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How to Use Link-in-Bio on Instagram: A Comprehensive Guide

Arslan Jadoon
6 minutes

Instagram primarily focuses on visual content, limiting the use of clickable links in captions or comments. However, users can leverage the “link in bio” feature to direct followers to external websites, products, or content. 

In this guide, we’ll explore how to find and use the link-in-bio option on Instagram and some expert tips to maximize its effectiveness. So, let’s get started!

What does link-in-bio mean?

The term “link-in-bio” on Instagram refers to a clickable link leading to a microsite or landing page that appears in a user’s profile. 

Due to Instagram’s restrictions on adding clickable links directly to posts, users often employ the “link-in-bio” strategy to guide their followers to a single link in their profile. This becomes a call to action (CTA) in captions or stories, prompting users to visit the profile and click the link for more information.

Reasons to use link-in-bio on Instagram:

  1. Limitations on post links: Instagram doesn’t permit users to include clickable links in their posts. The “link-in-bio” workaround allows users to share one clickable link in their profile instead.
  2. Centralized information hub: By utilizing the bio link, users can create a centralized hub in their profile where followers can access more information, promotions, and various links related to their content.
  3. Effective calls to action: Users often use the phrase “link-in-bio” in captions and stories as a compelling call to action, driving engagement and traffic to their profile.
  4. Single point of access: Instagram users are directed to the link in the bio for additional content, promotions, or information. This single point of access streamlines the user experience.
  5. Strategic link placement: Since Instagram only allows one link in the bio, users need to carefully choose where they want to direct their followers. This strategic placement is crucial for promoting products, services, or specific content.

Tools for link-in-bio management:

Considering the importance of this singular link, various tools offer enhanced functionality for managing and optimizing link-in-bio strategies. 

One such example is Replug’s bio links, which allows users to create custom landing pages with multiple links, providing a more dynamic and versatile approach to link sharing.

Convert your followers into customers with single bio link.

Uplift your conversion rates by connecting all of your social accounts and business pages with a single bio link.

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single Bio Links

8 ways to use your link-in-bio on Instagram

  1. Promote latest content: Direct followers to your most recent blog post, video, or any other content you want to highlight.
  2. Product launches: If you’re selling a product or service, use the link to drive traffic to your latest offerings.
  3. Event announcements: Whether it’s a webinar, live session, or physical event, use the link to provide details and registration.
  4. Affiliate marketing: Share affiliate links and earn commissions by promoting products relevant to your audience.
  5. Newsletter sign-ups: Encourage followers to subscribe to your newsletter for exclusive updates and content.
  6. Survey or polls: Gain valuable insights by directing followers to surveys or polls related to your niche.
  7. Social media cross-promotion: Drive traffic to your other social media platforms to expand your online presence.
  8. Limited time offers: Create a sense of urgency by promoting time-sensitive discounts or promotions through your link.

Also read: How to Create an Outstanding Link Tree with Replug?

How to put a link in your Instagram bio?

Creating bio links is an easy way to add multiple links and diverse content blocks to your Instagram bio. Here’s a step-by-step guide on how to achieve this:

Step 1: Sign in to Replug or create an account

If you’re already a Replug user, sign in to your account. If not, you can create a free account to get started.

replug - link management

Step 2: Access the “Bio Links” feature

Once logged in, navigate to the Replug dashboard and locate the “Bio Links” feature.


Step 3: Create a new bio link

Click on the “New Bio Link” button to initiate the creation of a new bio link specifically tailored for your Instagram bio.


Step 4: Choose content blocks

Select the type of content block you want to add to your bio link page. Replug offers various options such as social icons, links, RSS feeds, audio, video, text, and cards. Choose the one that best suits your needs. For example, if you opt for social icons, proceed to the next step.


Also read: How to Fix the “Instagram Bio Links Not Working” Issue?

Step 5: Configure social icons block

Choose up to 5 social media platforms to include on your bio link page. Provide titles for each platform, customize colors for social icons, and paste the corresponding links. Click “Add Block” to include them in your bio link.


Step 6: Add more content blocks

If you wish to include additional content blocks, repeat the process. For instance, if you want to add website links, select the “Links” block. Enter titles for your blocks, titles for your URLs, and the respective website URLs. You can add multiple website links here.

Step 7: Proceed to the next step

Once you’ve added all the desired content blocks, click “Next” to proceed to the next step in the bio link creation process.

Step 8: Customize your bio link page

Customize your bio link page further by selecting your brand name, uploading an avatar (profile picture), and adding a title and subtitle. This step adds a personalized touch to your bio link page.


After completing these steps, you’ll have successfully created a bio link using Replug, which you can then share in your Instagram bio, allowing your followers to access multiple links and diverse content from a centralized location.

Convert your followers into customers with single bio link.

Uplift your conversion rates by connecting all of your social accounts and business pages with a single bio link.

Get Started For Free!
single Bio Links

Also read: Elevate Your Bio: Smart Links for Music Artists

How to find link-in-bio on Instagram?

Before diving into the ways to use the link-in-bio feature, let’s first understand where to locate and update it on your Instagram profile:

  1. Navigate to your profile by tapping on your profile picture in the bottom right corner.
  2. Click on the “Edit Profile” button.
  3. Tap on the “Add link” button and insert the URL you want to share.
  4. Don’t forget to save your changes.

Also read: How to get to the link in the bio on Instagram?

Link-in-bio best practices for Instagram:

To maximize your singular Instagram link, follow these best practices:

  • Incorporate your brand: Ensure your link resonates with your brand for authenticity.
  • Track traffic effectively: Use a unique link for Instagram to precisely measure traffic.
  • Simplify your link: Shorten the link, exclude unnecessary elements, and prominently feature your brand.
  • Utilize link management tools: Consider tools like Replug for link shortening and real-time analytics.
  • Create a branded landing page: Optimize efficiency by directing users to a clean landing page with multiple destinations.

Convert your followers into customers with single bio link.

Uplift your conversion rates by connecting all of your social accounts and business pages with a single bio link.

Get Started For Free!
single Bio Links


Can anyone add a link-in-bio on Instagram?

Yes, anyone with an Instagram account can add a link to their bio.

How to share a link-in-bio on Instagram?

Go to your Instagram profile, click “Edit Profile,” and enter the desired link in the designated space.

Are links in Instagram bios safe?

Generally, yes. However, it’s essential to use reputable links and be cautious to avoid potential security risks.

Do links in your Instagram bio drive traffic?

Absolutely. Your bio link serves as a gateway to direct followers to external websites, content, or promotions.

Why is there only one link in the Instagram bio?

Instagram restricts the number of clickable links per post to one, emphasizing the importance of strategic link usage in the bio.

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Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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