Bitly is among the top URL shortening tools in the market. However, since its origin in 2008, many other Bitly competitors have entered the ever-developing software industry. Despite Bitly offering great features but not every agency can afford the price.
Therefore, our team of experts has conducted a comparative analysis between Bitly and these new multi-tasking link shortening tools in the market. The analysis is based on premium agency plans to assist agencies in choosing your ideal platform.
Below are the Bitly alternatives that are surely worth taking a look at.
Comparative Analysis between Bitly and Bitly Alternatives
Replug is a URL shortener that offers so much more than just a link shortening service. Here are some of its features:
- Replug can create branded short links with your customized domain
- You can retarget your audience who clicks on your link and shows interest
- You can add call-to-actions
- Replug helps you create beautiful bio landing pages
- You can track analytics of every link you create and share
- Replug also has chrome extensions
Replug offers unlimited branded links for $49/month, while Bitly offers only 1000 branded links for $199/mon.
Replug is reliable and user-friendly. It is a fine combination of smart & simple. Replug meets the marketing requirements of individuals, small enterprises, and mega-corporations. Replug is a link management tool you can ask for.
|Sr.||Feature||Bitly||Bitly Competitor: Replug|
|2||Clicks tracked||Unlimited||200,000 per month|
|4||Retargeting Pixel||Not available||Unlimited|
|12||Traffic Routing||Not Available||Available|
|14||Personal Branding||Not Available||Available|
|15||Tracking and Analytics||Available||Available|
|18||Add OG titles and description||Not Available||Available|
Winner: Replug is a reliable, user-friendly and most importantly, affordable link shortening tool. If you are looking for extensive features on a single dashboard, we suggest Replug with 14 days free trial.
This platform is helpful for affiliate marketing by offering unlimited branded links. You can connect Retarget Kit with the rest of the tools you already have. It helps improve conversion rate through A/B testing and see what works for your niche.
The retargeting kit premium plan starts from $40/month, while the Bitly premium plan starts from $199/month.
|Sr.||Feature||Bitly||Bitly Competitor: Retargeting Kit|
|5||Retargeting Pixels||Not available||5|
|7||Team member||Not Available||3|
|9||GEO traffic routing||Not Available||Available|
|11||Tracking and Analytics||Available||Available|
Retarget kit is offering the extensive features at a lesser price. Its team member, A/B testing, and geo traffic routing features make it suitable for small to medium enterprises.
Winner: Retarget Kit
It is another reliable link shortening and retargeting tool. It shortens and customizes links, track performance, and share across the platform. It helps to improve UX, drive traffic to the website and build trust.
RocketLinks’ premium plan starts from $69/month, while Bitly’s premium plan starts from $199/month.
|Sr.||Feature||Bitly||Bitly Competitor: RocketLinks|
|7||Retargeting Pixels||Not Available||50 pixels Available|
|11||A B Testing||Available||Not Available|
|12||Customer Support||Available||Not Available|
Rocket Link offers 1000 branded links per month while Bitly offers 3000/month. Bitly is suitable for enhancing your brand’s appearance.
This is another link management tool to elevate brand awareness, track leads, and shorten and customize links. It is also helpful for traffic routing, which Bitly doesn’t include in its premium plan.
JoltURL offers the extensive feature in its premium plan, which starts from $ 199/ month, the same price as Bitly’s.
|Sr.||Feature||Bitly||Bitly Competitor: JotURL|
|1||Team Members||Not available||10|
|4||Personal branding||Not Available||Available|
|7||Traffic Routing||Not Available||Available|
|11||Tracking and Analytics||Available||Available|
Bitly and JoltURL have the same pricing plan, but Bitly doesn’t offer retargeting campaigns and traffic routing.
Winner: Jolt URL
It is trusted by 100k marketers, using this platform for content curation, link shortening, and detailed insights to drive conversions. You can also include a call-to-action on every link you create.
Sniply’s premium plan starts from $250/month.
|Sr.||Feature||Bitly||Bitly Competitor: Sniply|
|1||Clicks||Unlimited||250000 per month|
|2||Branded links||3000||5k per month|
|6||A/B Testing||Not Available||Available|
|8||Retargeting Pixels||Not Available||Available|
|9||Reporting and analytics||Available||Available|
Sniply is the second tool that earned an edge in pricing. Sniply justifies its pricing plan with 5k branded links, retargeting pixels, and A/B testing.
This is the all-in-one tool to shorten, customize, optimize, target, edit, manage, track, analyze, sync, and automate all in one place. In addition, you can generate QR codes and experience real-time analytics.
Capsulink premium plan starts from $133/month.
|Sr.||Feature||Bitly||Bitly Competitor: Capsulink|
|3||Branded Links||3000 per month||Unlimited|
|9||Traffic routing Links||Not Available||60|
Capsulink offers unlimited branded links, unlimited custom domain, team members and traffic routing links at a lesser price than Bitly.
7. Pixel Me
It shortens your URL and shares them on all social media platforms to increase leads. It also retargets interested audiences to boost sales. Ad campaigns and Amazon attributions are solid factors for marketers to join Pixel me.
The premium plan starts from $249/month.
|Sr.||Feature||Bitly||Bitly Competitor: Pixel Me|
|3||Retargeting Pixels||Not Available||10|
It can create simple branded links to share across the platform. With it, you can retarget ads and much more. For example, track the click on a particular link and retarget the audience. Moreover, it changes social media previews for maximum impact.
Linkly premium starts from $129/month.
|Sr.||Feature||Bitly||Bitly Competitor: Linkly|
|1||Clicks||Unlimited||200k per month|
|3||Retargeting Pixels||Not Available||Available|
|4||Traffic Routing||Not Available||Available|
|5||Tracking and analytics||available||Available|
|6||Add OG titles and description||Not Available||Available|
Linkly is more suitable for extensive marketing. It offers OG description and titles, retargeting pixels, and traffic routing at less price than Bitly.
Rebrandly also offers similar services as the rest of the platforms above. In addition, it can shorten and customize the link. The main advantage over Bitly is that it provides traffic routing and retargeting pixels, and you can add OG titles and customize messages on links.
The Rebrandly premium plan starts from $499.
|Sr.||Feature||Bitly||Bitly Competitor: Rebrandly|
|1||Clicks||Unlimited||1,500,000 per month|
|2||Branded links||3000||150,000 per month|
|9||Traffic routing||Not Available||Available|
|14||Add OG titles and descriptions||Not Available||Available|
Here Bitly will be suitable for $199 with the same features as Rebrandly. However, comparatively Rebrandly is expensive with a $ 499 pricing plan.
When it comes to social media marketing and branding, branded URLs convert more than non-trackable links. If you aren’t using any link shortening platforms, it’s time to try any tool mentioned above.
Incase, if you are looking for a bag of magical beans (having max features at a reasonable price). Then choose Replug.io with eyes closed. Try taking a 14 day free trial.
Trust me, its hands on value for money product with flexible pricing plans and great offerings.
So whats the wait for?
Conveniently convert ugly long URLs into vanity links to and starting retargeting to converting more.
If you need further assistance, we are always here for extra help!
I am Khadija Anwar, B2B Copywriter. I started my career as a freelance writer in 2019 and built a strong portfolio. I have crafted multiple blogs, website content, fashion magazines, news outlets, SEO content, and technical documentation. Last but not least, my favorite cartoon character is Dopey Dwarf, resembling my real-life character- calm, happy, and lively.