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Change Destination URL: A Strategic Way to Route & Divert Traffic

Mahnoor Shahid
5 minutes
Destination URL

Ever clicked on a link and wondered, “Where is this taking me?” 

What if you could customize where your link lands?

That’s where Destination URLs come in.

With the power of changing your link destination, you can gain control over the user journey and optimize engagement based on specific preferences.

Pretty cool, right?

This blog will provide you with a comprehensive understanding of what a destination URL is and how to change it. 

Whether you’re a content creator, digital marketer, or website owner, knowing how to manage and modify destination URLs is valuable. 

Before we dive deeper into the process of changing destination URLs, let’s first clarify what a destination URL actually is. 

What is a destination URL?

A destination URL, also known as a target URL, is the specific web address to which a user is redirected when they click on a link. It is the ultimate landing page where the user is taken after clicking on a hyperlink. 

Destination URLs are commonly used in various digital marketing activities, such as pay-per-click (PPC) advertising, email marketing, and social media campaigns.

But the question is;

Why do you need to change the destination URL?

Destination URL

There are several reasons why you might need to change the destination URL of your website or update it. Some common scenarios include:

1. Rebranding efforts:

Changing your business name or undergoing a rebranding process may require updating the URL to reflect the new identity.

2. Website updates:

Updating your website’s design, content, or functionality may necessitate changing the URL to ensure a seamless user experience.

3. Content updates:

Removing or updating outdated content, such as blog posts or events, can make your URLs obsolete or misleading.

4. SEO reasons:

Changing URLs for SEO purposes, such as improving findability, usability, and shareability, can help boost your website’s visibility and performance.

5. Technical issues:


Addressing technical aspects, such as website functionality, security, and mobile-friendliness, may require updating the URL.

6. Updating campaigns or promotions:

URLs associated with specific marketing campaigns or promotions may need to be updated to reflect changes in offers, discounts, or promotional periods.

7. Implementing vanity URLs:

For branding purposes, organizations might use vanity URLs that are more memorable or aligned with their brand. Changing URLs allows for the implementation of such vanity URLs.

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How to change the destination URL?

Now, let’s explore the step-by-step process of changing destination URLs using Replug, a versatile tool that simplifies link management.

Method 1: Simple link shortening

1. Log in to Replug: Access your Replug account dashboard.

2. Create a brand & campaign: Navigate to manage and then select campaigns section to create a brand and campaign.

3. Create a new link: Click on the “New Link” button, select “Campaign,” and paste the original URL you want to change.

Destination URL to shorten

4. Edit destination slug: Customize the destination slug to make it short and relevant. This step simplifies the link and makes it more user-friendly.

Shorten- Destination URL

5. Save changes: After editing the destination slug, update your changes.

Edit- Destination URL

Method 2: Traffic routing/link rotation

Link rotation (also known as traffic routing) is a method that allows redirecting users to new destination URLs through a single click. Replug has this feature that provides users with the facility to add a Destination URL to a shortened link and add further rules and filters based on preferences.

Let’s see how this works;

1. Access Traffic Routing feature: Within the Replug dashboard, find the “traffic routing” that will appear while creating a Replug short link.

2. Select “Add new rule”: Create a new rule to change link destination. This is particularly useful for scenarios like 404 pages, marketing campaigns, or special offers.

Enable Link Rotation

3. Set alternate destinations: In the rule settings, define the alternate destination URLs. Replug will dynamically redirect users based on the conditions you’ve set.

Add a new rule - Link rotator

4. Define conditions: Specify the conditions under which the link should redirect to a new destination URL. This can include criteria like geographic location, device type, or user behavior.

Add- Link rotator filterrs

5. Save & activate: Save your settings and activate the link rotation feature. Now, your link will intelligently redirect users based on the predefined conditions.

Save & Complete the traffic routing process

For instance, this link has a routing rule enabled: https://replug.link/DestinationA  

that says if you open the link on Google Chrome, it will land on the replug pricing page.

Link Rotation example

If you open this link on Microsoft Edge, it will land on;

Link rotation - example 2

Copy the link below and try yourself!


By utilizing these methods, you gain control over your links, ensuring they lead users to the right destination. It can be a shortened URL or a URL you want to change for campaigns, ads, and web pages, maintaining a consistent and smooth shift of URL destinations from one directory to another.


In conclusion, understanding the concept of destination URLs and knowing how to change them is essential for effective digital marketing and content management. By following the steps outlined in this blog, you can confidently manage and modify destination URLs to align with your online strategies and campaigns.

So, the next time you need to update a destination URL, you’ll be well-equipped to handle the task with Replug. Happy linking!

FAQs about Destination URL

What is the destination URL in Google ads?

The destination URL in Google ads is a web page where users land while clicking your ad. It directs users to the specific content that is relevant to the topic of the ad.

How many parts are there in a destination URL?

The destination URL mainly contains two parts: the domain or website address and a page identifier. The domain represents the main website, and the path directs users to a particular page.

Mahnoor Shahid
Meet Mahnoor, the tech enthusiast who works magic with words for B2B and B2C SaaS platforms. Turning tech talk into fascinating stories is her specialty, making brand messages clear and exciting. She's the storyteller companies wish they had!

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