How to Discover the "Right Topics" that Drive Website Traffic

How to Discover the “Right Topics” that Drive Website Traffic

Have you ever found getting website traffic challenges? Most bloggers struggle to get traction on their newly-built blogs. The lack of the flux of traffic means their blog content is not being discovered yet. I’d like to emphasize the content discovery of the right topics, especially how it leads to driving more website traffic.

What do most bloggers and digital marketers do when they want to drive website traffic?

They hunt for the right keywords to target through their content.

There is nothing wrong with going after the hot keywords, but when we chase the keywords, we sub-consciously build a narrative that keywords are more important than topics. So we neglect to discover the right topics, and instead, we try to find the right keywords.

What does the discovery of the right topics mean?

The concept of discovering the right topics means skimming through the pool of ideas and coming up with a handful of topics that your audience would care about.

It may sound like a simple idea that one digs deeper into certain topics and chooses the right ones. How would they know that those topics are the most suitable topics to talk about? Is there any evidence to back up the recommendation?

Most bloggers and marketers utilize keywords research tools that help them tap on the keywords that people are using in search engines. A lot of bloggers try out such tools and create content around those keywords, but a fraction of bloggers succeed anyway. The reason is that they pursue the trend without understanding the idea.

Other the other hand, if you brainstorm the idea before going all in, you’d be able to understand:

  • Does the topic interest you to talk about it?
  • Could you pursue this topic in the long run?
  • Would you be able to make a difference in others’ lives?
  • Could you monetize the traction if things work out real good?

The point I’m trying to make is that there is a difference between the “right topic” and “hot topic.”

You may be able to attract eyeballs through hot topics, but what happens next?

This is why it’s essential to have a set formula to follow through to discover the right topics to cover on the blog.

Before going further, take a look at the key elements of discovering the right topics:

Relevance with your industry is a fundamental requirement. Otherwise, you’d end up focusing on the areas that don’t even matter.

Dominance in the niche is necessary to influence the audience and step ahead of the competition. To build relationships, solve problems, and pump out a great deal of content to dominate the niche.

The methodology is an important pillar for winning at this because it depends on your strategy how early you start to succeed and how far you go with your plan.

Authority is a brand positioning you achieve when opting for the right target audience and deliver value to them, which starts to impact their lives.

Let’s dive deep into this and find out how you can discover the right topics by utilizing different attention avenues on the web:

Identify Your Engaging Social Media Posts

Social media engagement is one of the goldmines for website traffic, followers, and attention. Unfortunately, a vast majority of people don’t get this. They would rather focus on sharing their content links on Facebook and Twitter than writing a helpful status.

To make the most of this strategy, you have to dig into your social media posts and find out the top-performing social media posts. It’ll help you figure out what your audience has liked in the past as well as the type of audience you have gathered on social media channels. Therefore, you could make informed decisions about creating a content strategy and starting social media discussions.

Twitter Analytics

Go to your Twitter Analytics and look at the tops tweets and most engaging tweets in the recent past.

Let me share my Twitter Analytics with you:

twitter analytics

You can see the top tweet got 1,000+ impressions, and a mention from a fellow blogger got 17 engagement. Therefore, the total tweet impressions for April 2021 were 11.6k, which is quite good.

You can further dig deeper into Analytics and find out more details about your account.

The purpose is to find out what followers are liking on Twitter, and what kind of content is bringing in more followers.

Facebook Insights

The same goes for Facebook. What you need to do is go to your Facebook Insights section of the page, and look at the reach and engagements on your previous posts:

facebook insights

You can analyze what type of content is doing well. Mostly, videos beat every other content type, but you always have to test things out. Try out articles, images, and podcasts as well.

Targeting is a metric that tells you the audience you can choose to share your content with. You can share your content publicly or with a specific audience of your page, for example, the only people from your country.

Reach metric tells you how many people have seen your post, whereas, engagement showcases how many of them responded to your post via liking or commenting or sharing.

Pinterest Analytics

Pinterest is one of the popular social media platforms for sharing infographics and long-form images.

The Pinterest Analytics section also helps users analyze how their pins are doing on the platform.

Go through your Pinterest Analytics data and spot the top-performing pins on your account.

popular posts on pinterest

Once you know what kind of pins are outperforming others, you can create relevant pins and make the most of the momentum some of your pins are building.

So almost every top social media platform has an Analytics section to look at.

All you have to do is keep an eye on the social media analytics to find out your most popular content on the social media platforms to double down on those areas.

Find Out Your Popular Content through Analytics

The job to find the right topics for increasing website traffic is a multi-dimensional task. You would have to try out several strategies to figure out what’s the best topic to choose from. One of those strategies is going through old content and finding popular posts to create similar content.

A lot of pro-bloggers know this strategy of tripling down on the content topic that has gotten some traction among all content.

Pat Flynn from Smart Passive Income said in a podcast episode that he wants to write articles related to “affiliate marketing” in bulk form and dominate this search term in Google. He went on to share that his site used to rank for affiliate marketing related term when he had fewer article on the topic, but now his site doesn’t rank for those terms.

Knowing your popular content isn’t just necessary for the sake of Analytics, but it’s also necessary to create future content that brings more eyeballs.

You might wonder how you can find popular content through website analytics and data.

There are different parameters to figure out what posts have been popular on your blog. Let’s discuss the most important ones:

Ranked Keywords

If you have not been playing around with any keyword research tool for analyzing your ranked keywords, then you should, at least, sign up for a Google Webmasters account. Once you set up your Google Webmasters account, it’d take a week or so to get started with collecting data of your website organic traffic.

You may want to know what keywords your site is being ranked for so that you could emphasize more on those keywords and include LSI keywords as well.

Social Media Shares

The number of social media shares tells you the popularity of your content on social media. If you aren’t using any social media sharing plugin on your blog, then you’re making a huge mistake. Not only you’re stopping people from sharing your account, but you’re also wasting the chance to get those social media numbers. Try Addthis, Sharethis, or Sumo for getting social media sharing buttons.

Moreover, a social media management tool such as ContentStudio must also tell you about the popularity of your content on social media.

social media automation software

It tells you how your social media posts are doing once they have been shared through this social media management tool.

social media analytics

Once you spot the blog posts on your blog with most social media shares, analyze their topics, keywords, and titles to elicit the secret sauce for the new blog posts.

Most Commented Blog Posts

One of the signals of the popular content is the highest number of comments. Look out for the blog posts that you have published on the blog and they have got loads of comments. Readers leave good comments on the blog posts for various reasons:

  • They could be genuinely interested in the topic
  • They might have liked the piece you’ve written
  • They agree with your point-of-view on the subject
  • They learned something from your content

So if your content made a difference in their life or work, they’re going to leave a comment and say something positive to you.

Don’t hesitate to dig deeper and find out the blog posts with a maximum number of comments.

Pageviews on the Blog Posts

The total pages views on the blog posts tell you how readers and subscribers responded to your content. The higher the number of page views, the greater the popularity of your content. In case, you aren’t using any page views plugin on your WordPress site, then consider trying the “page views counter” plugin.

However, you can go through your preferred website analytics tool such as Google Analytics or StatCounter to watch out for the page views on the blog posts.

