How to Bring Visitors Back to Your Website

How to Bring Visitors Back to Your Website (Without Being an Expert)

Most bloggers and website owners spend their energies on finding new ways to bring visitors to their websites. They use all sorts of channels such as social media, organic search, direct traffic, and online advertising to land more and more new visitors. However, the majority of them don’t pay attention to bringing previous visitors back to the website.

If bringing visitors back to the website never crossed your mind, then it means you haven’t done anything significant to make that happen. You surely don’t need to be an expert to understand that you have been missing out on a lot of opportunities just by not focusing on bringing visitors back to the website.

Before we dig deeper into the tactics of bringing visitors back to the website, I want to make sure that you’re pretty clear on the type of visitors we’re discussing. We’re essentially eyeing the website visitors who have been to your website or blog at least once.

The whole idea is to push the visitors (that have been to your website) through strategies to win them over. Our goal is to ensure that they don’t forget your website and somehow end up checking it out again.

It’s true that the possibilities to engage and attract social media fans, blog subscribers, and look-alike audiences are endless. All it takes is a set of right strategies in place to make things happen.

There’s something you might be wondering: why we need those visitors back?

Let’s discuss that first, and then, I’ll share several ways to bring visitors back to your website.

Why Do We Need to Bring Visitors Back to Our Website?

Let’s use this section as a reminder that whatever end goal you have in mind for your website, it won’t happen until people don’t visit your website more often. A company that doesn’t sell online would also like to attract visitors, just like an e-commerce store that sells online.

To put this question out of the way once and for all, I should address it now. The reason I’m raving about bringing people to the website is that it starts an engagement process. When visitors land, the activity begins, which could convert:

  • Readers into subscribers
  • Visitors into leads
  • Prospects into customers

If someone builds a public website and doesn’t strive to get visitors through all means, and the website has no activity whatsoever, then there is no point in creating it.

A website is built with one of the following missions in mind:

  • To build a business identity
  • To share the company’s mission
  • To strengthen the PR campaign
  • To achieve the marketing goals
  • To aware prospects about the products

So there is always a possibility of an action to take place when visitors land on the website unless the website doesn’t push people away. Most business owners are naive, and they no idea what to expect from their business websites. So keep on leaking the leads and prospects as their websites aren’t optimized for conversion.

Therefore, it’s crystal clear now that why do we need to bring people to our website. They could be existing fans as well as first-timers. It doesn’t matter, though, as far as they’re relevant to the industry and interested in our content.

Let’s focus on how we can achieve this.

Here are five ways to bring people back to your website.

  1. Write an in-depth social media post

    Social media organic reach has significantly dropped over the past few years, especially if it contains a link. Since blog posts or website links force users to leave the social media platform and land somewhere else so social networks don’t like it.

    Sharing an article link does look spammy, anyway. Users don’t pay attention to it unless it’s a compelling piece of content. I’ve seen organic reach dropped for links over time, but I have seen influencers and social media experts change their strategy. They provide value upfront on social media and also offer something else over at their platform, such as a blog.

    Here’s the example:
    Write an in-depth social media post

    You can see an in-depth LinkedIn post that shares a vital tip for gaining motivation and staying calm during the pandemic. You can see the author of the post has tried to convey the message with a meaty post and also shared a link for more details. Furthermore, you can see the number of likes and comments on the post.

    The secret of winning attention through writing an in-depth social media post is the delivery of value with no strings attached. When you offer something valuable without pushing people to leave the platform, they’re likely to consume the content there and likely to visit your website for more value.

    So don’t underestimate the power of writing valuable and in-depth social media posts that could not just bring your subscribers back to the website, but also attract new eyeballs.

  2.   Point YouTube viewers to your blog posts

    One of the best ways to bring visitors back to your website is by highlighting the relevant blog posts in your videos and adding the respective links in the descriptions. Video content is crucial to your social media marketing success. Therefore, the existence of YouTube is inevitable. The upside of putting out video content on YouTube is that you can point the YouTube audience to your blog posts and that would bring visitors to your site.

