SEO Friendly URLs
Sadia Umer

How to Create SEO-Friendly URLs: 6 Ultimate Tips

A Friendly URL. It is one of the most vital elements for achieving SEO success.

Before get rolling, let me ask you a question!

What is a URL?

URL stands for Uniform Resource Locator. It is a web address that we enter in the browser to access the page or certain information we are looking for.

How to make a URL SEO-Friendly?

SEO stands for Search engine optimization. It is a dominant factor that involves practices to improve your website ranking, and lead quality traffic through organic search.

With the evolution in the market, SEO is getting complex and has been changed than ever, but still, you can seek a piece of knowledge, implement your learning to rank your website, and make enormous differences. I’m sure you must hear before: ‘Small tweaks, Big improvement.

A well-structured SEO aids you to magnify the user experience by sharing a concise, simple, and user-friendly URL.

Now it is painless to share friendly URLs, optimized search engines,  and show your website or page on the top of the search engine results page, that certainly matters.

Got it?

In this post, I’m going to demonstrate how you can create user-friendly links using the powerful tool, optimize your URL for SEO and you are well on your way to becoming a savvy SEO.

A GIF illustrating SEO Benefits

Let’s get to it.

1. Choose a top-level domain

Start from the beginning.

There are many determinants to deal with for a website ranking, but a Top-level domain is one the best part to consider.

First thing first: you need to buy a new website name with the domain extension.

Now, there are numerous extensions out there like edu, gov, net, com, etc.  Although the most widespread and used by marketers is ‘.COM’. Choosing a perfect domain extension for your website is not an easy nut to crack.

Let me give you an example for your better comprehension.

There are two central parts of the domain:

  1. Top-level domain
  2. Second level domain

I’m sure you guys are aware of Shane Barker and its Digital marketing consultant website.

Shane Barker’s complete domain name is, ‘.COM’ is a Top-level domain (TLD), and on the other side, Shanebaker is a brand name also known as a Second level domain.

Shane Barker- a famous Digital Marketing Consultant

TLB doesn’t impact the search engine, but it does the customers. Your audience must trust your brand that creates a better user experience, assists you to grow in the competitive market, and improve your SEO.

In this infographic, the ins and outs of friendly URL structure are covered from Search Engine Land.

2. Keep URL length short

Optimizing the website ranking on SERP, you must consider the URL length for some reason.

Short URL tends to be more slight than the long URL. It assists the user to handily type, enrich the user experience, increase CTR, and make it convenient for google to ready and digest what your page is all about.

In this study, the average URL length for a top 10 result in Google is 66 characters.

URL Positions tracking analytics

So it is quite simple: the shorter, the better.

The long URL is more complicated to rank, looks jumbled and, makes your URL structure more intricate. We have one of the best services for shortener links that is: Replug

Replug is a URL shortener tool that aids you to create branded URL shortener. With this, you can boost the visibility and trust of your brand by creating short links with your custom domain.

The more content you share, the more appreciation and attention your brand gets.


Replug- A URL Shortening tool

3. Stop words and get rid of it

An SEO-friendly URL is a great deal.

Here we talk about another prominent factor that is ‘Stop words’

Do you know what exactly stop words mean?

Stop words are immensely ordinary words that search engines like Google can dismiss. Google can skip-stop words to save more space in the database and speed up your crawling and indexing process.

Stop words like:

1. a

2. I

3. of

4. the

5. in

6. for and etc

Stop words don’t hurt the SEO  and carry a little weight as a ranking factor. But, they do have an impact on the excessiveness of usage that might affect your SEO. Here we take an example of google overlooking stop words.

Let say we searched for ‘ the link-building strategies in 2021. Google search engine eliminates the words ‘the’ and ‘in ‘ and grants you results for link-building strategies 2021 that don’t change the meaning of your query.

Google is one of the most immeasurable search engines that give you the most relevant answers to your query by working smartly rather than harder.

A meme saying golden words- Work smarter, not harder

4. Use Hyphens (dashes) and avoid underscores 

You have two main options to count when it comes to adding spaces between words in the URL.

1. Hypenhens
2. Underscores

Google prefers more to hyphens than underscores. Using hyphens creates ease for google’s web crawl to understand, estimate the information that your website has, and aids you to generate steady results.

It also aids the audience to determine, read what your website is all about and make your website more visible on search engines.

For instance: you can add underscore between words ‘ecommerce_website’, then Google interprets it as an ‘ecommercewebsite’  instead of an ‘ecommerce website’ that is tricky to perceive.

Simple URLs provide the best user experience. Optimize URLs with descriptive keywords that provide a clear understanding of what the page content is about.

You want to optimize your URLs because it helps search engines deliver relevant results to searchers, and so searchers know exactly what they’ll see if they click the link.

5. Add keywords in the URL

Ah! Keywords in URL is something marketers are keen to learn about it.

Adding keywords in URL gives you a slight boost to your ranking factor and improves user experience.

According to John Mueller, the Senior Webmaster Trends Analyst at Google, Keywords in URL have a minor impact on the ranking factor, but they aren’t necessary to continue.

If you have a URL that isn’t keyword-rich, you don’t need to rebuild it to include keywords.

Let say you want to create a new one. At this moment, you have to add 1-2 targeted keywords to the URL. Never repeat a keyword in a URL. Google will never reward you if you are using repetitive keywords in a URL more than once.

Keywords in a URL increase the CTA, gives the audience an idea about the website or what kind of content they might find on the website, and makes it easier for the search engine to crawl.

When you’re focusing on keywords, there’s one thing you should keep in mind. Make an effort to concentrate on the short URL rather than the long URL.

A long URL is a terrible idea. Here are two URL examples for you to consider:

Bad URL example: post -ideas- to- publish- more- content

Good URL example: https//

gif that become a ppular meme

6. Static vs. Dynamic URLs

In the next step, you are required to look into two types of URLs after adding keywords in URLs.

Static VS Dynamics: Which one is better?

Static URLs are more friendly, simple to digest for the audience, effortless for search engines to work with, and more index faster than dynamic URLs:

There are three good reasons for static URLs:

  1. It assists you to improve CTA
  2. Easy to understand, copy, and paste
  3. Can include an anchor text for links

On the other hand, dynamics URLs are less friendly, append UTM parameters, and are complex to understand the URL structure.

Dynamic vs Static URLs

Wrapping up

Here are six methods for creating a website URL that is SEO-friendly. At the end of the day, either you build a new website or not will determine your SEO success.

Try to make your URL short, concise, and straight to the point.

Having a better-friendly URL improves your user experience while also increasing your chances of having a higher search engine ranking.

About the Author

Sadia Umer works on putting together high-quality content for Replug customers to read. When she isn't writing, she can be found reading and trying random life experiments.

SEO Friendly URLs

How to Create SEO-Friendly URLs: 6 Ultimate Tips

Online Branding
A Friendly URL. It is one of the most vital elements for achieving SEO success. Before get rolling, let me ask you a question! What is ...

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