QR codes come with more tricks than a magician’s hat. 🎩 A Dynamic QR code is all about redefining how you connect with information.
Usually, a QR code is printed on the packages or product boxes to access the product details specifications, or other information regarding the product.
However, the dynamic QR code is something most of you haven’t heard of before. You’ll be amazed at how these codes are changing the game for businesses, educators, and more.
So let’s dive deep into it and learn more about this specific type of QR code.
What is a dynamic QR code?
A dynamic QR code is flexible and adaptable codes can be edited, replaced, and updated after their creation. enabling real-time information updates and tracking of user interactions.
The core purpose of a QR code is to direct visitors to a specific website page or information linked to it. These codes are not your standard QR codes; they transform, adapt, and offer unparalleled tracking and customization.
How does dynamic QR code work?
Dynamic QR codes are made using specific software or online tools. Users input the content they want the QR code to show, like a website link or text. The QR code generator then produces a QR code that links to a server or database where the content is kept. You can change the content even after making the QR code.
Dynamic QR codes are responsible for showcasing the QR code analytics for tracking purposes. It also provides an option to edit or alter the destination URL or link information to the QR code. Therefore, the users don’t have to generate new QR codes in case of a change in the information, such as website URL, email address, or phone number.
Moreover, a dynamic QR code also integrates with several third-party tools and softwares to analyze the digital marketing campaign performance. So that’s why it’s important for brands and entrepreneurs to embrace the effectiveness of the dynamic QR codes.
The key steps in how dynamic QR codes work are:
- Creation: A dynamic QR code is generated using a QR code generator or software. During this process, a URL (web address) pointing to the server or database is typically included in the QR code.
- User Scanning: When a user scans the dynamic QR code using a smartphone or QR code reader, the app decodes the code and sends a request to the included URL.
- Server Interaction: The server receives the request and dynamically generates the relevant content. This could be a webpage, text, image, or any other data.
- Content Display: The server then sends the content back to the user’s device, which displays the updated information.
- Tracking (Optional): Dynamic QR code systems often include tracking capabilities, allowing the QR code owner to collect data on how often the code is scanned.
Static QR code vs. dynamic QR code
Most businesses have been using static QR codes for a while without fashioning the innovation in the process. Therefore, it’s vital to discuss the core differences between a static and dynamic QR code to bring clarity to the readers’ minds.
Let’s do a side-by-side comparison of static and dynamic QR codes to give you perspective on capitalizing on this fantastic marketing and engagement
|Static QR Codes||Dynamic QR Codes|
|No Retargeting Capability||Retargeting Capability|
|Long Clunky URL||Short URL|
|Takes Time To Scan||Quick Scanning|
Static QR Code
- Static QR codes are permanent and cannot be edited, which is the key difference between both types of QR codes
- The data linked to a static QR code remains unchanged indefinitely no matter what QR software is used to create the code
- One of the factors of static QR codes is that they can’t be tracked regardless of the QR code generator
- A huge perk of creating a static QR code is that it’s free to use and the users don’t need a subscription to create a QR code
- Static QR codes are compatible with both Android and iOS devices
Related: QR Code Sharing with Bio Link
Dynamic QR Code
- The biggest perk of the dynamic QR codes is that they are editable and trackable, making them ideal for businesses to alter the stored information going forward
- Dynamic QR codes flawlessly redirect users to various types of information, such as website pages, videos, podcasts, and other information sources
- Users can easily store rich media content like videos, images, audio, or custom webpages using dynamic QR codes
- Dynamic QR codes are easy to alter anytime a user wants to update the information
- Analytics help marketers analyze the performance of their content or product. The performance of the dynamic QR codes can be tracked to analyze the campaign outcome
- A dynamic QR code campaign can provide access to detailed reports, showcasing information about the total number of scans, scan locations, scan times, and the scanning device
- Dynamic QR code allows users to integrate the QR code with third-party tools, such as Google Analytics, Zapier, and other SAAS products
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Examples of QR codes
QR codes are a rapidly growing trend without a doubt. Businesses of all sizes are adopting QR codes for marketing and engagement purposes.
Let’s shed some light on the diverse use cases of QR codes to understand the acceptability of this innovation:
i. Netflix: Household verification
Netflix is a popular OTT streaming service that has millions of users globally. The streaming platform recently implemented a household user verification system through QR codes.
Netflix asks the users to verify their identity to ensure that the subscription is in the same household when the user logs in on a different device or through a different internet connection.
The users are required to scan the QR code using their smartphone’s camera and then they’re redirected to the Netflix app once it’s verified.
- Streamlined sign-up process, reducing friction for new users.
- Enhanced user engagement and personalized recommendations for existing users.
- An intuitive and convenient way to access the app’s features using a smartphone’s camera.
ii. AliExpress triggers app installations through the dynamic QR codes
AliExpress is a well-known Chinese e-commerce platform with customers across the globe.
This e-commerce giant has been using the QR code to direct the audience toward their respective mobile app store.
The iPhone users are redirected to the App Store, whereas the Android users are redirected toward the Google Play Store.
So it’s yet another use case of QR code that’s worth noticing. Brands could elicit this strategy and use the QR code to increase their mobile app downloads for more sales and engagement.
- Dynamic QR codes offer a streamlined and efficient way for e-commerce platforms.
- Brands could elicit this strategy and use the QR code to increase their mobile app downloads for more sales and engagement.
Use cases & uses of QR codes
Now that we have seen some popular examples of dynamic qr codes. But the story does not end there, as there are a number of ways you can use QR codes.
