7 Ways to Use Optimized Video to Increase Conversions Rate

7 Ways to Use Optimized Video to Increase Conversions Rate

Everybody agrees – the traditional form of advertising your product or company is no longer essential as they used to be to increase conversion.

Why?

Because the advanced technology and the availability of the internet make things evolve the way they were. Without any doubt, we all can see the significance of video marketing these days. Every day marketers target the audience through sponsor ads on Facebook, Linkedin, Tiktok, and other social media platforms.

Brands create a compelling video with the quality images in order to demonstrate their product and drag the targeted audience’s attention. You must hear before: Video marketing is the FUTURE.

So, yes.  Your future has already arrived.

Keep in mind, the marketers, who are trying hard to make a successful step in the digital marketing career, and generate quality traffic, should have enough knowledge about video marketing like how to create videos, what content they need to illustrate in front of the audience, and why?

Why is Video Marketing so effective?

Video marketing is one of the versatile approaches to imitate your product or services in an engaging format that customers can’t resist looking at your brand.

It helps marketers to add visual content and gives a visual understanding of the product you have and built an opportunity to establish a warm connection with the audience.

No wonder,  99% of marketers are enthusiastic to drive smoothly with the video marketing strategies in 2020, and on the other side, 95% of marketers are willing to spend more dollars on video marketing strategies to sustain their profits.

replug stats

Types of videos

There are multiple types of video, but the thing you have to keep in your mind before filming the video is:

1. What is your purpose?

2. What are you trying to show the audience in that video?

Video tends to capture the audience’s attention to your brand a bit longer than any other medium. Customers certainly enjoy watching videos from their favorite brands on social media channels. It has been estimated that the average person will spend 100 minutes every day watching online videos by 2021.

I’m going to list down all but surely walk you through essentials types of videos that have an impact on your product.

Brand Videos

Customers visited the website just for the sake of improving their lives or find a solution to overcome their problems. They don’t want to see your hight effects images until and unless they find it relevant to their need.

Got it?

So, here Brand video comes to play the role.

A brand video showcases the brand’s mission, vision, goal, product, and service. It demonstrates the purpose of a brand exists, and how it differs from others in the market and what brand can do for you.

Demo Videos

Demo videos are one of the most reliable and dynamic videos to define your product in real-time.  In the video, potential customers take for a product tour, give them all feasible answers to questions, mild unique solutions, and prompt them to make the right purchasing decision.

Expert Interview

Expert interview videos have an influencer impact on the target audience.  Expert is the person who educates the audience, people know him, follow him, and admire his actions.

These kinds of videos not only encourages you to build a rapport with the audience but also assist you to enhance brand authority and share brand values.

Educational Videos

Educational video is another powerful approach to educate the audience. It helps the audience to learn something new or gain more knowledge that assists them to understand your product or service more precisely.

In this article, you can learn  11 types of videos that literally work great on social media.

Now, I’m going to share some tips to increase your conversion with video marketing. You will surely refine your content marketing tactics after reading this blog.

Create Engaging Content

With time, video marketing became a crucial part of digital marketing strategies. Marketers put more effort into creating productive videos for their brands.

Now, the audiences have wised up. They demand quality over quantity.  Creating engaging, fresh, and relevant content in the video creates ways to build a strong connection with the desire audience. So, before creating a video, you should know your objective, then it will be easier to drag the potential audience to your website.

Dr. James McQuivey has measured frames per second and length of the video to conclude that the worth of a 1-minute video is 1.8 million characters. Let’s take an example here.

GoPro is the most reliable and biggest brand on Youtube with 9.34M subscribers. It is an American based digital company making a great video in class action cameras.

GoPro manufacture the camera which entertains the audience in impossible ways. People love to see their terrifying ads as they make their audience lose track of their body movement when seated at the table.

They create unique, entertaining content which makes them believe that it would be appreciable by the audience.

Go pro video screenshot

Add Videos in the Emails

Creating personal relationships with customers is the first step that leads you to have a stronghold on the market. There is evidence that personalized relationships contribute to the lead conversion rate and convert your potential customers to actual customers.

Sounds great?

Video marketing is one of the hot topics nowadays. Marketers are desperately want to add video marketing strategies in their marketing efforts.

Adding video in the email has a dramatic impact on sales and CRO.  Do you know that video email marketing can enhance your email click-through rate by up to 300%?

Embedding eye-catchy video not only assists you to grab the audience’s attention, build curiosity for exploring something different but also improve the lead conversion rate. It has been estimated that an initial email with a video receives a CTR increase of 96%.

So, embedding video in an email you have to keep in bear these things:

  • Segment the email targeting list
  • Add video first
  • The video should be goal-oriented
  • Build trust and authenticity

Add a prominent CTA

Hence, you created an appealing video and embedded it in an email.

Now, what next?

At this point, you have to add CTA, which is the most significant factor for boosting conversion towards your product or brand. CTA performs like adding lively color to your hard work while creating the video.  Forthwith, you need a definite and engaging CTA that influences the audience to take a particular action.

The ideal approach of adding CTA, when someone watched the video, you can overlay the image instantly before he/she switches to another tab.

The CTA should show the urgency to the audience that can’t resist them to take action. It can depend on anything like a free trial, sign up, or the information about your product. I’m going to walk you through an exceptional example of CTA.

Prezi:

Prezi is a web-based tool that allows you to create attractive presentations.  It’s a kind of Microsoft PowerPoint. With the advanced feature, it pulls the audience and creates a positive image in the market.

They added two CTAs:

1. Give Prezi a try

2. Get started

It created a unique landing page that demonstrates the potential audience about the product and what they offer to them.

Prezi screenshot

You can move the reader smartly through the sales funnel by adding CTAs. In this guideline, you can determine how CTA helps to improve your website.

Power of Video Testimonials

A video testimonial is an absolute best approach for marketers to succeed the way they want in the market. Creating testimonial videos is a mild strategy to get extraordinarily result. How is it possible?

To focus on the Target Audience.

No doubt, we can’t satisfy the whole world, but what we can do is to segment the audience according to the product. Now the marketers would know what they need to do to turn things around? Got it?

As reported by a study, customer testimonials can assist to generate 62% revenue per site visit, 92% of customers have a glance at testimonials for sake of purchasing decisions, and  70% of customers trust in the particular brand after watching positive testimonials video.

replug stats conversion rate

On the other hand, it is the best way to illustrate all your product features, objectives, many more through someone else, and improve your CRO. It is so pleasant for the brands to receive positive testimonials from their actual clients.

People certainly believe others who say nice words for your company because customers definitely care what others said before making any purchase decision.

Here we take a perfect example. Watch it yourself and let me know how this video testimonial worked.

Video Retargeting

There is the chance that the user viewed your product video, and left your website without reacting to your CTA. Thus, no need to worry. Most of the customers don’t take instant action against anything. They take time and make a buying decision.

Here, you can play your role by retargeting them with something different that you think might be attractive to the visitors’ attention. We have talked about the importance of video marketing and can’t deny it.

For marketers, video re-targeting is an engaging way to reconnect with your potential customer and prompt them to purchase your product. At this stage, there is a one-point that marketers need to do is to identify the visitors and answers to these questions.

  • Who they are?
  • What are they looking for?
  • What kind of devices are they using?
  • How much time did they spend watching videos?

It is the righteous thing to connect with your potential customers again.  According to research, 3. billion users use social media channels all over the world. These channels include Facebook, Instagram, Twitter, and Linkedin.  Marketers can retarget their visitors these social channels as well.

Think outside of the box

I’m sure you all have heard this: Think outside of the box? But have you ever wonder what that supposed to mean?

It utterly means ‘Think creatively’.

Let say: If marketers follow the same strategies all over again to increase CRO, then there would be no possibility to create something distinctive.

You should think in one or two ways about how you can give the painkiller to your potential customers’  pain pulses, and which fits them best is your real success.

So, when you think out of the box, then prioritize everything that is needed to lead more conversion and pull out all the energy to accomplish it.

So don’t limit yourself. Try to do a new thing, consider the various point of views which will encourage you to keep growing, more creative to problem-solving, adaptable, and stand out in the market with your creative ideas.

Here is a magnificent example of Michael Bahr for you.

Get the Right SEO

Every strategy has it’s own value in the digital era. Implementing various strategies give you a result that shows you how it works for you.

To enhance video marketing to boost CRO then, optimizing SEO is another vital factor.  SEO means Search engine optimization. It advises you to inflate the quantity and quality of traffic for your website.

In other words, we can say its a google’s approach to determining which site deserves to stay on the top of the search engine.

So, google can’t read the video, all you have to do is add captions, description, and tags to the videos. It helps google to interpret the video content accuracy. You also need to select the right social media channels at the right time for the right customers.

SEO is not only about searching your favorite content, in fact, it also encouraged marketers to improve UX experience, social promotion of your website, and usability of the website.

Here is a fascinating statistics that aid you to classify the importance of SEO, how many people search for content, and the devices they use.

April 2020 hootsuite stats

Final Thought

Video marketing is an ideal strategy to increase conversion to your website.

By addressing your target audience in the market and build an empathy relationship with them take you one step forward to success.

Creating engaging content and embedded in your email is a cost-effective approach to building brand awareness.

SEO is everything. It benefits you to present your video content in front of a huge ocean of audience in a way that people feel this is something we are hunting for.

I’m sure, you have got a crystal clear understanding of these strategies and how video marketing will help you to optimize your website conversions.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

5 Ways to Write Content that Leads to Engagement

5 Ways to Write Content that Leads to Engagement

The content you create for your audience can take potential customers on two paths. One is that they get bored after a sentence or two i.e your content engagement needs improvement, and feel indifferent about your brand. The second one is that they find your content engaging, start an interaction, and get a desire to find out more information about your services. 

Every brand hopes that its target audience takes the second path, but the hard truth is that their direction depends on your content. If you know how to write content that engages the readers, you’ll be able to generate more leads, grow brand awareness, and most importantly increase your sales.

The power of engaging content isn’t a myth, it’s a proven fact. Research has shown that 70% of customers feel closer to business after engagement with content. Once you establish a closer connection, you can steer their actions in the direction that you want. 

