email marketing strategies

6 Effective Email Marketing Strategies for SAAS Businesses

The SAAS business model looks appealing but it’s always an uphill battle building a company from the ground up. However, the challenge doesn’t end with the launch, but instead, it opens up a doorway of countless other challenges to deal with. One of the challenges is building an effective email marketing strategy for a SAAS business that works like a charm.

Some startups have a fantastic email marketing strategy in place. We all have seen invite-only SAAS tool subscriptions in the beta phase, or a series of emails we get once you sign up for a SAAS product.

I’d dig deeper into these email marketing tactics for SAAS businesses down the road, but before that, I want to give you some perspective on the hardship of entrepreneurship.

Finding the right idea is hard enough, let alone making a successful company. Most startups appear to be the next big thing on the outside, but the majority of them fail. It’s the harsh reality of the entrepreneurship world.

Every SAAS business goes through pretty much the same startup journey. Once an idea moves past the ideation phase and manages to reach the MVP stage, it opens a Pandora box of marketing tactics, growth hacks, and sales strategies.

One of the areas the founders should pay close attention to is the email marketing strategy for their SAAS businesses. Since most of you haven’t had a chance to build an email marketing strategy before, so it’ll be good to discuss the fundamentals of email marketing for a SAAS business to brush up on the email marketing techniques.

There are two key reasons why discussing an effective email marketing strategy for a SAAS business is vital:

  1. The majority of SAAS businesses tend to focus on social media and online advertising as compared to email marketing
  2. Most entrepreneurs aren’t educated on the usefulness of a successful email marketing campaign

Have you ever noticed that you immediately receive an email upon signing up for an online subscription? That’s the beginning of the email marketing journey between a user and the company. It depends on the effectiveness of the email marketing campaign that how the company engages the user throughout the journey.

I have a handful of examples to help you understand how you can develop an effective email marketing strategy.

I’ll take a few seconds to explain what a SAAS business is, just in case. And, then I’ll jump over to building an effective email marketing strategy for a SAAS company.

What’s a SAAS Business?

SAAS is an acronym for software as a service. It’s online web-based software that provides a solution and accessible to the users anywhere through the internet. Most SAAS products are cloud-based services that are designed in the CRM, Payroll, Marketing, Social Media, and Project Management genres.

Nowadays, it’s impossible to think of a SAAS product without mobile integration. The majority of the top-notch SAAS products across all genres have mobile apps for Android and iOS. The SAAS companies make sure that they provide data accessibility and a better user-experience to the users on smartphones.

What’s an Email Marketing Strategy?

An email marketing strategy is a set of tactics that email marketers use to engage the audience and deliver the core message via a single or a series of emails. The gist of email marketing is to engage users to opt for your email marketing newsletter and send them the information they’d love to consume via emails.

Furthermore, an effective email marketing strategy has various pillars such as automation, email opt-in tools, email copy, call-to-action-buttons, email sequence, and much more.

Let’s shed some light on how to set up an email marketing strategy for a SAAS company.

Building an Effective Email Marketing Strategy for a SAAS Business

Here are the fundamentals involved in establishing an effective email marketing strategy for a SAAS business:

#1: Email Marketing Setup

First things first, you got to have an email marketing software that does much more than sending emails to the email list. You would have to know a whole heap of things in email marketing, but to start things off, sign up to a reputable email marketing service. Aweber, MailChimp, ActiveCampaign, and ConvertKit are widely popular email marketing services out there.

Before you click on the checkout button, make sure that the email marketing service you’re opting for has the following key features:

  • Email Automation: To create automated email sequences
  • Integrations: To make sure that you could link your email service with the top-notch opt-in tools
  • Templates: To use pre-designed HTML email designs
  • Drag & Drop Tools: To speed up the newsletter creation process
  • Groups & Segmentation: To separate the subscribers according to the need
  • RSS: To send out the latest blog posts automatically to the subscribers
  • A/B Testing: To analyze the performance of different campaigns

When you step into building a SAAS business, you come across so many expected challenges to deal with. One of the fundamentals of digital marketing is establishing an email marketing strategy.

