“We always overestimate the change that will occur in the next two years and underestimate the changes that will occur in the next ten.” — Bill Gates

These words are taken from Microsoft founder’s book “The Road Ahead,” published in 1996. In his book, he talks about the prevalence of the internet and its impact on the world of computing. We can see the immediate change in the world, such as the popularity of TV, radio, smartphones among the public.

A traditional way of advertisement through which you can grasp the attention of the limited audience is by doing cold calls and investing a large amount of money on them.

With the advancement of technology, the way we communicate with the audience, consume a piece of relevant information, and our marketing tactics; have also evolved. Now, people are more inclined towards the internet of things. They find more ways of utilizing the internet to smartly automate their tasks.

In the Digital Marketing world, the marketers are well-prepared to persuade the audience towards their product or brand and create an inclination that automatically attracts their target audience.

Social media is the most powerful way of acquiring customers and building a firm strategy to hold a concrete position for your product in the market.

Through the Internet, you can easily target a wider audience and address them without leaving your seat.

Here, we have some guidelines which could help you evolve your marketing strategy with the passage of time.

Educate your Audience

Billions of people engage with several social media channels to get aware of the latest fashions, find the trending content on different websites and share it on their social media channels.

They acknowledge the content that has factual grounds which also holds value for them. In order to produce content that is actually useful for your audience, observe the level of information they require.

You can share the product related information to give a direction to your audience to choose the right product for themselves. To attract the audience towards your product you need to build up a sense of urgency among your audience. Align your company’s goal with your audience’s needs and make them focus on how to best utilize your product.

Visual marketing has a vibrant impression in the market. Statistics tell us that the human brain forms the first impression in under 50 milliseconds. Visual images are naturally self-explanatory and hold the capability to make a constructive first impression.

Use different images, infographics, and graphical tutorials through which you can educate your audience in an effective way. This will help your audience absorb your special features and establish a better understanding of your product.

Message Promotion

As we all have an idea about cold and warm audiences. The most essential thing to consider when taking a pace into the market is to strategically target the right kind of audience.

Your content doesn’t matter to the cold audience; but on the other hand, the warm audience takes interest in what you’re providing them. So, in simple words, you have to find the audience and try hard to promote your message among them.

Before writing a message, think about the fundamental element that could sell your product. To attract your target audience towards your idea, you need to convey a message that addresses their pain-points. Your message should be simple, concise and laser-focused. If your message fails to hit the right strings, people will avoid the messages which are sent to them; until they receive an immediate value.

Social Media advertisement is the best way to enhance your customer engagement, generate more leads and traffic which resultantly would raise your the conversion rate.

Ruairi Galavan, a Product Education Manager at Intercom, discloses the most effective messaging strategies to build up the customer engagement.

Market Research

Market Research gives a wholesome picture of the market which is very helpful for marketers to identify all the prospects of the marketplace. It could be about the obstacles the customers face, your rival’s product position, or the paths you have to choose to introduce your product to the market.

You can also analyze the audience’s behavior towards your competitor’s product which gives you the idea about the necessary things you have to take care of while entering the market.

After Market research, marketers can interpret their product’s position. They are able to narrow down the target audience.

To put it briefly, there are two main ways to research the market.

Primary Research: The data is collected firsthand through conducting interviews, questionnaires, phone calls, online surveys.

Secondary Research: You can gather data which is already published on websites by someone. It includes market statistics and reports.

There is a 5 step guide to help you do market research and accomplish an in-depth place for your product. Let me summarize these points for you.

1. Define Your Buyer Persona
2. Engage Your Target Audience
3. Prepare Your Research Questions
4. List Your Primary Competitors
5. Summarize Your Findings

Practice Empathy

Empathy is the ability to “Walk a mile in someone else’s shoes”. It’s a characteristic which should be practiced by businesses to retain their loyal customers.

For a better relationship with your customers, you should take care of your customer’s emotions, preferences, and values. You must be concerned with the customer’s priorities and try to create customer-friendly content.

If the customers feel valuable then they will automatically be attracted towards your product and become your advocates. It helps you to promote your product through the word of mouth.

The customer taste, preferences change over time. If your product is not demanded by the audience then the purpose of your existence fails.

Brand Voice

An important for marketers to remember while writing content is that they should be able to define their purpose of existence.

Give your brand a unique voice by assigning an identity.

The Logo is an element which is essential and gives an idea related to the product to the customers. If you have not added the logo in content then it is hard for the viewer to relate your content with your brand.

Brand voice enables the companies to keep clarity between the product and the customers whom they are targeting. It also helps customers while interacting and purchasing the product.

So, while writing content, it is mandatory to explain the personality of your brand, the purpose of your existence and illustrate the specification and features of your product.

Nevertheless, you must not exaggerate or overdraw the picture for your audience. That will merely raise up their expectations from your product and deceive them.

“Trying to fake your voice is like putting lipstick on a pig.”

Your brand should provide value in real terms rather than fake-furnishing the product to the target audience. That’s an unhealthy practice which results in a bad imprint on your credibility.

Loyalty

The customer’s loyalty depends on the customer’s satisfaction which the marketers fulfill by providing the product.

When companies bring innovative products in the market over time and engage with customers with new concepts. Then the customers feel valued and more inclined towards the services you provide them.

Once your actual customers become your promoters then they will be able to help you gain loyal customers.

 

Content marketing is one of a crucial aspect of digital marketing. It is all about how you communicate with your audience and presenting a fancy content to build up the brand’s reputation. It’s a way to establish an affectionate connection with the audience, retain them in such a manner that they eventually turn into your actual customers.

If the audience finds your content most trending, informative and valuable then they will surely share your content with other fellows using social channels and word of mouth as well.

Content marketing does not only help in improving the brand’s reputation, in fact, it also helps you to improve SEO and influence the conversion rate. With the advancement of technology, you can attract your customer with visual content and generate more leads and traffic.

For maximizing the ROI, you have to create more appealing marketing strategies for the target audience. It’s is more convenient and cost-effective than the traditional methods. So here are various ways to get your content shared more often.

Find Target Audience

Before advertising the product digitally, you have to find a small segment which you are going to target. You have to survey a market or accumulate the data from the secondary source such as multiple social channels which helps to find out the customers wants and needs.

If you’re quite aware of the target audience then it’s easy to understand from where you have to begin and make the different marketing strategies to fulfill their customer’s requirements. It gives you an idea about the product positioning in the market.

You cannot please every individual in the market. So it’s better to invest energy, money and time in a targeted audience.

There are two types of entities that you could target. First one is target market in which the company introduces their products to a group where the user is more likely to purchase the product and service by age, gender, personality and many more. The other is little bit complex they are more likely to give a positive response to your product, services, and promotions because they are satisfied with your product.

We have a fine example of Netflix.

In Early stages, the DVD discs were sent to customers via mail and the customers frequently received the DVD critiques as damaged and unable to fully play. Then Netflix starts finding gaps in the competitor’s strategies and decided to fill it in a unique way to hold a strong stand in the market and get more profitable.

After that, they came up with compression technology that offers a service for streaming movies and TV series over the internet, instead of sending it in the mail. The Netflix absolutely increased with the enlargement of streaming through an online queue. They target the audience who want exclusive experiences and convenience.

Pick up the Channels

In the Digital era, we have plenty of tools through which you can target your audience and share the content on social media channels. It allows you to promote your product through various online mediums.

