Tag: link management tools

Back in 2008, Bitly changed the game for link shortening, but as the software landscape grew, so did the number of Bitly alternatives. 

While Bitly still packs a punch with its features, the price tag can be a bit much for some agencies.

That’s where we come in! Our team of experts took a deep dive into comparing Bitly with the newer, more affordable multi-tasking link shorteners. 

We focused on premium agency plans to help you find a platform that fits your budget and needs.

Look at these Bitly alternatives — we’re sure you’ll find one that works perfectly for your agency!

A comparative analysis between Bitly and Bitly alternatives

1. Replug

When it comes to finding an alternative to Bitly, Replug tops the list as the best option. It’s more than just a URL shortener—Replug is a comprehensive link management powerhouse that caters to individuals, small businesses, and large corporations.

Key features of Replug

• Create custom short links with your domain to maintain brand consistency.
• Add CTAs to your links to boost engagement and conversions.
• Design stunning bio landing pages to centralize your online presence.
• Utilize retargeting pixels to retarget users who click your links, ensuring you’re connecting with interested prospects.
• Track every click, share, and interaction with robust analytics.
• Create a white-label dashboard to gain complete control over your agency’s branding with customizable domains, logos, and interface.
• Seamlessly connect the physical and digital worlds with Replug’s powerful QR Code feature.
• Manage your links on the go with a handy Chrome extension.

Here’s what makes it exceptional:

• Bitly caps branded links at 3,000 links for $300/month, while Replug offers unlimited branded links for just $19/month—a budget-friendly solution for agencies.
• Replug’s large agency plan supports up to 250 bio links, allowing you to consolidate your online presence beautifully. In contrast, Bitly’s premium plan limits you to 10 custom landing pages.

Replug is a reliable, user-friendly, and, most importantly, affordable link-shortening tool. If you want extensive features on a single dashboard, we suggest Replug with 14 days free trial.

Features	Bitly (Premium) ($300/month)	Replug (Agency – Large) ($299 /mo)
Branded links	3000 links/month	Unlimited
Bulk link shortening	3,000 links/CSV	Unlimited
Link clicks	Unlimited	Unlimited
Deep links	Available	Unlimited
Bio-landing pages	10	250
Traffic routing	Not available	Available
Retargeting Pixel	Not available	Unlimited
Custom CTAs	Not available	Unlimited
QR Codes	200	Unlimited
UTM builder	Available	Available
White-label dashboards	Not available	Available
Change destination link	50/mo	Unlimited
QR scans	Available	Unlimited
Clicks data	1 year of click & scan data	Unlimited
Campaign-level tracking	Available	Unlimited
Country-level data	Available	Available
A/B testing	Available	Available
Workspaces	Available	50
Custom domains	Available	50
Chrome extension	Available	Available
A/B testing	Available	Available
Add OG titles and description	Not available	Available
Customer support	Basic	Dedicated

Winner: Replug is the winner here, offering futuristic features like retargeting and in-depth analytics—all at a fraction of Bitly’s cost. It’s smart, simple, and tailored for agencies of every size.

2. Rebrandly

Rebrandly is a comprehensive link management platform offering features similar to other top tools but with some distinct advantages. Rebrandly as an alternative to Bitly, excels in retargeting by allowing you to add retargeting pixels to links, enabling precise audience targeting for advertising campaigns.

Also read: 7 Retargeting Best Practices Every Marketer Should Follow

Features	Bitly (Premium) ($300/month)	Rebrandly (Growth plan) ($119/mo)
Clicks	Unlimited	Unlimited
Branded links	3000	3,500 /month
Clicks tracked	1 year of click & scan data	Clicks tracked
Bio-link/link gallery	10	Available
QR-codes/month	200	3,500
Retargeting	Not available	Available
Deep links	Available	Available
Analytics	Available	Available
Traffic routing	Not available	Available
CTA generation	Not available	Not available
UTMs	Available	Available
Bulk link imports	Available	Available
Link destination	50/mo	Add-on
Workspaces	Available	2
Group permissions	Not available	Available
24/7 support	Available	Basic
Dedicated onboarding	Available	Not available
API-access	Available	Available
Chrome extension	Available	Available

Winner: This comparison was tough, but ultimately, Rebrandly outshines Bitly with superior customization and much more—all at a more affordable starting price of $119/month compared to Bitly’s $300/month. It’s the smarter, cost-effective choice for advanced link management.

3. Short.io

Third, we have short.io, a smart Bitly alternative, founded in 2015 by a group of tech enthusiasts passionate about simplifying digital marketing strategies. 

Initially launched as short.cm, to be rebranded from Short.cm to Short.io to reflect its broader vision and global reach better. The platform expanded its features to meet these needs, introducing capabilities like geo-targeting, link expiration rules, branded QR codes, and advanced analytics.

Features	Bitly (Premium) ($300/month)	Short.io (Enterprise) ($148)
Clicks	Unlimited	Unlimited
Branded links	3000	Unlimited
Clicks tracked	1 year of click & scan data	Unlimited
Geo-targeting	Available	Available
Redirects	Available	Available
Bio-link	10	Not available
QR-codes/month	200	Unlimited
Retargeting	Not available	Available
CTA generation	Not available	Not available
Deep links	Available	Available
Analytics	Available	Available
UTMs	Available	Available
Bulk link imports	Available	Available
Edit link destinations	50/mo	Unlimited
Multiple teams	Not available	Available
Users	Limited	Unlimited

Winner: Both Bitly and Short.io excel in their respective areas, making the winner depend on your specific needs. However, one can choose Bitly for simplicity and reliability or Short.io for affordability and analytics.

4. Sniply.io

Sniply.io is a trusted platform used by over 100,000 marketers for content curation, link shortening, and gaining detailed insights to drive conversions.

What sets Sniply apart is its unique feature that allows users to include a call-to-action (CTA) and A/B testing on every link they create, which can be placed on external websites.

Also read: Top call-to-action tools – Proven CTA tips and tricks

Features	Bitly (Premium) ($300/month)	Sniply (Business) ($59/month)
Clicks	Unlimited	Unlimited
Branded links	3000	Unlimited
Edit destination URLs	Available	Available
QR codes	200/mo	Not available
Brand profiles	Available	15
Members	Not available	10
No. of CTAs	Not available	50,000
A/B testing	Not available	Available
Deep links	Available	Not available
Link in bio	Available	Not available
Custom domain	Available	Available
Click tracking	Available	Available
Retargeting pixels	Not available	Available
Reporting and analytics	Available	Available
Chrome extension	Available	Available
API access	Available	Available
Custom support	Basic	Basic

Winner: It’s hard to declare a clear winner since both tools cater to different needs. Bitly shines with features like link-in-bio and QR codes, while Sniply focuses on CTA generation and A/B testing. However, when it comes to cost, Sniply stands out as the more affordable option, whereas Bitly offers a broader range of features.

5. RetargetKit

True to its name, RetargetKit excels in advanced retargeting capabilities, making it a powerful tool for affiliate marketers. With unlimited branded links and seamless integration with your existing tools, this Bitly alternative helps you boost conversion rates through A/B testing, helping you pinpoint what works best for your niche.

Features	Bitly (Premium) ($300/month)	RetargetKit (Business)  ($49/ monthly)
Branded Links	3000	Unlimited
Clicks	Unlimited	50,000 Clicks/Month
Custom domain	Available	5
Retargeting Pixels	Not available	5
Call-to-action	Not available	Available
Bio-links	10	5
Link cloaking	Available	Available
Team member	Not available	3
A/B testings	Not available	Available
GEO traffic routing	Not available	Available
Deep links	Available	Available
Tracking and analytics	Available	Available
Password protection	Available	Available

Winner: Retargetkit offers extensive features at a lower price. Its team members, A/B testing, and geo-traffic routing features make it suitable for small to medium enterprises. 

Also read: 9 ways to multiply your sales with eCommerce retargeting

6. Linkly

Linkly is a great tool for simple branded links to share across the multiple platforms. It offers features like branded links, UTM tracking, and real-time analytics, allowing you to monitor clicks, audience behavior, and campaign performance effectively. 

However, Linkly offers a flexible pricing structure to suit different needs, starting with a free plan for beginners, which includes 500 tracked clicks per month. 

Features	Bitly (Premium) ($300/month)	Linkly ($289/month)
Clicks	Unlimited	500kper month
Branded links	3000	Unlimited
Link cloaking	Available	Available
Link expiry	Available	Available
Google Sheets feed	Not available	Available
Social media previews	Available	Available
Retargeting pixels	Not available	Available
Link in bio	10	Not available
QR codes	Available	Available
Traffic routing	Not available	Available
Tracking and analytics	Available	Available
OG titles and description	Not available	Available
Custom domain	Available	Available
Custom CTAs	Not available	Available
Chrome extension	Available	Available
Vast integrations	Available	Available

Winner: Linkly is more suitable for extensive marketing. It offers OG description and titles, retargeting pixels, and traffic routing at a lower price than Bitly. 

7. RocketLinks

RocketLink is a reliable link-shortening and retargeting tool that lets you customize URLs, track performance, and much more.

It offers a comprehensive dashboard to track all your links and clicks in one place, making it easier to optimize your marketing strategies. 

The major benefits RocketLink has as an alternative to Bitly is that pricing that’s much more budget-friendly than Bitly, giving you powerful link management tools without breaking the bank.

Features	Bitly (Premium) ($300/month)	RocketLinks (Galaxy) ($69 / month)
Clicks	Unlimited	Unlimited
Branded links	3000	1000/month
Link analytics	Available	Available
Vanity URLs	Available	Available
Custom domain	Available	50
Deep links	Available	Not available
CTA	Available	100 Available
Chrome extension	Available	Available
Retargeting pixels	Not available	50 pixels
Password protection	Available	Available
QR-codes	Available	Available
UTM	Available	Available
A/B testing	Not available	Not available
Customer support	Basic	Not available

Winner: While Bitly offers 3,000 branded links per month, Rocket Link provides 1,000. However, Rocket Link stands out with its extensive feature set, making it the clear winner overall.

Also read: How to turn a link into a QR code: 4 simple steps

8. TinyURL

TinyURL is one of the oldest URL shorteners, launched in 2002, and is known for its simplicity and ease of use. It provides basic URL shortening for free without requiring registration, making it accessible to casual users.

However, TinyULR, as an alternative to Bitly, might be suitable for small-tier businesses, as the paid versions offer basic shortening and analytics, but they don’t include bio links or traffic routing features. 

Features	Bitly (Premium) ($300/month)	TinyURL (Bulk) ($199.00 / mo and above)
Branded links	3000	250,000
Clicks tracked	1 year of click & scan data	250,000
Edit link destinations	50/mo	Unlimited
Link expiration	Available	Available
Link analytics history	1 year	2 years
Clicks by geography	Available	Available
Branded domains	Available	10
QR-codes/month	200	Not available
CTA generation	Not available	Not available
Link tags	Available	Available
Deep links	Available	Not available
Analytics	Available	Available
UTMs	Available	Not available
Bulk link imports	Available	Available
Customer support tickets	Available	Available

Winner: Bitly is the superior choice for businesses with its advanced features like unlimited branded links, detailed analytics, and QR codes, while TinyURL offers a more affordable option with basic link management capabilities.

9. PixelMe

PixelMe by Carbon6 is part of Amazon’s new embedded third-party apps program. When comparing Pixel Me and Bitly, you should know that:

PixelMe stands out for its integration with Amazon attribution, making it particularly valuable for e-commerce marketers and Amazon sellers who want to track the performance of their links and ads on the platform.

Bitly, on the other hand, offers strong link shortening and analytics capabilities, with branded links, QR codes, and much more, making it suitable for broad marketing campaigns and brand consistency.

Features	Bitly (Premium) ($300/month)	PixelMe ($400/mo)
Ad campaigns	Available	Unlimited
QR codes	Available	Not available
Custom domains	Available	10
Email links	Available	Available
Retargeting pixels	Not available	10
Branded links	3000/month	Available
Link in bio	Available	Not available
Deep links	Available	Amazon mobile app
Amazon attribution	Not available	Available
Dedicated support	Basic	Available
Google ads	Not available	Available
Facebook ads	Not available	Available
Instagram ads	Not available	Available
TikTok ads	Not available	Available
Dedicated account manager	Not available	Available
UTMs	Available	Available
Chrome extension	Available	Available

Winner: While Bitly excels in general link management, Pixel Me is the clear winner for e-commerce marketers and Amazon sellers. Its integration with Amazon attribution, support for ad campaigns across multiple platforms, and retargeting capabilities make it uniquely suited for driving conversions and optimizing sales funnels. 

10. JotURls

JotURL is a versatile link management platform that simplifies and enhances digital marketing efforts. The platform is mainly focused on analytics, and you’ll see features like advanced Conversion Tracker and more.

 With powerful analytics, JotURL provides real-time insights into clicks, conversions, and user behavior, helping marketers make data-driven decisions. 

This Bitly alternative ensures security with HTTPS, link encryption, and spam protection while offering multi-platform sharing for greater engagement. 

Also read: The importance of click tracking in digital analytics

Features	Bitly (Premium) ($300/month)	JotURL (BUSINESS XL) (249 €/mo)
Branded links	3000	250K
Clicks	Unlimited	Unlimited
Link protection	Available	Available
Brands	Available	100
Personal branding	Available	Available
UTMs	Available	50
Traffic routing	Not available	Not available
CTA	Not available	Available
QR codes	Available	150
Retargeting	Not available	Available
Tracking and analytics	Available	Available
Analytics data storage	1 year	2 year
Custom support	Basic	Available

Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year). 

Final verdict

For agencies looking to save costs without compromising on features, tools like Replug and Sniply are fantastic options. Their extensive features, from retargeting to advanced analytics, make them stand out.

All in all, Replug.io remains our top pick for maximum value with its 14-day free trial and unbeatable pricing.

Don’t wait—start converting long, unattractive URLs into branded vanity links and supercharge your campaigns today!

FAQs on Bitly alternatives  

What are the best Bitly alternatives?

Replug, RocketLinks, and Sniply are great alternatives, offering affordable plans with retargeting, A/B testing, and more.

Why should I use a link shortener?

Link shorteners make links more user-friendly, help track engagement, and can be customized to improve branding and aesthetics.

Can I retarget with Bitly alternatives?

Yes, platforms like Replug offer retargeting features that help improve conversions.

Which alternative is the best value for agencies?

Replug is the best value, offering extensive features at an affordable price, including a 14-day free trial.

Why choose Replug over Bitly?

Replug provides unlimited branded links, retargeting, and analytics at a fraction of Bitly’s cost, which is perfect for agencies.

You may also like:

Best URL shorteners for 2025

30+ great SaaS tools in the market today

Bitly vs Linktree vs Replug: Which is better?

Bitly vs Rebrandly vs Replug

Links are the backbone of the internet, connecting users to content, products, and brands daily. 

But are your links working hard enough for your brand? 

With a top-notch link management tool, you can transform basic URLs into custom URLs that reflect your branding and drive results.

While standard tools handle the basics, advanced link management tools take it further with features like bio-link pages, custom CTAs, white-label boards, deep links, and retargeting pixels.

They’re designed to elevate your digital strategy with actionable insights and customization.

Ready to upgrade your link game?

Explore our list of the top 10 link management tools for 2025. Compare features, pricing, and unique benefits to find the perfect match for your brand.

A quick overview of tools with top features and ratings

Tool	Top Features	G2 Ratings
Replug	All-in-one link management solution (White label solution, bio-links, retargeting pixels, deep links, Custom CTA’s, advanced analytics)	4.8/5
Bitly	Great for free URL shortening, QR codes, quick analytics	4.5/5
Rebrandly	Link redirects, retargeting, custom domain	4.6/5
BL.INK	Feature-rich all-in-one link management solution (White label solution, bio-links, retargeting pixels, deep links, Custom CTA’s, advanced analytics)	4.6/5
GeniusLink	Great link shortener, link rotator, Amazon link monitoring	4.7/5
TinyURL	Quick URL creation, Browser toolbar integration	4.3/5
Sniply	Custom URL shortener, Call-to-action URL shortener	4.2/5
Capsulink	Link analysis, URL shortening , cross-platform tracking, QR code generation	4.4/5
t2m	URL management, URL branding, campaign management, detailed analytics	4.9/5
Linktree	Consolidates multiple links, customizable bio landing page	4.6/5

Benefits of using a link management tool

Long URLs look suspicious, and people don’t trust such links. This is where link management tools come in. It allows individuals and businesses to take control back of their links. Link management tools help with content sharing, brand collaboration, and data tracking. Here are some other essential uses of link management tools. 

Campaign performance optimization

• Create multiple links simultaneously for large-scale campaigns.
• A/B test links to find the best-performing URLs in your campaigns.
• Use custom slugs to include keywords for better search rankings
• Create custom CTAs to drive more traffic and conversions.

Link expiration and redirection

• Set expiration dates for limited-time promotions to manage traffic flow.
• Redirect users to updated URLs without changing the original link.
• Avoid broken links and keep campaigns evergreen.

Enhanced QR code integration

• Generate custom QR codes linked to trackable URLs in seconds.
• Easily monitor offline-to-online QR scans with detailed analytics.
• Optimize print campaigns by connecting them directly to digital channels.

Geo-targeting and device-targeting

• Direct users to region-specific pages for localized experiences.
• Customize destinations based on devices for improved usability.
• Add retargeting pixels to your links to redirect traffic to specific pages, optimizing marketing.

