Have you ever wondered how you can make leads to your brand or product?
How does it work for you?
These are the most common questions we always get.
65% of businesses take it as their biggest marketing challenge. So how do they overcome these challenges?
Well, I’m working as a Social media manager with the brand name ContentStudio. I have been there for more than 2 years and still working. There is a lot of new stuff to learn and experienced things in real.
Today I’m going to share my experience with you about what I have learned and wanted to help you to work more smartly and productively in 2020.
Most companies came up intending to generate more leads, new customers, and give solutions to customers’ pain points. But they don’t know where to begin.
For that, they need new products, strategies, tactics that help them to reach the target audience and take their brand to the one level up.
In this article, I’ve decided to give you clear lead generation tips that help you to grow your prospects in the sales pipeline. But before getting started, let’s have a quick overview of Lead and Lead Generation.
What is a Lead?
According to systeme.io, lead is your potential customers who show you some sort of interest in your brand or product you offered in the market. Now, the next question usually asked is; how do we know the customers are interested in your product or not?
So the answer is: By providing their personal email address, phone number, or any other contact information.
What is Lead Generation?
Lead generation is the whole process to attract the leads to take the first step and convert them into your actual customers.
It seems like a piece of cake but it isn’t.
After identifying your ‘leads’, the next move is to prompt them to visit your website if they haven’t visited yet and signed up for your business.
Most marketers sent follow-up confirmation emails, made cold calls, sent newsletters, etc to make their leads stay. But keep in bear at this point, your job hasn’t done yet. You are required to come up with a variety of strategies for generating leads vigorously.
Should we consider lead generation as an essential strategy to collect leads?
In 2020, lead generation is the most crucial aspect to generate new quality leads for the business. This is something that would be easy for marketers to get hands-on.
Before the digitalization, there was a lack of mindset to create creative marketing strategies. Marketers promote their product with traditional tactics, like advertising the product on the magazine, t.v channels, etc.
Everything has its pros and cons. Nothing is perfect.
Social media channels have an unbelievable hold on our lives. There is an immense amount of information accessible on the internet. Now, people buy a product after doing extensive research( many marketers use business VPN for fast research).
But on the other hand, competition has been toughed. Many competitors out there keeping the same product targeting the same market. Various ads are running on the social channel and people are trying hard to select the brand they need to give attention to.
No doubt, social channels create ease for the marketers to get to know the audience’s pain pulses, give them pain killer, and turn them into your loyal customers.
Now, it’s up to you how you convince the target audience to buy a solution, not the product and make things easy for them to digest.
So let’s discuss the lead generating tips.
PPC search advertising
Pay per click is one of the most vital strategies to grow your business. As the name indicates that you have to pay each time when your ads get clicked or the audience redirects to your website.
If you want to show your website or any ads on the top of the google results page, then you have to pay a small fee to a google search engine. PPC helps you to build brand awareness, and promote your product or brand to generate more leads, helping to boost your revenues in the long run and you get closer to fulfilling your marketing goals
Let’s take an example here.
We have searched for the ‘lead generation software‘. Here we see ‘Zapier ads’ having various other options like explore interaction, search app, tips, and advice, etc to give the users familiar click-through options.
The more viewers click on ads to determine their interest in your business and reach your landing page the more money you’ll have to pay to google search engine for.
PPC is a great way that helps to increase your brand visibility to the public.
Retargeting ads are the most effective tips to generate more leads. Retarget means how you can remarket your product or brand to those visitors who already visited your website.
It assists you to get more traffic to your website, increase conversion rate and brand recognition. 98% of the audience doesn’t buy a product for the first time. They do a lot of research before purchasing any commodity.
Let me show you how retargeting works:
For retargeting ads, you have to segment the audience first and pitch your product one more time, create CTAs for the right audience, at the right time, and on the right channel.
Link every offer to a dedicated post-click page
Post click page is the other most essential aspect for generating more leads. According to Marketing Sherpa, 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page.
It means when the user clicks on the PPC ad, it takes them to the landing page instead of the dedicating post-page. Navigated links can distract your potential audience’s attention and make your strategy more complicated for them.
We have an example here.
If we look into the ‘Know Your Influencers’ ad, then we understand how they simply present various packages they offer to the public. When the user clicks on this ad, it will redirect to dedicate the post-click page.
So keep in mind, when you’re going to create a PPC campaign, you should have one goal. Your ads must be personalized, each element notifies the audience where they will be landed and create a relevant CTAs that convince them to buy your product or try for once.
Create offers for all stages of the buying cycle
No doubt, retargeting is the ideal approach to bring back potential audience towards your landing page, but still, there is the audience out there who won’t convert into your actual customer.
They collect information about your brand and other alternatives at the initiation stage and then make buying decisions.
