Remarketing your brand
The need to share engaging and viral content is irresistible and instantaneous. Each time you share content on social channels, it’s an opportunity to advertise your business. Replug does just that by allowing you to create branded short links, which you can share with your audience.
The upside to this type of marketing is that you can establish brand awareness and instill trust with your readers. The easiest and quickest way to create and share a branded link is to have the tool at hand. To empower our customers with swift remarketing, we have developed the Replug extension for Google Chrome browser.
Replug Chrome extension helps to create a shortened link quickly just by selecting your brand and campaign. It must be noted here that the brand, as well as the campaign, have to be pre-created in the Replug web application in order for it to be visible in the extension.
Creating branded short links
Creating branded links with Replug is convenient than ever before. Simply navigate to the web page, article or blog you wish to share and click on the Replug extension.
Select your brand which you want to promote and the campaign. Campaigns are really important as they define what kind of widget you want to show your visitors. In addition to that, you have the option to set tags e.g. if the blog is related to e-commerce or marketing, assign it the appropriate tag. This helps you to categorize the links.
Click on the create button to generate your branded link. The story does not end there. If you look at your link there will be some random digits/ alphabet at the end of it. Clicking on the edit button you can actually insert a phrase or keyword, replacing the random digits/ alphabets.
This helps you to better relay your message and connect with the readers. Not only they will recognize your brand but also get the context of the content at hand, Two birds with one stone.
Replug extension also has an autofill URL field with the active tab that saves precious time for the user.
Content Intelligence with Powerful Analytics
After sharing your link on social channels you can see how well it is performing using the “Analytics” module in your Replug account. This helps you to determine the type of content your readers are interested in.
Let take a use case where you share 2 articles on your social channels. One related to finance (we will call it A) and the other related to fashion (we will call it B). Using analytics you can determine if your readers like A or B. You can then alter your content strategy to better connect with your audience.
Parameters such as clicks, links, and conversion rate permit you to make necessary tweaks to your content strategy and improve engagement.
Download and Sign in
The Replug extension is available on the Google Chrome web store.
After downloading you will see the replug icon on the top right corner of your screen. You can easily sign in by social platforms and by email password as well.
So add the chrome extension now and start promoting your business by sharing trending content.
Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.