Do you know that only 2% of customers are converted on the first visit to an online store?
The truth is; a lot of people never give attention to the market’s product for the first time. In fact, they are staring at a different solution to their problem by visiting various sites and then make a decision. So it is pretty hard to win the customers auction and convert them into your actual buyers.
At this point, Retargeting plays an essential role.
Retargeting is a smart way to re-engage with the audience who have visited your website before. It has 98% chances to bring visitors back, helps you to get your brand recognized, and acquire the customer’s attention.
How Retargeting works?
Retargeting is the process of tracking the visitors online and dropping a cookie to their browsers if they leave the website without converting into your customers. This cookie helps marketers to retarget their visitors on other websites they visit while they’re online.
Have a look at the image below for better understanding that how Retargeting works.
Benefits of Retargeting
Get more ROI
Gain more quality traffic and high conversion rate
Reach a highly targeted audience
Brand Exposure
Increase brand visibility and likeability
Do you think that Google is a great option for advertising and enhancing brand recognition within the industry?
Google has dominated one of the most compelling search engine markets and has controlled 88.47% of market share in April 2019. It provides a vast amount of information to marketers or personal users.
Google is also known as the advertising master of the internet. It is able to grant well-organized tracking and targeting tools to advertisers. It also assists the marketers to find more people to target, build brand awareness, and place ads with the target keywords.
Google Adwords Retargeting
If you want to advertise your brand on Google, then you must have to (sign up) at Google Adwords. It is quite manageable, you are required to add a piece of Google remarketing code to your website so the visitors can be appended to your remarketing audience list through cookies.
Google retargeting is a dominant technique to reconnect with the visitors and tempt them to make purchases by showing relevant brand ads on different web domains.
Is GoogleAdwords a great investment for marketers to generate more revenue?
Yes, it is. Approximately 97% of Google’s total revenues come from advertisment. Business owners raise per pay click budget because they can inspect a high return on investment from Google AdWords.
It helps you receive more genius clicks against the branded ads from the audience, cost-effective to get more sales to your website and gain high ROIs. Adwords makes it so convenient to measure the performance of the ads which is viewed by the target audience and allows you to create customized campaigns respective to your need.
So, let’s discuss how you can set up the remarketing campaign in Google Adwords.
There are three steps for remarketing using Google Adword.
Step 1 Set up the Global site tag
You need to add Google site tag on every page of your website to track the ad click that brought a visitor to your website. It is a web tagging library for examining google’s sites, tracking the conversion, and remarketing products. So, here you have to select the “Audience manager” to build an audience to remarket with the product ads and select the “Audience source”.
After that, click on the google ads tag detail and there you’ll see the Global site tag you can copy and paste it on your website.
Step 2 Create retargeting campaigns
Adwords allows you to create a customized campaign under your own set of rules. While creating a campaign to retarget the audience; you need to set a goal which you’d like to achieve and select the campaign type according to your purpose of retargeting.
Moving forward, you are required to set the budget, choose your audience, create your ad group, etc. This guideline helps you to create the first campaign and understand a bunch of remarkable setup factors in detail.
Step 3 Linked Google Analytics
In order to find quality data about the traffic, lead, and websites from visitors. Google Analytics is one of the most well-founded tools to help you out. You need to link Google analytics with the Google Adwords to keep a record of the visitors who are retargeted with the product ads.
Linking these accounts will assist you to examine customers activities to your website after clicking on the ads. It gives the opportunity to fill the gaps by accumulating the information about web traffic and the performance of the website or ads. These directions explain to you how you can link your Google Ads with Google Analytics.
AdWords Retargeting Strategies
Retargeting the Existing customers
When it comes to advertising a new product or showing ads, then marketers should focus on existing customers because they have already purchased your product and also are aware of its quality. 70% of companies prefer to retain existing customers than acquiring new ones.
Existing customers speed up the sales cycle by associated with the brand or product, and also conquered the barriers the customers are facing while purchasing the product. So it’s a bold approach to spend money, time, effort on existing customers to give a better position to the business.
Dynamics Remarketing
Dynamics remarketing is another captive strategy used in Adwords. It helps the marketers to show customized ads of a particular product to those visitors who have previously seen it. In other words, we can say it reminds people about the product they have last seen.
Let’s take an example here.
Let say, a visitor came to your website and viewed the product there. AdWords assist the marketers to manifest folks ads on the other websites that they’ve already seen, for promoting their product.
Starting with the dynamics remarketing; marketer needs to insert product details, price, image and will be displayed on other websites to retargeting the audience. As shown in the below image.
Segment your Retarget audience
Perceiving the customer’s behavior is a critical aspect to reach the audience with the appropriate message and get the retargeting experience. Audience segmentation helps optimize the campaign for various web domains and lead a massive no. of conversions.
If you genuinely want to be a successful marketer, then you have to segment the audience into a different group, based on different behavior such as preferences, interests, likes or dislikes.
Keep in mind; every individual is different from others and unique in their own way.
Segmenting the audiences becomes an essential factor to target the right audience with the right ads at the right time for the conversion funnel.
Google Analytics helps you to create an audience from the segment to retarget the potential audience or existing audience with the Google ads campaign. It also supports marketers to think strategically and segment accordingly.
Use Content Remarketing
Google gives direction to the marketers to build retargeted ads using Google Adwords to get identified by the audience. After segmenting the audience, it would be so useful for the owner of the website to create the remarketing list to re-target the audience with a particular piece of content to get them back to the website.
Google presents several tools to remarket your ads, but the Google display network is an exceptional choice while targeting potential customers. To create a tailored advertisement for a particular segment, GDN allows the marketers to display text, add image or videos ads, related to the product or brand.
Content remarketing has the competency to make the visitors curious about the product, assure them to repeat purchases and interact with the company.
Change your ads for Non-converting audience
Does Audience matter?
So the answer is Yes, knowing your audience matters more than ever. Because it allows you to figure out what piece of content, solution or idea they are hunting for.
As we heard before, We can’t please everyone with the same content. So don’t try to.
If you are showing the same retargeting ads or irrelevant ad over and over again, then the visitors get burned out for sure.
So, creating a different segment of the audience and retarget ads accordingly, will get more clicks and traffic towards your website.
Using Google AdWords, you can tailor retargeting ads for each segment and connect with them solely. Marketers could give a fair overlook to their ads to drive the attention of retargeted customers. They can add images, make visitors laugh, and offer varying incentives such as price discount, free shipping, etc.
Have a look at this image.
Final thoughts
Retargeting is a dominant technique to retarget those visitors who have enough interest in your product or brand and also a ridiculous way to move your business steadily and smoothly.
It’s not easy to persuade the audience to convert into your loyal customers. Therefore marketers are required to spread the awareness of the brand or illustrate the brand’s active presence by showing ads repeatedly on the other websites which customers visit frequently.
Why is it so crucial for marketers to strengthen their brand and create a customer’s journey?
It’s an essential step toward marketing the product or brand in the digital landscape. 81% of people habitually do online research before purchasing the product or service.
Customer’s journey is a visual representation approach, having a set of activities or actions performed by the visitors before acquiring the product and services.
The approach has a series of customer’s experience; marketers focus on the touchpoints, embrace the customers with problem’s solution and their interaction with the company or brand.
In order to enhance the user’s experience, marketers need to tap into the customer’s needs and desires to make them feel valued and develop an emotional relationship with the company to strengthen the brand.
If you really want to educate the audience with the right content at the right time, then you have to build the customer’s journey.
There are three stages for building a customer’s journey.
Stage 1
In the first stage, the potential audiences are just getting aware of the problem they are struggling with. They are not customers of any brand yet, visiting different sites to solve their problem, including your brand too.
At this point, marketers can make people curious about their product. They must have to explain their customer’s issues which show the audience, that you care for them and come up with the solution to their problems.
Marketers can illustrate brand reliability to the audience through videos, blogs, articles, and an educational email to tempt them to try the product once.
Stage 2
After spreading the awareness of the product, customers show interest in your product, they respond to the emails, have downloaded, performed particular actions against the CTAs.
In this move, marketers need to ONBOARD the audience to grasp the attention by explaining widely how the solution can overcome their pain points. This stage offers the opportunity to the marketers to hold the audience for the long term and turn them into loyal customers or either they just quit.
Stage 3
A big round of applause for those marketers who successfully pulled their customers to stage 3. Now, the customers are fully satisfied with your product or service and enough confidence to repeat purchases. They are instantly your loyal customers and help the brand to lead more traffic by spreading word of mouth.
Clarify your brand with a logo
A brand is something essential for marketers. It shows the purpose of existence in front of different eyeballs.
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” Geoffrey Zakarian
The brand with the perfect logo, design, image, and brand strategies represents the product mission and goals. It gives the sense to the people of:
Who are you?
What do you have?
How could you solve their problems?
To answer these question in a more appropriate and novel way, take your business to the next level.
Thisarticle assists you to learn how you build online branding and its authority to increase the brand’s likeability factor.
The brand has the strength to build a close connection with the customers by determining the brand’s core values, convey message that is easy to consume and vibrant colors which lead the audience attention.
Structure your Campaign
Building an optimized campaign is a significant aspect of reaching marketing goals. With the technology substitution campaigns have a call-to-action option which makes the campaigns manageable, assists to retain more people, strengthen the brand and enhance marketing strategies.
What does CTA mean? How would CTA impact on the conversion rate?
CTA means Call to actions, it may be a button or a link which you added into your website to lead the viewers, reader, and visitors to your landing page. It is the most compelling approach; gives the direction to the audience and informs them what to do next.
CTAs help you to address the target audience, move readers to your website, collect a vast lead, and conversion.
There are different tried and tested words which would definitely encourage the audience to visit your landing page and increase the conversion rate of your website. Here they are:
ContentStudio uses a compelling CTA to guide its users with the related image, and the text that lets them know how can they streamline their marketing and social media activities. This CTA gives an extra push to the user to start using the product by clicking on the CTA button try it for free
Use Images and Visuals to amplify social engagement
Do you genuinely want to increase the social engagement toward your website or all across the channel?
Then what are you waiting for?
Visuals are the main ingredient to catch viewers attention, rapport with the audience, make the visitors your loyal customers.
As we heard before,
A picture is worth a thousand words.
A picture has an outstanding impact on digital marketing. It is more understandable and memorable than the text.
But, without text or words, the pictures couldn’t explain themselves adequately. Although, using words help the brand to tell the brand story in a visual context and steer the customers toward your company.
How visualization helps in email marketing?
Now, marketers can spend more time doing email marketing to target the audience using images and video to collect the stream of traffic, engagement, and conversion to keep their business moving smoothly.
In a nutshell, visual email marketing is the attention-grabbing step which drives people to read more of your content, strengthening the brand and helps to optimize SEO.
Assuredly, images get more likes and shares on social networking channels. The Entrepreneur explains7 Steps to grow engagement with Visual Content.
Design Memorable links
There are hundreds of things which marketers need to keep in the top while running a website. Every marketer has a mission to stay visible and be recognized over the entire pool of people.
At this phase, marketers should be aware of the importance of branded shortened links.
Link shortening is a process, where you have a long, muddled link which you can convert into a short and tidy link. As you know, a simple and concise message has the tendency to remember as compared to a long one, the same case is for the links too.
URL shorteners allow you to track clicks and collect the data against the links. It doesn’t only improve your site’s SEO but also supports you to boost your website traffic and increase the chances of the social share.
Memorable links make it accessible for marketers to reach their total serviceable market. It has a potentiality that their audience will take an interest in your content and develop a kind association with the brand.
Let’s take an example here,
The long Url.
https://blog.replug.io/?p=1086&preview=true
Has Converted into shortener.
http://replug.co/content-marketing
You can see the shortened URL is much more concise and it also makes sense to the reader that this URL redirects to a blog or article related to content marketing.
