online branding and authority

The Ultimate Guide to Online Branding and Building Authority

Why Brand Authority is distinct from Online Branding?

Online branding and Brand Authority are quite different from each other.

Brand authority has a major role in developing the business widely. Every brand has a certain authority that helps them improve conversion, gain great traffic and leads to their brand.

It indicates the “Trust” which brands earned when the customers reach out to their product or brand. Brand Authority assists the marketers to pay more attention to lead customers attraction and build a warm connection with them.

There are various factors to drive the brand authority which consist of:

  • Producing fresh content.
  • An active presence on social media.
  • Communicating with the actual and potential buyers.

A brand is not a sign, name, and logo; it’s all about the promise that marketer makes to its customers.

Online branding means to focus on the elements that help to build a brand and create a way to enlighten the customer about the brand or product.

Here, you have various digital marketing strategies about the brand which you can use to build brand exposure, attract customers, and create a loyal fan base.

Identify the Brand’s target audience

The audience is a core part of creating an online brand and any other marketing strategy as well. Therefore, “Audience” is a big obsession for marketers in 2019.

It is significant to understand the people, their preferences, and interests to move in the market smartly. Without enough knowledge, you are just one step away from going out of the industry.

Knowing your target audience inside and outside will help you deploy brand strategies and achieve brand marketing goals.

It’s absurd for the vendors to satisfy the needs and wants of a diverse community of people all around the world with the same product or marketing strategy.

Therefore, begin with brainstorming, you have to understand first what sort of product you have, how it fulfills the need of the customers and what solution can overcome their pain point.

Targeted audience

Here, you have two methods to identify a broad segment of people to target, get more social shares, and get your brand recognized among the audience.

Buyer’s Persona

Creating a buyer’s persona provides you a deep comprehension of the target audience by spending a lot of time on research, web analytics, and online surveys. It’s the most compelling approach to build an online brand and encourages you to refine the target audience.

After collecting the data, marketers need to assemble the demographic data of the target audience which gives them a complete model of the customer’s attitude, preferences, needs and wants. It gives a direction to the marketers about where they need to focus more and attract more people toward your brand or company.

Buying a persona helps marketers to find what customers are:

  • Thinking
  • Looking for
  • Expecting
  • Trying to find a solution to their problem

Now, it becomes so easy for marketers to create user personas without lifting their chairs.

Xtensio is a strategy and communications platform that enables users to create, collaborate on, control and share visual, live documents and presentations. It gives you the opportunity to build a buying persona and get estimable insights towards your brand.  It also helps the marketers to a Fact sheet and One-page director at a particular segment of your user base.

A glance at your Customers Data

Now, marketers have a roadmap that explains where they need to concentrate first and attract folks towards their product.  It also helps them write a tailored content/ message, create campaigns to spread the awareness of the brand and tempt the prospects into your customers.

Socialbakers is one of the great tools which helps you look closely at your customers, build a friendly relationship and illustrate which content viewers like the most.

Produce compelling content

Crafting a dominant content is the best strategy to build brand authority and gives you the chance to coordinate with the target audience.

Content is a way to tell people about the brand, product, and company. It demonstrates the company’s mission, goals, the purpose of existence, gives solutions to the customer’s problems and product attribution.

Have you ever wondered why is content marketing doing so great for the marketers?

Starting with the blog, it allows the marketers to provide an educational, entertaining, and inspiring content that makes audiences engage and develop emotional relationships with the product and brand. While writing a blog, marketers should be mindful of the tone and words the blog will adopt or carry because it gives a real flavor to the content marketing process.

Crafting a valuable content helps the marketers to build a stream of traffic and lead towards their website, brand, and product.

If the real writers are pumping out the fresh, trending, challenging and the most relevant content over time, then most probably, they retain more eyeballs towards their content to convey a branded message.

Content marketing is the gap between what brands produce and what consumers actually want.”

As we all know, nobody likes a wall of words, people are looking forward to the solutions to their problems rather than selling a product. Content marketing is the only reason people stick around your brand and get a sense of your brand personality.

Create a great UX

What does UX mean? And is it important for marketing to grow market share?

UX stands for User experience. It has an essential role while doing content marketing.

UX is an expression, thoughts, and reactions of the people while interacting or communicating with the company and its product. It’s absolutely accurate, that people judge the book by its cover for the first time. So it’s very crucial for marketers to concentrate on web design which gives an expression of the product to the public audience.

Creating a great brand experience will assist the marketers to get recognized among the audience through providing a piece of relevant information which people would love to read or use.