You can collect a pool of knowledge about the customers which helps your product to survive in the market. With the passage of time, these social channels play a significant role in the marketer’s business through which they can recognize the social engagement of the audience towards your product or content, the traffic, and leads which are generated.

Before the technology transformation, the markets did advertising in a traditional way like television, radio, and print. It is grueling to reach out to the potential audience and find out the problems they are facing.

So Social media is a place where people come up for entertainment, fun and find it easy to network with others.  As reported by MarketingSherpa, 95% of online adults ages 18 to 34 are more looking towards a brand on social media.

Marketers can flourish market strategies by using multiple social channels to build up the awareness of the product and the reputation of the business as well.

Write Great Content

“Content is King,” written by Microsoft founder Bill Gates in 1996. Content has the ability to persuade the audience to purchase or buy the product. Now it’s up to you to portray your product and company in front of an audience through your content.

You should write content as a story that gives the idea about the product and the value which you have for your customers. Your content should provide the solution to the audience’s problem which other business don’t.

If customers find your content more valuable then they’ll begin trusting you, would want to interact with you, and share the content with others and turn into your loyal customers.

Your website visitors behave like wild animals (source: Jakob Nielsen’s Alertbox) customers are hungry for the trending information and desperately share the content with others.  Content is the perfect technique to engage the audience towards you and easily communicate with them and their problems.

While creating content you have to take care that your content should target the right audience at the right time with the right social channel. There are some guidelines which help you develop the right Marketing strategies step by step.

Add Unique perspective

Content marketing doesn’t mean that how you create content, in fact, it means how you deliver relevant content to the target audience consistently. It should be informative for the customers to understand the broad view of the company and product.

So always keep in mind that your purpose of writing content should be different from others. You have to facilitate your audience in a novel way. You need to select the audience for targeting with a certain piece of information which creates ease while purchasing the product and service in the market.

If you want to establish an emotional connection with the audience by presenting content, then you have to take care of their needs. If they feel empathy then they are more likely to share your content on multiple social channels and with their fellows which helps you in reaching more social engagement from different web domains.

Content is one of the three pillars of SEO. This means the search engine gives more value to the contents which is offering more quality to the audience.

Share Valuable Information

In online marketing, content is a crucial part for advertising the product and highlighting the unique selling point.

Your audience must be hungry for information. Present it in such a way that they keep longing for more. Each piece should hold it own unique print in the minds of the reader.  

Create Appealing Headings

The headline should be simple and easy to understand which can grasp the attention of your customers. We have seen often if the people find catchy headline then they are more likely to read the content. If it doesn’t then they may scroll down or switch to some other landing page. 

It must be concise and to the point, which helps the audience to quickly understand why they need to spend their time on that content.

Headlines explain marketer’s opinion about the product and the benefits you provide to the customers. If you ask questions in the heading then there are more chances that the audience feels your content interesting and in return gives you the positive response.

Write a catchy headline and get more people on the social media channels and receive more engagement towards your content.

Persuasive Visual Content

The power of visual marketing comes through when you pair it with the short story. Your message can be that much powerful says, Ann Handley.

We all know the impact of visual content, it is much more than anything in the digital world.

Visual content has the ability to give a fresh look to the content. Through which the customers get encouraged by the significant content and feel curious to know more about the product or brand. It also leaves a long-lasting effect on the customers.

Did you know that human beings can process the visual content 60,000 times faster than the text?

Yes, the visual content gives you the ability to interpret the image faster than text. It influences individual behavior to understand and increase the possibility that the learner will remember the visual content for the long term.

Visual content is a technique which you can use to make your audience aware about product and reputation of the brand in no time. Now, it’s effortless for the marketers to advertise their product vision and convey the message to the audience using different social media channels within a few minutes.

It is more cost effective for the marketers to receive more social engagement, traffic, and leads generated towards your visual content, product or campaign by using visual infographics. Visual content makes your content more readable and shareable on multiple sources. It includes:

• Comics
• Images
• Videos
• quotes
• Infographics

Give Solution to the Problems

This is the most fundamental element for the marketers. In the content, you must try to resolve customer’s problem, communicate with them and address the pain point.

After classifying all that, you have to introduce the solution. You have to empathize with them and be their pain killer.

While writing you need to have a substantial look at your competitors as well. Find the gaps and discuss it in your content and also inform about how you cover the gaps left by your rivals.

It might be difficult to fill these gaps and come up with a creative solution. But if you are able to do so, you will get more appreciation and social engagement of the audiences.

Use Vibrant Colors

Color plays an essential role not only in human life in fact in the Marketing world as well. It has the ability to communicate with people and their emotions.

Using vibrant colors in the content gives a festive look to the content and audience feels excited while reading it. If the customers feel good then they are more likely to share the content with others and on the social accounts.

In some cases, if you want to influence the customer then there is nothing more appropriate to understand the knowledge of color wheel because colors affect the human choice, emotions, and behavior.

The marketers have the opportunity to use visual content with the vibrant colors that is one of the best sources to attract the audience towards you and receive more leads and traffic.

Every color has varied meaning so the marketers have to keep an eye on which colors they need to use while rendering the product, values, and company on different web sources.

Create Data-driven Content

You could collect data from multiple web sources which helps you to understand the customer’s preferences. After identifying the audience, you may develop the content marketing strategies. In every stage of development strategies, you need useful data insights where you can find out the performance of your campaign, content, blogs and the behavior of the audience towards it.

We have multiple online platforms as Replug through which you can overview all statistics of your brand, campaign, and links.  When you are familiar with social engagement metrics then it will be easy for you to prioritize things and track the success of your content.

You can identify the customer’s interest and the participation on multiple social channels. You always take care that your content should be relevant and more accessible by the target audience.

It must be specific and add some ingredient for the potential customer so they convert into your actual customers.

Recycle Content

Recycle content means to re-post the same content which you had posted on a different social media channels with some addition. For instance, you can add infographics, videos, quotes or any other related content to make it more tempting.

One powerful social media marketing tool for marketers, business entities, and Bloggers is ContentStudio; it gives you the ability to recycle evergreen content in which your content will be re-shared on social media channels.

You can modernize your previous content, keep it visible and make it more useful to the audience who are new to your content. So Evergreen is the best technique used to give a fresh look to your content and unique to many people.

Content Planning/ Scheduling

If you want to get your content shared more often than you have to work on the content planning or scheduling like how you can compose your content on multiple social channels to receive more traffic and leads towards your content.

As we talked earlier, there are multiple platforms which facilitate in more or fewer ways. ContentStudio creates ease for the end users by providing them a composer where you can compose your content wherever you think is the best place to get a large pool of knowledge and more popular in the digital world.

Using the tool to collaborate with the team members

In a productive team, team members are like clock work. They team members have a significant impact on the product. They help while creating, managing the relevant content and also support to shaping the organization’s goals as planned.

If team members work together with passion and contribute their best skill and knowledge in the social media marketing then it increases the productivity and effectiveness of marketing strategies.

Focus on Quality and Distribution

Quality content and distribution helps on how to nurture customer’s engagement and the reputation of your product or brand in the technological world. While creating content you must have focused on the quality and distribution.

Quality means the content should contain the necessary point which persuades the audience to buy or purchase your product and distribution determines how you promote the content on different social media channels.

