How to create a custom link-in-bio page?

If you’re still dropping a single link in your bio and calling it a day, you’re missing out on a huge opportunity. Instead, try custom link-in-bio pages. A custom link-in-bio page is the smarter way to drive traffic, promote multiple offers, and track performance, all from one branded hub.

In this guide, we’ll show you how to build your own custom bio link from scratch. Let’s get started.

What makes a good link-in-bio page?

A high-performing bio link page is clear, visually appealing, and optimized for conversions. It should reflect your brand identity, be mobile-friendly, and make it easy for visitors to take action.

The most important thing is to use a reliable bio-link tool. We prefere you use Replug, your go-to tool for building a fully branded, conversion-ready link-in-bio page that actually works. Think clickable buttons, embedded videos, custom cards, and smart tracking, all beautifully packaged in one mobile-friendly page.

Step-by-step guide to create a custom link-in-bio page

First, log in to your Replug account. Don’t have one yet? Start with a 14-day free trial

Once inside the dashboard, head over to the bio-links section and click on “Create new.” You’ll be taken to a setup window that’s divided into three tabs: branding, content, and settings.

Step 01: Customize your branding

Begin with the branding tab, where you can add your profile essentials, including:

• Profile title
• Verified badge
• Bio description
• Profile image
• Background image
• Custom theme 

Once you’re done adding everything, click the “Update” button located in the corner.

Step 02: Add content that converts

Now for the fun part: adding your links and content blocks. Replug allows you to include a variety of rich media elements like:

• Social media buttons (up to 8)

• Website or landing page links

• Text blocks, separators, and spacing for a clean layout

• Videos (YouTube, Vimeo, etc.)
• RSS feeds for the latest blog posts
• Custom cards for announcements, promos, and more

Also read: What is RSS Feed and Why Should I Create One?

Each content block is fully customizable; you can adjust its shape, size, corner radius, and even schedule when it appears.

Want to tweak the layout? You can easily rearrange or remove any block before going live.

When everything looks perfect, just click “Publish” in the top-left corner to launch your custom bio link page.

Also read: How to share multiple links with one URL?

Step 03: Optimize & track performance

Before sharing your bio link page, give it an SEO boost:

• Add a custom meta title, description, favicon, and featured image

• Insert tracking pixels (Facebook, TikTok, Google, etc.) for retargeting and conversion tracking.

Now you’re good to go! Share your unique Replug bio link across all major platforms: Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and beyond.

Additional tips to maximize your link-in-bio’s performance 

Want to get the most out of your bio link page? Here are some extra tips to help you level up your performance and visibility:

Download your QR code

Easily generate and download a QR code directly from your bio-links dashboard. Place it on business cards, packaging, posters, or event booths to drive offline users to your custom link-in-bio page.

Monitor detailed analytics

Track every click and interaction using Replug’s built-in analytics dashboard. Get insights like:

• Total clicks and unique visitors
• Device types and traffic sources
• Top-performing links and content blocks

Use this data to refine your content strategy and optimize your CTA placements.

A/B test your blocks

Try different content formats, headlines, or call-to-action buttons to see what resonates best. Switch out offers or adjust visuals regularly to keep things fresh and engaging.

Also read: 9 benefits of bio links for e-commerce marketers

Promote across all platforms

Share your Replug bio link on Instagram, TikTok, YouTube, X (Twitter), Facebook, and LinkedIn. You can even use it in email signatures, video descriptions, and podcast show notes.

Final thoughts 

A well-designed link-in-bio page can do more than just host your links – it can drive clicks, showcase your brand, and turn visitors into customers. With Replug, you get complete creative freedom, powerful analytics, and seamless sharing across platforms. 

Whether you’re looking to boost your personal brand or scale your business, a custom bio link page is the smart way to unify your online presence. So why wait? Set up your Replug bio link today and turn one simple URL into a traffic-generating hub.

FAQs on link-in-bio page

What is a link-in-bio page used for?

A link-in-bio page lets you showcase multiple links in one place, helping users navigate to your content, shop, or social platforms from a single URL.

Can I track how many people click on my bio link?

Absolutely. Replug includes detailed analytics and tracking tools so you can monitor performance, clicks, and conversions.

Can I add my own branding or logo to the page?

Yes, Replug allows full branding control, upload your logo, use custom colors, fonts, and even design your own theme.

Where can I use my Replug bio link?

You can share it in your Instagram bio, TikTok profile, X (Twitter), Facebook page, YouTube channel, LinkedIn, email signature, and more.