Top 10 Bitly alternatives and competitors in 2025

Back in 2008, Bitly changed the game for link shortening, but as the software landscape grew, so did the number of Bitly alternatives. 

While Bitly still packs a punch with its features, the price tag can be a bit much for some agencies.

That’s where we come in! Our team of experts took a deep dive into comparing Bitly with the newer, more affordable multi-tasking link shorteners. 

We focused on premium agency plans to help you find a platform that fits your budget and needs.

Look at these Bitly alternatives — we’re sure you’ll find one that works perfectly for your agency!

A comparative analysis between Bitly and Bitly alternatives

1. Replug

When it comes to finding an alternative to Bitly, Replug tops the list as the best option. It’s more than just a URL shortener—Replug is a comprehensive link management powerhouse that caters to individuals, small businesses, and large corporations.

Key features of Replug

• Create custom short links with your domain to maintain brand consistency.
• Add CTAs to your links to boost engagement and conversions.
• Design stunning bio landing pages to centralize your online presence.
• Utilize retargeting pixels to retarget users who click your links, ensuring you’re connecting with interested prospects.
• Track every click, share, and interaction with robust analytics.
• Create a white-label dashboard to gain complete control over your agency’s branding with customizable domains, logos, and interface.
• Seamlessly connect the physical and digital worlds with Replug’s powerful QR Code feature.
• Manage your links on the go with a handy Chrome extension.

Here’s what makes it exceptional:

• Bitly caps branded links at 3,000 links for $300/month, while Replug offers unlimited branded links for just $19/month—a budget-friendly solution for agencies.
• Replug’s large agency plan supports up to 250 bio links, allowing you to consolidate your online presence beautifully. In contrast, Bitly’s premium plan limits you to 10 custom landing pages.

Replug is a reliable, user-friendly, and, most importantly, affordable link-shortening tool. If you want extensive features on a single dashboard, we suggest Replug with 14 days free trial.

Features	Bitly (Premium) ($300/month)	Replug (Agency – Large) ($299 /mo)
Branded links	3000 links/month	Unlimited
Bulk link shortening	3,000 links/CSV	Unlimited
Link clicks	Unlimited	Unlimited
Deep links	Available	Unlimited
Bio-landing pages	10	250
Traffic routing	Not available	Available
Retargeting Pixel	Not available	Unlimited
Custom CTAs	Not available	Unlimited
QR Codes	200	Unlimited
UTM builder	Available	Available
White-label dashboards	Not available	Available
Change destination link	50/mo	Unlimited
QR scans	Available	Unlimited
Clicks data	1 year of click & scan data	Unlimited
Campaign-level tracking	Available	Unlimited
Country-level data	Available	Available
A/B testing	Available	Available
Workspaces	Available	50
Custom domains	Available	50
Chrome extension	Available	Available
A/B testing	Available	Available
Add OG titles and description	Not available	Available
Customer support	Basic	Dedicated

Winner: Replug is the winner here, offering futuristic features like retargeting and in-depth analytics—all at a fraction of Bitly’s cost. It’s smart, simple, and tailored for agencies of every size.

2. Rebrandly

Rebrandly is a comprehensive link management platform offering features similar to other top tools but with some distinct advantages. Rebrandly as an alternative to Bitly, excels in retargeting by allowing you to add retargeting pixels to links, enabling precise audience targeting for advertising campaigns.

Also read: 7 Retargeting Best Practices Every Marketer Should Follow

Features	Bitly (Premium) ($300/month)	Rebrandly (Growth plan) ($119/mo)
Clicks	Unlimited	Unlimited
Branded links	3000	3,500 /month
Clicks tracked	1 year of click & scan data	Clicks tracked
Bio-link/link gallery	10	Available
QR-codes/month	200	3,500
Retargeting	Not available	Available
Deep links	Available	Available
Analytics	Available	Available
Traffic routing	Not available	Available
CTA generation	Not available	Not available
UTMs	Available	Available
Bulk link imports	Available	Available
Link destination	50/mo	Add-on
Workspaces	Available	2
Group permissions	Not available	Available
24/7 support	Available	Basic
Dedicated onboarding	Available	Not available
API-access	Available	Available
Chrome extension	Available	Available

Winner: This comparison was tough, but ultimately, Rebrandly outshines Bitly with superior customization and much more—all at a more affordable starting price of $119/month compared to Bitly’s $300/month. It’s the smarter, cost-effective choice for advanced link management.

3. Short.io

Third, we have short.io, a smart Bitly alternative, founded in 2015 by a group of tech enthusiasts passionate about simplifying digital marketing strategies. 

Initially launched as short.cm, to be rebranded from Short.cm to Short.io to reflect its broader vision and global reach better. The platform expanded its features to meet these needs, introducing capabilities like geo-targeting, link expiration rules, branded QR codes, and advanced analytics.

