Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020

Everything you do while creating a novel perspective of your online brand marketing is for the sake of attracting customers towards you and eventually turn them into paying customers.

Just assume, your brand has launched and is running flatly way you want. You have won half of the game. But…

  1.  What’s next though?
  2. How are you going to convert leads into sales?
  3. What about your click-through rates or pay click rate?

Here Conversion comes to play a role.

Conversion marketing is an approach that helps you to draw the customers’ attention and prompt them to reach in their pockets and pay you.

So keep an eye on the conversion because it makes you spend your hard-earned cash on the online marketing, targeting audiences and increasing ROI.

So, lets cut to the chase and let’s talk on boost conversion tips, tricks, and trends to get better web marketing outcomes, save money and time.

Automated Technology

Automated technology sounds like the software that assists you to do marketing activities and tasks automatically rather than manually.

Several digital marketing processes have been automated, for instance, email marketing, creating branded campaigns, sharing content on multiple social channels, and much more.

It is predicted that 80% of the advertising processes are likely to be automated and take a dramatic lead over ads.

No doubt, automation tools enhance your workflow and create a more personal connection with cold audiences. In general, marketers do it just for the sake of efficiency and save time.

Automation Technology is one of the most trusted marketing techniques to improve user experience, streamline the workflow, earn more quality leads, and conversion to the website.

It creates ways to track the campaign’s performance, automate marketing activities, and tasks to bring the prospects towards your brand.

Admitting automation advantages and prospects in the future of marketing fields such as:

  • PPC advertising
  • Programmatic advertising
  • Social media advertising
  • Post-click experiences
  • Native advertising

Influencers Marketing

This is something I would love to talk about.

If you’re a newbie, then I’m sure you can guess what I’m bringing next.

An influencer is someone who has the ability to affect the audience’s decision. They are leaders of sorts, that have a dominant public impact on the market, people admire them, give more priority to their ideas and decisions.

If you genuinely want to boost conversions, then connect with influencers who share the same passion for the industry as you do. This will help you sustain a steady place in the market, build brand awareness, and get new eyeballs for your content.

Influencers assist you in building the connection with the related niche audience, disrupt your content in the area that is affected by the people, and help you to increase the ROI.

They help you get more traffic to your website and generate intrigue so they are hooked for what’s coming next.

The guideline helps you identify the right influencers for your brand and get more ROI and increase sales for your product campaigns.

Call to Action

We all love our audience; don’t we?

We want to connect with them, listen to their problems/ stories, concerns, and trying to fill the gaps they are experiencing.

Am I right?

To enhance the conversion rate of the website, you must have to design a call to action (CTA) button. CTAs are the most compelling and expressive way to drive the audience towards you.

CTAs should be distinct from one another. It should manifest the instruction being performed at the back-end.

People commonly answer to those call to actions which have a powerful, accurate, and concise button. The CTA not only generates leads but also helps to improve the SEO and UX experience. This technique is also utilized by a leading SEO company.

Let’s take an example here.

We have two CTAs with different text in a button to lead the potential audience’s attention.

The first CTA button shows “Learn more or Click now”, and the second one “Apply for the life insurance”.

Which one is more relevant and understandable?

I would surely go with the second CTA because that is more appropriate, intuitive, and relevant.

Replug is a great application that encourages you to create a catchy call to action ads to bring the audience to your landing page.

Link shortener

Have you ever felt disgusted while sharing ugly and unnecessarily long URLs on your social media channels?

Me too. Long URLs look untidy, complicated, and hard to share. Isn’t it? Plus there is the spam factor.

Link shorteners are the need of almost all businesses. A shortened link is more understandable, recognizable, seems pretty to look at, improves user experience, and makes super definite for the marketers to get.

If you desperately want to understand the success of links, determine what the audience is looking for, and find more relevant information, then Replug is one of the ideal tools.

It also aids you to create a custom URL that is more manageable to attract the audience to your landing page.