So you have to create strategies for all the stages of the buying cycle. It could be an ebook, product comparison, or a free trial, etc that help them to examine your brand values and offers.
Go live on Facebook and Instagram
Well, we all know the impact of the video over the past year. People preferred more to watch a video than reading a blog post. Facebook and Instagram create paths for marketers to reach the audience, listen to them, give an answer to their questions to build brand authority.
Live streaming is the most compelling way to engage with the massive audience, educate them, and build brand awareness all across the social channel. Social media channels are a vital source for you to have a look at your customer’s persona, target them by providing a product that solves their problem, and increases conversion to your website.
It is almost 100m users watch a video every day. Live streaming offers you new opportunities to demonstrate your product, establish a warm relationship, and provide valuable content to your audience. You also make sure that your video has a goal that should be set as SHARP: Specific, Helpful, Achievable, Relevant, and Presumptive.
Zack king is a great example that surely fits here. He has approximately 30 million audiences all around the world. He makes a video that the audience loves and is influenced by his creativity.
Engage with industry influencers
Influencers have the power to prompt the public to turn into your loyal customers.
Though it’s in human nature that if we are inspired by someone for some good reason, then we would try to copy them, listen to them, or their suggestions are estimable for us.
Engaging with the influencers is another way to collect data about your niche relevant audience that helps you while retargeting them. There isn’t a hard and fast rule that you have to engage with the celebrity or any millionaire to promote your product in front of different eyeballs.
You can build a relationship with the industry influencers who helps you to take your brand one step up and create lead generation. This guideline helps you to identify the right influencers for your brand and receive more ROI and gain traffic.
Repurpose content to reach a wider audience
Content marketing is also another important strategy for lead generation. Creating compelling content not only drive your audience to your website but also helps you to keep your desired audience resonate with your target audience.
But on the other hand, creating highly valuable content is not as easy as you think, it takes time, hard work, and deep research.
So, you have the opportunity to find out the content that you have already produced. You should re-create the fresh content to save time and enhance your marketing efforts. It also assists you to refine the content for your audience over time.
Let me give you some tips on how you can re-purpose content to reach a wide audience.
- You can turn your blog post into a podcast and webinar.
- You can add a slideshow, graphics, stats and etc.
- You can re-use your content in a video or in an e-book
I would suggest you have a look at ContentStudio’s blog. They have more quality content that helps you in all possible ways to re-create fresh content, streamline your marketing activities, and hold a pace in the market.
Participate in LinkedIn discussions
Linkedin is the most simple and influential social media tool that helps you to build brand awareness and establish relationships with other community members. To generate leads, you have to build your professional brand appearance there.
After that, the Linkedin group is another opportunity for you to introduce your business by communicating with other professionals in the same fields.
The Linkedin group is a center for the professionals having the same interest, looking for niche relevant content, answers, job and etc.
Groups don’t only consist of advertising your brand or product. In fact, it offers you to reach the desired audience with whom you can talk, share your content, experience, or passions.
If you generously want to boost your brand presence online, then you must have to participate in the group discussion more often. There are certain rules and regulations of the group which you are obliged to follow.
We have an example of Waqar Azeem, who is the Co-Founder at ContentStudio.io.
To generate leads and traffic, you have to build your professional brand presence there and then you are good to go.
You can also use LinkedIn automation tools to make your LinkedIn lead generation process even more effective. With their help, you can send automated message flows to LinkedIn group members where you’ve built your thought leadership.
Offer a quiz or other interactive content
We have talked earlier about re-creating fresh content from the existing content. Creating quizzes is also one of the compelling forms of re-purposing the content to attract an audience.
Who doesn’t like a personality quiz? Are you a cheesecake or muffins lover?
Such types of quizzes habitually drag the audience’s attention. People find little time to answers these kinds of quizzes. This is the reason marketers paying attention to creating quizzes for the target audience to promote their brand.
It doesn’t only helps them to lead generation, but also gives extensive information about your audience’s interests, fears, and wants. Quizzes also offer you to find the loopholes from your competitor strategies, fill them with the cornerstone content, and talk to them in a personalized way to make them happier clients.
Lead quizzes is an online tool that helps in creating engaging quizzes for marketers to capture leads and learn more about the audience. They have created a wonderful and simple quiz for food lovers. Have a look here.
The key element you have to keep in your mind is to “Understand the audience completely.”. It creates opportunities for you to target them according to their needs and interests.
In short, you have to remember these three peaks.
1. Recreate the existing content in the form of live video, webinar, or podcast.
2. Engage with potential customers, influencers, and participate in the LinkedIn group discussions.
3. Educate the audiences in different stages, provides various discounts, and retarget them.
You have to come up with some creative strategies that pull the audience to your landing page. You should try these lead generation tips for your business and let me know how it works for you in the below comment section.