Everything you do while creating a novel perspective of your online brand marketing is for the sake of attracting customers towards you and eventually turn them into paying customers. Keep reading to know the Latest Digital Marketing trends in 2020.
Just assume, your brand has launched and is running flatly the way you want. You have won half of the game. But…
- What’s next though?
- How are you going to convert leads into sales?
- What about your click-through rates or pay click rate?
Here Conversion comes to play a role.
Conversion marketing is an approach that helps you to draw the customers’ attention and prompt them to reach in their pockets and pay you.
So keep an eye on the conversion because it makes you spend your hard-earned cash on online marketing, targeting audiences, and increasing ROI.
So, let’s cut to the chase, and let’s talk about boost conversion tips, tricks, and trends to get better web marketing outcomes, save money and time.
Top 8 Digital Marketing Trends You Can’t Afford to Miss in 2020
Automated Technology
What is Automated Technology?
Automated technology sounds like the software that assists you to do marketing activities and tasks automatically rather than manually.
Several digital marketing processes have been automated, for instance, email marketing, creating branded campaigns, sharing content on multiple social channels, and much more. Digital marketing has increased to a big ratio in 2020.
It is predicted that 80% of the advertising processes are likely to be automated and take a dramatic lead over ads. Hereby, it is vital that you are aware of the most Top Digital Marketing trends in 2020.
No doubt, automation tools enhance your workflow and create a more personal connection with cold audiences. In general, marketers do it just for the sake of efficiency and save time.
Automation Technology is one of the most trusted marketing techniques to improve user experience, streamline the workflow, earn more quality leads, and conversion to the website.
It creates ways to track the campaign’s performance, automate marketing activities, and tasks to bring the prospects towards your brand.
Admitting automation advantages and prospects of Digital marketing fields in 2020
- PPC advertising
- Programmatic advertising
- Social media Marketing
- Post-click experiences
- Native advertising
Influencers Marketing
This is something I would love to talk about.
If you’re a newbie, then I’m sure you can guess what I’m bringing next.
An influencer is someone who has the ability to affect the audience’s decision. They are leaders of sorts, that have a dominant public impact on the market, people admire them, give more priority to their ideas and decisions.
If you genuinely want to boost conversions, then connect with influencers who share the same passion for the industry as you do. This will help you sustain a steady place in the market, build brand awareness, and get new eyeballs for your content.
Influencers assist you in building the connection with the related niche audience, disrupt your content in the area that is affected by the people, and help you to increase the ROI.
They help you get more traffic to your website and generate intrigue so they are hooked for what’s coming next.
The guideline helps you identify the right influencers for your brand and get more ROI and increase sales for your product campaigns.
Call to Action
We all love our audience; don’t we?
We want to connect with them, listen to their problems/ stories, concerns, and trying to fill the gaps they are experiencing.
Am I right?
To enhance the conversion rate of the website, you must have to design a call to action (CTA) button. CTAs are the most compelling and expressive way to drive the audience towards you.
CTAs should be distinct from one another. It should manifest the instruction being performed at the back-end.
People commonly answer to those call to actions which have a powerful, accurate, and concise button. The CTA not only generates leads but also helps to improve the SEO and UX experience. This technique is also utilized by a leading SEO company.
Let’s take an example here.
We have two CTAs with different text in a button to lead the potential audience’s attention.
The first CTA button shows “Learn more or Click now”, and the second one “Apply for the life insurance”.
Which one is more relevant and understandable?
I would surely go with the second CTA because that is more appropriate, intuitive, and relevant.
Replug is a great application that encourages you to create catchy call to action ads to bring the audience to your landing page.
Link shortener
Have you ever felt disgusted while sharing ugly and unnecessarily long URLs on your social media channels?
Me too. Long URLs look untidy, complicated, and hard to share. Isn’t it? Plus there is the spam factor.
Link shorteners are the need of almost all businesses. A shortened link is more understandable, recognizable, seems pretty to look at, improves user experience, and makes super definite for the marketers to get.
If you desperately want to understand the success of links, determine what the audience is looking for, and find more relevant information, then Replug is one of the ideal tools.
It also aids you to create a custom URL that is more manageable to attract the audience to your landing page.
Let take an example here of Link shortener.
OR
https://cstu.io/influencer-marketing/
Now which one is more tidy and flexible? Second for sure.
Link shortener helps you to increase the click-through rate, make redundant URLs concise and memorable.
Here is a guideline that helps you to familiarise with the fundamental concept surrounding branded shortened links and create customized short links to enhance your business.