According to Andrew Kucheriavy
brand user experience


While creating a web design, marketers need to create tailored messages for the precise need of the customers. Showing audiences a consistent message to their interests could boost social engagement and establish a genuine user experience. 

Improving the UX with call-to-actions

CTA (call-to-action) is a prime source for notifying the customers about the product and the actions they need to take towards your website. It must be in the bold, use a clear picture and create a  catchy CTA button with vibrant colors to catch the attention of the public.

Replug makes it so convenient for the marketers to address all traits of the brand’s marketing campaigns It is one of the prominent tools which helps you create relevant CTAs with different colors to convey a branded message to the audience.

It also allows you to create a campaign for your product to spread awareness of the brand or company all around the world.

Create an infographic (Brand Authority)

Infographic is the combination of two words; information and graphics means provide the information in the visual imagery. Infographics are the best way to create engaging content and thriving social engagement towards your company or brand.

The content using infographics has more power to catch attention and easy to consume among the prospects and retain the people on the message you want to convey them.

“A good infographic offers clarity: Simple, clean design. But also, it allows a reader to scan and quickly grok the data being communicated, almost immediately. Secondly, a good infographic isn’t a stuffed spreadsheet: So why is it that so many look like a graphic artist just used cool fonts on a spreadsheet and called it an infographic? The infographic is an opportunity to present data in a more interesting, understandable, compelling (non-boring!) way.” Ann Handley,

It doesn’t only help in creating valuable content but also supports the marketers to spread the awareness of the brand and present the information in a more captivating way.

The most relevant aspect of branding a business is to present a visual table that demonstrates the differences between your product over the competitors because 90% of the information processed by the brain is visual.

Get the idea from the Elliot Cowan, he explains how visual content transforms boring data into captivating and interesting imagery. Creating content with the graphics, marketers must keep in mind that they must present an accurate data based on facts, should be valuable, concise and with the right theme to grab the attention of the audience.

Quality content can make you prominent

Why is Content king?

Content marketing is the unique approach to inspire the audiences with the niche relevant information about the product, brand, and solution to their problem.

Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear

Creating quality content is not like a piece of cake.  Content begins with the idea, and the idea is all about how to amuse the public with the educational content towards build brand authority.

The purpose of crafting valuable content is not perpetually for advertisement, in fact, marketers instruct the audience about the marketing trends, build a healthy relationship and convince them to make repeat purchases.

It’s definitely hard to kill two birds with one stone. To attract the audience span towards your brand and receive more quality leads, traffic and ROI through content marketing.

Quality content helps the marketers to build brand awareness and the branding authority in a crowded market landscape. It makes feel the people valuable and encourages them to engage with the brand or company. Good content creates the opportunity for the marketers to stay stable in the cluster of the content market, improve SEO, collect leads and obtain the online conversions.

Attain your brand identity

Every individual has their own personality which makes them unique over others. Same as that, a brand has its own identity which makes the business different from its competitors.

Brand identity is a set of elements that contain brand design, logo, image, etc., which illustrate the purpose of its existence in the industry.

The first and main move towards building an online brand, you have to give the answers to some questions to hold an online presence in the market.

  • Who are you?
  • What is your Brand story?
  • How could you add value to the customers?
  • Through which platform could you interact with the customers?
  • What have you to offer the public?

This article demonstrates the three core components marketers should define when building a brand.

Strong brands have the ability to hold the marketing share, support the brand strategies, and receive more ROI towards their brand. In 2018,  Forbes magazine awarded the world’s five most valuable brands recognized in making huge profits and rising market values.

Amazon: $70.9 billion

Apple: $182.8 billion

Microsoft: $104.9 billion

Facebook: $94.8 billion

Google: $132.1 billion

Take advantage of social media

Social media is the area where people come from diverse places, interact with each other, share things, read a blog or article to enhance their knowledge and experience. Now, it’s become one of the most comprehensive tools for vendors to build online brand and authority.

In the new study of social media trends by Sherpa Marketing, he found that the communities follow more brands than celebrities on social media channels. Social media assists the marketers to understand the customer’s behavior, preferences, concern and also find out what’s trending in the digital era to create an estimable brand.

It helps you to reach potential customers and drive target traffic towards your website or company.

“Social media is about people! Not about your business. Provide for the people and the people will provide you.” Matt Goulart

Online presence only encourages you to get recognized among the immense ocean of the people, in fact, but it also supports you to build an amicable connection with the public and convert your cold audience into warm.

According to this report, you can get the essential insights about the audience all around the world using the internet for a detailed analysis.

social media insights

Social media is a fundamental source to build brand loyalty and get more sales revenue. It gives you the strength to build brand strategy within the constraints of your budget, time and resources.

