In these unprecedented times, businesses are more than ever reliant on making a digital shift. Ultimately, this may even be the deciding factor on their sustainability. Being confined to your own home, marketers now have more time than ever to develop a perfect digital strategy. This means thorough research is required for the platforms where your clients exist and double efforts are needed to bring in more leads.
I have made a list of the most effective digital marketing strategies that will prove beneficial for your business in 2020!
So let’s dive in!
1. Webinar Marketing
Webinar Marketing has the potential to generate hundreds of new leads in just a matter of hours. According to the survey conducted, 58% of the marketers use webinars for promotion and 32% of them think that webinar marketing will be imperative to their success. Hence, with the effective use of webinar marketing, you can effectively explain features and sell products and services!
So what exactly is webinar marketing?
This term refers to an online (web) seminar that lets you connect to a wider audience. Most marketing webinars can be educational, informational, conversational and can be made to:
Explain their products and services in-depth.
Illustrate their expertise in their domain.
Answer the frequently asked questions with tips and suggestions. You can get help from your customer service team regarding this.
Expand on a popular blog topic.
Customers value this free, valuable information that they receive and may feel the need to upgrade their services, by purchasing additional items. Moreover, you can even sweeten the deal for the participants by providing them a free gift or a discount on the service you’re offering! By making use of “scarcity” you can tempt them to purchase the service in a week! This will bring in viable leads, higher engagement and ultimately, better brand image! If you need to create new landing pages for webinars that attract audiences, you might choose from among the most popular online website builders to help you to make a beautiful page quickly.
2. Monitor Conversations about Your Brand
Keep tabs on what people are saying about your brand! When someone shares their experience by tagging your brand, you must view it and if necessary, immediately take action. If they are facing a problem, make sure to apologize and resolve their issue at the earliest.
Nonetheless, not everyone who is posting about your brand is going to tag you! And that’s exactly what makes brand monitoring so crucial!
In particular, you can use TweetDeck to organise, track and engage with your audience.
If you’re wondering… what exactly do I monitor? Branded keywords, slogans, campaign names, product features, competitor keywords and lastly.. misspelt names!
Similarly, maintaining competitive intelligence while brand monitoring is also the key! If a customer is unsatisfied with your competitor, feel free to let him know about your better and more satisfactory service! 😉
3. Audience Targeting
Targeting the audience is using data to segment consumers by demographics, geographics or behavioural or psychographic attributes to find the right content for the right person at the right place and the right time!
Analyze your marketing campaigns and ask questions like:
Are we reaching our target audience properly?
If not, then who are we reaching?
Is our audience responding in a favourable manner?
Most of all it is important that the leads that end up on your website eventually end up converting! That’s where retargeting comes in. The truth is that it’s a long journey from a visitor to an eventual customer. Social networking channels such as Google and Facebook ads help you gain traffic, leads, conversions; thereby, creating a win-win situation for your brand.
However, be sure to manage retargeting properly by setting up a defined purpose, setting a frequency cap, breaking the audience into different segments and conveying the right ads to each segment.
4. Influencer Marketing
Like many industries, influencer marketing has also taken a hit, due to the COVID-19. Campaigns are being put on hold and influencers have drastically reduced their rates.
However, all hope is not lost. At the same time, screen time for people has drastically gone up high. Research has shown that that average screen time of 5 hours and 40 minutes has got an 18% increase from previous weeks. As we social distance ourselves in this new norm, it is safe to assume that this figure will only increase.
As more people make their shift to e-commerce, there is a chance: with the right content, you can retain and nurture your existing customers by providing them value. Influencers have changed their standard of content. Now more than ever, it is important to carefully consider the caption and tone of your visuals.
Essentially, it is important to note that you should consider social media as a time for community, rather than a competition. Try to keep your followers more engaged to your content. How? With live discussions, Q/As and webinars, you can keep Instagram followers hooked to their screens!
5. Encourage People to Post their Story
It should come as no surprise that reviews are a significant deciding factor in user buying purchase cycle. Your success on social media is more contingent on what your clients are saying about you. This means you can convince consumers to share their journey with you: how did they find you, what do they like most about your product, and what has their experience been like?
According to a survey, almost 1 in 3 Facebook users make a purchase after “sharing, liking, or commenting” on the product themselves. So make sure that you get the user onboard for his journey: you can add his review on your website, or even make a video about him. Some companies even reward referral points to consumers for recommending their product to their friends!
6. Post at the Best Time
Knowing when to post on every social media is essential to marketing campaigns. The first step is to create compelling content that is relevant to your audience. However, if you do not post your content at the right time, your efforts will never be fruitful!
You can find out your ideal posting time by testing the timing of your posts. By analysing the geographic details of your audience, you can test which time zone would be most optimal and consequently, result in higher engagement.
However, if you do not have the resources or the time to conduct this experiment, according to a study, the following are the best times for Facebook:
Best times: Wednesday, 11 a.m. and 1–2 p.m.
Best day: Wednesday
Worst day: Sunday
Similarly, on Instagram, here’s the best time to post on Instagram within each timezone, as illustrated by Hubspot:
Sunday: 10 AM – 2 PM
Monday: 9 AM – 5 PM (Engagement peaks at 11 AM and 2 PM)
Tuesday: 8 AM – 6 PM, *7 PM
Wednesday: 5 AM, *11 AM – 3 PM
Thursday: 5 AM, *11 – 4 PM
Friday: *5 AM, 9 AM – 10 AM, *11 AM – 1 PM, 2 – 4 PM
Saturday: 9 – 11 AM
* = particularly high levels of engagement
I would also recommend using a marketing automation tool like ContentStudio to plan and automate your social posts at a perfect time in advance! And that’s how you make use of social posting data to optimize your marketing campaigns!