So, are you ready to write some amazing content that will lead to engagement? Here are the tips you must know before you start. 

1. Come up with Impactful Headlines

Did you know that 80% of people will read the headline and only 20% of them will continue reading the rest of the content? Without an attention-grabbing headline, your content won’t even get a chance to engage readers.

All the best headlines have the following qualities:

  • Connects with thoughts that readers have boiling in their minds (problems, questions, and curiosities)
  • Credible with clear indications what the reader is about to read
  • Contains keywords
  • Compels the reader to find out more

In order for the headline to do its part, you first have to do yours. Don’t use the first headline that pops in your head. Take your time and think about different possibilities. Moreover, write down those possibilities. Come up with at least 5 options.

Having several different headlines in front of you puts you in the readers’ shoes. Imagine that you have just encountered those headlines, on which one would you click?

Evoke user’s interest by appealing to their personal needs. For example:

Digital trends

Image Source 

This headline consists of a few components that urge the reader to click on it. “Top” insinuates that you’ll get the best advice. “Trends” are essential for staying up to date in the business world. Lastly, “can’t afford to miss” plants the idea that the reader can monetarily benefit from reading this post. All these keywords lead the user to instantly click on the post to get more scoop. 

Keep in mind that click baits aren’t quality titles. If you want your content to lead to engagement, luring the readers in with ambiguous headlines isn’t the best idea. You might get that first click, but you probably won’t get the desired reaction afterward. 

2. Tell Stories

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Brand stories or stories related to your niche combine two very important things: evoking consumers’ emotions and your brand.

There’s nothing that gets people going more than stirring up their emotions. Emotions are the ones that force them to interact as they feel closer to you and your company.

Some of the stories you can tell can be about:

  • the passion that made you start the company
  • your employees who are giving their best to push this company forward
  • examples of incredible people in your niche
  • your challenging beginnings

Who doesn’t remember that Jeff Bezos founded Amazon in a rented garage?

amazon

Image Source

These kinds of stories inspire people to be doers, not just observers. And doers are the type of people who are more likely to take the action you want.  

A useful trick to make your stories even more engaging is to tell an anecdote in the introduction. This will draw the readers into the story in a heartbeat.

Use visuals to make your stories pop. Images or videos that support attentively written stories will completely hypnotize the readers. 

3. Put Your Experience to Use

Whatever your occupation is, you are in that business because you’re an expert in that field. With so many content options online, it’s getting hard for people to find high-quality and credible content. You can be the one who can provide them with that.

Use your expertise to create useful and helpful content. Writing about what you know best will make your writing much better. 

Rewrite your content and back up this type of content with infographics and statistics that prove your point.

For example:

replug blog

 Image Source

Mix research with your personal experience and you’ll be able to deliver extremely valuable content. 

Take Neil Patel for example. His marketing blog generates over 3 million visitors per month because he uses his knowledge and experience in digital marketing to write enticing content.

When you provide your target audience with tips that actually work, the feedback is imminent. 

Think of it like this. Imagine that bunch of people is standing on a cliff. They are dared to jump off the cliff into the water. Of course, no one wants to go first, but when the first person jumps and tells the others that the feeling is amazing, the others will follow.

Show the audience that you are that brave person who had jumped off the cliff first and share your findings. Be an example of how they can conquer certain situations, and they will be encouraged to follow that example and tell you their experience. 

4. Use Highly-Engaging Content Formats

Wrap your well-written content in an engaging content format, and you’ll be one step closer to boosting their engagement.

Aside from the must-have content format like website content or informative posts, try to include in your content arrangements highly-engaging content.

According to research, the content that consumers’ find most interactive in the browsing phase are:

  • Contests
  • Quizzes
  • Assessments

stats

Image Source

Explore these possibilities and try to include them in your content marketing strategy. If you’re wondering what makes these content formats so engaging let us clear your doubts. The key is that they ask the audience for their opinion. 

Whether they need to share some information about themselves or express their thoughts on some subject, these types of content invite users to participate. It’s like your content is saying “I want to know what you think/how you feel.”

If you are willing to reach an even higher level of engagement, you can create your own app. That isn’t as complex as it sounds since now you have services like AppsGeyser where you can create your free app without coding. 

For example, if you have a plant nursery business, you can make an app that will give more information on the plants that customers purchased and notify them when they need to water those plants.  

Aside from using engaging content formats, enhance their power by writing great questions/statements that will encourage the audience to be a part of it. You might consider finding good writing websites to help you out with this. Especially if you want to make your own app. You’ll need some incredible content to go along with it. 

5. Aim for Longer Content

Of course, you shouldn’t write a 1,000-word Facebook post, but when it comes to blog posts, newsletters, or similar types of content that allow in-depth reading, don’t shy away from lengthy posts.

Longer posts tend to get more shares, and they are linked more often. Simply put, the audience finds them more engaging.

You might think that this makes no sense in this busy, time-lacking society. However, posts that are longer than 1,000 offer more information on the topic and therefore, are more valuable to the reader.

If you pay attention, you’ll notice that some of the most popular websites post longer posts (Unbounce, Crazy Egg’s blog, Quick Sprout, etc.).

The foundation of writing engaging, lengthy posts is to include relevant information only. Reaching that word count won’t mean a thing if you beat around the bush just to prolong the content. Be specific and share relevant insight throughout the content.

What can help you reach that desired over 1,000-word content length is using examples. Present some case studies, people’s experiences, success stories, and similar. 

This type of additions will make your content more engaging, prove your point, and give you that extra word count.

Bonus tip: Whenever you write lengthy content, add a few visuals. People need to rest their eyes from all that text. Ultimately, we are visual beings, and a contributing image (or two) will keep your readers stick to the end and help in content engagement.

Final Thoughts

Before we say our goodbyes, there is one more essential tip that we must share. Yes, the point of these tips is to help you get a better idea of how you can write engaging content. However, there is one crucial element that solely you can deliver – originality.

Intertwine these writing tips with your authentic ideas, and that’s how you’ll hit the audience’s sweet spot. Show your readers that you are one of a kind and you’ll have their attention. Let your creativity loose and don’t forget to have fun along the way. 

Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

6 Mild Conversion Rate Optimization Strategy in 2020

TODAY, in this pandemic situation, marketing teams are more focused to determine the conversion strategies that help to generate more quality leads.

Before executing new hacks, keep in mind that Conversion is something more important than sales. So try to gain more traffic rather than pitching your product.

Conversion Rate Optimization (CRO) is the most compelling techniques that marketers frequently use to grow their business smartly, and that is:

“To convert the website into a  lead and then into your paying customers.”

We all know marketing trends and customers’ priorities change with time.  To stay at the top in the market, we have to keep strategies updated.

Conversion is the most effective and easiest way to pull the attention of your potentials audience and make more money.

In this guideline, I’m going to explain to you the essentials of CRO, strategies, and why the business should concentrate on enhancing the conversion rate that gets results.

Here’s exactly what you’ll learn. Let’s dig into the meat of the matter.

What are the Conversion rate and Conversion rate optimization?

Conversion rate: It is a ratio of visitors to your website, who performed specific actions. It might be a sign up for a free trial or purchase your product.

Conversion rate optimization: This is the process of enhancing your marketing strategies to generate a lead, convince customers to take decisive action, and improve your existing sales funnel.

Do you know how to Calculate the Conversion rate optimization?

I’m sure you do know, but for those who don’t know, then here you go.

The equation is quite simple and easy to consider. let’s take an example here for your better understanding.

You have 20,000 visitors for your website and 5000 visitors show some sort of interest and bought your product. So according to the equation, you have received a 2% conversation.

All set?

Moving forward.

Why conversion is more important than sales and how is it beneficial for the e-commerce business?

Conversion is the mildest and cheapest way to raise your profit and get your customer close to making sales. It makes your life much more accessible than ever by examining which part of your business is expanding, audience behavioral tendencies, and the gaps you may improve to win more essence lead and understand market success.

A study conducted,  74% of companies give more priority to convert leads into customers.

Conversion rate is a cost-effective technique that gives you an essence conversion outcome way you want in a limited budget. In short, it assists you to save your MONEY.

Conversion helps you to optimize your website, so whenever the customer visits your website, he find a reason to stay here and can’t resist filling the call to action.

Use visual content to explain your product 

If I talk about myself, then I would love to watch a video rather than reading a blog to understand anything.

Have you ever notice that when you read a full article on anything and all of sudden you wondered what did you just read?

Why is it so?

Because your brain can process visuals much faster than text can. Approximately 90% of your overall brain information is visual. People love to share videos with others on social media.

Video marketing is not a cup of tea, it is hard, but if you have a hold on it, then you have won the half battle. You can easily convert your lead into your loyal customer.

It has proved that  85% of all internet users watched video content monthly on any of their devices.

Visual content has the power to pull the audience to itself.  Brands are not only considering visual content as an essential part of digital marketing but also an efficient approach to give your brand a voice.

Visual content creates a route for marketers to cross smoothly and slightly. Now, brands make things more interesting by creating a video that explains their product in a more effective way. Adding video content on the landing page helps you to boost your conversion rate by almost 80%.

visual content

Identify a problem in simplifying design elements to hook users

If you genuinely want to lead your business to the audience, then you should simplify your landing page.

Before starting, it’s crucial to know who you want to drag and why?

Don’t fly blind.

For building brand appearance in front of the audience, you should design your landing page in constructive and descriptive manners that can attract the right people.  To connect with the target lead you are required to demonstrate their problem and how you can help them to overcome it.

The things you have to keep in bear while designing the website to get more conversion is:

  1. Be consistent
  2. Creating compelling CTA
  3. Offers should be clear
  4. Essentials information is placed on the top
  5. Contact details
  6. Testimonial / Customers Feedback

Here, we take Replug as an example.

Replug creates an easy and delicate landing page with visual content to cope with the potential audience. Customers easily understand what they have for them and how it works.

This guideline helps you understand how can web read help you to make conversion rate optimization decisions.

Streamline your message

The next approach is to streamline your message and what does it mean?

