Content remarketing - Replug

The Complete Guide to Content Remarketing: 20 Tips and Examples to Re-Engage Audience

It is funny how so few people know about content remarketing. Some confuse it with usual content marketing, but it is actually a separate technique that has its own aims and practices involved. Here’s a complete guide to content remarketing.

What Is Content Remarketing?

“Basically, content remarketing helps you attract the attention of your site’s past visitors to prompt them to take further steps. It is something like a second hook that works perfectly after the first one wasn’t as successful as you expected,” says Marie Fincher, Head of Content at Trust My Paper.

Content remarketing strives to capture the attention of your site’s visitors to make them come back to your website and complete an action they didn’t make during their first visit. This can be anything from purchasing your product to subscribing to your newsletter. Content remarketing is like that second chance you needed desperately. Remarketing helps you to:

  • Increase brand recall and branded searches.
  • Turn abandoners and bouncers into leads.
  • Improve the repeat visitor rate and engagement.
  • Increase the effectiveness of SEO.

Content Remarketing: Google Display Network

Google Display Network also known as GDN is one of the largest remarketing networks in the world. It has over two million sites in the network with nearly any site you could think of. It includes some of the big sites Google owns such as YouTube and Gmail. AdMob is also there which means you will be able to make your ads show up in mobile apps. The only major site that is not included is Facebook.

In this article, you will learn how to use GDN for remarketing and maybe become an expert in it after some practice. In addition to GDN, you can also use Replug (a platform for link shortening, tracking, optimization, and deep analytics) and Content Studio (a content marketing and social media management platform) which are both quite valuable for content remarketing.

Getting Started

One of the best things about using GDN for remarketing is that it gives you a lot of reach. You will be able to find your tagged site visitors on the network several times per day across many different sites. In general, you will be able to connect with 84% of the people you tagged around 10 to 18 times per month.

The first step in remarketing is to create an audience of users that you will be remarketing to. This can include people who visited specific pages on your website or read your blog, but you will have to group them into separate audiences depending on your goals. By grouping your tagged site visitors into audiences, you will be able to reach out to only certain people and offer them relevant ads to prompt them to come back to you.

Another benefit of grouping your audience is that you can bid more aggressively. Consequently, this will lead to more impressions and higher ad positions. Some pages on your website such as the pricing or product pages are way more valuable than your blog. By selecting those who visited specifically your product and pricing pages, you will be able to provide them with higher value ads.

In order to define your audience, create a new remarketing list on GDN and define which website visitors you want to include and which you want to exclude. Don’t worry about cookies and such, because Google will take care of them itself.

Yet another great idea is to group your blog audience by the posts they read. So, for example, if you have articles on three different topics, create three remarketing lists for each of these topics’ visitors.

Setting Up Audience Membership Duration

Once you have your remarketing lists set up, you must decide on your audience membership duration. In remarketing, this refers to the number of days you follow a user around with your ads. This means that setting your audience membership duration to 30 days will make your site visitors see your ads for, you guessed it, 30 days.

The problem with deciding on the “right” audience member duration is that there is such an issue as ad fatigue which is a result of overly aggressive remarketing. Many experts believe that being too “creepy” with your ads may result in the loss of ROI of your campaigns or can even damage your brand. This is why so many marketers advocate for shortening audience membership duration, even though the reality seems to be different.

Fortunately, remarketing ads have shown to be way more effective than generic display ads. In fact, they stay effective even after ad fatigue starts setting in and viewers are more likely to engage with a remarketing ad they saw several times before than with a new generic display ad.

This brings us to the fact that being bold with your remarketing is the way to go. There is no need to be scared of being creepy simply because people don’t think you are by using remarketing. Set your audience membership duration for longer periods of time (something like three times your average sale cycle length). Having more impressions means a higher conversion rate while rotating several ads during one campaign can help you fight ad fatigue.

To help you create great content for your website, blog, and ads, use these tools and services: Grammarly (checks your grammar, spelling, and punctuation), Studicus (online writing service to make your content for you), Google Docs (allows you to share and edit word documents in real-time), Grab My Essay (another great online writing service), and Plagiarism Checker (checks your text for plagiarism).

Creating Content Remarketing Ads

Once you set up everything, you will only need to create the perfect ads for your remarketing campaign. Google Display Network currently offers fourteen display ad formats:

  1. Vertical Rectangle (240×400)
  2. Mobile Leaderboard (320×50)
  3. Banner (468×60)
  4. Leaderboard (728×90)
  5. Square (250×250)
  6. Small Square (200×200)
  7. Large Rectangle (336×280)
  8. Inline Rectangle (300×250)
  9. Skyscraper (120×600)
  10. Wide Skyscraper (160×600)
  11. Half-Page (300×600)

The format of your ads matters because this will decide where they appear. Same format ads compete against each other for positioning, while different ones don’t. Consequently, you must diversify your ads as much as possible so that you get more chances of your ad being placed in better positions.

Obviously, there are some ad formats that get more impressions than others. For instance, leaderboard and inline rectangle ads get over 25% of impressions, while banners get only 12%. The fourth place is held by wide skyscraper ads with over 10%. All the remaining formats get less than 10% of impressions, but they still perform quite well and shouldn’t be overlooked by you.

Likewise, there are certain emotions that draw people to your content and to your ads. Ads that promote such reactions as awe, laughter, amusement, and joy are said to work best. So, in order to create great ads, you should simply diversify them and make them easy for your audience to relate to on an emotional level.

Before we move on to the best tactics in content remarketing, it is important to mention one great tip: raising your click-through rates will reduce your click prices. This way, you will be paying for a greater volume of clicks, but they will cost you several times less. Just remember to have image ads rather than text-turned-image ads.