7. Stay updated with Social Changes
As more and more people turn to the brands they trust for updates in the current crisis, many industries have dramatically increased their volume of messages sent, hence using SMS marketing a mean to update their customers and growing their business . Especially the healthcare, and media industries, who provide continuous updates for the changes. Contrarily, travel and sports have been impacted the most.
Depending on what your industry your brand belongs to, it needs to reevaluate its content and marketing strategy to best serve their clients as the situation changes. It’s imperative to stay on top of the insights from the wealth of your social data and identify the best opportunities henceforth.
That’s all for today, folks!
Let me know in the comments if you learned anything significant and of how you’re going to implement it in your digital marketing campaigns!
About the Author
Mariyum is a writer and a photographer at heart. She's also most passionate about traveling!
Content marketing is a widely used and searched terms on the internet, especially after social media came along and changed marketing forever. If you aren’t paying attention to content marketing platforms, then you’re missing out on a lot of opportunities. It means, you’re leaving money on the table because you aren’t doing the following things:
Generating leads from the content
Finding new customers on the internet
Building an audience on the content platforms
If you dig deeper into the reasons why a lot of businesses aren’t using content marketing to attract customers, then the lack of awareness is the culprit. For instance, you’re a freelance content writer, and you come across a business that is neglecting the content marketing platforms to drive business. You pitch your content creation service to the business owner, who is an old-school businessman who has no idea what content marketing is. It’s obvious that the business owner would feel skeptical about it.
The job of people like us who are aware of content marketing and social media management is to take others on board and talk them through. Explain to them what radio, TV, newspaper, and billboards used to do, now the internet, social media, and content platforms are doing it.
One of the aims of this article is to translate modern-day marketing strategies into bite-sized information for everyone to digest pretty easily. So that grasping digital marketing techniques becomes easier.
However, the main goal is to provide valuable insights on using the platforms that give content marketing opportunities to individuals as well as brands. These opportunities allow them to showcase their ideas, suggestions, and recommendations through content.
A survey report revealed that 57% of the B2C marketers showed interest in spending more on content creation in 2019 as compared to 2018. And, 29% of them also indicated that their spending on content may increase by 9% in 2019.
Therefore, it’s evident that a lot of marketers and companies are aware of the significance of content marketing. Perhaps they know that content helps them attract people, engage the relevant prospects, and convert the right ones into paying customers. The content marketing platforms eventually create an environment to make all this happen.
Let’s dive deep into the specifics of content marketing platforms to understand what good can come out of content marketing if the platforms are well-utilized.
The four steps on using the content marketing platforms for driving business:
#1: Choosing the Content Marketing Platforms
Driving customers through content marketing isn’t that simple. Most people who quit putting out content don’t think this through in the first place. They put all their energies into creating a specific type of content to put out without crafting a solid plan for distribution and promotion. What they should do is begin with choosing the right content marketing platforms instead.
A lot of people start with creating a content marketing plan, which isn’t bad if you’re aware of your course. For most people, it should begin with choosing the content marketing platforms. It’ll be easier for them to build a roadmap for content creation and distribution.
Here are some important content marketing platforms to get started with your campaign:
Medium is a publishing network that allows you to publish written content. There are a number of content categories to pick from while publishing the content. It’s a complete interactive platform that has features such as the following system, a paid plan, commenting, and liking.
Not only does Medium bring attention to a brand, but it could also drive prospects to a business. There is no doubt Medium articles get millions of views every day — so it could drive business to the users. The question, however, is that what to do to make that happen. The answer is that one should dig deeper into a niche and create relevant content to attract eyeballs.
Driving business to your website doesn’t happen on a whim — you must have the following things in place to do so:
User Bio: A user bio is a profile description available to every Medium user to explain what the person does to make it easier for the people to get to know the person.
Author Byline: An author byline is a brief note about the author to let readers know about the person who wrote the article.
Great Content: It’s understandable that you have to publish extremely useful yet eye-catching content to gain the attention of the audience on Medium.
Engagement: An engagement strategy is also required to capitalize on the efforts you’re putting into creating useful content. It means that you must be interacting with followers, consuming others’ content, and building your following on the platform.
So Medium is clearly a place that could drive business to your company if you know who you should reach out, what you should say, and how to maximize your engagement.
Pinterest has been a goldmine of traffic if you figure it out somehow. A lot of social media users who pay close attention to Pinterest know what Pinterest can do for them. The interesting part is that it does look simple; you create pinnable images and post on Pinterest. But in reality, there are many things to ponder before you hit the jackpot. You might have to post a few dozen images before a pin goes viral on Pinterest.
Nowadays, bloggers, entrepreneurs, and digital marketers have started adding pinnable images to their blog posts, which makes it easier for readers to share content on Pinterest. The standard image size for Pinterest is 735px x 1102px. You can find out the image sizes for all major social media platforms in one of our blog posts.
There is a WordPress plugin called Pin It Button that displays a pin button on the images of the blog post. When someone hovers the cursor on the image, it shows the pin button that could share the image along with the blog post link to Pinterest.
It’s true that you can publish an image of any size, but it won’t go perfectly with the Pinterest layout. You’d notice that the majority of the images are vertically designed so that they could go smoothly on the platform.
The science behind actually getting website traffic from Pinterest is hitting the right areas. If you have a number of categories that you dominate, then you should prefer focusing on the same categories on Pinterest.