Blog commenting

Blog commenting has an amusing power for creating a brand and authority practice towards your niche relevant blog or content.

What is Blog commenting? Is it an interesting exercise to engage the audience towards your brand?

Blog commenting is determined as the correlation between bloggers, blog readers, and visitors. The audience takes action by leaving a comment on the blog topic and sharing their thought, opinion, and view towards that particular blog.

It’s an ideal way to communicate with the people, know about what they feel or like,  drive great traffic and make your blog stand out in the digital landscape. Commenting is a dominant approach to connect with other bloggers and helps you get more backlinks to your blog or website.

This article guides you with the various and simplistic blog commenting types to raise the appearance of the brand in SEO and get a backlink.

Develop and host a podcast

Podcasts are a vast way to develop a positive relationship with your prospects and make conversation about the content which is communicated directly to the listeners.

As a podcaster, you could find out the deep insight of modern consumer behavior, find the ways to keep audiences engaged towards your site and create an extensive impact on the market.

Listeners are an essential aspect for marketers because they are the reason your podcast exists.

According to US podcast statistics in 2019, 51% of the population has listened to the podcast.

Building an exceptional user experience is not easy as you think, so marketers are required to concentrate on the target audience, explain the brand podcast mission and vision, and find a way to present a podcast in front of the customers.

Let’s take an example here.

John Lee Dumas is the Founder and Host of Entrepreneur On Fire. He is awarded ‘Best of iTunes 2013′.

His aim is to influence and strategies the enterprise’s need which would light up their entrepreneurial journey. John is known as the legend in the podcasting universe. In episode 2 of Should, I Start A Podcast he spoke about his journey as a podcaster.

He explains where the industry is going and gives suggestions to others that “Make a list of 10 keywords that your podcast should rank for” to become a flourishing podcaster.

In the episode:

  • He talks about the impact of the Postcard to his business.
  • The ideal time for utilizing a podcast.
  • Effect of creating podcasts.

Podcasts have the goal to provide quality, valuable and fresh content, so the listener feels excited and would like to share what he has learned with the others. It helps you to retain your customers and build a positive community towards your brand.

There are eleven effective possible ways for you to use that will support in growing your podcast’s listener base.

Wrap up:

Branding is one of the most significant elements which assists you to build a company and product’s reputation in front of your targeted audience.

In order to be a successful businessperson in the market, you have to build a connection with the audience and make them confident in your product or brand. Without online branding and authority, you will not be able to attract new business and customers.

Let us know in the comment section if you have tested strategies on how to increase brand trust.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

conversion rate optimization - ContentStudio

Conversion Rate Optimization Tips – 8 Easy Ways to Boost Sales

Every business wants to enjoy loads of traffic on their website or blogs, especially those running an e-commerce store. And when a person visits your website, landing page or social channel, you want them to take action. Actions such as purchasing items, creating accounts, add an item to the cart, sign up for a newsletter or follow you on social media.

Conversion is directing people to take action on your website which pushes them deeper into the sales funnel. Conversion rate optimization determines why the visitors on your website not converting and taking necessary steps to produce actual buyers.

What is a good conversion rate

The conversion rate may vary from business to business. What is a good conversion rate you might ask? According to a survey conducted by WordStream, about 1/4 of all accounts have less than 1% conversion rates. The median was 2.35%, but the top 25% of accounts have twice that – 5.31% – or greater. Check out the far right red bar – the top 10% of Google Ads advertisers have account conversion rates of 11.45%.


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It might not always be a good idea to compare your conversion rate with others in your industry. Even if you compare within your own industry, the competitor which you are comparing with will have different sources of traffic and website design. So what could be a good rate for them will not apply to you because of variables in the evaluation process.

A good conversion rate is better than what you had last month.

That is why it is absolutely necessary to recognize a starting point for your business and continually monitor it for improvements.

Improvement Identifiers

There are certain parameters which can hint that your conversion rate needs improvement. Online businesses especially shopping stores should be on a continuous lookout for.

Data-driven decision making

Conversion rates can neither be assumed nor should be predicted. It is a measure of how successful your online campaigns are performing and should be always backed up by authentic data. Making decisions based on assumptions without proper testing will degrade your conversion rate.

Getting a second opinion

Its always better to have a second opinion. Having an expert or a friend who know about digital campaign management or online paid advertisement can help you identify leaks in your setup.

