Replug also incorporates team management by allowing the team members to define their roles and accomplish their tasks.

Replug offers

Retargeting Ads

Retargeting ads are the most powerful tool for businesses to acquire a targeted custom audience. The goal for marketers today is not to bring the audience to the top of the sales funnel but to take them down towards the end.

Watchfinder, an industry that specializes in luxury watches, noticed a 1300% increase in ROI on their ad spend. They did it by retargeting 20 groups of people who showed their intent of purchase.

Many platforms have enabled a retargeting pixel to accelerate focused-driven traffic towards your website. All you have to do is embed the retargeting pixel in your website’s code and the pixel will hunt down your potential audience for you. Facebook, Instagram, and Twitter allow marketers to retarget their platform-users.

Replug assists your campaigns by allowing you to add the retargeting pixels from different platforms like Facebook, Twitter, LinkedIn, Google, Quora; and build up your CTA ads to turn the window shoppers into actual buyers. Read more about utilizing retargeting pixels in Replug.

Retargeting in Replug

Link Shortening

Replug’s link shortener is a great tool to optimize the links you share in your social media posts. Shortened links are easier to remember and have an incredibly higher click-through rate. Links that are concise and resonate with your brand’s consistency are considered to be elegant and artful.

Often times the pages we try to access have gibberish text in the URLs. That gibberish is understood and remembered only by the browsers, not by the humans.

Imagine how cumbersome it would be if you had to share such URLs in your posts to redirect your audience. For instance, Twitter only allows 140 characters in a single post. Shortened links come in handy when you wish to share your opinion along with the source link.

Hence the declaration states that short links promote social media sharing.

Shortened links in Replug

The importance of shortened links doesn’t end here. Short Links are also vital for tracking the activities of the end-users.

Replug’s shortened links come with a facility of tracking those links and analyzing the viewers’ perception towards it. Businesses scout the usefulness of their links and sculpt their strategies accordingly.

Custom Widgets

A widget is a piece of code that defines a protocol of conduct. You add a custom widget on your website when you wish to integrate a functionality of a plugin or any third party to your product.

For example, if you own a website, you may wish to integrate a chatbot. It’s not a wise choice to build a chatbot of your own from scratch when you can avail third-party plugins.

So work smart, and collaborate with the third parties that provide fully functional features.

Leverage your Replug campaigns by plugging in the custom widgets you desire; to enrich your production.

Custom Widgets- Replug

Replug provides you tremendous opportunities to dignify your campaigns. You could use opt-in forms by teaming up with tools like Optinmonster, Sumo, Poptin, Convertful, or your own custom lead forms.

optin- Replug

It doesn’t restrict you just to the opt-ins, there are numerous other options like chat widgets (Intercom, Drift etc.), video embeds (YouTube, Vimeo, Vooplayer, Wistia etc.), Quizzes (BrandQuiz, SurveyMonkey, Outgrow etc.) or any other possible widget you can use for a website.

Detailed Analytics

Feedback and recognition are of paramount importance for us all. I am sure you agree with this statement.

Likewise, Replug provides an evaluation for the efforts you put in for your branding campaigns. Examine the factual outcome from your campaigns and measure the return on your investment.

Replug Analytics

Replug creates an Analytics inventory for you to monitor and control everything about your campaigns.

Gather an accurate analytical display of your brand’s current situation in the Analytics section of your account.

You can view the number of clicks you received for a particular link, view the conversion rate statistics and graphical demonstration of your individual brand, campaign, or links’ performance.

Replug Analytics will give you a better sense of interpreting the strategies you create. Everything will fall in a perfect circle if you are able to polish your strengths and diagnose your weak links. Replug intuitively makes you optimize your links and enhance user engagement by identifying the forthright statistics.

This will help you a lot with re-prioritizing your time, money, and other resources; and channelize your investments.

Chrome Extension

Replug’s Google Chrome extension is a real timesaver for your brand management. Instead of taking a long route, you can take a shorter detour and create a branded shortened link by adding the chrome extension.

Simply visit the URL which you wish to optimize, and click on the extension. Replug will automatically read the URL of the website and grate out the optimized link. Read more about Replug’s Chrome Extension and how to use it here.

Replug's Chrome Extension

Conclusion

Replug is built on a foundation to facilitate brand marketers to get the most return from their efforts. To earn a respectable status in the saturated industry, it is fundamental for a brand to have their own unique voice. Replug gives you that voice by making your campaigns flawless and fully effective.

Create branded shortened links for your brands to maintain consistency throughout your social crusade. Branded links add to the credibility of a brand and are more elegant to look at.

