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How to put a link in TikTok bio without business account? 

Manahil Asif
6 minutes
Link in TikTok bio

TikTok, one of the leading platforms of 2024, has certain limitations when adding links to your bio without a business account. Users with personal accounts are typically restricted to including links in their bio section. 

For individuals and creators needing clarification on How to put a link in TikTok bio without a business account? Here are some alternative solutions:

  1. Create a short URL: Use a URL shortener to generate a short and memorable link. This makes it easier for your followers to manually enter the URL into their browser.
  2. Use a link aggregator. Services like Replug allow you to combine multiple links into a single, easy-to-share bio link

However, If you’re still unsure about how to use the TikTok bio link effectively, our quick guide will provide the clarity you need. We’ve outlined step-by-step instructions and tips to help you maximize this feature. Let’s get you started.

What is a TikTok bio link?

A TikTok bio link is the URL you can include in the biography section of your TikTok profile. It’s a way to direct your followers to an external site or resource. This link can be used to promote your website, a specific landing page, your other social media accounts, or any other content you want to highlight.

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fully customizable bio link

Who can add a link to their TikTok bio?

To add a clickable link to your TikTok bio, you need to meet the following criteria:

  • TikTok business account: You must have switched your account from a personal to a business account.   
  • 1,000 Followers: Your account needs to have at least 1,000 followers.   

How to put a link in your TikTok bio without a business account?

You can add text in the “Bio” section that includes your link. However, TikTok doesn’t allow clickable links in the bio for personal accounts. Instead, you’ll need to use a workaround.

Shorten the link: Use a URL shortening service to create a shorter link that’s easier for followers to type or paste. We recommend users utilize Replug, an all-in-one link management tool for agencies and marketing pros with cost-effective pricing. 

Key features:

  • Link shortening: Create branded, custom short links for easy sharing.
  • Retargeting pixels: Integrate tracking pixels to build targeted audiences.
  • Social media bio-links: Manage multiple links in one place for a clean social media profile.
  • Advanced analytics: Track link performance, conversions, and audience demographics.

Besides that the tool also offers, A/B testing of links, bulk creation of links, creating deep links, custom CTAs, and much more. 

How to create a short link with Replug?

Step 1: Log In or create an account

Start by signing in to Replug or create a free account if you don’t already have one.

Sign up to Replug

Step 2: Set up a campaign

On the main dashboard, click “Select your Campaign.” To start a new campaign, navigate to “Manage” > “Campaigns” and set it up. Name your campaign based on the purpose or content of the URL you plan to shorten.

Replug dashboard

After setting up or selecting your campaign, paste the long URL you want to shorten into the “URL to shorten” field and click “Create.

Helpful tip: To monitor the performance of your TikTok URLs, consider adding UTM parameters.

Step 3: Customize the short link

Customize your URL

Replug lets you personalize your short URL to better represent your brand or campaign. You can add a custom URL slug and, if desired, edit the domain or choose a custom path.

Step 5: Enhance your URL

Customize the link with your desired feature

Take advantage of Replug’s additional features, such as retargeting pixels, deep linking, traffic routing, and much more. Once you’ve customized your URL, copy the shortened link and click “Update.” and you’re done! 

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To update your TikTok profile with a new URL, follow these steps:

  1. Open your TikTok app and tap the profile icon in the bottom right corner.
TikTok profile page
  1. Select “Edit profile” or the “Add bio” section.
Click on edit profile
  1. You’ll be taken to this section: Click on the “Bio” tab.
How to put a link in bio?
  1. Paste your shortened URL into the bio field and hit “Save.”
Add updated bio

And you’re done. Simply go back to your profile, and you’ll see the edited URL in the bio section. 

Shortened TikTok link in bio

Although the link won’t be clickable, your followers can copy and paste it into their browser to access all your important content.

Also read: A step-by-step guide on Tiktok retargeting using Replug

Shorten your links, amplify your brand.

Create shareable, trackable and fully customizable branded urls. Get more clicks with absolute link management features such as Bio Links, retargeting, deep Links, CTA’s and more.

Learn More!
fully customizable bio link

Additional tips to maximize your Tiktok link in bio

  • Make your bio informative: Include a brief and engaging description of what the link leads to. This can encourage more people to visit it.
  • Stay within character limits: TikTok bios have a character limit, so ensure your link and description fit within this limit.
  • Update your bio link regularly: If you only need to promote one link at a time, consider updating the URL in your bio to direct your followers to your latest content, special promotions, or important announcements. 
  • Utilize your other social media platforms: Promote your TikTok profile on other social media platforms where you can include clickable links. Encourage your followers to visit the link in your TikTok bio by directing them from these platforms, where you can provide more context and details.
  • Direct followers via content: In your TikTok videos and captions, guide your followers to visit the link in your bio and explain what they can find there. 
  • Use calls-to-action: Include a clear call to action in your bio or video captions to encourage viewers to click the link.

Using these steps, you can share links effectively with your TikTok audience even if you don’t have a business account.

Conclusion 

All in all, that wraps up our guide on how to put a link in a TikTok bio without a business account. We’ve explored various strategies to help you make the most of the links you can include, from using link aggregators and URL shorteners to keeping your followers engaged. While the limitations of a personal account may pose some challenges, these techniques offer effective ways to share important content.

FAQs on TikTok link in bio 

Can I add a link to my TikTok bio?

Yes, you can add a link to your TikTok bio. However, the ability to have a clickable link depends on the type of account you have.

What types of accounts can have clickable links in their bio?

Clickable links in bios are available for business and creator accounts. Personal accounts only allow for a non-clickable URL that followers need to copy and paste.

How do I add a link to my TikTok bio?

To add a link to your bio, go to your TikTok profile, tap “Edit profile,” and then enter your URL in the “Website” field under the bio section.

Can I use a URL shortener for the link in my bio?

For personal accounts, using a URL shortener can help create a shorter, more manageable URL. However, the link itself will still be non-clickable, so followers will need to copy and paste it into their browser.

How can I promote multiple links if I have a personal account?

You can use a link aggregator like Replug to consolidate multiple links into a single URL. Although the URL in your bio won’t be clickable, followers can copy and paste it to access various links.

Can I customize the short URL for my TikTok bio link?

If you use a URL shortener or link aggregator, many services allow you to customize the short URL or add a branded slug to better represent your content.

Manahil Asif
Meet Manahil – A B2B & B2C writer with 4 years of experience, known for turning insights into impactful content. Her words engage, inform, and drive real results.

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