When it comes to creating branded shorten links, Replug is among those notable tools that help to create shortened URLs and also give the ability to track the performance of the links on different web domains or channels. Replug offers its clients to create attractive CTAs and retarget the audience.
Brand Reporting
Reports enable the users to extract the information about the product or brand in an organized form.
Why is Reporting so important?
Reports play an indispensable role and show a visual data of brand. Reports help marketers by presenting a set of data to examine the performance of their marketing activities.
It gives the direction to measure the progress of the marketing campaigns and determine what key steps marketers need to take to improve their marketing efforts.
This article guides you on how you can plan extremely focused content marketing campaigns and the importance of report for the brand.
What Reporting Offers you?
Reporting gives you the opportunity to plan and prioritize your marketing activities and encourages to make best-learned decisions. Using the report feature, marketers are competent to interact with data almost in real time and gain ROL and web traffic toward their company or brand.
Nurture your leads
What Nurturing your leads exactly means?
Lead nurture is the essential approach which requires to establish a relationship with the folks by spreading the awareness of the product or brand.
Marketers can create automated email campaigns which educate the audience about the product and help to strengthen the brand.
Does it play a role in the Customer’s Journey?
Lead nurturing assists you to build a relationship with the target audience at each stage of the customer’s journey by identifying who is interested in your product but still confused to purchase it.
Marketers shouldn’t jump into the deep ocean of sales flywheel without having enough knowledge about the prospects’ interests, issues, and fears. They have to ensure the audience by granting the solutions to their pain points, providing the most relevant content they are looking for and answering their question instantly.
Wrapping Up
If companies want to take a position in the crushed marketing world, then they need to focus on aligning their brand’s marketing practices with customer’s expectation.
Streamlining the customer’s journey gives a positive impression which drives repeated sales, more conversion; realizes a positive impact on customer support, hence fabulous retention rate and boosted revenues.
Why Brand Authority is distinct from Online Branding?
Online branding and Brand Authority are quite different from each other.
Brand authority has a major role in developing the business widely. Every brand has a certain authority that helps them improve conversion, gain great traffic and leads to their brand.
It indicates the “Trust” which brands earned when the customers reach out to their product or brand. Brand Authority assists the marketers to pay more attention to lead customers attraction and build a warm connection with them.
There are various factors to drive the brand authority which consist of:
Producing fresh content.
An active presence on social media.
Communicating with the actual and potential buyers.
A brand is not a sign, name, and logo; it’s all about the promise that marketer makes to its customers.
Online branding means to focus on the elements that help to build a brand and create a way to enlighten the customer about the brand or product.
Here, you have five digital marketing strategies about the brand which you can use to build brand exposure, attract customers, and create a loyal fan base.
Identify the Brand’s target audience
The audience is a core part of creating an online brand and any other marketing strategy as well. Therefore, “Audience” is a big obsession for marketers in 2019.
It is significant to understand the people, their preferences, and interests to move in the market smartly. Without enough knowledge, you are just one step away from going out of the industry.
Knowing your target audience inside and outside will help you deploy brand strategies and achieve brand marketing goals.
It’s absurd for the vendors to satisfy the needs and wants of a diverse community of people all around the world with the same product or marketing strategy.
Therefore, begin with brainstorming, you have to understand first what sort of product you have, how it fulfills the need of the customers and what solution can overcome their pain point.
Here, you have two methods to identify a broad segment of people to target, get more social shares, and get your brand recognized among the audience.
Buyer’s Persona
Creating a buyer’s persona provides you a deep comprehension of the target audience by spending a lot of time on research, web analytics, and online surveys. It’s the most compelling approach to build an online brand and encourages you to refine the target audience.
After collecting the data, marketers need to assemble the demographic data of the target audience which gives them a complete model of the customers attitude, preferences, needs and wants. It gives a direction to the marketers about where they need to focus more and attract more people toward your brand or company.
Buying a persona helps marketers to find what customers are:
Thinking
Looking for
Expecting
Trying to find a solution to their problem
Now, it becomes so easy for marketers to create user personas without lifting their chairs.
Xtensio is a strategy and communications platform that enables users to create, collaborate on, control and share visual, live documents and presentations. It gives you the opportunity to build a buying persona and get estimable insights towards your brand. It also helps the marketers to a Fact sheet and One-page director at a particular segment of your user base.
A glance at your Customers Data
Now, marketers have a roadmap which explains where they need to concentrate first and attract folks towards their product. It also helps them write a tailored content/ message, create campaigns to spread the awareness of the brand and tempt the prospects into your customers.
Socialbakers is one of the great tools which helps you look closely at your customers, build a friendly relationship and illustrate which content viewers like the most.
Produce compelling content
Crafting a dominant content is the best strategy to build brand authority and gives you the chance to coordinate with the target audience.
Content is a way to tell people about the brand, product, and company. It demonstrates the company’s mission, goals, the purpose of existence, give solutions to the customer’s problems and product’s attribution.
Have you ever wondered why is content marketing doing so great for the marketers?
Starting with the blog, it allows the marketers to provide an educational, entertaining, and inspiring content that makes audiences engage and develop emotional relationships with the product and brand. While writing a blog, marketers should be mindful about the tone and words the blog will adopt or carry because it gives a real flavor to the content marketing process.
Crafting a valuable content helps the marketers to build a stream of traffic and lead towards their website, brand, and product.
If the real writers are pumping out the fresh, trending, challenging and the most relevant content over time, then most probably, they retain more eyeballs towards their content to convey a branded message.
“Content marketing is the gap between what brands produce and what consumers actually want.”
As we all know, nobody likes a wall of words, people are looking forward to the solutions to their problems rather than selling a product. Content marketing is the only reason people stick around your brand and get a sense of your brand personality.
Create a great UX
What does UX mean? And is it important for marketing to grow market share?
UX stands for User experience. It has an essential role while doing content marketing.
UX is an expression, thoughts, and reactions of the people while interacting or communicating with the company and its product. It’s absolutely accurate, that people judge the book by its cover for the first time. So it’s very crucial for marketers to concentrate on the web design which gives an expression of the product to the public audience.
Creating a great brand experience will assist the marketers to get recognized among the audience through providing a piece of relevant information which people would love to read or use.
According to Andrew Kucheriavy While creating a web design, marketers need to create tailored messages for the precise need of the customers. Showing audiences a consistent message to their interest could boost social engagement and establish a genuine user experience.
Improving the UX with call-to-actions
CTA (call-to-action) is a prime source for notifying the customers about the product and the actions they need to take towards your website. It must be in the bold, use a clear picture and create a catchy CTA button with vibrant colors to catch the attention of the public.
Replug makes it so convenient for the marketers to address all traits of the brand’s marketing campaigns. It is one of the prominent tools which helps you create relevant CTAs with different colors to convey a branded message to the audience.
It also allows you to create a campaign for your product to spread awareness of the brand or company all around the world.
Create an infographic (Brand Authority)
Infographic is the combination of two words; information and graphics means provide the information in the visual imagery. Infographic is the best way to create engaging content and thriving the social engagement towards your company or brand.
The content using infographics has more power to catch attention and easy to consume among the prospects and retain the people on the message you want to convey them.
“A good infographic offers clarity: Simple, clean design. But also, it allows a reader to scan and quickly grok the data being communicated, almost immediately. Secondly, a good infographic isn’t a stuffed spreadsheet: So why is it that so many look like a graphic artist just used cool fonts on a spreadsheet and called it an infographic? The infographic is an opportunity to present data in a more interesting, understandable, compelling (non-boring!) way.”Ann Handley,
It doesn’t only help in creating valuable content but also supports the marketers to spread the awareness of the brand and present the information in a more captivating way.
The most relevant aspect of branding a business is to present a visual table which demonstrates the differences between your product over the competitors because 90% of the information processed by the brain is visual.
Get the idea from the Elliot Cowan, he explains how visual content transforms boring data into captivating and interesting imagery. Creating content with the graphics, marketers must keep in mind that they must present an accurate data based on facts, should be valuable, concise and with the right theme to grab the attention of the audience.
Quality content can make you prominent
Why is Content king?
Content marketing is the unique approaches to inspire the audiences with the niche relevant information about the product, brand, and solution to their problem.
Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear
Creating quality content is not like a piece of cake. Content begins with the idea, and the idea is all about how to amuse the public with the educational content towards build brand authority.
The purpose of crafting valuable content is not perpetually for advertisement, in fact, marketers instruct the audience about the marketing trends, build a healthy relationship and convince them to make repeat purchases.
It’s definitely hard to kill two birds with one stone. To attract the audience span towards your brand and receive more quality leads, traffic and ROI through content marketing.
Quality content helps the marketers to build brand awareness and the branding authority in a crowded market landscape. It makes feel the people valuable and encourage to engage with the brand or company. Good content creates the opportunity for the marketers to stay stable in the cluster of the content market, improve SEO, collect leads and obtain the online conversions.
Attain your brand identity
Every individual has their own personality which makes them unique over others. Same as that, a brand has its own identity which makes the business different from its competitors.
Brand identity is a set of elements which contain brand design, logo, image, etc., which illustrate the purpose of its existence in the industry.
The first and main move towards building an online brand, you have to give the answers to some question to hold an online presence in the market.
Who are you?
What is your Brand story?
How could you add value to the customers?
Through which platform could you interact with the customers?
What have you to offer the public?
This article demonstrates the three core components marketers should define when building a brand.
Strong brands have the ability to hold the marketing share, support the brand strategies, and receive more ROI towards their brand. In 2018, Forbes magazine awarded the world’s five most valuable brands recognized in making huge profits and rising market values.
Amazon: $70.9 billion
Apple: $182.8 billion
Microsoft: $104.9 billion
Facebook: $94.8 billion
Google: $132.1 billion
Take advantage of social media
Social media is the area where people come from diverse places, interact with each other, share things, read a blog or article to enhance their knowledge and experience. Now, it’s become one of the most comprehensive tools for vendors to build online brand and authority.
In the new study of social media trends by Sherpa Marketing, he found that the communities follow more brands than celebrities on social media channels. Social media assists the marketers to understand the customer’s behavior, preferences, concern and also find out what’s trending in the digital era to create an estimable brand.
It helps you to reach the potential customers and drive target traffic towards your website or company.
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart
Online presence only encourages you to get recognized among the immense ocean of the people, in fact, but it also supports you to build an amicable connection with the public and convert your cold audience into warm.
According to this report, you can get the essential insights about the audience all around the world using the internet for a detailed analysis.
Social media is a fundamental source to build brand loyalty and get more sales revenue. It gives you the strength to build brand strategy within the constraints of your budget, time and resources.
Blog commenting
Blog commenting has an amusing power for creating a brand and authority practice towards your niche relevant blog or content.
What is Blog commenting? Is it an interesting exercise to engage the audience towards your brand?
Blog commenting is determined as the correlation between the bloggers, blog reader, and visitors. The audience takes action by leaving a comment on the blog topic and sharing their thought, opinion, and view towards that particular blog.
It’s an ideal way to communicate with the people, know about what they feel or like, drive great traffic and make your blog stand out in the digital landscape. Commenting is a dominant approach to connect with other bloggers and helps you get more backlinks to your blog or website.
This article guides you with the various and simplistic blog commenting types to raise the appearance of the brand in SEO and get a backlink.
Develop and host a podcast
Podcasts are a vast way to develop a positive relationship with your prospects and make conversation about the content which is communicated directly to the listeners.
As a podcaster, you could find out the deep insight of modern consumer behavior, find the ways to keep audiences engaged towards your site and create an extensive impact on the market.
Listeners are an essential aspect for the marketers because they are the reason your podcast exists.