Your mission should inspire your customer with qualitative and quantitative information. Markets need to define different strategies in the content which grants the benefit to an audience.

If the customers perceive more preference than others, they are more likely to share on their social accounts.

When it comes to distribution then you have to scan which channels are more reliable to distribute your content, where you can obtain more engagement from the customers towards your content.

“Reaching the inbox is not your goal___ engaging people is.”
For the Marketers, Email is an influential part of their business success. With the Advancement in Technology, Email Marketing has become essential for the business and its growth. It’s the most cost-effective and convenient way to convey the message to the audience and keep them updated. 

Matt Blumberg, the CEO and Chairman of Return Path says that we need to be laser-focused while creating content. Try to find ways to keep the audience engaged with your product or brand by targeting the right audience.

Replug has introduced third-party integrations with some of the finest Email Service Providers to help you procure the leads/subscribers for your business.

Without further ado, let’s have a look at our newest integrations.

FreshMail:

FreshMail comes with a profound design where you can create appealing Newsletters without having a technical background. You can design brochures that give an image of the product or brand to the audience’s mind. It creates ease for the people to create a design for their product using Freshmail template. It facilities you to gather more leads by using glorifying programs and e-commerce courses.

Connect Replug and FreshMail:

Now, you are able to proficiently handle the FreshMail account using Replug, under a minute.

Once you are successfully logged into Replug then go to Settings and Click on Integrations from the drop-down menu. You will see a list of integrations. Find Freshmail and click on Connect to integrate with it.

Pop up follow:

To get into FreshMail account. You need to follow a pop-up which requires the Name, API key, and API Secret key. In order to access the API key. Login to FreshMail account.

Hover over to  User icon > Settings > Plugins and API on the left side of the dashboard. Click on the Integration located under the Plugins and API.

Moving forward, input API key and API Secret into the field of the pop-up and Connect your FreshMail account with the Replug.

MailChimp:

MailChimp is an online email marketing platform where you can create a unique campaign for representing your brand in the market and automate your work. It gives you the opportunity to target the right audience with the right message at the right time. You can email your client, customers and codify the activities, time and staff with Replug.

Before starting the process of connecting your Replug account to Mailchimp. You must log in into your Replug account.

Integrate your Replug account to MailChimp.

Going ahead, Go to the Setting on the top right side of the corner. Click into Integration and the following list of integration will appear on your screen. Click on Connect button in front of Mailchimp.

Input Credentials:

In the next step, you need to input credentials which contain Username and Password for future processing. If you don’t have an account of Mailerlite then you can Sign up and add your credentials into the field.

 

After adding, you’ll be asked to select the list which you need to connect with Replug.

 

MailerLite:

MailerLite is another superb social marketing platform for small businesses, where you can not only build up the content using images and videos but also add a countdown timer that dynamically shows the time remaining until you launch a product. It’s more user-friendly, you can edit your content, manager subscribers and monitor the campaign reports with statistics.

In order to access the Connection with the MailerLite, you must need an API key. For this purpose.

Connect to MailerLite:

Go to Settings, Hover over to Integration from the pull-down menu. You can see the API key in front of your screen, now you can copy it.

After getting this, You need to connect with the Replug account. Go to Settings just like we did in above integrations.

Locate Replug:

Settings > Integration > MailLite > Connect

Then, you’ll be asked to put your MailerLite Account Name and API Key. Paste API key here which you had copied.

Add API Key:

 

 

Remarketing your brand

The need to share engaging and viral content is irresistible and instantaneous. Each time you share content on social channels, it’s an opportunity to advertise your business. Replug does just that by allowing you to create branded short links, which you can share with your audience.

The upside to this type of marketing is that you can establish brand awareness and instill trust with your readers. The easiest and quickest way to create and share a branded link is to have the tool at hand. To empower our customers with swift remarketing, we have developed the Replug extension for Google Chrome browser.

Replug Chrome extension helps to create a shortened link quickly just by selecting your brand and campaign. It must be noted here that the brand, as well as the campaign, have to be pre-created in the Replug web application in order for it to be visible in the extension.

Creating branded short links

Creating branded links with Replug is convenient than ever before. Simply navigate to the web page, article or blog you wish to share and click on the Replug extension.

Select your brand which you want to promote and the campaign. Campaigns are really important as they define what kind of widget you want to show your visitors. In addition to that, you have the option to set tags e.g. if the blog is related to e-commerce or marketing, assign it the appropriate tag. This helps you to categorize the links.

Click on the create button to generate your branded link. The story does not end there. If you look at your link there will be some random digits/ alphabet at the end of it. Clicking on the edit button you can actually insert a phrase or keyword, replacing the random digits/ alphabets.

This helps you to better relay your message and connect with the readers. Not only they will recognize your brand but also get the context of the content at hand, Two birds with one stone.

Replug extension also has an autofill URL field with the active tab that saves precious time for the user.

Content Intelligence with Powerful Analytics

After sharing your link on social channels you can see how well it is performing using the “Analytics” module in your Replug account. This helps you to determine the type of content your readers are interested in.

Let take a use case where you share 2 articles on your social channels. One related to finance (we will call it A) and the other related to fashion (we will call it B). Using analytics you can determine if your readers like A or B. You can then alter your content strategy to better connect with your audience.

Parameters such as clicks, links, and conversion rate permit you to make necessary tweaks to your content strategy and improve engagement.

Download and Sign in

The Replug extension is available on the Google Chrome web store.

Download the Extension here

After downloading you will see the replug icon on the top right corner of your screen. You can easily sign in by social platforms and by email password as well.

So add the chrome extension now and start promoting your business by sharing trending content.

Digitization has made Brand Marketing a challenging task. There are numerous tools now which can disseminate and automate your work. But, to settle down on one tool that is qualified to accomplish your tasks, is another enigma.

Brand Marketing is like a big oak tree with many branches denoting the marketing subsidiaries. You need a tool that can address all aspects of your brand’s marketing campaigns.

In this blog, I’ll be talking about the atomic necessities of your brand’s marketing paradigms. I’d like to throw some light on Replug and how you can use it to get the most return from your efforts.

Branded Links

Branded links can increase the average CTR (Click-Through Rate) up to 39% as compared to unbranded links.

Every brand loves to create their unique identity to stand out from the rest. Having your own branded link can help you win an exclusive place in the market.

Replug remarkably creates shortened branded links to solidify your branding and mount your credibility. Branded links give an aesthetic aura to your brand which is more likely to spellbound the customers.

It’s easier to win the viewer’s trust by your authentic branded link.

Branded links are also browser and search engine friendly. A neat branded link is most likely to get ranked by the search engine as opposed to a meaningless URL.

All the popular brands have their own branded links that look very elegant. Have a look at them yourself.

1. Red Bull uses its slogan “Red Bull gives you wings” in their branded URL. ‘win.gs’ keeps their marketing campaign consistent across all the channels.
2. Pepsi incorporates its brand name in their branded URL link. This link affirms the identity of Pepsi’s original website.
   

With Replug, you can easily create your own branded link by adding your brand’s custom domain.

Email Marketing

Email Marketing is the easiest and cheapest channel to reach out to your potential customers, subscribers, and your loyal customers. No matter how many communication channels have evolved, none beats the email. 

