30+ great SaaS tools in the market today

SAAS solutions are no longer just a trend; they are a necessity. With top-notch flexibility and power, businesses operate more efficiently than ever before.

These tools are revolutionizing the way we work, from managing social media to handling complex projects. But with so many options available, how do you choose the best ones for your needs? 

Don’t worry, fellas! We’ve done the hard work for you. Running a business means we’re always looking for the best tools to help us stay efficient. We’ve tested many tools, considering reviews, costs, and user interfaces, and put together the top 30 essential SaaS tools for any modern business.

Our top 3 Saas picks of 2024

Tools	Why choose them?
Replug	Supercharge your links with this powerful link management toolbox.
ContentStudio	Crush it on social media with this handy scheduler, content curator and automation tool.
Usermaven	Get an in-depth scoop on your audience with privacy friendly Usermaven product insights and web analytics.

What are SaaS tools?

SaaS tools are cloud-based web and mobile applications that provide businesses with essential software solutions. 

Unlike traditional software that requires installation and maintenance, SaaS tools are accessible via the Internet, making them easy to deploy and scale according to business needs.

Best tools for business in 2024

Following are some of the best SaaS tools for increasing sales.

Tool	Major functionality
Replug	Complete link management capabilities
RocketLink	Retargeting pixel integration
ContentStudio	Social media automation
FreePik	Image library
Tailwind	Optimized scheduling
Usermaven	Product and website analytics
Google Analytics	Comprehensive data tracking
HubSpot	All-in-one growth platform
Salesforce	Highly customizable CRM
Zendesk	Robust ticketing system
Constant Contact	Customizable templates
Mailchimp	Robust automation tools
Campaigner	Advanced automation features
Canva	Extensive template library
Adobe Creative Cloud	Industry-standard tools
Figma	Real-time collaboration
WordPress	Highly customizable
Joomla	Versatile CMS
Drupal	Strong security features
Ahrefs	Extensive backlink analysis
Semrush	Comprehensive SEO features
Asana	Customizable workflows
Basecamp	All-in-one solution
Slack	Real-time messaging
MirrorFly	Secure communication
Shopify	Extensive app ecosystem
Wix	Drag-and-drop builder
Zoom	High-quality video and audio
Google Meet	Easy integration with Google Workspace
QuickBooks	Comprehensive accounting features
Xero	Cloud-based, easy to use

You may also like: 13 Best white label marketing tools for agencies in 2024

Link management tools

1. Replug

Replug is a fantastic link management tool that makes it easy for brands and digital marketers to handle their important links. 

Whether you’re sharing on email, social media, at the end of blog articles, through affiliate campaigns, or on landing pages, Replug has you covered. 

It’s affordable, super easy to use, and even offers a free trial. Plus, it comes with a ton of great features that make managing your links a breeze.

Key features:

• Retargeting capabilities: Re-engage visitors by targeting them with tailored ads based on their behavior.
• Create white-label dashboards: Design customizable dashboards under your brand for client presentations.
• Detailed link analytics: Track every click and engagement detail with comprehensive link analytics.
• Custom branded URLs: Enhance your brand visibility with personalized, branded short links.
• Bio-links: Centralize your social media presence with a single link that directs users to your branded landing page.
• Deep links: Direct users to specific content within apps or websites, bypassing the signup process.
• A/B testing: Optimize performance by testing different versions of your links to see what works best.
• Link rotators: Distribute traffic evenly among multiple destinations with automated link rotation.
• QR codes: Bridge the physical and digital worlds with scannable codes that direct users to your online content.
• SMS links: Easily share and track links through text messages for improved engagement and accessibility.
• Custom CTAs: Drive conversions with personalized call-to-action buttons that fit your campaign needs.

Pricing	Pros	Cons
Free trial (up to 14 days)  Basic – $19/mo Professional – $49/mo Agency – $79	User friendly Offers a vast set of features Affordable	No freemium plan available

2. RocketLink

RocketLink is designed for marketers to shorten URLs and add retargeting pixels, helping in lead generation and improving ad efficiency.