    You don’t need to be pushy about this as the audience clicked-through your video to watch content rather than navigating elsewhere. But it doesn’t hurt to drive your audience to a relevant written piece once in a while.

    You’d find hundreds of thousands of YouTubers who have been using this strategy to engage the audience, building an email list, and driving website visitors from YouTube.

    Damian Keyes, for example, is doing the same thing.

    Take a look at the following screenshot:

    Point YouTube viewers to your blog posts

    He’s using YouTube content and description to drive the audience to his music business academy.

    If you’re really want to make the most of this strategy, you must pay attention to creating good-quality videos that help the niche audience, and then you can push them to visit your websites.

  3.  Publish a free ebook 

    Have you ever noticed some top blogs and websites offer free ebooks? They mostly do this for list building and partly for engaging the audience. What if I told you that you can use a free ebook to bring visitors back to your website?

    Sure, it won’t be a quick fix as publishing and offering an ebook may take some time. The most important part of this strategy is to come up with an enticing ebook. You got to hire a freelance writer or talk to your in-house content writer for writing a compelling ebook. A lot of companies don’t necessarily limit their opt-in bribe to tutorial-based ebooks. Instead, they also publish industry reports and checklists to spice things up.

    The goal is to push readers to take action by offering something interesting. When visitors find a free ebook appealing enough, they go ahead and click-through to download it. And that’s where it starts an engagement activity on the website, which leads to spending more time on the site. Plus, you get a chance to bring visitors back to your website; I’ll explain it in a moment.

    You might not have heard that you can use this free ebook opt-in bribe strategy to bring website visitors back to your website. Let’s shed some light on it: since you’re offering the ebook for free and not charging for a valuable piece of content, you can link out to your articles or website pages in the ebook.

    Furthermore, an ebook could be a PDF book, report, or a tutorial that the audience might be interested in checking out.

    The team at Social Media Examiner knows this trick.

    They’re offering a social media marketing industry report using the opt-in bribe strategy:

    . Publish a free ebook

    It’s highly unlikely that they won’t be mentioning their links in it.

    So the takeaway from this example is that we can use free ebooks distribution as a way to attract and bring the audience back to our website.

  4. Establish an Instagram link strategy 

    One of the ways to learn social media strategies is by observing social media influencers and top bloggers. They usually don’t leave money on the table, meaning they try to use every option available at their disposal to engage the audience.

    Instagram has a handful of options that could be used to bring people to your website. I’ll walk you through each and every option that you can try out so that you can establish a complete Instagram link strategy even if you’re getting started on the platform.

    Here are four major areas of adding a website or blog post link on Instagram:

    1. Profile Bio: Anyone can add a website URL to his/her profile and point the audience to the website or blog link through different means. You must have heard or seen “link in the bio” text somewhere on the platform.|
    2. Story: Instagram accounts that have over 10,000 followers or which are verified can add links to their stories. The audience can swipe up to check out the website link they added to their story.
    3. Caption: The caption can have a short branded URL along with the post description and hashtags. You better use a URL shortener like Replug to shorten your blog post links to share in your Instagram posts. Furthermore, point the audience to the blog post short link in the description as well as a comment of the very post. The caption links won’t be clickable, but people could check them out as they won’t be hard to remember.
    4. IGTV description: You can add your website link to the IGTV video description, and it could drive visitors to your website. IGTV is one of the most underrated video platforms on the internet. You can harness the power of Instagram video by putting out up to one-hour long videos. As far as the link of your blog post is concerned, if you click on the IGTV video title while playing the video, the description appears from the top, and that’s where you got a clickable link.

    You don’t have to undermine this social media platform even if you don’t have 10,000 followers to unable the swipe up link feature in the story. Instead, try out other ways that can also drive website visitors to your website.

    Let’s take a look at a few examples:

    Iamafoodblog is a popular food blog that shares recipes.

    They have a fantastic Instagram account where they share food photography.