The above-mentioned methods help you identify the popular content on your blog. Finding those blog posts that have done well is half the equation. The next part is the purpose of finding those popular posts, which is to idealize the demand of the audience and create relevant content to your popular content.

Once you start putting out relevant content, chances are, you’d start to dominate the specific segment of your niche, which will ultimately drive more traffic to your website.

Uncover Your Competitors’ Keywords

Competitors are a reality and you don’t have to be scared of it. The number of competitors may increase over time, but at the same time, you must be aware of finding new opportunities to dominate. Therefore, we can say that awareness is something that could put you on a pedestal.

Now, it’s vital to understand that uncovering the competitors’ keywords is strictly for the analysis purpose.

You may not want to target keywords that a dozen competitors are already targeting for years.

Instead, you’ll be better off if you know what not to pursue beforehand.

Finding out your competitors’ keywords doesn’t necessarily mean you have to try to rank for those keywords. Instead, you can learn different perspectives of players in the same industry. Not only you can learn from their targeting strategy, but you could also discover relevant opportunities.

The whole idea of “discovering the right topics” fall apart if you ignore the competition. The reason is that you may end up picking a fight that you might not win.

There are popular keywords research tools for finding the right keywords for your website or blog. Not only do they tell you about your top-performing keywords, but they also fill you in about the competitors’ keywords.

Here are three of the most popular keyword tools to spy on your competition:

  1. SEMrush
  2. SpyFu
  3. Ahrefs

Once you have some idea what keywords your competitors are targeting, you can navigate towards different ones or look out for the relevant keywords.

There is a misconception regarding keywords is that one should target a keyword that has thousands of searches every month. A lot of starters completely ignore the competition level and pursue keywords with thousands of monthly searches, which isn’t the wisest thing to do.

Discover New Targeted Audiences

Since we have established that the right topics would lead to more website traffic so we need to grasp another idea to get even more effective results. We must look at the new targeted audiences. It won’t be something that will happen on a whim, but instead, it would require brainstorming, research, and planning.

When we set our eyes on specific keywords, we push hard on creating content around those keywords. The next thing we know, we go through our statistics and find out that we’re ranking on the second page for specific keywords.  Then, we push even harder by pumping out content, reaching out to blogs for guest posts, and trying to build more links to get on the first page.

This is where we miss out on a small opportunity of targeting the newer audience that is not very far away, and we may not have to struggle much to get them. The monthly searches, however, could be far less than your targeted keywords, but still, you can get something out of it.

I don’t say that don’t push hard on your main keywords, but I’m saying that eyeing those relevant but new audience might increase your website traffic within a short period.

To discover that new targeted audience, you can adopt three strategies:

  • Find Relevant Keywords

This methodology doesn’t require any professional-level SEO expertise to pull this off. Finding relevant keywords means going through the list of keywords and take a couple of keywords that you previously neglected.

Chances are, you’ve already found your main keywords to target, then all you need is to take a look at the relevant keywords from the very same list and select a couple of new ones.

For instance, go to your keyword research tool and type in your search term to find the keywords to target. What you’d see in any keyword search tool is that it would show you a list of relevant keywords:

All you need to do is try out a new yet relevant keyword in your content to test out the results.

keyword ideas

The above-mentioned screenshot is taken from UberSuggest.

  • Analyze Related Searches

Discovering a new audience may seem scary for beginners, but the strategies I’m sharing with you should make it easier for everyone. Have you ever seen the “related searches” in Google? Whenever you type in your search term and hit enter, you see the search results on the page, and there are related searches mentioned at the bottom.

related searches

One of the ways of finding a new yet relevant audience is to look out for the related searches in Google. Not only do those related searches help you find relevant search terms to target, but they also inform you what people need to know.

So by targeting those related searches in your content, you could tap on the new audience segments that aren’t too far away.

  • Use Similar Hashtags

What this strategy means is that you can utilize the power of additional hashtags along with your generic industry-related hashtags. You might have seen people use two or more hashtags in their tweets.

What you should do is that watch out for tweets from your industry experts and note down the hashtags that aren’t mainstream, but people are using them. Our goal is to discover a new audience so finding and using similar hashtags could do wonders for us.

For instance, I put this strategy to test on Twitter. I searched for #writingtips on Twitter and found out that people are using #AmWriting along with #writingtips.

twitter hashtags

Turns out, my strategy was already being applied which gives it a big fat validation. It means that you can always look out for the related hashtags that others are using along with the common ones and use those as well.

This way, you could put forth your content to more audiences, and as a result, you could drive more traffic to your website.

Final Thoughts

You might be producing loads of content every week and putting out great pieces on the blog and social media.

The essence of this blog post is to eye the most appropriate topics to talk about and attract the audience that would care about your point of views.

However, the caveat is to find the audiences and reach out to them, which could be resolved if we opt for the right topics to create content.

To conclude this, I’d say that the four tactics I shared were intended to preach to you the importance of your audience awareness. The more you understand your followers, the better you cater for them through your content. Plus, you’d drive more traffic to your website.

Therefore, discovering the “right topics” to talk about on social media as well as the blog would allow you to get closer to the most relevant audience you need.

What else would you add to the discussion on discovering the right topics in content creation?

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

Affiliate Marketing Guideline for Beginners – A Step-by-Step Guide

Affiliate marketing is a lucrative monetization method for bloggers and marketers. However, affiliate marketing isn’t just for bloggers and marketers. YouTubers, podcasters, and live streamers also make money off of affiliate marketing. If you’re looking for affiliate marketing guidelines, you’re at the right place as I’m about to spill the beans.

Affiliate marketing is one of the most popular money-making strategies in the online marketing world. However, most blogging beginners start their blog monetization through Google AdSense or a similar ad network, but later on, transit towards affiliate marketing. 

Affiliate marketing comes in handy for beginners who can’t make a ton of money on ad networks due to fewer monthly page views on their blogs. Therefore, the majority of them pursue affiliate marketing to find a better ad alternative.

You don’t always need a blog or website to make money with affiliate marketing. Instead, you can use multiple platforms to promote products and make money. I have a bunch of ideas in mind to share with you so that you could make the most of your affiliate marketing campaign.

Let me tell you a fact right off the bat: it doesn’t work out for every blogger or content creator. You’d find some affiliate marketers complain about the conversion. On the flip side, some affiliate marketers go gaga over this money-making strategy. It all comes down to finding the secret sauce that works for you.

Don’t worry, I’ll try to my level best to help you understand how to develop a perfect synergy between your affiliate offers and content to make the most of this monetization opportunity.

Some of you might be beginners in affiliate marketing, so the chances are, you don’t have a clear idea of affiliate marketing. Don’t panic as I’ll dig deeper into the topic and share some fundamental steps that would take your affiliate marketing to the next level.

But first things first, you should know the basics.

How Affiliate Marketing Works?

It’s a process of promoting the products and earning commissions when people buy through affiliate links. The majority of affiliate programs don’t have strict requirements and pretty much anyone can join them. However, a website or blog or social media account is mandatory in some programs. They make sure that only legitimate and serious marketers join in. 