Let take an example here of Link shortener.

https://blog.contentstudio.io/how-to-use-influencer-marketing-to-promote-your-brand-using-contentstudio/

OR

https://cstu.io/influencer-marketing/

Now which one is more tidy and flexible? Second for sure.

Link shortener helps you to increase click-through rate, make redundant URLs into concise and memorable.

Here is a guideline that helps you to familiarise with the fundamental concept surrounding branded shortened links and create customized short links to enhance your business.

Compelling headline

Audiences are busy doing things on their own such as creating a list, strategies for online audience engagement, and much more. Until they find something valuable, informational, and useful from you, they don’t give you attention.

Visualize a blog post without any heading. There is no headline, not even an image or print.

Does it look complicated and tedious?

I guess, yes.

Ordinarily, the headline gives the sense of the subject to the audience, you are going to talk about.

People habitually try to avoid material that is not simple to read, or takes time to understand.

On average, 80% of people will read your headline while only 20% will read, watch, or listen to the rest.

So, here the marketer’s creativity acts as a dominant role, do you know how?

“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” As John Caples said: *put a reference here*

We have learned from various writers that if you don’t begin your content with something intriguing or eye-catching, then you probably drop your audience.

If your blog post hasn’t adequate attraction, then your audiences keep on scrolling without wasting their precious time.

I have read an article earlier, and it was about social media engagement. It made me stop scrolling when I had read the headline that was” 15 Ways to Increase Social Media Engagement Quickly.”

Compelling headlines is part of creating exceptional content. It delivers a promise to prospects, that you have made in your post.

Compelling promise helps in building the relationship, band authority, and recognition. So you have to create an emotionally promise headline that draws people in.

This guideline explains Write Catchy Titles and Headlines with seven general principles.

Retargeting

Many of us sometimes got disquiet because for the first time users don’t convert into the buyers. Right?

But you must bear in mind that, 99%, don’t buy from the first visit.

Although, the question arises why is it so?

Many audiences are unfamiliar with the brand, visit your website for the first attempt and keep touring your website before making any decision.

At this phase, you need to create a trustworthy relationship with them.

The secret for doing this is called “Retargeting”.

It is one of the complimentary digital tactics to track your visitors and create possible ways to win them back.

Let me demonstrate to you more precisely.

Retargeting is a re-engage approach with the potential audience that came across your website but didn’t perform any particular action or respond to CTAs.

Before creating CTAs, you have to find your niche audience, then segment the audience and create CTAs regarding it.  It assists you to re-connect with the audience at the right time on the right channel with the right message.

Here is an article that briefly explains how Retargeting works and creates an engaging CTAs for the retarget the potential audience to boost the conversion to your landing page.

Video Marketing

If we talk about our life, we love to adapt things that have a positive impact either on fashion or marketing.

No doubt, content marketing is a king, but video marketing is also a  key contender. In order to promote your product on various social media platforms, video marketing becomes essential.

What is Video Marketing?

It is an approach to promote your product or service to the audience using different social channels to gain the social audience engagement to boost the conversion towards your landing page.

Video marketing is much cost-effective if you compare it with the other marketing technique.

“Your Content” is what matters in the market to attract the audience. The more your content is simple and clear, the more opportunity you have to give a sense of authenticity.

As the audience gives more priority to a video than a written post.  It has been envisioned that 78% of people watch online videos every week and will make 80% of customers by 2020.

This blog explains to you what video marketing is and how to effectively execute while marketing your product.

Analytics over data

If you have look at the time when the technology was not as improved as it is now, then you will realize how it is intricate to interpret your marketing activities and measure the campaign’s performance.

Frequently, marketers try to come up with new strategies, marketing tactics to improve their brand visibility in front of the audience, but they didn’t grasp how these strategies work for them.

For me, that could be tiresome. Right?

Analytics has an essential position in decision making because it gives you the direction of what strategy needs to evolve or stay the same. In short, it gives you the path that leads you to success with your brand.

