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How to create genius links using Replug?

Arslan Jadoon
5 minutes

Ever clicked on a link and ended up on a webpage that just didn’t quite fit? It happens more often than you’d think. That’s where genius links come in—they’re like the GPS of the internet, ensuring that every click leads to the perfect destination, no matter where your audience is located or what device they’re using.

And if you’re looking to create these magic links effortlessly, you’re in the right place. We’re going to walk you through the process step by step, using Replug—the ultimate link management tool for making your links smart and savvy. So, whether you’re a seasoned marketer or just starting, hold on as we dive into the world of genius links and how to leverage them with Replug to supercharge your online presence. Let’s get started!

A genius link is a type of URL shortening and management service designed specifically for content creators, marketers, and affiliates. It allows users to create a single “genius” link that automatically redirects visitors to the most appropriate destination based on factors such as their device, location, language, or other customizable parameters.

This technology benefits individuals or businesses that promote products or content across various platforms and regions. Using a genius link, they can ensure that every user is directed to the most relevant destination, whether it’s an app store, a specific product page, or a regional website.

Genius links also offer analytics and tracking features, allowing users to monitor their performance and optimize marketing efforts accordingly.

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Creating a genius link using Replug is a straightforward process. Here’s a step-by-step guide:

Step 1: Log in to your Replug account. If you don’t have one, you can sign up for free.


Step 2: Once you’re logged in, navigate to the “Replug Links” under the “Manage” section on your dashboard.


Step 3: Click on “New Link” to create a new genius link. 

Also read: How to Create a Smart URL Link: Step-by-Step Guide

Step 4: Click on “Choose your campaign” or create a new one, and then enter the URL of the webpage you want your audience to visit when they click on your genius link.

Step 5: Use these Replug features with your link to transform it into a genius link. By simply toggling the button, you can enable any feature you desire.

  • Password protected: Secure your link with a password to control access.
  • Link expiry: Set an expiration date for your link to make it valid only for a specific period.
  • Customize link preview: Customize how your link appears when shared on social media or other platforms.
  • Customize favicon: Add a custom favicon to your link for branding purposes.
  • Traffic routing rules: Redirect users to different destinations based on factors like location, device type, or language.
  • A/B testing: Experiment with different variations of your link to see which one performs better.
  • Deep linking: Direct users to specific content within an app or website, enhancing user experience and engagement.

Also read: How to Create a Temporary URL: Set Up Link Expiration

Step 6: Once you’re satisfied with your settings, save your genius link. 

Step 7: Replug allows you to customize your genius link to make it more branded and recognizable. You can choose a custom alias or let Replug generate a unique one for you. 

Step 8: Once done start sharing it with your audience. You can use it in social media posts, email campaigns, advertisements, or anywhere else you engage with your audience online.

Step 9: Replug provides robust analytics that allows you to track the performance of your genius links in real time. You can monitor clicks, conversions, and other key metrics to optimize your marketing efforts.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!
link management made easy
  1. Link shortener: Create and track branded short links effortlessly, ensuring a seamless experience for your audience.
  2. Link analytics: Gain valuable insights into link performance with comprehensive tracking and analytics tools at your fingertips.
  3. Bio links: Consolidate all your branding needs onto one dynamic landing page with Replug’s Bio Links feature, simplifying your online presence management.
  4. White label solution: Customize Replug to fit seamlessly into your agency’s workflow, offering clients a branded and intuitive link management solution.
  5. Retargeting pixel: Re-engage lost customers and drive conversions by strategically advertising across multiple networks with Replug’s retargeting pixel feature.
  6. QR code: Enhance marketing interactions and engagement by creating dynamic QR codes that seamlessly integrate with your campaigns.
  7. A/B testing: Optimize your marketing efforts by split-testing alternate versions of up to 10 URLs, refining your strategies for maximum impact.
  8. Deep links: Map out smooth customer journeys with Replug’s deep links feature, ensuring seamless navigation and user experience within your app.
  9. Link rotator: Intelligently route traffic based on user preferences, maximizing engagement and conversion opportunities with Replug’s link rotator.
  10. SMS links: Improve your SMS marketing efforts with bulk short links and actionable insights provided by Replug’s SMS links feature.
  11. Call to action generator: Simplify your CTAs to convert more effectively and increase engagement with Replug’s intuitive call to action generator.

Link Management Made Easy

Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.

Get Started for FREE!
link management made easy


Genius links, also known as intelligent links, dynamically route users to the most relevant destination based on factors like location, device type, and language.

Yes, creating and managing genius links with Replug is simple and intuitive. The platform offers a user-friendly interface and comprehensive tools to customize, track, and analyze your links effectively.

Absolutely! Replug offers comprehensive analytics that allows you to track various metrics, including clicks, conversions, geographic distribution, and more. This data provides valuable insights into the effectiveness of your genius links and helps you optimize your marketing strategies accordingly.

Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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