The message about your product and brand. It should be concise, simple, easy to digest and exclude all the information that you think doesn’t work for you.

Every message is not much distinct from one another its all about how you add purpose and deliver to the audience. Creating compelling messages creates the curiosity that connects the brand and the visitor.

You have to build a feeling that encourages the audience to say that: ‘This company gets me’.

In order to deliver your message to the right audience, you must have segmented the audience and speak in a way that connects you with them. To get straight on point give the potential to boost the conversion rate and establish warm leads to your website.

So, here I’d like to give you an example of ContentStudio.

ContentStudio is one of the best social media management tools. It helps with content discovery, curation, publishing, automation, and Analytics for ALL social and blog networks, just a one-stop-shop for any brand.

ContentStudio landing pages clearly pitching their products and make things crystal clear for their visitors. They also illustrate the importance of the product in the heading, and what they have for their audiences. ContentStudio provided enough information about the product with the social proof, and it features, to covert then into paying customers.

 

ContentStudio

Should be goal focused 

Another essential approach to convert high traffic to your website is ‘Goal-oriented’.

You must know what is your goal?

What do you want to show your audience on your landing page to lead more conversion?

To answers these questions, you need to segment the audience and target them with your product. While targeting the audience, your focus should be getting visitors to take one specific action.

Marketers have to do fascinating magic to make them stay on your website for a little longer and take a particular action. It takes a sec for the visitor to find out where your landing page is misleading. Does it valuable, relevant, consistent, or not?

Defining goals gives you a clear path to move, reach the desired audience, prompt them to fill the CTA, and raise the conversion rate.

We are going to take MyTutor as an example here.

MyTutor is an online marketplace that helps parents and students to connect with intelligent and engaging tutors. They provide an online lesson and also allow parents to choose their favorite tutor to teach their child at home.

MyTutor has created an effective campaign that targets those students who couldn’t achieve good grades and support them to get the right track at the right time.

Convince Users With Social Proof to Improve Conversion Rates

Whenever I want to buy something online I’d prefer to have a look at other feedback or recommendation. After that, I get convinced and willing to spend some money on the product. So it proved that social proof aids you to earn the trust of your visitors.

Trust is everything. It is the people who come to you, visit your website, and helps you to reach their pocket. So marketers have to put themselves in the customer’s shoes to covert them into your paying customers.

Research conducted, 51% of shoppers surveyed say they use Google to research a purchase they plan to make online.

Social proof is a psychological process, where people perceive other actions towards products and assume it as correct behavior.

Social proof is the most accurate approach that marketers use to improve the conversion rate to your website.and according to a study product reviews are 12-times more trusted than product descriptions come from the manufacturer.

Social influencers play an essential part to lead your product in the market happily. They have the power to lean the immense amount of audience, convince them to take action, and encourage them to perceive things the way the influencer wants to improve conversion rate.

This guideline explains marvelous about identifying the right influencers, at the right time and create a marketing campaign that leads to more traffic.

Optimize Your Website Conversion Funnel

The last and foremost important strategy is to optimize your conversion funnel. Customers are the most energetic resource that leads you with your business on the peak. So you have to pay attention to improving your conversion funnels.

Customers do not only encourage you to convert your lead into your paying customers, but they also expand your brand response through word of mouth to others. It certainly works like fuel does to the engine. Optimizing conversion funnels help you to grow more dramatically.

According to the AIDA marketing model, the conversion funnel is based on four major steps.

Awareness:  How do you create brand awareness?

Interest:   Which feature will generate interest for your audience?

Consideration:  How do you create curiosity that strikes a chord with the heart of the audience?

Decision/ Conversion:  What strategy do you need to convert them into your loyal customers?

In that way, you can improve your conversion funnel and capture the attention of your demanding buyers. Before tweaking marketing strategies, you must find out what works for you, and ones that don’t work appropriate, then you can drop it and keep going no matter what.

Final Thought

For those who are a newbie in the digital marketing world, it seems as hard to achieve, but it is not. All you need to do is to apply these strategies and try valuable tools to optimize your marketing efforts.

Compare to other digital tactics, conversion optimization is the most prominent, accessible way to increase your conversions and sales for your business. It also prevents you from spending thousands of dollars on the PPC and SEO. Periodically seek to tweak your strategy to determine what works for you and what’s not.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Top 9 Lead Generation Tips To Keep Your Sales Funnel Full

Have you ever wondered how you can make leads to your brand or product?

How does it work for you?

These are the most common questions we always get.

65% of businesses take it as their biggest marketing challenge. So how do they overcome these challenges?

Well, I’m working as a Social media manager with the brand name ContentStudio. I have been there for more than 2 years and still working.  There is a lot of new stuff to learn and experienced things in real.

Today I’m going to share my experience with you about what I have learned and wanted to help you to work more smartly and productively in 2020.

Most companies came up with the aim to generate more leads, new customers, and give solutions to customers’ pain points. But they don’t know where to begin.

For that, they need new products, strategies, tactics that help them to reach the target audience and take their brand to the one level up.

In this article, I’ve decided to give you clear lead generation tips that help you to grow your prospects in the sales pipeline. But before getting started, let’s have a quick overview of Lead and Lead Generation.

What is a Lead?

Lead is your potential customers who show you some sort of interest in your brand or product you offered in the market. Now, the next question usually asked is; how do we know the customers are interested in your product or not?

So the answer is: By providing their personal email address, phone number, or any other contact information.

What is Lead Generation?

Lead generation is the whole process to attract the leads to take the first step and convert them into your actual customers.

It seems like a piece of cake but it isn’t.

After identifying your ‘leads’, the next move is to prompt them to visit your website if they haven’t visited yet and signed up for your business.

Most marketers sent follow up confirmation emails, made cold calls,  sent newsletters, etc to make their leads stay. But keep in bear at this point, your job hasn’t done yet. You are required to come up with a variety of strategies for generating leads vigorously.

Should we consider lead generation as an essential strategy to collect leads?

In 2020, lead generation is the most crucial aspect to generate new quality leads for the business. This is something that would be easy for marketers to get hands-on.

Before the digitalization, there was a lack of mindset to create creative marketing strategies. Marketers promote their product with traditional tactics, like advertising the product on the magazine, t.v channels, etc.

Everything has its pros and cons. Nothing is perfect.

Social media channels have an unbelievable hold on our lives.  There is an immense amount of information accessible on the internet. Now, people buy a product after doing extensive research( many marketers use business VPN for fast research).

But on the other hand, competition has been toughed. Many competitors out there keeping the same product targeting the same market. Various ads are running on the social channel and people are trying hard to select the brand they need to give attention to.

No doubt, social channels create ease for the marketers to get to know the audience pain pulses, give them pain killer, and turn them into your loyal customers.

Now, it’s up to you how you convince the target audience to buy a solution, not the product and make things easy for them to digest.

So let’s discuss the lead generating tips.

PPC search advertising

Pay per click is one of the most vital strategies to grow your business. As the name indicates that you have to pay each time when your ads get clicked or the audience redirects to your website.

If you want to show your website or any ads on the top of the google results page, then you have to pay a small fee to a google search engine. PPC helps you to build brand awareness, and promote your product or brand to generate more leads.

Let’s take an example here.

We have searched for the ‘lead generation software‘. Here we see ‘Zapier ads’ having various other options like explore interaction, search app, tips, and advice, etc to give the users familiar click-through options.

The more viewers click on ads to determine their interest in your business and reach your landing page the more money you’ll have to pay to google search engine for.

PPC is a great way that helps to increase your brand visibility to the public.

Retargeting ads

Retargeting ads are the most effective tips to generate more lead. Retarget means how you can remarket your product or brand to those visitors who already visited your website.

It assists you to get more traffic to your website, increase conversion rate and brand recognition. 98% of the audience doesn’t buy a product for the first time. They do a lot of research before purchasing any commodity.

Let me show you how retargeting works:

For retargeting ads, you have to segment the audience first and pitch your product one more time, create CTAs for the right audience, at the right time, and on the right channel.

Link every offer to a dedicated post-click page

Post click page is the other most essential aspect for generating more leads. According to Marketing Sherpa, 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page.

It means when the user clicks on the PPC ad, it takes them to the landing page instead of the dedicating post-page. Navigated links can distract your potential audience’s attention and make your strategy more complicated for them.

We have an example here.

If we look into ‘Know Your Influencers’ ad, then we understand how they simply present various packages they offer to the public. When the user clicks on this ad, it will redirect to dedicate the post-click page.

So keep in mind, when you’re going to create a PPC campaign, you should have one goal. Your ads must be personalized, each element notifies the audience where they will be landed and create a relevant CTAs that convince them to buy your product or try for once.

Create offers for all stages of the buying cycle

No doubt, retargeting is the ideal approach to bring back potential audience towards your landing page, but still, there is the audience out there who won’t convert into your actual customer.

They collect information about your brand and other alternatives at the initiation stage and then make buying decisions.

So you have to create strategies for all the stages of the buying cycle. It could be an ebook, product comparison, or a free trial, etc that help them to examine your brand values and offers.

Go live on Facebook and Instagram

Well, we all know the impact of the video over the past year. People preferred more to watch a video than reading a blog post. Facebook and Instagram create paths for marketers to reach the audience, listen to them, give an answer to their questions to build brand authority.

Live streaming is the most compelling way to engage with the massive audience, educate them, and build brand awareness all across the social channel.  Social media channels are a vital source for you to have a look at your customer’s persona, target them by providing a product that solves their problem, and increases conversion to your website.

It is almost 100m users watch a video every day. Live streaming offers you new opportunities to demonstrate your product, establish a warm relationship, and provide valuable content to your audience. You also make sure that your video has a goal that should be set as SHARP: Specific, Helpful, Achievable, Relevant, and Presumptive.

Zack king is a great example that surely fits here. He has approximately 30 million audiences all around the world. He makes a video that the audience loves and influenced by his creativity.

Engage with industry influencers

Influencers have the power to prompt the public to turn into your loyal customers.

Though it’s in human nature that if we are inspired by someone for some good reason, then we would try to copy them, listen to them, or their suggestions are estimable for us.