Here’s what you can do:
Create Pinterest boards similar to your popular categories on the blog.
Post pins on a consistent basis; it increases your chances to rank a pin on Pinterest.
Don’t create dozens of categories on Pinterest, but instead, focus on the quality of the content.
Add others’ pins to your Pinterest boards to attract the eyeballs.
Like and comment on others’ pins as well.
If you take Pinterest seriously, it’d lead to driving traffic sooner or later. However, it’s up to you how you convert those traffic into profit.
One of the content marketing platforms you can choose is YouTube. It’s the second most popular search engine on the internet. And, undoubtedly, one of the most visited websites in the world.
Video marketing has never been this important before. Now, we have long-form videos, stories, and live streaming embedded right into many social media platforms.
Besides, text and images content, video content also plays an important role in sending your message across. Content marketing is incomplete without putting out various forms of content.
It comes down to choosing the suitable topics to talk about, using the right titles and thumbnails, and providing actionable information for conversion.
Top YouTubers, gamers, and video creators not just make money from YouTube ads, but they also sell merchandise, e-products, and services through YouTube. You can do the same by figuring out what you can offer through your videos. Use your video description to provide the details and links; mention the offer in your useful or engaging content afterward.
YouTube could add some additional sales or give you a few prospects to engage along the way.
ContentStudio is a social media management tool for posting, scheduling, and discovering content on the internet. Not only does it allow you to post on social media platforms, but it also lets you post on publishing platforms like WordPress, Medium, and Tumblr.
Content marketing is a combination of various content strategies regarding creation, promotion, and conversion. Therefore, to execute those strategies, there are always tools that are required. ContentStudio is an important social media marketing tool for businesses, entrepreneurs, and bloggers. It’s necessary to have such a tool in your arsenal to achieve your content marketing goals.
This platform would help you distribute your content across social media and other content marketing channels.
Canva is the most popular tool for creating social media images, banners, and ads. Once you have a tool like Canva, it gets easier to create social media images even if you’re a novice. Let’s admit, it’s not easy for everyone to afford Adobe Cloud subscription that provides software like Adobe Lightroom and Adobe Photoshop.
Moreover, most of us are no experts at graphics designing so a tool like Canva could help us get through this. Not only will you be able to create pinnable images for Pinterest, but you could also make YouTube thumbnails and featured images for blog posts.
The selection of content types and the platforms describes the journey you’re about to embark on for driving business through content marketing. So don’t hesitate to choose the appropriate content platforms to put out content. A lot of people don’t feel natural about writing content but love creating social media images. So you must have the self-awareness to make better decisions on content type and platform selection.
Building a Content Plan
Driving business through content marketing platforms requires content to attract and engage the audience. And, content creation requires a content plan. Once you’ve finalized what type of content you’re most interested in creating, the next thing you need is the content plan.
A content plan is a roadmap of the content which guides your marketing strategy in translating what your brand wants to achieve through content. The emphasis of a content plan is more on the subject matter as well as the implication of content on the audience. This is why the selection of content marketing platforms was discussed before building the content plan. It’s understandable that once the content platforms have been selected, your content plan would be built accordingly. One shouldn’t be going back and forth all the time for changing the platforms and re-shaping the content plan. It’d deeply impact the results of the process because of the lack of consistent policies.
A content plan has always a wide spectrum. It encapsulates a variety of areas that play a role in building the whole content plan. Here are the key elements one should consider in building a content plan:
Idealize the right audience that should be reached out via content. The audience might be interested in what you’re saying or need the product you sell.
Choose the content areas that competitors aren’t dominating and the prospective audience would be compelled to check it out. SEMrush is a fantastic tool for analyzing the competitors’ keywords.
Pinpoint certain keywords through your Search Console or any other tool that you use for analyzing your website keywords and traffic.
Experiment with content topics throughout the year to test different content topics and keywords. You can focus in on certain keywords and categories for each quarter. This way, you could experiment with four different sets of keywords and content areas.
Infuse your products and services into the content, which is the essence of content marketing, but avoid being salesly.
Delivering the value in the content is a huge plus. The reason is that the more your content helps others, the better it engages the audience. So try to share as much value as possible in your content.
Mention relevant brands, influencers, and products in your content so that it could help the readers in some way. It also helps you in building relationships with other successful businesses and professionals.
It all comes down to what you’re saying and how much it’s affecting the followers and website visitors. A content plan isn’t just the article titles, but instead, it’s a complete ideology of creating content that would matter to a market segment. It’s also true that there is no guarantee that every piece of content or every content plan would work out perfectly. Therefore, you could test out and alter things accordingly.
Another great way for content planning and project management is by using the appropriate tool to help your team work efficiently.
Distributing the Content
The goal is to drive business through content marketing platforms. The first two steps explain the selection of the platforms and building a content plan for the platforms so that you could initiate the engagement process. It won’t happen until the distribution of content doesn’t kick in.
The content distribution process means putting out content to attract, engage, and convert the audience. Since we’re trying to drive business through content marketing using the content marketing platforms so we need content that makes a difference for the audience. Moreover, the great content alone can’t do enough, which is why the distribution is important.
Here are three basic methods of content distribution:
1. Publishing Content
Publishing content refers to posting articles or blog posts on blogs. There are various ways to post articles, for instance, you can post articles on your official or a personal blog, you can guest post on others’ blogs, and you can publish articles on the social media sites like Medium, LinkedIn, and Facebook. You can utilize all the different methods of content distribution at the same time.
The idea behind publishing content is to attract the audience and drive attention to our site. If your content isn’t driving traffic and eyeballs back to your website or blog, then you’re doing it wrong. So always remember the fundamental idea behind publishing content.