Up until today, almost 48% of the world’s population already has an email account. Imagine the growth of your brand if you effectively exploit the email users around the world.

Replug can strengthen your email marketing campaigns and widen your email outreach. Brands can customize their call-to-actions to target a specific group of people and get them to sign up.

Replug has recently announced its Integration with third-party Email Service Providers.

You can now integrate your Replug account with your favorite ESPs. Check out Replug’s Latest Integrations to help grow your email list: Episode#1, 2, and 3.

Replug tracks the best leads for you and strengthen your third-party email lists.

Call-To-Actions Ads

Replug has the capability to attract domain-focused people by striking them with the relevant call to action ads. These call to action ads can take the best leads and escalate the consumer outreach.

Nathan Gotch of The Gotch SEO company narrates that his company’s revenue propelled from a goose egg to 161% in 6 months. One of the key strategies that won him such an exceptional upshot was using call-to-actions; making the customer experience more fluid and seamless.

Use Replug to create call-to-action ads for attracting the audience for your websites, tracking email leads and whatnot.

Replug lets you concretize your creativity and gives you a variety of options to create the best call to actions. You can choose the theme of your call to action from the options enabled at the time of creation.

For example, you can create a CTA ad to show up right when the visitor intends to leave, or create a pop-up, a banner, or more.

Create extremely captivating CTA ads using Replug and expand the realm of your brand.

Manage Multiple Brands

No matter if you are a small company with a developing business or a giant company maintaining numerous brands, you can trust Replug with every marketing requirement for each of your brands.

Replug provides you with the basic, pro, and agency plans where you can organize 1, 5, and 10 brands; respectively.

Depending on the plan you choose, the least amount of campaigns you can handle is 5.

Replug also incorporates team management by allowing the team members to define their roles and accomplish their tasks.

Retargeting Ads

Retargeting ads are the most powerful tool for businesses to acquire a targeted custom audience. The goal for marketers today is not to bring the audience to the top of the sales funnel but to take them down towards the end.

Watchfinder, an industry that specializes in luxury watches, noticed a 1300% increase in ROI on their ad spend. They did it by retargeting 20 groups of people who showed their intent of purchase.

Many platforms have enabled a retargeting pixel to accelerate focused-driven traffic towards your website. All you have to do is embed the retargeting pixel in your website’s code and the pixel will hunt down your potential audience for you. Facebook, Instagram, and Twitter allow marketers to retarget their platform-users.

Replug assists your campaigns by allowing you to add the retargeting pixels from different platforms like Facebook, Twitter, LinkedIn, Google, Quora; and build up your CTA ads to turn the window shoppers into actual buyers. Read more about utilizing retargeting pixels in Replug.

Link Shortening

Replug’s link shortener is a great tool to optimize the links you share in your social media posts. Shortened links are easier to remember and have an incredibly higher click-through rate. Links that are concise and resonate with your brand’s consistency are considered to be elegant and artful.

Often times the pages we try to access have gibberish text in the URLs. That gibberish is understood and remembered only by the browsers, not by the humans.

Imagine how cumbersome it would be if you had to share such URLs in your posts to redirect your audience. For instance, Twitter only allows 140 characters in a single post. Shortened links come in handy when you wish to share your opinion along with the source link.

Hence the declaration states that short links promote social media sharing.

The importance of shortened links doesn’t end here. Short Links are also vital for tracking the activities of the end-users.

Replug’s shortened links come with a facility of tracking those links and analyzing the viewers’ perception towards it. Businesses scout the usefulness of their links and sculpt their strategies accordingly.

Custom Widgets

A widget is a piece of code that defines a protocol of conduct. You add a custom widget on your website when you wish to integrate a functionality of a plugin or any third party to your product.

For example, if you own a website, you may wish to integrate a chatbot. It’s not a wise choice to build a chatbot of your own from scratch when you can avail third-party plugins.

So work smart, and collaborate with the third parties that provide fully functional features.

Leverage your Replug campaigns by plugging in the custom widgets you desire; to enrich your production.

Replug provides you tremendous opportunities to dignify your campaigns. You could use opt-in forms by teaming up with tools like Optinmonster, Sumo, Poptin, Convertful, or your own custom lead forms.

It doesn’t restrict you just to the opt-ins, there are numerous other options like chat widgets (Intercom, Drift etc.), video embeds (YouTube, Vimeo, Vooplayer, Wistia etc.), Quizzes (BrandQuiz, SurveyMonkey, Outgrow etc.) or any other possible widget you can use for a website.

Detailed Analytics

Feedback and recognition are of paramount importance for us all. I am sure you agree with this statement.

Likewise, Replug provides an evaluation for the efforts you put in for your branding campaigns. Examine the factual outcome from your campaigns and measure the return on your investment.

Replug creates an Analytics inventory for you to monitor and control everything about your campaigns.

Gather an accurate analytical display of your brand’s current situation in the Analytics section of your account.

You can view the number of clicks you received for a particular link, view the conversion rate statistics and graphical demonstration of your individual brand, campaign, or links’ performance.

Replug Analytics will give you a better sense of interpreting the strategies you create. Everything will fall in a perfect circle if you are able to polish your strengths and diagnose your weak links. Replug intuitively makes you optimize your links and enhance user engagement by identifying the forthright statistics.

This will help you a lot with re-prioritizing your time, money, and other resources; and channelize your investments.

Chrome Extension

Replug’s Google Chrome extension is a real timesaver for your brand management. Instead of taking a long route, you can take a shorter detour and create a branded shortened link by adding the chrome extension.

Simply visit the URL which you wish to optimize, and click on the extension. Replug will automatically read the URL of the website and grate out the optimized link. Read more about Replug’s Chrome Extension and how to use it here.

Conclusion

Replug is built on a foundation to facilitate brand marketers to get the most return from their efforts. To earn a respectable status in the saturated industry, it is fundamental for a brand to have their own unique voice. Replug gives you that voice by making your campaigns flawless and fully effective.

Create branded shortened links for your brands to maintain consistency throughout your social crusade. Branded links add to the credibility of a brand and are more elegant to look at.

Replug lets you retarget your customers with or without your branded call to action ads. Call-to-action ads are very important to broadcast your offers to the public and gather an audience instantly.

Knowing the importance of email marketing, Replug has recently announced a collaboration with many third-party Email Service Providers. You can integrate these third-party ESPs with your Replug account and populate your lists with subscribers that are interested in your products.

Accessorize your websites with features that add to your customer experience. Replug provides you with an option to add custom widgets to your websites.

All your efforts could go in vain if you can’t monitor the results of your efforts. In Replug, you can analyze all your campaigns and prioritize your tasks accordingly.

 

Every link you share on social media is an opportunity to advertise your business. How? Customized short links are a great way to promote your business.

Before we dig deep into how you can effectively use this marketing tactic, first we must get familiarised with some basic concept surrounding branded shortened links

What is URL shortening

URL shortening is a technique in which a Uniform Resource Locator (URL) is made substantially shortened but still directs to the same page. This is accomplished using a redirect which links to the webpage that has a long URL.

Let’s start by looking at some examples, the URL

“http://example.com/assets/category_B/subcategory_C/Foo/”

can be shortened to

“https://example.com/Foo”

Similarly

“https://www.blog.google/products/maps/wheres-waldo-find-him-google-maps/”

can be shortened to

“https://goo.gl/rVBBtP”

Why we need URL shorteners

As the number of domains on the world wide web grew leaps and bounds, URLs became more and more complex. The problem reached a point where it was impossible to remember, type and share URLs due to their complexity.