Engaging with the influencers is another way to collect data about your niche relevant audience that helps you while retargeting them.  There isn’t a hard and fast rule that you have to engage with the celebrity or any millionaire to promote your product in front of the different eyeballs.

You can build a relationship with the industry influencers who helps you to take your brand one step up and create lead generation. This guideline helps you to identify the right influencers for your brand and receive more ROI and gain traffic.

Repurpose content to reach a wider audience

Content marketing is also another important strategy for lead generation. Creating compelling content not only drive your audience to your website but also helps you to keep your desired audience resonate with your target audience.

But on the other hand, creating highly valuable content is not as easy as you think, it takes time, hard work, and deep research.

So, you have the opportunity to find out the content that you have already produced. You should re-create the fresh content to save your time and enhance your marketing efforts. It also assists you to refine the content for your audience over time.

Let me give you some tips on how you can re-purpose content to reach a wide audience.

  1. You can turn your blog post into the podcast and webinar.
  2. You can add a slideshow, graphics, stats and etc.
  3. You can re-use your content in a video or into an e-book

I would suggest you have a look at ContentStudio’s blog. They have more quality content that helps you in all possible ways to re-create fresh content, streamline your marketing activities, and hold a pace in the market.

Participate in LinkedIn discussions

Linkedin is the most simple and influential social media tool that helps you to build brand awareness and establish relationships with other community members. To generate leads, you have to build your professional brand appearance there.

After that, the Linkedin group is another opportunity for you to introduce your business by communicating with other professionals in the same fields.

The Linkedin group is a center for the professionals having the same interest, looking for niche relevant content, answers, job and etc.

Groups don’t only consist of advertising your brand or product. In fact, it offers you to reach the desired audience with whom you can talk, share your content, experience,  or passions.

If you generously want to boost your brand presence online, then you must have to participate in the group discussion more often. There are certain rules and regulations of the group which you are obliged to follow.

We have an example of Waqar Azeem, who is the Co-Founder at ContentStudio.io.

To generate leads and traffic, you have to build your professional brand presence there and then you are good to go.

You can also use LinkedIn automation tools to make your LinkedIn lead generation process even more effective. With their help, you can send automated message flows to LinkedIn group members where you’ve built your thought leadership.

Offer a quiz or other interactive content

We have talked earlier about re-creating the fresh content form the exiting content. Creating quizzes is also one of the compelling forms of re-purposing the content to attract an audience.

Who doesn’t like a personality quiz? Are you a cheesecake or muffins lover?

Such types of quizzes habitually drag the audience’s attention. People find little time to answers these kinds of quizzes. This is the reason marketers paying attention to creating quizzes for the target audience to promote their brand.

It doesn’t only helps them to lead generation, but also gives extensive information about your audience’s interest, fears, and wants.  Quizzes also offer you to find the loopholes from your competitor strategies, fill them with the cornerstone content, and talk to them in a personalized way to make them happier clients.

Lead quizzes is an online tool that helps in creating engaging quizzes for marketers to capture leads and learn more about the audience. They have created a wonderful and simple quiz for food lovers. Have a look here.

Closing thought

The key element you have to keep in your mind is to “Understand the audience completely.”.  It creates opportunities for you to target them according to their needs and interests.

In short, you have to remember these three peaks.

1. Recreate the existing content in the form of live video, webinar, or podcast.

2. Engage with potential customers, influencers, and participate in the LinkedIn group discussions.

3. Educate the audiences in different stages,  provides various discounts, and retarget them.

You have to come up with some creative strategies that pull the audience to your landing page.  You should try these lead generation tips for your business and let me know how it works for you in the below comment section.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Digital marketing trends - Replug

Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020

Everything you do while creating a novel perspective of your online brand marketing is for the sake of attracting customers towards you and eventually turn them into paying customers. Keep reading to know the Latest Digital Marketing trends in 2020.

Just assume, your brand has launched and is running flatly way you want. You have won half of the game. But…

  1.  What’s next though?
  2. How are you going to convert leads into sales?
  3. What about your click-through rates or pay click rate?

Here Conversion comes to play a role.

Conversion marketing is an approach that helps you to draw the customers’ attention and prompt them to reach in their pockets and pay you.

So keep an eye on the conversion because it makes you spend your hard-earned cash on the online marketing, targeting audiences and increasing ROI.

So, lets cut to the chase, and let’s talk on boost conversion tips, tricks, and trends to get better web marketing outcomes, save money and time.

Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020

Automated Technology

What is Automated Technology?

Automated technology sounds like the software that assists you to do marketing activities and tasks automatically rather than manually.

Several digital marketing processes have been automated, for instance, email marketing, creating branded campaigns, sharing content on multiple social channels, and much more. Digital marketing has increased to a big ratio in 2020.

It is predicted that 80% of the advertising processes are likely to be automated and take a dramatic lead over ads. Hereby, it is vital that you are aware of the most Top Digital Marketing trends in 2020.

No doubt, automation tools enhance your workflow and create a more personal connection with cold audiences. In general, marketers do it just for the sake of efficiency and save time.

Automation Technology is one of the most trusted marketing techniques to improve user experience, streamline the workflow, earn more quality leads, and conversion to the website.

It creates ways to track the campaign’s performance, automate marketing activities, and tasks to bring the prospects towards your brand.

Admitting automation advantages and prospects of Digital marketing fields in 2020

Influencers Marketing

This is something I would love to talk about.

If you’re a newbie, then I’m sure you can guess what I’m bringing next.

An influencer is someone who has the ability to affect the audience’s decision. They are leaders of sorts, that have a dominant public impact on the market, people admire them, give more priority to their ideas and decisions.

If you genuinely want to boost conversions, then connect with influencers who share the same passion for the industry as you do. This will help you sustain a steady place in the market, build brand awareness, and get new eyeballs for your content.

Influencers assist you in building the connection with the related niche audience, disrupt your content in the area that is affected by the people, and help you to increase the ROI.

They help you get more traffic to your website and generate intrigue so they are hooked for what’s coming next.

The guideline helps you identify the right influencers for your brand and get more ROI and increase sales for your product campaigns.

Call to Action

We all love our audience; don’t we?

We want to connect with them, listen to their problems/ stories, concerns, and trying to fill the gaps they are experiencing.

Am I right?

To enhance the conversion rate of the website, you must have to design a call to action (CTA) button. CTAs are the most compelling and expressive way to drive the audience towards you.

CTAs should be distinct from one another. It should manifest the instruction being performed at the back-end.

People commonly answer to those call to actions which have a powerful, accurate, and concise button. The CTA not only generates leads but also helps to improve the SEO and UX experience. This technique is also utilized by a leading SEO company.

Let’s take an example here.

We have two CTAs with different text in a button to lead the potential audience’s attention.

The first CTA button shows “Learn more or Click now”, and the second one “Apply for the life insurance”.

Which one is more relevant and understandable?

I would surely go with the second CTA because that is more appropriate, intuitive, and relevant.

Replug is a great application that encourages you to create a catchy call to action ads to bring the audience to your landing page.

Link shortener

Have you ever felt disgusted while sharing ugly and unnecessarily long URLs on your social media channels?

Me too. Long URLs look untidy, complicated, and hard to share. Isn’t it? Plus there is the spam factor.

Link shorteners are the need of almost all businesses. A shortened link is more understandable, recognizable, seems pretty to look at, improves user experience, and makes super definite for the marketers to get.

If you desperately want to understand the success of links, determine what the audience is looking for, and find more relevant information, then Replug is one of the ideal tools.

It also aids you to create a custom URL that is more manageable to attract the audience to your landing page.

Let take an example here of Link shortener.

https://blog.contentstudio.io/how-to-use-influencer-marketing-to-promote-your-brand-using-contentstudio/

OR

https://cstu.io/influencer-marketing/

Now which one is more tidy and flexible? Second for sure.

Link shortener helps you to increase click-through rate, make redundant URLs into concise and memorable.

Here is a guideline that helps you to familiarise with the fundamental concept surrounding branded shortened links and create customized short links to enhance your business.

Compelling headline

Audiences are busy doing things on their own such as creating a list, strategies for online audience engagement, and much more. Until they find something valuable, informational, and useful from you, they don’t give you attention.

Visualize a blog post without any heading. There is no headline, not even an image or print.

Does it look complicated and tedious?

I guess, yes.

Ordinarily, the headline gives the sense of the subject to the audience, you are going to talk about.

People habitually try to avoid material that is not simple to read, or takes time to understand.

On average, 80% of people will read your headline while only 20% will read, watch, or listen to the rest.

So, here the marketer’s creativity acts as a dominant role, do you know how?

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” As John Caples said: *put a reference here*

We have learned from various writers that if you don’t begin your content with something intriguing or eye-catching, then you probably drop your audience.

If your blog post hasn’t adequate attraction, then your audiences keep on scrolling without wasting their precious time.

I have read an article earlier, and it was about social media engagement. It made me stop scrolling when I had read the headline that was” 15 Ways to Increase Social Media Engagement Quickly.”

Compelling headlines is part of creating exceptional content. It delivers a promise to prospects, that you have made in your post.

Compelling promise helps in building the relationship, band authority, and recognition. So you have to create an emotionally promise headline that draws people in.

This guideline explains Write Catchy Titles and Headlines with seven general principles.

Retargeting

Many of us sometimes got disquiet because for the first time users don’t convert into the buyers. Right?

But you must bear in mind that, 99%, don’t buy from the first visit.

Although, the question arises why is it so?

Many audiences are unfamiliar with the brand, visit your website for the first attempt, and keep touring your website before making any decision.

At this phase, you need to create a trustworthy relationship with them.

The secret for doing this is called “Retargeting”.

It is one of the complimentary digital tactics to track your visitors and create possible ways to win them back.

Let me demonstrate to you more precisely.

Retargeting is a re-engage approach with the potential audience that came across your website but didn’t perform any particular action or respond to CTAs.

Before creating CTAs, you have to find your niche audience, then segment the audience and create CTAs regarding it.  It assists you to re-connect with the audience at the right time on the right channel with the right message.

