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How To Create SEO-Friendly URLs: Tips and Best Practices

Arslan Jadoon
5 minutes

Numerous businesses prioritize integrating targeted keywords into their content to enhance search engine optimization (SEO). It is crucial to understand that the effectiveness of SEO extends beyond keywords alone. One significant factor is the optimization of URLs.

URLs play a pivotal role in helping search engines understand the content of a page, emphasizing the importance of having well-structured and precise URLs for achieving higher rankings on search engine results pages (SERPs).

Contrary to common misconceptions, optimizing URLs for SEO is a manageable task. With the right guidance, mastering this skill becomes a manageable endeavor. This introductory guide delves into the basics of SEO-friendly URLs, offering insights on crafting them effectively to maximize search engine traffic. Let’s get started!

SEO-friendly URL: What does it mean?

SEO-friendly URLs refer to web addresses that are optimized for search engines to enhance a website’s visibility and ranking in search engine results pages (SERPs). These URLs are designed to be easily understood by both search engines and users, conveying relevant information about the content of a webpage.

Key characteristics of SEO-friendly URLs include:

  • Relevance: The URL should provide a clear indication of the content on the page. It’s beneficial to include relevant keywords that users might use in search queries.
  • Readability: SEO-friendly URLs are easy to read and understand. They typically avoid using complex characters, symbols, or unnecessary parameters that may confuse users and search engines.
  • Structure: A well-structured URL is organized and follows a logical hierarchy. This often involves categorizing content and using slashes to separate different levels, making it easier for both users and search engines to navigate.
  • Length: Short and concise URLs are preferable, as they are easier for users to remember and share. Search engines also tend to favor shorter URLs.
  • Hyphens: Using hyphens to separate words in a URL is preferred over underscores. Search engines like Google treat hyphens as space, contributing to better readability.

An example of an SEO-friendly URL:

SEO-friendly urls

In contrast, a less SEO-friendly URL might look like this:

SEO-friendly urls

By incorporating these principles into URL design, websites can improve their chances of ranking higher in search results and make it easier for users to understand and navigate their content.

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15 best practices for crafting SEO-optimized URLs:

When shaping your SEO strategy, explore often-overlooked areas to stand out. Here’s a compilation of SEO URL guidelines that can significantly impact your website.

1. Align URLs with page titles:

Ensure your URL reflects the content of your webpage. Consistency between your URL and page title not only aids search engine crawlers but also reinforces the relevance of your content to users.

2. Simplify URLs:

Trim unnecessary words to enhance readability for both users and search engines. A concise URL, as opposed to a verbose one, allows visitors to quickly grasp the content of your page, contributing to a positive user experience.

Also read: URL Branding: Enhance Digital Brand Marketing with Replug

3. Opt for descriptive URLs:

Google values descriptive and readable URLs. Choosing a domain name that concisely represents your brand and content enhances the user experience and aids search engines in understanding your site’s purpose.

4. Stick to lowercase letters:

Consistency matters in SEO. Using lowercase letters in URLs ensures uniformity and readability. Search engines treat uppercase and lowercase letters differently, and uniformity helps in avoiding confusion.

5. Remove punctuation:

Punctuation can complicate URLs, making them harder to remember. By eliminating punctuation, you create clean, user-friendly URLs that are easy for both visitors and search engines to interpret.

6. Minimize subfolders:

Keep URLs short and straightforward by minimizing subfolders. This practice improves both readability and user experience, as excessively nested subfolders can make navigation complex for both visitors and search engines.

7. Hyphens over underscores:

Google prefers hyphens over underscores as word separators. Opting for hyphens enhances the readability of your URLs and reduces the risk of confusion, ensuring that search engines correctly interpret your content.

8. Incorporate a primary keyword:

Including a relevant primary keyword in your URL contributes to improved SEO. This practice reinforces the topic of your page, making it more likely to match search queries and rank higher in search engine results.

Also read: How to Create a Smart URL Link: Step-by-Step Guide

9. Prefer static URLs:

Static URLs are preferred over dynamic ones for SEO. They are clear, and concise, and reduce the risk of duplicate content, making it easier for search engines to index your pages accurately.

10. Implement canonical tags:

Canonical tags help consolidate different versions of the same page, preventing duplicate content issues. This ensures that search engines understand the relationship between various URLs pointing to the same content.

11. Handle redirects thoughtfully:

Minimizing redirects improves site speed and user experience. While redirects are sometimes necessary, excessive use can lead to issues with search engine crawlers. When needed, opt for 301 redirects for better SEO results.

12. Choose strategic domain names:

Shorter domains with relevant keywords can positively impact rankings. While not as crucial as before, strategic domain choices, featuring commonly searched keywords, still contribute to a site’s visibility in search engine results.

Also read: What is a Branded Short Domain and How Do I Get One?

13. Futureproof URLs:

Avoid incorporating dates in URLs to prevent content from becoming outdated. Futureproofing URLs by excluding time-sensitive information allows for content updates without impacting the URL structure.

14. Trailing slash consistency:

While Google indicates no impact on ranking, maintaining consistency in the use of trailing slashes promotes organizational clarity. Adopt a uniform approach across your website for a streamlined URL structure.

15. Leverage custom URLs:

In situations where URL control is limited, utilizing branded links with custom short URLs ensures a strong SEO structure. Branded short URLs enhance memorability and align with SEO best practices, even when dealing with third-party services.

Branded Short Links

Create and track branded short links for your business for better conversions.

Brand Your Links Now!
Branded Short Links

Unlock SEO success with Replug: Your ultimate URL optimization tool


Elevate your website’s SEO game with Replug, a powerful link management platform that simplifies the creation of SEO-friendly URLs. Say goodbye to lengthy, complex URLs by effortlessly shortening them, enhancing both conciseness and SEO friendliness.

Customize your URLs with unique page identifiers, providing clarity for both web crawlers and site visitors. Replug’s user-friendly interface makes the entire process seamless, ensuring your URLs are finely tuned for optimal search engine performance.

Take advantage of Replug’s platform to track click rates and gain valuable insights into your site’s traffic. 

Sign up for a Replug account today to streamline your URL optimization, boost your SEO rankings, and propel your website to new heights!


What is a URL?

A URL, or Uniform Resource Locator, is the web address that specifies the location of a resource on the internet. It serves as the entry point to access specific content on a website. 

What are SEO-friendly URLs?

SEO-friendly URLs are web addresses optimized to enhance a website’s visibility and ranking on search engines. 

How do I match URLs with page titles for SEO?

Ensure that your URL structure corresponds with the content of your webpage. This alignment enhances the effectiveness of search engine crawlers and reinforces the relevance of your content to users.

How to use keywords effectively in URLs for SEO?

Use relevant keywords in your URLs that reflect the content of your webpage. Strategic inclusion of primary keywords can enhance the optimization of your URL for search engines.

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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