And now, finally, here are the best practices in content remarketing for you to use:

  • Ads That Push To “Hard” Offers: The best way to get your ads working is to promote your best offers. If you have a bestselling product, make an ad for it, because this will make it sell even better and will help you get your other products selling too.
  • Conversion Path Analysis: Do a conversion path analysis and figure out which pages the user usually visits before converting. Once you know what these pages are, target them with your ads.
  • Ads That Push To Content: Your content maybe even more important to visitors than your products. This means that it may be better to target an article in your ad rather than promote a product page.
  • Social Shares On Your Blog Content: Analyze your blog content and see which content gets the most shares to social media. This will give you a general idea of what kind of content people are interested in and you will be able to target your ads at those articles on your blog.

20 Examples of Remarketing & Retargeting

Lastly, to give you more ideas about how you can retarget your ads and remarket your content, here are twenty examples from the past:

  1. The Right Link: One of the biggest mistakes you can possibly do is sending your customers to the wrong place. Imagine you posted a picture of one product, but linked to another one. The person who clicks on the link wants to see the product on the picture, but once they see something different, they quickly lose interest. Instead of doing this, act like Kelley Blue Book on Twitter – link the corresponding product that is in the image you attach to the post.
  2. Customer Buying Window: A common misconception in remarketing is that you have to retarget potential buyers with ads for the product they haven’t bought. In reality, there are many customers who can’t afford certain products and have simply browsed through your catalog before and viewed these very products. As Rob Weatherhead, the owner of Agent Wolf, says, you must retarget these individuals only for a certain amount of time while their interest is still present. If they don’t convert during this time, it means they either decided not to purchase your product or bought something similar elsewhere.
  3. Separate Landing Pages: This is a mistake done not only by those who practice remarketing but also by many experienced marketers. Instead of linking their ads to separate landing pages, they simply link them to the homepage which is a big turnoff for many consumers. Neil Andrew, Marketing Manager at PPC Protect Limited, recommends creating separate landing pages for your ads and always linking to them.
  4. Cheap Alternatives: Philippe Côté-Léger, Marketing Director at Lab Urbain, believes that using Facebook and Google is not mandatory. You can follow suit and make use of cheaper alternatives that can prove to be just as effective as Google and Facebook. For example, a content discovery network like Outbrain offers inexpensive CPC.
  5. Dynamic Remarketing Ads: This is one of the simplest yet overlooked tips. Using dynamic remarketing tips is essential for getting the best results. For example, Ryan Scollon says that dynamic remarketing ads allow him to show ads with products that customers have viewed before. This makes the ads way more interesting instead of leaving them generic. The only thing to keep in mind when designing dynamic remarketing ads is that your imagery must be on point to capture the attention of your target audience.
  6. Email Promotion: Learning Success Systems has been implementing this technique into their strategy for quite a while now. They match their retargeting campaign with email promotion making it twice as effective. There is no logical explanation for why this works so well, but it has been proven to be successful for many businesses. Perhaps, people remember their emails once they see the ads.
  7. Reviews: Karen Sahetya, the founder of Brand Central Marketing, says that one of the best ways to build social proof is to use reviews for retargeting and remarketing. Those who viewed your products but didn’t make a purchase are more likely to buy once they see that others have had a positive experience with your brand and with some particular products of yours. It is the equivalent of someone considering buying a car in real life and a friend telling that person about their positive experience with this model.
  8. Social Proof: This is very similar to the previous example, but it is still quite different. Let’s look into this practice with the help of Birchbox. They have successfully integrated social proof into their retargeting ads. You can either send those who click on the ads to reviews of your products or include quotes from your past customers about your brand into the ads themselves among other things.
  9. Audience Segmenting: Audience segmenting is crucial for your digital remarketing campaign. Separating your targeted audience into those who have converted and those who haven’t will allow you to show corresponding ads to different individuals. This practice has been proven effective by many businesses that used it and Evoke Strategy LLC in particular. Its co-founder Devon Vocke says that audience segmenting has always helped them make their campaigns more effective.
  10. Best Offer: Displaying your best offer is essential for attracting the most attention. One of the best examples of this is Handy’s home cleaning retargeting banner that appears after a customer views other similar websites with home cleaning services. Making such ads catchy is also very important. They have to have bright colors, a promotional offer, and a call to action that stands out and speaks to the audience.
  11. Prioritizing Users: Joe Castro from Elevation says that prioritizing users that are close to completing a purchase is crucial for achieving more conversions. Those who added products to the cart or went as far as to get to the billing stage are more likely to purchase something than those who simply visited your homepage or product pages. Be ready to invest more in targeting the former ones and offer them free shipping or something similar to get them to convert.
  12. Potential Clients over Sales: Instead of focusing on making a sale, nurture potential clients. Take WordStream, for example. The company offered a free assessment instead of a discount for their products. Consequently, many customers let their guard down because they weren’t pressured into purchasing. WordStream offered a service of value related to what their customers wanted based on what their remarketing “sensors” detected. Always think of customers first and sales second.
  13. Urgency: Many marketers know of this simple characteristic that always works. Creating a sense of urgency will motivate your customers to complete the action you want them to faster. For example, Expedia uses urgency in their retargeting ads to prompt users to book travel from their site. Expedia uses irresistible deals with a last-minute offer and this works like a miracle. This is credited to the fear of missing out that most people experience when they see such ads.
  14. Interesting & Relatable: It has been said before, but it will never be old: make your ads interesting and relatable. There is also a great example of this technique. Mazda and Merchenta worked together to create ads that would attract more potential customers to test drive their cars. Merchenta built customized ads that were based on geographic radius matching individuals to the nearest Mazda dealership. The ads displayed the nearest dealership houses that had the specific Mazda car models that customers viewed online. This, in turn, raised the chances of these people visiting the saloon and test driving the car.
  15. Frequency Cap: Using a frequency cap can prevent overexposure. As Kyna Garrett from Strike Social points out, social media ads are everywhere, so applying a frequency cap can prevent potential customers from being overwhelmed by your ads. In fact, overexposure can be very damaging to your brand, so it is important to determine the right frequency (which is also not that easy). Find the perfect balance by testing different frequencies and then use the one that works best.
  16. Avoid Spammy Ads: Patric Kreidler from Power Digital Marketing talks about something very closely related to the previous example. Such ads as pop-ups, countdown ads, ads with sound on autoplay, and so on are seen as spam by many users and usually ignored. Moreover, they often lead to viewers associating them with a bad experience. Obviously, no brand would want that, so avoid using such ads at all costs.
  17. Emotional Connection: It has long been proven that ads that create an emotional connection in viewers are way more powerful than usual ads. For example, Think Engraved uses cute pictures in a combination with cute statements to draw a smile or make the viewer laugh. This draws in potential customers and hooks them onto what else the brand can offer. You can also add an extra something to such ads to make them even more appealing (e.g. a discount or a gift).
  18. Videos & Slideshows: What can be better than visuals that “speak” to the audience? Images are so common that most ads get lost even if they have a stunning design. This is why videos and slideshows are now becoming so popular. However, you must remember to keep your slideshows with no audio and disable autoplay on your videos. Otherwise, they can become annoying.
  19. Relevant Sites: Thomas Budnik from Auto Accessories Garage says that including only those sites that are relevant to your brand will ensure that you don’t waste your money for nothing and target only the relevant audiences. Before letting your remarketing campaign go live, check that only the relevant websites are included or the irrelevant ones excluded.
  20. Content Messaging: Last but not least, Robb Hecht has adopted a social content messaging strategy to help his remarketing efforts. This simply means that you use a special framework that breaks down your ads and serves them to customers at different stages of your sales funnel.