Affiliate and influencer management

• Track affiliate or influencer performance by assigning unique links.
• Reward partners based on their exact contributions.
• Ensure transparency and accountability in partnerships.

Automated UTM tagging

• Automatically append UTM parameters to track campaigns effortlessly.
• Ensure consistent tagging across platforms without manual errors.
• Gain precise insights into marketing channel performance.

10 best link management tools of 2025

Now that you’ve checked out the ‘what’ and ‘why’ in our blog, let’s jump into our handpicked list of top link management tools for 2025.

1. Replug

Our top choice on this list is Replug – A modern link management tool packed with advanced features that help brands and marketers supercharge conversion rates. This dynamic platform redefines the way links are managed, as brands get access to a centralized hub where they can create, customize, and monitor links across multiple digital channels.

Features	Pricing
Retargeting pixel	Basic – $19 /mo Professional – $49 /mo Agency – $79 /mo
Link shortening
Link analytics
White-label solution
Link rotators
Bio-link pages
Deep links

At its core, Replug isn’t solely about shortening URLs; it’s a multifaceted solution that crafts branded links infused with compelling calls to action and A/B testing. Its intuitive interface simplifies link management while offering high-end features like white label boards, link rotators, retargeting pixels, bio links, and deep links so brands can increase awareness and optimize campaigns.

Besides that, unlike most link management tools, Replug ensures protection from threats, offering reporting tools, access control, and SSL encryption for comprehensive link security.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

2. Bitly

Bitly stands as a top-tier free URL shortener, trailing just behind Replug in its comprehensive offerings. It excels in URL shortening and provides additional functionalities like creating vanity URLs, enabling two-factor authorization, and offering analytics—all completely free of charge.

Features	Pricing Plans
Url shortening	Free – $0/month Core – $8/month Growth – $29/month Premiume – $199/month
Link-in-bio
QR-code
Bulk link shortening

Notably, Bitly ensures the reliability of your links, rarely experiencing downtime unless their services are halted. However, for elevated features such as enhanced user support and API access, a Bitly Enterprise subscription becomes necessary.

Related: 9 Bitly Competitors That Agencies Should Try Out

3. GeniusLink

GeniusLink steps up as a sophisticated solution in the lineup, offering more than just link shortening. It not only condenses links but also provides comprehensive tracking capabilities, enabling a detailed understanding of the customer journey. One of its standout abilities lies in tracking transactions occurring beyond your website, delivering insights into off-site interactions critical for holistic analytics.

Features	Pricing Plans
Dynamic link destinations	Starts at $6/mo and goes up to $2,503.50/mo.
Custom links
Link analytics
Deep links

Moreover, a standout feature of GeniusLink is its “no lock-in” approach, granting users the flexibility to regulate their links instantly without the need for additional tools or complex procedures.

4. Tiny URL

TinyURL simplifies link shortening with its straightforward interface, allowing users to quickly create compact URLs. While it lacks extensive features, it excels in providing essential functionality without requiring a login.

Features	Pricing plans
Quick URL creation	Free – $0.00 /mo Pro plan starts at $9.99 /mo – $199.00 /mo  Bulk plan starts at $99.00 /mo – $1,499.00 /mo
Analytics
Custom domain

Its ease of use makes it ideal for swift link management, catering to urgent needs, or for those seeking hassle-free URL customization. Additionally, TinyURL’s integration into browser toolbars streamlines the process, enabling users to generate concise links for any active webpage effortlessly.

5. Capsulink

Capsulink stands out as a comprehensive link management platform, offering a diverse array of features tailored for modern marketers and businesses. It goes beyond simple link shortening, providing an array of tools for optimizing, tracking, and enhancing link performance.

Features	Pricing Plans
Link analysis	Pro – $10 /month Business – $40 /month Ultimate – $160 /month
URL shortening API
Cross-platform tracking
QR code generation

One of Capsulink’s standout features is its branding and customization options, allowing users to create visually appealing, branded links that resonate with their audience. From customizable domains to advanced branding elements, Capsulink enables users to elevate their brand’s online presence and credibility. 

6. Sniply

Sniply is a handy tool for managing links and boosting social media engagement. It lets marketers add eye-catching calls to action to the articles and pages they share. 

With Sniply, you can easily share links, keep tabs on performance, and see how engaged your audience is. It’s designed to amp up conversions by letting you customize, curate content, tweak code, gather data, and integrate smoothly.

Features	Pricing Plans
Custom URL shortener	BASIC – $9 /mo PRO – $29 /mo BUSINESS – $59 /mo ENTERPRISE – Custom pricing
Call-to-action URL shortener
Link management and analytics
Conversion optimization

7. BL.INK

BL.INK offers a comprehensive platform for link management, tracking, and performance evaluation, showcasing insights through reports or seamless integration with tools like Google and Adobe. Its open API facilitates smooth integration with other systems, catering to organizations of all sizes while prioritizing security through customizable user access and top-tier features.

Moreover, BL.INK enables measurement and monitoring of engagement touch points across journeys, allows keyword editing, and provides graphical insights into click patterns across specific timeframes and geographical locations.

Features	Pricing plans
Reporting and statistics	Expert- $48/mo SMB- $99/mo Team- $299/mo Business- $599/mo
Campaign management
Third-party integration
Customizable branding

8. Rebrandly

Rebrandly stands as a dependable link management solution tailored for enterprises, organizations, and marketing professionals seeking seamless tracking and sharing of shortened URLs. It simplifies the process for teams to craft, organize, and effortlessly distribute branded links.

Features	Pricing Plans
Link retargeting	Lite – $13/mo Popular – $32/mo Professional – $99/mo Enterprise – starts from $625/mo
Custom domains and slugs
Bulk link creation and editing
Link Gallery

Furthermore, Rebrandly extends individuals and companies the opportunity to shorten and personalize the links they share, utilizing a designated domain name of their preference.

Related: 9 Best Alternatives of Rebrandly For Agencies 

9. t2m

t2m stands out as an exceptional URL shortener offering branded links, leveraging concise links to enhance your brand’s visibility. Its custom URL-shortening platform combines various functionalities seamlessly. 

Whether you aim to highlight your domain, set up redirects, or craft personalized vanity links, t2m is worth exploring. Its array of features extends well beyond those of a typical online link shortener, offering a comprehensive toolkit for brand enhancement and link management.

Features	Pricing plans
URL management	BASIC – $5 one-time STANDARD – $9.99 /mon PRO $29.99 PREMIUM – $89.99
Branding & APIs
Campaign management
Detailed Analytics

10. Linktree

Linktree simplifies sharing multiple links by creating a single, customizable landing page. It’s a handy tool for individuals and businesses, allowing them to showcase various links—like social profiles, articles, and websites—using one easy-to-access page.

Features	Pricing Plans
Consolidates multiple links	Free – $0 Starter – $5Pro – $9 per month Premium – $2 /month
Customizable landing page
Simplifies social media links
Directs users to diverse URLs

Linktree helps organize content in a neat and personalized way, making it effortless for visitors to explore different online destinations from a single link. It’s a popular choice for improving social media bio links, giving users a smart and simple way to present a range of content without any constraints.

Related: 10 Best Bio Link Tools For 2024| Reviews & Pricing

Not quite clear yet? Here are 10 factors to consider when choosing a link management tool.

Top factors to consider when choosing a link management tool

Choosing the right tool is important for your business growth. However, a little research and upfront work should save you a lot of time.

When selecting the ideal link management tool, several factors warrant consideration for effective decision-making:

1. Link tracking and analytics

• Accuracy: Ensure the tool provides accurate tracking of clicks, conversions, and other relevant metrics.
• Real-time analytics: Real-time data allows you to monitor and respond to link performance promptly.

2. Link customization

• Branding: Choose a tool that allows you to customize links with your branding, making them more recognizable and trustworthy.
• URL slug customization: The ability to create custom URL slugs is important for creating clean, memorable links.

3. Link retargeting

• Retargeting options: Some tools offer retargeting capabilities, allowing you to create custom audiences based on link clicks for further marketing efforts.

4. Compliance & security

• SSL support: Ensure that links generated by the tool use SSL to guarantee secure data transfer.
• Link expiration: The ability to set link expiration dates adds an extra layer of security.
• GDPR compliance: Ensure the tool complies with relevant data protection regulations.

5. Integration and compatibility

• Integration with other Tools: Check if the tool integrates seamlessly with your existing marketing and analytics tools.
• API Access: API support allows for more extensive integration and customization.

6. Link management features

• Link editing: The ability to edit links after creation can be crucial for correcting mistakes or updating destinations.
• Link categorization: Organize links into categories or campaigns for better management.
• Scalability: Choose a tool that can scale with your needs as your link management requirements grow.

7. Link redirection and forwarding

• 301 redirects: Ensure the tool supports 301 redirects for permanent links to maintain SEO benefits.
• Custom redirects: The ability to create custom redirects for specific purposes is valuable.

8. User permissions and collaboration

• User roles: If you’re working in a team, having different user roles and permissions ensures secure and controlled access.
• Collaboration features: Tools that support collaboration features like sharing and commenting can enhance teamwork.

9. Cost and pricing structure

• Transparent pricing: Look for clear and understandable pricing structures without hidden fees.
• Free trial or demo: Test the tool before committing to a subscription to ensure it meets your requirements.

10. Customer support

• Support channels: Check the availability of customer support channels (email, chat, phone) and their responsiveness.

Final verdict

This is the day and age of digital marketing tools. Almost everyone has a social handle or website promoting themselves or their business.

With that being said, URLs play an essential role in engaging your target audience. Hence, marketers need a tool that can make link management easier for them or their business.

There are so many link management tools that can help you manage and grow your business. A complete link management solution that fits your needs and budget.

Replug is a Superman in the link management industry – offering a variety of premium solutions that boost your link performance through branding & promotion. 

However, keep in mind that if you’re a startup or mid-tier business, it’s smart to start with free trials to check if a tool suits your brand’s needs before committing financially.

Conclusively, I would recommend you get started with Replug, as it’s way more than just a common link management tool.

FAQs on link management tools

What is a link management tool?

A link management tool streamlines the creation, customization, and tracking of URLs. It allows users to monitor link performance, improve branding, and implement retargeting strategies. Ideal for marketers, it centralizes link control and enhances audience engagement.

What is the best link management tool?

Replug stands out as the premier link management tool, offering comprehensive features often missing in other tools, coupled with cost-effective pricing options.

What features to consider when looking for a link management tool?

Consider features like branded links, analytics, ease of use, and integration capabilities.

How much does a link management tool cost on average?

The cost of a link management tool varies widely, from free options to premium plans, depending on features and usage.

What are some common benefits of a link management tool?

Common benefits include enhanced branding through branded links, improved analytics for link performance, streamlined link organization, and increased click-through rates.

As 2025 unfolds, the race to find the ultimate link management tool is more intense than ever. 

Marketers and businesses are no longer settling for basic link functionalities—they’re on the hunt for stronger solutions that deliver advanced analytics, retargeting, and branding capabilities. 

If you’ve also been exploring tools like Linkly but feel room for improvement. This comparison will introduce you to Replug—a top Linkly alternative. 

Both platforms are designed to empower marketers with branded links, redirecting features, and advanced branded management, but how do they truly stack up? 

In this Linkly vs. Replug blog, we’ll compare these platforms side by side, dissecting their features, pricing, and limitations to help you discover the perfect fit for your link management needs.

Overview	Linkly	Replug
Description	Linkly– a simple link management tool founded to provide marketers with a straightforward tool for link creation and basic analytics, Linkly has gained traction among businesses looking for a no-frills approach to link management.	Replug positions itself as a comprehensive link management and marketing platform. It goes beyond simple URL shortening to offer a suite of tools designed to enhance your marketing efforts across various channels.
Pricing starts from	$34/month	$19/month
Best for	Link rotations and retargeting	Complete link management

Also read: Custom URL shortener: Benefits, purpose, and the best tools

Feature-by-feature analysis Linkly vs. Replug 

Feature comparison	Linkly	Replug
Link management
Link shortening	Yes	Yes
Custom links	Yes	Yes
SMS links	Yes	Yes
Deep links	Yes	Yes
Custom domains	Yes	Yes
UTM tags	Yes	Yes
Link cloaking	Yes	Yes
Link disguising	Yes	Yes
Bulk link import	Yes	Yes
Bulk link export	Yes	Yes
Link previews	Yes	Yes
Password protect short link	No	Yes
Link expiration	Yes	Yes
Traffic routing and retargeting
Link rotation	Yes	Yes
Link redirection	Yes	Yes
Retargeting pixel	Yes	Yes
Redirect by country	Yes	Yes
Redirect by device	Yes	Yes
A/B test links	No	Yes
Campaigns
Campaign management	No	Yes
Custom CTA’s	No	Yes
3rd-party/ Custom widgets	No	Yes
Link-in bio	No	Yes
Link shortening	Yes	Yes
Retargeting pixel	Yes	Yes
Bio links
Editable template	No	Yes
Ability to add title, description	No	Yes
RSS feed	No	Yes
Custom theme	No	Yes
Multiple button style	No	Yes
Verification button	No	Yes
Social links	No	Yes
Cards	No	Yes
Images / Videos	No	Yes
Bio-links preview	No	Yes
Editable alias	No	Yes
White-label solution
White-label dashboard	No	Yes
Personalized favicons, colors, domain	No	Yes
QR-codes
Dynamic QR codes	Yes	Yes
Custom colors	Yes	Yes
Multiple download formats	No – Only PNG	Yes
Customizable QR codes	Yes	Yes
Analytics & reporting
Link analytics dashboard	Yes	Yes
Shareable analytics dashboard	Yes	Yes
Analytics of unique redirects	Yes	Yes
Real-time analytics	Yes	Yes
Filter by month	Yes	Yes
Visitors by country	Yes	Yes
Unique clicks	Yes	Yes
UTM tracking	Yes	Yes
QR scans	No	Yes
Branded domain 404 redirect	Yes	Yes
Data export CSV	Yes	Yes
Email reports	No	Yes
301 redirect code	Yes	Yes
Chrome extension	Yes	Yes
Customer support
Dedicated support	No	Yes
Onboarding & call support	No	Yes
Workspace/ user
Team/ user dashboard	Yes	Yes
Workspace protection	Yes	No
Inviting user via email	Yes	Yes
Team member role – Admin	No	Yes
Team member role – Guest/ Viewer	No	Yes

A detailed comparison of Linkly vs. Replug

Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.

Link management and organization

Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels. 

Linkly link management

• Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
• Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
• No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
• Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
• Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
• Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
• Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.

Replug link management

• Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
• Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
• Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
• Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
• Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
• Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
• Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.

• Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
• Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
• Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.

Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

URL shortening and customization

Linkly URL shortening

• Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
• Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
• Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
• SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.

Replug URL shortening

• Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.

Also read: Dynamic URLs vs. Static URLs

• Bulk link import functionality: You can import multiple links at once, which saves time when managing large link libraries.
• Custom domains for branded links: Replug supports the use of custom domains, allowing businesses to create branded short links that help reinforce brand recognition.
• SEO-friendly URLs: Replug ensures that users can create SEO-friendly URLs by customizing the slug and optimizing the link structure for better search engine performance.

• Automated link customization: Replug includes automation features like link tagging, UTM presets, and bulk editing, saving time and effort for SEO optimization.
• Custom-branded SMS links: Create personalized, branded links for SMS campaigns to boost trust and click-through rates.
• Mobile-first optimization: Links created in Replug are optimized for mobile users, with options for app deep linking and responsive URLs for better user experience.

Bio-link pages

Linkly bio-link

• Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.

Replug bio-link

• Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
• Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.

• Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.

Also read: 7 benefits of bio links you need to know: your ultimate manual

• RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
• Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.

Traffic routing and retargeting

Linkly retargeting and traffic distribution 

• Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
• Manual traffic distribution: This allows you to control how much traffic is allocated to each variation in your links.
• Redirect users based on country: This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
• Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
• Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
• Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
• Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.

Replug retargeting and traffic distribution 

• Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
• A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
• Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
• Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
• Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
• Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
• Enhance ad relevance: Retarget users with personalized ads based on their previous interactions with your links.
• Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.

Call-to-action campaigns

Linkly CTA campaigns

• Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.

Replug CTA campaigns

• Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
• Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.

• Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
• Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
• Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.

• A/b testing for optimization: Use A/B testing to refine and optimize your CTAs based on real-time performance data.

Also read: Boost Your ROI with Personalized Call to Action for a Website

Analytics and tracking capabilities

Linkly analytics

• Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
• Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
• Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
• Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
• Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.

Replug analytics 

• Real-time, in-depth analytics: The Linkly alternative – Replug, provides live tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
• Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
• UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
• Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
• Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
• Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.

Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.

Pros & cons comparisons – Linkly vs Replug

	Linkly	Replug
Pros	– Strong traffic routing capabilities – Simple and straightforward user interface – Supports UTM tracking for campaigns – Quick and reliable performance	– Complete link management solutions – White-label dashboard- Advanced retargeting features – Customizable CTAs and bio-links – A/B testing for CTA effectiveness – 24/7 customer support – Excellent value for money
Cons	– Pricing may feel high for the feature set – Limited options for data export – Basic visualization tools – Lacks advanced customization features	– No free plan currently available

Overall performance and user interface 

When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.

Let’s examine how Linkly and Replug measure up in these critical areas.

User interface

Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics. 

Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.

On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience. 

