Are you tired of putting in effort in your Instagram stories because they keep on underperforming? Do you know why does it underperform? Because of the number of stories people are posting every given minute on Instagram. In one minute, 695,000 Instagram stories are posted by people across the world.
If you’re looking to boost your Instagram engagement and increase your audience, you’re in the right place. You see, engagement is the lifeblood of a thriving Instagram account. And, engagement is the metric that’s used to measure your success on Instagram. If you want to keep growing your audience on Instagram and get more engagement, you need to learn how to engage with your followers on a personal level. We’ve all seen it. Some accounts are well-liked, engaged, and have a lot of followers. Other accounts are mediocre at best and fall flat on their faces when it comes to engagement. What gives? It’s not just the quality of content that’s important. It’s also the way you engage with your followers. If you want to grow your audience and your Instagram engagement, you need to master the art of engagement on Instagram. It’s not as difficult as you’d think. Let’s take a look at a few tips on how to boost your engagement on Instagram.
Here’s an overview of social media usage in 2022
Everyone knows stories are more personable and a great medium to connect with your audience as opposed to post feed that is more curated and more often than not staged. It is through stories that your audience relates to you.
Here’s how to utilize the potential of Instagram story hacks to improve your engagement:
Repost feed posts on Instagram stories
Every time you put up a new post on your feed, share it on your stories as well. Why? Because the reach of your story and feed vary.
While the post feed visibility is largely controlled by the Instagram algorithm, your story is more likely to be visible to your followers. So, sharing your feed post on your stories is a good idea.
An interesting tip to put feed posts up on Instagram stories is to hide what the post is about. Do it in a way that inspires curiosity and begs the viewer to tap on the story.
For instance, you can give a hint on what the post is about. Or show just enough to pique the viewer’s interest.
Here’s one example where the influencer and photographer Hana Le Van arouses the viewers’ curiosity through emojis that builds anticipation towards the caption. Or how influencer Anoushey Ashraf hides her picture by putting a sticker on it.
Another interesting hack is to change the background of the story where you reshare the feed post. You can use a solid color or put up an image.
To do that, add a post to your story and tap on the Draw tool. Select color and hold your screen for 2-3 seconds to see the background color change automatically.
However, if you want to replace the background with an image, add a post to your story and tap on the sticker option. Once there, select Add from camera roll to pick an image from your gallery and create an interesting storyboard.
A quick tip: You can access colors other than those given in the Instagram draw feature. You can access them by tapping on any color for 1-2 seconds and you’ll see a rainbow of colors to choose from.
Don’t underestimate the power of polls
Everyone has an opinion. And everyone wants to share their opinions too. What better way than putting up a poll to engage people then?
It could be as simple as asking your audience for their opinion on a social issue or a fashion choice, the sky’s the limit.
- What do you like more? X/Y
- Do you think this is right? Yes/No
- Should we launch this next? Yes/No
These are just some examples of polls you can put up.
Since polls are interactive, they automatically increase engagement. They can also be used to build hype for a launch or some content that you’ve planned for later.
For instance, if you have created a recipe video for the gram, you can put up a picture of the final concoction and ask your followers if they want the recipe or not.
Or if you are a product-based business, you can, like Victoria’s Secret, ask people which product they’d like better. Even if the viewers don’t want to buy these products, voting between the two is fun.
Or like Mango, you can ask the viewer’s opinion on interior design.
Any social media analytics tool will tell you that polls increase your engagement and build anticipation for your story as well.
Add some green screen tech fun
Let’s be honest. Watching people in Turks & Caicos while you have limited travel options because of the pandemic is all the excursion you’re going to get this summer.
BUT you can still take your audience there, by using some super cool green screen tech. And you don’t even have to buy any equipment for this. All you have to do is open your stories, swipe through to the end of the filters where you will finally end on Search Filters. Tap on that and write “green screen” in the search bar. You’ll get quite a few green screen filters to choose from.
Download whichever you like and you’re reading to hit the beach and take your audience there too. Teach your audience how you did that, and ask them to tag you when they put such a picture up. And there you have a potentially successful campaign on your hand. You can thank us later!