Furthermore, some companies have an affiliate program limited to their paid customers, which means you can’t get access to their affiliate program unless you buy their product. In most cases, there aren’t any hard and fast rules for someone to join the affiliate marketing program. 

Moreover, all brands define their own terms of use that affiliate marketers must agree and oblige to for being a part of the program. There are several clauses in the terms of use, but one of the most important ones is that the brand has the right to terminate the affiliate marketer’s participation over any suspicious activity or violation of the terms of use.

That’s it.

Keep reading because you’re about to find out:

  • How a beginner can get started with affiliate marketing
  • Where you can promote affiliate products to earn commissions
  • How much affiliate marketers can earn from a single affiliate sale
  • How to choose the best affiliate product to promote
  • How to get more clicks and sales in affiliate marketing

So if you’re serious about your affiliate marketing initiative, then don’t miss out on the steps I’m going to share with you.

Without any further ado, let’s get right into it.

A Step-by-Step Guide on Starting Affiliate Marketing

Here we go:

#1: Choose Your Niche

To make sure you’re off to a good start, choose your niche wisely. It’s a prerequisite not just for starting successful niche websites, but it’s also for authority blogs. 

The niche is a category or genre of the blog or website, which determines the type of content a reader can expect on the blog or website. 

A niche website or blog caters to a specific audience by solving their problems through their content.

A website’s niche and affiliate marketing success go hand in hand. It’s essential to choose the right niche. Otherwise, it’s highly unlikely that you’d rank on the first page in the SERP as it’s impossible to dominate the niche without having know-how on the subject.

Some multiple factors and metrics influence the search engine ranking. Nobody exactly knows what all of those factors and metrics are, so most bloggers and digital marketers kept on testing different techniques.

The more you bring the right audience to your website, the easier it would become to make money from your affiliate website. However, delivering value through your content makes a lot of difference. 

Affiliate marketing works on trust, authority, and reputation. People usually don’t buy recommended products quickly. Instead, they do their due diligence before opting for the product. Therefore, if your emphasis is selling, you might end up suffering in the long run.

There are two parameters of choosing the right niche:

  • Exposure

It’s impossible to randomly choose a niche and grow a website. Bloggers and affiliate marketers get their hands dirty before they start to make money with affiliate marketing. You can’t promote a product if you haven’t had some experience with it. The experience gives you the exposure which differentiates an expert user and a rookie. Always try to get familiar with the product you’re going to promote. I’m a big fan of the ContentStudio tool; it’s my go-to software for scheduling social media posts. When I wanted to write the ContentStudio review on my blog, I started using it so that I could write the review with an authoritative voice. I didn’t want to write a review right off the bat. After using it for a while, I sat down to write the review. I’m not subscribed to the mentality of writing content just for the sake of publishing it. I always put my heart and soul into every piece of content. You can’t sign up for a new tool and instantly write a review.

So make yourself familiar with the niche before you jump into it. Don’t hesitate to invest a little bit of money into trying out the stuff before you talk about it on the blog. It’ll give you the exposure that might turn things around for you. 

  • Strength

The strength means you have an interest in something or it’s your skill. It’s essential to choose a niche that’s your strength. If you play soccer and you have the basic knowledge of the game, and you start a blog about ice skating, which you haven’t done in your life, then it won’t be a wise decision.

Anyway, my niche is freelancing; I mostly write about freelancing on and off the platforms:

Strength

You can see most of the articles on my blog revolve around the freelancing niche. It didn’t happen on a whim, but instead, I discovered my blogging niche along the way. I kept on publishing content on the blog and freelancing-related content took off.

Plus, people reach out to me to ask freelancing questions all the time, so I decided to pay close attention to what people want from me. And, that’s how I choose my blog’s niche. 

Hence, it’s vital to choose the blog niche based on the exposure or strength to earn money from affiliate marketing. 

#2: Handpick Online Platforms

Affiliate marketing success isn’t possible without a bunch of tools and platforms. You got to be careful with the selection of tools and platforms. Presumably, you’re an affiliate marketing beginner and trying to hone in on your online money-making craft.

The most important tool for affiliate marketing is the primary platform. In most cases, bloggers and affiliate marketers choose a blog. So I’ll stick to the blog as our main tool for publishing, but I’d shed some light on other options too.

Once you’ve chosen your niche and you’re crystal clear on the audience targeting, the next move should be handpicking the online platforms to put out content and build an audience.

It’s the most crucial part of the process. You might find affiliate marketers solely rely on the YouTube or Facebook page, but you must future-proof your affiliate marketing business. 

There are different ways to go about it, but most of you might be first-timers. I’d highly recommend setting up a publishing platform as well as a social media platform to start on the right foot. 

Let’s take a look at the publishing and social media platforms:

Publishing platforms

There are various publishing platforms out there, but here are three of the most common ones:

WordPress [Recommended]

You can either choose the wordpress.com platform or self-hosted wordpress.org to launch your website. WordPress is by far the most popular content management system out there. According to an SEJ’s article, the data revealed by W3Techs showed that WordPress powers 39.5% of overall websites.

  • Squarespace

It’s an online website builder which allows users to create websites without having any coding knowledge whatsoever. It’s a drag and drop-based tool for businesses, e-commerce stores, bloggers, and entrepreneurs.

  • Medium

Medium has a publication feature that lets you set up your blog on the Medium platform. Affiliate marketers and bloggers could use the Medium publication for putting out content.

Jeff Bullas is a popular blogger and marketer. He publishes content and promotes products on the blog as well:

There are hundreds of thousands of such examples of beginner and expert-level bloggers who primarily use blogs to earn money from affiliate marketing.

Social media platforms

Affiliate marketers drive traffic and attract a new audience through social media. Not only do they run social media ads, but also engage the audience through sharing content. Let’s take a look at three wildly popular social media platforms among affiliate marketers:

  • YouTube

YouTube is famous for bringing a lot of eyeballs to the business. The secret to winning at YouTube is making videos that the prospective audience might be interested in and then use the description box to further engage the audience. Affiliate marketers put the landing pages and affiliate product links in the YouTube description and earn a lot of money from affiliate marketing. 

  • Quora

Quora is one of the most underrated social media platforms that could bring website traffic to your platform. It’s a questioning and answering platform that allows you to put links into your answers. Make sure that you aren’t misusing the links feature as its spam detection is quite effective. Your account could get banned over spamming. Affiliate marketers don’t share direct affiliate links on Quora, but instead, they occasionally add content links that may contain affiliate products. 

  • Facebook

Facebook is a major social media player on the market. Affiliate marketers tend to build communities mostly in Facebook groups. They don’t focus much on getting sales by sharing links, but instead, they nurture the audience and drive them to the website from time to time. So don’t underestimate the power of Facebook groups; they’re very much relevant, active, and effective.

There are several other publishing and social media platforms out there which you should explore, but the above-mentioned are quite popular among pro-bloggers and expert affiliate marketers. 

Here’s an example of creating a community on social media.

Problogger is a popular blogging tips blog founded by Darren Rowse. He is an Australian blogger, author, and public speaker. 