You may also like: Top call-to-action tools – Proven CTA tips and tricks

Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.

Link loading speed

Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.

In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects. 

Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.

Linkly vs. Replug: Feedback from real users

	Linkly	Replug
Reviews	“Simple yet powerful link tracker” Verified user	“Powerful URL shortener with advanced features” Carlos T.
	“Easy to use” Verified user	“One of the best URL Shortner with Deeplinking” Verified user
	Great solution for link shortening specially for “mail:to” events” Anthony W.	“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
		“Solid team behind Replug” Verified user
Support channels	– Live-chat  – Email support  – Knowledge base – Release notes  – Request a Linkly feature – Basic support	– Live-chat  – Email support  – Changelog  – Knowledge base  – Glossary  – Help center – Dedicated support – Onboarding & call support

A one-on-one pricing comparison – Linkly vs. Replug

When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.

Plan	Linkly	Replug
Free	Offers a free tier with 1000 clicks every month	Offers a 14-day free trial
Basic	Up to 25k clicks – $34/mo	Up to 10k clicks – $19/mo
Pro	Up to 50k clicks – $59/mo	Up to 50k clicks – $49/mo
Agency small	Up to 100k clicks – $94/mo	Unlimited clicks – $79/mo
Agency medium	Up to 200k clicks – $154/mo	Unlimited clicks – $149/mo
Agency Large	Up to 500k clicks – $289/mo	Unlimited clicks – $299/mo
Agency Enterprise	Up to 1m click – $499/month	Unlimited clicks – $499/mo
Custom plans	No	Yes

Note: Replug also offers annual billing with a discount.

Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.

Our verdict 

If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.

FAQs on Linkly vs. Replug 

Which URL shortener platform provides better value for money: Linkly or Replug?

Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.

Which link management tool is better for small businesses: Linkly or Replug?

For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.

What makes someone click on a retargeting ad?

The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

Why do I see ads for things I’ve already purchased?

This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

You may also like:

9 best product analytics tools: A comparative analysis

30+ great SaaS tools in the market today

14 Best white label marketing tools for agencies in 2024

11 Best Affiliate Marketing Tools of 2024 – Features, Reviews, Pricing, and More    

Your Instagram bio is your brands first impression, and it matters. It’s more than just a few lines of text. It’s a powerful tool to establish your brand identity and drive traffic to your brand. 

Brands lose potential leads and drop conversion rates instantly as they’re not familiar with the platform’s algorithm or best practices. Some of the most important pointers to maximize your Instagram profile’s bio is knowing 

• How to remove link from Instagram bio?
• How to maximize the limited space in your bio?
• How to rename your bio links?

When crafting your Instagram bio, consider including some of the following:

• A short description of your brand
• A branded call-to-action (CTA)
• A bio-link
• Your website link
• A microsite link

Don’t forget that the URL in your bio channels your followers to an external website, a new landing page, a microsite, or other relevant destinations, expanding your influence beyond Instagram.

Let’s optimize it together.

Why I can’t remove the link from my Instagram bio?

There are a few potential reasons why you might be unable to remove a link from your Instagram bio:

1. Instagram glitch: Sometimes, Instagram experiences temporary glitches. Try closing the app completely and reopening it. This might resolve the issue.
2. Link shortener or third-party app: If you’re using a link shortener or a third-party app to manage your bio link, you might need to remove the link from that service first.
3. Outdated app: Ensure you’re using the latest version of the Instagram app. Outdated apps can sometimes cause issues.
4. Cache issues: Clear your app’s cache or use a different device to see if the issue persists. Cached data can sometimes cause unexpected behavior.
5. Account issues: Verify that your account hasn’t been flagged or restricted in any way, which might affect your ability to make changes.

Related: How to Fix the “Instagram Bio Links Not Working” Issue?

Additional troubleshooting steps:

1. Check internet connection: A poor internet connection can interfere with app functions.
2. Try a different device: If possible, log in to Instagram from a different device to see if the issue persists.
3. Wait it out: Sometimes, Instagram experiences temporary server issues. Waiting a few hours might resolve the problem.

If you’ve tried these steps and still can’t remove the link, contact Instagram support directly for further assistance.

How to remove a link from your Instagram bio?

Removing a link from your Instagram bio is a quick and easy process. Follow these steps to update your bio:

Step 1: Open the Instagram app on your device.

Step 2: Go to your profile

Tap on your profile picture in the bottom right corner of the screen to go to your profile page.

Step 3: Edit your profile

On your profile page, tap the “Edit Profile” button. This is usually located directly below your profile picture and bio.

Step 4: Update the website field

In the “Edit Profile” screen, look for the “Link” field. This is where your current link is located.

Step 5: Remove the link

Tap on the “Link” field to edit it. Delete the existing link or text from the field.

Step 6: Save your changes

Once you’ve removed the link, tap “Done” (iOS) or the checkmark (Android) in the top right corner to save your changes.

Refresh your profile: Go back to your profile page and refresh it to ensure that the link has been successfully removed.

And that’s it! You’ve successfully removed or updated the link from your Instagram bio. 

Also read: 10 Best Bio Link Tools For 2024| Reviews & Pricing 

How to rename a link on Instagram bio?

Renaming a link on Instagram involves using link shortener tools that not only condense your URL but also allow customization of the link text to make it more appealing and memorable.

Select a link shortener tool that offers customization features. One of the best options is Replug.

Introducing Replug

Replug is a link management platform that simplifies URL sharing by creating branded short links and provides in-depth click tracking for performance optimization.

Steps to rename bio links on Instagram using Replug

Take the first step towards using Replug by creating an account.

Step 1: In the top-left corner, paste the link you want to shorten into the input bar. Then, click the arrow icon next to it to proceed.

Step 2: You’ll be redirected to this page

Click the pencil icon in the top bar to rename or customize your link.

After editing, click the green checkmark to confirm the changes.

Step 3: Once you’ve finalized your changes, click the “Save Shortened Link” button at the bottom to complete the process.

Viola! Your link is renamed.

Step 4: Update your Instagram bio

1. Open Instagram and go to your profile.
2. Tap on “Edit profile”.
3. Find the “Website” field and paste your customized short link.
4. Save your changes.

5. Double-check your profile or wherever the link is used to ensure that the new name is correctly reflected and that the link still functions properly.

Replug: Link-in-bio feature

You can achieve this effortlessly with the Replug bio-link feature. This tool lets you consolidate all your important content and links into a single, accessible location for your audience.

Here are amazing features of Replug’s link in bio tool

1. Add your favorite content in one place

Bring your brand to life with social media icons, essential links, the recent blog with an RSS feed, audio clips, important text, and cards for stunning images.

2. With Replug, you don’t just get a link in bio – you get to own it by renaming your links.

Also, customize their appearance and match your landing page blocks from colors to favicons to your brand’s vibe. 

3. Track bio link performance

With performance tracking features, you can monitor the total number of clicks, conversion rates, and other valuable metrics. The best part is that you can view your analytics in both a summary list view and a detailed view.

Top tips to maximize the limited space in your bio:

Quick tips	Maximize your impact
Less is more	Add a short description about your brand or page.
Try adding a bio landing page	Conclude your website link, portfolio, contact information etc.
Identify your unique selling point (USP)	Clearly communicate what sets you apart.
Include a clear call to action (CTA)	Tell people what you want them to do next.
Keep on experimenting	Try different stuff. See what clicks. You might surprise yourself!

Conclusion

Removing a link from your Instagram bio is a simple process that can be done in a few steps through the app’s profile settings. By keeping your bio updated and free of outdated or broken links, you ensure a professional and effective presence on the platform. This helps maintain a clear and engaging profile, optimizing your brand’s impact and user experience. 

So that was it for today’s guide. If you have more questions regarding link name changers, link removers, or the best link in bio tools, feel free to visit our website. 

FAQs related to Instagram bio-link 

How do I make my Instagram bio catchy?

• Clearly state what your business does.
• Use relevant keywords to improve searchability.
• Include contact information and a call to action.
• Utilize Instagram’s business features like adding a category, contact options, and action buttons (e.g., “Book Now” or “Shop”).

How do I add a website link to my Instagram bio?

Edit your profile and paste the URL into the “Website” field.

How often should I update my Instagram bio?

Update your bio whenever there are significant changes to your brand, achievements, or contact information.

Can I use hashtags in my Instagram bio?

Yes, you can use hashtags in your Instagram bio to make your profile more discoverable and to highlight key interests or topics.

Rebrandly has been a popular choice for many. 

But at the same time, it’s expensive and offers fewer features and other link-shortening tools. 

If you’re facing the same problem and seeking alternatives to Rebrandly, you’re in the right place. 

This article will explore the best alternatives to help you level up your branding game and enhance your online reach.

Best tools	Key – feature	Agency/ Premium plan	Limitations
Replug	Complete link management solution	Starts $79 /mo	No freemium pan available
Bitly	Free URL shortener branded QR codes	$300/mo	No retargeting No traffic routing No Custom CTAs
TinyURL	URL shortener campaign Tracking	Starts $129/mo	Low value for money No additional features
BL. INK	Branded short links QR-codes	$599/mo	Expensive Limited features
Linkly	Link tracking and retargeting	$499/mo	No bio-links Expensive
Cutt.ly	Link tracking	$149 /mo	Complex interface No CTA
Short.io	Branded link shortener Link tracking and management	$148 /mo	No bio-links No CTA
Sniply	Call to actions	$59 /mo	No deep links No QR codes
Shorby	Link tracking & analytics	$99 /mo	Limited features

What is Rebrandly?

Rebrandly is a user-friendly tool for creating custom-branded short links, as well as shorter and more visually appealing versions of long URLs.

It’s commonly used in digital marketing to share links on social media and email campaigns.

Moreover, Rebrandly also offers detailed link tracking and analytics, helping users understand how their links are performing and where their audience is coming from.

Why consider Rebrandly alternatives?

Before we dive into the alternatives, let’s briefly touch on why agencies might be looking beyond Rebrandly. While Rebrandly offers solid link-management capabilities, it may fall short in some areas:

1. Feature limitations: Some agencies require more advanced features that Rebrandly doesn’t offer.
2. No hidden fees: Some Rebrandly alternatives might offer clearer, more transparent pricing with no surprise charges.
3. Integration needs: Certain agencies require seamless integration with specific tools that Rebrandly doesn’t support.
4. Faster support response: Some alternatives provide quicker and more efficient customer service, helping you resolve issues without delay.

Considering these factors, let’s explore the top alternatives that address these concerns and offer unique agency advantages.

Best Rebrandly alternatives: Pros, cons, and key features

1. Replug

Why Replug: Our top choice as the best Rebrandly alternative is Replug. This tool offers a comprehensive link management suite with link shortening, tracking, and retargeting features.

Also, Replug stands out for features like white-label, A/B testing, deep linking, and analytics. Overall, it’s a powerful tool for marketing campaigns.

Explore Replug’s features in-depth

Pros:

• Complete link management suite
• A/B testing for optimizing links
• White-label solution
• Link retargeting
• Bio link webpages
• Custom branded domains

Cons:

• Currently, no freemium plan is available.

2. Bitly

Why Bitly: Bitly is a household name in link shortening, known for its simplicity and analytics. Bitly as an alternative to Rebrandly can be a great choice because it offers high-end link tracking performance which helps in enhancing user engagement.

Pros:

• Simplicity and user-friendly interface
• Powerful link tracking and analytics
• Easy-to-use browser extension
• Customizable short links

Cons:

• Limited features in the free version
• Advanced analytics require a premium subscription
• No link retargeting, CTAs, and A/B testing.

3. TinyURL

Why TinyURL: TinyURL is your friend if you need a no-fuss solution. It’s straightforward and user-friendly, ideal for quick link shortening.

Pros:

• Straightforward and no-fuss link shortening
• Quick and easy to use
• No registration required

Cons:

• Lacks advanced features
• Limited link-tracking capabilities

4. BL. INK

Why BL.INK: BL.INK is a versatile URL shortener with advanced features like QR code generation and analytics. Perfect for marketing and tracking campaigns.

Pros:

• All-round URL shortener
• QR code generation
• Analytics for link tracking
• Custom branded domains

Cons:

• Pricing may not suit budget-conscious users
• Lacks many features, such as link retargeting and bio links that Rebrandly offers

Also read: Uses of QR Codes: Marketing, Sustainability & Convenience

5. Linkly

Why Linkly: It’s a powerful link management tool that helps you optimize your online presence and marketing strategies. It allows you to create, customize, and track links, providing in-depth insights into audience engagement.

Pros:

• Link customization
• UTM parameters
• Scheduled links
• Password protection

Cons:

• Learning curve (for new users)
• Premium features may be pricey for some

6. Cutt.ly

Why Cutt.ly: It’s an advanced link management tool specializing in link shortening and tracking. It simplifies creating custom-branded short links and offers comprehensive analytics to help you understand link performance.

Pros:

• In-depth link tracking and analytics.
• Custom-branded links for a professional appearance.
• Suitable for businesses of all sizes.

Cons:

• Limited customization options for free users.
• Analytics not as robust as some competitors
  

7. Short.io

Why Short.io: Short.io offers custom-branded links and link tracking, making it an excellent choice for businesses and marketers.

Pros:

• Custom-branded links
• Link tracking and analytics
• User-friendly interface

Cons:

• Some users report occasional reliability issues

8. Sniply

Why Sniply: Sniply combines link shortening with lead generation. It allows you to add call-to-actions to shared links, making it a powerful tool for marketers.

Pros:

• Combines link shortening with lead generation
• Allows call-to-action on short links
• Great for marketers and brand promotion with CTAs

Cons:

• Lacks in several important features.
• Some features are reserved for premium users

9. Shorby

Why Shorby: Shorby focuses on enhancing social media profiles through link shortening and online branding. If you’re active on social media, it’s worth a look.

Pros:

• Enhances social media profiles through link branding
• Ideal for social media enthusiasts
• Simplifies link sharing on social platforms

Cons:

• May not be suitable for users with broader link management needs
• Some features are specific to social media management

Also read: Best Link Management Tools

Why choose Replug over Rebrandly?

It’s a valid question. Replug offers features that set it apart from Rebrandly:

1. Link retargeting: Replug allows you to add retargeting pixels to short links, helping you reach users who have engaged with your links before.
2. A/B testing: Test different versions of your links to determine which performs better, ensuring optimal user engagement.
3. Custom branded domains: Create links that match your brand for a consistent and professional appearance.
4. White-label branding: Take complete control of your agency’s branding by adding your branded custom domain, logos, interface, and more.

5. Comprehensive analytics: Gain insights into your link performance, making data-driven decisions for your campaigns.
6. Call-to-action (CTA): Include call-to-action messages on shared links, driving user action and lead generation.

Conclusion

In conclusion, the world of link management offers a wide array of alternatives to Rebrandly. Each of these Rebrandly alternatives has pros and cons, catering to diverse needs. 

Whether you’re looking for simplicity, analytics, branding, or lead generation, consider the options mentioned here and choose the one that aligns with your specific goals and preferences. 

Happy link management!

FAQs on Rebrandly alternatives

Why Look for Rebrandly Alternatives?

Rebrandly has been a popular choice for link shortening and management, but it’s essential to have options that suit your unique needs. Whether you want more features, a different pricing structure, or a fresh interface, these Rebrandly alternatives are something for everyone.

Which Rebrandly alternative is best for marketing campaigns?

Replug is an excellent choice for marketing campaigns, offering various features for link management and user engagement.

Are these alternatives suitable for businesses and marketers?

Yes, many of these alternatives, such as Replug and BL.INK, offers advanced features and analytics, making them excellent choices for businesses and marketers.

Which link-shortening tool is similar to Rebrandly?

Replug is a link management tool similar to Rebrandly, offering custom-branded short links and robust analytics.

You may also like:

• Best Bitly Alternative
• Best Pixelme Alternative
• Best Link Management Tools
• 7 Best Link Trackers for Any Marketer

No one likes those long, complex URLs – They look weird, can be unsafe, tough to share, might not fit social bio, can’t be optimized for mobile use, and cause various issues.

To tackle these hurdles, consider using a URL shortener — a handy tool that transforms lengthy URLs into more manageable ones.

Beyond saving space, URL shorteners offer diverse features like click tracking, link customization, UTM tags, security and reliability, compatibility with phones and desktops, and much more.

These tools have gained popularity, especially since social media platforms and messaging apps limit post characters. But with so many options available, knowing which URL shortener is the best for your needs can be difficult.

For your help, we have shortlisted some of the best URL shorteners of 2025, with features, reviews, pricing, and what sets them apart. Keep reading to learn more…

Best URL shorteners in a blink

In recent years, URL-shortening tools have seen significant growth. After detailed research, we have found the below 6 link shorteners to be the best, as they are complete link management solutions in terms of pricing, features, user-friendliness, and customer reviews.

Tool	Best For	Agency Plans
Replug	Complete link management solution with high-end and low-cost features	$79 /mo
Bitly	Widely recognized URL shortening with robust analytics	$300 /mo
Rebrandly	Focus on link branding and customization	$399 /mo
Pixelme	Renowned for retargeting pixels	$400 /mo
Bl.INK	Feature-rich URL shortening with advanced tracking and analytics	$599 /mo
Cuttly	Straightforward link shortening with detailed analytics	$99 /mo
Capsulink	Simple tool to shorten, customize, and track links.	$160/mo

Note: Find out the detailed features, pricing, and reviews of these link shorteners in the “Top 6 URL Shorteners” section of the blog. However, if you are looking for even more, you may explore other URL shorteners at the bottom of the blog that didn’t end up in the top 6 list. 