Final Thoughts

All in all, content remarketing is one of the best techniques to use in your online marketing strategy, and you will definitely get something useful out of it. Make sure to read this article carefully again to refresh your memory about what content remarketing is and how to use it properly.


Guest blog post by Kristin Savage who nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. She is a regular contributor to Best Essay Education and WOWgrade.

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

Replug Reports and Link Analytics

Plan Highly Focused Content Marketing Campaigns Using Replug

 Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables, Machine learning, coupled with the need for analysis and reporting, as testing new strategies and implementation is imperative to understanding successes and failures.

–  Jenn Mathews of Jenn Mathews Consulting

Emerging Technologies have a major role in revolutionizing and educating an average person. Now, people are aware and enlightened about data and its protection. Toucan Toco has predicted that 90% of the companies will have CDO’s in 2019 which will help companies communicate with their associates in a civilized manner and make better decisions for their future projects.

When you talk about data, the use and importance of reports come naturally. Data is useless when it is not observed periodically. That is why protection and organization of data are vastly being recognized among businesses.

Why is Reporting important?

Reports are used everywhere; in one form or another. If you’re not collecting and analyzing your data trends properly, you wouldn’t know what you’re doing and what to do next. Reports help you nurture your audience with a better understanding of the service you provide them and how it helps them. All these things help you move forward and nearer to your goals and vision.

Reports and business analytics provide useful data which plays a major role in the growth of an organization.

Let’s first discuss how reports and analytics drive you towards the pinnacle of PR.

Data Story-telling

Modern marketing strategies require you to be empathetic and create content that is relatable to the reader. Telling your personal stories through data and using reports for this purpose is a clever marketing tactic.

Super Content Marketing 2019 - Sweden
Super Content Marketing 2019 – Stockholm Sweden

Data story-telling is a derivative of Dataviz (also known as Data Visualization) and Business Intelligence; which support you to present your data in the most interactive and apparent way.

In 2015, Danielle Kurtzleben of Vox created a great example of data storytelling. She gave a statement ‘You don’t eat the way your parents did’ and instead of showing a year by year comparison respective of each food item, she presented it in the form of a chart that showed the shift of food consumption over the years. (Visit the link to view the complete chart).

Keep all the stakeholders aligned

Real-time reporting helps companies progress faster and monitor their activities on the go.

Irrelevant to the size of your company or the span of your stakeholders, reports are the most convenient way to conversate with your team. All the successful B2B and B2C companies prefer to compile data in reports and present their research in an optimized manner.

Pro-active measures

There is a very famous saying; ‘what doesn’t kill you, makes you stronger’. When you have a detailed report in your hands, you can measure your achievements and identify past mistakes.

This data could easily be represented in reports which would resultantly lead to a positive impact on your growth. This means, that if you keep track of all your failures, they could turn into your strengths as well.

With the help of different analytical or business reports, you can prepare for the future and easily dodge the evitable mistakes. You could get an early insight into your actions and their outcomes and plan your strategies accordingly.

Reports in Marketing

Reports have an integral involvement in identifying different KPIs which could be used in measuring the performance and progress of your marketing campaigns. These reports also help in predicting future trends by comparing different behaviors and practices of different entities.

Reports reinforce data-driven marketing; which the modern marketing methods heavily rely upon.

Replug Reports

Replug brings a great opportunity for its users to create as well as track their brands in a single place. Each of your brands and all the marketing campaigns you create for them in Replug are trackable.

Replug reports help you analyze the strengths and weaknesses of your brands and campaigns. You can measure the ROI gained by each campaign instantly, and plan your future campaigns accordingly.

The same way, these reports also enable you to detect if something is going wrong or if your campaign is not working as planned.

Depending upon your requirement, you can inspect your Reports daily, weekly, or monthly.

Let’s see how Replug Reports work and what you can get from them.

Adding Reports in Replug

As explained earlier, you can segment the performance of your brands & campaigns created in Replug and represent them in the form of analytical reports.

Replug has a whole section to cater the reports of your brands and campaigns.

Replug Reports

While adding a Report in Replug, you need to select the brands and campaigns which you wish to track. Replug creates a daily, weekly, or monthly report depending upon the frequency you choose. All of these details are entered in the pop-up form which would appear when you click on Add Reports.

Adding Reports in Replug
These reports are then sent to the email address you entered while adding your report. You can download the report in CSV format.