Multi-image stories in one go
You can now add multiple images in one go on Instagram stories. But how exactly does that help with the engagement of your audience?
Well, this feature can come in very handy if you’re trying to tell a story, which is one of the main reasons why people use Instagram stories. If you upload one story at a time and you have active users, they will lose interest because they will have an incoherent experience.
However, if you publish the entire story in one go, you will be able to maintain your viewership.
Add music to your stories
Some people still ask Google ask questions like “How to add music to Instagram stories?” Instagram is developing new features at a fast pace and adding music to stories is one such feature. Let’s all agree that music has an instant impact on the listener.
So, when you’re putting up a new story or a post, put up a popular song that people are likely to recognize. This way, a lot of people will keep on watching your stories just for the song, increasing your account engagement.
For example, if you have put together a transformation video, you can start with a slow song and then move to an upbeat one once the transformation has been done. It will definitely have an impact on the audience.
You can even add a twist by turning the transformation into something funny and then playing the song “Oh no” by Capone.
To add music, open the stickers options and click on music. It will take you to a library of songs that you can choose from.
If you don’t find a song that you want to add, you can pre-edit the stories on an external app and put those up without using Instagram’s music.
You want your stories to be entertaining and music is an excellent way to achieve that. Just like Eva Chen shares a picture of her son with Baby Shark playing in the background.
Ask a question
It doesn’t matter what niche your business falls in. There are always questions that your audience can ask you or you can ask your followers.
For instance, if you are a skincare brand, you can ask people what they think about your products. Or you can be more specific and ask which product they like best. You can even ask how they use a specific product.
On the other hand, you can intimate your audience to ask you skincare-related questions that you as an expert can answer later.
To ask a question, click on add story and go to Instagram elements. You’ll find questions there.
Post multiple answers together
Posting multiple answers together keeps your audience from getting bored of tapping on to the next story.
There are two ways you can do this.
The first way is to share a response to your story and take a screenshot of it. Exit the stories and open the screenshot. Then share another response on the stories over the screenshot.
Keep on doing it until you have enough responses to the story and then share it.
The second way is to record your screen as you scroll down the answers. But this is only a good idea if you didn’t ask a sensitive question and your audience doesn’t mind you showing their names with their answers.
Add automatic captions
When you are talking in a story, it is good to add automatic captions. So, your audience won’t misunderstand you. It will also keep them more engaged if they have read along with watching your stories. This especially works if you have a long story planned.
You will find the option of adding automatic captions in Instagram stickers.
Schedule your stories
The reason you want to schedule your stories is that you will never miss a day to put something up. And everyone knows that consistency is key. So, you need to regularly put something up to maintain the engagement levels.
Besides, this will give you a chance to prepare your content in advance and plan everything accordingly. Because you may not always be available to put a post up.
Moreover, if you know what time of the day the engagement rate is maximum on your account, you can schedule your stories accordingly to get the most views.
But how do you schedule stories, considering Instagram doesn’t exactly have a scheduling tool?
ContentStudio is an excellent Instagram management tool that takes care of everything, from the post’s composition to its performance.
Add a link to your story
Engage your audience by sending them to a webpage. For instance, if you’re selling something, link your story to the page. Or if you’re an influencer and putting up a sponsored post, you can add the link.
Keep in mind that you can only use the linking option if you have a public account with a following of more than 10,000.
Once you’ve added a story, you will find the option to add a link on the top. Click on that and the rest should be self-explanatory.
Here’s how Nordstorm, Food52 and Victoria’s Secret use story links to their advantage.
In case you don’t have 10,000 followers just yet, don’t worry. You can add your Instagram bio link in the meantime. It is preferable if you put up branded short links using a tool like Replug because you can track the link clicks through its built-in UTM builder.
Do story hops
A story hop is an excellent way to keep your audience engaged. It can also be used to bring in more followers. So, what is a story hop really?