To kick things off, you got to have an email marketing strategy in place right from the beginning.  Give your input in writing the copy of the email sequence, so that you have an overview of what you’re about to send out to the subscribers.

Delegate the email marketing campaign set up to an expert for digging deeper into analytics, testing, and results. A lot of companies don’t frequently send out custom email newsletters, but instead, heavily rely on email automation. They set the email sequence in a way that the software keeps sending the emails.

Discussing automation or RSS or sequences would be irrelevant if you haven’t signed up for an email marketing service. So the first step is more or less is getting your hands on the email marketing software and get familiar with the features.

#2: Funnel Creation

Funnel creation encapsulates the whole process of bringing traffic, attracting visitors, and capturing leads through an organized content marketing plan. Simply put, a funnel refers to the brief journey of the website visitor that begins from the landing page and completes with the click on the CTA button.

If you haven’t thought this through during your email marketing strategy building, then you haven’t done a good job at building your email marketing strategy.

Pro-bloggers are pretty good at creating funnels to build email lists by offering opt-in bribes. The chances are, you aren’t sure what an opt-in bribe is. So an opt-in bribe is a freebie that experts or businesses offer to the subscribers for joining their email list. It’s a vital part of the email marketing strategy, and you’ll hear more about it later on.

To understand the nitty-gritty of funnel creation, you should know the following elements:

Opt-in Tool Selection

An opt-in tool is a product that allows users to collect email addresses. They’re used on both blogs and websites to build email lists. To get off the ground, you need an opt-in tool besides email marketing software to roll. So the opt-in tool selection is a backbone of an email marketing strategy. OptinMonster, MailMunch, and Bloom are popular opt-in tools out there for collecting names and email addresses of website visitors.

Landing and Squeeze Pages

A landing page is a website page where website traffic lands through organic search, paid traffic or social media engagement. The purpose of a landing page is to push the visitor down the funnel; you can provide the download button on the landing page or place an opt-in form to download the goodie.

A squeeze page is a landing page where websites or blogs collect email addresses once the visitors click on the call-to-action button or advertising banner or a sponsored link.

Landing and squeeze pages come in handy when your website starts to get some traction, and they play a pivotal role in taking your email marketing campaign to the next level.

Freebies or Opt-in Bribes

You got to have something attractive for the audience to take action on your call. If you’re simply putting a subscription opt-in box to get updates, you won’t see much attention. Who wants updates from a business? People want stuff that could help them solve their problems. Offer valuable goodies that attract people and make their lives easier.

Companies come up with useful checklists, ebooks, and video courses as opt-in bribes to entice the audience to sign up for their email newsletters.

Website Copy

The website copy is the text-part of the website. It’s impossible to push a visitor to click-through the CTA to check out the landing page if the website copy is unattractive. The same rule applies for blog posts; you can’t put out the worst content and expect people to sign up for your email newsletters.

Similarly, a well-written copy also comes in handy when you’re building a funnel. It’s highly unlikely that a visitor would sign-up for your newsletter if there is a typo on your opt-in form. Consider copy as an essential part of the funnel whether you’re using an email opt-in box underneath your blog post or you’ve set up a landing page for a freebie.

The above-mentioned four elements can make or break your email marketing strategy as the funnel is one of the pillars of email marketing.

So the funnel creation doesn’t only mean setting up an opt-in form or popup and deliver a goodie on a squeeze upon the signup. Rather, it’s a process of engaging the website visitors through delivering value upfront and infusing the idea of getting more out of this by joining in the list.

As a SAAS business, you should do what most digital marketing and content marketing agencies often do: give out free ebooks through an email funnel and collect email addresses of the interested audience.

For example, Oberlo is a leading platform for finding products to sell online. They have an excellent funnel in place. Oberlo offers several ebooks to the audience through their email opt-in funnel:

When you click-through the ebooks, they ask to become a member to get free access to the ebooks.