Pricing	Pros	Cons
Liftoff – $19 / month Space – $ 29 / month Galaxy – $69 / month	Retargeting pixel integration Custom domain support	Higher price point Limited support options

Social media management tools 

3. ContentStudio

ContentStudio ranks as the premier social media management tool due to its ability to connect with 25 social media platforms and 10 blogging platforms, offering a comprehensive suite of features. Its versatile capabilities, including content discovery, scheduling, detailed analytics, automation, and an AI-powered content generator, make it an excellent choice for complete social media management.

Key features: 

• Content discovery: Helps find trending topics and popular content relevant to your audience.
• Social media automation: Schedules and automatically posts content across multiple social media platforms.
• Social media content composer: Allows you to create and format engaging social media posts.
• Content calendar: Organizes and plan your content publishing schedule to ensure consistent posting.
• Content marketing: Develops and executes strategies to create, distribute, and promote content to attract and engage your target audience.
• Content research & insights: Provides data and analysis on content performance and audience preferences.
• Influencer search: Identifies and connects with influencers who align with your brand and target audience.
• AI-caption generator: Generates creative and relevant captions for social media posts using artificial intelligence.

Pricing	Pros	Cons
Starter – $25/mo Pro – $49/mo Agency plans $99/mo	Content discovery and curation Automated publishing Comprehensive analytics	Limited integrations

4. Tailwind

Tailwind is a social media scheduling tool focused on Pinterest and Instagram, offering features like post scheduling, analytics, and hashtag suggestions.

Pricing	Pros	Cons
Pro – $24.99 /mo Advanced -$49.99 /mo Max – $99.99 /mo	Optimized scheduling Hashtag recommendations Detailed analytics	Limited to Pinterest and Instagram Some features require additional payment

Digital analytics tools 

5. Usermaven

Usermaven is a top-tier, privacy-friendly product and web analytics tool designed for marketers and enterprises of all sizes. It provides comprehensive insights, robust data privacy, and seamless integration with multiple platforms, empowering you to make data-driven decisions with confidence and precision.

Key features:

• Automated event tracking: Simplify your workflow with automated tracking of user activities within your app.
• Multi-touch attribution: Identify the most effective marketing channels driving conversions with precision.
• Cross-domain tracking: Monitor user journeys seamlessly across multiple websites within your domain.
• Conversion funnel visualization: Discover where users disengage in your sales process with intuitive funnel visualizations.
• Custom event tracking: Capture specific user interactions tailored to your business objectives.
• Feature adoption reports: Gain clear insights into the utilization of new features by your users.
• Segmentation: Analyze and interpret data for distinct, targeted user groups.

Pricing	Pros	Cons
Pro – $14/mo Premium-  $24/mo Customize as per the number of events	User-friendly interface Real-time analytics Customizable dashboards	Limited integrations for now

6. Google Analytics

As a powerful digital analytics tool, Google Analytics dissects website traffic, uncovering visitor demographics, behavior patterns, and content engagement. By gleaning these insights, you can refine your website to attract your target audience and maximize your online impact.

Pricing	Pros	Cons
Google Analytics 360 starts at US$ 50,000 per year.	Comprehensive data tracking Integration with Google services Free for most features	The steep learning curve Limited customer support

Customer relationship management tools

7. HubSpot

HubSpot is an all-in-one growth platform for businesses. It unifies marketing, sales, and customer service tools with a focus on inbound strategies. This means attracting website visitors, converting them into leads, and nurturing them into loyal customers – all within a single platform.

Pricing	Pros	Cons
Different pricing for each solution. (Visit Website)	Multiple features under one platform	Expensive advanced plans can be overwhelming for small businesses

8. Salesforce

Salesforce is a powerful cloud-based CRM (Customer Relationship Management) platform. It allows businesses to manage leads, contacts, opportunities, and customer relationships all in one place.