Let’s have a look at the use cases below where dynamic QR codes can be valuable.
i. Marketing Campaigns:
A company runs a marketing campaign with dynamic QR codes on promotional materials. Using it, they can monitor how many times the QR code is scanned, where and when scans occur, and the conversion rate to gauge the campaign’s success.
ii. Contactless Payments:
Dynamic QR codes are employed for contactless payments, where customers can scan the code to make payments at stores, restaurants, or for online purchases.
iii. Retail price updates:
Retailers can update the pricing information on their products by utilizing dynamic QR codes on price tags. This is especially useful during sales or when price changes are frequent.
iv. Inventory tracking in a warehouse:
Warehouse staff can update the QR code to indicate changes in the contents of a shelf or aisle. This allows for accurate and up-to-date inventory tracking without the need for manual record-keeping.
v. Product recalls:
If a product recall is necessary, the company can update the QR code to provide consumers with recall instructions, replacement options, or safety information. This ensures that consumers have access to the most current and critical information.
vi. Restaurant menus:
Restaurants use dynamic QR codes on printed menus to provide customers with access to digital menus. These menus can be updated in real-time to reflect daily specials, pricing changes, or new dishes.
vii. Emergency contact information:
In case of an emergency, first responders can scan the QR code to access the person’s medical history and emergency contacts. The individual can update this information as needed, ensuring accurate data is available during critical situations.
The above cases are just to name a few. These codes can be further utilized in various services departments like travel, real-estate, event management etc. These codes essential in making life easier through real-time updates and convenient processes.
When it comes to QR codes, the benefits are greater than we think. Let’s dive in further to learn about the key benefits.
Benefits of using a dynamic QR code
Dynamic QR codes have relatively broader capabilities as compared to static QR codes. No wonder top brands, marketing agencies, and social media influencers prefer dynamic QR codes for marketing and user engagement.
Let’s take a look at some of the benefits of using a dynamic QR code:
i. Easily editable
The first and foremost benefit of a dynamic QR code is that it can be edited going forward. The information attached to a dynamic QR code can be altered if needed. On the contrary, the static QR codes can’t be edited once created. The QR code is editable, which makes the dynamic QR code a clear choice for most brands and companies. It’s one of the differentiators between dynamic and static QR codes.
ii. Track performance
Static QR codes aren’t trackable, whereas dynamic QR codes can be tracked. Performance tracking makes dynamic QR codes more effective from the data and analytical standpoint. Brands and e-commerce websites use dynamic QR codes so that they can track their products’ reach, engagement, and sales.
iii. Fast processing
Dynamic QR codes are quicker when it comes to processing. The static QR codes are generally free to create. However, dynamic QR codes are available on premium plans. Therefore, it’s crystal clear that dynamic QR codes would be faster than static ones.
iv. Third-party integrations
Third-party tools integration takes any tool or service to the next level. When it comes to dynamic QR code generators, they seamlessly integrate with other tools for marketing and management. Marketers and brands may want to connect their QR codes with analytics tools to keep track of their QR codes’ performance.
v. Retargeting capability
One of the benefits of dynamic QR codes is that they can be used for retargeting the audience through ad networks such as Facebook ads and Google ads. The marketers can launch a retargeting campaign targeting the visitors who scanned the dynamic QR code and increase the likelihood of a conversion.
Add a dynamic QR code to your website using Replug
Adding a dynamic QR code to your website, landing page, or app would be a game-changer in engaging prospective customers or new visitors from a standpoint.
Since the QR code makes it easier for the visitors to access the stored information, the visitors would be able to access the URL or other information swiftly.
Here’s how you can add a dynamic QR code to your website link using Replug:
Step 1: Log in to your Replug account
Start by logging in to your Replug account using your credentials.
Create a free account if you haven’t tried it yet. Replug has a 14-day free trial.
Step 2: Generate a short link
After logging in, the next thing you should do is to generate a short link that you want to associate with a QR code. This can be a link to your website, content, or any other online resource. Replug will automatically generate a QR code for it. You don’t need to do anything specific to initiate this process.
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Step 3: Access the “Manage” section
Once a short link is created, navigate to the “Manage” section within your Replug account. Then select “Replug Links” to proceed further to get your QR code.
Step 4: Locate the link
Now locate the specific link you want to download the QR code for to proceed. To get the QR code for the short link you generated, open the settings of the short link by clicking the three-dot icon of that link.
Step 5: Download the QR code
Upon clicking on the three-dot icon, a menu would appear. Click on the option that says “download QR code.” It will prompt Replug to generate and download the QR code image associated with your chosen short link.
Once you’ve clicked on “download QR code,” the image of the QR code will be saved to your device. That will be your dynamic QR code for that specific link.
FAQs about QR codes
Let’s take a look at some of the commonly asked questions about QR codes:
Do dynamic QR codes expire?
The dynamic QR codes can expire depending on the rules set while creating them. The brand that creates the QR code gets to decide the expiration date of the QR code.
Can I change the URL on a dynamic QR code?
Absolutely. You can change the URL on a dynamic QR code. All you need is to go to the QR code tool, locate the respective link, and edit the QR code setting to make the required changes.
Can I reuse an old QR code?
A dynamic QR code could be reused if it’s changed, meaning the information has been altered or updated for reuse. However, the static QR code can’t be changed or reused once created.
Which QR codes never expire?
Static QR codes never expire. Similarly, these QR codes can’t be edited or changed once created. You may have to create a new one if you need to make some changes to the stored information.
What is a unique QR code?
Every QR code is unique. The QR pattern makes them different from one another. The reason why it’s necessary for a QR code to be unique is to ensure that it stores and accesses the appropriate information.
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Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.