According to US podcast statistics in 2019, 51% of the population has listened to the podcast.
Building an exceptional user experience is not easy as you think, so marketers are required to concentrate on the target audience, explain the brand podcast mission and vision, and find a way to present a podcast in front of the customers.
Let’s take an example here.
John Lee Dumas is the Founder and Host of Entrepreneur On Fire. He is awarded ‘Best of iTunes 2013′.
His aim is to influence and strategies the enterprise’s need which would light up their entrepreneurial journey. John is known as the legend in the podcasting universe. In episode 2 of Should, I Start A Podcast he spoke about his journey as a podcaster.
He explains where the industry is going and gives suggestion to others that “Make a list of 10 keywords that your podcast should rank for” to become a flourishing podcaster.
In the episode:
He talks about the impact of the Postcard to his business.
The ideal time for utilizing a podcast.
Effect of creating podcasts.
Podcasts have the goal to provide quality, valuable and fresh content, so the listener feels excited and would like to share what he has learned with the others. It helps you to retain your customers and build a positive community towards your brand.
There are eleven effective possible ways for you to use that will support in growing your podcast’s listener base.
Wrap up:
Branding is one of the most significant elements which assists you to build a company and product’s reputation in front of your targeted audience.
In order to be a successful businessperson in the market, you have to build a connection with the audience and make them confident in your product or brand. Without online branding and authority, you will not be able to attract new business and customers.
Let us know in the comment section if you have tested strategies on how to increase brand trust.
Every business wants to enjoy loads of traffic on their website or blogs, especially those running an e-commerce store. And when a person visits your website, landing page or social channel, you want them to take action. Actions such as purchasing items, creating accounts, add an item to the cart, sign up for a newsletter or follow you on social media.
Conversion is directing people to take action on your website which pushes them deeper into the sales funnel. Conversion rate optimization determines why the visitors on your website not converting and taking necessary steps to produce actual buyers.
What is a good conversion rate
The conversion rate may vary from business to business. What is a good conversion rate you might ask? According to a survey conducted by WordStream, about 1/4 of all accounts have less than 1% conversion rates. The median was 2.35%, but the top 25% of accounts have twice that – 5.31% – or greater. Check out the far right red bar – the top 10% of Google Ads advertisers have account conversion rates of 11.45%.
It might not always be a good idea to compare your conversion rate with others in your industry. Even if you compare within your own industry, the competitor which you are comparing with will have different sources of traffic and website design. So what could be a good rate for them will not apply to you because of variables in the evaluation process.
A good conversion rate is better than what you had last month.
That is why it is absolutely necessary to recognize a starting point for your business and continually monitor it for improvements.
Improvement Identifiers
There are certain parameters which can hint that your conversion rate needs improvement. Online businesses especially shopping stores should be on a continuous lookout for.
Data-driven decision making
Conversion rates can neither be assumed nor should be predicted. It is a measure of how successful your online campaigns are performing and should be always backed up by authentic data. Making decisions based on assumptions without proper testing will degrade your conversion rate.
Getting a second opinion
Its always better to have a second opinion. Having an expert or a friend who know about digital campaign management or online paid advertisement can help you identify leaks in your setup.
Alternatively and more appropriately, you can use online tools such as UserTesting. Here you can submit your website to be reviewed by experts who will evaluate it overall impressions. Getting an independent third party evaluation can help you identify gaps you have otherwise missed.
Heat maps evaluation
heatmaps are a great way to track the behavior of people on your website or landing page. This gives you insights into the which areas on the webpage your visitors are most interested in. Heatmaps generate a soo called thermal image, highlighting the area where customer cursor has been most active.
The data from heatmaps help you visualize whether the most visited or clicked button on the website actually takes the user to a sales a page or checkout. This activity will help you channel more and more visits to the lower part of your sales funnel ultimately increasing the conversion rate.
Google Analytics
Google analytics is a very powerful tool which deciphers the overall performance of your website. The data and reports show which pages on the website are performing better compared to others. You can then focus on those pages and market them using SEO or social media to increase the chances of them showing up at the right place in Google search.
however, this tool is quite advanced and you need to be well versed with it in order to get maximum output. You’ll want to analyze segments such as mobile devices used, buyers vs. non-buyers, new vs. returning users, and so forth.
8 ways to improve the conversion rate
A/B testing images
Images play a vital role in determining the online sales figures for your product. They are the first thing visitors notice about your ad. Since people can not physically touch the product or test out your service, it is up to the ad copy primarily the image you select to represent your business.
To boost conversion, you need to try out different images and evaluate their performance using the tools discussed in the above section. There are different ways in which you can enhance the productivity of the image. E.g. some companies showcase their product with a white background, while others might use red. Similarly, some might try to bring their products to life by showcasing them with plants, trees or animals.
Almost all big brands split test images to determine conversion. You will have to answer the following questions. Does your product stand out to a white or colored background? Does clothing convert better when worn by models or dummies? How many supporting images do you need to provide?
All these variations will help you reach a consensus on which images to use and which to discard. While creating images be sure that it pops against the background. Vibrant images often convert better.
Use effective headlines
The second feature of an ad that has the power to convert is the headline or the tagline. The tagline is basically your entire sales pitch wrapped up in one sentence. This one-liner should intrigue the reader, answer their questions and solve a problem. it is hook line and sinker all at once.
There are certain kinds of headlines that prompt a better response than others. These include command headlines, direct headlines, question headlines, instructional & How-to headlines. A loosely constructed headline may leak genuine leads.
Here are a few additional stats you might find interesting from an analysis of 150,000 headlines by the Content Marketing Institute:
A title with eight words performed best. These titles received a 21% higher click-through rate than average.
A colon or hyphen in the title — indicating a subtitle — performed 9% better than headlines without.
Headlines that contained odd numbers had a 20% higher click-through rate than headlines with even numbers.
So how to write a killer headline. The online world is stormed with ads and banners, so why would anyone click on yours out of hundreds of others in the same niche. A unique and catchy headline is the answer.
If people see the same old boring headline, they will simply skip your ad. That is why brainstorming headline ideas are very important. the more versions you write down in a list, the more uncommon ideas you’ll have at the end of your list.
Strategically placed CTAs, forms, and pricing tables
Friendbuy, a company that promotes referral marketing for growth marketers, was able to increase the click-through rate of their improved CTA by 211%.
Now, that’s a huge figure.
Another striking example was set by Jason Fried, the co-founder of a software company 37 Signals. His team tried different CTA variations in the quest of optimizing conversions for Highrise. And finally, they got lucky.
They observed a boost in sign-ups on the website by 200% by changing just the text of a CTA button.
The purpose of a landing page is to acquire a lead (email id ) or generate a sale. CTA is the gateway to that sale. It instructs the user to behave in a certain manner and directs them to the bottom of the sales funnel. The position of the button also plays a crucial role and heatmaps may also help you in this regard.
Research shows that the ideal place for a CTA is right above the fold and not at the top of the page. Here are a few guidelines to a showstopping CTA.
Your CTA should be accompanied by an attractive and descriptive headline
A supportive subheading which is designed to provide complementing information.
Instill a sense of urgency by offering a limited discount offer.
A short statement explaining the value being added to your business.
A CTA which reads exactly what you are supposed to get after clicking it.
Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin
It is absolutely vital that you keep multiple communication channels open with your customers. Almost all of us like to chat with a representative of the brand we go out to buy. This is easy to do at conventional shopping stores where there are real people available to help you out with your purchase. For long, there has been a vote of no confidence in online purchasing. That’s no more the case.
In recent years, online businesses, especially big e-commerce stores have invested heavily in developing and training customer service departments. Now whenever you visit a reputed online store, a chat box appears automatically, available to entertain any query you might have.
In the age of artificial intelligence, visitors can interact with chatbots and intelligent programs which help them choose the right product. Helping a visitor in making a purchase is one thing, automating it and using AI to ease the process of the sales take ingenuity to a whole new level. Imagine the impact of people leaving your website and then share the great user experience they had on hundreds and thousands of potential clients.
Here are a few tips on how you can create customer loyalty and social proof to get in the good books of your community.
Survey website visitors: A great way to interact with people on your website is to create surveys on important pages.
Survey paying customers: These people will help shape your business, product or service. They can identify for you the hidden conversion issues and the problems they face on your website. They can also point out feature improvements and lay down the roadmap for your product’s future.
Engage Social followers: Every business has its official social media pages, made not only to interact with the management but also other people utilizing the same product. But not all companies have an active page or otherwise engaging community. The reason is that companies lack focus and not tap into the full potential of social media platforms.
With billions of people on these platforms, they are an ideal opportunity to get the word out for your product. You can create online events, channels or live stream demos to help educate your audience. The secret of social media management is to make your audience better.
Implement live chat: Live chat is not only a great way to replicate an in-store experience, but it’s also useful in identifying which issues people face within your conversion funnel in real-time. This valuable insight will help you identify and remove glitches in your conversion funnel.
Encourage reviews: A happy and satisfied customer is a great marketing agent. Ask your loyal customer to be your brand ambassadors by putting a good word on your behalf. Smartphones have enabled buyers to evaluate a product by viewing Google reviews or visiting Facebook pages. Collect these reviews and use them on your website, in marketing collateral like emails, store banners or a page dedicated to testimonials.
Use Urgency & Scarcity
Scarcity and urgency go hand in hand. Scarcity infuses urgency. the psychology behind it is, if an item is lower in quantity it means more people have bought it, which in turn means it should be good. This coupled with a countdown timer is the perfect recipe to encourage people to click the buy now button.
Sumo has best described the concept of scarcity by conducting an experiment where they asked people to rate 2 jars of cookies. Initially, both had 10 cookies in them, then they removed 8 cookies from one of the jars and asked people to rate them again. The results were staggering. The jar with less no of cookies had a higher rating than the other.
Statements like “You do not want to miss out on this offer”, “Coupon expires in…”, “limited time offer” and many more, have a profound effect on the psychology of the buyer.
Posh website design
Website designs are in a constant state of evolution. The earlier designs were simple and lacked panache. Older websites were developed with only one thing in mind, providing visitors with appropriate information. Here are a few examples.
Similarly, here is one earlier design of the e-commerce giant eBay.
As the concepts of UI/UX evolved, so did the design of the websites. Now its more about the journey of the visitor and how pleasantly they are directed to the bottom of the conversion funnel.
Website design and flow is a key element in determining the conversion rate of your business. Factors such as color scheme harmony with the brand, product images, appropriate sections, and designated webpages contribute to a high converting website. Here is a good design example of how ContentStudio’s above the fold homepage looks like.
The other aspect of the website is its flow. Maneuvering the movement of the visitor to the bottom of the conversion funnel is an art. The objective of your homepage should be to make your most frequently searched content easily accessible. By understanding what is important to your target audience, and intelligently crafting your navigation menu, you’ll be removing friction within your conversion funnel.
The heatmaps (discussed earlier) will help you in this regard. You can analyze them to identify which content user is more interested in and then move them to the front. As reference view websites similar to your niche (which are doing well) and analyze their setup. You can list down their shortcomings and create a custom design for yourself which is better than your competition.
Every person evaluates the return on investment before making a purchase. If the ratio is high, it makes it easier to convert. However, this ratio can be increased by presenting irresistible offers. Even better is an offer with a decrementing timer over it. There are two common strategies when it comes to setting up an offer, pricing, and bundling.
Placing discount offers on products is a great way to boost sales. Offering a 50% discount is a great way to attract potential buyers. The thing to keep in mind is to set up the original pricing appropriately enough so that your business is still profitable.
The second method is to bundle the products together e.g. “Buy one get one free”, “offering a gift card with the purchase of two items” and other such offers. These techniques work very well as they encourage people to buy instantly as we are all attracted to free things and saving money.