Pricing	Pros	Cons
Different pricing for each product. (Visit Website)	Highly customizable Extensive integrations Scalable for businesses of all sizes	High cost Steep learning

9. Zendesk

Zendesk is a customer service-oriented CRM platform that provides tools for ticketing, live chat, and customer support management. It helps businesses deliver efficient and effective customer service experiences.

Pricing	Pros	Cons
Starts at $19	Multi-channel support Robust ticketing system Good for customer service teams	Expensive Requires training to use effectively

Email marketing tools

10. Constant Contact

Constant Contact is an email marketing platform that offers customizable templates, contact management, and performance tracking. It helps small businesses create and manage effective email campaigns.

Pricing	Pros	Cons
Premium – $80/month Standard – $35/month Lite – $12/month	User-friendly interface Extensive templates Good customer support	Limited automation features Price increases with subscribers

11. Mailchimp 

Mailchimp is a comprehensive email marketing tool that offers features such as campaign creation, audience segmentation, and detailed analytics. It also integrates with various e-commerce and CRM platforms.

Pricing	Pros	Cons
Starts at $15/month	Generous free plan Easy to use Robust automation tools	Limited support on free plan Advanced features require higher tiers

12. Campaigner

Campaigner is an email marketing solution that provides advanced automation, segmentation, and reporting tools. It helps businesses create personalized and effective email campaigns to engage their audience.

Pricing	Pros	Cons
Starter – $59/ mo Essential – $179/ mo eCommerce – $79.95/ mo Advanced – $649/ mo	Advanced automation features A/B testing Good deliverability rates	Expensive for small businesses Complex interface

Designing tools 

13. Canva 

Canva is a user-friendly graphic design tool that offers a wide range of templates, images, and design elements. It enables users to create professional-quality visuals for digital and print media without needing advanced design skills.

Pricing	Pros	Cons
Canva Free – $ 0 Canva teams- $5 Canva pro – $6.50	User-friendly Extensive template library Affordable pricing	Limited features on free plan Less powerful for professional designers

14. Adobe Creative Cloud 

Adobe Creative Cloud is a suite of professional design software, including Photoshop, Illustrator, and InDesign. It provides powerful tools for photo editing, graphic design, and layout creation, catering to creative professionals.

Pricing	Pros	Cons
Visit website for pricing details.	Industry-standard tool Comprehensive feature set Regular updates	Expensive Steep learning curve

15. Figma

Figma is a collaborative design tool supporting real-time interface design and prototyping collaboration. It allows teams to work together on design projects, making it ideal for UI/UX designers.

Pricing	Pros	Cons
Professional Team$15/full seat/mo Organization -$45/full seat/mo Enterprise – $75/full seat/mo	Real-time collaboration Browser-based Strong prototyping features	Limited offline functionality It can be expensive for large teams

16. FreePik

Freepik is a popular online platform that provides a vast library of high-quality graphics, including vector images, AI images, AI images, photos, and icons. Freepik is an excellent tool for designers who need quick access to a wide array of graphic resources but may require a premium subscription for those who want to avoid attribution or need exclusive content.

Pricing	Pros	Cons
Free plan available Premium plan: Starts at $9.99 per month	Extensive library Strong prototyping features	Limited exclusivity Attribution required

Content management systems

17. WordPress

WordPress is a popular content management system that powers millions of websites. It offers extensive customization through themes and plugins, making it suitable for blogs, business sites, and e-commerce stores.

Pricing	Pros	Cons
Starter – $4Explorer – $8Creator – $25Entrepreneur – $45	Highly customizable, extensive plugin ecosystem, free to start	It can be complex for beginners, and requires regular maintenance

18. Joomla 

Joomla is a flexible CMS that combines ease of use with powerful features. It supports a variety of extensions and templates, making it a versatile choice for different types of websites, from simple blogs to complex portals.