2. Sharing on Social Media
Social media could drive website traffic to your website, which is why it could be a huge source for getting customers and prospects for your business. Normally, we tend to share our articles, images, and videos on social media sites like Facebook, Twitter, and LinkedIn. Moreover, we also like to post images on Instagram and Pinterest. We’ve already talked about the different image sizes for each platform, which you should consider while posting images on these platforms.
The point isn’t what type of content you should share; you’re free to test out videos, images, and articles for the sake of experimentation. However, we’d like you to understand the essence of sharing on social media for driving business.
If you’re sharing articles in your Facebook group that is so relevant to your content niche that it’s driving traffic, getting newsletter subscribers, and converting people into paying customers, then you’re all set. On the other hand, if you’re natively uploading videos on LinkedIn, but there are no connections or followers to watch that, then you better start focusing on building relationships first on LinkedIn.
Feel free to test out different social content platforms to find out which platforms do well for you. Always remember the end goal which is to drive customers towards your business website.
3. Repurposing Content
Repurposing content is a methodology of taking key elements of a piece of content and converting it into a different form of content. For example, if you want to repurpose an article, you can convert it into a YouTube video or a Pinterest image using the essence of the article.
To drive business, you need to extend your content’s reach and attract more eyeballs. Therefore, repurposing content would be an ideal strategy to apply. You’d be using the same message in different shapes and forms on different platforms. There is no doubt that you could engage more people and generate more leads with content repurposing.
So there were three basic methods of distributing content on various content marketing platforms to drive attention, eyeballs, and viewership towards your website.
Analyzing the Conversion
Whenever you build a strategy whether it’s a content strategy or social media strategy, you should stop at some point and analyze the results. It’ll give you insights on how well the strategies are doing and what you can improve for even better results.
When you’re focusing on the content marketing platforms for driving business, it seems obvious that you need to go through the statistics for analysis.
To put it simply, just look at the numbers of sales, leads, and clicks. Compare the conversion of the time before focusing on the content marketing platforms with the conversion of the time after you started focusing on the content platforms. You’d be able to draw a clear picture of how effective these content marketing strategies have been for you. And, whether or not you should keep using the same content marketing platforms for driving business.
Following are the signals that you can check for analyzing the conversion through content marketing platforms:
Number of Leads
See how many leads you’ve generated ever since you started paying attention to those content marketing platforms. If the number of leads has increased, then you should double down your efforts, but if not, then try the different platforms.
The clickability ratio means the number of clicks after started using content marketing platforms. If traffic increased due to content distribution, but the clicks on the website have not been increased, then try to tweak your content strategy. It’d help you get the relevant visitors to your site that would be interested in your products or services. Heatmap and CrazyEgg are the heatmap tools for analyzing where visitors are clicking on the website.
Number of Total Visitors
Go through your Google Search Console or Google Analytics to find out the number of visitors, especially after you started focusing on the content marketing platforms. It’s necessary to record the difference in the total number of visitors on your website after you started utilizing the content platforms. If traffic increased, it shows that your chosen content platforms are contributing to the cause, and if it’s not, then make some changes around.
Social Media Shareability
Social media sharing could be an important signal to analyze the impact of content policies. It’s necessary to get social media shares for driving business from social media. If your content is working perfectly, one of the benefits it’d bring to the table is the increase in social media shares. Always analyze the total number of social media shares once you start putting your time and energy into content marketing platforms.
Number of Social Media Followers
The increase in social media followers would mean an increase in attention, visibility, and reach. However, the engagement would matter more than the numbers when it comes to the conversion. A hundred thousand followers don’t matter if none of them respond to you, whereas a thousand followers are the best if 200 of them are actively participating with you on social media. Once the engagement gets better, it also starts to bring in the numbers too.
So analyzing the conversion and going through the statistics would give you a glimpse of how your content marketing strategies are performing.
What’s the takeaway?
The whole point of this article is to educate you on paying close attention to your content types, distribution methods, and the right platforms for getting business.
The ultimate goal of your content marketing plan is to bring the customers, sell the products, and build an audience around your brand. It might not happen on a whim, but instead, it takes time.
If your content is working and you’re on the right content platforms, things would start to show the indications that you’re moving in the right direction.
If you don’t see much improvements in lead generation and sales in 6 to 8 months, then re-develop your content marketing strategy. Meaning, use different content marketing platforms and build a better content strategy to pull this off.
What else would you do to drive business through content marketing platforms?
About the Author
Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.
Do you know that Amazon arises to the global list of research and development spenders by the multiple billion-dollar margins?
As reported by Bloomberg, the R&D obtain the level of success in 2017, it’s estimated that $22.6 billion is spent on R&D by Amazon.
In the beginning stage, they sold books to customers, from there they expanded their business and become one of the largest public companies in the world.
Now, Amazon is a titan of e-commerce, logistics, data storage, and media. It splashes in excess more businesses.
In this blog, I’ll explain to you in detail how you can develop a connection with the shoppers, generate more leads, and increase sales on Amazon.
Get Review and Feedback from the Target Audience
Reviews and Feedback have a dramatic impact on the sale on Amazon and can add value to the business.
Feedback is like a “Progress card” which shows the performance, quality, and service of the product. Customers give suggestions to the seller related to the product where they need improvement to satisfy their customers all over the wide area. It is entirely related to the customer’s product experience.
On the other side, a review is an opinion of the customers, which tells the detail and attribution of the product such as product life, guarantee, and their experience with a product.