Exporting Replug Reports

What can you view in a Replug Report?

Replug reports let you view the following metrics of your brands and campaigns.

  • Shortened URL: Custom Replug links created for easy link tracking
  • Original URL: The original link of the webpage you used in your campaigns
  • Campaign: A campaign created for the brand
  • Clicks: No. of clicks for each replug link
  • Conversions: Total conversions as a result of your campaigns
  • Conversion Rate: A link’s Click-through rate
  • Avg. Time: Total time spent by the visitor on your link
  • Tags: Tags assigned to each campaign
  • Unique Clicks: Unique clicks received by each Replug link
  • Creation Date: The date when the campaign was created

Actions performed on Replug reports

Once your report is added to the system, you can perform the following actions on your Reports.

Archiving/ unarchiving Reports

If you want to separately store old reports which are still important to your company but they’re not being actively used, you can add them to an archive. These reports will be retained in your archive for as long as you want and you can unarchive them when you want to start using them actively again.

To add a report to archive, select it and click on the menu button underneath Actions. Click the second option that says Archive.

Archiving Reports in Replug
Similarly, if you want to view archived reports and then unarchive them. Firstly, click on the button Show Archived Reports placed on the top-right corner of your screen. Then select the report which you wish to unarchive and click on the unarchive button underneath Actions. 

If you want to view the report you just unarchived, click on the button Show Active Reports placed on the top-right corner of your screen.

Unarchiving Reports in Replug

Editing/ Removing Reports

If you want to edit some information in your Replug Reports, you could do that by clicking on the Edit button underneath Actions. A pop-up will appear where you can make changes and click on update to save the changes.

Editing reports in Replug
The same way, if you want to permanently delete a report from the system, click on the Remove button (third option in the above image).

Analytics

The trends in data analytics have drastically increased since 2015. Last year, Big Data adoption reportedly increased by 59% from 17% in 2015.

Big Data in 2019

Analytics, just like reports, help you track the current standing of your campaigns. It’s better to be safe than sorry; that’s what data analytics do to your business.

Replug links – Bulk Export

Replug allows you to track your Replug links and examine their performance by analyzing the metrics like clicks, unique clicks, and conversion rate, etc. A Replug Link is a shortened, customizable link that you can create against any URL you visit.

Now, you can export your links in Bulk and gather some useful insights on:

  • your user base; demographical data like age, gender, country, etc.
  • The type of content you share
  • The content that maximizes your audience engagement
  • The conversion rate you achieved – Click-through Rate
  • Unique Clicks

To export your Replug links in bulk, locate and click on Replug links on the top navigation bar. All of your customized replug links will appear with all the analytical data.


Click on the Export to CSV button placed on the top-right corner of your screen. A pop-up will appear where you have to select the category of links that you wish to export.

Here you can select the:

  • Brand(s)
  • Campaign(s)
  • Fields which you want to export in your CSV file. If you want to exclude the data for some fields in your exported report, you can uncheck the field’s label here (as shown in the image below).


Click on Export and your CSV file will be exported to your connected Replug Account. You can download this CSV file and use it as per your requirement.

Exporting Archived Links

If you have some old but useful links that you have archived but now you want to export them and study the performance of your links, you can do that in a few easy steps.

First of all, you have to unarchive those links. Locate & click on the button Show Archived Links. You will be redirected to all your archived links. Click on the unarchive button underneath the heading Actions (as shown in the image below)


As you unarchive your links, they’ll be shown in the list of active links which you can export in your customized CSV file.

 

About the Author

Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.

branded links - Replug

The Step-by-Step Guide to Successful Influencer Marketing Campaigns

 

Influencer Marketing (IM) is becoming a hot topic for marketers to advertise their product and brand image all around the world.

Influencers are the key people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. They have a large pool of public attention, people listen to them when they speak, write blogs or tweets.

Influencer leaders change the ways we do business before, help the markets to identify, research, engaged, and build conversation to connect with potential customers and make aware about the brand, product, or services.

Marketers need to synthesize their marketing strategies, digital marketings, sell products and services, social channels which based on a strong build relationship with the customers.

IM plays a critical role in the market to drive awareness, establish a warm connection, persuade the audience, and bring trust to the counter for the marketers and brand. In a highly interactive media, information move like billow and influencers are the billow maker. People love to talk to other people rather than companies.

A word of mouth has an adequate impact. It’s most likely the best approach for marketers to drive sales and cater to the audience. In Nielsen’s study, 92% of people believe in suggestion and recommendation of their fellows, family, other inherent over all other forms of advertisement.

According to Nii Ahene, COO of CPC Strategy

Influencer marketing is growing because it’s a great way to get your products in front of an audience with an authentic voice. Many brands are seeing top-of-the-funnel value by getting more eyeballs on their brand’s offering. There’s power in putting the right products in front of the right audience  — with an authentic voice.”

In this blog, I’m going to explain to you some fundamental steps which guide you to identify the right influencers for your brand and receive more ROI and increase sales towards your brand campaigns.

Define your business goals

Before starting a business, every businessman has certain goals and objectives related to their product or brand described in a market plan. There are some factors which illustrate to you how you can successfully run your business with the Influencer leaders.

Brand awareness

If you do not educate the audience about who you are and what you do, then there is nothing else you do matters in real perspective. An entrepreneur who is new to the market or introduces a new product set, their goal is to develop brand awareness in front of the target audience.

The marketers not only provide a product they must give exposure which educates the audience in instructive ways. Influencer marketers play an essential role in the retailer and e-commerce space. When influencer marketers illustrate the brand image and spread the brand awareness then more people convert into the customer by recognizing the brand impact in their life and generate more traffic.

The entire market campaign is based on influencer marketers who help you to promote brand awareness all around the world in a more positive manner and persuade the customer to acquire a product from your company.