Pricing	Pros	Cons
Visit the website for pricing details.	Fast, lightweight and easy to install	Fewer plugins than WordPress Old and unintuitive

Drupal is a powerful CMS known for its scalability and security. It is ideal for complex, large-scale websites, offering extensive customization and functionality through its modular architecture.

19. Drupal

Pricing	Pros	Cons
Visit website.	Highly flexible Strong security features Good for complex sites	Steep learning curve Requires technical knowledge

SEO Tools

20. Ahrefs 

Ahrefs is an all-in-one SEO toolset that provides insights into website performance, backlinks, and competitor analysis. It helps users improve their search engine rankings through comprehensive keyword research and site audits.

Pricing	Pros	Cons
Lite – $ 4  Standard – $ 249 /mo Advanced –  $ 449 /mo Enterprise – $ 14,990 /yr	Extensive analysis Powerful keyword research Detailed site audits	Expensive

21. Semrush 

Semrush is a leading SEO and marketing tool that offers keyword research, site audits, and competitive analysis. It helps businesses enhance their online visibility and optimize their digital marketing strategies.

Pricing	Pros	Cons
Pro- $139.95/monthly Guru- $249 .95/monthly Business – $499.95/monthly	Comprehensive SEO features PPC and social media tools In-depth analytics	High cost It can be overwhelming for new users

Project management tools

22. Asana 

Asana is a project management tool that enables teams to organize, track, and manage their work. It offers features like task assignments, project timelines, and progress tracking, helping teams stay productive and on schedule.

Pricing	Pros	Cons
Starter US$10.99 Advanced- US$24.99	User-friendly Customizable workflows	Limited features on free plan It can be expensive for larger teams

23. Basecamp

Basecamp is a project management and collaboration tool that centralizes tasks, files, and communication. Its user-friendly interface and integrated tools simplify project workflows and enhance team collaboration.

Pricing	Pros	Cons
Visit website	All-in-one solution, Flat pricing Easy to use	Lacks advanced features It can be overkill for small team

Communication and collaboration tools

24. Slack 

Slack is a messaging platform designed for team communication and collaboration. It supports channels, direct messaging, file sharing, and integrations with other tools, making it a central hub for workplace communication.

Pricing	Pros	Cons
Pro – $8.75 $4.38 /mo for 3 months  Business plus- $15/mo	Real-time messaging Integrations Easy to use	Limited features on free plan It can be distracting

25. MirrorFly

MirrorFly is a customizable communication solution offering functionalities such as messaging, voice, and video call. It supports real-time collaboration and integrates with various platforms, enhancing team connectivity.

Pricing	Pros	Cons
Essentials- $399 Premium- $999	Highly customizable Secure communication Supports chat Voice, and video	Custom pricing can be expensive Requires technical setup

E-commerce Tools

26. Shopify

Shopify is a leading e-commerce platform that allows businesses to create and manage online stores. It offers a range of customizable templates, payment processing, and marketing tools to support e-commerce operations.

Pricing	Pros	Cons
Basic – $25 USD/month For small teams- $65USD /month  Advanced -$399 USD/month Plus- $2,300 USD/month	User-friendly, extensive app ecosystem, excellent customer support	Transaction fees, can be expensive with add-ons

27. Wix

Wix is a website builder that also offers robust e-commerce capabilities. The tool provides customizable templates, drag-and-drop design, and integrated payment options, making it easy to create and manage an online store.

Pricing	Pros	Cons
Light – $17 Core – $29Business – $36 Business elite – $159	Drag-and-drop builder, affordable pricing, good for small businesses	Limited advanced e-commerce features, c

Video conferencing tools

28. Zoom 

Zoom is a widely-used video conferencing tool that offers high-quality video and audio, screen sharing, and recording capabilities. It supports meetings, webinars, and virtual events, making it ideal for remote communication.

Pricing	Pros	Cons
Visit the website for pricing details	High-quality video and audio, easy to use, extensive features	Security concerns, can be expensive for large teams

29. Google Meet

Google Meet is a video conferencing service that integrates with Google Workspace. It provides secure, high-quality video meetings with features like screen sharing, live captions, and real-time collaboration.