This is where URL shorteners come in handy. They shrink the number of characters in the URL to make it easier to share the link online, whether it’s via email, social media, or downloadable PDF.

Difference between simple and branded link shortening

Branded links are URLs which after being shortened bear the name of a person, company or brand. As the name suggests, they are built to induce branding in the shortened link. As a result, these links boost awareness and recognition.

Each day we share posts, recommend videos to our peers and comment on blogs. Each time we do this, unless we use a branded domain to tell others about this content, we miss out on a massive marketing and branding opportunity?

You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course).

But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity?

Why branded links are better than generic short links?

Branded links took the internet by storm and companies got a great marketing hack to exploit. There are a number of factors why branded links are very popular amongst digital marketers.

For starters branded links are very easy memorable and even more so pronounceable. The fact that it utilizes your brand name and can be easily read and remembered by others has a great impact while making a mark on the internet.   

The other great thing about branded shortened links is that they increase brand recognition. Sharing engaging and relevant content with your branded domain associated with it will increase visibility and improve recognition.

A branded link instills trust which in turn increases your CTR. By being willing to share your brand name with your link it offers a guarantee that you are leading them to the destination suggested in your link.

Last but not the least branded links have an inherent reporting mechanism. You can track which piece of content is performing well and gain more insight as to which type of content you need to produce. Along with that, you can evaluate ideal publishing times and performance benchmarks of real estate industry peers.

Protection against Spammers

Generic shortened URLs are susceptible to cyber attacks. They do not provide the same level of security against hackers as their branded counterparts. Hackers can scam shortened link same way they break short passwords, through brute force.

This means that web pages could become accessible by people you didn’t intend to view them. One line of defense against these attacks is having a custom domain name for your URL. This makes the URL trustworthy and on the plus side most social scheduling tools e.g. ContentStudio, allows you to use your own branded URL by connecting it to one of the custom URL shorteners that support them.

Effect of Link shorteners on SEO

A shortcoming of these type of links is that the destination link is hidden. This gives spammers an opportunity to insert harmful links. As a result, visitors end up on undesired websites.

This causes a lot of problems and relays a  bad name for link shorteners. Also, If you are setting up a chain of 301 redirects, which can happen for very reasonable reasons, you might face a few issues in terms of indexing

This practice causes a problem because it gives a bad reputation to shortened links as people who have already experienced spamming will never trust one again. Social networking websites usually put a ‘NoFollow’ tag in the links. This is done as a safety precaution.

This does not apply to link shorteners as they short-circuit the whole process. Indeed, these type of links will be then followed back by search engines which entails that some value will eventually pass through them. This proves to be a huge bonus for people who use social media as part of their marketing campaigns or who just use them to share content.

According to several ranking specialists, it seems that using URL shorteners doesn’t lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.

Top link shortening tools available

There are a lot of link shortening tools available in the market today. We have shortlisted 10 which present the best value for money.

Bitly

With Bitly you can create a short domain name for custom link shortening and forward on Twitter or Facebook.

Clikim

Clikin allows you to use your branded domain, retarget on click, monetize with custom, responsive, full-page interstitial ads.

Replug

Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web. With Replug you can shorten links, track and optimize them with catchy call-to-actions.

It also provides the ability to add retargeting pixels paired with branded links and powerful analytics.

Rebrandly

Use your own domain name to create branded, memorable, and pronounceable custom short links.

Droplr

It is used to share ads and market them on a custom domain name directly from your Mac storage.No need to write long emails anymore. With Dropler you can show complicated, processes using screencasts and transfer files with a customized short link

Tinycc

Plug-in your own short domain then manage your whole brand from social media to product packaging.

Geniuslink

Genius Link makes localizing, tracking, and managing smart links dead simple so you can earn more without added work.

CloudApp

Share links, images, files and more with this powerful menubar app for your Mac. It is an easy-to-use screen recorder that brings video, webcam, screenshot annotation, and GIF creation securely to the cloud.

Short.cm

Ity allows you to create your own branded short links on your domain. You can easily manage links and view click statistics. If you need short links for different websites, you can manage many domains in your account. It provides an API for developers and Google Chrome extension for a better experience.

T2M

T2M can be used as a URL shortener with  Twitter, Facebook URL Shortener, YouTube URL Shortener. You will get a powerful dashboard which will make your work easier.

How to create branded shorten links with Replug

Using replug is as simple as branded URL shorteners can be. Login to your Replug account or sign up if you do not already have one. 

The first thing you need to do is to create a brand. What is a brand you may ask? A brand is a unique identity for your call-to-actions widget. To put it in more simple words, let’s say you have 5 websites, they are 5 unique identities for you, and these 5 unique identities are considered to be brand in Replug.

You can put in your website logo or your profile picture as a brand to convey your message

Follow the below steps to create a branded URL.

Step 1

Navigate to Brands page

Step 2

Click on create a new brand and fill in the necessary information e.g. company product name and upload image.

Save your information and navigate to “New Link” on the homepage

Step 3

Select your campaign and enter the link to an article where you want to add CTA.

You also have the option to add the tags which can be used for reporting later on. Click on save link

Step 4

Now go ahead and share this optimized Replug link with your audience on social, email, web or any other channel you want.

Notice that besides the shortened link generated is an edit button. You can use this option to change the ending part of your URL. This allows you to further customize your URL, and add meaningful phrases to conjoin brand with a message.

One suggestion is to choose these words/ phrases very carefully to be in sync with the message being replayed in the content. This helps users to better relate to both your brand and the content in question.

Conclusion

Branded shortened links are a great way to promote your brand. They can also be converted to eye-catching CTA’s to help improve conversion rates. Similarly, they can be tracked to evaluate the performance of your ads as well as the content you share.

By using branded links in the content we share you can effectively imply remarketing in your content marketing strategy. If you know other health benefits of using branded leaves, please leave a comment.

Email Marketing can kick your brand up a notch.

In my previous blog, I mentioned The Top Email Marketing Influencers to follow in 2019. You can learn from these email professionals to make your email marketing campaigns more effective and more fruitful.

Be among the wise, and start using the cheapest yet the fastest way to grow your network and your customer base.

Replug offers to collect leads for you. So, if you are looking forward to getting a rush of subscribers toward your Email Campaigns, wait no more.

Integrate your Replug account with your favorite Email Service Providers and structure your brand’s growth.

CampaignMonitor

Campaign Monitor provides an easy-to-use platform for its users to design and automate emails that command viewers’ attention. Moreover, they have an award-winning customer service and provide email marketing experts’ opinion to reform your strategies.

Integrate CampaignMonitor with Replug

Connect your accounts to get the best ROI for your businesses.

And, it’s as simple as it gets. Let me walk you through the whole process.

Step#1: Locate Campaign Monitor

Go to your Replug account and go to Integrations in your Account Settings. Find Campaign Monitor in the list and connect with it.

Step#2: Allow Access for Connection

Replug will ask you to input your credentials for CampaignMonitor. Enter your Email/Username and Password and then press Continue.

Afterward, Replug will ask for your permission to access a list of things from your CampaignMonitor Account. If you agree with this, Allow Access and proceed.

