What Is A Vanity URL & How To Track It?

by Hassaan Khan
What is a vanity url

What is the point of a vanity URL?
Vanity URL is a truncated and branded version of a URL that is easy to share, remember and present in any form of marketing.

A vanity URL is more of a web tactic that web developers, social media marketers, and e-commerce experts use for engagement. The reason for using vanity short links is to avoid using long and clunky URLs on their websites, social media, and email newsletters.

The process of generating a vanity URL is one of the best practices in online marketing to make things look a bit more professional and well-organized. Let’s admit that no one would like to process the clunky URLs.

This shortened form of URL is often used in website optimization, social media marketing, and affiliate marketing.

So this was a brief intro to what is a vanity URL. Furthermore, you will get know about the benefits of vanity URLs and how to create one using a custom URL shortener.

Why should you create vanity URLs?

Here are four reasons why you should generate the vanity URLs:

  • To shorten the long URLs

Does anyone want long and spammy URLs?

The answer is obviously no.

You might not want to share a clunky URL on social media that nobody wants to click. Therefore, the first and foremost reason for opting for vanity URLs is that it allows you to use short URLs that look nice and professional.

shorten the long URL

  •  To cloak affiliate product links 

In affiliate marketing, link cloaking is a practice of creating short URLs of affiliate products. Several WordPress plugins allow you to create custom short URLs for your affiliate links. Whereas, a much better option is to use a link management tool with advanced features and benefits. Such as not only allowing you to cloak your affiliate links but also providing you with analytics along with it.

Related: Amazon Link Shortener: 10 Reasons For Amazon Sellers To Try

To track the number of clicks on links

One of the key reasons for using such a plugin is its ability to analyze clickability. When you create vanity URLs through a link shortener you get a chance to track the clicks. Suppose, you shorten a blog post URL with a Url shortener, Replug, and share it on social media. You could always go back to your Replug analytics and see how many clicks it has gotten.

So link tracking of vanity URLs is a huge plus.

  • They are easier to share and remember

We have discussed the technical side of the vanity URLs, but let’s not forget how easier those tiny URLs are to use and remember. Social media is a busy space, and if your material doesn’t instantly attract and build a connection with the audience, they’d scroll through and move to the next thing. As a result, it becomes even harder for a blog post or product page to stand out on social media. So think about it and do the right thing. Use a custom link shortener, especially for sharing your content on social media.

How to track vanity URLs?

Here’s the 4-step process of tracking the vanity URLs:

  1. Define your purpose of tracking
  2. Choose the appropriate tool for tracking
  3. Generate the vanity URLs
  4. Go through the analytics
  • Define your purpose of tracking

It starts begins with defining the purpose of tracking the vanity links. There has to be a plan behind this. Otherwise, it’d be a vague decision without a set goal in mind. Defining the purpose means you must know what you want to achieve with your vanity tracking URL.

Suppose, if you’re an affiliate marketer and you want to see how many sales are coming from your blog as compared to social media channels. You could create two separate vanity URLs for your affiliate link — one for each platform.

What it means is that you could use the plugins like Pretty links and Easy Affiliate Links for creating two separate links for blog and website. Then, stick to sharing their respective links on the platforms. As a result, you could track the conversion and see which platform does better from the conversion standpoint.

Related: Affiliate Marketing Guideline for Beginners & A Step-by-Step Guide

  • Choose the appropriate tool for tracking

Once you have a clear purpose of tracking in mind, then you could opt for the right tool for vanity URL tracking.

Link management and tracking tools provide click reporting, which could massively help the online marketers in understanding the clickability ratio on the links.

If you’re focused on the social media channels and want to track your vanity URLs, then Replug could be a great choice for URL shortening and URL tracking.


This SAAS tool comes with several other features that include bio links and branded links. You can create an all-in-one bio link for all of your social media profiles.

Plus, Replug’s branded links are multi-dimensional; you can do retargeting and lead generation with branded url shortener.

Related: Instagram Bio Links

  • Generate the vanity URLs

The next up is creating the vanity URLs with the tool of your choice. There is nothing much to discuss because once you have established a policy for the vanity URLs and chosen the right tool to shorten the URL and work with, all you need is to get going.

creating vanity URLs

If you have made it to this point, then you would already know by now that it’s necessary to determine what type of short url generator you need for marketing campaigns.

Furthermore, as far as the links are concerned, the shorter the link, the higher the chance to get clicks.

Go on with your vanity URLs creation process and move ahead to the next step.

  • Go through the analytics

It all comes down to this part of the process. Since we’re talking about the tracking of vanity URLs, which is an essential part of the process. Understanding the vanity URLs metrics such as CTR, total clicks, and conversion rate does help the process because it makes an impact on your online marketing.

vanity URL analytics

If you’re using a tool like Replug for URL shortening, then go to your vanity URL tool and open the analytics once in a while. Look through the numbers to find out what contents or pieces are doing better than the rest of the content.

Similarly, don’t shy away from going through the statistics section of your vanity URLs WordPress plugin to analyze the numbers. You can check out the affiliate products or landing pages that are getting more clicks.

Vanity URL examples

There are many brands, as well as influencers, that have recognized the value of vanity URLs. Here are a few vanity URL examples of how brands are making use of them:

Vanity URL on Facebook

Vanity URL examples

Vanity URL for LinkedIn

Vanity Url on Linkedin

How would you use the vanity URLs?

URL Shorteners are sales prospecting tools that come in handy for creating vanity URLs. It’s a great tool for marketing as a whole.

Our recommendation is to try out for free and realize the magic of URL shortening yourself, from creating URL shortener campaigns to adding CTAs and much more.

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.