10 reasons to use a URL shortener – Buyers guide

Making a purchase for the first time or even switching from one brand to another. Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.

Here’s why it’s the ultimate advantage for your specific needs.

1. Tracks the number of impressions, clicks & conversions
2. Cut short complex URLs to more recognizable ones. Thus, improves web traffic, CTR and conversion rates
3. Custom short links boost brand promotion and brand reach
4. Short URLs take less character space, hence are best for SMS & social bios
5. Branded URLs are easier to share and remember, which means enhanced brand recalls.
6. Improves user experience through smooth navigation.
7. Improve SEO efforts by optimizing long random URLs with branded keywords.
8. Get data in the form of reports, helping content creators and businesses make informed decisions
9. Rotate links to preferred link destinations on a specific date, time, or location.
10. Feature-rich URL shorteners offer multiple ways to use a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs, etc.

Related: How to Create an SEO-Friendly URL: Ultimate Tips

What should you consider when choosing a URL shortener?

The CAGR of 19.7 till 2031 and the growing demand for personalized user experiences, has made URL shorteners are a must-have tool for brands, agencies, and content creators.

Whereas, picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners:

1. User-friendly

One of the primary considerations when choosing a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.

The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly. However, the integrations with other tools and platforms you’re already using and compatibility across devices and browsers further add to its usability.

2. Cost efficiency

Pricing is a key consideration when choosing a URL shortener. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.

While free options are enticing, they might come with constraints that limit their utility, making premium versions with additional features more appealing for businesses or advanced users.

Also Read: Top 5 Paid URL Shorteners Worth Paying For!

3. Customization options

Customization options are essential because they allow you to personalize your shortened URLs. Adding branded domains or specific keywords reinforces brand identity. 

However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.

4. Link analytics

Link analytics is a key feature when choosing a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.

Related: How to Build a Custom Audience through URL Tracking

5. Security

Security is a critical consideration when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities. Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.

Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are vital for individuals and businesses concerned about confidentiality.

Top 6 URL shorteners for 2025

1 – Replug

The first and most top-notch URL shortener is Replug – An all-in-one link management tool for agencies and marketing pros with cost-effective pricing. With this handy tool, users can shorten branded URLs, do A/B testing, create catchy CTAs, set up white-label boards, build bio-links, and more.

Unlike its competitors, replug also has a Chrome extension and web app. It also provides additional benefits such as link-retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.

With Replug, you can even track the performance of specific marketing campaigns in specific locations. All in all, it’s the perfect fit for businesses of all sizes and industries.

Pricing:

• Basic: $19 / Month (with free trial)
• Professional (Most Popular): $49 / Month (with free trial)
• Agency: $79 / Month (with free trial)

Pros	Cons
Advanced analytics for in-depth insights	Currently, no freemium plan is available
Link retargeting options
Customizable short links
Complete link management solution
User-friendly interface

Reviews and Ratings

• G2 Ratings 4/ 5
• Capterra Ratings 4.5/ 5

Here’s what customers have to say about Replug:

2 – PixelMe

PixelMe is a mighty URL shortener designed to help you track and optimize your online advertising campaigns. It allows you to shorten your links and add tracking pixels to them, providing valuable insights into your campaigns’ performance. 

With its user-friendly interface, real-time analytics, and integrations with popular advertising tools, Pixelme is a complete solution for anyone looking to take their online advertising to the next level.

Related: Check out the best Pixelme alternatives 

Pricing:

• Growth: $99 / Month
• Scale: $149 / Month
• Elite: $240 / Month

Pros	Cons
Custom Domain	Do not offer agency features
Link analytics	Browser Extensions
Browser extensions	Branding on micro landing pages
	No white-label

Reviews and Ratings

Capterra Ratings 4.7/ 5

Here’s what customers have to say about Pixelme:

3 – Rebrandly

Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.

Preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs. Additionally, it boasts advanced features such as link retargeting support, making it a well-rounded and versatile solution.

Also read: How to Disguise a Link Using a URL Shortener?

Pricing:

• Lite: $12 / Month
• Essential: $28 / Month
• Professional: $85 / Month

Pros	Cons
Focus on link branding and customization.	It may not have as robust analytics as others.
Branded short links.	Pricing may be higher for branding features.
Enhances brand visibility.
Suitable for businesses.

Reviews and Ratings

Capeterra Ratings 4.7/ 5

Here’s what customers have to say about Rebrandly:

Related: 9 Best Alternatives of Rebrandly For Agencies 

4 – Bitly

Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, Bitly includes a QR code generator commonly preferred by social media influencers and businesses. While these basic features are available for free, they come with Bitly branding on the shortened links.

For users seeking more advanced capabilities, the paid version of Bitly offers additional features, including link retargeting, access to detailed link history, priority customer support, and a user-friendly dashboard to easily track and analyze link performance. However, if you’re looking for a powerful and customizable alternative to Bitly, Replug is an excellent choice.

Related: 9 Bitly Competitors That Agencies Should Try Out

Pricing:

• Starter: $8 / Month
• Basic: $29 / Month
• Premium: $199 / Month

Pros	Cons
Widely recognized and trusted.	Does not offer as many advanced features as some competitors.
Robust link analytics.	Limited customization options.
	Purposeless free tier

Reviews and Ratings

Capeterra Ratings 4.8/ 5

Here’s what customers have to say about Bitly:

5 – BL.INK

BL.INK is an all-in-one platform that handles links, keeps track of them, and gauges how well they’re doing. It shows how links perform either through reports or by working together with tools like Google and Adobe. 

Plus, it easily combines with other systems using its open API. It fits small to large organizations and ensures security with top-notch features and customizable user access

Pricing:

• Expert: $48 / Month
• SMB: $99 / Month
• Team: $299 / Month
• Business: $599 / Month

Pros	Cons
Feature-rich URL-shortening tool.	Pricing may be higher for the feature set.
Easy to use.	Can be a bit buggy at times.
Suitable for data-driven marketing

Reviews and Ratings

Capterra 4.7/ 5

Here’s what customers have to say about BL.Ink:

6 – Cutt.ly

Cuttly is a comprehensive link management platform offering advanced URL-shortening services and other features. With its built-in link analytics, you can monitor clicks on shortened URLs and measure their effectiveness. 

Cuttly offers a user-friendly interface, making it an excellent tool for beginners and experts, no matter the size of your company or your role as a blogger or marketer. If you ever need assistance, it provides support with an average email response time of two to 24 hours.

Related: Grow your business with branded short URL links

Pricing:

• Single Monthly: $25 / Month
• Team Monthly: $99 / Month
• Team Enterprise Monthly: $149 / Month

Pros	Cons
Customizable short links.	Limited branding options.
Detailed analytics.	In-app purchases are highly paid
Straightforward link shortening

Reviews and Ratings

Capterra 4.2/ 5

Here’s what customers have to say about Cuttly:

7 – Capsulink

Capsulink is a custom URL shortener and link management tool that empowers you with full control over your online links. Its advanced features, including smart links, branded links, an API URL shortener, destination URL modification, analytics, broken link notifications, and password protection, enable you to create, personalize, target, automate, manage, and measure your shortened URLs.

It stands out with smart URLs that adapt based on device, location, language, time, or behavior, ensuring users see the right landing page. It is also great for targeted marketing, A/B testing, and enhancing user experience. Additional features include detailed analytics, deep linking, QR codes, email encapsulation, Facebook cache clearing, and the cli.fm domain for verified users.

With affordable plans, unlimited links, and multi-user access, Capsulink delivers exceptional value for businesses of all sizes.

Also read: 5 powerful benefits of URL shorteners you should know

Pricing:

• Pro: $10 / Month
• Business: $40 / Month
• Ultimate: $160 / Month

Pros	Cons
Unlimited clicks	Access to custom slugs for paid subscription plans only
QR code generator for social videos and offline usage	Creating an account is necessary to shorten links
Hiding email addresses within shortened links
OpenGraph cache clearing
Exclusive access to cli.fm short domain for verified users in paid plans

Reviews and Ratings

G2 Ratings 4.5/ 5

Here’s what customers have to say about Capsulink:

What’s the link functionality of Replug

1. Get your best link for sharing: Get a link to any website you want your audience to share. You do not need to be affiliated with that website at all. It can be a blog post, a news article, or something from any website.
2. Replug will help in creating an optimized link: Choose a call-to-action type that can be a connect button, an opt-in form, or a retargeting pixel. Then, personalize the call-to-action message and appearance.
3. Let your audience explore it: On social media networks, email newsletters, or whatever else you want, simply share the new shortened connection. On the chosen tab, anyone who visits the connection will see your call to action.
4. Boost up your engagement: To get more traffic, followers, and leads, share more links. Measure your success by analyzing users, clicks, and conversions from the platform’s analytics.

Related: How to add UTM code to the URL using a link shortener?

Other link shorteners you may like:

We’ve highlighted some of the top and widely used URL shorteners above. However, if you’re seeking alternative options, consider the following ones listed below:

Here’s the list:

Sr.	Other Link Shorteners
1.	Ow.ly
2.	ClickMeter
3.	Joturl
4.	T2mio
5.	TinyURL
6.	Linkjoy
7.	Linkly
8.	RocketLink
9.	Linky.com
10.	Chit Link
11.	SmartURL
12.	Linkish

FAQs on URL shorteners

You may also like:

• Bitly Alternatives
• PixelMe Alternatives
• Best Tracking Tools

Google’s URL shortener, once a popular choice of marketers, was discontinued, leaving users searching for reliable alternatives. Whether it’s for tracking clicks, branding links, or managing multiple URLs, finding the right link shortener can make a huge difference in your strategy. 

Let’s get into the best alternatives and see which one could be your perfect Google URL shortener alternative!

What makes the best URL shortener?

When looking for a quality URL shortener, there are some key aspects to consider:

1. Ease of use – Simplifies the link-shortening process.
2. Analytics – Offers detailed tracking and insights on link performance.
3. Branding capabilities – Allows you to customize links to reinforce your brand.
4. Scalability – Suitable for growing teams and businesses.
5. Integration and automation – Easily integrates with existing tools for seamless management.
6. Pricing – Cost-effective solutions that fit different budgets.

With these features in mind, let’s look at the best Google URL shortener alternatives available today.

Best Google URL shortener alternatives

Here are some of the best Google URL shortener alternatives you’ll find in 2025.

1. Replug

Replug has redefined what a URL shortener can offer, making it a standout alternative to Google’s URL shortener. It goes beyond simple link shortening with a full suite of features: retargeting pixels, custom bio-links, personalized CTAs, white-label options, and robust analytics that give you in-depth insights into link performance.

With built-in UTM tracking, Replug empowers you to tag and analyze campaigns with precision, understanding exactly where your traffic originates and how users engage. Plus, Replug’s emphasis on security ensures each link is both reliable and resilient, ideal for those who need powerful link tracking with uncompromised control.

Pricing starts from $19/month and goes up to $79/month.

G2 Ratings: 4.8/ 5

Pricing starts from $19/mo

Features

• Custom links: Create links with your domain that feel more reliable and branded than a generic short link. For example:

• Link management: Easily organize, edit, and monitor links in a centralized dashboard.
• Advanced analytics: Provides in-depth data on clicks, conversions, and audience demographics.
• Bio-link customization Allows for personalized social media bio links to drive more traffic.
• Retargeting capabilities: Track and retarget users who click your links.
• White-label dashboard: Customize the interface to reflect your brand’s identity.
• Link rotator: Rotate multiple links within a single short link to split traffic efficiently.
• Custom CTAs: Add tailored calls-to-action to boost engagement on shared links.
• UTM tags: Attach UTM parameters to track traffic sources and campaign performance, ensuring precise insights.
• SMS links: Generate shortened URLs optimized for SMS, which are ideal for mobile campaigns with character limits.
• QR codes: Create QR codes for each link, allowing quick offline access to digital content.
• Team collaboration: Ideal for businesses needing multiple users on one platform.

Pros	Cons
Advance feature set	Does not offer a free plan at the moment
Real-time analytics and tracking
Offers multiple pricing tiers and a free trial option
Easy to use and setup
Provides top-notch customer support

Why Replug is the best Google alternative?

Replug shines as the top Google URL shortener alternative due to its advanced features tailored for digital marketers, affiliate marketers, and agencies. Its ability to integrate with multiple tools and platforms makes it unique, offering more than traditional link shorteners.

2. Bitly

Next up is Bitly—a popular URL-shortening tool you’ve likely heard of or even tried. Bitly excels at creating compact, shareable links and offers broad integration across platforms, making it a powerful option for link management. 

However, its free plan offers limited analytics, restricting deeper insights for users not on a paid tier. Additionally, customization options for branded links are more limited than some competitors and advanced features can come at a high cost, which may be challenging for smaller businesses.

Monthly pricing plan starts from $35/month and goes up to $300/month.

Features

• Bulk link shortening: Allows you to shorten multiple links at once, saving time on high-volume tasks.
• Custom QR codes: Generates QR codes for links, which can be branded and used in offline campaigns.
• User permissions: Offers tiered access for team members, enabling control over who can view, edit, and manage links.
• Auto-link shortening: Automatically shortens URLs across integrated platforms like social media and email.

Also Read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

Pros	Cons
Easy to use with great brand recognition	Limited analytics
Free tier available for basic use	Fewer customization options compared to other tools

3. Short.io

Short.io is a flexible tool for businesses looking to establish brand consistency across links. It’s custom domains feature enables you to use your own domain for shortened URLs, reinforcing brand presence with every shared link.

With Geotargeting, you can personalize user experiences by redirecting traffic based on location, which can be especially valuable for regional marketing.

Pricing starts at at $14/month and goes up to $148/month.

Features

• Deep links: Drive users directly to in-app content with deep links, improving engagement and user experience on mobile.
• Link archiving: Stores inactive or expired links without deleting them, helping manage past campaigns.
• Custom error pages: Personalizes error or “not found” pages for broken links, reinforcing brand consistency.
• Device-based targeting: Redirects users to specific URLs based on device type (e.g., mobile or desktop).
• IP whitelisting: Restricts access to specific IPs for added security.
• Scheduled links: Sets links to become active or inactive on specific dates, perfect for limited-time offers.

Pros	Cons
Good customer support	Complex interface for new users
Affordable option	No dedicated mobile app
	Basic analytics on lower tiers
	Limited feature set

4. Rebrandly

Next, we have Rebrandly, which focuses on brand-forward link management, allowing you to create custom-branded links that keep your brand front and center in all shared links.

This tool is widely utilized in digital marketing, making it ideal for sharing links across social media and email campaigns. While Rebrandly offers a range of powerful features, some users may find the analytics dashboard overwhelming due to the extensive data available, which could be complex for those looking for straightforward insights. 

Additionally, its premium pricing tiers may not be suitable for smaller businesses or individuals seeking budget-friendly options.

Pricing starts at at $14/month and goes up to $119/mo.

Features

• Automatic link rotation: Rotates links to different URLs automatically, ideal for A/B testing.
• UTM parameter management: Adds and tracks UTM parameters for more granular campaign insights.
• Custom retargeting pixels: Integrates retargeting pixels with each link to boost ad reach and personalization.
• SSL certificates for branded links: Provides HTTPS-enabled links to enhance security and credibility.

Pros	Cons
Multiple integration options	Advanced features can be expensive for small businesses
	Occasional performance issues during peak usage times may impact reliability.
	May require additional setup time to fully utilize all features effectively.

Also Read: Best URL Shorteners For 2024 

5. T2M

T2M is designed for heavy-duty link management, offering unlimited clicks on paid plans to accommodate high-traffic needs without limits. 

QR Code Generation adds versatility by generating a QR code for every link, which is helpful for offline campaigns or quick access on mobile. 

The bulk link creation feature simplifies workflow, allowing marketers to shorten multiple links in one go, which is ideal for large-scale campaigns where efficiency is key.

Pricing starts at at $5/month and goes up to $89.99/month.

Features

• Customizable link expiration: Sets expiration for links based on date, time, or click limits.
• Country-based redirects: Routes users to different URLs depending on their geographic location.
• Device-specific links: Directs users to optimized landing pages based on their device type.
• Dynamic QR codes: Create codes that let you update linked content without changing the code.
• Link cloning: Duplicates settings and analytics for frequently used links, simplifying campaign creation.

Pros	Cons
Not a one size fit all tool	Basic customization options
In built UTM builder	Lacks soo many advance features
Budget-friendly option

6. T.LY

The next Google url shorterner alternative we have is, T.LY – A straightforward tool for simple, efficient URL shortening. Its Simple shortening tool is ideal for quick and easy link creation, while customizable links allow users to add unique keywords for easy recognition and categorization. 

Basic analytics provides essential data on clicks, so you can track engagement without overwhelming detail, making T.LY perfect for small businesses or personal users looking for a hassle-free link shortener.

Features

• One-click sharing: Shares links instantly to social platforms from the dashboard.
• Basic API access: Provides API capabilities for basic link management tasks and automation.
• Inbuilt URL calendar: Shows the timeline for link creation and activity, useful for tracking engagement.
• Link backup: Backs up links to prevent loss of data, especially useful for long-term campaigns.
• Short URL preview: Previews shortened URLs before sharing to ensure accuracy.