And, that’s how they gain subscribers.

Isn’t it smart?

#3: Useful Content Publishing

When we sit down to talk about email marketing, we often get swamped by the email marketing tools, automation, segmentation, and other features so much so that we ignore other stuff.

One of the important factors in making any email marketing campaign successful is to publish useful content alongside your email marketing efforts. If your articles suck, it’s hard to say that people would want to subscribe to your email list.

If I were you, I’d pay close attention to putting out valuable content for the audience. When you publish high-quality content, it goes a long way.

Don’t confuse well-written content with high-quality content; any irrelevant article could be well-written. Therefore, a high-quality article isn’t just written very well, but it’s also helping the audience, meaning it’s a great fit for the site.

When you publish a high-quality article, it does the following things:

  • Brings organic traffic to the site
  • Engages the readers with the site
  • Increases social media sharing
  • Attracts more audience through social media
  • Helps us figure out where the potential is

Putting out useful content has a deep connection with email list building, which is why marketers put opt-in forms inside the article, at the bottom, and on the sidebar of the blog.

Take it from a guy who is writing blogs for over a decade. I have published thousands of blog posts over the past 12 years, and I can tell you that the blog posts that get ranked in the SERP are enough for building an email list.

For instance, here’s one of my articles that brings regular visitors to my blog:

It ranks on the first page of Google for the keyword “start freelancing on fiverr,” and every now and then, a new subscriber signs up to my email list. So try writing articles that drive people to your blog.

If you have ten articles on the blog and two of them are well-ranked in Google, and you have opt-ins installed on your website, then you could expect some of the readers of those articles to convert into subscribers.

#4: Lead Magnets Infusion

One of the surefire ways to winning at email marketing is by creating good-quality lead magnets. If you’re thinking that creating lead magnets are for content marketers and pro-bloggers only, then you’re wrong.

A lot of e-commerce companies and SAAS businesses use lead magnets to build email lists and bring people on board; I’ll give you a few examples in a second.

Let’s not get carried away; some of you may not be very tech-savvy and have no idea what a lead magnet is, so let me explain it for you.

A lead magnet is a freebie that experts offer to the subscribers in exchange for the email addresses. They use lead magnets to entice people to sign up for their email list and download the item. A lead magnet is also known as an opt-in bribe.

A SAAS business shouldn’t shy away from trying out building a lead magnet as they are essentially aware of such online marketing strategies. However, the question is that what they could offer in the lead magnet.

Here are a few examples of what a SAAS company could come up with to spice things up:

  • PDF Ebooks: A PDF ebook on a burning issue related to e-commerce or online marketing could be fantastic. Choose the area where the potential audience is vulnerable and already seeking advice from the experts. This is a key email marketing strategy to speed up the email list-building process.
  • Video Courses: It’s easier for some people to watch a video tutorial and then get it done. So don’t overlook this tactic of creating a step-by-step video guide for the prospective audience to offer as a lead magnet.
  • Checklists: A checklist could be an excel sheet or a PDF file that contains a list of to-do things for the audience to get through a problem or for completing a process.
  • Survey Reports: Survey reports are research data and statistics that researchers compile after surveys or research on a specific topic. Survey reports are usually available in PDF format.

So these were a few lead magnet ideas for SAAS businesses; I’m sure there are other things that you can offer as well.

The better you’d understand your audience’s needs, the easier it’d be to come up with the right opt-in bribe to offer.

For instance, Shopify is a SAAS company that provides e-commerce solutions to online sellers. I once came across a lead magnet in which they were offering a free dropshipping webinar.

When the interested audience would register for the free webinar, Shopify would get their names and email addresses. And, that’s exactly how lead magnets work.

#5: Third-Party Tools Integration

Building an effective email marketing strategy is incomplete without capitalizing on the third-party tools available at our disposal. You might wonder why would someone need a tool other than excellent email marketing software.

