ecommerce reatrgeting

14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

Do you know the number one reason e-commerce businesses fail? It is not because you lack resources or that you are selling an unsellable product. But it is because you quit even before you get started.

The thing is, giving up will deprive you of achieving potential success.

You may think you did everything you can when you are yet to try other tactics to promote your online e-commerce business. One of them is retargeting.

If you haven’t tried retargeting yet, then there’s more reason you shouldn’t give up. But what is it really? And why should you give it a try?

What is Retargeting and Why is it Important

Retargeting is a process of showing relevant ads after a person leaves your website.

For instance, you visited an online clothing store. You browsed for a bit and left without purchasing anything. And then you opened your Facebook account and saw an ad from the same online clothing store.

That ad is called a remarketing ad.

Using retargeting ads to engage a prospective customer that has made contact with your brand in some way can boost ad response to up to 400%. “Ad response” could mean revisiting your website or buying a product.

This explains why it is ideal for running a retargeting ad when you make an e-commerce website. That’s because your ad can draw a customer’s attention to something familiar.

Apart from that, three out of five online buyers notice ads for products they’re searched for on other sites. Yet, surprisingly, only a mere 11% feel negative when seeing these ads.

That’s why retargeting ads are cost-effective in generating 10x higher conversion rates than conventional display ads.

How to Use Retargeting in E-commerce

E-commerce targeting is a process wherein you’ll display ads on other websites to generate leads and sales. In that case, there are two ways you can use retargeting ads:

  1. Connect with customers.These people may have bought something from you previously, and you want to upsell them with more products. Chances are, you already have their information. So all you need to do is add their email ad in your retargeting ad network, for example. That way, you can show them specific ads based on their purchase behavior.
  2. Connect with site visitors.

    You may site visitors who browsed your website but did not buy anything yet. You can encourage them to purchase that product they are browsing through retargeting ads.

Now that you know the different ways to use retargeting ads, here are 14 tips for doing it effectively:

  1. Focus on Creating a Better Copy

    Without a doubt, visual elements are crucial in a retargeting campaign as these are one of the best ways to entice a customer to stop scrolling.

    But images are often useless if they are paired with a dull, uninspiring copy.

    The thing is, retargeting ads are only useful if they can deliver results. This is where a compelling ad copy and marketing collateral could come in handy.

    This lets you come up with ads that not only earn more clicks but provide shoppers with directions and the motivation to buy.

    That’s why your ad copy should be one of the most crucial elements in your retargeting campaign.

    An excellent ad copy that allows you to drive conversions lets you accomplish three things:

    1. Captivates your audience’s attention
    2. Excites or invoke a particular emotion
    3. Entices them to take action

    Add these factors in your retargeting copy, and you’ll more likely come up with something that not only allows you to reconnect with your buyers but convinces them to take action.

  2. Retarget Based on the Sensitivity of Pricing

    One of the main reasons people abandon their shopping carts is the high shipping costs and finding a better deal elsewhere via a competitor.

    For instance, millennials are quite careful about spending on non-essentials and spending less than the generations before them. Now that you know you’re dealing with price-sensitive customers, you can win them over by targeting them based on less.

    You can target those people who have left at a specific point in the checkout process. For instance, right before they pick out shipping options. You can then offer them free shipping or give them discounts to entice them to come back and make a purchase.

    free shipping meme

  3. Turn Loyal Customers into Brand Advocates

    Your e-commerce platform should be able to provide you with a wealth of data. This includes customer and merchandising reports, reporting, and other analytics.

    That’s why you should be able to query your customer data regularly. That way, you’ll be able to track who spent the most money on you regularly.

    Having this kind of retargeting campaign for your loyal customers can have the same impact as setting up a loyalty program. The only difference is that you are not obliging them to accrue points.

    All you need to do is give them a discount on repeat purchases or exclusive promotions.

  4. Cross-Sell New and Existing Products

    This usually depends on the type of products you sell. However, there’s a good chance that some of your products will complement one another.

    You can utilize both customer and sales data to come up with a list that targets particular purchases.

    Then, you’ll show your audience ads that might be a product that complements their purchase. Your ad should make the value of the purchase clear to their mind. Show them how these purchases will complement one another.

    You can leverage retargeting ads to promote a new product that has significant relevance to what you were selling. It would be best if you also used the same strategy for a product launch.

  5. Inject FOMO to Boost Last-Minute Sales

    When set up correctly, retargeting ads can provide you with impressive conversion rates. But there’s still more room to grow.

    You can build up your conversion rates to inject FOMO into it, meaning the fear of missing out. You can often see this tactic in a couple of countdown timers, last-minute deals, or offers that are there for a limited time.

    If your audience sees that an in-demand product is only available for a limited time, it will tap into their impulse to it. You can also customize your ads with countdown timers, heightening their sense of urgency.

  6. Show Your Audience What They Love

    A great thing about retargeting is its dynamic usage. Using active targeting is a great way to capture your customers’ attention who love your brand, your products, and just browsing. This is also one of the main reasons for cart abandonment.

    So, if you have someone that actively engages with a couple of your product pages, then see to it that they don’t forget you. Utilize retargeting to show some of the products which they checked.

    If they like it enough but a bit unsure about a purchase, they’ll more likely convert after you offer it again to them.

  7. Adjust Your Retargeting Ads’ Frequency

    Most people are quite receptive to retargeting ads, just as long as you don’t overdo it. If some ads are frequently popping up, this can hurt the relationship between the brand and the customer.

    Up to the point where the customer ends up frustrated with these ads because you’re someone intruding into their lives, in an almost creepy way.

  8. Always Keep Things Fresh

    One of the quickest ways to kill your retargeting campaign’s effectiveness is using the same ad copies repeatedly.

    If your customers see your ads almost everywhere, it will only be a matter of time until they put down the blinders. If your ad doesn’t easily capture them, the same ad won’t work later on.

    Your customers will also develop advertising blindness. It’s the same reason we ignore billboards or speed limit signs. Many customers are suffering from banner blindness.

    That’s why it always helps that you keep things fresh from your customers’ perspective.

    You need to regularly switch things up from time to time to keep people engaged.

  9. Tap to People’s Emotions

    Humans are highly emotional beings and often make decisions based on feelings.

    This can affect buying behaviors, as well. That’s why this is the very reason why you should set your sights on emotional marketing to improve the performance of your retargeting ads.

    When it comes to emotional marketing, one should use emotionally charged language to get people to act. This is true, whether you’re listing out the benefits of the product, its features, or writing out descriptions.

    This strategy is handy because emotional triggers are usually linked with personal benefits.

  10. Advertise Your Latest Promotions

    Did some visitors visit your site, only to bounce? Or maybe some of them are at the side of your competitors, and you wanted to get their attention.

    Incentives that are in the form of offers always work.

    They also work best with retargeting because you know that these people are looking for similar products.

  11. Promote Beyond Your Products

    Many e-commerce brands use retargeting ads to promote products to those who made prior interaction on their website. But what if we tell you that you can use retargeting other than promoting your products?

    Content marketing, for instance, is a handy tool that you can use to generate inbound traffic. So, why not use retargeting to drive more traffic to your content?

    If you have a case study, blog post, or anything downloadable that has done quite well, then you can run retargeted ads. Doing so allows your customers to attract people to the top of the funnel content. In relation to this, tools like Replug.io will enable you to optimize links and pair them with a catchy call-to-action and analytics tracker.

    replug retargeting

    Source

    However, ensure to exclude people who have previously read your content. You don’t have to come up with new content, either.

  12. Retarget New Leads via First-time Ordering Promotions

    Do you know what are the most challenging customers to win over for an e-commerce business?

    Those who have no experience buying from you yet. Although they might stumble on you on a search with Google or an email campaign, they’ll usually get cold feet when adding something from their cart. To streamline the process, check out ContentStudio’s social media customer service tool.

  13. Target People Who Open Specific Emails

    According to a study, every dollar you spend on marketing will give you an average return of $38. This return is enormous in the e-commerce industry. But the thing is, not every customer will be able to see your email. Open rates may vary from one industry to another.

    However, available rates on average are around 24%, with only 4% click-throughs. This is a lot of people missing out on your promotions. That’s why you should utilize retargeting to deliver the same message with other channels out there.

    Although you might miss out on email click-throughs, you can segment subscribers who opened a particular email. From there, you can re-target them with relevant content or ads.

  14. Target People Who Don’t Usually Open Emails

    Just like the point we’ve discussed above, you can adapt the same approach for those who didn’t care to open the email you’ve sent. This is usually made up of a good chunk of people on your list, considering that they have a campaign with an open rate of about 24%.

    You can come up with a list of people who didn’t open your emails to eliminate that email-open barrier. Then, get your message right in front of them.

    Conclusion

Having a robust e-commerce strategy will enable you to promote your business and products effectively. And one thing to include in your strategy is retargeting ads.

For one, it makes your brand a top-of-mind choice, and it compels your prospects and customers to take action. As a result, you can maximize your ad budget and boost your sales.

 

Author Bio:

Jake Rheude Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

About the Author

Hi, my name is Farwa, I write SEO optimized Content on absolutely any niche! I write unique blogs and creative content on topics of my interest. My passion is to write on what's new and trending!

How To Optimize Your Retargeting Efforts To Win Back Online Customers

Ready to re-target the potential audience and boost conversion rate to the next level?

Awesome.

I’m going to tell you what is Retargeting, how it works, and how you can find the retargeting pixel from different social media channels. I’m sure you all know how important it is for marketers to drive the potential audiences to your website to lead conversion and increase sales.

So, according to the study, 97% of customers visit the website for the first time but won’t purchase anything. So here we take an example. Let’s say you are running an e-commerce store, offers various sorts of products to the audience.

The question arises here:

  1. How do you create awareness about your product to the audience?
  2. How can you interpret the audience’s pain point?
  3. What solution do you have for the customer’s pain pulses?

The answer is: through ‘ADVERTISING

Advertising is one of the most significant factors to grow brand awareness and drive customers to your website. There is the possibility that visitors come and leave without purchasing, or they get distracted while purchasing and leave the website.

At that moment, retargeting plays an essential role to get them back to your website.

What does Re-target mean in marketing?

Retargeting allows the marketers to remind visitors of your product, which they left without purchasing by showing various relevant ads on the websites they visit. No wonder people visited multiple websites to find a solution to the problem or challenge they’re facing and make a buying decision.

If you want to convert a stranger into a customer, then you have to create a friendly relationship and provide many reasons to try it. Retargeting helps you to build brand visibility all around and reach the audience who lost interest in your product. It’s also a great cost-effective strategy than other types of advertising.

Now, we are going to talk about:

How Retargeting works?

Retargeting works by using ‘cookies. It is a tiny piece of data stored as a text file on the web browser. The cookie helps the marketers to keep track of the customers who visited the website without performing a certain action.

Do you wonder how cookies really work?