Replug lets you retarget your customers with or without your branded call to action ads. Call-to-action ads are very important to broadcast your offers to the public and gather an audience instantly.

Knowing the importance of email marketing, Replug has recently announced a collaboration with many third-party Email Service Providers. You can integrate these third-party ESPs with your Replug account and populate your lists with subscribers that are interested in your products.

Accessorize your websites with features that add to your customer experience. Replug provides you with an option to add custom widgets to your websites.

All your efforts could go in vain if you can’t monitor the results of your efforts. In Replug, you can analyze all your campaigns and prioritize your tasks accordingly.

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Brand Awareness - replug

What is Brand Awareness? 9 Trending techniques to expand your Businesses via Social Media

Whenever you get flaky lips, you go to the market to buy a chapstick. Have you noticed that chapstick is a brand name for a lip balm product made by Pfizer? How did people start using the word ‘Chapstick’ instead of ‘lip balm’ then? That is called brand awareness.

Brand Awareness is the familiarity of the consumers with a brand to such an extent that the brand name becomes the Household name. Every brand owner dreams of their brand name becoming a real word; this concept is called proprietary eponym.

Brand awareness cannot be achieved merely by creating a brand and with conventional marketing techniques; one has to keep on growing higher and building deeper roots with their followers.

Brand Awareness - Replug

It is quite a challenge to gain a never-ending attention to a brand from its audience. A brand created on the foundation of a well-thought-out vision can easily expedite a sentimental value amongst the public.

We have gathered some of the best practices for you to expand your brand.

Pick your platform

The monumental growth of social web is the result of increasing social networks every day.  The basic intent of each platform is to tear down the geographical distances between people and to maximize communication between them. People use social media for multiple purposes like sharing their opinions, brand monitoring, entertainment, media sharing, political activity, news reporting, education, collaboration and spreading information etc. Nevertheless; each social platform provides a unique service.

For example; Instagram is for sharing photos telling your everyday activity, Twitter is to connect people with similar interests who can share in-the-moment updates; Pinterest is to allow users to visually share and discover new interests by creating new Boards and sharing ideas among the followers.

Social Media Platforms - RePlug

With that being said; it is very necessary for you to pick a platform to run your campaign.

The backbone of marketing is to target the right audience. So, it is necessary to pick the right platform to advertise your business. By doing so, you will be able to drive back the maximum traffic of those users who are actually interested in your offer and are most likely to buy your products/ services.  

For instance; if you have a clothing business, you might need to focus on your Facebook, Instagram and YouTube campaigns. Know where your audiences reside and save your energies to target them as your potential customers. If you don’t know the suitable networks for your business, the best way is to start analyzing your incoming referral traffic.

Market your uniqueness

The community of social web comprises of humans interacting with each other; selling or acquiring services from others. It is an inbuilt necessity for humans to find an emotional value in the things they use or the people they talk to. We are attracted to charismatic personalities, kindness, authenticity, and most importantly uniqueness. A unique trait of a thing or a person makes them stand out from the rest of the crowd.

Uniqueness - Replug

 

This trait can easily be exploited for marketing your businesses. Uniqueness could be attained in the form of an eye-catching tagline, highlighting a key feature of your product that no one else provides or giving your brand a fun identity.

So, create your brand voice by applying this strategy and again find the target audience which could easily get influenced by the flavor you have added to your marketing strategy.

Remarketing or Retargeting

You must have experienced visiting a website and later on getting similar ads throughout your social media browsing. Some may call it magic but we call it remarketing.

Remarketing also goes by the name of Retargeting, is capturing the attention of those users who came to your website and left. This strategy is applied by placing a cookie in the viewer’s web browser when they visit your website for the first time. So, while they are browsing you can track their browsing activity and which social platforms they use the most. That way, you can serve them with your ads on the platforms they use and drive back the lost traffic.

Retargeting - Replug

Remarketing saves a lot of time and energy as it only targets those people who have already shown interest in your product. If done smartly, remarketing can turn window-shoppers into actual buyers.

Social platforms like Google display Network, popular blogging websites, Quora, YouTube, Facebook, LinkedIn and many more; allow you to run ads. You have to come up with a specific ad strategy to reclaim maximum traffic. Analyze the exact needs of the user by shrinking the horizons of possibilities.

For example, when a user visited your blog, it is important to figure out what product or service did the user showed interest in, how much time did the user spend on your blog, what is the intent of the user. Understanding the user’s need will help you qualify them by serving the ads which would hit them at the right spot.

