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What is RSS Feed and Why Should I Create One?

Arslan Jadoon
11 minutes
RSS feed

Are you tired of manually checking multiple websites for updates on your favorite topics? Do you wish there was a simpler way to stay informed without getting lost in the sea of information online? Enter RSS feed, a tool designed to streamline content delivery and help you keep up with your favorite websites and topics. But what exactly is an RSS feed, and why should you consider creating one for your website? 

In this article, we’ll explore the ins and outs of RSS feeds and show you how this powerful tool can improve your website’s content delivery, increase engagement with your audience, and save you time in the process. So if you’re ready to take your content to the next level, let’s dive in and discover the power of RSS feed.

What is an RSS feed?

An RSS feed is a technology that allows websites to automatically syndicate their content to users who subscribe to their feed. In simple terms, it’s a way for websites to push new content to subscribers as soon as it’s published, without the need for users to manually check the website for updates. 

Here’s an example of how an RSS feed works

Imagine you are an avid reader of a CNN news website that covers a variety of topics. You want to stay up-to-date with the latest news, but checking the website multiple times a day for new articles is time-consuming and inefficient. 

Therefore, CNN offers RSS feeds for various topics such as top stories, world news, politics, business, entertainment, and more. By subscribing to one or more of CNN’s RSS feeds, users can receive updates on the latest news articles as soon as they are published, without the need to constantly check the CNN website for updates. 

Other popular news websites that offer RSS feeds include The New York Times, BBC News, and Reuters.


In short, an RSS feed is a powerful tool that benefits both website owners and users, by streamlining content delivery and improving the user experience.

Also read: How to Create a Perfect Content Marketing Strategy for Small Business (SMBs)

A brief history of RSS feeds:

The history of RSS feeds dates back to the late 1990s, with the emergence of the Really Simple Syndication (RSS) technology. It was developed as a means to simplify the distribution and aggregation of web content.

The roots of RSS can be traced back to a format called RDF (Resource Description Framework), which was developed by the World Wide Web Consortium (W3C) in 1997. RDF aimed to provide a standardized way of describing metadata for web resources.

In 1999, Netscape, a prominent web browser at the time, introduced a simplified version of RDF called RDF Site Summary (RSS). It was created by Dan Libby and Ramanathan V. Guha, and its purpose was to allow websites to easily syndicate their content.


The initial versions of RSS were relatively basic, allowing websites to provide a list of headlines and summaries of their articles. However, as RSS gained popularity, new versions were developed to enhance its capabilities. RSS 1.0, based on RDF, offered more flexibility in terms of data representation and allowed for more detailed metadata.

In 2002, a different version of RSS emerged, known as RSS 2.0. It was developed by Dave Winer and included improvements such as better support for enclosures (allowing the inclusion of multimedia content) and increased compatibility with various web applications and platforms.

As the popularity of RSS feeds grew, many software applications and online services were developed to facilitate their use. RSS feed readers, also known as RSS aggregators, allowed users to subscribe to their favorite websites and receive updates automatically. Popular feed readers included Google Reader, Feedly, and Netvibes.

Also read: The Complete Guide to Content Remarketing: 20 Tips and Examples to Re-Engage Audience

Are RSS feeds still used in 2023?

Yes, RSS feeds are still widely used in 2023. In fact, RSS feeds have not only endured the test of time but have also evolved into a convenient, efficient, and personalized method of staying up to date with the latest news and developments.

With RSS, you have the power to curate your own digital universe. Say goodbye to information overload and hello to a carefully crafted newsstand brimming with the sources you love. Customize your subscriptions with ease, effortlessly adding, removing, and organizing your favorite news outlets. What’s more, you can set up automated systems that whisk the latest updates right to your digital doorstep as soon as they hit the digital realm. 

But it’s not just users who benefit from RSS feeds. Savvy businesses have tapped into the power of RSS as a marketing tool, offering subscription links on their websites or even exclusive promotions through RSS feeds. It’s a win-win situation, allowing businesses to reach wider audiences while still targeting the most engaged and interested customers.

How RSS works?


RSS (Really Simple Syndication) works based on a structured XML (Extensible Markup Language) format. Here’s a step-by-step breakdown of how RSS works:

Step 1: Content Creation

Website owners or content creators generate new articles, blog posts, or other forms of content on their websites.

Step 2: RSS feed generation 

The website’s content management system or specialized software generates an RSS feed that contains the metadata and information about the new content. This includes the title, summary, publication date, and a link to the full article.

Step 3: RSS feed publication 

The website publishes the RSS feed file on a specific URL, often indicated as the website’s RSS feed URL.

Step 4: User subscription 

Users who are interested in receiving updates from the website subscribe to its RSS feed. They can do this by using an RSS feed reader, which is a software application or online service designed to read and aggregate RSS feeds.