Analytics indicates the user demographics, social engagements against blog or content post, and track the conversion.

Various tools are used to accumulate the hidden digital data and technique that creates the opportunity for you to gather actionable insight, focus on the audience’s demands, make better decisions,  run your business smoothly and effectively.

To collect fresh insight, analytics regarding your marketing activities then you should go with ContentStudio.

It not only helps to measure, evaluate your marketing success but also helps you to discover the loopholes, try to fill it to compete for a competitive edge, and gain more customers’ trust.

Over to you

If you think that you are out of date with your marketing tricks, then you should implement these trends in your marketing effort from now onward.

Here, you have it – a comprehensive digital marketing roadmap that will lead you to stay ahead of the competition.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

content marketing tools

How to Use Content Marketing Platforms to Drive Business

Content marketing is a widely used and searched terms on the internet, especially after social media came along and changed marketing forever. If you aren’t paying attention to content marketing platforms, then you’re missing out on a lot of opportunities. It means, you’re leaving money on the table because you aren’t doing the following things:

  • Generating leads from the content
  • Finding new customers on the internet
  • Building an audience on the content platforms

If you dig deeper into the reasons why a lot of businesses aren’t using content marketing to attract customers, then the lack of awareness is the culprit. For instance, you’re a freelance content writer, and you come across a business that is neglecting the content marketing platforms to drive business. You pitch your content creation service to the business owner, who is an old-school businessman who has no idea what content marketing is. It’s obvious that the business owner would feel skeptical about it.

The job of people like us who are aware of content marketing and social media management is to take others on board and talk them through. Explain to them what radio, TV, newspaper, and billboards used to do, now the internet, social media, and content platforms are doing it.

One of the aims of this article is to translate modern-day marketing strategies into bite-sized information for everyone to digest pretty easily. So that grasping digital marketing techniques becomes easier.

However, the main goal is to provide valuable insights on using the platforms that give content marketing opportunities to individuals as well as brands. These opportunities allow them to showcase their ideas, suggestions, and recommendations through content.

A survey report revealed that 57% of the B2C marketers showed interest in spending more on content creation in 2019 as compared to 2018. And, 29% of them also indicated that their spending on content may increase by 9% in 2019.

Therefore, it’s evident that a lot of marketers and companies are aware of the significance of content marketing. Perhaps they know that content helps them attract people, engage the relevant prospects, and convert the right ones into paying customers. The content marketing platforms eventually create an environment to make all this happen.

Let’s dive deep into the specifics of content marketing platforms to understand what good can come out of content marketing if the platforms are well-utilized.

The four steps on using the content marketing platforms for driving business:

#1: Choosing the Content Marketing Platforms

Driving customers through content marketing isn’t that simple. Most people who quit putting out content don’t think this through in the first place. They put all their energies into creating a specific type of content to put out without crafting a solid plan for distribution and promotion. What they should do is begin with choosing the right content marketing platforms instead.

A lot of people start with creating a content marketing plan, which isn’t bad if you’re aware of your course. For most people, it should begin with choosing the content marketing platforms. It’ll be easier for them to build a roadmap for content creation and distribution.

Here are some important content marketing platforms to get started with your campaign:

Medium

Medium is a publishing network that allows you to publish written content. There are a number of content categories to pick from while publishing the content. It’s a complete interactive platform that has features such as the following system, a paid plan, commenting, and liking.

Not only does Medium bring attention to a brand, but it could also drive prospects to a business. There is no doubt Medium articles get millions of views every day — so it could drive business to the users. The question, however, is that what to do to make that happen. The answer is that one should dig deeper into a niche and create relevant content to attract eyeballs.

Driving business to your website doesn’t happen on a whim — you must have the following things in place to do so:

  • User Bio: A user bio is a profile description available to every Medium user to explain what the person does to make it easier for the people to get to know the person.
  • Author Byline: An author byline is a brief note about the author to let readers know about the person who wrote the article.
  • Great Content: It’s understandable that you have to publish extremely useful yet eye-catching content to gain the attention of the audience on Medium.
  • Engagement: An engagement strategy is also required to capitalize on the efforts you’re putting into creating useful content. It means that you must be interacting with followers, consuming others’ content, and building your following on the platform.

