Snapchat isn’t just about sharing photos and videos anymore; you can now attach a link to a Snap and easily direct your friends and followers to external content. Thanks to the Snapchat linking feature, sharing a website, article, or even a funny meme right inside your snaps and stories has never been simpler.
In this guide, we’ll walk you through how to add a link to Snapchat story and snaps on both iOS and Android. By the end, you’ll know exactly how to attach a clickable link on Snapchat and let your friends swipe up on Snapchat to visit your shared content.
Follow along with the steps below to start sharing your favorite websites and content in no time!
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How to add a link to Snapchat story: iOS and Android
Adding a link to your Snapchat snaps and stories is a great way to share a website on Snapchat and engage your followers.
Note: Screenshots are provided for the Android version, but iOS users should be able to follow along.
Here’s a step-by-step guide on how to do it:
Step 1: Open the Snapchat app on your iOS or Android device.
Step 2: Take a photo or film a video snap using the main camera tab or by uploading a photo/video from your device. Apply filters, stickers, emojis, text, or drawings to your snap as desired.
Step 3: Tap the Snapchat paperclip icon in the menu on the right to attach a link to Snap.
Tip: If the link is too long to type, copy it from your browser or another app before coming back to Snapchat.
Step no 4: Paste the link into the “Type a URL” field and tap “Attach to Snap.”
Tip: Attaching a link to your Snap is just the first step. To drive traffic and get people to swipe up, dress up your snap! Use music, effects, emojis, and text to make your story more appealing and clickable.
Also read: How to Add a Link to Your Instagram Story?
Step 5: The paperclip icon will now be highlighted in white, showing your link is attached.
Also read: How to Create Password-Protected Links: Step-by-Step Guide
Step 6: Tap the blue arrow to send your snap to friends, or tap the story button to add a link to your Snapchat story.
That’s it! Now your viewers can swipe up on Snapchat to visit the link directly.
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How brands can leverage Snapchat links?
Snapchat has approximately 460 million daily active users, making it a valuable platform for brands to effectively reach their target audience. Using the Snapchat linking feature is a smart way for brands to maximize engagement and guide followers to key content. Features like Snapchat Planets also offer brands new ways to understand user interactions and strengthen their community.
Here’s how brands can make the most out of their Snapchat link:
Control and direct traffic
By adding a Snapchat link, brands gain control over where their followers go next after swiping up on a snap. Whether directing users to the homepage, a specific product page, or a demo page, brands can guide their audience’s journey within the app.
Gain insights with powerful analytics
Each swipe up on Snapchat gives valuable engagement data. Analyzing these interactions enables brands to better understand the audience’s behavior and preferences, allowing for more targeted marketing strategies.
Utilizing tools like Replug not only shortens links but also provides valuable insights into user engagement and the effectiveness of different types of content. By tracking click data and analyzing other metrics, brands can refine their marketing initiatives and optimize their Snapchat presence.
Using a link shortener
Using a link shortener like Replug can streamline the process of sharing links on Snapchat. Shortened links are cleaner and take up less space, making them more visually appealing and easier for users to engage with.
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Craft comprehensive social media strategies
Maximizing the use of Snapchat features, including links, is crucial for developing a robust social media strategy. Brands that harness the full potential of Snapchat links can initiate conversations, explore relevant topics, and expand their reach to a wider audiences.
FAQs on how to add a link to a Snapchat story
How do I attach a link to Snap?
- Tap the paperclip icon on the preview screen
- Add your link — paste a copied URL, type one manually, or search for it
- Then tap “Attach to Snap”
Can I add multiple links to a single snap or story?
Currently, Snapchat only allows you to attach one link per snap or story. If you want to share multiple links, consider creating a series of snaps or stories.
Where is the paperclip icon on Snapchat?
It’s on the preview screen after you take a snap, in the vertical toolbar on the right side. Just tap the paperclip icon to attach a link to your snap.
Are there any restrictions on the type of content I can link to on Snapchat?
Snapchat’s community guidelines prohibit linking to certain types of content, such as illegal or explicit material. Ensure that the content you link to complies with Snapchat’s guidelines to avoid any issues.
Do users need to have the Snapchat app installed to view the linked content?
Yes, users need to have the Snapchat app installed on their devices to view linked content. When they swipe up on the link, it will open within Snapchat’s in-app browser.
Can I track engagement with the links I share on Snapchat?
While Snapchat does not provide built-in analytics for links shared on the platform, you can use link-shortening services like Replug to track clicks and engagement.
Do links expire on Snapchat?
Links attached to snaps or stories do not expire on Snapchat. However, you can remove a link anytime by editing the snap or story.