Let me explain it to you with an example. A user visited your website there is a cookie that has stores in the user’s web browser. Now, your ads will show to the user while reading a novel, listening to songs, playing games, or whatever, your ads will show up, again and again, that will remind him about your products, features, announcements, and what special do you have for them that can’t be resistible to get back to you and make purchases.

By showing relevant ads to the target customers helps you to build brand awareness and increase your conversion.

Methods to collect data for your retargeting campaigns

There are two basic methods of retargeting: Pixel-based and List-based. These methods differ slightly from each other. Each method has its uniqueness regarding the campaign goals.

Pixel Based Retargeting

Pixel-based retargeting is the method where you can show your ads to the customers who visited for the first time.

You will add JavaScript (pixel) on your landing page or website. After that when someone visited your website, it will automatically place on their browsers. If he leaves your website without purchasing and searches the other web browser, then cookies inform the retargeting platforms to serve specific ads based on the particular pages the customer visited on your website.

List-based Retargeting

List-based retargeting is another method where you can show your ads to those visitors who shared their email, contact numbers and reveal some sort of interest in your product.

List-based targeting is much easier than pixel-based retargeting. All you have to do is to recreate the ads that give a dominant image of your brand in your audience’s mind and will convert them into your customers.

Retargeting Campaign Goals 

There are two major goals for the retargeting campaign. It is an opportunity for you to eliminate doubt from the minds of the worried customer and answer their most significant concerns head-on.

  1. Awareness: This campaign is an effective approach that helps you to re-create the ads which you want to show your targeted audience and give awareness of your product’s features.
  2. Conversion: This campaign helped you somehow. Maybe a visitor gave you an email or contact number. In this approach, you have to prompt them to sign up for your product.

In this guideline, there are 3 essential hacks of the content funnel conversion journey through which a prospect goes through to convert.

How to set up pixels for social channels?

Facebook Pixel ID

Before talking about where to find Facebook pixel. Do you know what Facebook pixel means?

Facebook pixel is a piece of code or analytic tool that enables you to measure and track the effectiveness of your Facebook ads. By adding a tiny piece of code into your website helps you to learn more about the visitor’s actions they have performed after seeing your ads.

We are going to discuss how to create a Facebook pixel. So here’s how you do it:

  • First thing first, log in to your Facebook account.
  • You can locate your Pixel ID for your Facebook account by going to Settings > Advertising on Facebook > Ads.

  • Once you click on Advertising on Facebook, it will take you to the next page where you need to hover to the Ads section, In the Ads section, you need to click “Go to Ads Manager”. Click “Pixels” to locate your ID.

  • Once you locate your list of pixels, you will locate your ID on the left top with your pixel name.


That’s all you need to do.

Twitter Pixel ID

  • Log in to your Business Twitter accounts.
  • Go to the menu, click on the More, and select Analytics.

  • On the next window, click More on the navigation bar and select the Conversion tracking from the drop-down menu.
  • Your Pixel/Tag ID will right underneath your event name. Click on the View Code.

  • You can also view code that is pretty similar to the pixel script you have on a Facebook account, you can only have one Tag ID and Code for each Twitter account just like Facebook. Copy your Code Snippet.

 LinkedIn Pixel ID

  • Sign into the Linkedin Ads Manager. Once you are there, click on the Insight Tag.

  • Right after clicking on it, you will see the Javascript code. You only need to select the Partner ID.


 Google AdWords Pixel ID

  • Sign in to the Google AdWords. Open the Tools, Bills, and Settings navigation bar and select Audience Manager.

Click on the Settings Icon and select Audience Manager.

  • In case, if you have not set up any Audience source, you will see the below screen. Click on the “SET UP TAG” to create your first tag.

  • Once you have created the tab, you will see the option below.

  • Scroll down and open up the drop-down for AdWords Tag setup Instruction and tag code.
  • Within the Global site tag, you will see your Pixel ID in three places. Copy just the numeric value (NOT “AW-”) and paste that ID directly into Replug.

  • You will also see the option at the bottom of the page “Use Tag Manager“, click on it and it will show you the Tag ID.

How to set up Pixel ID on Replug for effecting Retargeting

Replug is one of the most powerful link management tools that encourages you to drive quality traffic back to your site or collect quality leads by adding your own branded message to any page on the web.

You can also promote your product, service, event, or anything by embedding a branded call-to-action to any link you share online. This allows you to create branded shortened links with your custom domain and get more returns on your shared links.

How to get started with Replug:

  • Login to your Replug.io account.
  • Hover over-Manage and select Campaign from the drop-down menu.
  • Create a New Campaign.
  • On the next screen, you can also select your existing brand if you want to or create a new one.
  • Going ahead, you need to create a campaign type that includes Campaign Name, Custom Domain, select Retargeting pixel as a campaign type, create a CTA, and click on the Next button.
  • Select a CTA type, write a CTA message and click Next.

Now, add your retargeting code. This section requires you to select your social network, give a script name, paste your Facebook pixel ID and click on Add button.

 
P.S: I will add Facebook Retargeting Pixel ID as an example. If you’d prefer to add some other social channel pixel id at that point proceed. The steps are the equivalent of including Retargeting pixel on Replug.

  • Save the Retargeting code, and you are good to go.

Track your campaign to promote your brand and collect quality leads

Replug permits you to examine your retargeting campaign to grab the customer’s attention and turn them into your actual customers. They have a powerful analytic feature that encourages you to track the performance of each campaign with comprehensive insights. You can further hunt the clicks you have collected on your campaign, unique clicks, visitors, and conversion rate.

Replug analytics make your life much easier than ever. It urges you to find out the result and determine which channels you need to invest money, time, and energy in. Trace the visitors and their location to learn the type of content people more promoted and re-target them with the relevant ads on the particular social media channel.

So, with future ado, I’m going to list down the splendid retargeting tools to re-engage with your potential customers and prompt them to get back to your website.

Retargeting Tools

Replug

Do you want to increase your website traffic and build brand recognition over social media channels?

If yes, then Replug is certainly for you. Replug is the URL and link tracking tool that lets you create short branded links, share them wherever you want and collect leads at the same time, and drive traffic to your landing page. It encourages you to enhance brand visibility, trust by creating shortener links and promote your products and services by embedding an eye-catching call to action.

Criteo

Criteo is a personalized retargeting company that serves the most relevant ads to the internet retailer in real-time. It aims is to get back the potential visitors who visited for the first time and didn’t perform any action.

With their comprehensive suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to drag the audience to the website.

It sustains its customers to build brand awareness, create relevant ads that grab the attention of the customer towards the product, and get people to think of your product and services.

Perfect Audience

Perfect audience is another classic retargeting tool that helps you to recapture your lost visitor, email subscribers, and followers on your website. It also assists you to bring all your retargeting advertising together into one powerful application.

Perfect Audience raises an appropriate user-list for you to re-target. It is all one solution for marketers to re-target the desire audience and facilitates the segmentation of visitors based on different user behavior rules.

Google AdWords

Google ads is another finest advertising platform introduced by Google. It makes it easier for their clients to cater to each of your customers on any scale.

It permits you to create brief ads about product listing, videos and show them to your potential customer all over the internet. You can also place your product ads on the Google search engine, non-search engine, mobile phone, etc.

AdRoll

AdRoll is one of the most powerful Al-driven marketing software in the market and has hundreds of thousands of happy clients.

AdRoll helps its clients to reach your target audience at a pivotal moment
and re-target them at the right time on the relevant social channel and build a friendly relationship with them.

It makes it simple to digest and consider for the audience. You can get valuable insights against each campaign, measure the marketing efforts and act according to it. It also encourages to convert abandoned carts into checkouts, turn bounces into buyers and boost brand awareness.

Wrapping up:

Retargeting is a powerful way to re-engage the potential audience by showing various ads on multiple social media channels. It helps you to lead the way, capture more lead, enhance conversion and stand out in the market.

After collecting the information about your audience, measure your campaign goals, select a powerful tool like Replug and create your first campaign and track your campaign result, boost return visits and increase your sales.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

7 Ways to Use Optimized Video to Increase Conversions Rate

7 Ways to Use Optimized Video to Increase Conversions Rate

Everybody agrees – the traditional form of advertising your product or company is no longer essential as they used to be to increase conversion.

Why?

Because the advanced technology and the availability of the internet make things evolve the way they were. Without any doubt, we all can see the significance of video marketing these days. Every day marketers target the audience through sponsor ads on Facebook, Linkedin, Tiktok, and other social media platforms.

Brands create a compelling video with quality images in order to demonstrate their product and drag the targeted audience’s attention. You must hear before: Video marketing is the FUTURE.

So, yes.  Your future has already arrived.

Keep in mind, the marketers, who are trying hard to make a successful step in the digital marketing career, and generate quality traffic, should have enough knowledge about video marketing like how to create videos, what content they need to illustrate in front of the audience, and why?

Why is Video Marketing so effective?

Video marketing is one of the versatile approaches to imitate your product or services in an engaging format that customers can’t resist looking at your brand.

It helps marketers to add visual content and gives a visual understanding of the product you have and built an opportunity to establish a warm connection with the audience.

No wonder,  99% of marketers are enthusiastic to drive smoothly with the video marketing strategies in 2020, and on the other side, 95% of marketers are willing to spend more dollars on video marketing strategies to sustain their profits.

replug stats

Types of videos

There are multiple types of video, but the thing you have to keep in your mind before filming the video is:

1. What is your purpose?

2. What are you trying to show the audience in that video?

Video tends to capture the audience’s attention to your brand a bit longer than any other medium. Customers certainly enjoy watching videos from their favorite brands on social media channels. It has been estimated that the average person will spend 100 minutes every day watching online videos by 2021.

I’m going to list down all but surely walk you through essentials types of videos that have an impact on your product.

Brand Videos

Customers visited the website just for the sake of improving their lives or find a solution to overcome their problems. They don’t want to see your high effects images until and unless they find it relevant to their need.

Got it?

So, here Brand video comes to play the role.

A brand video showcases the brand’s mission, vision, goal, product, and service. It demonstrates the purpose of a brand exists, and how it differs from others in the market, and what the brand can do for you.

Demo Videos

Demo videos are one of the most reliable and dynamic videos to define your product in real-time.  In the video, potential customers take for a product tour, give them all feasible answers to questions, mild unique solutions, and prompt them to make the right purchasing decision.

Expert Interview

Expert interview videos have an influencer impact on the target audience.  Expert is the person who educates the audience, people know him, follow him, and admire his actions.

These kinds of videos not only encourages you to build a rapport with the audience but also assist you to enhance brand authority and share brand values.

Educational Videos

Educational video is another powerful approach to educate the audience. It helps the audience to learn something new or gain more knowledge that assists them to understand your product or service more precisely.

In this article, you can learn  11 types of videos that literally work great on social media.

Now, I’m going to share some tips to increase your conversion with video marketing. You will surely refine your content marketing tactics after reading this blog.