So Medium is clearly a place that could drive business to your company if you know who you should reach out, what you should say, and how to maximize your engagement.

Pinterest

Pinterest has been a goldmine of traffic if you figure it out somehow. A lot of social media users who pay close attention to Pinterest know what Pinterest can do for them. The interesting part is that it does look simple; you create pinnable images and post on Pinterest. But in reality, there are many things to ponder before you hit the jackpot. You might have to post a few dozen images before a pin goes viral on Pinterest.

Nowadays, bloggers, entrepreneurs, and digital marketers have started adding pinnable images to their blog posts, which makes it easier for readers to share content on Pinterest. The standard image size for Pinterest is 735px x 1102px. You can find out the image sizes for all major social media platforms in one of our blog posts.


There is a WordPress plugin called Pin It Button that displays a pin button on the images of the blog post. When someone hovers the cursor on the image, it shows the pin button that could share the image along with the blog post link to Pinterest.


It’s true that you can publish an image of any size, but it won’t go perfectly with the Pinterest layout. You’d notice that the majority of the images are vertically designed so that they could go smoothly on the platform.

The science behind actually getting website traffic from Pinterest is hitting the right areas. If you have a number of categories that you dominate, then you should prefer focusing on the same categories on Pinterest.

Here’s what you can do:

  1. Create Pinterest boards similar to your popular categories on the blog.
  2. Post pins on a consistent basis; it increases your chances to rank a pin on Pinterest.
  3. Don’t create dozens of categories on Pinterest, but instead, focus on the quality of the content.
  4. Add others’ pins to your Pinterest boards to attract the eyeballs.
  5. Like and comment on others’ pins as well.

If you take Pinterest seriously, it’d lead to driving traffic sooner or later. However, it’s up to you how you convert those traffic into profit.

YouTube

One of the content marketing platforms you can choose is YouTube. It’s the second most popular search engine on the internet. And, undoubtedly, one of the most visited websites in the world.

Video marketing has never been this important before. Now, we have long-form videos, stories, and live streaming embedded right into many social media platforms.

Besides, text and images content, video content also plays an important role in sending your message across. Content marketing is incomplete without putting out various forms of content.

It comes down to choosing the suitable topics to talk about, using the right titles and thumbnails, and providing actionable information for conversion.

Top YouTubers, gamers, and video creators not just make money from YouTube ads, but they also sell merchandise, e-products, and services through YouTube. You can do the same by figuring out what you can offer through your videos. Use your video description to provide the details and links; mention the offer in your useful or engaging content afterward.

YouTube could add some additional sales or give you a few prospects to engage along the way.

ContentStudio

ContentStudio is a social media management tool for posting, scheduling, and discovering content on the internet. Not only does it allow you to post on social media platforms, but it also lets you post on publishing platforms like WordPress, Medium, and Tumblr.


Content marketing is a combination of various content strategies regarding creation, promotion, and conversion. Therefore, to execute those strategies, there are always tools that are required. ContentStudio is an important social media marketing tool for businesses, entrepreneurs, and bloggers. It’s necessary to have such a tool in your arsenal to achieve your content marketing goals.

This platform would help you distribute your content across social media and other content marketing channels.

Canva

Canva is the most popular tool for creating social media images, banners, and ads. Once you have a tool like Canva, it gets easier to create social media images even if you’re a novice. Let’s admit, it’s not easy for everyone to afford Adobe Cloud subscription that provides software like Adobe Lightroom and Adobe Photoshop.

Moreover, most of us are no experts at graphics designing so a tool like Canva could help us get through this. Not only will you be able to create pinnable images for Pinterest, but you could also make YouTube thumbnails and featured images for blog posts.