In other words, band awareness is an important asset of any size of a company. If you deploy a right market strategy at the right time with the influencer leader it generates more traffic, quality leads, adequately increases in sales by selling product and services and receive high ROI in return.

Marketing KPIs

Key performance indicator represents the performance of the campaigns, the market activities and measures the process towards your marketing goals.

There are following KPIs are the most common for gauging influencer campaign success by Magda.

  • Engagement
  • Reach/ Impressions
  • Follower growth
  • Traffic

There are plenty of tools available to measure the above-mentioned parameters. Contentstudio is an all-in-one solution through which you can share content with your audience and measure the performance of your social accounts with detailed analytics.

ContentStudio

KPIs helps you to find out the number of customers who purchased your product, total revenue, the marketing opportunity you have, boost your social engagement with web optimization and conversion with the customer’s valuable insights.

Identify and interpret the connection with the audience.

In order for people to remember your brand or product, you must connect with the audience. With the influence marketers, you can retain the customers causes people often come to listen and try to connect with them through social channels to attain more knowledge.

Establishing a relationship with the audience which helps the marketers to find the loopholes in their marketing strategies and have the ability to make more improvements to grow business successfully. Influencer retains the customer, give them a reason to buy or purchase good or services more than once and turn into your loyal customers.

A survey is another way to collect a piece of new information about the audience. Talk to the audience, ask questions will make you aware of their interests, demands, hobbies, etc. To create surveys within a few minutes, you can use Typeform.com to create behavior-based surveys for your campaigns.

After assembling the information, you can enhance your marketing and content strategy to cater to the audience. Influencer marketers can deliver you the general view of the audience behavior or create a persona which enables you to tailor the message for the audience accordingly what you want to know about each.

Now, there are various social platforms with people engage more to receive more piece of knowledge and enhance their experience.

Using these tools you can do research on the niche market, target the audience, create customers persona, talk to your actual customers, specific characteristics consist of geographic, demographic, psychographics and identify the audience behavior.

Collecting data related to the market and the audience gives you the direction to move forward, established a warm connection with the audience, and provide quality content.  It provides a structure or shape in such a way to boost up the marketing strategies and grow business market share. Partnering with the Market Influencer gives you the opportunity to find the new target audience and unique ways to engage with them.

Determine the appropriate Influencers

If you want to get recognized in the market, boost your market activities, remembered by the audience without taking years?

Then you have the option to do so. Newbie marketers have the opportunity to reach out to the influencer who has a similar personality related to your brand. It’s an important factor to find the right influencer for running your brand campaign.

After classifying the market specification and research the next step is to find the person who has an immediate impression on the target audience. You can reach the influence through the different social channel and dig out which marketers has more social engagement with the audience.

Not every influencer are equal, having the same level of engagement, different ways or action to persuade the customers buying power and size of the audience.

Therefore, we have to identify the ideal influencer, who will convey the brand image in a message, build the brand’s reputation, attract the audience to the company and demographically align with your target audience. A good example for the SaaS products is; you can reach out the key influencers in your niche and ask for feedback for your product.

If they like your product or idea, most likely they will share it on their social channels. This alone will be putting your product or a brand to hundreds of people from a single influencer.

Applicability

You can read their post and content and get a sense that it’s the ultimate fitting for your brand campaign or convey a message to the right audience.

Zack King is the great example, he is a prominent social influencer in the digital market having 2.06 million followers on Instagram and 3.0 million subscribers on Youtube.

He is quite appreciated for his videos that seem as though he is doing magic. He generally posts challenges and video tutorials to his YouTube channel to drive the audience attention.

Zach King

There are five noteworthy things mentioned by Scott Paul which marketer need to view for the ideal influencer.

 ideal influencer.

Giving creative freedom to the Influencer

After selecting the Influencer marketers, the company needs to trust them. They need to develop a friendly relationship to begin creating content for the audience.

The company should demonstrate profoundly the goals, objectives, product attribution, what type of content you wanted to promote and give them a space to write in their own novel way. Make sure you describe the guideline smartly so the influencer writes the content according to the brand’s requirement and the audience you want to target.

You are giving them the ability to come up with the new idea, strategies to build up an influential reputation of the brand in the marketplace that makes influencer more appreciatable and comfortable to work with you.

Influencer and the brand are the partners with mutual goals. You have to encourage the influencer to create informative and eccentric content for the campaign provide the helping material and leave them alone.

In fact, 77% of influencers are willing to work with brands more than once if they’re granted creative freedom. If you genuinely want to build a dominant and long term bond, then you have to give them creative freedom in the workplace.

Influencer marketers

Let’s take the example of Julie Sariñana. She has the strength to create one of the most thriving fashion and lifestyle blogs in the world and the potential to influence the purchasing decisions of millions of people. She has over 5.1 million Instagram followers.

Channel Invites Julie Sariñana in the French production facility.  The Chanel is a fashion brand grasp the reach of top Instagram influencers to engage with the audience through a social media channel and create enthusiasm for the announcement of the company’s new fragrance.

Instagram

Assure the influencer to share about you on social media

Influencer performs an intense role in the audience buying decision. The vast size of the audience loves to hear them and get inspired by the content they are selling.

They also know the audience taste, interest, preference, and worries on different aspects and provide authentic information about what your target audiences want which helps to increase conversion rate. They also teach you about the gaps, how you can fill it with the quality content.

If you really want to be successful in holding a product or service with the partner, then there are necessary steps you need to follow.

Briefly explain the Objectives

Before developing marketing strategies with the influence, you need to outline the objectives to the influencer certainly which you want to achieve. It may be consist of:

  • Increase brand awareness
  • Promote your product
  • Boost sales
  • Develop a connection and engaged with the customers
  • Generate Leads
  • Promote your page
  • Increase reach

Select the Campaign Type

After that, you have to decide the influencer campaign type which you need to employ to attain the goal in a more directed way.

Encourage Influencer

You have to inspire the influencer to write or create standard content to promote your product.