Problogger has an active Facebook group of over 29k members. It’s a community where bloggers communicate, interact, and help each other out:

You won’t essentially find a team of Problogger pushing ProBlogger content or products all the time, but instead, they rarely share offers or announcements from Problogger. It’s mostly fans and readers that interact.

The point is that choose your platforms and stick with them. You’ll eventually start to see traction over time. And once the traction happens, it starts to drive affiliate sales as well.

#3: Do Keyword Research

Keywords have a significant role in establishing an effective affiliate marketing strategy whether you’re a blogger or YouTuber. However, the caveat is that it’s nearly impossible to find the exact keywords data. According to SEO experts, even the most popular keyword tools aren’t accurate when it comes to the number of searches against keywords. Don’t worry, you can still do keyword research. Here’s how:

Once you’re done with the niche and platform selection, the next up is keyword research. I’m not a fan of traditional keyword research through keyword tools. However, I’ll share some top-notch keywords tools that SEOs and content marketers use for finding the keywords. 

On the flip side, I’m more into search analysis through different ways, which I’ll uncover shortly. Before I mention the popular keyword research tool, I want to shed some light on the idea of doing keyword research. 

Most SEOs put in the keyword in the keyword research tool and look at the competition and number of searches. It’s also a fact that the number of searchers can’t be accurate since only Google holds that information. 

Therefore, I follow a different approach called search analysis. The way how it works is that we analyze the search query through certain ways and create content around that. 

A) Autocomplete

Autocomplete is Google’s intelligent search feature which provides recommendations upon typing in half of the search query. It usually recommends the search terms that are popular among the searchers, meaning people are using those search terms.

Analyzing what Google Autocomplete is suggesting gives you a good idea of what people need to know. Using those search terms in the content or writing content around those topics could bring a lot of search traffic. 

Tip: the same autocomplete strategy also works for YouTube search.

B) Google Trends

The second most important part of the search analysis is looking at Google Trends. Go to Google Trends and type in your search term or keyword. If you’re using an upward trend or numbers are taking off, then it means there is a demand for this topic or keyword, and you can focus on this.

If Google Trends analysis doesn’t show any traction whatsoever, then you should think twice before covering that topic or keyword in your content. 

C) Popular Content

Thirdly, analyze your popular content in Google Analytics or any other tracking software you use for your analytics. I use Google Analytics for analyzing the site performance as well as finding the top pages of my website in terms of page views. It helps me focus on the right topics and understanding the popularity of my content.

You can double-down on the popular content, meaning create similar content of what already working and gain momentum. Not only would it increase your page views, but it would also increase your ads and affiliate revenues. 

That’s my search analysis approach. I know a lot of bloggers and affiliate marketers follow the same approach.

However, you can try out the typical keyword research tools, but I won’t recommend relying only on the keyword research tools:

Here are three popular keyword research and SEO tools: 

  • Ahrefs
  • Long Tail Pro
  • MarketMuse
  • SEMRUSH

Once you find a bunch of keywords through keyword research tools and search analysis, get down to writing some top-notch articles and publish them along the way. 

#4: Select Affiliate Products

Affiliate marketers and bloggers have mixed opinions about the timing of selecting affiliate products. There isn’t a right or wrong way of doing it. 

Some expert bloggers and affiliate marketers think it’s wise to focus completely on finding the right topics/keyword and rank the articles in the SERP. On the other hand, a lot of bloggers teach and preach to choose the affiliate products beforehand. I tend to focus on the latter. 

It’s good to have a list of products in mind before getting down to writing articles in bulk. I have done the mistake of writing articles in bulk without keeping the affiliate products in mind. So I have learned this lesson the hard way.

One of my blogs has 81 blog posts published so far, and more than 80% of the blog posts get fewer visitors every month. The good thing is that I realized my mistake a while ago and started focusing on the right topics, and it’s changing the trajectory of this blog. 

So here are three recommendations on selecting the affiliate products:

  • Relevance:

Keep the relevance factor in mind while selecting the affiliate products for your blog or another platform. It means the product must have coherence with the content. You can’t promote a juicer machine on a mortgage blog.

  • Personal Experience:

A personal experience with the products goes a long way. You can’t talk about a product with confidence if you haven’t had a chance to try it out. On the contrary, when you have experience of using the product, you can share the details with authority because you know the product inside out. 

  • Affordability:

Pricing matters in the affiliate products’ conversion rate. If you’re targeting beginners through your content, but promoting $500 to $800 products, it won’t work out. You have to keep the price affordability factor in mind while choosing the affiliate products.

Here are some of the popular affiliate marketing networks to find the affiliates:

  1. ShareASale
  2. Impact
  3. FlexOffers
  4. DigiStore24
  5. JVZOO
  6. ClickBank

#5: Put Out Content

Putting out content means publishing content online to attract, engage, and convert the audience. It’s nearly impossible to generate affiliate sales without putting out content. 

Some affiliate marketing gurus create email marketing funnels and use online advertising to drive traffic. It could work as much as any other strategy, but the problem is that the majority of us won’t be able to spend a thousand dollars right off the bat. Therefore, putting out content essential becomes a viable option to pursue.

Once you have done some due diligence on the keywords and topic clusters to target, it means you’re all set for creating content. You’d primarily be using written content, but you’d also need to use other types of content along the way.

Let me breakdown different articles you should be writing on the blog to boost your affiliate marketing sales:

  • Informational content:

These are types of articles that would purely be providing information to the audience. For instance, if you have a furniture blog, then an article like “how to clean your sofa without hiring an expert” could be an informational piece of content.

  • Buyer guides:

Buyer guides are typically product guidelines that explain to buyers about the products and help them make a buying decision. Such articles could focus on both single or multiple products. Furthermore, these articles are intended for generating affiliate sales.

  • Response posts:

Response posts are published to cater to audience questions that are discovered through search analysis, keyword research, and audience feedback. 

The story doesn’t end here, but instead, you shouldn’t just rely on the text content. Stretch your content plan further towards other types of content such as videos and images. 

Use the power of image platforms such as Pinterest and Instagram. These platforms are massive from an attention standpoint. A lot of bloggers use Pinterest to drive traffic to their blogs and websites. 

Similarly, YouTube is the second most popular search engine. Use the videos to drive traffic to your website as well as generate affiliate sales. 

Income School once revealed a brand new YouTube channel in their video that they started around shooting sport:

The channel took off fairly nicely; they were able to get 9k subscribers in just four months. It didn’t end here because they also shared that they were able to generate a lot of affiliate sales through that YouTube channel. So it just validates my point of using a platform like YouTube to build a brand and generate affiliate sales.

#6: Run SEO and Outreach Campaigns

Affiliate marketing seems easy on the outside, but it’s quite tricky on the inside. If you ever come across someone who is making a good income from blogs or niche websites through affiliate marketing, then investigate what else that marketer is doing to stay ahead of others.

There are competition analysis and spying software such as Semrush and Spyfu that marketers and companies use to dominate search ranking.

What I mean is that most affiliate marketers whether they’re running authority blogs or niche websites build links from time to time even if link building isn’t an important part of their strategy. 

Many bloggers believe that some niches are competitive enough that it’s becoming harder to outsmart the competition without building a few quality backlinks.