Create Engaging Content

With time, video marketing became a crucial part of digital marketing strategies. Marketers put more effort into creating productive videos for their brands.

Now, the audiences have wised up. They demand quality over quantity.  Creating engaging, fresh, and relevant content in the video creates ways to build a strong connection with the desire audience. So, before creating a video, you should know your objective, then it will be easier to drag the potential audience to your website.

Dr. James McQuivey has measured frames per second and length of the video to conclude that the worth of a 1-minute video is 1.8 million characters. Let’s take an example here.

GoPro is the most reliable and biggest brand on Youtube with 9.34M subscribers. It is an American based digital company making great video in class action cameras.

GoPro manufacture a camera which entertains the audience in impossible ways. People love to see their terrifying ads as they make their audience lose track of their body movement when seated at the table.

They create unique, entertaining content which makes them believe that it would be appreciable by the audience.

Go pro video screenshot

Add Videos in the Emails

Creating personal relationships with customers is the first step that leads you to have a stronghold on the market. There is evidence that personalized relationships contribute to the lead conversion rate and convert your potential customers to actual customers.

Sounds great?

Video marketing is one of the hot topics nowadays. Marketers are desperately want to add video marketing strategies in their marketing efforts.

Adding video in the email has a dramatic impact on sales and CRO.  Do you know that video email marketing can enhance your email click-through rate by up to 300%?

Embedding eye-catchy video not only assists you to grab the audience’s attention, build curiosity for exploring something different but also improve the lead conversion rate. It has been estimated that an initial email with a video receives a CTR increase of 96%.

So, embedding video in an email you have to keep in bear these things:

  • Segment the email targeting list
  • Add video first
  • The video should be goal-oriented
  • Build trust and authenticity

Add a prominent CTA

Hence, you created an appealing video and embedded it in an email.

Now, what next?

At this point, you have to add CTA, which is the most significant factor for boosting conversion towards your product or brand. CTA performs like adding lively color to your hard work while creating the video.  Forthwith, you need a definite and engaging CTA that influences the audience to take a particular action.

The ideal approach of adding CTA, when someone watched the video, you can overlay the image instantly before he/she switches to another tab.

The CTA should show the urgency to the audience that can’t resist them to take action. It can depend on anything like a free trial, sign up, or the information about your product. I’m going to walk you through an exceptional example of CTA.

Prezi:

Prezi is a web-based tool that allows you to create attractive presentations.  It’s a kind of Microsoft PowerPoint. With the advanced feature, it pulls the audience and creates a positive image in the market.

They added two CTAs:

1. Give Prezi a try

2. Get started

It created a unique landing page that demonstrates the potential audience about the product and what they offer to them.

Prezi screenshot

You can move the reader smartly through the sales funnel by adding CTAs. In this guideline, you can determine how CTA helps to improve your website.

Power of Video Testimonials

A video testimonial is the absolute best approach for marketers to succeed the way they want in the market. Creating testimonial videos is a mild strategy to get extraordinarily result. How is it possible?

To focus on the Target Audience.

No doubt, we can’t satisfy the whole world, but what we can do is to segment the audience according to the product. Now the marketers would know what they need to do to turn things around? Got it?

As reported by a study, customer testimonials can assist to generate 62% revenue per site visit, 92% of customers have a glance at testimonials for sake of purchasing decisions, and  70% of customers trust in the particular brand after watching positive testimonials video.

replug stats conversion rate

On the other hand, it is the best way to illustrate all your product features, objectives, many more through someone else, and improve your CRO. It is so pleasant for the brands to receive positive testimonials from their actual clients.

People certainly believe others who say nice words for your company because customers definitely care what others said before making any purchase decision.

Here we take a perfect example. Watch it yourself and let me know how this video testimonial worked.

Video Retargeting

There is a chance that the user viewed your product video, and left your website without reacting to your CTA. Thus, no need to worry. Most of the customers don’t take instant action against anything. They take time and make a buying decision.

Here, you can play your role by retargeting them with something different that you think might be attractive to the visitors’ attention. We have talked about the importance of video marketing and can’t deny it.

For marketers, video re-targeting is an engaging way to reconnect with your potential customer and prompt them to purchase your product. At this stage, there is a one-point that marketers need to do is to identify the visitors and answers to these questions.

  • Who they are?
  • What are they looking for?
  • What kind of devices are they using?
  • How much time did they spend watching videos?

It is the righteous thing to connect with your potential customers again.  According to research, 3. billion users use social media channels all over the world. These channels include Facebook, Instagram, Twitter, and Linkedin.  Marketers can retarget their visitors on these social channels as well.

Think outside of the box

I’m sure you all have heard this: Think outside of the box? But have you ever wonder what that supposed to mean?

It utterly means ‘Think creatively’.

Let say: If marketers follow the same strategies all over again to increase CRO, then there would be no possibility to create something distinctive.

You should think in one or two ways about how you can give the painkiller to your potential customers’  pain pulses, and which fits them best is your real success.

So, when you think out of the box, then prioritize everything that is needed to lead more conversion and pull out all the energy to accomplish it.

So don’t limit yourself. Try to do a new thing, consider the various point of views which will encourage you to keep growing, more creative to problem-solving, adaptable, and stand out in the market with your creative ideas.

Here is a magnificent example of Michael Bahr for you.

Get the Right SEO

Every strategy has its own value in the digital era. Implementing various strategies give you a result that shows you how it works for you.

To enhance video marketing to boost CRO then, optimizing SEO is another vital factor.  SEO means Search engine optimization. It advises you to inflate the quantity and quality of traffic for your website.

In other words, we can say it’s google’s approach to determining which site deserves to stay on the top of the search engine.

So, google can’t read the video, all you have to do is add captions, description, and tags to the videos. It helps google to interpret the video content accuracy. You also need to select the right social media channels at the right time for the right customers.

SEO is not only about searching your favorite content, in fact, it also encouraged marketers to improve UX experience, social promotion of your website, and usability of the website.

Here are fascinating statistics that aid you to classify the importance of SEO, how many people search for content, and the devices they use.

April 2020 hootsuite stats

Final Thought

Video marketing is an ideal strategy to increase conversion to your website.

Addressing your target audience in the market and build an empathy relationship with them take you one step forward to success.

Creating engaging content and embedded in your email is a cost-effective approach to building brand awareness.

SEO is everything. It benefits you to present your video content in front of a huge ocean of audience in a way that people feel this is something we are hunting for.

I’m sure, you have got a crystal clear understanding of these strategies and how video marketing will help you to optimize your website conversions.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

miatakestavoid

4 Fatal Retargeting Mistakes to Avoid In 2019

Do you ever feel exhausted when you see your prospects visiting your website for longer and leave your website without turning into your customers?

I’m sure you do. Everybody hates it.

It is simple to create retargeting campaigns but to catch the customer’s attention, pull them to your landing page, and highlight their pain points is a tough job to perform.

Why is it?

Social media hasn’t only an influential impact on our lives, but also one of the most reliable for you to connect with your potential customers. You can take advantage of these channels by producing compelling content or product after knowing the customer’s needs.

Approximately, 4% of audiences show interest in your product and ready to buy. Then what about 96% audience who are not prepared to buy your product after visiting your website?

Well, I am going to explain what exactly is retargeting and how it can be used for your business.

What is Retargeting?

Retargeting plays a vital role for marketers. We have already discussed what is retargeting and how it works, but to understand the whole process, below is an example of a visitor who is interested in some specific products, and later on, he is being tempted to purchase a product which he was already viewing.

For Instance.

A user or customer visits your website, views your product, and leaves without making any particular action. A cookie dropped into the user’s browser automatically, which helps you to track the user’s activities or searches and your product’s ads appear on those websites.

Nearly up to 50% of sales are being done through retargeting.

Is it Interesting?

Yes, it is. You can retarget the prospects with a similar product or a discounted option to pull the trigger for the buying decision.

Social networking channels encourage you to retarget the audience to gain traffic, lead, conversions, and create a win-win situation. These articles give you the best direction to retarget the potential audience  Google and Facebook ads and hold a substantial step in the market.

After having massive content, social channels to scrutinizing customer fear, want, and taste.  Still, some marketers are lacking to create retargeting campaigns to drive more value and build a strong brand impact in front of the audience.

“Marketers need to work smarter, not harder”

Retargeting is the most exceptional approach to drive prospects back to your website and convert them into your customers.

Although, there are some common mistakes made during creating a retargeting campaign. It can be surely wiped out. For that, you need to focus a bit more while setting up the retargeting campaign.

In this article, you will learn 4 basic marketing mistakes in which you are obligated to keep it away from while creating a Retargeting campaign.

Not breaking the audience into the segment

The first and most common mistake made is: Not segmenting the audience for the retargeting campaign.

Audience segmenting is the most significant factor. In this crowded digital universal different audiences are having different wants, preferences, and desires at the same time.

“As a rule: Go hard on your initial effort”

You should divide the audience into smaller groups based on similar characteristics, habits, and fear and dive deeper to accumulate the data to create a retargeting campaign.

After doing so, appearing with the creative idea and achieving the idea are two distinct points. You need to come with inventive ads idea that taps the audience’s desire, makes feel them valuable, recognized, and inspired.

You have to drill into your heads, that various prospects coming towards your website might be in different buying stages, it’s the efficiency of marketer that how to cater them and take their business where you crave to take.

Undefined Purpose of Retargeting

It’s another most and least valuable perspective. Without the defined purpose of re-targeting, the potential prospects with the campaign are like to pour your money down in a sinkhole, and as digital marketers, you know how it is challenging to restore it.

So to avoid the state of being frustrated, you have to put together all the related pieces of your goal, objective, and purpose of retargeting to get grand reach, numerous customers, and better engagement.

Most probably, you made mistakes while growing the campaign cause haven’t enough knowledge about the market and the purpose of your existing product.

If you want to take your business to the next level, then you need to give a sense of your brand purpose to the audience. You have to clarify what you are trying to covey, what offers do you have for them, etc. For retargeting, you need to decide the type of audience that you want to reach.

Not conveying the right ads

“Beautiful saying by Sherry Yard:  Promise less, deliver more.”

Retargeting the potential audience by displaying product ads at the right time is a tough nut to crack.

Yes, you have segmented the audience, still, you need to create multiple ads to attract the attention, and drive them back.

Most of you create a single ad and show it repeatedly that annoys the audience.

You should keep on top of mind that if your retargeting campaign delivers a complicated message, which is not easy to understand, then your brand doesn’t give any memorable impression to the desired audience for sure.

Appearing the right ads, on the right website at the right time allows you to turn your visitors into your loyal customers and raving fans.

To improve results, earn more ROI, and conversion, you are required to tweaking and enhancing the retargeting campaigns over and over to keep it fresh and updated.

Make sure every dollar you send must be useful more than the earlier spending.