Step# 3: Connect your CampaignMonitor List

Once you have connected your accounts, the next step is to choose the list for which you want to collect the subscriber traffic.

Connect your list(s) and you’re good to go.

Mautic

Mautic is an extraordinary platform that helps your relationship to blossom with your contacts. It lets you design your messages by providing a seamless and intuitive interface.

From a simple follow-up email to a complex multi-channel interactive campaign; Mautic covers it all.

Integrate Mautic with Replug

Grow your Mautic list by linking it with your replug account and collect the data of a highly relevant audience.

The connection could be done in a few easy steps.

Let’s begin!

Step#1: Locate Mautic

The first step is to find Mautic among the other third-party connections available. For that, go to your Account Settings and click on Integrations. Once you’ve spotted Mautic, click on Connect.

Step#2: Connect Mautic to your Account

In this step, Replug will ask you for your Mautic’s credentials to begin the connection. Enter your Mautic Username, Password, and your Mautic Site URL. Once you’re done, click on Connect.

And both of your accounts are connected. Now, connect your list(s).
It’s as simple as that.

BenchMark

Benchmark Marketing Services provide the Digital Marketers an opportunity to nurture customer relationships that lead to business growth. Using this platform, you can design customizable emails for your audience and drive revenue.

Integrate BenchMark with Replug

Connect these two platforms to get more signups and expand your outreach. The integration is simple and it won’t take much of your time.

Let’s see how it’s done.

Step#1: Access your BenchMark API Key

To initiate the connection process, you’d need an API key from your Benchmark Account.

To find that, go to User Icons> Integrations> API Key. There, you’ll find your key. You’re going to use this key while connecting your Replug account with your BenchMark account.

Step#2: Locate BenchMark

Go to your Account Settings in Replug, and click on Integrations. A whole list of third-party integrations will be shown to you from which you have to locate BenchMark and click on Connect.

Step#3: Enter your API Key and BenchMark Lists

Enter your secret API Key and click on Connect.

After this, It will ask you for the email list where you want to send your lead/subscriber information. Choose your lists and click on the Save button to connect your Benchmark Email account successfully with your Replug account.

And, the two of your accounts are connected.

Connect with us

Have you benefited from Email Marketing?
We can’t wait to hear from you.

Share your Email experiences with us.

Let us know about your favorite tools and tips.

Let’s grow together!

 

What is a landing page?

An individual web page which has conversion elements e.g. catchy headlines, engaging content, call to action buttons, all strategically placed to convince the visitor to click on your offer. The offer could be anything from registration for a webinar, download an ebook, free trial of an application, requesting a demo etc.

The most common type of landing page is the sign-up landing page. It has one specific conversion goal: to encourage visitors to sign up for a service. The main aim of this page is to minimize the friction involved in the conversion.

Strategically designing these pages, keeping your target audience in mind is the key for a successful landing page. Whether it is an ad that brought your target audience here or content, there is still work needed to be done to make this click a conversion.

The following are the top design factors that you need to consider in order to optimize your PPC landing pages for the maximum output.

Relevant content meeting expectations

One of the worst things that can immediately turn off a prospective lead or even customer is a false promise or sheer meaningless click baiting for that matter. As a digital marketer, you need to ensure that the PPC ad bringing you into your landing page resembles the message on it.

Someone looking for a car insurance plan could really feel compelled to exit immediately if they see the bland homepage of an obscure insurance concern, or are bombarded by popup windows about random offers that they fail to escape out of. The example of ContentStudio page displays the singular mindset that the prospective user had in mind when landing there.

Using AMP Landing Pages

Landing pages have received a lot of facelifts in the past few years, but there was nothing significant as far as the functionality was concerned. In 2015, Google highlighted the shift toward mobile devices. It was estimated then that by 2019 almost 65% of all digital advertising will be done on mobile.

Now consider these astonishing statistics

• The average load time of a site on mobile is around 18 seconds on a 3G connection. Around 75% of mobile sites take over 10 seconds to load
• Conversion rates fall by 15% for every additional second the webpage takes to load.
• Almost 40% of the visitors will leave a particular page id it takes more than 3 seconds to load.
• Around 60% of users are unlikely to return to a mobile site if they had trouble accessing it.

From the above statistics, it can be concluded that is your page does not load fast enough, There would be a discontinuity between your ad and your landing-page, forcing the visitors to bounce.

Benefits of AMP Landing Pages

Audience Engagement

AMP landing pages load almost instantaneously.  This means your target audience is engaged as soon as they hit the ad. This way, they are more inclined towards your message, receptive to your brand’s theme and more likely to convert. This helps to increase conversion optimization many a fold.    

Maximize your revenue

As mentioned previously, the conversion rate drops by almost 15% for every extra second visitors have to wait for the page to load. AMP offers a way for you to give users a faster experience everywhere — on ads, landing pages or your entire website.

Maintain flexibility and control

Using the latest AMP landing page format enables you to retain your own branding and tooling while taking advantage of AMP’s optimized web components.

Keep the design simple and sleek

Unless you purposely want to hypnotize your prospective customer into a state of confusion, it is a good idea to keep your design clean, simple and sleek. Get rid of any unwanted clutter on your landing page. Of course, the precise design factors of your page are determined by the purpose of the page.

One of the very good examples includes the landing page for the Industrial Strength Marketing, which is crisp in its messaging and clutter-free in design.

The landing page gets straight to the point with the headline “ Don’t Make Me Zoom.” It is a common experience that we all face while browsing on our mobile phones.

This is not the only eye-catching feature in this page, Notice how the color red is strategically placed: It’s right at the top and bottom of the form, drawing you even closer to the conversion event.

Their landing page design works great on mobile devices as well. If it is not so, a lot of the visitors might end up leaving the page.  Keeping in sync with their tagline, the people at Industrial strength marketing have purposefully made the fonts and form big enough so the visitors don’t have to zoom in in order to read the message and fill in the form.

Clear visual call to action

One of the most vital factors of a PPC landing page design pertains to its goal completion: The call to action, which should be placed in a prominent way. Do bear in mind that we are only discussing the design here, so it goes without saying that the copy should be crisp and clean.

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

Call to action buttons should be prominently placed, appropriately colored as per the design scheme and must have good text readability. The contrasting call to action button of GoToMeeting website is a great example.

Source: Gotomeeting.com

Anticipate high visual contact areas

Closely related to the overall design and the placement of a call to action is the vital factor of estimating how the eyes of the customer will see the webpage.

A Usable World study illustrates how noticeable images and well placed and easily visible text are more likely to capture the attention of your target audience within a fraction of a second.

Consider the layout of your page design and have it tested for the most noticeable elements. Consult your web designer to manipulate design elements for leveraging this factor.  

Source: Usable World

Another key concept in this regard is the use of whitespace. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

Choice of imagery

Speaking of eye contact, probably the first thing that your potential customer will notice on your landing page would be the imagery that holds the copy around it. Believe it or not, the difference in imagery can sometimes result in a more favorable response in terms of goal completion.

In the A/B version test example, the leads soared through the roof with Version B, where a more relatable image is used, creating the picture of a family vacation, as opposed to one with the landscape.

 

Version A	Version B
Source: whichtestwon.com

Quite a few elements make up for a successful landing page and choosing the right imagery is one of them. Following are some guidelines that will help you select the perfect image for your landing page and increase your conversion rate.