Setting up a retargeting campaign
The final step in the conversion funnel is an effective retargeting campaign and this step should be run on a continuous loop. According to research, the cart abandonment rate is as high as 69.5% which is an astonishing figure.
Retargeting ads will keep your product in front of the eyes of people who visited your website but did not make a purchase. Seeing the same product or brand enough times will create brand trust and uplifts the conversion rate.
There are many ways you can create a retargeting campaign. You can use Google AdSense to show your ads on different websites, Facebook to show retargeting ads on Instagram and use push notifications to show ads on desktop.
Takeaway
Optimizing your business’s online presence is in your hand. First thing you need to do is to identify the sectors which need improvement. This can be done by consulting others, evaluating heap maps, and using Google Analytics.
The next step is to take measurements so website visitors pass seamlessly through the conversion funnel. try out different ad copies to determine which works better. Similarly, experiment with images and headlines and do A/B testing. Use the power of social media and open communication with your audience. They will act as your advocates online. Finally, create an awesome retargeting campaign to keep popping up to people who visited your website.
If you have other ideas about how to increase conversion rate, do share with us in the comment section.
Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables, Machine learning, coupled with the need for analysis and reporting, as testing new strategies and implementation is imperative to understanding successes and failures.
– Jenn Mathews of Jenn Mathews Consulting
Emerging Technologies have a major role in revolutionizing and educating an average person. Now, people are aware and enlightened about data and its protection. Toucan Toco has predicted that 90% of the companies will have CDO’s in 2019 which will help companies communicate with their associates in a civilized manner and make better decisions for their future projects.
When you talk about data, the use and importance of reports come naturally. Data is useless when it is not observed periodically. That is why protection and organization of data are vastly being recognized among businesses.
Why is Reporting important?
Reports are used everywhere; in one form or another. If you’re not collecting and analyzing your data trends properly, you wouldn’t know what you’re doing and what to do next. Reports help you nurture your audience with a better understanding of the service you provide them and how it helps them. All these things help you move forward and nearer to your goals and vision.
Reports and business analytics provide useful data which plays a major role in the growth of an organization.
Let’s first discuss how reports and analytics drive you towards the pinnacle of PR.
Data Story-telling
Modern marketing strategies require you to be empathetic and create content that is relatable to the reader. Telling your personal stories through data and using reports for this purpose is a clever marketing tactic.
Super Content Marketing 2019 – Stockholm Sweden
Data story-telling is a derivative of Dataviz (also known as Data Visualization) and Business Intelligence; which support you to present your data in the most interactive and apparent way.
In 2015, Danielle Kurtzleben of Vox created a great example of data storytelling. She gave a statement ‘You don’t eat the way your parents did’ and instead of showing a year by year comparison respective of each food item, she presented it in the form of a chart that showed the shift of food consumption over the years. (Visit the link to view the complete chart).
Keep all the stakeholders aligned
Real-time reporting helps companies progress faster and monitor their activities on the go.
Irrelevant to the size of your company or the span of your stakeholders, reports are the most convenient way to conversate with your team. All the successful B2B and B2C companies prefer to compile data in reports and present their research in an optimized manner.
Pro-active measures
There is a very famous saying; ‘what doesn’t kill you, makes you stronger’. When you have a detailed report in your hands, you can measure your achievements and identify past mistakes.
This data could easily be represented in reports which would resultantly lead to a positive impact on your growth. This means, that if you keep track of all your failures, they could turn into your strengths as well.
With the help of different analytical or business reports, you can prepare for the future and easily dodge the evitable mistakes. You could get an early insight into your actions and their outcomes and plan your strategies accordingly.
Reports in Marketing
Reports have an integral involvement in identifying different KPIs which could be used in measuring the performance and progress of your marketing campaigns. These reports also help in predicting future trends by comparing different behaviors and practices of different entities.
Reports reinforce data-driven marketing; which the modern marketing methods heavily rely upon.
Replug Reports
Replug brings a great opportunity for its users to create as well as track their brands in a single place. Each of your brands and all the marketing campaigns you create for them in Replug are trackable.
Replug reports help you analyze the strengths and weaknesses of your brands and campaigns. You can measure the ROI gained by each campaign instantly, and plan your future campaigns accordingly.
The same way, these reports also enable you to detect if something is going wrong or if your campaign is not working as planned.
Depending upon your requirement, you can inspect your Reports daily, weekly, or monthly.
Let’s see how Replug Reports work and what you can get from them.
Adding Reports in Replug
As explained earlier, you can segment the performance of your brands & campaigns created in Replug and represent them in the form of analytical reports.
Replug has a whole section to cater the reports of your brands and campaigns.
While adding a Report in Replug, you need to select the brands and campaigns which you wish to track. Replug creates a daily, weekly, or monthly report depending upon the frequency you choose. All of these details are entered in the pop-up form which would appear when you click on Add Reports.
These reports are then sent to the email address you entered while adding your report. You can download the report in CSV format.
What can you view in a Replug Report?
Replug reports let you view the following metrics of your brands and campaigns.
Shortened URL: Custom Replug links created for easy link tracking
Original URL: The original link of the webpage you used in your campaigns
Campaign: A campaign created for the brand
Clicks: No. of clicks for each replug link
Conversions: Total conversions as a result of your campaigns
Conversion Rate: A link’s Click-through rate
Avg. Time: Total time spent by the visitor on your link
Tags: Tags assigned to each campaign
Unique Clicks: Unique clicks received by each Replug link
Creation Date: The date when the campaign was created
Actions performed on Replug reports
Once your report is added to the system, you can perform the following actions on your Reports.
If you want to separately store old reports which are still important to your company but they’re not being actively used, you can add them to an archive. These reports will be retained in your archive for as long as you want and you can unarchive them when you want to start using them actively again.
To add a report to archive, select it and click on the menu button underneath Actions. Click the second option that says Archive.
Similarly, if you want to view archived reports and then unarchive them. Firstly, click on the button Show Archived Reports placed on the top-right corner of your screen. Then select the report which you wish to unarchive and click on the unarchive button underneath Actions.
If you want to view the report you just unarchived, click on the button Show Active Reports placed on the top-right corner of your screen.
Editing/ Removing Reports
If you want to edit some information in your Replug Reports, you could do that by clicking on the Edit button underneath Actions. A pop-up will appear where you can make changes and click on update to save the changes.
The same way, if you want to permanently delete a report from the system, click on the Remove button (third option in the above image).
Analytics
The trends in data analytics have drastically increased since 2015. Last year, Big Data adoption reportedly increased by 59% from 17% in 2015.
Analytics, just like reports, help you track the current standing of your campaigns. It’s better to be safe than sorry; that’s what data analytics do to your business.
Replug links – Bulk Export
Replug allows you to track your Replug links and examine their performance by analyzing the metrics like clicks, unique clicks, and conversion rate, etc. A Replug Link is a shortened, customizable link that you can create against any URL you visit.
Now, you can export your links in Bulk and gather some useful insights on:
your user base; demographical data like age, gender, country, etc.
The type of content you share
The content that maximizes your audience engagement
The conversion rate you achieved – Click-through Rate
Unique Clicks
To export your Replug links in bulk, locate and click on Replug links on the top navigation bar. All of your customized replug links will appear with all the analytical data.
Click on the Export to CSV button placed on the top-right corner of your screen. A pop-up will appear where you have to select the category of links that you wish to export.
Here you can select the:
Brand(s)
Campaign(s)
Fields which you want to export in your CSV file. If you want to exclude the data for some fields in your exported report, you can uncheck the field’s label here (as shown in the image below).
Click on Export and your CSV file will be exported to your connected Replug Account. You can download this CSV file and use it as per your requirement.
Exporting Archived Links
If you have some old but useful links that you have archived but now you want to export them and study the performance of your links, you can do that in a few easy steps.
First of all, you have to unarchive those links. Locate & click on the button Show Archived Links. You will be redirected to all your archived links. Click on the unarchive button underneath the heading Actions (as shown in the image below)
As you unarchive your links, they’ll be shown in the list of active links which you can export in your customized CSV file.
A vanity URL is a branded web address used not only to redirect URLs from one location to another but also brand marketing. The prime purpose of using a vanity URL is that it is easy to remember, use and share.
A vanity URL must contain the brand’s name or a relevant keyword. For example, if data shows that your sales page is the most visited one your entire website, you can create a vanity URL for it and share it across your social media platforms.
Creating a vanity URL
There are three simple steps in which you can create a vanity URL.
Branded domain name: The first step is to incorporate your business name into the domain. The domain name should be incoherence with your business to reflect your brand identity. It is advised to include the exact name of your business in the domain in order for brand recognition.
High-level domain: The next step is to choose the high-level domain type. So it could be an educational site, a news page or a blog. etc using the suffix to domain name such as .link, .click, .lol, .news, .blog, and so on.
Keyword: The keyword or phrase used after backslash signifies the nature of the landing page. This is used to bring clarity to the mind of the visitor about the type page that the visitor will be landing to once they click on the link.
Here is another example of converting complex irregular URL, to simple and beautiful branded ones which are much easier to remember.
Vanity URLs should not be confused with vanity domains, which are domains named after the owner’s name. e.g. https://www.garyvaynerchuk.com/ or https://neilpatel.com/
Guidelines for using vanity URL’s
Vanity URLs are a perfect way to achieve marketing goals. But they have to be used in a certain way in order to extract their maximum potential. Here are a few recommendations on how to optimally use them.
Brand clarity
Brand clarity means nothing else than that your brand works as a whole. Every aspect of your brand from your design over your strategy to your brand experience is in alignment. Nowhere this concept truly applies than while creating vanity URLs.
It is very important to clearly display your brand’s name in full words. The redirection as well should be in the URL as to which page the visitor will land once they click on it. This can be achieved by the keyword used after the backslash. There is a small number of words to play with so you have to be absolutely clear and concise.
Use appropriation
The purpose is to create branded short links but its not necessary to stuff them everywhere, you have to choose your battles so to speak. If a link you want to share is already compact and delivers the necessary message, there is no need to create a vanity URL in this case.
However, if you are using a link shortener such as Replug for analytics or management, it’s better to edit the link.
A few examples of Vanity URL’s
Many social media websites such as Facebook, LinkedIn, Twitter offer users and brands the option to customize their profile URLs. Below are a few examples where businesses have used vanity URLs to instill brand trust in their visitors.
Here is one for Twitter.
finally, here is one where vanity URLs are being used in Instagram accounts.
4 reasons why vanity URLs are amazing
Now that we have understood the concept, here are a few noteworthy advantages of using them in our social accounts.
Easier to remember
Consider the scenario where you someone tells you a website and you do not note it down, and later when you need it, you can’t seem to remember it. Similar sometimes we are lost for words to type into search engines to find things of interest. With an easy to remember web address created with the help of vanity URLs, it is highly probable to leave a long lasting impression.
Vanity URLs are also easy on the eyes. Twisted or scrambled web addresses that do not make any send are ugly to look at not to mention difficult as hell to remember.
Builds trust
The other great thing about branded shortened links is that they increase brand recognition. Sharing engaging and relevant content with your branded domain associated with it will increase visibility and improve recognition.
A branded link instills trust which in turn increases your CTR. By being willing to share your brand name with your link it offers a guarantee that you are leading them to the destination suggested in your link.
Easy to use and share
By being obviously shorter, easier to remember, and more trustworthy, vanity URLs are being shared more and more nowadays. Since they consist of words we use often instead of random numbers they are shared even verbally. The image below is a perfect example of how easily comprehendible the URL is.
The ease of sharing comes in handy on a platform which has a limitation on the number of words you can share e.g. twitter. Longer more cumbersome URLs have to be edited to make them presentable and even then people are reluctant to share them.