Alternatively and more appropriately, you can use online tools such as UserTesting. Here you can submit your website to be reviewed by experts who will evaluate it overall impressions. Getting an independent third party evaluation can help you identify gaps you have otherwise missed.

Heat maps evaluation

heatmaps are a great way to track the behavior of people on your website or landing page. This gives you insights into the which areas on the webpage your visitors are most interested in. Heatmaps generate a soo called thermal image, highlighting the area where customer cursor has been most active.


The data from heatmaps help you visualize whether the most visited or clicked button on the website actually takes the user to a sales a page or checkout. This activity will help you channel more and more visits to the lower part of your sales funnel ultimately increasing the conversion rate.

Google Analytics

Google analytics is a very powerful tool which deciphers the overall performance of your website. The data and reports show which pages on the website are performing better compared to others. You can then focus on those pages and market them using SEO or social media to increase the chances of them showing up at the right place in Google search.


however, this tool is quite advanced and you need to be well versed with it in order to get maximum output. You’ll want to analyze segments such as mobile devices used, buyers vs. non-buyers, new vs. returning users, and so forth.

8 ways to improve the conversion rate

A/B testing images


Images play a vital role in determining the online sales figures for your product. They are the first thing visitors notice about your ad. Since people can not physically touch the product or test out your service, it is up to the ad copy primarily the image you select to represent your business.

To boost conversion, you need to try out different images and evaluate their performance using the tools discussed in the above section. There are different ways in which you can enhance the productivity of the image. E.g. some companies showcase their product with a white background, while others might use red.  Similarly, some might try to bring their products to life by showcasing them with plants, trees or animals.

Almost all big brands split test images to determine conversion. You will have to answer the following questions. Does your product stand out to a white or colored background? Does clothing convert better when worn by models or dummies? How many supporting images do you need to provide?

All these variations will help you reach a consensus on which images to use and which to discard. While creating images be sure that it pops against the background. Vibrant images often convert better.

Use effective headlines

The second feature of an ad that has the power to convert is the headline or the tagline. The tagline is basically your entire sales pitch wrapped up in one sentence. This one-liner should intrigue the reader, answer their questions and solve a problem. it is hook line and sinker all at once.

There are certain kinds of headlines that prompt a better response than others. These include command headlines, direct headlines, question headlines, instructional & How-to headlines.  A loosely constructed headline may leak genuine leads.

Here are a few additional stats you might find interesting from an analysis of 150,000 headlines by the Content Marketing Institute:

  • A title with eight words performed best. These titles received a 21% higher click-through rate than average.
  • A colon or hyphen in the title — indicating a subtitle — performed 9% better than headlines without.
  • Headlines that contained odd numbers had a 20% higher click-through rate than headlines with even numbers.

So how to write a killer headline. The online world is stormed with ads and banners, so why would anyone click on yours out of hundreds of others in the same niche. A unique and catchy headline is the answer.

If people see the same old boring headline, they will simply skip your ad. That is why brainstorming headline ideas are very important. the more versions you write down in a list, the more uncommon ideas you’ll have at the end of your list.

Strategically placed CTAs, forms, and pricing tables

Friendbuy, a company that promotes referral marketing for growth marketers, was able to increase the click-through rate of their improved CTA by 211%.

Now, that’s a huge figure.

Another striking example was set by Jason Fried, the co-founder of a software company 37 Signals. His team tried different CTA variations in the quest of optimizing conversions for Highrise. And finally, they got lucky.

They observed a boost in sign-ups on the website by 200% by changing just the text of a CTA button.

The purpose of a landing page is to acquire a lead (email id ) or generate a sale. CTA is the gateway to that sale. It instructs the user to behave in a certain manner and directs them to the bottom of the sales funnel. The position of the button also plays a crucial role and heatmaps may also help you in this regard.

Research shows that the ideal place for a CTA is right above the fold and not at the top of the page. Here are a few guidelines to a showstopping CTA.

  • Your CTA should be accompanied by an attractive and descriptive headline
  • A supportive subheading which is designed to provide complementing information.
  • Instill a sense of urgency by offering a limited discount offer.
  • A short statement explaining the value being added to your business.
  • A CTA which reads exactly what you are supposed to get after clicking it.

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Open Communication Channels with Customers

Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin

It is absolutely vital that you keep multiple communication channels open with your customers. Almost all of us like to chat with a representative of the brand we go out to buy. This is easy to do at conventional shopping stores where there are real people available to help you out with your purchase. For long, there has been a vote of no confidence in online purchasing. That’s no more the case.

In recent years, online businesses, especially big e-commerce stores have invested heavily in developing and training customer service departments. Now whenever you visit a reputed online store, a chat box appears automatically, available to entertain any query you might have.