    The best part of this example is that they do what exactly I was talking about earlier.

    Look at the description of one of their recent posts:

    IGTV description

    They’ve added the blog post link along with the caption.

    Similarly, NYTCooking is another famous Instagram account:

    IGTV description

    They, like, other top Instagram accounts, use Story to drive website traffic.

    Here’s another example:

    Sarah Wayne Callies uses the profile bio to share her website URL:

    IGTV description

    She is a famous American TV actress and movie star.

    So if these top Instagram accounts and celebs have an Instagram link strategy in place, then why don’t you have it?

    Now it’s time to use Instagram to drive website visitors. It doesn’t matter whether or not they have been to your website; try to send some visitors to your website.

  5. Send an email newsletter

If you have an email list, but you aren’t using it to drive website traffic, then it’s a shame. The email subscribers opted-in to receive emails from you, and you have an excellent opportunity to bring visitors back to your website.

The email subscribers signed up because they’re interested in your product or content in the first place. So don’t shy away from sending the latest updates and blog content.

Sending too many emails every month may indeed annoy them, and that’s not what we want. However, a couple of emails in a week shouldn’t be a bad strategy. You can always adjust according to the response you get from the audience.

If you go through your email inbox, you could see a ton of emails (that are the latest blog posts) sent to you as email newsletters because you opted for it.

Take a look at the email newsletter from American Kennel Club:

email newsletter They also sent a blog post to the newsletter subscribers.

As a result, there would be hundreds of thousands of subscribers that would open up the email, and a lot of them would visit their blog post. Hence, they’d be able to drive a lot of visitors back to their website.

If you haven’t started building an email list, then it’s time to take it seriously. Digital marketers and pro-bloggers highly rate email list subscribers as they’re the visitors that want to listen to you.

Are you ready to bring visitors back to your website?

It’s essential to be on your toes if you want to bring visitors back to your website. I’ve shared five tactics, but I’m sure there are a ton of strategies out there that you can use.

The exciting thing is that when you strive to achieve something and start exploring, you could stumble upon new ways along the way.

I’ve learned an important lesson after blogging for over a decade that if you don’t put effort into something, you can’t do it.

The premise is that if you want more visitors to your website, you got to try every possible method to get visitors. For instance, you can put out content, engage on social media, advertising content, build relationships, and solve problems. In the digital marketing space, whatever you’re trying to achieve, you have to ensure that you’re offering more than you’re taking.

Attention could be the easiest thing to get or the hardest part of the job. You must have known someone on social media who grew followers on social media without knowing much about social media growth. The reason is that they deliver something even intentionally and people bought it.

The methods I shared to bring visitors back to your website are tried-and-test by internet marketers and pro-bloggers. You can try them out as well as keep exploring new strategies to attract, engage, and convert the audience.

What else would you do to bring visitors back to your website?

 

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

Top 10 Ecommerce Influencers You Should Follow in 2020

With the advancement of information technology, things are heating up. Now, marketers can reach their target audience effortlessly and encourage them to make their purchasing decision.

Marketers seeking hard to creating viral and high-performing content that create fascinations for their readers, which can’t be irresistible for sure.

No doubt, social media turns things a way we can’t even imagine. It becomes an active approach to nurture new marketing leads.  On the other hand, Influence marketing also has a significant role in today’s world.

It makes a track for the business to engage with the audience and catch the attention of your product over social media channels.

So, you can’t negate the power of the e-commerce influencers that helps you to grow your business and build brand appearance in front of a huge ocean of the audience.

Influencers are resources, from where people come to you, acquire the product because they trust you adequately to give their money.

To receive more ROI and improve the sales funnel, this guideline demonstrates some basic steps to identify the right influencers and creates campaigns for your brand.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Tobi Lütke (@tobi) 

Tobi Lütke is the founder and CEO of Shopify.

Shopify is a complete cloud-based and Canadian e-commerce firm that helps businesses to set up and run online businesses all across the world.