There are many online tools for creating social media posts and images that you can check out.


The selection of content types and the platforms describes the journey you’re about to embark on for driving business through content marketing. So don’t hesitate to choose the appropriate content platforms to put out content. A lot of people don’t feel natural about writing content but love creating social media images. So you must have the self-awareness to make better decisions on content type and platform selection.

Building a Content Plan

Driving business through content marketing platforms requires content to attract and engage the audience. And, content creation requires a content plan. Once you’ve finalized what type of content you’re most interested in creating, the next thing you need is the content plan.

A content plan is a roadmap of the content which guides your marketing strategy in translating what your brand wants to achieve through content. The emphasis of a content plan is more on the subject matter as well as the implication of content on the audience. This is why the selection of content marketing platforms was discussed before building the content plan. It’s understandable that once the content platforms have been selected, your content plan would be built accordingly. One shouldn’t be going back and forth all the time for changing the platforms and re-shaping the content plan. It’d deeply impact the results of the process because of the lack of consistent policies.

A content plan has always a wide spectrum. It encapsulates a variety of areas that play a role in building the whole content plan. Here are the key elements one should consider in building a content plan:

  • Idealize the right audience that should be reached out via content. The audience might be interested in what you’re saying or need the product you sell.
  • Choose the content areas that competitors aren’t dominating and the prospective audience would be compelled to check it out. SEMrush is a fantastic tool for analyzing the competitors’ keywords.
  • Pinpoint certain keywords through your Search Console or any other tool that you use for analyzing your website keywords and traffic.
  • Experiment with content topics throughout the year to test different content topics and keywords. You can focus in on certain keywords and categories for each quarter. This way, you could experiment with four different sets of keywords and content areas.
  • Infuse your products and services into the content, which is the essence of content marketing, but avoid being salesly.
  • Delivering the value in the content is a huge plus. The reason is that the more your content helps others, the better it engages the audience. So try to share as much value as possible in your content.
  • Mention relevant brands, influencers, and products in your content so that it could help the readers in some way. It also helps you in building relationships with other successful businesses and professionals.

It all comes down to what you’re saying and how much it’s affecting the followers and website visitors. A content plan isn’t just the article titles, but instead, it’s a complete ideology of creating content that would matter to a market segment. It’s also true that there is no guarantee that every piece of content or every content plan would work out perfectly. Therefore, you could test out and alter things accordingly.

Distributing the Content

The goal is to drive business through content marketing platforms. The first two steps explain the selection of the platforms and building a content plan for the platforms so that you could initiate the engagement process. It won’t happen until the distribution of content doesn’t kick in.

The content distribution process means putting out content to attract, engage, and convert the audience. Since we’re trying to drive business through content marketing using the content marketing platforms so we need content that makes a difference for the audience. Moreover, the great content alone can’t do enough, which is why the distribution is important.

Here are three basic methods of content distribution:

1. Publishing Content

Publishing content refers to posting articles or blog posts on blogs. There are various ways to post articles, for instance, you can post articles on your official or a personal blog, you can guest post on others’ blogs, and you can publish articles on the social media sites like Medium, LinkedIn, and Facebook. You can utilize all the different methods of content distribution at the same time.

The idea behind publishing content is to attract the audience and drive attention to our site. If your content isn’t driving traffic and eyeballs back to your website or blog, then you’re doing it wrong. So always remember the fundamental idea behind publishing content.

2. Sharing on Social Media

Social media could drive website traffic to your website, which is why it could be a huge source for getting customers and prospects for your business. Normally, we tend to share our articles, images, and videos on social media sites like Facebook, Twitter, and LinkedIn. Moreover, we also like to post images on Instagram and Pinterest. We’ve already talked about the different image sizes for each platform, which you should consider while posting images on these platforms.

The point isn’t what type of content you should share; you’re free to test out videos, images, and articles for the sake of experimentation. However, we’d like you to understand the essence of sharing on social media for driving business.