Marketing Promotional Materials
Anywhere your brand or website could show up, you have the opportunity to create a call-to-action to get people engaged in your social media efforts. It is time to think out of the box.
Many companies distribute merchandise on marketing and promotional events to visitors and potential clients to help them remember the brand. The more people you can create talking, interacting, and sharing your brand the greater are the chances of your word getting out. If you have vanity URLs for your brand, you can have them printed on the merchandise and utilize this medium for marketing. The lack of space makes them ideal for printing.
How to use vanity URLs to your advantage
Intelligent marketers use vanity URLs to share content on social media platforms. If you use any service to create these links, they can also be tracked to evaluate performance as people engage with them.
Custom URLs have the ability to track the actions of a visitor. This is quite handy when you need to determine the performance of your ads. Social media platforms, though very intelligent in data gathering, offer little to none information whatsoever once the ad has been clicked. This can be easily done by creating a custom URL to which the user is directed via the ad.
Here are a few ways how marketers can take advantage of vanity URLs and you can too.
Instagram marketing
Instagram has emerged as a heavyweight social media network reaching 1 billion subscribers. It is no surprise that it has attracted so many marketers. To make a place with so many eyes to see the content you share, vanity URLs are an ideal format.
Instagram demands clean and clear posting in the form of images and links. Using a link shortening service such as Replug you can create neat custom short links, infuse your brand name in it and share with your audience.
Boost conversion from social media
Social media marketing and ads revenue have skyrocketed in the past 7 years and it is here to stay. The crucial thing about social media ads is to know your audience in order to create customized ads for each group. Some social networks offer demographically based ads displaying which helps the cause. You might be thinking, where is all this do branded URLs fit in?
If you are using vanity URLs in the ads you are displaying on social media, you can track every click and where it came from. The control of the appearance and text flow is a great reason to use, but the analytics (link tracking, sources, etc.) is the most valuable reason to use vanity URLs and shortened links. Here is one example where people have used Replug to track, monitor and convert visitors.
Brand Awareness
Brand Awareness is the familiarity of the consumers with a brand to such an extent that the brand name becomes the Household name. Every brand owner dreams of their brand name becoming a real word; this concept is called proprietary eponym.
Vanity URLs are a great way to promote your brand. Each link you share is an opportunity to market your brand. Using branded link enough times make your audience get used to it and inculcate brand awareness.
Promoting Special campaigns
There are apps which let you create a specialized campaign for each type of promotion using a vanity link. Campaigns let you segregate ads and its associated data in a separate folder.
Let’s say your company wants to promote a new product and is starting a paid social media ad campaign for it. You can create custom URLs specifically for this product and monitor its performance separate from other links you share.
Comments and Email
People love you share their opinion on viral videos and news. The comment section is filled with informative and sometimes hilarious comments. This is where the majority of the community comes to interact. Marketers can take advantage of this congregation and present their case in a well-formatted way.
Share vanity URLs in the comment section of relevant posts in a well-presented manner to attract potential clients. Branded URLs are a great candidate for this type of promotion as they are short, organized and contain the brand name to encourage people to click on them.
The same concept can be applied to email marketing. Email marketing is a tricky business where first you have to establish trust in order for people to recognize you. They have to be confident enough to click on the promotional link you send in the email. This can be achieved by using vanity links.
Verbal sharing
Electronic media such as TV and radio are still the preferred choice of marketers. Imagine you get air time and the host asks you to describe what you do. Wouldn’t it be nice if you can verbally convey your social channels right there and then?
Many singers, DJ’s, and RJ’s have their social accounts with vanity URLs. This helps them to verbally convey the web address of their official channels. It would be otherwise impossible to say the irregular web address.
The presentation of your brand to the audience should be as frictionless as possible. People are more inclined towards engaging if there is less clutter to what they see. After all, many of the customers would have converted not through your website, but social media.
Effect of Vanity URLs on SEO
When searching for a particular brand on Google, the search results often include the social media channels of that particular brand, coincidence? Not really. By having the vanity URL to your brand on multiple web properties, you should be able to dominate your SERP with your own marketing message.
There’s a common misconception that redirecting a link in this way can hurt your SEO. Vanity URLs are simply used for sharing a clean, tidy and branded link that brings visitors to a less appealing URL. According to several ranking specialists, it seems that using URL shorteners doesn’t lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.
Integrated Link Retargeting and UTM Tools
The great thing about vanity URL’s is that you are able to track their performance. This means acquiring data such as clicks, unique clicks, conversion, etc. This allows you to evaluate the links you share and then tweak them to enhance performance.
The second part of this activity is to add the people who clicked on the vanity URL in a retargeting list. Even if the link was redirecting to a third party website, someone was still interested in it to click on it. This technique has proven to increase top funnel traffic considerably.
Adding UTM parameters to the links you share also helps in tracking, attributing, and accounting for your marketing efforts. Build intelligent UTM parameters and add them to the links you share
Takeaways
Vanity URLs have the multipurpose functionality of not only appearing pleasing to the eye but also creating brand trust. They can be used for social media branding, in email marketing and link tracking. Try using them today in order for your business to keep appearing in the right place at the right time.
Instagram has crossed 1 billion users, coming in second only to its parent company Facebook. With such a huge user base, it is an ideal platform for online marketing. Every company is desperately trying to increase followers on Instagram and they are absolutely right in doing so.
All of us want to drive more convertible traffic to our websites. With the highest rate of growth of any social channel, Instagram is a goldmine for marketers across the globe. It has a secret weapon which when unleashed could directly impact online sales. That weapon is the ability to create swipeable Instagram stories links.
It is the perfect way to drive traffic to your money website/ blog. You can also track and measure the performance of the link by using link shorteners such as Replug.io. This will help you create branded short trackable links. Once you have successfully created the link, the chain icon will be highlighted to indicate that the link has been created successfully.
Catch twenty-two
The kicker is that not everybody has access to create links on their Instagram stories. In May 2017, however, Instagram began quietly expanding this feature to more marketers on the platform. Clickable stories links are now also available to business profiles (not personal profiles) that have over 10,000 followers on Instagram.
There are no geographic restrictions to clickable stories links. We can hope Instagram will continue to roll this feature out to even more users. We can hope or we can take action to increase our followers to 10k and take advantage of this amazing marketing opportunity. And the great thing about this activity is that it does not cost a dime. Also as a by-product, you will have a hefty and loyal following who will be actually willing on the links you share.
This article unravels the mystery of how to increase followers on Instagram.
Increase followers on Instagram
There are quite a few ways through which you can be one of the top Instagram accounts in your niche. Only then you will be able to dominate sales and conversions and interact with your audience to grow your business even further. Here are some tried and tested methods.
Choose the right Instagram content
The first and foremost thing you need to decide is what type of content you want to share with your audience. This is a crucial step and may take some thought and effort. The content has to be aligned with the nature of your business at the same time interesting or humorous enough that your audience yearns for more.
Your followers will associate and recognize your brand through the stories you share on Instagram. There are some images which go along with most industries e.g. funny memes, inspirational quotes, exotic food, scenic images are a good starting point. Choosing an image is a key factor in Instagram posts as it heavily relies on visual content.
According to research, 90 percent of all the information that comes to the brain is visual. It literally takes a couple of seconds for a person to evaluate if your visual content is interesting to them or not. Hence your posts should be intriguing enough for them to click on it and maybe explore your channel further. Hence you need to stand out.
Once you have established your Instagram content theme, it is important that you stick to it. The key here is that visitors must be able to establish a correlation between your post. If your posts are poles apart, people with not be able to make a connection with your theme. People expect consistency and it is the primary reason why they will revisit your page for a specific kind of news or information.
As explained earlier, what you need to do is find the right direction for your account and religiously follow it. A good start is researching some trending Hashtags and shortlist the one which suits you the best.
Find competitors who use the same hashtags as you do, or even find users who follow these hashtags and see what other kinds of content they like.
Creating share-worthy content
The reason for a post to go viral is that it is so interesting it urges the reader to share it others. You need to understand the interest of your followers and construct content accordingly. There are some factors which raise the potential of content to go viral. Let’s explore them.
Relevancy
Content relevancy to popularity is like bait to fish. People automatically follow and share content which is relevant to their interest. If you can establish a connection with your followers through your content, it is bound to be shared. Try and make your content as relatable to your audience as possible. However, there will be people who dislike it. Try and keep that number to a minimum.
Informational content
While creating content keep in mind the goal of your post. It has to add informational value to your reader’s mind. If the mind detects enough value in the piece, the user will share it with others, because in their mind others don’t have this knowledge yet.
This is a great way to not only educate your audience but also establish authority as a source of viable information. You need to be really careful in your research as to not share unverifiable or wrong information.
There is no metric to judge the effectiveness and the utility of the content you’re sharing except for the audience response towards it. If it doesn’t help the audience, it might not get much attention.
Trending News
The world is at a point where reporting news first is more important than reporting true new. Unfortunately, this attitude has seeped into the content sharing norms of the general public as well. Unlike the corporate news agencies, who have massive budgets to cover up mistakes, SME business and individuals do not have that liberty.
Nowadays there are tools available which provide you with trending news from around the globe. Tools such as ContentStudio allow you to apply smart filters on trending content from all regions. Shortlist the trending articles which resonate with your audience and share the story before it gets viral. he audience often likes to consume content that’s related to a trending topic to find out the opinions or what others have to say about it. This helps you climb the ranks in authentic trending news breaking.
Show faces
Sharing life stories as well as using images with real people in them are known to have better engagement statistics. The human brain relates better to pictures with faces in them. Also, images that don’t include faces, but using a point-of-view shot where the camera acts as the eyes of the audience can help them make them feel like they’re a part of the image
User-generated content
Posting user-generated content is a great way to establish social proof, authenticity and brand trust. Not only that it is a great way to build an interactive vibrant community. At the end of the day, your community is your social advocate which will fight your case online. Stronger the online community, better are the chances of your posts going viral.
Encourage your followers to share their content on your page. Make sure to give them an incentive for doing this, though, like running an Instagram competition or giveaway. Ladbible with over 7.5 million, pay anybody who sends share-worthy videos 10 quid. Part of the reason why they share such awesome content.
Uplifting your Community
In a race to increase follower on Instagram and become popular, we tend to view our audience as just a number. And this number needs to be ever increasing. This thought or obsession is with nearly all kinds of social accounts and businesses.
It is of prime importance that you respect and connect with your audience. You may have 10k followers and only be getting 200-400 odd likes, even fewer comments. One thing that you should keep in mind is the Pareto principle. According to this 80% of your results comes from 20% of your audience. While more of a rule of thumb than a hard scientific fact, the Pareto principle should make you realize that it’s not about having a large follower count as much as it is about having a large core of engaged followers.
One should rather have an active small group than a huger unresponsive audience. The aim of your posts should be to increase reach, exposure, and engagement. These should be your primary goals if you want to be an influencer in a true sense.
This is why it is essential that you treat your online community like gold. Inspire your follower in order to get beyond the generic reply “nice pic” or “great post”. Show them that there is a real person behind the screen who wants to communicate.
Brands, as they grow in size forget the social aspect of social media marketing. The communication has to be bilateral. Posts which have catchy calls to action asking people to comment tend to receive better engagement. This way you can show your audience that you’re not some faceless corporation, but a person or people who actually care about others’ opinions.
Post Religiously
When managing an Instagram account, it is very important that you post to a schedule. This is a sign of a healthy account. Once people start seeing your brand on a regular basis in their feed, they start recognizing. However, never posts a bunch of posts together as people will think it is spam.
You should be consistent with your posts. If your audience keeps on waiting and never see a post you’re not going to find many people willing to follow you on. In order to optimally post on Instagram use ContentStudio to preschedule your content for the whole month.
Also, it provides you with analytics such as the best time to post to maximize exposure.