Consumer Attraction -  Replug

In another example, if a user came to our blog and viewed the product, we’ll focus on the specific feature he/she viewed and float related ads in their network.

Retargeting is observed to be one of the most popular marketing strategies because of its distinctive approach.

Replug makes marketing very easy for its users. It lets you create a social media campaign for platforms like Facebook, Twitter, Youtube or your custom platform; by creating a very simple retargeting script. All you have to do is add a retargeting pixel ID in your campaign and it does the rest of the job for you.

Biddyco is a social advertising company which claims to have achieved 1,284% ROI in just 7 days, by retargeting. Check out their Kick in the Pants Technique and how they used this strategy to get rewarding leads. A step by step demonstration is explained in this article to help you start from the beginning.

Guest Posting

Guest posting/blogging is an amazing way of reaching out towards the public. Guest posting is an exchange process of writing or posting your articles on someone else’s website or blog, someone who has a significant amount of followers. Likewise; you allow them to publish their content on your own blog.

Guest Posting - Replug

This association helps to build strong relationships among the bloggers. Providing others with quality content also helps improve your name and credibility. In addition to it, guest posting is proven to be great for search engine optimization as well. When you’re the host blogger and you’re publishing someone else’s blog article, you’ll use a link to their article somewhere in your blog. And we know how search engine friendly these links are.

Buffer, a social media scheduling app, managed to grow its customer base from zero to 100k customers, all in 9 months. The Co-founder Leo Widrich shares his secret that he started off by approximately 150 guest posts… Sounds like a small number but it isn’t.

Later on, with experience and growing success, he wrote blogs on bigger networks which got them bigger traffic.

Tom Hunt, a TEDx speaker and founder of Virtual Valley, has written a very helpful post about guest blogging in which he shares 42 experiences and 42 lessons he learned from those.

Neil Patel, a New York Times bestselling author, has shared some statistics about guest blogging which you might want to check out.

Do the math for your own business, and start guest blogging right now.

Infographics and Gifographics

Visual Content - Replug

According to the Social Science Research Network, 65% of us are visual learners. It is a common observation that visual information is more likely to be ingrained and remembered among the viewers rather than textual information. In fact, if you want to grab viewers’ attention towards an extensive blog post that you’ve written, it is better to take an aid from colorful infographic images.

The best thing about an infographic is that it is equally informative but comprehensive, and also it is good to look at after reading some text-heavy information. Metaphorically speaking and stressing upon the value of infographic, the comparison is the same as a word document vs a PowerPoint presentation.

On social media platforms, Infographics are likely to be shared 40x more than other types of content. Imagine how far the name of your company could go if you share your infographics regularly.

Like Infographics, a new term Gifographics (also known as InfoGIFs) has been introduced by Neil Patel. Gifographics is a combination of two words GIF and Graphic-Visual Content. In other words, gifographic is an animated infographic. The reason for the creation of this terminology is to increase viewer’s engagement towards your content and make learning more fun.

A very sophisticated and interactive infographic was created for the New York Times to group the characters of ‘Game of Thrones’ in a graph of Good, Evil, Ugly, Beautiful. Check it out and get inspired by it.

‘Ceros’ lets you create fun infographic and gifographics for your businesses. Scroll through the following blog to check out their story of ‘Marketing Evolution’



Promotional Sales and giveaways

Who doesn’t love seasonal sales, free stuff, gift cards, and whatnot? People are charmed by such freebies and they themselves market your product by word of mouth (WOM) or via social media platforms. Unknowingly, the user feels more special about your product when they get good results in lesser prices and they prefer your products over your competitor’s.

Promotional Sales - Replug

The most recent trend ‘Like, tag, share’; has been adopted by most of the small-scale online businesses to get famous among their users. Such contests require users to advertise the brand’s name and as a prize, they get free stuff or gift cards.

These contests could also be carried out with the help of CTAs. CTAs don’t have to necessarily be a rectangular pop up with contrastive colors, they could be anything that the user sees and feels the need to view your ad. In short, you have to give them an offer they can’t refuse. These kinds of CTAs create a sense of urgency among the audience and drives them to participate… a win-win situation for both the parties.

Bitly shares the do’s and don’ts of giveaway marketing in a blog shared by femtrepreneur.co

Campaign Consistency

You must be familiar with Marketing rule of 7. Back in 1930, studio bosses of film industry noticed that its users needed to be nudged by advertisement several times to buy their movies. Today, the number has been generalized to seven; a user needs to see your advertisement at least seven times before signing business with you. If you’re consistent enough with your marketing campaign and create compelling ads; you may end up on-boarding many clients with you.