Reflect Professionalism

It is imperative that your landing page looks professional. The images that go up there need to portray that your company is reputable and trustworthy.  The trust factor is an absolute necessity for converting for converting visitors to genuine leads

Use Enticing Images

A picture is worth a thousand words, Nowhere this is truer than a landing page. Powerful images will provoke visitors to act and click on your offer. Check out this example from Jetsetter

Less is More

In an attempt to educate the visitor as much as possible, do not overstuff your landing page. Cluttering will not help your cause. The design should be simple and elegant. Use a lot of white space in order to highlight what is important. Check out this landing page by Skype.

Optimization landing page for all devices

If you are not moving with the changing times, then there is a good chance that your competition would eat up your share before you know it. It’s elementary but often ignored by companies in the haste of launching projects that it becomes embarrassing.

Your landing page must be mobile friendly because odds are that your potential customer will be reaching it on a mobile device. Not to mention that it allows you to present your page in another creative dimension. In case you missed the memo, more than half of e-commerce traffic is already driven by mobile devices.

With the immense increase in the popularity of handheld devices, if you are not optimizing for every format of screen display, you are losing potential sales.

Control user navigation

Without making your prospective customer feeling like losing control, carefully design their journey to the required goal, let it be an opt-in or a checkout. The key to doing that is to allow the user to navigate through calls to action through meaningful steps in the process.

The questions digital marketers face today is whether to remove navigation from landing pages or not?

In the above image, there are quite a few links on the landing page that may deviate the visitor from the ultimate conversion goal. Here is a great study which was conducted by Hubspot on whether or not to include navigation.

Another noteworthy concept is the 1:1 conversion ratio on landing pages.

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Deliver a fast experience

Unless you are trying to impress your manager with a metric that makes no sense, respect the time of your prospective customer. They are probably more likely to be impressed by a neat landing page experience that is not loaded with brain-eating scripts.

Page length

Ideally, you would want a short and crisp landing page, but that depends on the sort of pitch you need to craft to secure the desired response from the potential customer. It is a good idea to create varying versions in terms of page length if you believe that more information is necessary to help the user reach a decision pertaining to goal achievement.

Short Landing Pages for quick/ easy decision making

If you visit Kayak online marketing blog, you will see that the landing pages are short and to the point. If you are looking for a download form or an ebook, there is no need to over explain. You already know what you are looking for, hence the shorter pages.  Lengthy persuasion method does not work in these situations.

Longer copy for transactional conversion

It is but natural that bigger and more complex decision require more explanation and content so that a person is able to evaluate the pros and cons. This is the reason we find long copy landing pages at the end of email campaigns, advertisement etc.

Crazy Egg provides a great perspective on this, emphasizing the point that more content is used to rationally justify big money decisions. Here is a matrix proposed by them that will help you determine the length of your landing page pertaining to your industry.

Prepare A/B Test Versions

It is important to know what is working for you in order to experiment with similar variations in the future and to get better results with minimum energy and resources invested.

Always prepare the A/B versions of your landing page to determine which one attracted the best responses helping in goal completion. A/B testing could involve the evaluation of several landing page elements including, but not limited to, headings, subheadings, copy content, copy placement, text appearance, page layout, imagery and page length.

The above example illustrates choices such as using imagery instead of placing a video prominently placed where the main banner is supposed to be.

While there are no disputes about the engagement value of videos, it’s probably a better idea to stick to images in such a central layout element. This is why version A was more successful in generating leads, though you would expect more people to be engaged by a video.  

Conclusion

Keep your seld update with modern techniques in improving your conversion rate.  AMP landing pages are a big step up as far as showing landing pages on mobile devices is concerned.

Put highly relevant content and image to establish a connection between your message and product/ service.

Determine which format, long or short landing page suits your business. Design your page accordingly.

If you have other suggestion on improving landing page design, do leave a comment.

Did you know that there are 3.7 billion email users in the world today? And, by 2022, this number is predicted to reach 4.1 billion. This tells us that with Email Marketing, you could reach out to half of the total population in the world. This creates an ocean of opportunities for you as a brand marketer.

According to 2018 Email Marketing Industry Report by Emma, 59% of the marketers declare that email marketing is the strongest source for ROI.

By now you must feel the need to increase your email audience?

Replug can turn the tables for your brand. Grow your email contacts by integrating with your favorite Email Marketing platforms. Replug will collect the email addresses of the relevant consumers and send them to your integrated tools. Educate your audiences and utilize them to mount your brand.

Moosend

Moosend serves Email Automation for its users. With Moosend you can automate your workflows and sync your data without any restrictions. With their online application, you can focus on enhancing your business rather than sending out emails.

Good news for you is that you can multiply your email engagers by connecting with your Replug account.

You can link both of your accounts in 2-3 minutes and enjoy the reward.

Let’s begin!

Step#1: Find Moosend API key

The Moosend API key will enable your connection with the external tools.

Log into your Moosend account and go to Settings. You’ll find your Moosend API key at the bottom left corner. Copy this key.

Step#2: Connect with your Replug Account

Go to Integrations in your Replug Account and find Moosend in the list.

Connect with Moosend.

Here, Replug will ask you to enter your Moosend API Key you copied in the first step.

Enter your API Key and click Connect.

Step#3: Connect your Mailing List

Next, Replug will show your Moosend E-mail lists to you. Connect your email list with your Replug Account. Replug will redirect the relevant email addresses to your connected list.

Step#4: Create a Call to Action in Replug

In this step, you will create the branded CTA using Replug. Select your campaign and start creating your CTA.

• Select the CTA type as Form.
• Select Moosend as your Email Service Provider.
• Select the Account.
• Select the email list.

Sendlane

Sendlane is another tool that automates your emails for you. They provide advanced features of Email Retargeting and Real-Time Event Tracking to optimize your email marketing. Their Email Editor provides you with a number of templates to represent your business properly.

Build up your Sendlane Email list by integrating your account with Replug. The integration is as easy as it gets. Let’s proceed with the integration.

Step#1: Your Sendlane Credentials

As you already know, the credentials would enable the integration with an external application. Log into your Sendlane account and check your Account Settings. You can locate your API key inside Your Security Credentials. Copy these for the next step.

Step#2: Connect with Your Replug Account

Log into your Replug Account and go to Integrations.

Find Sendlane in the list and click on Connect.

Replug will ask you to enter your Access token. Enter your Sendlane API Key, Sendlane API Hash, and Sendlane URL. And, click on connect.

Upon successful connection, Replug will ask you to link your Sendlane Email list.

Save your selected lists.

Step#4: Create a Call to Action in Replug

Your call to actions will drive email subscribers to your integrated Sendlane Account. You can refer to section 1 of this article to learn to create a call to action in Replug.

Sendpulse

Sendpulse combines all delivery channels on one platform. Not only can you enjoy their email services, but you can also broadcast your messages via Web push, SMS, Viber, Facebook Messenger and more.

Manage your contacts by gathering subscribers via Replug and firing them to your Sendpulse lists.

The fluid integration of your Replug and Sendpulse account will save your time and maximize the results for you. Let me show you how to integrate both of your accounts.

Step#1: Your Connection Token

To start with, find your Sendpulse connection token. The connection token consists of your Sendpulse unique ID and a secret key.

Go to your Account Settings and click on API.