Here is an article that briefly explains how Retargeting works and creates an engaging CTAs for the retarget the potential audience to boost the conversion to your landing page.

Another great way to market your product or service is through Exhibit trailers. Create a digital marketing campaign to showcase your product on an expandable event trailer.

Video Marketing

If we talk about our life, we love to adapt things that have a positive impact either on fashion or marketing.

No doubt, content marketing is a king, but video marketing is also a  key contender in the Digital world and that is why it is, however, the most appealing Digital Marketing trend of 2020. In order to promote your product on various social media platforms, video marketing becomes essential.

What is Video Marketing?

It is an approach to promote your product or service to the audience using different social channels to gain the social audience engagement to boost the conversion towards your landing page.

Video marketing is much cost-effective if you compare it with the other marketing technique.

“Your Content” is what matters in the market to attract the audience. The more your content is simple and clear, the more opportunity you have to give a sense of authenticity.

As the audience gives more priority to a video than a written post.  It has been envisioned that 78% of people watch online videos every week and will make 80% of customers by 2020.

This blog explains to you what video marketing is and how to effectively execute while marketing your product.

Analytics over data

If you have look at the time when the technology was not as improved as it is now, then you will realize how it is intricate to interpret your marketing activities and measure the campaign’s performance.

Frequently, marketers try to come up with new strategies, marketing tactics to improve their brand visibility in front of the audience, but they didn’t grasp how these strategies work for them.

For me, that could be tiresome. Right?

Analytics has an essential position in decision making because it gives you the direction of what strategy needs to evolve or stay the same. In short, it gives you the path that leads you to success with your brand.

Analytics indicates the user demographics, social engagements against blog or content post, and track the conversion.

Various tools are used to accumulate the hidden digital data and technique that creates the opportunity for you to gather actionable insight, focus on the audience’s demands, make better decisions,  run your business smoothly and effectively.

To collect fresh insight, analytics regarding your marketing activities and Digital marketing trends 2020 then you should go with ContentStudio.

It not only helps to measure, evaluate your marketing success but also helps you to discover the loopholes, try to fill it to compete for a competitive edge, and gain more customers’ trust.

Over to you

If you think that you are out of date with your marketing tricks, then you should implement these trends in your marketing effort from now onward.

Here, you have it – a comprehensive digital marketing roadmap that will lead you to stay ahead of the competition in 2020.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Increase website traffic - Replug

7 Content Marketing Techniques to Generate a Steady Stream of Web Traffic

What is Content Marketing?

Content marketing is the art of empowering your audience to make informed decisions by educating them through a steady stream of valuable, relevant, and consistent content.

Instead of pitching them your product or services directly, you create, distribute, and market useful content that your audience uses to solve their problems. This helps create a relationship of trust between the brand and the consumer.

Today, individuals, marketers, and big organizations use content marketing as a primary source of marketing medium. The reason for its popularity is simple; it works.

Because of its popularity and the ever-increasing demand of potential buyers, the content marketing industry has drastically evolved in the past 5 years. Content marketing is specifically renowned for the following traits.

  • less expensive
  • boosting sales
  • Loyal customers

For the most part, content marketing is used to draw web traffic to your money website. These visitors can then be channeled to convert them into paying customers.

But first things first. You can create such awesome content that people are drawn to your web page.

Let’s explore which content marketing techniques are the most effective when it comes to generating more web traffic.

Find the Niche market

Customer needs and wants change over time. An entrepreneur must keep an eye on the customer’s behavior.

So, the first step is to determine the audience; you need to find out the problems which keep them up at night. 51% of customers are frustrated with the brand’s approaches to counter their demands or wants.

The Enterprise should not focus only on distributing the content. They must also address the need for a particular product in the market. There are two types of audiences.

Warm audience: Who do care what you are providing to them.

Cold audience: Your content won’t matter to them.

That’s the hardest part; to target the niche audience demographically, based on different regions, and other factors. After finding the niche relevant audience, marketers build a customer profile to create a relevant, educating, and entertaining content to fascinate the attention of the public.

There are multiple tools, social platforms, and devices to accumulate incoming data about the customer’s preferences, interest, need, and more. These tools help you identify the conversion rate, audience engagement; and create marketing automation campaigns that enable marketers to compose a message to the right prospects at the right time.

Marketers can also learn the industry challenges, examine the competitor strategies, and their customers. Social platforms encourage them to follow marketing trends and implement strategies to target a broad audience in order to accomplish company goals and objectives.

Build a customer’s journey

What is the Customer’s journey?

So marketers need to concentrate on what customers think, feel, want, and create ways to grab the attention of your customers.

Marketers could collect reliable information at every stage of the customer’s journey and deploy a framework for performing marketing tactics efficiently.

They can build customers journey by presenting the most relevant or trending content to people for the purpose of spreading the awareness of the brand, product, and services

Marketers more or less come up with the same goal which is to lead sales to funnel, get profit, receive ROI, and induce the customers to give positive responses toward their products or brand.

Forrester Research analyst Lori Wisdom says:

“Buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way.”

Content should be concise, easy to consume, attractive, and engaging for the audiences. Marketers have to focus more on the quality over the quantity. Of course, it is not as simple as it seems, writing content which the audience won’t appreciate is more alike wasting a lot of time to persuade the eyeballs towards your content.

So, they need to create educational content to persuade the customers, refresh it with the time to re-evaluate the customer’s needs and wants.

Customer’s journey based on three primary steps.

  • Awareness
  • Consideration
  • Decision

content marketing - replug

Awareness

This stage is known as TOFU (top of the funnel) where you can increase the awareness of the product or service by approaching and addressing the public pain point in the content creation process, make them feel estimable, and turn your potential customers into actual buyers.

The one significant thing, every entrepreneur should keep in mind that the customers steadily looking for the product or content through they can satisfy their need or desire or get educated.

Marketers have a perfect chance to increase awareness of the brand and become recognized in the vast content marketing landscape to focus on those areas where customers spend more time and have some interest.

More often your prospects try to seek information about the brand, product attribution and find a solution to the problem that they might have. At this point, you have an opportunity to optimize the SEO for content marketing with the targeted keyword which generates more quality traffic towards your websites, brand, or company.

Marketers have the opportunity to concentrate on the steps mentioned below to engage with the customers, grab their attention, figure out their problems, and provide them with related solutions or ideas.

  • E-books
  • Infographics
  • White papers
  • Educational Content
  • Analyst Reports
  • Webcast
  • Video
  • Podcast
  • Live interaction

Consideration

Consideration is the second stage where the potential customers finally classify the solutions of their pain points and also looking for various other alternatives.

This stage is called MOFU (in the middle of the funnel) where marketers need to provide informative content that demonstrates the audience why they should prefer your product than the others in the market.

According to the Content Marketing Institute.

“The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”

Marketers must try to explain the problems you address for the customers rather than pitching your product or selling through the content. Here are some MOFU tactics through which you can influence the audience to buy your product, reach them, provide the right content at the right time which supports them while making a buying decision.

Decision

In the last stage, prospects have decided which solution is the best for the problem they are struggling with.

They are doing more significant research, a comparison of the two similar products, vendors, and come to close to the final decision.

BOFU (bottom of the funnels) reinforces some offers to increase the conversion opportunities towards your brand and make them confident that they choose a right or wrong choice for their business or solution to the problem. It includes:

  • Live demo
  • Case study
  • Trail download

Build a Content Editorial Calendar

Content Editor calendar is a management tool. It helps the marketers to keep track of the content marketing activities, dates when the content will publish, and responsible team.

Content marketing is a long term approach, involves marketing tactics, produce quality content, and tweaking marketing activities over time. So it’s difficult to handle it all at the same time.

The content editor calendar gives the opportunity to drive the marketing strategy, organize, and plan the content. It keeps the team concentrated on the company’s aim, goals, and map ahead to improve the marketing results.

Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar.

If you genuinely desire to produce majestic content, then you have to select the editor calendar software which addresses the idea or framework to the marketer, the team to know about how you could reach and build a warm relationship with your audience.

Invest a small amount of money on social channels

Have you ever identified why companies need to invest in social channels?

Social media is a vast source for the enterprise to tell stories about the product or brand to fascinate the attentiveness of the public audience.

More people come up on different social platforms to engage with others, read blog posts, and collect information about their favorite brand and products or services.

Ninety-two percent (92%) of small businesses intend to raise their investment in at least one social media platform in 2018.

Social channels like Facebook, Twitter, Instagram, Pinterest have played a monolithic role in the marketer’s life. It gives strength to connect with the readers, educate and entertain them with the particular piece of content and track the social engagement and the conversion rate.

The community is Everything. They offer the marketers to build brand appearances in leaps and bounds. Now it becomes so effortless to find out the target audiences, needs, concerns, competitor strategies, and their presence in the social media world.

Paid advertisement is more cost-effective than other traditional aspects. Each social platform employs a pay per click (PPC) model which means the businessperson pays exclusively when the target audience takes a substantive action against the product or brand.

Companies are required to spend more time and a small amount of investment on these social channels to gain more leads and traffic towards your landing pages. Two million businesses today use Facebook advertising for promoting their products and services.

Below, you can see the Facebook set Ad benchmark across all industries.

Facebook advertising - Replug

Select the right tool to get valuable insights
An entrepreneur takes into consideration while planning the content creation process, that they don’t do marketing only for the purpose of advertising their product.  In fact, give rise to business analytics to grow your business smartly.

In 2019, every business tactics could automate the way you desire. The are plenty of fantastic tools that help you to automate your daily, weekly, and monthly work and track the revenue, conversion and identify the impact of different marketing strategies within less money and time.

I’ll tell you some most interesting tools which aid you to find out the statistics of your marketing campaign. You would discover it yourself which tool is more suitable for your business marketing activities.

ContentStudio

ContentStudio is one of the finest marketing tools which allows you to create a customized campaign for your product promotion using the fancy filters to refine the content and distribute to any your social media networking to create the awareness of the brand.

It also allows you to compose your schedule post and create tailored messages for the actual and potential audiences rather than spreading similar content across all the social channels.

It makes it so easy to overview all the marketing activities under the calendar and list form. You can control and manage the schedule post which you have published on your social accounts and track the due dates of the content.

