Let’s be real, online shoppers are unpredictable;  They browse, they abandon carts, and sometimes, they forget you even exist. But fear not, marketers! Retargeting is here to save the day (and your conversion rates). What is retargeting? Retargeting allows brands to identify potential customers who have previously visited their website or socials and run targeted … Continue reading 7 Retargeting Best Practices Every Marketer Should Follow