Marketers can clearly recognize the customer’s expectation, concern, and preferences by reviews on Amazon.
Feedback and reviews play a critical role for them in selling their product. The customers are the vital resource that emphasis the sellers with the key information about the product they have. Feedbacks support marketers in their business success.
The sellers can examine the performance of their product by getting feedback from the customers and also identify how much the customers are pleased with their product. It also helps the sellers to address the pain point of the community.
The review is an essential part of the e-commerce business. 90% of customers say buying decision is influenced by online reviews.
Ryan Fish demonstrates in detail that how online reviews will impact various practices.
Buyers do a lot of research on Amazon before buying a product or service. Reviews help them while making an informed product decision, give the ability to compare similar products, and analyzed the efficiency of the product.
There are two types of reviews.
Positive reviews: Explain the performance and effectiveness of the product. It also persuades the audience to pay more money for quality products and services.
Negative Reviews: It negatively influences your customers buying decisions and product sales by approximately 22%.
There are some essential findings of the customer who used the internet to read reviews for the local business in 2017 and 2018.
In 2018, 27% of consumers surveyed online daily for the local business as a comparison with 2017.
69% of customers monthly survey the reviews.
56% look online business weekly.
Sell a Unique Product
“If you use your money to create exceptional products you don’t need to spend it on ads,” says Seth Godin.
Unique product means the product which you’re going to distribute with the key attributes to retain your customers towards your brand, and nobody else in the market will have the same product as you have.
Before designing a product or item for your target audience, you need to accumulate information about the market trends, competitors, customer’s behavior towards the instant product.
After that, you can easily classify which product the shopper immensely need or demand in the market. It’s estimated that in Amazon the seller generates a profit of over $12,000,000on sales every hour on average.
Amazon makes it convenient for the seller who is new in the market to come up with a brand new product that has unique features to get more positive reviews and feedback from the shoppers.
To maximize the revenue, the sellers must codify the small segment they want to target. They should identify the hurdles their customers are facing and turn up with a unique product having a solution to the problem.
Along with the evolution of marketing strategies, customer behavior also changed. Sale conversion helps the seller to gather worthwhile information about the customer what they like or looking in the product to satisfied their requirements.
Improve Ad copy
Ad copy plays an essential part in the market while describing your product to the audience. It looks like a sales letter or specific content that is written to address the customer’s problem and get a response of your reader towards your brand or product.
Ad copy impels a massive impact on the conversion rate, sales, and profit. Selling your product online on Amazon is not easy, at that time Ad copy takes place.
You can underline the key benefits which customer could receive after acquiring the item. It also raises more traffic to sales and adds more value to the product.
There is one of the best tools named Sellerapp which helps you to find the best product to sell on Amazon. Using this tool, you can increase sales on Amazon and hunt for business activities daily.
There are two mains types of Ad copy.
Great Images gives the perfect impression of any product or brand. Selling your product on Amazon, you must have high-quality images, features, and benefits to attract your audience and turn them into your customers.
Jungle Scout App & Jungle Scout Pro Extension is the solution for Amazon products. It helps you to extract all the data of the product on Amazon. It also facilities you by providing photography for your product to attract your public audience.
There are other magnificent tools named Splitly which helps you to track Amazon’s best product images. Using this, you can improve your listing content, rank on a search engine, test prices, titles, images, and much more.
You are also able to add video, which shows how your product works and how customers take advantage of it. A powerful video copy emphasizes the individual verbalizing everything that would be included in the pattern of written copy.
When you’re striving to explain to the audience regarding your product, then you need to take care of words that you need to use.
The text should be concise, simple, and easy to understand. Every word should demonstrate the worth of the product to the audiences. The text drives the Amazon searcher directly towards your brand or product than rivals.
The text which you add in ad copy should match with the keywords that are crucial for the product, conversion rate, relevance, and clicks.
That’s why it’s important to have relevant keywords that closely relate to what the person is searching for,” saysMacfarlane.
“Amazon wants your title to be short, descriptive and to the point, they do allow for between 150-250 characters”.
Examine the Competitor:
Each business faces competitors, which hold the same product by sharing the market pie with you. The customers might be spending more money on your competitor’s product.
So, if you crave to sell your product online using Amazon, then it’s imperative to analyze your competitors. There are a few questions you should know the answers to them.
Who’s your competitor?
What they are selling?
Is your product different from rivals?
Have you obtained information about their competitors?
What strategies they’re using or working on?
Before offering a product or service to the target market, you need to find that if your product is similar to competitors then how you could attract the customers toward you than your rivals. So, you can urgency find the gaps in the competitor’s marketing strategies and try to fill up.
Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms. It’s an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being.
Through competitor analysis, you can assemble valuable information about the competitor’s activities they are performing to get more prioritization and hold a stand in the market with a similar or unique product.
There are 5 incredible steps for competitive analysis by Dan Tighe, which helps you while developing the marketing strategies to convince the audience towards your product.
Identify Your Top Ten Competitors
Analyze and Compare Competitor Content
Analyze Their SEO Structure
Look at their Social Media Integration
Identify Areas for Improvement
Have you heard that the price of the commodity is raise because the quality of the product is high?
Yes, the customers buy something expensive because it assures them that the quality of the product is superb than a cheap product.
Competitive pricing means setting the price of a related product, based on your competitor pricing in the market.
After entering the market, the seller always must have a glance at competitor pricing. If the product features are comparable to a rival, then the seller may set the price of the product relative to competitor pricing.
This is human nature when they look at the two same products in the market with the same attributes then they are more looking towards that seller whose pricing is less than others.
There are three things that the seller keeps in mind while setting the price of the product.