Replug

Replug creates branding shortened links that give strength to your brand and expand your credibility with your custom domains.

It allows you to create a brand for your business and campaigns to promote the message about the product you have. You can add RSS feeds to your campaigns and the content from the RSS feed will be automatically pulled after every 30 minutes which you can share among your audience via your shortened Replug link.

Replug also gives the opportunity to the entrepreneur to create an eye-catching call to action to seize your audience towards your site or retarget the audience with the same content to any page on the website. It also gives strength to your email marketing campaigns and stretches your email outreach.

Branded CTA - Replug

Centralize content ideas and create a master list

Brainstorming is one of the most dominant techniques ever, to create creative content. If you use it accurately, then you’re competent to generate a more conducive idea for your blog post. It’s not about executing the ideas, in reality, it’s all about coming up with novel ideas.

It could be difficult for the content creator to write innovative content more often to hold the customer’s attention towards their landing page or blog post.

What Does Content marketing mean? Is it only a way to write a blog for receiving high ROI or producing content for your website?

The answer is NO because the purpose of creating creative content is to educate the audience in real manners.

Content defines you, it reveals the folks why are you here, what problem’s solution you have, gives them a reason to select your product over others, creates ways for the potential audiences to come and finds you.

In-depth research

If you truly aspire to be a successful content marker, then Research is one of the most crucial parts to hold the public attention span. An entrepreneur should spend some time and energy on marketing research. Albert Szent-Gyorgyi said:

Research is to see what everybody else has seen and to think what nobody else has thought.

Marketing extensive research helps you to identify the customers, their needs, build up the customer profile, and create ideal target content.

You have to select smart tools like ContentStudio which serves you to drill the trending content, news, blog post which will get some eyeballs.

The significant thing about the internet is, the marketers are competent enough to research the audience’s mindset, behavior, and preference which evolves over time like a caterpillar growing into a butterfly.

After researching, you can create a content process that explains where you need to begin to target the audience and notify the readers about the content you’re going to produce.

The marketers can use the keywords to classify the topics in which the audience has some concern. Keywords not only improve SEO, but it also enhances the efficiency of content marketing strategies.

Here we have a Case study that demonstrates how can you pick the right keywords to begin research, examines the strength of it, and find the alternative keywords to analyze the research data. And using the right rank tracking tool like Linkio for those keywords is somewhat crucial for your campaigns and online visibility.

Keep your website relevant

Finally, we have crossed the border into 2019 happily.  Now it becomes so easy to think about the web design which gives a mold to any marketing tools.

You must hear before that website is the heart of any online business. Marketing strategies have evolved and new ways have been created to do business.

A website shows how you attract, and inform the audience about the product. People take a second to make a decision, after glancing at your website.

Social media has a power that helps you to catch the audience’s attention. Marketers should heedful, that maintaining a website with the relevant information is a tough nut to crack but still possible to look closely at your audience.

The information should be updated with the time, as the customers will heed if something is out-dated. It creates the possibility to tempt the audience and stay on the website for a long period and use the vibrant colors which are aligned to your market.

Websites help you to convert the prospect into loyal customers, generate more leads, traffic, and increase the chances of social shares.

There are 6 website design tips that give you true flavor to your content creating process.

Takeaway

Content marketing has become the cornerstone of any successful marketing campaign. It is important to recognize the type of content and the nature of distribution that works best for your brand.

Research the need of your audience and tailor content around it to solve their problems. Create unique and compelling content to out-perform your competitors.

Let us know in the comment section which techniques for content marketing best align with your growth objectives.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Increase Conversion Rate - Replug

11 Factors that make a high converting landing page  

What is a landing page?

An individual web page which has conversion elements e.g. catchy headlines, engaging content, call to action buttons, all strategically placed to convince the visitor to click on your offer. The offer could be anything from registration for a webinar, download an ebook, free trial of an application, requesting a demo etc.

The most common type of landing page is the sign-up landing page. It has one specific conversion goal: to encourage visitors to sign up for a service. The main aim of this page is to minimize the friction involved in the conversion.

Strategically designing these pages, keeping your target audience in mind is the key for a successful landing page. Whether it is an ad that brought your target audience here or content, there is still work needed to be done to make this click a conversion.

The following are the top design factors that you need to consider in order to optimize your PPC landing pages for the maximum output.

Relevant content meeting expectations

One of the worst things that can immediately turn off a prospective lead or even customer is a false promise or sheer meaningless click baiting for that matter. As a digital marketer, you need to ensure that the PPC ad bringing you into your landing page resembles the message on it.

Someone looking for a car insurance plan could really feel compelled to exit immediately if they see the bland homepage of an obscure insurance concern, or are bombarded by popup windows about random offers that they fail to escape out of. The example of ContentStudio page displays the singular mindset that the prospective user had in mind when landing there.

Using AMP Landing Pages

Landing pages have received a lot of facelifts in the past few years, but there was nothing significant as far as the functionality was concerned. In 2015, Google highlighted the shift toward mobile devices. It was estimated then that by 2019 almost 65% of all digital advertising will be done on mobile.

Now consider these astonishing statistics

  • The average load time of a site on mobile is around 18 seconds on a 3G connection. Around 75% of mobile sites take over 10 seconds to load
  • Conversion rates fall by 15% for every additional second the webpage takes to load.
  • Almost 40% of the visitors will leave a particular page id it takes more than 3 seconds to load.
  • Around 60% of users are unlikely to return to a mobile site if they had trouble accessing it.

From the above statistics, it can be concluded that is your page does not load fast enough, There would be a discontinuity between your ad and your landing-page, forcing the visitors to bounce.

Benefits of AMP Landing Pages

Audience Engagement

AMP landing pages load almost instantaneously.  This means your target audience is engaged as soon as they hit the ad. This way, they are more inclined towards your message, receptive to your brand’s theme and more likely to convert. This helps to increase conversion optimization many a fold.    

Maximize your revenue

As mentioned previously, the conversion rate drops by almost 15% for every extra second visitors have to wait for the page to load. AMP offers a way for you to give users a faster experience everywhere — on ads, landing pages or your entire website.

Maintain flexibility and control

Using the latest AMP landing page format enables you to retain your own branding and tooling while taking advantage of AMP’s optimized web components.

Keep the design simple and sleek

Unless you purposely want to hypnotize your prospective customer into a state of confusion, it is a good idea to keep your design clean, simple and sleek. Get rid of any unwanted clutter on your landing page. Of course, the precise design factors of your page are determined by the purpose of the page.

One of the very good examples includes the landing page for the Industrial Strength Marketing, which is crisp in its messaging and clutter-free in design.

Retargeting - Replug

The landing page gets straight to the point with the headline “ Don’t Make Me Zoom.” It is a common experience that we all face while browsing on our mobile phones.

This is not the only eye-catching feature in this page, Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event.

Retargeting Pixels - Replug

Their landing page design works great on mobile devices as well. If it is not so, a lot of the visitors might end up leaving the page.  Keeping in sync with their tagline, the people at Industrial strength marketing have purposefully made the fonts and form big enough so the visitors don’t have to zoom in in order to read the message and fill in the form.

Build custom audience - Replug

Clear visual call to action

One of the most vital factors of a PPC landing page design pertains to its goal completion: The call to action, which should be placed in a prominent way. Do bear in mind that we are only discussing the design here, so it goes without saying that the copy should be crisp and clean.

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

Call to action buttons should be prominently placed, appropriately colored as per the design scheme and must have good text readability. The contrasting call to action button of GoToMeeting website is a great example.

Branded Shortened Links - Replug

Source: Gotomeeting.com

Anticipate high visual contact areas

Closely related to the overall design and the placement of a call to action is the vital factor of estimating how the eyes of the customer will see the webpage.

A Usable World study illustrates how noticeable images and well placed and easily visible text are more likely to capture the attention of your target audience within a fraction of a second.

Consider the layout of your page design and have it tested for the most noticeable elements. Consult your web designer to manipulate design elements for leveraging this factor.  

branded call-to-action - replug

Source: Usable World

Another key concept in this regard is the use of whitespace. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

Choice of imagery

Speaking of eye contact, probably the first thing that your potential customer will notice on your landing page would be the imagery that holds the copy around it. Believe it or not, the difference in imagery can sometimes result in a more favorable response in terms of goal completion.

In the A/B version test example, the leads soared through the roof with Version B, where a more relatable image is used, creating the picture of a family vacation, as opposed to one with the landscape.

 

Retargeting pixels - Replug Replug
Version A Version B
Source: whichtestwon.com

Quite a few elements make up for a successful landing page and choosing the right imagery is one of them. Following are some guidelines that will help you select the perfect image for your landing page and increase your conversion rate.

Reflect Professionalism

It is imperative that your landing page looks professional. The images that go up there need to portray that your company is reputable and trustworthy.  The trust factor is an absolute necessity for converting for converting visitors to genuine leads

Use Enticing Images

A picture is worth a thousand words, Nowhere this is truer than a landing page. Powerful images will provoke visitors to act and click on your offer. Check out this example from Jetsetter

Drive Traffic to Blog - Replug

Less is More

In an attempt to educate the visitor as much as possible, do not overstuff your landing page. Cluttering will not help your cause. The design should be simple and elegant. Use a lot of white space in order to highlight what is important. Check out this landing page by Skype.

Optimized Link - Replug

Optimization landing page for all devices

If you are not moving with the changing times, then there is a good chance that your competition would eat up your share before you know it. It’s elementary but often ignored by companies in the haste of launching projects that it becomes embarrassing.

Your landing page must be mobile friendly because odds are that your potential customer will be reaching it on a mobile device. Not to mention that it allows you to present your page in another creative dimension. In case you missed the memo, more than half of e-commerce traffic is already driven by mobile devices.

With the immense increase in the popularity of handheld devices, if you are not optimizing for every format of screen display, you are losing potential sales.

shortened link on social media - Replug

Control user navigation

Without making your prospective customer feeling like losing control, carefully design their journey to the required goal, let it be an opt-in or a checkout. The key to doing that is to allow the user to navigate through calls to action through meaningful steps in the process.