Give them Offers

Yоu can pay them, offer a different deal arrange all expenses paid trip that satisfies their want and in return, they will work hard to drive more social engagement.

There are a few fantastic tips or ideas which help you while developing the influencer marketing strategy.

  • Sponsored Content
  • Co-Creating Content
  • Discount Codes
  • Brand Ambassadors
  • Contests and Giveaways

Prepare a content plan

Selecting the Influencer based on their knowledge of the niche target market. The next move is to write content, what segments need to be covered to embrace the audience and give the understanding of their product’s essential attribution.

Today’s audience knows brand advertise their product to raise awareness of the brand image, influencer marketers doing native advertising to turn the audience to stores than a traditional advertisement which is cost effective.

Influencer steadily concentrates on content strategies cater to the audience while writing a content influencer focus on these aspects:

 

  • Frequently evolve tone, mood or language to know the needs and wants of your distinct customer base.
  • Write quality content which is easy to understand.
  • Use visual content and infographics to gain more intention of the customers.
  • Select the relevant topic for potential customers

 According to Content Marketing Institution, following are the most important challenges for the content marketer.
challenges for B2C

Influencer spends their time, expertise to develop the content marketing strategies to create and publish informative content to the target audience. When the followers grasp their influencer direction, then markets could find more opportunities at the same time.

Your content should be aligned with the campaign’s requirement, goals, and objectives. Then there is the possibility you will be more visible to the target audience and keep updates of the trends, customers concerns, and complaints.

Select the Right social media channel

A social media channel is the lusty medium to socialize your brand, target the small segment, and reach out the different audience demographics. There are numerous channels to convey the message to the users, which helps you to deploy marketing strategies.

Choosing the right channels, for the right audience at the right is necessary which impact on the brand industry, sales, and ROI and insights depend on the channel you choose to run the campaign.

Every platform has its own value, strength to run the marketing activities efficiently. There are some channels which marketers more prefer for the influencer marketing campaigns.

Most Important Influencer Marketing Channel In 2019

After that, build a strategy and align with the influencers which able to help you achieve your company’s goal.

Social listening is a kind of business concept. It helps the businessperson in an instructive manner, identifies the target audience, customers problem with your branded content, monitoring the performance of the blog, and recognize how your blog is preserved by the target audience.

It also apprises you which platform is more suitable for your influencer marketing campaigns, and have more social engagements.

Measure outcome

Every company strives for more sales.  You should keep an eye on the Influencer published content and blog post and trace the social engagement towards the campaign through the diverse sources.

Now you need to monitor the performance of the influencer marketing campaigns whether the results adhere to the expected standard which you set at the beginning.

If you do not meet the object then you should re-evaluate and develop a new campaign with high purposes. In order to measure outcomes, you require a tool which encourages you to collect the data and correlate the marketing strategies for the product before and after launching.

Replug is a great tool which helps to create a brand, tracks the campaign performance, measure the outcome,  and promote your product or brand to the target audience.

Replug

Promote the Influencer content

Influencers give exposure to the audience with the new idea, brand, and product. In a study it’s has been estimated that 40% assenter buy the same product when they see the influencer use the product.

The content shared by the influencer has more capacity to grow the business awareness and attention of the audience over and over again and generate more leads. Influencer leaders have their own social engagement with the followers, people believe them, spark with their content and recommendation.

So it is comparatively simple to promote the leader content to give the sense of the product, brand image or content than markets to the general public. Sharing influencer content instinctively gain more attention, expand your outreach, people get curious to overhear of your brand story.

According to Ann Handley, there are considerably enough reasons to begin an influencer program:

  1. Launch an influencer program to cultivate relationships with people who align with your bigger story, values, and purpose.
  2. You want to give them access and insight.
  3. It would be great to work with them long-term

Improve conversion

Many people take too much time to think about whether they need to spend money on the product or service or not. At this phase, marketers help the audience in the decision-making process, promote the company product and develop a well-reputed brand image in the audience eyeballs.

Influencer marketers give the reason to the audience to perform a particular action by granting discount offers for the specific time period. It gives the impression to a potential customer that you have something more precious than other competitors then they feel valuable and buy a product from your store.

Here we have a detailed blog to improve the conversion rate by the David TomasAn influencer has the strength to influence the audience with their quality content to take conversion action towards the running campaigns. Conversion is the lifeblood for every marketing campaign.

In the Neil Patel blog, he explains the perfect five steps to increase the conversions rate by 158%. For the dramatical change in the conversion, you need to optimize your landing page, call to action, utilize the social platform, codify and improve your content marketing strategy.

Conclusion

Influencer Marketers have a remarkably positioning for any product in the market.  With the right approach and right selection of influencers, they can take your business or a brand to the next level.

Settings the company’s goals and objectives ensure marketing influencer campaign running more fruitful. Partnering with the leader encourages you to appreciated by the audience and build up the brand standing in the digital market.

Through IM, you can generate more lead, traffic towards your campaigns, and get a high rate of interest. These guidelines give you the direction to create adequate Influencer marketers campaigns that ensures more dramatic results.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

content marketing - Replug

13 ways to get your Content shared more often

Content marketing is one of the crucial aspects of digital marketing. It is all about how you communicate with your audience and presenting a fancy content to build up the brand’s reputation. It’s a way to establish an affectionate connection with the audience, retain them in such a manner that they eventually turn into your actual customers.

If the audience finds your content most trending, informative and valuable then they will surely share your content with other fellows using social channels and word of mouth as well.

Content marketing does not only help in improving the brand’s reputation, in fact, it also helps you to improve SEO and influence the conversion rate. With the advancement of technology, you can attract your customer with visual content and generate more leads and traffic.

For maximizing the ROI, you have to create more appealing marketing strategies for the target audience. It’s is more convenient and cost-effective than traditional methods. So here are various ways to get your content shared more often.