For instance, Carl Broadbent is a British blogger who asked an SEO company to analyze his niche website and report back on ranking against a search term. The SEO company revealed that top-ranking sites against that search term have 60 DA on average and his site needs 250 backlinks to compete with them. 

What I’m saying is that I’m a big advocate of getting backlinks naturally, but in some cases, you need a little push to leap. Most affiliate marketers I know take link building very seriously, but they never compromise on the quality of the content. 

You don’t need to spend money on outreach for SEO if you’re just a beginner, but if your site is taking off rather slowly due to fierce competition, then you could try out an outreach marketing strategy to see how it works out for you.

It doesn’t necessarily mean you should completely ignore on-page SEO. I’d highly recommend paying close attention to the following on-page SEO elements:

  • Page loading speed
  • Keywords targeting
  • Topic clusters
  • Page caching
  • Images compression
  • In-depth content

#7: Add Social Media Shareability

You have to have a social media sharing strategy in your mix. What I mean by adding social media shareability is that you should create a system of maximizing social media.

You might not be aware of the power of social media posts when it comes to readers’ engagement. Have you ever heard of the phrase “social proof”?

Social proof is a public validation from the audience which puts any product or brand in the good books. People don’t share bad content because nobody cares about it. Plus, if you keep pushing hard bad content, people consider it spam and may start to unfollow you.

It’s vital to know for affiliate marketers how to leverage social media to their advantage. Clearly, shoving low-quality content down the followers’ throat doesn’t work out for anyone. 

Here are four things you can do to make the most of social media:

  • Create compelling yet useful content:

To make sure that your content gets shared by followers, you must create helpful and effective content for the audience. A high-quality content works like a charm, for instance, you never know who comes across your content and shares it to hundreds of thousands of followers on social media. Similarly, when good-quality content gets ranked or goes viral on social media, it also brings backlinks, which plays a vital role in building site authority.

Engagement matters a lot on social media. What happens is that when someone engages with your content, their followers or friends get notified on the social media platform. Thus, it exposes your content to more people. That’s how engagement brings in more eyeballs and attention.

  •  Make sharing easier for the readers:

Adding social media sharing buttons that are visible on both desktop and mobile versions of the site goes a long way. When a blog doesn’t have social media sharing buttons, it’s highly unlikely that most readers would go the extra mile to share the content. Sharing a piece of content through a sharing button is much easier than copying the link and title manually and then pasting it onto the social media platform. So add social media sharing buttons to your blog.

  •  Share others’ content for more attention

Everyone shares their own content, but sharing others’ content puts you on the pedestal. When you share others’ content on social media, not only does it bring value to the followers, but it also helps the original creator of the content.

Replug is a URL shortener that provides click tracking to the users. It’s an excellent tool for bringing the audience back to your website. When you shorten an article’s link and share it on your social media, and the followers start to click-through and land on the article. Furthermore, they’ll see a small pop-up of yours that could take them to your website or profile.

So the takeaway from this step is that it’s good to focus on the keywords selection and putting out valuable content that people like to share, but it shouldn’t end here. Instead, making it easier for the audience to share your content does the trick.

Affiliate marketing success doesn’t only achieve by putting out content. Otherwise, every single affiliate marketer would have been a millionaire. One of the secrets of affiliate marketing success is assisting the audience whether it’s through a free ebook or by recommending a suitable product. Once you start doing that, you won’t be an affiliate marketing failure.

#8: Analyze the Site Performance

No matter what approach of content creation, SEO, and affiliate marketing you adopt, you would ultimately need to analyze your campaign’s performance at some point. Otherwise, you won’t be able to find conclusive evidence of what’s working and what’s not working on your website.

So it’s important to do a little bit of sniff testing after deploying the strategies, but don’t start analyzing the performance of your website after a week or so. Give a good one month before you start examining the performance.

Here are three key indicators that you should look out for in your affiliate site performance analysis:

  • Clickability:

Analyze the number of overall clicks on your links; you can use the heatmap tools as well as check out the clicks on your in-content affiliate links. If the number of clicks is rising every month, then it’s a good sign.

The conversion rate is the most important indicator to see whether or not your site is performing well. If your affiliate sales are increasing, then it means your tactics are working. In some cases, clicks increase but conversion doesn’t go up, it usually indicates that there is a problem with the audience targeting. Simply put, the right visitors aren’t landing on your website, so you need to fix your content strategy.

  • Total Pageviews

The number of pageviews is also an essential indicator of how well or poor your search analysis, SEO strategies, and audience engagement are on the site. When page views increase and you’re bringing the right audience to your site, you’d surely see an increase in clickability and conversion rate. 

Affiliate marketing beginners must know when and how to analyze their affiliate marketing strategies. I don’t want to indulge you in the analysis paralysis, but you should analyze your blog monetization strategies once every quarter. 

Did You Learn Something About Affiliate Marketing?

I have shared the lessons I learned over the course of 10 years. Had I known all these things a decade ago, a lot would have been different for me today. 

That’s why I shared all these affiliate marketing strategies for beginners so passionately because I know it could turn the table around for anyone who is getting started.

I’m curious to know whether or not you’re taking away something valuable from this blog post. 

Please do me a favor and let me know in the comments section.

Did this blog post on affiliate marketing help you in some way?

About the Author

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

12 Best Practices to Create a Successful SaaS User Onboarding Process

12 Best Practices to Create a Successful SaaS User Onboarding Process

The cart abandonment rate in the e-commerce industry, as you know, is high. As per 41 cart abandonment rate stats, the average shopping cart abandonment rate online is 69.57%

Even if you look at apps, the number of users uninstalling an app after only one use was 25% in 2019.

No wonder, many SaaS businesses are now recognizing the value of creating fantastic onboarding experiences to retain their customers. 

Now, what is user onboarding?

In simple terms, user onboarding is a process that introduces your product to new users, letting them understand how to implement it best. 

When you have a well-designed user onboarding strategy, users can easily understand your product and end up becoming loyal users.

An excellent user onboarding plan has a structured, step-by-step framework that guides new customers through the product. 

However, note that user onboarding is not a one-time process. Instead, it is an ongoing process since you need to keep revising, upgrading, and re-designing it. 

Here are the 12 best practices your business can implement today to create a successful SaaS user onboarding process:

  • Align with sales

An incredible customer onboarding experience begins with sales. 

The goals set by your sales team about what will happen in the initial days or months after users have bought your product will significantly help your onboarding progress. That said, it might even deter the onboarding progress.

Create pre-sale content, speak to prospects, and train your sales teams regularly. 

  • Create content

Users will feel good about your company when they can solve an issue on their own. In fact, a study reveals that 73% of users like to solve the problems on their own. 

To make your users feel good, create content that will assist your users in solving issues on their own. It will also make the onboarding journey faster.

Just ensure to make it available to your users at the right time. You can send the content via email or use in-app messaging. You can also add it to the onboarding UI too. But don’t force it upon your users.

Consider creating your content with ContentStudio’s intuitive editor and also leverage on its content planner and calendar feature that allows you to collaborate with your team.

  • Do it like Slack! Use bots as customer service.

If you have used Slack, you definitely will be familiar with the Slackbot. 