If your product has unique features than competitors, then you can set the price above the commodity.
Sometimes the seller has enough resources and doesn’t affect the cost of production after setting a low price, then it reveals that how sellers constructively develop their marketing strategies.
When the product is relatable to a competitor, then the seller needs to focus on the product itself by advertising their product on Amazon and other social media channels.
Amazon’s pricing strategy is different from its competitors such as Walmart, Alibaba, eBay, and many more. Amazon usually doesn’t focus on its competitor because they viewed as creative in the market.
Currently, it has become easy for the seller to oversee the competitive prices using fancy tools. There is one of the most appealing tools named Pricefy.io, where you can monitor your competitor’s product price all over the world, currency, or marketplace, (Amazon, and eBay) regularly.
You can also monitor an e-commerce competitor directly, just using their store website URL.
Follow Rules and Regulations of Amazon
There are certain policies and agreements for the seller on Amazon which should b followed or otherwise you may lose the chance to sell the product on the Amazon marketplace.
Let’s talk about some essential policies on which Amazon holds dear.
Product and Listing Restrictions
Sellers need approval from Amazon to get listed or sell your product to the target audience all across the world. You can’t list the product which is assisting the violation of legal rules and regulations like drugs or contraband.
Relevant Images: For the above product, all of the images are related to Headphones. Amazon uses machine learning to detect the nature of the product.
Product promotion is a set of marketing activities intended to boost up the sales of product and services. It also informs the customers about the product quality aspects and influences the customer’s purchasing power.
Here are the best Five Ways to promote your Amazon listing introduced by Adam Zlotnik more comprehensively.
Sponsored Ads & Promotions
Build an Email List
Facebook Retargeting for Amazon Products
With the advancement of technology in the digital era, marketing tactics also grew which helps the marketers in numerous ways to target the audience on social media platforms.
Now it becomes more favorable for the Marketers to retarget the customers who have just visited your website but haven’t bought your product.
Retargeting is a significant move for the retailers to bring the customers towards your website repeatedly. There are multiple tools which help you to retarget the public by creating the campaigns or brand for selling the product or services.
Retargeting operates by appending a piece of code (usually called a pixel, such as the Facebook Pixel) to your website. When a visitor comes for the first time to your website, the pixel drop an unnamed browser cookie. It won’t affect the performance of the site.
The cookie helps you to find out that when serves ads to the customers as a retargeting provider, and your ad should serve to those who visit your website once.
There are two approaches that you can apply to plan Facebook retargeting for your Amazon business.
Retarget your existing customers: You can retarget your audiences with the campaigns, ads of your product, who visit your website previously but haven’t performed any action.
Retarget landing page visitors: If you want to attain traffic towards your brand from the outside of the Amazon to a landing page, then you need to place the retargeting code or pixel on your landing page. That will gives you the ability to retarget your visitors.
Replug is one of the best tools which constructs Retargeting pixels of social media platforms for your businesses in a simplistic way. You can also create a custom campaign and find insight to track the performance of the campaigns.
Attain the Buy box
Buy Box means having product detail information on Amazon where the customer can add the favorite items or product into the cart for purchasing the product.
After selecting a product, you can view the product detail page and buy a box on the right side of Amazon as shown in the image.
Not all sellers are eligible to win the buy box, its all depends on the seller, selling product history, quality, performance, and the benefits that customer receives after acquiring the product.
Lots of newbie seller comes with the unique product possessing better quality than rivals on Amazon market then they have a chance to get the buy box by adheres the Amazon certain standards. Some factors are included to attain the buy box.
Order Defect Rate
Customer service quality
Length of time on Amazon
It would difficult for the seller to win the buy box for every product which they listed on Amazon. On the other end, it’s necessary to win the eligibility of buy box to endure hard against the competitors carrying a similar product and get more ROI.
Offer a discount is a very effective strategy to draw customers into your stores. Customers are continuously looking for ways to get discounts on different products and services. You can easily attract your customers to your brand by telling them how you can save your money.
So, if you want to increase sales, then you have a better option to offer a discount on Amazon to get informed of your customers and build a strong relationship with the shoppers.
Many blogs explain to you different strategies of offering a discount on the product and services to persuade the audience’s buying power.
For instance, there is a seller who entered the Amazon marketplace. The seller represents their product and its essential detail to the target audience. They develop strategies to reach a pool of customers and establish the reputation of the brand. The strategies are:
Initially, the seller offers a 50% discount on all items.
After actively bringing customers towards their storehouse, they offer a 10% discount on 100 items and a 5% discount on 500 items.
Through these strategies, the seller would receive more profit, gain a market share, and receive feedback and review related to the product.
When selling products on Amazon, you should be focusing on providing better customer service to delight users. This can increase the positive reviews and feedback for your product.
Also, it is quite noticeable that running marketing campaigns on Facebook and other social media channels along with retargeting campaigns can dramatically increase your sales.
And while running campaigns, you can use Replug to retarget visitors whenever they click on your ad. If you have other advice from your personal experience, please do share.
About the Author
Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.
Online sales have gradually but surely become the backbone of almost all businesses. Companies across the globe have developed attractive websites, irresistible sales and quicker check out procedures.
This surge in online sales has such a huge impact that in Q4 of 2017 alone consumers spent almost 100 billion dollars in the retail e-commerce market. No wonder why everybody wants to sharpen their online sales skills.
Empathy is the first thing to practice if you want to become the heart and soul of people. If you’re an empathetic business person, it shows that you care about the utility of the customer. If you learn to prioritize your customers above your business, you’re going in the right direction.