Features	Bitly (Premium) ($300/month)	Short.io (Enterprise) ($148)
Clicks	Unlimited	Unlimited
Branded links	3000	Unlimited
Clicks tracked	1 year of click & scan data	Unlimited
Geo-targeting	Available	Available
Redirects	Available	Available
Bio-link	10	Not available
QR-codes/month	200	Unlimited
Retargeting	Not available	Available
CTA generation	Not available	Not available
Deep links	Available	Available
Analytics	Available	Available
UTMs	Available	Available
Bulk link imports	Available	Available
Edit link destinations	50/mo	Unlimited
Multiple teams	Not available	Available
Users	Limited	Unlimited

Winner: Both Bitly and Short.io excel in their respective areas, making the winner depend on your specific needs. However, one can choose Bitly for simplicity and reliability or Short.io for affordability and analytics.

4. Sniply.io

Sniply.io is a trusted platform used by over 100,000 marketers for content curation, link shortening, and gaining detailed insights to drive conversions.

What sets Sniply apart is its unique feature that allows users to include a call-to-action (CTA) and A/B testing on every link they create, which can be placed on external websites.

Also read: Top call-to-action tools – Proven CTA tips and tricks

Features	Bitly (Premium) ($300/month)	Sniply (Business) ($59/month)
Clicks	Unlimited	Unlimited
Branded links	3000	Unlimited
Edit destination URLs	Available	Available
QR codes	200/mo	Not available
Brand profiles	Available	15
Members	Not available	10
No. of CTAs	Not available	50,000
A/B testing	Not available	Available
Deep links	Available	Not available
Link in bio	Available	Not available
Custom domain	Available	Available
Click tracking	Available	Available
Retargeting pixels	Not available	Available
Reporting and analytics	Available	Available
Chrome extension	Available	Available
API access	Available	Available
Custom support	Basic	Basic

Winner: It’s hard to declare a clear winner since both tools cater to different needs. Bitly shines with features like link-in-bio and QR codes, while Sniply focuses on CTA generation and A/B testing. However, when it comes to cost, Sniply stands out as the more affordable option, whereas Bitly offers a broader range of features.

5. RetargetKit

True to its name, RetargetKit excels in advanced retargeting capabilities, making it a powerful tool for affiliate marketers. With unlimited branded links and seamless integration with your existing tools, this Bitly alternative helps you boost conversion rates through A/B testing, helping you pinpoint what works best for your niche.

Features	Bitly (Premium) ($300/month)	RetargetKit (Business)  ($49/ monthly)
Branded Links	3000	Unlimited
Clicks	Unlimited	50,000 Clicks/Month
Custom domain	Available	5
Retargeting Pixels	Not available	5
Call-to-action	Not available	Available
Bio-links	10	5
Link cloaking	Available	Available
Team member	Not available	3
A/B testings	Not available	Available
GEO traffic routing	Not available	Available
Deep links	Available	Available
Tracking and analytics	Available	Available
Password protection	Available	Available

Winner: Retargetkit offers extensive features at a lower price. Its team members, A/B testing, and geo-traffic routing features make it suitable for small to medium enterprises. 

Also read: 9 ways to multiply your sales with eCommerce retargeting

6. Linkly

Linkly is a great tool for simple branded links to share across the multiple platforms. It offers features like branded links, UTM tracking, and real-time analytics, allowing you to monitor clicks, audience behavior, and campaign performance effectively. 

However, Linkly offers a flexible pricing structure to suit different needs, starting with a free plan for beginners, which includes 500 tracked clicks per month. 

Features	Bitly (Premium) ($300/month)	Linkly ($289/month)
Clicks	Unlimited	500kper month
Branded links	3000	Unlimited
Link cloaking	Available	Available
Link expiry	Available	Available
Google Sheets feed	Not available	Available
Social media previews	Available	Available
Retargeting pixels	Not available	Available
Link in bio	10	Not available
QR codes	Available	Available
Traffic routing	Not available	Available
Tracking and analytics	Available	Available
OG titles and description	Not available	Available
Custom domain	Available	Available
Custom CTAs	Not available	Available
Chrome extension	Available	Available
Vast integrations	Available	Available

Winner: Linkly is more suitable for extensive marketing. It offers OG description and titles, retargeting pixels, and traffic routing at a lower price than Bitly. 

7. RocketLinks

RocketLink is a reliable link-shortening and retargeting tool that lets you customize URLs, track performance, and much more.

It offers a comprehensive dashboard to track all your links and clicks in one place, making it easier to optimize your marketing strategies. 

The major benefits RocketLink has as an alternative to Bitly is that pricing that’s much more budget-friendly than Bitly, giving you powerful link management tools without breaking the bank.

Features	Bitly (Premium) ($300/month)	RocketLinks (Galaxy) ($69 / month)
Clicks	Unlimited	Unlimited
Branded links	3000	1000/month
Link analytics	Available	Available
Vanity URLs	Available	Available
Custom domain	Available	50
Deep links	Available	Not available
CTA	Available	100 Available
Chrome extension	Available	Available
Retargeting pixels	Not available	50 pixels
Password protection	Available	Available
QR-codes	Available	Available
UTM	Available	Available
A/B testing	Not available	Not available
Customer support	Basic	Not available

Winner: While Bitly offers 3,000 branded links per month, Rocket Link provides 1,000. However, Rocket Link stands out with its extensive feature set, making it the clear winner overall.