Use bots as customer service.Source

It simplifies the onboarding process when a customer first signs up to the platform, but it doesn’t stop there. After the initial onboarding process is over, the Slackbot serves as a customer service/tutorial as the onboarding process doesn’t end on the first day. 

It is evident that the company had planned past the first day when they planned their user onboarding. Rushing your users through a quick tutorial and then leaving them with no further help insight is never a good idea. 

Sure, you want to tell your new customers many things. But don’t overwhelm them with information. Keep it simple. Some things are better said when or can wait until they have spent some time in your product.

  • Allow users to onboard before signing up.

Allowing users to onboard by giving them a free trial is a great process if you wish to create a habit-forming product that customers turn to regularly.

It is a practice common with educational apps. For instance, if you visit the Babbel website, you will be given the option to either sign up immediately or take a free trial mini-lesson.

Allow users to onboard before signing up.Source

Before the platform asks the users to sign up and create an account, they already know which languages are being presented, have chosen their preferred language, finished their first lesson, and made some advancement. 

When the users have gained some value from the product, and they are most likely to commit, Babbel asks their users to sign up.

 positive reinforcement

Source

Also, note how they offer positive reinforcement and encourage the user to continue. 

Offering free content to users before making a monetary commitment is an excellent tactic to convert users into paying customers. Once the users get used to the interface and like it, they are more likely to continue using it.

  • Provide interactive walkthroughs

User onboarding, as you know, can be quite dull. Customers want fast and painless interactions. And one way to retain your customers is to engage them during the onboarding process.

Tools like Whatfix (that are top WalkMe competitors) can help you with:

  • Keeping your users engaged throughout the onboarding process
  • Helping you easily design interactive product tours
  • Design & create onboarding task lists
  • Provide appropriate guidance to your team & customer 

Provide interactive walkthroughsSource

It guides the users through an app, helping them to navigate through its various touchpoints and encourages them to take action. You can also personalize the onboarding experience, which is key to engagement.

Plus, it is easy to use. Simply install the Whatfix browser extension, and you are good to start. The browser extension is compatible with any web page. When you click the browser extension, the Whatfix Guide Editor will be launched. You can then start creating your interactive walkthroughs.

It is estimated that 91% of buyers prefer visual and interactive content. So, take advantage of it. 

  • Use video content 

It is said that 64% percent of customers buy a product after watching branded social videos. And 51% of marketing experts worldwide say that video content brings the best ROI. So if you are not using video content, you are missing out on a lot.

Use videos to walk new customers through a product. 

For instance, if you sign up for Xero, the web-based accounting system, the first thing you will notice when you try to access your new account is a prompt to view the ‘Getting Started’ video. The new users are given an animated walkthrough, thus simplifying the onboarding process.

Use video content Source 

 

  • Create value quickly

The “aha” moment should arrive for the users as quickly as possible. 

Create value quickly

Source

Don’t let your users wait too long to get to know the value of your product.

If you are working with complex tools, it will be challenging to arrive at the full “aha” moment quickly but look for chances to show micro-value quickly when your users sign up.

The onboarding process should not be only about welcoming the users, discussing goals, and arranging subsequent steps without getting anything substantial done.

  • Make onboarding skippable

If you don’t want to frustrate your current users, make the onboarding skippable. Some of your ‘new’ users may have already viewed a lot of your products.  

Chances are your users may merely be downloading your app onto a new device, sign up using a new email id, or they may have been made to sign up again due to other reasons.

Your users will not want to go through your onboarding process twice. To solve this issue, create a skip button just like Airbnb does.

Make onboarding skippableSource

Your users will thank you for not having to do extra work.

  • Add progress bars

To motivate your users to keep going, set expectations, and allow them to complete setup at their own pace, progress bars are crucial.

Consider adding relevant animation. It will beat the standard progress bars.

Add progress barsSource

Or set expectations by letting your users know where they are exactly and how much work they need to do before they complete the task.

Add progress bars
Source

Progress bars can also be fun and colourful.

Add progress barsSource

To further engage your users and encourage them to complete the onboarding process, you can also use tools like Replug. It will allow you to create pop-ups to engage users when they are about to leave.

  •  Offer excellent customer support

Don’t make onboarding all about the product. Customers want to feel special. Reach out to them with proactive customer service from the first day.

Let a customer support team member send a personal email letting your user know that you’re there to assist. You can even make a phone call. Or send a warm in-app welcome message. 

This action will let your users know that they are valued, and this will influence them to do business with you. 

In a survey, it was found that 42% of customers were willing to pay more for a friendly, welcoming experience.

  •  Get early feedback

Don’t think it is too early to get feedback. Remember, not all unsatisfied users bother to complain. Be proactive in collecting feedback from the start.

You can ask relevant questions in case a user failed to complete the onboarding process.

Get early feedbackSource

If they have completed the onboarding process, you can send them a quick survey asking them about their experience.

Get early feedbackSource

But don’t stop there. Use analytics to analyze your customers’ behavior and find out about their experience with your product. 

 

  •  Use A/B testing

Don’t forget to use A/B testing to comprehend what type of content would effectively onboard your users. A/B test will compare two different versions of content to let you know which one performs better.

If you implement the better version effectively, you will experience higher customer conversion.

The A/B testing process involves collecting data, deciding goals, creating a hypothesis, making variations, running experiments, and studying results. A/B testing will help you in creating brilliant customer onboarding strategies.

Wrapping-Up

Remember that your users are only humans with real problems. They are looking for a quick onboarding process and avail whatever value your product or service is offering. By making the onboarding process simple for them and giving the best customer experience, you will be able to convert them into paying customers and also retain them for the long haul. Follow the 12 best practices mentioned in this article to create a successful SaaS onboarding process.

——————————————————————–

Author The Author:

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency that specializes in content and data-driven SEO. With more than seven years of experience in digital marketing, his articles have been featured on popular online publications related to EdTech, Business, Startups, and many more. Connect with Twitter at @belanigaurav.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Create an Email Marketing Strategy to Grow Your Business

How to Create an Email Marketing Strategy to Grow Your Business

When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.

  • Set Clear Goals

The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.

  • Build your Email List Organically

A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Build your Email List Organically
Build your Email List Organically

Source: Really Good Emails

  • Segment your Email Lists

Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Segment your Email Lists

Source: Really Good Emails

  • Craft Captivating Subject Lines

The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click. 

  • Focus on the Content and Timing 

Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the most suitable time to get maximum engagement.

  • Make the Design Attractive 

A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Salt & Pepper

Source: Really Good Emails

  • A/B Test Your Emails

Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results. 

  • Make them Mobile-Friendly

More than 40% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions. 

  • Add an Option to Unsubscribe

Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.