Find Target Audience

Find Target Audience-Replug

Before advertising the product digitally, you have to find a small segment which you are going to target. You have to survey a market or accumulate the data from the secondary source such as multiple social channels which helps to find out the customers wants and needs.

If you’re quite aware of the target audience then it’s easy to understand from where you have to begin and make the different marketing strategies to fulfill their customer’s requirements. It gives you an idea about the product positioning in the market.

You cannot please every individual in the market. So it’s better to invest energy, money and time in a targeted audience.

There are two types of entities that you could target. First one is the target market in which the company introduces their products to a group where the user is more likely to purchase the product and service by age, gender, personality and many more. The other is a little bit complex they are more likely to give a positive response to your product, services, and promotions because they are satisfied with your product.

We have a fine example of Netflix.

In early stages, the DVD discs were sent to customers via mail and the customers frequently received the DVD critiques as damaged and unable to fully play. Then Netflix starts finding gaps in the competitor’s strategies and decided to fill it in a unique way to hold a strong stand in the market and get more profitable.

After that, they came up with compression technology that offers a service for streaming movies and TV series over the internet, instead of sending it in the mail. Netflix absolutely increased with the enlargement of streaming through an online queue. They target the audience who want exclusive experiences and convenience.

Pick up the Channels

Pick up Channels

In the Digital era, we have plenty of tools through which you can target your audience and share the content on social media channels. It allows you to promote your product through various online mediums.

You can collect a pool of knowledge about the customers which helps your product to survive in the market. With the passage of time, these social channels play a significant role in the marketer’s business through which they can recognize the social engagement of the audience towards your product or content, the traffic, and leads which are generated.

Before the technology transformation, the markets did advertising in a traditional way like television, radio, and print. It is grueling to reach out to the potential audience and find out the problems they are facing.

So Social media is a place where people come up for entertainment, fun and find it easy to network with others.  As reported by MarketingSherpa, 95% of online adults ages 18 to 34 are more looking towards a brand on social media.

Marketers can flourish market strategies by using multiple social channels to build up the awareness of the product and the reputation of the business as well.

Write Great Content

Write Great Content-Replug

“Content is King,” written by Microsoft founder Bill Gates in 1996. Content has the ability to persuade the audience to purchase or buy the product. Now it’s up to you to portray your product and company in front of an audience through your content.

You should write content as a story that gives the idea about the product and the value which you have for your customers. Your content should provide the solution to the audience’s problem which other businesses don’t.

If customers find your content more valuable then they’ll begin trusting you, would want to interact with you, and share the content with others and turn into your loyal customers.

Your website visitors behave like wild animals (source: Jakob Nielsen’s Alertbox) customers are hungry for the trending information and desperately share the content with others.  Content is the perfect technique to engage the audience towards you and easily communicate with them and their problems.

While creating content you have to take care that your content should target the right audience at the right time with the right social channel. There are some guidelines which help you develop the right Marketing strategies step by step.

Add Unique perspective

Add Unique Perspective-Replug

Content marketing doesn’t mean that how you create content, in fact, it means how you deliver relevant content to the target audience consistently. It should be informative for the customers to understand the broad view of the company and product.

So always keep in mind that your purpose of writing content should be different from others. You have to facilitate your audience in a novel way. You need to select the audience for targeting with a certain piece of information which creates ease while purchasing the product and service in the market.

If you want to establish an emotional connection with the audience by presenting content, then you have to take care of their needs. If they feel empathy then they are more likely to share your content on multiple social channels and with their fellows which helps you in reaching more social engagement from different web domains.

Content is one of the three pillars of SEO. This means the search engine gives more value to the contents which are offering more quality to the audience.

Share Valuable Information

Share Valuable Information-Replug

In online marketing, content is a crucial part of advertising the product and highlighting the unique selling point.

Your audience must be hungry for information. Present it in such a way that they keep longing for more. Each piece should hold its own unique print in the minds of the reader.  

Create Appealing Headings

Create Appealing Headings-Replug

The headline should be simple and easy to understand which can grasp the attention of your customers. We have seen often if the people find catchy headline then they are more likely to read the content. If it doesn’t then they may scroll down or switch to some other landing page. 

It must be concise and to the point, which helps the audience to quickly understand why they need to spend their time on that content.

Headlines explain marketer’s opinion about the product and the benefits you provide to the customers. If you ask questions in the heading then there are more chances that the audience feels your content interesting and in return gives you a positive response.

Write a catchy headline and get more people on the social media channels and receive more engagement towards your content.

Persuasive Visual Content

Persuasive Visual Content-Replug

The power of visual marketing comes through when you pair it with the short story. Your message can be that much powerful says, Ann Handley.

We all know the impact of visual content, it is much more than anything in the digital world.

Visual content has the ability to give a fresh look to the content. Through which the customers get encouraged by the significant content and feel curious to know more about the product or brand. It also leaves a long-lasting effect on the customers.

visual content - ContentStudio

Did you know that human beings can process the visual content 60,000 times faster than the text?

Yes, the visual content gives you the ability to interpret the image faster than text. It influences individual behavior to understand and increase the possibility that the learner will remember the visual content for the long term.

Visual content is a technique which you can use to make your audience aware about product and reputation of the brand in no time. Now, it’s effortless for the marketers to advertise their product vision and convey the message to the audience using different social media channels within a few minutes.

It is more cost-effective for the marketers to receive more social engagement, traffic, and leads generated towards your visual content, product or campaign by using visual infographics. Visual content makes your content more readable and shareable on multiple sources. It includes:

  • Comics
  • Images
  • Videos
  • quotes
  • Infographics

Give Solution to the Problems

Solve Problems-Replug

This is the most fundamental element for marketers. In the content, you must try to resolve the customer’s problem, communicate with them and address the pain point.

After classifying all that, you have to introduce the solution. You have to empathize with them and be their pain killer.

While writing you need to have a substantial look at your competitors as well. Find the gaps and discuss it in your content and also inform about how you cover the gaps left by your rivals.