Also read: How to turn a link into a QR code: 4 simple steps

8. TinyURL

TinyURL is one of the oldest URL shorteners, launched in 2002, and is known for its simplicity and ease of use. It provides basic URL shortening for free without requiring registration, making it accessible to casual users.

However, TinyULR, as an alternative to Bitly, might be suitable for small-tier businesses, as the paid versions offer basic shortening and analytics, but they don’t include bio links or traffic routing features. 

Features	Bitly (Premium) ($300/month)	TinyURL (Bulk) ($199.00 / mo and above)
Branded links	3000	250,000
Clicks tracked	1 year of click & scan data	250,000
Edit link destinations	50/mo	Unlimited
Link expiration	Available	Available
Link analytics history	1 year	2 years
Clicks by geography	Available	Available
Branded domains	Available	10
QR-codes/month	200	Not available
CTA generation	Not available	Not available
Link tags	Available	Available
Deep links	Available	Not available
Analytics	Available	Available
UTMs	Available	Not available
Bulk link imports	Available	Available
Customer support tickets	Available	Available

Winner: Bitly is the superior choice for businesses with its advanced features like unlimited branded links, detailed analytics, and QR codes, while TinyURL offers a more affordable option with basic link management capabilities.

9. PixelMe

PixelMe by Carbon6 is part of Amazon’s new embedded third-party apps program. When comparing Pixel Me and Bitly, you should know that:

PixelMe stands out for its integration with Amazon attribution, making it particularly valuable for e-commerce marketers and Amazon sellers who want to track the performance of their links and ads on the platform.

Bitly, on the other hand, offers strong link shortening and analytics capabilities, with branded links, QR codes, and much more, making it suitable for broad marketing campaigns and brand consistency.

Features	Bitly (Premium) ($300/month)	PixelMe ($400/mo)
Ad campaigns	Available	Unlimited
QR codes	Available	Not available
Custom domains	Available	10
Email links	Available	Available
Retargeting pixels	Not available	10
Branded links	3000/month	Available
Link in bio	Available	Not available
Deep links	Available	Amazon mobile app
Amazon attribution	Not available	Available
Dedicated support	Basic	Available
Google ads	Not available	Available
Facebook ads	Not available	Available
Instagram ads	Not available	Available
TikTok ads	Not available	Available
Dedicated account manager	Not available	Available
UTMs	Available	Available
Chrome extension	Available	Available

Winner: While Bitly excels in general link management, Pixel Me is the clear winner for e-commerce marketers and Amazon sellers. Its integration with Amazon attribution, support for ad campaigns across multiple platforms, and retargeting capabilities make it uniquely suited for driving conversions and optimizing sales funnels. 

10. JotURls

JotURL is a versatile link management platform that simplifies and enhances digital marketing efforts. The platform is mainly focused on analytics, and you’ll see features like advanced Conversion Tracker and more.

 With powerful analytics, JotURL provides real-time insights into clicks, conversions, and user behavior, helping marketers make data-driven decisions. 

This Bitly alternative ensures security with HTTPS, link encryption, and spam protection while offering multi-platform sharing for greater engagement. 

Also read: The importance of click tracking in digital analytics

Features	Bitly (Premium) ($300/month)	JotURL (BUSINESS XL) (249 €/mo)
Branded links	3000	250K
Clicks	Unlimited	Unlimited
Link protection	Available	Available
Brands	Available	100
Personal branding	Available	Available
UTMs	Available	50
Traffic routing	Not available	Not available
CTA	Not available	Available
QR codes	Available	150
Retargeting	Not available	Available
Tracking and analytics	Available	Available
Analytics data storage	1 year	2 year
Custom support	Basic	Available

Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year). 

Final verdict

For agencies looking to save costs without compromising on features, tools like Replug and Sniply are fantastic options. Their extensive features, from retargeting to advanced analytics, make them stand out.

All in all, Replug.io remains our top pick for maximum value with its 14-day free trial and unbeatable pricing.

Don’t wait—start converting long, unattractive URLs into branded vanity links and supercharge your campaigns today!

FAQs on Bitly alternatives  

What are the best Bitly alternatives?

Replug, RocketLinks, and Sniply are great alternatives, offering affordable plans with retargeting, A/B testing, and more.

Why should I use a link shortener?

Link shorteners make links more user-friendly, help track engagement, and can be customized to improve branding and aesthetics.

Can I retarget with Bitly alternatives?

Yes, platforms like Replug offer retargeting features that help improve conversions.

Which alternative is the best value for agencies?

Replug is the best value, offering extensive features at an affordable price, including a 14-day free trial.

Why choose Replug over Bitly?

Replug provides unlimited branded links, retargeting, and analytics at a fraction of Bitly’s cost, which is perfect for agencies.

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