Approximately, more than 500,000 active stores are running on Shopify, and collectively driving sales of over 40 billion.

He learned to code at an early stage and enter a computer programming apprenticeship at 16 years.

In 2019, Lütke rapport for StarCraft grasped online attention all over the internet because he offered “Starcraft 2” player Ryoo “SeleCT” Kyung Hyun an internship in his company based on his past achievements.


Lütke is active on Twitter, engage with the audience, talk about games, and associating with employees. He also occasionally promoting his 57,000 followers with Shopify-related products and business plans.

In the COVID-19 situation, Lütke and his wife established the ‘Thistledown Foundation’ and have sowed with an initial $150 million endowment. Their core mission is to enhance technological solutions for decolonization.

Linda Bustos (@lindabustos, @ecomillustrated, @edgacentlinda)

Linda Busatom is an e-commerce consultant, media analyst, and chief blogger at Elastic Path Software.

She is so passionate about public speaking that led her to present at various events including the Vancouver Social Media Bar Panel and the Banff Blog Promo for Broadcasting.

Bustos also an author of the Get Elastic Ecommerce Blog which considering as one of the best places for eCommerce blogs and the co-founder of Edgacent.

Elastic PathSoftware provides a flexible eCommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment.

The thing that impresses me about her that she has three Twitter accounts and all of them give us e-commerce estimable insights and news updates.

Andrew Youderian (@youderian)

Anne Frank said: “No one has ever become poor by giving.”

Her quotes are absolutely a perfect fit for Andrew Youderian. He is the one who shares his personal business experiences with other entrepreneurs to assist them to grow dramatically in the market.

Andrew Youderian is the founder of eCommerceFuel and co-author of  The Ultimate Guide to Dropshipping together with Marke Hayes.

eCommerceFuel is a private community for high six and seven-figure eCommerce merchants where they discuss the common barrier they face regarding their business.

His voice on business is natural, people believe him and consider his ideas as an appropriate approach to move smartly in the e-commerce world.

He is an active influencer on Twitter, doing podcasts, talk about numerous topics, shares valuable insights to the audience, and encourage them to add value to your business.

Tracey Wallace (@TraceWall)

So, here we have another top resource of eCommerce. A big round of applause for Tracy Wallace.

Tracey Wallace is the Founder of Doris Sleep ( lavish bed pillow brand), the Editor-in-Chief at BigCommerce, and Head of Marketing Eterneva.

I’m sure you have heard before: Content is a KING and Tracy creates content the way it acts like a king.

She is the most well-known lady in the world for her work with the Bigcommwerce. Wallace knows how to create compelling content to drag the audience and the way captivated the internet.

She covered all hidden audience needs, fear, and understands how e-commerce really works for the business.

She works with numerous experts, influencers, marketers to educate all aspects of e-commerce to assists them to drive more conversion, increase sales pipeline, quality traffic, and make their brand better inform of the audience.

Connor Gillivan (@ConnorGillivan)

Connor is an all-around eCommerce. He is the Co-founder and CMO of FreeUp.

FreeUp is the most active solution that assists you to find & hire pre-vetted freelancers online.

He is the owner of ConnorGillivan.com, where he writes about entrepreneurship and eCommerce.

Gillivan started his first business in e-commerce since he was 16 and expanded to over $10 million per year from two firms within the eCommerce industry.

He also advises other entrepreneurs based on his personal experience to level up their business, lead a voice for digital marketing, and share significant insights through podcasts.

Connor’s writing is frequently featured in publications such as Business2Community.

Richard Lazazzera (@RichardABLS)

 

Richard Lazazzera is the founder of A Better Lemonade Stand.

A Better Lemonade Stand is an online e-commerce incubator to encourage, educate, and aid entrepreneurs in the initial stages of an entrepreneurial journey.

He began his career in marketing and later ventured into the eCommerce business.

He is so enthusiastic to share information, best practices, tricks, and tips he learned while building his own business.

