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How to see who clicks on your Instagram link?

Arslan Jadoon
4 minutes
How to see who clicks on your Instagram link

If you’ve ever wondered who’s tapping on the links in your Instagram bio, you’re not alone. It’s a common question among users looking to understand their audience better and fine-tune their content strategy.

In this guide, We’ll uncover what you can (and can’t) glean from Instagram’s native data insights, and we’ll introduce you to a handy third-party tool that can give you a deeper dive into bio link clicks.

Whether you’re an aspiring influencer, a savvy entrepreneur, or just someone who loves sharing cool stuff on Instagram, understanding how to track bio link clicks is key to making the most of your social media presence. So, let’s dive in and discover the secrets to optimizing your bio links for maximum impact!

Can you see who clicks on your Instagram bio link?

Instagram’s analytics tell you how many clicks your bio link gets and where they’re coming from, but it doesn’t tell you who exactly is clicking. You can see general info like age, gender, and location of the people clicking, but not their names or usernames.

So while you won’t know the specific individuals clicking on your link, you can still keep an eye on how well it’s doing overall and get a sense of who’s interested in your content based on the demographic info provided.

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How to use the Instagram insight feature and track link clicks?

Using Instagram insights can give you valuable insights into your account’s performance and your audience’s behavior. 

Note: Make sure you have a business or creator account on Instagram. If you still need to set one up, you can learn how to do so.

Here’s how to make the most of this feature:

Step 1: Open the Instagram mobile app and go to your profile.

Step 2: Tap on the Insights action button. You can find this either by tapping directly on the Insights button or by going to the Menu in the upper right corner and selecting Insights from there.

Step 3: Once you’re in Insights, you’ll see various metrics under the Overview section, giving you a snapshot of your account’s performance. You can also dive deeper into specific content by tapping on it for a more detailed breakdown of its performance.

To check your bio link click on Instagram:

Step 4: Tap on the “Activity” tab in the Instagram insight.

Step 5: Scroll down to find the section that shows how many clicks your bio link received during the last week.

Also read: How to View Instagram Analytics: All You Need to Know

Step 6: You can compare this data with previous results to see how you’re doing over time. This comparison can help you track your progress and identify any trends in your audience’s behavior.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

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link management made easy

Limitations of Instagram insights

While Instagram Insight offers valuable data on bio link performance, it does come with certain limitations worth noting:

  1. Lack of individual click details: Instagram Insight only reveals the total number of clicks on your bio link, without specifying who clicked or providing any other individualized information.
  2. Absence of click-through rates: Although you can see the total clicks, Instagram doesn’t show how many people saw the link and decided to click. This omission makes it challenging to calculate click-through rates or compare link performance effectively.
  3. Limited demographic insights: While basic demographic data like age, gender, and location of link-clickers is available, it may not offer comprehensive insights into your target audience’s characteristics.
  4. Weekly reporting: Instagram Insight provides data every week, restricting real-time tracking or comparisons across different periods. For instance, comparing this month’s link performance to last month’s isn’t feasible within Instagram’s analytics framework.
  5. Exclusive to business accounts: Access to Instagram Insight for bio links is restricted to business accounts. This limitation may inconvenience individual users unwilling to switch or small businesses lacking the resources to manage a separate account.

Also read: How to Shorten a Link for Instagram Bio: Step-by-Step Guide

Can I find out who clicks my link-in-bio?

Unfortunately, Instagram’s native analytics don’t provide detailed information about who clicks on your bio link, which can be frustrating for businesses and brands looking to track the effectiveness of their promotions.

Try Replug for bio link management and tracking: 

Replug emerges as a top-notch alternative to Instagram Insights, offering robust link management and bio-link tracking capabilities. 


By using Replug, you not only gain detailed analytics on your shared links but also receive insights into the individuals clicking on them. By generating a personalized shortened bio link through Replug and integrating it into your Instagram bio, you unlock a wealth of data, including click information, geographical details, and device usage.

Utilizing Replug’s bio-link analytics provides you with unparalleled insights into audience behavior. Armed with this valuable information, you can track key performance indicators, refine your marketing strategies as needed, and optimize your return on investment (ROI) effortlessly. 

Also read: Instagram Bio Links: Usage, Purpose, & Tips

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!
link management made easy


Can I see who clicks on my Instagram bio link?

Unfortunately, Instagram’s native analytics don’t provide individual click details. However, third-party tools like Replug offer detailed insights into link clicks, including information about the individuals clicking on them.

How can I track the effectiveness of my Instagram bio link?

While Instagram Insights offers basic metrics, such as total clicks, they lacks detailed analytics. To track the effectiveness of your bio link and gain insights into audience behavior, consider using third-party tools like Replug, which provide comprehensive analytics on link performance.

What information does Replug provide about link clicks?

Replug offers detailed analytics on link clicks, including data on click activity, geographical location, device information, and even insights into the individuals clicking on the links.

Do I need a business account to use Replug for Instagram bio links?

No, Replug can be used by individuals and businesses alike to manage and track bio links on Instagram. Whether you’re a small business owner or an influencer, Replug provides valuable insights into link performance.

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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