  • Track and Analyze Performance

In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Content-Promotion-Tactic

19 Marketers share their Favorite Content Promotion Tactic

Content promotion is challenging but very important. If you don’t promote your content then its gonna get lost in the sea of articles that get published every day. So what content promotion tactics work the best?
Well here are 19 marketers working in the trenches sharing their favourite content promotion tactics:

10 markets share their content pomotion tactic

Waqar Azeem, Content Studio

contentstudioI think all of us have heard the phrase that “content is king” but not many talk about the queen which is the distribution part of it. And, the distribution methods really depend on the type of content you are trying to promote. If it is not a time-sensitive content then you need to have an evergreen campaign that shares the same piece of content with different captions and images multiple times over the year on your social channels. This is such a simple tactic which can massively increase the reach of your content. So, if you have multiple evergreen campaigns running for multiple pieces of content, just imagine the number of increased eyeballs your content would experience. Another good tactic to boost your content without paid ads is to create multiple small pieces of content in different formats. For example, if it’s a blog post, convert it into a video or multiple short videos.
Then turn in into a podcast, or create infographics out of it. Drip-feed all of this content to your social media channels and get the extra exposure your content deserved

Amanda Thomas, Konstruct Digital

 amanda thomasWe’ve all been there before. You spend hours and hours perfecting and refining what you think will be the best article written on a specific subject. You hit the publish button and wait for the shares, comments, and traffic to start roaring in.
Instead, you get crickets and wonder if it’s all for nought? If you build it, they don’t necessarily come.

Here’s an ultra-quick win to help get the ball rolling on your content promotion:

If you reference a brand or person in an article – reach out to them and ask if they’ll share. I find reaching out on social tends to work well, and person to person (rather than from brand accounts) is even better. But if you can’t track down their social profiles, you can always try a tool like hunter.io to find an email address. Alternatively, Buzzstream has a great tool for locating email addresses and social profiles.
Obviously, there are more sophisticated content promotion tactics out there, but I always like to start with the quick wins.

Jeff Gapinski, Huemor

Jeffrey

From my experience, the most effective tactic right now is to build content around survey results.

The goal is to design a survey asking questions that your prospective clients want answers to.
Once distributed, amongst the questions you should have a question asking for any additional comments for possible inclusion, their email address, website, and name.
From those responses take a look at who contributed. Find the highest value contributions from a content perspective and cross-reference them with the authority of their domain. Reach out to these individuals and let them know that you’d like to include them in your content.
You can ask directly for backlinks for the post in exchange for including them, but we prefer to just include individuals without specific stipulations. More often than not, people are so excited for the free publicity that they’ll organically link and share the content.

Matthew Dobinson, Expert Cog

Matthew Dobinson

I like to run Facebook ads to my content in the form of a competition when people click on my competition ad, they are brought to a chatbot that gives them the URL of my content and asks them to share it and tag a friend in the ad post in order to enter the competition.
This forces my content to have a ‘viral’ effect and with enough ad spend it eventually gets traction. Pro tip: When you announce the winner’s message everybody in your list and offer a second competition, you can ask them to tag 5 people each in the comments or share a different piece of content. Depends on what you’re trying to achieve.

Chris Sloane, Heaviside Digital

goodlighting

If I need to promote a piece of content – I’m going to make sure that I get it in front of the right people, and ensure as many of them as possible will see it. I’ve tried several methods, and have found that running a Facebook Ads campaign is the best way to do it.
Depending on the content, I have many different approaches I can take to get the right audience, from customer email lists to interest targeting to website visit lookalikes. Each one has its advantages and gives me confidence that not only will the right people see it, but they might share it as well and increase my reach. I can also get a sense of the actual engagement with the content to see if it is actually resonating with my target audience. If not, either the content or the targeting is off – and I can test that too with different testing.

As a bonus, I can also retarget engaged content consumers with offers for a relatively cheap cost.

Tarek Elqoulaq

tarek-elqoulaq

One of my favourite content promotion tactics is reaching out to people or brands that I mentioned in my content, and just letting them know that I included them in it.
The main reason this works so well is that reaching out to someone to tell them they were mentioned in your content comes off as a very natural reason for interaction. It doesn’t scream that you want something back from them in return. 

Once you’re done writing your content, it’s as easy as gathering all the people/brands you mentioned and find the best email address to get in touch with them. In terms of the actual email to send out, I typically like to include in the subject line something along the lines of, “I gave you a shoutout”. When writing the actual message of the email, make sure it accomplishes three things:

1) Introduces yourself to them
2) Notifies them that they were mentioned in your content and an invitation to check it out
3) Requests a backlink or shoutout on their social media profiles (if their following is big enough)

Keep in mind that even if whoever you’re reaching out to doesn’t return the favour with a shoutout or backlink, at least you’ve introduced yourself and given them something of value. It can even create an opportunity down the line to reach back out to them for another content promotion campaign you’re running.

Shaurya, Attention Always

attention always

One of my favourite ways to promote a piece of content is to email everyone who has been linked in the article and let them know that we have linked to them. Every webmaster knows how important links are to rank on Google.
In the same email, I ask them if they can share the article on their social media. Thanks to the principle of Reciprocity as outlined in the book “influence”, people share it 90% of the time.

For example, When I made a post about generating SEO leads – https://raventools.com/blog/seo-leads/ which had the same format as this one (an expert roundup), I emailed the 20 experts featured to share it on their social media. Most of them did. As a result, the post got more than 150 shares online due to the ripple effect of the initial content promotion the experts did.

This content promotion tactic does not only help you get social shares but also Links as you are able to establish new relations with people by doing them a favour.

Kevin Dam, Aemorph

kevindam

Guest Posting! It allows for great control and choice. We’ll create a skyscraper piece of content and split it into chunks before reaching out to pitch different chunks to different sites, which will all link back to the skyscraper.

 

Deepak Shukla, Pearl Lemon

 

pearl lemon

My top content promotion technique is social media sharing. I will write outposts with a ‘call to action’ to comment for a link/page/etc.
The posts are spaced to be better viewable on mobile, sprinkled with emojis to grab attention and have a thought-provoking question to help push for comments and engagement. 

For relevant posts, other industry experts are tagged to help drive their followers to the posts as well. This is done on both Facebook and Linkedin. Another content promotion strategy I use is newsletters. I will create a landing page and do some promotion for a newsletter I write and build them into automation. 

The newsletters contain relevant links and links to landing pages and deliver the relevant URLs directly to the email list. The combination of these techniques has proven to drive traffic to our sites and help push to certain product pages.

Mazen Aloul, WebQuest

image director

My favourite way to promote content is to include relevant influencers in the piece and ask them to help promote it once it’s published. You don’t need to be writing an expert roundup to have influencers. Adding industry experts not only add expertise to your article, but it’s also a great way to build long term relationships with them. 

 

Michael Costin, Local Digital

michael costin

My favourite content promotion tactic is related to video content on YouTube.
As we all know, it can be tough to drive views on your YouTube content organically. And a video with only a few views kind of looks like it has been sitting there gathering cobwebs, and the implication is the video is no good or not interesting, despite how much effort you may have put into it.

So, an effective way to get the ball rolling with a new video on YouTube is to run some ads to drive some views and engagement on it. I like to make sure the ads are targeted to people that are relevant for the video, by using a combination of keyword targeting and in-market audiences. Then, just a small budget of $5 per day can generate some decent activity on the video, enough to have it on its way.

Matt Diggity, Diggity Marketing

man in black

My content promotion strategy is focused primarily on email marketing and social media. On the email marketing side, new content pieces are emailed out to my list subscribers.  This list is grown via lead magnets and capture forms, fueled by cold and retargeting ads.
Monday morning US time seems to be the sweet spot for the SEO niche for email promotion.