Replug creates ease for you to build a Retargeting campaign with a tailored message to bring the potential audience towards your landing page.

Haven’t set a frequency cap

There are pros and cons to everything. Probably some marketers are not aware of it.

No doubt, Retargeting campaigns encourage them to drag their potential prospects but, if they are not utilizing precisely, then there are speculations to pull away prospects from your brand.

So, it is essential to create a retargeting campaign to target the right audience, on the right channel, and at the RIGHT TIME.

The frequency cap allows you to control the appearance of the ads. It means how many times your product ads will be shown or display to the potential audience.

Make sure it won’t be too low and high because it can annoy your customers or may not observe your ads. It has estimated about 15-20 ads must appear per month.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

LinkedIn Retargeting - Replug

LinkedIn Retargeting using Matched Audiences – A complete Guide

With the launch of LinkedIn in 2003, things changed. It was the first time a social media app was created for professionals. it was no longer about holiday pictures and endless selfies. It was about your education and work experience. In the beginning, traction was slow, but when the recession hit the markets a lot of people lost their jobs. A need for an online pool of available skilled and professional people was imminent. This was the turning point and since then LinkedIn has cemented its position in the top three social media networks of modern times.

Like all online businesses, one needs to run ads in order to generate revenue. But LinkedIn is unique from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.

It has features such as Company Pages, InMail, Groups, LinkedIn Pulse, and the option to see who viewed your profile. LinkedIn can not only be used to generate online traffic but also the prospect of potential leadership and resource. With over 300 million active monthly users most of them decision-makers having twice the buying power of the average web audience, LinkedIn is a marketers paradise.

In this article, we take you through the steps for creating an effective retargeting campaign on the world’s premier business-to-business social network.

The LinkedIn Matched Audience

The secret to successful online marketing on any platform is having a receptive audience. People who are willing to listen to you and see your advertisement are 80% more likely to convert than a cold audience. LinkedIn marketing has a trick up its sleeves called Matched Audience.

LinkedIn matched audience equips the marketers with a set of targeting tools that allow them to reach almost all members of the platform, and that too using their own data. According to Eva Chau:

“With Matched Audiences, you can use LinkedIn to re-target your website visitors, market to your contacts from your customer databases and marketing automation platforms, and reach decision-makers at target companies for your account-based marketing programs. Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue”.

According to Marketo personalized retargeting increases conversion rates by 13 times. This is massive when you consider that 96% of all website visitors will not convert. Hence the importance of retargeting can not be overlooked in the slightest.

You can use the matched audience in the following three ways for prospecting B2B clients.

Website Targeting

As it is evident from the name, website retargeting allows you to market your business to LinkedIn members who have visited your website in the past. You can segregate the audience and provide relevant content based on the pages they have visited.

Below are the steps you need to follow to set up a website retargeting campaign.

Adding LinkedIn Tag

The first thing you need to do is add the LinkedIn Insight Tag to your website. It is a small piece of code which when added to your website, communicates valuable insights with LinkedIn about the nature of the visitors to your website. Then, sign in to your Campaign Manager, click your account name, and access “Insight Tag” from the “Tools” drop-down. If you’ve added the tag correctly, your website will be listed as “Verified.”

Creating an Audience to Retarget

Log in to your LinkedIn account and navigate to campaign manager and find matched audience on the targeting screen.


Click on create website audiences to create rules for tracking.

Here you get three options as to how you want to set up your audience for retargeting from your website URL.

 

Starts with: This rule matches characters from the beginning of the string until the very last character. Take for example we want to target all visitor from the discovery page, for that we will use the URL “https://contentstudio.io/content-discovery”

Exact:

Matches every single character in your URL from beginning to end. This technique is used when you intend to re-target visitors for a specific page. For example, you can use https://replug.io/blog/retargeting-strategies” to target the people coming from this page

Contains:

This us much like the “contains” search query used in other tools. It will target all people who are visiting a page with a URL containing a certain word.

Account Targeting

The second type of retargeting that Linkedin offers is account retargeting. This strategy is perfect if you know the type or nature of the professional to which you want to re-target. In this technique, you target accounts instead of the people holding those accounts.

This is particularly popular amongst marketers as it allows them to pinpoint their target audience. The other great thing is that even less experienced marketers, can easily figure out the profession of the audience they are planning to target, hence it does not require much research. AJ Wilcox, a certified LinkedIn ads partner says

Everyone give me a list of the 50 companies you would give ANYTHING to work with.” The sales teams obliged and provided 1,050 companies. I created account-based advertising campaigns around them, which means 100 percent of the leads generated from them were leads that the sales team would gladly and dutifully service.

Imagine if you can get access to decision-makers of businesses which are your ideal customers, your sales will definitely get a rise. LinkedIn gives you access to more than 300,000 companies that you can target. Even more so you can target specific professions in your region.

With LinkedIn account retargeting you can run account-based marketing campaigns and show ads to companies you wish to be a part of. You can also target professionals from a certain area, specific decision-makers in multinationals. and Finally, Drive more conversions with focused targeting comes a higher chance of a conversion. If you know the professional demographics of your target customer, now you can reach them on LinkedIn.

Setting up Account Retargeting Campaign

To set up an account retargeting campaign, navigate to the targeting page in the campaign monitor. Since this technique is subjective to demographics you have to always select a location that you want to target.

 

In order to further refine your audience, Linkedin allows you to select the employees of a specific company, education, job expertise, and interest. You can enter up to 100 companies. With account targeting, you can upload a list of companies. You can also exclude certain companies which you do not want to retarget.

You can also upload a list of companies you want to target by clicking on the matched audience –>Add matched audience –> Upload lists, as shown below.


In the upload section, set an appropriate name for your audience. Upload the companies list sheet which should be according to the template provided by LinkedIn which is two columns one-row style spreadsheet including company name and website.

The next step is to create ads for your account retargeting campaign. You can do this by going to Campaign Manager and selecting “Matched Audiences” from the “Tools” drop-down. Then, via the “Uploaded Audiences” tab, select “Upload list.” Lastly, enter the name for that list, click “Upload file,” and then hit “Next.” This will upload the list of emails you want to target.

Contact Targeting

The third type of matched audience targeting is uploading an email list and targeting them on LinkedIn. This makes for a highly targeted audience that can be outreached.

The advantage that LinkedIn has is that it knows both your work and private email. Work email through your profile and private through the account. Whenever you engage in any activity with your co-workers, LinkedIn makes an association between your accounts. This elevates the match rates on LinkedIn much higher than other social networks.

Having this level of a customized audience can have a substantial impact on conversions. Suppose you upload a list of emails of social media marketers from your previous companies and are now running a social media management tool ad than your own. The conversion rate will be significantly higher. Plus there is a level of confidence when you are at the receiving end of an advertisement from someone you know.

Setting up a Contact Retargeting campaign

The process for creating an email list for contact targeting is much like that of account targeting. You need to create an excel sheet according to the template specified by LinkedIn with all the email addresses you wish to target.

Navigate to Campaign Manager and click on “Create an audience,” followed by “Match based on a list of email contacts.” Then, upload your file and click “Next.”

Data Integration

While creating a matched audience, instead of uploading an email list, you can also import data from other tools which offer email integration. Just click on ” Setup data integration” and it will show you a list of tools that offer email contact import. Some of these tools include Marketo, Oracle Eloqua, LiveRamp, Acxiom, Zapier, Salesforce Advertising Studio, etc.

Click on a tool that you have been using previously and start the integration of the email list from it. The data transfer is protected by public and secret keycodes which need to be entered in the tools for safe data transfer.

LinkedIn Retargeting Results

The results which audience-matched targeting has produced are staggering. Website retargeting has shown an increase of around 30% in CTR. Account retargeting increased Post-click conversion rates by 32%. Similarly, contact retargeting increased CTR by a whopping 37%.

If you are a digital marketer, you should know that these results are highly encouraging. LinkedIn automation tools let you reach prospects you already know on LinkedIn to share relevant content and grow your business.

Conclusion

LinkedIn matched audience retargeting allows for continuous marketing throughout the customer life cycle. This includes generating brand awareness, marketing, retargeting, and finally lead generation.

What do you think about the capabilities for using matched audiences in Linkedin?

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

facebook retargeting - ContentStudio

5 Must Try Facebook Ad Retargeting Strategies to Boost Conversion

Specifying a marketing budget is the need of every company, but choosing where to spend it brings lots of other factors into play. Only about 2 decades ago, marketing criteria were set for everyone. You bought air time on the radio, bought billboards, or made an advertisement for TV to be played during intervals, with primetime ads costing more than others.

The product marketing playing field is not level anymore. The scales have started to tilt in the favor of online marketing. People are no longer looking at billboards or paying attention to advertisements.  So in reaction to that low demand, those companies have increased the price of advertising to keep it ROI positive. This is bad news for small and medium enterprises that have a limited budget and can not compete with big businesses for product placement.

Fortunately for them, social media has come to the rescue.  As the monopoly of conventional marketing started to wither, it revealed the drawbacks of traditional marketing.


Source

Factors such as high cost, lower conversion rates, and zero interaction with the audience proved to be pivotal elements that urged marketers to look at alternative modes of advertisement. Marketing on social media platforms costs less and converts better making it a win-win situation for advertisers. Nowhere is the ROI in social media advertisement better than on Facebook.

Retargeting on Facebook

Part of the reason Facebook marketing is so great that it has continually improved its pixel. The Facebook pixel is a code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

In the last few years, Facebook has worked on perfecting their pixel to be more accurate and to help build retargeting audiences. From reaching those who have taken specific actions on Facebook/Instagram, to serving ads to only those who spent the most time on your website, these new options are geared to help push prospects and customers down the marketing funnel.

The common pattern is that people visiting a website are less likely to make a purchase on the first visit. In actuality, it is a long journey from visitor to customer. This is why Facebook shows them relevant ads and retargets them to help you convert better. Not only does Facebook offer a variety of retargeting options and immersive ad units that aren’t available on other platforms, but it also boasts both a higher audience inventory and lower conversion costs.

Importance of Facebook Retargeting

In real life, people like to window shop before they can establish value for money in a product. They visit different stores to get a price and quality idea for the product they are searching for. The same is the case with online purchasing.

It is extremely rare that people visit a page and select the product right there and then. These websites show retargeting ads to visitors that did not buy. Even then it is unlikely people will buy after clicking just one ad. There is usually a complex journey of transforming a visitor to a paid customer and Facebook has the unique power of making that journey easy. However, making money on Facebook can be a little tricky too.

How Facebook manages to achieve this is mainly associated with providing a willing and responsive audience as opposed to a cold one. This helps a lot as people shortlisted by Facebook are already partially inclined to buy your product. This is done by complex algorithms and hardworking capabilities to determine the search patterns and interests of billions of people.

Creating a Facebook retargeting campaign in 3 steps

The idea of retargeting is a fairly simple one. By tracking website visitors, you show them relevant content via a sponsored ad on their news feed on Facebook once they have left your website.