Step 5: Feed reading 

The RSS feed reader regularly checks the subscribed RSS feeds for updates. It sends a request to the website’s RSS feed URL to fetch the latest feed content.

Step 6: Content delivery 

If there are new articles or updates in the RSS feed, the RSS reader retrieves the content and presents it to the user in a readable format. This typically includes the title, summary, and a link to the full article on the website.

Step 7: User interaction 

Users can click on the links within the RSS reader to access the full content on the original website. They can read, share, or bookmark the articles based on their preferences.

Step 8:  Update notifications 

RSS readers can be configured to provide notifications or display unread item counts to keep users informed about new content.

Step 9: Synchronization 

Some RSS readers offer synchronization across multiple devices, allowing users to access their subscribed feeds from different devices and keep their reading progress and subscriptions up to date.

The process repeats itself as new content is published on the website. RSS feeds provide a standardized and efficient method for content distribution, enabling users to stay updated with the latest information from multiple sources without the need to manually visit each website separately.

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How to use RSS feeds to boost productivity?

Using RSS feeds can significantly boost productivity by streamlining the process of accessing and managing relevant information. Here are some ways to leverage RSS feeds to enhance productivity:

  • Consolidate information

Subscribe to RSS feeds from your favorite websites, blogs, news outlets, and industry publications. By aggregating content from various sources into a single RSS feed reader, you can access all the updates and news in one central location, eliminating the need to visit multiple websites individually.

  • Efficient information consumption

RSS feeds allow you to scan headlines, summaries, and key points of articles without visiting the full web page. This enables you to quickly assess the relevance and importance of each item, saving time by focusing on the most essential content.

  • Customized content curation

Tailor your RSS feed subscriptions to specific topics, industries, or areas of interest. This customization ensures that you receive content that aligns with your needs and eliminates unnecessary noise. By fine-tuning your feed, you can access high-quality information that directly impacts your work or personal interests.

  • Time-saving automation

RSS feeds deliver updates automatically, eliminating the need to manually check each website for new content. Set up regular intervals for your RSS reader to refresh and fetch updates, ensuring you stay up to date without wasting time on repetitive manual checks.

  • Prioritize and organize

RSS readers often provide features to categorize and organize feeds. Take advantage of these capabilities to create folders or tags based on topics, importance, or urgency. This helps you prioritize the content you consume and ensures you don’t miss critical updates.

  • Mobile and cross-device access

Many RSS readers offer mobile apps and cloud synchronization, enabling you to access your feeds and read content across different devices. This flexibility ensures you can stay productive and consume information wherever you are, whether on your computer, smartphone, or tablet.

  • Reduce information overload

With RSS feeds, you have control over the sources and types of content you consume. By curating a focused selection of feeds, you can avoid being overwhelmed by excessive information. This reduction in information overload enables you to concentrate on what truly matters, improving your productivity.

By leveraging the power of RSS feeds, you can streamline information consumption, stay informed efficiently, and focus on content that is most relevant to your work and interests. With reduced distractions and improved content management, you can enhance your productivity and make the most of your valuable time.

Also read: Affiliate Link Tracking To Optimize Your Earnings

How can I find the RSS feed of a website?


To find the RSS feed of a website, you can try the following methods:

Method 1: Look for the RSS icon

Many websites that offer RSS feeds display a recognizable RSS icon or a link to their feed. Look for the RSS icon, usually in the header, footer, or sidebar of the website. It typically looks like a square or rectangle with a curved line in the corner resembling a Wi-Fi signal icon.

Method 2: Check the source code

Right-click on the website’s page and select “View Page Source” or “Inspect” (depending on your browser). This will open the HTML source code of the webpage. Search for “RSS” or “feed” using the browser’s search function (usually accessible by pressing Ctrl+F or Command+F). Look for URLs containing “RSS” or “feed” that may indicate the presence of an RSS feed.

Method 3: Use browser extensions or add-ons

Some web browser extensions or add-ons are specifically designed to detect and display RSS feeds for websites. Examples include “RSS Subscription Extension” for Chrome and “RSSPreview” for Firefox. Install these extensions, and they will automatically scan the webpage for RSS feeds and provide a convenient way to subscribe.

Method 4: Search the website

Use the website’s search functionality and enter keywords such as “RSS” or “feed” to see if any relevant results appear. Some websites may have dedicated pages or sections that provide information or links to their RSS feeds.

Method 5: Utilize online RSS feed directories

There are online directories that catalog RSS feeds from various websites. These directories can be searched by topic, website name, or keyword. Examples include Feedly,RSS.com, and Feedspot. Enter the website’s name or topic of interest in the search bar of the directory to see if the website’s RSS feed is listed.

It’s worth noting that not all websites offer RSS feeds, as some have transitioned to other content distribution methods. If you are unable to find an RSS feed for a specific website, it is possible that they do not provide one.