Also Read: How to create & track text links?

Pricing starts at at $5/month and goes up to $50/month

Pros	Cons
Ideal for small business	Not ideal for large campaigns
Offers a free plan	Do not offers retargeting
	No bulk shortening
	Limited customer support

7. Bl.ink

Bl.ink offers comprehensive link insights, perfect for businesses focused on data optimization. It captures consistent metrics across touchpoints for precise attribution reporting, enabling you to create and manage vanity links across multiple channels in one go. 

With robust analytics and customizable tracking, Bl.ink ensures seamless, end-to-end reporting that enhances campaign performance and brand consistency.

Also Read: Best way to use UTM attribution for effective marketing

Features

• Customizable slug generation: Offers flexible slug creation for easy-to-remember URLs.
• Traffic routing: Direct users to specific URLs based on location or device.
• Data exports: Exports link analytics data to integrate with other business intelligence tools.
• Automated retargeting: Embeds retargeting pixels within links for more precise audience targeting.
• Historical data storage: Keeps past link data accessible, helping track long-term performance.
• Audit logs: Tracks all user activity on the platform, providing transparency and security in team settings.

Pros	Cons
Offers detailed analytics	Steeper learning curve
Great for teams	Higher cost for full access
	Shows occasionally glitches

Pricing starts at $48/mo and goes up to $599/mo.

Verdict

In a market filled with diverse URL shorteners, selecting the best alternative to Google’s discontinued service depends on your specific needs.

Replug is a top choice for those wanting a powerful, all-in-one solution with features like UTM tracking, retargeting pixels, and white-label dashboards.

Bitly and Rebrandly also excel, especially for teams focused on robust analytics and brand consistency, while T2M and T.LY cater to budget-conscious users who still want reliable link management.

Ultimately, whether you need advanced tracking, seamless integration, or simple branding, one of these options is sure to support and elevate your link strategy.

FAQs on Google URL Shortener

Why did Google discontinue its URL shortener?

Google phased out its URL shortener, Google URL Shortener, in 2019 to focus on dynamic links through Firebase for app-related needs.

How does Replug compare to other Google URL shortener alternatives?

Replug offers unique features like advanced analytics, retargeting pixels, and customizable calls-to-action, making it a standout choice for marketers.

Can I create custom-branded links with these alternatives?

Yes, tools like Replug and Short.io allow custom domains, so you can personalize links to reinforce your brand identity.

Which URL shortener is the best for budget-conscious users?

T2M and Replug are cost-effective options with essential features that cater well to small businesses and personal users.

Do these URL shorteners provide QR code generation?

Many alternatives, including Replug, T2M, and Bitly, offer QR code generation, adding flexibility for both online and offline campaigns.

Are you looking to change the destination URL of a published page, blog post, or web link?

We’ve all been there. You publish a page or blog post, only to realise the destination link needs a change. Maybe it’s not quite right, or the content has moved. For instance, you share an important announcement, but the link you used now points to the wrong page. Instead of retracing your steps and updating it everywhere manually, wouldn’t it be easier to update the link once and be done? 

With a few simple steps, you can quickly create a new, short URL that redirects smoothly, saving you time and keeping everything on track. Here’s how:

6 simple steps to change a URL:

Replug is an all-in-one link management tool for creating custom URLs, embedding call-to-actions, and making social media bio links. You can change the URL of a website in seconds by following these simple steps with Replug:

Step 1: Go to the Replug app

First things first, you need to go to the Replug app. Simply type in the URL of the app in your search bar:

Step 2: Sign in to your account

Sign in to your Replug account or create one if you don’t already have one:

Step 3: Shorten your desired link

Once you sign up or log in, you’ll be directed to the main dashboard. All you have to do now is paste the URL you want to shorten in the “Enter URL to shorten” bar:

Step 4: Click the “right arrow” button

Once you have pasted the long URL, click the “right arrow” button to proceed further:

Step 5: Edit your URL

Click on the edit icon and type the slug you want for your newly created URL. 

Once you have done that, click on the green tick to save the URL.

Step 6: Save the shortened link

The final step is to click on the “Save Shortened Link” button and you’re done!

FAQs

Can I shorten any website links?

You can easily shorten any website link using URL-shortening tools such as Replug. These not only allow you to shorten your link but also let you share it with your audience and track its performance.

Can I edit my domain name?

Your custom domain is a top-level domain you own and use to share your links. Tools like Replug allow you to edit your domain name easily, allowing you to maintain your brand identity and reputation.

Trending Topics

All-in-one link management solution
Branded link management
How to shorten Amazon links?
How To Add an Instagram Link in Bio?

Two major industry leaders, Bitly and Linktree, are being compared with a lesser-known but promising tool called Replug. Strange, isn’t it?

What could be the reason behind it? Is Replug truly better than Bitly, or is it better than Linktree?

Maybe it’s better than both the tools and other established players in the market.

Well, it’s time to find out.

The answer lies in thoroughly examining its features, cost-effectiveness, user experience, and value proposition.

So let’s get you started in our comparison article Bitly vs Linktree vs Replug.

Stick with us…

Let’s quickly go through the top trio

Replug

Replug is an all-star link management tool packed with top features such as branded link shortening, bio links, link analytics, traffic routing, QR codes, retargeting pixels, deep linking, and much more. Its user-friendly interface and quick integration with marketing platforms make driving traffic, capturing leads, and boosting conversions a breeze.

Bitly

Bitly is a URL-shortening service that condenses lengthy URLs into concise links, simplifying sharing and tracking across platforms. Its integration capabilities span various platforms, social media tools, and applications, enhancing users’ accessibility and analytics.

Linktree

Linktree is a link-in bio tool for organizing all your essential links in a user-friendly format. It’s perfect for directing your audience to your website, social profiles, or anything else!

Any major drawbacks you should be aware of?

Well yeah, there are some of the limitations you should be aware of before getting started with this comparison.

• Replug: No free version available for now
• Bitly: The high-tier pricing plan is extremely expensive, also you don’t get the same level of customization and link management as Replug.
• Linktree: Lacks advanced features like detailed analytics and link retargeting, which are available on other platforms.

The best Linktree alternatives: Find your perfect link in bio tool

The ultimate pricing breakdown

Tools	Pricing plans
Replug	It offers a range of pricing plans to suit different needs, starting at $19 per month for a basic plan, $49 per month for professionals, and $79 per month for businesses. (offers a 14-day free trial)
Bitly	Offers monthly pricing plans starting from $35 /mo and going up to $300/month.
Linktree	Provides a free plan with extremely basic features, as well as a pro plan starting at $5 per month and going up to $24/per month.

Choosing the right tool: Factors to consider in your link management tool

Let’s compare three popular options, Replug, Bitly, and Linktree, to help you choose the one that best suits your needs.

1. URL shortening

URL shortening converts a long, complex URL into a shorter, more manageable version. This shorter URL (Uniform Resource Locator) typically redirects users to the original, longer URL when clicked. 

• Replug: Offers URL shortening with custom domains and branded links. Shortened links can be integrated with CTAs, and pixels can be retargeted for better results.
• Bitly: Primarily focuses on URL shortening. It provides a free plan with limited features and paid plans with increased shortening limits, custom domains, and detailed analytics. 
• Linktree: Doesn’t offer direct URL shortening. However, you can shorten individual links within your Linktree bio using a separate shortening service. 

Winner:
Replug and Bitly, depending on your needs. Replug is ultimately the best URL shortener as it offers more customization options, while Bitly focuses just on shortening functionality with its free plan.

2. Bio links

Bio links, short for biography links, refer to the clickable URLs found in the bio section of social media profiles. These links serve as a gateway for users to access additional content or resources outside of the social media platform.

Individuals, businesses, and organizations commonly use bio links to direct followers to their websites, blogs, online stores, or other relevant link destinations.

• Replug: Creates bio links that showcase your social media profiles, website, and other important links in a single, customizable landing page. This allows you to create a central hub for your online presence, making it easy for users to find all your relevant links in one place. You can also customize the design and branding of the landing page to match your style.
• Bitly: While Bitly primarily focuses on URL shortening, users can still utilize Bitly links in bio sections to direct followers to multiple destinations.
• Linktree: Linktree specializes in bio link management, providing a centralized hub for users to share multiple links from a single URL in their social media bios. However, this bio link tool branding appears on your bio link page in the free version, and there’s no way to remove it. This can be a drawback for users who want a completely branded experience.

Winner:
Linktree, if creating a dedicated bio link page is your primary goal. Replug offers bio links as part of its broader functionality.

3. White-label boards

A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.

Also read: The Ultimate Guide to Replug’s White Label Software

• Replug: Provides white-label solutions for agencies and businesses, allowing them to replace Replug branding with their own. 
• Bitly: It doesn’t offer white labeling in any plan. 
• Linktree: It doesn’t provide white labeling.

Winner:
Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and Linktree, which do not provide this feature.

4. Retargeting pixels

A retargeting pixel allows marketers to recognize individuals who have previously interacted with their website or social media profiles, enabling them to deliver personalized advertisements to these users across different platforms.

You may also like: 7 Retargeting Best Practices Every Marketer Should Follow

• Replug: Integrates retargeting pixels from platforms like Facebook, Instagram, etc into shortened links, allowing you to target website visitors with relevant ads later. 
• Bitly: It does not provide any type of retargeting feature. 
• Linktree: This service doesn’t offer retargeting pixel integration. It focuses on creating bio links and doesn’t offer functionalities related to retargeting website visitors.

Winner:
Clearly, Replug is the winner here. Both the other competitors Bitly and Linktree do not provide this feature. 

5. QR code generation

QR codes, short for quick response codes, are barcodes that store information in a machine-readable format. These codes consist of black squares arranged on a white square grid, often with a distinct square pattern in the corners for alignment purposes. QR codes can store various types of data, including URLs, text, contact information, or other types of data.

You may also like: A Complete Guide To QR Code Marketing

• Replug: Offers QR code generation for shortened links. Users can scan the code and instantly access your website, social media profile, or any other link you’ve shortened.
• Bitly: Bitly provides QR code generation functionality, allowing users to create QR codes for offline marketing materials and track their performance.
• Linktree: Yes, Linktree offers QR codes for your Linktree profile.

Winner:
All platforms excel in this feature. It’s worth noting that Bitly goes the extra mile, offering a broader range of quick and advanced QR code generator functionalities compared to Replug and Linktree.

6. Custom CTAs

This allows you to customize the text and appearance of the CTA buttons to match your branding and encourage users to interact with the specific link.

• Replug: Allows adding custom CTAs (call to action) buttons directly to shortened links. Add customized phrases such as “visit website,” “download now,” or “learn more”, etc. to these buttons to compel users to click on the link.” 
• Bitly: It doesn’t offer custom CTAs in any plan.
• Linktree: Allows custom CTAs to be added to individual links within your Linktree bio. 

Winner:
Replug offers more flexibility in adding custom CTAs directly to shortened links, allowing for a more targeted and interactive user experience.

7. Easy link rotation

This feature lets you send visitors to different landing pages using just one link. You can set filters like country, time, and date to control where traffic goes, aligning it with your specific goals.

Replug: Provides easy link rotation functionality based on pre-set filters like country, date, time, or device. This allows you to rotate between different landing pages or offers for specific audiences or timeframes. This powerful feature is for your marketing campaigns or showcasing targeted promotions to different user segments using different landing pages to convert visitors. 

Also read: Strategic Way to Route & Divert Traffic

Bitly: No link rotation is offered in any plan. Bitly focuses primarily on URL shortening and lacks features for managing and rotating different links based on specific criteria. 

Linktree: It doesn’t offer link rotation features. Linktree is designed to create and manage a single bio link page. While you can include multiple links within your bio, it doesn’t offer functionalities to automatically rotate them based on pre-defined conditions. 

Winner:
Replug, for its advanced link rotation capabilities that allow you to optimize your marketing efforts by targeting specific audiences or testing different marketing campaigns.

8. Detailed link analytics

Link analytics refers to the process of tracking and analyzing the performance of URLs or links shared online. It involves gathering data on various metrics such as click-through rates, geographic location of visitors, referral sources, and conversion rates.

• Replug: Offers detailed link analytics, from providing insights on clicks to conversion rates, and even sources used to access these short tracking links. This data can be crucial for understanding user behavior and optimizing your marketing campaigns. Replug equips you with valuable insights to make informed decisions about your link strategy. 
• Bitly: Provides varying levels of link analytics depending on the plan. While the free plan offers basic click data, paid plans unlock a little more analytics like CTRs, and geographical data. Though Bitly offers good analytics options, especially in its paid tiers, but may not be as comprehensive as dedicated link management tools. 
• Linktree: Offers limited link analytics in its free plan, primarily focusing on clicks on individual links within your bio. Paid plans might offer more in-depth analytics, but the overall focus remains on understanding user engagement with your bio link page itself. 

Winner:
When it comes to analytics, Replug and Bitly are equally competitive link-tracking softwares as both platforms go beyond clicks, and data into user behavior and campaign performance.

Some other points to look at

• Free trial option
• Ease of use
• Security and scalability
• Customization options
• Customer support
• Cost-effectiveness
• Mobile app availability
• Reviews and ratings

The best Bitly alternative: Bitly vs Replug – head to head detailed comparative analysis

Which tool is better for marketers or agencies?

After evaluating all the key factors we have a clear cut winner. Despite its lower profile, Replug shines with its unique approach, providing marketers with fresh options for streamlined link sharing and engagement.

While Bitly and Linktree enjoy widespread recognition and user trust, Replug boasts comparable functionalities and distinct advantages.

Why is Replug the best link management solution?

Replug comes forward as the clear front runner, thanks to its exceptional link management features, comprehensive analytics, and intuitive interface. Together, these factors solidify its position as the top performer in the field.

Besides that, Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links quickly under their own branding.

What sets Replug apart is its innovative approach to link management, offering unique features that cater to the evolving needs of modern marketers and businesses.

While its name may not resonate as loudly as other link shorteners, Replug’s potential to streamline link sharing, enhance brand awareness, and drive engagement cannot be overlooked.

By offering a fresh perspective and promising features, Replug presents itself as a compelling alternative for those seeking robust link management solutions.

For more information, visit the Replug website or schedule a demo now.  

FAQs on Replug vs. Bitly vs. Linktree

Who typically uses Linktree?

Linktree is popular among social media influencers and content creators who want to share multiple links in their bio or profile.

What sets Replug apart from Bitly and Linktree?

Replug offers advanced features such as link retargeting, integration with marketing tools, and comprehensive link management capabilities.

Why is Bitly considered expensive?

Bitly’s high-tier pricing plan may be too costly for some users, especially those who need extensive customization, which it doesn’t fully provide compared to Replug.

Does Replug offer any free version?

No, Replug currently doesn’t offer a free version but provides a 14-day free trial for users to test its features.

Ever wished you could control how your links appear on Facebook? With Replug, you can! This powerful link management tool allows you to customize the link preview of your links, making them more visually appealing and engaging.

To get you started, we’ve put together this helpful guide. Let’s read.

How to customize the Facebook link preview using Replug?

Customizing the Facebook link preview using Replug is straightforward. Start by logging in to your Replug account.

If you haven’t already, sign up. Replug offers a 14-day free trial—no credit card is required to try it out.

Once you’ve logged into your Replug account, set up your workspace.

Then copy your URL from Facebook;

Step no 01:

Go to Replug Home and locate the “Quickly shorten your link” bar. Paste the URL you want to share and press Enter.

Step no 02: 

You’ll be redirected to a page where you can customize your Facebook URL. Here, you can password-protect your links, add expiry dates to them, add traffic routing rules to them, and much more.

Also read: Custom URL shortener: Benefits, purpose, and the best tools

Step no 03:

Once you input the link, Replug will automatically fetch the meta details, such as title, description, and thumbnail image. But if you want to customize the details even more, you can: 

• Title: You can customize the title of your Facebook link preview by simply typing in your preferred text in the “Title” field.
• Description: Adjust the description by writing a more engaging or relevant summary of your link in the “Description” field.
• Image: Change the thumbnail by uploading a custom image. Make sure it’s eye-catching and relevant to your content.

Step no 04: 

After customizing, click “Save.” You can now share the customized Replug URL on Facebook. It will display your customized preview instead of the default one when posted.

Related: How to customize Twitter (X) link preview using Replug?

06 unique benefits of custom link previews on Facebook

Custom link previews offer your Facebook audience a more engaging and informative experience. Here are five unique benefits:

1. Enhanced click-through rates (CTRs)

A visually appealing and informative link preview can encourage users to click through to your content. Customizing the image and title can create a more compelling call to action.

Also read: The prime solution for turning clicks into conversions

2. Better social proof

If your posts with custom link previews receive more engagement (likes, shares, comments), it can serve as social proof, encouraging others to click through and interact.

3. A/B testing

A/b testing different links for the same content allows you to analyze which version drives more clicks and leads, helping refine your messaging.

4. Increased engagement

Custom link previews can lead to more likes, comments, and shares. A visually engaging post is more likely to capture attention and spark conversation.

5. Referral sources 

Another great benefit is the ability to track links, for example, referral sources help you understand where clicks are coming from and can help identify which channels or campaigns are most effective in generating leads.

6. Better SEO

While not a direct benefit, custom link previews can indirectly improve your SEO. Your website’s ranking may improve if your posts are shared more frequently and receive more engagement.