In the age of artificial intelligence, visitors can interact with chatbots and intelligent programs which help them choose the right product. Helping a visitor in making a purchase is one thing, automating it and using AI to ease the process of the sales take ingenuity to a whole new level. Imagine the impact of people leaving your website and then share the great user experience they had on hundreds and thousands of potential clients.


Here are a few tips on how you can create customer loyalty and social proof to get in the good books of your community.

Survey website visitors: A great way to interact with people on your website is to create surveys on important pages.

Survey paying customers: These people will help shape your business, product or service. They can identify for you the hidden conversion issues and the problems they face on your website. They can also point out feature improvements and lay down the roadmap for your product’s future.

Engage Social followers: Every business has its official social media pages, made not only to interact with the management but also other people utilizing the same product. But not all companies have an active page or otherwise engaging community. The reason is that companies lack focus and not tap into the full potential of social media platforms.

With billions of people on these platforms, they are an ideal opportunity to get the word out for your product. You can create online events, channels or live stream demos to help educate your audience. The secret of social media management is to make your audience better.

Implement live chat: Live chat is not only a great way to replicate an in-store experience, but it’s also useful in identifying which issues people face within your conversion funnel in real-time. This valuable insight will help you identify and remove glitches in your conversion funnel.

Encourage reviews: A happy and satisfied customer is a great marketing agent. Ask your loyal customer to be your brand ambassadors by putting a good word on your behalf. Smartphones have enabled buyers to evaluate a product by viewing Google reviews or visiting Facebook pages. Collect these reviews and use them on your website, in marketing collateral like emails, store banners or a page dedicated to testimonials.

Use Urgency & Scarcity

Scarcity and urgency go hand in hand. Scarcity infuses urgency. the psychology behind it is, if an item is lower in quantity it means more people have bought it, which in turn means it should be good. This coupled with a countdown timer is the perfect recipe to encourage people to click the buy now button.


Sumo has best described the concept of scarcity by conducting an experiment where they asked people to rate 2 jars of cookies. Initially, both had 10 cookies in them, then they removed 8 cookies from one of the jars and asked people to rate them again. The results were staggering. The jar with less no of cookies had a higher rating than the other.

Statements like “You do not want to miss out on this offer”, “Coupon expires in…”, “limited time offer” and many more, have a profound effect on the psychology of the buyer.

Posh website design

Website designs are in a constant state of evolution. The earlier designs were simple and lacked panache. Older websites were developed with only one thing in mind, providing visitors with appropriate information. Here are a few examples.

 

Similarly, here is one earlier design of the e-commerce giant eBay.


As the concepts of UI/UX evolved, so did the design of the websites. Now its more about the journey of the visitor and how pleasantly they are directed to the bottom of the conversion funnel.

Website design and flow is a key element in determining the conversion rate of your business. Factors such as color scheme harmony with the brand, product images, appropriate sections, and designated webpages contribute to a high converting website. Here is a good design example of how ContentStudio’s above the fold homepage looks like.

The other aspect of the website is its flow. Maneuvering the movement of the visitor to the bottom of the conversion funnel is an art. The objective of your homepage should be to make your most frequently searched content easily accessible. By understanding what is important to your target audience, and intelligently crafting your navigation menu, you’ll be removing friction within your conversion funnel.

The heatmaps (discussed earlier) will help you in this regard. You can analyze them to identify which content user is more interested in and then move them to the front. As reference view websites similar to your niche (which are doing well) and analyze their setup. You can list down their shortcomings and create a custom design for yourself which is better than your competition.

Irresistible offers

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Every person evaluates the return on investment before making a purchase. If the ratio is high, it makes it easier to convert.  However, this ratio can be increased by presenting irresistible offers. Even better is an offer with a decrementing timer over it. There are two common strategies when it comes to setting up an offer, pricing, and bundling.

Placing discount offers on products is a great way to boost sales. Offering a 50% discount is a great way to attract potential buyers. The thing to keep in mind is to set up the original pricing appropriately enough so that your business is still profitable.

The second method is to bundle the products together e.g. “Buy one get one free”, “offering a gift card with the purchase of two items”  and other such offers.  These techniques work very well as they encourage people to buy instantly as we are all attracted to free things and saving money.

Setting up a retargeting campaign

The final step in the conversion funnel is an effective retargeting campaign and this step should be run on a continuous loop. According to research, the cart abandonment rate is as high as 69.5% which is an astonishing figure.