If you’re sharing articles in your Facebook group that is so relevant to your content niche that it’s driving traffic, getting newsletter subscribers, and converting people into paying customers, then you’re all set. On the other hand, if you’re natively uploading videos on LinkedIn, but there are no connections or followers to watch that, then you better start focusing on building relationships first on LinkedIn.

Feel free to test out different social content platforms to find out which platforms do well for you. Always remember the end goal which is to drive customers towards your business website.

3. Repurposing Content

Repurposing content is a methodology of taking key elements of a piece of content and converting it into a different form of content. For example, if you want to repurpose an article, you can convert it into a YouTube video or a Pinterest image using the essence of the article.

To drive business, you need to extend your content’s reach and attract more eyeballs. Therefore, repurposing content would be an ideal strategy to apply. You’d be using the same message in different shapes and forms on different platforms. There is no doubt that you could engage more people and generate more leads with content repurposing.

So there were three basic methods of distributing content on various content marketing platforms to drive attention, eyeballs, and viewership towards your website.

Analyzing the Conversion

Whenever you build a strategy whether it’s a content strategy or social media strategy, you should stop at some point and analyze the results. It’ll give you insights on how well the strategies are doing and what you can improve for even better results.

When you’re focusing on the content marketing platforms for driving business, it seems obvious that you need to go through the statistics for analysis.

To put it simply, just look at the numbers of sales, leads, and clicks. Compare the conversion of the time before focusing on the content marketing platforms with the conversion of the time after you started focusing on the content platforms. You’d be able to draw a clear picture of how effective these content marketing strategies have been for you. And, whether or not you should keep using the same content marketing platforms for driving business.

Following are the signals that you can check for analyzing the conversion through content marketing platforms:

Number of Leads

See how many leads you’ve generated ever since you started paying attention to those content marketing platforms. If the number of leads has increased, then you should double down your efforts, but if not, then try the different platforms.

Clickability Ratio

The clickability ratio means the number of clicks after started using content marketing platforms. If traffic increased due to content distribution, but the clicks on the website have not been increased, then try to tweak your content strategy. It’d help you get the relevant visitors to your site that would be interested in your products or services. Heatmap and CrazyEgg are the heatmap tools for analyzing where visitors are clicking on the website.

Number of Total Visitors

Go through your Google Search Console or Google Analytics to find out the number of visitors, especially after you started focusing on the content marketing platforms. It’s necessary to record the difference in the total number of visitors on your website after you started utilizing the content platforms. If traffic increased, it shows that your chosen content platforms are contributing to the cause, and if it’s not, then make some changes around.

Social Media Shareability

Social media sharing could be an important signal to analyze the impact of content policies. It’s necessary to get social media shares for driving business from social media. If your content is working perfectly, one of the benefits it’d bring to the table is the increase in social media shares. Always analyze the total number of social media shares once you start putting your time and energy into content marketing platforms.

Number of Social Media Followers

The increase in social media followers would mean an increase in attention, visibility, and reach. However, the engagement would matter more than the numbers when it comes to the conversion. A hundred thousand followers don’t matter if none of them respond to you, whereas a thousand followers are the best if 200 of them are actively participating with you on social media. Once the engagement gets better, it also starts to bring in the numbers too.

So analyzing the conversion and going through the statistics would give you a glimpse of how your content marketing strategies are performing.

What’s the takeaway?

The whole point of this article is to educate you on paying close attention to your content types, distribution methods, and the right platforms for getting business.

The ultimate goal of your content marketing plan is to bring the customers, sell the products, and build an audience around your brand. It might not happen on a whim, but instead, it takes time.

If your content is working and you’re on the right content platforms, things would start to show the indications that you’re moving in the right direction.

If you don’t see much improvements in lead generation and sales in 6 to 8 months, then re-develop your content marketing strategy. Meaning, use different content marketing platforms and build a better content strategy to pull this off.

What else would you do to drive business through content marketing platforms?

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.