Pricing	Pros	Cons
$0 to $18 per month, per user (plus custom-priced Enterprise option)	Easy integration with Google Workspace, reliable performance, free for Google users	Limited features compared to Zoom, requires Google account

Accounting and finance tools

30. QuickBooks 

QuickBooks is an accounting software designed for small to medium-sized businesses. It offers features for invoicing, expense tracking, payroll, and financial reporting, helping businesses manage their finances efficiently.

Pricing	Pros	Cons
Simple Start -$18 /mo US $1 for 6 months  Essentials – $27 /mo US$2 for 6 months Plus – $38/moUS$3 for 6 months Advanced – $76/mo	Comprehensive accounting features, user-friendly interface, good customer support	Can be expensive, and occasional performance issues

31. Xero

Xero is a cloud-based accounting software that provides tools for invoicing, bank reconciliation, inventory management, and financial reporting. It is known for its user-friendly interface and integration capabilities.

Pricing	Pros	Cons
Starter: Usually $29Now $14.50 /mo Save $87 over 6 months Standard: Usually $46Now $23/ mo Save $138 over 6 months Premium: Usually $62 Now $31/ mo Save $186 over 6 months	Cloud-based, easy to use, integrates with many apps	Limited customer support can be expensive for advanced plans

Other commonly used tools 

• AI Tools
• Online survey tools
• HR tools
• Document management tools
• Demo booking automation tools 

How do you buy SAAS tools?

Here are some important steps you need to keep in mind when buying a SaaS tool.

• Identify needs & budget: Clearly define the problem you’re trying to solve and the features you need. Set a realistic budget for the tool.
• Research & shortlist: Explore different SaaS options in your chosen category. Reviews, software comparison websites, and demos from vendors can be helpful.
• Free trials & demos: Take advantage of free trials and demos offered by most SaaS companies. This lets you test the tool’s functionality and user interface.
• Read reviews & ratings: Look for user reviews and expert ratings to get insights into the tool’s strengths, weaknesses, and real-world experiences.
• Negotiate pricing (Optional): For some SaaS, especially with annual Subscriptions, there might be room for negotiation on pricing, especially for larger teams or longer contracts.
• Consider security & integrations: Make sure the tool offers secure data storage and integrates well with any existing software you use.
• Training & support: Check if the vendor offers training resources and reliable customer support to help you get the most out of the tool.
• Start small & scale up: If you’re unsure, start with a basic plan and upgrade as your needs evolve.

Conclusion

Choosing the right SaaS tools can be overwhelming. This blog post has provided an overview of 30 essential tools across various business functions. Remember to carefully evaluate your specific needs, budget, and team size when making your selections. 

FAQs related to the SaaS tool

Are SaaS tools secure? 

Most SaaS providers implement robust security measures, including encryption, regular security audits, and compliance with industry standards. However, it’s essential to review each provider’s security protocols to ensure they meet your requirements.

How do I choose the right SaaS tool for my business? 

Identify your specific needs, budget, and team size. Research different options, read reviews, and consider free trials or demos. Evaluate features, pricing, and customer support before making a decision.

Are there any free SaaS tools available? 

Yes, many SaaS providers offer free plans or limited free versions of their tools. Some popular options include:

• Google Analytics
• Canva
• Asana
• Mailchimp
• Trello

What are the benefits of using SaaS tools? 

SaaS tools offer several advantages, including:

• Cost-effective: No upfront costs, typically subscription-based.
• Accessibility: Accessible from anywhere with an internet connection.
• Scalability: Easily adjust plans based on business growth.
• Automatic updates: Software is regularly updated with new features.

How can I integrate different SaaS tools? 

Many SaaS tools offer integrations with other platforms. You can use integration platforms or APIs to connect different tools and streamline workflows. Additionally, some tools offer built-in integration capabilities.