Activate the toggle button to view your ID and secret key.

Step#2: Connection with Replug Account

Go to Integrations in your Replug and find Sendpulse in the list.

Click on Connect.

A prompt will appear which will ask you to enter your ID and Secret Key. Enter those and click on connect.

These are the required steps to complete the integration.

Step#3: Create a Call to Action in Replug

Jump up to section 1 to learn how to create a call to action in Replug.

Connect with Us

You’re guaranteed a success by using any of these three tools along with your Replug account. Stay connected with us to find out more about Replug’s latest Integration in the next Episode.

If you have already used this feature, please share your experience in the comment section.

Let’s grow together!

 

Facebook ads, Google Adwords, Bing, branded call to actions, display ads and many more mediums consume humongous advertising budgets for lead generation

All this effort and yet the ad conversion rate of most valiant marketers is just 3 – 4%.  97% of their endeavors are not fruitful. WHY IS THIS HAPPENING???

The reason behind this is advertisers focus 97% of their energy in urging the user to make the leap of faith by clicking the ad. Persuasive CTA, engaging content, ad placement strategy, campaign budget, all attribute to one common cause, “Please click our ad”

But what happens after they have clicked your ad, How do you nurture that click to hatch as a sale.? Post-click optimization is the science that seamlessly transforms your click/ lead to a genuine sale.

Nobody wants to live in a half-finished building or see one half of a game. There are many platforms and tools that allow marketers to create an audience and target these same audiences with the correct organic or paid campaign.

From the above image, we can clearly see how the display ads are performing around the globe. An overall increase is seen in the average CTR but look at the figures. 1.8% CTR, globally, is alarmingly low. Imagine the amount of budget wasted by not utilizing the 97%.

What is Post Click Optimization

All activities taking place between the ad click and the actual conversion falls in the category of Post click optimization. It ensures that consumer follows the path of least resistance where they want to watch, listen, and shop—making the customer journey truly personal. The starting point of this process is an optimized landing page and ends with a personalized thank you page and an email.

An essential part of post-click optimization is the coherence between the ad and the landing. All elements of the landing page such as taglines, images, and brand coloring should be unified with the and in sync with the ad. This enables the user to establish logical consistency paving the way to the sale.

Let us see an example to probe this further

Full Sail University is a private, for-profit university in Winter Park, Florida. It was formerly a recording studio in Ohio named Full Sail Productions and Full Sail Center for the Recording Arts. Looking at their ad copy and landing page we can deduce the following.

• The banner ad and the landing page are almost identical w.r.t design and message
• The background image used in the ad and landing page are same
• The color scheme is kept consistent to ensure relevance

A similar trend should be followed in the thank you page.

Why does pre-click experience get preference

Pre-click optimization encompasses all activities pertaining to the creation of paid marketing ad campaigns using platforms such as Google Ads, Bing, and Facebook. It focuses on a single element, the ad. The ad comprises headlines, URL’s, ad copy, images, and video.

The advertising powerhouses have always focused on ad creation. This is the reason why pre-click optimization has always been in the limelight is that they developed advanced advertising and marketing techniques which have not only increased the number of ad clicks but also saved marketer’s revenue, time, and resources.

Basic elements of an optimized post-click optimization experience

Scalable creation

Scalability emphasizes the creation of multiple post-click experiences to multiply the post-click experience quickly. This technique is mostly applied to ads referring to eCommerce stores.

Picture this scenario for example, if you want to offer a black Friday sale on 30 items. It is advisable as well as sensible to make 30 landing pages, one for each item.

In contrast to this, if you have a single landing page for all of the 30 items, there is no customization, no personalization and there is a high chance of traffic clogging, that is if you are lucky.

Now use your imagination to determine which of the two strategies will have a better conversion.

Personalization

Leading the way from click to conversion, a digital marketer must keep in mind the user intent. A person who just arrived at your page and one that is about to check out, both have different intent and must be catered for beforehand.

Catering for both scenarios not only helps you personalize the user experience and but the end result i.e. conversion more likely.

1:1 Conversion Ratio

The conversion ratio is defined as the number of clickable elements on a page to the number of actual conversions via those elements. A clickable element is usually a well placed and well designed CTA.

A landing page is an individual web page meant to promote a single offer (conversion goal). Hence 1:1 conversion ratio can be defined as “A singular link that takes the user away from the page and that link should be the CTA”.

Let’s see an example of a 1:1 conversion ratio landing page

This landing page used by “IMPACT” provides a free guide on “ How to generate more leads” to its visitors.  Following are the highlights of their landing page.

• The logo in the top header is not linked and the page is completely free of navigation links.
• The page is promoting IMPACT’s free guide and all the landing page elements—the headline, copy, image, and form—are relevant to the offer.
• The CTA button is the only place the visitors can click, and it takes them to the thank you page with the free guide.

Businesses spend a lot of money, time and effort ensuring they target the right audience. It is imperative for them to eliminate off-page links and keep the visitors focused on the offer at hand.

Use of White Space  

A general tendency seen in an effort to design a powerful landing page is putting in more information. This is not true. When it comes to landing pages, less is definitely more.

A good practice used by experienced designers is the use of white space. White space is the part of a web page that’s left blank or unmarked. This includes the space between images, copy, CTA button, etc.

The thing about using the white space is when it is optimally used, it is barely noticeable. This is what makes using white space ever more difficult.

Using appropriate white space on your landing page not only declutters the page but at the same time highlights what’s really important, the CTA.

A Contrasting CTA Button

The CTA on a landing page has to be the most crucial element. All marketing strategy, page design, and ad copy narrow down to this single component.

Naturally, the CTA should stand out from the background and surrounding elements so the visitors are drawn towards clicking it. But before they can do that, they have to view it.

The size, shape, copy, color all impact whether a visitor notices your button. The best way to do that makes it contrasting.

It should be the most prominent feature on your page. To achieve that, the color of the button is your biggest ally. The perfect color would be the one that is vibrant than other colors on your landing page. The hue, shade, tint you choose should be bright, bold, and one that’s used on no more than 10% of your landing page.

Check out this amazing CTA from ContentStudio

The critical elements are contrasting and the message is clear as daylight.

Optimized Thank you page

The final piece of this puzzle is the Thank you page. This page serves two purposes at the same time. One, it acknowledges the visitors for conversion and secondly, it gives you another conversion goal. The thank you page should include

• A thank you note for the visitor
• An image of the offer (usually the cover page)
• Instructions how they can access the offer

You can also cross-sell but not in an obvious way and the offer should be relative to the actual sale. A good example is Jumshot’s landing page and thank you page.

And after this the thank you page looks like.

The contrasting CTA on the thank you page is a perfect example of how to efficiently use the button. The first CTA gives you access to the paper.

The message below that conveys the visitor should expect an email soon.

The “Schedule a demo” button takes the engagement to the next level. This presents another conversion opportunity for the platform.

Master Post click Optimization for better ROI

To put it all in a nutshell, following these checkpoints to help yourself to better conversion rates.

• Does your ad have a dedicated, messaged matched landing page
• Make sure you ad clicks do not go to waste
• Ensure a 1:1 conversion ratio on your landing pages
• Take your time while designing the CTA
• Use ample yet appropriate white space
• Never forget to link a thank you campaign to your ad

If you have other techniques to increase the conversion rate, do share in the comment section.