This Black Friday, why not go beyond traditional sales tactics and wow your customers with the power of QR codes?
Whether it’s unlocking a secret discount or guiding shoppers straight to a sale, QR codes can drive engagement like never before.
A report from ScanLife reveals that mobile bar code scans on Black Friday surged by 50 percent, highlighting the increasing influence of mobile devices in assisting consumers with their purchasing decisions.
With just one scan, you’re opening the door to effortless shopping, greater convenience, and boosted sales. Let’s explore how the use of QR codes can transform your Black Friday promotions—and how Replug can take them to new heights.
What are QR codes?
QR codes, or Quick Response codes, are matrix barcodes that facilitate easy access to information via smartphone cameras.
Scanning a QR code can direct users to websites, social media, or payment options, boosting engagement and simplifying processes.
QR codes are effective for businesses aiming to enhance customer connectivity in today’s fast-paced digital world. Integrating QR codes into marketing strategies can improve accessibility and provide a more seamless user experience.
Link Management Made Easy
Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.
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What makes QR codes perfect for Black Friday?
QR codes are quick, scannable, and versatile. They allow customers to instantly access online deals, product pages, or special offers without typing URLs, which means fewer obstacles to purchase.
QR codes are a cost-effective way to track customer behavior. They ensure a contactless shopping experience and can be easily shared across platforms, reaching a broader audience.
Overall, using QR codes can improve customer experience and boost sales during the Black Friday shopping period.
You may also like: 10+ best Black Friday software deals to look out for
Top 08 ways to use QR codes for your next Black Friday promotion
Here are some common ways you can utilize dynamic QR codes to max:
1. Unlock exclusive deals with a scan!
Place QR codes on social media posts, emails, or in-store displays that link directly to limited-time discount codes or exclusive coupons. When scanned, the customer instantly receives a promo code or coupon, creating a quick incentive to buy.
2. Flash sale frenzy: QR codes for lightning deals
Use QR codes to lead shoppers directly to Black Friday flash sales or “Deal of the Hour” pages. Scanning the code brings them to the hottest deals without the hassle of navigating your website, encouraging faster sales.
3. In-store shopping made smarter with QR codes
QR codes can provide more product details or demos in-store. Place QR codes on flyers or next to high-demand products so shoppers can see features, reviews, or a quick video, giving them the information they need to purchase confidently.
4. Direct link to product pages
Rather than navigating through multiple pages, customers can scan a QR code to access product listings instantly. With advanced link management tools you can also retarget customers who scanned the QR code, ensuring they see reminders of your product post-event.
5. Gamify with QR codes
Make Black Friday fun by turning promotions into a game! Customers can scan QR codes to reveal a random discount, encouraging more scans and sharing.
6. No line, no wait: fast mobile checkout with QR codes
Speed up the checkout process by offering a QR code that links directly to payment options like Venmo, PayPal, or Apple Pay. Customers can scan and pay without waiting in long lines, enhancing their experience and boosting satisfaction.
7. Drive local shoppers with location-based QR codes
Use geo-targeted ads with QR codes that direct users to your store’s closest location. You could even offer an additional discount if they visit in-store, merging online engagement with offline traffic effectively.
8. Social media ads and stories
Social platforms like Instagram and Facebook are effective for QR code promotions. Advanced tools allow you to turn social media links into QR codes for your content, allowing followers to scan and shop immediately.
Link Management Made Easy
Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.
Get Started for FREE!
How to create a QR code for your Black Friday landing page?
Introducing Replug
Replug a dynamic tool that goes beyond simple link management. With Replug’s customizable QR codes, you can create a seamless, interactive shopping experience that bridges online and in-store engagement.
Here’s how you can use Replug to create a QR Code for your Black Friday landing page.
Step 1: Log in to Replug
Either sign up for a new account or log in to your existing account.
Step 2: Navigate to the “Quickly shorten your link” section
Paste your Black Friday offer page URL in this field and click the right arrow to shorten the link.
Note: You can also set UTM tracking using Replug for your Black Friday marketing campaigns.
Step 3: Download the QR code
Replug offers customization options for your QR code. You can adjust these settings to match your branding and download the QR code.
Above is an example of Replug’s Black Friday QR code. Scan it to avail the offer before it expires.
QR code marketing with Replug
Below we have discussed how you can use Replug for your marketing promotions and campaigns:
- Customizable QR codes – Create on-brand QR codes that align with your brand colors for consistent branding.
- Dynamic QR codes – Update links anytime without changing the QR code, ensuring long-term relevance.
- Retargeting options – Add retargeting pixels to QR codes links to reach customers with personalized ads after scanning.
- Advanced analytics – Monitor scan data (location, device, time) to track campaign performance and optimize strategies.
- Expiration dates for time-sensitive promotions – Set expiry dates to make promotions relevant and prevent outdated offers.
- Bio link feature – Create a single, customizable link for all your promotions, then create a QR code for that link, simplifying social media marketing.
Link Management Made Easy
Your go to link management tool for CTAs, branded and bio links, QR Codes, tracking and retargeting.
Get Started for FREE!
Conclusion
QR advertising is a simple yet powerful strategy to elevate your Black Friday promotions, giving customers an easy way to access deals.
With Replug, you can customize, track, and retarget your QR code campaigns, making your Black Friday marketing smarter and more effective.
Get started with QR codes and see how this innovative tool can make your promotions stand out this holiday season!
FAQs on QR codes for Black Friday
How do QR codes enhance Black Friday promotions?
QR codes provide instant access to deals and product pages, making shopping faster and easier.
Do black QR codes work?
Yes, black QR codes work effectively; they can be scanned by most devices as long as there is good contrast with the background.
How to attract people to scan QR codes?
Use compelling visuals and clear calls-to-action, highlighting benefits or exclusive content available through the QR code.
Who controls QR codes?
QR codes can be generated and managed by individuals or organizations using various online platforms, like Replug.
Can QR codes be tracked?
Yes, QR codes can be tracked using analytics tools, allowing you to monitor scans, user engagement, and source information.
Can I customize QR codes for my campaign?
Yes! Replug allows you to design QR codes that match your brand’s style.
How can I track QR code performance?
Replug provides detailed analytics to monitor scans, location, and more.
Can QR codes be used for both online and in-store promotions?
Yes! QR codes work for both online and in-store offers, enhancing customer engagement.
How does Replug help with retargeting?
Replug lets you add retargeting pixels to QR codes for personalized ads after scanning.