 

 

On the social media side, I post a teaser and link to the content in:

  • Industry groups
  • My brand’s Facebook page
  • My personal Facebook wall – making sure to tag businesses and influencers who were referenced in the content itself
  • My Twitter feed – likewise tagging relevant people

These days I’m doing my best to repurpose content to get exposure on other promotion platforms.

For example, instead of just creating a textual article for a website, we’ll create a 5-10 minute video version for the YouTube channel, expanding the reach.

Chris Porteous, My SEO Sucks

Chris Porteous

My favourite tactic is to look for content gaps in the competitor’s strategy. Most subjects have been covered to death. However, doing your research well helps you discover that your competitors are possibly not covering niche relevant content.
Implementing this strategy requires some effort, but is a straightforward practice for the most part. First, you need a strong buyer persona (this is something that you should already have handy). Research the keywords that could be of interest to this persona and see if there’s an excellent idea left unchecked by the competition.

When you find it, write about it using the appropriate keywords. Long-form content is the best option in this case, as you want to become the point of reference. It will certainly rank well, giving you an edge against your competitors. You’ll also have well-research and unique content that they don’t, and they will need to do some legwork to catch up.

David Bell, Diving Bell Creative

David Bell

We’ve been seeing more clients wanting to incorporate video content into their content strategy – either as standalone content or to support a blog.  Since there’s a higher cost associated with producing quality videos, clients want to see results right away.  As a result, we’ve started doing more Facebook advertising to promote that blog/video content.  To do it in the most cost-effective way, we started seeding engagement metrics.  Higher engagement = lower CPC.  

How do we boost engagement rates? We share the content with people who are already engaged with the brand – Facebook followers, or custom audience made of site visitors.  The ads themselves often will have a callout asking people to comment on the post which increases engagement.  Once we are seeing some traction with the ad, we change up the copy and broaden the targeting to lookalikes or other audiences we want to target.   It’s a tried and true method that helps keep the clients happy and makes us look smart.

Dan Christensen, Averse Pest Control

Mask Group

As the in-house marketer of a local pest control company, sometimes it takes real creativity to get traction online, especially in an industry that most people think is boring. The content that is on the website has to be extremely relevant, informative, actionable, and entertaining. “The whole shebang”, in essence.
Many people like to bag on “boosted” Facebook posts, but that’s only because it seems “beginner-ish”, however, we’ve found it to be extremely successful in promoting ourselves in our local area. 

For just a few bucks we can expand the reach of our content to people who are potential buyers. Not only does this tap into people who will buy right now, but it gives us great exposure to those who are not quite ready to buy (exactly what a local company needs – more touchpoints). 

We’ve been using replug.io for some time now, and it allows us to easily target those who have landed on our site, leading to a much higher conversion rate than with using a cold targeting approach.

Charlie Morley, Movement SEO

Charlie Morley

My ‘favourite’ content promotion tactic is whatever is most relevant and targeted to the client or website I am working with at that time. How you aim to promote the latest blog post for an international eCommerce store with a presence in many different countries is going to be extremely different to how I would go about promoting an offer that a local supplier of goods is running for example. 

Working with a small manufacturing company in Australia recently we had to step offline in order to enhance online presence and reviews. After successful projects were completed I worked with the client to produce promotional ‘content’ that could be given or mailed out to their customers which we hoped would lead and motivate them to leave positive reviews online. This saw a large increase in the number of positive reviews within Google, boosting local SEO performance in the process. 

This bespoke approach to offline communications may be hard to scale for larger websites but it is still possible. While working with an international eCommerce store we were able to increase Trust Pilot reviews by including a simple byline in emails asking repeat customers to leave a review if they were happy with the service or purchases they had made. 

Austin Cline, Sitemap

Austin Cline

Promoting an article to a cold audience is hard and can be expensive to get traction. One strategy our agency has had tremendous success with is to reach out to any person or company mentioned in our article through email, Twitter, or LinkedIn to let them know about the article. If they like it, we encourage them to share it with their network. This puts our content in front of a relevant audience and gives it a great boost.
Of course, we’re all interested in getting great backlinks. If they have a website, I will include a note in the message and ask if they’d be willing to put a link to the article as well. Sometimes we’ll include a particular page or post where the link might be most helpful. Again – way easier and cheaper to secure a backlink this way.

We’ve had great success using this tactic and encourage others to try it out!

Wyatt Mayham, Mayham SEO Consulting

Wyatt Mayham

My favourite solution that I have found converts the best for promoting content ensures you #1 have something worth promoting, and #2 reaching out to websites that have shown interest in the content in your vertical before. I’m going to use surveys and studies in this example specifically for Multiple Sclerosis because that is the last campaign that I have worked on and what is top of mind for me.

When you first start working on a campaign and know you have a great piece of content, I usually start with a google advanced search to find bulk opportunities. When setting up the campaign in this example I will google search “Multiple sclerosis” + “study” and “multiple sclerosis” + “survey” to surface websites who have written about Multiple Sclerosis studies before. Now I have a list of people who are already interested in this and have written about it before. Google news usually surfaces some of the best results here. I will then scrape these opportunities and run Hunter.io to find all the relevant contact information and import these into Pitchbox for outreach. 

In your pitch, make sure you explain why you stand out over every other similar piece of content. In my example, we had surveyed more users with multiple sclerosis then even some clinical trials. That is something that will catch the eye and get someone interested. Even asking them “Is there anything else you would have wanted us to ask in this survey? We do them fairly frequently so if you ever want to collaborate or contribute to the questions next time let us know”. That is now adding a bit of personalization to an already awesome piece of content. Also, you have now created a relationship with this person if they respond back which will end up as another link later down the road. 

If you are promoting content that is a cookie-cutter version of other content, I would go back to the drawing board before starting your content promotion.

Skyler Rees, Ardent Growth

Skyler Rees

One of my favourite content promotion tactics for law firms is to take the newly minted piece and throw a few ad dollars behind it targeting people who are likely to engage on social and coupling that with some enticing copy. The ad spend gets it in front of the right demographic and their own engagement helps it get additional reach. 

If you know your content as a decent search volume (or a high-intent one) you can always run some additional paid search ads to get it in front of the right people at the right time as well.

I encourage people to also shoot a 30-second video to accompany their ads on social and on search ads (if they’re running YouTube ads). It dramatically increases the CTR and reduces your overall CPC.

I know paid isn’t always the most fun or ingenious way to get additional traffic but there’s a reason why paid advertising has been around for so long: it works.

Nick Malekos, LearnWorlds

Nick

Online education on the rise, eLearning is becoming increasingly important and our society is valuing knowledge above everything else.

Reusing content as an online course seems more valuable and gets people to engage more, adding there a shareable certificate to the course, and you could go viral!
Not to mention that gated content seems more valuable and is an opportunity to collect leads. All you need is an online learning platform  and re-using your blog posts, YouTube videos or webinars

 

Author Bio: Shaurya Jain is a Digital Marketer specialising in inbound marketing. He loves to dabble with new technologies.

 

About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!