Also read: How to create properly optimized URLs for SEO?

Conclusion

Customizing link previews on Facebook and using Replug is a straightforward way to enhance the visual appeal and effectiveness of your shared content. 

Tailoring titles, descriptions, and images can create more engaging previews that capture attention and encourage clicks. Whether you’re looking to boost your brand’s presence or make your links more attractive, Replug offers the tools to make your social media posts stand out.

FAQs on custom link previews

Do I need a Replug account to customize link previews?

Yes, you need a Replug account to customize link previews. You can sign up for a free trial if you’re new to the platform.

Can I use Replug to customize link previews for other social media platforms?

You can use Replug to customize link previews for other social platforms supporting link previews.

Will my customizations appear immediately after sharing the link?

Sometimes, social media platforms cache link previews. If your customizations don’t appear immediately, you might need to use tools like Facebook’s Sharing Debugger to refresh the cache.

Can I edit the link preview after sharing it?

Yes, you can update the link preview by editing the link in Replug and saving the changes. However, the updated preview may not immediately appear on social media due to caching.

It’s no surprise that every website visitor who lands on the sales page or browses product pages doesn’t purchase the items right away – some of them convert later, and many of them don’t.

What if we told you that there is a way to re-engage the audience that has shown some interest in your product and left the website without taking any action?

Well, retargeting is the solution to this problem. 

No idea what it is? 

Stick around to learn what it is and how to use it to grow your business.

Unlike new ad campaigns that often miss the mark, retargeting focuses on those who have already shown interest, making it a preferred tactic for expert advertisers. To help you out, we have curated this guide. It will help you understand remarketing its benefits alongside a step-by-step guide on how to retarget on Twitter(X) using Replug.

Remarketing on Twitter(X)

X (formerly Twitter) is one of the top social media platforms with over 600 million monthly active users. Any major e-commerce, lifestyle, healthcare, and tech brand can’t design its social media marketing strategy without including this platform.

Remarketing on Twitter is inevitable if your social followers or customer base exists on this platform. It’s way easier to convert a prospective user who has shown interest in the product than a random user on social media.

How does retargeting work on X (Twitter)?

Retargeting campaigns on X work the same way they work on other social media platforms – the advertiser decides to reach out to an existing audience and provides the source of the audience to target.

To set up a retargeting campaign on X, the advertiser must create custom audiences. Custom audiences help businesses specify groups of users for retargeting.

It’s vital to create a custom audience to set up the retargeting campaign on X (Twitter). Therefore, X offers three custom audience generation methods to the advertisers:

• Website visitors: It’s a group of visitors that have visited your website and you want to reach back through a Twitter retargeting campaign using the power of X Pixel. However, the data file being uploaded for retargeting must contain the Twitter handles of the target audience.
• App users: It’s a group of people who have downloaded or taken a specific action on the app and can be reached via a retargeting campaign based on the tracking data provided by the tracking tool.
• List members: List members can be yet another way of setting up a custom audience. Advertisers can upload email subscribers’ lists or a list of Twitter handles that match the actual active users on the platform.

So, that’s an overview of the retargeting methods on X (Twitter). The next step is to access and install the X Pixel.

How do I find my Twitter Pixel ID?

Finding the X (Twitter) Pixel ID might be overwhelming if you’re just getting started with social media advertising. Here’s how you can find it:

Step 01: Log in to your X account

First things first, log in to your X (Twitter) account.

Step 02: Go to the Ads section

Ads section is where all your advertising activities are managed, including setting up the X Pixel.

Once logged in, navigate to the Ads section, click on the “More” button from the left sidebar and the new options will appear including “Ads.”

Click on the “Ads” button.

Step 03: Head over to the “Events Manager”

Within the Ads section, locate the Tools drop-down menu. You’ll see the “Events Manager” in the drop-down menu.

Events Manager is an essential tool for tracking conversions and managing event data linked to your X Pixel, providing insights into user interactions.

You’ll find the X Pixel in the next step.

Step 04: Add an “Event Source”

In the Events Manager, you’ll need to create or add an Event Source. It involves selecting your website or app as the source, where the Pixel will track and record visitors’ specific actions. 

So, click on the “Add event source” button on the top right side of the screen and agree to the terms.

Step 05: Install the Pixel

After generating the Pixel code, the next step is to install the Pixel in the source code of your website, landing page, or app. All you need to do is follow the installation instructions provided by X.

This typically involves adding the (Pixel) code snippet to your website’s header or using a tag manager to ensure it’s correctly implemented and starts collecting data.

How to retarget on Twitter(X) using Replug?

Replug is an excellent link management tool that provides several facilities, such as URL shortening, URL tracking, deep linking, A/B testing, bio links, and retargeting. 

Here’s the step-by-step guide on how to retarget on Twitter using Replug:

Step 01: Log in to your Replug account. Sign up if you haven’t already. Replug offers a 14-day free trial – no credit card is required to try out.

Once you’re logged in to your Replug account, you’ll see the main dashboard area where you can access the menus, profiles, campaigns, and statistics.

Step 02: The next step is to set up the brand and campaign to get started with retargeting on Twitter.

Start with the brand setup. Go to the Manage section and click the Brands option from the menu.

Then, click the New Brand button from the top and get ready to set up your brand.

Go ahead and fill up the form; provide the necessary details, such as brand name and URL.

Note: It’s necessary to set up a brand, especially if you’re running retargeting campaigns for multiple brands.

Once the brand is created, head over to the Manage section again and now click on the Campaigns option from the drop-down menu to create a campaign.

Once the Campaign page shows up, click on the New Campaign button to start creating the campaign.

Select the brand you just created for this campaign.

The next section will be the part where you have to select the campaign type.

Provide the essential details, such as the campaign name, custom domain (optional), and then finally, select the campaign’s type – it’s a crucial step for the whole retargeting campaign.

Step 03: In the next step, add your retargeting pixel.

Choose from the drop-down menu if you have already created one. Otherwise, create a fresh one for Twitter retargeting.

Click on the “Add New Retargeting Script” button to proceed. A popup window will appear; select Twitter from the Social Networks drop-down menu.

Name your Twitter Pixel and provide the Twitter Pixel ID that you got from Twitter.

Once it’s done, press the Add button to complete the step.

That wraps it up! But if you’re looking to customize your URL, here’s how you can do it:

It’s time to create short URLs under this campaign.

Share the campaign’s URLs on Twitter and pave the way for retargeting the audience (that will click on the short URLs) on Twitter.

Head over to the Replug’s main dashboard to start creating short URLs.

You’ll see the Create Quick Replug Links at the top of the dashboard. Choose the campaign and provide the long and clunky link to shorten it.

Now press the Create button to shorten your link. Keep shortening the URLs and sharing across social media, especially Twitter.

Lastly, retarget the custom audience that you created using the power of Replug short URLs.

However, give your Twitter retargeting campaign some time before you start retargeting the users who clicked on the short URLs.

You may also like: A step-by-step guide on Tiktok retargeting using Replug

The pros and cons of Twitter(X) retargeting

It’s always a good idea to comprehend both the good and bad of a marketing strategy. Like any other social media marketing strategy, Twitter (X) retargeting also has a fair share of weak points that must be discussed. So, here we go:

Pros of Twitter retargeting	Cons of Twitter retargeting
Twitter provides higher engagement rates than other platforms. Users are generally active, leading to potentially higher interaction rates.	Twitter’s character limit and ad space can restrict message delivery, which can also affect the Twitter ads’ performance.
Custom audience is a useful feature in Twitter ads. Advertisers can create highly specific audience segments for precise targeting.	Twitter ad costs can fluctuate significantly, making budgeting a challenge for inexperienced digital marketers.
Brand positioning has never been this easier. Twitter ads help brands continuously engage with users who’ve interacted with the brand.	Don’t be too pushy with your Twitter retargeting campaign. Frequent or continuous retargeting may lead to ad fatigue, causing users to ignore or block your ads.
It integrates very well with other platforms for a cohesive retargeting strategy. For instance, users can retarget the audience on Twitter using Replug.
Twitter offers solid analytics to measure ad performance and adjust advertising strategy accordingly.
Brand positioning has never been this easy. Twitter ads help brands continuously engage with users who’ve interacted with the brand.

7 best Twitter (X) retargeting practices to follow

Hold your horses. Before you head over to the Twitter ads section for starting a Twitter retargeting campaign, read the following best practices for running Twitter retargeting campaigns:

1. Utilize a high-end retargeting tool

Retargeting tools automate the process of identifying and engaging with these potential customers, allowing you to reach them more efficiently and effectively.

This not only reduces the amount of time spent manually tracking and targeting audiences but also increases your return on investment by converting warm leads into customers at a fraction of the cost of traditional advertising methods.

2. Start retargeting with one retargeting platform

Starting your retargeting efforts with a single platform simplifies your strategy and enhances efficiency. By focusing on one retargeting platform, you streamline your campaigns, ensuring that all your resources are concentrated in one place. This approach allows for more precise targeting, easier management, and a clearer understanding of your campaign performance. It also reduces the complexity of juggling multiple tools and integrations, helping you optimize your retargeting efforts and achieve better results with less effort.

3. Segment your audience and target the right one

Segmentation does wonders in digital marketing. Break down your audience into specific segments based on factors like user behavior, interests, demographics, or previous interactions with your brand. It ensures that the advertiser delivers highly personalized and relevant ads that resonate with the prospects rather quickly.

4. Use compelling yet meaningful words in the ad copy

Besides paying attention to designing ad creatives, advertisers must also learn how to write compelling words through their ad campaign. Use strong visuals, concise messaging, and clear calls-to-action (CTAs) to help businesses and individuals capture attention and drive engagement.

5. Optimize ad frequency to avoid ad bombardment

It’s necessary to keep an eye on the ad frequency for the target audience. Setting frequency caps on your ads can avoid ad overexposure. The same ads bombardment often leads to ad fatigue and lower engagement rates. Advertisers must try to strike a balance between maintaining visibility and avoiding the irritation from frequent or continuous ads.

Also Read: Social media retargeting: What is it & how it works?

6. Test multiple ad formats

Don’t stick with just one type of ad. Instead, experiment with various ad formats, like video, carousel, or image ads, to determine which format performs best with your retargeted audience. Each ad format has unique properties, and testing helps you find the most effective way to deliver your message and put your brand out there. 

7. Adjust your bidding strategy from time to time

Try to understand how the bidding strategy works and be ready to adjust as needed. Regularly monitoring bids and running campaigns will help you optimize your campaign. As a result, you get the most out of your ad spend without overpaying for impressions.

Conclusion  

In conclusion, mastering retargeting on X (formerly Twitter) with Replug can significantly enhance your marketing strategy by re-engaging interested users and driving conversions.

By following the step-by-step process outlined, you can effectively reach your audience, maximize ROI, and stay ahead in the competitive digital landscape. Start leveraging the power of retargeting today to turn missed opportunities into successful conversions.

FAQs about retargeting on Twitter(X)

Can you do retargeting on Twitter(X)? 

Yes, you can do retargeting on Twitter. There are a ton of resources on our blog to figure out how to do retargeting across different social media platforms.

What type of ads work best on Twitter(X)?

There is no right or wrong answer to this question. It depends on the niche, industry, and territory. In some cases, a video ad does well, whereas sometimes, a text-based ad outperforms others.

Are Twitter ads better than Facebook?

Both ad platforms are great for online advertising. Brands use both these advertising platforms. However, it comes down to where your audience exists. This perception may not be true, but Twitter ads are better than Facebook ads.

What is the minimum spend on Twitter(X) ads?

There is no minimum spend limit on Twitter ads. However, keep in mind that, on average, Twitter ads cost $0.26 to $0.50 per first action, so be prepared when budgeting for your Twitter ad campaign.

With so many channels and touch-points in play, figuring out what really drives conversions can feel like a puzzle. That’s where UTM attribution comes in handy. 

But what exactly are UTMs, and why should marketers care? 

We’ll tell you why! 

Let us break it down for you this way. Each UTM parameter—like source, medium, campaign, term, and content—gives a crystal-clear picture of how users engage with your content. 

• Did that email newsletter seal the deal? 
• Was it the social media ad, or maybe that fresh landing page on your site? 

UTMs hold all the answers. By the end of this guide, you’ll understand UTM attribution like a seasoned marketer. Whether you’re optimizing PPC ads, tracking email campaigns, or measuring the impact of that quirky TikTok video, UTMs will be your trusty sidekick.

What are UTM codes?

UTM codes are snippets of text appended to URLs that provide granular data on how users find your website. By strategically adding these codes to your marketing materials (emails, social media posts, etc.), you gain valuable insights into which channels, campaigns, and even specific ads are driving the most traffic and leads.

Besides that tracking lead sources helps businesses identify areas for improvement. They can see which campaigns are generating leads and adjust their approach accordingly.

Also by filtering down high-performing channels, brands can maximize their return on investment (ROI) for marketing efforts.

Getting Started with UTMs:

Adding UTM codes to your URLs is a straightforward process. While various online tools can help with this, the core components one needs to keep track of include:

• utm_source: This identifies the origin of your traffic (e.g., Facebook, email_newsletter)
• utm_medium: This specifies the marketing channel (e.g., social_media, email)
• utm_campaign: This defines the specific campaign name (e.g., summer_sale)
• utm_content: It allows you to differentiate between different versions of the same ad or content.
• utm_term: This parameter is primarily used in paid search campaigns to specify the keywords that triggered the ad. 

Remember, clear and consistent naming conventions for your UTM parameters are crucial for accurate data analysis.

7 tips to get the most out of UTM codes

By understanding where your website traffic originates, you can optimize campaigns, refine strategies, and maximize your return on investment (ROI). But simply adding UTM codes isn’t enough.

To truly get the most out of them, follow these UTM best practices:

1. Consistency is king

Treat UTM codes like your loyal subjects – keep them consistent! Inconsistent naming conventions across campaigns lead to fragmented data, making it impossible to see the bigger picture. Develop a clear naming structure for each UTM parameter (source, medium, campaign, etc.) and stick to it religiously.

2. Tag, Tag, Tag!

Don’t underestimate the power of a well-placed UTM code. Tag every single link that could potentially drive traffic to your website, not just display ads or email blasts. 

This includes social media posts, organic search results (use UTM parameters with caution here to avoid penalization by search engines), QR codes, and even links within your email signature.

3. Descriptive details matter

Don’t settle for generic terms like “email” or “social media” in your UTM parameters. Use descriptive terms that paint a clear picture. Was it a “welcome email” or an “abandoned cart” email that drove traffic? 

For social media, specify the platform (e.g., “Twitter”) and potentially the content type (e.g., “video-tweet”). The more granular your details, the more insightful your data will be.

4. Less is more (sometimes) 

While descriptive details are important, avoid creating UTM codes so lengthy they become unwieldy. Focus on capturing the most crucial details – campaign name, source, and possibly medium. 

Reserve the “content” and “term” parameters for situations where additional nuance is absolutely necessary.

5. Befriend the lowercase letter

UTM codes are sensitive to case distinctions. So prioritize the use of lowercase letters to avoid data fragmentation and maintain consistency. Remember, “Facebook” and “Facebook” will be identified as distinct sources in your analytics platform.

6. Utilize a UTM tool may be

Building UTM codes manually can be tedious and error-prone. Fortunately, there are numerous free and paid UTM code generators available. These tools streamline the process, allowing you to quickly generate UTM codes based on your campaign specifics.

7. Never add UTM parameters within internal links

UTM codes are fantastic for tracking external traffic sources, but they can clutter your internal website data. Refrain from adding UTM codes to links that direct users to different pages within your own website. This can skew your website analytics and make it difficult to understand user behavior on your site.

Related: More UTM best practices & tips

UTM parameters for traffic attribution

Now that we’ve covered the basics of UTM parameters, let’s get into some technicalities. For that you need to understand that UTM attribution serves two primary purposes: 

• Traffic attribution 
• Marketing attribution

Why use UTM parameters for traffic attribution?

UTM parameters are snippets of text added to the end of your website URLs. They provide valuable analytics of your marketing campaigns, allowing for more granular traffic attribution. Here’s why you should use UTM parameters for traffic attribution: 

1. Accurate attribution: By using UTM tags, you can pinpoint exactly where your traffic originates from, giving credit to the most effective marketing channels. This prevents over- or under-investment in particular channels based on misleading data. You can see which campaigns generate the most clicks, conversions, and overall engagement.
2. Quick ROI calculation: Knowing which channels bring in the most conversions allows you to calculate the Return On Investment (ROI) of your marketing efforts. This helps you understand which channels deliver the best value for your budget.
3. Segment your audience: UTM parameters allow you to segment your website visitors based on their traffic source. This lets you tailor your website content and messaging to specific audiences for a more personalized experience.

Common attribution models

Attribution models	Attribution models description
Last click attribution	This assigns credit to the last channel a user interacted with before converting.
First click attribution	This credits the very first channel a user interacted with on their conversion journey.
Multi-touch attribution	This acknowledges that users often interact with multiple channels before converting, and assigns credit proportionally across those touchpoints.
Linear attribution	This model distributes credit for a conversion equally across all channels a user interacted with before converting.
Time decay attribution	This model assigns a predetermined percentage of credit to each touchpoint based on its position in the customer journey.
Position-based attribution	This model assigns more weight to touch-points closer to the conversion and gradually reduces credit for earlier interactions.  attribution

You may also like: Conversion tracking: Best tools, tips, and tricks

How to use UTM parameters for marketing attribution?