It is when you collaborate with multiple, similar Instagram accounts and decide on an activity to do together. For example, a group of four influencers decides to cook their version of pasta. So, one will put up a story about the pasta, sharing her recipe and tag the others.
You can also share their stories on your feed or story. So, just like your followers are likely to hop on to the stories of influencers you referred to, followers from other accounts will reach your stories as well.
This will increase your engagement manifold.
Summarize what you’re saying
This is another tactic to help people skim through your stories quickly. If you summarize whatever you’re saying in each post, people are more likely to go through your entire storyline. Because this takes people less time to go through your stories.
Make sure you only talk about the crux of what you’re saying in the story in around 15-20 words/story so the viewers can easily read it within 15 seconds. If they have to tap on a story to hold, it will interfere with the experience. And you don’t want that.
Use the highlights feature
The highlights feature can be used in multiple ways to keep your audience engaged. For starters, it keeps your stories alive for longer than 24 hours. So, for instance, if you’ve shared a recipe on your Instagram story, you can add it to highlights.
This way, whenever you mention that recipe again, you can link your audience to your highlights. It keeps the engagement alive on your stories for much longer than 24 hours.
Not only will you be able to engage your audience with old stories, but it is also an excellent way to repurpose them.
If you are a fashion retail shop, you can showcase your products on your highlights too. Since you have the option of putting up multiple highlights, you can dedicate one to your latest products, another to reviews and then another to how people are styling your products.
You can easily turn an existing story into a highlight. To do that, open the story. On the bottom, you’ll see the option of ‘highlight,’ Click on that.
Now if you have already been using highlights, it will show you the existing highlights and you can pick any one of them to add your story too. And if you want to add a new one, then scroll towards the end of the highlights and click ‘New’
However, if this is your first time using highlights, then the only option you get is to create a new one. Give the highlight a name and click ‘Add’. And voila, you’re done!
You can also add older stories to highlights by going into your archive and following the same steps mentioned above.
Host a contest or giveaway
This is one of the easiest ways to boost engagement. You can host a giveaway in collaboration with someone or on your own. You could be giving away a product or a service voucher. Just make sure that whatever you pick is something your audience will want.
There are different types of contests. Some ask you to just tag a few of your friends, others require you to ensure your tagged friends follow the account as well. Then some giveaways ask you to answer a question and the best answer wins.
Some giveaways or contests also involve participants sharing your post or story within theirs. This gives an instant boost to your account and deeper penetration into similar audiences.
All these tactics help increase engagement. Contests and giveaways are especially useful engagement tools because the participants’ stakes are involved. They may win something they really want for free so they are more eager to engage.
Build on to your story
Well, who doesn’t like suspense and drama? Not us. So, we suggest building on to your stories, especially if it is some sort of a reveal.
How do you do that?
Well, click on ‘add story’ and put whatever you want out. Before you publish it, save it. Then, use the saved image to create the next story and add more to it. Again, save it before publishing it. And so on.
A story progression brings drama and excitement into your stories. It fills the viewer with anticipation, beckoning them to watch it till the end, hence boosting engagement.
Hide mentions & hashtags
Mentions and hashtags increase the visibility of your stories. However, if you add too many of them, it can get crowded and look less aesthetically pleasing. But there are ways around it.
One way to go about it is to add all the hashtags and mentions on the story and then hit the stickers option. Choose to ‘add a photo from camera’ and layer the image that you want to put up on the base.
This way, your story will get the extra visibility that hashtags and mentions bring without compromising on the image.
Another way to go about it is to open the text box and add as many hashtags and mentions as you want. Then from the color tool, select the dropper and pick a color from the image to turn the text into. This will camouflage the text into the background.
If you’re going with the second option, the only tricky part is that you need to have enough solid color in your story to hide all the hashtags. Otherwise, some will hide and some will show. And you don’t want that inconsistency.
If you don’t know which hashtags to add, the composer feature in ContentStudio is a lifesaver. You can either create a pool of hashtags from which you can pick and choose every time you put something up or create a pre-set to go with every post.
Do an Instagram live session
The first and foremost reason why you MUST do an Instagram live is that you get the first spot in stories. This gives a lot more visibility than any story or post can give you.