Let’s say you wrote a blog about top content marketing tools. Now if you have a Facebook retargeting campaign set up, you have the opportunity to place an ad for Content Marketing Strategy 2019 in your prospects feed. This allows for your product to be in the company of potential buyers all the time.

To create a Facebook retargeting campaign navigate to ads manager. You can find this on the left-hand navigation or in the top, right-hand dropdown. You can also find this on your business page under the “Promote” dropdown.


The first thing you need to do is to ad the pixel code to your website to track traffic. Fortunately, Facebook has provided a detailed guide on how to ad pixel code to any type of website.

Once you have successfully added the pixel code comes the part of creating a retargeting campaign.

Step 1: Setting up a custom audience

After verifying that your pixel is working fine and receiving traffic, login to your business manager account, click on all tools, then under “Assets”, click “Audiences”


Here you will create a custom audience based upon the visitors on your website. You will have to create and target audience for a specific page on your website. This page can be a sales page, landing page, or a specific product you want to target. Once you place the URL that you would like to target and create your audience based on, Facebook will save this audience and begin to populate the page visitors.

Step 2: Set up your Campaign

Now it is time to create the actual campaign. Facebook remarketing campaign. In the campaign section, you will want to choose the “send people to your website” objective.

This will open up a set of options to finetune the potential customers for your business.

Choosing this option will allow you to create Ad Set where you can customize audience, ad placement, and the budget you want to allocate towards this campaign.


From here, you have the option to attach your custom audience which you will see appear in the dropdown.

You can further classify it on the basis of the following factors

  • Geographic location
  • Age
  • Gender
  • Language
  • Interests (Anything from job titles to favorite music bands)

You can observe for the first week which type of audience is being attracted to the ad and then classify it further.  Your audience should already be very targeted based on your buyer persona and you don’t want to miss out on any good opportunities.

Step-3: Creating Ads

Now comes the fun part, when you will create the actual ad which will be viewed by the user.

The most important features of the ad are the image and the headline. The best advice is to keep your ad copy clear and concise. Use a simple image and a powerful headline.  One of the things that really matters is that your ad should appear naturally in the user feed. You should remember what drives more clicks in the feed. So instead of spending unnecessary time on creating custom graphics, create simple and clean images appearing harmoniously in the feed.

It is however best to test different sets of images, headlines, and descriptions to see which is performing better. A/B testing is a great feedback method while creating ads. You can judge the performance of your ads and alter details accordingly.

Test this out with a week-long campaign and a small budget of $50 -$100. Your first campaign might not be a major success story, but learn from it and by continually tweaking your campaign/ads you will start seeing leads move down the Inbound Marketing Funnel!

Challenges of Facebook Retargeting

The idea of Facebook retargeting is fairly simple but when you immerse your self in the actual planning of the campaign, you will see that it’s a success is dependent upon far more complex parameters. A couple of the crucial ones include setting website custom audiences to the last 30 days of visitors and failing to consider the particular buying and lead acquisition patterns for the individual brand.

Choosing the right time period of the audience which visited your website plays a crucial role in determining the conversion rate. Understanding the client acquisition patterns for your business will help you determine the type, nature, and period of your retargeting campaign. For example, If you find that most of your customers tend to convert within a few days of visiting your website, then you would be paying for 30 days worth of Facebook impressions that are no longer relevant.

Similarly, consider the case where your product is high priced or it requires education the visitor sand making up their mind through regular engagement. This time the potential buyer will require more time in the conversion process and if you have set the audience pool time period to 30 days of visitors, this potential conversion might slip in the categorization.


The solution to these problems is to intelligently study the audience and then break your audience into smaller groups. With each group having common needs which then need to be addressed in the remarketing campaign. Let’s say you have identified two group one which visited 3 days ago and one 25 days ago. What you can do in your remarketing campaign is to show the later one a stronger marketing message as they have become a colder lead. You have to encourage them more vigorously compared to the other group.

Grouping all audience together might seem better since you have a larger audience, but once your analyze how the retargeting ad misses the mark by not meeting the expectation of the viewer, you will be forced to divide them into smaller groups.

5 must-try Facebook retargeting strategies

Retarget those who engage with Facebook posts

Nearly all businesses have a social media marketing strategy in place which includes regular content sharing on their official Facebook page. If you put some thought and effort into the posts you create, you will definitely get engagement on your posts. People will like and share your content if they find it interesting enough.

The idea for this strategy is to retarget those people who engaged with your Facebook posts but never visited your website. If you are running Facebook ads, these are the perfect audience to retarget. As these people are already engaging with your content, is it easier to encourage them to take the leap of faith.

This strategy includes three steps. First, you need to create a set of people who have engaged with your content on Facebook. In the menu under “Engagement”, there is a list of various options of how users can interact with your brand on Facebook. Click “Facebook Page,” select “People who engaged with any post or ad,” and include a timeframe. Remember to exclude the people who have already clicked on your ads.

Create a second custom audience of “all website visitors” keeping the time period the same as the first group. Now create an ad that targets the first group and excludes the second.

Hook line and sinker

It’s a well-known fact that people do not make the purchase first time around. Hence retargeting. There are numerous reasons for such behavior. A common one that we may all agree upon is visiting the order page and realizing we might have budget constraints. This keeps us from purchasing and we subdue to the temporary restriction.

Well, this can all be turned around by implying an intelligent strategy of Facebook retargeting. Create a custom audience of all people who visited the checkout page of your website in the last 30 days. Create a compelling ad to them in the first 3-5 days of the new month. Come payday, will be a new motivation to the visitor and seeing your ad will make them think its fate that has brought the product in front of their eyes and the required money to buy it in their pocket.

The two-tier strategy

Often time you have to mimic the behavior of the visitors to develop a retargeting strategy. The behavior of the visitors on social media is to wait and see. They would not rush to the decision to make a purchase and might need inceptive persuading.

The inception here being your brand. In the first tier start with a brand awareness ad which would create an impression in the mind of the viewer. And what better way to create an impression by making an awesome video.

You can n create a second more compelling retargeting ad based on the custom audience who have viewed the video. Yes, Facebook offers the unique targeting option to the custom audience who view specific portions of your video. Create a custom audience base upon people who have viewed at least 50% of your video content indicating high-interest levels.


You can then retarget them with another and with more incentive for better conversion.

Retarget the most engaged website visitors

A simple measure of how much-interested people are in your product is the amount of time they spend on your website. if the bounce rate of your website is lower, it means the design layout and journey of the visitor on your website are appropriately set. You can check the bounce rate and measure the avg time on the website by using the Google Analytics tool or lucky orange which helps you track visitor journey.

You can retarget people on Facebook who have spent significant time on your website.

In the custom, the audience panel clicks on website traffic to select visitors by time. You can further skim the audience based upon the amount of time they have spent. An important pointer here is to exclude the people who have visited and made the purchase.  Otherwise, you will be wasting time and money on people who are already your customer.


Prospecting for a lost cause

In the world of Facebook retargeting, there are no such things as a lost cause. There’s a lot of room for customer growth with re-engagement campaigns. This is the same case as you might have observed in email marketing, where you receive promotional emails months after you visited a website.

Facebook retargeting campaigns are specifically designed to connect with users who haven’t purchased from you or engaged with your site within a set period of time. The tenure of the audience which you want to rejuvenate can vary from a couple of months to up to and year. You can upload a custom audience from your email list for people who haven’t replied to your emails. Many CRMs such as MailChimp provide this facility.

facebook ad retargeting - Replug
Conclusion

Retargeting can yield higher ad engagement, brand ad lift, and awareness, click-through rates, and conversions, all at a lower CPC than the majority of campaigns targeting cold audiences.

This is an incredible opportunity that brands should spend more time focusing on instead of exclusively trying to create ad campaigns for cold audiences.

What do you think? Which retargeting strategies have you used for your business? Which has worked best for you? Let us know in the comments below!

 

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

Google Retargeting

Google Retargeting: The Ultimate Guide for 2020

Do you know that only  2% of customers are converted on the first visit to an online store?


The truth is; a lot of people never give attention to the market’s product for the first time. In fact, they are staring at a different solution to their problem by visiting various sites and then make a decision. So it is pretty hard to win the customers auction and convert them into your actual buyers.
At this point, Google Retargeting plays an essential role.

Retargeting is a smart way to re-engage with the audience who have visited your website before. It has 98% chances to bring visitors back, helps you to get your brand recognized, and acquire the customer’s attention.

What is Retargeting and How does it work?

Retargeting is the process of tracking the visitors online and dropping a cookie to their browsers if they leave the website without converting it into your customers. This cookie helps marketers to retarget their visitors on other websites they visit while they’re online. 

Have a look at the image below for a better understanding that how Retargeting works.

how-remarketing-works

Benefits of Google Retargeting

  • Get  more ROI
  • Gain more quality traffic and high conversion rate
  • Reach a highly targeted audience
  • Brand Exposure
  • Increase brand visibility and likeability

Do you think that Google is a great option for advertising and enhancing brand recognition within the industry?

Google has dominated one of the most compelling search engine markets and has controlled 88.47% of the market share in April 2019. It provides a vast amount of information to marketers or personal users.

Google statistics

Google is also known as the advertising master of the internet. It is able to grant well-organized tracking and targeting tools to advertisers. It also assists the marketers to find more people to target, build brand awareness, and place ads with the target keywords.

Google Adwords Retargeting

If you want to advertise your brand on Google, then you must have to (sign up) at Google Adwords. It is quite manageable, you are required to add a piece of Google remarketing code to your website so the visitors can be appended to your remarketing audience list through cookies.

Google retargeting is a dominant technique to reconnect with the visitors and tempt them to make purchases by showing relevant brand ads on different web domains.

Is GoogleAdwords a great investment for marketers to generate more revenue?

Yes, it is. Approximately 97% of Google’s total revenues come from an advertisement. Business owners raise per pay click budget because they can inspect a high return on investment from Google AdWords.

It helps you receive more genius clicks against the branded ads from the audience, cost-effective to get more sales to your website, and gain high ROIs. Adwords makes it so convenient to measure the performance of the ads which is viewed by the target audience and allows you to create customized campaigns respective to your need.

So, let’s discuss how you can set up the remarketing campaign in Google Adwords.

Steps to setup the remarketing campaign in Google Adwords.

There are three steps for remarketing using Google Adword.

Step 1   Set up the Global site tag

You need to add a Google site tag on every page of your website to track the ad click that brought a visitor to your website. It is a web tagging library for examining google’s sites, tracking the conversion, and remarketing products. So, here you have to select the “Audience manager” to build an audience to remarket with the product ads and select the “Audience source”.

Audience manager

 

After that, click on the google ads tag detail and there you’ll see the Global site tag you can copy and paste it on your website.