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How to create an RSS feed for a Podcast?

rss-feed-for-a-podcast 1

To create an RSS feed for a podcast, you’ll need to follow the steps below:

Step 1: Choose a content hosting platform

Choose a podcast hosting platform that offers RSS feed generation as part of its services. Popular options include Libsyn, Podbean, and Buzzsprout. These platforms provide tools to upload and manage your podcast episodes, as well as automatically generate an RSS feed for your podcast.

Step 2: Sign up and set up your account

Create an account on your chosen podcast hosting platform. Follow the platform’s instructions to set up your podcast profile, including providing necessary details such as podcast title, description, cover art, and other metadata.

Step 3: Upload episodes 

Use the hosting platform’s interface to upload your podcast episodes. Typically, you’ll need to provide the audio files, episode titles, descriptions, and any additional information required. The platform will store and organize your podcast episodes.

Step 4: Customize settings 

Configure settings specific to your podcast, such as episode release schedule, episode numbering, categories, and tags. These settings help categorize and promote your podcast effectively.

Step 5: Verify and preview 

Review and verify the information and settings for your podcast episodes. Ensure that the episode titles, descriptions, and other metadata are accurate and formatted correctly. Preview how your podcast will appear in the RSS feed.

Step 6: Obtain the RSS feed URL 

Once you’ve uploaded your episodes and configured the necessary settings, your podcast hosting platform will generate an RSS feed URL for your podcast. This URL is crucial for distributing and sharing your podcast with various podcast directories and platforms.

Also read: 7 Content Marketing Techniques to Generate Web Traffic

Escalate your brand marketing through Replug RSS Automation

Replug RSS Automation is a powerful feature that can significantly enhance your brand marketing efforts. Here’s how Replug RSS Automation can take your brand marketing to the next level:

Efficient content distribution: 

With Replug RSS Automation, you can automatically distribute your content to various channels, including social media platforms, email newsletters, and content aggregators. This ensures that your brand’s message reaches a wider audience without the need for manual sharing and promotion.

Customized messaging: 

Replug RSS Automation allows you to tailor your marketing messages based on the specific content being shared. You can add personalized call-to-actions, branding elements, and tracking links to maximize engagement and drive desired actions from your audience.

Targeted audience segmentation: 

Through Replug RSS Automation, you can segment your audience based on their interests, preferences, and behavior. This enables you to deliver highly relevant content to specific segments, increasing the chances of capturing their attention and driving conversions.

Data-driven insights: 

Replug RSS Automation provides valuable analytics and performance metrics to help you optimize your brand marketing strategy. You can track the engagement, click-through rates, and conversions generated from your automated RSS campaigns. These insights allow you to refine your approach and make data-driven decisions to improve your marketing efforts.

Also read: How to Strengthen Your Social Media Presence Using Replug and ContentStudio


Is it legal to use RSS feeds?

Yes, RSS feeds are completely legal to use either for personal or commercial purposes. But, as there is a rule for using anyone’s personal content commercially one must have its owner’s concern and the same goes for RSS feeds. RSS feeds are free and easy to use. That’s why everyone tries to add them to websites. Moreover, all these perks can be achieved if you are using RSS feeds in a legal way.

Can RSS feeds be tracked?

RSS feeds can be tracked easily with Replug’s analytics feature. It is the best tool for estimating the traffic on your websites and achieving meaningful data. 

Are RSS feeds public?

Yes, RSS feeds are public as they facilitate users. It has a public URL link anyone can access. RSS feeds are unencrypted readable XML files that are acceptable by any platform that supports RSS. Private security functions are not built into RSS feeds

Can RSS feed have images?

Yes, Images are the crux of all the content available. Generally, graphical representation gives more captivating looks so images play an important role in content ranking. Content can be of any type like images it can be as written media or audio media even. Images must support all the requirements for uploading like size, quality, and pixels so, it must not affect the performance of the website.

Does Google use RSS feed?

Google does use RSS feed indirectly but it doesn’t have any such ranking factor pre-defined in its algorithm. However, you can create an RSS feed on any niche by Google Alerts in the settings option. Its major role is, searching for new and updated content for users to get a high ranking. Google News uses RSS feeds to increase the audience and content visibility. 

What replaced the RSS feed?

Yes, it is replaced by new advanced techniques. It is human nature that one is always curious to get into new things and the same goes for this RSS Feeds. Email subscriptions, push notifications, and even social media platforms like Facebook, and Twitter are based on a such algorithm that automatically generates user-demanding content on the basis of previous history. Whereas, RSS Feeds are still vastly used to enable the syndication of their content.


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Arslan Jadoon
Meet Arslan, a skilled website blog and content writer who combines creativity and expertise to deliver engaging and informative pieces that captivate audiences.

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