A business ought to run different campaigns on different social media platforms; nevertheless, all their content should be consistent. If you have a theme for your business, use that in your advertisement.

For example, use the same logo of your company in every advert campaign, use the same colors as that of your website theme, use the same style that you’ve set for your business. That helps the viewers recall and remember your brand name.

Create a catchy slogan for the services your company provides and use it for spreading the word. Slogan campaigning has been the most famous strategy used by many companies. Slogan becomes an identity for your company and it is a fun way of engaging your customers.

You just have to be creative. Remember, sky is the limit.

Referral

Your strategy should also be to engage your loyal customers. Referral programs help you increase brand awareness and your customer base. The basic idea is to provide a benefit to a customer if he/she refers your brand to their friends or family. It helps your customers gaining a benefit from you as well as it helps you in achieving long-lasting customers.

Referral - Replug

A study made by Social Media Software firm Lithium reveals that 92% of the people trust referrals from their friends and family rather than a random advertisement.

So, you need your customers to create hype by talking about your brand in their social circle. This can be done by several referral programs in which you offer a discount or a free service. This helps people know about your brand without you actively selling your product or showing them in-your-face ads which might annoy the public at some point.

Do you want to know how Robinhood‘s referral got 1 million potential users even before their launch? They amplified their followers by creating a competition in which the users could get ahead in the queue by referring more people. That is what got them viral.

Check out this blog to know about it in detail.

Need an even bigger number?

You must be familiar with Dropbox. Everyone uses Dropbox nowadays. Dropbox’s referral program won them around 3 million users in just 15 months.

Dropbox raised their brand awareness exponentially just by using referral marketing. Although, the idea was not entirely their own. They got inspired by PayPal’s refer-a-friend scheme. While Paypal paid its customers with cash, Dropbox provided both the referrer and referee with free storage. Read more about this in an article shared by ReferralCandy Blog.

Following the footsteps of Robinhood. Hotjar also created an ‘early access’ waiting list. Whenever someone tried to access Hotjar, they’d put them last in the line and ask them to refer Hotjar to their family and friends.

The more the merrier, right?

They incentivized this contest by

  • Providing free 6 months access to the users who referred Hotjar to 5 friends.
  • Free T-Shirt giveaway to the top 200 positions.
  • Free lifetime access to top 20 positions.

They got a massive response from their users who wanted to overtake other contestants. Read their complete success story.

Webinar Marketing

Webinar Marketing is also trending among many service providers all across the globe. Webinars are helpful because they let you interact with your audience. You can host a webinar even remotely by arranging video or audio conferences. Many platforms allow you to multicast your webinar i.e. you can communicate with multiple receivers. This lets you save so much of your precious time which could be utilized somewhere else.

Webinar Marketing - Replug

Webinars have proven to be a good medium for building the name of your brand. You could start with free webinars and later on move to the paid version to be entertained by the premium features. These videos could be used in your Video marketing as well; save your videos and upload them on Facebook or YouTube, as videos are more helpful in quick learning and a better understanding of your product.

According to Google trends quick search, the search term ‘Webinars’ has increased steadily from 2004 to this day.

The term webinar is a subtle marketing technique. You shouldn’t be ranting about the amazingness of your products or services, rather you should gain the trust of your audiences by telling something useful and hinting about the values you could add into their lives. You do that by addressing their pain points and answering their questions.

Marketo, an email marketing service, applies this rule in their webinars. Their motto is to create a value of their services throughout the webinar and give them a powerful stance to buy your services.

If your target audience is new to your brand, you could attract them by giving them discounts on each sign-up or sending an e-mail at the end of the webinar.

Webinars help you in creating a  personal bond with your customers by adding a  human touch to your brand.

Inc. shares Russ Ruffino’s story of how his company converted the Webinar attendees into their clients and how it helped them in increasing ROI.  In his article, he has shared some tips and tricks which might come in handy for your webinar to become a success.

Jenna Soard, the founder of YouCanBrand.com, explains that Webinars are the best source for client conversion. Jenna is considered the Webinar Rockstar and you are encouraged to read her success story to get started.

Conclusion

Like oxygen is important to our lungs, marketing is important to our brand. It is not easy to compete in today’s crowded industry… but then there are no shortcuts to success. The marketing gurus suggest to innovatively apply all the standard rules of marketing. Let your audience trust you and make them feel that you care. Adopt the newest ways of engaging with your clients and remember; change is inevitable. Never stop growing!

We’d love to hear from you. Share your experiences if your business has benefited from these marketing strategies.

Enlighten us in the comment section below.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.