Global site tag

Step 2   Create retargeting campaigns

Adwords allows you to create a customized campaign under your own set of rules. While creating a campaign to retarget the audience; you need to set a goal that you’d like to achieve and select the campaign type according to your purpose of Google retargeting.

 customized campaign

Moving forward, you are required to set the budget, choose your audience, create your ad group, etc. This guideline helps you to create the first campaign and understand a bunch of remarkable setup factors in detail.

create first campaign

Step 3   Linked Google Analytics

In order to find quality data about the traffic, lead, and websites from visitors. Google Analytics is one of the most well-founded tools to help you out. You need to link Google Analytics with Google Adwords to keep a  record of the visitors who are retargeted with the product ads.

Linking these accounts will assist you to examine customer’s activities on your website after clicking on the ads. It gives the opportunity to fill the gaps by accumulating information about web traffic and the performance of the website or ads. These directions explain to you how you can link your Google Ads with Google Analytics.

AdWords Retargeting Strategies

Listed down are the Adwords retargeting Strategies:

  • Retargeting the Existing customers

When it comes to advertising a new product or showing ads, then marketers should focus on existing customers because they have already purchased your product and also are aware of its quality. 70% of companies prefer to retain existing customers than acquiring new ones.

Existing customers speed up the sales cycle by associated with the brand or product, and also conquered the barriers the customers are facing while purchasing the product. So it’s a bold approach to spend money, time, effort on existing customers to give a better position to the business.

  • Dynamics Remarketing

Dynamics remarketing is another captive strategy used in Adwords. It helps the marketers to show customized ads of a particular product to those visitors who have previously seen it. In other words, we can say it reminds people about the product they have last seen.

Let’s take an example here.

Let say, a visitor came to your website and viewed the product there. AdWords assist the marketers to manifest folks ads on the other websites that they’ve already seen, for promoting their product.

Starting with the dynamics remarketing; the marketer needs to insert product details, price, image, and will be displayed on other websites to retargeting the audience. As shown in the below image.

 

dynamics remarketing

  • Segment your Retarget audience

Perceiving the customer’s behavior is a critical aspect to reach the audience with the appropriate message and get the retargeting experience. Audience segmentation helps optimize the campaign for various web domains and leads to a massive no. of conversions.

If you genuinely want to be a successful marketer, then you have to segment the audience into a different group, based on different behavior such as preferences, interests, likes, or dislikes.

Keep in mind; every individual is different from others and unique in their own way.

Segmenting the audiences becomes an essential factor to target the right audience with the right ads at the right time for the conversion funnel.

Google Analytics helps you to create an audience from the segment to retarget the potential audience or existing audience with the Google ads campaign. It also supports marketers to think strategically and segment accordingly.

  • Use Content Remarketing

Google gives direction to the marketers to build retargeted ads using Google Adwords to get identified by the audience. After segmenting the audience, it would be so useful for the owner of the website to create the remarketing list to re-target the audience with a particular piece of content to get them back to the website.

Google presents several tools to remarket your ads, but the Google display network is an exceptional choice while targeting potential customers. To create a tailored advertisement for a particular segment, GDN allows the marketers to display text, add images, or video ads, related to the product or brand.

Content remarketing has the competency to make the visitors curious about the product, assure them to repeat purchases, and interact with the company.

Change your ads for a Non-converting audience

Does the Audience matter?

So the answer is Yes, knowing your audience matters more than ever. Because it allows you to figure out what piece of content, solution, or idea they are hunting for.

As we heard before, We can’t please everyone with the same content. So don’t try to.

If you are showing the same retargeting ads or irrelevant ads over and over again, then the visitors get burned out for sure.

So, creating a different segment of the audience and retarget ads accordingly, will get more clicks and traffic towards your website.

Using Google AdWords, you can tailor Google retargeting ads for each segment and connect with them solely. Marketers could give a fair overlook to their ads to drive the attention of retargeted customers. They can add images, make visitors laugh, and offer varying incentives such as price discounts, free shipping, etc.

Have a look at this image.

shipping discount

Final thoughts

Google Retargeting is a dominant technique to retarget those visitors who have enough interest in your product or brand and also a ridiculous way to move your business steadily and smoothly.

It’s not easy to persuade the audience to convert into loyal customers. Therefore marketers are required to spread the awareness of the brand or illustrate the brand’s active presence by showing ads repeatedly on the other websites which customers visit frequently.

 

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

How to Understand and Maximize Your Reach on Any Social Network

It has been estimated there are over 3 billion active users spend at least two hours on different social media channels every day. Social media marketing strategies make it easier for businesses to stand in the market and get quality traffic and profit through social media by adding another revenue stream.

‘People don’t buy goods and services. They buy relations, stories, and magic.’ by Seth Godin. To effectively run a social campaign, marketers need to establish a relationship with the people and find ways to earn their trust.

Let’s take a look at the factors to maximize influence on social networks.

Identify the Actual and Potential Reach

Reach means how many people visit your website, see the targeted ad, and convert it into customers. In the marketing world, customers are a significant part to boost your marketing efforts, sales, and receive high ROI in return.

To reach the audience, you need to identify the group and target your product. There are two ways you can measure reach.

  • Actual Reach
  • Potential Reach

Potential Reach

It is based on the total number of followers you have on your social account. Let’s take an example of the ContentStudio.io Twitter account for your sounder understanding. ContentStudio has 8,602 followers, who can view tweets and retweets. That 8,602 is the potential reach of the ContentStudio on the Twitter account.

Actual Reach

It means how much your potential customers are reaching the post on social media channels. The customers who surely viewed your shared post in their timeline. ContentStudio’s actual reach to the post is 7,184 as shown in the below image.

To identify the potential reach, you need to view the variable while classifying the customer’s group.

  • Geography
  • Demographics
  • Psychographics
  • Benefits

After that, you need to define the target audiences and create a profile for them and compare the rival profitability holding a similar product in the marketplace.

Columnist Steve Olenski provides you with guidelines that help you to connect with potential clients and generate more leads. These guidelines are based on ten steps.

  • Survey Customers
  • Research Your Competitors And Find Out Who Their Customers Are
  • Target Ads
  • Smart Social Media
  • Respond To Every Email, Tweet, Facebook Comment, And Phone Calls
  • Affiliate Marketing
  • Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles
  • Connect With The Right Influencers
  • Post Relevant Content On Blogs
  • Craft An Engaging Newsletter To Foster Leads

Address your customer’s need and preferences

People who are new to the marketing game need to identify the customer’s needs and wants. Marketers should deploy strategies after addressing customer’s behavior. Customers are the most valuable resource for every business person to attain a share and get maximum profit in the market for a long time.

A need is “something that solves an actual or imaginary problem.” says Jorge Baba from Game-Changer.  Needs are the basic necessities of the customer which should be fulfilled at any cost.

Wants:   It’s a desire of the customers to buy some products to satisfy the need. That’s why the small segments need to be a target with a unique product in the market.

Demands: The customer who is willing and able to buy a particular product at a given price.

To meet demand, your product should be a pain killer, not a vitamin. So, the market needs to research the customer’s preference through different social channels like Facebook, Instagram, Twitter, and many more before designing a product.

With the technology transformation, the customer’s behavior also evolves with time. Nowadays customers give more priority to online shopping and payment rather than doing it manually.

They expect the manufacturer to be able to do so with the product to satisfy their needs. There are a few tips that illustrate how you can find the customer’s preference while serving the product or service in the marketplace.

  • Identify who your customers are
  • Find out their shopping methods
  • Invest in customer research
  • Conduct a customer satisfaction survey
  • Develop a good customer contact strategy
  • Assist in developing relevant marketing strategies

Explain your goals and objectives

The goal is measuring the end result which consists of one or more objectives or chunk. The objective should achieve within the time frame to accomplish the goal.

Every entrepreneur needs to identify the goal and objective of the business and describe it to the audience. It gives the marketers direction to the destination they are looking for.

There is a certain criterion that helps you while creating a smart goal and objective.

  • Specific – Your goal should be specific that which audience you’re going to target.
  • Measurable – Your goal should be a measure that means where exactly you want to stand.
  • Achievable – The goal must be attainable and not hard to achieve.
  • Relevant – The goal should be relevant to the objective that what you are trying to achieve or why do you want to reach this goal.
  • Timely – Your goal must be achieved at its given time frame.

There are plenty of social networking sites that help marketers to set their goals after engaged with the customers.

Using different platforms not only help in generating more leads and traffic but also assist while setting smart goals and objective. Marketers can easily accumulate the pool of information where they need to invest and utilize the resources, time, and energy.

Organization goals explain to the audience what product’s value they have, services, solutions to their problems, and organization goal-related activities.  It motivates the consumers to acquire the product for their personal benefit.

If the entrepreneur’s goal is to hold a 40% market share with the product, then he/she need to design unique strategies that contain a set of actions to actualize the goal.

Create quality content

Creating content is all about how you attract or persuade the attention of the audience. Writing great content is the best approach to advertise your content all over the world through smart social media channels.  A marketer should come up with an exceptional content idea that inspires, educate, and inform the audience to modify their lives and business.

Facebook is the most successful platform for marketers to market the product or brand. It has been estimated that Facebook has around 2.2 billion active users Another social networking website is Instagram, most marketers earn huge revenue using these social channels. Instagram has around 1 billion active users.

These social media channels make it easier for marketers to attain a market share and develop a reputation for your product or brand. Utilizing these platform markets can engage with the audience, identify the competitor’s activities, and also find out the customer’s behavior.

This is very important to know which market you are going to target with the content. There are the best three ways to give value to the target audience.

  • Create unique and original content
  • Make content actionable
  • Be a resource

The information marketers provide in the content must be accurate, based on facts and figures, short in size, easy to understand. The customers find the solution in your quality content and also enhance their knowledge experience, monitor leads, and traffic to your content.

Marketers produce content for the customers looking desperately for. You need to consider the loopholes of the competitor strategies and how you fill it with unique marketing tactics.

As an example, the content produced by the Backlinko or Sumo is a pure gem. If you look at their case studies, you will find most of the things are based on pure facts. Here is one of their article How Intercom Generates $50 Million Annual Recurring Revenue.

intercom-marketing

You can write visual content and spread all over the different social channels, Visual content consists of:

  • Images.
  • Screenshots.
  • Memes.
  • Infographics.
  • Video

By creating quality content, companies like DollarShaveClub reached a $1 billion acquisition by making only one video viral on social media channels.

A similar story is of Font Awesome which raised over $1,076,960 on Kickstarter with only a single video. Though Font Awesome has been used by many companies, to reach a milestone over $1 million is through by putting high-quality video content.

Convey a message: Put it in an infographic

Infographics bet on two words ‘Information’ and ‘Graphics.’ It means providing information with the graphic images to easily recognizable the product or brand at once.

Infographics are a very reliable way to share a piece of complex information in a simple and clear image. Marketers utilize this valid method to spread their content on multiple social networking channels. People remember 10% of what they hear, 20% of what they read, and 80% of what they perceive and perform.