Using Hashtags to get more followers
Hashtags are a great way for your content to be visible to people who do not necessarily follow your page. They are convenient to people in a way that they help people navigate easily to topics they’re interested in. You can add hashtags in the caption or comments of your post. If you add hashtags to a post that’s set to public, the post will be visible on the corresponding hashtag page.
An easy way to increase followers on Instagram is to post content which is trending at the moment. Applying this to Instagram, you need to find the most trending hashtags in your niche. This will help you get more eyes. The first step in this journey is to do proper keywords research for your business.
Finding popular Hashtags
You can use ContentStudio’s trending section to determine the most popular topics relevant to your business.
The other top tip is to copy the hashtags that the top influencers in your niche are using. Use this as a way to not only generate more exposure and gain more Instagram followers but as a way to get on the radars of other influencers.
Gather around 30 relevant which include both high and low performing hashtags. Use around 10 hashtags that have over a million posts, another 10 hashtags that only have 10k to 50k posts, with another 10 anywhere in between. This way you make sure your posts get as much exposure as possible.
Find out hashtag of the day and try to compose a post around it. This will help you get in touch with even a larger audience.
Also, try multiple sets of hashtags and test them out. Regularly rotate them so that your posts reach a variety of people relevant to your niche.
Using the hashtag
Once you have compiled the appropriate hashtags, its now time to put them to good use. it is not advised to use the hashtag in the description of the photo itself, rather use them in the comment section. This will hide your list of keywords after others have added comments.
Also, it will help your posts free of clutter.
Using custom hashtags
Try creating a branded hashtag. This way it is much easier for people to find you. Original hashtag help generates conversations, improve brand reputation and build credibility. You can also use a hashtag in your bio so that your account gets more exposure. This is a very easy way to make sure that your account shows up in hashtag searches as well.
Check out his custom hashtag from Digiorno pizza, which they created for the super bowl.
Networking
It is a great business hack for success not only in real life but in social media as well. It is essential to reach out to people, businessmen and influencers in your particular industry and ask for a shoutout.
The thing to remember is to keep karma in mind. If you do good for someone, it will come back tenfold. So don’t approach joining and teaming up with other accounts with an attitude of, “What’s in it for me?” Rather, think of it as just helping your fellow person out, and you never know, good things may happen to you down the road.
It’s now time to get familiar with the concept of S4S, which stands for shoutout for a shoutout. You need to get comfortable with the idea of sharing other peoples content, in order to increase the number of your followers. And the concept is simple, You ask another influencer in your niche if they would like to share your content, and in return, you will share theirs.
This is a great way of exposing your audience to their content and vice versa. The upside to this process is that if you carefully choose who you do S4S with, you can land on a goldmine audience which loved your content.
This type of recognition is unique to Instagram and invaluable for businesses which are starting out. But remember that you should always look to be providing a mutual exchange of value.
A great hack in increasing your Instagram followers via shoutouts is joining a shoutout group. Such groups are an informal group of Instagrammers who have gathered in order to support each other by doing S4S. There are quite a few types of S4S groups. Some free, some paid some dedicated and some ad-hoc. Choose the one which best fits in your requirements and ask them to share a screenshot of your page.
Types of shoutouts
While starting out, it might be intimidating asking for shoutouts from pages that have a much larger following than yours. But the benefits outweigh the risk by a mile. Also, you have nothing to lose. The worst you can receive is a rejection, who cares.
However, if you connect with people who share your interest and are willing to put out a good word for you, you must know what type of message you want them to propagate at your behalf.
Caption only shoutouts: In this type, your collaborator would mention your page in the caption of an image that may or may not be relevant to your business. This is cost-effective but does not help the cause in the greater sense.
Brand image with your product or service + caption. This is a much better approach and has a profound impact. One thing to keep in mind is the call to action, it should be convincing. Some accounts will only let you put up the image for a certain period of time, and others will let it stay up. Usually the higher traffic the page, the more you see rules and restrictions.works better than just a caption-based shoutout, but you have to make sure the call to action is good.
Collaborating with influencers
This is by far the best technique to increase your followers on Instagram. Influencers are the people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. It has the highest potential of creating the maximum ROI out of any other technique we have discussed.
First of all, create a list of 20-30 major influencer that you want to engage and collaborate with. Do proper research in shortlisting these people who will help to take your Instagram account to the next level. For this, you need to find the top hashtags in your niche are and see if you can identify any particular account that consistently appears in the “top” or “trending” posts. Reach out to them and request them to give your brand a shoutout.
Paying Influencers
If all else fails, there is always the option to pay an influencer to give you a shoutout. But before you do, make sure that you can get a guarantee on ROI. A key pointer is to look for an influencer with an engaged audience, not necessarily a large number of Instagram followers. Remember that 1-2% engagement is a minimum for working with someone. The higher, the better.
Honorable mentions
Apart from the strategies discussed above, here are a few bonus tips to help you increase followers on Instagram.
free giveaways/ deals
Try Instagram ads (start with a limited budget)
Social sharing on other channels
Exchange likes in the same way as shoutouts
Share viral content with a touch of your own brilliance
Conclusion
The growth hacks discussed above are a few ways to go from 0 to 10k followers within a matter of weeks. A good starting point is to ask yourself the question ” Why do I want to be on Instagram and what benefit will it yield to my business ?”. It is important that your vision to be on this social media network be as clear as the bright blue sky.
You should select the general theme and the type of content you want to share with your followers. try to frequently post engaging content but don’t fall in the spam region. Do necessary research to find out appropriate hashtags in order to join the viral stream.
It is absolutely necessary to outreach and network with your peers. This helps spread your work around.
If you have some pointer in mind as in how to increase followers on Instagram, Do share with us in the comment section.
Influencer Marketing (IM) is becoming a hot topic for marketers to advertise their product and brand image all around the world.
Influencers are the key people who are proficient enough to engage with a diverse audience, empower them, and influence the perception of others. They have a large pool of public attention, people listen to them when they speak, write blogs or tweets.
Influencer leaders change the ways we do business before, help the markets to identify, research, engaged, and build conversation to connect with potential customers and make aware about the brand, product, or services.
Marketers need to synthesize their marketing strategies, digital marketings, sell products and services, social channels which based on a strong build relationship with the customers.
IM plays a critical role in the market to drive awareness, establish a warm connection, persuade the audience, and bring trust to the counter for the marketers and brand. In a highly interactive media, information move like billow and influencers are the billow maker. People love to talk to other people rather than companies.
A word of mouth has an adequate impact. It’s most likely the best approach for marketers to drive sales and cater to the audience. In Nielsen’s study, 92% of people believe in suggestion and recommendation of their fellows, family, other inherent over all other forms of advertisement.
“Influencer marketing is growing because it’s a great way to get your products in front of an audience with an authentic voice. Many brands are seeing top-of-the-funnel value by getting more eyeballs on their brand’s offering. There’s power in putting the right products in front of the right audience — with an authentic voice.”
In this blog, I’m going to explain to you some fundamental steps which guide you to identify the right influencers for your brand and receive more ROI and increase sales towards your brand campaigns.
Define your business goals
Before starting a business, every businessman has certain goals and objectives related to their product or brand described in a market plan. There are some factors which illustrate to you how you can successfully run your business with the Influencer leaders.
Brand awareness
If you do not educate the audience about who you are and what you do, then there is nothing else you do matters in real perspective. An entrepreneur who is new to the market or introduces a new product set, their goal is to develop brand awareness in front of the target audience.
The marketers not only provide a product they must give exposure which educates the audience in instructive ways. Influencer marketers play an essential role in the retailer and e-commerce space. When influencer marketers illustrate the brand image and spread the brand awareness then more people convert into the customer by recognizing the brand impact in their life and generate more traffic.
The entire market campaign is based on influencer marketers who help you to promote brand awareness all around the world in a more positive manner and persuade the customer to acquire a product from your company.
In other words, band awareness is an important asset of any size of a company. If you deploy a right market strategy at the right time with the influencer leader it generates more traffic, quality leads, adequately increases in sales by selling product and services and receive high ROI in return.
Marketing KPIs
Key performance indicator represents the performance of the campaigns, the market activities and measures the process towards your marketing goals.
There are following KPIs are the most common for gauging influencer campaign success by Magda.
Engagement
Reach/ Impressions
Follower growth
Traffic
There are plenty of tools available to measure the above-mentioned parameters. Contentstudio is an all-in-one solution through which you can share content with your audience and measure the performance of your social accounts with detailed analytics.
KPIs helps you to find out the number of customers who purchased your product, total revenue, the marketing opportunity you have, boost your social engagement with web optimization and conversion with the customer’s valuable insights.
Identify and interpret the connection with the audience.
In order for people to remember your brand or product, you must connect with the audience. With the influence marketers, you can retain the customers causes people often come to listen and try to connect with them through social channels to attain more knowledge.
Establishing a relationship with the audience which helps the marketers to find the loopholes in their marketing strategies and have the ability to make more improvements to grow business successfully. Influencer retains the customer, give them a reason to buy or purchase good or services more than once and turn into your loyal customers.
A survey is another way to collect a piece of new information about the audience. Talk to the audience, ask questions will make you aware of their interests, demands, hobbies, etc. To create surveys within a few minutes, you can use Typeform.com to create behavior-based surveys for your campaigns.
After assembling the information, you can enhance your marketing and content strategy to cater to the audience. Influencer marketers can deliver you the general view of the audience behavior or create a persona which enables you to tailor the message for the audience accordingly what you want to know about each.
Now, there are various social platforms with people engage more to receive more piece of knowledge and enhance their experience.
Using these tools you can do research on the niche market, target the audience, create customers persona, talk to your actual customers, specific characteristics consist of geographic, demographic, psychographics and identify the audience behavior.
Collecting data related to the market and the audience gives you the direction to move forward, established a warm connection with the audience, and provide quality content. It provides a structure or shape in such a way to boost up the marketing strategies and grow business market share. Partnering with the Market Influencer gives you the opportunity to find the new target audience and unique ways to engage with them.
Determine the appropriate Influencers
If you want to get recognized in the market, boost your market activities, remembered by the audience without taking years?
Then you have the option to do so. Newbie marketers have the opportunity to reach out to the influencer who has a similar personality related to your brand. It’s an important factor to find the right influencer for running your brand campaign.
After classifying the market specification and research the next step is to find the person who has an immediate impression on the target audience. You can reach the influence through the different social channel and dig out which marketers has more social engagement with the audience.
Not every influencer are equal, having the same level of engagement, different ways or action to persuade the customers buying power and size of the audience.
Therefore, we have to identify the ideal influencer, who will convey the brand image in a message, build the brand’s reputation, attract the audience to the company and demographically align with your target audience. A good example for the SaaS products is; you can reach out the key influencers in your niche and ask for feedback for your product.
If they like your product or idea, most likely they will share it on their social channels. This alone will be putting your product or a brand to hundreds of people from a single influencer.
Applicability
You can read their post and content and get a sense that it’s the ultimate fitting for your brand campaign or convey a message to the right audience.
Zack King is the great example, he is a prominent social influencer in the digital market having 2.06 million followers on Instagram and 3.0 million subscribers on Youtube.
He is quite appreciated for his videos that seem as though he is doing magic. He generally posts challenges and video tutorials to his YouTube channel to drive the audience attention.
There are five noteworthy things mentioned by Scott Paul which marketer need to view for the ideal influencer.
Giving creative freedom to the Influencer
After selecting the Influencer marketers, the company needs to trust them. They need to develop a friendly relationship to begin creating content for the audience.
The company should demonstrate profoundly the goals, objectives, product attribution, what type of content you wanted to promote and give them a space to write in their own novel way. Make sure you describe the guideline smartly so the influencer writes the content according to the brand’s requirement and the audience you want to target.