One thing is certain, people are smart these days. Digital media has made them aware of their surroundings. If you are not sincere with them, you could easily get caught.
It is important to address the needs of the general public so that they invest in you.
It also waters your relationship with your customers if they start thinking that you strive for their interests.
The pursuit of your target market will help you grow exponentially. I wouldn’t be lying by saying that no one cares about random ads. While browsing through social media, you see tons of ads and you just skim through irrelevant ones.
Invest your energies in those people who you think could be your potential clients. Don’t just create content and randomly spam it. Go down this road with your own strategy otherwise, your competitors will subjugate you. One of the best strategies in narrowing down your audience is via Re-targeting. You must check out this infographic published by Chango.
We have more for you.
Read through the article to unravel the secrets to increase online sales.
Top Drawer advice to Increase online sales
The trick of the trade is so straightforward. You have to build and implement a sales strategy that evolves with time and changing the behavior of your clients.
Your number one goal should be to direct traffic to your online business and then make sure that those who visit don’t leave without a purchase. Below are a few pointers to help you achieve just that.
As you sow so you reap
Most recently, quite a few companies have plunged to their doom because of the data breach. The average data breach costs a company about $3.6 million. Customer trust is the biggest factor in making or breaking a business. People keep coming back month after month to business/ services they trust.
Providing false information on your website, over-committing, underperforming and breaking promises you make to your customers are some traits that are bound to make a company lick the ground.
On the other hand, having a trustworthy relationship with your paying customer ensures loyalty even if there are hiccups along the way.
But to build customer trust and win their hearts. Here are some best practices to follow.
Honor your Commitment
Do not make promises that you can’t keep. Not living up to expectations almost always backfires. Keep your word with your clients even if it sets you back a couple of bucks.
Providing insights into your company builds a strong trust level between business and client. If customers can see your inner workings, their mind is at ease from fraudulent activities.
Answering customer queries and solving their ambiguities enthusiastically elevates their moral and confidence. Offer them solutions and respond to customer support questions at your earliest.
Every business has shortcomings and once in a while, they are exposed to the clients. Do not try to cover them up, rather own up to your mistakes and explain to your clients how you will fix them.
Use trust Badges
Highlight certificates awarded to you by trusted bodies to elevate trust level. Small things like SSL certificate and similar badges are bound to cement confidence in your product.
Target Audience and Conversion Optimization
To maximize the revenue, a business must identify the target audience and mold according to their needs. Identify the problems faced by common people and try to add value to their lives.
Do your homework before shaping your product. Collect demographic, psychographic, behavioral and geographic information of your audience. Be aware of their lifestyle, opinions, activities, and interests. If you don’t care about all these things you’ll be just another joe in the market with an unambiguous vision.
Conversion optimization works on this same strategy; to become organic and evolve according to your customers’ needs. You can gather valuable insights about what your customers actually like and not just crunch random numbers.
Conversion optimization is the best way to increase your ROI. You could take two approaches to create your sales strategy. One way is to invest time and resources in acquiring customers. But, in the long run, it could cost you much more and negatively impact your ROI. Conversely, you can give your current customers what they want and give them a chance to convert. In short, make the most out of the traffic already coming to your site rather than luring new visitors.
Believe it or not, psychological triggers do improve your online sales. You all must have heard of the Law of Reciprocation; having the urge to help someone who has helped you in some way. That’s human nature to bloom through mutual benefit and it could be used as an instrument to strategize your online sales.
Use Reciprocity in your business, that will cast a spell on your customer to automatically like you. Give them freebies, gift coupons or surprise them by a random check-in call. Make things problem-free for them proactively.
This will propagate a seed of compassion in their head and directly or indirectly they’d want to return the favor. It’s like balancing the seesaw swing.
Let me back up the power of persuasion by telling you the story of Phillip Kunz, a professor at Brigham Young University. In 1976, he and his fellow Michael Woolcott sent Christmas Cards to random people. And surprisingly, he kept on receiving Christmas greetings from random people even after 15 years. Read this amazing compilation of persuasion strategies enlisted by Neil Patel.
Improving your website means improving your customers’ experience. You have to walk on eggs while designing your website. Because no matter how fully developed your website is, if it’s not a feast for the user’s eyes, then it’s of no use.
Your website should be easy to use and should not intimidate the user.
If you don’t know how to start, you must let a tool mentor you and figure out your website’s score.
The first step is to run heat maps on your website. Heat maps are used in every discipline these days but in this context, they analyze your website. They make you see which areas of your website gets the most attention by highlighting your website in different colors.
By inspecting the heat map, you can easily decide the placement of your content, Call-to-action ads, navigation bars, and buttons etc.
The mannerism in which heat maps are concluded could vary. Let me explain all of the types for you in detail
You must already be aware of the heat maps by now. The area that is accessed the most is colored with bright colors.
You have written a well-organized blog post containing thousands of words and blazing information, but how to judge that the visitors actually read your whole content?
That’s where scroll maps come in handy. Scroll Maps help you identify how useful your content is from the viewer’s perspective. If the users are skimming through your post and bouncing halfway through your blog, this could be calculated via scroll maps. If the colors transit sharply, then it is an alarm for you to amend your website layout and modify your content a little.
Nielsen Norman Group identified that 80% of the visitors are focused on what’s above the fold. This instructs us to crown the important information.
Encourage people to scroll down your websites by beautifying it. Exclude all the spoilsport information that dwells on your page that does nothing but repels the visitors away.
Click Maps/ confetti
Confetti calculates the singular movement of every visitor on your webpage. A tiny colored speck is formed at the spot where the user clicked.