Here are the primary scenarios where UTM attribution is commonly utilized:

• Campaign insights

Let’s say you’re running different Facebook ad variations promoting a new product. By using UTM parameters with different utm_content values for each variation, you can track which ad resonates best with your audience, leading to more clicks and conversions.

• Keep an eye on your CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend)

Watch your spending! Track how much it costs you to get each customer (CPA) and how much revenue you make from your UTM-tagged ad campaigns (ROAS). Lowering your CPA while boosting your ROAS means you’re getting more bang for your buck. It’s like balancing your checkbook – aim to spend less and earn more to keep your marketing efforts profitable.

5 reasons to invest in UTM attribution 

UTM attribution sheds light on the effectiveness of individual campaigns, channels, and even specific content pieces. You can see which initiatives generate the most conversions (sales, sign-ups, etc.), allowing for precise ROI calculations. Here are some other reasons why you should invest in UTM attribution.

1. See the full picture of your customer’s journey

Let’s face it: the path to a purchase is rarely straightforward. UTM attribution helps you untangle the web of touchpoints that lead to conversions, showing you how different channels work together to guide customers along the way. Armed with this knowledge, you can fine-tune your approach to nurture leads and create a smoother journey for your customers.

2. Quick A/B testing

UTM parameters enable you to conduct A/B testing efficiently. By assigning unique UTM tags to different versions of your marketing materials (landing pages, email campaigns, ad variations), you can track which version performs better in terms of traffic and conversions.

Related: A/B Testing Benefits, Examples & Other Factors To Consider

3. Improved reporting and communication

By consolidating data from different marketing channels into one platform, UTM attribution tools provide a centralized view of your marketing efforts. This eliminates the need to gather data from multiple sources manually, streamlining the reporting process.

4. Saves time and resources 

Instead of manually tagging URLs and analyzing data, UTM attribution tools do the heavy lifting for you, saving you time and reducing the chance of errors. Also, these tools UTM offer features such as customizable dashboards and reports, making it easy to quickly analyze campaign performance. With clear visualizations and insights readily available, marketers can make informed decisions faster, saving time on manual data analysis.

5. Future-proof your marketing strategy

With UTM attribution you can make reports that show how well your marketing is doing. This helps you and your team understand what’s working and what needs to change. In easier words, you can identify hidden gems and avoid wasted resources.

3 best UTM tools

1. Usermaven

Usermaven isn’t just another UTM analytics tool – it’s on top of the ones that truly stands out. Why? Because it’s packed with features that give you real insights into how your campaigns are performing. From tracking in real-time to breaking down your audience into segments, it’s got everything you need to take your marketing game to the next level.

One of the coolest things about Usermaven is its UTM tracking feature. This lets you see exactly where your traffic is coming from. Whether it’s from emails, social media posts, or ads, Usermaven helps you track it all. And with parameters like source, medium, campaign, term, and content, you get a complete picture of what’s working and what’s not.

But that’s not all. Usermaven lets you track every step of your customer’s journey, so you can see exactly how they go from browsing to buying. Users can also set attribution windows, such as 30 days or 60 days, to align with their sales cycle and accurately attribute conversions to the appropriate marketing channels.

Additionally, the platform offers various attribution models, including first touch, last touch, linear, and position decay, allowing marketers to analyze the customer journey from different perspectives and optimize their campaigns accordingly.

Key features:

• Multi-touch attribution
• Audience segmentation
• Real-time conversion tracking
• Advanced reporting and analytics
• Detailed funnel analysis 
• Automated and custom event creation 
• Integration with popular marketing platforms
• Collaborative features for team workflow

But here’s the best part: Usermaven isn’t just for big businesses with big budgets. Its pricing structure is super affordable, so whether you’re a one-person shop or a growing enterprise, you can access its powerful features without breaking the bank.

Related: How to track UTMs in Usermaven

2. Replug

Replug is another excellent UTM building tool. It allows you to create shortened URLs with UTM parameters, making them more manageable and easier to track. 

When marketers create branded short links using Replug, they have the option to include UTM parameters such as source, medium, campaign, term, and content. This ensures that every link shared through Replug is properly tagged with UTM parameters, allowing marketers to track the effectiveness of their campaigns with precision.

Additionally, Replug offers customizable call-to-action overlays for links, making it easy for marketers to drive engagement and conversions. 

The best part? Replug offers both free and paid versions of the UTM building feature. Try now! 

Key features of Replug:

• Branded short link creation
• Quick and easy UTM generation 
• Call-to-action overlays for link optimization
• Real-time link tracking and analytics
• Lead capture and retargeting capabilities
• Advance white-label boards
• Deep link, link rotation, SMS links

3. TerminusApp

TerminusApp is a versatile UTM management platform that helps you organize and track your marketing campaigns. It allows you to create custom UTM tags, ensuring consistency across different channels. 

With TerminusApp, you can effortlessly manage UTM parameters, ensuring accurate attribution and better insights. Whether you’re running social media ads, email campaigns, or affiliate marketing, TerminusApp simplifies the process of UTM tagging and tracking.

8 Common mistakes to avoid with UTMs

Sr.	Common Mistakes	Description
1.	Not using a URL shortener	Long, unwieldy URLs with UTMs can be error-prone and messy. Opt for URL shorteners to maintain cleaner, more manageable links.
2.	Missing or Incomplete parameters	Don’t leave any gaps in your data. Ensure all three core UTM parameters are included in your tagged URLs.
8.	Ignoring data hygiene	Clean up any duplicate entries or incorrect tags to maintain data accuracy and avoid skewed insights.
3.	Forgetting to test your tags	Before launching your campaign, test your UTM-tagged URLs in your browser to ensure they function correctly and display the intended parameters.
4.	Not updating UTM tags for ongoing campaigns	As your campaigns progress, update UTM tags if necessary to reflect changes in the source, medium, or specific details. This ensures consistent data collection throughout the campaign duration.
5.	Using UTMs to track internal links	UTMs are primarily for external campaigns (social media, email, etc.). Avoid using them for internal navigation within your website.
6.	Filling in the term UTM with non-keywords	The utm_term parameter is often misunderstood. It’s intended for paid search keywords, not generic terms. Use keywords accordingly.
7.	Overcomplicating your tags	While UTMs offer flexibility, avoid creating overly complex tags that are difficult to understand or manage.

Conclusion 

UTM attribution may seem like a technical detail, but it holds immense power for savvy marketers. By strategically employing UTM codes, you can open up the door to accurate and accessible data that reveals what truly drives traffic, conversions, and ultimately, success for your brand.

Remember, consistent application and clear naming conventions are key to unlocking the full potential of UTMs. With the insights gained, you can fine-tune your marketing strategies, optimize campaigns across channels, and maximize your return on investment. So, take control of your marketing data today with UTM attribution, and watch your campaigns flourish!

FAQs

What are UTM codes, and how do they work?

UTM codes are snippets of text appended to URLs that provide detailed data on how users find your website. They consist of parameters such as source, medium, campaign, term, and content, allowing you to track the effectiveness of your marketing efforts.

What are the primary benefits of using UTM parameters?

UTM parameters offer several benefits, including granular tracking of traffic sources, insights into campaign effectiveness, ROI calculation, audience segmentation, and the ability to conduct A/B testing.

Can UTM parameters be used for tracking email marketing campaigns?

Yes, UTM parameters are commonly used to track the performance of email marketing campaigns. 

Do UTM parameters impact website loading speed?

UTM parameters themselves have minimal impact on website loading speed. However, excessively long URLs with numerous UTM parameters may slightly increase load times. 

UTM is a key topic in digital marketing, especially when discussing conversion optimization. And to optimize conversions to the fullest extent, it’s essential to employ best UTM practices, empowering marketers to make data-driven decisions that enhance campaign effectiveness.

If you ever noticed a long, clunky URL in the web browser after clicking on a CTA button, chances are, you have already seen UTM parameters in action.

Well, this piece is going to help navigate you in the right direction. Not only will it explain what UTM parameters are, but it will also guide you on how to use UTM parameters.

Before we hop on the UTM best practices to adopt, there are a number of things about UTM parameters that need to be discussed.

Let’s roll!

UTMs explained: What are they?

UTM parameters are tags that record, monitor, and report user behaviors, actions, and performances on websites and blogs.

These are basic tracking codes in the conversion optimization process that help marketers, agencies, and bloggers understand the visitors’ activities and actions on the website.

More importantly, the purpose of adding UTM parameters to links, CTAs, and internal links is to capture the clicks and engagement for analysis.

Why are UTM parameters so valuable?

E-commerce sites, marketing agencies, pro-bloggers, and social media influencers use UTM parameters on their websites, blog posts, landing pages, and email funnels. The purpose of using the UTM parameters is to track user behavior across different different areas.

Here are some of the main reasons why UTM parameters are crucial to a business:

i. Differentiates traffic coming from multiple sources

Multiple campaigns are a normal tactic to implement when trying to grow a brand or keep up with the market. A huge challenge is to understand the sources of the traffic.

UTM parameters can assigned to different marketing campaigns to easily identify all the relevant traffic sources, such as email newsletters, Facebook ads, Twitter posts, etc.

When the website traffic sources aren’t identified properly, it gets difficult for business owners to calculate the ROI on the marketing campaigns.

ii. Assists in labeling every digital marketing campaign

Since a digital marketing campaign has several areas, such as organic social media, social media ads, email newsletter, website, landing pages, and blog posts, it’s vital to have a system in place that quickly identifies every single website visitor or action.

UTM parameters massively help in labeling the specific digital marketing campaign without putting a lot of human resources into it.

The main purpose of adding UTM parameters to the CTAs and links is to assign different tags that help marketers understand the traffic source and UTM placement.

iii. Recognizes the focused campaign platform

Social media marketing isn’t usually based on a single social media platform. However, it’s good to use customized credentials for each social media marketing campaign.

One of the reasons why UTM parameters are worth using is that they assist users in creating a focused plan according to the platform.

For instance, if you’re creating multiple campaigns for Facebook, such as Facebook ads, Facebook organic, and Facebook sponsorship, you can mention the different source, and medium, and type in the UTM parameters to understand the campaign well.

iv. Identifies call-to-actions that drive more conversions

Identification of the call-to-action that drives more conversions gives users a bird-eye view of their call-to-action real estate.

When a user is using different UTM parameters across all call-to-actions on the website, it’s easier this way to find out the best-performing CTA.

All it takes is to calculate the total conversions and see what UTM parameters brought in more sales.

Related: Boost Your ROI with Personalized Call to Action for a Website

v. Helps track campaign performances

One of the reasons why UTM parameters are valuable for any digital marketing campaign is that they provide a tracking facility to the marketer.

The performance analysis is crucial to understanding how strategies are working out. It gives marketers a chance to evaluate the tactics and pivot if it’s required. Leveraging performance marketing solutions can further enhance this process by offering advanced analytics and optimization tools to maximize campaign effectiveness.

You may also like: How to use UTMs for marketing attribution?

UTM best practices & tips to apply

Let’s discuss UTM best practices that no one can afford to miss out:

i. Understand both basic & custom UTM parameters

The first UTM best practice is to use the appropriate UTM parameters. Since most marketers know about the basic UTM parameters, but it’s also important to know how and where to use them.

For instance,

• utm_campaign should be used for the campaign names.
• utm_source should be used for the platform or website, etc.

Custom UTM parameters can be tailored to track specific elements of your marketing campaigns beyond the standard parameters.

It’s best the use the custom UTM parameters when they bring more clarity and help distinguish the performance in the reporting.

For instance,

• &influencer=joshadams
• &geo=nyc
• &agency=rightaways

Pro tip: Ensure the parameters aren’t being used interchangeably. Otherwise, it will create troubles in reporting and analyzing the data.

ii. Be Consistent with tagging

Consistency is key in UTM tagging. Stick to a consistent naming convention for all your parameters. This helps in avoiding discrepancies in data analysis.

Decide on lowercase or uppercase, use of underscores vs. dashes, and stick to it to avoid confusion (e.g., utm_source=facebook vs. utm_source=Facebook can result in two separate entries in analytics platforms).

Pro tip: Ensure consistency in UTM usage across all platforms by using a centralized management tool or platform-specific guidelines. This avoids discrepancies in how campaigns are tracked across different channels and platforms.

iii. Use descriptive values

Make sure the values assigned to each UTM parameter are descriptive and provide clear information about the source, medium, and campaign. This helps in easily identifying the campaign elements in your analytics reports.

For example:

• utm_source = google, newsletter
• utm_medium = cpc, email
• utm_campaign = spring_sale, 2024_launch

iv. Keep a record of the UTM generation

Creating a master spreadsheet for keeping a record of the UTMs created across different campaigns. This is particularly useful for large teams to ensure everyone uses the correct parameters and understands the ongoing strategies.

However, new team members might find it difficult to understand the spreadsheet unless they get proper training on UTM management.

Moreover, marketing teams can take the UTM recording to the next level by adding performance metrics to the spreadsheet.

This documentation should include the full URLs used, shortened URLs, the purpose of the campaign, metrics and the date.

v. Limit the number of parameters

It’s wise to know when and where to use the UTM parameters. One must know that the UTMs are not intended for tracking organic searches, emails initiated by users, links shared organically in messaging apps, or social media posts made by the general public.

A core reason is that these platforms offer limited control over tracking. While some individuals attempt to label organic traffic, the resulting data remains both incomplete and unverifiable.

vi. Leverage browser extensions

Use browser extensions designed for UTM management. These can help you quickly generate UTM-tagged URLs, save commonly used templates, and even track the performance of various parameters without needing to switch back and forth between tools.

vii. Shorten the long URLs

One of the UTM best practices is to always shorten the long and hefty UTM links in a social media or email marketing campaign.

Long URLs with many UTM parameters can be unwieldy and unattractive.

Use a powerful URL shortener to shorten the URLs, and it even allows to shorten UTM links.

Replug is a robust link management tool that offers several rich features to cater to your online branding and marketing needs.

Pro tip: Ensure that your links are mobile-friendly and UTM tracking codes persist across different platforms, helping to maintain accurate tracking as users switch devices.

viii. Use a good UTM parameter builder

Adding UTM parameters gets easier when a user has an accurately written UTM parameters code to insert into the URL. There are several UTM code generators available on the market. All users have to do is input their data and press generate to create the UTM parameters code.

ix. Track UTM code performances

URL analysis is essential to any digital marketing campaign – UTM parameters are no different.

So, the next best UTM practice is to track UTMs to gather precise analytics about traffic sources and campaign effectiveness. By analyzing this data, marketers can optimize their strategies and improve ROI. Additionally, consistent UTM parameters ensure that data across various platforms remains accurate and comparable.

Try using Usermaven for tracking the UTM parameters.

Pro tip: Regularly review historical UTM data to identify trends or patterns over time. This can provide insights into the long-term effectiveness of different sources or campaigns, and help in planning future marketing strategies more effectively.

x. Maintain a clear UTM parameter hierarchy

For complex campaigns, such as those involving multiple products or regions, use a hierarchical structure in naming that can be easily decoded.

For instance:

• utm_campaign=2024Q1_US_NY_ProductA_Promo

This structured approach helps in segmenting the data more effectively in analytics tools and makes manual sorting and filtering more manageable.

xi. Leverage UTM parameters for email segmentation

In email marketing, the best UTM practice is to segment users based on interaction with previous campaigns.

For example, you can track which segments are more engaged and target them with specific content or offers based on their past interactions.

Related: How to track emails using UTM parameters?

xii Utilize UTM parameters for A/B testing

Another best practice for UTM parameters is to distinguish between different versions of a campaign in A/B testing scenarios. By altering the utm_content parameter, you can track how different headlines, images, or calls to action perform without confusing them with your regular campaign data.

Pro tip: Experiment with different types of content by tracking their performance through UTM parameters. This can include varying the content type, style, or delivery platform to see what resonates best with your audience.

viii. Regularly update UTM parameters

To keep your campaign tracking relevant and actionable, periodically review and update the values used in UTM parameters. This includes retiring values that are no longer in use, updating terms to reflect current marketing language, and ensuring that all parameters are aligned with current business goals and strategies.

Pro tip: For campaigns that are repeated or recycled (like annual promotions), update the UTM parameters to reflect the new dates or other relevant changes. This prevents old data from being mixed with new data.

xiv. Automate where possible

To reduce human error and save time, automate the generation of UTM parameters where possible. Use scripts or specialized marketing tools to append the correct UTMs to URLs based on predefined rules and templates.

xv. Use UTM parameters beyond the web

While UTM parameters are commonly used to track URL traffic & sources, but they can also be effectively used in offline scenarios.
For instance, you can include QR codes in print ads, where the QR code URL contains UTM parameters. This helps bridge the gap between offline and online campaigns, providing insights into how your offline efforts are contributing to online traffic.

Pro tip: In dynamic advertising environments (like PPC), use scripts to adjust UTM parameters based on the ad placement, viewer demographics, or interaction history. This dynamic allocation can greatly enhance the granularity and relevance of tracking data.