The questions digital marketers face today is whether to remove navigation from landing pages or not?

In the above image, there are quite a few links on the landing page that may deviate the visitor from the ultimate conversion goal. Here is a great study which was conducted by Hubspot on whether or not to include navigation.

Another noteworthy concept is the 1:1 conversion ratio on landing pages.

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Deliver a fast experience

Unless you are trying to impress your manager with a metric that makes no sense, respect the time of your prospective customer. They are probably more likely to be impressed by a neat landing page experience that is not loaded with brain-eating scripts.

Page length

Ideally, you would want a short and crisp landing page, but that depends on the sort of pitch you need to craft to secure the desired response from the potential customer. It is a good idea to create varying versions in terms of page length if you believe that more information is necessary to help the user reach a decision pertaining to goal achievement.

Short Landing Pages for quick/ easy decision making

If you visit Kayak online marketing blog, you will see that the landing pages are short and to the point. If you are looking for a download form or an ebook, there is no need to over explain. You already know what you are looking for, hence the shorter pages.  Lengthy persuasion method does not work in these situations.

Optimized Link Sharing - Replug

Longer copy for transactional conversion

It is but natural that bigger and more complex decision require more explanation and content so that a person is able to evaluate the pros and cons. This is the reason we find long copy landing pages at the end of email campaigns, advertisement etc.

Crazy Egg provides a great perspective on this, emphasizing the point that more content is used to rationally justify big money decisions. Here is a matrix proposed by them that will help you determine the length of your landing page pertaining to your industry.

optimize your links - replug

Prepare A/B Test Versions

It is important to know what is working for you in order to experiment with similar variations in the future and to get better results with minimum energy and resources invested.

Always prepare the A/B versions of your landing page to determine which one attracted the best responses helping in goal completion. A/B testing could involve the evaluation of several landing page elements including, but not limited to, headings, subheadings, copy content, copy placement, text appearance, page layout, imagery and page length.

branded links - Replug

The above example illustrates choices such as using imagery instead of placing a video prominently placed where the main banner is supposed to be.

While there are no disputes about the engagement value of videos, it’s probably a better idea to stick to images in such a central layout element. This is why version A was more successful in generating leads, though you would expect more people to be engaged by a video.  

Conclusion

Keep your seld update with modern techniques in improving your conversion rate.  AMP landing pages are a big step up as far as showing landing pages on mobile devices is concerned.

Put highly relevant content and image to establish a connection between your message and product/ service.

Determine which format, long or short landing page suits your business. Design your page accordingly.

If you have other suggestion on improving landing page design, do leave a comment.

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Increase advertising ROI - Replug

Boost your Advertising ROI using Post Click Optimization

 

Facebook ads, Google Adwords, Bing, branded call to actions, display ads and many more mediums consume humongous advertising budgets for lead generation

All this effort and yet the ad conversion rate of most valiant marketers is just 3 – 4%.  97% of their endeavors are not fruitful. WHY IS THIS HAPPENING???

The reason behind this is advertisers focus 97% of their energy in urging the user to make the leap of faith by clicking the ad. Persuasive CTA, engaging content, ad placement strategy, campaign budget, all attribute to one common cause, “Please click our ad”

Improve conversion rate - Replug
CTR w.r.t Industry, as research by Wordstream

But what happens after they have clicked your ad, How do you nurture that click to hatch as a sale.? Post-click optimization is the science that seamlessly transforms your click/ lead to a genuine sale.

Nobody wants to live in a half-finished building or see one half of a game. There are many platforms and tools that allow marketers to create an audience and target these same audiences with the correct organic or paid campaign.

Branded call-to-actions - Replug

From the above image, we can clearly see how the display ads are performing around the globe. An overall increase is seen in the average CTR but look at the figures. 1.8% CTR, globally, is alarmingly low. Imagine the amount of budget wasted by not utilizing the 97%.

What is Post Click Optimization

All activities taking place between the ad click and the actual conversion falls in the category of Post click optimization. It ensures that consumer follows the path of least resistance where they want to watch, listen, and shop—making the customer journey truly personal. The starting point of this process is an optimized landing page and ends with a personalized thank you page and an email.

An essential part of post-click optimization is the coherence between the ad and the landing. All elements of the landing page such as taglines, images, and brand coloring should be unified with the and in sync with the ad. This enables the user to establish logical consistency paving the way to the sale.

Let us see an example to probe this further

Post-click Optimization - Replug

Full Sail University is a private, for-profit university in Winter Park, Florida. It was formerly a recording studio in Ohio named Full Sail Productions and Full Sail Center for the Recording Arts. Looking at their ad copy and landing page we can deduce the following.

  • The banner ad and the landing page are almost identical w.r.t design and message
  • The background image used in the ad and landing page are same
  • The color scheme is kept consistent to ensure relevance

A similar trend should be followed in the thank you page.

Why does pre-click experience get preference

Pre-click optimization encompasses all activities pertaining to the creation of paid marketing ad campaigns using platforms such as Google Ads, Bing, and Facebook. It focuses on a single element, the ad. The ad comprises headlines, URL’s, ad copy, images, and video.

The advertising powerhouses have always focused on ad creation. This is the reason why pre-click optimization has always been in the limelight is that they developed advanced advertising and marketing techniques which have not only increased the number of ad clicks but also saved marketer’s revenue, time, and resources.

Basic elements of an optimized post-click optimization experience

Scalable creation

Scalability emphasizes the creation of multiple post-click experiences to multiply the post-click experience quickly. This technique is mostly applied to ads referring to eCommerce stores.

Picture this scenario for example, if you want to offer a black Friday sale on 30 items. It is advisable as well as sensible to make 30 landing pages, one for each item.

In contrast to this, if you have a single landing page for all of the 30 items, there is no customization, no personalization and there is a high chance of traffic clogging, that is if you are lucky.

Now use your imagination to determine which of the two strategies will have a better conversion.

Personalization

Leading the way from click to conversion, a digital marketer must keep in mind the user intent. A person who just arrived at your page and one that is about to check out, both have different intent and must be catered for beforehand.

Catering for both scenarios not only helps you personalize the user experience and but the end result i.e. conversion more likely.

1:1 Conversion Ratio

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Let’s see an example of a 1:1 conversion ratio landing page

branded call-to-action - Replug

This landing page used by “IMPACT” provides a free guide on “ How to generate more leads” to its visitors.  Following are the highlights of their landing page.

  • The logo in the top header is not linked and the page is completely free of navigation links.
  • The page is promoting IMPACT’s free guide and all the landing page elements—the headline, copy, image, and form—are relevant to the offer.
  • The CTA button is the only place the visitors can click, and it takes them to the thank you page with the free guide.

Businesses spend a lot of money, time and effort ensuring they target the right audience. It is imperative for them to eliminate off-page links and keep the visitors focused on the offer at hand.

Use of White Space  

A general tendency seen in an effort to design a powerful landing page is putting in more information. This is not true. When it comes to landing pages, less is definitely more.

A good practice used by experienced designers is the use of white space. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

Retargeting pixels - Replug

The thing about using the white space is when it is optimally used, it is barely noticeable. This is what makes using white space ever more difficult.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

A Contrasting CTA Button

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

It should be the most prominent feature on your page. To achieve that, the color of the button is your biggest ally. The perfect color would be the one that is vibrant than other colors on your landing page. The hue, shade, tint you choose should be bright, bold, and one that’s used on no more than 10% of your landing page.

Check out this amazing CTA from ContentStudio

Branded links - Replug

The critical elements are contrasting and the message is clear as daylight.

Optimized Thank you page

The final piece of this puzzle is the Thank you page. This page serves two purposes at the same time. One, it acknowledges the visitors for conversion and secondly, it gives you another conversion goal. The thank you page should include

  • A thank you note for the visitor
  • An image of the offer (usually the cover page)
  • Instructions how they can access the offer

You can also cross-sell but not in an obvious way and the offer should be relative to the actual sale. A good example is Jumshot’s landing page and thank you page.

URL Shortener - Replug

And after this the thank you page looks like.

Remarketing - Replug

The contrasting CTA on the thank you page is a perfect example of how to efficiently use the button. The first CTA gives you access to the paper.

The message below that conveys the visitor should expect an email soon.

The “Schedule a demo” button takes the engagement to the next level. This presents another conversion opportunity for the platform.

Master Post click Optimization for better ROI

To put it all in a nutshell, following these checkpoints to help yourself to better conversion rates.

  • Does your ad have a dedicated, messaged matched landing page
  • Make sure you ad clicks do not go to waste
  • Ensure a 1:1 conversion ratio on your landing pages
  • Take your time while designing the CTA
  • Use ample yet appropriate white space
  • Never forget to link a thank you campaign to your ad

If you have other techniques to increase the conversion rate, do share in the comment section.

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

Call-To-Action For Maximum Conversion- Replug

How to Create a perfect Call-To-Action For Maximum Conversion

Did you know that the use of effective call to actions on your websites can multiply the rate of conversions for you?

Hard to believe?

Let me tell you how different companies improved their conversion statistics by simply improving their call to actions.

Some User Stories for you

Friendbuy, a company that promotes referral marketing for growth marketers, was able to increase the click-through rate of their improved CTA by 211%.

Now, that’s a huge figure.

Another striking example was set by Jason Fried, the co-founder of a software company 37Signals. His team tried different CTA variations in the quest of optimizing conversions for Highrise. And finally, they got lucky.

They observed a boost in sign-ups on the website by 200% by changing just the text of a CTA button.

You must be drooling over these figures by now and want the same for your website.

You are fortunate to stumble upon this blog. Because in this, you will walk through a journey of creating the most appealing CTAs and how to utilize them in unmasking the potential of your business.

Let’s start by understanding the nature of a call to action.

What is a Call-to-Action?

A webpage has a pool of content that has to be explored by the readers. If a motive is created for the readers, they’re more likely to stay on the page. A call to action could be used to retain the visitors on the web page. Basically, the call to action serves the purpose of answering the question, “Where do I click?”, to the users.