It might be difficult to fill these gaps and come up with a creative solution. But if you are able to do so, you will get more appreciation and social engagement of the audiences.

Use Vibrant Colors

Use Vibrant Colors-Replug

Color plays an essential role not only in human life in fact in the Marketing world as well. It has the ability to communicate with people and their emotions.

Using vibrant colors in the content gives a festive look to the content and audience feels excited while reading it. If the customers feel good then they are more likely to share the content with others and on the social accounts.

In some cases, if you want to influence the customer then there is nothing more appropriate to understand the knowledge of color wheel because colors affect the human choice, emotions, and behavior.

The marketers have the opportunity to use visual content with the vibrant colors that is one of the best sources to attract the audience towards you and receive more leads and traffic.

Every color has varied meaning so the marketers have to keep an eye on which colors they need to use while rendering the product, values, and company on different web sources.

Create Data-driven Content

Data driven content-Replug

You could collect data from multiple web sources which helps you to understand the customer’s preferences. After identifying the audience, you may develop content marketing strategies. In every stage of development strategies, you need useful data insights where you can find out the performance of your campaign, content, blogs and the behavior of the audience towards it.

We have multiple online platforms as Replug through which you can overview all statistics of your brand, campaign, and links.  When you are familiar with social engagement metrics then it will be easy for you to prioritize things and track the success of your content.

You can identify the customer’s interest and participation on multiple social channels. You always take care that your content should be relevant and more accessible by the target audience.

It must be specific and add some ingredient for the potential customer so they convert into your actual customers.

Recycle Content

Recycle Content-Replug

Recycle content means to re-post the same content which you had posted on different social media channels with some addition. For instance, you can add infographics, videos, quotes or any other related content to make it more tempting.

One powerful social media marketing tool for marketers, business entities, and Bloggers is ContentStudio; it gives you the ability to recycle evergreen content in which your content will be re-shared on social media channels.

You can modernize your previous content, keep it visible and make it more useful to the audience who are new to your content. So Evergreen is the best technique used to give a fresh look to your content and unique to many people.

Content Planning/ Scheduling

Content Planning-Replug

If you want to get your content shared more often than you have to work on the content planning or scheduling like how you can compose your content on multiple social channels to receive more traffic and leads towards your content.

As we talked earlier, there are multiple platforms which facilitate in more or fewer ways. ContentStudio creates ease for the end-users by providing them a composer where you can compose your content wherever you think is the best place to get a large pool of knowledge and more popular in the digital world.

Using the tool to collaborate with the team members

Team work-Replug

In a productive team, team members are like clockwork. The team members have a significant impact on the product. They help while creating, managing the relevant content and also support to shaping the organization’s goals as planned.

If team members work together with passion and contribute their best skill and knowledge in social media marketing then it increases the productivity and effectiveness of marketing strategies.

Focus on Quality and Distribution

Quality and Distribution-Replug

Quality content and distribution helps on how to nurture customer’s engagement and the reputation of your product or brand in the technological world. While creating content you must have focused on the quality and distribution.

Quality means the content should contain the necessary point which persuades the audience to buy or purchase your product and distribution determine how you promote the content on different social media channels.

Your mission should inspire your customer with qualitative and quantitative information. Markets need to define different strategies in the content which grants the benefit to an audience.

If the customers perceive more preference than others, they are more likely to share on their social accounts.

When it comes to distribution then you have to scan which channels are more reliable to distribute your content, where you can obtain more engagement from the customers towards your content.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Replug Google Chrome extension

Remarket your brand with a click of a button – Replug Chrome Extension

Remarketing your brand

The need to share engaging and viral content is irresistible and instantaneous. Each time you share content on social channels, it’s an opportunity to advertise your business. Replug does just that by allowing you to create branded short links, which you can share with your audience.

The upside to this type of marketing is that you can establish brand awareness and instill trust with your readers. The easiest and quickest way to create and share a branded link is to have the tool at hand. To empower our customers with swift remarketing, we have developed the Replug extension for Google Chrome browser.

Replug Chrome extension helps to create a shortened link quickly just by selecting your brand and campaign. It must be noted here that the brand, as well as the campaign, have to be pre-created in the Replug web application in order for it to be visible in the extension.

Creating branded short links

Creating branded links with Replug is convenient than ever before. Simply navigate to the web page, article or blog you wish to share and click on the Replug extension.

Chrome extension - Replug

Select your brand which you want to promote and the campaign. Campaigns are really important as they define what kind of widget you want to show your visitors. In addition to that, you have the option to set tags e.g. if the blog is related to e-commerce or marketing, assign it the appropriate tag. This helps you to categorize the links.

Click on the create button to generate your branded link. The story does not end there. If you look at your link there will be some random digits/ alphabet at the end of it. Clicking on the edit button you can actually insert a phrase or keyword, replacing the random digits/ alphabets.

Remarketing - Replug

This helps you to better relay your message and connect with the readers. Not only they will recognize your brand but also get the context of the content at hand, Two birds with one stone.

Replug extension also has an autofill URL field with the active tab that saves precious time for the user.

Content Intelligence with Powerful Analytics

After sharing your link on social channels you can see how well it is performing using the “Analytics” module in your Replug account. This helps you to determine the type of content your readers are interested in.

Content Analytics - Replug

Let take a use case where you share 2 articles on your social channels. One related to finance (we will call it A) and the other related to fashion (we will call it B). Using analytics you can determine if your readers like A or B. You can then alter your content strategy to better connect with your audience.

Parameters such as clicks, links, and conversion rate permit you to make necessary tweaks to your content strategy and improve engagement.

Download and Sign in

The Replug extension is available on the Google Chrome web store.

Download the Extension here

After downloading you will see the replug icon on the top right corner of your screen. You can easily sign in by social platforms and by email password as well.

So add the chrome extension now and start promoting your business by sharing trending content.

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.