Snapchat isn’t just about sharing photos and videos any more—it’s also a platform where you can easily direct your friends and followers to external content with the addition of clickable links. Whether you want to share an article, a website, or a funny meme, adding a link to your snaps and stories is simple and effective.
In this guide, we’ll walk you through the process of adding a link to your Snapchat snaps and stories, whether you’re using an iOS or Android device. Follow along with the steps below to start sharing your favorite content in no time!
How to add a link to Snapchat story: iOS and Android
Adding a link to your Snapchat snaps and stories is a great way to share additional content with your friends and followers.
Note: Screenshots are provided for the Android version, but iOS users should be able to follow along.
Here’s a step-by-step guide on how to do it:
Step 1: Open the Snapchat app on your iOS or Android device.
Step 2: Take a photo or film a video snap using the main camera tab, or by uploading a photo/video from your device. Apply filters, stickers, emojis, text, or drawings to your snap as desired.
Step 3: Look for the link icon in the vertical menu of icons on the right side of the snap preview. Tap on the link icon to add a link to your snap.
Note: If you know the link you want to add, type it into the “Type a URL” field at the top. If the link is too long or hard to remember, you can briefly navigate away from Snapchat (without closing the app) to copy the URL from your mobile web browser or another app.
Step 4: Tap “Attach to Snap” at the bottom to attach the link to your snap.
Also read: How to get the Snapchat URL?
Step 5: The link icon in the vertical menu should now appear highlighted in white, indicating that a link is attached to your snap.
Also read: How to Create Password-Protected Links: Step-by-Step Guide
Step 6: Tap the blue arrow to send your snap to friends. To post it as a story, tap the story button.
That’s it! You’ve successfully added a link to your Snapchat snap or story.
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How brands can leverage Snapchat links?
Leveraging Snapchat links can be a game-changer for brands looking to enhance their marketing efforts and engage with their audience more effectively. Here’s how brands can make the most out of Snapchat links:
Control and direct traffic:
By adding links on Snapchat, brands gain control over where their followers go next after swiping up on a snap. Whether directing users to the homepage, a specific product page, or a demo page, brands can guide their audience’s journey within the app.
Gain insights:
Every interaction on social media platforms, including swipes, taps, shares, and clicks, provides valuable data about audience engagement. Analyzing these interactions helps brands better understand the audience’s behavior and preferences, allowing for more targeted marketing strategies.
Shorten links with Replug:
Using a link shortener like Replug can streamline the process of sharing links on Snapchat. Shortened links are cleaner and take up less space, making them more visually appealing and easier for users to engage with.
Craft comprehensive social media strategies:
Maximizing the use of Snapchat features, including links, is crucial for developing a robust social media strategy. Brands that harness the full potential of Snapchat links can initiate conversations, explore relevant topics, and expand their reach to a wider audience.
Measure success with Replug:
Utilizing tools like Replug not only shortens links but also provides valuable insights into user engagement and the effectiveness of different types of content. By tracking user pathways and analyzing metrics, brands can refine their marketing initiatives and optimize their Snapchat presence.
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FAQs
Can I add multiple links to a single snap or story?
Currently, Snapchat only allows you to attach one link per snap or story. If you want to share multiple links, consider creating a series of snaps or stories.
Are there any restrictions on the type of content I can link to on Snapchat?
Snapchat’s community guidelines prohibit linking to certain types of content, such as illegal or explicit material. Ensure that the content you link to complies with Snapchat’s guidelines to avoid any issues.
Do users need to have the Snapchat app installed to view the linked content?
Yes, users need to have the Snapchat app installed on their devices to view linked content. When they swipe up on the link, it will open within Snapchat’s in-app browser.
Can I track engagement with the links I share on Snapchat?
While Snapchat does not provide built-in analytics for links shared on the platform, you can use link-shortening services like Replug to track clicks and engagement.
Do links expire on Snapchat?
Links attached to snaps or stories do not expire on Snapchat. However, you can remove a link anytime by editing the snap or story.