Retargeting ads will keep your product in front of the eyes of people who visited your website but did not make a purchase. Seeing the same product or brand enough times will create brand trust and uplifts the conversion rate.

There are many ways you can create a retargeting campaign. You can use Google AdSense to show your ads on different websites, Facebook to show retargeting ads on Instagram and use push notifications to show ads on desktop.

Takeaway

Optimizing your business’s online presence is in your hand. First thing you need to do is to identify the sectors which need improvement. This can be done by consulting others, evaluating heap maps, and using Google Analytics.

The next step is to take measurements so website visitors pass seamlessly through the conversion funnel. try out different ad copies to determine which works better. Similarly, experiment with images and headlines and do A/B testing. Use the power of social media and open communication with your audience. They will act as your advocates online. Finally, create an awesome retargeting campaign to keep popping up to people who visited your website.

If you have other ideas about how to increase conversion rate, do share with us in the comment section.

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

Increase followers on Instagram - ContentStudio

How to Increase Followers on Instagram: Share Custom links

Instagram has crossed 1 billion users, coming in second only to its parent company Facebook. With such a huge user base, it is an ideal platform for online marketing. Every company is desperately trying to increase followers on Instagram and they are absolutely right in doing so.

All of us want to drive more convertible traffic to our websites. With the highest rate of growth of any social channel, Instagram is a goldmine for marketers across the globe. It has a secret weapon which when unleashed could directly impact online sales. That weapon is the ability to create swipeable Instagram stories links.


It is the perfect way to drive traffic to your money website/ blog. You can also track and measure the performance of the link by using link shorteners such as Replug.io. This will help you create branded short trackable links. Once you have successfully created the link, the chain icon will be highlighted to indicate that the link has been created successfully.

Catch twenty-two

The kicker is that not everybody has access to create links on their Instagram stories. In May 2017, however, Instagram began quietly expanding this feature to more marketers on the platform. Clickable stories links are now also available to business profiles (not personal profiles) that have over 10,000 followers on Instagram.

There are no geographic restrictions to clickable stories links. We can hope Instagram will continue to roll this feature out to even more users. We can hope or we can take action to increase our followers to 10k and take advantage of this amazing marketing opportunity. And the great thing about this activity is that it does not cost a dime. Also as a by-product, you will have a hefty and loyal following who will be actually willing on the links you share.

This article unravels the mystery of how to increase followers on Instagram.

Increase followers on Instagram

There are quite a few ways through which you can be one of the top Instagram accounts in your niche. Only then you will be able to dominate sales and conversions and interact with your audience to grow your business even further. Here are some tried and tested methods.

Choose the right Instagram content

The first and foremost thing you need to decide is what type of content you want to share with your audience. This is a crucial step and may take some thought and effort. The content has to be aligned with the nature of your business at the same time interesting or humorous enough that your audience yearns for more.

Your followers will associate and recognize your brand through the stories you share on Instagram. There are some images which go along with most industries e.g. funny memes, inspirational quotes, exotic food, scenic images are a good starting point. Choosing an image is a key factor in Instagram posts as it heavily relies on visual content.

According to research, 90 percent of all the information that comes to the brain is visual. It literally takes a couple of seconds for a person to evaluate if your visual content is interesting to them or not. Hence your posts should be intriguing enough for them to click on it and maybe explore your channel further. Hence you need to stand out.


Once you have established your Instagram content theme, it is important that you stick to it. The key here is that visitors must be able to establish a correlation between your post. If your posts are poles apart, people with not be able to make a connection with your theme. People expect consistency and it is the primary reason why they will revisit your page for a specific kind of news or information.

As explained earlier, what you need to do is find the right direction for your account and religiously follow it. A good start is researching some trending Hashtags and shortlist the one which suits you the best.

Find competitors who use the same hashtags as you do, or even find users who follow these hashtags and see what other kinds of content they like.

Creating share-worthy content

The reason for a post to go viral is that it is so interesting it urges the reader to share it others. You need to understand the interest of your followers and construct content accordingly. There are some factors which raise the potential of content to go viral. Let’s explore them.

Relevancy

Content relevancy to popularity is like bait to fish. People automatically follow and share content which is relevant to their interest. If you can establish a connection with your followers through your content, it is bound to be shared. Try and make your content as relatable to your audience as possible. However, there will be people who dislike it. Try and keep that number to a minimum.

Informational content

While creating content keep in mind the goal of your post. It has to add informational value to your reader’s mind. If the mind detects enough value in the piece, the user will share it with others, because in their mind others don’t have this knowledge yet.