A call to action could be a button or a text that incites the user to click on it. It could be anywhere on your website or across other channels as well. Once a call to action is clicked, the user is redirected to your intended page.

A call to action plays a vital role in lead generation and customer conversion. Because it makes it easy for the user to browse through your website.

Your website might have won the best website award or could be a slick content source, but if your audience fails to understand the workflow, your efforts could go futile. That is why you need to cite your websites with a helpful call to actions; to help users progress through your website easily.

 

A perfect Design for your perfect CTA

The design is the first thing that you need to take care of. Because it’s the first thing the viewer is going to see. Using the right color palette and the right words can sweep your audience off their feet.

An attractive website with attractive and organized CTAs can get you the desired conversion rate.

Let’s see how you can play with the design scheme of your CTA.

Psychology of colors

We all experience and perceive colors differently. The vibe we get from different colors strums the strings of our brain and settles in the subconscious part of our mind.

Researchers found in a study, Impact of color on marketing, that 90% of the immediate judgment about a product is greatly affected by its color.

An item that stands out attracts more eyeballs towards itself. The importance of color could be magnified by this example below.

CTA color diff- replug

An ordinary alteration like a change in button color can boost conversions.
The boost in conversion was noticed by doing a very ordinary alteration; change in button color.

The red colored ‘Get Started Now’ CTA boosted conversions by 21%. Keeping this example in mind, imagine what you can achieve by changing just the color of a button.

There you go, a very simple yet a revolutionary tip can turn the tables for you.

Nevertheless, the idea is not to use blazing colors in your CTAs but the idea is to make the CTA stand out from the background.

In this example, the page is constructed on a green palette. A green colored CTA simply blends in with the background and doesn’t pinch the viewer that much. Whereas, the contrast of the bright colored CTA button adds to its captivation.

Shopify

Let’s see how Shopify grabs your attention with their CTAs. The current call to action they use on their website looks like this:

But before this, during the past few years, they had been constantly trying to improve the look of their CTA. In 2013, they advertised these versions of CTA ads.

The predominant version of their CTA till 2016 was

You can also get the maximum lead by playing with your CTAs and improving their outlook.

Smart wordplay

Overlooking your website’s call to actions is synonymous to wasting hours of effort spent into creating one. Be it the colors or the text of your CTA, it should be well thought out.

Don’t use mainstream CTA words such as ‘Buy Now’, ‘Download’ or ‘Click This’. Such boring words could destroy your conversions. Use the words that go best with the idea of your product.

Because you don’t want your users to think that you are a brain fed robot prone to go with worn convention.

Choose the words wisely!

Let’s take an example of this case study, changing one word in the call-to-action of B2B website generated a 38.26% lift in conversions.

Value by relevancy

Here the weighted value of the two words ‘Order‘ and ‘Get‘ can be measured.

Apparently, both these words are used to nudge the user to click on the CTA to buy your product. But take a look at the psychological effect these words make.

The word Order indicates what the user has to do- no anticipation for the end result is built for the user.
Conversely, the word Get emphasizes on the end result- what the user is going to get if they click on the button.

And just like the colors of your CTA, your text has to be discrete too.

There is a fine line between being unique and being extra. At the verge of being unique, don’t lose your originality.

The secret is to resonate with your product. Let’s take an example of WordPress and how they’ve shaped their CTA.

Create a website that works for you.”
You can observe that the text of the CTA goes seamlessly with the story of the website.

So, spend some time associating your CTA with your business story.

What is a business story?; you must ask.

Let me spell it out to you.

The power of storytelling

Have you ever heard about neural coupling?

It is a phenomenon which illuminates the storyteller’s and the listener’s brain in the same areas.

You must have witnessed an unwitting attention when you start listening to a story.

A story is the compilation of events in such a manner that it reverberates maximally with our neural cells. In easier words, we ought to remember information in the form of a story much easier than plain facts.

When you are righting the text in your CTAs, the wording needs to compliment the rhythm of the story. Let the readers feel the emotions and make them empathize with your concepts.

Tommy Walker states in a blog that the purpose of the CTA is to build anticipation. The effective CTA is not created by smart wordplay, it is an insurance to the reader that your story gets better when they sign up.

Let’s take a look at the example of Movement Mortgage

Storytelling-CTA Replug

Their concise CTA “Your Mortgage. At your fingertips” is appealing enough for the user to click on the “Try it now” button.

The information they’ve provided on their landing page is neither insufficient nor overwhelming.

Value and Relevance

Even a single word can have a huge impact on conversions. A change of a single word might not hold significance for you but it can majorly affect the decision-making process of the onlooker.

Create a sense of Urgency

Fear and love are those two powerful forces that drive mountains. Love is difficult to understand, so let’s use fear in our marketing strategies.

To sell your deal, sometimes you have to use alarming words in your call to actions. Use the words that create urgency and enchant the viewer to click on it.

If you succeed in making your users believe that if they don’t click on the CTA, they’ll miss out on the hot deals. The fear of missing out will push the users to check out the deal before the time runs out.

Urgency in Text

 

Less is more

Keep things simple and unambiguous.

Simplicity brings out elegance and elegance is attractive.

If you can explain something while keeping it simple, why go down the hard path?

Simplicity could be used to sprout curiosity in the viewer’s mind which elicits them to explore more of your offerings.

Unamo, a tool for marketers, sets a live illustration of simplicity.

Less is More- Replug

You can see it in the screenshot that the words used on their landing page are quantifiable and ignite questions in the reader’s mind. And, to unveil the details, the users are invited to learn more via a call to action.

Be direct

If you own a renowned brand, you don’t need to splash unnecessary information on your website. People already know you and your specialties. So be direct, swab away all the explanation and directly introduce your user to your offer.

Square, a credit card processing tool, aces the use of CTA by direct targeting. Check out their landing page in the screenshot below.

Be direct CTA-Replug

On their website, they have taken advantage of the fact that people are already acquainted with them. Look at how sleekly they have made the use of CTAs.

People know their business and visit the website to sign up. And there it is, right in front of their eyes, they don’t have to search for it. The effective targeting and agile placement bring in the exact audience that Square hopes to convert.

Contextual Placement

Using a CTA on your website is essential but its placement is the tricky part.

A well-placed CTA is likely to gain more leads than a misplaced CTA which is not backed up by a powerful story.

Don’t we all crave harmony in our lives?

Just like that, you as a marketer should harmonize all your call to actions on your website. Create a story on your website and make the end user a part of your selling story.

A logical story will create a momentum in the user’s brain to figure out your product’s value.

To make sense to the user, everything has to be in context.

Let’s say you have a website and your motto is to promote your product. After highlighting one of your key features, invite the user to try out that feature via a CTA right below the description. This will encourage the user to click on the CTA to substantialize the concept they’ve just learned.

Make the user’s visit worthwhile so that they appreciate the sweet symphony your service provides them.

The relevance of your content with your CTA matters equally as the quality of both, if not more.

If you don’t place your CTAs in the right context, the users will be confused about their next move. Thus, they will get intimidated and bounce off of your website.

Check out how smartly Lynda’s CTAs integrate with the offers they sell.

Contextual placement- Replug

The CTA is placed right above the offered courses, directing the users to start a free trial right away. The point to notice here is that, had the CTA been present elsewhere, it would have been cumbersome for the seeker to find the CTA to move forward.

Another perspective explains that for complex websites, it’s better for the CTA to reside below the fold. ContentVerve reinforces this statement by providing us with some facts and figures.

So, according to their study, CTAs placed at the bottom of complex products and service websites gained 304% more conversion than if the same CTA were placed at the top.

This theory is not a game changer though, as the concept is to stay consistent. If you have a product that needs plenty of description for the viewer to digest, then don’t risk on skipping the important message.

Remember that the expanse of your CTA is wider than just pixels and colors, it’s about creating the psychical chemistry with the onlooker.

Call to action Replug

Customer Feedback

At this point, you pretty much are on the expert ladder to incentivize your CTAs.

The next thing to take care of; is the customer feedback. Your website should be understandable by a wider audience and should elucidate their cognitive curiosities.

Even if you have created a classic CTA for your website that withstands all the rules, you still have to rely on the end user. Because an impartial user attains an unbiased experience of your website.

Value the feedback of your customers. Make sure that your users understand the workflow of your website properly. Revise and upgrade your design to an extent that your website becomes a piece of cake for the coming traffic.

CTAs in a Blog

A Call-To-Action may defer in its guise, but the essence remains the same; i.e to lead the visitor towards their next step.

Above are some of the examples of CTAs being used in the home website to guide the visitor towards their next move.

CTAs could also be used for brand marketing as well. The use of such CTAs could easily be staged in a blog.

For example, if you’re explaining a new feature in your blog or creating a relevancy with your product, you could escort the user towards the landing page of your home website via a powerful CTA. This could be done on different channels.

CTA in a blog- Replug

Voila!
You can generate leads even when the audience is not present at your website. But how do you do it?

Replug has the answer to this question.

Branded CTAs by Replug

Replug has commercialized the concept of a call to action. You can create branded CTAs for your website that could be broadcasted anywhere across the web to the relevant audience.

Replug CTA

With Replug’s branded CTAs, you can target the relevant audience anywhere across the web and drive them toward your website. Which means an exponential escalation in your leads resulting in uprearing conversions.

You can customize your CTA by choosing the CTA type from the option pool and bolster your marketing campaigns.

Replug CTA creation

Replug provides a complete canvas for you to draw a catchy call to action from scratch. The intuitive design of the website lets you smoothly progress through the whole process.

Try Replug for free and envisage your business venture by creating the powerful call to actions for your business.

Conclusion

Discard the conventional rulings and design intuitive, more compelling CTAs for your audience.

Get them hooked with your products and services by resonating with their cognitive needs. Make your CTAs stand out by choosing smart color schemes for your CTAs. Create a story for your customers to make their exploration on your website purposeful.

The placement of the CTA is as important as its design. Carefully contextualize your CTA’s placement and make the journey of your users a seamless one.

Create benefit-oriented CTAs for your websites and multiply your conversion rate and lead generation.

A well-placed and well-designed call to action is not to be undervalued as it can stretch your business capacity to many folds.

 

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.