Best tools for UTM management

Below are the best tools for creating, managing and tracking UTMs.

i. Replug

• Key Features: Replug is a popular link management platform that offers UTM tagging functionality alongside link shortening, bio link, retargeting and tracking features.
• Benefits: User-friendly interface, real-time link tracking and analytics, customizable link previews, and easy sharing options.
• Access: Free trial and paid plans available, with additional features in premium plans.

ii. Usermaven

• Key Features: Usermaven allows you to track custom URLs with UTM parameters for tracking campaign analytics.
• Benefits: Simple and privacy-friendly analytics tool, allows to track UTM parameters effortlessly, enhances marketing campaign performance, provides insightful user engagement metrics and much more.
• Access: Free trial available, accessible on all browsers.

iii. ContentStudio

• Key Features: With ContentsStudio, you can add UTM parameters to your posts with saved presets or generate fresh ones as needed.
• Benefits: Streamlined social media scheduling and publishing, comprehensive analytics for social campaigns.
• Access: Subscription-based pricing with a free trial available.

Pro tip: If you’re using CRM software, email marketing platforms, or other analytics tools, ensure UTM data is integrated wherever possible. This provides a holistic view of how different channels and campaigns contribute to your business goals.

4 mistakes to avoid while creating UTMs

i. Avoid using special characters

Special characters in UTM parameters (like commas, spaces, and symbols) can sometimes break URLs or cause tracking issues.

Stick to alphanumeric characters and dashes or underscores if needed. This keeps URLs robust and avoids issues with browsers or analytics platforms misinterpreting the data.

ii. Avoid sensitive information

Do not include sensitive or personally identifiable information in UTM parameters. Since URLs with UTM parameters can be shared widely and remain visible, including sensitive data can lead to security and privacy issues.

You may also like: URL Hijacking: A Complete Guide to Protecting Your Online Presence

iii. Avoid formatting errors

Formatting is crucial to writing down the UTM parameters correctly. Mistakes, such as adding spaces or backslashes may create trouble. Use the default formatting to avoid discrepancies and inconsistent outcomes.

Underscores and signs often serve as alternative substitutes for spaces. Underscores are well-utilized when two words are put together and read as one.

For example, utm_campaign=high-calories_drinks means you’re discussing high-calorie drinks in the campaign.

iv. Avoid redundancy

Make sure there is no redundancy in the information provided by UTM parameters. For example, if utm_medium is ‘email’, there’s no need to include “email” again in utm_source or utm_campaign. This will keep URLs cleaner and focus your analysis on distinct data points.

How to use UTMs to track everything

UTMs are a great way to track URL performance, user actions, consumer behavior, and visitor clickability on the site. There are many areas in the digital marketing space where UTMs have been effectively used for the past several years. Here are some of the key places to use UTM parameters:

Key steps to follow to track UTM parameters

Let’s uncover how to use the UTM parameters to track URLs across different areas:

i. Define your strategy of using the UTM parameters

UTM parameters aren’t just about adding the UTM tags to the URLs. It’s just a tiny section of the process. The first and foremost part of the process is the planning.

To effectively leverage UTM parameters for tracking, it’s crucial to first define a clear strategy. Determine your key metrics, campaign goals, and the specific data you aim to collect using UTM parameters.

Once a clear strategy map is drawn, anybody on the marketing team can use it to implement the strategy or take charge of the campaign and lead it further.

ii. Choose a UTM builder to create UTM parameters

Once a clear and suitable UTM parameters strategy is in place, the next up is the selection of a UTM builder that provides updated, traceable URLs.

Therefore, choose a reliable UTM building tool. These tools streamline the process of creating UTM parameters by providing user-friendly interfaces and ensuring consistent formatting for accurate tracking.

Several free tools on the marker make it conveniently easy for marketers and conversion experts to add UTM parameters to the URLs.

iii. Implement the UTM tracking codes

Once you have established a UTM strategy and chosen a suitable UTM builder, the next up is the implementation process. Most UTM builders offer a quick process of implementing the UTM parameters to the URLs.

All users have to do is to provide the UTM, select the parameters, and hit the button to generate the required URLs.

Once the UTM parameters are implemented, the user can add the URLs to the campaign. The marketer must ensure that each parameter accurately reflects the source, medium, campaign name, and other relevant details to maintain data integrity and enable comprehensive analysis.

iv. Analyze the UTM tracking URLs

Tracking URL performance is crucial in the digital marketing campaign. Once UTM parameters are deployed on the links across various channels, it’s essential to regularly analyze the collected data.

Use a tool like Usermaven to gain insights into the performance of your campaigns, assess the effectiveness of different channels, and optimize future marketing efforts based on the findings.

That’s how any brand or marketer can use the UTM parameters to track everything.

FAQs About UTM Parameters

Let’s take a look at some of the commonly asked questions about UTM parameters:

What are the 5 things you can track with UTM parameters?

1. PPC ad’s clickability

2. Social media links performance

3. Email newsletters performance

4. Affiliate marketing results

5. Influencer marketing campaign

How do you organize UTM parameters?

Analyze the UTM parameters’ performance using a powerful link management tool like Replug or use a website analytics tool like Usermaven to keep track of the URL’s performance.

Once a URL tracking tool is in place, you can use a Google spreadsheet to keep a record of the UTM parameters’ performance.

Do UTM parameters have to be in order?

The UTM parameters don’t necessarily need to be in a specific order. However, the tags must be correctly written to work. There shouldn’t be any syntax errors that hinder the tracking and reporting processes.

Which platform is used to track UTM parameters?

You can use Usermaven to track UTM parameters. However, there are many other tools to analyze the URLs and track UTM parameters that can also be used for the same purpose.

What good is all the effort you put into creating engaging content and driving traffic to your website if it doesn’t result in meaningful actions?

Therefore, having a powerful tool at your disposal can help you not only boost your conversion rates but also understand exactly how and why your audience is taking action.

And if you’re not using those advanced conversion tracking tools or not following the smart tips you’re probably missing out on a lot of revenue.

That’s why we are here with a quick guide just for you guys. So you can get your hands on some of the top-notch conversion tracking tools, tips, and much more… 

Conversion tracking tools at a glance

Tool	Description	Pricing
Branded link management & analytics
Replug	All in one branded link management solution, from conversion tracking to link retargeting, A/B testing to custom CTA’s and more.	Pricing starts from $19 / month
Linkly	Linkly simplifies link tracking, allowing users to monitor click activity on specific links. Utilize your own domain to generate custom branded short-links and promote your business with every click, making it an ideal tool for conversion tracking and marketing.	Pricing starts from $29 / month
Sniply	Sniply is a powerful marketing tool that allows users to add custom CTAs to any link they share. With Sniply, you can drive traffic back to your own website or landing pages.	Pricing plan of Sniply starts from $9 / month
Website & product analytics
Usermaven	Best for detailed link analytics and capture UTM parameters, setting up conversion goals, analyzing user journeys, UTM attributions etc. It gives you 100% data ownership, ensuring full control over your analytics data.	Pricing plan starts from $14 / month
Mixpanel	Mixpanel provides powerful conversion tracking tools for businesses, enabling better decision-making and growth monitoring. With Mixpanel, you can track user engagement and compare current trends to past performance, helping you optimize conversions and drive business success.	Pricing starts from $20 / month
Kissmetrics	Kissmetrics provides powerful conversion tracking tools for businesses. With its advanced analytics platform, businesses can track customer behavior across their websites and campaigns, allowing for targeted optimization and increased conversions.	Pricing starts from $25.99 / month
Matomo	Matomo is a comprehensive conversion tracking tool that offers detailed insights into user behavior and website performance.	Pricing starts from 22EUR / month
Social media analytics
ContentStudio	Monitor and analyze performance of your social media channels with multi-channel social analysis.	Pricing starts at $25 /month
Sprinklr	Sprinklr offers advanced conversion tracking featuires to optimize your social media presence. Monitor and enhance performance across platforms for improved engagement and increased conversions.	Pricing starts at $249 per seat / month

Let’s get going. So if you’re new and don’t know

“What is conversion tracking?”

Conversion tracking is the process of monitoring specific actions users take on your website, app, or elsewhere, signifying that they’ve interacted with your brand in a way that’s valuable to your business.

But conversions go beyond just sales. They bring in a variety of valuable actions, such as:

• Purchases (of course!)
• Email signups
• Phone call initiates
• Live chat engagements
• Social media engagements
• Form submissions (e.g., contact forms, download requests)
• App downloads (if you have an app)
• And much more…

Importance of conversion tracking

By tracking conversions, you gain valuable insights into how well your marketing campaigns are performing and where you can optimize for better results.

Today, conversion tracking is not just a luxury but a necessity for any business looking to thrive in the competitive online landscape.

According to a study, conversion rate is the 4th most important metric for marketers. These numbers highlight the pivotal role that conversion tracking plays in modern marketing strategies. It’s not just about tracking sales; it’s about understanding customer behavior, optimizing campaigns, and maximizing ROI.

What are the benefits of conversion tracking?

When you start keeping track of your conversions, you open up a world of benefits. Here are some of the best ones:

1. Improved return on investment (ROI) – By understanding what’s working and what’s not, you can allocate your resources more effectively and maximize your return on investment (ROI).
2. Making smarter choices with data – Conversion tracking provides you with valuable data that you can use to make data-driven decisions about your marketing strategy. This data can help you identify trends, understand your target audience better, and create more effective marketing campaigns.
3. Fine-tuning your website and landing pages – Identify areas on your website or landing pages that are hindering conversions.
4. List out top content – You can use conversion tracking data to see which pieces of content are most effective at driving conversions. This information can be used to create more content that is likely to convert visitors into leads or customers.
5. Seeing which campaigns do the most – See which campaigns (paid ads, social media posts, email marketing) are driving the most conversions, allowing you to focus your budget and efforts on the most successful ones.
6. Gain customer insights – Conversion tracking data can reveal valuable insights into your customer behavior, helping you tailor your marketing messages and offerings to better meet their needs.
7. Smarter budget allocation – With conversion data in hand, you can allocate your marketing budget more effectively. You can invest more in the channels that are driving the most conversions and less in the channels that are not performing well.

Best conversion tracking tools

1. Replug

Replug is a complete link management platform that allows brands to track a multitude of URL parameters such as clicks, conversions, and unique visitors to make informed decisions on doubling down on profitable streams.

With this conversion rate optimization tool, you can set goals for your campaigns to track and analyze how many conversions you have achieved for certain campaigns. Examine traffic parameters such as device type, browser, country, and IP to create targeted campaigns.

In easier words, Replug’s click analytics help you track where users click on your website or within links you’ve shortened. This provides insights into user behavior, such as which buttons or CTAs (calls to action) are most effective and where users navigate after clicking a link.

Pricing starts from $19 / month

2. Linkly

Linkly is another link management tool for marketers, as the platform provides shortened and branded links. With features like A/B testing and retargeting, it also helps one to optimize link performance. Besides that Linkly does help in conversion tracking. It provides insights into how many clicks on your links lead to desired actions, such as purchases or sign-ups. Depending on your needs, Linkly’s pricing might not be the most competitive. It’s always best to compare pricing plans of different tools before making a decision.

Pricing starts from $29 / month

3. Sniply

Sniply stands out for its unparalleled ability to track and analyze user behavior, empowering marketers to refine their content curation strategies based on genuine audience engagement.

While monitoring click-through rates on your call-to-action (CTA) provides valuable insights into the effectiveness of your content curation efforts, Sniply goes further.

It’s essential to recognize that while Sniply offers robust analytics features, its primary function remains centered around content marketing and enhancing engagement through strategically placed CTAs.

Pricing plan of Sniply starts from $9 / month

4. Usermaven

An affordable yet advanced alternative to Google Analytics. It automatically captures most user actions on your website or app without any developer dependency. 

Some of the key metrics you will see on the web analytics dashboard include total visitors, page views, covered events, bounce rate, scroll depth, time spent on the page, top traffic channels/sources, devices, locations, and top-performing keywords, etc.

Besides that with the multi-touch attribution feature, one can even capture UTM parameters (tags used to track campaign performance) and backfill data even if a user signs up later.

Or segment users based on various criteria like demographics or behavior. This lets you analyze conversion rates for specific user groups. You can also visualize conversion funnels to pinpoint drop-off points where users abandon the conversion process. 

Pricing plan starts from $14 / month

5. Mixpanel

Now let’s get back to our traditional analytics tools. Just like Usermaven, this powerful analytics platform allows you to track user behavior across platforms and devices. 

Mixpanel excels at creating custom funnels and reports, enabling you to analyze the entire conversion journey and identify bottlenecks. By understanding user behavior, you can identify areas for improvement and optimize your product or website to drive engagement and conversions. Other than that the platform offers clear visualizations and insightful reports, which allows you to make data-driven decisions to achieve your marketing goals.

However, keep in mind that setting up and configuring Mixpanel can require some technical knowledge, especially for complex tracking needs. 

Pricing starts from $20 / month

6. Kissmetrics

Another user behavior analytics platform with a focus on customer journey analysis, Kissmetrics helps you understand the “why” behind user actions. By analyzing user behavior patterns, you can identify drop-off points to personalize the experience and improve conversion rates. 

However, there are some drawbacks to using kissmetrics as well. Take for example the platform lacks a free tier and has a starting price point that might be steep for small businesses or startups.

Besides that when compared to some competitors, the conversion tracking platform platform might have fewer out-of-the-box integrations with other platforms. This might require additional development work for certain setups. 

Pricing starts from $25.99 / month

7. Matomo

Matomo prioritizes privacy and data ownership. Unlike some analytics tools, it keeps your website visitor data on your own server, giving you complete control. You can customize what data is collected and avoid relying on third-party servers. 

However, this self-hosted approach requires some technical setup compared to hosted solutions. Additionally, the user interface might feel less intuitive for beginners, and some advanced features require paid plans. Despite these drawbacks, Matomo’s focus on privacy and data security makes it a strong choice for businesses prioritizing user data control.

Pricing starts from 22EUR / month

8. ContentStudio

ContentStudio helps you manage your social media campaigns all in one place. This lets you see how different pieces of content are performing within a campaign, which can help you identify what types of content are most effective at bringing in conversions.

Overall, this all-in-one content marketing platform offers built-in conversion tracking functionalities. For example, you might create a campaign to promote a new product launch. By tracking the performance of different social media posts within that campaign in CS you can see which posts are generating the most interest and conversions.

Pricing starts at $25 /month

9. Sprinklr

Sprinklr is a comprehensive social media management platform used by businesses worldwide. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels. Its advanced analytics provide valuable insights into audience behavior and campaign effectiveness, conversion tracking helping brands make data-driven decisions.

Pricing starts at $249 per seat / month

Best conversion tracking tool

Our top pick as the best conversion tracking tool is a high-end analytics tool known as Usermaven.

Brands can gain a deeper understanding of user behavior throughout the conversion funnel by utilizing Usermaven. 

Key features of Usermaven

• UTM campaign and event tracking
• User journey insights
• Advanced segmentation
• AI assistant
• Pixel white-label
• Session recording 
• Actionable insights
• Activity heatmaps 
• Data retention
• Funnel analysis

While if you require a tool that can do more than analytics then Replug should be your first choice.

Key features of Replug

• Link analytics 
• Retargeting pixels 
• A/B testing
• Custom CTA
• Trackable shortened links
• Deep links 
• Bio links

Book a demo

Kindly choose a slot that suits your schedule from the available options below.

Top tips for effective conversion tracking

• Define clear conversion goals: What actions do you want users to take on your website or app? Be specific and measurable.
• Set up conversion tracking correctly: Ensure your tracking code is implemented accurately to capture all conversion data.
• Track multiple conversion points: Don’t just focus on sales; track other valuable actions like sign-ups, downloads, or video views.
• Segment your data: Analyze your conversion data by different segments (e.g., traffic source, device type) to gain deeper insights.
• Regularly review and optimize: Monitor your conversion data and make adjustments to your marketing campaigns and website based on your findings.

As we wrap up, it’s clear that conversion tracking isn’t just a trend—it’s a necessity for businesses aiming to thrive in the digital age. By utilizing the right tools and following smart tips, businesses can gain valuable insights, optimize their marketing efforts, and ultimately drive more revenue.

FAQs about conversion tracking

Why do I need conversion tracking?

Conversion tracking shows how well your marketing efforts drive sales or desired actions (sign-ups, downloads). Optimize campaigns to get more results for your investment.

How do you track customer conversion?

Use website tags, and UTM codes, or track specific actions like purchases or form submissions to see how customers convert.

What is the goal of conversion tracking?

To understand which channels (social media, email) bring in the most valuable customers by tracking conversions.

What is conversion rate tracking?

Conversion rate tracking calculates the percentage of visitors who take a desired action (e.g., buy something).

What is conversion tracking protocol?

Conversion tracking protocols ensure consistent and accurate data collection across different platforms.

How do you keep track of the conversion rate?

Divide the number of conversions by total visitors and multiply by 100% to find your conversion rate.

What is the recommended way to track conversions?

Use conversion tracking tools like Replug for simplified setup, tracking, and analysis of your conversion data.

What is the difference between a micro conversion and a macro conversion?

Micro: Smaller actions like adding items to a cart.

Macro: Bigger goals like completing a purchase or signing up for a service.

Are tracking pixels illegal?

Tracking pixels is not illegal, but respecting user privacy and getting consent for data collection is crucial.

Who uses pixel tracking?

Marketers or product owners use pixel tracking to understand ad performance and website visitor behavior.

What is the difference between tracking pixels and cookies?

Pixel: Tiny image that sends data when loaded, works even with cookie blocking.

Cookie: Small data file stored on the user’s device, privacy concerns exist.