You are giving them the ability to come up with the new idea, strategies to build up an influential reputation of the brand in the marketplace that makes influencer more appreciatable and comfortable to work with you.
Influencer and the brand are the partners with mutual goals. You have to encourage the influencer to create informative and eccentric content for the campaign provide the helping material and leave them alone.
In fact, 77% of influencers are willing to work with brands more than once if they’re granted creative freedom. If you genuinely want to build a dominant and long term bond, then you have to give them creative freedom in the workplace.
Let’s take the example of Julie Sariñana. She has the strength to create one of the most thriving fashion and lifestyle blogs in the world and the potential to influence the purchasing decisions of millions of people. She has over 5.1 million Instagram followers.
Channel Invites Julie Sariñana in the French production facility. The Chanel is a fashion brand grasp the reach of top Instagram influencers to engage with the audience through a social media channel and create enthusiasm for the announcement of the company’s new fragrance.
Assure the influencer to share about you on social media
Influencer performs an intense role in the audience buying decision. The vast size of the audience loves to hear them and get inspired by the content they are selling.
They also know the audience taste, interest, preference, and worries on different aspects and provide authentic information about what your target audiences want which helps to increase conversion rate. They also teach you about the gaps, how you can fill it with the quality content.
If you really want to be successful in holding a product or service with the partner, then there are necessary steps you need to follow.
Briefly explain the Objectives
Before developing marketing strategies with the influence, you need to outline the objectives to the influencer certainly which you want to achieve. It may be consist of:
Increase brand awareness
Promote your product
Boost sales
Develop a connection and engaged with the customers
Generate Leads
Promote your page
Increase reach
Select the Campaign Type
After that, you have to decide the influencer campaign type which you need to employ to attain the goal in a more directed way.
Encourage Influencer
You have to inspire the influencer to write or create standard content to promote your product.
Give them Offers
Yоu can pay them, offer a different deal arrange all expenses paid trip that satisfies their want and in return, they will work hard to drive more social engagement.
Selecting the Influencer based on their knowledge of the niche target market. The next move is to write content, what segments need to be covered to embrace the audience and give the understanding of their product’s essential attribution.
Today’s audience knows brand advertise their product to raise awareness of the brand image, influencer marketers doing native advertising to turn the audience to stores than a traditional advertisement which is cost effective.
Influencer steadily concentrates on content strategies cater to the audience while writing a content influencer focus on these aspects:
Frequently evolve tone, mood or language to know the needs and wants of your distinct customer base.
Write quality content which is easy to understand.
Use visual content and infographics to gain more intention of the customers.
Influencer spends their time, expertise to develop the content marketing strategies to create and publish informative content to the target audience. When the followers grasp their influencer direction, then markets could find more opportunities at the same time.
Your content should be aligned with the campaign’s requirement, goals, and objectives. Then there is the possibility you will be more visible to the target audience and keep updates of the trends, customers concerns, and complaints.
Select the Right social media channel
A social media channel is the lusty medium to socialize your brand, target the small segment, and reach out the different audience demographics. There are numerous channels to convey the message to the users, which helps you to deploy marketing strategies.
Choosing the right channels, for the right audience at the right is necessary which impact on the brand industry, sales, and ROI and insights depend on the channel you choose to run the campaign.
Every platform has its own value, strength to run the marketing activities efficiently. There are some channels which marketers more prefer for the influencer marketing campaigns.
After that, build a strategy and align with the influencers which able to help you achieve your company’s goal.
Social listening is a kind of business concept. It helps the businessperson in an instructive manner, identifies the target audience, customers problem with your branded content, monitoring the performance of the blog, and recognize how your blog is preserved by the target audience.
It also apprises you which platform is more suitable for your influencer marketing campaigns, and have more social engagements.
Measure outcome
Every company strives for more sales. You should keep an eye on the Influencer published content and blog post and trace the social engagement towards the campaign through the diverse sources.
Now you need to monitor the performance of the influencer marketing campaigns whether the results adhere to the expected standard which you set at the beginning.
If you do not meet the object then you should re-evaluate and develop a new campaign with high purposes. In order to measure outcomes, you require a tool which encourages you to collect the data and correlate the marketing strategies for the product before and after launching.
Replug is a great tool which helps to create a brand, tracks the campaign performance, measure the outcome, and promote your product or brand to the target audience.
Promote the Influencer content
Influencers give exposure to the audience with the new idea, brand, and product. In a study it’s has been estimated that 40% assenter buy the same product when they see the influencer use the product.
The content shared by the influencer has more capacity to grow the business awareness and attention of the audience over and over again and generate more leads. Influencer leaders have their own social engagement with the followers, people believe them, spark with their content and recommendation.
So it is comparatively simple to promote the leader content to give the sense of the product, brand image or content than markets to the general public. Sharing influencer content instinctively gain more attention, expand your outreach, people get curious to overhear of your brand story.
According toAnn Handley,there are considerably enough reasons to begin an influencer program:
Launch an influencer program to cultivate relationships with people who align with your bigger story, values, and purpose.
You want to give them access and insight.
It would be great to work with them long-term
Improve conversion
Many people take too much time to think about whether they need to spend money on the product or service or not. At this phase, marketers help the audience in the decision-making process, promote the company product and develop a well-reputed brand image in the audience eyeballs.
Influencer marketers give the reason to the audience to perform a particular action by granting discount offers for the specific time period. It gives the impression to a potential customer that you have something more precious than other competitors then they feel valuable and buy a product from your store.
Here we have a detailed blog to improve the conversion rate by the David Tomas. An influencer has the strength to influence the audience with their quality content to take conversion action towards the running campaigns. Conversion is the lifeblood for every marketing campaign.
In the Neil Patel blog, he explains the perfect five steps to increase the conversions rate by 158%. For the dramatical change in the conversion, you need to optimize your landing page, call to action, utilize the social platform, codify and improve your content marketing strategy.
Conclusion
Influencer Marketers have a remarkably positioning for any product in the market. With the right approach and right selection of influencers, they can take your business or a brand to the next level.
Settings the company’s goals and objectives ensure marketing influencer campaign running more fruitful. Partnering with the leader encourages you to appreciated by the audience and build up the brand standing in the digital market.
Through IM, you can generate more lead, traffic towards your campaigns, and get a high rate of interest. These guidelines give you the direction to create adequate Influencer marketers campaigns that ensures more dramatic results.
It has been estimated there are over 3 billion active users spend at least two hours on different social media channels every day. Social media marketing strategies make it easier for businesses to stand in the market and get quality traffic and profit through social media by adding another revenue stream.
‘People don’t buy good and services. They buy relations, stories, and magic.’ by Seth Godin. In order to effectively run a social campaign, marketers need to establish a relationship with the people and find ways to earn their trust.
Let’s take a look at the factors to maximize influence on social networks.
Identify the Actual and Potential Reach
Reach means how many people visit your website, see the targeted ad and convert into customers. In the marketing world, customers are a significant part to boost your marketing efforts, sales and receive high ROI in return.
To reach the audience, you need to identify the group and target with your product. There are two ways you can measure reach.
Actual Reach
Potential Reach
Potential Reach
It is based on the total number of followers you have on your social account. Let’s take an example of ContentStudio.io Twitter account for your sounder understanding. ContentStudio has 8,602 followers, who are able to view tweets and retweets. That 8,602 is the potential reach of the ContentStudio on the twitter account.
Actual Reach
It means how much your potential customers are reaching the post on social media channel. The customers who surely viewed your shared post in their timeline. ContentStudio’s actual reach to the post is 7,184 as shown in the below image.
To identify the potential reach, you need to view the variable while classifying the customer’s group.
Geography
Demographics
Psychographics
Benefits
After that, you need to define the target audiences and create a profile for them and compare the rival profitability holding a similar product in the marketplace.
Columnist Steve Olenski provides you guidelines which helps you to connect with the potential clients and generate more leads. These guidelines based on ten steps.
Survey Customers
Research Your Competitors And Find Out Who Their Customers Are
Target Ads
Smart Social Media
Respond To Every Email, Tweet, Facebook Comment, And Phone Calls
Affiliate Marketing
Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles
Connect With The Right Influencers
Post Relevant Content On Blogs
Craft An Engaging Newsletter To Foster Leads
Address your customer’s need and preferences
People who are new to the marketing game need to identify the customer’s needs and wants. Marketers should deploy strategies after addressing customers behavior. Customers are the most valuable resource for every business person to attain a share and get maximize profit in the market for a long time.
A need is “something that solves an actual or imaginary problem.” says Jorge Baba from Game-Changer. Needs are the basic necessities of the customer which should be fulfilled at any cost.
Wants: It’s a desire of the customers to buy some product to satisfy the one need. That’s why the small segments need to be a target with a unique product in the market.
Demands: The customer who is willing and able to buy a particular product at a given price.
To meet demand, your product should be a pain killer, not a vitamin. So, it’s essential for the market to research the customer’s preference through different social channels like Facebook, Instagram, Twitter and many more before designing a product.
With the technology transformation, the customer’s behavior also evolves with time. Nowadays customers give more priority to online shopping and payment rather than doing it manually.
They expect from the manufacturer to be able to do so with the product in order to satisfy their needs. There are a few tips which illustrates how you can find the customers preference while serving the product or service in the marketplace.
Identify who your customers are
Find out their shopping methods
Invest in customer research
Conduct a customer satisfaction survey
Develop a good customer contact strategy
Assist in developing relevant marketing strategies
Explain your goals and objectives
The goal is measuring the end result which consists of one or more objectives or chunk. The objective should achieve within the time frame to accomplish the goal.
Every entrepreneur needs to identify their goal and objective of business and describe to the audience. It gives the marketers direction to the destination they are looking for.
There is a certain criterionwhich helps you while creating a smart goal and objective.
Specific – Your goal should be specific that which audience you’re going to target.
Measurable – Your goal should be a measure that means where exactly you want to stand.
Achievable – The goal must be attainable and not hard to achieve.
Relevant – Goal should be relevant to the objective that what you are trying to achieve or why do you want to reach this goal.
Timely – You goal must be achieved at its given time frame.
There are plenty of social networking sites which helps the marketers to set their goals after engaged with the customers.
Using different platforms not only help in generating more leads and traffic but also assist while setting smart goals and objective. Marketers can easily accumulate the pool of information where they need to invest and utilize the resources, time and energy.
Organization goals explain the audience what product’s value they have, services, solutions to their problems and organization goal-related activities. It motivates the consumers to acquire the product for their personal benefit.
If the entrepreneur goal is to hold a 40% market share with the product, then he/she need to design unique strategies which contain a set of actions to actualize the goal.
Create quality content
Creating content is all about how you attract or persuade the attention of the audience. Writing great content is the best approach to advertise your content all over the world through smart social media channels. A marketer should come up with an exceptional content idea which inspires, educate, and inform the audience to modify their lives and business.
Facebook is the most successful platform for marketers to market the product or brand. It has estimated that Facebook has around 2.2 billion active users. Another social networking website is Instagram, most of the marketers earn huge revenue using these social channels. Instagram has around 1 billion active users.
These social media channels make it easier for marketers to attain a market share and develop a reputation for your product or brand. Utilizing these platform markets can engage with the audience, identify the competitor’s activities and also find out the customers behavior.
This is very important to know which market you are going to target with the content. There are the best three ways to give value to the target audience.
Create unique and original content
Make content actionable
Be a resource
The information marketers provide in the content must be accurate, based on facts and figures, short in size, easy to understand. The customers find the solution in your quality content and also enhance their knowledge experience, monitor leads, and traffic to your content.
Marketers produce content to the customers looking desperately for. You need to consider the loopholes of the competitor strategies and how you fill it with the unique marketing tactics.