The answer is that it’s always important to make the most of every opportunity you get. Sometimes, a specific feature isn’t enough to fulfill the requirements, so we need to piggyback on other relevant tools to make things happen.

For instance, I use a simple and default opt-in box of Mailchimp on my blog. Take a look at the screenshot below:

It does the job, but it could surely be better. I must say it doesn’t convert as much as I expected it to.

When I started my authority blog, I opted for a third-party email opt-in plugin for the opt-in forms. Take a look at the opt-in form on my authority blog:

It looks much better than the one on the personal blog.

So don’t ever hesitate to try out useful third-party tools that could boost your email marketing campaign’s performance.

Replug is a URL shortener that doesn’t only provide you short URLs for social media sharing but also helps you track the clicks on the short URLs.

The best part is that it integrates with all major email marketing softwares. What it means is that you can target the audience who click-through on your email newsletter links and bring them back to your website.

Replug integrates with Mailchimp, Aweber, ActiveCampaign, ConvertKit, Constant Contact, MailerLite, OptinMonster, and many others.

One of the essentials of building an effective email marketing strategy for your SAAS company is connecting your email software seamlessly with other marketing tools. Be sure to check out the Replug tool for boosting your email marketing campaign performance.

#6: Analyze the Performance

You can’t keep experimenting with email marketing without looking at the outcome. Digital marketers and pro-bloggers keep on changing the opt-in forms, form copy, CTA buttons, and whatnot. A SAAS business website is no different. One should also analyze the performance, make tweaks, and re-analyze the results.

Experimenting with your email marketing strategy becomes an integral part of the growth, so don’t hesitate to maneuver along the way. There are no hard and fast rules for analyzing the performance of an email marketing strategy. It’s pretty much obvious that you need to look at the open rate, click-through rate, and conversion rate of your emails.

However, it shouldn’t stop here, but instead, you must go ahead and make some changes in your email marketing strategy to see the difference.

Here are some tweaks to try out:

  • Experiment between plain text and template-based newsletter formats
  • Alter the subject lines for your email drip to see the open rate
  • Try re-writing the copy of the email to see the difference in the click-through rate on the CTA
  • Use subscriber name tag in the email subject to see the impact on the open rate

Once you start to look through the statistics and performances of your different campaigns, you’d be in a better position to tell what’s working for your SAAS business website.

What’s the Takeaway?

I’ve tried not to make things super complicated for the readers. If you’re a SAAS business owner, you may have other headaches to deal with as well. So I thought to keep this article as simple as possible.

The gist of the article is that one should brainstorm on the value proposition that can be offered through an opt-in channel to attract, engage, and convert the random website visitors.

Sure, it also means you must be aware of several other things such as what email marketing service to pick, how to do email automation, and how to A/B test with the opt-in forms.

The teams behind most software-as-a-service companies focus on the software front-end and back-end and customer support, which is good, but they often overlook the email marketing side of the business.

The purpose of this article was to shed some light on the key areas of email marketing for up-and-coming and already-existed SAAS businesses.

What else would you suggest to a SAAS business from an email marketing standpoint?



About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

How to Create an Email Marketing Strategy to Grow Your Business

How to Create an Email Marketing Strategy to Grow Your Business

When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.

  • Set Clear Goals

The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.

  • Build your Email List Organically

A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Build your Email List Organically
Build your Email List Organically

Source: Really Good Emails

  • Segment your Email Lists

Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Segment your Email Lists

Source: Really Good Emails

  • Craft Captivating Subject Lines

The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click. 

  • Focus on the Content and Timing 

Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the most suitable time to get maximum engagement.

  • Make the Design Attractive 

A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Salt & Pepper

Source: Really Good Emails

  • A/B Test Your Emails

Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results. 

  • Make them Mobile-Friendly

More than 40% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions. 

  • Add an Option to Unsubscribe

Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.

  • Track and Analyze Performance

In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.