This is a great way to not only educate your audience but also establish authority as a source of viable information. You need to be really careful in your research as to not share unverifiable or wrong information.

There is no metric to judge the effectiveness and the utility of the content you’re sharing except for the audience response towards it. If it doesn’t help the audience, it might not get much attention.

Trending News

The world is at a point where reporting news first is more important than reporting true new. Unfortunately, this attitude has seeped into the content sharing norms of the general public as well. Unlike the corporate news agencies, who have massive budgets to cover up mistakes, SME business and individuals do not have that liberty.

Nowadays there are tools available which provide you with trending news from around the globe. Tools such as ContentStudio allow you to apply smart filters on trending content from all regions. Shortlist the trending articles which resonate with your audience and share the story before it gets viral. he audience often likes to consume content that’s related to a trending topic to find out the opinions or what others have to say about it. This helps you climb the ranks in authentic trending news breaking.

Show faces

Sharing life stories as well as using images with real people in them are known to have better engagement statistics. The human brain relates better to pictures with faces in them. Also, images that don’t include faces, but using a point-of-view shot where the camera acts as the eyes of the audience can help them make them feel like they’re a part of the image

User-generated content

Posting user-generated content is a great way to establish social proof, authenticity and brand trust. Not only that it is a great way to build an interactive vibrant community. At the end of the day, your community is your social advocate which will fight your case online. Stronger the online community, better are the chances of your posts going viral.


Encourage your followers to share their content on your page. Make sure to give them an incentive for doing this, though, like running an Instagram competition or giveaway. Ladbible with over 7.5 million, pay anybody who sends share-worthy videos 10 quid. Part of the reason why they share such awesome content.

Uplifting your Community

In a race to increase follower on Instagram and become popular, we tend to view our audience as just a number. And this number needs to be ever increasing. This thought or obsession is with nearly all kinds of social accounts and businesses.

It is of prime importance that you respect and connect with your audience. You may have 10k followers and only be getting 200-400 odd likes, even fewer comments. One thing that you should keep in mind is the Pareto principle. According to this 80% of your results comes from 20% of your audience. While more of a rule of thumb than a hard scientific fact, the Pareto principle should make you realize that it’s not about having a large follower count as much as it is about having a large core of engaged followers.


One should rather have an active small group than a huger unresponsive audience. The aim of your posts should be to increase reach, exposure, and engagement. These should be your primary goals if you want to be an influencer in a true sense.

This is why it is essential that you treat your online community like gold. Inspire your follower in order to get beyond the generic reply “nice pic” or “great post”. Show them that there is a real person behind the screen who wants to communicate.

Brands, as they grow in size forget the social aspect of social media marketing.  The communication has to be bilateral. Posts which have catchy calls to action asking people to comment tend to receive better engagement. This way you can show your audience that you’re not some faceless corporation, but a person or people who actually care about others’ opinions.

Post Religiously

When managing an Instagram account, it is very important that you post to a schedule. This is a sign of a healthy account. Once people start seeing your brand on a regular basis in their feed, they start recognizing.  However, never posts a bunch of posts together as people will think it is spam.

You should be consistent with your posts. If your audience keeps on waiting and never see a post you’re not going to find many people willing to follow you on.  In order to optimally post on Instagram use ContentStudio to preschedule your content for the whole month. 
Also, it provides you with analytics such as the best time to post to maximize exposure.

Using Hashtags to get more followers

Hashtags are a great way for your content to be visible to people who do not necessarily follow your page. They are convenient to people in a way that they help people navigate easily to topics they’re interested in. You can add hashtags in the caption or comments of your post. If you add hashtags to a post that’s set to public, the post will be visible on the corresponding hashtag page.

An easy way to increase followers on Instagram is to post content which is trending at the moment. Applying this to Instagram, you need to find the most trending hashtags in your niche. This will help you get more eyes. The first step in this journey is to do proper keywords research for your business.

Finding popular Hashtags

You can use ContentStudio’s trending section to determine the most popular topics relevant to your business.


The other top tip is to copy the hashtags that the top influencers in your niche are using. Use this as a way to not only generate more exposure and gain more Instagram followers but as a way to get on the radars of other influencers.

Gather around 30 relevant which include both high and low performing hashtags. Use around 10 hashtags that have over a million posts, another 10 hashtags that only have 10k to 50k posts, with another 10 anywhere in between. This way you make sure your posts get as much exposure as possible.

Find out hashtag of the day and try to compose a post around it. This will help you get in touch with even a larger audience.

Also, try multiple sets of hashtags and test them out. Regularly rotate them so that your posts reach a variety of people relevant to your niche.