You can find out where the visitor clicked the most on your page and the intent behind each click.
You can see where the user clicked and if it’s a clickable area or not. Often a time, users misjudge clickable from non-clickable items and get frustrated when it doesn’t consequent to the desired outcome.
From my personal experience, signups or any additional processes while checking out my cart, torments me. It’s understandable that it’s necessary to build your business by asking for more sign ups but that is not the appropriate time to nudge the user. This might vex away the user and affect your sales.
There must be some sports-geeks reading this article. Have you ever shopped from Nike’s website? They ask their customers to sign-up with them to avail free shipping or be able to return merchandise.
Their idea is to make their customers feel important by becoming a “Nike Member” but shouldn’t everyone be treated equally? Non-members should be sanctified to get free shipping as well.
In another perspective, Non-Nike members might feel a gush of resentment if they need to return the purchased item for any reason.
Streamline your checkout process and do not shoo off your customers when they came this far. It means very limited question fields on the checkout page and no extraneous ads.
And if it is an utter necessity of your company to increase signups, wait till the user is done with the purchase and then invite them to create an account. That’s synonymous to doing the right thing at the right time. Module is the live example of the latter technique.
Customer Engagement via Communication
Customer engagement plays a major role in keeping your brand at the top of the ladder. Interacting with your customers personally would gain their loyalty towards you.
When the customer has invested some amount of money in your product, they expect you to empty the tank. They can compromise on anything but they feed on your responsiveness.
Do not neglect any channel where your customer has initiated conversation with you. Answer to their facebook queries, reply to their tweets, reply to them on your blog and emails.
Have you ever felt the influx of admiration after getting a response from your favorite blogger? This really has the power to assimilate influence in random people and just because of your good manners; they actually do business with you.
You can also track your engagement on social media to statistically improve your communication.
Twitter lets you keep track of your twitter activity by analyzing average tweet performance, average retweet number, and average shares. Keep an eye on the responses and reciprocate with the customers.
Live chats are a fail-proof and responsive communication channel. Real-time communication with the customers characterizes you as a reliable source. Even if it’s the chatbot answering to their queries, they’ll feel that they’re important to you.
And if the chatbot fails to understand their question, they may get redirected to an actual customer support representative. It’s a good deal for everybody
SmugMug, a support community for photographers, gained 94% of customer satisfaction after deploying live chat in their community.
According to an extensive study done by Furstperson, 77% of the customers are reluctant to make a purchase from those companies that don’t have the option of live chat.
A marketing Automation service provider company, Autopilot, has disclosed the secret of their exponential growth. Live chat has helped them win their customer-base from 0 to 2500, and 21% MoM revenue growth.
The technology of Live chat has widespread not just because of its convenience. But, because of its perpetual evolution day by day.
The modern day chat messengers are intuitive, responsive and are a bargain-counter expense.
And above all, it keeps your customer happy and satisfied.
Once again, psychology gives you a way to bait your customers.
Decoy effect, also known as asymmetric dominance effect, states that if a decoy is added as an option to the customers, they’re most likely to choose the midway object.
When the customers are given two options, it’s hard for them to make a choice. If you wish to encourage your customers to buy the expensive item, add a decoy.
Keep the value of the bait lower than the most expensive item and make sure that its price is almost the same. Most people will prefer the most expensive item that’s providing them more value, but even if they don’t, they’ll buy the bait. Which means more cash inflow for you.
Apple stepped up their strategy and created two decoys when they unveiled their iPod Touch devices.
If you look at the prices in the above screenshot, they’re offering 16GB iPod in $229, 32GB iPod in an intermediate price of $299 and $64GB in $399. The middle option looks like the best option for the user to buy a good storage device at an average price.
Share unique content via Emails
The act of keeping in touch with your customers help you in customer retainment. Many businesses have faced plight by disregarding their customers after getting their money.
You must be aware of a famous quote by Bill Gates; “Content is King”.
Educational content is valued and appreciated by a number of people, nonetheless, that is not the only way to share your content. The number of subscribers to the newsletters is also increasing. The most recent data shows that 23% of consumers subscribe to the newsletters to get their hands on different deals.
Remember, the more attention you’ll pay to your customers, the more likely they are to become your loyal customers.
Offer a guarantee
Your customers will believe in you when you will believe in yourself.
If you stand by your product and give them a ‘Satisfaction guaranteed’ approval, a weight of uncertainty will be lifted from their heads.
If you’re guaranteeing your product then this gives a feeling that you have confidence in what you’re selling.
Even in case of a dissatisfied customer, assure them that you’re always available to adjust this inconvenience. Provide a money back guarantee or give them an option to return their purchase in case of any accidental transactions.
Make a hassle-free return policy for your customers to smooth out the return process for them. Together with that, customers are more inclined to buy even costly items if you have a good return policy to offer.
Shoppers agree that return policies do affect their shopping behaviors. 27% of the consumers said that they’re more likely to buy a $1000 item from a company that offers a smooth return policy and only 10% of the people would buy such items from companies providing cumbersome or no return policies.
Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.
For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.
The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.
Devotedly serve your targeted audience and make the best of your time and resources.
Reciprocate with your customers and incline them towards loyalty.
Work with the latest technologies and make them believe that they’re in best hands.
Use scroll maps and heat maps to improve your website thereby improving the quality of business with your customers.
Engage with your customers via Live Chats, Emails and other social platforms.
The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.
About the Author
Fatima, a technical writer and a working professional, incorporates with businesses related to software development and training management, her blogs facilitate people to attain a complete picture of the platform she writes for.
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