About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Email Marketing - Replug

8 Deadly Email Marketing Mistakes to Avoid in 2019

With the advancement of resources and software, most of the brands make mistakes while composing an email for the target audience. In this blog, I’ll mention the most common and fatal mistakes that marketers make frequently. So here are the 8 Deadly Email Marketing Mistakes to Avoid in 2019.

Before starting, I have a question for you.

Do you know, who invented the email concept and what marketers did in the early stages of selling their product?

I’m sure, you do.  Ray Tomlinson, is an American computer programmer who sent the first electronic mail.

Before the discovery of the internet, marketers were used to marketing their products and connecting with the audience through a telephone call and snail mail which were not useful as much as after the invention of the internet.

Email Marketing has changed the entire process of sending an emotional, short, and sweet message to reach out to the potential audience no matter where they are. Marketers find it a valuable source to generate more lead, traffic, and build a connection with the audience that won’t only boost sales but also enhance brand loyalty among the audience.

Let’s dig a little deeper.

Undefined Goal

Have you ever wondered, that you’re managing your email marketing strategies effectively?

Sadly, there are many brands that make certain email marketing mistakes while creating strategies. The one and most notable mistake are Undefined goals.

Do you believe that you can build social engagement through email marketing?

Admittedly Yes, you can. You’re required to set an email’s goals at first priority. Defining goals give you a clear picture to reach the audience, create campaigns for the segmented audience, and measure the efficiency of these campaigns.

In a nutshell, when you have decided to send an email to the targeted audience you’re obligated to give answers to these questions.

  1. How will you connect with your audience??
  2. Are you trying to build an awareness of the product or brand?
  3. Do you want to convey the product’s message or tempt the audience to avail of some discounts which you’re offering??

After identifying the goals, you can step forth to expand your business in the market. To avoid the embarrassment of being making email mistakes in front of the immense ocean of the audience, you need to define the goals specifically.

Let’s take an excellent example of LEWIS HOWES here.

Lewis delivers an email to the audience belongs to the webinar. In this email, Lewis starts from the webinar timings and creates the feeling of a hurry by telling the audience about the seat’s limited capacity.

Lewis describes the audience in a concise description of what they can expect from him. He appends a link for the audience to register themselves for the free webinar and also adds a picture of himself to grab the customer’s attention
Defined Goals

Make them feel Welcome 

As a rule: Go hard on the initial efforts. Marketers should begin with welcome emails. This is the best opportunity to build a friendly and engaging connection with the audience.

As we know, when subscribers enter your store, sign up for your product or view your website, they have mostly expected a warm welcome from the brand. It is human nature to feel worthy for others.

“The first impression is the last impression”, so YES, a warm welcome doesn’t only improve brand loyalty, in fact, it gives a product’s positive impression and company’s reflection to the audience. Welcome emails can generate revenue more than 3 times than a promotional email.

Keep your message simple and concise

Entertaining a vast number of audience is the central concern of almost every marketer. So, it’s better to segment the audience and target them with a sweet and short email message. Marketers should create an email that is easy to understand, short in length, and stay on the right path. Marketers need to be addressed one goal for the specific situation or audience, in a particular email.

In this scenario, ThriveHive illustrates in the email precisely, what they are delivering to their clients and how it’s beneficial for the client’s business. The body of his email content is relevant and informative for the clients.  We don’t need a jumble of words to hold the audience’s attention towards the brand.

email marketing

Poor Subject line

Subject lines matter a lot, many users read the subject line and get the idea of what email is about. In other words, meaningful subject lines can pursue the audience to open an email. So, if your email’s subject line is eye-catching, then there is a probability that you’d receive a positive response from the desired audience or otherwise, you will be neglected.

Let’s take another example of your deep understanding. There is Company X,  wants to write an email to the stakeholder notifying the detail of the meeting they will have on Monday.

Subject 1:   Meeting Request — GEAR up Alumni Leadership Academy

Subject 2:     Alumni Meeting

What would you prefer? Which subject line is more appropriate and attention-grabbing?