As an example, the content produced by the Backlinko or Sumo is of a pure gem. If you look at their case studies, you will find most of the things are based on pure facts. Here is one of their article How Intercom Generates $50 Million Annual Recurring Revenue.
You can write visual content and spread all over the different social channels, Visual content consists of:
Images.
Screenshots.
Memes.
Infographics.
Video
By creating quality content, companies like DollarShaveClub reached to $1 billion acquisition by making only one video viral on social media channels.
A similar story is of Font Awesome which raised over $1,076,960 on Kickstarter with an only single video. Though Font Awesome has been used by many companies, to reach a milestone over $1 million is through by putting high-quality video content.
Convey a message: Put it in an infographic
Infographics bet on two words ‘Information’ and ‘Graphics.’ It means providing information with the graphic images to easily recognizable the product or brand at once.
Infographics are a very reliable way to share a piece of complex information in a simple and clear image. Marketers utilize this valid method to spread their content on multiple social networking channels.It’s obvious that people remember 10% of what they hear, 20% of what they read, and 80% of what they perceive and perform.
There is a case study which gives you the idea of how you can share your content on multiple social platforms and the value of the infographics.
Infographics is a kind of storytelling which capture the attention and enhance the social engagement of the audience to your brand and established a genuine connection with them
It’s is broadly type of visual communication which includes data and images. Marketers try to present extensive information in a graphic a format to the audience to convey a message related to the product.
Customers more preferred to visual content text rather than textual. Infographics have the ability to raise your sales and business reputation in an eye-catching manner. People engage more with social media channels to know or learn about something and share the information with others.
We have an example which illustrates to you how infographics affect the content in a positive manner. Here is a travel agency infographic which demonstrates their customer from top to like a story. It tells from the destination to baggage in a useful content the customer can easily classify while planning a trip.
There are seven tips to create infographics for your business.
Make one big point
Use simple combinations of primary colors
Space it out
Choose three quality fonts
Come up with a solid, eye-catching design
Decide on what’s important and what’s not
Make it addictive
Boost your reach – Using Hashtags
Hashtags is a word or expression that interprets the message related to a specific topic by using ( # ) hash sign on different social channels. Nowadays hashtags is a vital element to boost the reach or target the audience all around the world utilizing multiple social channels. It helps people to find informative data and enhance their experience.
Marketers use hashtags to represent their brand reputation, convey a message related to the product and established a warm connection with the clients.
“Hashtags are supposed to be short and concise. Every time you’re writing to them, pay attention to this rule. If they’re too general, you’re likely to be using the wrong words. Effective marketing is always targeted marketing.” – J.D., Digital Marketing Specialist at Rush My Essay.’
The one thing which is notable for every businessperson that hashtags should be relevant to the product which show the attribution of the products, simple and easy to interpret by the audience.
Here are some suggestions which help you while adding Hashtags on pretty popular social networkingsites.
Instagram: In order to increase social engagement towards your content or post marketers require to adhering less than 11 hashtags.
Facebook: One of the best site to boost your marketing reach there you need to add 2 hashtags. One should be branded hashtag, relevant to your product or brand and another must be worth pursuing.
Twitter: If marketers crave to get 2* social engagement towards their product then they need to hold minimum hashtag on Twitter. Twitter has a set of rule and regulations. They restricted the entrepreneur to use minimum hashtags like one or two for each post.
According to Brandon Stanley‘Hashtag Marketing can boost Social Media Effectiveness Up to 40% ‘
There are plenty of tools which helps the marketers to the hashtags on different social channels. I’d suggest you Hashtagify to use the right tool for monitoring the hashtags and engage with the customers.
It gives you the ability to search any hashtag, explore famous trends and choose the best hashtag for the brand campaign. You can monitor the performance of the hashtags on different social channels and track influencer to produce new ideas.
You can also automate your report to view the market results and share with the people to prove yourself how well you are performing than rivals.
Use marketing tools
These social online marketing tools make convenient for the merchant to run the campaigns on various social channels and track the valuable insight and the performance of the campaign.
In the digital world, marketers can easily examine the target customer’s taste and preference through the social network. In 2019, social media users are expected to reach about 2.5 billion people all around the world every day.
Marketers should stay active on social channels because people retain more with these channels to keep in touch with others and want to know what’s going on around the world. The user follows or interacts with their favorite brand on any social channels because they perceive the content and information campaigns more valuable.
Let me explain to you some fantastic social marketing tools to improve your marketing campaigns.
ContentStudio
I hope you have heard about it. ContentStudio is one of the most powerful social media marketing tools for social media marketers, individuals, businesses and digital agencies. It helps them boost their marketing activities by curating content, automating their social campaigns and managing their brands.
It comes up with tremendous features that help marketers in various ways. Using AI technology, ContentStudio brings the most popular content from all over the world and facilitates you to use its smart features and gain more social engagement towards your marketing campaigns on a complete auto-pilot.
Replug
Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web which you can later share on your social network channels to increase your brand awareness and traffic.
With Replug, you can create branded shortened links with your custom domains. You can add a call to action to every link which you shared on various domains and identify the traffic which is generated from domains where you share that link.
Through CTA’s, you can engage your audience towards your site when they are about to leave or capture leads by showing an optimized opt-in form. Now it is effortless for you to create brands and campaigns in a more optimized way.
KEYHOLE
KEYHOLE gives the ability to understand how your audience feels about your brand or product and rivals product. It helps you to understand the conversation and the sentiment around it. It gives you the chance to don’t miss significant conversion rates.
You can easily understand themes, trends and audiences to better cater to your target market’s requirements. Capture every significant moment of your event and access real-time engagement data to amplify your event reach as it runs.
Save your team hours every week by using Keyhole to aggregate metrics, monitor and analyze your campaigns, and build reports. Find and connect with the most relevant and engaging influencers in your industry.
Portray your appearance as a brand
Brand image is the general impression of the product or service. You have listened more often ‘The first impression is the last impression’. The way you portray your product will create an impression of your business in the sights of the target audience.
According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. Brand building is the deliberate and skillful application of effort to create the desired perception in someone else’s mind.”
Brand images are one of the prominent elements which differentiate your brand identification to others brand.
The brand image represents the mission, vision, unique attribution of the product, and brand voice to the target audience.
In the digital marketing world, there are multiple brand designs which help the marketers while building a strong brand foundation.
Typography
Color Palette
Form/Shape
Logo
If the audience feels estimable after inspecting the brand image, then they will automatically turn into your loyal customers and spread the reputation of the brand with others on several social network channels.
The important thing which marketers always keep in mind that the character they used to explain the brand personality in the brand image has a positive perception in front of the audience or people inspired with the entity then there are the chances that the customers can easily interpret the brand message in the right way.
Let’s take an example of Coca-cola who has a massive margin all around the world with a revenue of over $44.29 billion. It is not just a firm but an economy.
Coca Cola is a brand known for happiness, pleasure, and a great experience. It is the ‘original cola’ and has a ‘unique taste’.
Coca-Cola company has registered as one of the largest marketable brands with 94% of the state acquiring the red and white Coca-Cola brand Logo.
Coca cola’s presence in more than 200 countries and serves to 1.9 billion people on a regular basis. In fact, out of the 55 billion servings of all kinds of beverages drunk each day.
You can survey the marketing history of the Coca-cola, the strategies they were used in early ages and how they got the idea of the bottle and much more.
Stay Proactive
Proactive is action-oriented behavior, being proactive the marketers instead of waiting for the problem, change, need or things happen in future they try to seek alternatives solution or opportunity and give their best to handle it effectively.
The marketers should continually look forward to marketing tactics and actively engaged with the audience using numerous social media channels to make things proceed.
For attaining a market share, the marketer needs to study the trends. It’s is the best way to running in a marketplace instantly. So marketers must spend quality time on different social sources to understand technology advancement.
Spending time on social channels like Facebook, Twitter, Instagram, Youtube, and etc also gives you the strength to understand the audience so you can develop a persona according to the identified target audience.
A proactive enterprise set the budget first because all digital tactics need an investment consist of the team, executing, implementing, advertising and etc.
Marketers must need to focus on qualitative and quantity distribution. Both are a major aspect of marketing product or service. You can find the analytics against the campaign which you spread on multiple social media channels.
It’s difficult to find the social marketing tool where you can curate niche relevant content, tracking the performance of the campaign and find the analytical of social sites under a single station.
Tackle customers complaints
Every business deal with the complaints of the customer. It is a challenge for the entrepreneur to handle it with patience and professional manner. By ignoring complaints, they quietly leave and get the product from the competitors.
To maximize the ROI, you have to listen to your customers carefully and assure them that you will work on it. Markets need to ask the question to the customers that what they expected about the solution to their problem.
As a successful organizer, you need to put yourself in the customer’s shoes and view the obstacles of the customer in their perspective rather than your own.
Salesperson seeks to employ ‘You statement’, whenever you’re talking to the client it feels them valuable and respectable. If the issues arise then apologize to the customer rather than blaming on other staff or department. Try to avoid giving excuses to the audience in advance.
There are five strategies to handle customers complaint constructively.
Stay calm
Listen well
Acknowledge the problem
Get the facts
Offer a solution
Analytics tools for measuring performances
Analytics is a more refined way to accumulate data related to different marketing trends. It also gives you the direction where marketers need to make improvements to achieve their goals more effectively and grow share in the business.
With the extensive use of social media channels, the marketing strategies dramatically evolved to satisfy their customer. Businessmen need a tool to enhance campaign performances and marketing efforts all around the world on multiple social networking channels.
Google Analytics
Google Analytics is the platform which helps the entrepreneur to get a profound understanding of your customers. It gives them the ability to understand site and app users to entirely evaluate the performance of your marketing, products, and more.
Marketers can operate with Google’s advertising and locate valuable insight to reach to the target audience. Process and share your data instantly with an easy-to-use interface and shareable reports
‘Google Analytics helped us optimize our art marketplace, resulting in400% year-over-year revenue growth for our art business’.
Conclusion
The factors mentioned above is simple and obvious to understand the impact of the social networking channel to advertise your product or band all over the world.
We have discussed briefly how you address your customers and provide them with a quality product and content to give the idea of your business.
With ContentStudio, Replug and other marketing platforms to track the performance of the campaign and brands in your marketing strategy.
With the recent influx of new users, we saw a huge increase in traffic on the URL shortener which led to downtimes during the peak traffic.
To tackle this problem, we have scaled our infrastructure, which is now auto-scalable, capable of serving up to 50,000 requests per minute.
Alongside, we added an uptime monitoring so that you can monitor the system status: https://rplg.co/05ebdd30
Custom Domain Registration and Encrypt SSL
We have updated the infrastructure of our system. This helps you to avoid any kind of custom domain registration errors.
Once you have added your domain to the platform, the next step is to point CNAME in your domain registrar’s DNS. If you would like to redirect your root domain, please try adding @ or www. Some of the registrars do not allow the @ option, for that you will have to add www as a HOST value.
CNAME – Canonical Name: rplg.co
HOST: @ or www
However, if there is a working website on your root domain, we recommend using a subdomain such as links.yourdomain.com or track.yourdomain.com. Then follow the convention below.
CNAME – Canonical Name: rplg.co
HOST: links or track or (whatever subdomain name you)
If you don’t want to use a subdomain, you should use a different domain that doesn’t have any website working on its root URL.
IMPORTANT: You need to point through CNAME to our URL shortener to avoid SSL error or update the IP Address / A address (35.238.70.19) to avoid connection errors the future. For more details on how to add a custom domain, please read the following article.
We sincerely hope that the above-mentioned improvements will elevate your Replug experience, enabling you to achieve better ROI from the branded shortened links you share.
The only platform you will ever need for link shortening,
tracking, optimization and deep analytics.