There is a case study that gives you the idea of how you can share your content on multiple social platforms and the value of the infographics.

Infographics is a kind of storytelling which capture the attention and enhance the social engagement of the audience to your brand and established a genuine connection with them

It’s is a broad type of visual communication that includes data and images. Marketers try to present extensive information in a graphic format to the audience to convey a message related to the product. 

Customers more preferred to visual content text rather than textual. Infographics have the ability to raise your sales and business reputation in an eye-catching manner.  People engage more with social media channels to know or learn about something and share the information with others.

We have an example that illustrates to you how infographics affect the content positively. Here is a travel agency infographic which demonstrates their customer from top to like a story. It tells from the destination to baggage in useful content the customer can easily classify while planning a trip.

There are seven tips to create infographics for your business.

  • Make one big point
  • Use simple combinations of primary colors
  • Space it out
  • Choose three quality fonts
  • Come up with a solid, eye-catching design
  • Decide on what’s important and what’s not
  • Make it addictive

Boost your reach – Using Hashtags

Hashtags is a word or expression that interprets the message related to a specific topic by using the ( # ) hash sign on different social channels. Nowadays hashtags are a vital element to boost the reach or target the audience all around the world utilizing multiple social channels. It helps people to find informative data and enhance their experience.

Marketers use hashtags to represent their brand reputation, convey a message related to the product, and established a warm connection with the clients.

“Hashtags are supposed to be short and concise. Every time you’re writing to them, pay attention to this rule. If they’re too general, you’re likely to be using the wrong words. Effective marketing is always targeted for marketing.” – J.D., Digital Marketing Specialist at Rush My Essay.’

The one thing which is notable for every businessperson that hashtags should be relevant to the product which shows the attribution of the products, simple and easy to interpret by the audience. 

Here are some suggestions which help you while adding Hashtags on pretty popular social networking sites.

Instagram: To increase social engagement towards your content or post marketers require to adhering less than 11 hashtags.

Facebook:  One of the best sites to boost your marketing reach there you need to add 2 hashtags. One should be a branded hashtag, relevant to your product or brand and another must be worth pursuing.

Twitter: If marketers crave to get 2* social engagement towards their product then they need to hold minimum hashtag on Twitter. Twitter has a set of rules and regulations. They restricted the entrepreneur to use minimum hashtags like one or two for each post.

According to Brandon Stanley Hashtag Marketing can boost Social Media Effectiveness Up to 40% ‘

There are plenty of tools that help marketers hashtags on different social channels. I’d suggest you Hashtagify to use the right tool for monitoring the hashtags and engage with the customers.

It gives you the ability to search any hashtag, explore famous trends, and choose the best hashtag for the brand campaign. You can monitor the performance of the hashtags on different social channels and track influencers to produce new ideas.

You can also automate your report to view the market results and share with the people to prove yourself how well you are performing than rivals.

Use marketing tools

These social online marketing tools make it convenient for the merchant to run the campaigns on various social channels and track the valuable insight and the performance of the campaign.

In the digital world, marketers can easily examine the target customer’s taste and preference through the social network. In 2019, social media users are expected to reach about 2.5 billion people all around the world every day.

Marketers should stay active on social channels because people retain more with these channels to keep in touch with others and want to know what’s going on around the world. The user follows or interacts with their favorite brand on any social channel because they perceive the content and information campaigns more valuable.

Let me explain to you some fantastic social marketing tools to improve your marketing campaigns.

ContentStudio – Social media marketing tool

I hope you have heard about it. ContentStudio is one of the most powerful social media marketing tools for social media marketers, individuals, businesses, and digital agencies. It helps them boost their marketing activities by curating content, automating their social campaigns, and managing their brands.

It comes up with tremendous features that help marketers in various ways. Using AI technology, ContentStudio brings the most popular content from all over the world and facilitates you to use its smart features and gain more social engagement towards your marketing campaigns on a complete auto-pilot.

Replug

Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web which you can later share on your social network channels to increase your brand awareness and traffic. 

With Replug, you can create branded shortened links with your custom domains. You can add a call to action to every link which you shared on various domains and identify the traffic which is generated from domains where you share that link.

Through CTA’s, you can engage your audience towards your site when they are about to leave or capture leads by showing an optimized opt-in form. Now it is effortless for you to create brands and campaigns in a more optimized way.

replug

KEYHOLE

KEYHOLE gives the ability to understand how your audience feels about your brand or product and rivals product. It helps you to understand the conversation and the sentiment around it. It gives you the chance to don’t miss significant conversion rates.

You can easily understand themes, trends, and audiences to better cater to your target market’s requirements. Capture every significant moment of your event and access real-time engagement data to amplify your event reach as it runs.

Save your team hours every week by using Keyhole to aggregate metrics, monitor and analyze your campaigns, and build reports. Find and connect with the most relevant and engaging influencers in your industry.

Portray your appearance as a brand

Brand image is the general impression of the product or service.  You have listened more often ‘The first impression is the last impression’. The way you portray your product will create an impression of your business in the sights of the target audience.

According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea.  Brand building is the deliberate and skillful application of effort to create the desired perception in someone else’s mind.”

Brand images are one of the prominent elements which differentiate your brand identification to others brand.

The brand image represents the mission, vision, unique attribution of the product, and brand voice to the target audience.

In the digital marketing world, multiple brand designs help marketers while building a strong brand foundation.

  • Typography
  • Color Palette
  • Form/Shape
  • Logo

If the audience feels estimable after inspecting the brand image, then they will automatically turn into your loyal customers and spread the reputation of the brand with others on several social network channels.

The important thing which marketers always keep in mind that the character they used to explain the brand personality in the brand image has a positive perception in front of the audience or people inspired with the entity then there are the chances that the customers can easily interpret the brand message in the right way.

Let’s take an example of Coca-cola who has a massive margin all around the world with a revenue of over $44.29 billion. It is not just a firm but an economy.

Coca Cola is a brand known for happiness, pleasure, and a great experience. It is the ‘original cola’ and has a ‘unique taste’.

Coca-Cola Company has registered as one of the largest marketable brands with 94% of the state acquiring the red and white Coca-Cola brand Logo.

Coca cola’s presence in more than 200 countries and serves 1.9 billion people regularly. In fact, out of the 55 billion servings of all kinds of beverages drunk each day.

You can survey the marketing history of Coca-cola, the strategies they were used at an early age, and how they got the idea of the bottle, and much more.

Stay Proactive

Proactive is action-oriented behavior, being proactive the marketers instead of waiting for the problem, change, need or things happen in the future they try to seek alternatives solutions or opportunities and give their best to handle it effectively.

The marketers should continually look forward to marketing tactics and actively engaged with the audience using numerous social media channels to make things proceed.

For attaining a market share, the marketer needs to study the trends. It’s is the best way to running in a marketplace instantly. So marketers must spend quality time on different social sources to understand technology advancement.

Spending time on social channels like Facebook, Twitter, Instagram, Youtube, and etc also gives you the strength to understand the audience so you can develop a persona according to the identified target audience.

A proactive enterprise sets the budget first because all digital tactics need an investment consist of the team, executing, implementing, advertising and etc.

Marketers just need to focus on qualitative and quantity distribution. Both are a major aspect of marketing products or services. You can find the analytics against the campaign which you spread on multiple social media channels.

It’s difficult to find the social marketing tool where you can curate niche relevant content, tracking the performance of the campaign, and find the analytical of social sites under a single station.

Tackle customers complaints

Every business deal with the complaints of the customer. It is a challenge for the entrepreneur to handle it with patience and professional manner. By ignoring complaints, they quietly leave and get the product from the competitors.

To maximize the ROI, you have to listen to your customers carefully and assure them that you will work on it. Markets need to ask the question to the customers that what they expected about the solution to their problem.

As a successful organizer, you need to put yourself in the customer’s shoes and view the obstacles of the customer from their perspective rather than your own.

Salesperson seeks to employ ‘You statement’, whenever you’re talking to the client it feels them valuable and respectable. If the issues arise then apologize to the customer rather than blaming other staff or departments. Try to avoid giving excuses to the audience in advance.

There are five strategies to handle customers’ complaints constructively.

  • Stay calm
  • Listen well
  • Acknowledge the problem
  • Get the facts
  • Offer a solution

Analytics tools for measuring performances

Analytics is a more refined way to accumulate data related to different marketing trends. It also gives you the direction where marketers need to make improvements to achieve their goals more effectively and grow share in the business.

With the extensive use of social media channels, marketing strategies dramatically evolved to satisfy their customers. Businessmen need a tool to enhance campaign performances and marketing efforts all around the world on multiple social networking channels.

Google Analytics

Google Analytics is a platform that helps the entrepreneur to get a profound understanding of your customers. It gives them the ability to understand site and app users to entirely evaluate the performance of your marketing, products, and more.

Marketers can operate with Google’s advertising and locate valuable insight to reach the target audience. Process and share your data instantly with an easy-to-use interface and shareable reports

According to Mariam Naficy, Founder & CEO, Minted

‘Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business’.

 

Conclusion

The factors mentioned above are simple and obvious to understand the impact of the social networking channel to advertise your product or band all over the world.

We have discussed briefly how you address your customers and provide them with a quality product and content to give the idea of your business.

With ContentStudio, Replug, and other marketing platforms to track the performance of the campaign and brands in your marketing strategy.

 

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Evolve Content Strategy - Replug

How to Evolve your Content Strategy Over Time

“We always overestimate the change that will occur in the next two years and underestimate the changes that will occur in the next ten.” — Bill Gates

These words are taken from Microsoft founder’s book “The Road Ahead,” published in 1996. In his book, he talks about the prevalence of the internet and its impact on the world of computing. We can see the immediate change in the world, such as the popularity of TV, radio, smartphones among the public.

A traditional way of advertisement through which you can grasp the attention of the limited audience is by doing cold calls and investing a large amount of money in them.

With the advancement of technology, the way we communicate with the audience, consume a piece of relevant information, and our marketing tactics; have also evolved. Now, people are more inclined towards the internet of things. They find more ways of utilizing the internet to smartly automate their tasks.

Internet of Things - Replug

In the Digital Marketing world, marketers are well-prepared to persuade the audience towards their product or brand and create an inclination that automatically attracts their target audience.

Social media is the most powerful way of acquiring customers and building a firm strategy to hold a concrete position for your product in the market.

Through the Internet, you can easily target a wider audience and address them without leaving your seat.

Here, we have some guidelines which could help you evolve your marketing strategy with time.

Educate your Audience

Billions of people engage with several social media channels to get aware of the latest fashions, find the trending content on different websites, and share it on their social media channels.

They acknowledge the content that has factual grounds which also holds value for them. To produce content that is actually useful for your audience, observe the level of information they require.

You can share the product-related information to give a direction to your audience to choose the right product for themselves. To attract the audience towards your product you need to build up a sense of urgency among your audience. Align your company’s goal with your audience’s needs and make them focus on how to best utilize your product.

