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How to Add a Link to Your Instagram Story?

Arslan Jadoon
5 minutes

Instagram has made it easier than ever to share valuable resources and information with your followers. You can now add links to your Instagram Stories, regardless of your account size. Whether you’re a business, creator, or an individual, this feature empowers you to connect with your audience in new ways. 

In this guide, we’ll show you how to add a link to your Instagram story, enabling you to share what matters most to you. Let’s get started.

Why do you need to add a link to your Instagram story?

Adding a link to your Instagram story serves several important purposes:

  1. Share resources: You can direct your followers to external websites, articles, or resources related to the content of your story. This is valuable for sharing information, promoting products or services, or providing additional context.
  2. Drive traffic: If you have a website, blog, or online store, adding a link to your story can help drive traffic to your site. This is essential for businesses and content creators looking to expand their online presence.
  3. Enhance engagement: Links in stories can prompt user interaction. When viewers tap on the link, it provides a way for them to engage further with your content, whether it’s to learn more, shop, or explore related content.
  4. Promote events: If you’re hosting an event, webinar, or live stream, you can use links in stories to invite your audience and provide event details or registration links.
  5. Support causes: Advocates and change-makers can use links to share information about social causes, fundraisers, or petitions, helping raise awareness and drive action.
  6. Connect with your audience: Adding links enables you to offer your followers valuable resources, making your content more relevant and engaging.

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How to add a link to your Instagram story?

Here’s how to add a link to your Instagram story:

Step 1: Open Instagram

Ensure you have the Instagram app installed on your mobile device. Log in to your Instagram account if you’re not already logged in.

Step 2: Access your story creator

Tap your profile picture or swipe right from your home feed to access the story creator.

Step 3: Capture or upload content

At the bottom of the screen, you’ll see options to capture a photo or record a video using your device’s camera. Alternatively, you can swipe up or tap on the gallery icon to upload existing content from your camera roll. Choose the content you want to add to your story.

Step 4: Access the sticker tool

After capturing or uploading your content, you can enhance your story with various stickers and features. To add a link to your story, tap the “Sticker” icon from the top navigation bar.

Also read: How to add YouTube links to Instagram story?

Step 5: Add the link sticker

In the sticker options, locate and tap on the “Link” sticker. This sticker is used to add the link you want to share with your followers.

Step 6: Enter your desired link

A pop-up window will appear, allowing you to enter the web link you want to share. Type or paste the URL into the provided space.

Step 7: Confirm and customize

After entering the link, tap “Done” to confirm. You can also customize the appearance of the Link sticker by tapping on it, which may allow you to choose from different color variations or styles, depending on Instagram’s features at the time.

Step 8: Place the sticker on your story

Now, you can place the Link sticker on your story. Simply drag and drop it onto your image or video, just like you would with other stickers.

Also read: How To Add A Instagram Link In Bio?

Step 9: Publish your story

Once you’re satisfied with how your story looks with the added link, you can proceed to share it with your followers. Tap the “Your Story” button at the bottom of the screen to post your story.

Step 10: Viewers interact with the link

When someone views your story and taps on the Link sticker, they will be redirected to the web page you’ve shared.

Important Note: Instagram has certain safety measures in place. New accounts and accounts that repeatedly share harmful content or violate community guidelines may not have access to the Link sticker feature. Be sure to follow Instagram’s guidelines and policies to maintain access to this and other features.

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Managing links on social media platforms like Instagram can be a crucial part of your online strategy. Replug is a comprehensive link management and bio-link tool designed to simplify this process. 

With Replug, you can create shortened, trackable links that are perfect for Instagram bio links or sharing in your Stories. It provides valuable analytics to help you measure the performance of your links, including click-through rates and audience engagement data. 

Whether you’re a marketer, business owner, or content creator, Replug can enhance your social media marketing efforts by making link management effortless and effective.

Try Replug today and take control of your links to maximize your online presence.

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Can I add links to any type of Instagram Story, including photos and videos?

Yes, you can add links to both photos and videos in your Instagram Stories.

Is there a limit to the number of links I can add to a single Instagram Story?

You can typically add one link per Instagram Story. If you want to share multiple links, consider creating multiple stories or using the link in the bio feature.

Who can add links to their Instagram Stories?

Instagram has expanded access to this feature, so now, users of all account sizes, including businesses, creators, and individuals, can add links to their stories.

Are there any restrictions on the types of links I can share in my Instagram Story?

Instagram has guidelines in place and links that violate their Community Guidelines may be restricted. It’s important to ensure your content adheres to Instagram’s policies.

Can I track how many people clicked on the link in my Instagram Story?

Yes, Instagram provides insights on the number of clicks your link receives. You can view this data by swiping up your story.

You may also like:

How to Track Clicks on a Link?

How to Shorten a Link for Instagram Bio: Step-by-Step Guide

How To Change A URL Of Any Website?

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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