After building his business, he co-operated a helped with Shopify to achieve over 200,000 merchants from a 60,000 benchmark.  In early 2015, Richard decided to left Shopify and focus on A Better Lemonade Stand full time.

Austin Brawner (@a_brawn)

Austin Brawner is the CEO of Brand Growth Expert and hosting the most popular eCommerce Influencer podcast.

He helped over 267 established eCommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses.

Through the podcast, Brawner interviews several successful entrepreneurs and discussed their struggles, hurdles they faced, and successful story.

He also published numerous articles on topics including search engine optimization, email marketing, and productivity for e-commerce business owners to drive more conversion and lead on the right track.

He helps coach private clients to create a clear plan to grow the company in less than 48 hours at a unique profit summit workshop.

Austin’s podcast is a one-stop-shop for the crucial information you need towards building a profitable eCommerce business.

He has worked with several brands like Kettle and Fire, MVMT, etc, and also operates Brand Growth Experts.

Ezra Firestone (@ezrafirestone)

Who doesn’t want to maintain a work-life balance?

I’m sure, we all love to do it. So, here we should follow the most energetic marketer Ezra Firestone.

Ezra Firestone is the CEO of  Smart Marketer.

Smart Marketer is an online platform that concentrates on core strengths in e-commerce, conversion optimization, you need to build a successful eCommerce business and assist to sustain a balanced lifestyle as an entrepreneur.

Ezra is a man of inspiration and full of passion. He has created a ton of quality videos that demonstrate each and everything about the eCommerce market to help entrepreneurs to run their online business dramatically.

He started his first online store, My Costume Wings, and created his second-most flourishing eCommerce brand BOOM with some experience.

After some time, in 2012 he sold My Costume Wings to fully concentrate on BOOM. He also started to connect with the eCommerce and marketing community as Ezra continued growing his business.

Brett Curry (@BrettCurry)

BrettCurry is the CEO of OMG Commerce.

OMG Commerce is the agency that helps companies with PPC advertising and accelerates their growth through world-class digital marketing that drives measurable results.

Brett founded his first marketing agency in 2003 and launched his first marketing campaign for search engines in 2004.

He is the author of the ultimate guide to Google Shopping published by Shopify.

With significant publications worldwide, he talks and reads. He is an expert in e-commerce search marketing, particularly an evangelist for Google Shopping, and hosts eCommerce Evolution – a podcast focused on accelerated understanding and growth of eCommerce fanatics.

Brett works really hard with experts to continually strengthen and evolve the key tactics and methodologies in OMG accounts.

Drew Sanocki (@drewsanocki)

Have you wondered about applicative e-commerce strategies?

If yes, then meet Drew Sanocki.

Drew Sanocki is the founder of Nerd Marketing.

Nerd Marketing is a marketing company, that offers the audience to build effective digital marketing strategies and assist them to promote their brand visibility on the Internet.

He built his first business, Design Public, and became one of the leading retailers in premier online design. After eight profitable years, he sold it to private investors in 2011.

Drew has gained experience in developing his own eCommerce business, He is an expert in growth hacks for eCommerce executives and more than 30 retail experts were consulted to learn about the biggest eCommerce opportunities.

He is also sharing established strategies to help marketers monetize and improve their eCommerce businesses. He writes on his website NerdMarketing about digital marketing based on data for e-commerce retailers.

Drew’s humor can knock you down and his expertise gives him a crystal clear insight into his writing, which is challenging to find elsewhere.

He also did marketing for multiple businesses, including eCommerce brand Karmaloop.com and SaaS company Teamwork.com.

Final thought

No doubt, there are plenty more e-commerce influencers to learn from. But we have mentioned the top 10 e-commerce influencers in this article that certainly helps you to grow your online business dramatically and build brand appearance all over the internet.

Now, you are in a perfect place to get started. This article assists you to know where you need to invest your energy, money, and resources. Don’t forget to follow them on Twitter or Linkedin. Try to engage with them and ask questions regarding your business to stay on the right track.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.