Compelling headline
Audiences are busy doing things on their own such as creating a list, strategies for online audience engagement, and much more. Until they find something valuable, informational, and useful from you, they don’t give you attention.
Visualize a blog post without any heading. There is no headline, not even an image or print.
Does it look complicated and tedious?
I guess, yes.
Ordinarily, the headline gives the sense of the subject to the audience, you are going to talk about.
People habitually try to avoid material that is not simple to read, or takes time to understand.
On average, 80% of people will read your headline while only 20% will read, watch, or listen to the rest.
So, here the marketer’s creativity acts as a dominant role, do you know how?
“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” As John Caples said: *put a reference here*
We have learned from various writers that if you don’t begin your content with something intriguing or eye-catching, then you probably drop your audience.
If your blog post hasn’t adequate attraction, then your audiences keep on scrolling without wasting their precious time.
I have read an article earlier, and it was about social media engagement. It made me stop scrolling when I had read the headline that was” 15 Ways to Increase Social Media Engagement Quickly.”
Compelling headlines is part of creating exceptional content. It delivers a promise to prospects, that you have made in your post.
Compelling promise helps in building the relationship, band authority, and recognition. So you have to create an emotionally promise headline that draws people in.
This guideline explains Write Catchy Titles and Headlines with seven general principles.
Retargeting
Many of us sometimes got disquiet because for the first time users don’t convert into buyers. Right?
But you must bear in mind that, 99%, don’t buy from the first visit.
Although, the question arises why is it so?
Many audiences are unfamiliar with the brand, visit your website for the first attempt, and keep touring your website before making any decision.
At this phase, you need to create a trustworthy relationship with them.
The secret for doing this is called “Retargeting”.
It is one of the complimentary digital tactics to track your visitors and create possible ways to win them back.
Let me demonstrate to you more precisely.
Retargeting is a re-engage approach with the potential audience that came across your website but didn’t perform any particular action or respond to CTAs.
Before creating CTAs, you have to find your niche audience, then segment the audience and create CTAs regarding it. It assists you to re-connect with the audience at the right time on the right channel with the right message.
Here is an article that briefly explains how Retargeting works and creates an engaging CTAs for the retarget the potential audience to boost the conversion to your landing page.
Another great way to market your product or service is through Exhibit trailers. Create a digital marketing campaign to showcase your product on an expandable event trailer.
Video Marketing
If we talk about our life, we love to adapt things that have a positive impact either on fashion or marketing.
No doubt, content marketing is a king, but video marketing is also a key contender in the Digital world and that is why it is, however, the most appealing Digital Marketing trend of 2020. In order to promote your product on various social media platforms, video marketing becomes essential.
What is Video Marketing?
It is an approach to promote your product or service to the audience using different social channels to gain the social audience engagement to boost the conversion towards your landing page.
Video marketing is much cost-effective if you compare it with the other marketing technique.
“Your Content” is what matters in the market to attract the audience. The more your content is simple and clear, the more opportunity you have to give a sense of authenticity.
As the audience gives more priority to a video than a written post. It has been envisioned that 78% of people watch online videos every week and will make 80% of customers by 2020.
This blog explains to you what video marketing is and how to effectively execute while marketing your product.
Analytics over data
If you have look at the time when the technology was not as improved as it is now, then you will realize how it is intricate to interpret your marketing activities and measure the campaign’s performance.
Frequently, marketers try to come up with new strategies, marketing tactics to improve their brand visibility in front of the audience, but they didn’t grasp how these strategies work for them.
For me, that could be tiresome. Right?
Analytics has an essential position in decision making because it gives you the direction of what strategy needs to evolve or stay the same. In short, it gives you the path that leads you to success with your brand.
Analytics indicates the user demographics, social engagements against blog or content post, and track the conversion.
Various tools are used to accumulate the hidden digital data and technique that creates the opportunity for you to gather actionable insight, focus on the audience’s demands, make better decisions, run your business smoothly and effectively.
To collect fresh insight, analytics regarding your marketing activities and Digital marketing trends 2020 then you should go with ContentStudio.
It not only helps to measure, evaluate your marketing success but also helps you to discover the loopholes, try to fill it to compete for a competitive edge, and gain more customers’ trust.
Over to you
If you think that you are out of date with your marketing tricks, then you should implement these trends in your marketing effort from now onward.
Here, you have it – a comprehensive digital marketing roadmap that will lead you to stay ahead of the competition in 2020.