Educate your Audience - Replug

Visual marketing has a vibrant impression in the market. Statistics tell us that the human brain forms the first impression in under 50 milliseconds. Visual images are naturally self-explanatory and hold the capability to make a constructive first impression.

Use different images, infographics, and graphical tutorials through which you can effectively educate your audience. This will help your audience absorb your special features and establish a better understanding of your product.

Message Promotion

As we all have an idea about cold and warm audiences. The most essential thing to consider when taking a pace into the market is to strategically target the right kind of audience.

Your content doesn’t matter to the cold audience; but on the other hand, the warm audience takes interest in what you’re providing them. So, in simple words, you have to find the audience and try hard to promote your message among them.

Message Promotion - Replug

Before writing a message, think about the fundamental element that could sell your product. To attract your target audience towards your idea, you need to convey a message that addresses their pain-points.

Your message should be simple, concise, and laser-focused. If your message fails to hit the right strings, people will avoid the messages which are sent to them; until they receive an immediate value.

Social Media advertisement is the best way to enhance your customer engagement, generate more leads and traffic which resultantly would raise your conversion rate.

Ruairi Galavan, a Product Education Manager at Intercom, discloses the most effective messaging strategies to build up customer engagement.

Market Research

Market Research gives a wholesome picture of the market which is very helpful for marketers to identify all the prospects of the marketplace. It could be about the obstacles the customers face, your rival’s product position, or the paths you have to choose to introduce your product to the market.

You can also analyze the audience’s behavior towards your competitor’s product which gives you an idea about the necessary things you have to take care of while entering the market.

Market Research - Replug

After Market research, marketers can interpret their product’s position. They can narrow down the target audience.

To put it briefly, there are two main ways to research the market.

Primary Research: The data is collected firsthand through conducting interviews, questionnaires, phone calls, online surveys.

Secondary Research: You can gather data that is already published on websites by someone. It includes market statistics and reports.

There is a 5 step guide to help you do market research and accomplish an in-depth place for your product. Let me summarize these points for you.

  1. Define Your Buyer Persona
  2. Engage Your Target Audience
  3. Prepare Your Research Questions
  4. List Your Primary Competitors
  5. Summarize Your Findings

Practice Empathy

Empathy is the ability to “Walk a mile in someone else’s shoes”. It’s a characteristic that should be practiced by businesses to retain their loyal customers.

For a better relationship with your customers, you should take care of your customer’s emotions, preferences, and values. You must be concerned with the customer’s priorities and try to create customer-friendly content.

Practice Empathy - Replug

If the customers feel valuable then they will automatically be attracted to your product and become your advocates. It helps you to promote your product through the word of mouth.

The customer taste, preferences change over time. If your product is not demanded by the audience then the purpose of your existence fails.

Brand Voice

An important for marketers to remember while writing content is that they should be able to define their purpose of existence.

Give your brand a unique voice by assigning an identity.

The Logo is an element that is essential and gives an idea related to the product to the customers. If you have not added the logo to content then it is hard for the viewer to relate your content with your brand.

Brand voice enables the companies to keep clarity between the product and the customers whom they are targeting. It also helps customers while interacting and purchasing the product.

Brand Voice - Replug

So, while writing content, it is mandatory to explain the personality of your brand, the purpose of your existence, and illustrate the specification and features of your product.

Nevertheless, you must not exaggerate or overdraw the picture for your audience. That will merely raise their expectations from your product and deceive them.

“Trying to fake your voice is like putting lipstick on a pig.”

Your brand should provide value in real terms rather than fake-furnishing the product to the target audience. That’s an unhealthy practice that results in a bad imprint on your credibility.

Loyalty

The customer’s loyalty depends on the customer’s satisfaction which the marketers fulfill by providing the product.

Customer Loyalty - Replug

When companies bring innovative products into the market over time and engage with customers with new concepts. Then the customers feel valued and more inclined towards the services you provide them.

Once your actual customers become your promoters then they will be able to help you gain loyal customers.

 

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

Branded Short Links - Replug

Benefits of using Branded Short Links

Every link you share on social media is an opportunity to advertise your business. How? Customized short links are a great way to promote your business.

Before we dig deep into how you can effectively use this marketing tactic, first we must get familiarised with some basic concept surrounding branded shortened links

What is URL shortening

URL shortening is a technique in which a Uniform Resource Locator (URL) is made substantially shortened but still directs to the same page. This is accomplished using a redirect which links to the webpage that has a long URL.

Let’s start by looking at some examples, the URL

“http://example.com/assets/category_B/subcategory_C/Foo/”

can be shortened to

“https://example.com/Foo”

Similarly

“https://www.blog.google/products/maps/wheres-waldo-find-him-google-maps/”

can be shortened to

“https://goo.gl/rVBBtP”

Why we need URL shorteners

As the number of domains on the world wide web grew leaps and bounds, URLs became more and more complex. The problem reached a point where it was impossible to remember, type and share URLs due to their complexity.

Link shortening - Replug

This is where URL shorteners come in handy. They shrink the number of characters in the URL to make it easier to share the link online, whether it’s via email, social media, or downloadable PDF.

Difference between simple and branded link shortening

Branded links are URLs which after being shortened bear the name of a person, company or brand. As the name suggests, they are built to induce branding in the shortened link. As a result, these links boost awareness and recognition.

Each day we share posts, recommend videos to our peers and comment on blogs. Each time we do this, unless we use a branded domain to tell others about this content, we miss out on a massive marketing and branding opportunity?

You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course).

But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity?

Why branded links are better than generic short links?

Branded links took the internet by storm and companies got a great marketing hack to exploit. There are a number of factors why branded links are very popular amongst digital marketers.

For starters branded links are very easy memorable and even more so pronounceable. The fact that it utilizes your brand name and can be easily read and remembered by others has a great impact while making a mark on the internet.   

The other great thing about branded shortened links is that they increase brand recognition. Sharing engaging and relevant content with your branded domain associated with it will increase visibility and improve recognition.

A branded link instills trust which in turn increases your CTR. By being willing to share your brand name with your link it offers a guarantee that you are leading them to the destination suggested in your link.

Last but not the least branded links have an inherent reporting mechanism. You can track which piece of content is performing well and gain more insight as to which type of content you need to produce. Along with that, you can evaluate ideal publishing times and performance benchmarks of real estate industry peers.

Protection against Spammers

Generic shortened URLs are susceptible to cyber-attacks. They do not provide the same level of security against hackers as their branded counterparts. Hackers can scam shortened link same way they break short passwords, through brute force.

This means that web pages could become accessible by people you didn’t intend to view them. One line of defence against these attacks is having a custom domain name for your URL. This makes the URL trustworthy and on the plus side most social scheduling tools e.g. ContentStudio, allows you to use your own branded URL by connecting it to one of the custom URL shorteners that support them.

Effect of Link shorteners on SEO

A shortcoming of these type of links is that the destination link is hidden. This gives spammers an opportunity to insert harmful links. As a result, visitors end up on undesired websites.

This causes a lot of problems and relays a  bad name for link shorteners. Also, If you are setting up a chain of 301 redirects, which can happen for very reasonable reasons, you might face a few issues in terms of indexing

This practice causes a problem because it gives a bad reputation to shortened links as people who have already experienced spamming will never trust one again. Social networking websites usually put a ‘NoFollow’ tag in the links. This is done as a safety precaution.

This does not apply to link shorteners as they short-circuit the whole process. Indeed, these type of links will be then followed back by search engines which entails that some value will eventually pass through them. This proves to be a huge bonus for people who use social media as part of their marketing campaigns or who just use them to share content.

According to several ranking specialists, it seems that using URL shorteners doesn’t lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.

Top link shortening tools available

There are a lot of link shortening tools available in the market today. We have shortlisted 10 which present the best value for money.

Bitly

With Bitly you can create a short domain name for custom link shortening and forward on Twitter or Facebook.

Clikim

Clikin allows you to use your branded domain, retarget on click, monetize with custom, responsive, full-page interstitial ads.

Replug

Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web. With Replug you can shorten links, track and optimize them with catchy call-to-actions.

It also provides the ability to add retargeting pixels paired with branded links and powerful analytics.

Rebrandly

Use your own domain name to create branded, memorable, and pronounceable custom short links.

Droplr

It is used to share ads and market them on a custom domain name directly from your Mac storage.No need to write long emails anymore. With Dropler you can show complicated, processes using screencasts and transfer files with a customized short link

Tinycc

Plug-in your own short domain then manage your whole brand from social media to product packaging.

Geniuslink

Genius Link makes localizing, tracking, and managing smart links dead simple so you can earn more without added work.

CloudApp

Share links, images, files and more with this powerful menubar app for your Mac. It is an easy-to-use screen recorder that brings video, webcam, screenshot annotation, and GIF creation securely to the cloud.

Short.cm

Ity allows you to create your own branded short links on your domain. You can easily manage links and view click statistics. If you need short links for different websites, you can manage many domains in your account. It provides an API for developers and Google Chrome extension for a better experience.

T2M

T2M can be used as a URL shortener with  Twitter, Facebook URL Shortener, YouTube URL Shortener. You will get a powerful dashboard which will make your work easier.

How to create branded shorten links with Replug

Using replug is as simple as branded URL shorteners can be. Login to your Replug account or sign up if you do not already have one. 

The first thing you need to do is to create a brand. What is a brand you may ask? A brand is a unique identity for your call-to-actions widget. To put it in more simple words, let’s say you have 5 websites, they are 5 unique identities for you, and these 5 unique identities are considered to be brand in Replug.

You can put in your website logo or your profile picture as a brand to convey your message

Branded Links - Replug

Follow the below steps to create a branded URL.

Step 1

Navigate to Brands page

Remarketing - Replug

Step 2

Click on create a new brand and fill in the necessary information e.g. company product name and upload image.

URL shortener - Replug

Save your information and navigate to “New Link” on the homepage

Step 3

Select your campaign and enter the link to an article where you want to add CTA.

You also have the option to add the tags which can be used for reporting later on. Click on save link

Step 4

Now go ahead and share this optimized Replug link with your audience on social, email, web or any other channel you want.

custom link shortener - Replug

Notice that besides the shortened link generated is an edit button. You can use this option to change the ending part of your URL. This allows you to further customize your URL, and add meaningful phrases to conjoin brand with a message.

One suggestion is to choose these words/ phrases very carefully to be in sync with the message being replayed in the content. This helps users to better relate to both your brand and the content in question.

Conclusion

Branded shortened links are a great way to promote your brand. They can also be converted to eye-catching CTA’s to help improve conversion rates. Similarly, they can be tracked to evaluate the performance of your ads as well as the content you share.

By using branded links in the content we share you can effectively imply remarketing in your content marketing strategy. If you know other health benefits of using branded leaves, please leave a comment.

About the Author

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.