In fact, Instagram Live is slowly becoming a staple for most hybrid events. By going live you’re certain to get the attention of viewers while increasing engagement.
Secondly, the moment you go live, Instagram pushes it by sending notifications to all your followers. Instagram’s algorithm is also a little biased in favor of live stories. The statistics also scream of the success of live sessions with more than 80% preferring to watch Instagram live over a feed post.
Last but not least, Instagram live helps your followers connect with you on a deeper level. You become a reality for them.
Considering the above, Instagram Live has really picked up the pace.
There are multiple ways you can go about Instagram Live. If, for instance, you are a skincare brand, you can invite a skincare expert where the audience can ask questions.
The trick is to call someone relevant to your niche.
Put up templates
Another way to engage your audience is to create and fill a template. Then share the same template unfilled and ask your followers to take a screenshot and fill the template. They will share it on their Instagram stories and increase your account’s visibility.
The template will of course be branded so your name will already be there, giving you visibility in new circles.
There can be multiple types of templates. It could be something asking masses to fill in the blanks, a bingo fest, and even an aesthetic wallpaper.
You will find multiple templates on Canva, ready-made. You can easily edit them too.
Promote your stories
Just like feed posts, you can promote your stories to reach a bigger audience too.
Since stories are more interactive and relatable, their promotion success rate is greater in getting more followers and engagement than feed posts.
However, you are showing your story to people who are not following you. And you don’t want them to get annoyed. So, one way to avoid left swipes is to choose the appropriate audience. Preferably, go with an audience similar to your existing one or people who have previously visited or interacted with your page or your website.
Since Instagram is a Facebook entity, you can use data from Facebook to drive your Instagram promotions.
You also want to make sure that your ad is spot on. The first 3 seconds may make or break it for you. So, make sure you get the viewers hooked right away.
Lastly, use Instagram story analytics
An Instagram story disappears after 24 hours. But that doesn’t mean you can’t gauge its success. Just like feed posts, the stories can give insights too.
Instagram’s story analytics are quite comprehensive. They can give you an insight into the type of stories that did well and those that didn’t. This will help you create a more impactful content calendar. You can also use ContentStudio social media analytics that gives you an even more in-depth review of your content strategy.
You can access Instagram story analytics from Insights. Tap on Instagram’s menu (the three bars up top) and you’ll find Insights there. Once you’ve entered Insights, tap on Content and you’ll be able to access different metrics used to measure engagement, like reach, impressions, follows, link clicks, and more.
You can also check the analytics of a specific story by opening it, swiping up, and tapping on the bars.
Here, you can analyze what type of stories are working best for you and concentrate on similar content to boost engagement.
Give your Instagram story content a boost with these hacks and see your engagement soar.
How to add music to the Instagram story?
Follow these steps to add Instagram music to your story:
- Open an Instagram.
- At the top-left of your screen, click the Story icon (which looks like your profile picture).
- Access your Camera Roll by swiping up and uploading your story, or shoot it with the Story camera.
- Press the sticker button by swiping up at the top of the screen.
- Click on the music option.
- Enter the song you want to use into the search bar, or browse by mood, or what’s popular right now.
- Click on the song you like to add a song to your story.
- Then, in the top-right corner of the page, click Done.
- Move your sticker to the desired location on your Stories.
- At the bottom-left of the screen, click the “Your Story” button.
Does Instagram notify when you screenshot a story?
Instagram does not send screenshot notifications for stories, posts, reels, permanent DMs, or any other content on the app. Instagram will only notify you if someone takes a screenshot of a disappearing photo or video sent in a private DM thread.
How to add a link to Instagram story?
Use the Link sticker to include a link in your Instagram story. Tap on the sticker to be redirected.
To put on a Link sticker, do the following:
- Capture or upload content to include in your Insta story.
- Select the sticker tool from the upper navigation bar.
- Hit the “Link” sticker to insert your desired link, then tap “Done.”
- Tap to check color variations after placing the sticker on your narrative, just like the other stickers.