Using the hashtag

Once you have compiled the appropriate hashtags, its now time to put them to good use. it is not advised to use the hashtag in the description of the photo itself, rather use them in the comment section. This will hide your list of keywords after others have added comments.

Also, it will help your posts free of clutter.

Using custom hashtags

Try creating a branded hashtag. This way it is much easier for people to find you. Original hashtag help generates conversations, improve brand reputation and build credibility. You can also use a hashtag in your bio so that your account gets more exposure. This is a very easy way to make sure that your account shows up in hashtag searches as well.

Check out his custom hashtag from Digiorno pizza, which they created for the super bowl.

Networking

It is a great business hack for success not only in real life but in social media as well.  It is essential to reach out to people, businessmen and influencers in your particular industry and ask for a shoutout.

The thing to remember is to keep karma in mind. If you do good for someone, it will come back tenfold. So don’t approach joining and teaming up with other accounts with an attitude of, “What’s in it for me?” Rather, think of it as just helping your fellow person out, and you never know, good things may happen to you down the road.

It’s now time to get familiar with the concept of S4S, which stands for shoutout for a shoutout. You need to get comfortable with the idea of sharing other peoples content, in order to increase the number of your followers. And the concept is simple, You ask another influencer in your niche if they would like to share your content, and in return, you will share theirs.

This is a great way of exposing your audience to their content and vice versa. The upside to this process is that if you carefully choose who you do S4S with, you can land on a goldmine audience which loved your content.


This type of recognition is unique to Instagram and invaluable for businesses which are starting out. But remember that you should always look to be providing a mutual exchange of value.

A great hack in increasing your Instagram followers via shoutouts is joining a shoutout group.  Such groups are an informal group of Instagrammers who have gathered in order to support each other by doing S4S. There are quite a few types of S4S groups. Some free, some paid some dedicated and some ad-hoc. Choose the one which best fits in your requirements and ask them to share a screenshot of your page.

Types of shoutouts

While starting out, it might be intimidating asking for shoutouts from pages that have a much larger following than yours. But the benefits outweigh the risk by a mile. Also, you have nothing to lose. The worst you can receive is a rejection, who cares.

However, if you connect with people who share your interest and are willing to put out a good word for you, you must know what type of message you want them to propagate at your behalf.

  • Caption only shoutouts: In this type, your collaborator would mention your page in the caption of an image that may or may not be relevant to your business.  This is cost-effective but does not help the cause in the greater sense.
  • Brand image with your product or service + caption. This is a much better approach and has a profound impact. One thing to keep in mind is the call to action,  it should be convincing. Some accounts will only let you put up the image for a certain period of time, and others will let it stay up. Usually the higher traffic the page, the more you see rules and restrictions.works better than just a caption-based shoutout, but you have to make sure the call to action is good.

Collaborating with influencers

This is by far the best technique to increase your followers on Instagram. Influencers are the people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. It has the highest potential of creating the maximum ROI out of any other technique we have discussed.

First of all, create a list of 20-30 major influencer that you want to engage and collaborate with. Do proper research in shortlisting these people who will help to take your Instagram account to the next level.  For this, you need to find the top hashtags in your niche are and see if you can identify any particular account that consistently appears in the “top” or “trending” posts. Reach out to them and request them to give your brand a shoutout.

Paying Influencers

If all else fails, there is always the option to pay an influencer to give you a shoutout. But before you do, make sure that you can get a guarantee on ROI. A key pointer is to look for an influencer with an engaged audience, not necessarily a large number of Instagram followers. Remember that 1-2% engagement is a minimum for working with someone. The higher, the better.

Honorable mentions

Apart from the strategies discussed above, here are a few bonus tips to help you increase followers on Instagram.

  • free giveaways/ deals
  • Try Instagram ads (start with a limited budget)
  • Social sharing on other channels
  • Exchange likes in the same way as shoutouts
  • Share viral content with a touch of your own brilliance

Conclusion

The growth hacks discussed above are a few ways to go from 0 to 10k followers within a matter of weeks. A good starting point is to ask yourself the question ” Why do I want to be on Instagram and what benefit will it yield to my business ?”.  It is important that your vision to be on this social media network be as clear as the bright blue sky.

You should select the general theme and the type of content you want to share with your followers. try to frequently post engaging content but don’t fall in the spam region. Do necessary research to find out appropriate hashtags in order to join the viral stream.

It is absolutely necessary to outreach and network with your peers. This helps spread your work around.

If you have some pointer in mind as in how to increase followers on Instagram, Do share with us in the comment section.

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.