I guess Subject 1. if you’re genuinely craving to enhance customers’ likeability, then you need to write an adequate email with a unique, short, and engaging subject line.

Added Wrong or broken links 

We are humans and we make mistakes. So don’t panic.

In fact, marketers are always careful before sending an email to their clients, but still, things get wrong.

Broken links are a primary concern, it gives the impression to the audience about the company, brand, or product at first sight.  According to the study, there are 88% chances that your clients won’t come back after having a bad experience. It causes the marketers to lose their potential audience towards your website, ruins your business and brand reputation.

However, marketers need to test their email marketing links repeatedly in order to avoid any email marketing mistakes.

These links consider:

  1. Sometimes, it is an incorrect spelled URL, while adding the link in emails.
  2. Marketers habitually create an email, add links and send to the audience, and lately grasp that they have added a wrong link into CTA.
  3. Usually, customers confront an issue related to the outlook of email address links. For instance, whenever the user clicks on the link, it’ll redirect the user to the wrong landing page.

Neglecting mobile users

If you’re not reaching your customers’ expectations, then you will lose your customers for sure they will unsubscribe you from their email list.

People feel more comfortable checking their emails through their phones rather than laptops or computers. Admittedly, 60% of emails opened on mobile phones.

Habitually, marketers build an email for their target audience on the laptop or desktop and don’t check how it looks for mobile users. At that point, everything fluffed up.

Crafting mobile email messages with attractive images, videos, and texts create ways to grow subscriptions, conversions, and open rate toward your website. So, it’s essential that email for mobile users should be different from desktop users. It must be easy to read, simple and clear for mobile users.

Let’s take an example of Contentstudio, and see how their welcome email looks, for the desktop user.

Email Marketing

And for mobile users. Here you go. You can examine the readability, the text is clear, easy to consume, and font size is acceptable.

Email Marketing

Failing to create a clear Call to Action

Sending emails to the target audience doesn’t mean that you have done your work. In fact, that is not enough at all; marketers need to move one pace forward.

How could they do that?

Using CTAs!

A well defined, clear, and simple CTA leads the audience in the right direction. Particular determined messages delivered and with consistent CTAs drive the audience to one landing page, and will generate a far more great impact.

If marketers genuinely nudge the audience to take certain actions then, they should keep in mind that they need to add a single CTA to the appropriate email message rather them using multiple CTAs at once.

Email marketing with CTAs is the most compelling approach for marketers to cater to potential audiences all around the world. To avoid basic email marketing mistakes use good font size, color, picture, and engaging text while building CTAs to arrest the customer’s attention.

This article helps you to create a great call to action to lead the conversion to your website, brand, or company.

Here, we have an exceptional example of  De Beers.

Dee Bears has used a light color for CTA, appropriate text that is easy to read, related image, and button size. It arrests the customer’s attention by notifying them what they can do for you.
Clear CTA

Be smart while A/B testing

Most marketers make basic email marketing mistakes when it comes to testing.

Testing is an important element for marketers to enhance their social engagement and boost conversion rates. Sending emails to the audience without examing, may point the marketers in the wrong way.

For A/B  email testing, marketers need two different modifications such as two subject lines, email templates, or webpages, and find which one works better and generate more lead.

“When sending email campaigns, it’s important to find out what works for you and your audience,” said Sean Nichols 

It hurts when visitors don’t feel your content engaging and step down without reviewing or performing any particular action. On that point, you should look through a/b testing and make sure about your subject line, email template, readability, offers, or discounts, and campaigns.

This article gives you the proper direction about how A/b testing works.


Email marketing is one of the prime sources which encourages marketers to build a healthy relationship with their subscribers and pull over the potential audience with the greeting emails or offer a discount on their product. To get the maximum output from Email Marketing, avoid these most common email marketing mistakes.

Marketers are required to overcome these general mistakes while composing an email message for their target audience to build a strong impression of their product or brand in front of different readers.


About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.